# Atrium X Nouns - A Lore Experiment


# Atrium X Nouns - A Lore Experiment
![](https://i.imgur.com/ZQDdQuJ.jpg)

## Description:
**TL,DR**
We are proposing to commission [Atrium](https://atrium.art/) & [3D Print Guy](https://twitter.com/3d_printguy) to create a cinematic 1:30-2min animated story introducing the World of Nouns. Bring the expertise of a Pixar veteran to the Nouns ecosystem enabling us to create a foundational animated short story & proliferate the meme!


[Check out the proposal trailer!](https://twitter.com/3D_PrintGuy/status/1604906537184792576)
![](https://i.imgur.com/V58xsIR.jpg)

**Wait, what is Atrium?**
Atrium.art is a crypto-native network of independent artists and creators. Disciplines represented on Atrium currently include Screenwriting, Animation, Concept Art, Voice Actors, and Music production. Together, creatives on Atrium bring experience from Pixar, Marvel, Luma Pictures, Sony, Netflix and many more.

> You can see the work of Artists on Atrium [here](https://atrium.art/)

Simply put, Atrium is a way to easily piece together veteran talent to produce cinematic content.

**So … What is this animated Lore?**
Nouns are cc0 identities coming forth one day at a time. While there have been explainer videos done via [113](https://nouns.wtf/vote/113) and open video content proposals (explainers) via [181](https://nouns.wtf/vote/181), We want to create an engaging cinematic introduction to the world of nouns. One that reflects the original intent behind the emergence of Nouns DAO, a story that shows who nouns are, what they have been up to, and a nod to future plans. A tale that leaves the audience curious, engaged, and wanting for more.

We believe this animation will serve as a foundation to build an expansive storyworld on top of nouns cc0 IP. Where any noun could go beyond the core nouns audience and have a viewership across different communities native to crypto and beyond.

**Who is the creator behind this first story?**
Having a creator who understands the NFT space, the broader story, and cinematic culture is important when developing content to serve as a landing page for Nouns. We believe that 3D Print Guy is uniquely equipped in style, storytelling and understanding to provide a memorable rendition of the values and beliefs behind nouns.
![](https://i.imgur.com/rmzvlQT.jpg)

With over 2 decades of experience in the business, including working on films like Up, he has been tugging on your heart strings over many years. His youtube page has content eclipsing 45 million views and his characters and plots have shown the ability to capture the world’s attention. He has also demonstrated an ability to release relevant content based on trending topics as seen with his most recent animation about [ChatGPT](https://twitter.com/3D_PrintGuy/status/1600116597711990784) (5k+ likes, 77k+ video views on twitter).

Quick Links about 3D Print Guy -

[Youtube](https://www.youtube.com/c/3DPrintGuyChannel)

[Twitter](https://twitter.com/3D_PrintGuy)

In 2022 alone he has produced 15 min of animation both in longer formats and short viral clips, with sound design and VFX all done in house. In 2023, we hope to have the opportunity to help proliferate the nouns as well.

Some of the Highlights of 3D Print Guy’s independent work

[Imposter Origins: Among Us](https://www.youtube.com/watch?v=xpCrmbP-Dfs&ab_channel=3DPrintGuy)
![](https://europe1.discourse-cdn.com/standard21/uploads/nouns/optimized/2X/e/eea1fe1b1a05d83b75e4260ea6e9a44c654ae275_2_1264x514.jpeg)
30+ mil views between Part 1 and Part 2

[Sixstrings: Commissioned Non-canon BAYC Story](https://twitter.com/siixstrings/status/1554875246049722370)

**Process at Atrium**
The entire process is a feedback loop. We would be creating a special channel on the Atrium discord server where Nouners are welcome to join and follow along the milestones of the process.

We would love to have at least one nounder to engage in conversation so that the story stays loosely true to the canon if any.

* The workflow starts with defining the script and dialogs (if any) for the story. This involves defining shot by shot verbatim descriptions of what is happening on screen. A good story is a great script in the first step.
* After the script is done, we start to look for Voice actors who will help narrate / engage in dialog based on the script. If the script doesn’t have any dialogs and is mostly visually expressive we skip this step.
* Now the fun part begins where you start to model the characters, the environment, the objects in the scene. Rigging a model is technically intensive process and better rigged models are more equipped for better emotions during a scene (more fluid and organic movements)

![](https://europe1.discourse-cdn.com/standard21/uploads/nouns/optimized/2X/e/e4408f0a1790f89fa248ea6aa9d233881580b665_2_522x518.jpeg)
* Once you have the 3d assets ready - you start the process of Look-Dev. Look development in CG means you start to give definition to the model through textures, lighting, colours etc. They start to come to life.
* Animatic essentially lets you block out part by part of the story sequence with actual scene setup (the animation is not smooth and done yet but essentially simulates the storyboard).
* Using the animatic, Sound design can start to happen.
* We will review the animatic and invite feedback to the animatic via our communication channel.
* Once the animatic is locked down, the final animation work begins. This is the most intensive and time consuming process and takes the bulk of the later half of the creation cycle.
* After final animation is done - it is time for last visual effects, lighting passes, refinements before you start to map out the finished sound design artefacts as well as the dialogs.
* And then the final Reveal of the output (examples shared above). Final Output to premiere both on Twitter as well as youtube.

We will be utilising the Story’s reach in terms of reshares / likes / social engagement as metrics for success.

**Ask / Cost**

All inclusive production cost is proposed to be 20 ETH. (Transferred to the Atrium Multi-sig upon execution)

Things covered included

* Storyboarding, Scripting
* Multiple character plotline (3d Modelling)
* In 3d animation, cost ramps up as you animate more than one character in a scene + dialog work
* Voice Over + Sound design
* Animation
* Final FX

> We will also be including the main characters 3d files (rigged) available for download and re-use under cc0.


**Production Schedule**
Post the proposal execution, we will look at a final production duration of about 6-8 weeks of the above process.


We will be coordinating the comms and logistics through out the whole process alongside 3dPrintGuy. Below are the team members involved:

**Team at Atrium**
![](https://europe1.discourse-cdn.com/standard21/uploads/nouns/optimized/2X/9/9687218ba0fd098bac4f63262303f4372d6943b2_2_1380x506.jpeg)
* Supriyo - Founder | Atrium.art
* Anaroth - Head of Community
* Bri Ferraro - Artist and Collector Relations
* Lasharna - Head of Marketing

**The Future**

After the first nouns story, based on the reception of the content launch and social signals, Atrium intends to come back with a larger proposal to fund n (undecided number) number of new original nouns Stories.

This will be Atrium’s take on creating an expanding anthology series centered around nounish lore where different creators from the Atrium ecosystem come together to build new characters with their backstories, lore and more.

This will be an interactive exercise where we will do a Casting call and participating creators / artists themselves make the decision on selecting casting call winners.

Outcome: EXECUTED