[major=MKT | course_id=EXE201 | syllabus_id=10361 | semester=8 | combo=core | title=Experiential Entrepreneurship 2]
Course ID: EXE201
Title EN: Experiential Entrepreneurship 2
Title VI: Trải nghiệm khởi nghiệp 2
Credits: 3.0
Prerequisites: EXE101
Description: In Experiental Entrepreneurship 2, groups of students will develop product/service for their start-up ideas prepared from Experiental Entrepreneurship 1 and deploy sales and find real customers for their group's products/services.
There is no mandatory content for this course, just a list of suggested lectures/talks that students can view to get useful tips and experiences for project realization.
In addition, there will be seminars and workshops with related topics planned and implemented each semester according to actual needs and implementation situation.
Student tasks: - Students must attend at least 80% of Instructor's Coaching sections, Seminars and Mentor's Mentoring.
- Students are responsible for doing all exercises and assignments given by the instructor in class or at home and submitting them on time.
- Students must meet all milestones' requirements.
- Promplty access to the learning material platform https://flm.fpt.edu.vn/ for up to date course information.
Tools: - A hall for seminars has a capacity of at least 200 people
Course type: traditional
Decision: 871/QĐ-ĐHFPT dated 08/25/2023
Approved date: 2023-08-25
CLO1: Build physical product/service
[1] category=Outcome 1; type=on- going; weight=40.0; duration=no-limit; question_type=CLO1; grading_guide=; completion_criteria=; clos=>0
[2] category=Outcome 2; type=on- going; weight=20.0; duration=no-limit; question_type=CLO2; grading_guide=; completion_criteria=; clos=>0
[3] category=Outcome 3; type=on- going; weight=40.0; duration=no-limit; question_type=CLO3, CLO4; grading_guide=; completion_criteria=; clos=4
[1] desc=Online material sources (video, documents); author=YCombinator (San Jose, CA); publisher=; edition=; isbn=; main=True; online=True; note=www.StartupSchool.org
[2] desc=Startup Directory sources; author=Y
Combinat or (San Jose, CA); publisher=; edition=; isbn=; main=; online=True; note=https://www.ycombinator.com/companies/
[3] desc=Techstars; author=Techstars (Boulder, Colorado); publisher=; edition=; isbn=; main=; online=True; note=https://www.techstars.com/portfolio
[4] desc=500 Startups; author=500
Startups; publisher=; edition=; isbn=; main=; online=True; note=https://500.co/companies
[5] desc=AngelPad (NYC); author=AngelPad (NYC); publisher=; edition=; isbn=; main=; online=True; note=https://angelpad.com/portfolio/
[6] desc=Seed Accelerators database; author=Seed Accelerat ors; publisher=; edition=; isbn=; main=; online=True; note=https://www.seed-db.com/accelera tors
[7] desc=The Lean Startup; author=Eric Ries; publisher=; edition=; isbn=; main=; online=; note=
[8] desc=How to Design a Better Pitch Deck; author=Kevin Hale; publisher=; edition=; isbn=; main=; online=True; note=https://www.ycombinator.com/library/4T-how-to-design-a-better-pitch-deck/
[9] desc=A Guide to Seed Fundraising; author=Geoff Ralston; publisher=; edition=; isbn=; main=; online=True; note=https://www.ycombinator.com/library/4A- a-guide- to-seed- fundraisi ng
[10] desc=A Guide to YC Demo Day Presentations; author=Geoff Ralston; publisher=; edition=; isbn=; main=; online=True; note=https://www.ycombinator.com/library/49-a-guide-to-yc-demo-day-present ations
Session 1: Week 1
Instructor's coaching
Design for Startups - Part 1
Topic: Online; Teaching type: CLO1; LO: IT
ITU: Watch video lectures below:
https://www.ycombinator.com/library/7G-design-for-startups-part-1-sus-2018
- (Optional) Read book The Lean Startup
Materials: EXE201
Download: Present the group's implementing plan and the project's progress compared to the plan

Session 2: Week 1
Seminar 1
“Be Successful in Your Own Way” – Guest speaker
Topic: Offline; Teaching type: CLO1; LO: T, U
ITU: 
Download: - Attend the seminar
During Seminar:
- Prepare questions for Guest speakers

Session 3: Week 2
Instructor's coaching
Design for Startups, Part 2
Topic: Online; Teaching type: CLO1; LO: TU
ITU: Watch video lectures below:
https://www.ycombinator.com/library/7H-design-for-startups-part-2-sus-2018
- (Optional) Read book The Lean Startup
Download: https://flm.fpt.edu.vn/gui/role/student/- Follow the instructions and requirements of the Lecturer, review assigned video lectures- Present the progress of building product/service and demonstrate the result- Modify plan regarding lecturer's comments- Keep developing product/service

Session 4: Week 3
Instructor's coaching
Building Product
Topic: Online; Teaching type: CLO1; LO: TU
ITU: Watch video lectures below:
https://www.ycombinator.com/library/7s-building-product-sus-2018
- (Optional) Read book The Lean Startup
Download: https://flm.fpt.edu.vn/gui/role/student/- Preparing the list of posible channels for launching product/service
CLO2: Be able to map out the customer acquisition plan
Session 1: Week 3
Seminar 2
“Choosing a Startup Idea” – Guest Speaker
Topic: Offline; Teaching type: CLO1; LO: I, T
ITU: 
Download: - Attend the seminar
During Seminar:
- Prepare questions for Guest speakers

Session 2: Week 3
Mentoring 1
Topic: Online; Teaching type: CLO1, CLO2; LO: T, U
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Before mentoring:Prepare questionsDuring mentoring: discuss and require guidance from the mentor.After mentoring:Put into practice the knowledge and try to deepen it in the project.

Session 3: Week 4
Instructor's coaching
How to Launch (Again and Again)
Topic: Online; Teaching type: CLO2; LO: TU
ITU: Watch video lectures below:
https://www.ycombinator.com/library/6i-how-to-launch-again-and-again
- (Optional) Read book The Lean Startup
Download: https://flm.fpt.edu.vn/gui/role/student/- Present market analysis and problem statement, give insign information from its market research- Present the selected channels for launching.- Improve the product/service if needed

Session 4: Week 5
Instructor's coaching
How to get your first ten customers?
Oucome 2 presentation
Topic: Online; Teaching type: CLO1, CLO2; LO: T, U
ITU: Watch video lectures below:
https://www.ycombinator.com/library/9h-how-to-get-your-first-ten-customers
- (Optional) Read book The Lean Startup
Download: Presents launching situation (channels, methods, cost, market fit, customer target, primilary feedback,…)
CLO3: Launch product on different channels
Session 1: Week 5
Mentoring 2 (optional)
Topic: Online; Teaching type: CLO4; LO: T, U
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Acquire the guidance of the mentor and put it into practice.

Session 2: Week 6
Instructor's coaching
How to Get Users and Grow
Topic: Online; Teaching type: CLO2, CLO3; LO: TU
ITU: Watch video lectures below:
https://www.ycombinator.com/library/7K-how-to-get-users-and-grow-sus-2018
- (Optional) Read book The Lean Startup
Download: https://flm.fpt.edu.vn/gui/role/student/Keep improving product/service if neededKeep launching product/service on selected channels

Session 3: Week 6
Mentoring 3 (optional)
Topic: Online; Teaching type: CLO4; LO: T, U
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Acquire the guidance of the mentor and put it into practice.

Session 4: Week 7
Instructor's coaching
How to Sell
Topic: Online; Teaching type: CLO3, CLO4; LO: TU
ITU: Watch videos below:
https://www.ycombinator.com/library/7f-how-to-sell-sus-2018
Download: https://flm.fpt.edu.vn/gui/role/student/Prepare the feedback form and send it to at least 20 people. Collect feedback answers and analyze them.Keep improving product/service if neededKeep launching product/service on selected channels
CLO4: Able to analyze feedback from the channels
Session 1: Week 8
Instructor's coaching
How to Set KPIs and Goals
Topic: Online; Teaching type: CLO3, CLO4; LO: TU
ITU: Watch videos below:
https://www.ycombinator.com/library/6j-how-to-set-kpis-and-goals-sus-2019
Download: https://flm.fpt.edu.vn/gui/role/student/Present the feedback analysis and improvement plan if there is.Keep improving product/service if neededKeep launching product/service on selected channels

Session 2: Week 8
Seminar 3
Recommended topics:
How to do market research – Instructor or Guest speaker
MVP and How to Shorten Time-To- Market – Guest speaker
“Startup Fundraising & Venture Investment” – Guest speaker
Topic: Offline; Teaching type: CLO2, CLO3, CLO4; LO: I, T
ITU: 
Download: - Attend the seminar
During Seminar:
- Prepare questions for Guest speakers

Session 3: Week 8
Mentoring 4 (optional)
Topic: Online; Teaching type: CLO5; LO: T, U
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Acquire the guidance of the mentor and put it into practice.

Session 4: Week 9
Instructor's coaching
Growth for Startups
Topic: Online; Teaching type: CLO3, CLO4; LO: TU
ITU: Watch videos below:
https://www.ycombinator.com/library/6k-growth-for-startups
Download: https://flm.fpt.edu.vn/gui/role/student/Present the feedback analysis, improvement plan if there is.Keep improving product/service if neededKeep launching product/service on selected channelsPrepare the final report
Session 1: Week 9
Mentoring 5
Topic: Online; Teaching type: CLO1, CLO2, CLO3, CLO4; LO: T, U
ITU: 
Download: Prepare the pitch deck

Session 2: Week 10
Evaluate all the groups
1 session offline
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO4; LO: TU
ITU: 
Download: Present the startup project and results

Session 3: Week 11-14
Relaunch & try to approach customers again if previously failed
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO4; LO: 
ITU: