Search query: no sulfate keratin shampoo
Product: OUAI Medium Shampoo. Super Hydrating Shampoo Nourishes with Babassu and Coconut Oils, Strengthens with Keratin and Adds Shine with Kumquat Extract. No Parabens, Sulfates or Phthalates. 10 oz
Brand: OUAI
Color: Medium
Description: LET’S DO THINGS OUR OUAI.
OUAI is a breath of “fresh hair” in the beauty and wellness world. It’s here to help every person get a taste of the good life and give them the confidence to win life their OUAI. Jen Atkin, celebrity stylist, created OUAI to be a community fueled haircare brand. It has developed in a OUAI of Life offering fragrance and body products as well.
OUAI MEDIUM SHAMPOO.
Find your happy Medium. Babassu and coconut oils nourish tresses while keratin strengthens and kumquat extract adds extra shine. Wet hair, lather up and rinse clean. Pair with the OUAI Medium Conditioner for hydrated, smooth hair.
EFFORTLESS BEAUTY AT YOUR FINGERTIPS.
Life is hard, but looking and feeling good should be easy. Every product is purposefully crafted to help you achieve realistic goals. Get the look you saw on the ‘Gram without the glam squad.

GLOW FROM HEAD TO TOE.
The complete lineup of OUAI products include hair care to restore strength and shine, treatments to heal hair from the outside in, styling formulas to achieve effortless looks and all-over body care for extra glow and hydration. OUAI’s line recently expanded to include dreamy perfumes, super chill bath bombs and luxurious body scrubs. Take your self-care days to the next level.

JOIN THE COMMUNITY.
OUAI is more than a company; it’s a community. Daily feedback from customers and stylists help OUAI to create the products you will love by asking you what you want instead of telling you what you need.
Highlights: OUAI MEDIUM SHAMPOO. Need a glow up? This hydrating shampoo nourishes, strengthens and adds shine. Hair is left silky and flirty so you can update that profile pic.
HAIR CARE THAT SLAYS ALL DAY. Made with babassu and coconut oils to nourish, keratin to strengthen and kumquat extract for extra shine. Wet hair, lather up and rinse clean. Follow up with OUAI Medium Conditioner for hydrated, smooth hair.
OUAI (or “way”) means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.
INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.
FOR REAL LIFE, FOR REAL PEOPLE. Celebrity stylist Jen Atkin had used every product on the market but couldn’t find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly- no glam squad needed.
ESCI relevance label: S