Amsterdam
Bob Noorda worked in  which location from 1950 to 1951?
Bob Noorda Bob Noorda ( July 15 , 1927 – January 11 , 2010 ) was a Dutch-born Italian graphic designer who lived and worked primarily in Milan from 1954 onwards . His works included design projects for major corporations and large-scale retail chains , publishing houses as well as public works such as the Milan Metro and NYC subway sign and image systems . During his career as a designer , Noorda created more than 170 logos for clients like Feltrinelli , Eni , Zucchi , Touring Club Italiano , Ermenegildo Zegna , and many others . In addition to design practice , Noorda was a professor in graphic design at the Industrial Design School in Venice , , ISIA Urbino ( Higher Institute for Artistic Industries in Urbino ) and IED ( European Institute of Design ) in Milan . From 1996 to 2001 , he was a professor of visual communication at Politecnico di Milano . Mario Piazza notes that for Noorda , a logo that worked was a simple sign , as easy to read as a childs picture book . It could be abstract or take the form of a monogram or pictogram , but it had to have immediacy , to be readily understood . Noorda said of graphic design , You can do graphic design anywhere , at a small desk as well as a big one . You dont need a lot of equipment , just a few pencils , and it takes your whole life . The New York Times obituary of Noorda said he helped introduce a Modernist look to advertising posters , corporate logos and , in the 1960s , the entire New York City subway system . Early life and education . Noorda was born in Amsterdam in 1927 , and attended the ( IvKNO ) , the Institute for Education in the Applied Arts ( now the Gerrit Rietveld Academie ) , and graduated in 1950 . The director at that time was the architect and urban planner Mart Stam , who had trained at the Bauhaus . Noorda moved to Milan in 1954 . He started to collaborate with Studio Sigla , one of the first advertising agencies based in Milan , as well as with Studio Boggeri , founded by Antonio Boggeri . Noorda then entered Pirelli , and in 1961 became an art director there . Career . 1950-60s . In Italy , Noorda gained fame for his design in the late 1950s and early 1960s for posters and advertisements for Pirelli . In 1964 he won , together with Franco Albini and Franca Helg , the Compasso dOro , the most prestigious Italian award for design , for the Milan Metro station design . As Giovanni Baule writes , the Pirelli corporate identity was composed of essential visual elements that multiplied like components of a moveable alphabet and were used on diverse artifacts , creating a communication style . Other notable works during this period include the catalogue for the Le Corbusier exhibition , Knoll catalogue , logo , graphic design and cover layouts for the Vallecchi publishing house , Dreher beer corporate image , coordinated image for the Feltrinelli publishing house and the Mondadori publishing group logo . In 1965 , Noorda and fellow Milan-based designer Massimo Vignelli were among the seven founders of Unimark International , an American design firm with offices around the world , including Chicago and Milan . 1970s . In 1970 , Bob Noorda and Massimo Vignelli developed the signage system for the NYC Transit Authority . Other famous projects created during this period include the logo for Ermenegildo Zegna , a redefined coordinated image for Aqip , Eni Group , corporate identity for Truman beers , Total , logos for Zeta Zucchi and Banca Commerciale Italiana , among others . In 1975 , Bob Noorda , together with Roberto Sambonet and Pino Tovaglia , received Compasso dOro for their logo and coordinated image for the Lombardy region . 1980-2000s . While working for the Touring Club Italiano , Noorda renewed the logo , designed a coordinated image for different publications , including a system of pictograms . He received another Compasso dOro in 1984 for the coordinated graphic image for Fusital , a company that manufactures door handles . Noorda also designed the 18th and 19th Milan Triennale ( catalogue covers , signage , graphics ) . Bibliography . - Cinzia Ferrara and Francesco E . Guida ( eds. ) . On the road . Bob Noorda : travelling with a graphic designer . Milan , Ed . Aiap , 2011 . - Piazza , Mario , ed . Bob Noorda Design . Milan : Moleskine , 2015 .