in addition to generating sales of our products , our worldwide full-price stores set , reinforce and capitalize on the image of our brands . our stores range in size from approximately 800 to over 37500 square feet . these full- price stores are situated in major upscale street locations and upscale regional malls , generally in large urban markets . we generally lease our stores for initial periods ranging from 5 to 10 years with renewal options . we extend our reach to additional consumer groups through our 163 polo ralph lauren factory stores worldwide . during fiscal 2009 , we added 5 new polo ralph lauren factory stores , net . our factory stores are generally located in outlet malls . we operated the following factory retail stores as of march 28 , 2009 : factory retail stores location ralph lauren .

Table:
location | polo ralph lauren
united states | 136
europe | 23
japan | 4
total | 163
2022 polo ralph lauren domestic factory stores offer selections of our menswear , womenswear , children 2019s apparel , accessories , home furnishings and fragrances .
ranging in size from approximately 2700 to 20000 square feet , with an average of approximately 9200 square feet , these stores are principally located in major outlet centers in 36 states and puerto rico .
2022 european factory stores offer selections of our menswear , womenswear , children 2019s apparel , accessories , home furnishings and fragrances .
ranging in size from approximately 2300 to 10500 square feet , with an average of approximately 6500 square feet , these stores are located in 9 countries , principally in major outlet centers .
2022 japanese factory stores offer selections of our menswear , womenswear , children 2019s apparel , accessories , home furnishings and fragrances .
ranging in size from approximately 1500 to 12000 square feet , with an average of approximately 7400 square feet , these stores are located in 3 provinces , principally in major outlet centers .
factory stores obtain products from our suppliers , our product licensing partners and our retail stores .
ralphlauren.com and rugby.com in addition to our stores , our retail segment sells products online through our e-commerce websites , ralphlauren.com ( http://www.ralphlauren.com ) and rugby.com ( http://www.rugby.com ) .
ralphlauren.com offers our customers access to the full breadth of ralph lauren apparel , accessories and home products , allows us to reach retail customers on a multi-channel basis and reinforces the luxury image of our brands .
ralphlauren.com averaged 2.9 million unique visitors a month and acquired approximately 350000 new customers , resulting in 1.7 million total customers in fiscal 2009 .
in august 2008 , the company launched rugby.com , its second e-commerce website .
rugby.com offers clothing and accessories for purchase 2014 previously only available at rugby stores 2014 along with style tips , unique videos and blog-based content .
rugby.com offers an extensive array of rugby products for young men and women within a full lifestyle destination .
our licensing segment through licensing alliances , we combine our consumer insight , design , and marketing skills with the specific product or geographic competencies of our licensing partners to create and build new businesses .
we generally seek out licensing partners who : 2022 are leaders in their respective markets ; 2022 contribute the majority of the product development costs; .

Question: what percentage of factory retail stores as of march 28 , 2009 were located in the europe?
Answer: 14%
Calculation: divide(23, 163)