Kamu yönetiminde halkla ilişkiler: Kuzey Irak kamu kurumları çalışanlarının algıları üzerine bir araştırma
Public relations in public administration: A survey on the perceptions of Northern Iraq public administration employees
Yazar: DİA FADHİL ALİ
Danışman: PROF. DR. ÜMİT ATABEK
Yaşar Üniversitesi / Sosyal Bilimler Enstitüsü / İletişim Ana Bilim Dalı
Derece: Yüksek Lisans, 2017
Konu: Halkla İlişkiler = Public Relations ; Kamu Yönetimi = Public Administration
Dizin: Halkla ilişkiler = Public relations ; Halkla ilişkiler yöntemleri = Public relations methods ; Kamu personeli = Public personnel ; Kamu yönetimi = Public administration ; Kuzey Irak = Northern Iraq ; Personel = Personnel

Özet:
Halkla  ili kilerin  bir tilkedeki  geli mi Iik  dtizeyi,  btiytik olvtide o tilke kamu  yoneticilerinin halkla  ili kileri levinin onemini   kavramalanna  baghd1r.  Bu  9ah ma,   Kuzey  Irak  kamu yoneticilerinin halkla ili kiler i levlerine yonelik  alg!lanm  analiz ederek  Kuzey  Irak'ta halkla
                            ili kilerin  mevcut   durumunu   degerlendim1eyi   amaylamaktad1r.   Bu   ama9   dogrultusunda,
kamuda   halkla  ili kiler   Iiterattirli  aynntii1  olarak  incelenmi,  kamusal   kriz  ileti imi,   bilgi

edinme   hakk1, kamuoyu  ve  kamu  diplomasisi   kavramlan  baglammda Irak  ve  Kuzey  Irak btirokrasisi  deneyimi  degerlendirilmi tir.

<;::ah ma kapsammda, Stileymaniye, Erbil ve Dohuk  kentlerinde  391  kamu 9ah anma  yonclik bir anket  geryekle tirilmive  Kuzey Irak kamu yah anlanmn 9qitli halkla ili kiler i levlerine yonelik  algiian  analiz  edilmi tir.  Bulgular,  Kuzey  Irak kamu  yah anlannda genellikle halkla ili kilere  yonelik  olumlu  algilan  bulundugunu gostermektedir. Ancak,  Kuzey  Irak'm bolgesel yonetim  yap1s1 ve merkezi  Irak Hi.iklimeti arasmdaki  sorunlar  nedeniyle, baz1 halkla  ili kiler i Ievlerinin	istenilen 	dtizeyde 	geryekle  tirilemcdiginin	algilandigi 	gc)rtilmektedir. 	Bu baglamda, daha profesyonel  egitimli  pcrsonel,  biit9c imkanlan ve teknik  alt yap1 konulannda geryekle tirilecek    iyile tinnelerin  daha   ileri   dli:;,cyde  halkla   ili kiler    i levlerinc   imkan saglayacag1 dti lin tilmektedir

Abstract:
Development of public relations in a country is highly related to the understanding of the importance  of public  relations functions  by the public administrators  of that  country. This thesis  aims  to analyze  the  perceptions of  Northern  Iraq's  public employees  on the public relations  functions,  and to evaluate the present status of  public  relations in  Northern Iraq. Towards this aim, literature on public relations in public administration is examined in details, and the experiences of Iraqi and Northern Iraqi bureaucracies are evaluated in connection with public  crisis  communication,  right  of  information,  public  opinion  and  public  diplomacy concepts.

A survey of 391 public employees from Sulaymaniyah, Erbil and Dohuk is conducted in order to analyze Northern Iraq public employees'  perceptions on several public relations functions. Findings revealed that Northern Iraq public employees have generally positive perceptions on public relations. However, due to the regional status of Northern Iraq and its problems with the central Iraqi Government, the employees perceived that certain public relations functions couldn't  be performed at a desirable level. Within this context, it is contented that more professionally educated personnel, better budgetary resources and technical infrastructure will offer better possibilities of public relations functions.