hidetex baby pillow - preventing flat head syndrome (plagiocephaly) for your newborn baby,made of memory foam head- shaping pillow and neck support (0-12 months)(pink) hidetex the pillow is designed to prevents plagiocephaly ("flat head syndrome") about 20% of babies under 12 months are affected by a flat or lopsided head. doctors recommend that babies should always sleep on their back. however, this can deform the back of the head, a condition known as 'flat head syndrome'. + clinically proven to head shape development can be aided by the use of a special baby pillow.and highly recommended by doctors and physicians, internationally. + pillow eases the pressure on your baby's head and has been shown to get great results, particularly when introduced before 12 months of age. why choose of the our memory foam baby flat head pillows: * ideal to prevent and avoid flat head syndrome and plagiocephaly * high quality material specially designed for newborns by its ergonomic shape and inclination, keep your baby's spine in the correct alignment. * excellent pressure distribution and body adaptation: viscoelastic foam (memory foam) makes sure there is not too much pressure on the baby's head * the pillow also provides relief for babies whose sensitive skin is easily irritated at pressure points. * less hair loss due to reduced friction on the hair at the back of the head * very practical, it can be used both in the cradle, bed, stroller, rocking * it can be used from birth. thanks to its design allows for proper growth of the baby's skull. kind reminder: 1. for cases of severe head deformation, the pillow is not sufficient. in such cases please see your paediatrician. 2.children daily use products need to be kept clean and comfortable (cleaning each 3 days is the best choice), so we suggest buy 2 in one time for replacement.note: 3.the memory foam pillow will be directly sealed after production , therefore may have some normal smell what's in the box 1 x infant memory foam pillow