Osmow's Shawarma : Most media coverage is trivial.   It is a small family-business with a handful of locations in Canada.  Most information about Osmow's comes from the company itself, or places like Narcity, which are only talking about their food promotions and not why this company is notable.  There are fast food places like Shanghai 360 or Villa Madina, which are similar to this one and have a few locations in Canada, and they are not notable enough either (and don't have their own articles on Wikipedia).  Therefore, I think that this article should be deleted due to a lack of notability.  747pilot ( talk ) 20:20, 17 May 2023 (UTC) [ reply ] Note:  This discussion has been included in the deletion sorting lists for the following topics: Food and drink , Companies ,  and Canada .  Hey man im josh ( talk ) 20:40, 17 May 2023 (UTC) [ reply ] I oppose this motion.  Firstly, I'm not really sure what your definition of "a handful" is.  Using your chosen stores for comparison, Villa Madina has 24 locations nationwide, and Shanghai 360 has 22 nationwide.  Both of those brands mostly operate within mall food courts.  Shanghai 360 doesn't even have a website.  Therefore, it makes sense that there is no article about them.  I fail to see how they're "similar" to Osmow's in any way.  Osmow's, on the other hand, has over 140 locations, and it keeps opening new stores rather quickly.  Since this article was written, there's a new location that opened in Winnipeg and that hasn't been updated yet in the article.  Not only that, they tend to open a lot of stores in small towns that would never have known what shawarma is and the company has been important in introducing shawarma to the wider Canadian society.  I'm not sure how that isn't notable.  Osmow's has also done advertising campaigns that are pretty much unheard from companies of its size, including the NBA Finals commercial that was mentioned in the article.  There are a bunch of articles on Wikipedia on Canadian chains that have less locations, less sources, and frankly a large number of them would also have to be deleted if going by the criteria that you listed.  Secondly, with regards to sourcing, there are other sources that detail its history and its growth that are in the references section of the article.  There are only two articles that are about food promotions.  Andrepoiy ( talk ) 21:54, 17 May 2023 (UTC) [ reply ] @ Andrepoiy : just because they have 140 stores doesn't mean they are notable.  See Wikipedia:Notability_(organizations_and_companies) .  Notice that a lot of the media coverage is trivial.  It's not substantial.  Places like Tim Hortons have substantial media coverage and they are notable.  But this fast food restaurant just isn't notable.  747pilot ( talk ) 01:14, 18 May 2023 (UTC) [ reply ] Delete Fails WP:GNG .  The number of locations a company has doesn't constitute notability.  -- TheInsatiableOne ( talk ) 08:43, 18 May 2023 (UTC) [ reply ] Comment : a ProQuest search returns dozens of hits.  Many are of the form "Osmow's opens new restaurant in [LOCATION]", but a few seem to be more in-depth articles.  I cannot access the articles to assess their value.  Mind matrix 17:24, 18 May 2023 (UTC) [ reply ] Keep - there's decent GNG coverage in the article - the Mississauga News article in particular is excellent.  Nfitz ( talk ) 00:57, 22 May 2023 (UTC) [ reply ] that article is behind a paywall, which hampers an assessment of notability.  TheInsatiableOne ( talk ) 09:59, 9 June 2023 (UTC) [ reply ] I don't see a paywall for that Mississauga News article, User:TheInsatiableOne ; perhaps it's some regional block?  The reference also includes an archived version at archive.org .  I'll improve this reference in the article.  Nfitz ( talk ) 19:49, 14 June 2023 (UTC) [ reply ] That's a promo article masquerading as news, it relies entirely on information provided by the company and it owners and has zero "Independent Content" which is a requirement (see WP:ORGIND ).  HighKing ++ 19:42, 17 June 2023 (UTC) [ reply ] Obviously some information in the article comes from various interviews over time.  But that to say it entirely relies on information provided by the company is false.  Why would the company have provided the Mississauga News information about the business winning the 2018 Mississauga News award?  That just doesn't make sense.  The article meets GNG.  Nfitz ( talk ) 21:30, 17 June 2023 (UTC) [ reply ] All of the information which might qualify as in-depth information was provided in the interview or by the company.  I've no comment on why it doesn't make sense to you - I mean the company used boast about the award on their website so it makes sense to me.  The article isn't independent so it can't meet GNG.  HighKing ++ 13:56, 19 June 2023 (UTC) [ reply ] Relisted to generate a more thorough discussion and clearer consensus.  Please add new comments below this notice.  Thanks, 78.26 ( spin me / revolutions ) 18:17, 29 May 2023 (UTC) [ reply ] Relisted to generate a more thorough discussion and clearer consensus.  Relisting comment: No comments since last relist.  Let’s form a stronger consensus here.  Please add new comments below this notice.  Thanks, - 🔥 𝑰𝒍𝒍𝒖𝒔𝒊𝒐𝒏 𝑭𝒍𝒂𝒎𝒆 (𝒕𝒂𝒍𝒌) 🔥 00:10, 6 June 2023 (UTC) [ reply ] Delete fails WP:GNG .  The person who loves reading ( talk ) 15:15, 11 June 2023 (UTC) [ reply ] Relisted to generate a more thorough discussion and clearer consensus.  Relisting comment: Final relist Please add new comments below this notice.  Thanks, L iz Read!  Talk!  03:14, 12 June 2023 (UTC) [ reply ] Delete I know this chain, we have some in my locality (great shawarmas too).  Agreed that most sources are simply about a new location opening.  Some sponsorship details for the World Cup [67] with a Canadian athlete, but it's all PR stuff.  Oaktree b ( talk ) 13:47, 12 June 2023 (UTC) [ reply ] Delete THis is a company therefore GNG/ WP:NCORP criteria applies.  I am unable to find any references that meet the criteria for establishing notability.  HighKing ++ 19:42, 17 June 2023 (UTC) [ reply ] As noted above, the Mississauga News article meets GNG.  Nfitz ( talk ) 21:30, 17 June 2023 (UTC) [ reply ] Just cos you wish to ignore NCORP (which provides detailed explanations and examples of how to interpret GNG for companies) doesn't mean that you can interpret GNG in a less meaningful manner and then claim the article meets the criteria for establishing notability.  The article is advertorial, relying entirely on an interview with company execs.  It is not independent.  If you think otherwise, that's your perogative - but others will disagree and the closing admin will weigh everything according to consensus and applicable guidelines.  HighKing ++ 13:42, 19 June 2023 (UTC) [ reply ] The above discussion is preserved as an archive of the debate.  Please do not modify it.  Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review ).  No further edits should be made to this page.

Discussion outcome: delete