[major=BBA_TM | course_id=TOC201 | syllabus_id=13244 | semester=8 | combo=TM_COM2.2 | title=Cultural Tourism]
Course ID: TOC201
Title EN: Cultural Tourism
Title VI: Văn hoá du lịch
Credits: 3.0
Prerequisites: 
Description: The general objective of the course is to elucidate the intricate relationships between culture, heritage and contemporary tourism, analysing the economic, political and social importance of cultural tourism, exploring the phenomenon of cultural tourism from a demand and supply perspective. Introduce the basic issues of tourism culture, tourist culture in tourism development in Vietnam, tourism culture in tourism business in Vietnam, orientation for tourism culture development in Vietnam .
The course focuses on the importance of culture and heritage as demand drivers for tourism, the impacts of tourism on Viet Nam and indigenous cultures, and the resulting need for managing cultural tourism.

Lecturing is the main teaching method in the theory part. However, the lecturer is required to provide relevant practical and hands-on experiences by using case studies or sharing personal experiences. The learners are encouraged to actively participate in lectures by active and student-centered teaching methods such as reciprocal questioning, games, rotating chair group discussions, rountable meeting or by self-learning and preparations before the lecture, Practical training sessions are organized to allow the learners to develop their initial skills and behaviors on the tourism and travel occupational/ opereational standards. Furthermore the group assignment project will strengthen leaners' technical and soft skills such as research, team work, leadership, problem solving, work planning and scheduling, presentation and so on.
Student tasks: - Class attendance is mandatory. Attending at least 80% of class hours in order to be accepted to the final examination
- Be well prepared in advance and actively participate in class activities
- Fulfill tasks given by the instructor, including the group assignment project and practical training sessions
- Use their own laptop and smartphone in class only for learning purposes and when requested
- Read the textbooks and other reading documents in advance
- Access the course page on the selected education management platforms like Google Class or Moodle for up-to-date information and material of the course, for online supports from teachers and other students and for assessment.
Tools: - Internet (Google Search, websites, YouTube)
Course type: traditional
Decision: 932/QĐ-ĐHFPT dated 08/22/2025
Approved date: 2025-08-22
CLO1: Understanding of the relationships between culture, heritage and contemporary tourism and sustainability
[1] category=Class participation and preparation; type=on-going; weight=10.0; duration=During all courses; question_type=; grading_guide=; completion_criteria=; clos=>0
[2] category=Group assignment (presentation, written report and video assignment); type=on-going; weight=30.0; duration=Submit on session 26.
5-10 min/video
20-25 min/presentation; question_type=All LOs; grading_guide=All Topics; completion_criteria=; clos=>0
[3] category=Individual test; type=on-going; weight=30.0; duration=30-35 mins/test; question_type=LO1, LO2, LO3, LO4, LO5, LO6; grading_guide=Part A: Topic 1-4
Part B:
Topic 5-9
Part C:
Topic 10-12; completion_criteria=; clos=>0
[4] category=Final Exam; type=Final exam; weight=30.0; duration=60 mins; question_type=All LOs; grading_guide=All Topics; completion_criteria=; clos=4
[1] desc=Cultural Tourism; author=Hilary du Cros, Bob McKercher; publisher=Routledge; edition=3; isbn=9780367229016; main=True; online=; note=
[2] desc=Văn hóa Du lịch; author=PGS.TS Dương Văn Sáu; publisher=NXB Lao động; edition=2; isbn=; main=True; online=; note=
[3] desc=UNWTO Tourism and Culture; author=UNWTO; publisher=; edition=; isbn=; main=; online=True; note=https://www.unwto.org/tourism-and-culture
[4] desc=UNWTO Tourism and Culture Synergies; author=UNWTO; publisher=; edition=1; isbn=; main=; online=True; note=https://www.e-unwto.org/doi/epdf/10.18111/9789284418978
Session 1: -Course overview & introduction
-Overview of course assessment
-Introduction to AI Integration in the course
Part A. Setting a context
Topic 1: Overview of cultural tourism and tourism culture
Topic: Offline; Teaching type: CLO1, CLO3, CLO7; LO: IT
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 1; UNWTO - Chapter 1
- Read slides
Materials: TOC201
Tasks: Guidance on AI activities, teaching methods, and assessment strategies: https://drive.google.com/drive/folders/1BNbJLUrw_WkjZpDrO80JegegwFv8umCs?usp=sharing
Download: https://flm.fpt.edu.vn/gui/role/student/Download learning materials, prepare lessons at home, and ask relevant questions.

Session 2: Topic 1: Overview of cultural tourism and tourism culture (cont.)
Topic: Offline; Teaching type: CLO1, CLO3, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 1; UNWTO - Chapter 1
- Read slides
Materials: TOC201
Download: Review Chapter
Discussion
Presentation

Session 3: Topic 1: Overview of cultural tourism and tourism culture (cont.)
Topic: Offline; Teaching type: CLO1, CLO3, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 1; UNWTO - Chapter 1
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 4: Topic 1: Overview of cultural tourism and tourism culture (cont.)
Topic: Offline; Teaching type: CLO1, CLO3, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 1; UNWTO - Chapter 1
- Read slides
Download: Review Chapter
Discussion
Presentation
CLO2: Analyzing the economic, political and social importance of cultural tourism and current issues in the development and management of cultural and heritage tourism products
Session 1: Topic 2: Challenges in achieving sustainable cultural tourism
Topic: Offline; Teaching type: CLO1, CLO2, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 2
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 2: Topic 2: Challenges in achieving sustainable cultural tourism (cont.)
Topic: Offline; Teaching type: CLO1, CLO2, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 2
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 3: Topic 2: Challenges in achieving sustainable cultural tourism (cont.)
Topic: Offline; Teaching type: CLO1, CLO2, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 2
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 4: Topic 2: Challenges in achieving sustainable cultural tourism (cont.)
Topic: Offline; Teaching type: CLO1, CLO2, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 2
- Read slides
Download: Review Chapter
Discussion
Presentation
CLO3: Exploring the phenomenon of cultural tourism from a demand and supply perspective
Session 1: Topic 3: Issues, benefits, risks and costs in cultural tourism (cont.)
Topic: Offline; Teaching type: CLO2, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 3
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 2: Topic 3: Issues, benefits, risks and costs in cultural tourism (cont.)
Topic: Offline; Teaching type: CLO2, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 3
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 3: Topic 3: Issues, benefits, risks and costs in cultural tourism (cont.)
Topic: Offline; Teaching type: CLO2, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 3
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 4: Topic 3: Issues, benefits, risks and costs in cultural tourism (cont.)
Topic: Offline; Teaching type: CLO2, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 3
- Read slides
Download: Review Chapter
Discussion
Presentation
CLO4: Identifying the basic issues of tourism culture, tourist culture in tourism development in Vietnam, tourism culture in tourism business in Vietnam, orientation for tourism culture development in Vietnam
Session 1: Topic 4: Cultural heritage management principles and practice
Topic: Offline; Teaching type: CLO1, CLO3, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 4
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 2: Topic 4: Cultural heritage management principles and practice (cont.)
Topic: Offline; Teaching type: CLO1, CLO3, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 4
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 3: Topic 4: Cultural heritage management principles and practice (cont.)
Topic: Offline; Teaching type: CLO1, CLO3, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 4
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 4: Topic 4: Cultural heritage management principles and practice (cont.)
Topic: Offline; Teaching type: CLO1, CLO3, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 4
- Read slides
Download: Review Chapter
Discussion
Presentation
CLO5: Evaluating the positive and negative impacts of tourism on indigenous cultures and communities in Viet Nam, and the resulting need for managing cultural tourism.
Session 1: Quiz 1
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO6, CLO7; LO: U
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 1,2,3;4; UNWTO - Chapter 1
- Read slides
Download: Review Part A

Session 2: Group proposal instruction
Topic: Offline; Teaching type: All CLOs; LO: IT
ITU: - Review TOC201
- Read textbook: Cultural Tourism ; Văn hóa du lịch
- Read slides
Download: Review
Discussion

Session 3: Part B. Tourism, the tourist, and stakeholders in cultural tourism
Topic 5: How tourism and culture works
Topic: Offline; Teaching type: CLO2, CLO3, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 7
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 4: Topic 5: How tourism and culture works (cont.)
Topic: Offline; Teaching type: CLO2, CLO3, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 7
- Read slides
Download: Review Chapter
Discussion
Presentation
CLO6: Demonstrating professional skills in cultural and heritage tourism management through the analysis, evaluation and synthesis of academic research with field observations.
Session 1: Topic 5: How tourism and culture works (cont.)
Topic: Offline; Teaching type: CLO2, CLO3, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 7
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 2: Topic 5: How tourism and culture works (cont.)
Topic: Offline; Teaching type: CLO2, CLO3, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 7
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 3: Topic 6: The cultural tourism market: a cultural tourism typology
Topic: Offline; Teaching type: CLO2, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 8
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 4: Topic 6: The cultural tourism market: a cultural tourism typology (cont.)
Topic: Offline; Teaching type: CLO2, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 8
- Read slides
Download: Review Chapter
Discussion
Presentation
CLO7: Have a sense of discipline, professional manners and a high sense of responsibility at work; Flexibility in handling situations, ability to work independently and in groups.
Session 1: Topic 6: The cultural tourism market: a cultural tourism typology (cont.)
Topic: Offline; Teaching type: CLO2, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 8
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 2: Topic 7: Tourist attractions system, markers, and gatekeepers
Topic: Offline; Teaching type: CLO1, CLO2, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 9
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 3: Topic 7: Tourist attractions system, markers, and gatekeepers (cont.)
Topic: Offline; Teaching type: CLO1, CLO2, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 9
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 4: Topic 7: Tourist attractions system, markers, and gatekeepers (cont.)
Topic: Offline; Teaching type: CLO1, CLO2, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 9
- Read slides
Download: Review Chapter
Discussion
Presentation
Session 1: Topic 7: Tourist attractions system, markers, and gatekeepers (cont.)
Topic: Offline; Teaching type: CLO1, CLO2, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 9
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 2: Topic 8: Cultural tourism products
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 10
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 3: Topic 8: Cultural tourism products (cont.)
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 10
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 4: Topic 8: Cultural tourism products (cont.)
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 10
- Read slides
Download: Review Chapter
Discussion
Presentation
Session 1: Topic 8: Cultural tourism products (cont.)
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 10
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 2: Topic 9: Needs and priorities in cultural tourism development
Topic: Offline; Teaching type: CLO2, CLO5, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: UNWTO - Chapter 1
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 3: Topic 9: Needs and priorities in cultural tourism development (cont.)
Topic: Offline; Teaching type: CLO2, CLO5, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: UNWTO - Chapter 1
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 4: Topic 9: Needs and priorities in cultural tourism development (cont.)
Topic: Offline; Teaching type: CLO2, CLO5, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: UNWTO - Chapter 1
- Read slides
Download: Review Chapter
Discussion
Presentation
Session 1: Topic 9: Needs and priorities in cultural tourism development (cont.)
Topic: Offline; Teaching type: CLO2, CLO5, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: UNWTO - Chapter 1
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 2: Quiz 2
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO5, CLO6, CLO7; LO: U
ITU: - Review TOC201
- Read textbook: Cultural Tourism - Chapter 7, 8,9
- Read slides
Download: Review Part B

Session 3: Part C. Tourism culture in Vietnam
Topic 10: Tourism culture in tourism development in Vietnam
Topic: Offline; Teaching type: CLO2, CLO4, CLO5, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Văn hóa Du lịch - Chapter 2
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 4: Topic 10: Tourism culture in tourism development in Vietnam
Topic: Offline; Teaching type: CLO2, CLO4, CLO5, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Văn hóa Du lịch - Chapter 2
- Read slides
Download: Review Chapter
Discussion
Presentation
Session 1: Topic 10: Tourism culture in tourism development in Vietnam (cont.)
Topic: Offline; Teaching type: CLO2, CLO4, CLO5, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Văn hóa Du lịch - Chapter 2
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 2: Topic 10: Tourism culture in tourism development in Vietnam (cont.)
Topic: Offline; Teaching type: CLO2, CLO4, CLO5, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Văn hóa Du lịch - Chapter 2
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 3: Topic 11: Tourism culture in tourism business in Vietnam
Topic: Offline; Teaching type: CLO2, CLO4, CLO5, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Văn hóa Du lịch - Chapter 3
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 4: Topic 11: Tourism culture in tourism business in Vietnam (cont.)
Topic: Offline; Teaching type: CLO2, CLO4, CLO5, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Văn hóa Du lịch - Chapter 3
- Read slides
Download: Review Chapter
Discussion
Presentation
Session 1: Topic 11: Tourism culture in tourism business in Vietnam (cont.)
Topic: Offline; Teaching type: CLO2, CLO4, CLO5, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Văn hóa Du lịch - Chapter 3
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 2: Topic 11: Tourism culture in tourism business in Vietnam (cont.)
Topic: Offline; Teaching type: CLO2, CLO4, CLO5, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Văn hóa Du lịch - Chapter 3
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 3: Topic 12: Orientation to develop tourism culture in Vietnam
Topic: Offline; Teaching type: CLO2, CLO4, CLO5, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Văn hóa Du lịch - Chapter 4
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 4: Topic 12: Orientation to develop tourism culture in Vietnam (cont.)
Topic: Offline; Teaching type: CLO2, CLO4, CLO5, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Văn hóa Du lịch - Chapter 4
- Read slides
Download: Review Chapter
Discussion
Presentation
Session 1: Topic 12: Orientation to develop tourism culture in Vietnam (cont.)
Topic: Offline; Teaching type: CLO2, CLO4, CLO5, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Văn hóa Du lịch - Chapter 4
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 2: Topic 12: Orientation to develop tourism culture in Vietnam (cont.)
Topic: Offline; Teaching type: CLO2, CLO4, CLO5, CLO6, CLO7; LO: TU
ITU: - Review TOC201
- Read textbook: Văn hóa Du lịch - Chapter 4
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 3: Quiz 3
Topic: Offline; Teaching type: CLO2, CLO4, CLO5, CLO6, CLO7; LO: U
ITU: - Review TOC201
- Read textbook: Văn hóa Du lịch - Chapter 2,3,4
- Read slides
Download: Review Part B

Session 4: Spearker/field trip
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO4, CLO5, CLO6, CLO7; LO: U
ITU: 
Download: Review iscussion
Presentation
Session 1: Spearker/field trip
Group Assignment Submisssion
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO4, CLO5, CLO6, CLO7; LO: U
ITU: 
Download: Review Chapter
Discussion
Presentation

Session 2: Group Presentation
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO4, CLO5, CLO6, CLO7; LO: U
ITU: - Review TOC201
- Read textbook
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 3: Group Presentation
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO4, CLO5, CLO6, CLO7; LO: U
ITU: - Review TOC201
- Read textbook
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 4: Group Presentation
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO4, CLO5, CLO6, CLO7; LO: U
ITU: - Review TOC201
- Read textbook
- Read slides
Download: Review Chapter
Discussion
Presentation
Session 1: Group Presentation
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO4, CLO5, CLO6, CLO7; LO: U
ITU: - Review TOC201
- Read textbook
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 2: Group Presentation
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO4, CLO5, CLO6, CLO7; LO: U
ITU: - Review TOC201
- Read textbook
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 3: Group Presentation
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO4, CLO5, CLO6, CLO7; LO: U
ITU: - Review TOC201
- Read textbook
- Read slides
Download: Review Chapter
Discussion
Presentation

Session 4: Review for Final Exam
Topic: Offline; Teaching type: CLO1, CLO2, CLO3, CLO4, CLO5, CLO6, CLO7; LO: U
ITU: - Review TOC201
- Read textbook
- Read slides
Download: Review all topic
Discussion
Q&A