black rifle coffee ground (coffee or die (medium roast), 12 ounce) black rifle coffee company <p>originally etched in ink by benjamin franklin himself, this historic snake was a call for unity, liberty, and justice. at brcc, a brand steeped in america’s take-no-shit history, we brought out this amazing roast to show our customers that there are still great companies in america that value freedom and our way of life for all. </p><p><br></p><p><br></p><p>introduced in 2018 as a variable roast, its extremely balanced flavor profile has made it a staple of the brcc core coffee lineup. </p><p><br></p><p><br></p><p>the new design shows off a more modern interpretation of the famed franklin snake. the bag itself maintains its heritage as it’s wrapped in our nation’s declaration of independence and colorized in our freedom red color. </p><p><br></p><p><br></p><p>you can change the design of a bag, but you can never change what that product stands for.</p>