Head of Marketing/Demand Generation
Location: NZ, N, Wellington
Department: marketing
Salary range: 70000-200000
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Computer Software
Function: Marketing

Company profile:

Job description:
“When a new product enters a market, no matter how good it is, that company must overcome apathy”.Wipster is a new product for videomaking teams and their clients to communicate about work-in-progress and get evental signoff of the work. We are replacing chains of email and fractured work process in one very simple way. We have developed a platform where work can be showcased to stakeholders, who can then write comments directly on the video, everyone can see everyone elses comments and transparency and efficiency win once again.We have a great product team, we have the product in market, we have customers all over the world, and now we need to get thousands more.This is where you come in.We want you to join our tight knit team of ‘doers’ to create demand for our product and expand our business. We need you to understand all the acronyms (CAC, LTV, MMR, SEO, PPC, PR) for a SaaS business.What do you get in return? Massive satisfaction of creating the future of video, money every month and a tasty equity stake in the company.Everyone who works at Wipster wants to make the world a better place in their small way, and also have a pint and some hot chips, and do funny voices around the espresso machine… but mainly make a magnificent company that will bring video to everyone.The RoleAs Head of marketing (demand generation) you will be designing and running all inbound and outbound campaigns. This includes email outs, PR, PPC, SEO, content, website (including SEO) and fine tuning the SaaS online sales funnel (visit, signup, activate, pay, refer).All this is hung on the marketing strategy you’ll build including; key markets, market segmentation, pricing and circles of influence.Also, you’ll be tracking all campaigns and owning the data coming through (conversions by campaign, most profitable channels etc).

Requirements:
Design marketing campaigns that cover many techniquesDevelopment and day-to-day execution of the demand generation plan, including; email programs, nurturing campaigns, website, PR, social and SEM and display advertising, ensuring all marketing investments can be tracked and measured.Manage and execute lead nurturing programs.Develop campaign content that is solution based and focused on customer pain points and/or critical business issues.Develop online SEM and display media planManage day-to-day Digital Marketing/SEM/SEO operations including campaigns, content development, link building campaigns, and reporting &amp; analysis.Work with website development team to SEO optimize websiteProduce campaign recap summaries (e.g., webinar registrants, email campaign metrics, SEM and display media performance metrics, net new leads, conversion rates, etc.). Identify and initiate new campaigns and new opportunities for existing campaigns based on analysis of past performance.Work closely with the Operations and Sales teams to ensure all leads are correctly routed and followed up on in a timely manner.write marketing report monthly for board meetings

Benefits:
Wipster offers an attractive compensation plan with competitive salary, company stock and performance based bonuses.This position reports to the CEO.