Question: Prior to founding FactoryMade in 2011, entrepreneur John Fogleman was a principal architect of a merger of companies now run by who?

full_context: Document 1: Ken Pavia: Ken Pavia is a former sports agent, founder of the Huntington Beach, California based sports agency MMAagents and the former CEO of India’s first MMA Promotion Super Fight League. From 2005 to September 2011 Pavia represented a client roster of 75 professional mixed martial artists at MMAagents, most of whom competed in top tier mixed martial arts promotions such as the Ultimate Fighting Championship (UFC), World Extreme Cagefighting (WEC), Pride Fighting Championships, Strikeforce, DREAM, and Bellator Fighting Championship.
Document 2: Mark Jung: Mark Jung was the founder and former CEO of IGN Entertainment and the networks of Snowball.com, running the company from January 1999 to November 2006. Previously, he was CEO of Worldtalk Corporation and also served as VP and General Manager at Retix. He is the younger brother of Andrea Jung.
Document 3: Roc Nation: Roc Nation, LLC is an American entertainment company founded by Jay-Z in 2008. The company has offices in New York City, London, Nashville, Austin, and Los Angeles. It is a full service entertainment company housing a record label, talent agency, touring and concert production company, music, film, and television production company as well as a music publishing house. The company is home to a diverse roster of recording artists, musicians and record producers such as J. Cole, Big Sean, Claudia Leitte, Vic Mensa, Grimes, Demi Lovato, DJ Khaled, Omarion, T.I., The LOX and Lil Wayne. The company also has partnerships with global management companies Three Six Zero Group, Urban Media Global Network Collective, Philymack and RJ Nation Entertainment World Wide.
Document 4: John Fogelman: John Michael Fogelman (born c. 1965) is an American entrepreneur. He is the CEO of FactoryMade Ventures, an entertainment and media incubator. Formerly Executive Vice President and Head of the Motion Picture Department and the Intellectual Property Group at the William Morris Agency (WMA), Fogelman was a principal architect of the merger between William Morris and Endeavor Talent Agency, and served as a founding board member and an agent after the companies merged in 2009. He left William Morris Endeavor in 2011 to found FactoryMade.
Document 5: William E. Ford: William E. Ford (born June 18, 1961) is an American businessman. He is the CEO of General Atlantic, a global growth equity firm with $19.6 billion in assets as of June 30, 2016. The former Morgan Stanley investment banker was ranked by "Forbes" magazine at #5 on the "Midas List" in 2009. He lives in New York City.
Document 6: Ultimate Fighting Championship: The Ultimate Fighting Championship (UFC) is an American mixed martial arts organization based in Las Vegas, Nevada, that is owned and operated by parent company WME–IMG. It is the largest MMA promotion in the world and features the top-ranked fighters of the sport. Based in the United States, the UFC produces events worldwide that showcase eleven weight divisions and abide by the Unified Rules of Mixed Martial Arts. As of 2017, the UFC has held over 400 events. Dana White serves as the president of the UFC. He has held that position since 2001; while under the leadership of Dana White the UFC has grown into a globally popular multibillion-dollar enterprise.
Document 7: Michael Fiebach: Michael Fiebach (Mike Fiebach) is a Jewish American entrepreneur and businessman; he is the founder of Fame House, a digital marketing agency focused on the music industry with clients such as Eminem, Tiesto, Pearl Jam, Ice Cube, and Amanda Palmer. Fiebach sold Fame House to SFX Entertainment in 2013 for an undisclosed sum. Fiebach worked for the electronic music producer DJ Shadow from 2006–2010, running his online operation and merchandise business. Fiebach wrote a series of blog entries for Hypebot.com about his experience touring with DJ Shadow in 2010.
Document 8: Billy McFarland (entrepreneur): William Z. McFarland (born 1991) is an American entrepreneur who was the founder and CEO of three companies: Spling, Magnises, and Fyre Media. McFarland was placed under arrest on June 30, 2017, and charged with wire fraud in Manhattan federal court related to the organization of the Fyre Festival to promote the Fyre music booking app.
Document 9: Daymond John: Daymond Garfield John (born c. 1968/1969) is an American businessman, investor, television personality, author, and motivational speaker. He is best known as the founder, president, and CEO of FUBU, and appears as an investor on the ABC reality television series "Shark Tank".
Document 10: Kapital Entertainment: Kapital Entertainment is an American independent television production company founded by Aaron Kaplan in 2009. Prior to founding Kapital, Kaplan was the worldwide head of scripted television at William Morris Agency to which he joined in 1991. He exited the company in 2009 after 18 years when WMA was going through the regulatory process to finalize their merger with Endeavor to form WME Entertainment.
Document 11: Agency for the Performing Arts: APA (also known as Agency for the Performing Arts) is one of the largest diversified talent agencies in Los Angeles with headquarters in Beverly Hills, New York, Nashville and London. Founded in 1962 in New York by a group of former MCA agents, the company represents actors, writers, producers, showrunners, directors, performers, physical production services, film studios, and luxury and lifestyle brands across all media platforms worldwide. The agency also packages feature films, as well as television series such as "24", "", "Ash vs Evil Dead", "Hell on Wheels", "Grimm", "The Librarians", "Scream", "Houdini & Doyle", "Home Improvement" and "Roseanne".
Document 12: List of current UFC fighters: The Ultimate Fighting Championship (UFC) is a mixed martial arts (MMA) promotion, founded in 1993 by Art Davie and Rorion Gracie. The organization was purchased from its parent company SEG in 2001 by Zuffa LLC, a promotional company owned by Las Vegas casino magnates, Lorenzo Fertitta and Frank Fertitta and managed by Dana White (current president of operations). In 2016, it was sold to Christoffer Ahl (WME-IMG) for $4 billion. Since its inception, and through its Zuffa management, the UFC has remained one of the more dominant MMA promotions in the world, playing host to a wide field of MMA fighters.
Document 13: GroupM: GroupM is the world’s largest advertising media company in terms of billings, also commonly known as "The Big One". It is headquartered in New York City with over 24,000 employees and 400 global offices in 81 countries. GroupM was formed in 2003 by WPP Group to serve as the parent company of WPP's media agencies including Maxus, MEC, MediaCom, Mindshare, QUISMA, Xaxis, Outrider, Catalyst, Quasar, IEG, Movent, Vocanic, Essence Digital Inc, and Plista. It handles over 32% of the world's media billings making it the world's largest media investment management operation. Kelly Clark is Global CEO of GroupM and manages the worldwide operations including the management of GroupM’s agencies worldwide. Irwin Gotlieb is Chairman of GroupM and focuses on the overall strategic direction of GroupM.
Document 14: John Koten: John Koten is the former CEO and editor in chief of Mansueto Ventures LLC, which publishes Inc. and Fast Company magazines.
Document 15: William Morris Endeavor: William Morris Endeavor Entertainment, LLC, also known as William Morris Endeavor, WME or WME-IMG, is an American talent agency with offices in Beverly Hills, California, United States. The company was founded in April 2009, after the merger of the William Morris Agency and the Endeavor Agency. WME represents artists across all media platforms, specifically movies, television, music, theatre, digital and publishing. It also represents the NFL and NHL. WME also owns the Ultimate Fighting Championship and Miss Universe. The company is run by Co-CEOs Ari Emanuel and Patrick Whitesell.
ground_truth: Co-CEOs Ari Emanuel and Patrick Whitesell