[major=BCH_BC | course_id=EEC101 | syllabus_id=13733 | semester=4 | combo=core | title=Introduction to e-commerce]
Course ID: EEC101
Title EN: Introduction to e-commerce
Title VI: Nhập môn thương mại điện tử
Credits: 3.0
Prerequisites: 
Description: This course provides a comprehensive examination of the rapidly evolving digital marketplace through the tripartite lens of business, technology, and society. It establishes a theoretical framework for understanding how digital trade mechanisms have revolutionized traditional economic structures and continue to reshape global commerce.

In this course, students will investigate the foundational elements of the digital economy, ranging from technical infrastructures and security protocols to complex business models. The curriculum requires learners to analyze critical strategies in digital marketing and supply chain management while simultaneously evaluating the ethical, social, and political implications inherent in online commerce. Through this rigorous inquiry, participants engage with the practical realities of online retail, content delivery, and collaborative commerce.

Upon completion, participants will possess the analytical acumen necessary to evaluate diverse e-commerce initiatives and the technical insight required for establishing a robust digital presence. Graduates will emerge equipped with a strategic perspective that integrates commercial innovation with ethical responsibility, preparing them to effectively navigate and lead within the complexities of the global digital trade environment.
Student tasks: - Students must attend at least 80% of contact slots in order to be accepted to the final examination.
- Student is responsible to do all exercises and assignments given by instructor in class or at home and submit on time
- Use laptop in class for learning purposes
Tools: - Text book and other required reading materials
- Internet
- Edunext system (https://edunext.fpt.edu.vn/)
- Vietnam's legal texts in press, information and communication sectors
- Corsera course: Generative AI: Impact, Considerations, and Ethical Issues (https://www.coursera.org/learn/generative-ai-ethical-considerations-and-implications#modules)
Course type: traditional
Decision: 1318/QĐ-ĐHFPT dated 11/27/2025
Approved date: 2025-11-27
CLO1: Distinguish the fundamental business models and technological infrastructures of e-commerce to explain how they generate value and competitive advantage in the digital marketplace.
[1] category=Group Assignment; type=on-going; weight=30.0; duration=Week 1 - Week 10; question_type=CLO3, CLO4, CLO5; grading_guide=Chapter 1-12 of book E-commerce 2023-2024: business, technology, society (18th edition); completion_criteria=; clos=4
[2] category=Individual assignment; type=on-going; weight=15.0; duration=90'; question_type=CLO3, CLO4; grading_guide=Chapter 6 - 8 of book E-commerce 2023-2024: business, technology, society (18th edition); completion_criteria=; clos=
[3] category=Participation; type=on-going; weight=10.0; duration=Week 1-10; question_type=CLO5; grading_guide=; completion_criteria=; clos=
[4] category=Quiz; type=on-going; weight=15.0; duration=40'; question_type=CLO1, CLO2; grading_guide=Chapter 1,2,3,4 and 5 of book E-commerce 2023-2024: business, technology, society (18th edition); completion_criteria=; clos=
[5] category=Final exam; type=Final exam; weight=30.0; duration=60'; question_type=CLO1, CLO2, CLO3, CLO4; grading_guide=The question will cover the lectures, class discussions, activities, exercises, and textbook.; completion_criteria=; clos=4
[1] desc=E-commerce 2023-2024: business, technology, society; author=Kenneth C. Laudon and Carol G. Traver; publisher=Pearson; edition=Global edition 18th; isbn=; main=True; online=; note=
Session 1: Introduce the general background of this subject, studying methods: textbooks, suggested readings, rules set out by Lecturer, syllabus, assessment;

Instruct students how to prepare, complete and submit their individual assignment and group assignment.
Topic: Offline; Teaching type: CLO5; LO: I
ITU: Slides; Syllabus, Textbook and other materials suggested by Lecturer
Download: Team up

Session 2: Chapter 1: Introduction to E-Commerce
1.1 Why Should Study E-commerce
1.2 Introduction to E-commerce
1.3 Unique Features of E-commerce Technology
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 1: Introduction to E-Commerce
Working in group
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 1: Introduction to E-Commerce
Working in group

Presenting, reviewing, discussing, working in group as guided by lecturer

Session 3: Chapter 1: Introduction to E-Commerce
1.4 Types of E-commerce
1.5 E-commerce: A Brief History
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 1: Introduction to E-Commerce
Working in group
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 1: Introduction to E-Commerce
Working in group

Presenting, reviewing, discussing, working in group as guided by lecturer

Session 4: Chapter 2: E-commerce Business Strategies
2.1 E-commerce Business Models
2.2 Major Business-to-Consumer (B2C) Business Models
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 2: E-commerce Business Strategies
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 2: E-commerce Business Strategies

Presenting, reviewing, discussing, working in group as guided by lecturer
CLO2: Interpret the essential principles of digital marketing, supply chain management, and online retail strategies to identify their roles in driving business growth and operational efficiency.
Session 1: Chapter 2: E-commerce Business Strategies
2.3 Major Business-to-Business (B2B) Business Models
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 2: E-commerce Business Strategies
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 2: E-commerce Business Strategies

Presenting, reviewing, discussing, working in group as guided by lecturer

Session 2: Chapter 2: E-commerce Business Strategies
2.4 How E-commerce Changes Business: Strategy, Structure, and Process
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 2: E-commerce Business Strategies
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 2: E-commerce Business Strategies

Presenting, reviewing, discussing, working in group as guided by lecturer

Session 3: Chapter 3: E-commerce Infrastructure
3.1 The Internet: Technology Background
3.2 Internet Infrastructure and Access
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 3: E-commerce Infrastructure
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 3: E-commerce Infrastructure

Presenting, reviewing, discussing, working in group as guided by lecturer

Session 4: Chapter 3: E-commerce Infrastructure
3.3 The Web
3.4 he Internet and Web: Features and Services
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 3: E-commerce Infrastructure
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 3: E-commerce Infrastructure

Presenting, reviewing, discussing, working in group as guided by lecturer
CLO3: Apply basic business analysis frameworks to evaluate the usability, commercial viability, and customer experience of existing e-commerce websites and mobile platforms.
Session 1: Chapter 3: E-commerce Infrastructure
3.5 Mobile Apps
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 3: E-commerce Infrastructure
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 3: E-commerce Infrastructure

Presenting, reviewing, discussing, working in group as guided by lecturer

Session 2: Chapter 4: Building an E-commerce Presence
4.1 Imagine Your E-commerce Presence
4.2 Building an E-commerce Presence: A Systematic Approach
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 4: Building an E-commerce Presence
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 4: Building an E-commerce Presence

Presenting, reviewing, discussing, working in group as guided by lecturer

Session 3: Chapter 4: Building an E-commerce Presence
4.3 Choosing Software
4.4 Choosing Hardware
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 4: Building an E-commerce Presence
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 4: Building an E-commerce Presence

Presenting, reviewing, discussing, working in group as guided by lecturer

Session 4: Chapter 4: Building an E-commerce Presence
4.5 Other E-commerce Site Tools
4.6 Developing a Mobile Website and Building Mobile Applications
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 4: Building an E-commerce Presence
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 4: Building an E-commerce Presence

Presenting, reviewing, discussing, working in group as guided by lecturer
CLO4: Analyze the managerial implications of security risks and payment systems to propose appropriate non-technical strategies for risk mitigation and consumer trust building.
Session 1: Chapter 5: E-commerce Security and Payment Systems
5.1 The E-commerce Security Environment
5.2 Security Threats in the E-commerce Environment
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 5: E-commerce Security and Payment Systems
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 5: E-commerce Security and Payment Systems

Presenting, reviewing, discussing, working in group as guided by lecturer

Session 2: Chapter 5: E-commerce Security and Payment Systems
5.2 Security Threats in the E-commerce Environment (continue)
5.3 Technology Solutions
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 5: E-commerce Security and Payment Systems
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 5: E-commerce Security and Payment Systems

Presenting, reviewing, discussing, working in group as guided by lecturer

Session 3: Chapter 5: E-commerce Security and Payment Systems
5.4 Management Policies, Business Procedures, and Public Laws
5.5 E-commerce Payment Systems
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 5: E-commerce Security and Payment Systems
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 5: E-commerce Security and Payment Systems

Presenting, reviewing, discussing, working in group as guided by lecturer

Session 4: Review group project
Topic: Offline; Teaching type: CLO1, CLO2; LO: U
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 1- 5

Laptop
Download: Reviewing chapter 1-5 and raising questions
Doing quiz
CLO5: Cultivate a professional awareness of legal compliance and ethical responsibility to address social and political issues arising within the digital trade environment.
Session 1: Review group project
Topic: Offline; Teaching type: CLO1, CLO2; LO: U
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 1- 5
Laptop
Download: Reviewing chapter 1-5 and raising questions
Doing quiz

Session 2: Quiz
Topic: Offline; Teaching type: CLO1, CLO2; LO: U
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 1- 5
Laptop
Download: Reviewing chapter 1-5 and raising questions
Doing quiz

Session 3: Chapter 6: E-commerce Marketing and Advertising
6.1 Consumers Online: The Online Audience and Consumer Behavior
6.2 Digital Commerce Marketing and Advertising Strategies and Tools
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 6: E-commerce Marketing and Advertising
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 6: E-commerce Marketing and Advertising

Presenting, reviewing, discussing, working in group as guided by lecturer

Session 4: Chapter 6: E-commerce Marketing and Advertising
6.3 Online Marketing Technologies
6.4 Understanding the Costs and Benefits of Online Marketing Communications
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 6: E-commerce Marketing and Advertising
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 6: E-commerce Marketing and Advertising

Presenting, reviewing, discussing, working in group as guided by lecturer
Session 1: Chapter 6: E-commerce Marketing and Advertising
6.5 Case Study: Programmatic Advertising: Real-Time Marketing
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 6: E-commerce Marketing and Advertising
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 6: E-commerce Marketing and Advertising

Presenting, reviewing, discussing, working in group as guided by lecturer

Session 2: Chapter 6: E-commerce Marketing and Advertising
AI Practicing - Building an E-commerce marketing and advertising concept
Topic: Offline; Teaching type: CLO3, CLO4; LO: U
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 6: E-commerce Marketing and Advertising
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 6: E-commerce Marketing and Advertising

Using AI tools to propose a concept of launching a new product on E-commerce platform. Each group will present that concept to the class while other groups will challenges the pros and cons of the proposed marketing concept.

Session 3: Chapter 6: E-commerce Marketing and Advertising
AI Practicing - Building an E-commerce marketing and advertising concept
Topic: Offline; Teaching type: CLO3, CLO4; LO: U
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 6: E-commerce Marketing and Advertising
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 6: E-commerce Marketing and Advertising

Using AI tools to propose a concept of launching a new product on E-commerce platform. Each group will present that concept to the class while other groups will challenges the pros and cons of the proposed marketing concept.

Session 4: Chapter 6: E-commerce Marketing and Advertising
AI Practicing - Building an E-commerce marketing and advertising concept
Topic: Offline; Teaching type: CLO3, CLO4; LO: U
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 6: E-commerce Marketing and Advertising
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 6: E-commerce Marketing and Advertising

Using AI tools to propose a concept of launching a new product on E-commerce platform. Each group will present that concept to the class while other groups will challenges the pros and cons of the proposed marketing concept.
Session 1: Chapter 7: Social, Mobile, and Local Marketing
7.1 Introduction to Social, Mobile, and Local Marketing
7.2 Social Marketing
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 7: Social, Mobile, and Local Marketing
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 7: Social, Mobile, and Local Marketing

Presenting, reviewing, discussing, working in group as guided by lecturer

Session 2: Chapter 7: Social, Mobile, and Local Marketing
7.3 Mobile Marketing
7.4 Local and Location-based Mobile Marketing
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 7: Social, Mobile, and Local Marketing
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 7: Social, Mobile, and Local Marketing

Presenting, reviewing, discussing, working in group as guided by lecturer

Session 3: Chapter 7: Social, Mobile, and Local Marketing
7.5 Case Study: Exchangehunterjumper.com: Building an International Brand with Social Marketing (or any case found in Vietnam which is appropriate)
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 7: Social, Mobile, and Local Marketing
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 7: Social, Mobile, and Local Marketing

Presenting, reviewing, discussing, working in group as guided by lecturer

Session 4: Chapter 7: Social, Mobile, and Local Marketing
AI Practicing - Approach to Social, Mobile, and Local Customer
Assigning and guide the group assignment topic
Topic: Offline; Teaching type: CLO3, CLO4; LO: U
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 7: Social, Mobile, and Local Marketing
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 7: Social, Mobile, and Local Marketing

Using AI tools to form a strategy to approach a specific group of customer to buost up the sale of a product listed on e-commerce platform. That strategy will be present to the class and other groups will challenge the potentiality of that strategy.
Session 1: Chapter 7: Social, Mobile, and Local Marketing
AI Practicing - Approach to Social, Mobile, and Local Customer
Assigning and guide the group assignment topic
Topic: Offline; Teaching type: CLO3, CLO4; LO: U
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 7: Social, Mobile, and Local Marketing
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 7: Social, Mobile, and Local Marketing

Using AI tools to form a strategy to approach a specific group of customer to buost up the sale of a product listed on e-commerce platform. That strategy will be present to the class and other groups will challenge the potentiality of that strategy.

Session 2: Chapter 7: Social, Mobile, and Local Marketing
AI Practicing - Approach to Social, Mobile, and Local Customer
Assigning and guide the group assignment topic
Topic: Offline; Teaching type: CLO3, CLO4; LO: U
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 7: Social, Mobile, and Local Marketing
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 7: Social, Mobile, and Local Marketing

Using AI tools to form a strategy to approach a specific group of customer to buost up the sale of a product listed on e-commerce platform. That strategy will be present to the class and other groups will challenge the potentiality of that strategy.

Session 3: Chapter 8: Ethics and Law in E-commerce
8.1 Understanding Ethical, Social, and Political Issues in E-commerce
8.2 Privacy and Information Rights
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 8: Ethics and Law in E-commerce
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 8: Ethics and Law in E-commerce

Presenting, reviewing, discussing, working in group as guided by lecturer

Session 4: Chapter 8: Ethics and Law in E-commerce
8.3 Intellectual Property Rights
8.4 Governance
8.5 Public Safety and Welfare
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 8: Ethics and Law in E-commerce
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 8: Ethics and Law in E-commerce

Presenting, reviewing, discussing, working in group as guided by lecturer
Session 1: Chapter 8: Ethics and Law in E-commerce
Case-study: Case Study: Big Tech Firms: Are They Getting “Too Big”? (or any case found in Vietnam which is appropriate)
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 8: Ethics and Law in E-commerce
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 8: Ethics and Law in E-commerce

Presenting, reviewing, discussing, working in group as guided by lecturer

Session 2: Review group project (2)
Topic: Offline; Teaching type: CLO3, CLO4, CLO5; LO: U
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 6 - 8

Laptop
Download: Reviewing chapter 6-8 and conducting in class assignment

Session 3: Individual assignment
Topic: Offline; Teaching type: CLO3, CLO4, CLO5; LO: U
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 6 - 8

Laptop
Download: Reviewing chapter 6-8 and conducting in class assignment

Session 4: Individual assignment
Topic: Offline; Teaching type: CLO3, CLO4, CLO5; LO: U
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 6 - 8

Laptop
Download: Reviewing chapter 6-8 and conducting in class assignment
Session 1: Chapter 9: E-commerce Retail and Services
9.1 Analyzing the Viability of Online Firms
9.2 The Retail Sector: Offline and Online
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 9: E-commerce Retail and Services
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 9: E-commerce Retail and Services

Presenting, reviewing, discussing, working in group as guided by lecturer

Session 2: Chapter 9: E-commerce Retail and Services
9.3 E-commerce in Action: Online Retail Business Models
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 9: E-commerce Retail and Services
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 9: E-commerce Retail and Services

Presenting, reviewing, discussing, working in group as guided by lecturer

Session 3: Chapter 9: E-commerce Retail and Services
9.4 The Service Sector: Offline and Online
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 9: E-commerce Retail and Services
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 9: E-commerce Retail and Services

Presenting, reviewing, discussing, working in group as guided by lecturer

Session 4: Chapter 9: E-commerce Retail and Services
9.5 Online Financial Services
9.6 Online Travel Services
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 9: E-commerce Retail and Services
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 9: E-commerce Retail and Services

Presenting, reviewing, discussing, working in group as guided by lecturer
Session 1: Chapter 9: E-commerce Retail and Services
9.7 Online Job Recruitment and Career Services
9.8 On-Demand Service Companies
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 9: E-commerce Retail and Services
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 9: E-commerce Retail and Services

Presenting, reviewing, discussing, working in group as guided by lecturer

Session 2: Chapter 10: Online Media
10.1 Online Content
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 10: Online Media
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 10: Online Media

Presenting, reviewing, discussing, working in group as guided by lecturer

Session 3: Chapter 10: Online Media
10.2 The Online Publishing Industry
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 10: Online Media
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 10: Online Media

Presenting, reviewing, discussing, working in group as guided by lecturer

Session 4: Chapter 10: Online Media
10.3 The Online Entertainment Industry
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 10: Online Media
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 10: Online Media

Presenting, reviewing, discussing, working in group as guided by lecturer
Session 1: Chapter 10: Online Media
10.4 Creators and User-generated Content
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 10: Online Media
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 10: Online Media

Presenting, reviewing, discussing, working in group as guided by lecturer

Session 2: Chapter 11: Online Communities
11.1 Social Networks and Online Communities
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 11: Online Communities
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 11: Online Communities

Presenting, reviewing, discussing, working in group as guided by lecturer

Session 3: Chapter 11: Online Communities
11.2 Online Auctions
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 11: Online Communities
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 11: Online Communities

Presenting, reviewing, discussing, working in group as guided by lecturer

Session 4: Chapter 11: Online Communities
11.3 E-commerce Portals
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 11: Online Communities
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 11: Online Communities

Presenting, reviewing, discussing, working in group as guided by lecturer
Session 1: Chapter 12: B2B E-commerce
12.1 An Overview of B2B E-commerce
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 12: B2B E-commerce
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 12: B2B E-commerce

Presenting, reviewing, discussing, working in group as guided by lecturer

Session 2: Chapter 12: B2B E-commerce
12.2 The Procurement Process and Supply Chains
12.3 Trends in Supply Chain Management and Collaborative Commerce
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 12: B2B E-commerce
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 12: B2B E-commerce

Presenting, reviewing, discussing, working in group as guided by lecturer

Session 3: Chapter 12: B2B E-commerce
12.4 B2B E-commerce Marketplaces: The Selling Side of B2B
12.5 Private B2B Networks
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: Slides; Syllabus, and other materials suggested by Lecturer

Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 12: B2B E-commerce
Download: Reading: Textbook: E-commerce 2023-2024: business, technology, society (18th edition) - Chapter 12: B2B E-commerce

Presenting, reviewing, discussing, working in group as guided by lecturer

Session 4: Group assignment
Topic: Offline; Teaching type: CLO3, CLO4, CLO5; LO: U
ITU: Product
Download: https://flm.fpt.edu.vn/gui/role/student/Presenting/ Discussing/ Debating
Session 1: Group assignment
Topic: Offline; Teaching type: CLO3, CLO4, CLO5; LO: U
ITU: Product
Download: https://flm.fpt.edu.vn/gui/role/student/Presenting/ Discussing/ Debating

Session 2: Group assignment
Topic: Offline; Teaching type: CLO3, CLO4, CLO5; LO: U
ITU: Product
Download: https://flm.fpt.edu.vn/gui/role/student/Presenting/ Discussing/ Debating

Session 3: Group assignment
Topic: Offline; Teaching type: CLO3, CLO4, CLO5; LO: U
ITU: Product
Download: https://flm.fpt.edu.vn/gui/role/student/Presenting/ Discussing/ Debating

Session 4: Group assignment
Topic: Offline; Teaching type: CLO3, CLO4, CLO5; LO: U
ITU: Product
Download: https://flm.fpt.edu.vn/gui/role/student/Presenting/ Discussing/ Debating
Session 1: Group assignment
Topic: Offline; Teaching type: CLO3, CLO4, CLO5; LO: U
ITU: Product
Download: https://flm.fpt.edu.vn/gui/role/student/Presenting/ Discussing/ Debating

Session 2: Review for final exam
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO4; LO: I, T, U
ITU: Slides; Syllabus, Textbook and other materials suggested by Lecturer
Download: Textbook
Working in group
Presenting, Reviewing, Discussing, working in group as stipulated in a standard Constructivism slot

Session 3: Review for final exam
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO5; LO: I, T, U
ITU: Slides; Syllabus, Textbook and other materials suggested by Lecturer
Download: Textbook
Working in group
Presenting, Reviewing, Discussing, working in group as stipulated in a standard Constructivism slot

Session 4: Review for final exam
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO6; LO: I, T, U
ITU: Slides; Syllabus, Textbook and other materials suggested by Lecturer
Download: Textbook
Working in group
Presenting, Reviewing, Discussing, working in group as stipulated in a standard Constructivism slot