Cultural Tourism (TOC201)
Vietnamese title: Văn hoá du lịch
Credits: 3

Description:
The general objective of the course is to elucidate the intricate relationships between culture, heritage and contemporary tourism, analysing the economic, political and social importance of cultural tourism, exploring the phenomenon of cultural tourism from a demand and supply perspective. Introduce the basic issues of tourism culture, tourist culture in tourism development in Vietnam, tourism culture in tourism business in Vietnam, orientation for tourism culture development in Vietnam .
The course focuses on the importance of culture and heritage as demand drivers for tourism, the impacts of tourism on Viet Nam and indigenous cultures, and the resulting need for managing cultural tourism.

Lecturing is the main teaching method in the theory part. However, the lecturer is required to provide relevant practical and hands-on experiences by using case studies or sharing personal experiences. The learners are encouraged to actively participate in lectures by active and student-centered teaching methods such as reciprocal questioning, games, rotating chair group discussions, rountable meeting or by self-learning and preparations before the lecture, Practical training sessions are organized to allow the learners to develop their initial skills and behaviors on the tourism and travel occupational/ opereational standards. Furthermore the group assignment project will strengthen leaners' technical and soft skills such as research, team work, leadership, problem solving, work planning and scheduling, presentation and so on.

Learning outcomes:
Understanding of the relationships between culture, heritage and contemporary tourism and sustainability
Analyzing the economic, political and social importance of cultural tourism and current issues in the development and management of cultural and heritage tourism products
Exploring the phenomenon of cultural tourism from a demand and supply perspective
Identifying the basic issues of tourism culture, tourist culture in tourism development in Vietnam, tourism culture in tourism business in Vietnam, orientation for tourism culture development in Vietnam
Evaluating the positive and negative impacts of tourism on indigenous cultures and communities in Viet Nam, and the resulting need for managing cultural tourism.
Demonstrating professional skills in cultural and heritage tourism management through the analysis, evaluation and synthesis of academic research with field observations.
Have a sense of discipline, professional manners and a high sense of responsibility at work; Flexibility in handling situations, ability to work independently and in groups.

Student tasks:
- Class attendance is mandatory. Attending at least 80% of class hours in order to be accepted to the final examination
- Be well prepared in advance and actively participate in class activities
- Fulfill tasks given by the instructor, including the group assignment project and practical training sessions
- Use their own laptop and smartphone in class only for learning purposes and when requested
- Read the textbooks and other reading documents in advance
- Access the course page on the selected education management platforms like Google Class or Moodle for up-to-date information and material of the course, for online supports from teachers and other students and for assessment.

Tools:
- Internet (Google Search, websites, YouTube)

Materials:
description: Cultural Tourism
author: Hilary du Cros, Bob McKercher
publisher: Routledge
published_date: 3st edition (2020)
edition: 3
isbn: 9780367229016
description: Văn hóa Du lịch
author: PGS.TS Dương Văn Sáu
publisher: NXB Lao động
published_date: 2nd edition (2019)
edition: 2
description: UNWTO Tourism and Culture
author: UNWTO
note: https://www.unwto.org/tourism-and-culture
description: UNWTO Tourism and Culture Synergies
author: UNWTO
published_date: 2018
edition: 1
note: https://www.e-unwto.org/doi/epdf/10.18111/9789284418978

Assessments:
category: Class participation and preparation
type: on-going
weight: 10.0
duration: During all courses
note: Participation grade will be given based on students' preparation, and quantity as well as quality of participation in classroom and on Edunext; quality of participation is demonstrated through asking relevant questions, making statements that add to and facilitate class discussion, and builds upon others’ comments. Class preparation and pre-reading before lecture will be assessed upon individuals' understanding and ability to answer questions in the class. Individuals will be called up randomly to be assessed.
category: Group assignment (presentation, written report and video assignment)
type: on-going
weight: 30.0
duration: Submit on session 26.
5-10 min/video
20-25 min/presentation
question_type: All LOs
no_question: Video
Written report and presentation
knowledge_and_skill: Written report: limitation of 1000 words
Presentation: 20-25 mins/group
grading_guide: All Topics
note: Class is divided into 4-5 groups.
Each group will be required to make video that requirements are as follow:
1. The video record should show the title: "Cultural Tourism subject".
2. The video should have university's logo.
3. The video should declare the names of group's members.
4. Topics will be chosen randomly and assign for students by teachers. Topics suggested are:
- Introduce overview (general) information about the chosen site (i.e. history of establishment, natural/cultural tourism resources, features of the destination's attraction, suitable tourism products).
- Introduce clearly about tourism infrastructure and superstructure of the site (i.e: accommodation, food and beverage, entertainment and recreational activities, etc.).
- Analyzing the economic, political and social importance of cultural tourism and current issues in the development and management of cultural and heritage tourism products.
An additional written report is submitted together with the video that clearly explain what you've done in the video as requested in each group (it will work as the subtitle for the video).
On the day of the presentation, each group will spend time answering questions from lecturers and other groups about the topic.
category: Individual test
type: on-going
weight: 30.0
duration: 30-35 mins/test
question_type: LO1, LO2, LO3, LO4, LO5, LO6
no_question: Multiple choices, short answer question, short essay, fill in the blank
knowledge_and_skill: 20-30 MC questions AND/OR 1-3 short questions, fill in the blank
grading_guide: Part A: Topic 1-4
Part B:
Topic 5-9
Part C:
Topic 10-12
note: on class
category: Final Exam
type: Final exam
weight: 30.0
duration: 60 mins
question_type: All LOs
no_question: Multiple Choices
knowledge_and_skill: 50MCQs
grading_guide: All Topics
note: On Lap

Schedule:
session: -Course overview & introduction
-Overview of course assessment
-Introduction to AI Integration in the course
Part A. Setting a context
Topic 1: Overview of cultural tourism and tourism culture
learning_outcomes: IT
materials: TOC201
session: Topic 1: Overview of cultural tourism and tourism culture (cont.)
learning_outcomes: TU
materials: TOC201
session: Topic 1: Overview of cultural tourism and tourism culture (cont.)
learning_outcomes: TU
session: Topic 1: Overview of cultural tourism and tourism culture (cont.)
learning_outcomes: TU
session: Topic 2: Challenges in achieving sustainable cultural tourism
learning_outcomes: TU
session: Topic 2: Challenges in achieving sustainable cultural tourism (cont.)
learning_outcomes: TU
session: Topic 2: Challenges in achieving sustainable cultural tourism (cont.)
learning_outcomes: TU
session: Topic 2: Challenges in achieving sustainable cultural tourism (cont.)
learning_outcomes: TU
session: Topic 3: Issues, benefits, risks and costs in cultural tourism (cont.)
learning_outcomes: TU
session: Topic 3: Issues, benefits, risks and costs in cultural tourism (cont.)
learning_outcomes: TU
session: Topic 3: Issues, benefits, risks and costs in cultural tourism (cont.)
learning_outcomes: TU
session: Topic 3: Issues, benefits, risks and costs in cultural tourism (cont.)
learning_outcomes: TU
session: Topic 4: Cultural heritage management principles and practice
learning_outcomes: TU
session: Topic 4: Cultural heritage management principles and practice (cont.)
learning_outcomes: TU
session: Topic 4: Cultural heritage management principles and practice (cont.)
learning_outcomes: TU
session: Topic 4: Cultural heritage management principles and practice (cont.)
learning_outcomes: TU
session: Quiz 1
learning_outcomes: U
session: Group proposal instruction
learning_outcomes: IT
session: Part B. Tourism, the tourist, and stakeholders in cultural tourism
Topic 5: How tourism and culture works
learning_outcomes: TU
session: Topic 5: How tourism and culture works (cont.)
learning_outcomes: TU
session: Topic 5: How tourism and culture works (cont.)
learning_outcomes: TU
session: Topic 5: How tourism and culture works (cont.)
learning_outcomes: TU
session: Topic 6: The cultural tourism market: a cultural tourism typology
learning_outcomes: TU
session: Topic 6: The cultural tourism market: a cultural tourism typology (cont.)
learning_outcomes: TU
session: Topic 6: The cultural tourism market: a cultural tourism typology (cont.)
learning_outcomes: TU
session: Topic 7: Tourist attractions system, markers, and gatekeepers
learning_outcomes: TU
session: Topic 7: Tourist attractions system, markers, and gatekeepers (cont.)
learning_outcomes: TU
session: Topic 7: Tourist attractions system, markers, and gatekeepers (cont.)
learning_outcomes: TU
session: Topic 7: Tourist attractions system, markers, and gatekeepers (cont.)
learning_outcomes: TU
session: Topic 8: Cultural tourism products
learning_outcomes: TU
session: Topic 8: Cultural tourism products (cont.)
learning_outcomes: TU
session: Topic 8: Cultural tourism products (cont.)
learning_outcomes: TU
session: Topic 8: Cultural tourism products (cont.)
learning_outcomes: TU
session: Topic 9: Needs and priorities in cultural tourism development
learning_outcomes: TU
session: Topic 9: Needs and priorities in cultural tourism development (cont.)
learning_outcomes: TU
session: Topic 9: Needs and priorities in cultural tourism development (cont.)
learning_outcomes: TU
session: Topic 9: Needs and priorities in cultural tourism development (cont.)
learning_outcomes: TU
session: Quiz 2
learning_outcomes: U
session: Part C. Tourism culture in Vietnam
Topic 10: Tourism culture in tourism development in Vietnam
learning_outcomes: TU
session: Topic 10: Tourism culture in tourism development in Vietnam
learning_outcomes: TU
session: Topic 10: Tourism culture in tourism development in Vietnam (cont.)
learning_outcomes: TU
session: Topic 10: Tourism culture in tourism development in Vietnam (cont.)
learning_outcomes: TU
session: Topic 11: Tourism culture in tourism business in Vietnam
learning_outcomes: TU
session: Topic 11: Tourism culture in tourism business in Vietnam (cont.)
learning_outcomes: TU
session: Topic 11: Tourism culture in tourism business in Vietnam (cont.)
learning_outcomes: TU
session: Topic 11: Tourism culture in tourism business in Vietnam (cont.)
learning_outcomes: TU
session: Topic 12: Orientation to develop tourism culture in Vietnam
learning_outcomes: TU
session: Topic 12: Orientation to develop tourism culture in Vietnam (cont.)
learning_outcomes: TU
session: Topic 12: Orientation to develop tourism culture in Vietnam (cont.)
learning_outcomes: TU
session: Topic 12: Orientation to develop tourism culture in Vietnam (cont.)
learning_outcomes: TU
session: Quiz 3
learning_outcomes: U
session: Spearker/field trip
learning_outcomes: U
session: Spearker/field trip
Group Assignment Submisssion
learning_outcomes: U
session: Group Presentation
learning_outcomes: U
session: Group Presentation
learning_outcomes: U
session: Group Presentation
learning_outcomes: U
session: Group Presentation
learning_outcomes: U
session: Group Presentation
learning_outcomes: U
session: Group Presentation
learning_outcomes: U
session: Review for Final Exam
learning_outcomes: U