Personalizing Text-to-Image Generation to Individual Taste
Authors: name: Anne-Sofie Maerten, name: Juliane Verwiebe, name: Shyamgopal Karthik, name: Ameya Prabhu, name: Johan Wagemans, name: Matthias Bethge
Organization: Bethgelab

Modern text-to-image (T2I) models generate high-fidelity visuals but remain indifferent to individual user preferences. While existing reward models optimize for "average" human appeal, they fail to capture the inherent subjectivity of aesthetic judgment. In this work, we introduce a novel dataset and predictive framework, called PAMELA, designed to model personalized image evaluations. Our dataset comprises 70,000 ratings across 5,000 diverse images generated by state-of-the-art models (Flux 2 and Nano Banana). Each image is evaluated by 15 unique users, providing a rich distribution of subjective preferences across domains such as art, design, fashion, and cinematic photography. Leveraging this data, we propose a personalized reward model trained jointly on our high-quality annotations and existing aesthetic assessment subsets. We demonstrate that our model predicts individual liking with higher accuracy than the majority of current state-of-the-art methods predict population-level preferences. Using our personalized predictor, we demonstrate how simple prompt optimization methods can be used to steer generations towards individual user preferences. Our results highlight the importance of data quality and personalization to handle the subjectivity of user preferences. We release our dataset and model to facilitate standardized research in personalized T2I alignment and subjective visual quality assessment.