Perhaps You Can Help I am trying to create a note that is also a reference for an article I am trying to put this reference link along with the words Ratings  Nielsens in TV and Arbitrons in radio  help determine how much advertisers are charged to run commercials during TV programs and radio listening hours The higher the rating the more people there are watching and listening That translates into a higher price for a commercial spot I am trying to explain what references are in an article which I hope to take to FAC without going offtopic and outside the scope of the article in one of the sentences  I have seen this done in other articles but for the life of me I cant find any of them Can you help