the cardinal brand atlas matte texture clay 3.4 ounce is an ultra lightweight, matte hair clay, medium to firm hold, thickening, volume building, hair styling and grooming product for men and women the cardinal brand the cardinal brand's atlas matte texture clay has been specially formulated to give maximum control with minimum weight. it is easy to work with, providing incomparable, all-day hold and definition with a fully matte finish. atlas can be used to thicken, texturize and add fullness to all hair types. to use, apply a small amount to dry hair for instant texture and separation. for a more flexible hold, or more exacting styles, apply to damp hair, arrange, and allow to dry naturally. atlas makes a particularly great pre-blow dry product to build volume and height in both barbered styles, and tousled, natural looks. add to root and blow dry for root control and direction. scrunch atlas into damp curls for ultimate fullness and thickness. mid-length cuts will find atlas a sure source of beach waves.