Question: Who founded the publisher of Adventures of Tron?

full_context: Document 1: Road Trip Adventure: Road Trip Adventure, also known as Road Trip or Choro Q HG 2 (often mislabeled as Road Trip: Arcade Edition), is a racing adventure video game for the PlayStation 2 developed by E-game (but commonly credited to Takara). The game was released in 2002 in Japan by Takara, in North America by Conspiracy Entertainment, and in 2003 in Europe and other PAL regions by Play It.
Document 2: Acme Animation Factory: The game is compatible with the Super NES Mouse in addition to the gamepad. The player is given a series of tools to create their own animated cartoons, using the Looney Tunes characters. The player can alter the graphics, music, and animation. When the cartoon has been created, it can be saved and replayed. Aside from that, card games such as "Solitaire" and "Mix 'n' Match" (a variation of the game "Concentration") are playable.
Document 3: Beanie Babies: Nine original Beanie Babies were launched in 1993: Legs the Frog, Squealer the Pig, Spot the Dog, Flash the Orca, Splash the Whale, Chocolate the Moose, Patti the Platypus, Brownie the Bear (later renamed ``Cubbie ''), and Pinchers the Lobster (with some tag errors with`` Punchers''). They were not in factory production until 1994. Sales were slow at first to the point that by 1995 many retailers refused to buy the products in the bundles Ty offered them while others outright refused to buy them in any form. The popularity soon grew however, first starting locally in Chicago before growing into a national craze in the USA.
Document 4: Norev: According to the official website, Norev was founded by the Véron brothers, in the suburb of Villeurbanne, near Lyon, France, in 1946 (Rixon 2005, p. 54). "Norev" is the family name spelled backwards. In 1953, after the first plastics toy fair in Oyonnax, Joseph Véron started using the new plastic 'Rhodialite' for a series of toys (Ralston 2008, p. 25). The company's first product was a small tin service garage with several plastic cars in about 1/87 scale. Other products at the company's start were toy watches, miniature sewing machines, a doll's feeding set and other plastic toys for infants (Ralston 2008, p. 25).
Document 5: Air Raiders: Air Raiders is an action game released for the Atari 2600 by Mattel in 1982. It received mixed reviews from critics.
Document 6: Teddy Ruxpin: From his debut in September 1985 various toy makers have produced Teddy Ruxpin over the years. The first was Worlds Of Wonder from 1985 until its bankruptcy in 1988. The toy's rights were then sold to Hasbro, and produced again from 1991 to 1996. Another version debuted in 1998 by YES! Entertainment with another version in 2006, produced by BackPack Toys. Presently Teddy Ruxpin is available from Wicked Cool Toys.
Document 7: Elliot Handler: Elliot Handler (April 9, 1916 – July 21, 2011) was an American inventor, businessman, and co-founder of Mattel. With his wife, he developed some of the biggest-selling toys in American history, including Barbie, Chatty Cathy, Creepy Crawlers, and Hot Wheels.
Document 8: National Toy Hall of Fame: The National Toy Hall of Fame is an American hall of fame that recognizes the contributions of toys and games that have sustained their popularity for many years. Criteria for induction include: icon status (the toy is widely recognized, respected, and remembered); longevity (more than a passing fad); discovery (fosters learning, creativity, or discovery); and innovation (profoundly changed play or toy design). Established in 1998 under the direction of Ed Sobey, it was originally housed at A.C. Gilbert's Discovery Village in Salem, Oregon, United States, but was moved to the Strong National Museum of Play (now The Strong) in Rochester, New York, in 2002 after it outgrew its original home.
Document 9: Cabbage Patch Kids: Cabbage Patch Kids Type Dolls Company Coleco (1982 -- 1988) Hasbro (1988 -- 1994) Mattel (1994 -- 2003) Toys ``R ''Us (2003) Play Along (2004 -- 2011) Jakks Pacific (2011 -- 2014) Wicked Cool Toys (2015 -- present) Country United States Availability 1978 -- present Official website
Document 10: Intellivision: The Intellivision is a home video game console released by Mattel Electronics in 1979. The name "Intellivision" is a portmanteau of "intelligent television". Development of the console began in 1977, the same year as the introduction of its main competitor, the Atari 2600. In 1984 Mattel sold their video game assets to a former Mattel Electronics executive and investors that would become INTV Corporation. Games development started in 1978 and continued until 1990 when the Intellivision was discontinued. From 1980 to 1983 over 3 million Intellivision units were sold.
Document 11: Toys "R" Us: Founded by Charles Lazarus in its modern incarnation in 1957, Toys ``R ''Us traced its origins to Lazarus's children's furniture store, which he started in 1948. He added toys to his offering, and eventually shifted his focus. The company had been in the toy business for more than 65 years and operated around 800 stores in the United States and around 800 outside the US, although these numbers have steadily decreased with time.
Document 12: Nintendo Entertainment System: Atari Games created a line of NES products under the name Tengen and took a different approach. The company attempted to reverse engineer the lockout chip to develop its own "Rabbit" chip. However, Tengen also obtained a description of the lockout chip from the United States Patent and Trademark Office by falsely claiming that it was required to defend against present infringement claims in a legal case. Nintendo sued Tengen for copyright infringement, which Tengen lost as it could not prove that the legally obtained patent documents had not been used by the reverse engineering team. Tengen's antitrust claims against Nintendo were never finally decided.
Document 13: Beanie Babies: Nine original Beanie Babies were launched in 1993: Legs the Frog, Squealer the Pig, Spot the Dog, Flash the Orca, Splash the Whale, Chocolate the Moose, Patti the Platypus, Brownie the Bear (later renamed ``Cubbie ''), and Pinchers the Lobster (with some tag errors with`` Punchers''). They were not in factory production until 1994. Sales were slow at first to the point that by 1995 many retailers refused to buy the products in the bundles Ty offered them while others outright refused to buy them in any form. Their popularity soon grew however, first starting locally in Chicago before growing into a national craze in the USA.
Document 14: Adventures of Tron: Adventures of Tron is an action game produced by Mattel in 1982 and the Atari 2600 version of the Intellivision video game "". It is based on the Disney film "Tron".
Document 15: Halo 2600: Halo 2600 is an action-adventure video game developed for the Atari 2600 video game console, inspired by the "Halo" series of video games. "Halo 2600" was written by Ed Fries, former vice president of game publishing at Microsoft, who was involved in Microsoft's acquisition of "Halo" developers Bungie.
ground_truth: Elliot Handler
sub_queries: What is the name of the publisher of Adventures of Tron? Answer: Mattel
Mattel >> founded by Answer: Elliot Handler