Identifying Incoherent Search Sessions: Search Click Fraud Remediation Under Real-World Constraints
by Runze Zhang and
Ranjita Pai Sridhar and
Mingxuan Yao and
Zheng Yang and
David Oygenblik and
Haichuan Xu and
Vacha Dave and
Cormac Herley and
Paul England and
Brendan Saltaformaggio