Africa Social Media Strategist
Location: US, DC, Washington
Employment type: Full-time
Required experience: Mid-Senior level
Required education: Bachelor's Degree
Industry: Broadcast Media

Company profile:
Applied Memetics LLC is a professional services company dedicated to integrating and delivering best practice communication and information solutions in pre-conflict, conflict, or post-conflict areas.  The world has changed: ‘always on’ brands require a new way of thinking to engage and manage their consumers. Our purpose is to inspire original thinking through a deeper understanding of technology and human behaviour.  From strategy through to implementation, our teams of connected specialists – all experts in their respective fields – work together to help our clients maximise the opportunities created by the changing digital world and create a multi faceted digital strategy through to implementation.Our work explores a new model of journalism that is based around a global story – in this case, the struggle for human rights and democracy around the world. Our goal is to build a better user experience of these stories by adding context to content, using the latest digital tools of the day. Over time, we hope to add greater clarity, deeper understanding, and more sustained engagement to the conversations surrounding global events. As such, our content is transcribed and translated into English for broadcast to a global audience.

Job description:
The Social Media Strategist shall have at least two years of current experience. The Social Media Strategist shall design and execute an organic but aggressive social media engagement campaign for the language service, identifying the most popular social media platforms in the service’s area of interest. The Social Media Strategist shall build the service’s brand accounts on those platforms, promote original content throughout all social media accounts and engage with audience, opinion leaders, and newsmakers. The Social Media Strategist shall be responsible for conceptualizing and executing engagement campaigns, tracking audience engagement rates, including likes and shares, and scheduling regular stream of post and news updates in social media platforms, including but not limited to Facebook, Twitter, YouTube, Instagram, SoundCloud, Storify and LinkedIn. The Social Media Strategist shall monitor any news leads posted in social media and follow up on them. The Social Media Strategist shall also coordinate training sessions in the use of social media for journalists as well as headline writing and news articles positioning in search engines based on SEO (Search Engine Optimization analysis). The Social Media Strategist shall be familiar with the Agency’s Best Practices Guide and shall adhere to its policies. 

Requirements:
The Social Media Strategist shall properly complete all daily tasks. These daily tasks include but not limited to: promoting original content (fails not more than twice per week); engaging with audience, opinion leaders and newsmakers (fails not more than twice per week); scheduling posts and news streams in social media platforms (fails not more than once per week).Knowledge of African, and at least one African language required

Benefits: