You asserted that it was not defamation  In English common lawfor well over a century at least as in the US defamation applies not only to individual persons but also to corporate persons  See eg cases supporting the principle that companies and other legal persons may sue in libel in the same manner as natural persons include South Hetton Coal Co Ltd v North Eastern News Assn Ltd   QB   and Bognor Regis UDC v Campion   QB    So Im still perplexed  This was defamation of the worst sort under both US and English legal traditions