Product Marketing Strategist
Location: US, CA, Redlands
Department: Marketing
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Master's Degree
Industry: Marketing and Advertising
Function: Marketing

Company profile:
Our passion for improving quality of life through geography is at the heart of everything we do.  Esri’s geographic information system (GIS) technology inspires and enables governments, universities and businesses worldwide to save money, lives and our environment through a deeper understanding of the changing world around them.Carefully managed growth and zero debt give Esri stability that is uncommon in today's volatile business world.  Privately held, we offer exceptional benefits, competitive salaries, 401(k) and profit-sharing programs, opportunities for personal and professional growth, and much more.

Job description:
THE COMPANY: ESRI – Environmental Systems Research Institute (#URL_6b9c7dbc8de6a3e168e9c45ac1289630f08cb59eabb68aeaa926cdb16af18c48#)Our passion for improving quality of life through geography is at the heart of everything we do.  Esri’s geographic information system (GIS) technology inspires and enables governments, universities and businesses worldwide to save money, lives and our environment through a deeper understanding of the changing world around them.Carefully managed growth and zero debt give Esri stability that is uncommon in today's volatile business world.  Privately held, we offer exceptional benefits, competitive salaries, 401(k) and profit-sharing programs, opportunities for personal and professional growth, and much more. THE OPPORTUNITY: Product Marketing Strategist – Location PlatformWe’re looking for an outstanding individual who will manage all marketing aspects of the ArcGIS Platform, driving greater adoption and awareness. As a member of the ArcGIS Platform product team, you will work with product management, development, and sales to create and execute marketing plans and outbound communication, including messaging, product launches, and campaign strategies.This role requires a highly driven, self-motivated individual who will bring a fresh approach to reaching all segments of the platform market. In this role, you will be responsible for meeting the marketing goals of product team. To help you execute your plans, you will be supported by other marketing professionals focused on PR, creative, events, etc. Specifically…Responsible for all marketing aspects of the Location Platform product team, partnering with Development, Product Management, and Sales to increase adoption and awarenessWork closely with the product team, to clearly articulate product messaging for each user segmentDefine appropriate metrics to assess marketing effectiveness for the Location Platform market, ensuring a return on investmentResponsible for the success of marketing initiatives that address the specific needs/motivators of each of the user segmentsDevelop product launches, ensuring prospects, customers, partners, and press understand the value of our Location PlatformResponsible for defining and executing product marketing plans to drive demand, leveraging the appropriate campaign tools and channels, including, ads, PR, direct mail, print, digital, in-person, events, and demonstrationsConduct market research to assess addressable market size, competition, set goals, and inform product positioning and messaging

Requirements:
THE IDEAL CANDIDATES: REQUIREMENTS/QUALIFICATIONS/ATTRIBUTESEDUCATION: MBA with a focus on marketing preferredEXPERIENCE: Minimum of 8 years of product marketing with a proven track record in high tech and/or enterprise softwareFamiliarity with industry influencers, such as thought leaders and analysts, a strong plusExcellent written communication and persuasion skillsExperience with geospatial industry a plusMust be energetic, creative, and self-motivated

Benefits:
WHY ESRI?Our culture is anything but corporate—we have a collaborative, creative environment; phone directories organized by first name; a relaxed dress code; and open-door policies. A Place to ThrivePassionate people who strive to make a differenceCasual dress codeFlexible work schedulesSupport for continuing education College-Like CampusA network of buildings amid lush landscaping and numerous outdoor patio areasOn-site café including a Starbucks coffee bar and lounge areaFitness center available 24/7Comprehensive reference library and GIS bibliographyState-of-the-art conference center to host staff and guest speakers Green InitiativesSolar rooftop panels reduce carbon emissionsElectric vehicles provide on-campus transportationHundreds of trees reduce the cost of cooling buildingsIncentives for employees who walk, bike, or carpool to workCalifornia-grown produce available for purchase in Esri Café