botanical art 100 usps forever first class postage stamps usps the u.s. postal service continues its tradition of beautiful floral-themed stamps with botanical art. the stamp art features ten designs, each a detail of an illustration from an american nursery catalog printed between 1891 and 1912. the design details are courtesy of the new york botanical garden; the catalogs are part of nybg’s nursery and seed catalog collection, one of the largest and most important such collections in the u.s. in the mid-19th century, as more people discovered the joys of ornamental and recreational gardening, thriving commercial greenhouses and nurseries marketed plants to the eager gardeners. to entice buyers, the nurseries created colorful catalogs illustrated with beautiful blossoms and lush foliage. the illustrations were idealized, romantic versions of what plants could look like, but they fueled many a garden dream. the artists responsible for the work seen on early nursery catalogs are mostly unknown to us now, but their captivating work lives on. art director ethel kessler designed the stamps. the botanical art stamps are being issued as forever stamps. forever stamps are always equal in value to the current first-class mail one-ounce price. this listing is for 100 new forever stamps, either 5 double-sided books of 20, or 10 panes of 10.