Salsa (sauce)
Sauce
Would Carolina Reaper decrease sales if added to all US salsa?
On average, Americans prefer milder salsa than Europeans. The Carolina Reaper is the hottest pepper in the world.  The Carolina Reaper is rated as 2,200,000 Scoville Heat Units.
On average, what level of spice do Americans prefer for their salsa? Compared to other peppers, how hot is the Carolina Reaper? Would adding #2 to salsa create a salsa that is #1?