New brand, electronic components manufacturer - Page 1
Forum section: electronics / beginners

author: Brian Chen
author_rank: Newbie
timestamp: October 20, 2024, 12:18:19 pm
content: Hi, everybody.Our company is in the process of organising a new brand of parts, with the aim of enabling small and medium volume users to have the quality of international brands while also being able to purchase the parts they want at a lower price.We rely on a global supply chain and have factories OEM for us.Our main products are resistors, capacitors, inductors, diodes, transistors, rectifier bridges, MOS tubes, power management chips, LDO chips, optocouplers, switches, connectors, sensors, crystal oscillators, relays, wires, modules, hardware, tools, test equipment and instruments.We are doing market research, if you can, please provide your valuable opinions, thank you very much.

author: SteveThackery
author_rank: Super Contributor
timestamp: October 20, 2024, 01:35:51 pm
content: For me, THE number 1 requirement is strictly no fakes, under any circumstances. If I want fakes I order from Ali Express.I guess this will require you to have a verified supply chain all the way back to the manufacturer for each SKU.By the way, are you sure you can compete with the big players like RS and CPC Farnell? I wouldn't fancy taking them on!

author: Brian Chen
author_rank: Newbie
timestamp: October 21, 2024, 05:40:53 am
content: Quote from: SteveThackery on October 20, 2024, 01:35:51 pmHi, Steve, Thank you for your positive help and response.We only focus on factory supply chain products and our own brand, so there are no fakes.Regarding the one thing about traceability, our plan is that every SKU will have a corresponding certification and shipping report.Regarding RS and Farnell, it is true that we are not able to have a complete range of SKUs at present, but we have an advantage in some product categories, such as resistors, capacitors, inductors, as well as modules, optocouplers, sensors, and connectors.What do you think?

author: jonpaul
author_rank: Super Contributor
timestamp: October 21, 2024, 05:50:22 am
content: Sorry, very high tarriffs and taxes on Chinese mfg in EU/UK, especially USA.j

author: sairfan1
author_rank: Frequent Contributor
timestamp: October 30, 2024, 03:33:04 am
content: I love Chinese consumer friendly business model where they do not focus on making money but they keep the consumer in comfort zone and let them earn. I would strongly recommend what a general buyer would be looking for is, original items no fake, or if its a poor quality, then please mention it in item description, some time hobbyist for random RND use cheap fake items to learn but buyer must know what they are buying.An-other thing that Chinese suppliers need to improve is customer service, here in the west customer service is even important than a product. Chinese customer service is horrible at this time, if I ask some question on aliexpress ie, like do you have this item with 110v Answer will be how many items you need? if i tell i need 20 pcs next morning I will see reply from supplier "where to ship.." its realy horrible you should response at your best whatever information you have, and then ask the customer further question, or assume some number like 25 pcs at ABC price followed with question how many you need so that i can send you best quote, this will help customer to get some idea when next morning he see the answer atleast you will be at next point.It takes me 4/5 days to get answer to a simple question remember that if you are targeting western market, its place where consumer not poor, if he feels a little trouble they have not issue to put the same order to some local supplier for 2/3 times higher price. Atleast i do.English datasheet is also a big expectation from Chinese suppliers.

author: Brian Chen
author_rank: Newbie
timestamp: October 31, 2024, 09:27:43 am
content: Quote from: jonpaul on October 21, 2024, 05:50:22 amMay I ask for specific tax rates?

author: Brian Chen
author_rank: Newbie
timestamp: October 31, 2024, 09:28:15 am
content: Quote from: sairfan1 on October 30, 2024, 03:33:04 amI appreciate your professional and pertinent comments.Firstly, when you refer to fake or poor quality goods, can I assume that they are refurbished parts?Secondly, there are many aspects of service, regarding the online shop, I can understand that it is necessary to have an online contact window, right?The third point, of course, is that the English data sheet is a must-have service.

author: ebastler
author_rank: Super Contributor
timestamp: November 08, 2024, 04:41:47 pm
content: Quote from: Brian Chen on October 21, 2024, 05:40:53 amIt seems to me that LCSC is the more relevant comparison here. How do you intend to position your business relative to LCSC?Also, when you mention "small and medium volume" in the first post -- what numbers are you thinking of? Consumers vs. company (production) buyers will think of very different quantities when they hear of "small and medium volume".

author: tooki
author_rank: Super Contributor
timestamp: November 08, 2024, 06:01:44 pm
content: Quote from: Brian Chen on October 31, 2024, 09:28:15 amHe didn’t say refurbished specifically.Anyaspect that makes it inferior to what you would get if you ordered it from a top-tier vendor like Digikey: reused/refurbished, lower precision, bigger tolerances, lower quality materials, inferior packaging, etc. (Note that refurbished or used parts are really only desirable for parts that aren’t made anymore, or custom parts that can only be harvested from existing devices, like the custom chips from retro computers.)Quote from: Brian Chen on October 31, 2024, 09:28:15 amYoureallymissed the point of that comment. Having a contact form or live chat is an absolute basic requirement, so he was not saying “have those”. We expect they anyway. His comment was about the quality of answers given. It doesn’t matter how quickly you respond if you do not include the answer to the question, and that is a frequent problem with Chinese vendors. They often don’t know the answers, or sometimes they make up the answers, or if they do know, they don’t want to give it to you unless they think you are ordering a large amount. In contrast, if you ask Digikey, they will find out the answer for you, and it doesn’t matter whether you are planning to order 1 piece or a million (they never ask what quantity you want). Of course, you rarely need to ask Digikey a product question anyway, because they are so good about having accurate parametric search data and documentation. (And if you find an error and report it, they always look into it and fix the problem.)