# NOUNS AFRICA + Festival Marketing + Nouns Coffee

![website](https://hackmd.io/_uploads/BJycd3UVT.jpg)
![COFFEE MACHINE AD](https://hackmd.io/_uploads/H1BHya4Ea.jpg)[Watch The Ad](https://youtu.be/BldlJ7ETh_s)

Hi All, Pierre here from Nouns Whisky in South Africa. 
 
As mentioned in my Whisky Prop 208: I would research various consumables that we’ll tie into the ecosystem that we are currently building in South Africa while the whisky ages. We’ve currently sold 10 barrels: 3 to Noun12, 1 to 0xDigitalOil, 3 to a collector in the Netherlands, and 3 via the Distillery. As we launched on September 7th, this is a great start, as the sales amount to 400 bottles of Nouns Whisky that are now owned and will be brought into the world. We will continue to sell barrels / bottles, but keep in mind that this will be done slowly and surely. Doing it the right way is important. The Dao owns 100 barrels (4000 bottles), and our primary responsibility is to deliver that in 2027. If the Dao chooses to sell all 4000 bottles in South Africa, we can do that easily via the Distillery, stores, and events. The DAO can then choose to have that income returned to the treasury or reinvest it to further build Nouns Africa.

With that being said, I decided to focus on Nouns Coffee in South Africa, as the IP has already been designed and paid for, and the product launched in the USA with a successful proof of concept. If this prop is sponsored and passes, this will be a second case study in my opinion, a ‘how to guide’ by using existing Nouns consumable IP and how to implement and introduce it to the public in another country.

There is a festival called Cotton Fest that is being held in Johannesburg on the 24th of February 2024 with an attendance of 7000 to 10000 people. This will be the perfect opportunity to hand out 1000 free paper Noggles that we received from Klim and launch [http://www.nouns.africa](http://www.nouns.africa) and Nouns Coffee.

The goal here is to build a long-term relationship with Cotton Fest over the next 3 years so that we can stock Nouns Whisky as well at the festival when it matures (Nouns Whisky owned by the Dao or the Distillery). Secondly, to put Nouns in the hands of general festival goers, trendsetters, and musicians and get them to engage with the Nouns Africa website and use their free vouchers to place a coffee bag order after the event. With a large number of people at the festival, I’m confident that trendsetters will be taking photos with Noggles and posting them on Instagram, Twitter, and Facebook which is always a win-win scenario. Cotton Fest is one of the biggest events in Cape Town, Durban, and Johannesburg during the summer. The Nouns Africa website will be used primarily to showcase Nouns Coffee, Nouns Whisky, and all things Nouns from around the world. This will be the first Nouns activation of its type in Africa.

![1234](https://hackmd.io/_uploads/SkS9f2UNp.jpg)

**BUDGET: 10 ETH ($20 000)**

**FIRST PHASE - Cotton Fest Marketing / Nouns Africa Launch**

- Buy sponsorship rights to Cotton Fest to promote Nouns Coffee / Nouns DAO
- Hand out Free Nouns Paper Noggles - 1000 units
- Free Nouns Tote Bags with various branded items - 500 units
- R100 Nouns Africa Shopify Gift Voucher - 300 units
- Free Nouns Coffee taster sachets - 3000 units to take home.
- Free Nouns Caps & T-Shirts - 200 units

**SECOND PHASE - Coffee Bag Production**

- 3 x Nouns Coffee plastic bag designs with zip seal - 1500 units (250g, 500g, 1kg)
- The MOQ is 500 per design/size (2/3 months printing from China)
- Paid Ads to drive website views via Instagram / Facebook / Twitter

**THIRD PHASE - Legal & Finance**

- Register Nouns Coffee (Pty) Ltd.
- Register for VAT & SARS details.
- Open a business bank account + Visa Card for payments.
- Monthly accounting & compliance fees.

![fashion](https://hackmd.io/_uploads/HyZW6nUEa.jpg)

There will be additional phases to bring Nouns Coffee / Nouns Africa to market and separate props will be put forward to fund these opportunities:

- Listing and stocking [http://www.takealot.com](http://www.takealot.com) & [http://www.onedayonly.com](http://www.onedayonly.co.za) with a small batch of products.
- Listing and stocking in [http://www.pnp.co.za](http://www.pnp.co.za) with 2 x pallets of product to be distributed into chain stores nationwide. Our coffee supplier will help us here.
- Build a Nouns Coffee activation stand at Cotton Fest in 2024 and sponsor the festival skate park with some free Nouns skateboard decks.
- Take Nouns Africa to [http://www.safashionweek.co.za](http://www.safashionweek.co.za) and showcase the fashion side of the brand + whisky & coffee.

I have built the Nouns Africa Website [http://www.nouns.africa](http://www.nouns.africa) so that voters can see how this prop will look from a buyer's perspective. The website is a work in progress and will be ready to launch on the 24th of February if this prop passes and we’re able to introduce Nouns DAO to the trendsetters in Johannesburg at: [http://www.cottonfest.co.za](http://www.cottonfest.co.za)

Thanks for taking the time to read this prop.

Outcome: DEFEATED