Search query: fire stick 4k
Product: Roku Premiere | HD/4K/HDR Streaming Media Player, Simple Remote and Premium HDMI Cable, Black
Brand: Roku
Color: Black
Highlights: Watch what you love: Upgrade your streaming with a massive selection of free, live, and premium TV, including Roku Originals and 200+ free live TV channels on The Roku Channel
Incredible picture, exceptional value: Whether you’re streaming in HD, 4K, or HDR, you’ll enjoy picture quality that’s optimized for your TV with sharp resolution and vivid color
Tons of power, tons of fun: Compact and power-packed, you'll stream your favorites with ease, including movies and series on HBO Max, Netflix, Disney+, and Prime Video
Setup is a cinch: Plug it in with the included Premium High Speed HDMI Cable, connect to the internet, and start streaming—it’s that simple
Simple remote: It’s got everything you need to start streaming, plus shortcut buttons to popular streaming channels
ESCI relevance label: S