dedicated nutrition chocolate, caramel & crunchy peanuts protein bar, high protein, lower sugar, candy bar taste, 12 count dedicated over the years we have endured our fair share of protein bars. one consistency we came to conclusion with, none of the current bars live up to the hype. just like we hate half reps, we do not like half-baked products either. we decided it was time for us to develop a protein bar that lifts the entire category to a whole new level. the rock bar project came to life with the goal of creating a protein bar that tastes, looks and feels like a candy bar. with that goal in mind we decided the rock bar should become more than just a protein bar. the rock bar is bigger than our brand. this is not just a bar for dedicated lifters, this is a bar for anyone who wants to take a step towards a better, fitter lifestyle. if you work hard you deserve a treat every now and then. yet you still want to make conscious decisions. let’s face it, a regular candy bar is just not going to cut it. you are better than that. a protein bar that tastes like candy? if only that would be possible! one bite into the rock bar lets you discover an incredibly smooth inner layer, topped with caramel and real, crunchy, candy pieces. all this goodness is covered by an incredible peanut flavored coating that melts in your mouth. the rock bar offers a satisfying treat that staves off hunger and ends your cravings. the rock bar is a bar for anyone who wants more; more taste, more protein, more bite, more energy. if you want to get more out of life, rock bar is the bar for you!