CoolBrands (branding initiative) CoolBrands (branding initiative) CoolBrands (branding initiative)

| Rank_ | _2008 | _2009 | _2010 | _2011 | _2012 | _2013 |
|---|---|---|---|---|---|---|
| 1 | Aston Martin | iPhone | Aston Martin | Aston Martin | Apple | Apple |
| 2 | iPhone | Aston Martin | iPhone | Apple | YouTube | Aston Martin |
| 3 | Apple | Apple | iPad | Harley-Davidson | Aston Martin | Rolex |
| 4 | Bang & Olufsen | iPod | BlackBerry | Rolex | Twitter | Nike |
| 5 | YouTube | Nintendo | Bang & Olufsen | Bang & Olufsen | Google | Glastonbury |
| 6 | Google | YouTube | Harley-Davidson | BlackBerry | BBC iPlayer | YouTube |
| 7 | Nintendo | BlackBerry | Nintendo | Google | Glastonbury | Google |
| 8 | Agent Provocateur | Google | Google | Ferrari | Virgin Atlantic | Twitter |
| 9 | Rolex | Bang & Olufsen | Ferrari | Nike | Bang & Olufsen | Virgin |
| 10 | Tate Modern | PlayStation | Dom Perignon | YouTube | Liberty | Ray-Ban |