[major=BBA_IB | course_id=IBS301m | syllabus_id=12375 | semester=5 | combo=core | title=International Business Strategy]
Course ID: IBS301m
Title EN: International Business Strategy
Title VI: Chiến lược kinh doanh quốc tế
Credits: 3.0
Prerequisites: IBI101
Description: This Course is based on the Coursera Specialization "Business Strategy", which covers both the dynamics and the global aspects of strategic management. Students will learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy.

The course is divided into two parts. In the first part, students will develop their ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. The course will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools students need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.

In the second part, students will advance their strategic analysis skills, by learning the tools to analyze strategy across time (competitive dynamics), industries (corporate strategy), geographies (international strategy), and institutions (non-market strategy). The course will introduce the tools students need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices.

A key feature of this course is the integration of artificial intelligence (AI) tools and applications, enabling students to generate ideas or structure for their analysis and assist with editing and enhancing clarity while maintaining the student's critical thingking and originality.
Student tasks: - Must attend at least 80% of contact slots in order to be accepted to the final examination.
- Responsible to do all exercises, assignments and labs given by instructor in class or at home and submit on time
- Use laptop in class only for learning purpose
- Promptly access to the FU CMS at http://flm.fpt.edu.vn for up-to-date course information
Tools: - Internet connexion, laptop
Course type: coursera_hybrid
Decision: 1363/QĐ-ĐHFPT dated 12/06/2024
Approved date: 2024-12-06
CLO1: Make use of the SWOT, competitor and environmental analysis tools
[1] category=Assignment 1; type=on-going; weight=15.0; duration=; question_type=1,2,3,4; grading_guide=Option 1: Test students' ability to understand and apply the skills and knowledge of the delivered units; completion_criteria=; clos=>0
[2] category=Assignment 2; type=on-going; weight=15.0; duration=; question_type=5,6,7,8; grading_guide=Option 1: Test students' ability to understand and apply the skills and knowledge of the delivered units; completion_criteria=; clos=>0
[3] category=Class participation and preparation; type=on-going; weight=10.0; duration=; question_type=; grading_guide=Option 1: Test students' ability to understand and apply the skills and knowledge of the delivered units; completion_criteria=; clos=>0
[4] category=Progress test 1; type=on-going; weight=15.0; duration=45; question_type=1,2,3,4; grading_guide=Option 1: Test the acquainted knowledge which student obtained in the delivered chapters.; completion_criteria=; clos=>0
[5] category=Progress test 2; type=on-going; weight=15.0; duration=45; question_type=5,6,7,8; grading_guide=Option 1: Test the acquainted knowledge which student obtained in the delivered chapters.; completion_criteria=; clos=>0
[6] category=Final project group presentation; type=Final exam; weight=30.0; duration=17-20; question_type=1,2,3,4,5,6,7,8; grading_guide=Test students' ability to understand and apply the skills and knowledge of the delivered units; completion_criteria=; clos=4
[1] desc=Foundations of Business Strategy
'https://www.coursera.org/learn/uva-darden-foundations-business-strategy; author=; publisher=Coursera; edition=; isbn=; main=True; online=True; note=
[2] desc=Advanced Business Strategy
https://www.coursera.org/learn/uva-darden-advanced-business-strategy?specialization=business-strategy; author=; publisher=Coursera; edition=; isbn=; main=True; online=True; note=
[3] desc=IBS301m-AI Use Guidelines; author=; publisher=; edition=; isbn=; main=True; online=; note=Available at Schedule sheet
Session 1: Course Introduction
Course 1: Foundations of Business Strategy
Introduction to Strategic Analysis
Topic: Offline; Teaching type: LO1; LO: 
ITU: Coursera materials:
https://www.coursera.org/learn/uva-darden-foundations-business-strategy/home/week/1
https://www.coursera.org/learn/uva-darden-foundations-business-strategy/supplement/7zMIt/course-requirements
https://www.coursera.org/learn/uva-darden-foundations-business-strategy/supplement/66qMQ/get-to-know-your-classmates
https://www.coursera.org/learn/uva-darden-foundations-business-strategy/supplement/Cqem9/using-the-discussion-forums
Download: - Read materials
- Provide introduction to the course as a whole
- Introduce students to the format of the course
- Students are divided into groups of up to 5 people to work on the final project
- Introduce students to the format and requirements of the final project

Session 2: Reading: Course Overview
Reading: Course Requirements
Reading: Get to know your classmates
Reading: Using the Discussion Forums
Topic: Offline; Teaching type: LO1; LO: 
ITU: Coursera materials:
https://www.coursera.org/learn/uva-darden-foundations-business-strategy/home/week/1
https://www.coursera.org/learn/uva-darden-foundations-business-strategy/supplement/7zMIt/course-requirements
https://www.coursera.org/learn/uva-darden-foundations-business-strategy/supplement/66qMQ/get-to-know-your-classmates
https://www.coursera.org/learn/uva-darden-foundations-business-strategy/supplement/Cqem9/using-the-discussion-forums
Download: - Read materials
- Provide introduction to the course as a whole
- Introduce students to the format of the course
- Students are divided into groups of up to 5 people to work on the final project
- Introduce students to the format and requirements of the final project

Session 3: Lessons
Video: An introduction to strategic analysis
Video: Strategic Analysis
Video: The strategist's challenge
Topic: Offline; Teaching type: LO1; LO: 
ITU: https://www.coursera.org/learn/uva-darden-foundations-business-strategy/lecture/tkSkY/an-introduction-to-strategic-analysis
https://www.coursera.org/learn/uva-darden-foundations-business-strategy/lecture/2U1pb/strategic-analysis
https://www.coursera.org/learn/uva-darden-foundations-business-strategy/lecture/nHh81/the-strategists-challenge
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts

Session 4: Video: Fundamental Principle of Business Strategy
Video: Competitive Markets
Topic: Offline; Teaching type: LO1; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts
CLO2: Assess an industry's structure and how the competitive dynamics in an industry affect profitability
Session 1: Video: A little calculus
Video: Two perspectives on economic rents
Topic: Offline; Teaching type: LO1; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts

Session 2: Video: Module Lessons
Tools:
Video: Strategist's toolkit: SWOT
Topic: Offline; Teaching type: LO1; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts

Session 3: Video: Strategist's toolkit: Competitor Analysis
Video: Strategist's toolkit: Environmental Analysis
Topic: Offline; Teaching type: LO1; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts

Session 4: Case study: Google Inc: Buy, Sell, or Hold?
Case Study Debrief: Video: Google Case study debrief
Topic: Offline; Teaching type: LO1; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Read materials/transcripts for further understanding- Work on case study
CLO3: Create a capabilities analysis and apply this analysis in decision making
Session 1: Course 1: Foundations of Business Strategy
Analyzing Industry Structure Lessons
Video: Analyzing Industry Structure
Video: Threat of Entry, Part 1
Topic: Offline; Teaching type: LO2; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts

Session 2: Video: Threat of Entry, Part 2
Video: Threat of Substitutes
Topic: Offline; Teaching type: LO2; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts

Session 3: Video:
Barganining Power of Buyers, Part 1
Bargaining Power of Buyers, Part 2
Bargaining Power of Suppliers
Topic: Offline; Teaching type: LO2; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts

Session 4: Intensity of Rivalry
Module lessons
Group submit selection of company for the final project to instructor to be approved
Topic: Offline; Teaching type: LO2; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts
CLO4: Analyze the advantages and disadvantages of four generic competitive positions
Session 1: Tools
Video: Strategist's toolkit: 5 forces analysis
Topic: Offline; Teaching type: LO2; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts

Session 2: Case study: Redhook Brewing Company
Video: Redhook Brewing company case study debrief
Topic: Offline; Teaching type: LO2; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Read materials/transcripts for further understanding- Work on case study

Session 3: Course 1: Foundation of Business Strategy
Analyzing Firm Capabilities
Lessons
Video: Analyzing Firm Capabilities
Topic: Offline; Teaching type: LO3; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts

Session 4: Video: Value Chain
Video: Alignment
Topic: Offline; Teaching type: LO3; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts
CLO5: Define the dynamics of competition, the competitive life cycle, and strategies to survive and thrive through industry disruption
Session 1: Video: Sustainability: Imitation
Video: Sustainability: Durability
Topic: Offline; Teaching type: LO3; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts

Session 2: Video:
Building Capabilities
Module Lessons
Topic: Offline; Teaching type: LO3; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts

Session 3: Tools
Video: Strategist's Toolkit: Capabilities Analysis
Topic: Offline; Teaching type: LO3; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts

Session 4: Case study: Apple (Computer) Inc
Case study Debrief: Video Apple Case study debrief
Topic: Offline; Teaching type: LO3; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Read materials/transcripts for further understanding- Work on case study
CLO6: Explain internationalization strategies, how, where and when to enter foreign markets, and foreign direct investment
Session 1: Course 1: Foundations of Business Strategy
Determining Competitive Position Lessons
Video:
Determining Competitive Positioning
Topic: Offline; Teaching type: LO4; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts

Session 2: Video:
Generic Competitive Positions, Part 1
Generic Competitive Positions, Part 2
Topic: Offline; Teaching type: LO4; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts

Session 3: Video:
Mapping Competitive Positions
Which position is best?
Topic: Offline; Teaching type: LO4; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts

Session 4: Video: Module lessons
Tools
Video: Strategist's toolkit: Strategy maps
Topic: Offline; Teaching type: LO4; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts
CLO7: Explain how businesses compete across industries, the value of being in different markets, and the right degree of diversification
Session 1: Case study: Piaggio
Topic: Offline; Teaching type: LO1, LO2, LO3, LO4; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Read materials/transcripts for further understanding- Work on case study

Session 2: Submit Course 1 Assignment
Review
Topic: Offline; Teaching type: LO1, LO2, LO3, LO4; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Complete the assignment according to the instructions on Coursera. Then, submit the work to the instructor to be graded.

Session 3: Progress Test 1
Topic: Offline; Teaching type: LO1, LO2, LO3, LO4; LO: 
ITU: 
Download: -Take the test in-class

Session 4: Course 2: Advanced Business Strategy
Course Introduction
Dynamic Strategy
Reading: Course Overview
Reading: Course Requirements
Reading: Get to know your classmates
Reading: Using the Discussion Forums
Topic: Offline; Teaching type: LO5; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts
CLO8: Assess stakeholder management and understand how engaging with non capital stakeholders can create value
Session 1: Lessons:
Video:
Introduction to strategy over time
The dynamic capabilities perspective
Topic: Offline; Teaching type: LO5; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts

Session 2: Video:
Introduction to the competitive life cycle
Competitive life cycle: common patterns
Topic: Offline; Teaching type: LO5; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts

Session 3: Video:
Why incumbent firms fail or survive
Competitive life cycle analysis
Topic: Offline; Teaching type: LO5; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts

Session 4: Video: Module lessons
Tools: Strategist's toolkit: Competitive life cycle analysis
Topic: Offline; Teaching type: LO5; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts
Session 1: Case study: Reading: Sony Playstation 4: Aim and fire
Case study debrief: Video: Sony Playstation 4 Case Debrief
Topic: Offline; Teaching type: LO5; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Read materials/transcripts for further understanding- Work on case study

Session 2: Course 2: Advanced Business Strategy
International Strategy
Lessons
Video: Introduction to International Strategy
Topic: Offline; Teaching type: LO6; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts

Session 3: Video:
Patterns of Internationalization
Where to compete
Topic: Offline; Teaching type: LO6; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts

Session 4: Video
Entering Foreign Markets: Exporting
Entering foreign markets: Licensing and Alliances
Topic: Offline; Teaching type: LO6; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts
Session 1: Entering foreign markets: Foreign direct investment
Foreign direct investment: Entry mode
Topic: Offline; Teaching type: LO6; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts

Session 2: Module lessons
Tools:
Video: strategist's tookit: Internationalization Analysis
Topic: Offline; Teaching type: LO6; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts

Session 3: Case study: Reading: Orascom Telecom Holding: Wind and Weather
Topic: Offline; Teaching type: LO6; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Read materials/transcripts for further understanding- Work on case study

Session 4: Course 2: Advanced Business Strategy
Diversification Strategy
Lessons
Video:
Introduction to competing across industries
Topic: Offline; Teaching type: LO7; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts
Session 1: Video:
Financial reasons to diversify
Operational reasons to diversify
Strategic reasons to diversify
Topic: Offline; Teaching type: LO7; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts

Session 2: Video:
Why firms exist: theory of the firm
Limits on firm scope
Topic: Offline; Teaching type: LO7; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts

Session 3: Video:
The right degree of diversification
Module lessons
Topic: Offline; Teaching type: LO7; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts

Session 4: Tools
Video: Strategist's toolkit: Diversification Matrices
Topic: Offline; Teaching type: LO7; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts
Session 1: Case study: Reading: Walt Disney Co: Mickey Mouse or Media Mammoth?
Video: Walt Disney Co Case Debrieft
Topic: Offline; Teaching type: LO7; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Read materials/transcripts for further understanding- Work on case study

Session 2: Course 2: Advanced Business Strategy
Stakeholder Strategy
Lessons:
Video: Introduction to Stakeholder Strategy
Creating value for stakeholders
Topic: Offline; Teaching type: LO8; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts

Session 3: Video:
Aligning key stakeholders
Aligning secondary stakeholders
Topic: Offline; Teaching type: LO8; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts

Session 4: Video:
Value creation and your values
Module lessons
Topic: Offline; Teaching type: LO8; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Watch/rewatch videos- Read materials/transcripts for further understanding- Do in-lesson quizzes- Discuss key concepts
Session 1: Tools
Video: Strategist’s Toolkit: Stakeholder Analysis
Topic: Offline; Teaching type: LO8; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/Complete the assignment according to the instructions on Coursera. Then, submit the work to the instructor to be graded.

Session 2: Case study: Reading
GE Healthcare in India: An (Ultra) Sound Strategy?
Case study Debrief: Video: GE Healthcare India Case Debrief
Topic: Offline; Teaching type: LO8; LO: 
ITU: 
Download: https://flm.fpt.edu.vn/gui/role/student/- Read materials/transcripts for further understanding- Work on case study

Session 3: Submit Course 2 Assignment
Review
Topic: Offline; Teaching type: LO5, LO6, LO7, LO8; LO: 
ITU: 
Download: - Review key concepts introduced throughout the course

Session 4: Progress Test 2
Topic: Offline; Teaching type: LO5, LO6, LO7, LO9; LO: 
ITU: 
Download: -Take the test in-class
Session 1: Review and Preparation for Final Project
Topic: Offline; Teaching type: ; LO: 
ITU: 
Download: - Submit presentation outline to instructor for review and feedback

Session 2: Review and Preparation for Final Project
Topic: Offline; Teaching type: ; LO: 
ITU: 
Download: - Submit presentation outline to instructor for review and feedback

Session 3: Final Project Presentation
Topic: Offline; Teaching type: LO1, LO2, LO3, LO4, LO5, LO6, LO7, LO6; LO: 
ITU: 
Download: Students conduct the presentation in groups of 3 to 5

Session 4: Final Project Presentation
Topic: Offline; Teaching type: LO1, LO2, LO3, LO4, LO5, LO6, LO7, LO7; LO: 
ITU: 
Download: Students conduct the presentation in groups of 3 to 5
Session 1: Final Project Presentation
Topic: Offline; Teaching type: LO1, LO2, LO3, LO4, LO5, LO6, LO7, LO8; LO: 
ITU: 
Download: Students conduct the presentation in groups of 3 to 5

Session 2: Final Project Presentation
Topic: Offline; Teaching type: LO1, LO2, LO3, LO4, LO5, LO6, LO7, LO9; LO: 
ITU: 
Download: Students conduct the presentation in groups of 3 to 5

Session 3: Final Project Presentation
Topic: Offline; Teaching type: LO1, LO2, LO3, LO4, LO5, LO6, LO7, LO8; LO: 
ITU: 
Download: Students conduct the presentation in groups of 3 to 5

Session 4: Final Project Presentation
Topic: Offline; Teaching type: LO1, LO2, LO3, LO4, LO5, LO6, LO7, LO9; LO: 
ITU: 
Download: Students conduct the presentation in groups of 3 to 5