purple shampoo for blonde or highlighted hair - eliminates brassiness and yellow tones - 100% paraben free & cruelty free shampoo - (8.5 fl oz) highlight shampoo – color brightening shampoo beauty with a twist quality that won’t fade.this purple shampoo is formulated to tone down brassiness in bleached or tinted hair and neutralizes yellow tones in white or gray hair. this unique purple shampoo bursts into a rich lather cleansing hair as it adjusts color. hair is soft and manageable with shimmering highlights. natural proteins add body and gloss.enriched shampoo for highlighted hairbeauty with a twist offers hair care products that help you grow healthy and shiny hair. we use only the highest quality and certified ingredients with no animal testing. most of our products contain no parabens.how to usejust take less amount of this unique shampoo on your hair and bursts into a rich lather that cleanses and make your hair smooth and soft.about beauty with a twistcelebrity & hair stylist oliver ifergan, has a gift for beauty handed down through generations. after years of cultivating his talent by training and working with some of the most internationally recognized brands and stylists across the globe, oliver create a brand that captured the essence of the california lifestyle. beauty with a twist was born in 2013