Tourism and Travel Management (TTM201)
Vietnamese title: Quản trị du lịch và lữ hành
Credits: 3
Prerequisites: HMO102

Description:
The general objective of the course is to elucidate the intricate relationships existing between travel, transport and tourism and their functioning.

The course focuses on introduction of tourism in general; its links with travel, air transport; airline operation and management; airport functioning; the role played by land and water transportation in tourism; the way the travel industry products are distributed; the value being added during the process of tour operation; functioning and management of tour operation businesses; and the nuances of tour guide. The course also deals with the demand and supply factors, influencing factors, impacts of information technology in travel intermediation and impacts of mass travel and tourism.

Lecturing is the main teaching method in the theory part. However, the lecturer is required to provide relevant practical and hands-on experiences by using case studies or sharing personal experiences. The learners are encouraged to actively participate in lectures by active and student-centered teaching methods such as reciprocal questioning, games, rotating chair group discussions, rountable meeting or by self-learning and preparations before the lecture, Practical training sessions are organized to allow the learners to develop their initial skills and behaviors on the tourism and travel occupational/ opereational standards. Furthermore the group assignment project will strengthen leaners' technical and soft skills such as research, team work, leadership, problem solving, work planning and scheduling, presentation and so on.

Learning outcomes:
Identify and narrate the concept of tourism, the evolution and the nuances of the tourism industry
Identify and describe the role, types and elements of multimodal transport in the context of tourism
Identify and explain the role, types, functions and organization of travel intermediaries in tourism
Identify and explain the role, types, functions and organization of tour operators in tourism
Apply skills and techniques in performing fundamental tasks of operational staffs in transport and travel businesses
Construct, develop ethics, professionalism and spirit of self-study and life-long learning in the transport and travel careers
Practice and apply work skills including foreign language, communication, analytics, critical thinking, creativity and innovation, team work and problem solving

Student tasks:
- Class attendance is mandatory. Attending at least 80% of class hours in order to be accepted to the final examination
- Be actively participate in class activities such as Q & A, group works, practical exercises, field works, presentation, etc.
- Fulfill tasks given by the instructor, including the group assignment project and practical training sessions
- Use their own laptop and smartphone in class only for learning purposes and when requested
- Read the textbooks, other reading documents and do homework in advance
- Access the course page on the selected education management platforms like Zoom, MS Teams, Google Class or Moodle for up-to-date information and material of the course, for online supports from teachers and other students and for assessment.

Tools:
- Internet (Google Search, websites, You Tube)

Materials:
description: Tourism, Transport and Travel Management
author: M.R. Dileep
publisher: Routledge
published_date: 2019
edition: 1st
isbn: 9781138557444
description: VTOS - Tour operations (TO)
author: HRD in Tourism Program
publisher: VNAT
published_date: 2009
edition: 1st
description: VTOS - Travel operations (TA)
author: HRD in Tourism Program
publisher: VNAT
published_date: 2009
edition: 1st
description: VTOS - Tour guide (TG)
author: HRD in Tourism Program
publisher: VNAT
published_date: 2009
edition: 1st

Assessments:
category: Group assignment
type: on-going
weight: 30.0
duration: 30'/group
Presentations in slot: 28,29,30
question_type: All Los
no_question: 'Group presentation & Written report
grading_guide: All chapters
note: Each group of 4-5 students will choose a real company in tourism/travel sector to learn about the aspects: organizational structure, operation systems, services provided, customer segment, their partners....
Each group will make an in-class PowerPoint presentation of about 30 minutes.
category: Individual Assignment
type: on-going
weight: 15.0
duration: At home
question_type: CLO1, CLO2, CLO3, CLO4, CLO5, CLO6
no_question: Essay, Short questions…
grading_guide: Learned topics, knowledge, skills covered in the classes
note: Follow the instructor's proposal
category: Participation
type: on-going
weight: 10.0
duration: During all sessions
question_type: LO6
no_question: Each student shoud make at least 1 individual presentation/ case analysis during the course in front of the class
note: Participation grade will be given based on students' preparation, and quantity as well as quality of participation in classroom; quality of participation is demonstrated through asking relevant questions, making statements that add to and facilitate class discussion, and builds upon others’ comments. Class preparation and pre-reading before lecture will be assessed upon individuals' understanding and ability to answer questions in the class. Individuals will be called up randomly to be assessed.
category: Quizzes (3)
type: on-going
weight: 15.0
duration: 35-40' in class
question_type: Quiz 1: LO1,LO2, LO6, LO7
Quiz 2: LO3, LO4, LO5, LO6, LO7
Quiz 3: LO3, LO4, LO5, LO6, LO7
no_question: MCQs
knowledge_and_skill: 25-30 MCQs
grading_guide: Quiz 1: Chapter 1,2,3
Quiz 2: Chapter 4,5,6,7
Quiz 3: Chapter 8,9,10,11
category: Final exam
type: Final exam
weight: 30.0
duration: 60'
question_type: All Los
no_question: Multiple choices
Marked by Computer
knowledge_and_skill: 50 MCQs
grading_guide: All studied chapters
note: By exam board,
using computer

Schedule:
session: -Course Overview
-Introduction to AI Integration in the course
- Chapter 1: Travel and tourism, transport: an introduction, impacts and prospects
-Introduction
learning_outcomes: IT
materials: TTM201
session: Orientation and Chapter 1: Travel and tourism, transport: an introduction, impacts and prospects (Cont.)
-Travel the fundamental element of tourism
-Tourism: the concept and definitions
learning_outcomes: I
T
materials: TTM201
session: Chapter 1: Travel and tourism, transport: an introduction, impacts and prospects (Cont.)
-Traveller, visitor, excursionist and tourist
-Basic classifications of tourism
learning_outcomes: I
T
session: Chapter 1: Travel and tourism, transport: an introduction, impacts and prospects (Cont.)
-Evolution of tourism
-Tourism industry: the structure and components
learning_outcomes: I
T
session: Chapter 1: Travel and tourism, transport: an introduction, impacts and prospects (Cont.)
-Transport: elements, types and linkages
-Tourism and transport: the interrelationship
learning_outcomes: I
T
session: Chapter 1: Travel and tourism, transport: an introduction, impacts and prospects (Cont.)
-Role of transport in tourism
-Factors influencing tourist transport selection
learning_outcomes: I
T
session: Chapter 1: Travel and tourism, transport: an introduction, impacts and prospects (Cont.)
-Environmental impacts of aviation
-Economic impacts of tourism
learning_outcomes: I
T
session: Chapter 1: Travel and tourism, transport: an introduction, impacts and prospects (Cont.)
-Social consequences
-Cultural & Environmental impacts of tourism
learning_outcomes: I
T
session: Group assigmnent and Individual assignment guidelines
learning_outcomes: I
T
session: Chapter 2: Air Transport & Airline management
-History of air transportation
-Types of aviation
-Air transportation system
learning_outcomes: I
T
session: Chapter 2: Air Transport & Airline management (Cont.)
-International regulations
-Standardization in air transportation
-Safety and security
learning_outcomes: I
T
session: Chapter 2: Air Transport & Airline management (Cont.)
-Introduction
-Airline industry
-Characteristics
-Airline consumers and tourists
learning_outcomes: I
T
session: Chapter 2: Air Transport & Airline management (Cont.)
-Airline product
-Types of airlines
-Major airline functions
learning_outcomes: I
T
session: Chapter 2: Air Transport & Airline management (Cont.)
-Passenger processing andf flight operation
-Classes of service
learning_outcomes: I
T
session: Chapter 2: Air Transport & Airline management (Cont.)
-Airline personnel and organization
-Common industry pratices
-Marketing mix in airlines
learning_outcomes: I
T
session: Chapter 3: Land and water transportation
-Introduction
-Road transportation and tourism
-Motor coach tourism
learning_outcomes: I
T
session: Chapter 3: Land and water transportation (Cont.)
-Automobiles and tourism
-Car rental
learning_outcomes: I
T
session: Chapter 3: Land and water transportation (Cont.)
-Rail transport
-Rail tourism
learning_outcomes: I
T
session: Chapter 3: Land and water transportation (Cont.)
-Venice Simplon Orient Express
-Blue Train
learning_outcomes: I
T
session: Chapter 3: Land and water transportation (Cont.)
-Water transportation and tourism
-Cruise tourism
-Trends in cruise tourism
learning_outcomes: I
T
session: Chapter 3: Land and water transportation (Cont.)
-Types of cruises
-Cruise destinations
-Demand and supply
learning_outcomes: I
T
session: Review (chapter 1,2,3)
learning_outcomes: I
T
U
session: Quiz 1 (chapter 1,2,3)
learning_outcomes: I
T
U
session: Chapter 4:Travel intermediaries
-Distribution channels
-Tourism distribution
-Functions of distribution channels in toursim
learning_outcomes: I
T
session: Chapter 4:Travel intermediaries (Cont.)
-Levels of distribution
-Intermediarires in tourism
-Types of tourism intermediaries
learning_outcomes: I
T
session: Chapter 5: Travel agency management
-Travel agency: different perspectives
-Types of travel agencires
learning_outcomes: I
T
session: Chapter 5: Travel agency management (Cont.)
-Functions and activities of travel agents
-Organization and management
learning_outcomes: I
T
session: Chapter 6: Travel distribution systems
-Electronic distribution
-New distribution capability
-Computer reservation systems
learning_outcomes: I
T
session: Chapter 6: Travel distribution systems (Cont.)
-Evolution and growth of CRS , GDS
-CRS and infomation bases strategies
learning_outcomes: I
T
session: Chapter 6: Travel distribution systems (Cont.)
-Global distribution systems
-Airline reservation systems
-Online travel agents
-Mobile travel agents
learning_outcomes: I
T
session: Chapter 6: Travel distribution systems (Cont.)
-Destination information systems
-Other online intermediaries
-Hospitality distribution
learning_outcomes: I
T
session: Chapter 7: The business of tour operations
-Tour operation: the concept
-Reason for starting a tour operation business
-Evolution of tour operation
learning_outcomes: ITU
session: Chapter 7: The business of tour operations (Cont.)
-Tour operation: the product, supplier and customers
-Types of tour operators
learning_outcomes: ITU
session: Chapter 7: The business of tour operations (Cont.)
-Contributions and benefits of tour operation
-Tour operation and risks
learning_outcomes: ITU
session: Chapter 7: The business of tour operations (Cont.)
-Organizational structure
-Business environments and influence
learning_outcomes: ITU
session: Review (chapter 4,5,6,7)
learning_outcomes: I
T
U
session: Quiz 2 (chapter 4,5,6,7)
learning_outcomes: I
T
U
session: Discuss and case study
learning_outcomes: I
T
session: Discuss and case study (Cont.)
learning_outcomes: I
T
session: Field trip: Visit a travel agency TO/TA
learning_outcomes: I
T
session: Field trip: Visit a travel agency TO/TA
learning_outcomes: I
T
session: Field trip: Visit a travel agency TO/TA
learning_outcomes: I
T
session: Individual Assignment Submission
Chapter 8: Package tours
-Tour classification
-Business tours
learning_outcomes: I
T
U
session: Chapter 8: Package tours (Cont.)
-Package tours
-Elements of a package tour
learning_outcomes: I
T
U
session: Chapter 8: Package tours (Cont.)
-Package tour: planning and designing
-Itinerary preaparation
learning_outcomes: I
T
U
session: Chapter 8: Package tours (Cont.)
-Capacity planning and negociation
-Costing and pricing
learning_outcomes: I
T
U
session: Chapter 9: Tour marketing
-Tour brochures
-Market segmentation and target market
-Tourist buying behaviour and the role of tour operators
learning_outcomes: I
T
U
session: Chapter 9: Tour marketing (Cont.)
-Image, branding and positioning
-Marketing mix
-Distribution system
learning_outcomes: I
T
U
session: Chapter 10: Pretour preparations
-Tour booking and administration
-Travel documents
-Tour manager briefing
learning_outcomes: I
T
session: Chapter 10: Pretour preparations (Cont.)
-Pre-departure meeting
-Deparrture procedure at the airport
learning_outcomes: I
T
session: Chapter 11: Managing the tour
-Arrival procedures
-Handling emergencies
-Post-tour activities
learning_outcomes: I
T
session: Chapter 11: Managing the tour (Cont.)
-Overseas tour representatives
-Tour guiding
-Need of quality and customer satisfaction
learning_outcomes: I
T
session: Review (chapter 8,9,10,11)
learning_outcomes: I
T
session: Quiz 3 (chapter 8,9,10,11)
learning_outcomes: I
T
session: Review course
learning_outcomes: I
T
session: Review course
learning_outcomes: I
T
session: Group presentation
Written report submission
learning_outcomes: I
T
U
session: Group presentation
learning_outcomes: I
T
U
session: Group presentation
learning_outcomes: I
T
U
session: Group presentation
learning_outcomes: I
T
U