Question: Which brand name devised by Lexicon Branding turned out to be an 85 million dollar project?

full_context: Document 1: Great Mall of the Bay Area: The Great Mall of the Bay Area (often simply called The Great Mall) is a large indoor outlet shopping mall in Milpitas, California built by Ford Motor Land Development and Petrie Dierman Kughn in 1994. It was acquired by Mills Corporation in 2003, and by the Simon Property Group in April 2007. The mall contains approximately 1.4 million square feet of gross leaseable area.
Document 2: Lexicon Branding: Lexicon Branding, Inc., is an American marketing firm founded in 1982 by David Placek. It focuses on selecting brand names for companies and products. The company devised the brand names Pentium, BlackBerry, PowerBook, Zune, Swiffer, Febreze, Subaru Outback and Forester, Toyota Scion, DeskJet, Dasani, OnStar, Embassy Suites Hotels and Metreon, among others.
Document 3: Four Corners Office/Retail Complex: The Four Corners Office/Retail Complex is an office complex in Uptown Houston, Texas. The complex, with a total of 395473 sqft of office space and 28290 sqft of retail space, sits on 7.5 acre of land. The buildings include the 11 story TeleCheck Plaza, the 10 story 5333 Westheimer Road, the 21120 sqft retail tenant building Sage Plaza, the single story 8800 sqft Savoy Salons, and a 3892 sqft single story Region's Bank with a drive-through. The complex is located at the southwest corner of Westheimer Road and Sage, taking one full square block across the street from The Galleria.
Document 4: Reebok advertising campaigns: Reebok International Limited is a global producer of athletic footwear, apparel, and accessories and is a subsidiary of Adidas. The name comes from the Afrikaans/Dutch spelling of rhebok, an African antelope or gazelle. The company, founded in 1895, was originally called Mercury Sports but was renamed Reebok in 1960. The company's founders, Joe and Jeff Foster, found the name in a dictionary won in a race by Joe Foster as a boy; the dictionary was a South African edition, hence the spelling. Primarily selling its products in the U.K., in 1979, Paul Fireman, a US sporting goods distributor, saw a pair of Reeboks at an international trade show and negotiated to sell them in North America. Reebok has marketed itself using a variety of ad campaigns.
Document 5: Union Square, San Francisco: Union Square is a 2.6 acre public plaza bordered by Geary, Powell, Post and Stockton Streets in downtown San Francisco, California. "Union Square" also refers to the central shopping, hotel, and theater district that surrounds the plaza for several blocks. The area got its name because it was once used for Thomas Starr King rallies and support for the Union Army during the American Civil War, earning its designation as a California Historical Landmark. Today, this one-block plaza and surrounding area is one of the largest collections of department stores, upscale boutiques, gift shops, art galleries, and beauty salons in the United States, making Union Square a major tourist destination, a vital, cosmopolitan gathering place in downtown San Francisco, and one of the world's premier shopping districts. Grand hotels and small inns, as well as repertory, off-Broadway, and single-act theaters also contribute to the area's dynamic, 24-hour character.
Document 6: Macpac: Macpac Wilderness Equipment is a brand specialising in outdoor recreational equipment. It is best known for camping and travel equipment including backpacks, sleeping bags and technical clothing. Macpac was originally a New Zealand company, but is now 90% owned by Champ Ventures (since January 2016) with Alex Brandon as CEO. Macpac was founded by Bruce McIntrye in 1973.
Document 7: Davie Brown Entertainment: Davie Brown Entertainment was founded in 1980 by Jim Davie, who had created the "Pepsi Challenge" marketing program, and Brad Brown, as the entertainment marketing agency of PepsiCo, which was concerned about how much exposure its primary competitor, The Coca-Cola Company, had in the entertainment space. At the time it was founded, it was known as the "Pepsi-Cola Entertainment Group," according to the book "Madison & Vine" by Scott Donaton.
Document 8: International Market Place: International Market Place is an open-air shopping center located in Waikīkī on the island of O‘ahu. It first opened in 1956 as a commercial retail and entertainment center. On August 25, 2016, the International Market Place reopened as a modern shopping, dining and entertainment center, offering 345,000 square-feet of retailers and restaurants. Its tenants include approximately 90 stores and 10 restaurants. Its anchor tenant is a three-level, 80,000-square-foot Saks Fifth Avenue, which is the department store’s only full-line Hawai‘i location.
Document 9: Metrocenter Mall (Jackson, Mississippi): Metrocenter Mall is an enclosed shopping mall in South Jackson. The largest enclosed shopping mall in Mississippi, it is composed of 1,250,000 square feet of retail space on two levels, including four anchor spaces. Regional real estate developer Jim Wilson & Associates built the mall in Mississippi's capital city in 1978, as one of its portfolio of properties throughout the southeastern United States. Key tenants as of 2014 include one of two Burlington Coat Factory stores in the state, and offices of the City of Jackson. The mall is located near the junction of Interstates 20 and 220, along South Jackson's U.S. Highway 80 corridor. After years of ownership by Cannon Management and Jackson Metrocenter Limited, a decade-long decline at the mall led to a foreclosure in November 2012, and subsequent sale to Metrocenter Mall, LLC.
Document 10: Metreon: The Metreon is a shopping center located in downtown San Francisco at the corner of 4th Street and Mission Street. It is a four-story 350,000 square foot (33,000 m²) building built over the corner of the underground Moscone Center convention center. Metreon opened on June 16, 1999, as the first of a proposed chain of Sony "urban entertainment centers", aggregating dining, gaming, music, exhibitions, shopping, and movies. Sony intended the ambitious 85 million dollar project to be not only a theme park and gallery for Sony products but also a way to reinforce a sophisticated image for the Sony brand.
Document 11: 180 Montgomery Street: 180 Montgomery Street is a 25-story, 98 m . Class A office building in the financial district of San Francisco, California. The building serves as the corporate headquarters for Bank of the West, and has offices for other major tenants such as, Ameriprise Financial, Berlitz, Hanjin Shipping, Kforce, Lexmark, Prudential Insurance, the Union Labor Life Insurance Company, and Western Union.
Document 12: Individual branding: Individual branding, also called individual product branding, flanker brands or multibranding, can be defined as "a branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company." This way, within the same company, each brand has a unique name, identity and image. Individual branding is a type of branding strategy contrasting with family branding, corporate branding, and umbrella branding, where the firm markets all of its product together, using the same brand name and identity. All kind of branding strategies are highly related to economic and social factors, as well as to the nature of business and consumers' needs.
Document 13: Chermayeff &amp; Geismar &amp; Haviv: Chermayeff & Geismar & Haviv (formerly Chermayeff & Geismar) is a New York-based branding and graphic design firm. It was founded in 1957 by Yale graduates Ivan Chermayeff and Tom Geismar. The firm has designed logos for such companies as Pan Am, Mobil Oil, PBS, Chase Bank, Barneys New York, The Museum of Modern Art, Xerox, Smithsonian Institution, NBC, Cornell University, National Geographic, State Farm Insurance, and many others. Ivan Chermayeff and Thomas Geismar were awarded the AIGA Medal in 1979.
Document 14: Lyoness: Since 2003, Lyoness has been the registered trademark name for a group of globally distributed (mostly privately owned, limited-liability) corporate structures, which originated in Austria. Lyoness comprises at least seven corporations registered in Switzerland, nine corporations registered in Austria and approximately 42 additional national and regional corporations all around the globe. The name ‘Lyoness’ was derived from the Celtic mythological kingdom ‘Lyonesse’. "Lyconet" was introduced in 2014 as a new trademark name for the same group of corporations.
Document 15: CityCenter: CityCenter (also known as CityCenter Las Vegas) is a 16797000 sqft mixed-use, urban complex on 76 acre located on the Las Vegas Strip in Paradise, Nevada. The project was started by MGM Resorts International; Dubai World became a joint partner during the project's construction phase. It is the largest privately funded construction project in the history of the United States. The project is connected by a people mover system to adjacent MGM properties Monte Carlo Las Vegas and Bellagio Las Vegas. As of 2015, the "CityCenter" branding has been largely retired, with the focus instead on the Aria brand of the development's centerpiece property in names such as the "Aria Express" (formerly "CityCenter Tram") and "Aria Art Collection" (formerly "CityCenter Art Collection").
ground_truth: Metreon