Search query: toothpaste without sodium lauryl sulfate
Product: Colgate Optic White Advanced Teeth Whitening Toothpaste with Fluoride, 2% Hydrogen Peroxide, Sparkling White - 3.2 Ounce (3 Pack)
Brand: Colgate
Color: Sparkling White
Highlights: Teeth whitening toothpaste that deeply whitens teeth inside and out for up to 4 shades
Helps remove teeth stains from coffee and wine
Fluoride toothpaste formula to protect against cavities; enamel-safe teeth whitening that's safe for daily use
Contains hydrogen peroxide, dentist recommended for teeth whitening
Goes beyond surface stains with Colgate’s patented 2% hydrogen peroxide formula
ESCI relevance label: E