Ideas People Media an Economist Group Business   Our history  In  The Economist conducted indepth studies of its audience and what they discovered surprised them What they have in common is the way they think  They are intensely curious they think globally and their ideas help move the world forward  We call them Ideas People    Ideas People Media was launched to aggregate this influential psychographic audience into a fully transparent platform for brand advertisers The goal was to create scale against the right audience composition while also maintaining the most appropriate content environments  Launched in Q  as a business unit of The Economist Group Ideas People Media manages four distinct vertical advertising networks  Ideas People Channel is a fully transparent vertical network of  sites identified by the readers of The Economist as their favorite online destinations for topics on business globalisation innovation and culture Our awardwinning publisher partners include Technology Review International Business Times Washington Examiner and Kiplinger  Reaching over  million unique visitors in the US and over  million worldwide today the Channel is used by advertisers to amplify their brand campaigns  Ideas People Advocacy Network is a subset of Ideas People Channel  premier publishers of US Political content including CSMonitor The Weekly Standard and Talking Points Memo The Advocacy Network delivers more reach than Huffington Post and Politico and is the perfect tool for any advocacy campaign aimed at political influencers who are active on both the national and local level  Ideas People TV is a video network providing advertisers access to an audience of engaged targeted and educated consumers through professionally produced video content distributed across Ideas People Media properties We are able to serve over  million views per month  Ideas People Mobile is a mobile network providing advertisers access to our portfolio of publishers mobile traffic both inapp and mobile web Currently we are serving over  million mobile impressions monthly and growing  Management Team  Stephane Pere VP  Head of Ideas People Media Stephane Pere is based in New York  Pere joined The Economist in  and previously managed online advertising sales for Continental Europe MiddleEast  Africa  Prior to joining The Economist Stephane had a diverse career within the advertising industry which included managing online display advertising for Yahoo heading a TV and Print network for Canal and working with Bloomberg Television in international ad sales  Stephane holds a Masters in Management Science from EM Lyon Business School as well as a Post Graduate Master in Intellectual Property Law and a Masters in Contract and Business Law both from PantheonAssas University in Paris  Ben Rabunski Global Director of Sales  Publisher Partnerships Ben is based in the New York office He joined the team in  to lead sales efforts for this new business and generate new sources of digital advertising revenue for The Economist Group  Ben is also responsible for developing and nurturing relationships with our valuable publishing partners  He graduated from Indiana University Bloomington with a Bachelor of Arts in Journalism and brings high energy to the team as well as a strong digital sales background with companies such as Yahoo CBS and AdGent Digital In addition to his passion for marketing and advertising he also performs regularly with the New York Repertory Orchestra  Subscribe to our newsletter if you are in the media industry we think you will enjoy it  About us httpideaspeoplemediacomaboutus  In the Press httpideaspeoplemediacompress