6. (1) For the purposes of the Act,  “professional misconduct” means, 1. failure by a licensee to abide by the terms, conditions or limitations of his or her licence, 2. failure to maintain the records that are required to be kept respecting the licensee’s patients, 3. failure to provide an account or receipt to a patient or failure to itemize an account at the request of a patient or a third party responsible for payment of the account, 4. exceeding the lawful scope of practice, 5. having a conflict of interest, 6. using terms, titles or designations other than those authorized or prescribed by this Regulation, 7. failure to refer to a dental surgeon or a physician a patient who has an intra oral condition that is not normal and that is detected or ought to have been detected, 8. assisting or counselling a person who is not licensed as a denture therapist to engage in the practice of denture therapy except as provided for under subsection 3 (2) of the Act, 9. the contravention of the Act or the regulations, 10. publishing, displaying, distributing or using or permitting, directly or indirectly, the publishing, display, distribution or use of any advertisement related to the practice of denture therapy other than, i. professional cards that contain only the name of the licensee, a vocational designation, the licensee’s address, academic degrees, except those that are related to the practice of dentistry, telephone number and office hours, ii. an announcement in a newspaper or a weekly or monthly periodical that does not contain more than the information contained in an announcement card and, A. does not exceed two standard newspaper columns in width and five centimetres in depth, including the margins, B. is not part of an advertisement containing references to dental equipment or to prosthetic appliances, and C. does not appear more than once in any issue of the newspaper or periodical, iii. appointment cards that do not contain more than the information contained in a professional card and the time and date of the appointment or appointments, iv. reminder notices to patients, v. announcement cards that do not state more than the information contained in a professional card and an announcement of the commencement of the practice of the denture therapist, a change of location or a new association in practice, vi. one exterior sign or, where there are no door plates or building directory listings, not more than two exterior signs stating his or her name, vocational designation and telephone number, which sign shall be on the premises where the denture therapist practises, provided that, A. only one sign may be a suspended sign, B. only one sign may be illuminated, and the sign shall not be an intermittent or neon type, C. the maximum size of the letters used in the sign shall not exceed ten centimetres in height, D. words designating office hours may be added to the sign in letters not more than five centimetres in height, E. where an entrance is difficult to find, the words “Entrance on” may be added to the sign, vii. door plates and listings on building directories on the premises where the licensee is engaged in the practice of denture therapy that contain no more than the name of the licensee, a vocational designation and academic degrees other than those that are related to the practice of dentistry and such listings shall be no greater in number than that which is required to readily identify the location of the licensee’s place of practice, viii. a telephone directory listing, A. that is in the white pages of the telephone directory, in which case the listing shall, 1.  be only of light type, 2.  be used only under the alphabetical listing according to the denture therapist’s surname, and B. that is in the yellow pages of the telephone directory, in which case the listing shall, 1.  be only of light type, 2.  be used only in the telephone listings for the particular geographical area in which the denture therapist practises denture therapy, and 3.  be used only in the part designated “denture therapists” and where the practice of denture therapy is carried on as a partnership list only the partnership name, 11. using or having in the office premises dental equipment other than equipment required in the practice of denture therapy unless a dental surgeon practises dentistry in the same office premises, 12. charging a fee in excess of the fee in the current fee guide of the Denturists Association of Ontario without prior notification to the patient as to the excess amount of the fee, 13. charging fees that are excessive or unreasonable in relation to the services performed or charging fees for services that are not performed, 14. displaying or permitting to be displayed dental appliances that can be seen from the exterior of the premises at which the denture therapist practises, 15. signing or issuing a certificate, report or similar document that contains a statement the denture therapist knows or ought to know is false, misleading or otherwise improper, 16. failure to provide within a reasonable time in the circumstances and without cause any report or certificate requested by a patient or his or her authorized agent in respect of a service provided by the licensee, 17. knowingly submitting a false or misleading account or false or misleading charges for services rendered to a patient, 18. failure to carry out the terms of any agreement with a patient, 19. refusal to allow an inspector or a person appointed under section 22 of the Act to make an investigation to enter the denture therapist’s laboratory or office at a reasonable time for the purpose of inspecting the denture therapist’s records and equipment, 20. using or having in the licensee’s office drugs or anaesthetics of any kind, 21. soliciting of patients by a supervised denture therapist, 22. the submission of any accounts or charges to a patient or to any person legally responsible for the patient’s debts for services rendered by a supervised denture therapist, 23. accepting a credit card to obtain payment for denture therapy services prior to rendering the denture therapy services, 24. selling a professional account to a third party other than by the accepting of a credit card defined in subsection (2) to obtain payment for denture therapy services, 25. cutting or grinding natural teeth or any restoration in or covering a natural tooth, 26. giving information concerning a patient’s dental condition or any service performed for a patient to another person other than the patient without the consent of the patient, unless required to do so by law, 27. engaging in the practice of denture therapy while the ability of the licensee is impaired by alcohol or a drug, 28. failing to continue to perform essential services for a patient until the services are no longer required or the professional services are performed for the patient by another licensee or by a dentist, 29. improper conduct or association with a patient, 30. practising denture therapy for a fee or otherwise in any public place or in any vehicle or other movable contrivance without the approval of the Board, 31. retain the services of, employ, be employed by, maintain a partnership or association with, directly or indirectly receive, make or confer remuneration or other benefit to or from or share or occupy an office or laboratory space in any manner or for any purpose related to the practice of denture therapy with a person whose licence as a denture therapist is suspended, revoked or cancelled, 32. an act relevant to the practice of denture therapy that, having regard to all the circumstances, would reasonably be regarded as disgraceful, dishonourable or unprofessional conduct, 33. engaging or holding oneself out as engaging in the practice of denture therapy using any name, term or designation other than the name of the licensee as entered in the register referred to in subsection 4 (5) of the Act, and 34. failure to maintain the standard of practice of the profession.  R.R.O. 1990, Reg. 265, s. 6 (1). (2) For the purposes of this section, “credit card” means a credit card that is accepted by a denture therapist pursuant to a standard form of agreement that requires the provider of the credit card to rely upon the provider’s contract with the card holder or card sales slip to enforce payment of money owed and not upon a patient record of the denture therapist.  R.R.O. 1990, Reg. 265, s. 6 (2).