[major=BBA_TM | course_id=EVP201 | syllabus_id=13617 | semester=4 | combo=core | title=Event Planning]
Course ID: EVP201
Title EN: Event Planning
Title VI: Tổ chức sự kiện
Credits: 3.0
Prerequisites: 
Description: 1. Course Objectives:
The course demonstrates concepts, technology, and applications of advanced event planning.
2. Course Content:
Key topics include: Overview of the event knowledge on planning, operations, marketing, finance, legal aspects, and specialized event types, incorporating practical skills. Additionally, it includes a new module on the application of Artificial Intelligence in event management, equipping students with cutting-edge technological insights to enhance event design, logistics, and marketing.
3. Activities and Teaching Methodology:
Lectures, hands-on sessions, and individual and group projects will help students practice and develop the knowledge and management skill about event industry.
Student tasks: - Class attendance is strongly encouraged. Attend at least 80% of class hours in order to be accepted to the final examination
- Actively participate in class activities
- Fulfill tasks given by instructor after class
- Use their own laptop in class only for learning purpose
- Read the textbook in advance
- Access the course website (http://flm.fpt.edu.vn) for up-to-date information and material of the course, for online supports from teachers and other students and for practicing and assessment.
Tools: - Internet, AI Tools
Course type: traditional
Decision: 1318/QĐ-ĐHFPT dated 11/27/2025
Approved date: 2025-11-27
CLO1: Identify the key characteristics of events, events industry bodies, in order to understand the business of events management as a service activity
[1] category=Class participation and preparation; type=on-going; weight=10.0; duration=; question_type=; grading_guide=; completion_criteria=; clos=>0
[2] category=Group Assignment; type=on-going; weight=30.0; duration=; question_type=CLO1, CLO2, CLO3, CLO4, CLO5, CLO6; grading_guide=Option 1: Based on topics of studied units
Option 2: Follow lecturer's proposal; completion_criteria=; clos=>0
[3] category=Individual Assigment; type=on-going; weight=20.0; duration=; question_type=CLO1, CLO2, CLO3, CLO4, CLO5, CLO6; grading_guide=Option 1: Based on topics of studied units
Option 2: Follow lecturer's proposal; completion_criteria=; clos=>0
[4] category=Quizzes; type=on-going; weight=10.0; duration=45' in class; question_type=CLO1, CLO2, CLO3, CLO4, CLO5,CLO6; grading_guide=Option 1: Quizzes will test for knowledge of subjects in the chapter assigned for that day.
Option 2 (For Constructivism Approach only): Follow lecturer's proposal; completion_criteria=; clos=>0
[5] category=Final Exam; type=Final exam; weight=30.0; duration=60'; question_type=CLO1, CLO2, CLO3, CLO4, CLO5,CLO6; grading_guide=The questions/ exercises will cover the lectures, class discussions, activities, exercises, and textbook.; completion_criteria=; clos=4
[1] desc=Events Management: An Introduction; author=Charles Bladen, James Kennell, Emma Abson, Nick Wilde; publisher=Routledge; edition=3th; isbn=9780367610043; main=True; online=; note=
Session 1: -Course Overview
-Introduction to AI Integration in the course
-Chapter 1: Introduction to events management:
1.1 Introduction
1.2 What is an event?
Topic: Offline; Teaching type: CLO1; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Tasks: https://drive.google.com/drive/folders/1e4Z-_xtyWw8sQ5qY5pAL2Rd9vRVCAf9m?usp=sharing
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 2: Chapter 1: Introduction to events management:
1.3 Events management challenges
1.4 Events, human history and culture
Topic: Offline; Teaching type: CLO1; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 3: Chapter 1: Introduction to events management:
1.5 The events 'business'
1.6 Role of events managers
Topic: Offline; Teaching type: CLO1; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.Self-study after class: 5.2h

Session 4: Chapter 2: Event project management: feasibility, planning, delivery and evaluation:
2.1 Introduction
2.2 Events as projects
2.3 Project management perspectives
Topic: Offline; Teaching type: CLO1; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.
CLO2: Understand the scope and scale of the events business and the determinants of demand for events
Session 1: Chapter 2: Event project management: feasibility, planning, delivery and evaluation:
2.4 Event project definition, organisation and framework
2.5 Project parameters
2.6 Stakeholder requirements and needs
Topic: Offline; Teaching type: CLO1, CLO2; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 2: Chapter 2: Event project management: feasibility, planning, delivery and evaluation:
2.7 The project objective statement
2.8 Project planning
2.9 Project optimisation
Topic: Offline; Teaching type: CLO1, CLO2; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.Self-study after class: 5.2h

Session 3: Chapter 2: Event project management: feasibility, planning, delivery and evaluation:
2.10 Project evaluation and review techniques
2.11 Project crashing
2.12 Project risk management
Topic: Offline; Teaching type: CLO1, CLO2; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 4: Chapter 2: Event project management: feasibility, planning, delivery and evaluation:
2.13 Project cost breakdown structures
2.14 Project implementation
2.15 Project shut-down
Topic: Offline; Teaching type: CLO1, CLO2; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.Self-study after class: 5.2h
CLO3: Identify the social, economic, political impact and developmental implications of running events
Session 1: Chapter 3: Event design and production
3.1 Introduction
3.2 Recent developments
Topic: Offline; Teaching type: CLO1, CLO2; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 2: Chapter 3: Event design and production
3.3 Events as designed experiences
3.4 Concept and theme
Topic: Offline; Teaching type: CLO1, CLO2; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 3: Chapter 3: Event design and production
3.5 Understanding event experiences
3.6 Event staging and logistics
Topic: Offline; Teaching type: CLO1, CLO2; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.Self-study after class: 5.2h

Session 4: Chapter 4: Event operations:
4.1 Introduction
4.2 Why do operations matter in events?
4.3 Event operations transform resources into experiences
Topic: Offline; Teaching type: CLO2, CLO3; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.
CLO4: Understand the planning process for events, including the budgetary organization of events, marketing, catering and technical provisions.
Session 1: Chapter 4: Event operations:
4.4 Event operations strategy
4.5 Managing quality in event operations
4.6 Supply chain management
Topic: Offline; Teaching type: CLO2, CLO3; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 2: Chapter 4: Event operations:
4.7 Event supplier contracts
4.8 Event logistics and capacity management
Topic: Offline; Teaching type: CLO2, CLO3; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.Self-study after class: 5.2h

Session 3: Individual Assignment
Group Assignment: Event proposal part 1
Topic: Offline; Teaching type: CLO1, CLO2, CLO3; LO: TU
ITU: PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.Self-study after class: 5.2h

Session 4: Chapter 5: Event human resource management:
5.1 Introduction
5.2 The event human resource challenge
5.3 Finding the right people
Topic: Offline; Teaching type: CLO4; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.
CLO5: Identify issues of risk management in terms of event planning, operations and the issues involved in closing down an event
Session 1: Chapter 5: Event human resource management:
5.4 The challenges in practice to the events industry
5.5 Formulating and conducting event induction and acculturation
5.6 Developing effective communication with event workers
Topic: Offline; Teaching type: CLO4; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 2: Chapter 5: Event human resource management:
5.7 Event employee learning and development
5.8 Motivating, maximising performance and retaining employees
5.9 Remunerating staff
Topic: Offline; Teaching type: CLO4; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.Self-study after class: 5.2h

Session 3: Chapter 6: Event finance
6.1 Introduction
6.2 Financial terminology
6.3 Financial planning and control
Topic: Offline; Teaching type: CLO4; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 4: Chapter 6: Event finance
6.4 Users of event finance information
6.5 Budgeting and events
6.6 Budgeting as a logically sequenced planning process
Topic: Offline; Teaching type: CLO4; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.
CLO6: Intergrate a theoratical framework in to an event project
Session 1: Chapter 6: Event finance
6.7 Common methods of budgeting
6.8 Applying budgeting to worked examples
6.9 Comparing actual and budgeted performance
Topic: Offline; Teaching type: CLO4; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.Self-study after class: 5.2h

Session 2: Chapter 7: Event marketing
7.1 Introduction
7.2 Event marketing planning
Topic: Offline; Teaching type: CLO4; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 3: Chapter 7: Event marketing
7.3 Event sponsorship
Case study
Topic: Offline; Teaching type: CLO4; LO: ITU
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.Self-study after class: 5.2h

Session 4: Chapter 8: Event law, health, safety and risk management
8.1 Introduction
8.2 The legal environment
8.3 Legal requirements
Topic: Offline; Teaching type: CLO4; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.
Session 1: Chapter 8: Event law, health, safety and risk management
8.4 Insurance
8.5 Guiding principles of health, safety and risk
8.6 Health and safety management
Topic: Offline; Teaching type: CLO4; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 2: Chapter 8: Event law, health, safety and risk management
8.7 Risk management
8.8 Risk assessment
8.9 Specific event risks
Topic: Offline; Teaching type: CLO4; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.Self-study after class: 5.2h

Session 3: Quiz 1: Chapter 1 - 8
Topic: Offline; Teaching type: CLO1, CLO2, CLO3. CLO4; LO: ITU
ITU: 
Download: Implement quiz

Session 4: Chapter 9: Sporting events:
9.1 Introduction
9.2 Overview of the sports industry
Topic: Offline; Teaching type: CLO2, CLO4; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.
Session 1: Chapter 9: Sporting events:
9.3 Managing the sporting event: managing participants
9.4 Sporting events marketing
Topic: Offline; Teaching type: CLO2, CLO4; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.Self-study after class: 5.2h

Session 2: Chapter 10: Mega-events
10.1 Introduction
10.2 Defining mega-events
10.3 Mega-event periods
10.4 Mega-event tourism
Topic: Offline; Teaching type: CLO2, CLO3, CLO4; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.Self-study after class: 5.2h

Session 3: Group assignment: Event proposal part 2
Individual Assignment submission
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO4; LO: TU
ITU: PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Implement group assignmentSelf-study after class: 5.2h

Session 4: Chapter 11: Events in the public and third sectors
11.1 Introduction
11.2 The public sector
11.3 Public sector-specific events
Topic: Offline; Teaching type: CLO4; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.
Session 1: Chapter 11: Events in the public and third sectors
11.4 The third sector
11.5 Events in the third sector
Topic: Offline; Teaching type: CLO4; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.Self-study after class: 5.2h

Session 2: Chapter 12: Business events:
12.1 Introduction
12.2 Categorisation of business events
12.3 Conferences and meetings
12.4 Incentive events and performance improvement
Topic: Offline; Teaching type: CLO5; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 3: Chapter 12: Business events:
12.5 Networking events
12.6 Corporate hospitality
12.7 Exhibitions and trade shows
12.8 Experiential business events
Topic: Offline; Teaching type: CLO5; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 4: Chapter 12: Business events:
12.9 Key logistical issues for business events
12.10 The business event customer
12.11 Business event evaluation
12.12 Future trends in business events
Topic: Offline; Teaching type: CLO5; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.Self-study after class: 5.2h
Session 1: Chapter 13: Cultural events and festivals:
13.1 Introduction
13.2 Cultural events
13.3 Festivals
Topic: Offline; Teaching type: CLO5; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 2: Chapter 13: Cultural events and festivals:
13.4 Types of cultural events and festivals
13.5 Programming cultural events and festivals
Topic: Offline; Teaching type: CLO5; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 3: Chapter 13: Cultural events and festivals:
13.6 Marketing cultural events and festivals
13.7 The public role of cultural events and festivals
Topic: Offline; Teaching type: CLO5; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.Self-study after class: 5.2h

Session 4: Chapter 14: Event impacts
14.1 Introduction
14.2 Event impacts
14.3 Measuring impacts and evaluating events
Topic: Offline; Teaching type: CLO5, CLO6; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.
Session 1: Chapter 14: Event impacts
14.4 Sustainable events
14.5 Responsible events
Topic: Offline; Teaching type: CLO5, CLO6; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.Self-study after class: 5.2h

Session 2: Chapter 15: Events and the media
15.1 Introduction
15.2 What is the media?
15.3 The role of the media in events management
Topic: Offline; Teaching type: CLO5, CLO6; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 3: Chapter 15: Events and the media
15.4 The media and links to stakeholders
15.5 Media management
Topic: Offline; Teaching type: CLO5, CLO6; LO: IT
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 4: Chapter 15: Events and the media
15.6 The impact of media coverage on events
15.7 Crisis management for event managers
Excersise/Case study
Topic: Offline; Teaching type: CLO5, CLO6; LO: ITU
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.Self-study after class: 5.2h
Session 1: Chapter 16: AI Applications in Event Management:
16.1 Introduction and AI Basics
16.2 AI in Event Design - Personalization and Experience Enhancement
Excersise
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO4, CLO5, CLO6; LO: ITU
ITU: PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 2: Chapter 16: AI Applications in Event Management:
16.3 AI in Event Operations - Automation, Logistics, Security
Excersise
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO4, CLO5, CLO6; LO: ITU
ITU: PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 3: Chapter 16: AI Applications in Event Management:
16.3 AI in Event Operations - Automation, Logistics, Security
16.4 Ethical, Legal & Practica
16.5 Challenges of AI in Events
Excersise
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO4, CLO5, CLO6; LO: ITU
ITU: PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.Self-study after class: 5.2h

Session 4: Review of key themes across the course / Case studies / Practical exercises
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO4, CLO5, CLO6; LO: ITU
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.
Session 1: Review of key themes across the course / Case studies / Practical exercises
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO4, CLO5, CLO6; LO: ITU
ITU: Textbooks, PPT presentation, and other resources
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.Self-study after class: 5.2h

Session 2: Quiz 2: Chapter 9 - 15
Topic: Offline; Teaching type: CLO2, CHO3, CO4, CLO5, CLO6; LO: ITU
ITU: 
Download: Implement quiz

Session 3: On -site Experience or guest speaker
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO4, CLO5, CLO6; LO: ITU
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 4: On -site Experience or guest speaker
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO4, CLO5, CLO6; LO: ITU
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.
Session 1: On -site Experience or guest speaker
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO4, CLO5, CLO6; LO: ITU
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 2: Presentation day
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO4, CLO5, CLO6; LO: TU
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Presentation of final project• Limit presentations to 15 minutes.• Limit Q&A to 7-10 minutes (alternate, 1 question per judge).• Hold feedback until the end for everyone.

Session 3: Presentation day
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO4, CLO5, CLO6; LO: TU
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Presentation of final project• Limit presentations to 15 minutes.• Limit Q&A to 7-10 minutes (alternate, 1 question per judge).• Hold feedback until the end for everyone.

Session 4: Presentation day
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO4, CLO5, CLO6; LO: TU
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Presentation of final project• Limit presentations to 15 minutes.• Limit Q&A to 7-10 minutes (alternate, 1 question per judge).• Hold feedback until the end for everyone.
Session 1: Presentation day
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO4, CLO5, CLO6; LO: TU
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Presentation of final project• Limit presentations to 15 minutes.• Limit Q&A to 7-10 minutes (alternate, 1 question per judge).• Hold feedback until the end for everyone.

Session 2: Presentation day
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO4, CLO5, CLO6; LO: TU
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Presentation of final project• Limit presentations to 15 minutes.• Limit Q&A to 7-10 minutes (alternate, 1 question per judge).• Hold feedback until the end for everyone.

Session 3: Presentation day
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO4, CLO5, CLO6; LO: TU
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Presentation of final project• Limit presentations to 15 minutes.• Limit Q&A to 7-10 minutes (alternate, 1 question per judge).• Hold feedback until the end for everyone.

Session 4: Presentation day
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO4, CLO5, CLO6; LO: TU
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Presentation of final project• Limit presentations to 15 minutes.• Limit Q&A to 7-10 minutes (alternate, 1 question per judge).• Hold feedback until the end for everyone.