The guideline says An organization is generally considered notable if it has been the subject of significant coverage in reliable independent secondary sources Essentially the guideline is attempting to prevent handouts from an organization for being the indirect source of notability The information that Florida Today used was obtained from the organization and from other sources This was not an attempt to publicize this organization which tries like most agencies to stay out of the media not in it It is not trying to sell anything This is hardly WPSPAM  There were two backtoback reports on the agency which I have incorporated There is an article about every month or so It seemed time to have an article to put it into In other words it was notability and publicity that dictated the timing of the article not the agency