UI/UX Design (WDU203c)
Vietnamese title: Thiết kế trải nghiệm người dùng
Credits: 3

Description:
Integrate UX Research and UX Design to create great products through understanding user needs, rapidly generating prototypes, and evaluating design concepts. Students will gain hands-on experience with taking a product from initial concept, through user research, ideation and refinement, formal analysis, prototyping, and user testing, applying perspectives and methods to ensure a great user experience at every step. This course concludes with a capstone project, in which learners will incorporate UX Research and Design principles to design a complete product, taking it from an initial concept to an interactive prototype.

Learning outcomes:
Be able to explain what is involved in UX research, including conducting interviews, evaluating systems, and analyzing systems using principles of good design
Be able to describe about the work involved in UX Design, including the generation of promising design solutions and the creation of prototypes at multiple levels of fidelity
Be able to describe numerous techniques to gather data from and about users
Know how to design and conduct tests with users
Be able to apply techniques such as sketching, scenario development, storyboarding, and wireframing
Know how to turn wireframes and interaction architecture into interactive prototypes that can be tested with prospective users and iteratively refined into a high quality design
Be able to describe techniques for gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies
Know how to design and carry out an integrated multi-phase user experience research and design project

Student tasks:
1. Complete the online courses and get all specialization certifications to be allowed to take Final Exam
2. Final Exam included Final Theory Exam (TE): 100%
3. Students who complete all MOOCs before the course deadline will receive 1 bonus point; otherwise, no bonus point will be awarded.
4. Completion Criteria: Final TE Score >=4 & (Final TE Score + bonus) >= 5

Tools:
- Internet

Materials:
description: https://learner.coursera.help/hc/en-us/articles/208280036-Coursera-Code-of-Conduct
publisher: Coursera
description: https://www.coursera.org/learn/introtoux-principles-and-processes
publisher: Coursera
note: MOOC 1: Introduction to User Experience Principles and Processes
description: https://www.coursera.org/learn/understanding-user-needs
publisher: Coursera
note: MOOC 2: Understanding User Needs
description: https://www.coursera.org/learn/evaluating-designs-with-users
publisher: Coursera
note: MOOC 3: Evaluating Designs with Users
description: https://www.coursera.org/learn/ux-design-concept-wireframe
publisher: Coursera
note: MOOC 4: UX Design: From Concept to Prototype
description: https://www.coursera.org/learn/ux-research-at-scale
publisher: Coursera
note: MOOC 5: UX Research at Scale: Surveys, Analytics, Online Testing
description: https://www.coursera.org/learn/user-experience-capstone
publisher: Coursera
note: MOOC 6: UX (User Experience) Capstone
description: https://www.coursera.org/specializations/michiganux
note: SPEC: User Experience Research and Design

Assessments:
category: TE
type: Final exam
weight: 100.0
duration: 60'
question_type: All LOs
no_question: Multiple choicesMarked by Computer
knowledge_and_skill: 50
grading_guide: All studied courses. Each module of course contributes 3-5 questions.
note: by exam board,
using computer

Schedule:
session: Introduction to User Experience Principles and Processes
- What is UX? What are UX Research and Design?
- UX Design Overview
- How Do People Perceive Information?
Offline 1: Introduction to the online course WDU203c
learning_outcomes: ITU
session: - How Do People Act in the World?
- Design Heuristics
- Heuristic Evaluation and Course Wrap-up
learning_outcomes: TU
session: Understanding User Needs
- Introduction and Qualitative Research Overview
- Interview Protocols
learning_outcomes: ITU
session: - Interviews, Observation, and Data Extraction
- Affinity Walls and Analysis
- Conclusion
learning_outcomes: TU
session: Evaluating Designs with Users
- What is User Testing?
- User Test Basics
- Getting More Out of User Testing
- Analysis and Reporting
- User Test Report
learning_outcomes: ITU
session: UX Design: From Concept to Prototype
- Introduction to the Design Process
- Ideation
- Design Constraints and Making Choices
learning_outcomes: ITU
session: - Building Blocks of User Interaction
- Low to Hi-Fidelity Prototyping
- Conceptual Issues in Prototyping and Design
learning_outcomes: TU
session: UX Research at Scale: Surveys, Analytics, Online Testing
- When and How to Use Surveys
- Asking the Right People (Coverage Error)
- Getting Answers (Nonresponse error)
- Writing Questions (Measurement Error)
learning_outcomes: ITU
session: - About Research at Scale
- Behavioral Analytics
- Remote Testing
- A/B Testing and Preference Testing
learning_outcomes: TU
session: UX (User Experience) Capstone
- Introduction & Milestone 1
- MILESTONE 2
- MILESTONE 3
- MILESTONE 4
- MILESTONE 5
learning_outcomes: ITU
session: - FINAL REPORT
learning_outcomes: TU
session: - FINAL REPORT (cont.)
Offline 2: Review User Experience Research and Design Specialization (Spec)
learning_outcomes: TU