Fiat Chrysler Automobiles
Multinational automotive manufacturing conglomerate
Is Fiat Chrysler gaining a new overall corporate identity?
The company is renaming itself Stellantis following the completion of its merger. There are 14 automobile brands owned by the company, which will be keeping their names and logos.
What plans are underway as regards naming after the completion of the Fiat Chrysler merger? Does #1 involve a change of the collective corporate identity?