# Lunouns | The everyday Nouns Eyewear

# LuNouns Eyewear V2 Proposal

*We greatly appreciate the feedback received during the pre-voting period. It has been invaluable, and we thank you immensely for your engagement. Based on your insights, we have identified several areas for improvement and have structured our approach into four main steps.*

# Product Details:
The LuNouns will be priced at $120, which includes an NFC tag, Eco-acetate frames from Mazzucchelli, OBE hinges, and Essilor lenses equipped with a blue light filter. Prescription lenses will be available as an optional feature.

# Production and  Go-To-Market Plan:

  - Step 1: Development 
  -Prototype Development (30 days)
  -Development of the Website, Lens Configurator, Smart Contract, and NFC Coding (1.5 months)

  - Step 2: Initial Production and Marketing 
  -Launch of the first batch of 600 pieces (production: 2.5 months)
  -Creation of promotional content: Photos, Videos, and 3D Productions
  -Pre-orders with early bird discounts 

  - Step 3: Distribution and Official Launch
  -Shipment of Pre-orders
  -Official Product Launch
  -Advertising, Marketing Campaigns, and Event Hosting
  -Collection of Initial Feedback

 - Step 4: Expansion and Iteration
-Incorporation of feedback into new collections and features


# Volume Adjustment: 
-While V1 aimed for 2,000 pairs due to minimum order quantities, V2 will start with 600 frames, divided into four colors, each available with a sun clip.
 -All glasses will be available with various lens options: prescription, gaming, driving, sun, photochromic, and blue light filter.

# Financial Plan:
-New Funding Requirements: 90 500 USDC (Financial breakdown bellow)

# Additional Details:
-Market Expansion: Our strategy involves mainstreaming LuNouns to attract a broader customer base 
-Technology Integration: We are the first eyewear brand in the market to implement NFC technology directly into the temple of our glasses. This innovation provides numerous benefits to glasses owners. By simply tapping their glasses, users can access exclusive features such as pre-orders, voting on future collections, exclusive discounts, NFT acquisitions, card payments, and much more!

# Feedback and Continuous Improvement:
-Brand Identity: We will strengthen the "Nounish" aspect of our brand to better resonate with our community and market.
We will introduce double-colored lenses for clips to enhance the visual appeal and functionality.

This proposal aims to clearly outline the planned improvements and strategic steps for the LuNouns V2 launch, ensuring alignment with community feedback and market needs.

![firstpage1](https://hackmd.io/_uploads/HkwezHtfR.jpg)
![firstpage2](https://hackmd.io/_uploads/r1PNbbIzR.png)


#  "20% discount exclusively for Nouns holders by connecting your wallet to our platform. 

We're not just making glasses, we're building a movement.
Join the vision. Wear your Nouns. See beyond reality.
### P.S. Check out the pitch for full details, stunning visuals, and the juicy economic model!

Proven team with successful history.
The launch ignites community growth and global reach.

# **The Brand - “See Beyond Reality"**

![presentationframe](https://hackmd.io/_uploads/Hkn9jlZzA.png)

![presentationframe3 - Grande](https://hackmd.io/_uploads/SJbw3lZMC.jpg)

![presentationframe4](https://hackmd.io/_uploads/Hywp3x-GR.png)

### **"Crafting Vision: Behind the Scenes of Our Artisanal Glasses Production"** (links for the videos)

[[https://drive.google.com/file/d/1uB34-LDRPo7XMXzy3-Q6_0p3orA9G97A/view?usp=sharing]](https://drive.google.com/file/d/1uB34-LDRPo7XMXzy3-Q6_0p3orA9G97A/view?usp=sharing])

[https://drive.google.com/file/d/1am9PSlOr6NTRGicgy64CG9PCT3qEW-5M/view?usp=sharing](https://drive.google.com/file/d/1am9PSlOr6NTRGicgy64CG9PCT3qEW-5M/view?usp=sharing)

![pixelatedparty3](https://hackmd.io/_uploads/SktzveWfA.jpg)

![clips1](https://hackmd.io/_uploads/BJtOplWf0.png)

![clips2 - Grande](https://hackmd.io/_uploads/BkO26g-GR.jpg)

![clips3](https://hackmd.io/_uploads/r1IaTebM0.jpg)
It's more than just pixels, it's a movement. We're bridging the gap between the digital and physical, bringing the vibrant Nounsverse to life right before your eyes. Wear these glasses, and you're not just sporting a trend, you're joining a family. A family that believes in community, ownership, and a future where anything is possible.

## **Design Details**

![details](https://hackmd.io/_uploads/HkBKZZbGC.jpg)

![features](https://hackmd.io/_uploads/rJ-7fWWMA.png)

* ### Glasses will be sell at 120$ with blue light lenses and NFC tag included

Here are the different lenses options :
- Single Vision Correction Lenses - From $39.00  (Blue light coating included)
- Reading lenses - $39.00 (Blue light coating included)
- Progressive Correction Lenses - $149.00  (Blue light coating included)
- Multiple Colours for Your Sun Lenses - From $29.00 
- Photochromic Lenses - $29.00
- Fast Photochromic Lenses - $39.00
- Transitions® Gen 8 lenses - $100.00 ( Authenticity / warranty card provided)
- Blue Light Filter for Your Photochromic Lenses or Transitions® Lenses - $25.00 
- Lenses Thinning - from $39
- Sunset Lenses - $29
- Daylight Lenses - $29
- Driving Lenses - $29
- Achromatic Lenses - $29 ( Ideal for those who need the right color perception on screens as designers, graphic designers)


![2024-02-10 13-11-54shadow (B,R8,S4)](https://hackmd.io/_uploads/rkuc--bGC.jpg)

![noun_engraving](https://hackmd.io/_uploads/r1qEywGz0.jpg)



# Web3 Strategy for Nouns Eyewear: Merging Community, Creativity, and the Nounsverse
Nouns glasses offer a unique opportunity to blend a revolutionary eyewear brand with the power of Web3. Here's a strategic framework to unlock the full potential of this exciting venture:

![strategy](https://hackmd.io/_uploads/BJbmiZZf0.png)

### 1. Community-Centric Ownership:

![collaborative.brand](https://hackmd.io/_uploads/SkfZ_W-zC.png)

Nouns DAO Integration: Make Nouns glasse an official Nouns DAO wearables collection. Offer exclusive pre-sale access and voting rights on future designs to Lunouns holders.
Nounsverse Wearables Club: Establish a Nounsverse Wearables Club for Nouns glasses owners. Offer exclusive virtual and IRL experiences, early access to new designs, and co-creation opportunities.

### 2. Empowering Creativity:

![website - Grande](https://hackmd.io/_uploads/SyDrFZWM0.jpg)

Decentralized Design Marketplace: Create a platform where Nouns DAO members and artists can submit and vote on new pixel art clip designs. Winning designs become part of the official collection.

![concept.design](https://hackmd.io/_uploads/Hy0iY-bf0.png)
![platforms](https://hackmd.io/_uploads/HyniY-WGA.png)
* [Join Lunouns on Warpcast](https://warpcast.com/lunouns)
* [Join Lunouns on Instagram](https://www.instagram.com/lunouns.wtf/)
* [Join Lunouns on X](https://twitter.com/lunouns)
![upcoming-pics](https://hackmd.io/_uploads/HyaoFZbfC.png)

### 3. Bridging the Digital and Physical:

![nfc_banner](https://hackmd.io/_uploads/B1aLc--GR.png)

NFC tags are revolutionary tools designed to bring authenticity and digitalization to the physical products. With it, Lunouns produces personalized NFC tags that can be implemented to any piece of glasses, allowing you to track all the digital fingerprints on any NFT.
WHY: Extend user experience and create new revenue streams.
With the ability to easily scan NFC tags with a smartphone, Lunouns owner can discover the digital version of their product and enjoy a truly unique experience.
* Digital twins for the glasses
* Powering the brand sale 
* Augmented customers experience 

![colab](https://hackmd.io/_uploads/HkaL5ZbG0.png)

#### Introduce our partnership with Uniqly

![Artboard 2](https://hackmd.io/_uploads/ryB4XmbMR.png)

![Artboard 3](https://hackmd.io/_uploads/SyhnQ7ZGA.png)

# **The Visionaries Behind Your Nounsverse Specs:**

![gonzague_ben2](https://hackmd.io/_uploads/BJifT-ZzA.jpg)

![gonzague - Grande](https://hackmd.io/_uploads/ryWEa-Wf0.jpg)
* [Join Gonzague On Warpcast](https://warpcast.com/merchdao)

**Success**
* 30,000 pairs delivered, Discover [hoolens](https://hoolens.com)
* Global appeal (110 countries)
* 25,000 customers 
* Average Basket $250

![ben_introduction - Grande](https://hackmd.io/_uploads/SylUabZfC.jpg)
* [Join Ben On X](https://twitter.com/permaoptimist)

# **Marketing and Community**

We outline as marketing and community engagement strategies

### 1. Hyper-Targeted:
Nouns Community Spotlight: Deepen engagement within the core Nouns community. Partner with prominent Nouns influencers, host targeted AMAs, and create exclusive content drops for Nouns holders.
Beyond the Crypto Bubble: Expand reach beyond crypto circles. Identify specific NFT and fashion communities aligned with Nouns' values (e.g., creativity, community, digital art) and tailor campaigns to resonate with them.
### 2. Elevate Paid Media:
Platform Powerhouse: Choose platforms strategically. Combine Facebook and Instagram for visual storytelling, and consider niche platforms like Discord or Reddit for deeper community engagement.
Creative Targeting: Leverage detailed targeting options to reach users interested in NFTs, digital art, fashion, and specific Nouns traits.
### 3. Level Up Influencer Collaborations:
Nounsverse Ambassadors: Go beyond one-off partnerships. Identify long-term Nounsverse ambassadors who genuinely embody the brand and can create ongoing content and experiences.
Interactive Campaigns: Encourage user-generated content with influencer-led challenges and contests featuring Nouns glasses. Leverage the power of user testimonials and reviews.
4. Secret Sauce: Sprinkle with Nouns Magic:
IRL Nounsverse Events: Host exclusive pop-up events and experiences, blending the digital and physical. Think pixel art galleries, AR scavenger hunts, or Nouns-themed music gigs.
Hidden Gems: Embed secret messages, Nouns references, or hidden pixel art surprises within the glasses or marketing materials. Spark community discussions and treasure hunts.

![financialbr](https://hackmd.io/_uploads/Skie-SKfC.png)

# **Economics**

Nouns owners: to receive 20% discount on each pair of “origins” glasses

# TIMELINE

May | June | July

* Prototyping: Developing 1 models  and clip-on in 4 colors 
* Platform Development: Building the online platform 
* Production: Manufacturing the products 
* Media Preparation: Conducting photo and video shoots, editing, and preparing marketing campaigns 

August

* Pre-Orders: Exclusive access for the Nouns community
September
* Official Launch: Marketing and shipping begin

October

* New Collection Presentation: Unveiling of the new collection

# **LOOKBOOK**

**"Styled Sight: A Lifestyle Lookbook with Our Signature Glasses"**(links for videos)

[https://drive.google.com/file/d/1iqWrjMPP2OWNqcCcjikpPNY7jqVsUjgw/view?usp=sharing](https://drive.google.com/file/d/1iqWrjMPP2OWNqcCcjikpPNY7jqVsUjgw/view?usp=sharing)

[https://drive.google.com/file/d/1Q__1-8JP1ZamuhfuYGHmu8R1KN9EoJXR/view?usp=sharing](https://drive.google.com/file/d/1Q__1-8JP1ZamuhfuYGHmu8R1KN9EoJXR/view?usp=sharing)

![lookbook - Grande](https://hackmd.io/_uploads/ByDvrX-f0.jpg)

![lookbook2 - Grande](https://hackmd.io/_uploads/SkDDrmbGC.jpg)

![lookbook3 - Grande](https://hackmd.io/_uploads/rywPrmWf0.jpg)

![lookbook4](https://hackmd.io/_uploads/rydTSX-fR.jpg)

![lookbook5 - Grande](https://hackmd.io/_uploads/BkvwBX-fC.jpg)

![lookbook6 - Grande](https://hackmd.io/_uploads/HJwDHXZzC.jpg)

![presentationframe2 - Grande](https://hackmd.io/_uploads/r1wrMVMMR.jpg)

Outcome: DEFEATED