[major=BBA_CF | course_id=MKG101 | syllabus_id=13600 | semester=1 | combo=core | title=Management and Marketing Principles]
Course ID: MKG101
Title EN: Management and Marketing Principles
Title VI: Nguyên lý Quản trị và Marketing
Credits: 3.0
Prerequisites: 
Description: The course aims to provide students with a comprehensive understanding of both classical and contemporary marketing theories, as well as their practical applications. Throughout the course, students will engage with new classical and contemporary cases, exploring the interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles, and futuristic applications of marketing management theories and concepts. Upon successful completion of this course, students shall:
1. Acquire an understanding of the significance of management and marketing in various organisational settings.
2. Gain a comprehensive understanding of the fundamental principles that govern management and marketing.
3. Demonstrate outstanding analytic abilities that are critical for effectively tackling obstacles in business and marketing operations and reaching well-informed managerial judgements.
Student tasks: - Students must attend at least 80% of contact slots in order to be accepted to the final examination.
- Student is responsible to do all exercises, questions, assignments given by instructor(s)/ lecturer(s) in class or at home and submit on time
- Use laptop in class only for learning purposes
- Promptly access to the FLM at https://flm.fpt.edu.vn/ for up-to-date course information
Tools: Computer, text book
Course type: traditional
Decision: 1318/QĐ-ĐHFPT dated 11/27/2025
Approved date: 2025-11-27
CLO1: Display comprehensive understanding of marketing terminology and concepts.
[1] category=Group Project; type=on-going; weight=30.0; duration=; question_type=CLO1->CLO6; grading_guide=Assess the knowledge students have acquired in class up to the time of the assignment.; completion_criteria=; clos=>0
[2] category=Individual Assignment; type=on-going; weight=20.0; duration=; question_type=CLO1->CLO5; grading_guide=Assess the knowledge students have acquired in class up to the time of the assignment.; completion_criteria=; clos=>0
[3] category=Participation; type=on-going; weight=10.0; duration=; question_type=CLO6; grading_guide=; completion_criteria=; clos=>0
[4] category=Quiz; type=on-going; weight=10.0; duration=30'; question_type=CLO1->CLO5; grading_guide=Assess the knowledge students have acquired in class up to the time of the quiz.; completion_criteria=; clos=>0
[5] category=Final Exam; type=Final exam; weight=30.0; duration=60'; question_type=CLO1->CLO5; grading_guide=The question will cover the lectures, class discussions, activities, exercises, and textbook.; completion_criteria=; clos=4
[1] desc=Principles of Marketing; author=Kotler, Philip and Armstrong, Sridhar Balasubramanian; publisher=Pearson; edition=19th; isbn=9781292449364; main=True; online=; note=Chọn 1 trong 2 ấn bản. Ưu tiên mua ấn bản mới nhất.
[2] desc=Fundamentals of Management; author=Ricky Griffin; publisher=Cengage; edition=13rd; isbn=9781285849041; main=; online=; note=
[3] desc=Principles of Marketing; author=Kotler, Philip and Armstrong, Gary; publisher=Pearson; edition=18th Edition; isbn=; main=True; online=; note=
Session 1: Course Introduction
Course overview & introduction
Individual Assignment guideline
Group Project
Topic: Offline; Teaching type: CLO1; LO: I
ITU: Course Implementation
- Syllabus
- Slides & textbooks
Tasks: https://drive.google.com/drive/folders/1ULaub54wWhCJ2W-CCPJPlIjQhTGMWmjO?usp=sharing
Download: https://flm.fpt.edu.vn/gui/role/student/Read syllabusActivity: Introduce YourselfTake note of assessment requirementsQ&A/ Discussions

Session 2: Principles of Marketing
Chapter 1: Marketing: Creating Customer Value and Engagement
1.1. What Is Marketing?
1.2 Understanding the Marketplace and Customer Needs
Topic: Offline; Teaching type: CLO1; LO: I, T
ITU: #2.Principles of Marketing
Textbook, PPT presentation, and other resources if has
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Session 3: Principles of Marketing
Chapter 1: Marketing: Creating Customer Value and Engagement (cont.)
1.3 Designing a Customer Value–Driven Marketing Strategy and Plan
Topic: Offline; Teaching type: CLO1; LO: I, T
ITU: #2.Principles of Marketing
Textbook, PPT presentation, and other resources if has
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Session 4: Principles of Marketing
Chapter 1: Marketing: Creating Customer Value and Engagement (cont.)
1.4 Managing Customer Relationships and Capturing Customer Value
1.5 The Changing Marketing Landscape
Topic: Offline; Teaching type: CLO1; LO: I, T
ITU: #2.Principles of Marketing
Textbook, PPT presentation, and other resources if has
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CLO2: Demonstrate proficiency in utilizing marketing and marketing mix components strategically.
Session 1: Principles of Marketing
Chapter 4: Managing Marketing Information to Gain Customer Insights
4.1 Marketing Information and Customer Insights
4.2 Assessing Information Needs and Developing Data
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: #2.Principles of Marketing
Textbook, PPT presentation, and other resources if has
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Session 2: Principles of Marketing
Chapter 4: Managing Marketing Information to Gain Customer Insights (cont.)
4.3 Marketing Research
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: #2.Principles of Marketing
Textbook, PPT presentation, and other resources if has
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Session 3: Principles of Marketing
Chapter 4: Managing Marketing Information to Gain Customer Insights (cont.)
4.4 Analyzing and Using Marketing Information
4.5 Other Marketing Information Considerations
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: #2.Principles of Marketing
Textbook, PPT presentation, and other resources if has
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Session 4: Principles of Marketing
Chapter 7: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
7.1 Marketing Strategy
7.2 Market Segmentation
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: #2.Principles of Marketing
Textbook, PPT presentation, and other resources if has
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CLO3: Define management, management functions and management process
Session 1: Principles of Marketing
Chapter 7: Customer Value-Driven Marketing Strategy: Creating Value for Target (cont.)
7.3 Market Targeting
Topic: Offline; Teaching type: CLO1, CLO2; LO: IT
ITU: #2.Principles of Marketing
Textbook, PPT presentation, and other resources if has
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Session 2: Principles of Marketing
Chapter 7: Customer Value-Driven Marketing Strategy: Creating Value for Target (cont.)
7.4 Differentiation and Positioning

Individual Assignment Guidelines
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: #2.Principles of Marketing
Textbook, PPT presentation, and other resources if has
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Session 3: Principles of Marketing
Chapter 8: Products, Services, and Brands: Building Customer Value
8.1 What Is a Product?
8.2 Product and Service Decisions
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: #2.Principles of Marketing
Textbook, PPT presentation, and other resources if has
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Session 4: Principles of Marketing
Chapter 8: Products, Services, and Brands: Building Customer Value (cont.)
8.3 Services Marketing
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: #2.Principles of Marketing
Textbook, PPT presentation, and other resources if has
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CLO4: Discuss human resource management practices, including recruitment, development, motivation, and leadership strategies
Session 1: Principles of Marketing
Chapter 8: Products, Services, and Brands: Building Customer Value (cont.)
8.4 Branding Strategy: Building Strong Brands
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: #2.Principles of Marketing
Textbook, PPT presentation, and other resources if has
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Session 2: Principles of Marketing
Chapter 9: Developing New Products and Managing the Product Life Cycle
9.1 New Product Development Strategy
9.2 The New Product Development Process
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: #2.Principles of Marketing
Textbook, PPT presentation, and other resources if has
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Session 3: Principles of Marketing
Chapter 9: Developing New Products and Managing the Product Life Cycle (cont.)
9.3 Product Life-Cycle Strategies
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: #2.Principles of Marketing
Textbook, PPT presentation, and other resources if has
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Session 4: Principles of Marketing
Chapter 9: Developing New Products and Managing the Product Life Cycle (cont.)
9.4 Additional Product and Service Considerations
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: #2.Principles of Marketing
Textbook, PPT presentation, and other resources if has
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CLO5: Develop effective communication strategies based on an understanding of and the ability to apply marketing terminology and concepts.
Session 1: Quiz 1

Group Assignment Guidelines
Topic: Offline; Teaching type: CLO1, CLO2, CLO3; LO: U
ITU: 
Download: Take the quiz

Session 2: Principles of Marketing
Chapter 10: Pricing: Understanding and Capturing Customer Value
10.1 What is a Price?
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: #2.Principles of Marketing
Textbook, PPT presentation, and other resources if has
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Session 3: Principles of Marketing
Chapter 10: Pricing: Understanding and Capturing Customer Value (cont.)
10.3 Major Pricing Strategies
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: #2.Principles of Marketing
Textbook, PPT presentation, and other resources if has
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Session 4: Principles of Marketing
Chapter 10: Pricing: Understanding and Capturing Customer Value (cont.)
10.4 Other Internal and External Considerations Affecting Price Decisions
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: #2.Principles of Marketing
Textbook, PPT presentation, and other resources if has
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CLO6: Show professionalism, ethical behavior, and social responsibility while collaborating effectively on group projects.
Session 1: Principles of Marketing
Chapter 11: Pricing Strategies: Additional Considerations
11.1 New Product Pricing Strategies
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: #2.Principles of Marketing
Textbook, PPT presentation, and other resources if has
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Session 2: Principles of Marketing
Chapter 11: Pricing Strategies: Additional Considerations
11.2 Product Mix Pricing Strategies
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: #2.Principles of Marketing
Textbook, PPT presentation, and other resources if has
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Session 3: Principles of Marketing
Chapter 11: Pricing Strategies: Additional Considerations
11.3 Price Adjustment Strategies
11.4 Price Changes
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: #2.Principles of Marketing
Textbook, PPT presentation, and other resources if has
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Session 4: Principles of Marketing
Chapter 11: Pricing Strategies: Additional Considerations
11.5 Public Policy and Pricing
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: #2.Principles of Marketing
Textbook, PPT presentation, and other resources if has
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Session 1: Principles of Marketing
Chapter 12: Marketing Channels: Delivering Customer Value
12.1 Supply Chains and the Value Delivery Network
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: #2.Principles of Marketing
Textbook, PPT presentation, and other resources if has
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Session 2: Principles of Marketing
Chapter 12: Marketing Channels: Delivering Customer Value
12.1 Supply Chains and the Value Delivery Network
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: #2.Principles of Marketing
Textbook, PPT presentation, and other resources if has
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Session 3: Principles of Marketing
Chapter 12: Marketing Channels: Delivering Customer Value
12.2 Channel Behavior and Organization
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: #2.Principles of Marketing
Textbook, PPT presentation, and other resources if has
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Session 4: 2.Principles of Marketing
Chapter 12: Marketing Channels: Delivering Customer Value (cont.)
12.3 Channel Design Decisions
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: #2.Principles of Marketing
Textbook, PPT presentation, and other resources if has
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Session 1: 2.Principles of Marketing
Chapter 12: Marketing Channels: Delivering Customer Value (cont.)
12.4 Channel Management Decisions
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: #2.Principles of Marketing
Textbook, PPT presentation, and other resources if has
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Session 2: 2.Principles of Marketing
Chapter 12: Marketing Channels: Delivering Customer Value (cont.)
12.5 Marketing Logistics and Supply Chain Management
Topic: Offline; Teaching type: CLO1, CLO2; LO: I, T
ITU: #2.Principles of Marketing
Textbook, PPT presentation, and other resources if has
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Session 3: Principles of Marketing
Chapter 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
14.1 The Promotion Mix
Quiz 2
Topic: Offline; Teaching type: CLO1, CLO2, CLO5; LO: IT
ITU: #2.Principles of Marketing
Textbook, PPT presentation, and other resources if has
Additional reading - #3. Fundamental Accounting Principles
Chapter 5: Accounting for Merchandising operations Textbook, PPT presentation, and other resources if has
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Session 4: Principles of Marketing
Chapter 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
14.2 Integrated Marketing Communications
Topic: Offline; Teaching type: CLO1, CLO2, CLO5; LO: I, T
ITU: #2.Principles of Marketing
Textbook, PPT presentation, and other resources if has
Additional reading - #3. Fundamental Accounting Principles
Chapter 5: Accounting for Merchandising operations Textbook, PPT presentation, and other resources if has
Download: https://flm.fpt.edu.vn/gui/role/student/LectureQ&A/ Discussions
Session 1: Principles of Marketing
Chapter 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy (cont.)
14.4 Developing Effective Marketing Communication
Topic: Offline; Teaching type: CLO1, CLO2, CLO5; LO: I, T
ITU: #2.Principles of Marketing
Textbook, PPT presentation, and other resources if has
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Session 2: Principles of Marketing
Chapter 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy (cont.)
14.5 Setting the Total Promotional Budget and Mix

Individual Assignment Submission
Topic: Offline; Teaching type: CLO1, CLO2, CLO5; LO: I, T
ITU: #2.Principles of Marketing
Textbook, PPT presentation, and other resources if has
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Session 3: Fundamentals of Management
Introduction to Management
Chapter 1: Understanding the Manager's Job
1.1 An introduction to Management
1.2 Contemporary management perspectives
Topic: Offline; Teaching type: CLO3; LO: I, T
ITU: #1. Fundamentals of Management
Textbook, PPT presentation, and other resources if has
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Session 4: Fundamentals of Management
Introduction to Management
Chapter 1: Understanding the Manager's Job
1.3 The Systems Perspective
Topic: Offline; Teaching type: CLO3; LO: I, T
ITU: #1. Fundamentals of Management
Textbook, PPT presentation, and other resources if has
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Session 1: Fundamentals of Management
Chapter 3: Planning and Strategic Management
3.1 Summarize the planning proceess
Topic: Offline; Teaching type: CLO3; LO: I, T
ITU: #1. Fundamentals of Management
Textbook, PPT presentation, and other resources if has
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Session 2: Fundamentals of Management
Chapter 3: Planning and Strategic Management
3.2 Discuss the components of strategy
Topic: Offline; Teaching type: CLO3; LO: I, T
ITU: #1. Fundamentals of Management
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Session 3: Fundamentals of Management
Chapter 3: Planning and Strategic Management
3.4 Business-level and Coporate Strategy Formulation
Topic: Offline; Teaching type: CLO3; LO: I, T
ITU: #1. Fundamentals of Management
Textbook, PPT presentation, and other resources if has
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Session 4: Fundamentals of Management
Chapter 3: Planning and Strategic Management
3.5 Formulating Corporate-Level Strategies
Topic: Offline; Teaching type: CLO3; LO: I, T
ITU: #1. Fundamentals of Management
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Session 1: Fundamentals of Management
Chapter 3: Planning and Strategic Management
3.6 Develop and Implement Tactical Plans
Topic: Offline; Teaching type: CLO3; LO: I, T
ITU: #1. Fundamentals of Management
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Session 2: Chapter 6: Organization Structure and Design
6.1 Basic Elements of organizations
Topic: Offline; Teaching type: CLO3,
CLO4; LO: I, T
ITU: #1. Fundamentals of Management
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Session 3: Chapter 6: Organization Structure and Design (cont.)
6.2 Bureaucratic perpectives on organization design
Topic: Offline; Teaching type: CLO3,
CLO4; LO: I, T
ITU: #1. Fundamentals of Management
Textbook, PPT presentation, and other resources if has
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Session 4: Chapter 6: Organization Structure and Design (cont.)
6.3 Key situational influences on organization
Topic: Offline; Teaching type: CLO3,
CLO4; LO: I, T
ITU: #1. Fundamentals of Management
Textbook, PPT presentation, and other resources if has
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Session 1: Chapter 6: Organization Structure and Design (cont.)
6.4 Basic Form of organization design
Topic: Offline; Teaching type: CLO3,
CLO4; LO: I, T
ITU: #1. Fundamentals of Management
Textbook, PPT presentation, and other resources if has
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Session 2: Chapter 6: Organization Structure and Design (cont.)
6.5 The Team Organization
Topic: Offline; Teaching type: CLO3,
CLO4; LO: I, T
ITU: #1. Fundamentals of Management
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Session 3: Fundamentals of Management
Chapter 10: Managing Employee Motivation and Performance
10.1 Characterize the nature of motivation, including its importance and basic historical perspectives.
Topic: Offline; Teaching type: CLO3,
CLO4; LO: I, T
ITU: #1. Fundamentals of Management
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Session 4: Fundamentals of Management
Chapter 10: Managing Employee Motivation and Performance
10.2 Identify and describe the major content perspectives on motivation.
10.3 Identify and describe the major process perspectives on motivation.
Topic: Offline; Teaching type: CLO3,
CLO4; LO: I, T
ITU: #1. Fundamentals of Management
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Session 1: Fundamentals of Management
Chapter 10: Managing Employee Motivation and Performance
10.4 Describe reinforcement perspectives on motivationIntroduction to Read at thome anagement
Topic: Offline; Teaching type: CLO1, CLO2, CLO5; LO: I, T
ITU: #1. Fundamentals of Management
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Session 2: Fundamentals of Management
Chapter 10: Managing Employee Motivation and Performance
10.5 Popular Motivational Strategies
10.6 Using Reward Systems to Motivate Performance
Topic: Offline; Teaching type: CLO1, CLO2, CLO5; LO: I, T
ITU: #1. Fundamentals of Management
Textbook, PPT presentation, and other resources if has
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Session 3: Fundamentals of Management
Chapter 11: Leadership and Influence Process
11.1 Leadership vs Management
11.2 Two generic approaches to leadership
Topic: Offline; Teaching type: CLO4; LO: I, T
ITU: #1. Fundamentals of Management
Textbook, PPT presentation, and other resources if has
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Session 4: Fundamentals of Management
Chapter 14: Basic Element of Control
14.1 Purpose of control
14.2 Operations Control
Topic: Offline; Teaching type: CLO4; LO: IT
ITU: #3.Fundamental Accounting Principles
Textbook, PPT presentation, and other resources if has
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Session 1: Fundamentals of Management
Chapter 14: Basic Element of Control
14.3 Financial control.
14.4 Structure control.
Topic: Offline; Teaching type: CLO4; LO: I, T
ITU: #3.Fundamental Accounting Principles
Textbook, PPT presentation, and other resources if has
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Session 2: Feedback on Individual Assignemnts
Course Review
Topic: Offline; Teaching type: CLO1->CLO5; LO: U
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Revision/ Review the course content

Session 3: Group presentation
Topic: Offline; Teaching type: CLO1->CLO6; LO: U
ITU: Presentation Slides
Download: Group presentation
Q&A

Session 4: Group presentation
Topic: Offline; Teaching type: CLO1->CLO6; LO: U
ITU: Presentation Slides
Download: Group presentation
Q&A
Session 1: Group presentation
Topic: Offline; Teaching type: CLO1->CLO6; LO: U
ITU: Presentation Slides
Download: Group presentation
Q&A

Session 2: Group presentation
Topic: Offline; Teaching type: CLO1->CLO6; LO: U
ITU: Presentation Slides
Download: Group presentation
Q&A

Session 3: Group presentation
Topic: Offline; Teaching type: CLO1->CLO6; LO: U
ITU: Presentation Slides
Download: Group presentation
Q&A

Session 4: Group presentation
Topic: Offline; Teaching type: CLO1->CLO6; LO: U
ITU: Presentation Slides
Download: Group presentation
Q&A