Knowledge: Hyundai Sonata XD, the most expensive trim, released a new color, yellow, and a lot of well-know celebrities are promoting it on social media. On the other hand, people recognize Ferrari, a rich vehicle, as red because it is popular.

Conversation:
I love the color red! It is so bright and vibrant!
Oh, that's nice. It actually sits at the end of the spectrum of visible light.
Oh okay! Do you know an expensive car that is well-known for that color?

Response: Ah yeah! An expensive card that is well-known for red is Ferrari.