Event Planning (EVP201)
Vietnamese title: Tổ chức sự kiện
Credits: 3

Description:
1. Course Objectives:
The course demonstrates concepts, technology, and applications of advanced event planning.
2. Course Content:
Key topics include: Overview of the event knowledge on planning, operations, marketing, finance, legal aspects, and specialized event types, incorporating practical skills. Additionally, it includes a new module on the application of Artificial Intelligence in event management, equipping students with cutting-edge technological insights to enhance event design, logistics, and marketing.
3. Activities and Teaching Methodology:
Lectures, hands-on sessions, and individual and group projects will help students practice and develop the knowledge and management skill about event industry.

Learning outcomes:
Identify the key characteristics of events, events industry bodies, in order to understand the business of events management as a service activity
Understand the scope and scale of the events business and the determinants of demand for events
Identify the social, economic, political impact and developmental implications of running events
Understand the planning process for events, including the budgetary organization of events, marketing, catering and technical provisions.
Identify issues of risk management in terms of event planning, operations and the issues involved in closing down an event
Intergrate a theoratical framework in to an event project

Student tasks:
- Class attendance is strongly encouraged. Attend at least 80% of class hours in order to be accepted to the final examination
- Actively participate in class activities
- Fulfill tasks given by instructor after class
- Use their own laptop in class only for learning purpose
- Read the textbook in advance
- Access the course website (http://flm.fpt.edu.vn) for up-to-date information and material of the course, for online supports from teachers and other students and for practicing and assessment.

Tools:
- Internet, AI Tools

Materials:
description: Events Management: An Introduction
author: Charles Bladen, James Kennell, Emma Abson, Nick Wilde
publisher: Routledge
published_date: 2023
edition: 3th
isbn: 9780367610043

Assessments:
category: Class participation and preparation
type: on-going
weight: 10.0
no_question: '- Class participation and preparation
- Using AI effectively in subject research
category: Group Assignment
type: on-going
weight: 30.0
question_type: CLO1, CLO2, CLO3, CLO4, CLO5, CLO6
no_question: Option 1: Four or five students per group. Groups and groups ideas are determined on the second session of the course. Work will be break down into stages and examined during the course. Final work to be submitted prior to the presentation of the topic. Option 2 (For Constructivism Approach only): Follow lecturer's proposal
knowledge_and_skill: Option 1: Minimum length of the group assignment should be 10 pages, excluding appendices Option 2: Follow lecturer's proposal
grading_guide: Option 1: Based on topics of studied units
Option 2: Follow lecturer's proposal
note: Option 1: Group presentation in class room
Option 2 (For Constructivism Approach only): Follow lecturer's proposal
category: Individual Assigment
type: on-going
weight: 20.0
question_type: CLO1, CLO2, CLO3, CLO4, CLO5, CLO6
no_question: Questions or Activities proposed by lecturer
knowledge_and_skill: Follow lecturer's proposal
grading_guide: Option 1: Based on topics of studied units
Option 2: Follow lecturer's proposal
note: Option 1: Based on topics of studied units
Option 2: Follow lecturer's proposal
category: Quizzes
type: on-going
weight: 10.0
duration: 45' in class
question_type: CLO1, CLO2, CLO3, CLO4, CLO5,CLO6
no_question: Option 1: Multiple choice, exercises or essay questions Option 2 (For Constructivism Approach only): Follow lecturer's proposal
knowledge_and_skill: Option 1: Appx. 15 Option 2 (For Constructivism Approach only): Follow lecturer's proposal
grading_guide: Option 1: Quizzes will test for knowledge of subjects in the chapter assigned for that day.
Option 2 (For Constructivism Approach only): Follow lecturer's proposal
note: Option 1: Class room
Option 2 (For Constructivism Approach only): Follow lecturer's proposal
category: Final Exam
type: Final exam
weight: 30.0
duration: 60'
question_type: CLO1, CLO2, CLO3, CLO4, CLO5,CLO6
no_question: Multiple choice
knowledge_and_skill: 50
grading_guide: The questions/ exercises will cover the lectures, class discussions, activities, exercises, and textbook.
note: Exam room

Schedule:
session: -Course Overview
-Introduction to AI Integration in the course
-Chapter 1: Introduction to events management:
1.1 Introduction
1.2 What is an event?
learning_outcomes: IT
session: Chapter 1: Introduction to events management:
1.3 Events management challenges
1.4 Events, human history and culture
learning_outcomes: IT
session: Chapter 1: Introduction to events management:
1.5 The events 'business'
1.6 Role of events managers
learning_outcomes: IT
session: Chapter 2: Event project management: feasibility, planning, delivery and evaluation:
2.1 Introduction
2.2 Events as projects
2.3 Project management perspectives
learning_outcomes: IT
session: Chapter 2: Event project management: feasibility, planning, delivery and evaluation:
2.4 Event project definition, organisation and framework
2.5 Project parameters
2.6 Stakeholder requirements and needs
learning_outcomes: IT
session: Chapter 2: Event project management: feasibility, planning, delivery and evaluation:
2.7 The project objective statement
2.8 Project planning
2.9 Project optimisation
learning_outcomes: IT
session: Chapter 2: Event project management: feasibility, planning, delivery and evaluation:
2.10 Project evaluation and review techniques
2.11 Project crashing
2.12 Project risk management
learning_outcomes: IT
session: Chapter 2: Event project management: feasibility, planning, delivery and evaluation:
2.13 Project cost breakdown structures
2.14 Project implementation
2.15 Project shut-down
learning_outcomes: IT
session: Chapter 3: Event design and production
3.1 Introduction
3.2 Recent developments
learning_outcomes: IT
session: Chapter 3: Event design and production
3.3 Events as designed experiences
3.4 Concept and theme
learning_outcomes: IT
session: Chapter 3: Event design and production
3.5 Understanding event experiences
3.6 Event staging and logistics
learning_outcomes: IT
session: Chapter 4: Event operations:
4.1 Introduction
4.2 Why do operations matter in events?
4.3 Event operations transform resources into experiences
learning_outcomes: IT
session: Chapter 4: Event operations:
4.4 Event operations strategy
4.5 Managing quality in event operations
4.6 Supply chain management
learning_outcomes: IT
session: Chapter 4: Event operations:
4.7 Event supplier contracts
4.8 Event logistics and capacity management
learning_outcomes: IT
session: Individual Assignment
Group Assignment: Event proposal part 1
learning_outcomes: TU
session: Chapter 5: Event human resource management:
5.1 Introduction
5.2 The event human resource challenge
5.3 Finding the right people
learning_outcomes: IT
session: Chapter 5: Event human resource management:
5.4 The challenges in practice to the events industry
5.5 Formulating and conducting event induction and acculturation
5.6 Developing effective communication with event workers
learning_outcomes: IT
session: Chapter 5: Event human resource management:
5.7 Event employee learning and development
5.8 Motivating, maximising performance and retaining employees
5.9 Remunerating staff
learning_outcomes: IT
session: Chapter 6: Event finance
6.1 Introduction
6.2 Financial terminology
6.3 Financial planning and control
learning_outcomes: IT
session: Chapter 6: Event finance
6.4 Users of event finance information
6.5 Budgeting and events
6.6 Budgeting as a logically sequenced planning process
learning_outcomes: IT
session: Chapter 6: Event finance
6.7 Common methods of budgeting
6.8 Applying budgeting to worked examples
6.9 Comparing actual and budgeted performance
learning_outcomes: IT
session: Chapter 7: Event marketing
7.1 Introduction
7.2 Event marketing planning
learning_outcomes: IT
session: Chapter 7: Event marketing
7.3 Event sponsorship
Case study
learning_outcomes: ITU
session: Chapter 8: Event law, health, safety and risk management
8.1 Introduction
8.2 The legal environment
8.3 Legal requirements
learning_outcomes: IT
session: Chapter 8: Event law, health, safety and risk management
8.4 Insurance
8.5 Guiding principles of health, safety and risk
8.6 Health and safety management
learning_outcomes: IT
session: Chapter 8: Event law, health, safety and risk management
8.7 Risk management
8.8 Risk assessment
8.9 Specific event risks
learning_outcomes: IT
session: Quiz 1: Chapter 1 - 8
learning_outcomes: ITU
session: Chapter 9: Sporting events:
9.1 Introduction
9.2 Overview of the sports industry
learning_outcomes: IT
session: Chapter 9: Sporting events:
9.3 Managing the sporting event: managing participants
9.4 Sporting events marketing
learning_outcomes: IT
session: Chapter 10: Mega-events
10.1 Introduction
10.2 Defining mega-events
10.3 Mega-event periods
10.4 Mega-event tourism
learning_outcomes: IT
session: Group assignment: Event proposal part 2
Individual Assignment submission
learning_outcomes: TU
session: Chapter 11: Events in the public and third sectors
11.1 Introduction
11.2 The public sector
11.3 Public sector-specific events
learning_outcomes: IT
session: Chapter 11: Events in the public and third sectors
11.4 The third sector
11.5 Events in the third sector
learning_outcomes: IT
session: Chapter 12: Business events:
12.1 Introduction
12.2 Categorisation of business events
12.3 Conferences and meetings
12.4 Incentive events and performance improvement
learning_outcomes: IT
session: Chapter 12: Business events:
12.5 Networking events
12.6 Corporate hospitality
12.7 Exhibitions and trade shows
12.8 Experiential business events
learning_outcomes: IT
session: Chapter 12: Business events:
12.9 Key logistical issues for business events
12.10 The business event customer
12.11 Business event evaluation
12.12 Future trends in business events
learning_outcomes: IT
session: Chapter 13: Cultural events and festivals:
13.1 Introduction
13.2 Cultural events
13.3 Festivals
learning_outcomes: IT
session: Chapter 13: Cultural events and festivals:
13.4 Types of cultural events and festivals
13.5 Programming cultural events and festivals
learning_outcomes: IT
session: Chapter 13: Cultural events and festivals:
13.6 Marketing cultural events and festivals
13.7 The public role of cultural events and festivals
learning_outcomes: IT
session: Chapter 14: Event impacts
14.1 Introduction
14.2 Event impacts
14.3 Measuring impacts and evaluating events
learning_outcomes: IT
session: Chapter 14: Event impacts
14.4 Sustainable events
14.5 Responsible events
learning_outcomes: IT
session: Chapter 15: Events and the media
15.1 Introduction
15.2 What is the media?
15.3 The role of the media in events management
learning_outcomes: IT
session: Chapter 15: Events and the media
15.4 The media and links to stakeholders
15.5 Media management
learning_outcomes: IT
session: Chapter 15: Events and the media
15.6 The impact of media coverage on events
15.7 Crisis management for event managers
Excersise/Case study
learning_outcomes: ITU
session: Chapter 16: AI Applications in Event Management:
16.1 Introduction and AI Basics
16.2 AI in Event Design - Personalization and Experience Enhancement
Excersise
learning_outcomes: ITU
session: Chapter 16: AI Applications in Event Management:
16.3 AI in Event Operations - Automation, Logistics, Security
Excersise
learning_outcomes: ITU
session: Chapter 16: AI Applications in Event Management:
16.3 AI in Event Operations - Automation, Logistics, Security
16.4 Ethical, Legal & Practica
16.5 Challenges of AI in Events
Excersise
learning_outcomes: ITU
session: Review of key themes across the course / Case studies / Practical exercises
learning_outcomes: ITU
session: Review of key themes across the course / Case studies / Practical exercises
learning_outcomes: ITU
session: Quiz 2: Chapter 9 - 15
learning_outcomes: ITU
session: On -site Experience or guest speaker
learning_outcomes: ITU
session: On -site Experience or guest speaker
learning_outcomes: ITU
session: On -site Experience or guest speaker
learning_outcomes: ITU
session: Presentation day
learning_outcomes: TU
session: Presentation day
learning_outcomes: TU
session: Presentation day
learning_outcomes: TU
session: Presentation day
learning_outcomes: TU
session: Presentation day
learning_outcomes: TU
session: Presentation day
learning_outcomes: TU
session: Presentation day
learning_outcomes: TU