context: In 1989, when she was first approached by Bendon to promote their lingerie in Australia, Macpherson saw an opportunity to reverse their strategy and suggested a licensing arrangement, with products bearing her name and designs created in partnership with Bendon's team.
source: Macpherson took a significant role in the development and management of the company, serving as chief marketing officer and later Creative Director.
reference_original: Макферсон сыграла значительную роль в разработке и управлении компании, работая директором по маркетингу, а затем креативным директором.
reference_flipped: Макферсон сыграл значительную роль в разработке и управлении компании, работая директором по маркетингу, а затем креативным директором.