University of Pennsylvania
Who did Jonah Berger work for before Jul 2009?
Jonah Berger Jonah Berger is a professor at the Wharton School of the University of Pennsylvania , internationally bestselling author , and a world-renowned expert on change , word of mouth , viral marketing , social influence , and how products , ideas , and behaviors catch on . He has published over 50 articles in top-tier academic journals , teaches Wharton’s highest rated online course , and accounts of his work often appear in places like The New York Times , Wall Street Journal , and Harvard Business Review . Over a million copies of his books Contagious : Why Things Catch On , Invisible Influence : The Hidden Forces that Shape Behavior , and The Catalyst : How to Change Anyones Mind are in print in over 35 countries around the world . Berger often keynotes major conferences and events like SXSW and Cannes Lions , advises various early stage companies , and consults for organizations like Apple , Google , Nike , Amazon , GE , 3M , and the Gates Foundation . Biography . Berger grew up in Washington , DC and Chevy Chase , Maryland and attended the magnet program at Montgomery Blair High School in Silver Spring . He attended Stanford University and earned a B.A . in Human Judgment and Decision Making in 2002 , and a Ph.D . in marketing from Stanford’s Graduate School of Business in 2007 . Berger writes about psychology , marketing , social influence , and virality as a LinkedIn Influencer . Publications . Books . - The Catalyst : How to Change Anyones Mind - Invisible Influence : The Hidden Factors that Shape Behavior , Simon & Schuster , 2016 - Contagious : Why Things Catch On , Simon & Schuster , 2013 - Amazon Best book of 2013 - Audible Best Audiobook of 2013 Selected articles . - Berger , Jonah and Grant Packard ( 2018 ) , “Are Atypical Things More Popular?” Psychological Science , 29 ( 7 ) , 1178-1184 . - Packard , Grant and Jonah Berger ( 2017 ) , “How Language Shapes Word of Mouth’s Impact,” Journal of Marketing Research , 54 ( 4 ) , 572-588 . - Akpinar , Ezgi and Jonah Berger ( 2015 ) , “Drivers of Cultural Evolution : The Case of Sensory Metaphors,” Journal of Personality and Social Psychology , 109 ( 1 ) , 20-34 . - Berger , Jonah ( 2014 ) “Word-of-Mouth and Interpersonal Communication : A Review and Directions for Future Research” Journal of Consumer Psychology , 24 ( 4 ) , 586-607 . - Berger , Jonah and Katy Milkman ( 2012 ) , “What Makes Online Content Viral?” Journal of Marketing Research , 49 ( 2 ) , 192-205 . - Berger , Jonah and Raghuram Iyengar ( 2013 ) , “Communication Channels and Word of Mouth : How the Medium Shapes the Message,” Journal of Consumer Research , October . - Zoey Chen and Jonah Berger ( 2013 ) , “When , Why , and How Controversy Causes Conversation,” Journal of Consumer Research , October . - Berger , Jonah , Eric Bradlow , Alex Braunstein , and Yao Zhang ( 2012 ) , “From Karen to Katie : Using Baby names to Study Cultural Evolution” Psychological Science , 23 ( 10 ) , 1067-1073 . - Sela , Aner and Jonah Berger ( 2012 ) , “Decision Quicksand : How Trivial Choice Suck Us In” Journal of Consumer Research , 39 ( 2 ) , 360-370 . - Berger , Jonah and Eric Schwartz ( 2011 ) , “What Drives Immediate and Ongoing Word of Mouth?” Journal of Marketing Research , October , 869-880 . - Berger , Jonah and Devin Pope ( 2011 ) , “Can Losing Lead to Winning?” Management Science , 57 ( 5 ) , 817-827 . - Berger , Jonah , Alan T . Sorensen , and Scott J . Rasmussen ( 2010 ) , “Positive Effects of Negative Publicity : When Negative Reviews Increase Sales,” Marketing Science , 29 ( 5 ) , 815-827 . - Berger , Jonah and Gael Le Mens ( 2009 ) , “How Adoption Speed Affects the Abandonment of Cultural Tastes,” Proceedings of the National Academy of Sciences , 106 , 8146-8150 . - Berger , Jonah , Marc Meredith , and S . Christian Wheeler ( 2008 ) , “Contextual Priming : Where People Vote Affects How They Vote,” Proceedings of the National Academy of Sciences , 105 ( 26 ) , 8846-8849 . - Berger , Jonah and Gráinne M . Fitzsimons ( 2008 ) , “Dogs on the Street , Pumas on Your Feet : How Cues in the Environment Influence Product Evaluation and Choice,” Journal of Marketing Research , 45 ( 1 ) , 1-14 . - Berger , Jonah and Chip Heath ( 2007 ) , “Where Consumers Diverge from Others : Identity-Signaling and Product Domains,” Journal of Consumer Research , 34 ( 2 ) , 121-134 . Awards . - The American Marketing Association ( AMA ) Top 5 Most Productive Researchers in Marketing - The Association for Consumer Research ( ACR ) Early Career Award for Contribution to Consumer Research - The Society for Consumer Psychology ( SCP ) Early Career Award for Distinguished Scientific Contributions to Consumer Psychology - The Wharton School of the University of Pennsylvania Iron Professor Award for Awesome Faculty Research - The Wharton School of the University of Pennsylvania MBA Teaching Commitment and Curricular Innovation Award , 2011 - New York Times , Year in Ideas External links . - Official site - Faculty page at Wharton - NPR Interview with Jonah Berge