bleach london white toner kit - yellow brass removing, color depositing formula for icy white platinum base, blonde hair & post bleached hair, vegan, cruelty free, ammonia free bleach london through bleach’s non-traditional approach and perception of hair colour as an outlet for self-expression and identity, we’ve become trend leaders, entrenched in the creative and cultural landscape. bleach london is a community of an ever-present source of endless inspiration for anyone who wants to transform their hair. our products aren’t made with any specific gender, race or age group in mind. instead, they’ve been developed so that they’re easy to experiment with, and our stylists and customers still surprise us with the creative ways they use our colours and kits