Question: When did the company that first used the "multiple exclusive" event marketing concept change from sugar to corn syrup?

full_context: Document 1: Pepsi-Cola Made with Real Sugar: The Pepsi - Cola Made with Real Sugar, formerly called Throwback, is a brand of soft drink sold by PepsiCo in the United States and in sweet stores in South Australia for its flagship Pepsi and Mountain Dew brands. The drinks, called Pepsi Throwback and Mountain Dew Throwback, are named as such because they are flavored with cane sugar and beet sugar instead of high fructose corn syrup, which soft drink companies used to replace sugar (in their North American products) in the 1980s. In addition, these drinks use retro packaging. As of June 2014, Pepsi Throwback has been replaced in one area of the United States by ``Pepsi - Cola Made with Real Sugar '', a new product formulation, also made without high fructose corn syrup.
Document 2: Coca-Cola: Coca - Cola Type Cola Manufacturer The Coca - Cola Company Country of origin United States Introduced May 8, 1886; 132 years ago (1886 - 05 - 08) Color Caramel E-150d Flavor Cola Variants Diet Coke Diet Coke Caffeine - Free Caffeine - Free Coca - Cola Coca - Cola Zero Sugar Coca - Cola Cherry Coca - Cola Vanilla Coca - Cola Citra Coca - Cola Life Related products Pepsi RC Cola Afri - Cola Postobón Inca Kola Kola Real Cavan Cola Website www.coca-colacompany.com
Document 3: Macintosh: In 1982, Regis McKenna was brought in to shape the marketing and launch of the Macintosh. Later the Regis McKenna team grew to include Jane Anderson, Katie Cadigan and Andy Cunningham, who eventually led the Apple account for the agency. Cunningham and Anderson were the primary authors of the Macintosh launch plan. The launch of the Macintosh pioneered many different tactics that are used today in launching technology products, including the "multiple exclusive," event marketing (credited to John Sculley, who brought the concept over from Pepsi), creating a mystique around a product and giving an inside look into a product's creation.
Document 4: Macintosh: After the Lisa's announcement, John Dvorak discussed rumors of a mysterious "MacIntosh" project at Apple in February 1983. The company announced the Macintosh 128K—manufactured at an Apple factory in Fremont, California—in October 1983, followed by an 18-page brochure included with various magazines in December. The Macintosh was introduced by a US$1.5 million Ridley Scott television commercial, "1984". It most notably aired during the third quarter of Super Bowl XVIII on January 22, 1984, and is now considered a "watershed event" and a "masterpiece." Regis McKenna called the ad "more successful than the Mac itself." "1984" used an unnamed heroine to represent the coming of the Macintosh (indicated by a Picasso-style picture of the computer on her white tank top) as a means of saving humanity from the "conformity" of IBM's attempts to dominate the computer industry. The ad alludes to George Orwell's novel, Nineteen Eighty-Four, which described a dystopian future ruled by a televised "Big Brother."
Document 5: Macintosh: Burrel's innovative design, which combined the low production cost of an Apple II with the computing power of Lisa's CPU, the Motorola 68K, received the attention of Steve Jobs, co-founder of Apple. Realizing that the Macintosh was more marketable than the Lisa, he began to focus his attention on the project. Raskin left the team in 1981 over a personality conflict with Jobs. Team member Andy Hertzfeld said that the final Macintosh design is closer to Jobs' ideas than Raskin's. After hearing of the pioneering GUI technology being developed at Xerox PARC, Jobs had negotiated a visit to see the Xerox Alto computer and its Smalltalk development tools in exchange for Apple stock options. The Lisa and Macintosh user interfaces were influenced by technology seen at Xerox PARC and were combined with the Macintosh group's own ideas. Jobs also commissioned industrial designer Hartmut Esslinger to work on the Macintosh line, resulting in the "Snow White" design language; although it came too late for the earliest Macs, it was implemented in most other mid- to late-1980s Apple computers. However, Jobs' leadership at the Macintosh project did not last; after an internal power struggle with new CEO John Sculley, Jobs resigned from Apple in 1985. He went on to found NeXT, another computer company targeting the education market, and did not return until 1997, when Apple acquired NeXT.
Document 6: The Macintosh Way: The Macintosh Way was the first book written by former Apple evangelist Guy Kawasaki. Subtitled "the art of guerilla management", the book focused on technology marketing and management and includes many anecdotes culled from Kawasaki's experience during the early development of the Macintosh.
Document 7: Guy Kawasaki: Guy Takeo Kawasaki (born August 30, 1954) is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word "evangelist" in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.
Document 8: Macintosh: In 1985, the combination of the Mac, Apple's LaserWriter printer, and Mac-specific software like Boston Software's MacPublisher and Aldus PageMaker enabled users to design, preview, and print page layouts complete with text and graphics—an activity to become known as desktop publishing. Initially, desktop publishing was unique to the Macintosh, but eventually became available for other platforms. Later, applications such as Macromedia FreeHand, QuarkXPress, and Adobe's Photoshop and Illustrator strengthened the Mac's position as a graphics computer and helped to expand the emerging desktop publishing market.
Document 9: New Coke: New Coke was the unofficial name for the reformulation of Coca - Cola introduced in April 1985 by the Coca - Cola Company to replace the original formula of its flagship soft drink Coca - Cola (also called Coke). In 1992, it was named Coke II.
Document 10: Diet drink: The beginning of the diet drink or refreshment era was in 1952, when Kirsch Bottling in Brooklyn, New York launched a sugar - free ginger ale called No - Cal. It was designed for diabetics, not dieters, and distribution remained local. Royal Crown Cola placed an announcement in an Atlanta newspaper in 1958 announcing a diet product, Diet Rite. In 1962, Dr Pepper released a diet (etic) version of its soft drink, although it sold slowly due to the misconception that it was meant solely for diabetic consumption. In 1963, The Coca - Cola Company joined the diet soft drink market with Tab, which proved to be a huge success. Tab was originally sweetened with cyclamates and saccharin.
Document 11: Coca-Cola: Coca - Cola, or Coke, is a carbonated soft drink produced by The Coca - Cola Company. Originally intended as a patent medicine, it was invented in the late 19th century by John Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca - Cola to its dominance of the world soft - drink market throughout the 20th century. The drink's name refers to two of its original ingredients, which were kola nuts (a source of caffeine) and coca leaves. The current formula of Coca - Cola remains a trade secret, although a variety of reported recipes and experimental recreations have been published.
Document 12: Aspen Soda: Aspen Soda was an apple-flavored soft drink sold across the United States by PepsiCo from 1978 until 1982. In 1984, PepsiCo came out with a replacement apple soda under its new Slice line.
Document 13: Manzanita Sol: Manzanita Sol is a brand of apple-flavored soft drinks owned by PepsiCo and is predominant in Mexico. In the United States it is sold in 12-pack cans, 2-liter, and 20-ounce bottles. The drink is known to be available at Walmart, Albertsons, H-E-B, Ralphs, Kmart, Food 4 Less, Jewel-Osco, Dominick's, Target, Vons, Stater Bros., United Supermarkets in the Amarillo and Lubbock, Texas area, and other smaller chains and smaller family run stores. In Latin American countries, Manzanita Sol will compete with The Coca-Cola Company's Manzana Lift. Manzanita Sol is PepsiCo's number two brand in Mexico, with apple being Mexico's second most popular soft drink flavor. It is also very popular in the borderlands such as the El Paso/Juarez border.
Document 14: Macintosh: Raskin was authorized to start hiring for the project in September 1979, and he immediately asked his long-time colleague, Brian Howard, to join him. His initial team would eventually consist of himself, Howard, Joanna Hoffman, Burrell Smith, and Bud Tribble. The rest of the original Mac team would include Bill Atkinson, Bob Belleville, Steve Capps, George Crow, Donn Denman, Chris Espinosa, Andy Hertzfeld, Bruce Horn, Susan Kare, Larry Kenyon, and Caroline Rose with Steve Jobs leading the project.
Document 15: Macintosh: Apple spent $2.5 million purchasing all 39 advertising pages in a special, post-election issue of Newsweek, and ran a "Test Drive a Macintosh" promotion, in which potential buyers with a credit card could take home a Macintosh for 24 hours and return it to a dealer afterwards. While 200,000 people participated, dealers disliked the promotion, the supply of computers was insufficient for demand, and many were returned in such a bad condition that they could no longer be sold. This marketing campaign caused CEO John Sculley to raise the price from US$1,995 to US$2,495 (about $5,200 when adjusted for inflation in 2010). The computer sold well, nonetheless, reportedly outselling the IBM PCjr which also began shipping early that year. By April 1984 the company sold 50,000 Macintoshes, and hoped for 70,000 by early May and almost 250,000 by the end of the year.
ground_truth: the 1980s
sub_queries: Which company first used the "multiple exclusive" event marketing concept? Answer: Pepsi
when did Pepsi change from sugar to corn syrup Answer: the 1980s