Article tone   Portions of the text need to be reworked to have a less familiar reverential and promotional tone Examples  After the first mention of their full name people should be referred to by their last name  The project had fulfilled and surpassed the dream of Justine Merritt  Justine Merritt was followed by a camera crew every joyful tear of the day  Nine Ribbon cameras were given priority positions in the National Cathedral to capture the beauty and the emotional words of the service of dedication