artnaturals purple shampoo for blonde hair - 12oz sulfate free & no parabens protects & balances color tones gray, silver, brunette, highlights, dyed or bleached hairs - prevents brassy yellow artnaturals you love your blonde or silver tresses...but sometimes the color fades or looks brassy. enter artnaturals <i>purple shampoo</i>, specifically formulated to naturally protect, balance and tone bleached, blonde, silver and color-treated hair.<br><br>this shampoo gently cleanses delicate color-treated hair. its surfactant-free formula won’t strip your color, and contains a special pure violet pigment that tones down yellow as it replenishes and nourishes your hair.<br><br>coconut extract hydrates the scalp and helps dry, brittle hair retain moisture. it also aids in repairing split ends, restoring your hair’s bounce and volume. vitamin e’s powerful antioxidants help stimulate circulation to your scalp, which keeps hair follicles healthy and thriving. essentially, it’s like giving your scalp a daily massage. this promotes faster and fuller hair growth, as well as helping lock-in color.<br><br>use the shampoo with its partner, purple conditioner, for maximum vitality, renewed shine, and glossy manageability.