Achronix Speedster7t FPGAs  - Page 1
Forum section: electronics / general

author: ali_asadzadeh
author_rank: Super Contributor
timestamp: May 22, 2019, 07:59:41 am
content: Hi,Today I got an email regarding the new Speedster7t FPGAshttps://www.achronix.com/product/speedster7t/They look very interesting, But the problem is how to obtain them, I do not see any distributor like Digikey selling achronix FPGA, how we should buy them, even the previous versions? If they are not for selling to normal people, why they are advertising them!

author: ali_asadzadeh
author_rank: Super Contributor
timestamp: May 22, 2019, 08:17:00 am
content: QuoteSo why even bother advertising them to masses!

author: Ice-Tea
author_rank: Super Contributor
timestamp: May 22, 2019, 08:53:28 am
content: Quote from: ali_asadzadeh on May 22, 2019, 08:17:00 amAn email doesn't cost anything. Support, setting up a sales channel, building a customer relation does.

author: ebastler
author_rank: Super Contributor
timestamp: May 22, 2019, 08:58:21 am
content: Quote from: ali_asadzadeh on May 22, 2019, 07:59:41 amWith such a niche player, I would expect problems well beyond the availability of parts: Where is the free development software suite? Is there a support forum, or other ways of obtaining technical support (unless you are a major customer)?

author: ali_asadzadeh
author_rank: Super Contributor
timestamp: May 22, 2019, 09:49:18 am
content: QuoteI'm sure there would be.QuoteExactly.QuoteMaybe, I do not remember, But after all selling would make a company grow and rich! why abandoning others from paying youThe more sales the better, doesn't anybody out there try to achieve more sales?how this strategy help them?

author: ebastler
author_rank: Super Contributor
timestamp: May 22, 2019, 10:02:34 am
content: Quote from: ali_asadzadeh on May 22, 2019, 09:49:18 amSelling complex products to small customers, in small amounts, causes a lot of support work but little revenue.The face-palms, head-banging and ridicule are uncalled for. I am sure Achronix have chosen their business model deliberately and thoughtfully.

author: ali_asadzadeh
author_rank: Super Contributor
timestamp: May 22, 2019, 10:28:57 am
content: QuoteSay they have a big customer with 10K units buying each year, and say if they sell to small customers and hobbies, they would sell to 1000 small buyers,buying only 10 units each year. they would make the same revenue and still they would have 1000 times the support (which can be set to minimum by providing app notes, tutorials,support forum etc..) , but I would choose selling to both parties, eventually there would be more than 10 big customers in the small buyers.

author: Berni
author_rank: Super Contributor
timestamp: May 22, 2019, 11:07:46 am
content: There are plenty of other companies with the same business model such as:QualcommBroadcomRockchipAllwinnerRealtekVIANvidia...Try even getting a datasheet for any of there products and see if you even hear a word back from them.

author: mikeselectricstuff
author_rank: Super Contributor
timestamp: May 22, 2019, 12:05:27 pm
content: They have a phone number - why not call them ?

author: ali_asadzadeh
author_rank: Super Contributor
timestamp: May 23, 2019, 08:32:29 am
content: This strategy is evil and dead some how, I believe

author: Ice-Tea
author_rank: Super Contributor
timestamp: May 23, 2019, 08:51:10 am
content: Quote from: ali_asadzadeh on May 23, 2019, 08:32:29 amWhy? Its a bussiness model. If they did the math and figured there's no money in either selling directly to small end users, setting up a chain of value added distris or developping a relationship with some big distri like Avnet, Digi, whatever, that's their right. They will obviously have limited resources and they chose priorities. You're not one of them. That's all there is to it.

author: ebastler
author_rank: Super Contributor
timestamp: May 23, 2019, 09:04:50 am
content: Quote from: ali_asadzadeh on May 23, 2019, 08:32:29 amOh, come on. You have just set your sights on the wrong product; you are not their target customer.What do you see in the Achronix FPGA that you can't get from Xilinx or Altera, anyway?