Knowledge: Felice Bonetto was from the town of Manerbio. The actor and director, Roberto Bengini was from the town of Manciano. The icon F1 driver, Umberto Masetti hailed from Maranello

Conversation:
I have 3 Ferrari cars in my garage and I hardly know nothing about them. i read some self help books, then I was rick all of the sudden.
Wow, that's awesome! The Ferrari sports car company is based in Maranello.
Yeah that's pretty cool. Do you know how old the company is?
Yes, the company was founded in 1939, and the first car was built in 1940.
Are there any popular people from the town the company is based?

Response: The legendary F1 driver, Umberto Masetti was from Maranello