1997–98 FA Premier League Personnel and kits Personnel and kits

| Team | Manager_1 | Captain | Kit_manufacturer | Shirt_sponsor |
|---|---|---|---|---|
| Liverpool | Roy Evans | Paul Ince | Reebok | Carlsberg |
| Manchester United | Alex Ferguson | Roy Keane | Umbro | Sharp |
| Newcastle United | Kenny Dalglish | Rob Lee | adidas | Newcastle Brown Ale |
| Sheffield Wednesday | Ron Atkinson (caretaker) | Peter Atherton | Puma | Sanderson |
| Southampton | Dave Jones | Matt Le Tissier | Pony | Sanderson |
| Tottenham Hotspur | Christian Gross | Colin Calderwood | Pony | Hewlett-Packard |
| West Ham United | Harry Redknapp | Steve Lomas | Pony | (no sponsor) |
| Wimbledon | Joe Kinnear | Robbie Earle | Lotto | Elonex |