Search query: purple hair dye for dark hair without bleach
Product: Revlon Color Effects Platinum Blonde, At-Home Hair Lightening Bleach Dye Kit Up to 7 Levels of Lift, with Anti-brass Violet Conditioner, Ammonia & Paraben Free, 60 Platinum, 1 count
Brand: REVLON
Color: Platinum
Highlights: PLATINUM AT HOME HAIR DYE: Convenient hair color kit for at-home use for those with naturally light blonde to medium brown hair
LIFT YOUR COLOR SEVEN LEVELS: Luminous Platinum Powder, a super lightening powder, works on darker base shades and lightens hair up to seven levels
LESS HAIR DAMAGE: Formulated with Bond Restore Complex, an anti-breakage technology that causes less hair damage after achieving blonde results
BOOSTS BLONDE AND BANISHES BRASS: Get beautiful blonde without a salon. The violet-pigmented conditioner banishes brassy tones
AMMONIA AND PARABEN FREE: Ammonia-free and paraben-free permanent hair formula leaves hair glowing with lustrous shine
ESCI relevance label: I