Retail
Sale of goods and services from individuals or businesses to the end-user
Is SnapCap an example of a retail store?
SnapCap specializes in small business loans. Retail stores sell products to individual consumers.  Small businesses are not individual consumers.
What does SnapCap specialize in? Who do #1's sell their products to? Who do retail stores sell their products to? Is #2 the same as #3?