1996–97 FA Premier League Personnel and kits Personnel and kits

| Team | Manager_1 | Captain | Kit_manufacturer | Shirt_sponsor |
|---|---|---|---|---|
| Arsenal | Arsène Wenger | Tony Adams | Nike | JVC |
| Aston Villa | Brian Little | Andy Townsend | Reebok | AST Research |
| Blackburn Rovers | Tony Parkes | Tim Sherwood | ASICS | CIS |
| Chelsea | Ruud Gullit | Dennis Wise | Umbro | Coors |
| Coventry City | Gordon Strachan | Gary McAllister | Le Coq Sportif | Peugeot |
| Derby County | Jim Smith | Igor Štimac | Puma | Puma |
| Everton | Dave Watson (caretaker) | Dave Watson | Umbro | Danka |
| Leeds United | George Graham | Ian Rush | Puma | Packard Bell |
| Leicester City | Martin O`Neill | Steve Walsh | Fox Leisure | Walkers |
| Liverpool | Roy Evans | John Barnes | Reebok | Carlsberg |
| Manchester United | Alex Ferguson | Eric Cantona | Umbro | Sharp |
| Middlesbrough | Bryan Robson | Nigel Pearson | Erreà | Cellnet |