Question: Robert Crandall, called an industry legend by observers, is responsible for coining what term, regarding a pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource?

full_context: Document 1: High–low pricing: High–low pricing (or hi–low pricing) is a type of pricing strategy adopted by companies, usually small and medium-sized retail firms, where a firm charges a high price for an item and later when the item's popularity has passed, sell it to customers by giving discounts or through clearance sales. The basic type of customers for the firms adopting high–low price will not have a clear idea about what a product's price would typically be or must have a strong belief that "discount sales = low price" or they must have strong preference in purchasing the products sold in this type or by this certain firm.
Document 2: Charles O. Holliday: Charles Otis "Chad" Holliday, Jr. (born March 9, 1948) is an American businessman, former chairman of Bank of America and former chairman, former chief executive officer and a former director of E. I. du Pont de Nemours and Company (DuPont). He is chairman emeritus of the U.S. Council on Competitiveness and chairman of the Business Roundtable's Task Force for Environment, Technology and Economy. Holliday is also a founding member of the International Business Council and serves on the board of advisors of the Nicholas Institute for Environmental Policy Solutions.
Document 3: Howard Hughes: Howard Robard Hughes Jr. (December 24, 1905 – April 5, 1976) was an American businessman, investor, pilot, film director, and philanthropist, known during his lifetime as one of the most financially successful individuals in the world. He first made a name for himself as a film producer, and then became an influential figure in the aviation industry. Later in life, he became known for his eccentric behavior and reclusive lifestyle—oddities that were caused in part by a worsening obsessive–compulsive disorder (OCD) and chronic pain from a plane crash.
Document 4: Gender-based price discrimination: Gender-based price discrimination is a type of economic discrimination that consists of the practice of charging one gender a different price than another gender for identical goods or services. It is a subcategory of price discrimination, which also includes race and class-based price discrimination. Further, "discrimination" often evokes a legal connotation, but in this context, gender-based price discrimination is often studied by examining gendered price disparities. Whether gendered price disparities prove an intent to discriminate or an illegal discrimination is a legal inquiry determined by the law of the applicable jurisdiction.
Document 5: Robert Crandall: Robert Lloyd "Bob" Crandall (born December 6, 1935 in Westerly, Rhode Island) is an American businessman who is the former president and chairman of American Airlines. Called an industry legend by airline industry observers, Crandall has been the subject of several books and is a member of the Hall of Honor of the Conrad Hilton college.
Document 6: Variable pricing: Variable pricing is a pricing strategy for products. Traditional examples include auctions, stock markets, foreign exchange markets, bargaining, electricity, and discounts. More recent examples, driven in part by reduced transaction costs using modern information technology, include yield management and some forms of congestion pricing. Increasingly, sport venues, such as AT&T Park in San Francisco, have employed variable pricing to capture the most revenue possible out of consumers and fans.
Document 7: Robert L. Priddy: Robert L. Priddy - he comes from the United States and has founded a number of airline companies such as ValuJet or Allegiant Air.
Document 8: Dynamic pricing: Dynamic pricing, also referred to as surge pricing, demand pricing, or time-based pricing is a pricing strategy in which businesses set flexible prices for products or service based on current market demands. Businesses are able to change prices based on algorithms that take into account competitor pricing, supply and demand, and other external factors in the market. Dynamic pricing is a common practice in several industries such as hospitality, travel, entertainment, retail, electricity, and public transport. Each industry takes a slightly different approach to repricing based on its needs and the demand for the product.
Document 9: Yield management: Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource (such as airline seats or hotel room reservations or advertising inventory). As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell it to the right customer at the right time for the right price. This process can result in price discrimination, in which customers consuming identical goods or services are charged different prices. Yield management is a large revenue generator for several major industries; Robert Crandall, former Chairman and CEO of American Airlines, gave yield management its name and has called it "the single most important technical development in transportation management since we entered deregulation."
Document 10: Hollis L. Harris: Hollis Loyd Harris (November 25, 1931 – July 13, 2016) served as President and COO of Delta Air Lines (1987-1990) and Chairman, President, and CEO of Continental Airlines (1990-1991), Air Canada (1992-1996), and World Airways (1999-2004). According to author Harry Nolan, Harris led the latter three airlines "out of the turbulence of financial instability toward profitability." In 1997 Harris and Steve Wolf signed a strategic agreement between Air Canada and United Airlines, producing what is now the Star Alliance, which grew to become the world's largest global airline alliance.
Document 11: Robert Mercer (businessman): Robert Leroy Mercer (born July 11, 1946), better known as Bob Mercer, is an American computer scientist, a developer in early artificial intelligence, and co-CEO of Renaissance Technologies, a successful hedge fund.
Document 12: Dynamic packaging: Dynamic packaging is a method used in package holiday bookings to enable consumers to build their own package of flights, accommodation, and car rental instead of purchasing a pre-defined package. Dynamic packages differ from traditional package tours in that the pricing is always based on current availability, escorted group tours are rarely included, and trip-specific add-ons such as airport parking and show tickets are often available. Dynamic packages are similar in that often the air, hotel, and car rates are available only as part of a package or only from a specific seller. The term "dynamic packaging" is often used incorrectly to describe the less sophisticated process of interchanging various travel components within a package, however, this practice is more accurately described as "dynamic bundling". True dynamic packaging demands the automated recombination of travel components based on the inclusion of rules that not only dictate the content of the package but also conditional pricing rules based on various conditions such as the trip characteristics, suppliers contributing components, the channel of distribution, and terms of sale. Dynamic packages are primarily sold online, but online travel agencies will also sell by phone owing to the strong margins and high sale price of the product.
Document 13: Premium pricing: Premium pricing (also called image pricing or prestige pricing) the practice of keeping the price of a product or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price. The practice is intended to exploit the tendency for buyers to assume that expensive items enjoy an exceptional reputation or represent exceptional quality and distinction. A premium pricing strategy involves setting the price of a product higher than similar products. This strategy is sometimes also called skim pricing because it is an attempt to “skim the cream” off the top of the market. It is used to maximize profit in areas where customers are happy to pay more, where there are no substitutes for the product, where there are barriers to entering the market or when the seller cannot save on costs by producing at a high volume.
Document 14: Revenue management: Revenue management is the application of disciplined analytics that predict consumer behaviour at the micro-market level and optimize product availability and price to maximize revenue growth. The primary aim of revenue management is selling the right product to the right customer at the right time for the right price and with the right pack. The essence of this discipline is in understanding customers' perception of product value and accurately aligning product prices, placement and availability with each customer segment.
Document 15: Ric Elias: Ric Elias (born May 21, 1967 in San Juan, Puerto Rico) is the co-founder and CEO of Red Ventures (private), a leading digital consumer choice platform headquartered in the Charlotte, North Carolina region. Elias was a survivor of Flight 1549, an event which drastically changed his life and led to his widely viewed Ted Talk “3 things I learned while my plane crashed.” A recipient of Ernst & Young's Entrepreneur of the Year Award, Elias is cited as aspiring to create the “Google of the East Coast” within his company’s culture and facilities.
ground_truth: Yield management