Question: Who became the CEO of the record label for Rare?

full_context: Document 1: Sony Music: Columbia founded Epic Records in 1953. In 1956, Conkling left Columbia, he would help establish the National Academy of Recording Arts and Sciences before eventually becoming the first president of the newly launched Warner Bros. Records, and Goddard Lieberson began the first of two stints as head of the record company. In 1958, Columbia founded another label, Date Records, which initially issued rockabilly music.
Document 2: Beauty Is a Rare Thing: Beauty Is a Rare Thing is a compilation box set collecting all the master recordings made for Atlantic Records between 1959 and 1961 by the American jazz composer and saxophonist Ornette Coleman. The set was released on Rhino Records in 1993, and reissued in March 2015.
Document 3: The Next Day: The Next Day is the 24th and penultimate studio album by English musician David Bowie, released on 8 March 2013 on his ISO Records label, under exclusive licence to Columbia Records. The album was announced on Bowie's 66th birthday, January 8, 2013. Bowie's website was updated with the video for the lead single, "Where Are We Now?", and the single was immediately made available for purchase on the iTunes Store.
Document 4: Phonograph record: In 1968, Reprise planned to release a series of 78 rpm singles from their artists on their label at the time, called the Reprise Speed Series. Only one disc actually saw release, Randy Newman's I Think It's Going to Rain Today, a track from his self-titled debut album (with The Beehive State on the flipside). Reprise did not proceed further with the series due to a lack of sales for the single, and a lack of general interest in the concept. Guitarist & vocalist Leon Redbone released a promotional 78 rpm record in 1978 featuring two songs (Alabama Jubilee and Please Don't Talk About Me When I'm Gone) from his Champagne Charlie album. In 1980 Stiff Records in the United Kingdom issued a 78 by Joe "King" Carrasco containing the songs Buena (Spanish for "good," with the alternate spelling "Bueno" on the label) and Tuff Enuff. Underground comic cartoonist and 78 rpm record collector Robert Crumb released three discs with his Cheap Suit Serenaders in the 1980s.
Document 5: David Bowie: Dissatisfied with his stage name as Davy (and Davie) Jones, which in the mid-1960s invited confusion with Davy Jones of The Monkees, Bowie renamed himself after the 19th - century American pioneer James Bowie and the knife he had popularised. His April 1967 solo single, ``The Laughing Gnome '', using speeded - up thus high - pitched vocals, failed to chart. Released six weeks later, his album debut, David Bowie, an amalgam of pop, psychedelia, and music hall, met the same fate. It was his last release for two years.
Document 6: Sony Music: Sony Music Entertainment Inc. (sometimes known as Sony Music or by the initials, SME) is an American music corporation managed and operated by Sony Corporation of America (SCA), a subsidiary of Japanese conglomerate Sony Corporation. In 1929, the enterprise was first founded as American Record Corporation (ARC) and, in 1938, was renamed Columbia Recording Corporation, following ARC's acquisition by CBS. In 1966, the company was reorganized to become CBS Records. In 1987, Sony Corporation of Japan bought the company, and in 1991, renamed it SME. It is the world's second largest recorded music company, after Universal Music Group.
Document 7: British Academy of Songwriters, Composers, and Authors: In 1999 The Association of Professional Composers (APC) and the Composers' Guild of Great Britain (CGGB) merged with the British Academy of Songwriters, Composers and Authors to provide a single, more powerful amalgamated organisation to represent its membership. The organization's current name was adopted in March, 2009. Sir Tim Rice was elected first president, and Guy Fletcher and David Stoll served as joint chairs of a nine-member Board of Directors. Three executive committees were established to administer Pop and Theatrical Music, Concert Music and Media. BASCA now has four genre committees representing Songwriters, Classical, Jazz and Media composers.
Document 8: Rare (David Bowie album): Rare (often known as Bowie Rare) was a compilation released by RCA Records to cash in on David Bowie for the 1982 Christmas market. The artist's relations with the company were at a low – Bowie had recorded his last music for RCA with the "Baal EP", and had been annoyed by the release of a five-year-old duet with Bing Crosby ("Peace on Earth/Little Drummer Boy") as a single without his consultation. Bowie let it be known he was unhappy with the "Rare" package, and would sign with EMI for his next album. All of the songs were being issued for the first time on an LP and cassette.
Document 9: Scary Monsters (and Super Creeps): Scary Monsters (and Super Creeps), also known simply as Scary Monsters, is the 14th studio album by David Bowie, released on 12 September 1980 by RCA Records. It was Bowie's final studio album on the label and his first following the Berlin Trilogy of "Low", ""Heroes"" and "Lodger" (1977–1979). Though considered very significant in artistic terms, the trilogy had proven less successful commercially. With "Scary Monsters", Bowie achieved what biographer David Buckley called "the perfect balance" of creativity and mainstream success; as well as earning critical acclaim, the album peaked at No. 1 and went Platinum in the UK, successfully restoring Bowie's commercial standing in the US.
Document 10: Sony Music: Doug Morris, who was head of Warner Music Group, then Universal Music, became chairman and CEO of the company on July 1, 2011. Sony Music underwent a restructuring after Morris' arrival. He was joined by L.A. Reid, who became the chairman and CEO of Epic Records. Under Reid, multiple artists from the Jive half of the former RCA/Jive Label Group moved to Epic. Peter Edge became the new CEO of the RCA Records unit. The RCA Music Group closed down Arista, J Records and Jive Records in October 2011, with the artists from those labels being moved to RCA Records.
Document 11: Bertelsmann Music Group: BMG Music Publishing, which was not part of the Sony BMG merger, was a business of the Bertelsmann Music Group until it was sold to Universal Music Group for €1.63 billion in 2007. Universal then folded the company into Universal Music Publishing Group, and the BMG name was retired. The company was headquartered at 245 Fifth Avenue, 8th Floor New York, New York 10016 and had operations in 36 offices in 25 countries.
Document 12: Sony Music: In March 2010, Sony Corp has partnered with The Michael Jackson Company with a contract of more than $250 million, the largest deal in recorded music history.
Document 13: Sony Music: In 1966, CBS reorganized its corporate structure with Leiberson promoted to head the new "CBS-Columbia Group" which made the now renamed CBS Records company a separate unit of this new group run by Clive Davis.
Document 14: Peace on Earth/Little Drummer Boy: ``Peace on Earth / Little Drummer Boy ''(sometimes titled`` The Little Drummer Boy / Peace on Earth'') is a Christmas song with an added counterpoint performed by David Bowie and Bing Crosby. ``The Little Drummer Boy ''is a Christmas song written in 1941, while the`` Peace on Earth'' tune and lyrics, written by Ian Fraser, Larry Grossman, and Alan Kohan, were added to the song specially for Bowie and Crosby's recording.
Document 15: IPod: Universal Music Group decided not to renew their contract with the iTunes Store on July 3, 2007. Universal will now supply iTunes in an 'at will' capacity.
ground_truth: Peter Edge
sub_queries: Rare >> record label Answer: RCA Records
Who became the CEO of RCA Records ? Answer: Peter Edge