Experiential Entrepreneurship 1 (EXE101)
Vietnamese title: Trải nghiệm khởi nghiệp 1
Credits: 3

Description:
- This course will provide students with essential knowledge and tips on starting a start-up efficiently and effectively.
- The course covers the most important aspects of modern entrepreneurship.
- Students will study by watching videos shared by prolific startup founders on various topics. Each week, there will be a face-to-face session with an instructor, typically a faculty lecturer of business administration experimented in entrepreneurship, who will re-cap and check on students' understanding of the week's main topic.
Students are grouped into teams of 4 to 6. Each team must be formed from at least 2 different majors.
- Each team will have to develop a startup idea and work on the project with guidance and support from instructors and mentors throughout the course.
- There will be seminars or workshops with guest speakers who are entrepreneurs or venture capitalists, who will share their extensive experience and unique perspective in the entrepreneurial world of startups.

Learning outcomes:
Demonstrate understanding of key aspects of startup at a basic level
Demonstrate the ability to build a right team and express effective teamwork
Able to conduct survey and do market research
Able to build the right product and the reasonable business model
Able to create a preliminary pitch deck and present it convincingly

Student tasks:
- Students must attend at least 80% of Instructor's Coaching sessions, Seminars and Mentor's Mentoring.
- Students are responsible for doing all exercises and assignments given by the instructor in class or at home and submitting them on time.
- Students must meet all checkpoints' requirements.
- Use laptop in class only for learning purpose
- Promplty access to the FPTU Learning Materials platform at https://flm.fpt.edu.vn/ and Edunext systems at https://fu.edunext.vn/ for up to date course information.

Tools:
- Laptop computer
- Internet
- Meeting hall with capacity of at least 200 seats for seminars
- Video conference platforms, such as Google Meet, Microsoft Teams, or Zoom.

Materials:
description: Online material sources (video, documents)
author: Y Combinator (San Jose, CA)
note: www.StartupSchool.org
description: Startup Directory sources
author: Y
Combinator (San Jose, CA)
note: https://www.ycombinator.com/companies
description: Techstars
author: Techstars (Boulder, Colorado)
note: https://www.techstars.com/portfolio
description: 500 Startups
author: 500
Startups
note: https://500.co/companies
description: AngelPad (NYC)
author: AngelPad (NYC)
note: https://angelpad.com/portfolio/
description: Seed Accelerators database
author: Seed Accelerators
note: https://www.seed-db.com/accelerators
description: The Lean Startup
author: Eric Ries
description: How to Design a Better Pitch Deck
author: Kevin Hale
note: https://www.ycombinator.com/library/4T-how-to-design-a-better-pitch-deck/
description: A Guide to Seed Fundraising
author: Geoff Ralston
note: https://www.ycombinator.com/library/4A-a-guide-to-seed-fundraising
description: A Guide to YC Demo Day Presentations
author: Geoff Ralston
note: https://www.ycombinator.com/library/49-a-guide-to-yc-demo-day-presentations

Assessments:
category: Constructivism Presentations
type: on- goin g
weight: 15.0
duration: 15'
question_type: all
no_question: Oral Presentation
grading_guide: Topic from video lectures, class discussion activities.
note: - Guided by instructor
- Questions from video lectures, class discussion activities.
- Students discuss on group then present.
- An average point could be evaluated and publised to students at the end of the semesters
category: Group Assignm ent 1 (Checkp oint 1)
type: on- goin g
weight: 10.0
duration: 10'-30'
question_type: CLO1, CLO2,
no_question: Oral Presentation
note: - In class, by instructor
- The class will be divided into groups, each group of 4-6 students (must be from 2 majors or more).
- The group assigns roles to each member, for example, team leader - CEO, in charge of engineering - CTO, in charge of marketing - CMO,...
- Each group has the task of finding a startup idea, naming the group, and presenting the business area of that idea.
category: Group Assignm ent 2 (Checkp oint 2)
type: on- goin g
weight: 20.0
duration: 10'-30'
question_type: CLO3
no_question: Oral Presentation
note: - In class, by instructor
- Identify the problem to be solved and analyze the market:
. Servery group (> 100 people) or interview two experts in their industry.
. The team presented market research results and analysis insights related to their business areas, including industry outlook, market size, trends, segments, key players, market share, product/service pricing.
. The team presented the value proposition for their idea, market fit and compared it with competitors.
category: Group Assignm ent 3 (Checkp oint 3)
type: on- goin g
weight: 15.0
duration: 10'-30'
question_type: CLO4
no_question: Oral Presentation
note: - Product/service description:
- Technology tools description
- Canvas business model presentation.
category: Presentation (Checkp oint 4)
type: on- goin g
weight: 40.0
duration: 10'-30'
question_type: CLO5
no_question: Oral Presentation
note: Build a preliminary pitch deck and present it.
Graded by instructor and mentor.
Marking criteria:
- Team profile 10%
- Product market fit 40%
- Business model 20%
- Operative 20%
- Fundraising plan 10%

Note: Students can ask the University for financial support for the implementing of their project. For this purpose, the group submit a funding estimation which will be examined and validated by the instructor and the mentor.

Schedule:
session: Week 1
Instructor's coaching
Spark and nurture entrepreneurial spirit
1 offline session (2,25 hrs)
learning_outcomes: IT
materials: Slides
session: Week 1
Seminar 1
“Be Successful in Your Own Way” – Guest speaker
learning_outcomes: T
U
materials: Case studies
session: Week 2
Instructor's coaching
Form a Winning Team
1 offline session (2,25 hrs)
learning_outcomes: T
U
session: Week 3
Instructor's coaching
Develop and Evaluate a Startup Idea
1 offline session (2,25 hrs)
learning_outcomes: T
U
session: Week 3
Seminar 2
“Choosing a Startup Idea” – Guest Speaker
learning_outcomes: I
T
session: Week 3
Mentoring 1
learning_outcomes: T
U
session: Week 4
Instructor's coaching
Understand Customer and Find Market-fit
1 offline session (2,25 hrs)
learning_outcomes: T
U
session: Week 5
Instructor's coaching
Market Research
1 offline session (2,25 hrs)
learning_outcomes: T
U
session: Week 5
Mentoring 2 (optional)
learning_outcomes: T
U
session: Week 6
Instructor's coaching
Build Product
1 offline session (2,25 hrs)
learning_outcomes: TU
session: Week 6
Mentoring 3 (optional)
learning_outcomes: TU
session: Week 7
Instructor's coaching
Business Model
1 offline session (2,25 hrs)
learning_outcomes: TU
session: Week 8
Instructor's coaching
Fundraising
1 offline session (2,25 hrs)
learning_outcomes: T
U
session: Week 8
Seminar 3
Recommended topics:
1. How to do market research – Instructor or Guest speaker
2. MVP and How to Shorten Time-To- Market
3. Startup Fundraising & Venture Investment
learning_outcomes: I
T
session: Week 8
Mentoring 4 (optional)
learning_outcomes: T
U
session: Week 9
Instructor's coaching
Manage a Startup
1 offline session (2,25 hrs)
learning_outcomes: T
U
session: Week 9
Mentoring 5
learning_outcomes: TU
session: Week 10
Introduce your startup
1 offline session (2,25 hrs)
learning_outcomes: T
U