# Sunny in California - Surfing Nouns Town LA

## Read this first:

**At **[prop 512](https://nouns.wtf/vote/512)**, our Nouns Pro Surfer showed web2 people what we can achieve with web3**, demonstrating the possibilities of web3 by conquering a volcano and **spotlighting the ⌐◨-◨ logo throughout.** We raised awareness and sparked curiosity about the noggles. We exceeded our goals by adding PR and a new media channel, Woohoo Channel, which wasn't in our initial proposal. See all the data in our last update, ["Things got Bigger"](https://updates.wtf/update/512-3).

Now that we’ve built a solid team with prop 512, we will bring even more value to the Nouns ecosystem.

**After the success of prop 512**, we want to dive deeper into Nouns. We've generated curiosity, and **now we need to explain what Nouns is all about.** 

![img](https://i.imgur.com/sPZp3pn.png)

# Put your ⌐◨-◨ on, it's a Sunny day!

![img](https://i.imgur.com/GTSJmYP.jpeg)

Intro / TLDR:

**We want to highlight IRL Nounish experiences** and showcase community works during a surf/road trip along the California coast. Our **goal is to introduce Nouns to our audience in an engaging way**, not just through interviews but as a comprehensive trip experience, such as Nouns Fest, Nouns Town, Noun Coffee and **involve the community** through interviews and participation in the episodes.

## We aim to make it easy for people who know nothing about Nouns to understand naturally through the show, without needing to seek information elsewhere.

Woohoo channel has given Sunny the **opportunity to have his own season**, showcasing in YouTube (internationally) and on all their streaming channels in Brazil (Pay TV, Samsung TV, Pluto TV and others).

**With a season of 5 episodes, each 15-20 minutes long, plus 5 social media teasers.**

**We are asking for $69k + 12 ETH** to produce 5 episodes and 5 teasers over a **5-month full time commitment** during a 23 days trip through California, delivering the episodes at the end of December/January.

![img](https://i.imgur.com/lg45s2G.png)

#### Everything Sunny stands for – innovation, surf, environmentalism and culture – is embodied by California and Nouns.

So, why not make this a Sunny Nounish Season on the Woohoo Channel?

**Surfing in California** is more than just a sport, **it's a lifestyle**. It's one of the most iconic and visited surf spots in the world. **Is a hub of innovation** in surfing brands.

Through a **23 day road trip from San Diego to San Francisco**, we are going to **experience all the nounish things** we can participate in while discovering the beautiful nature and waves along the California coast.

![img](https://i.imgur.com/4FXYUBW.png)

The team will be staying in **a nounified motorhome**, so we can easily chase the waves and be close to all the nounish activities during our trip. With that, **we can always spotlight the noggles in all episodes** and reinforce the brand for those who are watching.

**Why a Motorhome?** So we can attract attention on the streets, generate curiosity when parked at campgrounds or surf spots, and offer the possibility of one-on-one onboarding. 

![img](https://i.imgur.com/GF4m9AC.png)

With community engagement and our Nounish experiences, **we will be able to naturally explain what Nouns are.** We will be present at all events, schedule meetings, interviewing Nounish folks and making plans for future days with them. **This will provide content to showcase in all episodes about Nouns**.

If this proposal passes, Rickyday's DMs will be open to set up all **nounish experiences** you think we **should definitely show in our episodes**, besides our events experiences, or who we should talk to. Every case is important to show our diversity, everything will be welcome as we build our episodes.

**IT IS A SEASON FOR NOUNS!**

![img](https://i.imgur.com/z5GcFI5.jpeg)

We will create a **document form for those interested in being featured**, so we can provide a more detailed overview of how their proposal was funded and how everything worked.

![img](https://i.imgur.com/tsGrSQJ.png)

**One of the major issues with NounsDAO today is the lack of distribution impact for good proposals.** No matter how excellent the content is, without a good distribution, it could fails to reach the intended audience.

Since Prop 512, we have been constantly thinking about that, which is why we partnered with Woohoo.

**Why not unite forces to expand our reach?** This proposal will be another great opportunity to showcase the Nouns world IRL, but in a unique way, from Sunny's team point of view.

![img](https://i.imgur.com/tyWefRU.png)

[WOOHOO](https://www.instagram.com/canalwoohoo/) is **one of the first in Brazil to mix gaming, web3 and sports.** Naturally, Sunny is perfect for this partnership, as an athlete who bridges both worlds web2/web3.

![img](https://i.imgur.com/KUdEfsL.png)

**Media numbers info:**

The launch episode and teaser will be released at the end of November on their YouTube channel, with the final episode coming out in December/January. It will be available on streaming platforms from mid-January or February.

- **Pay TV - 400k views / day**  
- **Samsung TV - 110k views / day** 

![img](https://i.imgur.com/DmttNVk.png)

### Beyond a Season - Before and after the trip

**Sunny has become a content creator for Woohoo**, building his own Woohoo surf community in his hometown, Búzios, Rio de Janeiro, one of the five most internationally visited locations in Brazil.

**Content Creation** - All media during these five months will be posted in collaboration with [@canalwoohoo](https://www.instagram.com/canalwoohoo/) **(199k followers)** and [@woohoosurf](https://www.instagram.com/woohoosurfoficial/) **(2.8k followers)**.

![img](https://i.imgur.com/UMfWvWD.png)

Sunny is the first Brazilian pro surfer to be sponsored with crypto (by Nouns) and to start creating a Woohoo surf community. Before and after our trip, we will hold small surf sessions around our hometown to engage with Sunny's fans. **This will also be an opportunity to demonstrate how everything works with Web3 in a real-world context, face to face.**

![img](https://i.imgur.com/KjnUZ7Q.png)

With our great work in **partnership with **[Virei Notícia](https://www.vireinoticia.com.br/)**,** we will continue to connect Prop 512 to this initiative, highlighting Sunny’s sponsorship and his presence in the Web3 and surf markets. This will **help build visibility for Sunny and Nouns**, aiming to onboard more people onchain.

### Bringing viewers onchain:

![simpson](https://media.giphy.com/media/v1.Y2lkPTc5MGI3NjExdTd4YXdrMjVib3kxbjV1aDAybmVhNXozM2w2em40dzkzNzliYWtzbSZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw/VtDRXohjexcyCDlL6Z/giphy.gif)

**HOW**: Each episode will have its own nounish **NFT available to mint (for free)**. Anyone who collects all five NFTs by the end of the season **will be entered into a giveaway** for a complete set of Sunny's merchandise, including t-shirts, an ecobag, a water bottle and a hat.

At the end of each episode, there will be a brief segment explaining how to claim the NFT using a QR code. This will allow us to track how many people downloaded and completed the collection.

![img](https://i.imgur.com/Hyb5DM2.png)

During "Exploring LA", we are organizing a big surf class for all levels with Sunny's team.

Natural workout and warm-up with Charles, Sunny´s coach and certified by U.Natural Method.

![img](https://i.imgur.com/38t9ChC.jpeg)

Sunny, the Nouns Pro surfer, and Rickyday, an experienced surfer, will give surf lessons to our nounish folks, along with  extras surf teacher if needed.

Every material (surfboards, wetsuits, etc.) will be provided by a partner surf school we are in contact with.

**A maximum of 20 people can subscribe**, and this includes a personalized Sunny’s trip t-shirt and eco bag. Bring your family, kids and friends, let´s have a SUNNY DAY.

![img](https://i.imgur.com/Vtv5l8X.gif)
![img](https://i.imgur.com/mGNgIfA.png)

We always try to show our audience the environmental importance of taking care of nature.

**Nounifying Sequoia Forest in San Francisco**

![img](https://i.imgur.com/T0Vubqy.png)

California's sequoias have a global impact despite their limited range. As climate change alters wave conditions through shifting storms, rising sea levels, and changing ocean currents, these trees help mitigate its effects by storing carbon dioxide (CO2) for thousands of years. Their study also inspires global conservation efforts to protect and restore ecosystems.

We're going to interview and highlight the work of the "Save the Redwoods League Foundation", showcasing all they do and demonstrating how Web3 can help them secure more funding for their efforts. For example: through Nouns and Vrbs.

![img](https://i.imgur.com/XAOjoN1.png)
![img](https://i.imgur.com/LyIDVzY.png)
![img](https://i.imgur.com/Q7YYU7h.png)
![img](https://i.imgur.com/JLrAXy5.png)
![img](https://i.imgur.com/fuM28GJ.png)
![img](https://i.imgur.com/TT3Zl9g.png)

### Director, Filming and Editing

**We will produce high-quality content** with team member Samira Chalom, screenwriter and director of prop 512, and a professional filmmaker, Gustavo Vieira, highlighting the Nouns logo. This **pre-production phase aims to raise awareness and start integrating more Web3 content for Web2 audiences**, ensuring they better understand our mission when they watch the episodes.

Our filmmaker and editor, Gustavo Vieira, from Prop 512, will be with us full-time from the moment the proposal is approved until the final episode is released.

![img](https://i.imgur.com/rhc5WGx.png)

As we did with Prop 512, we will keep you updated on what’s happening during our proposal period. At the end, we will provide a comprehensive update on impact, reach, and metrics, similar to our last update, "[Things Got Bigger](https://updates.wtf/update/512-3)." We aim to keep than line going up!

![img](https://i.imgur.com/LcJuMki.png)

**Success can continue for months, as demonstrated by Prop 512:**

- We are still receiving [interviews](https://x.com/dayan_ricky/status/1820573132526109086?t=xVEp375-Tacs2jOJkkx_sg&s=19) two months after delivering our proposal;  
- September 7th, "Sunny in Nicaragua" will be featured at a local event in Búzios, Brazil. The event will discuss new opportunities for athletes!  
- Participation at [Plaza Nouns](https://x.com/PlazaNouns/status/1820598060893835450) to showcase Rickyday's experience in Nicaragua;  
- Mentioned in [The Noun Square video](https://youtu.be/L4Zg0WjIQgk?si=8RlQS1GmL64Sv4HL) from Prop 512 in July!  
- [Lilnouners](https://www.instagram.com/p/C-d-lPlRbye/) IG profile. 

### Budget

![img](https://i.imgur.com/qhXShpw.png)

**Total: 69k USDC + 12 ETH**

Multisig 2/4: [Rickyday](https://warpcast.com/rickyday) / [Samchalom](https://warpcast.com/samchalom) / [Sunny](https://warpcast.com/sunnypires) / [Thebower](https://warpcast.com/thebower.eth)

### Team

We’re really grateful for the last opportunity and for your trust. We hope you all trust us again!

[Sunny Pires](https://twitter.com/SunnyPires) - The Nouns Pro Surfer, sponsored by Nouns, main character.

[Rickyday](https://twitter.com/dayan_ricky) - Web3 builder/Sunny's and Nico manager/captain and [Sailor Nouns](https://twitter.com/sailornouns) founder, will lead the adventure, logistics and help direct the series.

[Samira Chalom](https://twitter.com/samchalom) - Journalist, writer, and the docuseries director and screenwriter, ensuring everything runs smoothly.

**Charles** - Sunny's father and coach, will support Sunny in the challenge and ensure he gives his best as a surfer for future championships, techniques, workouts and show how they work together.

Outcome: EXECUTED