Event Planning (EVN201)
Vietnamese title: Tổ chức sự kiện
Credits: 3

Description:
Overview of the event industry including conventions, expositions, and major national and international events and their operational requirements.

Learning outcomes:
Identify the key characteristics of events, events industry bodies, in order to understand the business of events management as a service activity
Understand the scope and scale of the events business and the determinants of demand for events
Identify the social, economic, political impact and developmental implications of running events
Understand the planning process for events, including the budgetary organization of events, marketing, catering and technical provisions.
Identify issues of risk management in terms of event planning, operations and the issues involved in closing down an event
Intergrate a theoratical framework in to an event project

Student tasks:
- Class attendance is strongly encouraged. Attend at least 80% of class hours in order to be accepted to the final examination
- Actively participate in class activities
- Fulfill tasks given by instructor after class
- Use their own laptop in class only for learning purpose
- Read the textbook in advance
- Access the course website (http://flm.fpt.edu.vn) for up-to-date information and material of the course, for online supports from teachers and other students and for practicing and assessment.

Tools:
- Internet

Materials:
description: Successful Event Management: A Practical Handbook
author: Anton Shone, Bryn Pary
publisher: Cengage Publisher
published_date: 2019
edition: 5th
isbn: 9781473759114

Assessments:
category: Class participation and preparation
type: on-going
weight: 10.0
category: Group Assignment
type: on-going
weight: 30.0
question_type: CLO1, CLO2, CLO3, CLO4, CLO5, CLO6
no_question: Option 1: Four or five students per group. Groups and groups ideas are determined on the second session of the course. Work will be break down into stages and examined during the course. Final work to be submitted prior to the presentation of the topic. Option 2 (For Constructivism Approach only): Follow lecturer's proposal
knowledge_and_skill: Option 1: Minimum length of the group assignment should be 10 pages, excluding appendices Option 2: Follow lecturer's proposal
grading_guide: Option 1: Based on topics of studied unitsOption 2: Follow lecturer's proposal
note: Option 1: Group presentation in class room
Option 2 (For Constructivism Approach only): Follow lecturer's proposal
category: Individual assignment
type: on-going
weight: 15.0
duration: 90'
question_type: LO1, LO2, LO3, LO4
no_question: Questions or Activities proposed by lecturer
knowledge_and_skill: Follow lecturer's proposal
category: Quiz
type: on-going
weight: 15.0
duration: 90' in class
question_type: CLO1, CLO2, CLO3, CLO4, CLO5
no_question: Option 1: Multiple choice, exercises or essay questions Option 2 (For Constructivism Approach only): Follow lecturer's proposal
knowledge_and_skill: Option 1: Appx. 15 Option 2 (For Constructivism Approach only): Follow lecturer's proposal
grading_guide: Option 1: Quizzes will test for knowledge of subjects in the chapter assigned for that day.Option 2 (For Constructivism Approach only): Follow lecturer's proposal
note: Option 1: Class room
Option 2 (For Constructivism Approach only): Follow lecturer's proposal
category: Final Exam
type: Final exam
weight: 30.0
duration: 60'
question_type: CLO1, CLO2, CLO3, CLO4, CLO5
no_question: Multiple choice
knowledge_and_skill: 50
grading_guide: The questions/ exercises will cover the lectures, class discussions, activities, exercises, and textbook.
note: Exam room

Schedule:
session: -Course Overview
-Introduction to AI Integration in the course
-Chapter 1 - An introduction to events
'- Introduction
'- Definitions and frameworks
- Categories and typologies
- Historical contexts and precedents
- Characteristics of events
learning_outcomes: IT
materials: EVN201
session: Chapter 1 - An introduction to events
'- Introduction
'- Definitions and frameworks
- Categories and typologies
- Historical contexts and precedents
- Characteristics of events
learning_outcomes: IT
materials: EVN201
session: Chapter 1 - An introduction to events
'- Introduction
'- Definitions and frameworks
- Categories and typologies
- Historical contexts and precedents
- Characteristics of events
learning_outcomes: IT
session: Chapter 1 - An introduction to events
'- Introduction
'- Definitions and frameworks
- Categories and typologies
- Historical contexts and precedents
- Characteristics of events
learning_outcomes: IT
session: Chapter 2- Market Demand for events
- Size and scope of the events market
- Determinants and motivations
- The structure of demand for events
- Summary and references
learning_outcomes: IT
session: Chapter 2- Market Demand for events
- Size and scope of the events market
- Determinants and motivations
- The structure of demand for events
- Summary and references
learning_outcomes: IT
session: Chapter 3- The events buisness: supply and suppliers
'- Governmental support infrastructure, industry
associations and professional bodies
- Commercial event and event support
organizations
- Voluntary bodies, committees and
individuals
- Summary and references
learning_outcomes: IT
session: Chapter 3- The events buisness: supply and suppliers
'- Governmental support infrastructure, industry
associations and professional bodies
- Commercial event and event support
organizations
- Voluntary bodies, committees and
individuals
- Summary and references
learning_outcomes: IT
session: Chapter 3- The events buisness: supply and suppliers
'- Governmental support infrastructure, industry
associations and professional bodies
- Commercial event and event support
organizations
- Voluntary bodies, committees and
individuals
- Summary and references
learning_outcomes: IT
session: Chapter 3- The events buisness: supply and suppliers
'- Governmental support infrastructure, industry
associations and professional bodies
- Commercial event and event support
organizations
- Voluntary bodies, committees and
individuals
- Summary and references
learning_outcomes: IT
session: Chapter 4- Social, economic, political and developmental implications
- Social and community implications
- Economic implications
- Political implications
- Developmental implications
- Summary and references
learning_outcomes: IT
session: Chapter 4- Social, economic, political and developmental implications
- Social and community implications
- Economic implications
- Political implications
- Developmental implications
- Summary and references
learning_outcomes: IT
session: Quiz 1: Chapter 1,2, 3, 4
learning_outcomes: ITU
session: Quiz 1: Chapter 1,2, 3, 4
learning_outcomes: ITU
session: Group Assignment: Event proposal part 1
learning_outcomes: TU
session: Group Assignment: Event proposal part 1
learning_outcomes: TU
session: Chapter 5- Making a start and planning the
event
- Getting organized
- Organizational issues in events of varying sizes
- Event feasibility: finding and testing an idea
- The screening process
- Progressing the idea
- The planning process
- Objectives, environmental search and information-gathering
- Operational planning and demand
- Financial planning
- Marketing planning
- Getting it together
learning_outcomes: IT
session: Chapter 5- Making a start and planning the
event
- Getting organized
- Organizational issues in events of varying sizes
- Event feasibility: finding and testing an idea
- The screening process
- Progressing the idea
- The planning process
- Objectives, environmental search and information-gathering
- Operational planning and demand
- Financial planning
- Marketing planning
- Getting it together
learning_outcomes: IT
session: Chapter 5- Making a start and planning the
event
- Getting organized
- Organizational issues in events of varying sizes
- Event feasibility: finding and testing an idea
- The screening process
- Progressing the idea
- The planning process
- Objectives, environmental search and information-gathering
- Operational planning and demand
- Financial planning
- Marketing planning
- Getting it together
learning_outcomes: IT
session: Chapter 5- Making a start and planning the
event
- Getting organized
- Organizational issues in events of varying sizes
- Event feasibility: finding and testing an idea
- The screening process
- Progressing the idea
- The planning process
- Objectives, environmental search and information-gathering
- Operational planning and demand
- Financial planning
- Marketing planning
- Getting it together
learning_outcomes: IT
session: Chapter 5- Making a start and planning the
event
- Getting organized
- Organizational issues in events of varying sizes
- Event feasibility: finding and testing an idea
- The screening process
- Progressing the idea
- The planning process
- Objectives, environmental search and information-gathering
- Operational planning and demand
- Financial planning
- Marketing planning
- Getting it together
learning_outcomes: IT
session: Chapter 5- Making a start and planning the
event
- Getting organized
- Organizational issues in events of varying sizes
- Event feasibility: finding and testing an idea
- The screening process
- Progressing the idea
- The planning process
- Objectives, environmental search and information-gathering
- Operational planning and demand
- Financial planning
- Marketing planning
- Getting it together
learning_outcomes: IT
session: Chapter 6- Training for Service
- Objectives and financial planning
- Creating a budget
- The detailed budget
- Who spends what
- Other sources of income
- Sponsorship and public funding
- Summary and references
learning_outcomes: IT
session: Chapter 6- Training for Service
- Objectives and financial planning
- Creating a budget
- The detailed budget
- Who spends what
- Other sources of income
- Sponsorship and public funding
- Summary and references
learning_outcomes: IT
session: Individual assignment
learning_outcomes: TU
session: Individual assignment
learning_outcomes: TU
session: Chapter 7- Event logistics and supplies
- Finding the venue
- Logistics
- Supplies, transport and distribution
- Catering
- Technical facilities
learning_outcomes: IT
session: Chapter 7- Event logistics and supplies
- Finding the venue
- Logistics
- Supplies, transport and distribution
- Catering
- Technical facilities
learning_outcomes: IT
session: Chapter 7- Event logistics and supplies
- Finding the venue
- Logistics
- Supplies, transport and distribution
- Catering
- Technical facilities
learning_outcomes: IT
session: Chapter 7- Event logistics and supplies
- Finding the venue
- Logistics
- Supplies, transport and distribution
- Catering
- Technical facilities
learning_outcomes: IT
session: Quiz 2: Chapter 5-6-7
learning_outcomes: U
session: Quiz 2: Chapter 5-6-7
learning_outcomes: U
session: Group assignment: Event proposal part 2
learning_outcomes: TU
session: Group assignment: Event proposal part 2
learning_outcomes: TU
session: Chapter 8- Marketing and public relations for events
- Strategies for involving the guest
- Advantages and disadvantages of guest involvement are for the organization and the guest
learning_outcomes: IT
session: Chapter 8- Marketing and public relations for events
- Strategies for involving the guest
- Advantages and disadvantages of guest involvement are for the organization and the guest
learning_outcomes: IT
session: Chapter 9- Risk management and legalities
- Risk management
- Plans and maps
- Legalities and insurance
- Summary and references
learning_outcomes: IT
session: Chapter 9- Risk management and legalities
- Risk management
- Plans and maps
- Legalities and insurance
- Summary and references
learning_outcomes: IT
session: Chapter 10- Event project management and set up issues
'- The event as a project
- Ticketing and pre-booking issues
- Operational activities
- Security: issues, personnel and a control
point
- Media handling
- Rehearsal and briefings
- Layout of entrances and visitor reception
- The event experience
learning_outcomes: IT
session: Chapter 10- Event project management and set up issues
'- The event as a project
- Ticketing and pre-booking issues
- Operational activities
- Security: issues, personnel and a control
point
- Media handling
- Rehearsal and briefings
- Layout of entrances and visitor reception
- The event experience
learning_outcomes: IT
session: Chapter 11- The organization manager and the team: during the event
- Organization
- Organizational effectiveness
- Staffing: professional or volunteer management?
- Factors influencing the number and type of staff
- Finding staff
- Running the event on the day
- Organization and briefing of staff, stewards
and volunteers
learning_outcomes: IT
session: Chapter 11- The organization manager and the team: during the event
- Organization
- Organizational effectiveness
- Staffing: professional or volunteer management?
- Factors influencing the number and type of staff
- Finding staff
- Running the event on the day
- Organization and briefing of staff, stewards
and volunteers
learning_outcomes: IT
session: Chapter 11- The organization manager and the team: during the event
- Organization
- Organizational effectiveness
- Staffing: professional or volunteer management?
- Factors influencing the number and type of staff
- Finding staff
- Running the event on the day
- Organization and briefing of staff, stewards
and volunteers
learning_outcomes: IT
session: Chapter 11- The organization manager and the team: during the event
- Organization
- Organizational effectiveness
- Staffing: professional or volunteer management?
- Factors influencing the number and type of staff
- Finding staff
- Running the event on the day
- Organization and briefing of staff, stewards
and volunteers
learning_outcomes: IT
session: Progress Group Assignment: event proposal part 3
learning_outcomes: TU
session: Progress Group Assignment: event proposal part 3
learning_outcomes: TU
session: Chapter 12- Close-down, evaluation and legacies
- Close-down
- Evaluation
- Divestment and legacies
- The life expiry of events
learning_outcomes: IT
session: Chapter 12- Close-down, evaluation and legacies
- Close-down
- Evaluation
- Divestment and legacies
- The life expiry of events
learning_outcomes: IT
session: Chapter 12- Close-down, evaluation and legacies
- Close-down
- Evaluation
- Divestment and legacies
- The life expiry of events
learning_outcomes: IT
session: Chapter 12- Close-down, evaluation and legacies
- Close-down
- Evaluation
- Divestment and legacies
- The life expiry of events
learning_outcomes: IT
session: Field trip or guest speaker
learning_outcomes: TU
session: Field trip or guest speaker
learning_outcomes: TU
session: Presentation day
session: Presentation day
session: Presentation day
session: Presentation day
session: Presentation day
session: Presentation day
session: REVIEW AND QUIZ 3: CHAPTER 9-11
session: REVIEW AND QUIZ 3: CHAPTER 9-11