Another marketing dept has lost it - Page 1
Forum section: electronics / testgear

author: echen1024
author_rank: Super Contributor
timestamp: December 30, 2013, 04:41:16 am
content: And we thought the Rigol ones were bad. 1:11 minutes of pure cringe. BTW, anyone happen to have the video where the Agilent Land Cruiser runs over the Tek?

author: c4757p
author_rank: Super Contributor
timestamp: December 30, 2013, 04:55:12 am
content: This is very, very stupid. And somehow it made me smile. Hmm......... must be the caffeine. Yeah, that's it, not my retarded sense of humor or anything silly like that. Caffeine.

author: Kohanbash
author_rank: Regular Contributor
timestamp: December 30, 2013, 04:55:37 am
content: wow. That is kind of scary.

author: EEVblog
author_rank: Unknown
timestamp: December 30, 2013, 05:19:29 am
content: Quote from: echen1024 on December 30, 2013, 04:41:16 amI think it's pretty good!That Tek video was taken down by the owner.

author: free_electron
author_rank: Super Contributor
timestamp: December 30, 2013, 05:31:35 am
content: We really need a projectile vomiting and explosive diarhhea icon....

author: peter.mitchell
author_rank: Super Contributor
timestamp: December 30, 2013, 06:25:42 am
content: Quote from: free_electron on December 30, 2013, 05:31:35 amWho's doin that?

author: kolbep
author_rank: Frequent Contributor
timestamp: December 30, 2013, 07:04:05 am
content: I actually like that.Don't know what half the things he says mean,but hey, it's catchy.

author: kolbep
author_rank: Frequent Contributor
timestamp: December 30, 2013, 07:06:02 am
content: And, most importantly,they have got us talking about it,As they say, any publicity is good publicity.

author: Skimask
author_rank: Super Contributor
timestamp: December 30, 2013, 07:18:09 am
content: I just pooped a little...

author: BravoV
author_rank: Super Contributor
timestamp: December 30, 2013, 07:39:05 am
content: Quote from: free_electron on December 30, 2013, 05:31:35 amNot exactly with projectile though ....

author: Bored@Work
author_rank: Super Contributor
timestamp: December 30, 2013, 08:21:38 am
content: Ads like this always show a bit how a marketing department views the company's customers. And LeCroy apparently thinks their customers are stoned, grinning dudes in lab coats, dancing around oscilloscopes, and not being able to read the brand name on the oscilloscope so having to repeat one silly question.

author: tized
author_rank: Contributor
timestamp: December 30, 2013, 08:44:39 am
content: Just give me clear and honest specs about your product. Now, "who's doin' that" anymore?

author: echen1024
author_rank: Super Contributor
timestamp: December 30, 2013, 03:41:57 pm
content: While Tektronix low end scopes are absolute shit nowadays, I still think that they have the nicest marketing videos.. Relatively subtle, not all that pushy and intent on destroying their competitors like Agilent, but still not stupid like Rigol or Lecroy.

author: Rufus
author_rank: Super Contributor
timestamp: December 30, 2013, 03:52:02 pm
content: It's black and looks like a microwave - 5 seconds was enough to know who was doing it.

author: mikeselectricstuff
author_rank: Super Contributor
timestamp: December 30, 2013, 03:55:32 pm
content: "4096 levels onscreen" - really? Are they using antialiased plotting on single-shot waveforms?I think we need a review & teardown - if they put out ads like that, I can't see they'd hae a problem with Dave's "unique" style...

author: echen1024
author_rank: Super Contributor
timestamp: December 30, 2013, 03:56:36 pm
content: Quote from: mikeselectricstuff on December 30, 2013, 03:55:32 pmOh dear. Dave's unique style would be hilarious. They would never send him anything again.

author: free_electron
author_rank: Super Contributor
timestamp: December 30, 2013, 04:42:04 pm
content: Quote from: mikeselectricstuff on December 30, 2013, 03:55:32 pmto show 4096 levels you need a vertical resolution of 4096 pixels.... Not even a 4k display has that!So they are lying.

author: TiN
author_rank: Super Contributor
timestamp: December 30, 2013, 05:01:52 pm
content: I guess they are refering to DPO-style color grading

author: Jon86
author_rank: Frequent Contributor
timestamp: December 30, 2013, 05:10:05 pm
content: Stupid marketing aside, that's one sexy looking scope. The black looks lovely.

author: free_electron
author_rank: Super Contributor
timestamp: December 30, 2013, 05:11:08 pm
content: Good luck discriminating 4096 colors with our uncalibrated human eye.It's all vaporware.If they would have said we have a 12 effective bits signalpath (they may have a 12 bit adc, but how many are noise ? 2?3? 4? More ? How low noise are the probes ... Or the frontend ? Great we have a 12 bit adc but or active probes don't go beyond 5 bit, the rest is amplifier noise...) i would have said : well done!With this flashy video i have learned nothing , wasted 1:11 minites of my life , and am wasting more harping on about it.There wasn't even a closeup shot of a real signal captured. They hooked up their cali rator output, hit stop button removed probes and shot their stupid video.I am NOT impressed.

author: rolycat
author_rank: Super Contributor
timestamp: December 30, 2013, 05:19:28 pm
content: Quote from: free_electron on December 30, 2013, 04:42:04 pmThe display is WXGA, so vertical resolution is 768 pixels.The 'engineer' actually says "4096 quantization levels. On the screen". I imagine the marketing weasels will argue that they are capturing 12-bit data, any specified subset of which can be displayed on screen, and they didn't mean 'we can show all 4096 possible levels at once'.As for "who's doing that?", didn't Agilent launch the 12-bit Infiniium 9000 H-Series scopes a year ago? Also, Pico have had 12-bit (and indeed 16-bit) oscilloscopes for years, and since they are USB scopes which use a PC display, they are also capable of HD display.

author: Mr Simpleton
author_rank: Unknown
timestamp: December 30, 2013, 05:26:17 pm
content: Those extra bits could come in handy if looking at FFT spectrum... or if want to zoom in on a part of the vertical part.Not sure I would pay premium to get this feature though

author: echen1024
author_rank: Super Contributor
timestamp: December 30, 2013, 05:41:37 pm
content: Quote from: free_electron on December 30, 2013, 05:11:08 pmThis is LeCroy we are talking about. Nothing out of them is all that impressive. God, $9000 starting price? I'd get the scope you have, the Agilent 7000 series. I don't feel that we can actually tell the difference between 12 bits of vertical resolution. In order to display the full 12 bits, you would either need a more than 4k screen, or so many levels of intensity grading that we can't even tell the difference. So unless they find a way to NIST calibrate our eyes first, I think that this scope won't exactly be a hit.

author: DL8RI
author_rank: Regular Contributor
timestamp: December 30, 2013, 06:05:44 pm
content: Just a little comment:QuoteThe vertical resolution is important if you go for signal-processing. If you want to FFT your time-domain-signal for example.

author: echen1024
author_rank: Super Contributor
timestamp: December 30, 2013, 06:22:05 pm
content: Quote from: DL8RI on December 30, 2013, 06:05:44 pmWell then spend a little more and go buy a MDO or spectrum analyzer.

author: Frost
author_rank: Regular Contributor
timestamp: December 30, 2013, 06:23:32 pm
content: Quote from: free_electron on December 30, 2013, 04:42:04 pmOr simply use the Zoom and Pan touch function.

author: echen1024
author_rank: Super Contributor
timestamp: December 30, 2013, 06:26:59 pm
content: Quote from: Frost on December 30, 2013, 06:23:32 pmThat works as well... forgot about the ubiquitous zoom function...

author: DL8RI
author_rank: Regular Contributor
timestamp: December 30, 2013, 06:48:37 pm
content: Quote from: echen1024 on December 30, 2013, 06:22:05 pmI don't know the meaning of MDO (and google doesn't either). But, as for a spekki if you want to watch a single-event in frequency-domain, a classic spectrum-analyzer is not helpful. The combination of scope-trigger-fct. and signal-processing can be important for a couple of applications.If you don't need it, don't buy it.

author: fcb
author_rank: Super Contributor
timestamp: December 30, 2013, 06:48:52 pm
content: I quite like the advert. At least it's short & gets people talking...

author: Frost
author_rank: Regular Contributor
timestamp: December 30, 2013, 06:57:33 pm
content: Quote from: DL8RI on December 30, 2013, 06:48:37 pmIt is the abbreviation for a Mixed Domain Oscilloscopelike the MDO4000 series from TEK

author: DL8RI
author_rank: Regular Contributor
timestamp: December 30, 2013, 07:06:12 pm
content: ThanksI didn't know something like this existed.But that's basically a 2 in 1 solution like a Scopemeter?!

author: Unknown
author_rank: Unknown
timestamp: December 30, 2013, 07:20:56 pm
content: Here's a Lecroy video about the 12 bit with some examples - not sure who the video is aimed at, but anyway skip to ~4m for examples of 8 bit vs 12 bit; But I'd prefer a 12 bit over 8 bit any day if given the option to buy one! (and the cash) One Lecroy video I saw you can spin the screen 90 degrees into portrait mode, which would probably make your 12 bit waveform look better - other than that you'd have to use zoom and pan.Other HD vids here..http://teledynelecroy.com/support/techlib/videos.aspx?DocGroupId=23

author: Frost
author_rank: Regular Contributor
timestamp: December 30, 2013, 07:25:19 pm
content: Quote from: DL8RI on December 30, 2013, 07:06:12 pmNo it's not a simple 2 in 1 solution like to combinea scope with an arbitrary waveform generator in one box.With a MDO you can work with the two domainstime and frequency at a time-correlated base.There is an good example video on Alans YouTube Channeland Daves review

author: echen1024
author_rank: Super Contributor
timestamp: December 30, 2013, 07:44:40 pm
content: Quote from: jucole on December 30, 2013, 07:20:56 pmI see now. I however, do need help understanding when this is helpful. From what I see, most of what was demonstrated wa not a use of the 12 bits, but mainly a lower noise floor. The clearest advantage I see is the measurement accuracy.

author: Hydrawerk
author_rank: Super Contributor
timestamp: December 30, 2013, 08:05:40 pm
content: Quote from: echen1024 on December 30, 2013, 03:41:57 pmWhen you want to sell obsolete technology, you need good marketing department... BTW that LeCroy guy is adorable.

author: Hydrawerk
author_rank: Super Contributor
timestamp: December 30, 2013, 08:12:53 pm
content: You have probably seen these commercials. They are from 2011.

author: Bored@Work
author_rank: Super Contributor
timestamp: December 30, 2013, 08:14:54 pm
content: Quote from: Hydrawerk on December 30, 2013, 08:05:40 pmEither he did ride the short bus to school or he got some bad weed in Colorado.

author: echen1024
author_rank: Super Contributor
timestamp: December 30, 2013, 08:19:16 pm
content: Quote from: Bored@Work on December 30, 2013, 08:14:54 pmProbably the short bus. Perhaps he was visiting Agilent's cal lab and they decided to give him some weed for the promotional video they knew was coming up...

author: DL8RI
author_rank: Regular Contributor
timestamp: December 30, 2013, 08:41:19 pm
content: Quote from: Frost on December 30, 2013, 07:25:19 pmThank you for the Videos.Now I understand what they mean with "Mixed domain". That's a TEK-only Marketing-Term, isn't it?I used similar Instruments (especially Analyzer with Spectrogram), but without a scope... RF only. A syncronized scope-channel may come in quite handy.Btw, I tested some these big LeCroy scopes some time ago, they are quite good despite the rather cheesy spotBut that are not the typical Hobby-Scopes. If you want that, you have an application that demands it.Meaning: 12 Bit are nice. For several applications with post-processing of the waveform it may be a killer.(*) But most of the application of a scope don't demand them, 8 Bit are OK. In the marketing (as always) they boost the importance as world-moving or whatever(*)Of course depending on the analog performance of the front-end. Who needs a 24Bit ADC if the first 20 are noise?

author: PChi
author_rank: Frequent Contributor
timestamp: December 30, 2013, 08:49:32 pm
content: Thanks for posting the link to the video. Whoose doing that, Agilent as well.The increased resolution can be useful for looking at low level signals in the prescence of larger ones assuming that the display can be made to expand just part of vertical range.The rate of A/D converter development is so fast that I think that in a few years 12 bit Oscilloscopes will become the norm.

author: echen1024
author_rank: Super Contributor
timestamp: December 30, 2013, 09:09:46 pm
content: And the pothead shows up again! I love how the oscilloscope is displaying a whole bunch of signals without anything plugged in.

author: Kjelt
author_rank: Super Contributor
timestamp: December 30, 2013, 10:44:58 pm
content: Who's buyin' that?

author: Hydrawerk
author_rank: Super Contributor
timestamp: December 30, 2013, 10:57:28 pm
content: I love him.

author: echen1024
author_rank: Super Contributor
timestamp: December 31, 2013, 12:39:01 am
content: Quote from: Hydrawerk on December 30, 2013, 08:05:40 pmOf course you do. Danaher starves companies of R&D and gives their managers big bonuses and sales departments big budgets.

author: TheBorg
author_rank: Frequent Contributor
timestamp: December 31, 2013, 05:47:53 am
content: Quote from: Hydrawerk on December 30, 2013, 08:12:53 pmThis one actually made me laugh. By far not the worst marketing video ever, but goodness, what do they think? Oh yeah, gonna sell more scopes by making ourselves look like complete idiots who can barely put together a video.

author: c4757p
author_rank: Super Contributor
timestamp: December 31, 2013, 05:52:48 am
content: Quote from: TheBorg on December 31, 2013, 05:47:53 amThat was just dreadful. I will take a dozen stoned LeCroy dudes over this horrible fart.

author: echen1024
author_rank: Super Contributor
timestamp: December 31, 2013, 03:13:10 pm
content: This was just pure cringe throughout the video. God, at least they could have showed and actual person playing soccer with a Tek, and gotten rid of the silly finger.

author: BeerCannon
author_rank: Contributor
timestamp: December 31, 2013, 03:35:22 pm
content: I was waiting for the guy to twerk up against that scope.. after all, who's doin' that?

author: echen1024
author_rank: Super Contributor
timestamp: December 31, 2013, 03:38:09 pm
content: Quote from: BeerCannon on December 31, 2013, 03:35:22 pmOut of all the things you can twerk against... oscilloscopes? I think a Logic Analyzer would be a better choice

author: SpectrHz
author_rank: Contributor
timestamp: December 31, 2013, 11:55:12 pm
content: Oh wow. That was spectacularly cringe-worthy. Who does lecroy think they are selling these precision measurement devices to anyway?

author: SArepairman
author_rank: Frequent Contributor
timestamp: January 01, 2014, 12:19:58 am
content: i liked itit needs cursing and rap music

author: SArepairman
author_rank: Frequent Contributor
timestamp: January 01, 2014, 12:23:41 am
content: Quote from: c4757p on December 31, 2013, 05:52:48 amomfg hhahaha what the hell fried your sense of humorhalf of silicon valley probably dropped mad acid

author: c4757p
author_rank: Super Contributor
timestamp: January 01, 2014, 12:35:58 am
content: Quote from: SArepairman on January 01, 2014, 12:23:41 amThat goddamn music!The concept was good. The execution was an insult to good concepts everywhere.

author: GK
author_rank: Super Contributor
timestamp: January 01, 2014, 12:39:41 am
content: Quote from: echen1024 on December 30, 2013, 04:41:16 amWell it's American. In general Americans aren't funny; they lack wit and think that they can compensate by just acting retarded.Mind you British humor isn't what it used to be either.

author: SArepairman
author_rank: Frequent Contributor
timestamp: January 01, 2014, 12:42:16 am
content: Quote from: c4757p on January 01, 2014, 12:35:58 amthats the lsd

author: c4757p
author_rank: Super Contributor
timestamp: January 01, 2014, 12:44:19 am
content: Quote from: GK on January 01, 2014, 12:39:41 amOf course we aren't funny. Who needs wit when you havefreedom?

author: xrunner
author_rank: Super Contributor
timestamp: January 01, 2014, 12:49:03 am
content: Quote from: GK on January 01, 2014, 12:39:41 amI ain't sayin a damn thing tonight.

author: Kjelt
author_rank: Super Contributor
timestamp: January 01, 2014, 11:03:11 am
content: Quote from: c4757p on January 01, 2014, 12:44:19 amReally? Real freedom for me is being independent but in the US 80% of the people in the nation only have 7% of the nations wealth, how free are they really?Political freedom: two parties to choose from, really? Two?Freedom of speech: after 911 put anything bad on the internet and the doorbell ringsDon't get me wrong I loved the US when I visited in the 80's and 90's, and there probably are still lots of nice places there. But it is so sad that the whole country changed in to paranoia and scared people after 911, I would not like to live there now, and really hope your country gets back the joy, humour and self confidence it needs.

author: SArepairman
author_rank: Frequent Contributor
timestamp: January 01, 2014, 12:53:37 pm
content: Quote from: Kjelt on January 01, 2014, 11:03:11 amthats a bit of a stretch.

author: eurofox
author_rank: Unknown
timestamp: January 01, 2014, 01:09:23 pm
content: Quote from: Kjelt on January 01, 2014, 11:03:11 am+1 Same feeling about US, love it but is not the same anymore

author: GK
author_rank: Super Contributor
timestamp: January 01, 2014, 01:23:24 pm
content: My fault - I said the "A" word. Context is obviously irrelevant.

author: c4757p
author_rank: Super Contributor
timestamp: January 01, 2014, 01:26:58 pm
content: Quote from: Kjelt on January 01, 2014, 11:03:11 amOh, dear...I was just teasing GK. I don't really mean that. How could I? It doesn't even make sense...

author: rolycat
author_rank: Super Contributor
timestamp: January 01, 2014, 01:51:32 pm
content: Speaking as one of those Brits who aren't as funny as they used to be, who needs either wit or freedom when you can have a nice cup of tea?

author: GK
author_rank: Super Contributor
timestamp: January 01, 2014, 02:12:56 pm
content: Quote from: rolycat on January 01, 2014, 01:51:32 pmYeah, but look at what that stuff is doing to your teeth!

author: calexanian
author_rank: Super Contributor
timestamp: January 01, 2014, 05:40:36 pm
content: That video told me nothing about the scope. So it has a pretty display. Whopptie Freaking Do! I can zoom in and look at anything on any cheap ass digital scope. Its all about the samples, ADC, and noise.. Yes, they think we are all idiots with lots of cash to spend on their crap. Give one to Dave. Let him sort it out and tell us what to think. hahahaha

author: lemmegraphdat
author_rank: Frequent Contributor
timestamp: January 01, 2014, 07:43:29 pm
content: Freaking the squares (engineers) on purpose maybe.

author: nctnico
author_rank: Super Contributor
timestamp: January 01, 2014, 10:00:28 pm
content: Quote from: eurofox on January 01, 2014, 01:09:23 pmSame here. My wife wants to go but I don't. Filling in endless forms? Bent over and have some TSA guy probe....? Sign away all your rights?Hell no! There a lots of other places I can spend my money.

author: eurofox
author_rank: Unknown
timestamp: January 01, 2014, 10:19:48 pm
content: Quote from: nctnico on January 01, 2014, 10:00:28 pm7 Year ago I when to the US for a special flight training, it is cheaper than in Europe.On the immigration check, the lady imigration officer seriously ask me “I hope you have no intention to crash your aircraft in one of our buildings”, was a special visa for flying training, she knew why I was visiting the Unites States, normally I don’t need a visa but for flying purpose yes and finger print record and pictures in the police station just like a criminal on arrival.

author: echen1024
author_rank: Super Contributor
timestamp: January 01, 2014, 10:46:01 pm
content: I had to go through the naked body shit once. I like this video

author: quarros
author_rank: Regular Contributor
timestamp: January 02, 2014, 02:20:56 am
content: Quote from: GK on January 01, 2014, 12:39:41 amWell I think some of them still have it right.

author: GK
author_rank: Super Contributor
timestamp: January 02, 2014, 04:05:08 am
content: Ronnie Corbett is old school.