# Retroactive Reward - Quack and Lola - Past 21 months

Tl;dr: 

- Atrium is seeking 10 ETH is retro-active reward for the work done between Jan 2024 - Sept 2025 (21 months) building the [Quack and Lola](https://www.instagram.com/meetquack/) original IP using a Nouns primitive. (⌐◨-◨)   
- This proposal doesn't make any meaningful dent in our operating costs, it's more to signal to the team that Nouns still cares and wants us to push harder. 

![](https://i.postimg.cc/CLYHBXhb/6dcc0bae-55e3-45b9-a76c-f37752768bfe.jpg)
![](https://i.postimg.cc/T2qGSPjb/Group-228.png)

With that, let's get started!

### Background / History

- Quack and Lola first creating content especially social media focused back in June 2023.   
- Atrium has been self-funding and scaling operations majorly out of profits and revenue earned from this workstream.   
- Nouns funded a one-time [retroactive grant](https://www.nouns.camp/proposals/486) of 36 ETH in Jan 2024. 

### At a glance

- We have published over 200 pieces of entertainment focused content produced since inception.    
- \~ 1.5mil$ in GMV last trailing 12 months.     
- 10Bil+ cumulative views on gifs and most trending stickers on [giphy](https://giphy.com/atriumart) on most days.     
- 4Bil+ cumulative views overall across social media.   
- They are all, for all top-line metric comparison, one of the most prolific IPs with hockey stick growth.    
- We have NEVER sold a large NFT collection or launched a memecoin so entire entire operation is sustainably funded and run. 

Fans love us 

![](https://i.postimg.cc/zB1dpjZh/Screenshot-2025-09-29-at-8-07-23-AM.png)

Brands love us

![](https://i.postimg.cc/prcJNQ4L/Screenshot-2025-09-29-at-8-06-50-AM.png)

We are now expanding and taking Quack and Lola to the next level of growth :

- We have a dedicated [consumer products](https://www.licenseglobal.com/new-media-social/visional-pop-atrium-partner-to-expand-quack-and-lola-animated-characters-globally) and Licensing team in place (Japan and US)    
- We are expanding ecomm operations with multiple warehouses in US and EU   
- Our goal is to scale up yearly GMV to 10mil+ a year that can fuel our growth in multiple new territories. 

### What is the grant used for?

- This is purely a retro-active grant from the DAO as a super-patron to show that they still care about Quack and Lola as a brand and wants us to push harder.    
- Grant ask is <=10 days worth of trailing auction revenue.   
- We will come back after deliberating with the community for a forward-looking proposal for what doubling down could look like. 

### FAQ:

**What is Quack?**

- Quack and Lola are original (non-cco) IP built on top of a cc0 primitive (nouns characters and glasses). Think how dracula is a public domain figure but hotel transylvania dracula is owned by Sony Entertainment. Atrium owns the US and EU [trademarks](https://uspto.report/TM/98498858) / copyrights on Quack and Lola marks + designs. 

**How is it involved with Nouns Movie if at all?**

- Completely different workstream although managed within Atrium. Its budgeting and production is marked entirely different from this workstream. 

**How big is the Quack operations team today?**

- We have 4 full-time people on content production, 4 people on consumer products / brand management and licensing. (All staff located in the US and Japan)   
- We have 4 part-time staff in Korea, Japan, Thailand and more leading localisation efforts. (see meetquack\_kr, meetquack\_th, meetquack\_jp etc)   
- All the payroll is covered entirely by Atrium. 

**Additional Links?**

- [https://www.licenseglobal.com/new-media-social/visional-pop-atrium-partner-to-expand-quack-and-lola-animated-characters-globally](https://www.licenseglobal.com/new-media-social/visional-pop-atrium-partner-to-expand-quack-and-lola-animated-characters-globally) 
- [https://www.instagram.com/reel/DH_ECHBpGie/?hl=en](https://www.instagram.com/reel/DH_ECHBpGie/?hl=en) 
- [https://www.tiktok.com/@meetquack](https://www.tiktok.com/@meetquack) 
- [https://www.facebook.com/realmeetquack](https://www.facebook.com/realmeetquack) 
- [https://www.youtube.com/@atriumart](https://www.youtube.com/@atriumart)

Outcome: EXECUTED