International Business Strategy (IBS301m)
Vietnamese title: Chiến lược kinh doanh quốc tế
Credits: 3
Prerequisites: IBI101

Description:
This Course is based on the Coursera Specialization "Business Strategy", which covers both the dynamics and the global aspects of strategic management. Students will learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy.

The course is divided into two parts. In the first part, students will develop their ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. The course will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools students need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.

In the second part, students will advance their strategic analysis skills, by learning the tools to analyze strategy across time (competitive dynamics), industries (corporate strategy), geographies (international strategy), and institutions (non-market strategy). The course will introduce the tools students need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices.

A key feature of this course is the integration of artificial intelligence (AI) tools and applications, enabling students to generate ideas or structure for their analysis and assist with editing and enhancing clarity while maintaining the student's critical thingking and originality.

Learning outcomes:
Make use of the SWOT, competitor and environmental analysis tools
Assess an industry's structure and how the competitive dynamics in an industry affect profitability
Create a capabilities analysis and apply this analysis in decision making
Analyze the advantages and disadvantages of four generic competitive positions
Define the dynamics of competition, the competitive life cycle, and strategies to survive and thrive through industry disruption
Explain internationalization strategies, how, where and when to enter foreign markets, and foreign direct investment
Explain how businesses compete across industries, the value of being in different markets, and the right degree of diversification
Assess stakeholder management and understand how engaging with non capital stakeholders can create value

Student tasks:
- Must attend at least 80% of contact slots in order to be accepted to the final examination.
- Responsible to do all exercises, assignments and labs given by instructor in class or at home and submit on time
- Use laptop in class only for learning purpose
- Promptly access to the FU CMS at http://flm.fpt.edu.vn for up-to-date course information

Tools:
- Internet connexion, laptop

Materials:
description: Foundations of Business Strategy
'https://www.coursera.org/learn/uva-darden-foundations-business-strategy
publisher: Coursera
description: Advanced Business Strategy
https://www.coursera.org/learn/uva-darden-advanced-business-strategy?specialization=business-strategy
publisher: Coursera
description: IBS301m-AI Use Guidelines
note: Available at Schedule sheet

Assessments:
category: Assignment 1
type: on-going
weight: 15.0
question_type: 1,2,3,4
no_question: Option 1: written report
Option 2 (For Constructivism Approach only): Follow lecturer's proposal
knowledge_and_skill: Option 1: 1
Option 2 (For Constructivism Approach only): Follow lecturer's proposal
grading_guide: Option 1: Test students' ability to understand and apply the skills and knowledge of the delivered units
category: Assignment 2
type: on-going
weight: 15.0
question_type: 5,6,7,8
no_question: Option 1: written report
Option 2 (For Constructivism Approach only): Follow lecturer's proposal
knowledge_and_skill: Option 1: 1
Option 2 (For Constructivism Approach only): Follow lecturer's proposal
grading_guide: Option 1: Test students' ability to understand and apply the skills and knowledge of the delivered units
category: Class participation and preparation
type: on-going
weight: 10.0
knowledge_and_skill: Option 1: 1
Option 2 (For Constructivism Approach only): Follow lecturer's proposal
grading_guide: Option 1: Test students' ability to understand and apply the skills and knowledge of the delivered units
category: Progress test 1
type: on-going
weight: 15.0
duration: 45
question_type: 1,2,3,4
no_question: Option 1: multiple choice
Option 2 (For Constructivism Approach only): Follow lecturer's proposal
knowledge_and_skill: Option 1: 40
Option 2 (For Constructivism Approach only): Follow lecturer's proposal
grading_guide: Option 1: Test the acquainted knowledge which student obtained in the delivered chapters.
category: Progress test 2
type: on-going
weight: 15.0
duration: 45
question_type: 5,6,7,8
no_question: Option 1: multiple choice
Option 2 (For Constructivism Approach only): Follow lecturer's proposal
knowledge_and_skill: Option 1: 40
Option 2 (For Constructivism Approach only): Follow lecturer's proposal
grading_guide: Option 1: Test the acquainted knowledge which student obtained in the delivered chapters.
category: Final project group presentation
type: Final exam
weight: 30.0
duration: 17-20
question_type: 1,2,3,4,5,6,7,8
no_question: Case study
knowledge_and_skill: 1
grading_guide: Test students' ability to understand and apply the skills and knowledge of the delivered units

Schedule:
session: Course Introduction
Course 1: Foundations of Business Strategy
Introduction to Strategic Analysis
session: Reading: Course Overview
Reading: Course Requirements
Reading: Get to know your classmates
Reading: Using the Discussion Forums
session: Lessons
Video: An introduction to strategic analysis
Video: Strategic Analysis
Video: The strategist's challenge
session: Video: Fundamental Principle of Business Strategy
Video: Competitive Markets
session: Video: A little calculus
Video: Two perspectives on economic rents
session: Video: Module Lessons
Tools:
Video: Strategist's toolkit: SWOT
session: Video: Strategist's toolkit: Competitor Analysis
Video: Strategist's toolkit: Environmental Analysis
session: Case study: Google Inc: Buy, Sell, or Hold?
Case Study Debrief: Video: Google Case study debrief
session: Course 1: Foundations of Business Strategy
Analyzing Industry Structure Lessons
Video: Analyzing Industry Structure
Video: Threat of Entry, Part 1
session: Video: Threat of Entry, Part 2
Video: Threat of Substitutes
session: Video:
Barganining Power of Buyers, Part 1
Bargaining Power of Buyers, Part 2
Bargaining Power of Suppliers
session: Intensity of Rivalry
Module lessons
Group submit selection of company for the final project to instructor to be approved
session: Tools
Video: Strategist's toolkit: 5 forces analysis
session: Case study: Redhook Brewing Company
Video: Redhook Brewing company case study debrief
session: Course 1: Foundation of Business Strategy
Analyzing Firm Capabilities
Lessons
Video: Analyzing Firm Capabilities
session: Video: Value Chain
Video: Alignment
session: Video: Sustainability: Imitation
Video: Sustainability: Durability
session: Video:
Building Capabilities
Module Lessons
session: Tools
Video: Strategist's Toolkit: Capabilities Analysis
session: Case study: Apple (Computer) Inc
Case study Debrief: Video Apple Case study debrief
session: Course 1: Foundations of Business Strategy
Determining Competitive Position Lessons
Video:
Determining Competitive Positioning
session: Video:
Generic Competitive Positions, Part 1
Generic Competitive Positions, Part 2
session: Video:
Mapping Competitive Positions
Which position is best?
session: Video: Module lessons
Tools
Video: Strategist's toolkit: Strategy maps
session: Case study: Piaggio
session: Submit Course 1 Assignment
Review
session: Progress Test 1
session: Course 2: Advanced Business Strategy
Course Introduction
Dynamic Strategy
Reading: Course Overview
Reading: Course Requirements
Reading: Get to know your classmates
Reading: Using the Discussion Forums
session: Lessons:
Video:
Introduction to strategy over time
The dynamic capabilities perspective
session: Video:
Introduction to the competitive life cycle
Competitive life cycle: common patterns
session: Video:
Why incumbent firms fail or survive
Competitive life cycle analysis
session: Video: Module lessons
Tools: Strategist's toolkit: Competitive life cycle analysis
session: Case study: Reading: Sony Playstation 4: Aim and fire
Case study debrief: Video: Sony Playstation 4 Case Debrief
session: Course 2: Advanced Business Strategy
International Strategy
Lessons
Video: Introduction to International Strategy
session: Video:
Patterns of Internationalization
Where to compete
session: Video
Entering Foreign Markets: Exporting
Entering foreign markets: Licensing and Alliances
session: Entering foreign markets: Foreign direct investment
Foreign direct investment: Entry mode
session: Module lessons
Tools:
Video: strategist's tookit: Internationalization Analysis
session: Case study: Reading: Orascom Telecom Holding: Wind and Weather
session: Course 2: Advanced Business Strategy
Diversification Strategy
Lessons
Video:
Introduction to competing across industries
session: Video:
Financial reasons to diversify
Operational reasons to diversify
Strategic reasons to diversify
session: Video:
Why firms exist: theory of the firm
Limits on firm scope
session: Video:
The right degree of diversification
Module lessons
session: Tools
Video: Strategist's toolkit: Diversification Matrices
session: Case study: Reading: Walt Disney Co: Mickey Mouse or Media Mammoth?
Video: Walt Disney Co Case Debrieft
session: Course 2: Advanced Business Strategy
Stakeholder Strategy
Lessons:
Video: Introduction to Stakeholder Strategy
Creating value for stakeholders
session: Video:
Aligning key stakeholders
Aligning secondary stakeholders
session: Video:
Value creation and your values
Module lessons
session: Tools
Video: Strategist’s Toolkit: Stakeholder Analysis
session: Case study: Reading
GE Healthcare in India: An (Ultra) Sound Strategy?
Case study Debrief: Video: GE Healthcare India Case Debrief
session: Submit Course 2 Assignment
Review
session: Progress Test 2
session: Review and Preparation for Final Project
session: Review and Preparation for Final Project
session: Final Project Presentation
session: Final Project Presentation
session: Final Project Presentation
session: Final Project Presentation
session: Final Project Presentation
session: Final Project Presentation