diamond etched new england patriots new logo car tag on aluminum license plate diamond etched diamond etched products tags are made from durable .040 aluminum. we use a diamond etching process, so no worries about peeling or fading with time. the logo is actually engraved into the metal, making for a plate that will last for years. diamond etched products guarantees it! plates are standard size 12" x 6" and will arrive packaged in diamond etched products custom packaging to protect during shipment.