gund - animated happy birthday elmo gund <b>a tradition of quality since 1898</b> <br> for more than 100 years, gund has been a premier plush company recognized worldwide for the quality and innovation of our products. the oldest manufacturer of soft toys in america, gund was one of the first ever companies to produce a teddy bear in the early 1900s. gund quality ensures that our products will last as long as the memories they inspire.