Search query: eat that frog
Product: The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months
Description: The guide to shortening your execution cycle down from one year to twelve weeks

Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.

Explains how to leverage the power of a 12 week year to drive improved results in any area of your life

Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness

Authors are leading experts on execution and implementation

Turn your organization's idea of a year on its head, and speed your journey to success.
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