[major=MKT | course_id=DMS301m | syllabus_id=13596 | semester=3 | combo=core | title=Digital Marketing Strategy]
Course ID: DMS301m
Title EN: Digital Marketing Strategy
Title VI: Chiến lược marketing số
Credits: 3.0
Prerequisites: MKT101 or MKG101 or MMK101
Description: Description: This course is based on the Coursera Specialization "Digital Marketing," offering a comprehensive exploration of the dynamics and global aspects of digital marketing. Students will delve into how the Digital Revolution has impacted marketing in an Analog World and gain insights into the core processes of planning and executing a digital marketing campaign.
Additionally, the course integrates the use of artificial intelligence (AI) to equip students with essential skills for market data collection, consumer behavior analysis, and effective digital marketing strategy development. By the end of the course, students will be able to select the most suitable marketing channels for various products and design impactful AI-powered digital campaigns.
*Teaching Method: This blended-learning course combines self-paced online study with collaborative in-class activities. Students are required to review videos, slides, and readings on Coursera before class. During class sessions, they will review key content and engage with peers and instructors to reinforce and apply their knowledge.
Student tasks: Student Tasks:
- Access the learning materials on Coursera for self-study purposes
- Attend at least 80% of contact hours to be eligible for the final assessment
- Actively participate in class activities
- Fulfill tasks given by the instructor after class
- Apply AI tools responsibly and ethically in assigned exercises
- Use their laptop in class only for learning purposes
- Access http://flm.fpt.edu.vn for up-to-date course information
Tools: - Internet
Course type: coursera_hybrid
Decision: 1318/QĐ-ĐHFPT dated 11/27/2025
Approved date: 2025-11-27
CLO1: Understand how digital tools are changing the nature of marketing in basic
[1] category=Activities; type=on-going; weight=10.0; duration=60'; question_type=LO1,LO2,LO3,LO4,LO5,LO6,LO7,LO8; grading_guide=Test the acquainted knowledge which student obtained in the delivered chapters.; completion_criteria=; clos=>0
[2] category=Class participation and preparation; type=on-going; weight=10.0; duration=; question_type=LO6,LO7; grading_guide=; completion_criteria=; clos=>0
[3] category=Final Project Group Presentation; type=on-going; weight=15.0; duration=17 - 20'/group; question_type=LO1,LO2,LO3,LO4,LO5,LO6,LO7; grading_guide=Test students' ability to understand and apply the skills and knowledge of the delivered units; completion_criteria=; clos=>0
[4] category=Final ProjectGroup Assignment; type=on-going; weight=20.0; duration=at home; question_type=LO1,LO2,LO3,LO4,LO5,LO6,LO7,LO8; grading_guide=Test students' ability to understand and apply the skills and knowledge of the delivered units; completion_criteria=; clos=>0
[5] category=Quizzes; type=on-going; weight=15.0; duration=45'; question_type=LO1,LO2,LO3,LO4,LO5; grading_guide=Test the acquainted knowledge which student obtained in the delivered chapters.; completion_criteria=; clos=>0
[6] category=Final exam; type=Final exam; weight=30.0; duration=60'; question_type=CLO1, CLO2, CLO3, CLO4, CLO5; grading_guide=Test the acquainted knowledge which student obtained in all the course.; completion_criteria=; clos=4
[1] desc=https://www.coursera.org/learn/marketing-digital/home/week/1; author=; publisher=Coursera; edition=; isbn=; main=True; online=True; note=Course 1: Marketing in a Digital World
[2] desc=https://www.coursera.org/learn/digital-marketing-revolution/home/info; author=; publisher=Coursera; edition=; isbn=; main=True; online=True; note=Course 2: The Digital Marketing Revolution
[3] desc=https://www.coursera.org/learn/marketing-channels/home/info; author=; publisher=Coursera; edition=; isbn=; main=True; online=True; note=Course 3: Digital Media and Marketing Principles
[4] desc=https://www.coursera.org/learn/marketing-plan/home/week/1; author=; publisher=Coursera; edition=; isbn=; main=True; online=True; note=Course 4: Digital Media and Marketing Strategies
[5] desc=https://www.coursera.org/specializations/digital-marketing; author=; publisher=Coursera; edition=; isbn=; main=True; online=True; note=Specialisation Digital Marketing
[6] desc=https://www.coursera.org/learn/generative-ai-prompt-engineering-for-everyone; author=; publisher=Coursera; edition=; isbn=; main=True; online=True; note=
[7] desc=https://www.coursera.org/projects/prompt-engineering-generative-ai-for-marketing-advertising; author=; publisher=; edition=; isbn=; main=; online=; note=
Session 1: Course 1:  Marketing in a Digital World
Course Introduction
1. Video: Welcome to Marketing in a Digital World
2. Reading: Syllabus  
3. Reading: Course Diagram
Topic: Offline; Teaching type: LO1,LO2; LO: IT
ITU: https://www.coursera.org/learn/marketing-digital/lecture/22kcE/welcome-to-marketing-in-a-digital-world
https://www.coursera.org/learn/marketing-digital/supplement/7p3Jq/syllabus
https://www.coursera.org/learn/marketing-digital/supplement/pGHg6/course-diagram
Materials: DMS301m

Session 2: Introduction to AI Coursera Guided Project Prompt Engineering Generative AI for Marketing & Advertising
Topic: Offline; Teaching type: LO8; LO: T
ITU: https://www.coursera.org/projects/prompt-engineering-generative-ai-for-marketing-advertising

https://www.coursera.org/learn/generative-ai-prompt-engineering-for-everyone
https://www.coursera.org/learn/marketing-digital/supplement/IyYGy/glossary
https://www.coursera.org/learn/marketing-digital/supplement/P9Gw3/brand-descriptions
https://www.coursera.org/learn/marketing-digital/supplement/weCVY/module-1-readings-and-transcript
Materials: DMS301m

Session 3: MOOC 1-Week 1-How Digital Tools Are Changing Products
Lesson 1: Marketing Overview
Lesson 2: Basic Concept: Product
Topic: Offline; Teaching type: LO1,LO2; LO: T
ITU: https://www.coursera.org/learn/marketing-digital/lecture/f9T9A/marketing-overview
https://www.coursera.org/learn/marketing-digital/supplement/IyYGy/glossary
https://www.coursera.org/learn/marketing-digital/supplement/P9Gw3/brand-descriptions
https://www.coursera.org/learn/marketing-digital/supplement/weCVY/module-1-readings-and-transcripthttps://www.coursera.org/learn/marketing-digital/lecture/TDZaq/product
https://www.coursera.org/learn/marketing-digital/lecture/iQlRb/offering-product-ideas
Materials: DMS301m

Session 4: Lesson 3: Customer Co-creation
Topic: Offline; Teaching type: LO1,LO2; LO: T
ITU: https://www.coursera.org/learn/marketing-digital/lecture/GULT7/customer-co-creation-part-1
https://www.coursera.org/learn/marketing-digital/lecture/5dsH4/customer-co-creation-part-2
Materials: DMS301m
CLO2: Explain clearly how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities
Session 1: Lesson 4: Sharing Economy
Lesson 5: Threadless Case Study
Topic: Offline; Teaching type: LO1,LO2; LO: T
ITU: https://www.coursera.org/learn/marketing-digital/lecture/aoEhm/case-study-introduction-threadless
https://www.coursera.org/learn/marketing-digital/supplement/Lpkix/optional-resources-for-threadless-case-study
https://www.coursera.org/learn/marketing-digital/lecture/i14ts/sharing-economy-part-1
https://www.coursera.org/learn/marketing-digital/lecture/JKjCz/sharing-economy-part-2
Materials: DMS301m

Session 2: MOOC 1-Week 2-How Digital Tools Are Changing Promotion
Lesson 1: Basic Concept: Promotion
Topic: Offline; Teaching type: LO1,LO2; LO: TU
ITU: https://www.coursera.org/learn/marketing-digital/lecture/FKJ8I/promotion
https://www.coursera.org/learn/marketing-digital/lecture/v1bII/product-reviews

Session 3: Lesson 2: User Generated Content
Case Study: GoPro
Topic: Offline; Teaching type: LO1,LO2; LO: TU
ITU: https://www.coursera.org/learn/marketing-digital/lecture/IB2Ru/user-generated-content-part-1
https://www.coursera.org/learn/marketing-digital/lecture/eXrGX/user-generated-content-part-2
https://www.coursera.org/learn/marketing-digital/lecture/vyJ3G/case-study-introduction-gopro
https://www.coursera.org/learn/marketing-digital/supplement/ON1CF/optional-resources-for-gopro-case-study

Session 4: Lesson 3: Doppelganger Brand Images
Topic: Offline; Teaching type: LO1,LO2; LO: TU
ITU: https://www.coursera.org/learn/marketing-digital/lecture/nBcsE/doppelganger-brand-images-part-1
https://www.coursera.org/learn/marketing-digital/lecture/93zym/doppelganger-brands-part-2
CLO3: Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts effectively
Session 1: MOOC 1-Week 3-How Digital Tools Are Changing Placement
Lesson 1: Basic Concept: Placement
Topic: Offline; Teaching type: LO1,LO2; LO: TU
ITU: https://www.coursera.org/learn/marketing-digital/lecture/M9EEL/placement
https://www.coursera.org/learn/marketing-digital/lecture/6NmTz/online-shopping

Session 2: Lesson 2: New Retail
Topic: Offline; Teaching type: LO1,LO2; LO: T
ITU: https://www.coursera.org/learn/marketing-digital/lecture/QbBQN/new-retail-part-1
https://www.coursera.org/learn/marketing-digital/lecture/DeKBD/new-retail-part-2

Session 3: Lesson 3: Self-manufacturing
Case Study: Tesla
Topic: Offline; Teaching type: LO1,LO2; LO: T
ITU: https://www.coursera.org/learn/marketing-digital/lecture/ROWAN/self-manufacturing-part-1
https://www.coursera.org/learn/marketing-digital/lecture/kLYmf/self-manufacturing-part-2
https://www.coursera.org/learn/marketing-digital/lecture/pH4Wr/case-study-introduction-tesla
https://www.coursera.org/learn/marketing-digital/supplement/6yZJj/optional-resources-for-tesla-case-study

Session 4: MOOC 1-Week 4-How Digital Tools Are Changing Price
Lesson 1: Basic Concept: Price
Topic: Offline; Teaching type: LO1,LO2; LO: T
ITU: https://www.coursera.org/learn/marketing-digital/lecture/YdPPE/price-overview
https://www.coursera.org/learn/marketing-digital/lecture/uqkqe/online-price-search
CLO4: Understand the strategic impacts of digital media and information technologies on communication and marketing
Session 1: Lesson 2: Pay What You Want
Topic: Offline; Teaching type: LO1,LO2; LO: T
ITU: https://www.coursera.org/learn/marketing-digital/lecture/8PV4q/pay-what-you-want
https://www.coursera.org/learn/marketing-digital/lecture/3FBFG/pay-what-you-want-part-2

Session 2: Lesson 3: Fremium
Case Study: Panera
Topic: Offline; Teaching type: LO1,LO2; LO: T
ITU: https://www.coursera.org/learn/marketing-digital/lecture/EPM3d/case-study-introduction-panera
https://www.coursera.org/learn/marketing-digital/supplement/kTDuf/optional-resources-for-panera-case-study
https://www.coursera.org/learn/marketing-digital/lecture/Cp48Y/freemium-part-1
https://www.coursera.org/learn/marketing-digital/lecture/iv191/freemium-part-2

Session 3: Activity 1
Topic: Offline; Teaching type: LO1,LO2,LO3,LO6,LO7,LO8; LO: U
ITU: 

Session 4: Activity 1 (continued)
Topic: Offline; Teaching type: LO1,LO2,LO3,LO6,LO7,LO8; LO: U
ITU:
CLO5: Apply the concepts, tools, and knowledge provided to formulate a digital marketing plan
Session 1: Quiz 1
Topic: Offline; Teaching type: LO1,LO2; LO: U
ITU: 

Session 2: Quiz 1 Review
Topic: Offline; Teaching type: LO1,LO2; LO: U
ITU: 

Session 3: Group Assignment Guidelines
Topic: Offline; Teaching type: LO3; LO: U
ITU: 

Session 4: Individual Assignment Guidelines
Topic: Offline; Teaching type: LO3; LO: U
ITU:
CLO6: Shows self-reliance when working independently and collaboratively
Session 1: Course 2: The Digital Marketing Revolution
MOOC 2-Week 1-Digital vs. Analog
Lesson 1: Digital vs. Analog
Topic: Offline; Teaching type: LO1; LO: T
ITU: https://www.coursera.org/learn/digital-marketing-revolution/lecture/MM7sz/digital-vs-analog-side-1
https://www.coursera.org/learn/digital-marketing-revolution/lecture/D5nO3/digital-vs-analog-side-2

Session 2: Lesson 2: Basic Concept: Domination
Lesson 3: Basic Concept: Resistance
Topic: Offline; Teaching type: LO1; LO: T
ITU: https://www.coursera.org/learn/digital-marketing-revolution/lecture/is3Ny/basic-concept-domination
https://www.coursera.org/learn/digital-marketing-revolution/lecture/kG7Wx/basic-concept-resistance

Session 3: Lesson 4: Synergy
Lesson 5: Transformation
Topic: Offline; Teaching type: LO1; LO: T
ITU: https://www.coursera.org/learn/digital-marketing-revolution/lecture/FMCgV/basic-concept-synergy
https://www.coursera.org/learn/digital-marketing-revolution/lecture/OjI33/basic-concept-transformation

Session 4: Course 3: Digital Media and Marketing Principles
MOOC 4-Week 3-Smart and Social Media Channels
Lesson 1: Overview and Discovering and Targeting the Right Audience in World of Digital Media
Topic: Offline; Teaching type: LO3; LO: T
ITU: https://www.coursera.org/learn/marketing-channels/supplement/kXtp4/module-3-overview
https://www.coursera.org/learn/marketing-channels/supplement/0QdY6/module-3-readings
https://www.coursera.org/learn/marketing-channels/lecture/xdeFy/discovering-and-targeting-the-right-audience-in-world-of-digital-media
CLO7: Demonstrate ethical awareness and reflection in business context
Session 1: Lesson 2: Programmatic Advertising & Real-time Bidding
Topic: Offline; Teaching type: LO3; LO: T
ITU: https://www.coursera.org/learn/marketing-channels/lecture/ptpV2/programmatic-advertising-part-1
https://www.coursera.org/learn/marketing-channels/lecture/X1I9F/programmatic-advertising-part-2
https://www.coursera.org/learn/marketing-channels/lecture/e3QBd/real-time-bidding

Session 2: Lesson 3: Search Marketing
Lesson 4: Social Media Marketing
Topic: Offline; Teaching type: LO3; LO: TU
ITU: https://www.coursera.org/learn/marketing-channels/lecture/jQSW7/search-marketing
https://www.coursera.org/learn/marketing-channels/lecture/tP9JZ/social-media-marketing-part-1
https://www.coursera.org/learn/marketing-channels/lecture/oNcVj/social-media-marketing-part-2

Session 3: Lesson 5: Marketing Attribution
Topic: Offline; Teaching type: LO3; LO: T
ITU: https://www.coursera.org/learn/marketing-channels/lecture/3UwNi/marketing-attribution

Session 4: MOOC 4-Week 4-Mobile media and Beyond the Screens
Lesson 1: Overview and Mobile Marketing Basics
Topic: Offline; Teaching type: LO3; LO: T
ITU: https://www.coursera.org/learn/marketing-channels/supplement/P6raE/module-4-overview
https://www.coursera.org/learn/marketing-channels/supplement/8NQI1/module-4-readings
https://www.coursera.org/learn/marketing-channels/lecture/y8NZ9/mobile-marketing-part-1
https://www.coursera.org/learn/marketing-channels/lecture/JIgDE/mobile-marketing-part-2
CLO8: Understand how to apply AI technologies to collect information and create effective digital marketing strategies
Session 1: Lesson 2: Mobile Marketing and Beyond the Screens
Topic: Offline; Teaching type: LO3; LO: T
ITU: https://www.coursera.org/learn/marketing-channels/lecture/RVMle/mobile-marketing-part-3
https://www.coursera.org/learn/marketing-channels/lecture/lL5kB/beyond-the-screens

Session 2: Lesson 3: Location-based Marketing
Lesson 4: Conversational Marketing
Topic: Offline; Teaching type: LO3; LO: T
ITU: https://www.coursera.org/learn/marketing-channels/lecture/Jcc9C/location-based-marketing
https://www.coursera.org/learn/marketing-channels/lecture/KdZTn/conversational-marketing

Session 3: Quiz 2
Topic: Offline; Teaching type: LO3; LO: U
ITU: 

Session 4: Quiz 2 Review
Topic: Offline; Teaching type: LO3; LO: U
ITU:
Session 1: Course 4: Digital Media and Marketing Strategies
MOOC 5-Week 2-Online and Video Marketing
Lesson 1: Overview and Discovering & Reaching Your Target Consumers
Topic: Offline; Teaching type: LO3; LO: T
ITU: https://www.coursera.org/learn/marketing-plan/supplement/rEd41/module-2-overview
https://www.coursera.org/learn/marketing-plan/supplement/hIcRU/module-2-readings
https://www.coursera.org/learn/marketing-plan/lecture/ZunFy/2-1-1-module-2-overview-discovering-reaching-your-target-consumers

Session 2: Lesson 2: Online Advertising
Topic: Offline; Teaching type: LO3; LO: T
ITU: https://www.coursera.org/learn/marketing-plan/lecture/Nx8jb/2-1-2-online-advertising-opportunities-challenges
https://www.coursera.org/learn/marketing-plan/lecture/cv8lU/2-1-3-online-advertising-nuts-bolts

Session 3: Lesson 3: Search Optimization Basics
Topic: Offline; Teaching type: LO3; LO: T
ITU: https://www.coursera.org/learn/marketing-plan/lecture/sSvX2/2-1-4-search-optimization-seo-strategies
https://www.coursera.org/learn/marketing-plan/lecture/zGy2u/2-1-5-search-optimization-essential-steps
https://www.coursera.org/learn/marketing-plan/lecture/3FpQS/2-1-6-search-optimization-future-trends
https://www.coursera.org/learn/marketing-plan/lecture/yy7Og/2-1-7-crm-and-marketing-automation

Session 4: MOOC 5-Week 3-Social Media and Email Marketing
Lesson 1: Overview and Content & Social Strategies
Topic: Offline; Teaching type: LO3; LO: IT
ITU: https://www.coursera.org/learn/marketing-plan/supplement/LfOQk/module-3-overview
https://www.coursera.org/learn/marketing-plan/supplement/87mC3/module-3-readings
https://www.coursera.org/learn/marketing-plan/lecture/4bm8X/3-1-1-module-3-overview-content-social-strategies
https://www.coursera.org/learn/marketing-plan/lecture/STh3x/3-1-2-online-video-marketing-content-ads-campaigns-process
Session 1: Lesson 2: Online Video Marketing: New Strategies
Topic: Offline; Teaching type: LO3; LO: T
ITU: https://www.coursera.org/learn/marketing-plan/lecture/ZY6VH/3-1-3-online-video-marketing-new-strategies-and-other-considerations

Session 2: Lesson 3: Buzz and Influencer Marketing
Topic: Offline; Teaching type: LO3; LO: T
ITU: https://www.coursera.org/learn/marketing-plan/lecture/CHX5v/3-1-5-buzz-influencer-marketing-strategies
https://www.coursera.org/learn/marketing-plan/lecture/vwZ9o/3-1-6-buzz-influencer-marketing-other-considerations
https://www.coursera.org/learn/marketing-plan/lecture/pyBYz/3-1-7-buzz-influencer-marketing-planning-and-executing
https://www.coursera.org/learn/marketing-plan/lecture/71oKE/interview-steve-raquel-president-at-iovmedia-adjunct-lecturer
https://www.coursera.org/learn/marketing-plan/supplement/oAXSL/mod-3-extra-resources

Session 3: Group Assignment Progress Report
Topic: Offline; Teaching type: LO1,LO2,LO3,LO4,LO5,LO6,LO7; LO: U
ITU: 

Session 4: Group Assignment Progress Report
Topic: Offline; Teaching type: LO1,LO2,LO3,LO4,LO5,LO6,LO7; LO: U
ITU:
Session 1: Group Assignment Progress Report
Topic: Offline; Teaching type: LO1,LO2,LO3,LO4,LO5,LO6,LO7; LO: U
ITU: 

Session 2: MOOC 5-Week 1-Essential Steps to Prepare for Digital Marketing Success
Lesson 1: Optimizing Your Digital Assets
Topic: Offline; Teaching type: LO4; LO: T
ITU: https://www.coursera.org/learn/marketing-plan/lecture/rAm29/welcome-to-digital-marketing-channels-planning
https://www.coursera.org/learn/marketing-plan/supplement/u520B/syllabus
https://www.coursera.org/learn/marketing-plan/supplement/ewKqw/module-1-overview
https://www.coursera.org/learn/marketing-plan/supplement/hD6Mp/module-1-readings
https://www.coursera.org/learn/marketing-plan/lecture/FaioE/1-1-1-overview-essential-steps-to-prepare-for-digital-marketing-success

Session 3: Lesson 2: Know Yourself: Digital Marketing Self-Assessment
Topic: Offline; Teaching type: LO4; LO: T
ITU: https://www.coursera.org/learn/marketing-plan/lecture/SF1hl/1-1-2-know-yourself-digital-marketing-self-assessment
https://www.coursera.org/learn/marketing-plan/lecture/mVtVN/1-1-3-know-your-target-new-ways-to-identify-reach-target-consumers

Session 4: Lesson 3: Know Your Goal: Aligning Strategies, Goals, & Business Objective
Topic: Offline; Teaching type: LO4; LO: T
ITU: https://www.coursera.org/learn/marketing-plan/lecture/osQHc/1-1-4-know-your-goal-aligning-strategies-goals-business-objective
Session 1: Lesson 4: Know Your Message: Digital Asset Management & Development Marketing Considerations of Your Company's Website
Topic: Offline; Teaching type: LO4; LO: T
ITU: https://www.coursera.org/learn/marketing-plan/lecture/EALhh/1-1-5-know-your-message-digital-content-communication-channels
https://www.coursera.org/learn/marketing-plan/lecture/s65hR/1-1-6-know-your-message-digital-asset-management-development-marketing

Session 2: MOOC 3- Week 4:Evaluation and Risk Management
Lesson 1: Measures of Campaign Success: Web Analytics
Topic: Offline; Teaching type: LO4; LO: T
ITU: https://www.coursera.org/learn/marketing-plan/lecture/cWoDP/4-1-2-measures-of-campaign-success-web-analytics

Session 3: Lesson 2: Measures of Campaign Success: Social Media Metrics
Topic: Offline; Teaching type: LO4; LO: IT
ITU: https://www.coursera.org/learn/marketing-plan/lecture/m0SpE/4-1-3-measures-of-campaign-success-social-media-metrics

Session 4: Quiz 3
Topic: Offline; Teaching type: LO4; LO: TU
ITU:
Session 1: Quiz 3 Review
Topic: Offline; Teaching type: LO4; LO: U
ITU: 

Session 2: Activity 2
Topic: Offline; Teaching type: LO4,LO5,LO6,LO7; LO: TU
ITU: 

Session 3: Activity 2 (continued)
Topic: Offline; Teaching type: LO4,LO5,LO6,LO7; LO: TU
ITU: 

Session 4: COURSE REVISION
Topic: Offline; Teaching type: LO1,LO2,LO3,LO4,LO5,LO6,LO7; LO: U
ITU:
Session 1: COURSE REVISION
Topic: Offline; Teaching type: LO1,LO2,LO3,LO4,LO5,LO6,LO7; LO: U
ITU: 

Session 2: COURSE REVISION
Topic: Offline; Teaching type: LO1,LO2,LO3,LO4,LO5,LO6,LO7; LO: U
ITU: 

Session 3: Final Project Presentation
Topic: Offline; Teaching type: LO1,LO2,LO3,LO4,LO5,LO6,LO7; LO: U
ITU: 

Session 4: Final Project Presentation
Topic: Offline; Teaching type: LO1,LO2,LO3,LO4,LO5,LO6,LO7; LO: U
ITU:
Session 1: Final Project Presentation
Topic: Offline; Teaching type: LO1,LO2,LO3,LO4,LO5,LO6,LO7; LO: U
ITU: 

Session 2: Final Project Presentation
Topic: Offline; Teaching type: LO1,LO2,LO3,LO4,LO5,LO6,LO7; LO: U
ITU: 

Session 3: Final Project Presentation
Topic: Offline; Teaching type: LO1,LO2,LO3,LO4,LO5,LO6,LO7; LO: U
ITU: 

Session 4: Final Project Presentation
Topic: Offline; Teaching type: LO1,LO2,LO3,LO4,LO5,LO6,LO7; LO: U
ITU: