Knowledge: The cost to make one dog cookie is about 50 cents. On the other hand, Ferrari spent about $5000 to create the EF logo.

Conversation:
I love the color red, because red roses are my favorite.
Oh, that's nice. Were you aware that Mars is red due to iron oxide?
No, that's pretty cool! I also like the Scuderia Ferrari! EF in their logo really sets them apart.
Yeah, it is pretty cool! Do you know how much it cost to make that logo?
Oh, I don't. Do you know how much it costs?

Response: Oh yeah, Ferrari spent about $5000 to create the EF logo.