New Tektronix Logo - Page 1
Forum section: electronics / general

author: BalticLab
author_rank: Regular Contributor
timestamp: February 01, 2016, 04:17:58 pm
content: What do you guys think about the new Tektronix Logos?

author: vinicius.jlantunes
author_rank: Regular Contributor
timestamp: February 01, 2016, 04:43:21 pm
content: I like the "full" version, not so much the other one.

author: Stupid Beard
author_rank: Regular Contributor
timestamp: February 01, 2016, 04:45:41 pm
content: The monogram one looks more like "Tau Lambda" to me. Looks extremely bizarre.

author: TinkerFan
author_rank: Regular Contributor
timestamp: February 01, 2016, 05:00:18 pm
content: I've nothing against the new full logo, but the circular thing is just horrible. What they must have thought. First Agilent, now Tektronix...

author: NilByMouth
author_rank: Regular Contributor
timestamp: February 01, 2016, 05:04:03 pm
content: Nice blanding Tektronix... The k just looks badly formed.

author: rdl
author_rank: Super Contributor
timestamp: February 01, 2016, 05:14:30 pm
content: It's sad to think there were people that put a lot of hard work and effort into this and actually thought it was good.

author: Tomorokoshi
author_rank: Super Contributor
timestamp: February 01, 2016, 05:28:29 pm
content: And I'm not even a graphic designer.

author: chris_leyson
author_rank: Super Contributor
timestamp: February 01, 2016, 05:34:28 pm
content: Tomorokoshi, that looks better, still not sure about the "K". Turned around for a few seconds to look at the logo on a 7854, that isn't right either, I don't think Tektronix put CRTs into anything these days.

author: steve30
author_rank: Frequent Contributor
timestamp: February 01, 2016, 05:47:19 pm
content: Looks decent to me

author: NilByMouth
author_rank: Regular Contributor
timestamp: February 01, 2016, 05:49:08 pm
content: I also think that a rectangular border would be better for the monogram.

author: chris_leyson
author_rank: Super Contributor
timestamp: February 01, 2016, 06:09:16 pm
content: CRTs, avionics displays, that's the only thing I can think of, as for TV's, maybe there are some CRT plants still running in China or South America but that's getting of topic. I think a rectangular logo would have been better maybe with TEK on the top and TRONICS in smaller print underneath. In terms of how you pronounce or say Tektronix it's Tek-Tronix, two T's not TK, is it TK-Maxx or something ? Got to be "TEK" not "TK".

author: tggzzz
author_rank: Super Contributor
timestamp: February 02, 2016, 01:18:19 am
content: When a company with professional customers thinks that significantly changing their logo will significantly improve future business prospects, you know it is time to sell that company's shares.

author: EEVblog
author_rank: Unknown
timestamp: February 02, 2016, 01:34:16 am
content: http://news.tektronix.com/2016-02-01-Tektronix-Unveils-New-Logo-Brand-StrategyThey sent me this other week and I was like

author: xrunner
author_rank: Super Contributor
timestamp: February 02, 2016, 01:40:38 am
content: Logo - do not like.

author: tom66
author_rank: Super Contributor
timestamp: February 02, 2016, 01:56:34 am
content: The full size logo looks OK. Actually somewhat better than the original logo in my mind, as it was looking a tad dated. However, I do not like the reduced logo at all.

author: forty-2
author_rank: Newbie
timestamp: February 02, 2016, 02:02:46 am
content: I'm really not a fan of the branding trend to drop/alter some vowels, but then again, I'm hopelessly nostalgic. The old round CRT logo on the green manual cover is the only Tek logo for me

author: Zad
author_rank: Super Contributor
timestamp: February 02, 2016, 02:18:05 am
content: I suppose in these days of re-branding, we should be grateful they haven't changed their name to Tekligensight . The new main full-form logo is fine. The small circular one though... It isn't just poor, it is terrible . The sort of thing I come up with for in-house product development, and then reject because it looks clunky and amateurish.I can just imagine the meeting to discuss new logos, with all sorts of imaginative designs, and then the CEO opens the door to announce that they are all rubbish and you are all going to use something his darling 12 year old daughter has come up with.

author: coppice
author_rank: Super Contributor
timestamp: February 02, 2016, 02:20:29 am
content: At last some fresh innovation from Tektronix.

author: crispy_tofu
author_rank: Super Contributor
timestamp: February 02, 2016, 02:23:23 am
content: Nope, don't like it.

author: AF6LJ
author_rank: Unknown
timestamp: February 02, 2016, 02:27:54 am
content: I like this one better...

author: xrunner
author_rank: Super Contributor
timestamp: February 02, 2016, 02:29:38 am
content: Quote from: AF6LJ on February 02, 2016, 02:27:54 amYep ...

author: forty-2
author_rank: Newbie
timestamp: February 02, 2016, 02:50:14 am
content: My personal favorite:

author: AF6LJ
author_rank: Unknown
timestamp: February 02, 2016, 02:55:46 am
content: That one is good also.

author: miguelvp
author_rank: Super Contributor
timestamp: February 02, 2016, 03:03:44 am
content: After seeing the old logos my first reaction was to check the ones on my scopes.I just noticed that my 7613 doesn't have the logo (rack mount version) but my 7603 does ("portable" version).I guess my 7613 is a cloneNah, seems they didn't have the space. (well they do, but not by the model name)

author: Hydrawerk
author_rank: Super Contributor
timestamp: February 02, 2016, 03:04:13 am
content: Eh, who needs a new logo.There is a new website, I hope that even some new scopes are coming...http://www.tek.com/oscilloscope

author: amyk
author_rank: Super Contributor
timestamp: February 02, 2016, 03:41:16 am
content: T-Lambda?Reminds me of this:

author: Cubdriver
author_rank: Unknown
timestamp: February 02, 2016, 03:47:40 am
content: Quote from: AF6LJ on February 02, 2016, 02:27:54 amSadly, I think the Tektronix represented by that logo and the one two or so posts further along has ceased to be, and what remains is but a shell of the former glory that once was.-Pat

author: DimitriP
author_rank: Super Contributor
timestamp: February 02, 2016, 05:00:40 am
content: Quote from: rdl on February 01, 2016, 05:14:30 pmSame goes for the new look of the website ; now it looks as "cookie cutter" as adafruit or arduino.cc ... yeah....progress

author: voltlog
author_rank: Regular Contributor
timestamp: February 02, 2016, 06:19:29 am
content: For us engineers, logos are just something you don't change if it doesn't have a problem. The full version one looks decent, however the small one should at least contain 3 letters "TEK".

author: bitwelder
author_rank: Super Contributor
timestamp: February 02, 2016, 08:47:56 am
content: To me it looks like an hypothetical street sign: Tek forbidden

author: Mechanical Menace
author_rank: Super Contributor
timestamp: February 02, 2016, 10:47:34 am
content: I'm happy to say this because luckily people can't throw things at me over the net: I actually like them both. Clean, simple, and unobtrusive. Nowhere near as ugly as what they've replaced. And the retro ones, as cool as they would look on a scope in Fallout 4, would look amateurish and amazingly cheesy at best if they started slapping it (or something of that style) on new stuff.

author: VK5RC
author_rank: Unknown
timestamp: February 02, 2016, 10:53:14 am
content: A lot better than Keysights! Agilent looked a bit laser- diffraction-ish so I didn't mind, I like the full Tek new version, the logo needs work.

author: encryptededdy
author_rank: Frequent Contributor
timestamp: February 02, 2016, 11:44:23 am
content: They should shorten it to Tek, not to "TK" for the small logo.

author: Wuerstchenhund
author_rank: Super Contributor
timestamp: February 02, 2016, 12:06:35 pm
content: Quote from: AF6LJ on February 02, 2016, 02:27:54 amConsidering that the last time they produced anything remarkable was in the old analog scope days I agree.

author: ElektronikLabor
author_rank: Regular Contributor
timestamp: February 02, 2016, 01:20:26 pm
content: Quote from: encryptededdy on February 02, 2016, 11:44:23 amFor me it looks like TX

author: Syntax_Error
author_rank: Regular Contributor
timestamp: February 02, 2016, 03:42:54 pm
content: Just another example of the flat matte trend in everything. Doesn't look good, doesn't appeal to the eye (none of it does) and doesn't seem futuristic at all. Seems a step backwards, and not in a good or nostalgic way.

author: calexanian
author_rank: Super Contributor
timestamp: February 02, 2016, 06:36:29 pm
content: They are switching from the utterly plain looking logo of the last few years. Total yawn fest. The old waveform logo with the tube was a good one. They need a modern version of that.

author: Supercharged
author_rank: Regular Contributor
timestamp: February 02, 2016, 07:37:33 pm
content: my silly little idea:

author: tszaboo
author_rank: Super Contributor
timestamp: February 02, 2016, 07:47:06 pm
content: Because the issue was the logo, not the fact that the TDS2000 series is STILL FOR SALE. Or the non competitiveness with neither the top or the bottom of the market. And creating tools that engineers hate to use.

author: Cubdriver
author_rank: Unknown
timestamp: February 02, 2016, 07:58:20 pm
content: Quote from: Supercharged on February 02, 2016, 07:37:33 pmI think yours is much better than what they came up with.-Pat

author: nctnico
author_rank: Super Contributor
timestamp: February 02, 2016, 08:11:15 pm
content: A new Tektronix logo: does it really matter??? I really can't imagine what I would buy new from Tektronix nowadays.

author: Dubbie
author_rank: Unknown
timestamp: February 03, 2016, 05:33:04 am
content: I like the new one also... But then again, I'm not an engineer.Sent from my phone using Tapatalk

author: jwm_
author_rank: Frequent Contributor
timestamp: February 03, 2016, 05:57:50 am
content: At least they are not changing their name to Keygilent, agilsight or oscilliscopr.com

author: Wuerstchenhund
author_rank: Super Contributor
timestamp: February 03, 2016, 12:00:31 pm
content: Quote from: nctnico on February 02, 2016, 08:11:15 pmWell, to be fair, the 70kSX looks interesting if you're looking for a high bandwidth rack scope i.e. for an ATE (I wouldn't want that on a bench), and Tek's high end AWGs are pretty decent.But yes, in general their product offerings are pretty lame. And then there's the support...

author: chris_leyson
author_rank: Super Contributor
timestamp: February 03, 2016, 12:40:44 pm
content: Like your sketch supercharged, at least it's got the sine wave in the logo. Tektronix first triggered timebase in 1946. My first scope was a Cossor 339 which used the "Cossor Hard Valve Timebase" a circuit originally designed by Puckle in 1933, you had to frequency lock it.

author: vinicius.jlantunes
author_rank: Regular Contributor
timestamp: February 03, 2016, 02:34:30 pm
content: hey Supercharged, you also need the textual explanation behind your concept like Tektronix had in their press release someone linked before

author: Supercharged
author_rank: Regular Contributor
timestamp: February 03, 2016, 10:01:33 pm
content: Quote from: vinicius.jlantunes on February 03, 2016, 02:34:30 pmOK: Its the word Tektronix in front of a sine wave.(makes even more sense than the one from Tektronix)

author: Lukas
author_rank: Frequent Contributor
timestamp: February 03, 2016, 10:37:46 pm
content: Would have been really nice if they somehow ported their logo and industrial design from the 70s to the 21st century. Just like some german car manufacturers managed to do consistent industrial design over 40+ years:http://www.automoblog.net/2013/06/04/porsche-911-50th-anniversary-edition/porsche-911-evolution

author: w2aew
author_rank: Super Contributor
timestamp: February 03, 2016, 11:04:56 pm
content: Quote from: Wuerstchenhund on February 03, 2016, 12:00:31 pmAs the resident Tektronix guy, I guess I should add my 2 cents at some point...By the second time I looked at it, I decided I liked the new logo. For some reason, it has both a modern and somewhat retro feel to it. The monogram is nice too, and not intended to be a "logo" also, just a monogram...I directly support the high end AWGs, the new ATI SX-series scopes, as well as the Realtime Spectrum/Signal analyzers, MDOs, etc. (basically anything that supports high-speed / RF applications) - personally I think each of these offer performance, features and capabilities that simply can't be found anywhere else. And, I'm not saying this because I work for Tek - it's the other way around - I work for Tek because of the opportunity to work with instruments like this! ...best job I've ever had...Hmmm - being a Field Applications Engineer, I take personal offense to thelast statement...

author: Wuerstchenhund
author_rank: Super Contributor
timestamp: February 13, 2016, 10:51:34 am
content: Quote from: w2aew on February 03, 2016, 11:04:56 pmYour last statement is correct, but probably not in the way you think it isFor example, the RSA6000 is nice but frankly it sees absolutely no light against the R&S FSW or the Keysight UXA, plus the RSA6000 only goes up 20GHz only (and it seems for Tek the RSA6000 is as good as it gets, there doesn't seem to be anything above that that can cover a higher bandwidth or offer better performance).It's even worse with scopes. The TBS1000 is pretty much an expensive rehash of what Tek already offered 15 years ago in that segment, with in this day and age laughable specs at a ridiculous price. The integrated spectrum analyzer in the MSO/DPO3000 and 4000 scopes is certainly a neat idea but SA performance is so poor that it's pretty useless for anything than the most basic measurements, and it comes with a high premium that (unless you really need the all-in-one package) makes buying separate instruments from other manufacturers quite attractive in comparison. This aside, the MSO/DPO3000/4000/5000 scopes offer average at best specs, an awful UI that could have come straight out from the TDS700 Series back in the '90s, and they are still slow and tend to lock up when anything demanding is done on them. The high-end is even worse, the only modern scope there is the DPO70kSX (and that is pretty more like an advanced rack scope than a bench scope). DPO7k and 70k are warmed-up variants of old designs and awfully slow.There's more sun shining on Tek's AWGs, although not much. AWG5k and 7k are still solid offerings, athough they both now show their age. The new AWG70k has good specs and looks very interesting. Sadly, that's not true for the other offerings, which are either very old/outdated (AFG3000) or just rebadges of cheap Chinese B-brand stuff (AFG1000, AFG2000).So you are absolutely right when saying that some of the performance, features and capabilities can't be found anywhere else, and that is because other big brands have put more efforts into improving their products and moved on. Sadly for Tek, so have customers.QuoteI'm glad you have a job you enjoy, and considering Tek is a Danaher company I really hope for you that your job will stay for a long time.QuoteWell, as a customer who spends high 6 digit to 7 digit figures on test equipment every year for various labs around the globe I can tell you that Tek is no longer a Tier 1 supplier for most of them, and as an engineer I can tell you if you really believe that what Tek's offering would be in any way leading or excelling what the other big brands offer then I'd say you need to get out more. Because Tek is pretty much being crushed by the other big brands, and these other brands is where innovation happens today.

author: LINACboy
author_rank: Contributor
timestamp: February 16, 2016, 08:54:18 am
content: So Tek is now delaing in health insurance?

author: coppice
author_rank: Super Contributor
timestamp: February 22, 2016, 01:33:17 pm
content: Quote from: Wuerstchenhund on February 13, 2016, 10:51:34 amThe TBS1000's specs are pretty lame by current standards, but they start at about $300. You can do a lot better for $300 now, but it not exactly an expensive entry point.