# Good Noggles is a prescription Precious Noggles for kids forever

# TLDR

[Precious Noggles](https://www.preciousplastic.com/noggles), , in partnership with various organizations, presents an innovative project with social and environmental impact. The project involves creating a mobile ophthalmological clinic equipped with a Precious Plastic recycling station, designed to produce and donate eyeglasses made from recycled plastic to 3,000 vulnerable children in Rio de Janeiro, Brazil. The initiative promotes education, recycling, and sustainability, focusing on direct impact, broad media exposure, and mini-documentaries detailing the progress of the actions. In the long term, the project aims to assist 15,000 children per year and globally replicate the initiative through open-source molds and the noggles is going to be permanently displayed on the mobile unit, ensuring ongoing visibility and lasting impact, while expanding the reach and values of the Nouns brand across [Precious Plastic](https://www.preciousplastic.com) community and future enviromental sponsers.

![Image](https://ipfs.skatehive.app/ipfs/QmUjgzmmHvSKLMg9HvGrMMaGKBNWkaaat92Z2yVBz5SDWT)

> a quick doodle by Ilustradora

## What is it?

[Precious Noggles](https://www.preciousplastic.com/noggles), created from a [proposal approved by Nouns DCS](https://docs.google.com/document/d/1ILFm8-OjhbkcvmbVbh7Zitq94T__jBch4J4zz1iXjs0/edit?usp=sharing), aims to connect the Nouns community with [Precious Plastic](https://www.instagram.com/realpreciousplastic/) community, **both CC0 brands** focused on innovation and high impact. After the success of the first initiative, [Precious Noggles](https://warpcast.com/preciousnoggles) is launching a more ambitious project: a mobile clinic equipped with a recycling station capable of producing eyeglass frames made from recycled plastic. The long-term goal of this project is to assist 15,000 vulnerable children in Rio de Janeiro, Brazil. According to the Brazilian Council of Ophthalmology (CBO), approximately 19% of children between 6 months and 15 years of age experience some form of vision impairment, but 80% of school-age children have never had an eye exam. Additionally, the initiative will provide education on recycling in areas lacking waste management infrastructure, creating a positive and lasting impact on socially vulnerable communities.

I, [Marinioac](https://x.com/marinioac), founder of [Precious Noggles](http://x.com/preciousnoggles), along with [Ilustradora](https://x.com/ilustradoraeth), the [NGO Visão do Bem](https://www.instagram.com/socialvisaodobem), [Casa Plástica](https://www.instagram.com/projetocasaplastica/), [Precious Plastic Cotia](https://www.instagram.com/preciousplastic.cotiabr/), [Easymoulds](https://www.instagram.com/easymoulds/),  [Virei Notícia](https://www.instagram.com/vireinoticia/), and [Berro.inc](http://berro.inc/), are committed to carrying out a creative and high-impact project, fully aligned with the values of the Nouns community: Sub culture creative ideas. Our focus is on promoting education, recycling, inclusion, accessibility, and health, while also aiming for a global reach. The proposal seeks to collaborate with open  source projects, enabling the Precious Plastic community to replicate these initiatives worldwide, thereby amplifying the impact of Nouns.

![](https://hackmd.io/_uploads/Hko_Z1TJ1l.png)

> Precious Plastic community map

### Short-term Deliverables:

- Direct impact on 3,000 children from 10 NGOs in Rio de Janeiro.  
- Exposure in major national and international media, along with a strategic presence in Web3 platforms and events, ensuring broad visibility and global impact.  
- Release of mini-documentaries and generation of organic media content on the social channels of Good Noggles, Precious Noggles, and Precious Plastic, ensuring ongoing engagement and visibility throughout the project's development. 

### Long-term Deliverables:

- A mobile clinic and recycling educational station with the Noggles permanently displayed, designed to serve 15,000 children annually across Brazil. 
- The children's eyeglass model will feature "Noggles by Nouns" on its temples permanently and be licensed under CC-BY-SA. It will be [globally replicated by the Precious Plastic community](https://community.preciousplastic.com/how-to/nouns-sunglasses-mould), helping to promote the Nouns brand while expanding its social and environmental impact worldwide. 
- It will recycle 700 kg of plastic annually, contributing significantly to waste reduction and promoting a sustainable circular economy. 

## Why will Nouns benefit from this project?

This project aligns with Nouns' core values of sub culture creative ideas while directly contributing to several United Nations Sustainable Development Goals. In addition to making a tangible impact in vulnerable communities, the project will boost the visibility and value of the Nouns brand, **attracting new members and investors** by demonstrating a clear commitment to global social and environmental causes.

![image](https://hackmd.io/_uploads/ByJFfYo0R.png)

### Social and Environmental Impact Aligned with SDGs

**SDG 3 (Good Health and Well-being):** Providing recycled eyeglasses to children directly improves their quality of life and academic performance, positively impacting the visual health of vulnerable populations. 

**SDG 4 (Quality Education):** The eyeglasses help children learn better, and the project also offers educational workshops on recycling and sustainability, further promoting learning and environmental awareness. 

**SDG 5 & 10 (Gender Equality & Reduced Inequalities):** The project ensures equal access to visual healthcare, regardless of gender or social background, contributing to the reduction of inequalities. 

**SDG 11 & 12 (Sustainable Cities & Communities & Responsible Consumption and Production):** The production of recycled plastic eyeglass frames encourages a circular economy and promotes sustainable consumption practices, establishing a globally replicable model.

### Brand Growth and Market Value

Beyond its social impact, the project strengthens the Nouns brand by beeing open source and replicating the model globally, with eyeglass frames featuring the Noggles and the inscriptions "Noggles by Nouns" and "100% Recycled Plastic" on the temples. The children's eyeglasses, versatile for both prescription and sunglasses, enhance the project's relevance in various contexts. The replicability ensures ongoing, global visibility and value for the Nouns community forever.

![engrave](https://hackmd.io/_uploads/rJeH8l6Jkl.png)
![image](https://hackmd.io/_uploads/BkGQXYsRR.png)

### Long-term Impact – Mobile Clinic and Recycling Station

The mobile clinic, equipped to perform eye exams and outfitted with modular recycling machines, will have the capacity to serve 15,000 children annually across various regions of Brazil. The project merges visual health and environmental education while promoting the Nouns brand, with Noggles prominently displayed on the eyeglass frames and the sides of the clinic forever. Even with future sponsors, Noggles will remain visible, linking the brand to a lasting and global social impact forever.

![image](https://ipfs.skatehive.app/ipfs/QmZEouzLXushCPB1fgLxnJvG9PpmqUHtyZjCmngfF1179h)

### Strategic Media Exposure

The project will receive wide coverage from major media outlets such as Globo and CNN, ensuring broad visibility for the Nouns brand. A feature on Fantástico, Globo’s tv show, with an audience of 40 million viewers, will provide credibility and reach. In addition, mini-documentaries on social media and Web3 platforms like Instagram, Warpcast, and YouTube will keep the project in the spotlight, generating buzz and attracting new investors and members to Nouns.

### Attracting New Members and Investors

The global replicability of the project allows recycled plastic eyeglass frames to be produced anywhere in the world, spreading the Nouns brand to unexpected regions. This creates opportunities for new members to engage with the Nouns community, increasing its market value and cementing its reputation as a global brand that produces great ideias for significant social impact.

## Partners Involved

**[Precious Noggles:](https://www.preciousplastic.com/noggles)** Founded by Marinioac from Lil Sisters and Gnars DAO and Joseph Klatt, a partner of Precious Plastic, Precious Noggles was sponsored by Nouns DCS in 2023 with the goal of connecting the Nouns community with Precious Plastic through the creation of the first 100% recycled Noggles. With a focus on reducing environmental impact, production takes place in three locations worldwide, operating on-demand to minimize waste and carbon emissions. Its open-source, colorful, and comfortable design has been widely distributed globally, and Precious Noggles has quickly become one of the community's favorite models. [Check out the complete photo album, capturing every step of the creation process so far!](https://photos.app.goo.gl/PjVMG6LBZZFehKPe8)    

![image](https://hackmd.io/_uploads/BJJuNKo0R.png)
![image](https://hackmd.io/_uploads/B1r1LtjCC.png)
![image](https://hackmd.io/_uploads/rJ-ELFoA0.png)
![Image](https://ipfs.skatehive.app/ipfs/QmWCvhkmbKcmfRwTzEngXESSMCtTF9QcFBB7aVDPhahpGY)

**[Marinioac:](https://x.com/marinioac)** Founder and co-designer of Precious Noggles, Marinioac entered the Nouns ecosystem in September 2022 through a project for Lil Sisters, GnarsDAO, and NounsBR. Since then, she has distinguished herself by winning and executing proposals across multiple fronts, including GnarsDAO, Lil Sisters, and Nouns DCS, which ultimately led to the founding of Precious Noggles. Known for her innovative vision, Marinioac bridges high quality design with recycling education within the Nouns universe.

![marinioac-03](https://ipfs.skatehive.app/ipfs/Qma514F5MH7TLDaatqo1WdwRfnwRQH5HzzVJEgFGGX4qsB)

**[Ilustradora:](https://x.com/ilustradoraeth)** Also a Lil Sister, renowned as the leading illustrator within the NounsDAO ecosystem, her creations are a vibrant expression of playfulness, joy, and fun, which breathe life into the community's visual identity. Her work has the unique power to expand Nouns’ reach by adding creative value and connecting the public to the project's innovative, playfull and lighthearted essence.

**[NGO Visão do Bem:](https://www.instagram.com/socialvisaodobem)** Tasked with operating the mobile clinic and distributing the glasses, this network of social entrepreneurs is composed of women working in vulnerable communities across Rio de Janeiro. They provide access to eye exams and prescription glasses, fostering both social impact and health improvements in these communities.

![image](https://hackmd.io/_uploads/HkzewFjAA.png)

**[Precious Plastic Cotia:](https://www.instagram.com/preciousplastic.cotiabr/)** As members of the Precious Plastic community, they are responsible for manufacturing the modular recycling machines that will be utilized throughout the project. Their expertise ensures the efficient and sustainable transformation of plastic waste into high quality new products.

**[Casa Plástica:](https://www.instagram.com/projetocasaplastica/)** Also part of the Precious Plastic community, Casa Plástica will lead recycling workshops for 1,000 children, teaching sustainability and recycling practices. Founded in 2018, Casa Plástica is a socio-environmental enterprise focused on raising awareness about plastic use and offering innovative, reusable solutions for its management. The organization provides consultancy, workshops, and innovation-driven projects, transforming discarded plastic into great products, while promoting decentralized and collective recycling.

![image](https://hackmd.io/_uploads/H1Vw2KiRR.png)

**[Easymoulds:](https://www.instagram.com/easymoulds/)** Engineer and co-designer of the Precious Noggles, in this project they will also be responsible for the ergonomic design and production of the molds used to create prescription glasses frames from recycled plastic. Easymoulds provides designs and moulds to clients worldwide, ranging from small startups to large brands. Established in 2020 in Germany, also part of the Precious Plastic community, they served over 200 clients in over 30 countries. The main focus is on product design, design for manufacturing and production of injection and compression moulds. 

![Image](https://ipfs.skatehive.app/ipfs/QmQnhinmYszMGAuNdnPemFKoP1vCyKTeP8deEzVoSRxuFA)

> Precious Noggles mould made by Easymoulds

**[Virei Notícia:](https://www.instagram.com/vireinoticia/)** The public relations agency that will handle national and international communications. With a vast reach, Virei Notícia collaborates with major media outlets such as Globo, CNN, UOL, and Folha de S.Paulo, reaching up to 100 million people per month through its television partnerships and generating 250 million monthly visits on digital platforms. Their influence ensures broad visibility for the project.

**[Berro.inc:](http://berro.inc/)** A Rio de Janeiro-based audiovisual production company that will be responsible for creating awesome visual content, including mini-documentaries and spontaneous media to showcase the project's development and impact.

## How will the project be executed?

### Research and Development:

- Design development for glasses in three different sizes (8 to 10 years old, 10 to 12 years old and 12 to 14 years old).  
- Production of the molds and construction of the mobile clinic, equipped with recycling machines, including injectors and shredders. 

### Action:

1. **First Visit:** Visual screening and initial exams of 3000 kids.  
2. **Second Visit:** Full eye exams to determine the correct prescription for the glasses on 1500 kids.  
3. **Third Visit:** Recycling workshops and distribution of glasses, along with educational kits for 1000 kids.
   
   ![image](https://hackmd.io/_uploads/ryaQP5i0R.png) 

> a quick doodle by Ilustradora

### Documentation and Dissemination:

Monthly mini-documentaries will be released on social media platforms and Web3 channels, with support from a dedicated press team to ensure extensive media coverage. A strategic marketing plan will also promote spontaneous engagement across social networks.

### Technical Details Summary:

- **Glasses:** 1,000 pairs of recycled glasses including lenses, hinges, cases and custom Noggles cleaning cloths.  
- **Recycling Equipment:** 2 injectors, 1 shredder, and 3 molds for different sizes of glasses (8 to 10 years old, 10 to 12 years old and 12 to 14 years old).  
- **Mobile Clinic:** 1 mobile clinic equipped with a recycling station.  
- **Kits and Materials:** 1,000 stickers, keychains, t-shirts, coloring books and Lo-Fi Noggles.  
- **Uniforms:** 20 noggles and vests for the team. 

### Choice of Materials for the Glasses

This project uses recycled polypropylene (PP), commonly found in yogurt pots, bottle caps, and food trays. PP is lightweight, impact-resistant, and flexible, making it ideal for durable and comfortable frames. The use of recycled PP supports the circular economy, reducing plastic waste. Additionally, recycling allows for frames to be produced on demand, minimizing excess waste while letting children choose their preferred colors for personalization. This creates a more fun and inclusive process, ensuring each pair of glasses is unique and tailored to the child’s preferences.

The lenses will be supplied by EssilorLuxottica, a world leader in optical innovation, known for high-quality lenses and cutting-edge technology.

The glasses’ packaging will be made from recycled fabric, featuring personalized Noggles-branded cloths to encourage proper eyewear care and creativity. 

The OBE spring hinges ensure comfort and durability, extending the longevity of the frames.

![image](https://hackmd.io/_uploads/Bk4XuKsAC.png)

### Mobile Clinic and Recycling Station

The mobile clinic, in addition to offering ophthalmological exams, will function as a sustainable production center, equipped with modular recycling machines to produce eyeglass frames on-site. This station will also host interactive recycling workshops with the children, creating an engaging and educational experience. In the short term, we aim to serve 3,000 children and distribute 1,000 pairs of glasses across 10 NGOs in Rio de Janeiro, Brazil.

![image](https://hackmd.io/_uploads/HytLuYs00.png)

### Workshops

In the Casa Plástica workshop for Noggles do Bem, “PLASTIC: From Waste to Glasses,” 10 selected communities will have the chance to participate in a fun, interactive 3-hour experience learning how discarded plastic from their own homes can be transformed into new good quality and usefull products—such as a pair of glasses!

The workshop begins with an introduction to the environmental impact of plastic waste and the importance of recycling. Following this, we will engage in a dynamic activity to identify different types of plastics commonly found in the market, especially those most used and frequently discarded. Next, children will observe firsthand how plastic is shredded and creatively repurposed. This hands-on activity aims to raise awareness in a playful and dynamic way, encouraging creativity and demonstrating how small changes, starting at home, can contribute to a much more sustainable future.

![image](https://hackmd.io/_uploads/BJ-KOFsAA.png)

### Marketing and Promotion Plan

The marketing strategy will be **multichannel**, focusing on the social and environmental impacts of the project, leveraging both traditional and Web3 platforms for maximum reach.

- **Audiovisual Production**: Mini-documentaries will capture the project's progress, from the construction of the mobile recycling and exam station, the productions of the glasses to the distribution of the glasses.  
- **Social Media:** Often and spontaneous updates will be posted on Instagram, Warpcast, and YouTube, showcasing the entire journey of the project.  
- **Press Coverage:** Strategic partnerships with major media outlets and publications specializing in sustainability will ensure widespread visibility.  
- **Web3 Engagement & NFTs:** Commemorative NFTs for each milestone in the project, along with appearances at Web3 events, will enhance the project's visibility within the blockchain community. 

## Budget Breakdown

- $18,468.61 – Design, Engineering and production of 3 different-sized molds for kids glasses 
- $65,008.00 – Exams, production and distribution of 1,000 pairs of prescription glasses 
- $82,580.00 – Mobile clinic and recycling station (van) 
- $29,980.00 – Nouns-branded giveaways, graphic design, illustrations, and recycling workshops for 1,000 children  
- $46,600.00 – Marketing, media, and communications efforts  
- $39,220.00 – Project management  
- $28,185.66 – 10% allocated to gas fees, banking transaction fees, and taxes 

  **Total: $310,042.27** | **[Detailed Budget](https://docs.google.com/spreadsheets/d/15569pJVmRgDXOg1KoU9Q-poMZLvVGZOs/edit?usp=sharing&ouid=102693853879999385413&rtpof=true&sd=true)**

![Image](https://ipfs.skatehive.app/ipfs/QmSpTZKfnNBhuDetmYg4EP1v22QqDew5rXzT1vP65j3Xrx)

### Multisig Wallet:

1. Marinioac.eth  
2. Precious Noggles  
3. Ilustradora.eth  
4. Skateboard.⌐◨-◨ 

## Timeline:

**Months 1-6 | Research and Development:**

- Identification of beneficiary communities  
- Design development for the glasses  
- Production of molds  
- Manufacturing of the mobile exam and recycling station 

**Months 3-10 | Action:**

- Vision screenings and medical exams  
- Production and distribution of the glasses  
- Recycling workshops in 10 NGOs, reaching 3,000 children 

**Months 1-11 | Dissemination, Media, and Communication:**

- Creation of mini-documentaries documenting the project  
- Continuous media coverage through press  
- Organic content distribution and engagement throughout the project 
  
  **[Detailed timeline](https://docs.google.com/spreadsheets/d/1nf5W7gG-Ed-b80TANWFl3ZlFMW_Zq_wL/edit?gid=767135113#gid=767135113)** 

![image](https://hackmd.io/_uploads/S1ZbqFoCA.png)

## Expected Outcomes

**Engagement:** The creation of an active community on social media and Web3 platforms will expand Nouns' influence, encouraging engagement from both local communities and global Nouns members. This will foster long-term interaction with the project, strengthening ties with diverse audiences.

**Global Visibility:** Partnerships with major media outlets will ensure global reach, solidifying Nouns as a reference in social innovation and sustainability. The extensive promotion of the project will create lasting impact, positioning Nouns as a brand committed to social and environmental causes.

**Social and Environmental Impact:** The project will provide visual health care to 3,000 children in the short term and 15,000 children annually in the long term, significantly improving their quality of life and educational performance. Additionally, promoting recycling and sustainability in these communities will lead to lasting environmental awareness and sustainable practices.

**Global Replicability:** The project's ability to be replicated globally, through the use of recycled materials and CC-BY-SA licensing, will broaden the reach of its impact. This allows other regions to adopt similar sustainable and educational solutions, spreading Nouns' values beyond Brazil’s borders.

### Thank you for reading!

cheers @marinioac and @preciousnoggles

Outcome: EXECUTED