ienza braided usb power cable for fire tv stick, power up your fire tv stick using your tv’s usb, eliminates the need for an ac power adapter, clutter-free solution ienza gencables remove-the-clutter design: optimal length (6 inches) designed to power your fire tv stick using your tv's usb port, without the clutter (or without wires dangling from the back of your tv) technology: designed to efficiently transfer power from your tv's usb port to your fire tv stick, roku streaming stick or chromecast streaming stick important note: your tv’s usb and hdmi ports should be close to one another for this cable to work. the distance between your tv’s usb port should be less than 6 inches away from fire tv’s micro usb port. trademark: ienza is a registered trademark. use of the ienza trademark without the prior written consent of ienza, llc. may constitute trademark infringement and unfair competition in violation of federal and state laws.