[major=BBA_HM | course_id=SSB201 | syllabus_id=11499 | semester=7 | combo=core | title=Advanced Business Communication]
Course ID: SSB201
Title EN: Advanced Business Communication
Title VI: 
Credits: 3.0
Prerequisites: SSG103/SSG104
Description: This course addresses the fundamental elements of communication in business environment to equip learners with essential communication tools to ensure success for both individuals and organization.
Upon the completion of this course, the learners will be able to:
(1) communicate effectively in writing the basic and practical business correspondence including emails and letters to internal and external customers (peers, subordinates, superiors, customers, partners, suppliers, and other stakeholders.
(2) communicate effectively in speaking in different business contexts including socialization, staff meetings, meetings with customers and partners where the learners may play the role of participants or presenters. (3) successfully present their ideas of major research/problem solving in form of business report and presentation.
(4) personalize their communication style to enhance communicative effects and leave good impresson on readers/audience
(5) communicate effectively in job preparation
Student tasks: - Students must attend at least 80% of contact slots in order to be accepted to the final examination.
- Student is responsible to do all exercises, assignments and labs given by instructor in class or at home and submit on time
- Use laptop in class only for learning purpose
Tools: - Internet
Course type: traditional
Decision: 402/QĐ-ĐHFPT dated 04/22/2024
Approved date: 2024-04-22
CLO1: Explain principles of design thinking and applications to business
[1] category=Group asm 1; type=on-going; weight=10.0; duration=OP1: 90'
OP2 (For Constructivism Approach only): Follow lecturer's proposal; question_type=LO1, LO2, LO3, LO11; grading_guide=technical aspect of studied topics; completion_criteria=; clos=>0
[2] category=Group asm 2; type=on-going; weight=10.0; duration=OP1: 90'
OP2 (For Constructivism Approach only): Follow lecturer's proposal; question_type=LO4-LO10; grading_guide=technical aspect of studied topics; completion_criteria=; clos=>0
[3] category=Group asm 3; type=on-going; weight=15.0; duration=OP1: 180'
OP2 (For Constructivism Approach only): Follow lecturer's proposal; question_type=LO11; grading_guide=technical aspect of studied topics; completion_criteria=; clos=>0
[4] category=Individual asm; type=on-going; weight=10.0; duration=OP1: 40-60'
OP2 (For Constructivism Approach only): Follow lecturer's proposal; question_type=LO4-LO11; grading_guide=technical aspect of studied topics; completion_criteria=; clos=>0
[5] category=Participation; type=on-going; weight=10.0; duration=OP1: in class
OP2 (For Constructivism Approach only): Follow lecturer's proposal; question_type=; grading_guide=discussion participation and attendance; completion_criteria=; clos=>0
[6] category=Quizzes (2); type=on-going; weight=15.0; duration=OP1: 45-60'
OP2 (For Constructivism Approach only): Follow lecturer's proposal; question_type=LO1-LO10; grading_guide=Quiz 1 (chapter 1-8)
Quiz 2 (chapter 9-12); completion_criteria=; clos=>0
[7] category=Final exam; type=Final exam; weight=30.0; duration=60'; question_type=All LOs; grading_guide=concepts;
all studied chapters; completion_criteria=; clos=4
[1] desc=Business communication for success; author=Anonymous; publisher=University of Minnesota i; edition=2th; isbn=; main=True; online=True; note=https://open.umn.edu/opentextbooks/textbooks/8
[2] desc=Intercultural Business Communication; author=Lillian H. Chaney & Jeanette S. Martin; publisher=Pearson; edition=6th; isbn=; main=True; online=True; note=https://idoc.pub/documents/intercultural-business-communication-d47evvqe12n2
[3] desc=Design thinking; author=Bridget McGraw, Julie Joslin; publisher=www.oercommons.org; edition=; isbn=; main=True; online=True; note=https://www.oercommons.org/authoring/1686-design-thinking-for-11th-graders/view?fbclid=IwAR3Lw-xvHH_52xn9YrGyG-1Z29wzpMJCLoLrZnp_8nVTULqioiwmHkcuq44
[4] desc='- PowerPoint Slides; author=; publisher=; edition=; isbn=; main=; online=; note=
Session 1: Getting started:
Principles of design thinking and applications to business.
Topic: Offline; Teaching type: LO1; LO: ITU
ITU: - Read openbook & handbook: Design thinking
- Read slides "Getting started": 1
Materials: SSB201
Download: Reading
Review "Getting started": 1

Session 2: Getting started (cont.):
Apply to design a plan for a small business or communication project
Topic: Offline; Teaching type: LO1; LO: ITU
ITU: - Read openbook & handbook: Design thinking
- Read slides "Getting started": 1
Materials: SSB201
Download: Reading
Review "Getting started": 1

Session 3: Getting started (cont.):
Apply to design a plan for a small business or communication project by small groups (5 - 7 students).
Topic: Offline; Teaching type: LO1; LO: ITU
ITU: - Read openbook & handbook: Design thinking
- Read slides: "Getting started": 1, 2
Download: Reading
Review "Getting started": 1, 2

Session 4: Getting started (cont.):
Apply to design a plan for a small business or communication project by small groups (5 - 7 students).
Topic: Offline; Teaching type: LO1; LO: ITU
ITU: - Read openbook & handbook: Design thinking
- Read slides: "Getting started": 1, 2
Download: Reading
Review "Getting started": 1, 2
CLO10: Understand the business and Social Customs
Session 1: Chapter 1. Effective bussiness Communication
Why Is It Important to Communicate Well?
What Is Communication?
Topic: Offline; Teaching type: LO2; LO: ITU
ITU: - Read Chapter 1, Business communication for success
- Read slides: Chapter 1
Download: Reading
Review Chapter 1

Session 2: Chapter 1. Effective bussiness Communication (cont.)
Communication in Context
Your Responsibilities as a Communicator
Discussion
Topic: Offline; Teaching type: LO2; LO: ITU
ITU: - Read Chapter 1, Business communication for success
- Read slides: Chapter 1
Download: Reading
Review Chapter 1

Session 3: Chapter 2: Delivering Your Message
What Is Language?
Messages
Principles of Verbal Communication Language Can be an Obstacle to Communication
Topic: Offline; Teaching type: LO2; LO: ITU
ITU: - Read Chapter 2, Business communication for success
'- Read slides: Chapter 2
Download: Reading
Review Chapter 2

Session 4: Chapter 2: Delivering Your Message (cont.)
Emphasis Strategies
Improving Verbal Communication
Activity
Topic: Offline; Teaching type: LO2; LO: ITU
ITU: - Read Chapter 2, Business communication for success
'- Read slides: Chapter 2
Download: Reading
Review Chapter 2
CLO11: Create the business communication skills into a project.
Session 1: Chapter 2: Delivering Your Message (cont.)
Practice chapter 2
Topic: Offline; Teaching type: LO2; LO: ITU
ITU: - Read Chapter 2, Business communication for success
'- Read slides: Chapter 2
Download: Reading
Review Chapter 2

Session 2: Chapter 2: Delivering Your Message (cont.)
Practice chapter 2 (cont.)
Topic: Offline; Teaching type: LO2; LO: ITU
ITU: - Read Chapter 2, Business communication for success
'- Read slides: Chapter 2
Download: Reading
Review Chapter 2

Session 3: Chapter 3: Understanding Your Audience
Self-Understanding Is Fundamental to Communication
Perception
Differences in Perception
Topic: Offline; Teaching type: LO2; LO: ITU
ITU: - Read Chapter 3, Business communication for success
'- Read slides: Chapter 3
Download: Reading
Review Chapter 3

Session 4: Chapter 3: Understanding Your Audience (cont.)
Getting to Know Your Audience
Listening and Reading for Understanding
Discussion
Topic: Offline; Teaching type: LO2; LO: ITU
ITU: - Read Chapter 3, Business communication for success
'- Read slides: Chapter 3
Download: Reading
Review Chapter 3
CLO2: Understand concepts of business communication and how to deliver the message to the audience
Session 1: Group ASM 1:
Presentation: Present the plan of the group's business or communication project (from slot 1 & 2).

Note: Once the plan is approved by the instructor, students must work on this project plan throughout the course of their studies to practice the skills of this subject.
Topic: Offline; Teaching type: LO1, LO2, LO3, LO11; LO: U
ITU: - Read openbook & handbook: Design thinking
- Read slides: "Getting started": 1, 2, chapter 1, 2, 3
Download: Reading
Review "Getting started": 1, 2, chapter 1, 2, 3

Session 2: Group ASM 1 (cont.):
Presentation: Present the plan of the group's business or communication project (from slot 1 & 2).

Note: Once the plan is approved by the instructor, students must work on this project plan throughout the course of their studies to practice the skills of this subject.
Topic: Offline; Teaching type: LO1, LO2, LO3, LO11; LO: U
ITU: - Read openbook & handbook: Design thinking
- Read slides: "Getting started": 1, 2, chapter 1, 2, 3
Download: Reading
Review "Getting started": 1, 2, chapter 1, 2, 3

Session 3: Chapter 4: Effective Business Writing
Oral versus Written Communication
How Is Writing Learned?
Good Writing
Topic: Offline; Teaching type: LO3; LO: ITU
ITU: - Read Chapter 4, Business communication for success
'- Read slides: Chapter 4
Download: Reading
Review Chapter 4

Session 4: Chapter 4: Effective Business Writing (cont.)
Style in Written Communication
Principles of Written Communication
Overcoming Barriers to Effective Written Communication Discussion
Topic: Offline; Teaching type: LO3; LO: ITU
ITU: - Read Chapter 4, Business communication for success
'- Read slides: Chapter 4
Download: Reading
Review Chapter 4
CLO3: Evaluate the effectiveness of writing
Session 1: Chapter 4: Effective Business Writing (cont.)
Practice
Topic: Offline; Teaching type: LO3; LO: ITU
ITU: - Read Chapter 4, Business communication for success
'- Read slides: Chapter 4
Download: Reading
Review Chapter 4

Session 2: Chapter 4: Effective Business Writing (cont.)
Practice (cont.)
Topic: Offline; Teaching type: LO3; LO: ITU
ITU: - Read Chapter 4, Business communication for success
'- Read slides: Chapter 4
Download: Reading
Review Chapter 4

Session 3: Chapter 5: Writing
Organization
Writing Style
Topic: Offline; Teaching type: LO4; LO: ITU
ITU: - Read Chapter 6, Business communication for success
'- Read slides: Chapter 5
Download: Reading
Review Chapter 5

Session 4: Chapter 5: Writing (cont.)
Making an Argument
Paraphrase and Summary versus Plagiarism
Topic: Offline; Teaching type: LO4; LO: ITU
ITU: - Read Chapter 6, Business communication for success
'- Read slides: Chapter 5
Download: Reading
Review Chapter 5
CLO4: Apply how to write effectively
Session 1: Chapter 5: Writing (cont.)
Practice chapter 4 & 5
Topic: Offline; Teaching type: LO4; LO: ITU
ITU: - Read Chapter 4 & 6, Business communication for success
'- Read slides: Chapter 4, 5
Download: Reading
Review Chapter 4, 5

Session 2: Chapter 5: Writing (cont.)
Practice chapter 4 & 5 (cont.)
Topic: Offline; Teaching type: LO4; LO: ITU
ITU: - Read Chapter 4 & 6, Business communication for success
'- Read slides: Chapter 4, 5
Download: Reading
Review Chapter 4, 5

Session 3: Chapter 6. Developing Business Presentations
Before You Choose a Topic
Choosing a Topic
Finding Resources
Topic: Offline; Teaching type: LO5; LO: U
ITU: - Read Chapter 10, Business communication for success
'- Read slides: Chapter 6
Download: Reading
Review Chapter 6

Session 4: Chapter 6. Developing Business Presentations (cont.)
Myths and Realities of Public Speaking
Overcoming Obstacles in Your Presentation
Topic: Offline; Teaching type: LO5; LO: U
ITU: - Read Chapter 10, Business communication for success
'- Read slides: Chapter 6
Download: Reading
Review Chapter 6
CLO5: Explain and apply business presentation.
Session 1: Chapter 7. Business Presentations in Action
Sound Bites and Quotables
Telephone/VoIP Communication
Meetings
Celebrations: Toasts and Roasts
Media Interviews
Topic: Offline; Teaching type: LO5; LO: ITU
ITU: - Read Chapter 15, Business communication for success
'- Read slides: chapter 7
Download: Reading
Review Chapter 7

Session 2: Chapter 7. Business Presentations in Action (cont.)
Introducing a Speaker
Presenting or Accepting an Award
Serving as Master of Ceremonies
Viral Messages
Discussion
Topic: Offline; Teaching type: LO5; LO: ITU
ITU: - Read Chapter 15, Business communication for success
'- Read slides: chapter 7
Download: Reading
Review Chapter 7

Session 3: Chapter 7. Business Presentations in Action (cont.)
Prepare presentation topics provided by lecturer
Topic: Offline; Teaching type: LO5; LO: ITU
ITU: - Read Chapter 15, Business communication for success
'- Read slides: Chapter 7
Download: Reading
Review Chapter 7

Session 4: Chapter 7. Business Presentations in Action (cont.)
Prepare presentation topics provided by lecturer (cont.)
Topic: Offline; Teaching type: LO5; LO: ITU
ITU: - Read Chapter 15, Business communication for success
'- Read slides: Chapter 7
Download: Reading
Review Chapter 7
CLO6: Remember intrapersonal and Interpersonal Business Communication
Session 1: Practice chapter 6 & 7:
Presentation topics provided by lecturer
Topic: Offline; Teaching type: LO5; LO: ITU
ITU: - Read Chapter 15, Business communication for success
'- Read slides: Chapter 7
Download: Reading
Review Chapter 7

Session 2: Practice chapter 6 & 7 (cont.):
Presentation topics provided by lecturer (cont.)
Topic: Offline; Teaching type: LO5; LO: ITU
ITU: - Read Chapter 15, Business communication for success
'- Read slides: Chapter 7
Download: Reading
Review Chapter 7

Session 3: Chapter 8: Intrapersonal and Interpersonal Business Communication
Intrapersonal Communication
Self-Concept and Dimensions of Self
Topic: Offline; Teaching type: LO6; LO: ITU
ITU: - Read Chapter 16, Business communication for success
'- Read slides: chapter 8
Download: Reading
Review Chapter 8

Session 4: Chapter 8: Intrapersonal and Interpersonal Business (cont.) Interpersonal Needs
Conflict in the Work Environment
Discussion
Topic: Offline; Teaching type: LO6; LO: ITU
ITU: - Read Chapter 16, Business communication for success
'- Read slides: chapter 8
Download: Reading
Review Chapter 8
CLO7: State how routine and negative communications
Session 1: Chapter 8: Intrapersonal and Interpersonal Business Communication (cont.)
Discussion and practice
Topic: Offline; Teaching type: LO6; LO: ITU
ITU: - Read Chapter 16, Business communication for success
'- Read slides: chapter 8
Download: Reading
Review Chapter 8

Session 2: Chapter 8: Intrapersonal and Interpersonal Business Communication (cont.)
Discussion and practice (cont.)
Topic: Offline; Teaching type: LO6; LO: ITU
ITU: - Read Chapter 16, Business communication for success
'- Read slides: chapter 8
Download: Reading
Review Chapter 8

Session 3: Quiz 1: chapter 1-8
Topic: Offline; Teaching type: LO1, LO2, LO3, LO4, LO5, LO6; LO: U
ITU: Read Chapter 1-8
'- Read slides: 1-8
Download: Reading
Review Chapter 1-8

Session 4: Review: Quiz 1 (chapter 1-8)
Topic: Offline; Teaching type: LO1, LO2, LO3, LO4, LO5, LO6; LO: U
ITU: Read Chapter 1-8
'- Read slides: 1-8
Download: Reading
Review Chapter 1-8
CLO8: Understand cross-cultural and international business communications
Session 1: Chapter 9. Negative News and Crisis Communication
Delivering a negative news and message
Topic: Offline; Teaching type: LO7; LO: ITU
ITU: - Read Chapter 17, Business communication for success
'- Read slides: Chapter 9
Download: Reading
Review Chapter 9

Session 2: Chapter 9. Negative News and Crisis Communication (cont.)
Crisis Communication Plan
Press Conferences
Topic: Offline; Teaching type: LO7; LO: ITU
ITU: - Read Chapter 17, Business communication for success
'- Read slides: Chapter 9
Download: Reading
Review Chapter 9

Session 3: Chapter 9. Negative News and Crisis Communication (cont.)
Practice Chapter 9
Topic: Offline; Teaching type: LO7; LO: ITU
ITU: - Read Chapter 17, Business communication for success
'- Read slides: Chapter 9
Download: Reading
Review Chapter 9

Session 4: Chapter 9. Negative News and Crisis Communication (cont.)
Practice Chapter 9 (cont.)
Topic: Offline; Teaching type: LO7; LO: ITU
ITU: - Read Chapter 17, Business communication for success
'- Read slides: Chapter 9
Download: Reading
Review Chapter 9
CLO9: Analyse business etiquette
Session 1: Chapter 10. The Nature of Intercultural Communication
Globalization, Glocalization, and Grobalization
Culture
Enculturation
Topic: Offline; Teaching type: LO8; LO: ITU
ITU: - Read Chapter 1: Intercultural business communication
- Read slides: Chapter 10
Download: Reading
Review Chapter 10

Session 2: Chapter 10. The Nature of Intercultural Communication (cont.)
Multinational Management Orientations
Discussion
Topic: Offline; Teaching type: LO8; LO: ITU
ITU: - Read Chapter 1: Intercultural business communication
- Read slides: Chapter 10
Download: Reading
Review Chapter 10

Session 3: Chapter 11. Global Etiquette
Introductions, Greetings, and handshakes
Business card exchange
Position and status
Electronic com. Etiquette
Topic: Offline; Teaching type: LO9; LO: ITU
ITU: - Read Chapter 8: Intercultural business communication
- Read slides: Chapter 11
Download: Reading
Review Chapter 11

Session 4: Chapter 11. Global Etiquette (cont.)
Dining practices
Tipping
Gifting
Travel Etiquette
Topic: Offline; Teaching type: LO9; LO: ITU
ITU: - Read Chapter 8: Intercultural business communication
- Read slides: Chapter 11
Download: Reading
Review Chapter 11
Session 1: Chapter 11. Global Etiquette (cont.)
Practice: Presentation about Global Etiquette by small group.
Topic: Offline; Teaching type: LO9; LO: ITU
ITU: - Read Chapter 8: Intercultural business communication
- Read slides: chapter 11
Download: Reading
Review Chapter 11

Session 2: Chapter 11. Global Etiquette (cont.)
Practice: Presentation about Global Etiquette by small group (cont.)
Topic: Offline; Teaching type: LO9; LO: ITU
ITU: - Read Chapter 8: Intercultural business communication
- Read slides: chapter 11
Download: Reading
Review Chapter 11

Session 3: Chapter 11. Global Etiquette (cont.)
Practice: Presentation about Global Etiquette by small group.
Topic: Offline; Teaching type: LO9; LO: U
ITU: - Read Chapter 8: Intercultural business communication
- Read slides: Chapter 11
Download: Reading
Review Chapter 11

Session 4: Chapter 11. Global Etiquette (cont.)
Practice: Presentation about Global Etiquette by small group (cont.)
Topic: Offline; Teaching type: LO9; LO: U
ITU: - Read Chapter 8: Intercultural business communication
- Read slides: Chapter 11
Download: Reading
Review Chapter 11
Session 1: Practice:
Students organize the implementation of programs from the project at Group asm 1 (for example, organizing events, recording media videos...)

(Can be done online or offline, inside or outside)
Topic: Offline; Teaching type: LO11; LO: U
ITU: - Read Chapter 1-11: Intercultural business communication
- Read slides: Chapter 1- 11
Download: Reading
Review Chapter 1-11

Session 2: Practice (cont.):
Students organize the implementation of programs from the project at Group asm 1 (for example, organizing events, recording media videos...)

(Can be done online or offline, inside or outside)
Topic: Offline; Teaching type: LO11; LO: U
ITU: - Read Chapter 1-11: Intercultural business communication
- Read slides: Chapter 1- 11
Download: Reading
Review Chapter 1-11

Session 3: Chapter 12. Business and Social Customs
Verbal expressions
Male/female relationship in workplace equality
Humor in business
Superstitions and taboos
Dress and Appearance
Topic: Offline; Teaching type: LO10; LO: ITU
ITU: - Read Chapter 9: Intercultural business communication
- Read slides: Chapter 12
Download: Reading
Review Chapter 12

Session 4: Chapter 12. Business and Social Customs (cont.)
Customs Associated with Holidays
ffice Customs and Practices
Office customs and practices
Customary Demeanor/Behavior
Special Foods and Consumption Taboos
Topic: Offline; Teaching type: LO10; LO: ITU
ITU: - Read Chapter 9: Intercultural business communication
- Read slides: Chapter 12
Download: Reading
Review Chapter 12
Session 1: Chapter 12. Business and Social Customs (cont.)
Practice
Topic: Offline; Teaching type: LO10; LO: ITU
ITU: - Read Chapter 9: Intercultural business communication
- Read slides: chapter 12
Download: Reading
Review Chapter 12

Session 2: Chapter 12. Business and Social Customs (cont.)
Practice (cont.)
Topic: Offline; Teaching type: LO10; LO: ITU
ITU: - Read Chapter 9: Intercultural business communication
- Read slides: chapter 12
Download: Reading
Review Chapter 12

Session 3: Group ASM 3: The final report of group project: Present the implementation results of the project plan are presented in asm 1
Topic: Offline; Teaching type: LO11; LO: U
ITU: - Read Chapter 1 -12
- Read slides: Chapter 1-12
Download: Reading
Review Chapter 1 - 12

Session 4: Group ASM 3: The final report of group project (cont.): Present the implementation results of the project plan are presented in asm 1
Topic: Offline; Teaching type: LO11; LO: U
ITU: - Read Chapter 1 -12
- Read slides: Chapter 1-12
Download: Reading
Review Chapter 1 - 12
Session 1: Group ASM 3: The final report of group project (cont.): Present the implementation results of the project plan are presented in asm 1
Topic: Offline; Teaching type: LO11; LO: U
ITU: - Read Chapter 1 -12
- Read slides: Chapter 1-12
Download: Reading
Review Chapter 1 - 12

Session 2: Group ASM 3: The final report of group project (cont.): Present the implementation results of the project plan are presented in asm 1
Topic: Offline; Teaching type: LO11; LO: U
ITU: - Read Chapter 1 -12
- Read slides: Chapter 1-12
Download: Reading
Review Chapter 1 - 12

Session 3: Quiz 2 (chapter 9-12)
Topic: Offline; Teaching type: LO1-L11; LO: TU
ITU: - Read Chapter 1 -12
- Read slides: Chapter 1-12
Download: Reading
Review Chapter 1 - 12

Session 4: Review course
Topic: Offline; Teaching type: LO1, LO2, LO3, LO4, LO5, LO6, LO7, LO8, LO9, LO10, LO11; LO: TU
ITU: - Read Chapter 1 -12
- Read slides: Chapter 1-12
Download: Reading
Review Chapter 1 - 12