Question: What parade, which is the second-largest in the world, was started by John Martin & Co.?

full_context: Document 1: John Martin &amp; Co.: John Martin & Co. Ltd, colloquially known as John Martin's or simply Johnnies, was an Adelaide-based company which ran a popular chain of department stores in South Australia. It operated for more than 130 years, from 1866 until its closure in 1998. Johnnies, owned by the prominent Hayward family for the majority of its existence, became an Adelaide icon, responsible for the famous Adelaide Christmas Pageant.
Document 2: Royal Adelaide Show: The Royal Adelaide Show (colloquially known simply as "The Show") is an annual agricultural show run by the Royal Agricultural and Horticultural Society of South Australia. The Show always begins on the first Friday in September, and runs for 10 days (9 until 2013). It is held at the Adelaide Showground, located in Wayville, a suburb of Adelaide, South Australia and is attended by up to half a million people every year, making it the State's biggest event.
Document 3: South Terrace, Adelaide: South Terrace is a street on the south side of the city centre of Adelaide, the capital of South Australia. It runs from Anzac Highway and connects to Glen Osmond Road. King William Street ends at South Terrace. It is the southern edge of the city centre, and is bounded by parklands to the south, including Veale Gardens. Pulteney Grammar School is located on South Terrace, as is a large office tower owned by Optus.
Document 4: Victoria Square, Adelaide: Victoria Square, also known as Tarntanyangga or Tarndanyangga , is a public square in the South Australian capital of Adelaide. The area was named "Victoria Square" by the Street Naming Committee on 23 May 1837, after Princess Victoria, then heir presumptive of the British throne. Less than a month later the King died and Victoria became Queen. The Kaurna people know the area as Tarndanyangga, "The Dreaming Place of the Red Kangaroo". In line with the Adelaide City Council's recognition of Kaurna country, the area is officially referred to as Victoria Square/Tarndanyangga. The square was upgraded in 2014, new lighting was added and the fountain was moved from the northern end to the southern tip of the square. During the Christmas period, it is traditional for a 24.5 m high Christmas tree to be erected in the northern part of the square.
Document 5: Mercantile Stores Company, Inc.: Mercantile Stores Company Inc. until 1998, was a traditional department store retailer operating 102 fashion apparel stores and 16 home fashion stores in 17 states. The stores were operated under 13 different nameplates and varied in size, with the average store approximating 170000 sqft . Store names included Bacon's, Castner Knott, deLendrecie's, Gayfers, Glass Block, Hennessy's, J. B. White (also known as White's), The Jones Store Company, Joslins, Lion Store, Maison Blanche, McAlpin's, and Root's.
Document 6: Adelaide Central Plaza: Adelaide Central Plaza is located on Rundle Mall, Adelaide. Its major tenant is David Jones, and the centre also includes a food court and about 40 retail outlets. The centre covers a floor space of about 27,784 square metres over five levels. John Martins used to be the major tenant of the Plaza before David Jones took over.
Document 7: Wayville, South Australia: Wayville is an inner-southern suburb of Adelaide in the City of Unley. It is most notable for its hosting of the Royal Adelaide Show at the Adelaide Showgrounds. The suburb is bordered to the north with the southern Parklands of Adelaide, and mostly to the south with the tramline. The particular bordering locations of the South Park Lands are as follows: Kurrangga, Walyo Yerta, Minno Wirra, and Wikaparndo Wirra. The southern border consists of a number of landmarks. Starting at the Leader Street train crossing, the boundary follows Leader Street until Goodwood Road. The boundary then follows Parsons Street and crosses the tramline. Finally the southern boundary follows Simpson Parade. The east boundary is King William Road and the western boundary is the train tracks. Keswick Creek flows through the southern side of the suburb.
Document 8: Adelaide Christmas Pageant: The Adelaide Christmas Pageant is a parade held annually in the South Australian capital of Adelaide. Recognised as a heritage icon, the pageant is a state institution and is sponsored by four local credit unions. Since 1996 it has been known as the Credit Union Christmas Pageant. It is the second-largest parade of its kind in the world, following only Macy's Thanksgiving Day Parade, and the largest in the Southern Hemisphere and in the Commonwealth of Nations.
Document 9: John Martin Brewery: John Martin is the name of a beer brewery in Genval (Walloon Brabant), Belgium, founded in 1909 by English businessman John Martin (1886-1966). A family company, it is currently run by his grandson, Anthony Martin. Besides brewing Belgian-style ales, the company also imports British and Irish beers, and produces soft drinks for Schweppes under license. It is the oldest Guinness distributor in the world.
Document 10: H &amp; J Smith's: H & J Smith Ltd, branded as H & J Smith and known colloqually as "H&J's" is a company which operates in the lower South Island of New Zealand. The company primarily operates Department Stores, but also some specialty stores and franchises (some within the main department stores). The Department Stores are located in Invercargill, Dunedin, Gore, Queenstown, Te Anau and Balclutha. There were also department stores in Nelson and Blenheim but these stores closed in March 2006. H & J Smith has been operating since 1900.
Document 11: John Spalvins: John Spalvins, born Janis Gunnars Spalvins, in 1936, in Latvia, was Managing Director of the Adelaide Steamship Company from 1977 until the company's collapse in 1991. During this period under Spalvins' control, "AdSteam" became Australia's major corporate entity with interests and significant holdings in retailing, food, wine, dairy, hardware, building, banks, and numerous other companies. "Spalvins built up one of Australia's largest industrial conglomerates, which took in David Jones, Woolworths, Metro Meat, food company Petersville Sleigh, beer and wine company Tooth & Co, as well as a tugboat business, before it was put into receivership in 1991."
Document 12: Adelaide Showground: The Adelaide Showground holds many of Adelaide's most popular events, including the Royal Adelaide Show.
Document 13: Edward N. Martin: Edward N. Martin is the president and CEO of HJ Martin and Son, a Green Bay, Wisconsin-based interior and specialty contractor. Edward joined the company in 1978, and became the third-generation of the family involved in the business.
Document 14: Adelaide Zoo: Adelaide Zoo is Australia's second oldest zoo (after Melbourne Zoo), and like other leading zoos in Australia, including Melbourne Zoo, Taronga Zoo, and Perth Zoo it is operated on a non-profit basis. It is located in the parklands just north of the city centre of Adelaide, South Australia. It is administered by the Royal Zoological Society of South Australia Incorporated (trading as Zoos SA) which is a full institutional member of the Zoo and Aquarium Association (ZAA) and the World Association of Zoos and Aquariums (WAZA). and which also administers the Monarto Zoo near Murray Bridge.
Document 15: Division of Adelaide: The Division of Adelaide is an Australian electoral division in South Australia and is named for the city of Adelaide, South Australia's capital. The 76 km² seat is centred on the Adelaide city centre and spans from Grand Junction Road in the north to Cross Road in the south and from Portrush Road in the east to South Road in the west, taking in suburbs including Ashford, Clarence Park, Enfield, Goodwood, Kent Town, Keswick, Kilburn, Maylands, Northgate, Norwood, Parkside, Prospect, Rose Park, St Peters, Toorak Gardens, Unley and Walkerville.
ground_truth: Adelaide Christmas Pageant