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+[House Hearing, 110 Congress] +[From the U.S. Government Publishing Office] + + + + AN UPDATE: PIRACY ON UNVERSITY NETWORKS + +======================================================================= + + HEARING + + BEFORE THE + + SUBCOMMITTEE ON COURTS, THE INTERNET, + AND INTELLECTUAL PROPERTY + + OF THE + + COMMITTEE ON THE JUDICIARY + HOUSE OF REPRESENTATIVES + + ONE HUNDRED TENTH CONGRESS + + FIRST SESSION + + __________ + + MARCH 8, 2007 + + __________ + + Serial No. 110-29 + + __________ + + Printed for the use of the Committee on the Judiciary + + + Available via the World Wide Web: http://judiciary.house.gov + + ------- + + U.S. GOVERNMENT PRINTING OFFICE + +33-812 PDF WASHINGTON DC: 2007 +--------------------------------------------------------------------- +For sale by the Superintendent of Documents, U.S. Government Printing +Office Internet: bookstore.gpo.gov Phone: toll free (866)512-1800 +DC area (202)512-1800 Fax: (202) 512-2250 Mail Stop SSOP, +Washington, DC 20402-0001 + + + + + + + + + + + + + + + + + + + COMMITTEE ON THE JUDICIARY + + JOHN CONYERS, Jr., Michigan, Chairman +HOWARD L. BERMAN, California LAMAR SMITH, Texas +RICK BOUCHER, Virginia F. JAMES SENSENBRENNER, Jr., +JERROLD NADLER, New York Wisconsin +ROBERT C. SCOTT, Virginia HOWARD COBLE, North Carolina +MELVIN L. WATT, North Carolina ELTON GALLEGLY, California +ZOE LOFGREN, California BOB GOODLATTE, Virginia +SHEILA JACKSON LEE, Texas STEVE CHABOT, Ohio +MAXINE WATERS, California DANIEL E. LUNGREN, California +MARTIN T. MEEHAN, Massachusetts CHRIS CANNON, Utah +WILLIAM D. DELAHUNT, Massachusetts RIC KELLER, Florida +ROBERT WEXLER, Florida DARRELL ISSA, California +LINDA T. SANCHEZ, California MIKE PENCE, Indiana +STEVE COHEN, Tennessee J. RANDY FORBES, Virginia +HANK JOHNSON, Georgia STEVE KING, Iowa +LUIS V. GUTIERREZ, Illinois TOM FEENEY, Florida +BRAD SHERMAN, California TRENT FRANKS, Arizona +ANTHONY D. WEINER, New York LOUIE GOHMERT, Texas +ADAM B. SCHIFF, California JIM JORDAN, Ohio +ARTUR DAVIS, Alabama +DEBBIE WASSERMAN SCHULTZ, Florida +KEITH ELLISON, Minnesota +[Vacant] + + Perry Apelbaum, Staff Director and Chief Counsel + Joseph Gibson, Minority Chief Counsel + ------ + + Subcommittee on Courts, the Internet, and Intellectual Property + + HOWARD L. BERMAN, California, Chairman + +JOHN CONYERS, Jr., Michigan HOWARD COBLE, North Carolina +RICK BOUCHER, Virginia TOM FEENEY, Florida +MARTIN T. MEEHAN, Massachusetts LAMAR SMITH, Texas +ROBERT WEXLER, Florida F. JAMES SENSENBRENNER, Jr., +MELVIN L. WATT, North Carolina Wisconsin +SHEILA JACKSON LEE, Texas ELTON GALLEGLY, California +STEVE COHEN, Tennessee BOB GOODLATTE, Virginia +HANK JOHNSON, Georgia STEVE CHABOT, Ohio +BRAD SHERMAN, California CHRIS CANNON, Utah +ANTHONY D. WEINER, New York RIC KELLER, Florida +ADAM B. SCHIFF, California DARRELL ISSA, California +ZOE LOFGREN, California MIKE PENCE, Indiana + + + Shanna Winters, Chief Counsel + + Blaine Merritt, Minority Counsel + + + + + + + + + + + + + + + + + + + + + + + + + C O N T E N T S + + ---------- + + MARCH 8, 2007 + + Page + + OPENING STATEMENT + +The Honorable Howard L. Berman, a Representative in Congress from + the State of California, and Chairman, Subcommittee on Courts, + the Internet, and Intellectual Property........................ 1 +The Honorable Howard Coble, a Representative in Congress from the + State of North Carolina, and Ranking Member, Subcommittee on + Courts, the Internet, and Intellectual Property................ 3 +The Honorable John Conyers, Jr., a Representative in Congress + from the State of Michigan, Chairman, Committee on the + Judiciary, and Member, Subcommittee on Courts, the Internet, + and Intellectual Property...................................... 4 +The Honorable Brad Sherman, a Representative in Congress from the + State of California, and Member, Subcommittee on Courts, the + Internet, and Intellectual Property............................ 5 + + WITNESSES + +Mr. Cary H. Sherman, President, Recording Industry Association of + America, Washington, DC + Oral Testimony................................................. 6 + Prepared Statement............................................. 9 +Mr. John C. Vaughn, Executive Vice President, Association of + American Universities, Washington, DC + Oral Testimony................................................. 13 + Prepared Statement............................................. 14 +Mr. Gregory J. Marchwinski, President and Chief Executive + Officer, Red Lambda, Longwood, FL + Oral Testimony................................................. 17 + Prepared Statement............................................. 20 +Mr. Jim Davis, Associate Vice Chancellor for Information + Technology, University of California, Los Angeles, CA + Oral Testimony................................................. 35 + Prepared Statement............................................. 36 + + APPENDIX + Material Submitted for the Hearing Record + +Prepared Statement of the Honorable Stephen I. Cohen, a + Representative in Congress from the State of Tennessee, and + Member, Subcommittee on Courts, the Internet, and Intellectual + Property....................................................... 63 +Prepared Statement of the Honorable Sheila Jackson Lee, a + Representative in Congress from the State of Texas, and Member, + Subcommittee on Courts, the Internet, and Intellectual Property 63 +Prepared Statement of the Honorable Lamar Smith, a Representative + in Congress from the State of Texas, Ranking Member, Committee + on the Judiciary, and Member, Subcommittee on Courts, the + Internet, and Intellectual Property............................ 67 +GAO Study of Colleges submitted by the Honorable Howard L. + Berman, a Representative in Congress from the State of + California, and Chairman, Subcommittee on Courts, the Internet, + and Intellectual Property...................................... 68 +Dear Colleague Letter, Curbing Student Digital Piracy on College + Computer Networks.............................................. 70 +Top schools receiving the highest volume of DMCA copyright + infringement notices from the RIAA beginning in September 2006 + through mid-February 2007...................................... 72 +Additional material submitted by John C. Vaughn, Executive Vice + President, Association of American Universities, Washington, DC 73 +Letter from Dan Glickman, Chairman and Chief Executive Officer, + Motion Picture Association of America, Washington, DC.......... 75 + + + AN UPDATE: PIRACY ON + UNVERSITY NETWORKS + + ---------- + + + THURSDAY, MARCH 8, 2007 + + House of Representatives, + Subcommittee on Courts, the Internet, + and Intellectual Property, + Committee on the Judiciary, + Washington, DC. + The Subcommittee met, pursuant to notice, at 2:57 p.m., in +Room 2141, Rayburn House Office Building, the Honorable Howard +Berman (Chairman of the Subcommittee) presiding. + Staff present: Perry Apelbaum, Staff Director and Chief +Counsel; Joseph Gibson, Minority Chief Counsel; Shanna Winters, +Minority Counsel; David Whitney, Minority Counsel; and Rosalind +Jackson, Professional Staff Member. + Mr. Berman. This hearing of the Subcommittee on Courts, the +Internet, and Intellectual Property will come to order. + I apologize that we are an hour late; that is the bad news. +The good news is we won't be interrupted by votes during this +hearing. + I would like to begin by welcoming everyone to the hearing, +a hearing we have entitled, ``An Update: Piracy on University +Networks.'' + And in particular, I want to take a few moments to extend +my warm regards to the Ranking Member of the Subcommittee, +Howard Coble. I had the privilege and the pleasure of working +with Howard when I was Ranking Member and he was Chairman of +this Subcommittee a few years ago. Somehow things got reversed, +but the one thing I remember was how fairly he treated me and +how well I thought we worked together. And I look forward to us +continuing to work together. + Our first hearing, Howard was at a funeral of one of our +colleagues and so he wasn't here. And I am really looking +forward to these next 2 years working with him. + I am pleased that the other Members and the Chairman of our +Committee are here. + I am going to skip some of my opening statement but not all +of it. + There is little debate about piracy's devastating impact on +the economy. In 2005, worldwide piracy cost the motion picture +industry $18.2 billion; the sound recording industry, over $4.5 +billion. That is real money. + Currently, there are multiple causes of piracy, and +universities are not the sole problem. But I am concerned with +a 2006 study conducted by the LEK Consulting Group, which +attributed 44 percent of the motion picture industry's domestic +piracy losses to student piracy, a loss of over half a billion +dollars. + That percentage seemed high to me, especially in light of +many universities claims that they actively combat piracy. I +had hoped my request to the GAO, with Congressman Lamar Smith, +that asked for a study examining the scope of piracy and the +universities' responses to it, would help to quantify the +problem. + I can only assume that fear of being held accountable for +their answers, plus discouragement from the American Council on +Education, prevented 50 percent of the schools surveyed from +responding. + The Joint Committee on Higher Education and Entertainment +Communities believe that curbing piracy at universities require +a multi-part solution: Education, enforcement, technological +improvements and affordable legal alternatives to illegal +downloading. + Many universities have taken these varied approaches to +curbing piracy. We are going to hear from some of them today. + Unfortunately, many schools have turned a blind eye to +piracy. I don't doubt that there are legitimate issues that +universities must grapple with, including privacy and cost +concerns. However, when a university, such as Purdue, tells the +AP that it rarely even notifies students accused by the RIAA +because it is too much trouble to track down alleged offenders, +such action is not acceptable. + We invited a representative of Purdue to attend today, in +part, to thank them for their participation in the GAO study +and to explain the school's policy, and someone accepted but +they later declined. Even after receiving over 1,000 complaints +this year, the second most notices received by any university, +Purdue still maintains that its students are not repeat +offenders. + Compounding the problem, much of the piracy takes place on +universities' local area networks, LANs, a place that, unlike +the Internet, only universities can access and control. Since +universities are the only parties that can monitor file-sharing +over their LANs, shouldn't they bear some responsibility for +monitoring piracy that takes place over their networks? + The RIAA released a list of the top 25 schools that +received the most music theft complaints. Upon the dubious +distinction of receiving first place on the RIAA's list, Ohio +University stiffened its policy and now refers students to the +campus police on the first offense. I suppose a list, such as +the RIAA list, motivates schools to take action through the +embarrassment of negative publicity, and to that end, the +Subcommittee would be interested in seeing the MPAAs top 25 +list. + I would like to see the new list 6 months from now also +with the hope they will effect a change from the schools +currently listed. And while I am at it, I will be asking the +GAO for a list to add to the record of the schools that refused +to comply with the GAO study. + The Subcommittee has been looking at the university piracy +issue for a number of years now, and the scope of the problem +may require other Committees, such as Education, to engage on +the issue as well. + In addition, individual Members, such as Majority Leader +Hoyer, and I, and Lamar Smith, and Mary Bono, have explored +both legislative--Bob Goodlatte as well--legislative and non- +legislative options for encouraging universities to stop +piracy. + However, when I hear responses, such as Purdue's, to the +piracy problem, I am concerned that current law isn't giving +universities enough incentive to stop piracy. + The statistics demonstrate that students engage in rampant +piracy, and while Congress has given universities many +exemptions from copyright liability, it might be time to +condition some of those exemptions on action taken by +universities to address the piracy problem. + Perhaps the most ironic issue is that many universities +expect others to respect and protect their intellectual +property rights to scholarly works and inventions but seem to +disregard or close their eyes to the theft of the creative +works of others. + Of all the parties involved in the piracy problem, +universities are in a unique position to help shape the moral, +legal and responsible behavior of today's youth. I believe they +must become partners in ensuring that creators receive +compensation for the works that students enjoy. + I am now pleased to recommend my friend and my partner in +all of this, the Ranking Member, Mr. Coble. + Mr. Coble. Thank you, Mr. Chairman. As you said, +unfortunately, I missed the first hearing because of Dr. +Norwood's funeral. + Thomas Wolfe, a great man of letters and native North +Carolinian, once wrote a novel, Mr. Chairman, entitled, ``You +Can't Go Home Again.'' Well, with apologies to my fellow Tar +Heel I am back home. I have always regarded this Subcommittee +as my legislative home, and I am indeed pleased to be back with +you, Mr. Chairman. + And I thank the distinguished Ranking Member from Texas for +having named me the Ranking Republican. + Mr. Chairman, you were a tremendous asset to this +Subcommittee when I had the privilege to serve as Chairman and +you the Ranking Member. The bipartisan nature of the +Subcommittee is one of the great institutional attributes and +explains why we accomplished a good deal during those 6 years +we were together. I have no doubt that we will accomplish much +more under your stewardship. + You may remember, Mr. Chairman, back in those days, many +people in this town referred to this Subcommittee as the Howard +and Howard Show or some called it the Howie and Howie Show. I +received a telephone call last week from a reporter from a wire +service, known to all of you, and she said, ``We are looking +forward to the return of the Howard and Howard Show.'' +[Laughter.] + So we have some supporters still left, Mr. Chairman. + But on to the subject at hand. While I have not served on +the Subcommittee for the past 4 years, I have remained +intensely interested in its work. One of the priorities for the +Subcommittee under Chairman Smith and Chairman Berman, as the +Ranking Member then--he was here earlier but he had to leave-- +was to raise awareness about the impact of student digital +piracy on campuses and to encourage efforts among persons of +good will to adopt effective practices to combat such theft. + Indeed, this issue has been a bipartisan priority, and I +commend you, Mr. Chairman, and Mr. Smith. I think you all +conducted three hearings during the past two Congresses on this +very subject matter. + To those who grew up listening to 45s, 78s and LPs, the +erosion of respect for intellectual property rights and the +notion that something of value can be perfectly copied, +``uploaded,'' and distributed an infinite number of times +across the public Internet or a private local area network +without compensating the creator of the work seems fun and +fundamentally unfair. + The ability to do something is not commensurate with the +right to do it. And those who have the ability to prevent such +behavior have a moral, ethical and I believe legal obligation +to do so. + Mr. Chairman, we have before us, as you pointed out, a +diverse panel of witnesses. They will soon present to the +Members of this Subcommittee testimony that addresses the +extent of the theft that is occurring on college campuses, the +range of steps universities have taken or, in the alternative, +are refusing to take to combat this epidemic of piracy and +technological measures available today that may help staunch +the massive uncompensated hemorrhaging of copyrighted works +attributable to student digital piracy. + That concludes my opening remarks, and I look forward to +working with you and the other Subcommittee Members for the +next 2 years. + Mr. Berman. Well, thank you very much, and thank you for +those kind words, which you forgot to add that some people used +to refer to you as Howard the Good and me as Howard the Bad. +[Laughter.] + I am now pleased to recognize the Chairman of the House +Judiciary Committee, Mr. Conyers. + Mr. Conyers. Thank you very much, Mr. Chairman. I commend +you and the previous Subcommittee Chairman of this Committee +for their diligent, continued attention to the subject matter +at hand. + We have these hearings to show everyone involved that we +take this issue very seriously. Despite its importance, there +remains a disconnect between the problem and an effective +solution, because piracy on university campuses is still +rampant and widespread. We are having a problem, obviously, and +we have to strike the right balance between stemming illegal +downloading and preserving academic freedoms and privacy. + On the one hand, there are, unfortunately, too many schools +who have done little or nothing to address this problem. These +schools claim that efforts to stamp out piracy infringe on +academic freedom and potentially violate a student's privacy. + In addition, some universities see no incentive and no +benefit to trying to police illegal piracy. This to me is an +unacceptable response. + On the other hand, many schools feel they have a strong and +effective program and are doing everything they can to stamp +out piracy. I have been checking in the State of Michigan. Two +universities, the University of Michigan and Michigan State +University, have detailed policies and practices that both +educate students and sanction violators. + These universities feel that they are doing hard work to +stop the problem, but they are not willing to police or monitor +their students and want to preserve the freedom and unfettered +access that higher education institutions represent. + And I think that is what brings us here. There are more +approaches being used. There is new technology emerging. We +hope to hear more about it. + But it is clear that we cannot allow universities to do +little or nothing. Campus piracy doesn't just harm the +copyright owners; it harms the universities as well. Illegal +use of peer-to-peer networks can lead to invasions of student +privacy, viruses and other potential security threats to the +university's network. It uses bandwidth that could be used for +legitimate purposes. + And so we are having this hearing because we are serious +about the problem. I commend the Chairman and the Ranking +Member in this endeavor and join in welcoming the witnesses. + Thank you, sir. + Mr. Berman. We would like to move as soon as possible to +the witnesses, only because we are starting so late, but +Congressman Sherman is recognized for an opening statement. + Mr. Sherman of California. Business ethics education starts +with undergraduate education. I believe that the leaders of the +WorldComs and Enrons of the future will be educated at those +schools that deliberately facilitate the theft of intellectual +property. + I yield back. + Mr. Berman. I thank the gentleman. + I think there are no other people on my side who want to +make an opening statement. I don't know if there is anyone on +the minority side that wishes to, but, if not, we will go to +our---- + Mr. Coble. Mr. Chairman, may I have a unanimous consent +request to introduce into the record---- + Mr. Berman [continuing]. Sure. The gentleman is recognized. + Mr. Coble [continuing]. The statement by Mr. Smith, the +Ranking Member of the full Committee and the dear colleague to +Members of the IP Subcommittee, dated March 6, 2007, and the +chart to identify the 25 schools that have received the highest +number of copyright infringement notices. + Mr. Berman. In the music area, yes. Without objection, that +will be included. + [The information referred to is available in the Appendix.] + Mr. Berman. Our first witness is Cary Sherman, known to +many of us. He is president of the Recording Industry +Association of America. As such, he coordinates the industry's +legal, policy and business objectives and his responsibilities +include technology, licensing enforcement and government +affairs. + In addition, and of particular relevance to this hearing, +Mr. Sherman co-chairs the Joint Committee of the Higher +Education and Entertainment Communities. + Mr. Sherman received his B.A. from Cornell University and +his J.D. from Harvard Law School. + Sort of in the hot seat, I guess, for these purposes, John +Vaughn is executive vice president of the Association of +American Universities. Appointed in October 1996, he has +specific responsibilities for intellectual property, +information technology, research libraries and scholarly +communication. + Dr. Vaughn received his B.A. from Eastern Washington State +College and his Ph.D. from the University of Minnesota. + Our next witness is Gregory Marchwinski. He is the +president, founder and CEO of Red Lambda, Incorporated, a +company that markets collaborative grid technology, initially +developed at the University of Florida, to control file-sharing +on both peer-to-peer and local area networks. + Mr. Marchwinski was formerly the executive manager of Sun +Microsystems. He earned his B.S. from Carnegie Mellon +University and his M.B.A. from Rollins College, School of +Business Administration. + And the final witness is from my hometown. He has to leave +at 4:30 to catch a flight to L.A. If he is planning to catch +the 5:52, he will not make it. [Laughter.] + Jim Davis is both the associate vice chancellor of +information technology and the chief information office at +UCLA. In those capacities, Mr. Davis is responsible for the +school's technology planning oversight and coordinates the +school's IT policy. He received his M.S. and Ph.D. from +Northwestern University. + There were press reports on the notices received by UCLA. I +would like to confirm that the reason you, Mr. Davis, were +asked to testify is because, as compared to many schools, you +are a leader in trying to address the piracy problem. + Your written statements will all be made part of the record +in its entirety. I would ask you to summarize your testimony in +5 minutes or less. There is a timing light at the table, as +many of you know. When 1 minute remains, the light will switch +from green to yellow and then red when the 5 minutes are up. + We welcome you. + Mr. Sherman, why don't you begin. + + TESTIMONY OF CARY SHERMAN, PRESIDENT, RECORDING INDUSTRY + ASSOCIATION OF AMERICA, WASHINGTON, DC + + Mr. Sherman. Thank you, Chairman Berman, Ranking Member +Coble, Chairman Conyers and Members of the Subcommittee. Thank +you very much for holding this hearing today. + This hearing will be the fourth conducted in as many years +on the important topic of piracy on college campuses and the +bipartisan commitment of this Subcommittee to address the issue +of piracy where it is most rampant is appreciated by untold +numbers of creators whose future depends on a legitimate +digital marketplace. + Progress has been made on this issue but not nearly enough. +A recent study found that more than half of college students +download music and movies illegally, and according to NPD, a +market research firm, college students accounted for more than +1.3 billion illegal music downloads in 2006. + The college students surveyed by NPD reported that more +than two-thirds of all the music they acquired was done +illegally. + The theft of music simply cannot be justified. We have +transformed our business so that music is now available +everywhere and anywhere, all the time. Whether online or on +mobile phones, whether by download or subscription service, +music has never been as accessible to fans as it is right now. +And, in fact, our studies show that more music is being +acquired than ever but less and less of it is being paid for. + The ongoing piracy on campus is particularly frustrating, +given all that we have done to address this issue. We have met +personally with hundreds of university administrators. We have +provided both instructional material and educational resources +to help deter illegal downloading. We commissioned marketing +campaigns in which students developed communication strategies +to deter their peers from illegal downloading, and we are +running their ads in student newspapers. We have spoken out at +congressional hearings. + Working collaboratively and productively through the Joint +Committee of the Higher Education and Entertainment +Communities, we have brought to the attention of schools +network technologies that can inhibit illegal activity. We have +licensed legitimate music services at steeply discounted rates +for college students and helped to arrange partnership +opportunities between universities and legitimate services. + We have stepped up our notice program to alert schools and +students of infringing activity. And we have, as a last resort, +brought suit against individual file traffickers. + On behalf of its member labels, the RIAA announced last +week a new round of lawsuits, which include 400 students at 13 +colleges and universities around the country. We have also +introduced a new program in which we encourage university +administrators to pass our pre-lawsuit settlement notices on to +students so that they have an opportunity to settle at lower +cost before suit is actually filed and becomes a matter of +public record. + Lawsuits have always been a last resort for us, but +deterrence is an essential element in any enforcement program, +and it does make a difference. + It doesn't have to be like this. We take this opportunity +to once again ask schools to work with us productively to +address a problem that affects us all. First, we ask schools to +seriously consider implementing a network technical solution, +like Red Lambda's cGRID or Audible Magic's CopySense, to block +or filter illegal P2P traffic without impinging on student +privacy. + Second, we ask them to offer their students legitimate +online services, like the ad-based Ruckus, that is free to +users. + Third, we ask them to truly enforce the law and their own +policies against infringement for activity occurring both over +the Internet and over the school's closed local area networks. +This means ensuring swift and meaningful punishment when +caught, not merely warnings which serve only as one free pass. + Of course, we also ask them to continue any educational +initiatives and remind them of resources available through our +industry and the joint committee. + We also ask them to consider, what are you doing to prepare +your students for the digital future? This is not just about +music and movies. This is about actively educating students on +the rights and wrongs of online activity. + The transition from physical to digital has completely +altered the way we live our lives. Shouldn't these changes be +reflected in schools' message to students? Colleges are charged +with educating our citizens. Isn't it essential that they +prepare them to use appropriately the technology that will fill +their lives? + If schools require more personal incentive to teach, +consider the dozens of hacking incidents of the past few years +in which IDs, reports and confidential records were stolen from +school servers. None of us can afford to waste a teachable +moment. + And, by the way, I was delighted to read the testimony of +Jim Davis at UCLA where he explained that this is precisely how +they are viewing this issue. But what about the other 3,000 +schools in the country? + We invite colleges and universities to work with us to help +reduce the need for lawsuits like the ones we initiated last +week. We invite them to reclaim the integrity, efficiency and +legal use of their networks. We invite them to safeguard the +value of intellectual property that defines them. And we invite +them to step up as moral leaders to ensure that their students +understand that stealing online is still stealing and to teach +them how to be responsible citizens in the digital world. + Thank you. + [The prepared statement of Mr. Sherman follows:] + Prepared Statement of Cary Sherman +[GRAPHIC(S) NOT AVAILABLE IN TIFF FORMAT] + + + Mr. Berman. Thank you very much. + John Vaughn? + + TESTIMONY OF JOHN C. VAUGHN, EXECUTIVE VICE PRESIDENT, + ASSOCIATION OF AMERICAN UNIVERSITIES, WASHINGTON, DC + + Mr. Vaughn. Mr. Chairman, Ranking Member Coble, Members of +the Subcommittee, I am testifying on behalf of AAU, the +American Council on Education, the National Association of +State Universities and Land-Grant Colleges and EDUCAUSE, and we +appreciate this opportunity for me to be in the hot seat and to +discuss the work of the higher education community on illegal +file-sharing. + We do take this problem very seriously. Illegal file- +sharing is unacceptable and challenges our obligation to +educate students about the legal and ethical behavior that we +hope to impart to them to make them good citizens. + Five years ago, we joined with RIAA and MPAA to form the +Joint Committee of the Higher Education and Entertainment +Communities. Let me note just a few of the activities that have +been carried out since that time. + We distributed a white paper on the legal aspects of camps +peer-to-peer file-sharing to 3,600 colleges and universities, +and we updated and redistributed that paper last fall. We +issued a report to colleges and universities on network +management technologies that might assist in reducing illegal +file-sharing. We distributed a report on legitimate online +digital delivery services. Then we worked to bring together +those services with universities in pilot programs. We reported +on effective policies and practices identified by universities +themselves for combating illegal piracy. + Just last fall, we organized a meeting of campus IT +experts, entertainment industry officials and commercial +technology vendors to take an updated look at existing +technologies that might be effective in blocking or filtering +illegal peer-to-peer. These efforts and others have produced +considerable progress. Now, over 80 percent of colleges and +universities have institutional policies specifically +addressing peer-to-peer file-sharing. Over 70 percent of +institutions shape bandwidth by type of traffic to limit +possible illegal file-sharing. + Between 2004 and 2005, the number of universities engaged +in legitimate digital delivery services nearly doubled. Ruckus +Networks, Inc. announced just last week a 33 percent growth in +subscribers in just the 6 weeks after it made available for any +college student free music if they have a valid ``edu'' e-mail +account. Ruckus now draws several hundred thousand students +from more than 900 colleges and universities. This follows a +move to an advertising-based business model prompted by data +that was developed by the University of North Carolina, which +was working with Ruckus and other vendors in pilot projects. + Yet, it is fair to ask, why is the problem still existing +on campus? First, I should note that illegal peer-to-peer file- +sharing is a ubiquitous problem; it is not unique to higher +education. Students come to college with file-sharing practices +already well-engrained. File-sharing is a widespread activity +on commercial networks, collectively serving far greater +numbers of customers than the 17 million college students we +serve. + This is not an excuse for higher education but simply to +point out that illegal file-sharing is a widespread problem +that no sector has been able to eliminate. But I would assert +categorically that no sector has put in more time, effort or +money in combating illegal file-sharing than has higher +education. + The rapidly growing use of legitimate peer-to-peer provides +a major technological challenge. It is increasingly critical on +campus to be able to distinguish between legitimate and +illegitimate peer-to-peer. Blocking and filtering technologies +that cannot make that distinction or require reading content to +do so simply won't work on campus. + So where do we go from here? Let me identify three +immediate actions. In the area of technology, we formed a new +technology group to work commercial vendors and entertainment +industry representatives to foster new technologies designed to +meet campus needs and their networks. + In education, we have convened a group of campus officials +to work with RIAA to revise a video they created for +orientation last year to try to preserve a strong message and +create a product that will be widely up-taken by our campuses. + For university policies, we will conduct a broad survey of +colleges and universities to develop a set of refined best +practices to provide guidance to those institutions. + These specific actions will be carried out against a +backdrop of continued discourse and information sharing within +higher education and continued collaboration with the +entertainment industry. + So I welcome Cary Sherman's invitation to us. We intend to +follow through and continue our collaborations. + There is no magic bullet, but we will continue to combat +this problem by seeking to understand better what does work on +campus and creating new tools to assist in our ongoing efforts. + Thank you. + [The prepared statement of Mr. Vaughn follows:] + Prepared Statement of John C. Vaughn + Mr. Chairman and Members of the Subcommittee, I appreciate this +opportunity to discuss the work of the higher education community to +address the problem of illegal peer-to-peer (P2P) file sharing on +college and university campuses. Higher education institutions and the +national associations to which they belong take this continuing problem +very seriously. Illegal behavior of any sort is not acceptable, and +that includes illegal P2P file sharing. Beyond taking actions to +prevent or punish illegal activity, higher education institutions have +an obligation to educate students about legal and ethical behavior as +part of preparing them to be good citizens. Moreover, as both producers +and consumers of intellectual property, higher education has a direct +interest in promoting respect for intellectual property and copyright +law.\1\ +--------------------------------------------------------------------------- + \1\ In 2005, AAU joined with the Association of Research Libraries, +the American Association of University Presses, and the Association of +American Publishers to produce Campus Copyright Rights and +Responsibilities: A Basic Guide to Policy Considerations, which was +broadly distributed to colleges and universities (available at http:// +www.aau.edu/reports/Rights--and--Responsibilities--2005.pdf). +--------------------------------------------------------------------------- + Accordingly, when the higher education community was approached +five years ago by the Recording Industry Association of America (RIAA) +and the Motion Picture Association of America (MPAA) about their +concerns with campus P2P file sharing, we were eager to work with them. +Our mutual interest in addressing this concern led to the formation of +the Joint Committee of the Higher Education and Entertainment +Communities, and to the continuation and extension of the efforts that +many colleges and universities already had begun to address these +issues. Over the ensuing years, we have carried out a number of +activities under the aegis of the Joint Committee designed to reduce or +eliminate illegal P2P file sharing on college and university campuses. +I have attached a list of actions taken by higher education since the +formation of the Joint Committee; I will highlight here a few of those +projects: + +White paper: in 2003, distributed a white paper on + the legal aspects of campus P2P file sharing, which was updated + and re-distributed last year, + + Network management technologies: distributed a report + on technologies that may assist in reducing unauthorized file + sharing, + + Legitimate online digital delivery services: + identified and reported on newly formed legitimate online + digital delivery services, and launched pilot project to bring + together legitimate services and universities, + + University best practices: distributed a paper + documenting university policies and practices for addressing + unauthorized file sharing, based on a survey of major + universities, + + Student education: cooperated with RIAA to review and + distribute a video developed by RIAA for use in college + freshman orientation sessions, + + Technology evaluation: organized a meeting of + university officials, entertainment industry representatives, + and network technology vendors to discuss and evaluate current + technologies that might be used to block or filter illegal P2P + file sharing. + + This meeting to evaluate network technologies, held last October, +identified a number of limitations to those products, which were +acknowledged by both university and entertainment industry participants +and pointed to the value of universities working with technology +vendors to develop technology applications adapted for higher education +institutions rather than trying to force-fit products developed for +other purposes. Therefore, we have established a new University Task +Force on Requirements for Filtering Networks, which will work with +entertainment industry officials and technology vendors to evaluate +existing technologies and promote the development of new applications +to improve campus control of network operations, particularly the +unauthorized distribution of copyrighted content. This group is +expected to have a report later this spring, and we hope that its +findings will lead to cost-effective technological solutions +universities can use to block or filter unlawful content traveling over +their networks. + Over the course of the five years since the formation of the Joint +Committee, there have been numerous communications with campuses about +the problem of illegal P2P file sharing and actions that can be taken +to address it. These communications have taken the form of letters to +campuses, presentations at meetings of national higher education +organizations, and informal sharing of practices by colleagues across +institutions. + In addition to actions taken within the higher education community, +I should mention the impact of RIAA's lawsuits. Since September 2003, +the recording industry has filed more than 1,000 lawsuits against +students at over 130 universities and colleges. University +administrators recognize the right and responsibility of copyright +owners to defend their content against infringement by lawsuits, when +necessary; they also recognize that one effect of these lawsuits is to +send a clear message to students that they are not operating within a +protected bubble on campus, that illegal P2P file sharing constitutes +copyright infringement, and that they are liable for such activity. + Last week, RIAA announced a new round of lawsuits, which includes +400 students and 13 higher education institutions. This campaign also +will provide a ``pre-notice plan'' that allows alleged infringers to +settle claims before a formal lawsuit is filed. A letter to colleges +and universities from RIAA President Cary Sherman was transmitted +broadly across the higher education community in a transmittal from +David Ward, President of the American Council on Education. + What has been the impact of this set of activities? It is clear +that a great deal of progress has been made. I think it is safe to say +that five years ago, few university administrators were aware of P2P +file sharing technologies, the use of these technologies by students +and the illegality of much of that use, and the implications of P2P +file sharing for university networks. Although virtually all colleges +and universities have long-standing campus policies governing the +appropriate use of copyrighted works, many of these institutions had +not updated and adapted those policies to the digital revolution +generally and to P2P file sharing specifically. + All that has changed. The 2006 Campus Computing Survey \2\ +indicates that over 80 percent of colleges and universities have +institutional policies that specifically address P2P file sharing. A +2005 EDUCAUSE survey \3\ indicated that 73 percent of institutions +surveyed shape network bandwidth by type of traffic to limit possible +illegal P2P activity. Although more effective in identifying large +movie files than smaller music files, this technology nonetheless was +identified at last October's technology meeting as the most feasible +current approach for addressing P2P file sharing. +--------------------------------------------------------------------------- + \2\ Kenneth C. Green, Campus Computing 2006: The 17th National +Survey of Computing and Information Technology in American Higher +Education, December, 2006, The Campus Computing Project, P.O. Box +26242, Encino, CA. 91426-1242, www.campuscomputing.net. + \3\ Brian L. Hawkins and Julia A. Rudy, EDUCAUSE Core Data Service: +Fiscal Year 2005 Summary Report, November, 2006, EDUCAUSE, +www.educause.edu. +--------------------------------------------------------------------------- + The EDUCAUSE survey also indicated that the number of universities +engaging legitimate online digital delivery services had nearly doubled +over the course of one year. Although the absolute number of +institutions using these services remains small, this one-year growth +is a very encouraging trend for a business venture that is itself only +a few years old; the figures presented here were reported as of +February 2006, only 15 months after the first such campus-based system +was announced. Moreover, the engagement of legitimate digital delivery +services is greater among larger institutions: 20 percent of research +universities offer a legal digital delivery service, and more than half +are in the process of engaging a service or actively considering doing +so. Just last week, Ruckus Networks announced a 33 percent growth in +subscribers to its college-only multimedia service in the six weeks +since its announcement January 22 that its multimedia digital delivery +service would be available free to any college student with a valid +``edu.'' email account. The free delivery service, made possible by an +advertising-supported business model, has drawn students from more than +700 colleges and universities to the Ruckus program. + Given the considerable efforts from both the higher education and +entertainment communities, why does illegal P2P file sharing persist as +a problem? What barriers exist to greater progress in reducing or +eliminating this activity? First, I should note that this is a +ubiquitous problem, not one unique to higher education. Students +increasingly come to college with P2P file sharing experiences already +well ingrained. Moreover, P2P file sharing is wide-spread on the +commercial networks serving a great many more customers that the +roughly 17 million colleges students served by higher education. This +is not to excuse higher education but simply to point out that illegal +file sharing is a wide-spread problem that no sector has been able to +eliminate. But I also know of no sector that has put more time, money, +and effort into combating illegal file sharing than has higher +education. + Yet cost can be a limiting factor in addressing P2P file sharing. +at last October's technology meeting, the chief information officer of +a major research university estimated that the cost to implement one +proposed filtering technology would be over $1 million initially, with +annual licensing fees of approximately $250,000. Such costs represent a +serious financial challenge for colleges and universities, particularly +at a time when we are trying to address the issue of rising costs of +attendance for students. + In addition, university policies governing academic freedom and +student privacy come into play as necessarily limiting factors. It is +essential for colleges and universities to maintain an open, unfettered +environment for discussion, debate, and dissemination of information. +Both research and educational programs increasingly use P2P +technologies for exchange of information. Moreover, the adoption of +legitimate P2P technologies and uses is expanding beyond higher +education into the federal government and commercial sectors. NASA is +using BitTorrent to distribute images and animations of the planet +through its ``Visible Earth'' program; interestingly, it includes an +answer in its Frequently Asked Questions to the following: ``I thought +P2P and Filesharing were illegal!'' (http://visibleearth.nasa.gov/ +faq.php). The National Science Foundation is funding the Ockham digital +library project, a P2P-based system linking digital libraries, and it +is clear that P2P applications will play a growing role in the +distributed digital libraries of the future. Warner Brothers announced +last year its intention to use BitTorrent to distribute movies and +television shows. + The rapid development of P2P applications supporting research and +education will play an expanding role in this country's efforts to stay +at the forefront of competitiveness and innovation, a goal for which +there is strong bipartisan support in Congress. + The use of P2P technologies for legitimate purposes heightens the +importance of being able to differentiate legitimate and illegitimate +uses for any technologies intended to block or filter illegitimate P2P +file sharing. However, given the current state of technology, it can be +difficult if not impossible to differentiate legitimate from +illegitimate uses of P2P technologies without invading the privacy of +personal transactions by reading content. That is something most of our +institutions understandably refuse to do as a matter of principle. + So where do we go from here? What are the projected activities to +be undertaken by the higher education community? First, as noted above, +we have formed a new university technology group which will work with +the entertainment industry and commercial technology vendors to develop +a methodology for improving the ability of campuses to control the +unauthorized acquisition and distribution of copyrighted content. This +methodology will encompass not only content from external sources but +also from local area networks or LANs existing on campus. The results +of this effort will be reported broadly to interested parties within +the commercial technology sector as well as throughout the higher +education community. + Second, we are working with RIAA to consider revisions to the +student orientation video produced last year. The original video +generated criticism both from within higher education and from without, +principally based on perceived inaccuracies or omissions in the message +conveyed with respect to copyright law. We have assembled a group of +campus general counsels and chief information officers to review the +video and the criticisms of it and consider modification that will +address legitimate criticisms while maintaining a strong message to +students. The goal of this exercise is to produce an effective +instrument that will be widely adopted within the higher education +community. + Third, we would like to conduct a survey of a broad selection of +colleges and universities, covering all sectors, to identify what +policies and practices are being used to address illegal file sharing +and, in particular, to identify what procedures seem to be most +effective in reducing illegal file sharing. Through this effort, we +hope to identify an updated and refined set of best practices that can +be widely shared within the higher education community. + Along with these activities, the national higher education +associations will continue to raise the issue of illegal P2P file +sharing with out member colleges and universities and share information +through meetings and written communications. + Considerable progress has been made, both within higher education +and within the new commercial sector of legitimate online digital +delivery services. More work is needed. Our goal is to get as close to +zero illegal transactions as possible, but we are dealing with changing +human behavior; continually developing technologies and new challenges +to them; new and adapting institutional policies and practices; and a +nascent, evolving legitimate digital delivery service sector. These +factors and forces are converging and moving in an encouraging +direction, but they are complex components of the larger digital +revolution; it will take resolve and shared purpose to work toward our +goal. We intend to do precisely that. + + Mr. Berman. Gregory Marchwinski? + + TESTIMONY OF GREGORY J. MARCHWINSKI, PRESIDENT AND CHIEF + EXECUTIVE OFFICER, RED LAMBDA, LONGWOOD, FL + + Mr. Marchwinski. Chairman Berman, Ranking Member Coble and +Members of the Subcommittee, on behalf of my Florida-based +software company, Red Lambda, I thank you for the opportunity +to speak with you today about digital piracy on campuses, a +problem that we, as a company, have been working very hard to +solve. + As you may be aware, Red Lambda's technology was originally +developed at the University of Florida, specifically to combat +illegal file-sharing on its campus housing network. The success +of that technology has been shared with this Committee in prior +testimony. + The two network engineers, along with myself, founded Red +Lambda and have licensed and commercialized the technology +using the name cGRID::Integrity. + Let me be clear about the nature of the problem. Peer-to- +peer file-sharing is a disruptive technology enabled by the +phenomenal growth in broadband access. This is even truer on +university campuses where students have access to far faster +networks than general population. + There are several new technology trends in the peer-to-peer +arena that are cause for concern. In the past, people would +almost always share music and movie files in plain view on the +network. Standard inspection technologies could tell what was +being sent over the network. Recently, however, in an attempt +to avoid detection, peer-to-peer protocols have begun to +encrypt their files during transportation. This lessens the +chance of users getting caught and renders watermarking +technology useless. + Fortunately, Red Lambda anticipated this trend and +developed technology that is not dependent upon packet +inspection and still effective when packets are encrypted. Red +Lambda's approach is focused on the behavior of the peer-to- +peer protocol, not the particular movie or song that is being +transferred. + In addition to encryption, it is important to touch upon a +more technologically subtle issue: Filing sharing on Darknets. +In the university setting, Darknets operate at a local area +network, a level such as in a building or dormitory. When two +or more users on the same local network communicate with each +other, the data never leaves the local area network. + Prior to Red Lambda's technology, this activity remained +largely undetected. Applications like MyTunes and ourTunes +proliferated in this environment. These applications are hacks +on Apple's iTunes system, which permits music to be copied from +one user to another on these local area networks. + cGRID::Integrity's underlying technology approach can +blanket the entire network, including all local area networks. +Darknet file-sharing can be detected and enforcement policies +can be used to monitor and stop these protocols. + Another underlying problem associated with the usage of +peer-to-peer protocols is the distribution of malware, things +like spam, viruses and worms. A 2006 study found that 15 +percent of the sampled executable files on one peer-to-peer +network contain viral code with 52 unique viruses. Given the +virus content, the blocking of peer-to-peer protocols on campus +networks is an important consideration for network security. + With cGRID::Integrity, network administrators can permit +the use of particular peer-to-peer protocols at their +discretion, ensuring a campus environment that stops illegal +file sharers and allows academic freedom to thrive where these +applications are used for legitimate educational purposes. + I would like to stress to the Subcommittee and to the +educational community at large that Red Lambda is absolutely +committed to making the technology available to educational +institutions at a price that is affordable and easily +sustainable for university budgets. We offer a substantial +discount structure for universities and stand ready to offer +group pricing for associations wanting to purchase the +technology for its member schools. + Red Lambda has invested heavily in development areas that +are important to schools so that our cGRID::Integrity solution +can easily install in existing network environments without +necessitating hardware purchases. Red Lambda has created an +interface that universities can use to easily track and +identify offenders. It is no longer a burden to track down file +sharers and identify them. + Schools implementing cGRID::Integrity will benefit on +several fronts, the most important of which promotes +consistency of principle and ethical behavior. Our universities +are one of the countries most influential and prolific sources +of intellectual property. Implementing our technology solution +ensures that schools are spared the embarrassment and ill +opinion associated with the careless disregard for digital +intellectual property rights on their networks. + I have provided in my written testimony a Red Lambda- +created policy guide that can be used by schools to develop +effective peer-to-peer policies. The policy guide also gives +examples of ways that schools can use Red Lambda's +cGRID::Integrity to deliver educational content to the students +and other network users based on our experience. + Chairman Berman, Ranking Member Coble and Members of the +Subcommittee, I would like to thank you for holding this +hearing today and inviting me to speak on Red Lambda's behalf. +I encourage you to exercise your influence to stem the rampant +flow of digital piracy on campuses. + [The prepared statement of Mr. Marchwinski follows:] + Prepared Statement of Gregory Marchwinski +[GRAPHIC(S) NOT AVAILABLE IN TIFF FORMAT] + + + Mr. Berman. Thank you very much. + Jim Davis? + + TESTIMONY OF JIM DAVIS, ASSOCIATE VICE CHANCELLOR FOR +INFORMATION TECHNOLOGY, UNIVERSITY OF CALIFORNIA, LOS ANGELES, + CA + + Mr. Davis. Mr. Chairman and Members of the Committee, I +appreciate the opportunity to appear before the Subcommittee +again. + When I spoke to this panel in 2004, I emphasized how +seriously the University of California and UCLA take illegal +file-sharing and copyright infringement. Over this time, the +University of California has been collectively building on the +experiences of each of its campuses. We remain as concerned as +ever about how best to address digital piracy among college +students. + In 2004, I had described our plans to build a three-faceted +approach involving enforcement, legal services and education, +with the goal of using what we call a teachable moment for +affecting student behavior. We did proceed with these plans and +now refer to the overall strategy as the student life approach +to copyright infringement. + Let me begin my description of the UCLA student life +approach by observing that we continue to see little digital +piracy using our main campus resources. The great majority of +infringement claims sent to UCLA are directed to the +residential halls and, as such, are concentrated in only about +20 percent of our total population, a figure that holds true +across the UC system. + Far more UC students live off campus, making them part of +the vast majority who use commercial Internet service +providers. We, therefore, believe that a student life approach +has the greater potential for impact on the piracy problem and +redirecting skills and undoing perceptions that students bring +to the campus than just focusing on a technological fix for a +small population. + Our quarantine approach is the reactive enforcement part of +our strategy, marrying full DMCA compliance with our campus +judicial process to create this teachable moment. + When a copyright infringement notification is received, the +offending computer is quickly identified, put into quarantine +so that the file-sharing is effectively blocked internally and +externally, while access to on-campus student services is +maintained. Services are restored as a function of the judicial +process. Technology is used to significantly automate it, +bandwidth shaping underpins management at the network level, +technology does not involve monitoring of electronic +communications, which is prohibited by UC presidential policy. + Our primary metric for gauging the success of our strategy +is the rate of repeat offenses. Since 2004, we have received a +total of 813 infringement notifications for our residential +campus population. Only 9 percent have proven to be second-time +offenders, and the percentage of second-time offenders has +remained relatively constant. + Our analysis of both first-and second-offense cases has +provided us with valuable input that we have used to adjust our +judicial responses for both. For example, for second-time +offenders, we recently strengthened the education component by +requiring a technical evaluation of their computers to verify +that the offending materials, along with all file-sharing +software, are removed. This is based on our finding that 60 +percent of students remain ignorant about how file-sharing +software works on their computers. + We also require students to scan all multimedia files on +their computer to evaluate whether they are still at risk. + Sanctions are served in the unnecessary part of the +judicial response. Repeat offenders are generally put on 1 +year's disciplinary probation with any further offense +resulting in suspension. There have been two. We note that the +possibility of not graduating or being rejected from a graduate +school because of illegal file-sharing on an academic record +causes significantly greater anxiety than the threat of paying +fines. + The availability of legal downloading alternatives is the +second facet of the UCLA strategy. The University of California +and the California State University systems formed a consortium +to contract services from digital entertainment providers. +UCLA's ``Get Legal'' campaign has garnered 20 percent +participation from campus residents. However, this is a limited +success story and is particularly disappointing considering the +extensive local marketing efforts we have put forth. + We see several reasons. Foremost, is the incapability of +service with iPods. Downloads are unusable on the majority of +students' portable players. Students are also significantly +confused by legal nuance. For example, they have asked why they +cannot acquire a television program through P2P methods 12 +hours after the program aired when they can legally record the +program as it airs. + The current business models are just not providing good +answers for students yet. Until that changes, further efforts +to promote these services can only make modest differences. + The last and most overarching component of our strategy is +education and awareness. I will only make the point that the +real value of the student life approach we are seeing is the +strengthen of weaving the piracy issue into the larger campus +initiatives about core values and ethics. + In closing, I want to emphasize that it is our student +affairs organization that has taken the lead in integrating +these facets into existing programs. We are encouraged by the +student life focus, and I can reaffirm the fundamental premise +of driving this effort as a student life issue rather than a +technical issue. + I will end with a quote from a February article in our UCLA +newspaper. This is a quote from student who had just gone +through the UCLA disciplinary process: ``Patricia said, after +her disciplinary meeting, she does not intend to illegally file +share again. `It is just like going to a restaurant or store +and eating their food without paying,' she said. `I definitely +see it as wrong now.' '' + I thank you for this invitation to speak. + [The prepared statement of Mr. Davis follows:] + Prepared Statement of Jim Davis + a student-life approach to copyright infringement at ucla + Mr. Chairman and Members of the Committee, I appreciate this +opportunity to appear before the subcommittee today. When I spoke +before this panel in 2004, I emphasized how seriously the University of +California and UCLA take illegal file sharing and copyright +infringement. As creators of intellectual property ourselves, we remain +as concerned as ever about this issue. Copyright infringement, whether +of software, books, journals or entertainment media, is a problem that +we cannot and do not ignore. The question we continue to face is how to +best address copyright infringement and digital piracy by college +students. + As an institution of higher education, several values are +particularly important to us. Because academic freedom is partly +dependent on privacy, by University of California presidential policy +we do not monitor electronic communications. We are equally committed +to our obligation to help prepare our students for their lives beyond +their years here and to encourage the core values and ethics that will +help them to be successful and responsible contributors to society. As +such, our efforts in tackling the problem of digital piracy in our +campus community are focused both on sustainable shifts in behavior and +on addressing the immediacy of the issue. + Besides adhering to our responsibilities as a university, we +believe this emphasis on student life will have benefit to a broader +community. We continue to see little digital piracy using the on-campus +resources depended on by our 60,000 students, faculty and staff-- +whether they be computer laboratories, library facilities or networks. +Rather, most of the claims of infringement sent to UCLA are directed to +the residential halls, where approximately 12,000 students live. Thus, +claims of piracy on university resources are concentrated in only about +20% of the UCLA community; this is true across the University of +California system as well, with between 20-25% of campus communities +using network resources involved in piracy claims. Far more UC students +live off-campus, making them part of the great majority of students who +use commercial Internet Service Providers to access information and +services outside the University's purview. Hence, our efforts to affect +behavior and to instill important core values and ethics in all of our +students has the potential of a broader impact on the piracy problem +than simply focusing on a technological fix for a small population in +our campus environment, a population that is very small compared to +that of commercial service providers. + To be sure, we wish to address digital piracy on our campus. In +2004, I talked about the ``teachable moment:'' taking a claim of +infringement and turning it into an opportunity for affecting student +behavior. It is in this regard that I am pleased to be here this +afternoon. The University of California as a 10-campus system has been +collectively building on the experiences of each of its campuses. +Today, I am focusing on UCLA's student life emphasis in addressing +illegal file sharing. + Based on our three years of experience, I would also like to +reaffirm that driving this effort as a student-life issue rather than a +technical issue is key. In 2004, I spoke of UCLA's three-faceted +strategy for addressing illegal file sharing, all toward the goal of +shifting student behavior: the Quarantine, which uses automated +technology to quickly route an allegation of copyright infringement so +that it can be handled as a campus judicial matter, with the ``first +offense'' treated as a teachable moment; a proactive push to offer +legal online entertainment services; and an integrated educational +campaign. + UCLA's Student Affairs organization has taken the lead in pulling +these three facets together and integrating them into its existing +programs to imbue our students with a strong sense of ethical +character, whether in the classroom or in a meeting with the Dean of +Students. While taking the lead on this issue, Student Affairs has +worked closely with information technology leaders to build effective +and efficient processes, and with legal counsel to ensure compliance +with the law. + the ucla quarantine process and the teachable moment + The reactive, enforcement part of our strategy for illegal file +sharing remains the Quarantine process, which marries full DMCA +compliance with our campus judicial process to create a teachable +moment. When a copyright infringement notification is received, the +offending computer is quickly identified and put into quarantine: that +is, file sharing is effectively blocked internally and externally. +However, access to on-campus student services such as library resources +and registration is maintained, recognizing that an individual needs to +continue to function in his or her educational capacity even as due +process occurs. The automation involved in routing a claim of +infringement to the residential halls and putting the proper computer +into quarantine means that we can direct human effort where it is most +needed: due process and education. Though this automation is not +perfect and sometimes requires manual intervention, much is now +automated and we continue to tune our algorithms to confidently +increase the number of machine-handled cases. + We believe one of the best metrics for gauging the success of our +strategy is the rate of repeat offenses. Since 2004, we have received a +total of 813 infringement notifications for our residential campus +population. Overall, only 9% have proven to be second-time offenders. +On a year-to-year basis the percentage of second-time offenders has +remained relatively constant. In some cases, we observed absolute claim +figures increasing, but feel this may be misleading. For example, we +believe a substantial increase in graduate student housing since 2004 +(44%) can more than account for the rise in the number of first-time +claims for graduate students. (Also, though we cannot draw any +conclusions, during this same period, the proportion of RIAA +notifications representing first time offenses has decreased--falling +from 17% to 13% between 2004 and 2006--while claims related to video +and TV media have increased. Anecdotally, we do see students surprised +to discover that television programs, for example, cannot be shared +legally, though they understand that music sharing is illegal.) + Such analyses, and our extensive interviews for both first- and +second-offense cases, have provided us with valuable input that we are +using to improve the effectiveness of our judicial responses. For +example, we have found that more than 60% of those identified in a +second claim of file sharing did not understand that the software was +still running or how to completely disengage it, one of many findings +that dispel the common perception that students are technologically +savvy (rather, they are technologically comfortable). + Based on what we see, we are adjusting the process for first-time +offenders to strengthen the educational component and even more clearly +define what constitutes infringement. Later this year, we expect that +those involved in a first-time situation will be directed to a website +where they will view a short video developed by the University of +Richmond Law School (http://law.richmond.edu/ipi/whatdoyouthink.htm) +and then required to answer a series of questions culled from the +content. Upon submitting correct answers, these students will be +directed to a UCLA website that provides both an overview and +explicitly states what is at stake in repeating the act of illegal file +sharing. These students will then be required to acknowledge that they +have completed the review and to reaffirm their personal responsibility +in using campus computing services. + For the second-time offender, we have also strengthened the +educational component: they are required to attend an ethical decision- +making workshop and write a five-page paper covering any +misunderstandings they have had regarding what file sharing behaviors +are acceptable. There are also practical aids we provide: a mandatory +technical evaluation of their computers to verify that the offending +materials, along with all file-sharing software, are removed; and a +list of all multimedia files on their computers so that they can +evaluate whether they are at risk. Finally, there is a sanctioning +component, where such repeat offenders are generally put on one year's +disciplinary probation, with further offenses resulting in suspension. +We note that for our student population the possibility of not +graduating, or of being rejected by a graduate or professional school +because of a sullied academic record from illegal file sharing, causes +significantly greater anxiety than the threat of paying fines. This +integrated series of requirements has proven effective, as we have had +only two repeat offenders who committed further offenses, both of whom +were suspended from the University for at least one academic quarter. + We are looking at infringement cases in a more holistic sense +judicially as well. A student may demonstrate patterns of behavior that +indicate a need for help, and treating illegal file sharing as a +separate issue is not always in the best interests of these students. +By reviewing their behaviors holistically, we can help them identify +underlying causes so they can make changes and continue to thrive +academically. + promoting legal alternatives to file sharing + We believe legal alternatives are an integral piece of the effort +to combat digital piracy. To bolster student appreciation for and use +of legitimate sources of copyrighted material, UCLA has been part of a +UC-CSU consortium to contract services from digital entertainment +providers; we have contracted with CDigix, iTunes and Mindawn. Our +consortium, with its combined student base across the University of +California and California State University systems, is in talks with +additional vendors as the landscape changes and new legal services that +appeal to our students become available. + At UCLA we market our legal services mix within an outreach +campaign entitled ``Get Legal,'' which currently has 20% participation +from a resident campus base of 12,000. We see ``Get Legal'' as a +limited success story: successful in that our subscriber base is among +the larger but limited with respect to overall percentage of registered +students. The participation rate is particularly disappointing +considering the local marketing effort put forth, which includes: +resident hall signage and handouts, presentations at student government +councils and at information and technology service fairs, quarterly +advertisements in the student newspaper, highlighted presence on campus +portal websites, and promotion by the Dean of Students Office at new- +student orientation sessions. The ``Get Legal'' campaign also maintains +a visible and high-level presence online, with a campus website (http:/ +/www.getlegal.ucla.edu) to assist students interested in subscribing, +purchasing, troubleshooting and obtaining account assistance. + Though an important component of our three-faceted strategy, it is +clear that these online digital entertainment services remain +problematic. First and foremost is the incompatibility with iPods +(despite local marketing efforts, no UCLA student has signed up for the +contracted ``CTRAX To Go'' portable player music service because of +this incompatibility). However, our students also perceive these legal +services to be limited in content, dependent on specific vendors or +operating systems, and/or providing an uneven user experience. +Generally, digital rights management means downloads are often unusable +or non-transferable onto the vast majority of students' portable +players. + Students are also significantly confused by legal nuance. For +example, they have asked why they cannot acquire a television program +through P2P methods 12 hours after the program aired, when they can +legally record the program as it airs or watch it for free while it is +streaming from the broadcaster's website later that night. Or why, if a +song is not available domestically through a legal service, it is not +okay to acquire it through P2P (this has arisen from some of our +foreign students). They also wonder why they have more rights with a +purchased CD that can then be copied, sold or given away than a track +or album purchased through a legal music service, and why downloads +purchased online cost as much as or more than their equivalents in +bricks-and-mortar venues, which they perceive as having significantly +higher real costs, such as packaging and store overhead. + Such concerns are not trivial to students. As creators of +intellectual property ourselves, we understand the complexity in +business models, particularly in a nascent area. But we also feel there +are not good answers to give, because the business models are not yet +viable. Until that changes, promoting legal services--while a critical +component in moving forward on the piracy issue--will on its own result +in only modest changes. + education and awareness + At an institution where the currency is education, we strongly +believe that informing students through education and awareness +campaigns is the best way to make a sustainable impact on the issue of +piracy. + This education takes many forms in addition to those I have +described. Student Affairs conducts workshops on copyright and ethics, +meets with student leaders and student government councils about the +consequences of illegal file sharing, and conducts open forums to +discuss copyright and the state of entertainment in the digital age. +Multiday orientation sessions for newly arrived students include Q&As +with the Dean of Students on intellectual property theft. Anti-piracy +flyers are posted within the residence halls and official communiques +are sent to the student body: Digital piracy is a violation of the +student conduct code: The University will discipline regardless of +external legal proceedings or financial settlement. It is made clear +that the University is not a safe harbor, and that we are powerless to +assist students should lawsuits ensue. In fact, our entire education +and awareness program is aimed at preventing a student from ever +getting to that point. + Though these individual activities are important, we see even more +fundamentally the strength of weaving the piracy issue into larger +campus initiatives about core values and ethics . . . in other words, +into the student-life experience. + All of these efforts, both individual and integral, generate +discussions that are instructive, helping us both to fine-tune and give +guidance to our outreach programs and practices. (For example, though +we have a vast range of outreach initiatives for undergraduates, we had +not previously focused on education of graduate students--something our +increased graduate housing has brought to our attention.) We feel we +have considerable room to grow in this area. A program used across the +nation, dubbed ``Alcohol Edu,'' seeks to educate freshmen about the +risks related to drinking and may provide ideas for a similar model. + the ethical student + The development of our students is a concern of the entire +University. Though affecting behavior requires a substantial investment +of time and effort, we believe part of the institution's mission is to +help prepare our students for their lives beyond our doors, and that +this is a worthwhile investment. That is why we feel it so important +that this be driven as a student-life issue rather than a technology +issue. A purely short-term, defensive or technological solution does +not afford any opportunity for a teachable moment, or for what we +consider to be the greater possibility of sustainable changes in +behavior. Our mission is not shared by organizations outside of the +educational realm, so we recognize that short-term measures may be +appropriate in other circumstances, particularly when the piracy +problem is largely beyond the purview of educational institutions. But +at UCLA, we are encouraged by what we have seen and continue to be +enthusiastic about the student life focus. + + Mr. Berman. Thank you very much, all of you; very much +appreciate your testimony. + I would first like to recognize for 5 minutes the Chairman, +Mr. Conyers. + Mr. Conyers. Thank you very much. + And I thank you all for your testimony. Many reappearances +here. + Let me inquire of the head of the RIAA people who oppose +the use of technology to block or filter content argue that it +invades privacy and could block legitimate content. How is this +different, if it is, from antivirus technology, which is in +common use? + Mr. Sherman. Well, I think you have got it exactly right. +It is very much the same as antivirus technology. The way that +a virus program works is it compares the signature of a file +with the signature in a database, and if the signature is in +there it stops the file. That is the way filtering technology +works in the copyright area as well. So we don't understand why +there is a perception that somehow this is invading privacy. + Furthermore, the applications don't even need to look at +who sent it, or who is receiving it. All that they care about +is whether it is the transmission of an unauthorized file in +which case it is stopped. + So we don't see this as a privacy issue, and we feel that +universities could implement these kinds of technologies very +effectively without infringing on anybody's privacy rights. + Mr. Conyers. Thank you. + Mr. Vaughn, do you think that this is a good way to go, +that we could spread this practice among other universities? + Mr. Vaughn. I think there is the sense that the current +technologies have limitations, either in their clash against +institutional policies, what Cary said about the non-invasion +of privacy, to the extent that is true, then it ought to be +able to be applied to peer-to-peer as well, but there are two +other problems. + One, as I mentioned, the necessity to be able to +differentiate in any blocking technology legitimate and +illegitimate. Legitimate peer-to-peer is a rapidly growing +activity on campus that we want to encourage for research, for +education. There are cost issues. One proposed technology that +our group looked at last October would have cost over $1 +million to implement and a quarter of a million dollars to +annually license. So these are things that we have to work +through. + But that is precisely the reason that we formed a new group +that is going to meet next week, I believe, to try to take a +look at this rapidly changing world of technology. And to the +extent that we can find things that fit our policies, that are +affordable, and what we really want to do is work with +commercial vendors who have generally been developing their +technologies for other markets and explain what we need, how +our networks work, and see if we can get them to design +technologies that work for us. So we are going to try to do +everything we can to pursue that. + Mr. Conyers. Does anyone else want to weigh in on this? + Mr. Davis, I was going to ask you that cost seems to be an +issue that universities are concerned with. Do you find that to +be the case? How is the cost of your program? + Mr. Davis. We would always be concerned about the cost, +and, certainly, in the dollar figures that we are hearing, we +would certainly take a very close look at that. But I would not +state that as the primary concern, because if we did see this +as the best solution for moving forward, then we would try and +figure that out. + Our concerns still remain around the policy and anything +that gets very close to monitoring content. And we are +concerned about the increasing legitimate use of peer-to-peer +kinds of applications. + We also are concerned about escalating technology +approaches. As we go from one technique, we can move to others, +and there are different ways to take these forward. And the +other thing that I am trying to make a point non is that we do +have a small population, and we are interested in putting these +resources toward the educational piece, as much as these +technical solutions. + Mr. Conyers. Cary Sherman, in the joint committee +activities, seems like we are off to a slow start. Haven't we +got a best practices list instituted by all universities yet? +How fast are we working? + You know, after the fourth hearing, everybody is beginning +to wonder if this is just scheduled once or twice a year to see +how we are all doing but we don't even come to expect much to +be happening anymore. + Mr. Sherman. I think you have put your finger on it again. +Progress really has been slow. I have to commend the leadership +of the joint committee. Their heart is in the right place, and +they are asking that the right things be done. But follow up +takes a very long time. + The Technology Task Force, for example, it was decided on +November 1st that it meet, but that meeting has yet to happen, +there has yet to be follow up on something that was agreed by +everybody over 4 months ago. When we issued the white paper +that John referred to, it took more than a year for the +education community to approve a new draft. The original draft +was out in a month or two, but it took a year for edits to come +back for it to be reissued. Progress is very slow. We need much +faster movement in order for the university community to get +the sense that this is important. + Mr. Conyers. Can we help in any way? Don't they respect the +powerful Howards that we have here on the Committee? What is +happening? Do we need to call them in? Do we need a hearing +with the joint committee? + Mr. Sherman. Well, we very much appreciate this hearing +being held to convey the seriousness with which the Congress +takes this issue, and we hope that that will help make a +difference in terms of forward movement. + The problem that we have got is that the university +community at large, which John's views are reflecting on +technology, for example, about academic freedom and so on, +those are important values and we understand that, but programs +like Ares and LimeWire, these are programs that are optimized +for the exchange of movies and music illegally. + They are not really being used for academic purposes. There +is a theoretical possibility but not a real one. Nobody is +using it for Shakespeare's sonnets or anything and it seems +appropriate that when you are faced with that kind of a +challenge---- + Mr. Vaughn. Aren't they still covered by copyright? + Mr. Sherman [continuing]. That is why it would be okay; +they are non-infringing. + But the overwhelming, if not exclusive, use of these +programs is for illegitimate purposes. And it seems appropriate +for universities to reclaim their bandwidth, their own academic +networks and maintain the integrity of their system. + Mr. Conyers. Well, I just hope that the joint committee can +get moving. I hope they will take this discussion to heart. + Let me ask, finally, John Vaughn, is there some particular +problem at Purdue, the signal offender in all of this, that we +don't know about or that we should be sympathetic toward if we +knew? + Mr. Vaughn. Let me speak to that. I am aware of the quote +that generated the attention, and I talked to folks at Purdue, +and this really is a case of ``not fitting the actual story.'' + Purdue has a very good story to tell. They have a five-step +process for treating offenders. They have 19 students on +probation for the rest of this semester. They take this very +seriously. They will go after offenders that they detect in +their own monitoring processes. They don't wait to be notified +from the outside. + They have a variety of education methods: Advertisements on +the student-run TV program, they use the RIAA video that was +made last year, they have a legitimate delivery service, +Cdigix, which, unfortunately, has decided to pull out of this +business, but they have done about everything they can. + So I am not here to be an apologist for Purdue but just to +say that the quote that we heard doesn't indicate what Purdue +is doing itself, how seriously it is taking this, more I think +the attitude of higher education broadly. + Mr. Conyers. Well, I am happy and pleased to get your +response. + Mr. Berman. Of course, Purdue was invited to testify, and I +don't know if we can make reference to Purdue chickened out, +but---- [Laughter.] + Never mind. + Mr. Vaughn. Were they here, perhaps I wouldn't have been. + Mr. Berman. Mr. Coble? + Mr. Coble. Thank you, Mr. Chairman. + As the Chairman said, we appreciate you all being here. + Mr. Chairman, I empathize with your situation. If the +universities don't intervene to stop piracy and students often +times don't recognize they are violating the law, you would +have little option other than initiating a lawsuit, bring in +the lawyer. Bringing a lawsuit, however, is always the last +step, or usually the last step, and can be unpopular. + How do you determine, Mr. Sherman, when to take this last +step, and do the university and students receive a warning? + Mr. Sherman. Well, we have a notice program under which we +have been sending--so far, this year, we have sent 50,000 +notices to universities alerting them to specific acts of +infringement by users of their system. It was those notices +that Purdue told the AP reporter they dump and that they don't +even bother trying to track down and notify the student. That +is why it attracted so much attention. + So, yes, we give students and universities lots of +opportunities to know about what is going on on their campus. +But in order to make the point real, in order to show students +that they really are at risk of consequences by engaging in +this activity, we sue a number of them, and what we have +announced is that we are going to sue a much greater number to +increase the deterrent effect of the lawsuits. + And we think it has had an impact on the general +population. We have done surveys. The number one or two reason +why people stop illegal downloading is fear of lawsuits. And we +want to bring that same reality to university campuses. + Mr. Coble. Thank you, sir. + Mr. Vaughn, do you have evidence that the number or +economic value of digital piracy on college campuses has +declined at any point during the past 5 years? + Mr. Vaughn. I don't have systematic data, Mr. Coble, but I +have heard a number of reports from campuses that track this +and that have identified a declining number of DMCA notices. +Those that track this closely, in many cases, can attribute it +to policies that they have taken. + That is one of the reasons I think that it is so important +for us to survey these campuses and identify those that have +been successful in reducing it, look analytically at what +procedures they are taking so that we can identify a new set of +best practices and publicize that broadly. + I do think that the lawsuits have an impact, and we have +talked about this in the joint committee. Students talk to +students, and one of things that our administrators on campus +have been dealing with, struggling with, is this sense students +have that once they are on campus they are in a bubble and they +are immune from the outside world. + And when a lawsuit comes in, it tells them that copyright +infringement is wrong, illegal file-sharing is wrong, and they +are going to be held liable for those activities. And that word +reverberates. + Mr. Coble. Thank you, sir. + Mr. Marchwinski, let me put a three-part question to you. +Approximately, how many colleges and universities use your +software, A; B, is it expensive; and what great obstacles do +colleges and universities assume or face if they choose to use +a software program that will help prevent piracy? + Mr. Marchwinski. We currently, through our +commercialization effort, the software is in production at the +University of Florida where it was developed. We are working +with three other universities on the implementation of the +product right now in an early adopter format, and we have +scheduled implementations in April for several other +universities across the country. + As far as expense goes, our pricing model is one that is +based on a per user, per year licensing structure, and we +discount very heavily for the educational space, knowing that +there are budget constraints and such. We actually will work +with small institutions to make it very affordable. We don't +try and gouge anyone. We actually want to address the problem. + And as far as obstacle goes with the implementation, one of +the biggest challenges we have with the software solution is +when you are implementing a tool into a network, the soundness +of the underlying architecture of the network needs to be +evaluated. + If you have a network that is a hodgepodge of devices that +were slapped together as a university grew quickly, it is +harder to implement a technology solution in that environment. +If it was well-managed and has grown under a logical plan, it +is very easy to implement in that environment. + Mr. Coble. I got you. + Thank you, sir. + Mr. Davis, let me put a question to you before that red +light illuminates in yours and my eye. Commend UCLA for what +you have done, but has much of the anti-piracy effort at UCLA +depended upon the anti-piracy software, and how much has +depended upon your faculty and administrators and maybe even +members of the student body? + Mr. Davis. The real point on our software is that, from a +technological standpoint, it really is a mechanism to bring +together the DMC response with the judicial process. So the +answer to your question is, it is our judicial process that it +is in play here, not the software. + So when I look at it from a judicial process standpoint, it +gives us the opportunity to bring different situations as they +occur to our dean of students and bring the students in +discussion with those people and then bring it into more +comprehensive programs. That is what we see as working, and +that is also where we are getting our data, from the students +directly, as they talk with the dean of students. + Mr. Coble. Thank you, sir. + Thank you all. + I yield back, Mr. Chairman. + Mr. Berman. Thank you very much. + The other gentleman from North Carolina? + Mr. Watt. Thank you, Mr. Chairman. I thank you for having +the hearing, first of all, and I am delighted to be on the +Subcommittee. This is my first time here also, because I had to +miss the first hearing. So this is my first official activity +on this Subcommittee, so I am delighted to be here. + Mr. Vaughn, my ears perked up when you mentioned something +that was going on at the University of North Carolina, which +happens to be where the two of us are from, and I didn't +understand what you were saying was going on at the University +of North Carolina, so let me get a little clarity about what +that was. + Mr. Vaughn. What I mentioned was that we, early on, tried +to identify new, legitimate online digital delivery services, +pair them up with universities in pilot programs to try to get +these two groups working well together. Molly Broad, under her +leadership, as president of the University of North Carolina +system and also, incidentally, as an active member of the joint +committee, went back to the system and said, ``Let's implement +a broad set of experiments across campuses.'' + So they had different campuses working with different +vendors, using different policies. All of them used the same +sort of three-part structure that Jim Davis mentioned of +education, enforcement, using new alternatives, but what I +mentioned was that data collected by the University of North +Carolina in its pilot program fed to Ruckus and gave Ruckus the +basis for moving to an advertising-based business model, which +then allowed them to offer music free to students, any student +that had an ``edu'' valid e-mail. + And Ruckus announced last week that they have had a 33 +percent growth in the number of subscribers since they made +this program available. And that was fed by this interplay +between Ruckus and the University of North Carolina. So it was +one of these productive interrelationships that has really +helped to advance this. + Mr. Watt. I understand most of the schools in the +University of North Carolina system are tied into this Ruckus +system. Is that working effectively? + Mr. Vaughn. I think it is working very effectively. They +are actually working with four different vendors, but I believe +Ruckus is the dominant one, and it is used on, I think, just +about every one of their campuses. + Mr. Watt. It seemed to me that despite the fact that you +and Mr. Marchwinski are sitting side by side, that you all are +miles and miles apart in terms of what you were saying. I took +from what Mr. Marchwinski was saying that there is technology +coming online that is going to--or is maybe already online-- +that could really solve a lot of these problems. + So let me ask the two of you, first of all, Mr. +Marchwinski, I noticed that you went out of your way not to +talk too much about the cost of this system, and Mr. Vaughn +talked about a system that would cost the university in the +neighborhood of $1 million with a royalty fee or renewal fee +every year of about $250,000. + You obviously are not all that interested in talking about +the specific cost, but are we anywhere in the ball park that +made Mr. Vaughn shutter, the $1 million figure, or is that far, +far, far away from where you are talking about? + Mr. Marchwinski. Far, far, far away from what I am talking +about. When you look at our cost structure and the way that we +discount it in the university space, we are literally talking +about cents per under $1 per month, per student to use our +technology. It is discounted substantially into that sector. + Mr. Watt. Well, let me see, if I multiplied $1 per month, +per student, that is $12 a year, multiplied times the number of +University of North Carolina, that could be a fair, fair amount +of money. + Mr. Marchwinski. That is a suggested retail price, which we +discount from. + Mr. Watt. Okay. + Mr. Marchwinski. It is based on volume. We can actually +reduce that significantly. + Mr. Watt. Mr. Vaughn, maybe I should allow you the +opportunity to tell us about some of your concerns or downsides +about what Mr. Marchwinski testified about. + Mr. Vaughn. Well, let me say, first of all, the costs I +mentioned was for a different technology, so I was not +referring to Greg's technology. Greg was part of the meeting we +had last October. Our concern at the time---- + Mr. Watt. You are cheating. You get to call him Greg. I had +to---- + Mr. Vaughn. Well, we have worked together---- + Mr. Watt. I am joking, go ahead. + Mr. Vaughn. That technology can't distinguish between +legitimate and illegitimate peer-to-peer activity, but he has +mentioned that there have been developments and refinements. +This is something we want to look at, and that is precisely why +we have this new committee to understand--this is a very +rapidly--this technology is changing so rapidly, so what we saw +in October may be different now. + I must say that just yesterday EDUCAUSE had a live Webcast +featuring Illinois State, which is a university that has been +working very closely with RIAA and MPAA on a whole range of +options to try to deal with illegal file-sharing. They are +looking at technology, at education, at enforcement. They are +doing us all a very good service of looking at this. And it was +their sense yesterday that we still don't have a technology +that works, but we may be getting closer, and we are going to +keep looking at that. + Mr. Watt. Thank you, Mr. Chairman. + Mr. Berman. The gentleman from Florida, Mr. Feeney? + Mr. Feeney. Thank you, Mr. Berman. + And we are glad for all the witnesses who are here. This is +a very important issue to the Congress. + Mr. Vaughn, I was glad to hear the defense of--I am a +fellow Big 10 guy, I am from Penn State, and glad to hear that +Purdue is performing better and that blue mark doesn't really +represent their activity and their interest in protecting +intellectual property. You would think a great technological +university would have a particular understanding of the +importance of intellectual property, and that is good to know. + I know that professors who right the textbooks on a regular +basis understand intellectual property when it has to do with +the unauthorized copying or use of their textbooks, and I would +hope that the joint committee appreciates that a lot of us in +Congress believe deeply that, yes, the mission of every great +university is to pass on academic excellence, but also +citizenship standards and character building ought to be a +great part of the university experience. + I was glad to hear, even though it is anecdotal, about +Patricia's experience. She learned a great lesson going through +college, and I am afraid for the university students who are +learning the opposite lesson, that the way to go through life +and enjoy the music or art or literature of whatever of your +pleasure is to get technological astute and to be able to, +essentially, be modern-day pirates, even though they don't look +at it like that. + And, I guess, finally, Mr. Vaughn, I would encourage you, +if 80 percent of the universities have adopted a policy, that +means 20 percent have yet to even try or at least think about +it in a serious way, and then enforcing the policy is critical +too. + I mean, China has pretty good laws on the books with +respect to protecting intellectual property. It is the +horrendous job they do enforcing it that leaves Mr. Sherman's +companies and many other U.S. companies totally exposed so that +somewhere on the order of 80 to 90 percent in some areas of +technology and music and video is pirated use in China. So the +enforcement is critical, and that is why I am so interested in +the technological issues. + Mr. Marchwinski, are you able to tell some of the three +universities that you are moving into here in the next few +months or expect to? You don't need to if you don't want to. + Mr. Marchwinski. Actually, can't tell you about those right +now until they actually---- + Mr. Feeney. Very good. + Mr. Marchwinski [continuing]. Release the actual names out +into the press. + Mr. Feeney. Well, very good. I happen to know of a couple, +and I am delighted to hear those. + Mr. Vaughn, had some legitimate arguments, and Mr. Davis +did too, and I would like you to address them specifically. + Number one, on the cost argument, and I don't want to do +your negotiating for you anymore than the former gentleman from +North Carolina did, and since we fund universities, as a former +State legislator, we fund universities, I want to see good +taxpayer value for anything that universities are purchasing. + But are you a monopoly? Are you the only company that is +doing this work in the industry? + Mr. Marchwinski. No, absolutely not. There are many +providers out there, some that have grown up in different +sectors of industry, work management---- + Mr. Feeney. Good. The more the merrier. Hopefully, there +are lots of competent companies. It may be bad for you, but it +is good for a pricing mechanism that will meet the needs. + Mr. Vaughn, I think fairly, said that there are lots of +legitimate peer-to-peer uses that he is afraid some +technologies would be undermined. Does your current technology +have the ability to save legitimate and authorized peer-to-peer +uses while stopping pirating? + Mr. Marchwinski. We have enabled peer-to-peer protocols +based on a set of policies that the administrator in that +institution implements. + Mr. Feeney. And Mr. Davis talked about the strong interest +every great university has in privacy and academic freedom. +Does your technology preserve privacy and academic freedom? + Mr. Marchwinski. Yes. We actually don't look at the content +of the packets because of that key concern. + Mr. Feeney. And it seems to me the one argument that is +going to be difficult for the technology proponents to meet is +Mr. Davis' legitimate one, that about 80 percent of his +students reside off campus. Certainly, that is true of a lot of +universities. You are talking about on-campus computer networks +so that off campuses could be very difficult, if not +impossible, to get to with your current technology; is that +right, too? + Mr. Marchwinski. That is correct. There is one thing that +can be done in the wireless networks that are available for +drop-in students. An effective policy can still be put into +place on those networks. So even transient schools or community +colleges who have no permanent residents there can effectively +put a policy in place. + Mr. Feeney. Well, and finally, I want to recognize the +joint committee who has been chaired recently by the president +of my alma mater, Graham Spanier. He has done a terrific job at +Penn State, and now the president of Maryland will take over. + And I hope that while we have made some progress, as Mr. +Vaughn and Mr. Davis point out, in 5 years, I hope that +everybody will understand just how critical this is, both in +preserving intellectual property rights but just as importantly +in building character and strong citizens. + One of the complaints about our prison system in America is +we tend to send people to prison and they tend to come out more +expert thieves, and I hope we will not be saying that about our +university students with respect to intellectual property 5 or +10 years hence. + With that, I yield back the balance of my time. + Mr. Berman. I thank the gentleman. + The gentlelady from Texas is recognized for 5 minutes. + Ms. Jackson Lee. Thank you, Mr. Chairman. Let me thank you. +Looks like we are going down a path of innovativeness, and I +thank you very much for your leadership. I think it is +important to address issues--I am a new Member of the +Committee--but address issues to maybe weave our way through a +legislative fix or maybe some helpful suggestions. + I happen to agree with Mr. Sherman. I, frankly, believe +that colleges have not done enough. And I have a college +student, and I have a number of college campuses in my +hometown, and I am always eager to be supportive with as much +information as one could possibly give. + It is interesting, I don't know how many, Mr. Sherman, +students are doing their final thesis or taking an exam on the +most recent music notes that they are drawing down, but I am +sure some would argue that this an educational factor, but I +don't know how many professors are testing folk on the latest +brilliant work of, I think, Lil Wayne or Jay-Z. + So I am curious because I believe that inquisitiveness +should be applauded and certainly the kind of unique expertise +that college students have developed because they are children +of the 21st century and children of technology. It hurts my +heart that many do not pick up a book but would rather see it +digitally and however else they might get it. + So I am going to pose a question to both Mr. Vaughn and Mr. +Davis, just to comment on this issue of campus piracy. And I am +not going to say it is a big problem, because I don't want to +label the whole, if you will, it is not an industry, but the +whole community, whole academic community, whole community of +higher learning institutions. + But if it is a problem, and if it is widespread or its +growing, is there some thought to charging students a fee, akin +to your student activities fee, enhancing it, and finding some +set fee to pay as relates to the downloading of money and send +those dollars to the artist or their royal representative? + Because it seems to be an ongoing issue. And, of course, +you just made mention that Purdue is trying to work through it +or other universities are trying to work through it. I don't +know if we are going to find a common ground. + We have been through these questions before about +protecting the work of artists. We have been through it before, +from my perspective, from, I would say, the aging artists, the +artists of the 1960's, Motown and others who talk about it on +radio and whatever else, those old days when they started +talking about and now they are using it for advertising and +otherwise and not paying them any royalty. Now, we have, sort +of, a next step. + But have you thought about any way of compensating, some +structural way of compensating which way, if you will, put a +stop gap to Federal legislative fixes? + And I ask Mr. Vaughn and Mr. Davis. + Mr. Vaughn. Well, there are two dimensions to a fee, +Congresswoman. + First, the sort of fee I believe you are talking about is a +fee that might be akin to the way that artists are compensated +for music in restaurants and other big public places where you +can't put a fee on a single transaction and there are +compulsory licenses that are negotiated by BMI and ASCAP and it +is very complicated, but it has been reasonably successful over +decades, and there have been proposals that that might be one +of the ways to deal with peer-to-peer file-sharing as well. + That wouldn't be a university issue; that is a nationwide +corporate issue, and Cary can speak to this. I think that RIAA +and MPAA don't like that. We are neutral on it. + The other aspect of a fee is charging students a fee for +the music, and this is something we have talked about in +working with the legitimate delivery services. iTunes has +managed to 99 cents per song, and it is wildly successful. Most +of our universities that are working with legitimate delivery +services--and there is a cost to that--try to make it something +other than a song per transaction fee to the student. + So the university might cover the full cost outright. It +might be embedded in a student fee per semester, but our +concern is that if there is a fee per transaction for +legitimate services and it is up against illegal free +transactions, it makes it easier for illegal to outcompete +legal. + Ms. Jackson Lee. Mr. Chairman, if you would indulge me, I +was watching that green light steadfastly and it never went to +the middle light. I would appreciate if I could get the +panelist I asked to answer, Mr. Davis. + I would appreciate it, Mr. Chairman, if---- + Mr. Berman. Mr. Davis, could you answer? + Ms. Jackson Lee. And I would appreciate--could Mr. Davis +just yield for a second? If Mr. Sherman could just say a yea, a +nay or a sentence, then I will go to Mr. Davis, because he has +been referred to by, ``don't like it,'' but what is your fix or +is that something we can reasonably talk about? + I am not wedded to the structure; I am wedded to the +concept. + Mr. Sherman. The industry has concluded that if we can give +it away for free, it has to feel like free, and, therefore, we +have granted licenses to companies offering college students +access to 2 million, 3 million tracks of music on demand at +such low prices that they are a fraction of what is offered in +the commercial marketplace. + Ms. Jackson Lee. Does the university buy it or a company +buys it? + Mr. Sherman. It can go either way. At Penn State, they paid +for it, and they have it in their budget and offered it to +students and it had a very good take-up rate. At other +universities, they charge each student for it, and that becomes +more difficult. + We are talking about a couple of bucks a month, even for a +student paying for it himself, for all the music that they want +legally. + Ms. Jackson Lee. Mr. Davis, thank you. + Mr. Davis. Our thinking has been tied with what I referred +to in the verbal testimony with the business models, and so we +have gone down the path of what is the right model for the +student. + And so I do want to come back and make the point that one +of the things that we are seeing is the existing models, the +legal services, are not providing good answers for the +students. And so we really see that as a major thing to take a +look at, and if that can be resolved or changed and so forth, +we get ourselves actually set up in a much, much better +position to talk about the fee or the funding of this. + Ms. Jackson Lee. Thank you. + Mr. Berman. The time of the gentlelady has expired. + Mr. Davis, we are going to excuse you now. Based on my +comment, you have revised your time of departure to 4:15, and +you are still going to have a close call if it is the 5:52. + Mr. Goodlatte? + Thank you for coming, and if there are specific questions +for you from any of the Members, I assume you would be prepared +to respond in writing to those questions. + Mr. Goodlatte. Thank you, Mr. Chairman, and thank you for +holding this hearing. + I appreciate the testimony of all the witnesses. + Mr. Vaughn, I believe that gathering facts about current +practices that colleges and universities are using to combat +privacy is extremely useful. + Would you commit to helping encourage colleges and +universities to comply to requests for information about their +efforts on this front so that Congress can make some informed +judgments about the best next steps to take here? + Mr. Vaughn. Mr. Congressman, there may be a reference there +to the GAO study that was carried out last year, and in that +study, we and our allied associations all initially strongly +encouraged participation, but when we learned that, contrary to +the usual practice in those sorts of studies with higher +education, GAO was not going to preserve anonymity of +individual institutional data, we informed the campuses of +that, and that caused a drop in the rate. + And I understand that there is interest in having +information on specific universities, but there is also a +concern about how data would be used, how it would be +interpreted. There are widely different views about what +technology is effective or not effective, and if you have a +view of technology A and university B isn't using it, then that +gives a certain slant to that institution. + What we would like to do, and whether we do it or GAO does +it, is get a broad survey of institutions. We can preserve +institutional anonymity of data but still collect by sector to +understand what is happening in large institutions, small +institutions, community colleges versus research universities. +We could look at analytic questions about not just technologies +but---- + Mr. Goodlatte. Let me cut you off there. I take it that is +a yes, with conditions. + Mr. Vaughn. A yes, with conditions. + Mr. Goodlatte. I have got some other questions I want to +ask you, so let me move on to those. I have introduced +legislation and plan to soon reintroduce legislation to combat +the use of spyware on users' computers, which is used to +collect personal information. + Now, as you know, many file-swapping technologies either +include spyware programs or are used by hackers to install +spyware programs onto users' computers. Given the recent swath +of data breaches, are universities concerned that illegal file +swapping could contribute to data breaches on their own +systems, which contain personal information about students, +parents, alumni? + Reflective of your concern about who has access to +information that you mentioned in your last answer, what are +universities doing to prevent these types of breaches from +originating through file-swapping technologies? + Mr. Vaughn. Well, one of the things that we try to do in +education programs is to make clear to students what a great +risk these illegal file-sharing technologies bring to the +students, their computers and to the whole system. That is a +very serious problem. So it is one of the motivations, both to +try to educate the student so it is a deterrent for them but +also for us to try to protect our systems. + As I understand, I am not a technology expert, it is hard +for the network manager to get direct control over that, but it +is a serious problem, and we are doing everything we can to try +to combat that sort of degradation that potentially comes with +illegal file-sharing. + Mr. Goodlatte. Well, let me ask you about that, and I will +ask Mr. Sherman about this too. I just have become aware of +some technology. One of the reasons for this hearing is for us +to look at enforcement efforts and technologies that are +available to colleges and universities--I know Mr. Marchwinski +is certainly interested in that as well--to stop illegal P2P +file-sharing. + I am aware of some technology that claims to stop virtually +100 percent of illegal peer-to-peer transmissions while +allowing legal peer-to-peer transmissions to continue by +looking for certain markers and so on in what is being +transmitted that would indicate whether or not it is +copyrighted or not. It would not interfere with legal P2P +transmissions continuing, which I know is a great interest of +the universities. + It would also maintain user anonymity, not use additional +bandwidth or slow down the network and not require technical +staff support. + I wonder, Mr. Sherman, are you aware of technology like +this? Have you looked into it? Are you interested in that sort +of thing? + Mr. Sherman. You might be referring to SafeMedia's Clouseau +product, which came to our attention yesterday. We have asked +them to brief us on it, and we would certainly want to bring +them before the Technology Task Force for this technology to be +evaluated. + I think what this illustrates is how quickly the +technologies are coming online in this area, and the +opportunities to take advantage of technology are real. We just +have to have an open mind to exploring the benefits of +technology here rather than rejecting it outright. + Mr. Goodlatte. Mr. Chairman, I know my time is expired. I +wonder if I might ask if Mr. Vaughn would answer the same +question in light of whether his association would be +interested in--I am not endorsing any particular technology but +when I become aware of technology that might solve your problem +and the problem that the Congress is trying to address, I would +like to know whether that is something you would be looking at? + Mr. Vaughn. Absolutely. I thought what you were describing +sounded a lot like Audible Magic to me, which has a lot of the +properties you described. It is very expensive, and it has to +be implemented across every switch. But precisely because +technology is changing rapidly and we have a real interest in +that, if we could identify a technology that is affordable, +that can differentiate legitimate from illegitimate, that +doesn't invade privacy or read content, we would jump at that. + Mr. Berman. The time of the gentleman has---- + Mr. Goodlatte. Thank you. + Thank you, Mr. Chairman. + Mr. Berman [continuing]. The time of the gentleman has +expired. + The gentleman from Florida, Mr. Wexler? + Mr. Wexler. Thank you, Mr. Chairman. I, too, want to thank +you for conducting this hearing. + I was wondering if I could inquire of Mr. Vaughn. My +understanding is, if I have got it right, that MySpace and +YouTube are--they didn't start here but they have moved to a +point where they are beginning to filter out copyright works. +They didn't always conclude that was their obligation, but it +seems to me, if I understand it correctly, they are moving in +that direction. + And I was wondering if you could share with us whether or +not universities and colleges are doing the same. + Mr. Vaughn. Well, we don't have the same issue that--I +think that would be analogous to material that would be +residing on our servers, and we have an absolute obligation to +make sure that we are not infringing or we would be sued in +that case. So we take that part very seriously. + But with peer-to-peer technology, which is conduit traffic +that doesn't directly reside on our servers, we have a +different problem. We are trying to do everything we can to +avoid illegal file-sharing, which is analogous to YouTube +putting up some copyrighted material without permission, which +is not acceptable. + Mr. Wexler. Could you share with me in your testimony--and +I apologize, I didn't hear your oral testimony--in your written +testimony, you cite the 2006 campus computing survey, which +indicates 80 percent of universities and colleges now have +institutional policies that specifically address file-sharing. + Share with me, I am a freshman at X college, one of these +80 percent colleges, and I show up, big van and all of the +packages, and I get my meal card and move into the dorm. What +process occurs in these 80 percent colleges to that new +freshman to make that freshman aware of these university's +policies? + Mr. Vaughn. One of your colleagues just brought up earlier +the difference between having a policy and activating and +enforcing a policy, and so, frankly, my guess is that the range +of ways that that 80 percent deals with that policy is fairly +large. + But what is increasingly happening is that when freshman +get on campus, this is a central part of their orientation. +They are informed about the policies. We are going to work with +RIAA to try to get a broader uptake of a video that will kind +of catch their attention so that they learn about the policies. +An increasing number of institutions will ask them to sign an +acceptable use agreement. + And I should say that our campuses have, for decades, had +acceptable use policies dealing with copyrighted material, but +I would say 5 years ago not very many of them had that +translated specifically into peer-to-peer file-sharing. Now, +what they have a copyright policy that is specific to file- +sharing to make it available to students when they come in. +They inform them that that is going to be enforced, and when +they are detected violating that policy, the sanctions come +into play. + Mr. Sherman. If I could just add to this. When we did our +orientation video, we did surveys pre and post in order to see +the effectiveness of the video, and what we found was that +although many of the universities had these policies, students +simply weren't aware of them. The video helped reinforce the +notion that this is against campus policy and they could lose +Internet access if they engaged in illegal activity. So the +policies may be there, but people just don't know about them. + Mr. Wexler. Would you agree, Mr. Vaughn, that it appears +students, by and large, are not aware of the policies? + Mr. Vaughn. Well, I think that has been the case, and that +is what is changing, and we want to take actions to make it +change further. That is why we want to identify these best +practices. At a large university, with a lot going on and +students coming in for the first time, there is a lot going on, +but institutions have figured out how to get this message +across, and we want to spread their message across the higher +education community. + Mr. Wexler. Thank you. + Mr. Berman. The time of the gentleman has expired. + The gentleman from Florida--the other gentleman from +Florida. + Mr. Keller. Thank you, Mr. Chairman. + I approach this issue with a somewhat unique perspective. I +care very much about intellectual property rights, having been +on this Committee for now 7 years and representing major +intellectual property interests like Disney and Universal, +frankly, and also am very close with the universities. I was, +until recently, the Chairman of the Higher Education Committee +and am now the Ranking Member. + And so last year I was able to successfully include some +language into the Higher Education Act, H.R. 609, which set +aside grant money that universities could apply for that would +help them in purchasing these sorts of technologies and to make +an effort. + In the interest of straight talk, I think that as we move +forward, and caring very much about both groups, I would say, +Mr. Vaughn, I would tell the folks you represent that I see a +sea change coming a little bit. I think any university that +throws away infringement notices or relies on the old excuses +of academic freedom or privacy and doesn't have a best +practices policy, is not interested in technology, I will say +the hammer is coming, and it is probably going to come sometime +later this Congress. + And so I want to see universities get serious about it. And +I know that some are. + Let me begin with you, Mr. Marchwinski. This technology was +developed at University of Florida? + Mr. Marchwinski. Correct. + Mr. Keller. Before the technology was implemented at +University of Florida, what was the situation like in terms of +bandwidth being used and getting notices of violations? + Mr. Marchwinski. There was approximately 70 percent of the +bandwidth was being consumed by peer-to-peer services, and +between 50 and 80 DMCA complaints were being received per +month. + Mr. Keller. After the technology was implemented at +University of Florida, what was the situation like in terms of +bandwidth and notices? + Mr. Marchwinski. The bandwidth dropped significantly to 20 +percent of its prior measure, and since then, the DMCA +complaints in the residence halls, they have received one in 4 +years. + Mr. Keller. So, virtually, to nothing. + Mr. Vaughn said that some technologies can't distinguish +between legitimate and illegitimate file-sharing. Can your +technology make that distinction? + Mr. Marchwinski. No. That is quite the opposite approach. +We actually take it at the protocol level. And the reason we do +that is to preserve the privacy of the content of the packet. +Any technology that tries to distinguish legitimate versus +illegitimate is looking at the content. + Mr. Keller. So you don't look at the content. + Mr. Marchwinski. We do not. + Mr. Keller. Well, if a person is legitimately downloading a +song from iTunes, would you software block it? + Mr. Marchwinski. No, it would not. + Mr. Keller. Okay. If they were illegitimately downloading a +song from Kazaa would your technology block it? + Mr. Marchwinski. Yes, it would. + Mr. Keller. Okay. Does your software violate student +privacy? + Mr. Marchwinski. We don't believe it does. + Mr. Keller. And why is that? + Mr. Marchwinski. Because of the condition of not looking at +the actual contents of the packet. We do monitor based on the +overall protocol, the behavior of the network, and follow the +policies that the administrators in that institution set. + Mr. Keller. Does your cGRID software impinge on academic +freedom? + Mr. Marchwinski. Absolutely, not. For institutions that +want to use peer-to-peer for legitimate use, it is a simple +rule that we establish in our policy manager that allows them +to use it for that purpose. We can break it down by logical +subgroups, a particular class, a particular grade level, a +particular user community and share that in the policy so that +it is enabled. + Mr. Keller. Okay. + Mr. Vaughn, I sometimes hear the defense of academic +freedom. Just so we are clear on where you stand, would you +agree with me that under no circumstances is the defense of +academic freedom an excuse to illegally download music or +movies? + Mr. Vaughn. Absolutely, no question. + Mr. Keller. Okay. + Back to you, Mr. Marchwinski. In terms of those situations +where an institution has opted not to used your product or one +of your competitors' products, what reasons do you hear for +them declining? + Mr. Marchwinski. The first and foremost is that they have +policy but they don't know how or don't want to implement those +policies. It is very similar, in the example we heard earlier, +when you have a policy, even if you make people read the +policy, if you don't enforce the policy, it becomes rendered +useless. It is like having a highway with traffic rules that +are never enforced. + Mr. Keller. What about the money issue that we have heard +so much about this hearing? + Mr. Marchwinski. We have never actually talked to a person +and have been declined the business because of price. We have +said that we will work with the institutions, fit into their +budget cycle and allow them to pay as necessary. + Mr. Keller. Mr. Feeney started to cover some of this. I +realize, as the head of this company, you probably think, and +maybe have a good claim to saying, that your technology is the +best out there, but give us an idea of how many people you have +to compete with in this arena. + Mr. Marchwinski. In the immediate arena, there is about +five major competitors, and when you extend out past that, +there is probably another six or eight competitors. + Mr. Keller. Okay. Thank you. + Mr. Chairman, my time is up. + Mr. Berman. Thank you very much, Mr. Keller. + Mr. Schiff, 5 minutes. + Mr. Schiff. Thank you, Mr. Chairman. I wanted to ask about +a couple issues. + I understand that in the response to the request for +information on student digital piracy and efforts to undertake +and to mitigate that piracy that some of the universities +responded that violated student privacy concerns, others that +the Copyright Act imposed little legal obligation on network +operators to monitor or investigate violations of the act. + That may be true, of course that can be changed, and I am +interested to get your reaction to a couple different ideas +that have been percolating. One is, one way to go at this would +be to narrow the safe harbor, require that best efforts or +responsible efforts be undertaken to deal with those efforts, +whether P2P or other, that involve the distribution of illegal +content. + And you could have a narrower safe harbor by saying that +sort of the state of the art is to have a technology that +filters out illegal distribution, not a requirement to be the +technology that your company produced or any other but imposing +a requirement or narrowing the safe harbor to say if you are +using a technology that is designed to address this problem, +then you are in the safe harbor, and if you are not, then you +still may be making a reasonable effort but you are not in the +safe harbor. + I would like to get your feelings about a change along +those lines. + And, second, because there is a real problem with +enforcement, we don't have the resources in the Federal +Government to investigate every violation, it has been +suggested by some that we employ local law enforcement to be a +force multiplier and that we empower local enforcement, local +police to go after certain intellectual property violations and +then keep the fines that would be assessed for the violations +as a way of financing the enforcement. + And I would be interested to get your thoughts on both of +those proposals. And I direct it to all of you. + Mr. Vaughn. In terms of the liability limitations, I +believe you are referring to the DMCA section 512 limitations, +and I think it is our understanding, and I think Cary may +disagree with this, but that, strictly speaking, universities +are not liable for peer-to-peer file-sharing. It is conduit +traffic that is not hosted on their servers. + And that virtually every one of our institutions responds +to notices of claimed infringement, I don't know of any +institution that doesn't, and some of them do it, I think, +because they believe they are legally obligated to it, all of +them do it because it is the right thing to do. So I don't see +a problem there. + Our institutions, when they get notices of claimed +infringement, they respond and take appropriate action, and if +there is some need to reexamine--I am troubled about the notion +of a technology requirement to avoid narrowing the safe harbor +for two reasons: Technology changes so fast, and I doubt if we +will ever have a technology that everybody agrees works. + So maybe we would adopt a technology. I assume that this +procedure would apply to commercial ISPs as well as +universities, and I, frankly, don't know how they respond to +claimed infringement notices. I suspect they operate but Cary +may know. We do it, though, as a matter of proper policy, not +because we think we are obliged to. + Mr. Schiff. One analogy, and I don't know how accurate it +is, we have do not call lists, and there is an obligation to +check the do not call list to make sure if you are a +telemarketer you are not calling people who have signed up for +that. + If the content producers either put their digital +protection watermarks or I know there is a way of identifying +content, a frame in a film or a sequence of images in a film, +and you could draw on that body or a filter made use of that +information to decide what was sought to be protected, that +would, seems to me, be a pretty viable way of doing this. + Now, again, I am not suggesting we mandate any particular +technology or even mandate technology, but there might be a +presumption that if you are using these technologies, that you +are taking, sort of, the state-of-the-art precautions. + Mr. Vaughn. Well, Greg Marchwinski mentioned earlier that +there apparently now are new encryption techniques for the +infringers that override watermarks and defeat some of those +technologies. There are technologies that are filtering that +are quite effective at identifying specific copyrighted +material that those owners don't want to be distributed on +peer-to-peer networks, but they are very expensive. + So this is all changing and trying to figure out how to get +technologies that can adapt to the college environment, that +can be affordable, is what this new group we are putting +together is all about. But we will probably have to put +together a new group in 2 years, because it will change that +fast. + Mr. Berman. Mr. Vaughn, let me cut you off, only because I +think we should hear a response to Mr. Schiff's question from +the other two witnesses. Time has expired. I am curious about +your view of Mr. Vaughn's theory of DMCA. + Mr. Sherman. The first point is that Mr. Marchwinski's +technology would actually deal with encrypted files. It works +even when the files are encrypted, which shows how far +technology has come. And I think the other problem--I agree +with John that most universities are very responsive to DMCA +notices. + The problem is, it is a reactive system. It is only when we +find the problem that they will do something about it, when in +fact it is their network and they have the ability to see what +is going on on that network, especially on the local network +where people are using the network every day to infringe dorm +to dorm rather than over the public Internet. + They have the ability to do something about it. Technology +would enable them to do it in a relatively automated way. That +would be a much, much better solution than putting the burden +on copyright owners all over the world to monitor every network +at every university to try and root out infringement. + Mr. Vaughn. Just to follow up on the last point about +police enforcing the laws, again, back to my prior analogy, if +you have laws on the books and they aren't enforced, there are +going to be infringers, and if you are completely reactionary +to being warned, then the laws aren't going to be as effective +as they need to be. + But the best analogy is imagine a traffic intersection +where there is a camera now monitoring for people that go +through red lights. If you were actually caught every time you +went through a red light, independent of the time or day, 6 +a.m. on a Sunday morning you are going somewhere. ``Oh, there +is no traffic around, I can go through it.'' Well, if those +laws are being enforced, the behavior will change. + Mr. Berman. The time of the gentleman is expired. + We, of course, don't accept that there is a harm-free +crossing of a red light in this area, but your point, +otherwise, is good. + I yield myself a few minutes just basically to ask one +rambling, convoluted question. + There has been reference to the university task force on +requirements for filtering networks. + Mr. Vaughn, this really is to you and any response from Mr. +Sherman as well, because you are both on the Joint Committee on +Accreditation. + You had that in November, it hasn't met, it hasn't set up a +process yet, but you have talked, and you have mentioned here +you are going to come up in the spring with a series of +recommendations. + I hear that but then I hear you talking about, well, you +can never get everyone to agree on a technology. I thought the +purpose of this was to sort of agree on a technology, a series +of technologies, a menu of technologies that were effective, +that were collaboratively agreed to by the universities and by +the copyright-owning institutions and their associations. + And I would like you to respond, do you expect that to +happen, and if that happens, what will you do to implement it? +I mean, I see some very nice letters from earlier decisions by +the joint committee that say, ``We have come to a nice +agreement here. Take a look at this and see if you''--in other +words, it didn't have a hammer, not that anyone should be +called a hammer, but it didn't have a hammer. + And is there going to be some effort by this task force to +implement these recommendations and to push the universities on +this in some way that would give us confidence that this +process you have created will work through? + Mr. Vaughn. I think that the way this is going to work is +that we are going to get university experts that know these +networks, know how they work, know our policies and just sit +down with commercial technology vendors. + We will work with RIAA and MPAA and other entertainment and +expert folks so that we all three parties working on this +problem. Because one of the things we have discovered is some +of the technologies that have been designed for other sectors +are sort of force fed and don't fit well into ours. + So what we want to do is explain to commercial vendors what +our needs are and try to give them the information they can use +to design more effective products. If we can create +technologies that accomplish this, we will make every effort-- +we can't command institutions to use these, but if there are +affordable, effective technologies that fit our policies, and +our timeline is about a 120-day process for this group, you can +be assured we will do everything to promote that and to +encourage its implementation. + What I meant about never agreeing, there will be a +technology arms race, so let's say that in June---- + Mr. Berman. Oh, I don't think---- + Mr. Vaughn [continuing]. Then 2 years from now we will need +to do it again. + Mr. Berman. Yes, but that is not a reason not to do it now. + Mr. Vaughn. Absolutely. No, I agree. + Mr. Berman. Mr. Sherman, do you want to add anything on +this? + Mr. Sherman. I think John has actually described the +mandate to the Technology Task Force. We have found that people +were developing products without input from the university CIOs +about what their needs are, so we need for them to be +communicating. + But more than anything else, we need universities to be +basically telling the private sector that they would welcome +the use of effective technologies, so go out and make them, +invest in them, have more companies get into this field. + Because there won't be a supply unless there is a demand, +and we need the universities to basically say, ``We think +technology solutions can be a very helpful element of +addressing this problem and we would like to see those +technologies and work with you to help implement them.'' + Mr. Berman. Very good. If there is nothing else, I---- + Mr. Sherman of California. Mr. Chairman, you asked earlier +whether Mr. Sherman had anything to add. + Mr. Berman. Yes. I will use first names from now on. + The gentleman from California has not had a chance to +question yet, and he is recognized for 5 minutes. + Mr. Sherman of California. Why, thank you, Mr. Chairman. + Both the other Mr. Sherman and Mr. Davis have both used the +phrase, ``teachable moment,'' and I would like to ask what role +education can play in ending piracy, both proactively and +reactively. Students already know, or probably know, that it is +not legal to download a whole movie that is in the theaters, +but they are doing it anyway. And it would seem that that could +be counteracted by ethics education. + Of course, you might also need technical legal education on +what copyright law is, because students may not even know--I +think Mr. Davis pointed this out--that it is illegal to +download last week's episode of The Office over a peer-to-peer +network, because it seems analogous to just using a VCR or +TiVo. + Both educational institutions and entertainment companies +are pretty much the two leading educational institutions of +this society. Both have an opportunity to educate those who +would violate copyright law. + Are there plans by the AAU or by the entertainment industry +to educate students, either on what they are allowed to do +legally and what is illegal or on the ethical importance of +following the law? + Mr. Vaughn. There are several reasons that I mentioned in +my written testimony for universities caring about attacking +illegal peer-to-peer file-sharing. Probably, I think, the most +fundamental one is our central obligation, as part of the +overall education of these students, to produce students that +are good citizens that understand legal, ethical, moral +behavior. When we fail to do that, we have failed at part of +our mission. + So trying to attack this in that teachable moment that Jim +Davis mentioned is one of the most fundamental parts of this +and, ultimately, one of the most effective. + On a 50,000-student campus, that may be difficult to +implement, but UCLA is a pretty big campus, and they seem to be +doing it pretty effectively. We need to marry that with some +more immediate techniques, like enforcement, like technology, +but I think trying to incorporate that is a very important part +of this whole effort. + Some institutions do it better than others, and when you +have a busy institution with everybody doing a million +different things, when you can identify a set of practices for +teaching students, freshman when they come in, violators when +they are caught, in effective ways and you spread that across +the campuses, you can really help disseminate effective +practices effectively, and that is part of what we hope to do. + Mr. Sherman of California. I hope that you would educate +students not just that, ``it is illegal so it is wrong.'' I +mean, the reason you don't go through that red light is because +if 100 people do it, even at 6 in the morning, we are going to +see one of them in an accident. + What I haven't seen adequately explained to students is not +just how the entertainment industry would be hurt if everything +gets copies and pirated, but how our culture would be hurt. We +all like seeing the movies, and if there is no way to pay for +them, they may still make them, but then they will design them +to get a couple hundred million bucks' worth of product +placement, and you can just imagine how boring and contrived +the plots will be if you have to write the movie not to garner +the biggest box office, because there is no box office, but to +garner the biggest product placement fees. And I would hope +then that your education would be both in terms of people who +make content deserve to be paid but what happens when they are +not paid. + But I would like to turn to Cary and ask, what is the +entertainment industry--and I realize you don't speak for the +entire industry--doing to educate the public as to what +copyright law requires, what it allows, what it doesn't, and +why it is unethical, illegal and ultimately harmful to violate +that law? + Mr. Sherman. We have launched a series of educational +initiatives, starting with grades 3 through 6, 6 through 8, 9 +through 12 and universities, and they all have different +educational messages, because different messages resonate with +different ages. When you are young, whether it is right or +wrong or legal or illegal makes a big difference. When you are +in college, it makes very little difference. So you need a very +different message. + And, in fact, that is why the lawsuits have been so +effective, because college students are much more focused on +how something will impact them, rather than how it will impact +somebody else. + But I think that we are trying to come up with messages +that will make a difference. The orientation video that we +created for college students was intended to tell them what +they have got at stake in the issue. The fact that there may be +fewer movies or less music has not resonated as a message. + But I think this is also part of a larger issue. It is not +just copyright. It is that I don't see any program anywhere, +whether we are talking about high schools or universities, +where how you live in a cyberworld is taught. It is a totally +new ethical situation, and there is nobody taking +responsibility for how we are going to do that. We need that +curriculum. + Mr. Sherman of California. Thank you. + Mr. Berman. The time of the gentleman has expired. + I thank all my colleagues for their great participation. + It is the Chairman's intent in half a year or so, assuming +the Congress is still in session, and I have very little doubt +that we will be, to find out how many of the association +members have adopted the recommendations of the committees that +you have all put together to develop the technological +recommendations to implement a more effective policing of these +networks. + And I thank you all very much for participating and adjourn +the hearing. + [Whereupon, at 4:50 p.m., the Subcommittee was adjourned.] + A P P E N D I X + + ---------- + + + Material Submitted for the Hearing Record + +Prepared Statement of the Honorable Stephen I. Cohen, a Representative + in Congress from the State of Tennessee, and Member, Subcommittee on + Courts, the Internet, and Intellectual Property + The piracy of copyrighted works is of serious concern to me. Piracy +of copyrighted works costs the U.S. economy billions of dollars every +year and adversely affects creative industries that are responsible for +providing millions of jobs for Americans. Digital piracy by students +using university networks is a large part of this problem and has been +for quite some time, as most of our witnesses appear to acknowledge in +their written testimony. I am eager to discuss what the current status +of this problem is, what steps have been taken by universities to +combat student piracy since the last time the Subcommittee visited this +issue, and what additional steps they intend to take in the future. + + + + Prepared Statement of the Honorable Sheila Jackson Lee, a + Representative in Congress from the State of Texas, and Member, + Subcommittee on Courts, the Internet, and Intellectual Property + Thank you, Mr. Chairman for holding this hearing today. Let me also +thank the Ranking Member. I would also like to welcome and thank our +distinguished panel of witnesses who have joined us here today to +discuss piracy on university networks: + + Mr. Cary H. Sherman, (RIAA) Recording Industry + Association of America, Washington, D.C.; + + Mr. John C. Vaughn, Executive Vice President, + Association of American Universities, Washington, D.C.; + + Mr. Gregory J. Marchwinski, President and Chief + Executive Officer, Red Lambda, Longwood, Florida; and + + Mr. Jim Davis, Associate Vice Chancellor for + Information Technology, (UCLA), University of California, Los + Angeles, CA. + + The purpose of today's hearing is to inform and update the Members +of this Subcommittee on the status of ongoing efforts, which have been +undertaken by copyright owners, universities, and higher education +associations to educate students and prevent the illegal distribution +of copyrighted content over university networks. + the history of illegal downloading of copyrighted music + Illegal downloading has been well documented and was brought to the +forefront of the intellectual property arena when the entertainment +industry undertook extensive efforts to prevent Napster from providing +a means for its users to illegally download and disseminate music. On +the Napster system, users could not only play the music back after +downloading it but also record it to a compact disk by using a CD +writer. + Napster also allowed music to be played from their server and +maintained user forums. This access to free music quickly became +popular on college campuses. Some schools have banned the application +because of its high bandwidth demands. + Mr. Chairman, in 1999, Napster began facing challenges from the +Recording Industry Association of America (RIAA), which filed a lawsuit +claiming copyright infringement as well as from some recording artists +such as the rock band Metallica. In 2000, colleges and universities +began banning Napster because overuse was overwhelming their computers +systems. On July 26, 2000, the U.S. District Judge Marilyn Hall Patel +issued a preliminary injunction to Napster ordering them to shut down +their website. + Although an appeals court granted Napster's request for to stay its +order, three days later, on February 15, 2001, the United States Court +of Appeals for Ninth Circuit affirmed the order holding Napster liable +for all illegal downloads made by users of their software. The court +ordered the company to block trading of copyrighted files. Napster, the +court said, can be held liable damages, which could exceed hundreds of +millions of dollars. + After offering a $1 billion settlement to the industry, and shortly +thereafter being ordered by Judge Patel to prevent users from trading +unauthorized files within 3 business days of receiving notice from the +copyright owner, Napster filed for Chapter 11 bankruptcy in June of +2002. + On July 25, 2002, nineteen members of Congress signed a bipartisan +letter to Attorney General John Ashcroft and the U.S. Department of +Justice to prosecute ``peer-to-peer'' networks and the users who swap +copyrightable files without permission and to devote more resources to +police the downloading of online copyrighted material. In August, 2002, +the RIAA publicized a survey by Peter D. Hart Research, which found +that--by a more than a two-to-one margin--music consumers who say they +download music for free off the Internet also say they purchase less +music from retailers. On September 3, 2002--Napster ceased operations +after Judge Peter J. Walsh of the Federal Bankruptcy Court in Delaware +blocked the sale of the company. + Mr. Chairman, though Napster no longer exists, it has given rise to +other Web-based applications for downloading MP3 files, such as +Gnutella, Napigator, and Wrapster. In addition to Napster, Macintosh +gurus can download Macster and open source adherents can use GNapster. + On September 26, 2002, an unprecedented alliance of musicians, +songwriters, music organizations, and record companies--dubbed the +MUSIC Coalition--launches an aggressive education campaign aimed at +combating the illegal distribution of copyrighted music over the +Internet. On October 10, 2002, in a letter to more than 2,300 college +and university presidents, members of the creative content industries-- +including the RIAA, the Motion Picture Association of America, the +Songwriters Guild of America and the National Music Publishers +Association--explained how serious the problem of peer-to-peer piracy +is on America's campuses and what school officials can do to help solve +it. + In December 2002, the entertainment industry and higher education +community joined to create the Joint Committee of the Higher Education +and Entertainment Communities to address the increasing use of +university servers for copyright infringement on peer-to-peer networks. + Mr. Chairman, this Subcommittee today will again consider the +testimony of witnesses regarding the subject of student piracy of +copyrighted content, as it did in the 108th and 109th Congress. I look +forward to the testimony of our witnesses and hope that today we will +learn that there has been a concerted effort by all parties involved to +reach common ground and a shared understanding of the importance and +value of protecting copyrighted materials by preventing its illegal +distribution. + Thank you, Mr. Chairman. I yield back the remainder of my time. + + ATTACHMENT +[GRAPHIC(S) NOT AVAILABLE IN TIFF FORMAT] + + + Prepared Statement of the Honorable Lamar Smith, a Representative in + Congress from the State of Texas, Ranking Member, Committee on the + Judiciary, and Member, Subcommittee on Courts, the Internet, and + Intellectual Property + Mr. Chairman, I thank you and the ranking member for selecting +student digital piracy on university networks as the topic of the first +copyright hearing this Congress. + This is not a new subject. While I was the subcommittee chairman +and you were the ranking member, we held several hearings on this +matter. + At the initial hearing, I noted that ``[t]his hearing will focus on +the extent of peer-to-peer piracy on university campuses and what +measures content owners and universities are taking to address the +problem.'' + You noted then that, ``P2P file trafficking causes great harm to +copyright owners,'' and that ``colleges play a prominent role in +contributing to P2P piracy.'' + The extent of that harm has increased exponentially over the +intervening years. + This Subcommittee and Congress have been patient in working with +university administrators and representatives from education +associations to implement voluntary solutions to the student digital +piracy problem. + Unfortunately, the testimony before the Subcommittee today and +published reports indicate that some in the university community have +sought to minimize the importance of addressing this issue in an +effective manner. + In fact, they have gone so far as to publicly discourage college +and university officials from providing responses to a voluntary survey +that the Government Accountability Office (GAO) prepared at your and my +request in the last Congress. + Although the problem of peer-to-peer piracy is not confined solely +to colleges and universities, the fact is that 44% of the domestic +piracy losses suffered by the U.S. motion picture industry--more than +half a billion dollars each year--are directly related to student +digital piracy by college students. + Many university administrators have accepted their responsibility +to do more to curb the theft of intellectual property via university +networks, which--after all--are geographically limited and have access +controlled by university technology officers. + But it is clear other education officials continue to resist the +adoption of new technologies and enforcement policies that would likely +prove much more effective at restricting or eliminating such theft. + I commend those university officials who have made an effort to +fulfill their obligations. + To those who have not, I will simply note the Members of this +subcommittee have an affirmative responsibility under Article I, +Section 8 of the Constitution, to ``promote the progress of science and +useful arts by securing for limited times to authors and inventors the +exclusive right to their respective writings and discoveries.'' + At the conclusion of this fourth hearing on the subject of student +digital piracy, this Subcommittee will have built an extensive record +that could be used to justify the drafting of additional legislation to +remedy the problem. + In closing, I want to thank the new Chairman and Ranking Member of +the Subcommittee for their recognition of the importance of this issue. + Mr. Chairman, I yield back the balance of my time. + GAO Study of Colleges submitted by the Honorable Howard L. Berman, a +Representative in Congress from the State of California, and Chairman, + Subcommittee on Courts, the Internet, and Intellectual Property + +[GRAPHIC(S) NOT AVAILABLE IN TIFF FORMAT] + + + Dear Colleague Letter, Curbing Student Digital Piracy on College + Computer Networks +[GRAPHIC(S) NOT AVAILABLE IN TIFF FORMAT] + + +Top schools receiving the highest volume of DMCA copyright infringement +notices from the RIAA beginning in September 2006 through mid-February + 2007 +[GRAPHIC(S) NOT AVAILABLE IN TIFF FORMAT] + + Additional material submitted by John C. Vaughn, Executive Vice + President, Association of American Universities, Washington, DC +[GRAPHIC(S) NOT AVAILABLE IN TIFF FORMAT] + + + Letter from Dan Glickman, Chairman and Chief Executive Officer, + Motion Picture Association of America, Washington, DC +[GRAPHIC(S) NOT AVAILABLE IN TIFF FORMAT] + + + +