custom self-inking stamp - up to 3 lines - 11 color choices and 17 font choices excelmark perfect return address stamp or general use custom rubber stamp. this self inking stamp is ideal for rapid, repetitive stamping because the die automatically re-inks itself by rotating into a self-contained, double-sided ink pad. ordinary ink pads offer a certain number of impressions before they begin to fade. when this happens, the pad needs to be re-inked or replaced. not so with a reversible pad. when the impressions begins to fade, simply slide the pad out, flip it over, and reinsert to instantly double the life. this stamp can be personalized with up to 3 lines of custom information and is ideal as an address stamp or bank deposit stamp. also a great alternative to custom labels or personalized address labels.