# Public Good global expansion 🍺

![](https://i.imgur.com/Wfgt1Ye.png)   

## A brand was born from a culture 🍻
***
A cc0 beer, label, and recipe. But more than that – a brand that reflects the culture.

Public Good’s goal is to bring the culture of cc0 and public good into the world of consumer products, putting Nouns in the spotlight as a leader in this movement.

Real products amplify visibility and legitimize the ecosystem outside of crypto Twitter, facilitating the onboarding funnel and paving the way for the flywheel to work beyond speculation.

We are going global. And the first step has been taken.

## First phase: done! ✅
***
💡 This first phase wasn’t funded by NounsDAO
![](https://i.imgur.com/LrFagUj.png)

✅ Public Good brand development
✅ Prospecting partners
✅ cc0 beer recipe creation
✅ Label design and production
✅ Canning of 3500 cans of Public Good IPA
✅ Website creation ([access now](https://www.publicgood.wtf/))
✅ Metaverse onboarding experience by Voidge ([access now](https://voidge.com/publicgood))
✅ NFT airdrop for supporters and buyers
✅ Lens handle airdrop for early supporters
✅ Free technical consulting and upgrade of company e-commerce to accept cryptocurrencies
✅ Launch Campaign with influencers funded by [Food Nouns](https://prop.house/foodnouns/open-kitchen-rounds/4282) (0.25 ETH) and [Cryptoadz](https://snapshot.org/#/cryptoadz.eth/proposal/0xfd727bbf5c5f8fec37b96ce7de6d8ce12dcd7aa12e4fa026b0bffbbc25860076) (0.25 ETH)
✅ 2 main crypto events sponsorship in Brazil
* BTC Pizza Day, Porto Alegre - 170 Attendees ([media](https://drive.google.com/drive/folders/1pE7UDpaEauN8EECnBInMP-CVe4XFMgTg))
* NFT Brazil, São Paulo - 20k Attendees ([watch video](https://twitter.com/PublicGoodBeer/status/1669666576985997312))   
 
Two months ago, Narcose was just another award-winning craft brewery. But now it is leading a global movement that it has pioneered. They accept crypto as a form of payment in their e-commerce, have tokenized experiences, have a metaverse, and see this new market as a point of differentiation. Now they are innovators AND BUILDERS, promoting the Nouniverse to all their stakeholders.

![](https://i.imgur.com/jZkSfr9.png)    

![](https://i.imgur.com/HDOViNt.png)   

![](https://i.imgur.com/rSak9r8.png)   

![](https://i.imgur.com/DftqMcA.gif)   

![](https://i.imgur.com/DxPb6M0.png)    

![](https://i.imgur.com/2gdcu5z.png)   

![](https://i.imgur.com/2EpTwZL.gif)   

Shout out to the amazing network of collaborators that believed in the cc0 culture, joined forces and made it all possible:

fabioseva.eth (Coordination and Design), jp.⌐◨-◨ (Operations and Marketing), Narcose (Beer Production), Viking (Malt and Hop Supplier), [Buidler.it](http://buidler.it/) (NFT Launchpad), [Voidge.com](http://voidge.com/) (Metaverse Development), [BPague.com](http://bpague.com/) (Crypto Payment Gateway), BTC Pizza Day Porto Alegre (Event), NFT Brasil (Event), Foodnouns (Funding) Cryptoadz (Funding), Lens Protocol (Handles Giveaway)

## An opportunity to scale 🌐
***
![](https://i.imgur.com/IJHYa1z.png)
The first phase proved that beer is an excellent product to start proliferation on a global scale. We are seeking funding to expand our actions in 3 complementary strategic directions:

1. New regions 📍
2. Proper marketing in Brazil 🇧🇷
3. New product categories 👀   

**1) New regions 📍**    
![](https://i.imgur.com/4iKllzi.png)
Narcose is already part of a network of regular collaborative breweries, through which it markets its beers in the US and Europe. We will take Public Good Beer to these markets, also integrating them into our onboarding ecosystem and turning them into real Nouns builders.

We are asking for 4500 USDC amount, enough for label printing, marketing material, initial sample distribution (est. 500 cans of beer), and post-production FOR EACH of our partners:

Stillwater Brewery (Seattle) 🇺🇸
Against the Grain (Kentucky) 🇺🇸
Wooden Ship (Minneapolis) 🇺🇸
Brewski (Sweden) 🇸🇪
Bierol (Austria) 🇦🇹
Canil (Portugal) 🇵🇹

Note that the goal is to catalyst a collaborative beer that will be sold as part of the brewery’s portfolio, not to distribute it only at a single event. The funding is an incentive to kickstart production and marketing and involves a commitment from the brewery.

**BUDGET: 6x 4500 = 27000 USDC**   

![](https://i.imgur.com/jvG8dTb.png)
**2) Proper marketing in Brazil 🇧🇷**

International expansion will not be instantaneous, as it demands a free schedule in the industry. In this period, we take advantage of the existing inventory of over 3000 cans produced.

Despite the success of Phase 1, we believe we haven’t reached full IRL proliferation potential for such a pioneer project. We had 0.5 ETH for everything (sub 300 cans, and very short-scale marketing activation). Thus, the proposed expansion would bring the deserved impact and tons of resources for further promotion of the Nouniverse.

The next 2 biggest crypto weeks in Brazil happen in August (during NFTRio) and September (Blockchain Rio, which connected the Brazilian Nouns community IRL for the first time). We are asking 4500 USDC for each week to make a big impact at main and side events, including:

* Public Good Beer distribution
* Marketing materials (shirts, stickers, temporary tattoos)
* Activations (POAP distribution, treasure hunts, giveaways)
* Professional quality media production
* We are asking for 4500 USDC for each week.

**BUDGET: 2x 4500 = 9000 USDC**   

![](https://i.imgur.com/DbzkhNr.gif)
**3) New product categories 👀**

Beyond beer, we have the opportunity to extend the portfolio to two synergic brands/categories:

a) BBQ sauces - for the weekly beer-fueled barbecues we do all around Brazil; and
b) Sunscreen - for our 7637 km of coastline, full of bikinis, surf stars and sunglasses ⌐◨-◨

We would like to allocate a total budget of 5000 USDC to work this as the project progresses. Alongside with this we also have the coordination and maintenance of the activities during period of 6 months at a cost of 6000 USDC.
![](https://i.imgur.com/p6Hr6hb.png)

**BUDGET: 11000 USDC**   

**TEAM**

fabioseva.eth
jp.⌐◨-◨

We are very excited to keep spreading the CC0 culture and bringing companies on board with us. A huge shoutout and heartfelt thanks to everyone who’s supporting the project either online and IRL. Don’t forget to follow [@PublicGoodBeer](https://twitter.com/publicgoodbeer) on Twitter for all the latest updates. Cheers to a future of collaboration and doing good!

**TOTAL ASK = 47000 USDC (~25 ETH)**   

![](https://i.imgur.com/1VrFZjh.gif)   

![](https://i.imgur.com/5zXWf6M.gif)   

***
_Sponsor's Note: (ccarella.eth)_    
As an enthusiast for Public Goods, I am thrilled to sponsor this proposal onchain. It's incredibly satisfying to witness a tangible representation of the Public Goods brand. With its CC0 recipe, distinctive branding, and collaboration with various breweries, this project stands out as an innovative venture that extends the reach of the meme. It also encourages people to contemplate the importance of both CC0 and Public Goods.

Outcome: DEFEATED