Conventions and Tradeshows (EVN202)
Vietnamese title: Hội nghị và Hội chợ thương mại
Credits: 3
Prerequisites: EVN201/EVP201

Description:
-Objective: Upon the rapid growth of the meeting, expositions, events and conventions industry (MEEC), the subject is aimed to provide an introduction to the MEEC industry and an opportunity for the learner to describe, analyse and evaluate the resources required to organise an MEEC, basing on that to develop a full plan and to implement an event.
-Description: It gives a comprehensive overview of the burgeoning field of planning and producing MEEC — meetings, expositions, events, and conventions with the study of varied segments of the field, along with discussions of new trends.
-Teaching method: lecturing in combination with case study analysis, MEEC practice

Learning outcomes:
To describe the profession and the structure of the MEEC industry
To critically identify the role and functions of each key player in the MEEC industry, including organisers, sponsors, DMOs, venues, contractors, destination management companies
To examine the use of facilities for meetings and conventions
To clarify the structure of and the organisation issues in the exhibition sector
To analyse different planning elements in MEEC industry, including food & beverage, legal issue, technology, green issue, international issues
To develop and implement a full plan for an MEEC of different aspects
To build a professional manner as an MEEC planner

Student tasks:
- Class attendance is strongly encouraged. Attend at least 80% of class hours in order to be accepted to the final examination
- Actively participate in class activities
- Fulfill tasks given by instructor after class
- Use their own laptop in class only for learning purpose
- Read the textbook in advance
- Access the course website (http://flm.fpt.edu.vn) for up-to-date information and material of the course, for online supports from teachers and other students and for practicing and assessment.

Tools:
Internet

Materials:
description: Meetings, Expositions, Events, and Conventions: An Introduction to the Industry
author: Fenich G. G.
publisher: Pearson.
published_date: 2019
edition: 5th
isbn: 9780134735900

Assessments:
category: Class participation and preparation
type: on-going
weight: 10.0
duration: During all courses
question_type: LO7
no_question: Each student shoud make at least 1 individual presentation/ case analysis during the course in front of the class.
note: Participation grade will be given based on students' preparation, and quantity as well as quality of participation in classroom; quality of participation is demonstrated through asking relevant questions, making statements that add to and facilitate class discussion, and builds upon others’ comments. Class preparation and pre-reading before lecture will be assessed upon individuals' understanding and ability to answer questions in the class. Individuals will be called up randomly to be assessed.
category: Event project (Event Implementation)
type: on-going
weight: 20.0
duration: Slots 27,28,29
question_type: LO1, LO2, LO3, LO4, LO5, LO6, LO7
no_question: Real Event
grading_guide: All chapters
note: -Event will be organised in real context.
-Evaluation form is required
category: Event project (Proposal Presentation)
type: on-going
weight: 10.0
duration: Slots 25,26~ 45'/group in class
question_type: LO1, LO2, LO3, LO4, LO5, LO6, LO7
no_question: Presentation
grading_guide: All chapters
note: -Group project guidelines by instructor in slot 10th

-Each group (5-10 students) will be required to complete every aspect of a MEEC proposal (purpose, venue, decor, marketing, budget...) then present it to the class. Once approved by instructor, the event will implemented in real life.
category: Event project (Written Report)
type: on-going
weight: 10.0
duration: Slot 26
question_type: LO1, LO2, LO3, LO4, LO5, LO6, LO7
no_question: Report
knowledge_and_skill: Number of page follow the instructor proposal
grading_guide: All chapters
note: -The report is a comprehensive version of proposal
category: Group seminar
type: on-going
weight: 15.0
duration: 45 ' - 60'/group in class
question_type: LO1, LO2, LO3, LO4
no_question: Seminar organising, case study, theory review, games...
grading_guide: - Specialized aspects of studied topics
'- small MEEC organising practice
note: - Guided by instructor during the first lecture
- Students working in a team of 3-4 students to be in charge of organising a seminar on the topic of the chapter learnt for the class. One team will be host of the show each week
- The agenda of the seminar will include theory review, cases in Vietnam and discusion,...
- The organisers have to act with different roles: presenters, MC, discussion moderators, conference staff... to deliver the session
category: Individual Evaluation
type: on-going
weight: 5.0
duration: ~1500 words or 5-7' video
question_type: LO1, LO2, LO3, LO4, LO5
no_question: Reflective report, reflective video or Interview
grading_guide: All chapters
note: Guidelines by instructor in slot 10th
category: Quiz
type: on-going
weight: 10.0
duration: 45 mins
question_type: LO1, LO2, LO3, LO4
no_question: MCQs
knowledge_and_skill: 30 MCQs
grading_guide: Chapters 1-8
note: In class by instructor
category: Final Exam
type: Final exam
weight: 20.0
duration: 60 mins
question_type: LO1, LO2, LO3, LO4, LO5, LO6, LO7
no_question: MCQs
knowledge_and_skill: 50 MCQs
grading_guide: All chapters
note: In lab on computer

Schedule:
session: -Course Overview
-Introduction to AI Integration in the course
-Chapter 1: Introduction to the Meetings, Expositions, Events and Conventions Industry (MEEC)
learning_outcomes: ITU
materials: EVN202
session: Chapter 1: Introduction to the Meetings, Expositions, Events and Conventions Industry (MEEC)
learning_outcomes: ITU
session: Chapter 2: Meeting, Exhibition, Event, and Convention Organizers and Sponsors
learning_outcomes: ITU
materials: EVN202
session: Chapter 2: Meeting, Exhibition, Event, and Convention Organizers and Sponsors
learning_outcomes: ITU
session: Chapter 2 (cont)
Seminar 1
learning_outcomes: ITU
session: Chapter 2 (cont)
Seminar 1
learning_outcomes: ITU
session: Chapter 3: Destination Marketing Organizations (DMOs)
learning_outcomes: ITU
session: Chapter 3: Destination Marketing Organizations (DMOs)
learning_outcomes: ITU
session: Chapter 3 (cont)
Seminar 2
learning_outcomes: ITU
session: Chapter 3 (cont)
Seminar 2
learning_outcomes: ITU
session: Chapter 4: Meeting, Expositions, Event, and Convention Venues
learning_outcomes: ITU
session: Chapter 4: Meeting, Expositions, Event, and Convention Venues
learning_outcomes: ITU
session: Chapter 4 (cont)
Seminar 3
learning_outcomes: ITU
session: Chapter 4 (cont)
Seminar 3
learning_outcomes: ITU
session: Chapter 5: Exhibitions
learning_outcomes: ITU
session: Chapter 5: Trade Shows
learning_outcomes: ITU
session: Chapter 5 (cont)
Seminar 4
learning_outcomes: ITU
session: Chapter 5 (cont)
Seminar 4
learning_outcomes: ITU
session: Chapter 6: Service Contractors
learning_outcomes: ITU
session: Chapter 6: Student’s event project & Individual Evaluation instruction.
learning_outcomes: ITU
session: Chapter 6 (cont)
Seminar 5
learning_outcomes: ITU
session: Chapter 6 (cont)
Seminar 5
learning_outcomes: ITU
session: Chapter 7: Destination Management Companies
learning_outcomes: ITU
session: Chapter 7: Destination Management Companies (cont)
learning_outcomes: ITU
session: Chapter 7 (cont)
Seminar 6
learning_outcomes: ITU
session: Chapter 7 (cont)
Seminar 6
learning_outcomes: ITU
session: Chapter 8: Special Events Management
learning_outcomes: ITU
session: Chapter 8: Student’s event project checkpoint
learning_outcomes: ITU
session: Chapter 8 (cont)
Seminar 7
learning_outcomes: ITU
session: Chapter 8 (cont)
Seminar 7
learning_outcomes: ITU
session: Review chapter 1-8
Quiz chapter 1-8
learning_outcomes: ITU
session: Student’s event project checkpoint
learning_outcomes: ITU
session: Chapter 9: Food and Beverage
learning_outcomes: ITU
session: Chapter 10: Legal Issues in the MEEC Industry
learning_outcomes: ITU
session: Chapter 9
Event Coaching 1
learning_outcomes: ITU
session: Chapter 10
Event Coaching 2
learning_outcomes: ITU
session: Chapter 11: Technology and the MEEC Professional
learning_outcomes: ITU
session: Chapter 12: Sustainable Meetings and Events
learning_outcomes: ITU
session: Chapter 11
Event Coaching 3
learning_outcomes: ITU
session: Chapter 12
Event Coaching 4
learning_outcomes: ITU
session: Chapter 13: Planning MEEC Gatherings
learning_outcomes: ITU
session: Chapter 14: Producing Meetings and Events
learning_outcomes: ITU
session: Chap 13
Event coaching 5
learning_outcomes: ITU
session: Chap 14
Event coaching 6
learning_outcomes: ITU
session: Chapter 15: International Aspects in MEEC
learning_outcomes: ITU
session: Chapter 16: Putting It All Together
learning_outcomes: ITU
session: Chap 15
Event coaching 7
learning_outcomes: ITU
session: Chap 16
Event coaching 8
learning_outcomes: ITU
session: Student's event proposal presentation.
learning_outcomes: ITU
session: Student's event proposal presentation.
learning_outcomes: ITU
session: Student's event proposal presentation (cont)
learning_outcomes: ITU
session: Student's event proposal presentation (cont)
Written Report Submisstion
learning_outcomes: ITU
session: Event Implementation
learning_outcomes: ITU
session: Event Implementation
learning_outcomes: ITU
session: Event Implementation
learning_outcomes: ITU
session: Event Implementation
learning_outcomes: ITU
session: Event Implementation
learning_outcomes: ITU
session: Event Implementation
learning_outcomes: ITU
session: Event Implementation
learning_outcomes: ITU
session: Individual Evaluation Submission
learning_outcomes: ITU