Toy2R: Nothing I could find online that meets WP:GNG .  TLA (talk) 20:47, 14 January 2024 (UTC) [ reply ] Note:  This discussion has been included in the list of Companies-related deletion discussions .  CAPTAIN RAJU (T) 21:24, 14 January 2024 (UTC) [ reply ] Note:  This discussion has been included in the list of Business-related deletion discussions .  CAPTAIN RAJU (T) 21:24, 14 January 2024 (UTC) [ reply ] Note:  This discussion has been included in the list of Hong Kong-related deletion discussions .  CAPTAIN RAJU (T) 21:24, 14 January 2024 (UTC) [ reply ] Note:  This discussion has been included in the list of China-related deletion discussions .  CAPTAIN RAJU (T) 21:24, 14 January 2024 (UTC) [ reply ] Note:  This discussion has been included in the list of Toys-related deletion discussions .  CAPTAIN RAJU (T) 21:25, 14 January 2024 (UTC) [ reply ] Keep per the significant coverage in multiple independent reliable sources .  Miller, Jade; DiNisio, Julie; Stoddard, Christine, eds.  (2013).  Airborne: An Anthology of the Real .  Richmond, Virginia: Belle Isle Books.  pp. 22 , 25 .  ISBN 978-1-9399301-0-1 .  Retrieved 2024-01-17 – via Internet Archive .  The article notes: "For instance, a company like Toy2R from Hong Kong will make a vinyl figure of a bear and then they will give that same vinyl bear to a few different artists to design. Sometimes they give you the actual vinyl toy, you paint on it and then it gets sent to a factory where it's duplicated and manufactured. But usually, what I get sent is a template in Illustrator format. It's an outline of the toy from the front, back and other sides. I can then print it out and draw on it, or do all of the designing in the computer. I usually do all of the designing in Photoshop. ... A few companies popped up that starting making designer vinyl toys. One of them is called Toy2R. They were making these little vinyl bears called "Qee. " I started seeing them at my shows hanging from fan's backpacks. I went to a store here in New York City called Toy Tokyo and bought a few of them."  Cabrillo, James (2007-12-01).  "Kinetically crafted: Super sits down with one of the biggest designer toy makers in the work" .  Philippine Daily Inquirer .  Vol.  22, no. 356.  pp.  D1–D2 .  Retrieved 2024-01-17 – via Internet Archive .  The article notes: "Founded by toy mastermind Raymond Choy in 1995, Toy2R (which stands for "Toy to Raymond") is among the first companies to explore the potential of the designer toy. It was created out of an obsession for art toys, and has been stretching the boundaries between product design, art, and graphics for years. ... The hard work has paid off. Aside from incredible sales figures, Toy2R has received many awards, winning the Best Block Toys Award for five consecutive years, as well as the Most Innovative Company Award and Three Toygodd Crystal awards from the Action Figure Times, the largest toy website on the Internet. ...   Toy2R continues to grow, working with many renowned and up-and-coming artists. The company is expanding the definition of art, finding its creations in more and more concept stores, galleries, and mu- seums worldwide. Today, Raymond's creations are sold in 19 countries, including Russia, South Africa, and the Philippines." "Toy2R" .  Art & Sole: Contemporary Sneaker Art & Design .  London: Laurence King Publishing .  2012 [2008].  p. 231.  ISBN 978-1-85669-881-8 .  Retrieved 2024-01-17 – via Internet Archive .  The book notes: "Raymond Choy, president of Hong Kong-based Toy2r, opened his first toy store in 1995 after spending ten years working for a US footwear importer. Four years later, Choy decided to put all his funds into the development of his very first vinyl figure, the Toyer, and by 2001 he had developed the Qee Keychain collection, a uniquely designed keychain concept figure series."  Wong, Stephen (2009-01-22).  "Playing with innovation pays off for toy company" .  South China Morning Post .  Archived from the original on 2024-01-17 .  Retrieved 2024-01-17 .  The article notes: "Toy2R captured the grand award in the innovation and creativity category. ... The company is widely credited as an important player in spreading the designer toy phenomenon worldwide. ... Since 1999, the company has grown a 100 fold. In 2001, he closed his toy store to focus on his own brand. He decided to go into the mass market in 2002 with a new vinyl toy called Qee, which was smaller in size and more affordable in pricing. This became an instant success. There are 18 models of Qee, all of which are patented. Qee can be transformed into a key-chain, which is also patented."  Lubow, Arthur (2004-08-15).  "Cult Figures" .  The New York Times .  Archived from the original on 2024-01-17 .  Retrieved 2024-01-17 .  The article notes: "Raymond Choy, 39, is typical of the new breed of Hong Kong designer-toy manufacturer. ... Unlike Kim and Chan, who aspire to fulfill a designer's vision, Choy searches out new artists who will be willing to collaborate on a profitable toy. Like other manufacturers, his company, Toy2R, makes use of technological advances that permit a factory to interrupt a run to change colors and create limited editions. For most of the Hong Kong artists, however, limiting the edition was a way to present the product as an art object and to maintain quality control. At Toy2R, a limited edition is merely a marketing ploy. There are so many different versions of Toy2R's Qees that the profusion becomes bewildering."  Peng, Zihao 彭子豪 (2015-05-28).  "電腦展亮相貼近玩家 周氏國際秀文創力 Choicee Qee Robot打先鋒" [Computer show debut close to players. Choicee Qee Robot is a pioneer in international cultural and creative show].  Economic Daily News [ zh ] (in Chinese).  The article notes: "近年以全球街頭時尚潮牌天王品牌Ed Hardy、香港知名公仔品牌Toy2R打響設計知名度的周氏國際（Choice Only），在2015台北國際電腦展中將（6月2~6日）以堅強的設計能力告知全球ICT產業，台灣文創「原力」已可與國際相抗衡。" From Google Translate: "In recent years, Choice Only, which has gained design fame with global street fashion king brand Ed Hardy and Hong Kong's well-known doll brand Toy2R, will use its strong design capabilities at the 2015 Computex Taipei (June 2-6). Inform the global ICT industry that Taiwan’s cultural and creative “power” can now compete with the world."  Chen, Yunshang 陳雲上 (2006-04-01).  "Toy2R三款公仔贈車主" [Toy2R three dolls for car owners].  United Evening News [ zh ] (in Chinese).  The article notes: "Toy2R的設計製作概念，讓公仔不僅是收藏擺飾品，也是精緻、簡單的生活用品，裝上盒內附的Key Chain，MINI Qee Bear搖身變為吊飾或鑰匙圈。" From Google Translate: "Toy2R's design and production concept makes the doll not only a collection of accessories, but also an exquisite and simple daily necessities. With the Key Chain included in the box, the MINI Qee Bear can be transformed into a pendant or keychain."  Li, Changhong 李昌鴻 (2016-03-14).  "蔡漢成：創意設計成致勝法寶" [Raymond Choy: Creative design is the magic weapon for winning].  Wen Wei Po (in Chinese).  Archived from the original on 2024-01-17 .  Retrieved 2024-01-17 .  The article notes: "港商玩具易集團Toy2R創辦人、QEE品牌設計總監蔡漢成 ..."  From Google Translate: "Raymond Choi, founder of Toy2R Group and QEE brand design director ..."  There is sufficient coverage in reliable sources to allow Toy2R ( traditional Chinese : 玩具易集團 ; simplified Chinese : 玩具易集团 ) to pass Wikipedia:Notability (organizations and companies)#Primary criteria , which requires "significant coverage in multiple reliable secondary sources that are independent of the subject".  Cunard ( talk ) 11:40, 17 January 2024 (UTC) [ reply ] Keep as per the fantastic sourcing by Cunard.  pinktoebeans (talk) 12:26, 21 January 2024 (UTC) [ reply ] The above discussion is preserved as an archive of the debate.  Please do not modify it.  Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review ).  No further edits should be made to this page.

Discussion outcome: keep