[major=MKT | course_id=EVN201 | syllabus_id=13620 | semester=7 | combo=MKT_COM2.1 | title=Event Planning]
Course ID: EVN201
Title EN: Event Planning
Title VI: Tổ chức sự kiện
Credits: 3.0
Prerequisites: 
Description: Overview of the event industry including conventions, expositions, and major national and international events and their operational requirements.
Student tasks: - Class attendance is strongly encouraged. Attend at least 80% of class hours in order to be accepted to the final examination
- Actively participate in class activities
- Fulfill tasks given by instructor after class
- Use their own laptop in class only for learning purpose
- Read the textbook in advance
- Access the course website (http://flm.fpt.edu.vn) for up-to-date information and material of the course, for online supports from teachers and other students and for practicing and assessment.
Tools: - Internet
Course type: traditional
Decision: 1318/QĐ-ĐHFPT dated 11/27/2025
Approved date: 2025-11-27
CLO1: Identify the key characteristics of events, events industry bodies, in order to understand the business of events management as a service activity
[1] category=Class participation and preparation; type=on-going; weight=10.0; duration=; question_type=; grading_guide=; completion_criteria=; clos=>0
[2] category=Group Assignment; type=on-going; weight=30.0; duration=; question_type=CLO1, CLO2, CLO3, CLO4, CLO5, CLO6; grading_guide=Option 1: Based on topics of studied unitsOption 2: Follow lecturer's proposal; completion_criteria=; clos=>0
[3] category=Individual assignment; type=on-going; weight=15.0; duration=90'; question_type=LO1, LO2, LO3, LO4; grading_guide=; completion_criteria=; clos=>0
[4] category=Quiz; type=on-going; weight=15.0; duration=90' in class; question_type=CLO1, CLO2, CLO3, CLO4, CLO5; grading_guide=Option 1: Quizzes will test for knowledge of subjects in the chapter assigned for that day.Option 2 (For Constructivism Approach only): Follow lecturer's proposal; completion_criteria=; clos=>0
[5] category=Final Exam; type=Final exam; weight=30.0; duration=60'; question_type=CLO1, CLO2, CLO3, CLO4, CLO5; grading_guide=The questions/ exercises will cover the lectures, class discussions, activities, exercises, and textbook.; completion_criteria=; clos=4
[1] desc=Successful Event Management: A Practical Handbook; author=Anton Shone, Bryn Pary; publisher=Cengage Publisher; edition=5th; isbn=9781473759114; main=True; online=; note=
Session 1: -Course Overview
-Introduction to AI Integration in the course
-Chapter 1 - An introduction to events
'- Introduction
'- Definitions and frameworks
- Categories and typologies
- Historical contexts and precedents
- Characteristics of events
Topic: Offline; Teaching type: LO1; LO: IT
ITU: 
Materials: EVN201
Tasks: https://drive.google.com/drive/folders/1e4Z-_xtyWw8sQ5qY5pAL2Rd9vRVCAf9m?usp=sharing
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 2: Chapter 1 - An introduction to events
'- Introduction
'- Definitions and frameworks
- Categories and typologies
- Historical contexts and precedents
- Characteristics of events
Topic: Offline; Teaching type: LO1; LO: IT
ITU: 
Materials: EVN201
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 3: Chapter 1 - An introduction to events
'- Introduction
'- Definitions and frameworks
- Categories and typologies
- Historical contexts and precedents
- Characteristics of events
Topic: Offline; Teaching type: LO1; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 4: Chapter 1 - An introduction to events
'- Introduction
'- Definitions and frameworks
- Categories and typologies
- Historical contexts and precedents
- Characteristics of events
Topic: Offline; Teaching type: LO1; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.
CLO2: Understand the scope and scale of the events business and the determinants of demand for events
Session 1: Chapter 2- Market Demand for events
- Size and scope of the events market
- Determinants and motivations
- The structure of demand for events
- Summary and references
Topic: Offline; Teaching type: LO1, LO2; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 2: Chapter 2- Market Demand for events
- Size and scope of the events market
- Determinants and motivations
- The structure of demand for events
- Summary and references
Topic: Offline; Teaching type: LO1, LO2; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 3: Chapter 3- The events buisness: supply and suppliers
'- Governmental support infrastructure, industry
associations and professional bodies
- Commercial event and event support
organizations
- Voluntary bodies, committees and
individuals
- Summary and references
Topic: Offline; Teaching type: LO1, LO2; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 4: Chapter 3- The events buisness: supply and suppliers
'- Governmental support infrastructure, industry
associations and professional bodies
- Commercial event and event support
organizations
- Voluntary bodies, committees and
individuals
- Summary and references
Topic: Offline; Teaching type: LO1, LO2; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.
CLO3: Identify the social, economic, political impact and developmental implications of running events
Session 1: Chapter 3- The events buisness: supply and suppliers
'- Governmental support infrastructure, industry
associations and professional bodies
- Commercial event and event support
organizations
- Voluntary bodies, committees and
individuals
- Summary and references
Topic: Offline; Teaching type: LO1, LO2; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 2: Chapter 3- The events buisness: supply and suppliers
'- Governmental support infrastructure, industry
associations and professional bodies
- Commercial event and event support
organizations
- Voluntary bodies, committees and
individuals
- Summary and references
Topic: Offline; Teaching type: LO1, LO2; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 3: Chapter 4- Social, economic, political and developmental implications
- Social and community implications
- Economic implications
- Political implications
- Developmental implications
- Summary and references
Topic: Offline; Teaching type: LO2, LO3; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 4: Chapter 4- Social, economic, political and developmental implications
- Social and community implications
- Economic implications
- Political implications
- Developmental implications
- Summary and references
Topic: Offline; Teaching type: LO2, LO3; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.
CLO4: Understand the planning process for events, including the budgetary organization of events, marketing, catering and technical provisions.
Session 1: Quiz 1: Chapter 1,2, 3, 4
Topic: Offline; Teaching type: ; LO: ITU
ITU: 
Download: Implement quiz

Session 2: Quiz 1: Chapter 1,2, 3, 4
Topic: Offline; Teaching type: ; LO: ITU
ITU: 
Download: Implement quiz

Session 3: Group Assignment: Event proposal part 1
Topic: Offline; Teaching type: LO1, LO2, LO3; LO: TU
ITU: 
Download: Implement group assignment

Session 4: Group Assignment: Event proposal part 1
Topic: Offline; Teaching type: LO1, LO2, LO3; LO: TU
ITU: 
Download: Implement group assignment
CLO5: Identify issues of risk management in terms of event planning, operations and the issues involved in closing down an event
Session 1: Chapter 5- Making a start and planning the
event
- Getting organized
- Organizational issues in events of varying sizes
- Event feasibility: finding and testing an idea
- The screening process
- Progressing the idea
- The planning process
- Objectives, environmental search and information-gathering
- Operational planning and demand
- Financial planning
- Marketing planning
- Getting it together
Topic: Offline; Teaching type: LO4; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 2: Chapter 5- Making a start and planning the
event
- Getting organized
- Organizational issues in events of varying sizes
- Event feasibility: finding and testing an idea
- The screening process
- Progressing the idea
- The planning process
- Objectives, environmental search and information-gathering
- Operational planning and demand
- Financial planning
- Marketing planning
- Getting it together
Topic: Offline; Teaching type: LO4; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 3: Chapter 5- Making a start and planning the
event
- Getting organized
- Organizational issues in events of varying sizes
- Event feasibility: finding and testing an idea
- The screening process
- Progressing the idea
- The planning process
- Objectives, environmental search and information-gathering
- Operational planning and demand
- Financial planning
- Marketing planning
- Getting it together
Topic: Offline; Teaching type: LO4; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 4: Chapter 5- Making a start and planning the
event
- Getting organized
- Organizational issues in events of varying sizes
- Event feasibility: finding and testing an idea
- The screening process
- Progressing the idea
- The planning process
- Objectives, environmental search and information-gathering
- Operational planning and demand
- Financial planning
- Marketing planning
- Getting it together
Topic: Offline; Teaching type: LO4; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.
CLO6: Intergrate a theoratical framework in to an event project
Session 1: Chapter 5- Making a start and planning the
event
- Getting organized
- Organizational issues in events of varying sizes
- Event feasibility: finding and testing an idea
- The screening process
- Progressing the idea
- The planning process
- Objectives, environmental search and information-gathering
- Operational planning and demand
- Financial planning
- Marketing planning
- Getting it together
Topic: Offline; Teaching type: LO4; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 2: Chapter 5- Making a start and planning the
event
- Getting organized
- Organizational issues in events of varying sizes
- Event feasibility: finding and testing an idea
- The screening process
- Progressing the idea
- The planning process
- Objectives, environmental search and information-gathering
- Operational planning and demand
- Financial planning
- Marketing planning
- Getting it together
Topic: Offline; Teaching type: LO4; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 3: Chapter 6- Training for Service
- Objectives and financial planning
- Creating a budget
- The detailed budget
- Who spends what
- Other sources of income
- Sponsorship and public funding
- Summary and references
Topic: Offline; Teaching type: LO4; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 4: Chapter 6- Training for Service
- Objectives and financial planning
- Creating a budget
- The detailed budget
- Who spends what
- Other sources of income
- Sponsorship and public funding
- Summary and references
Topic: Offline; Teaching type: LO4; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.
Session 1: Individual assignment
Topic: Offline; Teaching type: LO4, LO6; LO: TU
ITU: 
Download: Implement individual assignment

Session 2: Individual assignment
Topic: Offline; Teaching type: LO4, LO6; LO: TU
ITU: 
Download: Implement individual assignment

Session 3: Chapter 7- Event logistics and supplies
- Finding the venue
- Logistics
- Supplies, transport and distribution
- Catering
- Technical facilities
Topic: Offline; Teaching type: LO4; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 4: Chapter 7- Event logistics and supplies
- Finding the venue
- Logistics
- Supplies, transport and distribution
- Catering
- Technical facilities
Topic: Offline; Teaching type: LO4; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.
Session 1: Chapter 7- Event logistics and supplies
- Finding the venue
- Logistics
- Supplies, transport and distribution
- Catering
- Technical facilities
Topic: Offline; Teaching type: ; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 2: Chapter 7- Event logistics and supplies
- Finding the venue
- Logistics
- Supplies, transport and distribution
- Catering
- Technical facilities
Topic: Offline; Teaching type: ; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 3: Quiz 2: Chapter 5-6-7
Topic: Offline; Teaching type: ; LO: U
ITU: 
Download: Implement quiz

Session 4: Quiz 2: Chapter 5-6-7
Topic: Offline; Teaching type: ; LO: U
ITU: 
Download: Implement quiz
Session 1: Group assignment: Event proposal part 2
Topic: Offline; Teaching type: LO1, LO2, LO3, LO4; LO: TU
ITU: 
Download: Implement group assignment

Session 2: Group assignment: Event proposal part 2
Topic: Offline; Teaching type: LO1, LO2, LO3, LO4; LO: TU
ITU: 
Download: Implement group assignment

Session 3: Chapter 8- Marketing and public relations for events
- Strategies for involving the guest
- Advantages and disadvantages of guest involvement are for the organization and the guest
Topic: Offline; Teaching type: LO4; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 4: Chapter 8- Marketing and public relations for events
- Strategies for involving the guest
- Advantages and disadvantages of guest involvement are for the organization and the guest
Topic: Offline; Teaching type: LO4; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.
Session 1: Chapter 9- Risk management and legalities
- Risk management
- Plans and maps
- Legalities and insurance
- Summary and references
Topic: Offline; Teaching type: LO5; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 2: Chapter 9- Risk management and legalities
- Risk management
- Plans and maps
- Legalities and insurance
- Summary and references
Topic: Offline; Teaching type: LO5; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 3: Chapter 10- Event project management and set up issues
'- The event as a project
- Ticketing and pre-booking issues
- Operational activities
- Security: issues, personnel and a control
point
- Media handling
- Rehearsal and briefings
- Layout of entrances and visitor reception
- The event experience
Topic: Offline; Teaching type: LO5; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 4: Chapter 10- Event project management and set up issues
'- The event as a project
- Ticketing and pre-booking issues
- Operational activities
- Security: issues, personnel and a control
point
- Media handling
- Rehearsal and briefings
- Layout of entrances and visitor reception
- The event experience
Topic: Offline; Teaching type: LO5; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.
Session 1: Chapter 11- The organization manager and the team: during the event
- Organization
- Organizational effectiveness
- Staffing: professional or volunteer management?
- Factors influencing the number and type of staff
- Finding staff
- Running the event on the day
- Organization and briefing of staff, stewards
and volunteers
Topic: Offline; Teaching type: LO5, LO6; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 2: Chapter 11- The organization manager and the team: during the event
- Organization
- Organizational effectiveness
- Staffing: professional or volunteer management?
- Factors influencing the number and type of staff
- Finding staff
- Running the event on the day
- Organization and briefing of staff, stewards
and volunteers
Topic: Offline; Teaching type: LO5, LO6; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 3: Chapter 11- The organization manager and the team: during the event
- Organization
- Organizational effectiveness
- Staffing: professional or volunteer management?
- Factors influencing the number and type of staff
- Finding staff
- Running the event on the day
- Organization and briefing of staff, stewards
and volunteers
Topic: Offline; Teaching type: LO5, LO6; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 4: Chapter 11- The organization manager and the team: during the event
- Organization
- Organizational effectiveness
- Staffing: professional or volunteer management?
- Factors influencing the number and type of staff
- Finding staff
- Running the event on the day
- Organization and briefing of staff, stewards
and volunteers
Topic: Offline; Teaching type: LO5, LO6; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.
Session 1: Progress Group Assignment: event proposal part 3
Topic: Offline; Teaching type: LO1, LO2, LO3, LO4, LO5, LO6; LO: TU
ITU: 
Download: Implement group assignment

Session 2: Progress Group Assignment: event proposal part 3
Topic: Offline; Teaching type: LO1, LO2, LO3, LO4, LO5, LO6; LO: TU
ITU: 
Download: Implement group assignment

Session 3: Chapter 12- Close-down, evaluation and legacies
- Close-down
- Evaluation
- Divestment and legacies
- The life expiry of events
Topic: Offline; Teaching type: LO5, LO6; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 4: Chapter 12- Close-down, evaluation and legacies
- Close-down
- Evaluation
- Divestment and legacies
- The life expiry of events
Topic: Offline; Teaching type: LO5, LO6; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.
Session 1: Chapter 12- Close-down, evaluation and legacies
- Close-down
- Evaluation
- Divestment and legacies
- The life expiry of events
Topic: Offline; Teaching type: LO5, LO6; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 2: Chapter 12- Close-down, evaluation and legacies
- Close-down
- Evaluation
- Divestment and legacies
- The life expiry of events
Topic: Offline; Teaching type: LO5, LO6; LO: IT
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Discussion, Exercises.

Session 3: Field trip or guest speaker
Topic: Offline; Teaching type: LO10; LO: TU
ITU: 
Download: Discussion

Session 4: Field trip or guest speaker
Topic: Offline; Teaching type: LO10; LO: TU
ITU: 
Download: Discussion
Session 1: Presentation day
Topic: Offline; Teaching type: LO1, LO2, LO3, LO4, LO5, LO6, LO7, LO8, LO9, LO10; LO: 
ITU: 
Download: Presentation, Q&A

Session 2: Presentation day
Topic: Offline; Teaching type: LO1, LO2, LO3, LO4, LO5, LO6, LO7, LO8, LO9, LO10; LO: 
ITU: 
Download: Presentation, Q&A

Session 3: Presentation day
Topic: Offline; Teaching type: LO1, LO2, LO3, LO4, LO5, LO6, LO7, LO8, LO9, LO10, LO11; LO: 
ITU: 
Download: Presentation, Q&A

Session 4: Presentation day
Topic: Offline; Teaching type: LO1, LO2, LO3, LO4, LO5, LO6, LO7, LO8, LO9, LO10, LO12; LO: 
ITU: 
Download: Presentation, Q&A
Session 1: Presentation day
Topic: Offline; Teaching type: LO1, LO2, LO3, LO4, LO5, LO6, LO7, LO8, LO9, LO10, LO13; LO: 
ITU: 
Download: Presentation, Q&A

Session 2: Presentation day
Topic: Offline; Teaching type: LO1, LO2, LO3, LO4, LO5, LO6, LO7, LO8, LO9, LO10, LO14; LO: 
ITU: 
Download: Presentation, Q&A

Session 3: REVIEW AND QUIZ 3: CHAPTER 9-11
Topic: Offline; Teaching type: ; LO: 
ITU: 
Download: Implement quiz, discussion

Session 4: REVIEW AND QUIZ 3: CHAPTER 9-11
Topic: Offline; Teaching type: ; LO: 
ITU: 
Download: Implement quiz, discussion