Director of Marketing
Location: CA, ON, Toronto
Department: Marketing
Salary range: 50000-80000
Employment type: Full-time
Required experience: Associate
Industry: Internet
Function: Marketing

Company profile:

Job description:
Reporting to the President, this position is the company’s first full-time marketing position and offers incredible potential to write your own future. You are looking for an opportunity to design and implement your impressive strategies to bring our platforms to market around the world.You will lead the marketing, user acquisition, and analytical data mining to both create and implement our user growth, engagement and retention goals. You will basically create the path to revenue success for the company. Then you will grow your team, to go to even higher heights.Whether or not you like the term "growth hacker", you thrive in data-directed marketing, balancing creative and hardcore analytics.  You "get" social media, love ecommerce, and you know that budget is not the real difference between an “ok” event and a memorable experience that builds relationships.

Requirements:
Duties and Responsibilities•    Direct and execute the growth and acquisition strategies both paid and unpaid.•    Lead and develop email and direct mail campaigns.•    Develop and deliver reports on key metrics to show success in campaigns.•    Create new innovative products, contents and features that drive virality.•    Promote Vantage &amp; growing a community of loyal supporters through email and all social media channels.•    Create / execute social media strategy, content marketing plan, editorial calendar.•    Coordinate the social components of live events.Qualifications and Experience•    Excellent verbal communications and writing skills.•    Strong skills in producing creative copy/marketing pieces•    Strong SEO and SEM skills•    Demonstrable experience with analytics tools and data mining large data sets to produce creative and successful user acquisition, engagement and retention models•    Experience with viral/paid acquisition; content marketing and promotions; e-mail marketing; branding•    A/B and multivariate testing experience•    Social media / email experience that produced tangible and measurable results•    Experience with databases and mining data via Excel and SQL•    Experience with running usability tests, holding conversations with customers, customer evangelism, and customer-focused product development and outreach•    Strong interest in learning about customers behavior through objective metrics and subjective qualities•    Experience working on both Web mobile with beginner to mid HTML and CSS skills•    Ability to lead in an environment of constant change. •    Familiarity and skill with the tools of the trade in marketing including PR, written communication, social media, market research, visual communication software products, and creative services.•    Experience in developing communications plans and addressing complex issues.•    Demonstrated time management, organizational and prioritization skills.•    Prior startup experience

Benefits:
We are a startup-type team: we wear jeans or shorts and we usually have dogs in the office. We are located at King and Bathurst, have flexible hours, work with great tools (Apple Gear), and offer great benefits, a fully stocked kitchen and pantry (coffee aficionado?), a great team dynamic, competitive pay and share options and more! We offer all of our team $250 towards building your own ecommerce store, and yes you also get free premium access to the whole Vantage Analytics toolkit to grow your store and make it wickedly successful.