Question: What fragrance brand was founded by the performer of Born This Way?

full_context: Document 1: Madonna (entertainer): Madonna has received acclaim as a role model for businesswomen in her industry, "achieving the kind of financial control that women had long fought for within the industry", and generating over $1.2 billion in sales within the first decade of her career. Professor Colin Barrow from Cranfield School of Management described Madonna as "America's smartest businesswoman ... who has moved to the top of her industry and stayed there by constantly reinventing herself." London Business School academics called her a "dynamic entrepreneur" worth copying; they identified her vision of success, her understanding of the music industry, her ability to recognize her own performance limits (and thus bring in help), her willingness to work hard and her ability to adapt as the keys to her commercial success. Morton wrote that "Madonna is opportunistic, manipulative, and ruthless—somebody who won't stop until she gets what she wants—and that's something you can get at the expense of maybe losing your close ones. But that hardly mattered to her." Hazel Blackmore and Rafael Fernández de Castro in the book ¿Qué es Estados Unidos? from the Fondo de Cultura Económica, noted: "Madonna has been undoubtedly the most important woman in the history of popular music and a great businesswoman in herself; creating fashion, breaking taboos and provoking controversies."
Document 2: Born This Way (album): Born This Way is the second studio album by American singer Lady Gaga, released by Interscope Records on May 23, 2011. It was co-written and co-produced by Gaga with several producers, including RedOne and Fernando Garibay, with whom she had previously worked. She also worked with artists such as E Street Band saxophonist Clarence Clemons and Queen guitarist Brian May.
Document 3: Estée Lauder (businesswoman): In 1953, Lauder introduced her first fragrance, Youth - Dew, a bath oil that doubled as a perfume. Instead of using French perfumes by the drop behind each ear, women began using Youth - Dew by the bottle in their bath water. In the first year, it sold 50,000 bottles, and by 1984, the figure had jumped to 150 million.
Document 4: Poker Face (Lady Gaga song): ``Poker Face ''is a song by American singer Lady Gaga from her debut studio album, The Fame (2008). It was released on September 26, 2008 as the album's second single.`` Poker Face'' is a synth - pop song in the key of G ♯ minor, following in the footsteps of her previous single ``Just Dance '', but with a darker musical tone. The main idea behind the song is bisexuality and was a tribute by Gaga to her rock and roll boyfriends. The song's lyrics feature various sexual innuendos.
Document 5: Born This Way: The Collection: Born This Way: The Collection is the third compilation album by American singer Lady Gaga, released on November 18, 2011, by Interscope Records. The three-disc set includes her second studio album "Born This Way", the remix album "", and the DVD "". Photographer Nick Knight shot the cover of the release, which showed Gaga wearing a dress made of slime by designer Bart Hess. The box set was enclosed as a digipak with new booklets. The release received positive feedback from reviewers, but had minor commercial success, only entering charts in Greece, Italy, and South Korea.
Document 6: Telephone (song): "Telephone" is a song recorded by American singer Lady Gaga for her third EP, "The Fame Monster" (2009), the reissue of her debut studio album "The Fame" (2008). The song features American singer Beyoncé. The song was written by Gaga, Rodney Jerkins, LaShawn Daniels, Lazonate Franklin and Beyoncé. Inspired by her fear of suffocation, Gaga explained that the lyrics preferring relaxing on the dance floor to answering her lover's phone call are a metaphor, the phone calling her representing the fear of not having worked hard enough to succeed. Originally, Gaga wrote the song for Britney Spears, who recorded a demo. Musically, "Telephone" consists of an expanded bridge, verse-rap and a sampled voice of an operator announcing that the phone line is unreachable. Beyoncé appears in the middle of the song, singing the verses in a rapid-fire way, accompanied by double beats.
Document 7: A Star Is Born (2018 soundtrack): A Star Is Born is the soundtrack album to the 2018 musical film of the same name, performed by its stars Lady Gaga and Bradley Cooper. It was released on October 5, 2018, by Interscope Records. Gaga and Cooper collaborated on the soundtrack album with an assortment of country musicians, including Lukas Nelson, who also stars in the film as a member of Cooper's band. For the more pop - oriented songs on the soundtrack, Gaga teamed up with recurring collaborator DJ White Shadow. The soundtrack also includes contributions from Jason Isbell, Mark Ronson, Diane Warren, and Andrew Wyatt of Miike Snow. Commercially, it has topped the charts in Australia, Canada, the Czech Republic, Estonia, Ireland, New Zealand, Scotland, Slovakia, Sweden, Switzerland, the United Kingdom, and the United States.
Document 8: Beyoncé: Beyoncé has worked with Tommy Hilfiger for the fragrances True Star (singing a cover version of "Wishing on a Star") and True Star Gold; she also promoted Emporio Armani's Diamonds fragrance in 2007. Beyoncé launched her first official fragrance, Heat in 2010. The commercial, which featured the 1956 song "Fever", was shown after the water shed in the United Kingdom as it begins with an image of Beyoncé appearing to lie naked in a room. In February 2011, Beyoncé launched her second fragrance, Heat Rush. Beyoncé's third fragrance, Pulse, was launched in September 2011. In 2013, The Mrs. Carter Show Limited Edition version of Heat was released. The six editions of Heat are the world's best-selling celebrity fragrance line, with sales of over $400 million.
Document 9: A Star Is Born (2018 soundtrack): A Star Is Born is the soundtrack album to the 2018 musical film of the same name, performed by its stars Lady Gaga and Bradley Cooper. It was released on October 5, 2018, by Interscope Records. Gaga and Cooper collaborated on the soundtrack album with an assortment of country musicians, including Lukas Nelson, who also stars in the film as a member of Cooper's band. For the more pop - oriented songs on the soundtrack, Gaga teamed up with recurring collaborator DJ White Shadow. The soundtrack also includes contributions from Jason Isbell, Mark Ronson, Diane Warren, and Andrew Wyatt of Miike Snow. Commercially, it has topped the charts in Australia, Canada, the Czech Republic, Ireland, New Zealand, Scotland, Slovakia, Sweden, Switzerland, the United Kingdom, and the United States.
Document 10: The Edge of Glory: ``The Edge of Glory ''is a song by American singer Lady Gaga from her second studio album, Born This Way (2011). The song was released on May 9, 2011 as the album's third single. Initially released as one of two promotional singles for Born This Way, it shortly became a single following its success in digital outlets worldwide. The song was written and produced by Gaga and Fernando Garibay, and is a pop, electro - rock, and disco song that speaks of the very last moments of life. According to Gaga, lyrical inspiration came from the death of her grandfather, who died in September 2010. Alongside a saxophone solo played by the late Clarence Clemons, the melody of the song resembles much of the musical works of Bruce Springsteen, and contains several qualities similar to that of 1980s adult contemporary musical works.
Document 11: Lady Gaga: In 2009, Gaga spent a record 150 weeks on the UK Singles Chart and became the most downloaded female act in a year in the US, with 11.1 million downloads sold, earning an entry in the "Guinness Book of World Records". "The Fame" and "The Fame Monster" together have since sold more than 15 million copies worldwide. This success allowed Gaga to start her second worldwide concert tour, The Monster Ball Tour, and release "The Remix", her final record with Cherrytree Records and among the best-selling remix albums of all time. The Monster Ball Tour ran from November 2009 to May 2011 and grossed $227.4 million, making it the highest-grossing concert tour for a debut headlining artist. Concerts performed at Madison Square Garden in New York City were filmed for an HBO television special, "". Gaga also performed songs from her albums at the 2009 Royal Variety Performance, the 52nd Annual Grammy Awards, and the 2010 BRIT Awards. Before Michael Jackson's death, Gaga was set to take part in his canceled This Is It concert series at the O Arena in the UK.
Document 12: Lady Gaga Fame: Lady Gaga Fame is the first fragrance created by American singer Lady Gaga. A Unisex fragrance, it was released in Guggenheim Museum and in Macy's stores in the United States and a range of different stores in the United Kingdom on August 22, 2012, and worldwide in September through the singer's Haus Laboratories label in association with Coty, Inc. According to promotional materials, the perfume uses "push-pull technology", rather than the pyramidal structure traditional of perfumes, to combine notes of "atropa belladonna", tiger orchid, incense, apricot, saffron and honey. As of 2013, the perfume has sold more than 30 million bottles and has earned more than 1.5 billion dollars worldwide.
Document 13: Americano (song): "Americano" is a song recorded by American singer Lady Gaga, taken from her second studio album, "Born This Way" (2011). The song was written and produced by Gaga with DJ White Shadow and Fernando Garibay. "Americano" was influenced by the events surrounding the repeal of the controversial California Proposition 8—a ballot proposition that defined marriage as a union between opposite-sex couples, thereby prohibiting and invalidating same-sex marriage throughout the state—as well as the growing struggles of Mexican immigrants. It combines mariachi, house, and techno genres with elements from Latin music. Lyrically, the song talks about a lesbian themed romantic relationship.
Document 14: Beautiful, Dirty, Rich: "Beautiful, Dirty, Rich" is a song by American singer Lady Gaga from her debut studio album, "The Fame" (2008). It was released as a promotional single from the album on September 16, 2008. It is an uptempo dance-pop song that makes heavy use of synthesizers, and is lyrically about Gaga's experiences as a struggling artist in the Lower East Side. She wrote the song while she was, as she says, "doing a lot of drugs" and "trying to figure things out."
Document 15: Perfume (Britney Spears song): "Perfume" is a song recorded by American singer Britney Spears for her eighth studio album, "Britney Jean" (2013). It was written by Spears, Sia Furler and Christopher Braide, while the song was produced by will.i.am and co-produced by Keith Harris and Braide. The song was released as the second single from the album on November 4, 2013 by RCA Records. "Perfume" is a synth-pop, power ballad, which is influenced by music of the 1980s. Lyrically, the song is built around themes of jealousy and suspicion in a relationship. Spears revealed that the song was about her split with her ex-fiancé, Jason Trawick, in early 2013.
ground_truth: Lady Gaga Fame
sub_queries: Born This Way >> performer Answer: Lady Gaga
Lady Gaga >> founded by Answer: Lady Gaga Fame