I 118th CONGRESS 1st Session H. R. 5534 IN THE HOUSE OF REPRESENTATIVES September 18, 2023 Ms. Eshoo (for herself and Ms. Schakowsky ) introduced the following bill; which was referred to the Committee on Energy and Commerce A BILL To prohibit targeted advertising by advertisers and advertising facilitators, and for other purposes.

1. Short title This Act may be cited as the Banning Surveillance Advertising Act of 2023 . 2. Prohibition on targeted advertising (a) Prohibition on targeting by advertisers and advertising facilitators (1) In general An advertiser or an advertising facilitator may not— (A) target the dissemination of an advertisement; or (B) knowingly enable an advertiser (in the case of an advertising facilitator), advertising facilitator (in the case of an advertiser), or third party to target the dissemination of an advertisement, including by providing the advertiser, advertising facilitator, or third party with— (i) a list of individuals or connected devices; (ii) contact information of an individual; (iii) a unique identifier that may be used to identify an individual or a connected device; or (iv) other personal information that can be used to identify an individual or a connected device. (2) Contextual advertisements (A) In general For purposes of paragraph (1), an advertising facilitator shall not be considered to target the dissemination of an advertisement, or to knowingly enable an advertiser or third party to target the dissemination of an advertisement, to an individual (or a connected device associated with an individual) if the advertisement— (i) is disseminated based on information— (I) that the individual is viewing or with which the individual is otherwise engaging; or (II) for which the individual searched; and (ii) is displayed or otherwise disseminated in close proximity to information described in clause (i). (B) Prohibition on further use of information related to the delivery of contextual advertisements Information collected in connection with the dissemination of an advertisement as described in subparagraph (A) may not be used to target the dissemination of additional advertisements or to knowingly enable an advertiser or third party to target the dissemination of additional advertisements. (b) Exception for targeting based on recognized place For purposes of this section, the dissemination of an advertisement shall not be considered to be targeted to an individual, connected device, or group of individuals or connected devices based on a recognized place associated with the individual, connected device, or group of individuals or connected devices. 3. Enforcement (a) Federal Trade Commission (1) Unfair or deceptive acts or practices A violation of this Act or a regulation promulgated under this Act shall be treated as a violation of a rule defining an unfair or deceptive act or practice under section 18(a)(1)(B) of the Federal Trade Commission Act ( 15 U.S.C. 57a(a)(1)(B) ). (2) Powers of the Commission (A) In general Except as provided in subparagraph (B) and paragraph (3)— (i) the Commission shall enforce this Act and the regulations promulgated under this Act in the same manner, by the same means, and with the same jurisdiction, powers, and duties as though all applicable terms and provisions of the Federal Trade Commission Act ( 15 U.S.C. 41 et seq. ) were incorporated into and made a part of this Act; and (ii) any person who violates this Act or a regulation promulgated under this Act shall be subject to the penalties and entitled to the privileges and immunities provided in the Federal Trade Commission Act. (B) Exclusive litigation authority Notwithstanding section 16(a) of the Federal Trade Commission Act ( 15 U.S.C. 56(a) ), the Commission shall have exclusive authority to commence or defend, and supervise the litigation of, any action for a violation of this Act or a regulation promulgated under this Act, and any appeal of such action, in its own name by any of its attorneys designated by it for such purpose, without first referring the matter to the Attorney General. (3) Common carriers and nonprofit organizations Notwithstanding section 4, 5(a)(2), or 6 of the Federal Trade Commission Act ( 15 U.S.C. 44 ; 45(a)(2); 46) or any jurisdictional limitation of the Commission, the Commission shall also enforce this Act and the regulations promulgated under this Act, in the same manner provided in paragraphs (1) and (2), with respect to— (A) common carriers subject to the Communications Act of 1934 ( 47 U.S.C. 151 et seq. ) and all Acts amendatory thereof and supplementary thereto; and (B) organizations not organized to carry on business for their own profit or that of their members. (4) Rulemaking authority The Commission may promulgate, under section 553 of title 5, United States Code, any regulations necessary to implement this Act. (5) Savings clause Nothing in this Act shall be construed to limit the authority of the Commission under any other provision of law. (b) Enforcement by States (1) In general In any case in which the attorney general of a State has reason to believe that an interest of the residents of the State has been or is threatened or adversely affected by an act or practice in violation of this Act or a regulation promulgated under this Act, the attorney general of the State may, as parens patriae, bring a civil action on behalf of the residents of the State in an appropriate district court of the United States or an appropriate State court to obtain appropriate relief. (2) Rights of the Commission (A) Notice to the Commission (i) In general Except as provided in clause (iii), the attorney general of a State shall notify the Commission in writing that the attorney general intends to bring a civil action under paragraph (1) before initiating the civil action. (ii) Contents The notification required by clause (i) with respect to a civil action shall include a copy of the complaint to be filed to initiate the civil action. (iii) Exception If it is not feasible for the attorney general of a State to provide the notification required by clause (i) before initiating a civil action under paragraph (1), the attorney general shall notify the Commission immediately upon instituting the civil action. (B) Intervention by the Commission The Commission may— (i) intervene in any civil action brought by the attorney general of a State under paragraph (1); and (ii) upon intervening— (I) remove the civil action to the appropriate district court of the United States, if the action was not originally brought in such court; (II) be heard on all matters arising in the civil action; and (III) file petitions for appeal of a decision in the civil action. (C) Investigatory powers Nothing in this subsection may be construed to prevent the attorney general of a State from exercising the powers conferred on the attorney general by the laws of the State to conduct investigations, to administer oaths or affirmations, or to compel the attendance of witnesses or the production of documentary or other evidence. (3) Action by the Commission If the Commission institutes a civil action with respect to a violation of this Act or a regulation promulgated under this Act, the attorney general of a State may not, during the pendency of such action, bring a civil action under paragraph (1) against any defendant named in the complaint of the Commission for the violation with respect to which the Commission instituted such action. (4) Actions by other State officials (A) In general In addition to civil actions brought by attorneys general under paragraph (1), any other officer of a State who is authorized by the State to do so may bring a civil action under such paragraph, subject to the same requirements and limitations that apply under this subsection to civil actions brought by attorneys general. (B) Savings provision Nothing in this subsection may be construed to prohibit an attorney general or authorized official of a State from initiating or continuing any proceeding in a court of the State for a violation of any civil or criminal law of the State. (c) Private right of action (1) Enforcement by individuals (A) In general Any individual alleging a violation of this Act or a regulation promulgated under this Act may bring a civil action in any Federal or State court of competent jurisdiction. (B) Relief In a civil action brought under subparagraph (A) in which the plaintiff prevails, the court may award— (i) an amount equal to— (I) in the case of a negligent violation, not less than $100 and not greater than $1,000 per violation; or (II) in the case of a reckless, knowing, willful, or intentional violation, not less than $500 and not greater than $5,000 per violation; (ii) reasonable attorney’s fees and litigation costs; and (iii) any other relief, including equitable or declaratory relief, that the court determines appropriate. (C) Injury in fact A violation of this Act or a regulation promulgated under this Act with respect to the personal information of an individual constitutes a concrete and particularized injury in fact to that individual. (2) Invalidity of pre-dispute arbitration agreements and pre-dispute joint-action waivers (A) In general Notwithstanding any other provision of law, no pre-dispute arbitration agreement or pre-dispute joint-action waiver shall be valid or enforceable. (B) Applicability Any determination as to whether or how this paragraph applies to any dispute shall be made by a court, rather than an arbitrator, without regard to whether such agreement purports to delegate such determination to an arbitrator. 4. Definitions In this Act: (1) Advertisement The term advertisement means information provided by an advertiser to an advertising facilitator that the advertising facilitator, in exchange for monetary consideration or another thing of value, disseminates to an individual, connected device, or group of individuals or connected devices. (2) Advertiser (A) In general The term advertiser means a person to the extent such person, directly or indirectly, provides an advertising facilitator with monetary consideration or another thing of value for the dissemination of an advertisement to an individual, connected device, or group of individuals or connected devices. (B) Exclusion The term advertiser does not include a natural person, except to the extent such person is engaged in a commercial activity that is more than de minimis. (3) Advertising facilitator (A) In general The term advertising facilitator means a person to the extent such person— (i) receives monetary consideration or another thing of value to disseminate an advertisement to an individual, connected device, or group of individuals or connected devices; and (ii) collects or processes personal information with respect to the dissemination of the advertisement. (B) Exclusion The term advertising facilitator does not include a natural person, except to the extent such person is engaged in a commercial activity that is more than de minimis. (4) Collect The term collect means, with respect to personal information, to obtain such information in any manner, except when solely transmitting, routing, providing intermediate storage for, or providing connections for such information through a system or network. (5) Commission The term Commission means the Federal Trade Commission. (6) Connected device The term connected device means any electronic equipment that is— (A) primarily designed for or marketed to consumers; (B) capable of connecting to the internet or another communication network; and (C) capable of sending, receiving, or processing personal information. (7) Contents The term contents , when used with respect to any communication, has the meaning given such term in section 2510 of title 18, United States Code. (8) Dispute The term dispute means any claim by an individual that a person has violated this Act or the regulations promulgated under this Act. (9) Disseminate The term disseminate means, with respect to an advertisement, to transmit, display, or otherwise disseminate the advertisement electronically or through communication by wire or radio. (10) Dissemination The term dissemination means, with respect to an advertisement, the transmission, display, or other dissemination of the advertisement electronically or through communication by wire or radio. (11) Indian lands The term Indian lands includes— (A) any Indian country of an Indian Tribe (as such term is defined in section 1151 of title 18, United States Code); (B) any land in Alaska owned, pursuant to the Alaska Native Claims Settlement Act ( 43 U.S.C. 1601 et seq. ), by an Indian Tribe that is a Native village (as such term is defined in section 3 of that Act ( 43 U.S.C. 1602 )) or by a Village Corporation (as such term is defined in section 3 of that Act ( 43 U.S.C. 1602 )) that is associated with an Indian Tribe; and (C) any land that is part or all of a Tribal designated statistical area associated with an Indian Tribe, or is part or all of an Alaska Native village statistical area associated with an Indian Tribe, as defined by the Bureau of the Census for the purposes of the most recent decennial census. (12) Indian Tribe The term Indian Tribe has the meaning given such term in section 4 of the Indian Self-Determination and Education Assistance Act ( 25 U.S.C. 5304 ). (13) Personal information The term personal information means data linked or reasonably linkable to an individual or connected device, including— (A) data inferred or derived about the individual or connected device from other collected data, if such data is still linked or reasonably linkable to the individual or connected device; (B) contents of communications; (C) internet browsing history and online activity; and (D) a unique identifier used for the purposes of targeting the dissemination of an advertisement. (14) Pre-dispute arbitration agreement The term pre-dispute arbitration agreement means any agreement to arbitrate a dispute that has not arisen at the time of making the agreement. (15) Pre-dispute joint-action waiver The term pre-dispute joint-action waiver means an agreement, whether or not part of a pre-dispute arbitration agreement, that would prohibit, or waive the right of, one of the parties to the agreement to participate in a joint, class, or collective action in a judicial, arbitral, administrative, or other forum, concerning a dispute that has not yet arisen at the time of making the agreement. (16) Recognized place (A) In general The term recognized place means any of the following: (i) A State. (ii) Indian lands. (iii) A county, municipality, city, town, township, village, borough, or similar unit of general government that is incorporated pursuant to a State law. (iv) A census designated place (as defined in the most recent glossary of the Bureau of the Census). (v) A designated market area (as defined in section 122(j) of title 17, United States Code). (vi) A congressional district. (B) Exclusions The term recognized place does not include— (i) a subdivision of any item listed in subparagraph (A) that is not itself listed in such subparagraph; or (ii) a ZIP Code. (17) State The term State means any State of the United States, the District of Columbia, the Commonwealth of Puerto Rico, the Virgin Islands of the United States, Guam, American Samoa, the Commonwealth of the Northern Mariana Islands, and any possession of the United States. (18) Target (A) In general The term target means, with respect to the dissemination of an advertisement, to perform or cause to be performed any computational process designed to select an individual, connected device, or group of individuals or connected devices to which to disseminate the advertisement based on personal information pertaining to the individual or connected device or to the individuals or connected devices that make up the group. (B) Exclusions The term target does not include, with respect to the dissemination of an advertisement, the performance or causing the performance of any computational process undertaken solely for transmitting, routing, providing intermediate storage for, or providing connections for the advertisement through a system or network. (19) Third party The term third party includes, with respect to an advertiser or an advertising facilitator, a subsidiary, a corporate affiliate, or other related party of the advertiser or advertising facilitator.