year ended december 31 , 2010 compared to year ended december 31 , 2009 net revenues increased $ 207.5 million , or 24.2% ( 24.2 % ) , to $ 1063.9 million in 2010 from $ 856.4 million in 2009 . net revenues by product category are summarized below: .

Table:
( in thousands ) | year ended december 31 , 2010 | year ended december 31 , 2009 | year ended december 31 , $ change | year ended december 31 , % (  % ) change
apparel | $ 853493 | $ 651779 | $ 201714 | 30.9% ( 30.9 % )
footwear | 127175 | 136224 | -9049 ( 9049 ) | -6.6 ( 6.6 )
accessories | 43882 | 35077 | 8805 | 25.1
total net sales | 1024550 | 823080 | 201470 | 24.5
license revenues | 39377 | 33331 | 6046 | 18.1
total net revenues | $ 1063927 | $ 856411 | $ 207516 | 24.2% ( 24.2 % )
net sales increased $ 201.5 million , or 24.5% ( 24.5 % ) , to $ 1024.6 million in 2010 from $ 823.1 million in 2009 as noted in the table above .
the increase in net sales primarily reflects : 2022 $ 88.9 million , or 56.8% ( 56.8 % ) , increase in direct to consumer sales , which includes 19 additional stores in 2010 ; and 2022 unit growth driven by increased distribution and new offerings in multiple product categories , most significantly in our training , base layer , mountain , golf and underwear categories ; partially offset by 2022 $ 9.0 million decrease in footwear sales driven primarily by a decline in running and training footwear sales .
license revenues increased $ 6.1 million , or 18.1% ( 18.1 % ) , to $ 39.4 million in 2010 from $ 33.3 million in 2009 .
this increase in license revenues was primarily a result of increased sales by our licensees due to increased distribution and continued unit volume growth .
we have developed our own headwear and bags , and beginning in 2011 , these products are being sold by us rather than by one of our licensees .
gross profit increased $ 120.4 million to $ 530.5 million in 2010 from $ 410.1 million in 2009 .
gross profit as a percentage of net revenues , or gross margin , increased 200 basis points to 49.9% ( 49.9 % ) in 2010 compared to 47.9% ( 47.9 % ) in 2009 .
the increase in gross margin percentage was primarily driven by the following : 2022 approximate 100 basis point increase driven by increased direct to consumer higher margin sales ; 2022 approximate 50 basis point increase driven by decreased sales markdowns and returns , primarily due to improved sell-through rates at retail ; and 2022 approximate 50 basis point increase driven primarily by liquidation sales and related inventory reserve reversals .
the current year period benefited from reversals of inventory reserves established in the prior year relative to certain cleated footwear , sport specific apparel and gloves .
these products have historically been more difficult to liquidate at favorable prices .
selling , general and administrative expenses increased $ 93.3 million to $ 418.2 million in 2010 from $ 324.9 million in 2009 .
as a percentage of net revenues , selling , general and administrative expenses increased to 39.3% ( 39.3 % ) in 2010 from 37.9% ( 37.9 % ) in 2009 .
these changes were primarily attributable to the following : 2022 marketing costs increased $ 19.3 million to $ 128.2 million in 2010 from $ 108.9 million in 2009 primarily due to an increase in sponsorship of events and collegiate and professional teams and athletes , increased television and digital campaign costs , including media campaigns for specific customers and additional personnel costs .
in addition , we incurred increased expenses for our performance incentive plan as compared to the prior year .
as a percentage of net revenues , marketing costs decreased to 12.0% ( 12.0 % ) in 2010 from 12.7% ( 12.7 % ) in 2009 primarily due to decreased marketing costs for specific customers. .

Question: in 2010 what was the percent of the apparel sales as part of the net sales
Answer: 80%
Calculation: divide(853493, 1063927)