as brett graham 87 92 begins talking about the arc of his professional journey his enthusiasm palpably gathers speed the two things im most passionate about professionally are learning and travel he said and as fate would have it the veteran global marketer and strategist has managed to combine these loves in numerous creative ways over the course of his career the aggie has led major integrated marketing campaigns and initiatives in e-commerce advertising with such industry giants as p&g starcom and amazon he has also lived in various states and countries and has traveled extensively visiting all 50 us states all 32 mexican states all 23 venezuelan states and 65 countries thus far ive got 130 more to go he noted with a smile in january 2022 graham accepted a new challenge stepping into the role of senior director of analytics and insights at the computer software company oracle theres great potential to grow at oracle he said with a rush of enthusiasm he considers oracles positioning as a provider of both infrastructure and applications to be unique and believes that oracle advertisings focus on attention metrics will create great opportunity for professional development if history is any guide graham wont fall short laying the groundwork graham began breaking ground as soon as he enrolled at texas a&m university as the first aggie from belize he completed a degree in geophysics in 1987 and returned to his home country to work in oil and mineral prospecting as a geophysicist for the belizean government the job was appealingi loved using numbers to solve problems and i liked working outside he explained but a few years in the position led graham to a realization: to find job satisfaction he needed to find answers prospecting is like looking for a black cat in a dark room and its doubly difficult when theres no cat he said with a smile in prospecting you can do everything right and still fail and that really bothered me after three years in the field graham also realized he needed to know more about running a business so he decided to return to school for his mba texas a&m had a great program i loved the university and they offered me a scholarship so back i went he completed his masters in 1992 and simultaneously earned a bachelors degree in physics while working toward his mba graham made another discovery: theres immense power to drive change in marketing he decided he wanted to know more although my plan was to return to prospecting in belize i decided to do a marketing internship with p&g in mexico first i found that i loved marketing and p&gs brand of marketing was very analytically driven so my experience and skill working with numbers and data were assets and with that the die was cast merging marketing and science for the next nine years graham led advertising initiatives for p&g around latin america gathering valuable experience in marketing and technology and learning to work successfully in the global marketplace by the early 1990s the shift toward digital advertising was well underway and graham saw the opportunities inherent in his ability to use statistics to guide advertising efforts the rise of the internet increased our ability to pinpoint messaging he observed recognizing an opportunity to leverage his skills and increase his knowledge base graham pivoted and left p&g to join the international media agency starcom