tony design we're all mad here-smile face retractable badge reel,nurse id badge holder with alligator clip,24 inch nylon cord,decorative name badge holder tony design will you want your id badge to look so different? will you want others to praise your id badge as cool and cute?then buy it.this custom badge reel is light weight and cute,will not cause uniforms to fold over and make you feel uncomfortable. it's a unique gift for you!