1996–97 FA Premier League Personnel and kits Personnel and kits

| Team | Manager_1 | Captain | Kit_manufacturer | Shirt_sponsor |
|---|---|---|---|---|
| Newcastle United | Kenny Dalglish | Rob Lee | Adidas | Newcastle Brown Ale |
| Nottingham Forest | Dave Bassett | Stuart Pearce | Umbro | Labatt`s |
| Sheffield Wednesday | David Pleat | Peter Atherton | Puma | Sanderson |
| Southampton | Graeme Souness | Matt Le Tissier | Pony | Sanderson |
| Sunderland | Peter Reid | Kevin Ball | Avec | Vaux Breweries |
| Tottenham Hotspur | Gerry Francis | Gary Mabbutt | Pony | Hewlett-Packard |
| West Ham United | Harry Redknapp | Julian Dicks | Pony | Dagenham Motors |
| Wimbledon | Joe Kinnear | Robbie Earle | Lotto | Elonex |