2010–11 Football League Championship Personnel and sponsoring Personnel and sponsoring

| Team | Manager | Chairman | Team_captain | Kit_maker | Sponsor |
|---|---|---|---|---|---|
| Reading | Brian McDermott | John Madejski | Ívar Ingimarsson | Puma | Waitrose |
| Scunthorpe United | Alan Knill | J. Steven Wharton | Cliff Byrne | Nike | Rainham Steel |
| Sheffield United | Micky Adams | Kevin McCabe | Chris Morgan | Macron | VisitMalta.com |
| Swansea City | Brendan Rodgers | Huw Jenkins | Garry Monk | Umbro | 32Red |