dior diorshow maximizer lash plumping serum mascara bas dior product details dior's first lash primer that combs, curls, and coats each lash to create a smooth, even mascara base, while acting as a nourishing serum treatment that promotes long-term lash growth, strength, and vitality. the newest addition to the family of legendary diorshow mascaras, diorshow maximizer lash primer serum instantly primes, plumps, and lengthens lashes with an ultra-light and quick-drying formula. the first "active serum" mascara primer also contains a unique cell-conditioning complex made up of hydrolyzed soy proteins that promote long-term lash growth, strength, and vitality. "diorshow maximizer is this season's most innovative, must-have product. apply as a primer serum base under mascara for intensely curled, thickened, and lengthened lashes and also on its own as a deep conditioner for lashes at night." -sephora pro beauty team member, nathalie bechard research results: the dior innovation center has tested diorshow maximizer for efficiency and found amazing results after only 8 weeks use: after 8 weeks use, + 52% volume, +38% length, + 73% curl studies also showed that lashes were more resilient, protected, and revitalized.