Contemporary issues in hotel and tourism management (CIH201)
Vietnamese title: Các vấn đề đương đại ngành khách sạn, du lịch
Credits: 3
Prerequisites: HMO102

Description:
This course provides a comprehensive understanding of the evolution, transformation, and future directions of the Hospitality and Tourism industries. It highlights the interconnectedness between traditional issues—such as overtourism, crisis management, destination recovery, and the sharing economy—and emerging innovations driven by Artificial Intelligence (AI), Big Data, and sustainable practices.

Students will explore how these forces collectively shape management, marketing, and service delivery, as well as their ethical and social implications. Key themes include environmental sustainability, digital transformation, AI in guest experience design, and data-driven decision-making.

Throughout the course, students will engage with AI-based platforms (e.g., ChatGPT, Perplexity AI, Excel Copilot, and Beautiful.ai) to conduct research, analyse data, and present findings through interactive formats. The course emphasizes experiential learning, collaboration, and critical reflection, helping students bridge theory and practice to develop adaptive and future-ready competencies in the global hospitality landscape.

Learning outcomes:
Research, identify and describe the comtempory issues of tourism and hospitality
Interpret, discuss and debat the issues with their own arguments
Select, evaluate reference materials and incorporate them appropriately into group work
Convey understandable information to the audience and convince them with logical reasoning
Organize interesting activities to convey ideas and concepts
Develop independent thinking, analytical capacity and eloquence
Develop brainstorming, communication, responsibility in team corporation.
Apply basic principles of artificial intelligence (AI) in hospitality and tourism to solve simple problems, and perform essential tasks using AI tools effectively.

Student tasks:
- Students must attend at least 80% of contact slots in order to be accepted to the final examination.
- Student is responsible to do all exercises, assignments and labs given by instructor in class or at home and submit on time
- Use laptop in class only for learning purpose
- Promptly access to http://flm.fpt.edu.vn for up-to-date course information>

Tools:
Internet sources & AI tools ( Students are encouraged to use, Notion AI, SciSpace, and Elicit for self-study, concept explanation, and summarizing trends. For data analysis in hospitality, tools like Excel Copilot, Wolfram Alpha, and ChatGPT Code Interpreter help visualize industry statistics.)

Materials:
description: Contemporary Tourism: An International Approach (Fifth Edition)
author: Chris Cooper, C. Michael Hall
publisher: Goodfellow Publishers
published_date: 2022
edition: 5th
isbn: 978-1-915097-17-0
description: Sustainability in the Hospitality Industry: Principles of Sustainable Operations
author: Willy Legrand, Joseph S. Chen, Gabriel C. M. Laeis
publisher: Routledge
published_date: 2022
edition: 4th
isbn: 9780367532505
description: Artificial Intelligence for Smart Technology in the Hospitality and Tourism Industry
author: Vinod Kumar Shukla, Amit Verma, Jean Paolo G. Lacap
publisher: Routledge
published_date: 2024
edition: 1st
isbn: 9781774914908
description: Group Evaluation Form for Instructor: https://drive.google.com/drive/folders/1Ewve8owoERs-gmaKt_w9yNBYAaSvkmfV
author: Many Sources
description: Group Evaluation Form for Others groups: https://drive.google.com/drive/folders/1Ewve8owoERs-gmaKt_w9yNBYAaSvkmfV
author: Many Sources
description: Individual Evaluation Form for Instructor: https://drive.google.com/drive/folders/1Ewve8owoERs-gmaKt_w9yNBYAaSvkmfV
author: Many Sources
description: Topics References: https://drive.google.com/drive/u/0/folders/1SXMTSL1wVXFym3pA2LiBpy7wR57PQnE3
author: Many Sources

Assessments:
category: Group activities
type: on-going
weight: 60.0
duration: Option 1: 30'Option 2 (For Constructivism Approach only): Follow lecturer's proposal
question_type: CLO1, CLO2, CLO3, CLO4, CLO5, CLO6, CLO7
no_question: Option 1:Free style actitivities (Seminar, Theory review, Case study review, Workshop, Games, Quizzes, Debat, Role play, Q&A…)Option 2 (For Constructivism Approach only): Follow lecturer's proposal
knowledge_and_skill: Option 1:8 activites/groupOption 2 (For Constructivism Approach only): Follow lecturer's proposal
grading_guide: The presentation must cover a specific aspect of the topic mentioned and demonstrate the integration of AI tools (such as ChatGPT, Canva AI, Gemini, Copilot, etc.) to support content creation, data analysis, visualization, or idea development.

Option 2 (For Constructivism Approach only):
Follow lecturer's proposal, encouraging students to apply AI-assisted exploration and reflection as part of their constructivist learning process.
note: Option 1:
For each topic, each group (4–6 students) will choose an aspect to introduce in different forms such as presentation, case study, workshop, discussion, quiz, games (crossword puzzles, Q&A..), role play... to convey knowledge to other groups in the class.
Students are encouraged to integrate AI tools (e.g., ChatGPT, Canva AI, Gemini, Copilot, or other generative AI applications) to support research, idea generation, content creation, visual design, data visualization, or simulation activities during preparation and presentation.
With controversial topics, teams can conduct a 1–1 debate on an issue, optionally using AI to simulate arguments, gather contrasting perspectives, or analyze bias.

Each topic lasts 3–4 slots:

Slot 1: General understanding of topics and topic selection by groups.

Slot 2: Groups work, discuss, and use AI tools for research and content development.

Slots 3–4: Group presentations and peer learning.

Scoring recommended (see evaluation forms):

50% by lecturer (50% group, 50% individual)

50% by other groups

Option 2 (For Constructivism Approach only):
Follow lecturer's proposal, with an emphasis on AI-assisted exploration and reflection, where students co-construct knowledge using digital and AI-supported inquiry tools.
category: Participation
type: on-going
weight: 10.0
duration: Option 1: During all courseOption 2 (For Constructivism Approach only): Follow lecturer's proposal
no_question: Option 1:Each student shoud make at least 1 individual presentation/ case analysis during the course in front of the classOption 2 (For Constructivism Approach only): Follow lecturer's proposal
note: Option 1:
Participation grade will be given based on students' preparation, and quantity as well as quality of participation in classroom; quality of participation is demonstrated through asking relevant questions, making statements that add to and facilitate class discussion, and builds upon others’ comments. Class preparation and pre-reading before lecture will be assessed upon individuals' understanding and ability to answer questions in the class. Individuals will be called up randomly to be assessed.
Option 2 (For Constructivism Approach only): Follow lecturer's proposal
category: Final exam
type: Final exam
weight: 30.0
duration: 60 minutes
question_type: CLO1
no_question: MCQs
knowledge_and_skill: 50 MCQs
grading_guide: All topics
note: The final exam accounts for 30% of the total grade, consisting of multiple-choice questions that assess students’ comprehensive understanding of all course topics.
It covers both traditional issues (overtourism, crisis management, recovery, sharing economy) and emerging trends (AI, Big Data, sustainability, innovation, and digital transformation) shaping the future of the hospitality and tourism industry.

Schedule:
session: Introduction to the course:
-The course learning outcomes
-Schedule guidlines: 8 topics
-Grading structure guidlines
-Group activities guidlines
-Teaching and learning method
learning_outcomes: ITU
session: Topic 1: Smart Hospitality: AI Applications in Hotel & Comtemparary in Tourism ( global tourism trends, emerging challenges, and management responses in a changing industry; sustainability, SIT, specialty tourism)
learning_outcomes: TU
session: Topic 1 (cont)
Group discussion and working
learning_outcomes: TU
session: Topic 1 (cont)
Group discussion and working
learning_outcomes: TU
session: Topic 1 (cont)
Activity 1
learning_outcomes: TU
session: Topic 1 (cont)
Activity 1
learning_outcomes: TU
session: Topic 1 (cont)
Activity 1
learning_outcomes: TU
session: Topic 1 (cont)
Activity 1
learning_outcomes: TU
session: Topic 2: Tourism and Sustainable Development
-What is sustainable?
-What is sustainable development? ( tourism and hospitality)
learning_outcomes: ITU
session: Topic 2: Tourism and Sustainable Development
The 17 SGDs?
-What is sustainable tourism development?
+Biodiversity
+Climate Action
+Global Tourism Plastics Initiative
+Hotel Energy Solutions
+Resource Efficiency
+Travel facilitation
-Eco tourism
learning_outcomes: ITU
session: Topic 2 (cont)
Group discussion and working
learning_outcomes: TU
session: Topic 2 (cont)
Group discussion and working
learning_outcomes: TU
session: Topic 2 (cont)
Activites 2
learning_outcomes: TU
session: Topic 2 (cont)
Activites 2
learning_outcomes: TU
session: Topic 2 (cont)
Activites 2
learning_outcomes: TU
session: Topic 2 (cont)
Activites 2
learning_outcomes: TU
session: Topic 3: Contemporary Tourism Marketing_ Contemporary tourism product ( tourism product, tourism product life cycle, experience economy)
learning_outcomes: ITU
session: Topic 3: Contemporary Tourism Marketing_ Contemporary tourism product ( Comtemporary tourism marketing approaches, marketing thought, social media in tourism, changing consumer behavior in the digital era)
learning_outcomes: ITU
session: Topic 3 (cont)
Activites 3
learning_outcomes: TU
session: Topic 3 (cont)
Activites 3
learning_outcomes: TU
session: Topic 3 (cont)
Activites 3
learning_outcomes: TU
session: Topic 3 (cont)
Activites 3
learning_outcomes: TU
session: Topic 4: Contemporary in tourism product market ( experience economy)
learning_outcomes: ITU
session: Topic 4: Contemporary in tourism product market ( experience economy)
learning_outcomes: ITU
session: Topic 4 (cont)
Activites 4
learning_outcomes: TU
session: Topic 4 (cont)
Activites 4
learning_outcomes: TU
session: Topic 4 (cont)
Activites 4
learning_outcomes: TU
session: Topic 4 (cont)
Activites 4
learning_outcomes: TU
session: Topic 4 (cont)
Activites 4
learning_outcomes: TU
session: Topic 4 (cont)
Activites 4
learning_outcomes: TU
session: Topic 5: Sharing economy & New business model ( case study Airbnb)
learning_outcomes: ITU
session: Topic 5: Sharing economy & New business model ( The globalising contemporary tourism
industry)
learning_outcomes: ITU
session: Topic 5 (cont)
Group discussion and working
learning_outcomes: TU
session: Topic 5 (cont)
Group discussion and working
learning_outcomes: TU
session: Topic 5 (cont)
Activities
learning_outcomes: TU
session: Topic 5 (cont)
Activities
learning_outcomes: TU
session: Topic 5 (cont)
Activities
learning_outcomes: TU
session: Topic 5 (cont)
Activities
learning_outcomes: TU
session: Topic 6: AI-driven Data Analytics in Hospitality ( how technology is transforming core hotel functions, strategic decision‑making; consumer behaviour, marketing, operations, IT and analytics)
learning_outcomes: ITU
session: Topic 6: AI-driven Data Analytics in Hospitality( casestudy)
learning_outcomes: ITU
session: Topic 6 (cont)
Activities
learning_outcomes: TU
session: Topic 6 (cont)
Activities
learning_outcomes: TU
session: Topic 6 (cont)
Activities
learning_outcomes: TU
session: Topic 6 (cont)
Activities
learning_outcomes: TU
session: Topic 7: Overtourism
- Definition, concept & Features
- Benefits of Community Tourism
learning_outcomes: ITU
session: Topic 7: Overtourism
- How can develop the community tourism ?
- Some new concepts of Community Tourism
- Community Tourism and its impacts on restructuring and redistributing of labor
learning_outcomes: ITU
session: Topic 7 (cont)
Group discussion and working
learning_outcomes: TU
session: Topic 7 (cont)
Group discussion and working
learning_outcomes: TU
session: Topic 7 (cont)
Actitivies 7
learning_outcomes: TU
session: Topic 7 (cont)
Actitivies 7
learning_outcomes: TU
session: Topic 7 (cont)
Actitivies 7
learning_outcomes: TU
session: Topic 7 (cont)
Actitivies 7
learning_outcomes: TU
session: Topic 8: Designing the Future Hotel: Technology, Wellness, and Experience & Crisis Management and Tourism Recovery
learning_outcomes: ITU
session: Topic 8: Designing the Future Hotel: Technology, Wellness, and Experience & Crisis Management and Tourism Recovery
learning_outcomes: ITU
session: Topic 8 (cont)
Group discussion and working
learning_outcomes: TU
session: Topic 8 (cont)
Group discussion and working
learning_outcomes: TU
session: Topic 8 (cont)
Actitivies 8
learning_outcomes: TU
session: Topic 8 (cont)
Actitivies 8
learning_outcomes: TU
session: Topic 8 (cont)
Actitivies 8
learning_outcomes: TU
session: Topic 8 (cont)
Actitivies 8
learning_outcomes: TU