Knowledge: Golf clubs can buy at PGA Super Stores for a great price. On the other hand, gochujung is available in any Korean markets.

Conversation:
It's time for me to stop being such a wuss. I need to build up my tolerance to spice. I want to use some chili peppers in food. Teach me about them
OK, chili peppers are originally from Mexico.
Ah. Makes sense. Mexican food is spicy too. What else can you tell me?
The substance that gives these peppers their spiciness when eaten is called capsaicin.
I think I've heard that word dropped around here and there on food shows. Interesting. Can you tell me any popular chili pepper recipes, or what foods they're put in?
I can! In Korean cuisine, they use gouchujang, which is a fermented chili paste.
Oh! Do you know where I can buy gouchujang?

Response: Yeah, you can go to any Korean markets to buy gochujung.