Another company pisses away their long-established name for marketing wank - Page 1
Forum section: electronics / general

author: mikeselectricstuff
author_rank: Super Contributor
timestamp: July 01, 2014, 02:39:57 pm
content: Mydata is now Mycronichttp://www.mycronic.com/smt

author: 8086
author_rank: Super Contributor
timestamp: July 01, 2014, 02:41:42 pm
content: Sounds like a marijuana supplier

author: Richard Crowley
author_rank: Super Contributor
timestamp: July 01, 2014, 03:10:07 pm
content: Founded by Sherlock's brother?

author: Dongulus
author_rank: Regular Contributor
timestamp: July 01, 2014, 03:33:26 pm
content: "Mydata" sounds more like some cloud storage service than anything having to do with chip fabs or pick-and-place machines. The new name isn't any better though. It seems like it's supposed to sound like "Micron-ic" but it's really hard not to think it sounds more like they deal drugs.

author: dannyf
author_rank: Super Contributor
timestamp: July 01, 2014, 03:38:09 pm
content: QuotePhonetically too close to "moronic".

author: mikeselectricstuff
author_rank: Super Contributor
timestamp: July 01, 2014, 03:43:16 pm
content: Quote from: Dongulus on July 01, 2014, 03:33:26 pmTrue but they've been around long enough that everyone knows who they are

author: XOIIO
author_rank: Super Contributor
timestamp: July 01, 2014, 03:47:35 pm
content: Quote from: 8086 on July 01, 2014, 02:41:42 pmLol, no kidding.

author: KJDS
author_rank: Super Contributor
timestamp: July 01, 2014, 03:49:54 pm
content: Sounds more like my chronic than micron icvery careless

author: TerraHertz
author_rank: Super Contributor
timestamp: July 01, 2014, 04:25:37 pm
content: Quote from: KJDS on July 01, 2014, 03:49:54 pmMy chronic what? - that was my immediate thought on reading the name. Branding fail.

author: gildasd
author_rank: Frequent Contributor
timestamp: July 01, 2014, 04:33:56 pm
content: Mycronic?Is Dr Dre changing his name to EE Dre too?

author: XOIIO
author_rank: Super Contributor
timestamp: July 01, 2014, 05:05:10 pm
content: Made a slight change to their logo to fit their company name, They can buy it for $1000 when they open their pharmaceutical department.

author: Rigby
author_rank: Super Contributor
timestamp: July 01, 2014, 05:36:04 pm
content: Eh. So much stuff is trademarked anymore that they have to make up words to get something unused.I didn't know who mydata were before and I don't know now. This doesn't affect me. I give it a thumbs up.

author: GreyWoolfe
author_rank: Unknown
timestamp: July 01, 2014, 08:10:59 pm
content: Quote from: Richard Crowley on July 01, 2014, 03:10:07 pmNo, that would be Mycroftic

author: AlfBaz
author_rank: Super Contributor
timestamp: July 02, 2014, 04:54:18 am
content: Quote from: cleaningOut on July 02, 2014, 04:49:39 amYes but they use components for ink

author: dave_k
author_rank: Frequent Contributor
timestamp: July 02, 2014, 06:37:19 am
content: Quote from: mikeselectricstuff on July 01, 2014, 03:43:16 pmnever heard of them...

author: EEVblog
author_rank: Unknown
timestamp: July 02, 2014, 07:10:04 am
content: Quote from: mikeselectricstuff on July 01, 2014, 02:39:57 pmObviously have c(h)ronically mentally ill management.

author: gildasd
author_rank: Frequent Contributor
timestamp: July 02, 2014, 08:08:46 am
content: Quote from: EEVblog on July 02, 2014, 07:10:04 amIt's Like, I don't care about names man,roll to another meeting, Yea (ohh ohh ohh),La da da da da da La, Da Daaa,La da da da, La da da da, La da da daaaI was gonna future proof until I got highI was gonna promulgate and find a name but then I got highmy core competencies are still out off client focus and I know why (why man?) yea heyy,- cause I got high [repeat 3X]etc..

author: SirNick
author_rank: Frequent Contributor
timestamp: July 02, 2014, 07:14:26 pm
content: Boom Tch BaBoom Boom Tch O0Dumb. I really could go without hearing any new tech brands with "micron" or even "micro" as the hook in the name. Microchip, Microsoft, Micron (PC), etc... fine. They've been around long enough that it was not a poor choice when they were established, and have enough inertia that they should stick to it.But now... C'mon, that's the best you could come up with? Mycronic...? Ugh. That should have never made it past the brainstorming session.Freescale is one of the cooler names I've heard from an established vendor's rebranding. Logo's nifty too.

author: kc0ngu
author_rank: Contributor
timestamp: July 03, 2014, 12:36:42 am
content: Element 14 is a pretty good name change as well. ..... Cue the Ben Heck/Element 14 haters.

author: aroby
author_rank: Regular Contributor
timestamp: July 03, 2014, 01:09:32 am
content: Did they own mydata.com? Maybe that was worth a lot to someone and they were convinced to sell it?Anthony

author: abaxas
author_rank: Regular Contributor
timestamp: July 03, 2014, 07:48:57 am
content: Quote from: aroby on July 03, 2014, 01:09:32 amNaaa, they just nicked the idea from the ashes of acorn computers.

author: AndyC_772
author_rank: Super Contributor
timestamp: July 03, 2014, 08:09:14 am
content: Quote from: kc0ngu on July 03, 2014, 12:36:42 amYou're kidding, right? I've been dealing with Farnell for years, since way before they went through the "InOne" phase (remember that?).TBH I don't even know what "Element 14" is meant to cover. Is it the name of the trading business? Or certain parts of it in some countries? Or does it just refer to the struggling discussion group / social media experiment they seem so keen on?

author: tautech
author_rank: Super Contributor
timestamp: July 03, 2014, 09:04:55 am
content: Quote from: AndyC_772 on July 03, 2014, 08:09:14 amElement 14 = SiliconGet it?

author: kc0ngu
author_rank: Contributor
timestamp: July 03, 2014, 03:25:45 pm
content: Quote from: AndyC_772 on July 03, 2014, 08:09:14 amSilicon (an element) has an Atomic number of 14, hence Element 14 is a play on that.

author: jpb
author_rank: Super Contributor
timestamp: July 03, 2014, 03:46:18 pm
content: Quote from: kc0ngu on July 03, 2014, 03:25:45 pmIt is not so much why they called it element 14 that is puzzling - it is what they are calling element 14 given that they still use the name Farnell in the UK at least.

author: kc0ngu
author_rank: Contributor
timestamp: July 03, 2014, 03:55:10 pm
content: Quote from: jpb on July 03, 2014, 03:46:18 pm

author: Hypernova
author_rank: Unknown
timestamp: July 03, 2014, 04:38:05 pm
content: I can just imagine the CEO with these words during the unveiling: My chronically moronic marketing department....Short of reason's of ambiguity or trademark issues (or what happened with Tyco), I don't get why companies like to changes names so much. Image our world if people changed names with the same regularity.

author: SirNick
author_rank: Frequent Contributor
timestamp: July 03, 2014, 06:28:19 pm
content: Quote from: Hypernova on July 03, 2014, 04:38:05 pmWhat happened to Tyco? (At least give me something to Google. Are we talking about the old toy company, or the manufacturer of various connectors and such?)

author: AndyC_772
author_rank: Super Contributor
timestamp: July 03, 2014, 07:01:56 pm
content: TE Connectivity. They are, I believe, quite adamant that 'TE' does NOT stand for 'Tyco Electronics'.Just like 'BHS' is not 'British Home Stores', and 'LG' is not 'Lucky Goldstar' etc....