I was also kinda thinking the original wisebreadcom reference was looking sorta like a redundant appendage once all the cruft had been trimmed outta it And as it provided the Bon Apptit link in the first place  yeah Ill trim that out   Im inclined to wonder if it had been originally placedwith its expert PhD BS paddingas a bit of whimsy by Max Wong herself   I just noticed the Simpsons pun name choice Doh Ah I just noticed that it was actually a different IP that added the spurious bits  Anyway I think its interesting to note the existence of an origin story as long as its revealed that its source is involved in marketing the sauce    whats the source site article address  of that PDF link from Theparos Sauce Its anomalous The browser Im using Chrome generally previews normal pdf PDF file links but that one goes straight to initiating an offer to download Itd be of interest to me to have some provenance on the SRIRAJA PANICH the Original Sriracha Chili Sauce press releaseadvert itself