they clearly are talking about  breast cancer and  social demographic etc common knowledge ie awareness Its obvious I guess not to you that the phenomenon of breast cancer awareness is at play Last if a source doesnt directly explicitly use the words Breast cancer awareness in it which again almost all of them do that doesnt mean it cannot be used at all Many sources on wiki are like that They are used to make a particular point Many sources on wiki are only used for a single sentence I have seen that all over wikipedia They are making a point that in that source is not directly related to the issue but which can be logically deduced and used in a rational way which makes it relevant If you say that is technically not allowed then you must be being idealistic because Ive seen that all over wikipedia I wouldnt doubt its already here too wonder what an audit which I already called for no response might bring up