Tour Design and Development (TTD301)
Vietnamese title: Phát triển sản phẩm du lịch
Credits: 3
Prerequisites: TTM202

Description:
Objective:
Students understand the various components that contribute to the design of a tourism product, such as local culture, important holidays, nearby resorts, modes of transportation, the availability of intermediary service providers, and the development prospects of that tourism product in the country's tourism industry's future. Students must generate an idea, create a product, and persuade the class that it is effective, viable, sustainable, and has the potential for development, in which students must present analysis of the strategic products of various organizations using case studies.

Description:
This course teaches the structure, functions, operations, strategies, and other aspects of tourism goods, as well as how to build and implement one or more comprehensive tourism products. The course also analyzes and provides information on specific tourism items such as specific fascination, cultural, religious, and so forth. The course also includes real-life case studies on tourism product design.

Learning outcomes:
Define and analyze the extent of services, evaluate the relevance of services in the economy as a whole, and tourism services in particular.
Distinguish between the marketing mix for tangible products and the marketing mix for intangible services, and investigate the use of service in tourism.
Understand all of the aspects that drive tourism product ideation, design, and implementation, such as destination selection, culture, entertainment, and so on.
Investigate the processes of tourism product development, from concept design to actual execution, as well as the method of tourism product operation.
Understand several fundamental and unique forms of tourist products, such as cultural, religious, resort, beach, and event types, among others.
Define a communication and promotion strategy to extensively spread typical tourism products and stress the sustainability of tourism products using communication methods.
Analyze and evaluate several organizations' tourism product strategies using common case studies.
Develop products that address contemporary issues in the development of tourist products for events, resorts, cruises, and other tourism products.
Acquire professional attitudes and abilities to obtain an understanding of designing tourism products for a wide range of customers.

Student tasks:
- Class attendance is strongly encouraged. Attend at least 80% of class hours in order to be accepted to the final examination
- Actively participate in class activities
- Fulfill tasks given by instructor after class
- Use their own laptop in class only for learning purposes
- Read the textbook in advance
- Access the course website (http://flm.fpt.edu.vn) for up-to-date information and material of the course, for online support from teachers and other students, and for practicing and assessment.

Tools:
Internet

Materials:
description: Tourism Products: Design and Development
author: INDIRA GANDHI NATIONAL OPEN UNIVERSITY
published_date: 2017
note: https://egyankosh.ac.in/handle/123456789/3294
description: Chapter 8,9 - Tourism, Transport and Travel Management
author: M. R. Dileep
publisher: Routledge
published_date: 2019
isbn: 9781138557444
note: Textbook TTM201
description: Marketing for Tourism, Hospitality & Events: A Global & Digital Approach
author: Simon Hudson & Louise Hudson
publisher: Sage Publications
published_date: 2017
edition: 1st edition

Assessments:
category: Class participation and preparation
type: on-going
weight: 10.0
duration: During all courses
question_type: CLO7
note: Participation grade will be given based on students' preparation, and quantity as well as quality of participation in classroom; quality of participation is demonstrated through asking relevant questions, making statements that add to and facilitate class discussion, and builds upon others’ comments. Class preparation and pre-reading before lecture will be assessed upon individuals' understanding and ability to answer questions in the class. Individuals will be called up randomly to be assessed.
category: Group assignment
type: on-going
weight: 25.0
duration: session 9, 24, 53, 54, 55, 56, 57, 58, 59
question_type: All CLOs
no_question: Written report and presentation
knowledge_and_skill: Written report: limitation of 4000 words
Presentation: 30 mins/group
grading_guide: All Topics
note: Each group comprises of four to five students who prepare and present to the class a creative and one-of-a-kind tourist product for their travel company.

The report must be a synthesis of a creative idea, an academic strategic analysis and a realisticl business plan. Students are encouraged to apply all the knowledge and skills gained from the course to design a tourism product.

If the submission product is found to be a product produced/designed by another party, the student will fail this assignment.
Students are required to provide written and oral reports.
category: Individual essay
type: on-going
weight: 15.0
duration: session 43
question_type: CLO1, CLO2, CLO3, CLO4, CLO6,
CLO7, CLO8,
CLO9
no_question: Written report
knowledge_and_skill: Written report: limitation of 1000 words
grading_guide: Unit 1 -> Unit 10
note: Students will be requested to submit an essay after participating in the Fieldtrip at any local tourist agency to share the knowledge they have acquired, the content of the essay needs to be based on the knowledge students have learned such as concepts, target customer, market analysis, diversity of tourism products, sustainability factors, to conduct an analysis of the tourism products that a company is developing, and comment on the feasibility implementation as well as the likelihood of success of that product.

In addition, teachers might ask for extra questions that are relevant to the Fieldtrip.
category: Quizzes
type: on-going
weight: 30.0
duration: Quiz 1: session 10, session 11, session 12
Quiz 2: session 25, session 26, session 27
Quiz 3: session 37, session 38, session 39
question_type: CLO1, CLO2, CLO3, CLO4, CLO6,
CLO7, CLO8,
CLO9
no_question: MCQs
knowledge_and_skill: 30 mcqs/45 mins.
grading_guide: All knowledge which belong to every single unit.
note: in class, by instructor
category: Final Exam
type: Final exam
weight: 20.0
duration: 60'
question_type: All CLOs
no_question: MCQs
knowledge_and_skill: 50 MCQs
grading_guide: All Topics
note: Not allowed to use any document/information in any form in the exam room
Organized by Exam Board

Schedule:
session: -Course Overview
-Introduction to AI Integration in the course
-Unit 1: SERVICE INDUSTRY: CONCEPTS, CHARACTERISTICS AND ISSUES
Introduction
1.0 Objectives
1.1 Introduction
1.2 Services: Concepts and Characteristics
learning_outcomes: I
session: Unit 1: SERVICE INDUSTRY: CONCEPTS, CHARACTERISTICS AND ISSUES
1.3 Factors Fostering the Growth of Services
1.4 Characteristics of Services
1.5 Services and Their Classification
learning_outcomes: I
session: Unit 1: SERVICE INDUSTRY: CONCEPTS, CHARACTERISTICS AND ISSUES
1.6 Conceptualisation of the Service Product
1.7 Services Mix
1.8 Services in Tourism
learning_outcomes: I
session: Unit 2: PRODUCT DESIGNING
2.0 Objectives
2.1 Introduction
2.2 Tourism Product Development: Conceptual Background
learning_outcomes: I
session: Unit 2: PRODUCT DESIGNING
2.3 Tourism Product Designing Development Issues and Considerations
2.4 Marketing Considerations for Sustainability of Tourism Products
2.4.1 Market Research
learning_outcomes: I
session: Unit 2: PRODUCT DESIGNING
2.4.2 Development of a Marketing Strategy
2.4.3 Monitoring, Evaluation and Revisions of Marketing Strategies
2.4.4 Development of a Promotion Strategy
2.5 Interpretation: A Vital Component of Tourism Product
learning_outcomes: I
session: Unit 3: DESTINATION DESIGNING: ISSUES, PRIORITIES AND CONCERNS
3.0 Objectives
3.1 Introduction
3.2 Development of a Destination
3.3 Principles of Destination Development
learning_outcomes: I
session: Unit 3: DESTINATION DESIGNING: ISSUES, PRIORITIES AND CONCERNS
3.4 Managing Tourist Destinations
3.5 Concerns for Destination Planning
learning_outcomes: I
session: Unit 3: DESTINATION DESIGNING: ISSUES, PRIORITIES AND CONCERNS
3.6 Stages in Destination Designing and Management
3.6.1 Other Aspects
3.7 Operation of Destination or Site as a Product

GROUP ASSIGNMENT INTRODUCTION
GROUP ASSIGNMENT GUIDELINE PART 1
learning_outcomes: I
session: QUIZ 1
learning_outcomes: I
session: REVIEW QUIZ 1
learning_outcomes: I
session: REVIEW QUIZ 1
learning_outcomes: I
session: Unit 4: SPECIAL INTEREST TOURISM
4.0 Objectives
4.1 Introduction
4.2 Special Interest tourism (SIT)
4.2.1 Defining SIT
4.2.2 The Scope of SIT
learning_outcomes: I
session: Unit 4: SPECIAL INTEREST TOURISM
4.3 Developing SIT
4.3.1 Understanding Market
4.3.2 Analysing Potential
learning_outcomes: I
session: Unit 4: SPECIAL INTEREST TOURISM
4.4 Designing SIT
4.4.1 Product Attractions
4.4.2 Accessibility: A Key Factor
4.4.3 Attitudes: Characteristic Features
learning_outcomes: I
session: Unit 5: CULTURE
5.0 Objectives
5.1 Introduction
5.2 Culture as a Tourism Product: Possibilities
learning_outcomes: I
session: Unit 5: CULTURE
5.3 Developing Culture as a Tourism Product
5.3.1 Life Style
5.3.2 Sites and Objects
5.3.3 Beliefs and Customs
learning_outcomes: I
session: Unit 5: CULTURE
5.4 Designing Culture as a Tourism Product
5.5 Culture and Mass Media
learning_outcomes: I
session: Unit 6: RELIGIOUS TOURISM (PILGRIMAGE)
6.0 Objectives
6.1 Introduction
6.2 Historical Perspective of Religious Tourism
learning_outcomes: I
session: Unit 6: RELIGIOUS TOURISM (PILGRIMAGE)
6.3 Designing of Religious Tourism Product
6.4 Issues and Considerations for Designing Religious Tourism Products
6.5 Characteristics of Religious Tourism
learning_outcomes: I
session: Unit 6: RELIGIOUS TOURISM (PILGRIMAGE) (Con't)
6.3 Designing of Religious Tourism Product
6.4 Issues and Considerations for Designing Religious Tourism Products
6.5 Characteristics of Religious Tourism
learning_outcomes: I
session: Unit 7: ECOLOGY AND WILDLIFE
7.0 Objectives
7.1 Introduction
7.2 Potential Resources of Ecology and Wildlife for Designing and Developing Tourism Products
7.3 Research and Analysis of Eco-tourism Market
learning_outcomes: I
session: Unit 7: ECOLOGY AND WILDLIFE
7.4 Potential Buyers for the Product
7.5 Legislations Related to Ecology and Wildlife
7.6 Designing the Productt
learning_outcomes: I
session: Unit 7: ECOLOGY AND WILDLIFE
7.7 Developing and Positioning of the Product
7.8 Tourist Behaviour
7.9 Future Trends and Scope of Eco and Wildlife Tourism

GROUP ASSIGNMENT GUIDELINE PART 2
learning_outcomes: I
session: QUIZ 2
learning_outcomes: I
session: REVIEW QUIZ 2
learning_outcomes: I
session: REVIEW QUIZ 2
learning_outcomes: I
session: Unit 8: ADVENTURE TOURISM
8.0 Objectives
8.1 Introduction
8.2 Adventure Activities and Sports
8.2.1 Aerial Adventure
8.2.2 Water Adventure
8.2.3 Land Adventure
learning_outcomes: I
session: Unit 8: ADVENTURE TOURISM
8.3 Market Research and Analysis
8.4 Designing A Product
8.5 Developing the Adventur e Product
learning_outcomes: I
session: Unit 8: ADVENTURE TOURISM
8.6 Devising and Positioning the Adventure Product
8.7 Tourist Behaviour
8.8 Future Trends and Scope of Adventure Tourism
learning_outcomes: I
session: Unit 9: HEALTH TOURISM
9.0 Objectives
9.1 Introduction
9.2 What is Health Tourism?
learning_outcomes: I
session: Unit 9: HEALTH TOURISM
9.3 Market Research and Analysis
9.4 Designing the Health Product
learning_outcomes: I
session: Unit 9: HEALTH TOURISM
9.5 Development and Positioning the Health Tourism Product
9.6 Future Trends and Scope of Health Tourism
learning_outcomes: I
session: Unit 10: ISLAND AND BEACH TOURISM PRODUCT
10.0 Objectives
10.1 Introduction
10.2 Emergence of Beach and Island Tourism
10.3 Features of Beach and Island Tourism
10.3.1 A Nature based Tourism
10.3.2 Peripheral Attractions
learning_outcomes: I
session: Unit 10: ISLAND AND BEACH TOURISM PRODUCT
10.4 Beach and Island As Tourist product
10.4.1 Concept of a tourist product
10.4.2 Design of tourist product
10.4.3 Infra-structural Facilities
10.4.4 Marketing
10.4.5 Environmental constraints
learning_outcomes: I
session: Unit 10: ISLAND AND BEACH TOURISM PRODUCT
10.5 Kovalam: A Case of Beach Product
10.5.1 Characteristics
10.5.2 Attractions
10.6 Lakshdweep: An Ideal Island Product
10.6.1 Fragile Ecology; Core Attraction
10.6.2 Secondary Attractions
10.6.3 Marketing
learning_outcomes: I
session: Quiz 3
learning_outcomes: I
session: REVIEW QUIZ 3
learning_outcomes: I
session: REVIEW QUIZ 3
learning_outcomes: I
session: Fieldtrip: Visit the product development department of a travel company. Through the meeting with the managers and employees, learn about a product they are building or about their product development process.
learning_outcomes: I
session: Fieldtrip: Visit the product development department of a travel company. Through the meeting with the managers and employees, learn about a product they are building or about their product development process.
learning_outcomes: I
session: Fieldtrip: Visit the product development department of a travel company. Through the meeting with the managers and employees, learn about a product they are building or about their product development process.
learning_outcomes: I
session: Individual essay for Fieldtrip
learning_outcomes: I
session: Unit 11: ETHNIC AND RURAL TOURISM
11.0 Objectives
11.1 Introduction
11.2 Defining Ethnic and Rural Tourism
11.2.1 An Overlapping Form of Tourism
11.2.2 Significance
learning_outcomes: I
session: Unit 11: ETHNIC AND RURAL TOURISM
11.3 Ethnic and Rural Tourism: As Tourist Product
11.3.1 Designing of a Tourism Product
11.3.2 Cultural Variations
11.3.3 Marketing
learning_outcomes: I
session: Unit 11: ETHNIC AND RURAL TOURISM
11.4 Issues and Considerations
11.5 Potential of Ethnic
11.5.1 Festivals
11.5.2 Fairs
learning_outcomes: I
session: Unit 12: CRUISES
12.0 Objectives
12.1 Introduction
12.2 Origin of Cruise Industry
12.3 Present Cruise Industry
learning_outcomes: I
session: Unit 12: CRUISES
12.4 Typology of Cruises Products
12.4.1 Resort/Contemporary Cruise Product
12.4.2 Premium Cruise Product
12.4.3 Luxury Cruise Product
12.4.4 Niche/Speciality Cruise Product
12.4.5 Value/Traditional Cruise Product
learning_outcomes: I
session: Unit 12: CRUISES
12.5 Queen Elizabeth 2 Cruise: A Case for Developing Cruise Products
12.6 Key Marketing Techniques for Cruise Designers and Developers
12.7 Pricing of Cruise Products
learning_outcomes: I
session: Unit 12: CRUISES
12.8 Physical Layout of a Cruise
12.9 Cruise Along Ganges; A Model Case of Indian Cruise Product
12.10 Travel Tips for Cruisers
12.10.1 Getting To Your Cruise Ship - What to Expect?
12.10.2 Travel Tips
12.10.3 Cruise Line Security
learning_outcomes: I
session: Unit 13: EVENTS
13.0 Objectives
13.1 Introduction
13.2 Types of Events
13.3 Market Research and Analysis
learning_outcomes: I
session: Unit 13: EVENTS
13.4 Designing the Product
13.5 Challenges and Issues Related to Developing the Products for Events
learning_outcomes: I
session: Unit 13: EVENTS
13.6 Positioning the Product: A Case Study of Mareech Event Management Company
13.7 Future Trends and Scope of Tourism Related to Events

GROUP ASSIGNMENT SUBMISSION
learning_outcomes: I
session: Unit 14: RESORTS: DESIGNING AND MANAGEMENT
14.0 Objectives
14.1 Introduction
14.2 Types of Resorts
14.3 Growth Trends of Resort Market
learning_outcomes: I
session: Unit 14: RESORTS: DESIGNING AND MANAGEMENT
14.4 Potential Supply Resources for Tourist Resorts
14.5 Resort Designing and Planning Process
learning_outcomes: I
session: Unit 14: RESORTS: DESIGNING AND MANAGEMENT
14.6 Tourist Resorts – Homogenous Product
14.7 Problems and Challenges
14.8 Suggested Recommendations for Presentation and Improving of Surrounding
learning_outcomes: I
session: Group Assignment Presentation
learning_outcomes: I
T
U
session: Group Assignment Presentation
learning_outcomes: I
T
U
session: Group Assignment Presentation
learning_outcomes: I
T
U
session: REVIEW ALL THE KNOWLEDGE TO PREPARE FOR THE FINAL EXAM
learning_outcomes: I
T