[major=MKT | course_id=EXE101 | syllabus_id=10358 | semester=7 | combo=core | title=Experiential Entrepreneurship 1]
Course ID: EXE101
Title EN: Experiential Entrepreneurship 1
Title VI: Trải nghiệm khởi nghiệp 1
Credits: 3.0
Prerequisites: 
Description: - This course will provide students with essential knowledge and tips on starting a start-up efficiently and effectively.
- The course covers the most important aspects of modern entrepreneurship.
- Students will study by watching videos shared by prolific startup founders on various topics. Each week, there will be a face-to-face session with an instructor, typically a faculty lecturer of business administration experimented in entrepreneurship, who will re-cap and check on students' understanding of the week's main topic.
Students are grouped into teams of 4 to 6. Each team must be formed from at least 2 different majors.
- Each team will have to develop a startup idea and work on the project with guidance and support from instructors and mentors throughout the course.
- There will be seminars or workshops with guest speakers who are entrepreneurs or venture capitalists, who will share their extensive experience and unique perspective in the entrepreneurial world of startups.
Student tasks: - Students must attend at least 80% of Instructor's Coaching sessions, Seminars and Mentor's Mentoring.
- Students are responsible for doing all exercises and assignments given by the instructor in class or at home and submitting them on time.
- Students must meet all checkpoints' requirements.
- Use laptop in class only for learning purpose
- Promplty access to the FPTU Learning Materials platform at https://flm.fpt.edu.vn/ and Edunext systems at https://fu.edunext.vn/ for up to date course information.
Tools: - Laptop computer
- Internet
- Meeting hall with capacity of at least 200 seats for seminars
- Video conference platforms, such as Google Meet, Microsoft Teams, or Zoom.
Course type: traditional
Decision: 871/QĐ-ĐHFPT dated 08/25/2023
Approved date: 2023-08-25
CLO1: Demonstrate understanding of key aspects of startup at a basic level
[1] category=Constructivism Presentations; type=on- goin g; weight=15.0; duration=15'; question_type=all; grading_guide=Topic from video lectures, class discussion activities.; completion_criteria=; clos=5
[2] category=Group Assignm ent 1 (Checkp oint 1); type=on- goin g; weight=10.0; duration=10'-30'; question_type=CLO1, CLO2,; grading_guide=; completion_criteria=; clos=5
[3] category=Group Assignm ent 2 (Checkp oint 2); type=on- goin g; weight=20.0; duration=10'-30'; question_type=CLO3; grading_guide=; completion_criteria=; clos=5
[4] category=Group Assignm ent 3 (Checkp oint 3); type=on- goin g; weight=15.0; duration=10'-30'; question_type=CLO4; grading_guide=; completion_criteria=; clos=5
[5] category=Presentation (Checkp oint 4); type=on- goin g; weight=40.0; duration=10'-30'; question_type=CLO5; grading_guide=; completion_criteria=; clos=5
[1] desc=Online material sources (video, documents); author=Y Combinator (San Jose, CA); publisher=; edition=; isbn=; main=True; online=True; note=www.StartupSchool.org
[2] desc=Startup Directory sources; author=Y
Combinator (San Jose, CA); publisher=; edition=; isbn=; main=; online=True; note=https://www.ycombinator.com/companies
[3] desc=Techstars; author=Techstars (Boulder, Colorado); publisher=; edition=; isbn=; main=; online=True; note=https://www.techstars.com/portfolio
[4] desc=500 Startups; author=500
Startups; publisher=; edition=; isbn=; main=; online=True; note=https://500.co/companies
[5] desc=AngelPad (NYC); author=AngelPad (NYC); publisher=; edition=; isbn=; main=; online=True; note=https://angelpad.com/portfolio/
[6] desc=Seed Accelerators database; author=Seed Accelerators; publisher=; edition=; isbn=; main=; online=True; note=https://www.seed-db.com/accelerators
[7] desc=The Lean Startup; author=Eric Ries; publisher=; edition=; isbn=; main=; online=; note=
[8] desc=How to Design a Better Pitch Deck; author=Kevin Hale; publisher=; edition=; isbn=; main=; online=True; note=https://www.ycombinator.com/library/4T-how-to-design-a-better-pitch-deck/
[9] desc=A Guide to Seed Fundraising; author=Geoff Ralston; publisher=; edition=; isbn=; main=; online=True; note=https://www.ycombinator.com/library/4A-a-guide-to-seed-fundraising
[10] desc=A Guide to YC Demo Day Presentations; author=Geoff Ralston; publisher=; edition=; isbn=; main=; online=True; note=https://www.ycombinator.com/library/49-a-guide-to-yc-demo-day-presentations
Session 1: Week 1
Instructor's coaching
Spark and nurture entrepreneurial spirit
1 offline session (2,25 hrs)
Topic: Online, offline; Teaching type: CLO1; LO: IT
ITU: Watch video lectures below:
a) Ideas, Products, Teams and Execution Part I - Why to Start a Startup (Link: https://startupclass.samaltman.com/courses/lec01/)
b) Ideas, Products, Teams and Execution Part II (Link: https://startupclass.samaltman.com/courses/lec02/)
c) How to Succeed With a Startup (Link: https://blog.ycombinator.com/sam-altman-how-to-succeed-with-a-startup/)
d) Biggest Mistakes First-Time Founders Make (Link: https://www.ycombinator.com/library/66-biggest-mistakes-first-time-founders-make)
e) (Optional) Stop searching for you passion (Link: https://www.youtube.com/watch?v=6MBaFL7sCb8)
f) (Optional) Mark Zuckerberg on Building a Startup (Link: https://www.ycombinator.com/library/5s-mark-zuckerberg-on-building-a-startup)
- (Optional) Read book The Lean Startup, chapter 1
Materials: Slides
Download: https://flm.fpt.edu.vn/gui/role/student/During class:- Form a team with 4-6 members, divide tasks and roles, name the team.(Note: Each team must be formed from at least 2 different majors). Answer and debate on the constructive questions.

Session 2: Week 1
Seminar 1
“Be Successful in Your Own Way” – Guest speaker
Topic: Offline; Teaching type: CLO2; LO: T, U
ITU: 
Materials: Case studies
Download: - Attend the seminar
During Seminar:
- Prepare questions for Guest speakers

Session 3: Week 2
Instructor's coaching
Form a Winning Team
1 offline session (2,25 hrs)
Topic: Online, offline; Teaching type: 2; LO: T, U
ITU: Watch video lectures below:
a) How to Find the Right Co-founder (Link: https://www.ycombinator.com/library/8h-how-to-find-the-right-co-founder)
b) How to Work Together (Link: https://www.ycombinator.com/library/6n-how-to-work-together)
c) (Optional) How to Find a Co-founder (Link: https://www.ycombinator.com/library/7j-how-to-find-a-co-founder)
d) (Optional) How do You Convince Someone to Join Your Startup? (Link: https://www.ycombinator.com/library/5b-how-do-you-convince-someone-to-join-your-startup)
- (Optional) Read book The Lean Startup, chapter 2
Download: https://flm.fpt.edu.vn/gui/role/student/Before class:- Watch video lectures and note down key points of each video.- Prepare answer for the assigned constructive question.- Research and prepare arguments on the constructive questions assigned to other groups.During class:- Answer and debate on the constructive questionsAfter class:- Brainstorm a startup idea: products/services and customer segment.- Prepare for Checkpoint 1

Session 4: Week 3
Instructor's coaching
Develop and Evaluate a Startup Idea
1 offline session (2,25 hrs)
Topic: Online, offline; Teaching type: CLO3, CLO4; LO: T, U
ITU: Watch video lectures below:
a) How to Get and Test Ideas (Link: https://www.ycombinator.com/library/7x-how-to-get-and-test-ideas)
b) How to Evaluate Startup Ideas (Link: https://www.ycombinator.com/library/6e-how-to-evaluate-startup-ideas)
c) How to Measure (Link: https://www.ycombinator.com/library/6e-how-to-evaluate-startup-ideas)
d) (Optional) How to Build the Future (Link: https://www.ycombinator.com/library/6G-how-to-build-the-future)
- (Optional) Read book The Lean Startup chapter 3
Download: https://flm.fpt.edu.vn/gui/role/student/Before class:- Watch video lectures and note down key points of each video.- Discuss in group to choose a startup idea for the group.- Prepare a brief presentation on the chosen startup ideaDuring class:- Present the startup idea to the class
CLO2: Demonstrate the ability to build a right team and express effective teamwork
Session 1: Week 3
Seminar 2
“Choosing a Startup Idea” – Guest Speaker
Topic: Offline; Teaching type: ; LO: I, T
ITU: 
Download: - Attend the seminar
During Seminar:
- Prepare questions for Guest speakers

Session 2: Week 3
Mentoring 1
Topic: Online; Teaching type: CLO3, CLO4; LO: T, U
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Before mentoring:Prepare the entrepreneurial topicDuring mentoring: discuss and require guidance from the mentor.After mentoring:Put into practice the knowledge and try to deepen it in the project.

Session 3: Week 4
Instructor's coaching
Understand Customer and Find Market-fit
1 offline session (2,25 hrs)
Topic: Online, offline; Teaching type: CLO3, CLO4; LO: T, U
ITU: Watch video lectures below:
a) How to Talk to Users (Link: https://www.ycombinator.com/library/6g-how-to-talk-to-users)
b) How to Find Product-Market Fit (Link: https://www.ycombinator.com/library/7V-how-to-find-product-market-fit-sus-2018)
c) (Optional) How to Run a User Interview (Link: https://startupclass.samaltman.com/courses/lec16/)
d) (Optional) 10 Ways to Have a Better Conversation (Link: https://www.youtube.com/watch?v=R1vskiVDwl4)
e) (Optional) How to Find Product Market Fit (Link: https://blog.ycombinator.com/how-to-find-product-market-fit-peter-reinhardt/)
- (Optional) Read book The Lean Startup, chapter 4
Download: https://flm.fpt.edu.vn/gui/role/student/Before class:- Watch video lectures and note down key points of each video.- Prepare answer for the assigned constructive question.- Research and prepare arguments on the constructive questions assigned to other groups.During class:- Answer and debate on the constructive questionsAfter class:- Start doing market research- Prepare for Checkpoint 2

Session 4: Week 5
Instructor's coaching
Market Research
1 offline session (2,25 hrs)
Topic: Online, offline; Teaching type: CLO3, CLO4; LO: T, U
ITU: Perform real-world customer interview to understand their problem and formulate a solution
Download: https://flm.fpt.edu.vn/gui/role/student/- During class: each team presents its market research (market pain, solution, market fit, customer segments, competitors, market size,…).- Oral present market analysis and problem statement, give insign information from its market research
CLO3: Able to conduct survey and do market research
Session 1: Week 5
Mentoring 2 (optional)
Topic: Online; Teaching type: CLO4; LO: T, U
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Carry out different required market analysis tasks.Acquire the guidance of the mentor and put it into practice.

Session 2: Week 6
Instructor's coaching
Build Product
1 offline session (2,25 hrs)
Topic: Online, offline; Teaching type: CLO4; LO: TU
ITU: Watch video lectures below:
a) How to Plan an MVP (Link: https://www.ycombinator.com/library/6f-how-to-plan-an-mvp)
b) How to Build Products Users Love (Link: https://startupclass.samaltman.com/courses/lec07/)
c) Building Product, Talking to Users, and Growing (Link: https://startupclass.samaltman.com/courses/lec04/)
- (Optional) Read book The Lean Startup, chapter 5
Download: https://flm.fpt.edu.vn/gui/role/student/Before class:- Watch video lectures and note down key points of each video.- Prepare answer for the assigned constructive question.- Research and prepare arguments on the constructive questions assigned to other groups.During class:- Answer and debate on the constructive questions- Present plan for building a Prototype.After Class:- Build a Prototype then send to at least 20 pp for feedback then modify it.

Session 3: Week 6
Mentoring 3 (optional)
Topic: Online; Teaching type: CLO4; LO: TU
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Develop the product/service's description.Acquire the guidance of the mentor and put it into practice.

Session 4: Week 7
Instructor's coaching
Business Model
1 offline session (2,25 hrs)
Topic: Online, offline; Teaching type: CLO4; LO: TU
ITU: Watch videos below:
a) Nine Business Models and the Metrics Investors Want (Link: https://www.ycombinator.com/library/8E-nine-business-models-and-the-metrics-investors-want-sus-2019)
b) Startup Pricing 101 (Link: https://www.ycombinator.com/library/6h-startup-pricing-101)
Download: https://flm.fpt.edu.vn/gui/role/student/"Before class:- Watch video lectures and note down key points of each video.- Prepare answer for the assigned constructive question.- Research and prepare arguments on the constructive questions assigned to other groups.During class:- Answer and debate on the constructive questions- Present plan for building a Prototype.After Class:- Build a Prototype then send to at least 20 pp for feedback then modify it.
CLO4: Able to build the right product and the reasonable business model
Session 1: Week 8
Instructor's coaching
Fundraising
1 offline session (2,25 hrs)
Topic: Online, offline; Teaching type: CLO5; LO: T, U
ITU: Watch videos below:
a) Modern Startup Funding (Link: https://www.ycombinator.com/library/8F-modern-startup-funding-sus-2019)
b) Fundraising Fundamentals (Link: https://www.ycombinator.com/library/7I-fundraising-fundamentals-sus-2018)
c) Reading: A Guide to Seed Fundraising (Link: https://www.ycombinator.com/library/4A-a-guide-to-seed-fundraising)
Optional:
d) A Conversation With Aileen Lee (Link: https://www.ycombinator.com/library/75-a-conversation-with-aileen-lee-sus-2018)
Download: https://flm.fpt.edu.vn/gui/role/student/Before class:- Watch video lectures and note down key points of each video.- Prepare answer for the assigned constructive question.- Research and prepare arguments on the constructive questions assigned to other groups.During class:- Answer and debate on the constructive questions

Session 2: Week 8
Seminar 3
Recommended topics:
1. How to do market research – Instructor or Guest speaker
2. MVP and How to Shorten Time-To- Market
3. Startup Fundraising & Venture Investment
Topic: Offline; Teaching type: ; LO: I, T
ITU: 
Download: - Attend the seminar
During Seminar:
- Prepare questions for Guest speakers

Session 3: Week 8
Mentoring 4 (optional)
Topic: Online; Teaching type: CLO5; LO: T, U
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Develop the canvas business model.Acquire the guidance of the mentor and put it into practice.

Session 4: Week 9
Instructor's coaching
Manage a Startup
1 offline session (2,25 hrs)
Topic: Online, offline; Teaching type: CLO5; LO: T, U
ITU: Watch videos below:
a) Legal and Accounting Basics for Startups (Link: https://startupclass.samaltman.com/courses/lec18/)
b) Managing Startup Finances (Link: https://www.ycombinator.com/library/8I-managing-startup-finances-sus-2019)
c) Building an Engineering Team (Link: https://www.ycombinator.com/library/7N-building-an-engineering-team-sus-2018)
d) How to Lead (Link: https://www.ycombinator.com/library/6s-how-to-lead)
Download: https://flm.fpt.edu.vn/gui/role/student/"Before class:- Watch video lectures and note down key points of each video.- Prepare answer for the assigned constructive question.- Research and prepare arguments on the constructive questions assigned to other groups.During class:- Answer and debate on the constructive questions
CLO5: Able to create a preliminary pitch deck and present it convincingly
Session 1: Week 9
Mentoring 5
Topic: Online; Teaching type: CLO5; LO: TU
ITU: 
Download: Prepare the pitch deck

Session 2: Week 10
Introduce your startup
1 offline session (2,25 hrs)
Topic: Online, offline; Teaching type: CLO5; LO: T, U
ITU: Watch videos below:
a) How to Pitch Your Startup (Link: https://www.ycombinator.com/library/6q-how-to-pitch-your-startup)
b) Reading: How to Design a Better Pitch Deck (Link: https://www.ycombinator.com/library/4T-how-to-design-a-better-pitch-deck/)
c) Reading: A Guide to YC Demo Day Presentations (Link: https://www.ycombinator.com/library/49-a-guide-to-yc-demo-day-presentations)
Download: Introduce your startup