ওয়ানপ্লাস
ওয়ানপ্লাস () হল চীনের স্মার্টফোন নির্মাতা কোম্পানি যেটি ডিসেম্বর ২০১১ সালে প্রতিষ্ঠিত হয়। এটির হেডকোয়াটার চীনের শেনজেন,গুয়াংডং এ অবস্থিত। মার্চ ২০১৫ এর জরিপ অনুযায়ী এটি বিশ্বের ৪২ টি দেশে মোবাইল সরবরাহ করে থাকে। বাংলাদেশে এই কোম্পানিটি বেশ অল্প কিছু দিনের মধ্যে বিপুল জনপ্রিয়তা অর্জন করেছে।
OnePlus was founded on 16 December 2013 by former Oppo vice president Pete Lau (刘作虎) and Carl Pei. According to the Chinese government's documentation, the only institutional stockholder in OnePlus is Oppo. Although Lau initially denied that OnePlus was a wholly owned subsidiary of Oppo, upon release of the regulatory filings they admitted that they are owned by Oppo and are "in talks with other investors" (although nothing has been announced to date). The company's main goal was to design a smartphone that would balance high-end quality with a lower price than other phones in its class, believing that users would "Never Settle" () for the lower-quality devices produced by other companies. Lau explained that "we will never be different just for the sake of being different. Everything done has to improve the actual user experience in day-to-day use." He also showed aspirations of being the "Muji of the tech industry", emphasizing its focus on high-quality products with simplistic, user-friendly designs. Continuing Lau's association with the platform from the Oppo N1, OnePlus entered into an exclusive licensing agreement with Cyanogen Inc. to base its products' Android distribution upon a variant of the popular custom ROM CyanogenMod and use its trademarks outside of China.
The company unveiled its first device, the OnePlus One, on 23 April 2014. In December 2014, alongside the release of the OnePlus One in India exclusively through Flipkart, OnePlus also announced plans to establish a presence in the country, with plans to open 25 official walk-in service centres across India. Sales of the device in India were halted following a temporary injunction granted to Micromax Mobile, alleging that it violated its exclusive rights to distribute Cyanogen-branded products in South Asia as part of a new joint venture and that its agreement superseded the agreement it had established with OnePlus. The company disputed the arguments, noting that its Cyanogen-based software was different than that of Micromax's, and argued that the exclusivity agreement only meant that Cyanogen could not partner with any other company based in India, and did not inhibit the ability for OnePlus to market its products in the country with its trademarks. OnePlus developed a new ROM named Oxygen OS, similar to CyanogenMod but developed by OnePlus. The new shipments of OnePlus One also removed the Cyanogen Logo from its back and box in order to simplify production lines.
OnePlus made its products available in Southeast Asia for the first time, partnering with Lazada Indonesia on 23 January 2015 and is expected to expand during this year throughout the region.
In April 2014, OnePlus hired Han Han as the product ambassador in mainland China.
On 9 March 2014 the company decided to expand its operations to all European countries except Switzerland (although OnePlus devices can be purchased in Switzerland via local retailers), serving now 43 countries and regions all over the world. As of March 2016, OnePlus serves for the following countries and regions: Austria, Bahrain, Belgium, Bulgaria, Canada, Mainland China, Croatia, Cyprus, Czech Republic, Denmark, Egypt, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Kuwait, Latvia, Lithuania, Luxembourg, Malaysia, Malta, Netherlands, Oman, Poland, Portugal, Qatar, Romania, Saudi Arabia, Singapore, Spain, Slovakia, Slovenia, Sweden, the United Arab Emirates, the United Kingdom and the United States.
OnePlus ended the invite system with the launch of OnePlus 3 on June 14, 2016. Announced via an interactive VR launch event, the OnePlus 3 initially went on sale within the VR app itself. OnePlus touted the event as the world's first VR shopping experience. The phone was made available for sale later that day in China, North America and Europe on oneplus.net and in India on Amazon India.