Morr corporate rebranding bollocks - Atmel this time - Page 1
Forum section: electronics / general

author: mikeselectricstuff
author_rank: Super Contributor
timestamp: May 30, 2012, 04:40:20 pm
content: -Sigh-....http://www.atmel.com/

author: 8086
author_rank: Super Contributor
timestamp: May 30, 2012, 04:42:22 pm
content: What the hell, why even bother?

author: ejeffrey
author_rank: Super Contributor
timestamp: May 30, 2012, 04:56:27 pm
content: A rhetorical question I know, but so marketing types can justify their payroll. Someone is probably already hard at work designing their next rebranding. If they didn't waste time on stupid shit like this, the marketing department could be cut in half and management would start to think it was less important than product development or customer support.

author: olsenn
author_rank: Frequent Contributor
timestamp: May 30, 2012, 04:59:40 pm
content: Who cares about this.. all they did is redesign their logo to freshen it up.

author: Zad
author_rank: Super Contributor
timestamp: May 30, 2012, 05:24:47 pm
content: Usually logos mutate more subtly. Arsing around like this is usually a sign that a company is in difficulties and trying to relaunch itself.

author: Rufus
author_rank: Super Contributor
timestamp: May 30, 2012, 06:10:37 pm
content: Quote from: mikeselectricstuff on May 30, 2012, 04:40:20 pmQuote from: Someone on AVR Freaks, presumably from AtmelWankwords, although I can understand Atmel wanting to distance themselves from past performance.Has Atmel done more than change a font?

author: BravoV
author_rank: Super Contributor
timestamp: May 30, 2012, 06:22:49 pm
content: Quote from: Rufus on May 30, 2012, 06:10:37 pm<sarcasm mode ON>For sure they've juggled the budget allocations within marketing dept while also bullied the finance dept for major inter dept budget shifts in order to squeeze the money for this new logo, how is that sound ?I'd say that is quite some job they've done there especially with whole company's performance and track record lately.

author: Bored@Work
author_rank: Super Contributor
timestamp: May 30, 2012, 07:20:24 pm
content: Quote from: Someone on AVR Freaks, presumably from AtmelThat slogan was probably a leftover from some failed antiperspirant advertising.Quote from: Someone on AVR Freaks, presumably from AtmelAs if Atmel gives a fart about what their customers think. Not about their products, not when their website relaunch rendered the site unusable and surely not about a pointless logo.

author: free_electron
author_rank: Super Contributor
timestamp: May 30, 2012, 07:31:43 pm
content: Quote from: Bored@Work on May 30, 2012, 07:20:24 pmSo now they are at least looking in the general direction of the iceberg ...

author: Bored@Work
author_rank: Super Contributor
timestamp: May 30, 2012, 08:01:27 pm
content: Quote from: free_electron on May 30, 2012, 07:31:43 pmPlease do not attribute such trash talk to meQuote"The fresh breeze you are feeling is not because you left the fridge door open."

author: AntiProtonBoy
author_rank: Frequent Contributor
timestamp: May 31, 2012, 01:31:36 am
content: I like the new logo better! As to whether the change was worth it, dunno, I guess that's another story.

author: rolycat
author_rank: Super Contributor
timestamp: May 31, 2012, 01:49:27 am
content: They're right that it looks 'fresher' - it's the sort of logo you expect on milk or yogurt cartons. Maybe they should diversify...

author: EEVblog
author_rank: Unknown
timestamp: May 31, 2012, 03:06:43 am
content: Quote from: iamwhoiam on May 31, 2012, 01:50:53 amBut that's what engineers do on forums, get worked up over trivial stuff!Dave.

author: AntiProtonBoy
author_rank: Frequent Contributor
timestamp: May 31, 2012, 04:14:25 am
content: Quote from: rolycat on May 31, 2012, 01:49:27 amEtch it on a French perfume bottle:"Tu pues. Portez-le."* the Atmel bit is said in a whisper

author: free_electron
author_rank: Super Contributor
timestamp: May 31, 2012, 05:01:51 am
content: Point is that atmel is in a bit of a pickle.. Three years ago they were even trying to sell themselves to microchip... Imagine that!Theyre not so well. So it is logical thet a logo change is seen with a bit of a weary eye by some people.

author: buxtronix
author_rank: Contributor
timestamp: May 31, 2012, 05:29:43 am
content: The rebranding might seem trivial and pointless to worry about, but I have worked in companies before where a change of logo (to something that rendered awful in monchrome) cost about $200mil.I've never been fond of trivial stuff like this ever since.

author: EEVblog
author_rank: Unknown
timestamp: May 31, 2012, 05:46:01 am
content: Quote from: free_electron on May 31, 2012, 05:01:51 amI seem to recall that it was Microchip who was trying to do the buying?Dave.

author: TerminalJack505
author_rank: Super Contributor
timestamp: May 31, 2012, 05:47:14 am
content: Quote from: free_electron on May 31, 2012, 05:01:51 amThe buyout offer by Microchip was unsolicited. They offered $5 a share. The offer was rejected by Atmel.

author: EEVblog
author_rank: Unknown
timestamp: May 31, 2012, 05:53:34 am
content: Quote from: TerminalJack505 on May 31, 2012, 05:47:14 amWith hindsight, and based on the share price, a good move. They jumped up to a high of $15, and are now just $7.Dave.

author: vk6zgo
author_rank: Super Contributor
timestamp: May 31, 2012, 09:20:36 am
content: Those of us in Oz will remember when the Channel 10 Network decided their logo should be the Romannumeral for ten,X,so it would be distinctive.It turned out that there were very few Ancient Romans in the viewing audience,so it didn't last long.

author: BravoV
author_rank: Super Contributor
timestamp: May 31, 2012, 09:28:03 am
content: Quote from: vk6zgo on May 31, 2012, 09:20:36 amProbably the audience was in dissapointment cause they're expecting more X characters rather than single X ?..... j/k

author: tom66
author_rank: Super Contributor
timestamp: May 31, 2012, 10:44:53 am
content: Hmm... Atmel's logo has changed. Because of this, I will now use Atmel products. This logo has really influenced my decision. More important than availability, price, support and features.--A while ago Mastercard got a new logo:http://1.bp.blogspot.com/-1ztXKx1vzuQ/Tr1563f2ZxI/AAAAAAAArSs/_h_WtzTEiJc/s1600/mastercard_logo27.JPGRubbish... the old one was simpler and easily recognised... why change it...

author: amyk
author_rank: Super Contributor
timestamp: May 31, 2012, 11:18:34 am
content: Quote from: rolycat on May 31, 2012, 01:49:27 amI agree, that font looks more like something you'd find on a consumer product.The old logo was more serious and industrial-looking.

author: Bored@Work
author_rank: Super Contributor
timestamp: May 31, 2012, 01:21:37 pm
content: Quote from: amyk on May 31, 2012, 11:18:34 amMaybe you nailed it. This is for the Arduino artists, who felt threatened by the old industrial looking logo. Now it is soft, and in baby colors to no longer make them nervous.

author: Unknown
author_rank: Unknown
timestamp: May 31, 2012, 01:39:19 pm
content: Quote from: EEVblog on May 31, 2012, 03:06:43 amBored isn't getting worked up. His table manners are permanently that way. I blame geography for his bitter outlook!

author: vk6zgo
author_rank: Super Contributor
timestamp: May 31, 2012, 03:10:33 pm
content: Then there was Telecom Australia,who at great cost,changed their logo,put the new one up everywhere,& about a year later had to go round,removing them & replacing them with the same logo,but with "Telstra"on it instead.

author: tom66
author_rank: Super Contributor
timestamp: May 31, 2012, 03:23:51 pm
content: And who can forget Consignia! Sounds like a horrible disease, but it's worse, it's the Royal Mail.http://news.bbc.co.uk/1/hi/business/2002480.stm