# Mucho Love v1.25 [revised]

# Mucho Love v1.25 [revised]

### tl;dr

- Mucho Love is a social impact platform based in the Dominican Republic. It uses a "see good, do good" format to increase brand equity (⌐◧-◧) and raise awareness through its activations. 
- Mucho Love has also formed an in-real-life community of over 60 active members learning about web3, crypto, and Nouns while participating in helping causes they love. 
-  During the last 6 months, we’ve seen how our work has been spreading a meme and increasing awareness about Nouns in all the people that interact with our content.
- Mucho Love is requesting 70.86 ETH for a 4 month extension to organize four activations in the Dominican Republic that will have Nouns in their core, organize an event to thank volunteers for their work, and compensate the core team for their work. 



### What is Mucho Love?

Mucho Love is a nouns-based social impact platform that was created 6 months ago. Mucho Love started with a Lil Nouns prop.house (https://prop.house/lil-nouns/round-3), then went on-chain on prop 137 for further proof-of-work (https://nouns.wtf/vote/137), and now is back on-chain to keep growing, improving, and experimenting further. 

Mucho Love is currently working to become a major platform that promotes goodness in the Dominican Republic. A platform powered by ⌐◧-◧. 

![](https://i.imgur.com/2pdNlcP.png)


### What has Mucho Love done? 


<div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/778244189?h=169183d222&badge=0&autopause=0&player_id=0&app_id=58479/embed" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen frameborder="0" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></div>

**Other videos:**
- https://twitter.com/mucholovedr/status/1606635791593119744
- https://twitter.com/mucholovedr/status/1565689757740535808
- https://twitter.com/mucholovedr/status/1595141776867983361


### Total impact generated

Mucho Love works with a "see good, do good" format. A format that uses social impact to incentivize others to do the same. This format allows us to raise awareness of the impacts we're activating and increases brand equity for ⌐◧-◧ .

Mucho Love is focused on creating a positive connotation in a society that knows nothing about Nouns. Mucho Love will allow us to establish the ⌐◧-◧ as a goodness symbol within our community.

In the past six months, **Mucho Love has shared joy, smiles, gifts and a whole lot of love to impact the following**: 
* 750+ Children 
* 300+ Families
* 100+ Dogs
* 60+ Volunteers
* 3 Institutions
* 1 community


Aside from social impact and the people impacted, it is crucial to generate attention/awareness on social media to keep growing the platform.

So far, Mucho Love has:
* 0 followers to 1700+ on [Instagram](https://https://www.instagram.com/mucholovedr/) (most followed ⌐◧-◧-related account)
* Generated over 16,000 views from videos ([Twitter](https://https://twitter.com/mucholovedr))
* Generated close to 70,000 likes throughout all posts (Instagram)
* Generated over 20,000 views from reels (Instagram)

![](https://i.imgur.com/gOc2sEw.png)
****Data from the respective social media platforms mentioned***

Content creation is an essential aspect of the brand building because it helps to establish the brand's identity, communicate its values and message, and engage with its audience. 

Mucho Love aims to create a positive association with the noggles, show people what's possible to develop with Nouns, and engage with the new audience interacting with ML & Nouns.

See good, do good content will help us reach a broad audience and funnel people into Nouns, therefore showing them how they can form part of Nouns and start forming part of the community.

We will use Instagram, TikTok, and Youtube-Shorts to post the generated content.

* **Youtube**: Short video format striving to combine storytelling with good animations, edits, and clips that focus on wholesome emotions.
* **Tiktok**: Short video formats with catchy hooks with the main point of spreading the ⌐◧-◧s through the platform. Making it easier for people who find the ⌐◧-◧s interesting to click the profile and access other social media where more information will be more easily found (Instagram, Twitter).
* **Instagram**: So far, Instagram has worked for us pretty well. A few flops and one fantastic post (a post with almost 67,000 likes), but it's been great in general. Instagram plans to be the "face" of what ML stands for, does, and activates. We'll also be using challenge formats to engage more people.

![](https://i.imgur.com/iY7cUIp.png)
****post link: https://www.instagram.com/p/Ck1eho1vr5Z/***

### A nounish community 

During the past 6 months, we've formed an in-real-life nounish community of over 60 people. Mucho Love is a community that actively represents what nounish is, understanding it deeply.

It's been interesting to see how people who knew nothing about web3, crypto, or nouns are now having their curiosity sparked by our activations and the one thing I've constantly been telling them: Nouns funds ideas ⌐◧-◧

During the next four months, you'll see Mucho Love community members creating proposals and activating their ideas. Volunteers have been learning about Nouns, Lil Nouns, prop.house, and have already thrown some ideas they'd like to propose. 

![](https://i.imgur.com/Q5EInDR.jpg)



### The next 4 months

During the next four months, Mucho Love will perform four activations within the Dominican Republic.

- **Staffeld x Mucho Love: A Nounish Masterpiece**
    We'll be going to an orphanage with @staffeld (https://twitter.com/staffeld) to make a fun art competition, "1 Professional Artist vs. 100 Children". This event focuses on having children paint their own "nounish masterpiece" on a massive canvas with the help of ML volunteers and using the ⌐◨-◨ as the central theme of the activity. **We will also donate Nounish Coloring Books made by Ilustradora and Messhup.**
- **Nounish Homerun ⌐◨-◨ Baseball/Softball Sponsor**
    We will be donating baseball/softball uniforms (with the ⌐◨-◨ embroided as the "sponsor"), bats, baseballs, softballs, helmets, and gloves. This activation will consist of a game of baseball/softball, Mucho Love Volunteers vs their team. The main impact of this activity is giving children and teenagers the proper equipment to play the sport they love. The equipment donated should last between 3-5 years.
- **Giving free haircuts for an entire day to an underserved community**
    We'll be hiring barbers to cut hair for free in one of the most underserved communities in the DR. This event looks to explore how simple things can be so meaningful for humans and to try and have deep conversations with the people from the community.
- **Knife x Mucho Love: A Nounish Cooking Challenge**
    We'll be collaborating with a cooking institute in the DR to cook children from orphanages/underserved communities their dream meals. We will donate care packages with food essentials for the families/institution of every child present. We'll be "nounifying" the food prepared at this activation.

In the case that one of the activations can't happen due to any unexpected events, this is the backup activity:

- **Nursing-home: A Nounish Day**
We'll be going to an underfunded nursing home to spend a day sharing, eating, and playing with the people who live there. This event aims to connect with an older population and get insights into their experiences, life, and how to live a good, nounish life.

These activations combine the communities/institutions/people that the Mucho Love community wants to help and the narratives that will generate a lot of attention on social media.

![](https://i.imgur.com/3cqgI1o.jpg)



### What value does this bring to NounsDAO? 

Mucho Love is activating IRL experiences with Nouns at its core. During the last months, we've seen how our work has been spreading a meme and increasing awareness in all people interacting with our content.

Mucho Love is also increasing brand equity through social media and the content it produces while creating a positive association and connotation with the ⌐◧-◧. Providing in-real-life activations where people can interact with Nouns physically has immense power.

Aside from the evidence (views, awareness, engagement, meme expansion), we can connect humans with experiences and a community representing Nouns. The ML community will only keep growing and growing as the platform itself grows; there's no limit to how big this can get and how much we can get done.

You can generally explain things by using examples, defining terms, providing visual context, breaking down concepts into smaller parts, and using analogies. Through Mucho Love, people learn through action what nounish is and means. Mucho Love can leverage all of the mentioned ways with its format. We can noun-pill in one of the most organic ways possible by forming part of something meaningful.

![](https://i.imgur.com/41U2NGC.jpg)

### What does the future of Mucho Love look like?
ML is working to be a platform that expands Nouns to new people, places, and things. Using see-good, do-good content and a growing, engaged community, ML can grow into one of the most influential platforms powered by Nouns. ML is currently testing many ideas, content formats, video styles, and activations. 

ML is currently testing many ideas, different content formats, different video styles, different types of activations. As we keep experimenting and implementing new ideas I am certain that we will find our correct flow and "platform fit". 

I (necfas) see ML as a platform that creates opportunities to impact people's lives. ML takes the impact generated to develop content and represent what Nouns is and what it's capable of generating.

We expect Mucho Love to evolve in the following ways:
- Longer format videos (Youtube)
- Grow the volunteering community to over 250 active members by the end of 2023
- Develop new ways to onboard community members to participate within Nouns
- Create recurrent activations leveraging the talents of our volunteers (for example, Nounish Medical Operatives every four months)
- Involve more institutions and businesses to collaborate on the activations.


### What's the ask? 

A total of 70.86 ETH to fund the following 4 months of activations, part-time marketing/content creation team, and compensation for core team members. 


- Social Impact Fund - 40.35 ETH
    - Activations Fund - 36.35 ETH
    - Volunteer Gratitude Event - 4 ETH (event to thank volunteers for their amazing work)
- Part-Time Marketing/Content Creation Team- 13.01 ETH
    - Content Creator (4.18 ETH / 1,462.5 USD per month)
    - Video Editor ( 6.97 ETH / 2437.5 USD per month)
    - Community Manager (1.86 ETH / 650 USD per month) 
- Compensation for 4 core team members - 17.5 ETH, in charge of: 
    - Content Vision/Ideation/Business Relationships ([necfas](https://twitter.com/necfas)) - 10 ETH (2.5 per month)
    - Logistics/Payments ([mimix](https://twitter.com/miagiulianag)) 4 ETH (1 per month)
    - Outreach (Cristina R.) - 1.75 ETH (0.4375 per month)
    - Quotations (Marian J.) - 1.75 ETH (0.4375 per month)

**considering 1 ETH = 1400 USD for USD costs*
**if there's a surplus of USD, we can help even more the communities with the care-package donations, organize another activation, or send it back to the DAO* 
**considering that the [Mucho Love's last prop](https://nouns.wtf/vote/137) was done with 0 compensation, the current activation/admin balance is 65%/35%*
### Budget breakdown
![](https://i.imgur.com/QpaSiT3.jpg)
***costs of the care-packages are determined by costs of items and amount of people involved in the activation**

### Deliverables
- Completion of 4 IRL activations
- 20 shorts through all social media platforms
- 4 Recap videos of every activation
- 1 Volunteer Gratitude Event 
- 100+ Mucho Love Active Members
- 2500+ Instagram Followers

### Tx

70.86 ETH to 0xCb2D68C9e7194B9cE0837eE5E676e796CB31C55a (mucholove.eth)

Outcome: EXECUTED