# NOUNS ON THE GROUND - 6 Month Proliferation Pod


## TL;DR
Nouns On The Ground requests to manage The Proliferation Pod Fund for 6 months as an important decentralized DAO marketing experiment, which includes 4 major NFT event activations.

## NOUNS ON THE GROUND ⌐◧-◧

Nouns On The Ground began as a conceptual idea exploring ways to bring Nouns out into the world IRL and has quickly become the foundation for an experimental proliferation pod within the Nouns ecosystem. With just one month of scheduling time, NounsOTG was able to plan, coordinate and complete its first multi-day activation at NFT.NYC, resulting in some planned and some unexpected exposure for the [Nouns](https://www.nouns.wtf) brand at one of the leading industry events of the year.

![NFT NYC](https://imgur.com/tLh2n5Z.png)

### Key Moments From This Activation

 - Activations inside the NFT.NYC event all three days at the different event locations
 - Gnars event in Time Square where we met other nounish projects
 - Filmed at the Noun mural with the nounish film crew / [Proposal 64](https://nouns.wtf/vote/64)
 - Unexpected/surprise filming with Shopify putting NounsDAO in their official NFT video
 - In-studio filming with Stoopid Buddy / [Proposal 73](https://nouns.wtf/vote/73)
 - Sandbox event at Gotham Hall, introduced Andy Milonakis to Nouns and the different forks
 - Noun O’Clock meetups IRL / On-site hosting
 - Met notable NFT musicians and began conversation that led to a feature performance by a #1 musician in the Noun O’Clock space
 - Connected with other nounish builders and people from Prop.House

![NFT NYC](https://imgur.com/gWur0ZO.png)

### Clear Takeaways From This Activation
 - IRL is important to solidify proliferation of the Nouns
 - IRL invites unexpected growth opportunities for Nouns
 - “On The Ground” promotion is an effective decentralized marketing tool
 - IRL brand recognition creates authentic and memorable user connection

![Shopify Ad](https://imgur.com/d4v1R97.png)

## WHAT’S NEXT? ⌐◐-◐

More events, more proliferation and more recognition! **Nouns On The Ground** wants to replicate and scale the success of NFT.NYC for the Nouns, by targeting 4 other major key hubs for future Nouners and Nounish builders. To clarify, **Nouns On The Ground** will be working to replicate the ROI and general recognition of the NFT.NYC activation. Flexible “on the ground” event planning is an important element, keeping the process decentralized, new and always changing. The goal of The **Proliferation Pod** will be to create new and unique experiences catered to each event.

The **Proliferation Pod** will manage the Proposal amount to cover the costs of these events. ETH funding will need to be converted to USD to cover travel costs, merch/swag orders and other event related fees. The same budget used for the NFT.NYC event, which was 6 ETH, totals to 11 ETH today to adjust for the change in ETH price since initial funding. **Nouns On The Ground** can replicate these activations for the same amount as previously proven in New York with a slight added cost for travel for NFT London.

![IRL Events](https://imgur.com/uJYIXYl.png)

### NFT3 AWARDS (August 5-7) in Los Angeles, CA (11 ETH)

A unique event that has started garnering attention from musicians and artists utilizing NFTs. The NFT3 Awards in Los Angeles and will have over 16,000 attendees which is roughly the same size as NFT.NYC. The NFT3 Awards will be the premiere NFT summer event on the West Coast. Nouns On The Ground will immediately begin planning this next activation. This will create consistency throughout the US NFT markets, as the Nouns meme continues to spread across the world in Rio, Sweden, Tokyo and more.

I will have swag and merch on hand for “ Noggle recognition awards”, multiple hidden AR POAP dispensers for event POAP collecting and of course, more stickers and buttons with 10 newly featured Nouns to hit the ground. DM if you want your Noun featured this time! I will continue to post updates in this thread as we get closer to the event.

### NOUNS DOTA FINALS (August 10-14) in Arlington, TX (11 ETH)

The currently undefeated NOUNS DOTA team is a guarantee for the Finals. We need Nouns On The Ground to proliferate Nouns throughout the stadium, amongst the Nouns fans and entire audience. We’ve started throwing around the idea of Noggle sports towels. Nouns On The Ground is in the NounsEsports Discord and ready to coordinate other live events to bring well deserved attention to this highly successful NounsDAO Proposal. This would be the best event of the 5 for a big T-shirt order as well.

### NFT NASHVILLE (September 1-5) in Nashville, TN (11 ETH)

NFT Nashville is striving to be the premiere NFT music event of the South as it brings a “festival-like” NFT event to the heart of the music capital during the Labor Day weekend. Some of the top current NFT music artists, including Sammy Ariaga, call Nashville home and have set the tone for NFT Nashville to enter the music scene with a bang. After starting through local meet-ups, NFT Nashville has quickly set a precedent for community building within this industry and the presence of the Nouns is necessary for proliferation.

### NFT LONDON (November 6-7) in London, United Kingdom (18 ETH)

NFT.London is being organized by the same team behind NFT.NYC, so you can already guarantee this will be one of Europe’s main NFT events of the year. With people already tweeting about grabbing tickets to this event, it is a no brainer to have Nouns fully on the ground in the UK. There is a slight increase in the funding cost for this event to account for additional travel costs.

### ART BASEL MIAMI BEACH (December 1-4) in Miami, FL (11 ETH)

Art Basel is another fantastic event for NFTs and proliferation of the Nouns Brand. Last year’s event in Miami Beach was the launchpad for some of the largest brands currently in the industry. This event is known for setting art trends and the Nouns meme needs to be logged in event attendee memories to close out the year in a strong way.

### NOUNS ON THE GROUND OPERATION COSTS (18 ETH)

Why choose Aubtoshi and Nouns On The Ground for these events? I have a proven successful track record with this type of proliferation and have modeled my plans for each of these 4 events after the successful New York multi-day activation. The job will get done with added elements of surprise and key events that always arise when engaging IRL. I am also involved with multiple Nounish projects that also seek to proliferate the Nouns brand and have incorporated these projects during my activations as well.

[Prop House Proposal Round 1](https://prop.house/proposal/41) / [Prop House Proposal Round 2](https://prop.house/proposal/71) / [Prop House Proposal Round 3](https://prop.house/proposal/117) / [Small Grants Proposal](https://discourse.nouns.wtf/t/nouns-on-the-ground-nft-nyc-activation/1215/3) (funded 6 ETH) / [Lost Nouns - Noun O’Talk S:1 EP:15](https://twitter.com/cdt_eth/status/1542260980046073856?s=20&t=-z9THGWZCxf2o4oAfNSosg) / [Noun O’Clock Spaces with Noun Square](https://twitter.com/noun_o_clock/status/1544475669266038787?s=20&t=-z9THGWZCxf2o4oAfNSosg) / [Nouns News Proposal w/Aubtoshi Avatar](https://prop.house/proposal/598)

![Noun Prop House and Events](https://imgur.com/ehY6m08.png)
![Twitter Spaces and Nounish News](https://imgur.com/qA2e2mv.png)


NounsDAO funding Nouns On The Ground to operate in this fashion will allow this proven project to grow and scale without having to come to the DAO per each event. Proliferating the Nouns is the goal. I would love for NounsDAO to continue to let me show you the wonderful, creative and unexpected ways we can do just that, on the ground, IRL!

## TOTAL PROPOSAL ASK: 92 ETH ($110,400) over 6 months ⌐Ξ-Ξ
***ETH calculated at 1 ETH = $1,200 USD**
***15% added for volatility w/any extra being sent back to NounsDAO**

Instead of having multiple proposals for each event as they come, this one proposal will cover the costs of these events planned within a 6 month period. The amount will be held in a multi-sig wallet, in USD, that will release funds in the following manner:


**IMMEDIATE** - Initial release for Event 1 & Event 1.5 & Op: 25 ETH ($30,000 USD)
08/01/22 - Release for Event 2 & Op: 14 ETH ($16,800 USD)
09/01/22 - Release for Event 3 & Op: 21 ETH ($25,200 USD)
10/01/22 - Release for Event 4 & Op: 14 ETH ($16,800 USD)
11/01/22 - Release for Op: 3 ETH ($3,600 USD)
12/01/22 - Release for Op: 3 ETH ($3,600 USD)
**Total: 80 ETH ($96,000 USD)** distributed through 6 transactions over the course of 6 months (July 2022-Dec 2022) as outlined above

At the suggestion made by Seneca above, we have added 15% to account for volatility:

15% Increase added for volatility to 80 ETH = 12 ETH ($14,400)
Total ETH ask including 15% increase for volatility = 92 ETH
Total USD ask including 15% increase for volatility = $110,400 USD

**PLEASE NOTE:** All ETH not used strictly for reasons relating to volatility in ETH price will be sent back to the NounsDAO from the multi-sig wallet.

There will be 3 individuals for the 2/3 signers verification to ensure proper distribution of funds on the correct date. 

**Signer 1**: Aubtoshi
**Signer 2**: 142
**Signer 3**: Seneca

![Dominoe Effect](https://imgur.com/ctVSkv9.png)


An additional part of the overall success of Nouns On The Ground Proliferation Pod will come through collaboration with other Nounish builders. Please reach out via [Twitter](https://www.twitter.com/NounsOTG) or Discord (aubtoshi#9612) to talk all things collab!

## LONG-TERM “NOUNISH” GOALS ⌐◪-◪
This experimental Proliferation Pod is the next clear step for Nouns On The Ground as an appropriate scaling measure. Aubtoshi isn’t going anywhere and will continue to bring value to this community. A personal long-term goal is to be a woman Nouner. Until I have the opportunity to join the community as an official Nouner, I will continue to proliferate the Nouns in the most fun and effective ways that I can make possible. Thank you Nouners for giving me this chance to show you what we can do together, On The Ground! 

![Aubtoshi!](https://imgur.com/X5mwdw0.png)


**Multi-sig Wallet Address to send ETH**: 0x5b35c3EF0acF9660a7d3fcefc2A2053a7CEC20E3

Outcome: EXECUTED