I don't like the new digikey logo - Page 1
Forum section: electronics / general

author: Fusion916
author_rank: Regular Contributor
timestamp: July 05, 2023, 07:28:29 am
content: topic

author: Bryn
author_rank: Regular Contributor
timestamp: July 05, 2023, 07:55:34 am
content: Looks okay to me... and yes I have seen the older logo. At least it looks better than BT's and even Windows'...

author: Fusion916
author_rank: Regular Contributor
timestamp: July 05, 2023, 08:02:11 am
content: Quote from: Bryn on July 05, 2023, 07:55:34 amReally? It looks it's trying to me ultra minimalist futuristic or some bs. The old logo looked perfect as is. Why change it?

author: Bryn
author_rank: Regular Contributor
timestamp: July 05, 2023, 08:09:06 am
content: I can see your point... same for many other logo changes in general. But can just the name of a company in a fancy font "count" as a logo though? Personally, I don't think so

author: EPAIII
author_rank: Super Contributor
timestamp: July 05, 2023, 09:17:59 am
content: Why change it?Well, the person responsible had to do something to justify the six or seven digit salary.So you think I'm joking. Wanna bet?

author: newbrain
author_rank: Super Contributor
timestamp: July 05, 2023, 02:25:30 pm
content: Already discussed here:https://www.eevblog.com/forum/chat/digikey-unveils-their-new-logobranding/25/

author: schmitt trigger
author_rank: Super Contributor
timestamp: July 05, 2023, 02:50:10 pm
content: That is what I respect about General Electric and Ford. They have kept their logo intact and thus their corporate identity through generations. Not attempting to conform to the latest fad.I am sure there are other European and Japanese companies in the same league, although at this time I can only think about is Rolls-Royce and Yamaha respectively. Mercedes-Benz is only kind of respected its old logo, but at least they have kept the tri-star.

author: tooki
author_rank: Super Contributor
timestamp: July 06, 2023, 10:10:29 am
content: Quote from: schmitt trigger on July 05, 2023, 02:50:10 pmYamaha has actually tweaked its logo numerous times after settling on the tuning fork and logotype. Before that it changed a lot.https://www.yamaha.com/en/about/history/logo/

author: Refrigerator
author_rank: Super Contributor
timestamp: July 06, 2023, 06:16:39 pm
content: Quote from: Fusion916 on July 05, 2023, 08:02:11 amOld logo absolutely reeks of mid 2000's and looks outdated.At least it does to me.

author: schmitt trigger
author_rank: Super Contributor
timestamp: July 06, 2023, 08:31:26 pm
content: Tooki;Thanks for your corrections on the Yamaha logo.So… that leaves only General Electric and Ford?

author: james_s
author_rank: Super Contributor
timestamp: July 06, 2023, 08:47:58 pm
content: I do like the old logo better, though I don't really care much. What does annoy me is that they actually wasted resources changing it. I simply cannot see how a new logo will result in any additional profit, their customers are engineers, we generally don't give a crap about such things.

author: Bud
author_rank: Super Contributor
timestamp: July 06, 2023, 09:25:32 pm
content: Quote from: EPAIII on July 05, 2023, 09:17:59 amExtra $$$$$ to the salary if you also design the company's Mission Statement.

author: SiliconWizard
author_rank: Super Contributor
timestamp: July 06, 2023, 09:47:35 pm
content: So did you guys get used to it yet or not?I personally think the old logo was a bit of a mess, the new one is leaner and, having just one color, is also cheaper to print on various media. The font used looks a bit like one of those fancy modern fonts of the 80's. So to be fair, they have managed to do something new while keeping an air of nostalgia.Not that I care a lot, but here's my latest thought.

author: amyk
author_rank: Super Contributor
timestamp: July 07, 2023, 03:03:19 am
content: Quote from: schmitt trigger on July 06, 2023, 08:31:26 pmBoth of them have changed their logos slightly too.

author: newbrain
author_rank: Super Contributor
timestamp: July 07, 2023, 07:07:53 am
content: Quote from: james_s on July 06, 2023, 08:47:58 pmAs ~75 posts and two threads showQuote from: james_s on July 06, 2023, 08:47:58 pmBecauseyoudon't care.Though DK is targeting a mostly uncaring community, it still might be beneficial to present itself with a more modern look.