The more I think about it the more I think we is the right wording The problem is that the object of the sentence is Penn and without knowing that he said they youre expecting him to use a first person singular not a first person plural I think the reason it feels awkward is that when it undergoes the transformation from singular to plural it does become slightly more ambiguous because we refers to a group of people but only one that includes Penn which means its either Penn  Teller or the entire production staff of the show When you go to they it could be any group of people and because it doesnt say he you sort of need to think about what other possible groups Penn could be referring to Obviously it only takes a few milliseconds to figure out what it means but if youre reading along at full speed it can break the flow to have that happen  Regarding the colon wording Penn said the aim of the show is to  I understand what  is going for there but I dont like the way it sounds in that paragraph When you do it that way it seems like a nonsequitur When you have it the other way its clear that we the editors of the encyclopedia are trying to convey to the readers what the aim of the show is and were using Penns words When you just say that Penn said something and the thing that he said is about the aim of the show the role of that sentence in the paragraph becomes a bit more ambiguous because it could be that we are trying to convey that this is how Penn thinks about the show or that were trying to convey something about Penn himself I think the way its written now and where the quote starts removes nearly all that ambiguity But of course I could be reading into things way too much I think it feels natural with the we being included in the quote but maybe  has a better compromise wording that addresses my concerns about nonsequitur  contrib