Knowledge: The value of the Tiger Woods golf swing in money values about $10 million USD. On the other hand, Piero Ferrari's 10% ownership is about $10 billion USD.

Conversation:
Hi, do you like Ferrari's car?
I'm indifferent to them, but know that while the company was founded in 1939, they built their first car in 1940.
Oh really, that is awesome, did you know that the top speed of the LaFerrarri is 349 km/h?
No I wasn't aware, but did you know Ferrari was the most power brand in the world according to Brand Finance in 2014?
Oh was it, wow that is great for them, they really deserve it!
Yeah, and a 1962 Ferrari 250 GTO was sold to Craig McCaw and became history's most expensive car.
How expensive is it?
I'm not aware of the price but you may be interested to know that Piero Ferrari owns 10% of Ferrari.
I see, how much value is that in money?

Response: Well, Piero Ferrari's 10% ownership is about $10 billion USD.