Content Director 
Location: US, NY, New York 
Employment type: Full-time
Required experience: Mid-Senior level
Industry: Marketing and Advertising
Function: Marketing

Company profile:
Digital Brand Architects is a transformative boutique agency that expertly navigates the digital landscape through a two-pronged business model: one that tackles digital strategy and social media innovation for some of the world’s most venerable brands and companies, and the other that specializes in the talent management of a world-class portfolio of over 90 top online influencers and publishers. DBA is best heralded as the first and only agency to have a dedicated management division for online talent and for pioneering a monetization model that leverages a digital publisher’s influence online and builds them into prominent brands offline.

Job description:
DBA is looking for a talented Content Director to join our growing Content Services team for our New York Headquarters. The department is focused on content strategy, branded content creation, multimedia production and community engagement that helps our clients create stories and campaigns that will travel across multiple online platforms ultimately driving clear impact and ROI. The ideal candidate must be expert in all things related to content and channel optimization, brand consistency, content segmentation and localization, analytics and meaningful measurement. S/he will be responsible for leading the content team, creating appropriate content marketing strategies for multiple platforms and channels across various brand categories and industries as well as daily tasks including writing and editing branded content, overseeing editorial calendars, assignments and content performance.  DBA works with some of the top brands in the world to develop winning content marketing strategies and campaigns across multiple industries and brands. 

Requirements:
SPECIFIC RESPONSIBILITIESUltimately, the job of the Content Director is to think like a publisher/journalist, leading the development of content initiatives in all forms to drive new and current business.This includes:Mapping out content strategies that supports and extends brand and marketing initiatives, both short-and long-term, determine which methods work for the brand and why. Continuous evolvement of strategy is a mustEnsure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including, online, social media, social networks, email, mobile, video, print, etc.Conduct competitive content audits and develop brand voice guidelinesDevelop standards, systems and best practices for content creation, distribution, maintenance and content repurposing, including the real-time implementation of content strategiesSupervise and mentor content team; be an arbiter of best practices in grammar, messaging, writing and style across the agencyIntegration of content activities within traditional marketing campaignsContribute to and guide the management of DBA Twitter, Instagram, Linkedin and Blog propertiesResearch industry trends including social media tools, platforms, vendors and best in class campaignsTrack metrics related to branded contentBrainstorm custom content programsWork closely with all divisions of the agency as well as the agency partnersA strong knowledge and understanding of social media and the digital space is must ADDITIONAL REQUIRMENTS8+ years editorial or agency experience, either as a writer or editor5 + years working directly in the social media and digital spaceExperience creating content strategies and working with brands to develop branded contentExcellent writing and copy skills with a strong grasp of grammar and AP styleClear articulation of the business goal behind the creation of contentAttention to detail and a high level of organizational skills (Remove similar Brainstorm above)Excellent writing and communication skillsAbility to multi-task and work in a fast-paced environment with quick deadlinesHard worker with the commitment to perform tasks on deadlineStrong social media experience and familiarity with social media channels like Twitter, Facebook, Pinterest, Instagram, Tumblr, LinkedIn, Google + etc.Vast knowledge of social media trends and ability to write across them ABOUTDigital Brand Architects is a transformative boutique agency that expertly navigates the digital landscape through a two-pronged business model: one that tackles digital strategy and social media innovation for some of the world’s most venerable brands and companies, and the other that specializes in the talent management of a world-class portfolio of over 90 top online influencers and publishers. DBA is best heralded as the first and only agency to have a dedicated management division for online talent and for pioneering a monetization model that leverages a digital publisher’s influence online and builds them into prominent brands offline.

Benefits: