Question: What did the owner of the Canadian AM oldies radio station rebrand themself as ?

text: Media in Windsor, Ontario
Radio
In addition to Windsor 's own radio stations , virtually all radio stations in the Detroit market are also available in the city , as well as some from Toledo .
Windsor, Ontario is the fourth-largest border city media market in Canada, after Toronto, Vancouver and Montreal. It is also the only one of those four markets to exist within the shadow of a larger American media market. While Toronto, Vancouver and Montreal are all the dominant media markets in their regions and are adjacent to significantly smaller American markets, Windsor is located directly across the border from Detroit, the 11th largest television market and ninth-largest radio market in the United States. Thus, it is considered part of the Detroit television and radio market for purposes of territorial programming rights. It can also receive radio and television signals from Toledo, Flint, Lansing and even Cleveland. Since Windsor is considered part of one large American media market (Detroit) and close to two others (Cleveland and Toledo), the city's media outlets (radio and television stations, and newspaper) have a special status designated by the Canadian Radio-television and Telecommunications Commission, exempting them from many of the Canadian content (CanCon) requirements that most other broadcasters in Canada are legally required to follow. These CanCon requirements, mandating that a minimum of 35% of the broadcast material of a station must be of Canadian artists, actors, or shows in/about Canada, have been blamed in part for the decline of the popular Windsor radio station, CKLW, a 50,000-watt AM radio station that in the late 1960s, prior to the advent of CanCon, had been the number one radio station not only in Detroit and Windsor, but also in the Toledo and Cleveland markets.
Frequency Call sign Branding Format Owner Notes
580 AM CKWW AM 580 oldies Bell Media Radio
800 AM CKLW AM 800 news/ talk Bell Media Radio
1550 AM CBEF Ici Radio-Canada Première news/ talk Société Radio-Canada French
88.7 FM CIMX-FM 89X modern rock Bell Media Radio
89.9 FM CBE-FM CBC Music public music Canadian Broadcasting Corporation
90.5 FM CJAH-FM UCB Radio 90.5FM Christian music United Christian Broadcasters Canada ( UCB ) Positive , Uplifting Radio
93.9 FM CIDR-FM 93.9 The River adult contemporary Bell Media Radio
95.9 FM CJWF-FM Country 95-9 country Blackburn Radio formerly Windsor 's FM 95-9 prior to the rebranding on September 7 , 2010
96.7 FM CHYR-FM Mix 96.7 Hot AC Blackburn Radio Broadcasts from Leamington , Ontario
97.5 FM CBEW-FM CBC Radio One news/ talk Canadian Broadcasting Corporation
99.1 FM CJAM-FM CJAM 99.1 campus radio University of Windsor formerly on 91.5 FM prior to October 7 , 2009
100.7 FM CKUE-FM-1 Cool FM adult contemporary Blackburn Radio rebroadcaster of a station from Chatham-Kent
102.3 FM CINA-FM 102.3FM CINA Radio multilingual Neeti P. Ray
103.9 FM CJBC-FM-2 Ici Musique public music Canadian Broadcasting Corporation French ; rebroadcaster of CJBC-FM Toronto
105.5 FM CBEF-2-FM Ici Radio-Canada Première news/ talk Canadian Broadcasting Corporation French ; LP rebroadcaster of CBEF 1550