Management and Marketing Principles (MKG101)
Vietnamese title: Nguyên lý Quản trị và Marketing
Credits: 3

Description:
The course aims to provide students with a comprehensive understanding of both classical and contemporary marketing theories, as well as their practical applications. Throughout the course, students will engage with new classical and contemporary cases, exploring the interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles, and futuristic applications of marketing management theories and concepts. Upon successful completion of this course, students shall:
1. Acquire an understanding of the significance of management and marketing in various organisational settings.
2. Gain a comprehensive understanding of the fundamental principles that govern management and marketing.
3. Demonstrate outstanding analytic abilities that are critical for effectively tackling obstacles in business and marketing operations and reaching well-informed managerial judgements.

Learning outcomes:
Display comprehensive understanding of marketing terminology and concepts.
Demonstrate proficiency in utilizing marketing and marketing mix components strategically.
Define management, management functions and management process
Discuss human resource management practices, including recruitment, development, motivation, and leadership strategies
Develop effective communication strategies based on an understanding of and the ability to apply marketing terminology and concepts.
Show professionalism, ethical behavior, and social responsibility while collaborating effectively on group projects.

Student tasks:
- Students must attend at least 80% of contact slots in order to be accepted to the final examination.
- Student is responsible to do all exercises, questions, assignments given by instructor(s)/ lecturer(s) in class or at home and submit on time
- Use laptop in class only for learning purposes
- Promptly access to the FLM at https://flm.fpt.edu.vn/ for up-to-date course information

Tools:
Computer, text book

Materials:
description: Principles of Marketing
author: Kotler, Philip and Armstrong, Sridhar Balasubramanian
publisher: Pearson
published_date: 2023
edition: 19th
isbn: 9781292449364
note: Chọn 1 trong 2 ấn bản. Ưu tiên mua ấn bản mới nhất.
description: Fundamentals of Management
author: Ricky Griffin
publisher: Cengage
published_date: 2022
edition: 13rd
isbn: 9781285849041
description: Principles of Marketing
author: Kotler, Philip and Armstrong, Gary
publisher: Pearson
published_date: 2020
edition: 18th Edition

Assessments:
category: Group Project
type: on-going
weight: 30.0
question_type: CLO1->CLO6
no_question: Opt.1: Group Project.
Suggested topic: Analyse the unique marketing challenges faced by an actual company. Suggestions to augment the marketing efficacy of the organisation shall be furnished, drawing upon theoretical frameworks acquired throughout the course. Observations, in-depth interviews with company administrators and personnel, and a comprehensive review of the organization's documents will all contribute to the development of this assignment.

Opt.2 (For Constructivism Approach only): Follow lecturer's proposal
knowledge_and_skill: 1
grading_guide: Assess the knowledge students have acquired in class up to the time of the assignment.
note: Opt.1:Please refer to the rubric
Opt.2 (For Constructivism Approach only): Follow lecturer's proposal
category: Individual Assignment
type: on-going
weight: 20.0
question_type: CLO1->CLO5
no_question: Opt.1:Individual Assignment
Suggested topic: Examine the reciprocal association that exists between marketing and management. Discuss strategies for leveraging management principles in marketing endeavors to achieve business success, emphasizing coordination, alignment, and synergy between the two domains.

Opt.2 (For Constructivism Approach only): Follow lecturer's proposal
knowledge_and_skill: 1
grading_guide: Assess the knowledge students have acquired in class up to the time of the assignment.
note: Opt.1:Please refer to the rubric
Opt.2 (For Constructivism Approach only): Follow lecturer's proposal
category: Participation
type: on-going
weight: 10.0
question_type: CLO6
note: Participation grade will be given based on students' attendance, students' attitude, preparation, contribution of discussions
category: Quiz
type: on-going
weight: 10.0
duration: 30'
question_type: CLO1->CLO5
no_question: Opt.1:Multiple choice questions. Opt.2: (For Constructivism Approach only): Follow lecturer's proposal
knowledge_and_skill: 25 questions/ quiz
grading_guide: Assess the knowledge students have acquired in class up to the time of the quiz.
note: Opt.1:0.4/ a correct answer
Opt.2 (For Constructivism Approach only): Follow lecturer's proposal
category: Final Exam
type: Final exam
weight: 30.0
duration: 60'
question_type: CLO1->CLO5
no_question: Multiple choice questions.
knowledge_and_skill: 50
grading_guide: The question will cover the lectures, class discussions, activities, exercises, and textbook.
note: Closed book exam.
In exam rooms

Schedule:
session: Course Introduction
Course overview & introduction
Individual Assignment guideline
Group Project
learning_outcomes: I
session: Principles of Marketing
Chapter 1: Marketing: Creating Customer Value and Engagement
1.1. What Is Marketing?
1.2 Understanding the Marketplace and Customer Needs
learning_outcomes: I
T
session: Principles of Marketing
Chapter 1: Marketing: Creating Customer Value and Engagement (cont.)
1.3 Designing a Customer Value–Driven Marketing Strategy and Plan
learning_outcomes: I
T
session: Principles of Marketing
Chapter 1: Marketing: Creating Customer Value and Engagement (cont.)
1.4 Managing Customer Relationships and Capturing Customer Value
1.5 The Changing Marketing Landscape
learning_outcomes: I
T
session: Principles of Marketing
Chapter 4: Managing Marketing Information to Gain Customer Insights
4.1 Marketing Information and Customer Insights
4.2 Assessing Information Needs and Developing Data
learning_outcomes: I
T
session: Principles of Marketing
Chapter 4: Managing Marketing Information to Gain Customer Insights (cont.)
4.3 Marketing Research
learning_outcomes: I
T
session: Principles of Marketing
Chapter 4: Managing Marketing Information to Gain Customer Insights (cont.)
4.4 Analyzing and Using Marketing Information
4.5 Other Marketing Information Considerations
learning_outcomes: I
T
session: Principles of Marketing
Chapter 7: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
7.1 Marketing Strategy
7.2 Market Segmentation
learning_outcomes: I
T
session: Principles of Marketing
Chapter 7: Customer Value-Driven Marketing Strategy: Creating Value for Target (cont.)
7.3 Market Targeting
learning_outcomes: IT
session: Principles of Marketing
Chapter 7: Customer Value-Driven Marketing Strategy: Creating Value for Target (cont.)
7.4 Differentiation and Positioning

Individual Assignment Guidelines
learning_outcomes: I
T
session: Principles of Marketing
Chapter 8: Products, Services, and Brands: Building Customer Value
8.1 What Is a Product?
8.2 Product and Service Decisions
learning_outcomes: I
T
session: Principles of Marketing
Chapter 8: Products, Services, and Brands: Building Customer Value (cont.)
8.3 Services Marketing
learning_outcomes: I
T
session: Principles of Marketing
Chapter 8: Products, Services, and Brands: Building Customer Value (cont.)
8.4 Branding Strategy: Building Strong Brands
learning_outcomes: I
T
session: Principles of Marketing
Chapter 9: Developing New Products and Managing the Product Life Cycle
9.1 New Product Development Strategy
9.2 The New Product Development Process
learning_outcomes: I
T
session: Principles of Marketing
Chapter 9: Developing New Products and Managing the Product Life Cycle (cont.)
9.3 Product Life-Cycle Strategies
learning_outcomes: I
T
session: Principles of Marketing
Chapter 9: Developing New Products and Managing the Product Life Cycle (cont.)
9.4 Additional Product and Service Considerations
learning_outcomes: I
T
session: Quiz 1

Group Assignment Guidelines
learning_outcomes: U
session: Principles of Marketing
Chapter 10: Pricing: Understanding and Capturing Customer Value
10.1 What is a Price?
learning_outcomes: I
T
session: Principles of Marketing
Chapter 10: Pricing: Understanding and Capturing Customer Value (cont.)
10.3 Major Pricing Strategies
learning_outcomes: I
T
session: Principles of Marketing
Chapter 10: Pricing: Understanding and Capturing Customer Value (cont.)
10.4 Other Internal and External Considerations Affecting Price Decisions
learning_outcomes: I
T
session: Principles of Marketing
Chapter 11: Pricing Strategies: Additional Considerations
11.1 New Product Pricing Strategies
learning_outcomes: I
T
session: Principles of Marketing
Chapter 11: Pricing Strategies: Additional Considerations
11.2 Product Mix Pricing Strategies
learning_outcomes: I
T
session: Principles of Marketing
Chapter 11: Pricing Strategies: Additional Considerations
11.3 Price Adjustment Strategies
11.4 Price Changes
learning_outcomes: I
T
session: Principles of Marketing
Chapter 11: Pricing Strategies: Additional Considerations
11.5 Public Policy and Pricing
learning_outcomes: I
T
session: Principles of Marketing
Chapter 12: Marketing Channels: Delivering Customer Value
12.1 Supply Chains and the Value Delivery Network
learning_outcomes: I
T
session: Principles of Marketing
Chapter 12: Marketing Channels: Delivering Customer Value
12.1 Supply Chains and the Value Delivery Network
learning_outcomes: I
T
session: Principles of Marketing
Chapter 12: Marketing Channels: Delivering Customer Value
12.2 Channel Behavior and Organization
learning_outcomes: I
T
session: 2.Principles of Marketing
Chapter 12: Marketing Channels: Delivering Customer Value (cont.)
12.3 Channel Design Decisions
learning_outcomes: I
T
session: 2.Principles of Marketing
Chapter 12: Marketing Channels: Delivering Customer Value (cont.)
12.4 Channel Management Decisions
learning_outcomes: I
T
session: 2.Principles of Marketing
Chapter 12: Marketing Channels: Delivering Customer Value (cont.)
12.5 Marketing Logistics and Supply Chain Management
learning_outcomes: I
T
session: Principles of Marketing
Chapter 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
14.1 The Promotion Mix
Quiz 2
learning_outcomes: IT
session: Principles of Marketing
Chapter 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
14.2 Integrated Marketing Communications
learning_outcomes: I
T
session: Principles of Marketing
Chapter 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy (cont.)
14.4 Developing Effective Marketing Communication
learning_outcomes: I
T
session: Principles of Marketing
Chapter 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy (cont.)
14.5 Setting the Total Promotional Budget and Mix

Individual Assignment Submission
learning_outcomes: I
T
session: Fundamentals of Management
Introduction to Management
Chapter 1: Understanding the Manager's Job
1.1 An introduction to Management
1.2 Contemporary management perspectives
learning_outcomes: I
T
session: Fundamentals of Management
Introduction to Management
Chapter 1: Understanding the Manager's Job
1.3 The Systems Perspective
learning_outcomes: I
T
session: Fundamentals of Management
Chapter 3: Planning and Strategic Management
3.1 Summarize the planning proceess
learning_outcomes: I
T
session: Fundamentals of Management
Chapter 3: Planning and Strategic Management
3.2 Discuss the components of strategy
learning_outcomes: I
T
session: Fundamentals of Management
Chapter 3: Planning and Strategic Management
3.4 Business-level and Coporate Strategy Formulation
learning_outcomes: I
T
session: Fundamentals of Management
Chapter 3: Planning and Strategic Management
3.5 Formulating Corporate-Level Strategies
learning_outcomes: I
T
session: Fundamentals of Management
Chapter 3: Planning and Strategic Management
3.6 Develop and Implement Tactical Plans
learning_outcomes: I
T
session: Chapter 6: Organization Structure and Design
6.1 Basic Elements of organizations
learning_outcomes: I
T
session: Chapter 6: Organization Structure and Design (cont.)
6.2 Bureaucratic perpectives on organization design
learning_outcomes: I
T
session: Chapter 6: Organization Structure and Design (cont.)
6.3 Key situational influences on organization
learning_outcomes: I
T
session: Chapter 6: Organization Structure and Design (cont.)
6.4 Basic Form of organization design
learning_outcomes: I
T
session: Chapter 6: Organization Structure and Design (cont.)
6.5 The Team Organization
learning_outcomes: I
T
session: Fundamentals of Management
Chapter 10: Managing Employee Motivation and Performance
10.1 Characterize the nature of motivation, including its importance and basic historical perspectives.
learning_outcomes: I
T
session: Fundamentals of Management
Chapter 10: Managing Employee Motivation and Performance
10.2 Identify and describe the major content perspectives on motivation.
10.3 Identify and describe the major process perspectives on motivation.
learning_outcomes: I
T
session: Fundamentals of Management
Chapter 10: Managing Employee Motivation and Performance
10.4 Describe reinforcement perspectives on motivationIntroduction to Read at thome anagement
learning_outcomes: I
T
session: Fundamentals of Management
Chapter 10: Managing Employee Motivation and Performance
10.5 Popular Motivational Strategies
10.6 Using Reward Systems to Motivate Performance
learning_outcomes: I
T
session: Fundamentals of Management
Chapter 11: Leadership and Influence Process
11.1 Leadership vs Management
11.2 Two generic approaches to leadership
learning_outcomes: I
T
session: Fundamentals of Management
Chapter 14: Basic Element of Control
14.1 Purpose of control
14.2 Operations Control
learning_outcomes: IT
session: Fundamentals of Management
Chapter 14: Basic Element of Control
14.3 Financial control.
14.4 Structure control.
learning_outcomes: I
T
session: Feedback on Individual Assignemnts
Course Review
learning_outcomes: U
session: Group presentation
learning_outcomes: U
session: Group presentation
learning_outcomes: U
session: Group presentation
learning_outcomes: U
session: Group presentation
learning_outcomes: U
session: Group presentation
learning_outcomes: U
session: Group presentation
learning_outcomes: U