icolor hair dye shampoo triple color changer 25ml (0.85 oz) x 10 sachets in a box, permanent hair color, dye, brown black, caramel,blond great lengths it's the newest icolor hair-novation that gives you three phases of dye shade after washing your hair. it turns to brown black after 15 mins, caramel brown after 30 mins, and caramel blonde after 1 hr. your hair won't just look great, it will also smell good with its sweet-fruity scent so say goodbye to stinky hair dyes.