Question: What website dedicated to United States technology business news did John Battelle launch during the dot-com boom? 

full_context: Document 1: John Battelle: John Linwood Battelle (born November 4, 1965) is an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch" Wired "in the 1990s and launched "The Industry Standard "during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing. In January 2014, Battelle sold Federated Media Publishing's direct sales business to LIN Media and relaunched the company's programmatic advertising business from Lijit Networks to sovrn Holdings.
Document 2: The Industry Standard: The Industry Standard is a U.S. news web site dedicated to technology business news, part of InfoWorld, a news website covering technology in general. It is a revival of a weekly magazine based in San Francisco which was published between 1998 and 2001.
Document 3: Business 2.0: Business 2.0 was a monthly magazine publication founded by magazine entrepreneur Chris Anderson, Mark Gross, and journalist James Daly in order to chronicle the rise of the "New Economy". First published in July 1998, the magazine was sold to Time Inc., the publishing division of Time Warner, in July 2001. The magazine failed to make sufficient profit and was shut down; the final issue being published in October 2007. It was based in San Francisco, California.
Document 4: Slate (magazine): Slate is an online magazine that covers current affairs, politics, and culture in the United States from a liberal perspective. It was created in 1996 by former "New Republic" editor Michael Kinsley, initially under the ownership of Microsoft as part of MSN. On December 21, 2004, it was purchased by The Washington Post Company, later renamed the Graham Holdings Company. Since June 4, 2008, "Slate" has been managed by The Slate Group, an online publishing entity created by the Graham Holdings Company to develop and manage web-only magazines. "Slate" is based in New York City, with an additional office in Washington, D.C.
Document 5: Computer Weekly: Computer Weekly is a digital magazine and website for IT professionals in the United Kingdom. It was formerly published as a weekly print magazine by Reed Business Information for over 45 years. The magazine was available free to IT professionals who met the circulation requirements. A small minority of issues were sold in retail outlets, with the bulk of revenue received from display and recruitment advertising. The magazine is still available for free as a PDF digital edition.
Document 6: Stephen Messer (entrepreneur): Stephen Messer (born May 12, 1971) is an American Internet entrepreneur, inventor and investor who has founded several global businesses, most notably LinkShare (sold in 2005 for $425 million) and Collective[i]. Messer served as LinkShare’s CEO and Chairman of the Board, helping to create the sector of online marketing commonly referred to as affiliate marketing. Under his leadership, LinkShare expanded its network of websites to become one of the largest of its kind with its global reach extending from the United States to Japan, Canada and Europe. Messer was a board member of both LinkShare and LinkShare Japan until 2006.
Document 7: Wired (magazine): Wired is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San Francisco, California, and has been in publication since March/April 1993. Several spin-offs have been launched including: "Wired UK", "Wired Italia", "Wired Japan" and "Wired Germany".
Document 8: CIO magazine: CIO magazine (also known as CIO.com) was founded in 1987 in Framingham, Massachusetts, to serve executives and technology decision makers in the information technology field and the burgeoning role of Chief Information Officer. The publication, created as part of Boston-based International Data Group's enterprise publications business, was built to deliver CIO-focused news, features and commentary on emerging technologies and products, industry trends and research, innovation in the tech industry, and legal and regulatory implications of technology.
Document 9: International Business Times: The International Business Times is an American online news publication that publishes seven national editions and four languages. The publication, sometimes called IBTimes or IBT, offers news, opinion and editorial commentary on business and commerce. IBT is one of the world's largest online news sources; IBT's 2014 media kit claims that its online properties receive 40 million unique visitors each month. Its 2013 revenues were around $21 million.
Document 10: John Koten: John Koten is the former CEO and editor in chief of Mansueto Ventures LLC, which publishes Inc. and Fast Company magazines.
Document 11: Macworld: Macworld is a web site dedicated to products and software of Apple Inc., published by Mac Publishing, which is headquartered in San Francisco, California. It started life as a print magazine in 1984 and had the largest audited circulation (both total and newsstand) of Macintosh-focused magazines in North America, more than double its nearest competitor, "MacLife" (formerly "MacAddict"). "Macworld" was founded by David Bunnell (publisher) and Andrew Fluegelman (editor). It was the oldest Macintosh magazine still in publication, until September 10, 2014, when IDG, its parent company, announced it was discontinuing the print edition and laid off most of the staff, while continuing an online version.
Document 12: Computer Magazine: Computer Magazine (and their website www.ComputerMagazine.com) is a popular magazine and online news site on computing and technology, offering current news and reviews of popular and new business and consumer technologies, software, hardware, mobile computing, tablets, PCs, Macs, Windows, Linux, telecom, cellular, wireless, data, cloud and science news on digital technologies and everything in the "tech-sphere and digi-verse", especially focused on information technology, devices, software and services and related subjects, such as networking, servers, data centers and corporate data infrastructure technologies, and the Internet. Their online site, since 1997, is located at ComputerMagazine.com. "Computer Magazine" produces industry instructional and a popular ongoing webcast/podcast talk show and performs evaluations and reviews of IT industry technology products, hardware, software and services with objective reporting widely respected as independent and objective, and trusted in the industry. "Computer Magazine" is a free publication (in addition to their webcasts and other resources) sponsored by the nonprofit UTCP (United Technology and Computing Professionals) organization, and as such charges no fees for the publication nor is influenced by advertising, so their reviews are relied on in the industry and considered unbiased and thorough. "Computer Magazine" is one of the early large technology publications and resources available on the web still existent and thriving today and that has remained independent. ComputerMagazine.com is a tech news and resources consolidator that publishes part of the site in a semi-time line/blogging format that is popular among their wide following of subscriber and non-subscriber readers, allowing readers to respond and comment on various articles. Site contributors include many of the well known technology authors, experts and publication sources, content and articles are provided by major technology syndicators and by external expert technology sources (such as "Computer World", "Information Week", "Network World", "Wired," "Time", etc.) as well as "Computer Magazine" staff writers, and is currently managed and edited by the industry veteran Christopher Swearingin an MCSE and former CIO and regarded author as well as contributor/reporter for "Computer Magazine" and other publications.
Document 13: Jay Adelson: Jay Adelson (born Jay Steven Adelson, September 7, 1970) is an American Internet entrepreneur. In 2014 Jay co-founded Center Electric with Andy Smith. In 2013 he founded Opsmatic, a technology company that improves productivity on operations teams. In 2015 Opsmatic was bought by New Relic. Adelson's Internet career includes Netcom, DEC's Palo Alto Internet Exchange, co-founder of Equinix, Revision3 and Digg, and CEO of SimpleGeo, Inc. In 2008, Adelson was named a member of Time Magazine's Top 100 Most Influential People in the World and was listed as a finalist on the same list in 2009.
Document 14: Jason Binn: Jason Binn is an American publisher and entrepreneur known for founding Niche Media and DuJour Media.
Document 15: Danny Sullivan (technologist): Danny Sullivan is California-based technologist, journalist and an entrepreneur. He is the Chief Content Officer at Third Door Media, and co-founder of "Search Engine Land", an industry publication that covers news and information about search engines, and search marketing, SEO and SEM topics. Third Door Media also produces "Marketing Land", a sister website that covers broader digital marketing topics including social media, display advertising, email marketing, analytics, mobile, and marketing technology. "Search Engine Land" and "Marketing Land" are owned by Third Door Media, of which Danny Sullivan is partner and chief content officer.
ground_truth: The Industry Standard