Advanced Business Communication (SSB201)
Credits: 3
Prerequisites: SSG103/SSG104

Description:
This course addresses the fundamental elements of communication in business environment to equip learners with essential communication tools to ensure success for both individuals and organization.
Upon the completion of this course, the learners will be able to:
(1) communicate effectively in writing the basic and practical business correspondence including emails and letters to internal and external customers (peers, subordinates, superiors, customers, partners, suppliers, and other stakeholders.
(2) communicate effectively in speaking in different business contexts including socialization, staff meetings, meetings with customers and partners where the learners may play the role of participants or presenters. (3) successfully present their ideas of major research/problem solving in form of business report and presentation.
(4) personalize their communication style to enhance communicative effects and leave good impresson on readers/audience
(5) communicate effectively in job preparation

Learning outcomes:
Explain principles of design thinking and applications to business
Understand the business and Social Customs
Create the business communication skills into a project.
Understand concepts of business communication and how to deliver the message to the audience
Evaluate the effectiveness of writing
Apply how to write effectively
Explain and apply business presentation.
Remember intrapersonal and Interpersonal Business Communication
State how routine and negative communications
Understand cross-cultural and international business communications
Analyse business etiquette

Student tasks:
- Students must attend at least 80% of contact slots in order to be accepted to the final examination.
- Student is responsible to do all exercises, assignments and labs given by instructor in class or at home and submit on time
- Use laptop in class only for learning purpose

Tools:
- Internet

Materials:
description: Business communication for success
author: Anonymous
publisher: University of Minnesota i
published_date: 2015
edition: 2th
note: https://open.umn.edu/opentextbooks/textbooks/8
description: Intercultural Business Communication
author: Lillian H. Chaney & Jeanette S. Martin
publisher: Pearson
published_date: 2014
edition: 6th
note: https://idoc.pub/documents/intercultural-business-communication-d47evvqe12n2
description: Design thinking
author: Bridget McGraw, Julie Joslin
publisher: www.oercommons.org
published_date: 2017
note: https://www.oercommons.org/authoring/1686-design-thinking-for-11th-graders/view?fbclid=IwAR3Lw-xvHH_52xn9YrGyG-1Z29wzpMJCLoLrZnp_8nVTULqioiwmHkcuq44
description: '- PowerPoint Slides

Assessments:
category: Group asm 1
type: on-going
weight: 10.0
duration: OP1: 90'
OP2 (For Constructivism Approach only): Follow lecturer's proposal
question_type: LO1, LO2, LO3, LO11
no_question: OP1: Presentation: Present the plan of the group's business or communication project (from slot 1 & 2).
OP2 (For Constructivism Approach only): Follow lecturer's proposal
knowledge_and_skill: OP1: 1
OP2 (For Constructivism Approach only): Follow lecturer's proposal
grading_guide: technical aspect of studied topics
note: as required by syllabus
category: Group asm 2
type: on-going
weight: 10.0
duration: OP1: 90'
OP2 (For Constructivism Approach only): Follow lecturer's proposal
question_type: LO4-LO10
no_question: OP1: practical exercises
OP2 (For Constructivism Approach only): Follow lecturer's proposal
knowledge_and_skill: OP1: 1
OP2 (For Constructivism Approach only): Follow lecturer's proposal
grading_guide: technical aspect of studied topics
note: guided by instructor
category: Group asm 3
type: on-going
weight: 15.0
duration: OP1: 180'
OP2 (For Constructivism Approach only): Follow lecturer's proposal
question_type: LO11
no_question: OP1: Present the implementation results of the project plan are presented in asm 1
OP2 (For Constructivism Approach only): Follow lecturer's proposal
knowledge_and_skill: OP1: 1
OP2 (For Constructivism Approach only): Follow lecturer's proposal
grading_guide: technical aspect of studied topics
note: as required by syllabus
category: Individual asm
type: on-going
weight: 10.0
duration: OP1: 40-60'
OP2 (For Constructivism Approach only): Follow lecturer's proposal
question_type: LO4-LO11
no_question: OP1: guided by instructor

OP2 (For Constructivism Approach only): Follow lecturer's proposal
knowledge_and_skill: OP1: 1-2 questions
OP2 (For Constructivism Approach only): Follow lecturer's proposal
grading_guide: technical aspect of studied topics
note: guided by instructor
category: Participation
type: on-going
weight: 10.0
duration: OP1: in class
OP2 (For Constructivism Approach only): Follow lecturer's proposal
no_question: OP2 (For Constructivism Approach only): Follow lecturer's proposal
knowledge_and_skill: OP2 (For Constructivism Approach only): Follow lecturer's proposal
grading_guide: discussion participation and attendance
note: guided by instructor
category: Quizzes (2)
type: on-going
weight: 15.0
duration: OP1: 45-60'
OP2 (For Constructivism Approach only): Follow lecturer's proposal
question_type: LO1-LO10
no_question: OP1: Multiple choices or Essay on EOS or a suitable software
OP2 (For Constructivism Approach only): Follow lecturer's proposal
knowledge_and_skill: 1-2 questions for essay
Or 40-50 questions for quiz
grading_guide: Quiz 1 (chapter 1-8)
Quiz 2 (chapter 9-12)
note: guided by instructor
category: Final exam
type: Final exam
weight: 30.0
duration: 60'
question_type: All LOs
no_question: Multiple choicesMarked by Computer
knowledge_and_skill: 50
grading_guide: concepts;
all studied chapters
note: by exam board,
using computer

Schedule:
session: Getting started:
Principles of design thinking and applications to business.
learning_outcomes: ITU
materials: SSB201
session: Getting started (cont.):
Apply to design a plan for a small business or communication project
learning_outcomes: ITU
materials: SSB201
session: Getting started (cont.):
Apply to design a plan for a small business or communication project by small groups (5 - 7 students).
learning_outcomes: ITU
session: Getting started (cont.):
Apply to design a plan for a small business or communication project by small groups (5 - 7 students).
learning_outcomes: ITU
session: Chapter 1. Effective bussiness Communication
Why Is It Important to Communicate Well?
What Is Communication?
learning_outcomes: ITU
session: Chapter 1. Effective bussiness Communication (cont.)
Communication in Context
Your Responsibilities as a Communicator
Discussion
learning_outcomes: ITU
session: Chapter 2: Delivering Your Message
What Is Language?
Messages
Principles of Verbal Communication Language Can be an Obstacle to Communication
learning_outcomes: ITU
session: Chapter 2: Delivering Your Message (cont.)
Emphasis Strategies
Improving Verbal Communication
Activity
learning_outcomes: ITU
session: Chapter 2: Delivering Your Message (cont.)
Practice chapter 2
learning_outcomes: ITU
session: Chapter 2: Delivering Your Message (cont.)
Practice chapter 2 (cont.)
learning_outcomes: ITU
session: Chapter 3: Understanding Your Audience
Self-Understanding Is Fundamental to Communication
Perception
Differences in Perception
learning_outcomes: ITU
session: Chapter 3: Understanding Your Audience (cont.)
Getting to Know Your Audience
Listening and Reading for Understanding
Discussion
learning_outcomes: ITU
session: Group ASM 1:
Presentation: Present the plan of the group's business or communication project (from slot 1 & 2).

Note: Once the plan is approved by the instructor, students must work on this project plan throughout the course of their studies to practice the skills of this subject.
learning_outcomes: U
session: Group ASM 1 (cont.):
Presentation: Present the plan of the group's business or communication project (from slot 1 & 2).

Note: Once the plan is approved by the instructor, students must work on this project plan throughout the course of their studies to practice the skills of this subject.
learning_outcomes: U
session: Chapter 4: Effective Business Writing
Oral versus Written Communication
How Is Writing Learned?
Good Writing
learning_outcomes: ITU
session: Chapter 4: Effective Business Writing (cont.)
Style in Written Communication
Principles of Written Communication
Overcoming Barriers to Effective Written Communication Discussion
learning_outcomes: ITU
session: Chapter 4: Effective Business Writing (cont.)
Practice
learning_outcomes: ITU
session: Chapter 4: Effective Business Writing (cont.)
Practice (cont.)
learning_outcomes: ITU
session: Chapter 5: Writing
Organization
Writing Style
learning_outcomes: ITU
session: Chapter 5: Writing (cont.)
Making an Argument
Paraphrase and Summary versus Plagiarism
learning_outcomes: ITU
session: Chapter 5: Writing (cont.)
Practice chapter 4 & 5
learning_outcomes: ITU
session: Chapter 5: Writing (cont.)
Practice chapter 4 & 5 (cont.)
learning_outcomes: ITU
session: Chapter 6. Developing Business Presentations
Before You Choose a Topic
Choosing a Topic
Finding Resources
learning_outcomes: U
session: Chapter 6. Developing Business Presentations (cont.)
Myths and Realities of Public Speaking
Overcoming Obstacles in Your Presentation
learning_outcomes: U
session: Chapter 7. Business Presentations in Action
Sound Bites and Quotables
Telephone/VoIP Communication
Meetings
Celebrations: Toasts and Roasts
Media Interviews
learning_outcomes: ITU
session: Chapter 7. Business Presentations in Action (cont.)
Introducing a Speaker
Presenting or Accepting an Award
Serving as Master of Ceremonies
Viral Messages
Discussion
learning_outcomes: ITU
session: Chapter 7. Business Presentations in Action (cont.)
Prepare presentation topics provided by lecturer
learning_outcomes: ITU
session: Chapter 7. Business Presentations in Action (cont.)
Prepare presentation topics provided by lecturer (cont.)
learning_outcomes: ITU
session: Practice chapter 6 & 7:
Presentation topics provided by lecturer
learning_outcomes: ITU
session: Practice chapter 6 & 7 (cont.):
Presentation topics provided by lecturer (cont.)
learning_outcomes: ITU
session: Chapter 8: Intrapersonal and Interpersonal Business Communication
Intrapersonal Communication
Self-Concept and Dimensions of Self
learning_outcomes: ITU
session: Chapter 8: Intrapersonal and Interpersonal Business (cont.) Interpersonal Needs
Conflict in the Work Environment
Discussion
learning_outcomes: ITU
session: Chapter 8: Intrapersonal and Interpersonal Business Communication (cont.)
Discussion and practice
learning_outcomes: ITU
session: Chapter 8: Intrapersonal and Interpersonal Business Communication (cont.)
Discussion and practice (cont.)
learning_outcomes: ITU
session: Quiz 1: chapter 1-8
learning_outcomes: U
session: Review: Quiz 1 (chapter 1-8)
learning_outcomes: U
session: Chapter 9. Negative News and Crisis Communication
Delivering a negative news and message
learning_outcomes: ITU
session: Chapter 9. Negative News and Crisis Communication (cont.)
Crisis Communication Plan
Press Conferences
learning_outcomes: ITU
session: Chapter 9. Negative News and Crisis Communication (cont.)
Practice Chapter 9
learning_outcomes: ITU
session: Chapter 9. Negative News and Crisis Communication (cont.)
Practice Chapter 9 (cont.)
learning_outcomes: ITU
session: Chapter 10. The Nature of Intercultural Communication
Globalization, Glocalization, and Grobalization
Culture
Enculturation
learning_outcomes: ITU
session: Chapter 10. The Nature of Intercultural Communication (cont.)
Multinational Management Orientations
Discussion
learning_outcomes: ITU
session: Chapter 11. Global Etiquette
Introductions, Greetings, and handshakes
Business card exchange
Position and status
Electronic com. Etiquette
learning_outcomes: ITU
session: Chapter 11. Global Etiquette (cont.)
Dining practices
Tipping
Gifting
Travel Etiquette
learning_outcomes: ITU
session: Chapter 11. Global Etiquette (cont.)
Practice: Presentation about Global Etiquette by small group.
learning_outcomes: ITU
session: Chapter 11. Global Etiquette (cont.)
Practice: Presentation about Global Etiquette by small group (cont.)
learning_outcomes: ITU
session: Chapter 11. Global Etiquette (cont.)
Practice: Presentation about Global Etiquette by small group.
learning_outcomes: U
session: Chapter 11. Global Etiquette (cont.)
Practice: Presentation about Global Etiquette by small group (cont.)
learning_outcomes: U
session: Practice:
Students organize the implementation of programs from the project at Group asm 1 (for example, organizing events, recording media videos...)

(Can be done online or offline, inside or outside)
learning_outcomes: U
session: Practice (cont.):
Students organize the implementation of programs from the project at Group asm 1 (for example, organizing events, recording media videos...)

(Can be done online or offline, inside or outside)
learning_outcomes: U
session: Chapter 12. Business and Social Customs
Verbal expressions
Male/female relationship in workplace equality
Humor in business
Superstitions and taboos
Dress and Appearance
learning_outcomes: ITU
session: Chapter 12. Business and Social Customs (cont.)
Customs Associated with Holidays
ffice Customs and Practices
Office customs and practices
Customary Demeanor/Behavior
Special Foods and Consumption Taboos
learning_outcomes: ITU
session: Chapter 12. Business and Social Customs (cont.)
Practice
learning_outcomes: ITU
session: Chapter 12. Business and Social Customs (cont.)
Practice (cont.)
learning_outcomes: ITU
session: Group ASM 3: The final report of group project: Present the implementation results of the project plan are presented in asm 1
learning_outcomes: U
session: Group ASM 3: The final report of group project (cont.): Present the implementation results of the project plan are presented in asm 1
learning_outcomes: U
session: Group ASM 3: The final report of group project (cont.): Present the implementation results of the project plan are presented in asm 1
learning_outcomes: U
session: Group ASM 3: The final report of group project (cont.): Present the implementation results of the project plan are presented in asm 1
learning_outcomes: U
session: Quiz 2 (chapter 9-12)
learning_outcomes: TU
session: Review course
learning_outcomes: TU