# Nounswatch: Nouns Iconic Timepieces

![](https://i.imgur.com/qj6bN2J.png)

# The Noggles meant to be worn all day and night
NounsWatch is a tangible representation of what the Nouns community is capable of, and adds to the other successfully funded initiatives extending the brand to a whole new universe of Fashion AND Watch enthusiasts. It seamlessly combines nounishness and horology, **on the verge of becoming the most personal product Nouns has ever created**.

`⌐◨-◨ for the wrists`

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## Positioning
The watch industry is a lucrative market, with the segment accounting for over US$70 billion in revenue in 2022. We aim to position NounsWatch within the most attractive range of world-class watch brands: the affordable design (<200 USD).

![](https://i.imgur.com/DprKVhF.png)


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## The NounsWatch design
Designed by renowned watch designer Rafael Miranda, the bold Noggle-inspired design features a superb polycarbonate case, a Japanese movement, and a exquisite half display with a glass mirror and a black dial.
![](https://i.imgur.com/PleFEx9.png)
The strap is made of easy interchangeable silicone rubber in either one color or the available Nouns Accessory themes (TBD).

![](https://i.imgur.com/9ptDzga.png)
The hour and minute handles features individual pieces that combines every hour to form the Noggles symbol.

![](https://i.imgur.com/mEBtHNJ.gif)

Not only have we considered its aesthetic appeal, focusing on style and taste, but we've also paid meticulous attention to its function. It's as much about refinement as it is about precision.

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## Specs

**Case:** Polycarbonate, 42 mm x 42 mm x 6 mm. Fits from wrists of 15cm and up
**Movement:** Japanese
**Dial**: Exquisite half display reading system, black dial with contrasting numbers
**Glass:** Mineral glass with anti-reflective coating 
**Strap:** Easy interchangeable silicone rubber in various colors and patterns

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## First Prototypes
In order to show our commitment to the project, we have developed two 3d printed prototypes as you can see below. Imagine how amazing they will look with the final production finish and the colored straps!

Video: [here](https://x.com/rsmiranda/status/1714557390241059120?s=20) and [here](https://x.com/fabioseva/status/1714901327631843711?s=46&t=OnA_W289RIsplarDuhpSrg)

![](https://i.imgur.com/Fm1vcc4.png)

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## Timeline
![](https://i.imgur.com/ugqJkvg.png)


**Phase 1: Prototype (done √)**

**Phase 2 (option1): NFT Airdrop (~2 weeks)**
As soon as the prop get funded, we are going to take a snapshot and airdrop 888 Nounswatch NFTs to Nouns holders (incl. Treasury Nouns). Each Nounswatch NFT is eligible to redeem 1 (one) physical Nounswatch on [https://nounswatch.com](https://nounswatch.com/) (beta), thus no need to connect and verify Nouns tokens.

**Phase 2: Color and straps variants definition (~2 weeks)**
- watch crown side
- 8 solid color variants (body + strap)
- 8 strap patterns that will be produced.

**Phase 3: Claim window (~4 weeks)**
Our Shopify storefront is gonna showcase the product, including all watch colors and strap variants available and handle the redeem information. By connecting wallet with web3 connect, token holders are eligible a FREE watch + two straps of choice + shipping. The claiming window is needed to guarantee quantities for each body/strap colors. After the window, we no longer guarantee the colors, and the redemption will be first come first serve.

**Phase 4: Production (~8 weeks)**
We are going to share images and content of the entire production process (moulding, injection, painting etc).

**Phase 5: Assembling, Packaging & Shipping  (~2 weeks)**
After receiving the final product from the factory we initiate the assembling, packaging, handling and shipping of Nounswatch to users.

**Phase 6: warranty and after sales service for 2 years**
Dwiss will provide a world-class ongoing support and warranty for customers after 2 years they have claimed/purchased Nounswatch. This also includes long-term storage (>2y) of unclaimed watches.

**Promotional Video / Ad**
Once the first pieces are delivered we are going to create showcase video of Nounswatch and the Nouns Brand for marketing purposes.



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## Team
**Fabio Seva** ([https://x.com/fabioseva](https://x.com/fabioseva?s=21&t=OnA_W289RIsplarDuhpSrg)) **- Concept & Marketing**
LilNoun#125, nouns-pilled founder of [Public Good Beer](https://twitter.com/publicgoodbeer?s=21&t=OnA_W289RIsplarDuhpSrg)

**Rafael Miranda** ([https://x.com/rsmiranda](https://x.com/rsmiranda?s=21&t=TBiiMRlpGleVhBPiCCngDQ)) **- Design**
An experienced watch designer with hundreds of watch collections designed for brands and personalities (incl. Versace, Valentino, Timex, Sir. Richard Branson) and winner of world-known design awards, like the Red Dot Design Award, IF Design Award, Good Design Award, among others.
![](https://i.imgur.com/p8gK5Fi.png)

**Dwiss - Production and operations**
The production is all handled by DWISS (https://www.dwiss.com), a swiss-based company founded by Rafael in 2011, which pioneered the web3 space in the watch industry, with 2 phygital watch collections, tokenomics, metaverse wearables, metaverse showrooms and 4x funded Indiegogo campaigns.
![](https://i.imgur.com/CqQU5u0.png)

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## Production and **Funds Allocation:**

We have meticulously planned the budget to ensure optimal allocation of funds across all critical aspects of the project. This includes development, manufacturing, packaging, shipping, labor, and marketing. Our financial strategy has been designed with a keen focus on achieving the right balance between the minimum order quantity (MOQ) and an competitive final price for the product. This careful financial planning is integral to the successful realization and sustainability of the project.

We have estimated the financial requirements for the Nounstime watch project as follows:

5,000 USD Development
90,000 USD Production
25,000 USD External Labour and Taxes
30,000 USD Packaging and Shipping

**TOTAL ASK: $150,000 USDC**

**Acknowledgments:** We would like to thank all the great appreciation we had so far in the private conversations. We really want to make this happen!

Outcome: DEFEATED