Experiential Entrepreneurship 2 (EXE201)
Vietnamese title: Trải nghiệm khởi nghiệp 2
Credits: 3
Prerequisites: EXE101

Description:
In Experiental Entrepreneurship 2, groups of students will develop product/service for their start-up ideas prepared from Experiental Entrepreneurship 1 and deploy sales and find real customers for their group's products/services.
There is no mandatory content for this course, just a list of suggested lectures/talks that students can view to get useful tips and experiences for project realization.
In addition, there will be seminars and workshops with related topics planned and implemented each semester according to actual needs and implementation situation.

Learning outcomes:
Build physical product/service
Be able to map out the customer acquisition plan
Launch product on different channels
Able to analyze feedback from the channels

Student tasks:
- Students must attend at least 80% of Instructor's Coaching sections, Seminars and Mentor's Mentoring.
- Students are responsible for doing all exercises and assignments given by the instructor in class or at home and submitting them on time.
- Students must meet all milestones' requirements.
- Promplty access to the learning material platform https://flm.fpt.edu.vn/ for up to date course information.

Tools:
- A hall for seminars has a capacity of at least 200 people

Materials:
description: Online material sources (video, documents)
author: YCombinator (San Jose, CA)
note: www.StartupSchool.org
description: Startup Directory sources
author: Y
Combinat or (San Jose, CA)
note: https://www.ycombinator.com/companies/
description: Techstars
author: Techstars (Boulder, Colorado)
note: https://www.techstars.com/portfolio
description: 500 Startups
author: 500
Startups
note: https://500.co/companies
description: AngelPad (NYC)
author: AngelPad (NYC)
note: https://angelpad.com/portfolio/
description: Seed Accelerators database
author: Seed Accelerat ors
note: https://www.seed-db.com/accelera tors
description: The Lean Startup
author: Eric Ries
description: How to Design a Better Pitch Deck
author: Kevin Hale
note: https://www.ycombinator.com/library/4T-how-to-design-a-better-pitch-deck/
description: A Guide to Seed Fundraising
author: Geoff Ralston
note: https://www.ycombinator.com/library/4A- a-guide- to-seed- fundraisi ng
description: A Guide to YC Demo Day Presentations
author: Geoff Ralston
note: https://www.ycombinator.com/library/49-a-guide-to-yc-demo-day-present ations

Assessments:
category: Outcome 1
type: on- going
weight: 40.0
duration: no-limit
question_type: CLO1
no_question: Product/service demonstration
knowledge_and_skill: 1
note: - In class, by instructor
- Students demonstrate the product/service to the class
- Product/service should run well and be market- ready
category: Outcome 2
type: on- going
weight: 20.0
duration: no-limit
question_type: CLO2
no_question: Presentation
knowledge_and_skill: 1
note: - In class, by instructor
- Students need to submit the required document, and do a presentation in class
category: Outcome 3
type: on- going
weight: 40.0
duration: no-limit
question_type: CLO3, CLO4
no_question: Reports
knowledge_and_skill: 1
note: - In class, by instructor and mentor
- Students need to submit the sales results along with all needed proof to the instructor
- Students will present their result in class

Schedule:
session: Week 1
Instructor's coaching
Design for Startups - Part 1
learning_outcomes: IT
materials: EXE201
session: Week 1
Seminar 1
“Be Successful in Your Own Way” – Guest speaker
learning_outcomes: T
U
session: Week 2
Instructor's coaching
Design for Startups, Part 2
learning_outcomes: TU
session: Week 3
Instructor's coaching
Building Product
learning_outcomes: TU
session: Week 3
Seminar 2
“Choosing a Startup Idea” – Guest Speaker
learning_outcomes: I
T
session: Week 3
Mentoring 1
learning_outcomes: T
U
session: Week 4
Instructor's coaching
How to Launch (Again and Again)
learning_outcomes: TU
session: Week 5
Instructor's coaching
How to get your first ten customers?
Oucome 2 presentation
learning_outcomes: T
U
session: Week 5
Mentoring 2 (optional)
learning_outcomes: T
U
session: Week 6
Instructor's coaching
How to Get Users and Grow
learning_outcomes: TU
session: Week 6
Mentoring 3 (optional)
learning_outcomes: T
U
session: Week 7
Instructor's coaching
How to Sell
learning_outcomes: TU
session: Week 8
Instructor's coaching
How to Set KPIs and Goals
learning_outcomes: TU
session: Week 8
Seminar 3
Recommended topics:
How to do market research – Instructor or Guest speaker
MVP and How to Shorten Time-To- Market – Guest speaker
“Startup Fundraising & Venture Investment” – Guest speaker
learning_outcomes: I
T
session: Week 8
Mentoring 4 (optional)
learning_outcomes: T
U
session: Week 9
Instructor's coaching
Growth for Startups
learning_outcomes: TU
session: Week 9
Mentoring 5
learning_outcomes: T
U
session: Week 10
Evaluate all the groups
1 session offline
learning_outcomes: TU
session: Week 11-14
Relaunch & try to approach customers again if previously failed