I was interested to find that the literature goes far beyond the familiar culture wars between those who think meat is natural normal necessary and nice  and those who think its a moral outrage  What  describe is perfectly in line with research thinking about animals motivates you to seek happier meat  but price often has the final word  But theres much more Insofar as you value your masculinity you may be subconsciously motivated to go grill a steak after your manliness has been questioned  Eating meat might make you feel more positively about the value of authority and conformity  or make you think of yourself as more businesslike and pragmatic  Theres a lot to write and think about here