Princess Polly: This appears to have been written by a UPE and reads like an advertisement.  All of the coverage I can find is run of the mill.  Even if notable, G11 is appropriate.  voorts ( talk / contributions ) 11:57, 28 May 2024 (UTC) [ reply ] Note:  This discussion has been included in the deletion sorting lists for the following topics: Companies , Fashion , Australia ,  and United States of America .  voorts ( talk / contributions ) 11:57, 28 May 2024 (UTC) [ reply ] Delete : Various blogs or reports of a store opening are all I can see for coverage.  The Forbes source used is a contributor, so non-reliable.  I don't find any coverage we can use for notability.  Oaktree b ( talk ) 12:10, 28 May 2024 (UTC) [ reply ] Delete : Reads like ad.  The best I could find is Fashionunited: https://fashionunited.uk/news/fashion/princess-polly-partners-with-true-fit-for-size-and-fit-recommendations/2024031174529 which talks about the brand's partnership with AI platform True Fit, which fails GNG.  Forbes here is just a contributor work by Mark Faithfull which has minimal editorial oversight, and is generally unreliable as it was not written by the Forbes Staff, See: Wikipedia:Reliable sources/Perennial sources#Forbes.com contributors about Forbes' contributor work. - Tumbuka Arch ( talk ) 12:59, 28 May 2024 (UTC) [ reply ] Delete .  It's the only way to be sure .  Alpha3031 ( t • c ) 13:10, 28 May 2024 (UTC) [ reply ] Delete per voorts .  Irredeemable .  JSFarman ( talk ) 15:32, 28 May 2024 (UTC) [ reply ] Delete I'm sure the brand will meet N eventually, but certainly not with convoluted ad copy like '(the) brand is recognized as the sixth favorite shopping website for upper-income teens in the United States, according to the Piper Sandler Taking Stock With Teens 2023 survey'...that's some stretching that'll break an ankle.  Nate • ( chatter ) 20:30, 28 May 2024 (UTC) [ reply ] Comment I reviewed and accepted this draft in AfC as I felt that the company itself met WP:NCORP and was able to find suitable coverage online.  Not going to vote formally as I already had a chance to review the article but several voters are claiming there's not enough sources that can be used to establish notability when I found multiple: Business Insider Sydney Morning Herald Australian Financial Review ~ Liance talk 23:58, 28 May 2024 (UTC) [ reply ] Of those, I think only the BI story provides significant coverage .  The SMH story is a run-of-the-mill announcement about the parent company's IPO, with a brief mention about this brand, and the AFR story is a one sentence announcement.  voorts ( talk / contributions ) 00:13, 29 May 2024 (UTC) [ reply ] There are plenty of notable references to this company that could be included in this page as it meets the WP:NCORP.   Including the sources noted by Liance, Ragtrader which speaks to both positive and negative market fluctuations of the parent company, IT News discussing a data breach, and BBC article with Lori Loughlin scandal.  Amongst all these references is a wealth of information poised to add valuable information to the wikipedia audience.  Wikiguru777 ( talk ) 04:16, 29 May 2024 (UTC) [ reply ] Ragtrader has no clear editorial policy, the article you've cited is run-of-the-mill reporting about stores opening, and trade journals generally don't satisfy NCORP.  IT News is likewise a run-of-the-mill data breach story in a trade publication, and does not establish that the company is notable.  The BBC article contains only this brief mention of the brand: "The social media influencer has launched a clothing collection with women's online fashion boutique Princess Polly and a make-up palette with cosmetics chain Sephora." voorts ( talk / contributions ) 21:12, 29 May 2024 (UTC) [ reply ] plenty of notable references to this company : for a company to be notable under NCORP, there needs to be more than "references"; there needs to be several sources, each of which must be secondary , independent , and reliable , and contain significant coverage of the company.  Regarding: Amongst all these references is a wealth of information poised to add valuable information to the wikipedia audience.  Wikipedia's readers are not an audience for advertising to.  voorts ( talk / contributions ) 21:26, 29 May 2024 (UTC) [ reply ] In response to " trade journals generally don't satisfy NCORP" I can see that featured trade stories from leading trade magazines may be used where independence is clear.  Reporting on net revenue decrease and factual store openings is unbiased, independent information.  Sydney Morning Herald is a notable article and speaks to the brand multiple times throughout the article.  In addition, I've also found the BBB review / complaints for the company (where reviews must be independent secondary sources that contain significant coverage of the subject).  Another article with substantial, reliable, and independent coverage from a secondary source relating to news article exploring sustainability of the company - Greenmatters - https://www.greenmatters.com/p/is-princess-polly-good-quality Agree that the BBC article I previously referenced does not meet the criteria for notable source.  Wikiguru777 ( talk ) 22:52, 30 May 2024 (UTC) [ reply ] BBB complaints are user-generated content and thus not reliable.  Greenmatters appears to be reliable and its critique of the company's claims of being ethical while sourcing from "countries with extreme risk of label abuse" indicates this definitely isn't a sponsored post.  Sydney Morning Herald is a notable article and speaks to the brand multiple times throughout the article.  References or mentions are not enough to establish notability.  The article also isn't about this company; it's about the parent company's IPO.  voorts ( talk / contributions ) 23:03, 30 May 2024 (UTC) [ reply ] Agreed significant, reliable, independent sources Business insider Green matters I believe IT news should also be considered a source as it is “featured trade stories from leading trade magazines may be used where independence is clear.”  I’ve also found Goon On You which questions Princess Polly’s ethical standards.  This source is reliable & independent The above is enough to satisfy NCORP as “ significant coverage in multiple reliable secondary sources that are independent of the subject .”  This is my first publishing so I'm learning more about the rules here and I appreciate your previous feedback to help discern what is appropriate.  I believe the above should be suitable to comply with NCORP.  Wikiguru777 ( talk ) 23:48, 30 May 2024 (UTC) [ reply ] IT News is not a "leading trade magazine" in fashion.  It's a run-of-the-mill news story that focuses on the data breach, not significant coverage about the company itself.  Greenmatters is basically secondary source coverage of Good on You, which is a primary source since it's a report made by an advocacy group.  So, we still only have two sources that meet WP:SIRS , Green Matters and BI, which isn't enough under NCORP.  voorts ( talk / contributions ) 01:05, 31 May 2024 (UTC) [ reply ] I'd agree BI is ok though I'm not so sure Green Matters is sufficient for ORGDEPTH.  IT news would also fail ORGIND given its like, 90% quotes from the company, and does not appear to have any secondary analysis, very far from being a featured story, so I'd agree there also.  Alpha3031 ( t • c ) 04:38, 1 June 2024 (UTC) [ reply ] The above discussion is preserved as an archive of the debate.  Please do not modify it.  Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review ).  No further edits should be made to this page.

Discussion outcome: delete