Question: What was founded by the Super Bowl halftime performer in 2017?

full_context: Document 1: Poker Face (Lady Gaga song): ``Poker Face ''is a song by American singer Lady Gaga from her debut studio album, The Fame (2008). It was released on September 26, 2008 as the album's second single.`` Poker Face'' is a synth - pop song in the key of G ♯ minor, following in the footsteps of her previous single ``Just Dance '', but with a darker musical tone. The main idea behind the song is bisexuality and was a tribute by Gaga to her rock and roll boyfriends. The song's lyrics feature various sexual innuendos.
Document 2: Super Bowl LI halftime show: Super Bowl LI halftime show Date February 5, 2017 Location Houston, Texas Venue NRG Stadium Headliner Lady Gaga Sponsor Pepsi Director Hamish Hamilton Producer Ricky Kirshner Super Bowl halftime show chronology 50 (2016) LI (2017) LII (2018)
Document 3: Super Bowl LII halftime show: The Super Bowl LII Halftime Show (officially known as the Pepsi Super Bowl LII Halftime Show) took place on February 4, 2018 at U.S. Bank Stadium in Minneapolis, Minnesota, as part of Super Bowl LII. Justin Timberlake was the featured performer, as confirmed by the National Football League (NFL) on October 22, 2017. It was televised nationally by NBC.
Document 4: Lady Gaga: In 2009, Gaga spent a record 150 weeks on the UK Singles Chart and became the most downloaded female act in a year in the US, with 11.1 million downloads sold, earning an entry in the "Guinness Book of World Records". "The Fame" and "The Fame Monster" together have since sold more than 15 million copies worldwide. This success allowed Gaga to start her second worldwide concert tour, The Monster Ball Tour, and release "The Remix", her final record with Cherrytree Records and among the best-selling remix albums of all time. The Monster Ball Tour ran from November 2009 to May 2011 and grossed $227.4 million, making it the highest-grossing concert tour for a debut headlining artist. Concerts performed at Madison Square Garden in New York City were filmed for an HBO television special, "". Gaga also performed songs from her albums at the 2009 Royal Variety Performance, the 52nd Annual Grammy Awards, and the 2010 BRIT Awards. Before Michael Jackson's death, Gaga was set to take part in his canceled This Is It concert series at the O Arena in the UK.
Document 5: Beyoncé: Beyoncé has worked with Tommy Hilfiger for the fragrances True Star (singing a cover version of "Wishing on a Star") and True Star Gold; she also promoted Emporio Armani's Diamonds fragrance in 2007. Beyoncé launched her first official fragrance, Heat in 2010. The commercial, which featured the 1956 song "Fever", was shown after the water shed in the United Kingdom as it begins with an image of Beyoncé appearing to lie naked in a room. In February 2011, Beyoncé launched her second fragrance, Heat Rush. Beyoncé's third fragrance, Pulse, was launched in September 2011. In 2013, The Mrs. Carter Show Limited Edition version of Heat was released. The six editions of Heat are the world's best-selling celebrity fragrance line, with sales of over $400 million.
Document 6: List of Super Bowl halftime shows: Date: Feb 5, 2017 Location: NRG Stadium (Houston, Texas) Performer: Lady Gaga Producer: Ricky Kirshner Director: Hamish Hamilton Sponsor: Pepsi Zero Sugar References: Setlist: ``God Bless America ''/`` This Land Is Your Land'' ``Poker Face ''`` Born This Way'' ``Telephone ''`` Just Dance'' ``Million Reasons ''`` Bad Romance''
Document 7: Madonna (entertainer): Madonna has received acclaim as a role model for businesswomen in her industry, "achieving the kind of financial control that women had long fought for within the industry", and generating over $1.2 billion in sales within the first decade of her career. Professor Colin Barrow from Cranfield School of Management described Madonna as "America's smartest businesswoman ... who has moved to the top of her industry and stayed there by constantly reinventing herself." London Business School academics called her a "dynamic entrepreneur" worth copying; they identified her vision of success, her understanding of the music industry, her ability to recognize her own performance limits (and thus bring in help), her willingness to work hard and her ability to adapt as the keys to her commercial success. Morton wrote that "Madonna is opportunistic, manipulative, and ruthless—somebody who won't stop until she gets what she wants—and that's something you can get at the expense of maybe losing your close ones. But that hardly mattered to her." Hazel Blackmore and Rafael Fernández de Castro in the book ¿Qué es Estados Unidos? from the Fondo de Cultura Económica, noted: "Madonna has been undoubtedly the most important woman in the history of popular music and a great businesswoman in herself; creating fashion, breaking taboos and provoking controversies."
Document 8: Super Bowl LI halftime show: The Super Bowl LI Halftime show took place on February 5, 2017, at NRG Stadium in Houston, Texas as part of Super Bowl LI. The show was headlined by Lady Gaga, who performed a medley of her songs, including newer material from her most recent studio album Joanne.
Document 9: Lady Gaga Fame: Lady Gaga Fame is the first fragrance created by American singer Lady Gaga. A Unisex fragrance, it was released in Guggenheim Museum and in Macy's stores in the United States and a range of different stores in the United Kingdom on August 22, 2012, and worldwide in September through the singer's Haus Laboratories label in association with Coty, Inc. According to promotional materials, the perfume uses "push-pull technology", rather than the pyramidal structure traditional of perfumes, to combine notes of "atropa belladonna", tiger orchid, incense, apricot, saffron and honey. As of 2013, the perfume has sold more than 30 million bottles and has earned more than 1.5 billion dollars worldwide.
Document 10: Super Bowl LI: Super Bowl LI New England Patriots (1) (AFC) (14 -- 2) Atlanta Falcons (2) (NFC) (11 -- 5) 34 28 Head coach: Bill Belichick Head coach: Dan Quinn OT Total NE 0 6 19 6 34 ATL 0 21 7 0 0 28 Date February 5, 2017 Stadium NRG Stadium, Houston, Texas MVP Tom Brady, quarterback Favorite Patriots by 3 Referee Carl Cheffers Attendance 70,807 Ceremonies National anthem Luke Bryan Coin toss Former U.S. President George H.W. Bush, Former U.S. First Lady Barbara Bush Halftime show Lady Gaga TV in the United States Network Fox Announcers Joe Buck (play - by - play) Troy Aikman (analyst) Erin Andrews and Chris Myers (sideline reporters) Nielsen ratings 48.8 (national) 54.3 (Boston) 57.0 (Atlanta) U.S. viewership: 111.3 million est. avg. Cost of 30 - second commercial $5.02 million Radio in the United States Network Westwood One Announcers Kevin Harlan (play - by - play) Boomer Esiason (analyst) James Lofton and Tony Boselli (sideline reporters) ← 50 Super Bowl LII →
Document 11: Born This Way: The Collection: Born This Way: The Collection is the third compilation album by American singer Lady Gaga, released on November 18, 2011, by Interscope Records. The three-disc set includes her second studio album "Born This Way", the remix album "", and the DVD "". Photographer Nick Knight shot the cover of the release, which showed Gaga wearing a dress made of slime by designer Bart Hess. The box set was enclosed as a digipak with new booklets. The release received positive feedback from reviewers, but had minor commercial success, only entering charts in Greece, Italy, and South Korea.
Document 12: Telephone (song): "Telephone" is a song recorded by American singer Lady Gaga for her third EP, "The Fame Monster" (2009), the reissue of her debut studio album "The Fame" (2008). The song features American singer Beyoncé. The song was written by Gaga, Rodney Jerkins, LaShawn Daniels, Lazonate Franklin and Beyoncé. Inspired by her fear of suffocation, Gaga explained that the lyrics preferring relaxing on the dance floor to answering her lover's phone call are a metaphor, the phone calling her representing the fear of not having worked hard enough to succeed. Originally, Gaga wrote the song for Britney Spears, who recorded a demo. Musically, "Telephone" consists of an expanded bridge, verse-rap and a sampled voice of an operator announcing that the phone line is unreachable. Beyoncé appears in the middle of the song, singing the verses in a rapid-fire way, accompanied by double beats.
Document 13: List of Super Bowl halftime shows: LI Main article: Super Bowl LI halftime show Date: Feb 5, 2017 Location: NRG Stadium (Houston, Texas) Performer: Lady Gaga Producer: Ricky Kirshner Director: Hamish Hamilton Sponsor: Pepsi Zero Sugar References: Setlist: ``God Bless America ''/`` This Land Is Your Land'' ``Poker Face ''`` Born This Way'' ``Telephone ''`` Just Dance'' ``Million Reasons ''`` Bad Romance''
Document 14: Super Bowl LI: Super Bowl LI New England Patriots (AFC) Atlanta Falcons (NFC) 34 28 OT Total NE 0 6 19 6 34 ATL 0 21 7 0 0 28 Date February 5, 2017 Stadium NRG Stadium, Houston, Texas MVP Tom Brady, Quarterback Favorite Patriots by 3 Referee Carl Cheffers Attendance 70,807 Ceremonies National anthem Luke Bryan Coin toss Former U.S. President George H.W. Bush, Former U.S. First Lady Barbara Bush Halftime show Lady Gaga TV in the United States Network Fox Announcers Joe Buck (play - by - play) Troy Aikman (analyst) Erin Andrews and Chris Myers (sideline reporters) Nielsen ratings 48.8 (national) 54.3 (Boston) 57.0 (Atlanta) U.S. viewership: 111.3 million est. avg. Cost of 30 - second commercial $5.02 million Radio in the United States Network Westwood One Announcers Kevin Harlan (play - by - play) Boomer Esiason (analyst) James Lofton and Tony Boselli (sideline reporters) ← 50 Super Bowl LII →
Document 15: Estée Lauder (businesswoman): In 1953, Lauder introduced her first fragrance, Youth - Dew, a bath oil that doubled as a perfume. Instead of using French perfumes by the drop behind each ear, women began using Youth - Dew by the bottle in their bath water. In the first year, it sold 50,000 bottles, and by 1984, the figure had jumped to 150 million.
ground_truth: Lady Gaga Fame
sub_queries: who performed at halftime of super bowl 2017 Answer: Lady Gaga
Lady Gaga >> founded by Answer: Lady Gaga Fame