Yaş meyve sebze ihracatında dağıtım kanalları ve bir uygulama
Distribution way in fresh fruit and vegetables marketing and an application
Yazar: BEKİR TUNCER
Danışman: Y.DOÇ.DR. FİGEN BALTA
Anadolu Üniversitesi / Sosyal Bilimler Enstitüsü / İşletme Ana Bilim Dalı
Derece: Yüksek Lisans, 2006
Konu: İşletme = Business Administration

Özet:
ÖZC ğa v i i şra n ugno uu çğ m ye sbei üel ğ T ri 'or i e k m a l ı n yu l ğ,ou ev-ezn r i i ük ef l tr ı d n td i yd,üec i krl t ısrn ra b iyttd iüüü krl ı a m m k r İe r in a ışğ oul dn i eşri rnn a ığ ı l a at. çti n şa ı a r ii ğ şı n a ıpiyasa, üretilen meyve -sbei t a ı t e eeyt lo aı inf l üelezn a m n ü t y e r l d ıç a a r innm ı km ei m ğ i z teüül f an üü o aı sbp l at ırn ri t dşk l s a ee o k d .e yı mn m arİr eii vy i p aaat eln m ye-sebzelerin üreticiden tüketiciyeha d s ea ç i sd ü ts , evç ln y k iikdr l aa aı a rnv üüd kle aı a çko at ı Meyve ve sebzelerinaa o n şm s d üü e rne at ky l ı o l k d .a n i pr m ardh çk aeüel o o aı e r i dn üem kdr ee sr e rn ab ı çkaa o t t ti r l sv üem e t t e aa gçn üe üü kyı n oz k iy m t ki d no aıyşm ye- sbe r pzr n aı adğ ı knlr ı öe i ö p nl s a evm ezl i aa am s d aım aaa n nm n n l aen l n t lın i aç a at ıı r k d.km arK le üü üe e kdr n pzr m n d byk aa e k ri gnm zeati rn r m k aa ou aa a aı a üü çb gr td i üü üd,il t l n ei ğürünlerin son tüketiciye kadar kali kyı ur aa u şrm s byk öet ab a ğa dn l tı aı üü nme n m a ılt ı at ı Y ş m ye v sbe r yp a n gr i çbk bzl ir n eka m k d . a ev e ezl , aır ı e ğ au ou b i il tş ar e lın e a l ti eo ul ı a, uüül eynl pzr u af l ee ö k g aüül i gr dhl k r dn b rn r öek aa bl a i tr t i ı rn r e öe aad an e i m ay l i e d ençok bilgi, dikkat ve teknik gerektirmektedir.Y şm ye-sbe r pzr n aı a dğ ı knl ı öe i v ot aa ev ezl i aa am s d aım aan nm n e r yen l n t ın e aç aicksrn r ot aky aı m ç ynb çlm n ugl aı A ty Y şı b ee oul ı r y om y a al a u aş aı yu m s n l akl a a a ı n a , aaMeyve -SbeH lnef l ee n srüe ie e regr k şrm şr D ğ ıez a'd a i tr i üdr ş t l d e el ti ii aımi ay l i n lm e ç e il t. tknl ı f l ee n ynl srn rot aknl u,b srn r çzm öe l iaan a i tr e öek oul r y ou ş u oul a öü nreı n ay l i i aa m a irgti ee çlı ıı Elde edilen veriler SPSS ( Statistical Programing for Socialerm y aşm şril ıl t.Scientist) iaskpor ıl dğr nil i çlm n h o zlerine yönelik verilerins tt rga i ee ed i ş aş aı i ttii me l rm , ı n peişinil ei e a m tk l aa t tre K-K r aazugl m şrlk ed i s d pr e i o yn e l dn i a nli yu n ııi l rm n arm se ei a t.

Abstract:
ABSTRACTIn Turkey, where there is suitable geographical and weather conditions; as aconsequance various fruits and vegetables can be produced, one of the problems that producercannot get their products worth. Because of inadequate volume of demand for agriculturalproducts produced in domestic market, prices are low.Whether, agricultural products are consumed in domestic market or exported, thequality and quantity of fruits and vegetables reduced on every step form producer toconsumer; furthermore, they are consumed mostly fresh. These reasons make functions ofdistribution ways important.Marketing of agricultural products is as difficult as producing qualified products inthese days; therefore it is very important to transport fruits and vegetablaes without qualitiyreduction. Fresh fruits and vegetables lose their freshness in a few days; hence the activities tofind market for these products need more information, care and technique.This research aim to prove the importance of distrubition ways of marketing fresh fruitand vegetables and to expose probable problems. The application of this research wasperformed with the fresh fruit and vegatable marketing enterprises located in Antalya. First,problems about distribution activities were exposed then solutions were tried to develop. Datawere evaluated by using SPSS ( Statistical Programing for Social Scientist ) statisticsprogram. Chi -Square analysis which is not a parametric test is carried out to relate data ofthis research hypotesis.