[major=BBA_HM | course_id=EVN202 | syllabus_id=13619 | semester=5 | combo=HM_COM3.1 | title=Conventions and Tradeshows]
Course ID: EVN202
Title EN: Conventions and Tradeshows
Title VI: Hội nghị và Hội chợ thương mại
Credits: 3.0
Prerequisites: EVN201/EVP201
Description: -Objective: Upon the rapid growth of the meeting, expositions, events and conventions industry (MEEC), the subject is aimed to provide an introduction to the MEEC industry and an opportunity for the learner to describe, analyse and evaluate the resources required to organise an MEEC, basing on that to develop a full plan and to implement an event.
-Description: It gives a comprehensive overview of the burgeoning field of planning and producing MEEC — meetings, expositions, events, and conventions with the study of varied segments of the field, along with discussions of new trends.
-Teaching method: lecturing in combination with case study analysis, MEEC practice
Student tasks: - Class attendance is strongly encouraged. Attend at least 80% of class hours in order to be accepted to the final examination
- Actively participate in class activities
- Fulfill tasks given by instructor after class
- Use their own laptop in class only for learning purpose
- Read the textbook in advance
- Access the course website (http://flm.fpt.edu.vn) for up-to-date information and material of the course, for online supports from teachers and other students and for practicing and assessment.
Tools: Internet
Course type: traditional
Decision: 1318/QĐ-ĐHFPT dated 11/27/2025
Approved date: 2025-11-27
CLO1: To describe the profession and the structure of the MEEC industry
[1] category=Class participation and preparation; type=on-going; weight=10.0; duration=During all courses; question_type=LO7; grading_guide=; completion_criteria=; clos=>0
[2] category=Event project (Event Implementation); type=on-going; weight=20.0; duration=Slots 27,28,29; question_type=LO1, LO2, LO3, LO4, LO5, LO6, LO7; grading_guide=All chapters; completion_criteria=; clos=>0
[3] category=Event project (Proposal Presentation); type=on-going; weight=10.0; duration=Slots 25,26~ 45'/group in class; question_type=LO1, LO2, LO3, LO4, LO5, LO6, LO7; grading_guide=All chapters; completion_criteria=; clos=>0
[4] category=Event project (Written Report); type=on-going; weight=10.0; duration=Slot 26; question_type=LO1, LO2, LO3, LO4, LO5, LO6, LO7; grading_guide=All chapters; completion_criteria=; clos=>0
[5] category=Group seminar; type=on-going; weight=15.0; duration=45 ' - 60'/group in class; question_type=LO1, LO2, LO3, LO4; grading_guide=- Specialized aspects of studied topics
'- small MEEC organising practice; completion_criteria=; clos=>0
[6] category=Individual Evaluation; type=on-going; weight=5.0; duration=~1500 words or 5-7' video; question_type=LO1, LO2, LO3, LO4, LO5; grading_guide=All chapters; completion_criteria=; clos=>0
[7] category=Quiz; type=on-going; weight=10.0; duration=45 mins; question_type=LO1, LO2, LO3, LO4; grading_guide=Chapters 1-8; completion_criteria=; clos=>0
[8] category=Final Exam; type=Final exam; weight=20.0; duration=60 mins; question_type=LO1, LO2, LO3, LO4, LO5, LO6, LO7; grading_guide=All chapters; completion_criteria=; clos=4
[1] desc=Meetings, Expositions, Events, and Conventions: An Introduction to the Industry; author=Fenich G. G.; publisher=Pearson.; edition=5th; isbn=9780134735900; main=True; online=; note=
Session 1: -Course Overview
-Introduction to AI Integration in the course
-Chapter 1: Introduction to the Meetings, Expositions, Events and Conventions Industry (MEEC)
Topic: Offline; Teaching type: LO1; LO: ITU
ITU: Textbook
Slides
Materials: EVN202
Tasks: https://drive.google.com/drive/folders/1e4Z-_xtyWw8sQ5qY5pAL2Rd9vRVCAf9m?usp=sharing
Download: https://flm.fpt.edu.vn/gui/role/student/Review EVN201Discussion.

Session 2: Chapter 1: Introduction to the Meetings, Expositions, Events and Conventions Industry (MEEC)
Topic: Offline; Teaching type: LO1; LO: ITU
ITU: Textbook
Slides
Download: https://flm.fpt.edu.vn/gui/role/student/Review EVN201Discussion.

Session 3: Chapter 2: Meeting, Exhibition, Event, and Convention Organizers and Sponsors
Topic: Offline; Teaching type: LO1, LO2; LO: ITU
ITU: Textbook
Slides
Materials: EVN202
Download: Review Chapter 1
Discussion

Session 4: Chapter 2: Meeting, Exhibition, Event, and Convention Organizers and Sponsors
Topic: Offline; Teaching type: LO1, LO2; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 1
Discussion
CLO2: To critically identify the role and functions of each key player in the MEEC industry, including organisers, sponsors, DMOs, venues, contractors, destination management companies
Session 1: Chapter 2 (cont)
Seminar 1
Topic: Offline; Teaching type: LO1, LO2, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 1-2
Presentation and discussion

Session 2: Chapter 2 (cont)
Seminar 1
Topic: Offline; Teaching type: LO1, LO2, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 1-2
Presentation and discussion

Session 3: Chapter 3: Destination Marketing Organizations (DMOs)
Topic: Offline; Teaching type: LO1, LO2; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 2
Discussion

Session 4: Chapter 3: Destination Marketing Organizations (DMOs)
Topic: Offline; Teaching type: LO1, LO2; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 2
Discussion
CLO3: To examine the use of facilities for meetings and conventions
Session 1: Chapter 3 (cont)
Seminar 2
Topic: Offline; Teaching type: LO1, LO2, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 3
Presentation and discussion

Session 2: Chapter 3 (cont)
Seminar 2
Topic: Offline; Teaching type: LO1, LO2, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 3
Presentation and discussion

Session 3: Chapter 4: Meeting, Expositions, Event, and Convention Venues
Topic: Offline; Teaching type: LO1, LO2, LO3; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 3
Discussion

Session 4: Chapter 4: Meeting, Expositions, Event, and Convention Venues
Topic: Offline; Teaching type: LO1, LO2, LO3; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 3
Discussion
CLO4: To clarify the structure of and the organisation issues in the exhibition sector
Session 1: Chapter 4 (cont)
Seminar 3
Topic: Offline; Teaching type: LO1, LO2, LO3, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 4
Presentation and discussion

Session 2: Chapter 4 (cont)
Seminar 3
Topic: Offline; Teaching type: LO1, LO2, LO3, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 4
Presentation and discussion

Session 3: Chapter 5: Exhibitions
Topic: Offline; Teaching type: LO1, LO2, LO4; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 4
Discussion

Session 4: Chapter 5: Trade Shows
Topic: Offline; Teaching type: LO1, LO2, LO4; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 4
Discussion
CLO5: To analyse different planning elements in MEEC industry, including food & beverage, legal issue, technology, green issue, international issues
Session 1: Chapter 5 (cont)
Seminar 4
Topic: Offline; Teaching type: LO1, LO2, LO4, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 5
Presentation and discussion

Session 2: Chapter 5 (cont)
Seminar 4
Topic: Offline; Teaching type: LO1, LO2, LO4, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 5
Presentation and discussion

Session 3: Chapter 6: Service Contractors
Topic: Offline; Teaching type: LO1, LO2; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 5
Discussion

Session 4: Chapter 6: Student’s event project & Individual Evaluation instruction.
Topic: Offline; Teaching type: LO1, LO2; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 5
Discussion
CLO6: To develop and implement a full plan for an MEEC of different aspects
Session 1: Chapter 6 (cont)
Seminar 5
Topic: Offline; Teaching type: LO1, LO2, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 6
Presentation and discussion

Session 2: Chapter 6 (cont)
Seminar 5
Topic: Offline; Teaching type: LO1, LO2, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 6
Presentation and discussion

Session 3: Chapter 7: Destination Management Companies
Topic: Offline; Teaching type: LO1, LO2; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 6
Discussion

Session 4: Chapter 7: Destination Management Companies (cont)
Topic: Offline; Teaching type: LO1, LO2; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 6
Discussion
CLO7: To build a professional manner as an MEEC planner
Session 1: Chapter 7 (cont)
Seminar 6
Topic: Offline; Teaching type: LO1, LO2, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 7
Presentation and discussion

Session 2: Chapter 7 (cont)
Seminar 6
Topic: Offline; Teaching type: LO1, LO2, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 7
Presentation and discussion

Session 3: Chapter 8: Special Events Management
Topic: Offline; Teaching type: LO1, LO2; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 7
Discussion

Session 4: Chapter 8: Student’s event project checkpoint
Topic: Offline; Teaching type: LO1, LO2; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 7
Discussion
Session 1: Chapter 8 (cont)
Seminar 7
Topic: Offline; Teaching type: LO1, LO2, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 8
Presentation and discussion

Session 2: Chapter 8 (cont)
Seminar 7
Topic: Offline; Teaching type: LO1, LO2, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 8
Presentation and discussion

Session 3: Review chapter 1-8
Quiz chapter 1-8
Topic: Offline; Teaching type: LO1, LO2, LO3, LO4; LO: ITU
ITU: Textbook
Slides
Download: https://flm.fpt.edu.vn/gui/role/student/Review Chapter 1 - 8.Discussion

Session 4: Student’s event project checkpoint
Topic: Offline; Teaching type: LO1, LO2, LO3, LO4; LO: ITU
ITU: Textbook
Slides
Download: https://flm.fpt.edu.vn/gui/role/student/Review Chapter 1 - 8.Discussion
Session 1: Chapter 9: Food and Beverage
Topic: Offline; Teaching type: LO5, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 1-8

Session 2: Chapter 10: Legal Issues in the MEEC Industry
Topic: Offline; Teaching type: LO5, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 1-8

Session 3: Chapter 9
Event Coaching 1
Topic: Offline; Teaching type: LO5, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 9, 10
Team discussion

Session 4: Chapter 10
Event Coaching 2
Topic: Offline; Teaching type: LO5, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 9, 10
Team discussion
Session 1: Chapter 11: Technology and the MEEC Professional
Topic: Offline; Teaching type: LO5, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 11, 12

Session 2: Chapter 12: Sustainable Meetings and Events
Topic: Offline; Teaching type: LO5, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 11, 12

Session 3: Chapter 11
Event Coaching 3
Topic: Offline; Teaching type: LO5, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 11, 12
Team discussion

Session 4: Chapter 12
Event Coaching 4
Topic: Offline; Teaching type: LO5, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 11, 12
Team discussion
Session 1: Chapter 13: Planning MEEC Gatherings
Topic: Offline; Teaching type: LO5, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 13, 14

Session 2: Chapter 14: Producing Meetings and Events
Topic: Offline; Teaching type: LO5, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 13, 14

Session 3: Chap 13
Event coaching 5
Topic: Offline; Teaching type: LO5, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 13, 14
Team discussion

Session 4: Chap 14
Event coaching 6
Topic: Offline; Teaching type: LO5, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 13, 14
Team discussion
Session 1: Chapter 15: International Aspects in MEEC
Topic: Offline; Teaching type: LO5, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 15, 16

Session 2: Chapter 16: Putting It All Together
Topic: Offline; Teaching type: LO5, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 15, 16

Session 3: Chap 15
Event coaching 7
Topic: Offline; Teaching type: LO5, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 15, 16
Team discussion

Session 4: Chap 16
Event coaching 8
Topic: Offline; Teaching type: LO5, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 15, 16
Team discussion
Session 1: Student's event proposal presentation.
Topic: Offline; Teaching type: LO5, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Team presentation and discussion

Session 2: Student's event proposal presentation.
Topic: Offline; Teaching type: LO5, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Team presentation and discussion

Session 3: Student's event proposal presentation (cont)
Topic: Offline; Teaching type: LO5, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Team presentation and discussion

Session 4: Student's event proposal presentation (cont)
Written Report Submisstion
Topic: Offline; Teaching type: LO5, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Team presentation and discussion
Session 1: Event Implementation
Topic: Offline; Teaching type: LO5, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Event plan
Download: Organize the event

Session 2: Event Implementation
Topic: Offline; Teaching type: LO5, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Event plan
Download: Organize the event

Session 3: Event Implementation
Topic: Offline; Teaching type: LO5, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Event plan
Download: Organize the event

Session 4: Event Implementation
Topic: Offline; Teaching type: LO5, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Event plan
Download: Organize the event
Session 1: Event Implementation
Topic: Offline; Teaching type: LO5, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Event plan
Download: Organize the event

Session 2: Event Implementation
Topic: Offline; Teaching type: LO5, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Event plan
Download: Organize the event

Session 3: Event Implementation
Topic: Offline; Teaching type: LO5, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Event plan
Download: Organize the event

Session 4: Individual Evaluation Submission
Topic: Offline; Teaching type: LO5, LO6, LO7; LO: ITU
ITU: Textbook
Slides
Download: Review Chapter 1-15
Evaluation report writing