CoolBrands (branding initiative) CoolBrands (branding initiative) CoolBrands (branding initiative)

| Rank_ | _2008 | _2009 | _2010 | _2011 | _2012 | _2013 |
|---|---|---|---|---|---|---|
| 11 | Dom Perignon | Xbox | BBC iPlayer | Alexander McQueen | Sony | Mercedes-Benz |
| 12 | Virgin | Tate Modern | Vivienne Westwood | Dom Perignon | Bose | Bang & Olufsen |
| 13 | Ferrari | Dom Perignon | Apple | PlayStation | Haagen-Dazs | Chanel |
| 14 | Ducati | Virgin | Tate Modern | Ray-Ban | Selfridges | Prada |
| 15 | PlayStation | Ferrari | YouTube | Chanel | Ben & Jerry`s | Adidas |
| 16 | Sony | Sony | MINI | Nintendo | Mercedes-Benz | BBC |
| 17 | Nike | MINI | Chanel | Vivienne Westwood | Vogue | Sony |
| 18 | Bose | Vivienne Westwood | Ray-Ban | Agent Provocateur | Skype | Song Music Entertainment |
| 19 | Facebook | Rolex | Alexander McQueen | Tate Modern | Nike | Alexander McQueen |
| 20 | Lamborghini | BBC | Jimmy Choo | Maserati | Nikon | Spotify |