# Week of Nouns on Cointelegraph

**tl;dr**: Showcase and introduce Nouns to 10M+ crypto-native retail audience of Cointelegraph.

1. Cointelegraph - the #1 crypto media outlet with a 10m+ monthly audience;
2. Add Cointelegraph-branded ⌐◨-◨ to all Cointelegraph editor's profile pictures (editors profile included in every article published) ([link](https://cointelegraph.com/about));
3. Add branded ⌐◨-◨ to Cointelegraph iconic Coin (15-20% of all article’s images) ([link](https://cointelegraph.com/news/sen-warren-calls-out-sham-audits-while-svb-threatens-crypto-bankruptcy));
4. Every ⌐◨-◨ will be clickable, leading to the [nouns.wtf](https://nouns.wtf/);
5. Make Nouns days during the campaign. Create stories about DAO and the ecosystem (PropHouse, GnarsDAO, Nouns Esports, etc.).

## **Why?**

Spread the word about Nouns across Cointelegraph readers, bring new members/
value to the Nouns community. It will not only attract new audiences to the NounsDAO but also showcase the vibrant sub-DAOs that actively contribute to the NounsDAO's ecosystem.

How it may look like:

![How it may look like](https://cointelegraph.notion.site/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2Fccba3368-f2a3-4888-b075-61c8036b942a%2Fb0d640c5-f5e0-4b40-b85e-97bf2b820835%2FC61A2252-11F4-40B6-BDB0-5D82548BAF64.jpeg?table=block&id=3f26f1b5-33af-4f2d-b8d4-8de5efcc9be4&spaceId=ccba3368-f2a3-4888-b075-61c8036b942a&width=2000&userId=&cache=v2 "How it may look like")
*Custom ⌐◨-◨ for Cointelegraph*

![How it may look like](https://cointelegraph.notion.site/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2Fccba3368-f2a3-4888-b075-61c8036b942a%2Fe063635c-d78a-4352-bd53-622fd7a55c23%2F4CCD9026-BC6E-46B0-A948-801943FA7EEB.png?table=block&id=b98b9901-31a5-4d20-8c66-d143348c4989&spaceId=ccba3368-f2a3-4888-b075-61c8036b942a&width=2000&userId=&cache=v2 "How it may look like")
*Cointelegraph article example. Every article has the author's image with* ⌐◨-◨

![How it may look like](https://cointelegraph.notion.site/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2Fccba3368-f2a3-4888-b075-61c8036b942a%2F5f0cf82b-e3ea-4219-b68e-a89afdc65d9f%2F4F379233-62C5-4A89-BE75-56AC9B0F0F88.png?table=block&id=4276b24b-6f12-454b-ba1a-77a5b89061e4&spaceId=ccba3368-f2a3-4888-b075-61c8036b942a&width=2000&userId=&cache=v2 "How it may look like")
*Cointelegraph Iconic Coin twitter post example*

![How it may look like](https://cointelegraph.notion.site/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2Fccba3368-f2a3-4888-b075-61c8036b942a%2F63c1f934-0255-49a1-a34e-6c0cf37949bf%2FA4BFEDF9-6601-4187-A8B9-A8145F1B6285.jpeg?table=block&id=91751962-1299-4fa7-bf74-c8ecaa7018e3&spaceId=ccba3368-f2a3-4888-b075-61c8036b942a&width=2000&userId=&cache=v2 "How it may look like")
*Editorial team page on the Cointelegraph website*

Articles shared across Cointelegraph 11 language versions (10m+ monthly visitors), Twitter (1.8m followers), Facebook (780k), Telegram (140k followers), and LinkedIn (91k) to bring awareness and drive up the organic interest in ⌐◨-◨.

## **Proposal**

Cointelegraph is one of the oldest and largest blockchain media celebrating its 10-year anniversary this year, with more than 10M Web3-native readers across 193 countries excited to collaborate with one in of the most OG/fun and true-community-run DAO.

Tapping into a massive retail user base with a relevant area of interest will help Nouns DAO expand its domain and reach millions of new people.

Prop is aimed at making a collaboration between Nouns DAO and Cointelegraph, which will consist of:

1. Add ⌐◨-◨ to editor’s profile pictures in every article and team’s page.
2. Add ⌐◨-◨ to iconic coin graphic that represents the crypto-industry in general (examples: [link 1](https://cointelegraph.com/news/the-uae-central-bank-signs-deal-for-cbdc-strategy), [link 2](https://cointelegraph.com/news/do-kwon-reportedly-arrested-in-montenegro), [link 3](https://cointelegraph.com/news/florida-gov-and-us-presidential-hopeful-calls-for-cbdc-ban))
3. Duration-14 days.
4. Nouns DAO and Cointelegraph will publish a series of articles/podcasts/Twitter spaces/ Youtube videos explaining the campaign and story of Nouns DAO and its Sub-DAOs.

 
**Topics to be covered in the series of articles/ podcasts/ Twitter spaces/ Youtube videos:**

**Day 1.** NounsDAO - History and the mission of the DAO. PropHouse - empowering builders with top ideas.

**Day 3.** PropHouse - The big piece of content covering examples of the most interesting projects. NounsDAO x Brave Collaboration, Nouns Vision Glasses, Nouns Movie, and some others, including philanthropic initiatives in Africa, etc.

**Day 5.** CC0 Values and Open Ecosystem: How NounsDAO promotes an open ecosystem for builders and its commitment to the CC0 license.

**Day 7.** Sub-DAOs of Nouns Ecosystem: GnarsDAO, LilNounsDAO - Explanation of the sub-DAOs that make up Nouns ecosystem and their roles and functions.

**Day 10.** Nouns Esports: NounsDAO's strategy to capture the esports market and its partnerships with esports teams and organizations.

**Day 14:** Nouns Builders, No-Code Platform: Overview of ZORA, the no-code platform that NounsDAO is developing to enable users to create their own DAOs on-chain.

We aim to give a complete overview of the NounsDAO ecosystem through these content pieces, which will be structured and divided across different days with the campaign. The format of showcasing and the exact timeline will be discussed with the community to ensure the best presentation to the readers.

## **Why Cointelegraph?**

Cointelegraph was established in 2013 and, being the oldest and the biggest media outlet has amassed 10M+ web3-native audience across 193 countries.
Cointelegraph covers a wide range of topics on blockchain technology, digital assets, emerging fintech, and other cutting-edge technologies.

Here are the key numbers that highlight the impact of Cointelegraph in the development the Web3 industry:

- Founded in 2013;
- The #1 blockchain media with 42% of the global blockchain media market share;
- 23M monthly pageviews ([link](https://www.similarweb.com/website/cointelegraph.com/#overview), [link](https://www.similarweb.com/website/cointelegraph.com.br/#overview), [link](https://cointelegraphcn.com/));
- 1,000 articles per month;
- 3M social media followers;
- 11 language versions (US, FR, BR, SP, IT, TR, AR, CN, KR, JP);
- 65% of the audience is 18-34 age with 80% of them having knowledge about the industry;
- Cointelegraph was one of the first to interview Gavin Wood and Vitalik Buterin in 2014 ([link](https://cointelegraph.com/news/cutting-edge-an-interview-with-ethereum-creators-vitalik-buterin-and-gavin-wood)), one of the first to advocate for digital assets/blockchain to solve real-world problems like ([link](https://cointelegraph.com/news/open-letter-to-the-world-health-organization));
- Cointelegraph has hosted for multiple years the flagship digital asset conference - Blockshow - with more than 3,000 attendees.

Cointelegraph actively participates in the latest technological development in Web3, covers the latest innovation in blockchain/digital asset space, and stays close to the native community. ([link](https://twitter.com/Cointelegraph/status/1681605414842925056?s=20))

![zkDay Paris event](https://cointelegraph.notion.site/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F87fddb54-4da4-40d9-9b70-8cc97eb43135%2FUntitled.png?table=block&id=44f4e01c-d728-404a-8252-4008c398a93c&spaceId=ccba3368-f2a3-4888-b075-61c8036b942a&width=2000&userId=&cache=v2 "zkDay Paris event")

![zkDay Paris event](https://cointelegraph.notion.site/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2Fbe85873c-aa9a-4e79-b5ac-e5803c95efe5%2FUntitled.png?table=block&id=9b243330-c2bd-41e9-a2fe-bed6c912e7dc&spaceId=ccba3368-f2a3-4888-b075-61c8036b942a&width=2000&userId=&cache=v2 "zkDay Paris event")
*Cointelegraph team was supporting zkDay Paris event*

![zkDay Denver event](https://cointelegraph.notion.site/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F53d44922-749e-43cc-a4eb-274f009ec3f0%2Fimage1.jpg?table=block&id=2441b4fb-0ab2-4b66-a6ad-5e407edeb857&spaceId=ccba3368-f2a3-4888-b075-61c8036b942a&width=1400&userId=&cache=v2 "zkDay Denver event")
*Cointelegraph team was supporting zkDay Denver event*

![DAO phenomenon](https://cointelegraph.notion.site/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F92966686-6483-49ca-9274-b3334338f3ca%2Fimage2.png?table=block&id=4e726c8e-b7e9-459d-97c5-4165c9e49370&spaceId=ccba3368-f2a3-4888-b075-61c8036b942a&width=1400&userId=&cache=v2 "DAO phenomenon")
*Cointelegraph Research report on the importance of DAO phenomenon*

![Cointelegraph is the major influencer in the blockchain industry](https://cointelegraph.notion.site/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F7adad845-d458-45d7-9cfb-97ffd938b819%2Fimage8.png?table=block&id=27fd52c2-4256-4cd3-8177-2a8fbfca0eb1&spaceId=ccba3368-f2a3-4888-b075-61c8036b942a&width=2000&userId=&cache=v2 "Cointelegraph is the major influencer in the blockchain industry")
*Cointelegraph is the major influencer in the blockchain industry*

## **Value to the Nouns DAO**

- Fun and native engagement with the mass retail audience
- ⌐◨-◨ exposure to the largest digital asset retail community

## **Value in numbers:**

1. Duration of the campaign: 14 days.
2. Estimated views of the campaign: 5,000,000+
3. Web: ~500+ articles published during the campaign (each will have the author's image with ⌐◨-◨). ~100+ articles with iconic coin graphic wearing ⌐◨-◨
4. Twitter: estimated 1,000,000+ views (10 posts daily on average)
5. Other social media: 500,000+ views combined (Instagram, Facebook, LinkedIn)

## **The Ask**

The total ask = **100 ETH**

Outcome: DEFEATED