English: This skill of environmental scanning, which is necessary for writing such a report is primarily the duty of a sound public relations practitioner, who has the knowledge, skill and attitude to research happenings and developments in the society and report same to management and leadership of the organisation or the client he serves for effective planning purposes.
Igbo: Nka a nke nnyocha gburugburu, nke dị mkpa ide mkpesa dị otu a bụ ọrụ dịịrị onye Public Relations Practioner, onye nwere ọgụgụ isi ya, nka na agwa ime nnyocha emereme na mmepe n'obodo ma nye mkpesa nyere ndị nlekọta na ndị isi otu ahụ ma ọbụ nna ukwu ọ na-ejere ozi maka ezigbo nhazi