hooey coach 5-panel flexfit stretch-fitted hat navy hooey from humble beginnings working out of a spare bedroom in south texas, we have taken pride in providing a new alternative for those who prefer a different take on the status-quo. we don’t buy into the perception that, as a western brand, our designs have to lag behind trends in other markets like athletic, surf and street. we design with the philosophy that we not only have the ability to keep pace with these markets, but we should also seize any opportunity to lead them. this cap is perfect for everyday use. designed with flexfit technology, it fits almost all sizes comfortably. it is designed to be breathable to keep you cool on the hottest of days.