When women choose to capitalize on gender stereotypes by focusing on issues that are favorably associated with women candidates and targeting women or other social groups they improve their prospects of electoral success p   Examples  Nonye Opara  has the feminine advantage over all the other contenders    Nancy Pelosi  The pronounced femininity works because it is naturally who she is but it is also savvy politics   Michelle Bachelet  shattered the mold of traditional Chilean politicians  Bachelet explicitly framed her leadership style as more feminine   Cristina Fernndez de Kirchner  very sexy very strong and very attractive womanhad not seen such a goodlooking woman in Argentina politics since Eva Peron who died  years ago