# Mucho 2024 and Beyond

## Watch This Before Reading

[![MUCHOPROP](https://hackmd.io/_uploads/Bkf4qmVKp.jpg "https://youtu.be/uYq7p48Mvuk")](https://youtu.be/uYq7p48Mvuk)

[mint here](https://zora.co/collect/zora:0x355c1014eb13bcdd50c37fc3795f59fb290241ee/1) 

---

tl;dr

We've seen **significant growth** with Mucho, achieving a **22x increase on Instagram** and skyrocketing from **0 to 110k followers on TikTok** since our last proposal. Our aim is to **expand our reach further** – targeting over **200,000 subscribers on YouTube**, **500,000 followers on Instagram**, and **1,000,000 on TikTok**. Alongside this, we're **organizing the ⌐◨-◨Fest**, an event designed to immerse thousands of people in the Nounish experience. This fest is not just an event but a meaningful effort to raise funds for various causes, showcasing firsthand the essence of what Nouns represents. With a **budget of 938k USDC**, our main goal is clear: to achieve **self-sustainability for Mucho by 2025**.

![Screenshot 2024-01-16 at 3.08.20 PM](https://hackmd.io/_uploads/SkyjNUEFa.png)

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## Where Does Mucho Come From?

Mucho was **funded by Nouns** on prop.house #655, nearly 2 years ago. We've been bold from the beginning, establishing a platform based on the "see good, do good" format with the ⌐◨-◨ as its logo. We've had 2 other proposals after that one ([137](https://www.nouns.camp/proposals/137) and [209](https://www.nouns.camp/proposals/209)).

### What Have We Done?

- [Nounified 300 children's hearts at a hospital](https://www.instagram.com/p/CjTaylXgaik/) and [supported over 300 orphans with essential supplies](https://www.instagram.com/p/Cj8lGjjAH_5/).
- [Constructed a shelter](https://www.instagram.com/p/ClWe4FsAEW9/) **for 100+ stray dogs** and spent time with an [elderly community on Mother's Day](https://www.instagram.com/p/Csl44ErMbcO/).
- [Sponsored a youth baseball team](https://www.instagram.com/p/Cq_UmX8gC0n/) and hosted a [Nounish Christmas](https://www.instagram.com/p/CmekBtIBMnM/) party for a community in need.
- **Set a national record by making and donating the **[most burgers](https://www.instagram.com/p/CtMl-7QA5AG/)** in 24 hours**.
- Established the [first Nounish barbershop](https://www.instagram.com/p/CreMD_dvU0x/) in the world and established a funded [Art Program for an orphanage](https://www.instagram.com/p/CyMEH-xO9sf/).
- Partnered with a top medical school to [treat over 400 patients](https://updates.wtf/update/326-3) and [rebuilt a community post-catastrophe](https://www.instagram.com/p/C0SG9yRPF2T/).
- Launched the [30DAYSGIVING campaign](https://nouns.substack.com/p/mucho-love-mucho-views), creating daily content that became our country's most successful organic campaign, reshaping brand-audience interaction.

![Screenshot 2024-01-16 at 9.54.59 PM](https://hackmd.io/_uploads/rkgnX34Y6.png)

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## Mucho Powered By ⌐◨-◨

Back then, we were just a group of friends with a dream to make a difference. Now, we've grown into a platform that moves millions, one video at a time. Our goal is ambitious: **to make Mucho a powerful force for good wordwide through content creation and social impact activations.**

We're all-in. It's not just about reaching millions; **It's about using media that both helps and matters**. At the center of our efforts is the ⌐◨-◨ symbol, through **positive action and change** globally.

![Screenshot 2024-01-16 at 9.56.18 PM](https://hackmd.io/_uploads/Bkqe424Y6.png)

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## How Did We Get Here?

![Screenshot 2024-01-16 at 12.18.59 PM](https://hackmd.io/_uploads/rk9F2XEta.png)

Since our first round on **prop.house** that got this project funded and our last time on-chain, a lot has changed. 

- We've **struggled, fallen, stood, understood, learned, internalized, and adapted**. But to think that this was going to be easy is just straight up **naïve**. 
- **Success doesn't just go up in a straight line – it builds up over time, much faster than you first think.**

While **Mucho's approach** has always been about **impactful events** and **creating joy**, we struggled with having distribution. It was painful to see how some of our ideas were not reaching their fullest potential and **touching as many hearts** as they would've.

- To tackle this, we launched #30daysgiving, a campaign featuring daily short videos. This was our strategic response to the distribution challenge. 
  - Imagine it akin to the dynamics of Nouns governance: these short-form videos were like **prop.house proposals** — quick to engage with, and perfect for **experimenting with new ideas**.
  - Our short videos, more approachable than long-form content, were key in **growing our audience** and understanding their preferences, laying the groundwork for impactful **long-form content**.
  - Each piece of content we create is distinct, they all share one unifying element: **⌐◨-◨**.

![Screenshot 2024-01-16 at 3.08.40 PM](https://hackmd.io/_uploads/Hk9XHINFp.png)

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## Our Next Big Step

- The transformative power of long-form videos was revealed when we crafted content that **resonated deeply** with our [audience](https://www.instagram.com/p/C02r5suux68/). Through a journey of exploration and refinement, we honed in on what resonates, solidifying our **content-market fit**.

### Our Audience

![Giff-2-sg](https://hackmd.io/_uploads/rkrOXQNtT.gif)
![DM (1)](https://hackmd.io/_uploads/B15XSGQtT.jpg)

- The **#30daysgiving** initiative served as a vital testing ground. Here, we explored 23 diverse content types and themes. 
  - Our content addressed critical social issues, including homelessness, mistrust, lack of kindness, and child labor, bringing these important conversations to the forefront.
  - This exploration was instrumental in shaping our content strategy. It provided a **clear roadmap** and established a set of **strong guiding values** for our future projects and endeavors.

### Our Most Watched Videos:

- Day 2 
  - [TikTok](https://vm.tiktok.com/ZM6Q4GXoY/) (1.1M views)
  - [Instagram](https://www.instagram.com/reel/C0XW9Ogvqt_/?igsh=ZTR5a2tyNXc4NXdp) (115k views):
- Day 3
  - [TikTok](https://vm.tiktok.com/ZM6Q4vcLR/) (942.5k views)
  - [Instagram](https://www.instagram.com/reel/C0Z4a12vJHE/?igsh=eTFqamd0djR0dml1) (746k views)
- Day 12
  - [TikTok](https://vm.tiktok.com/ZM6Q4PTus/) (1.8M views)
  - [Instagram](https://www.instagram.com/reel/C0xTcovv_DQ/?igsh=MWNvNnE2N21uMTE0Zg==) (129k views)
- Day 13
  - [TikTok](https://vm.tiktok.com/ZM6Q4sHuf/) (498k views)
  - [Instagram](https://www.instagram.com/reel/C0zsyvIP6t8/?igsh=ZGZ1a3p6M3RybGF1) (317k views)
- Day 14
  - [TikTok](https://vm.tiktok.com/ZM6Q4QAfj/) (4M views)
  - [Instagram](https://www.instagram.com/reel/C02r5suux68/?igsh=bmR…) (2.3M views)
- Day 28
  - [TikTok](https://vm.tiktok.com/ZM6Q44xoJ/) (2M views)
  - [Instagram](https://www.instagram.com/reel/C1azBZKL7ie/?igsh=cTRkaDRsYnZuejYy) (674k views)
- Day 29
  - [TikTok](https://vm.tiktok.com/ZM6Q4pYkr/) (465k views)
  - [Instagram](https://www.instagram.com/reel/C1djOYYrLNJ/?igsh=MXIxemx1eGw5dDV3cg==) (462k views)

### Content That Helps: Social Impact Activations

We're **transforming our social impact approach** by leveraging media in a unique way. Our focus extends beyond local community impact to sharing our experiences through narrative videos, providing education and actionable insights.

- A key initiative is our campaign to **combat the critical blood shortage** in the Dominican Republic.
  - With a **50% deficit** in blood supply for surgeries, we're addressing a dire need.
- Our strategy involves **partnering with Hemocentro Nacional** to tackle this issue. We plan to launch a **nationwide educational campaign** and establish donation hubs. 
  - Through short-story videos or mini-documentaries, we aim to **educate the public**, debunk myths about blood donation, and **make a significant difference** in the lives of many.

![Screenshot 2024-01-16 at 3.09.11 PM](https://hackmd.io/_uploads/HJr4HLEta.png)

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## The 'Working Once' Model

![Screenshot 2024-01-16 at 3.08.07 PM](https://hackmd.io/_uploads/S1gSH8NFa.png)

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## Mucho's Last Proposal

### Mucho Will Become Self-Sustainable

Embarking on a bold journey, we're focusing on **YouTube ad revenue, brand deals, merchandise, and IRL events** to generate sufficient income for Mucho's self-sustainability. 

- This strategic move is pivotal for transforming Mucho into a **self-sustaining platform** that inspires the world and champions positive action through the ⌐◨-◨. 
  - With guidance from entrepreneurs, marketers, and content creators over the last three months, we're confident in fulfilling our proposal's objectives.

**MrBeast's business model** serves as an example: 

- His primary YouTube channel, funded by ads and brand deals, allows for the creation of larger videos and supports his philanthropic channel, Beast Philanthropy. 
  - Additionally, revenue from merchandise and his chocolate brand, Feastables, supplements his income, enabling the production of engaging content and philanthropic activities.

![Screenshot 2024-01-16 at 3.09.36 PM](https://hackmd.io/_uploads/SyarrL4KT.png)

## Upcoming Collaborations

![Screenshot 2024-01-16 at 3.09.54 PM](https://hackmd.io/_uploads/rJaPrLEYp.png)

## Minting Videos That Help

- **Minting our content** is a key strategy for the future of Nouns and Mucho. 
  - It's more than just a like or a comment; **minting signifies deep resonance** with our community. It's an effective way to onboard new people into the Nouns ecosystem and showcase the impactful work being done.
  - We're going to experiment with different formats to find the right approach. 
  - We'll be using bound.wtf to mint our content.

## This approach aims to expand our reach on-chain and off-chain.

## How Will We Leverage The Community We've Built?

### Harnessing Community Passion

The passion within our community has been the heartbeat of Mucho. The response to our call to action has been nothing short of extraordinary.

- An impressive **38% of the 2800 DMs** we received showed a desire to buy our products, attend our events, or contribute donations. Even more inspiring, nearly **50% pledged to roll up their sleeves and support our initiatives**.

### Partnerships That Amplify Our Cause

**Live events are a cornerstone** of our mission, making collaboration with industry leaders essential. We're thrilled to partner with **Riccardo Bardellino**, a renowned event producer behind over 14 major Dominican Republic events, featuring stars like **Bad Bunny**. Riccardo's expertise is invaluable, elevating Mucho's events to unprecedented levels.

- **Riccardo's notable works include:**
  - [Isle of Light Fest](https://www.instagram.com/isleoflightfest/)
  - [Okto.do](http://okto.do/)
  - [IMDb profile](https://www.imdb.com/name/nm7926817/)

### ⌐◨-◨Fest

**⌐◨-◨Fest** is pivotal for funding Mucho's ambitious video projects. This event, combining entertainment and social impact with local and global artists, is more than an event—**it's a** **key mechanism for generating resources for grand-scale video projects**.

- **By using 50% of ⌐◨-◨Fest's profits for social causes**, starting with our commitment to **Stray Dogs** this year, we channel funding into grand-scale videos like "Giving a Home to 500 Dogs" or "Building 10 Houses for Homeless Families."

⌐◨-◨Fest is not just an event; it's a powerful source of funding for creating life-changing stories and impactful content.

![Screenshot 2024-01-16 at 3.09.46 PM](https://hackmd.io/_uploads/SkVDB84YT.png)

---

## What Does Success Look Like?

![Screenshot 2024-01-16 at 9.57.38 PM](https://hackmd.io/_uploads/r1-N42EFT.png)

**Jokes aside (not entirely joking), our vision of success is about creating a platform that fills everyone with pride**. This includes everyone at Mucho, Nouns, Spanish speakers, English speakers, and indeed, anyone who encounters it.

- **Our aim is to reach heights of greatness, doing all that's necessary to achieve our mission and goals**. We're determined to **demonstrate the world the extraordinary power of the ⌐◨-◨**.

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## Budget Allocation

**938k USDC for MUCHO to become completely self-sustainable by 2025.** 

- 50% one-time transfer
- 50% streamed, starting July 17th for 6 months

![Screenshot 2024-01-17 at 3.36.06 PM](https://hackmd.io/_uploads/SJ_HhsrFa.png)

- **Content creation stands at the forefront** of our allocation strategy, underpinning Mucho's path to **self-sustainability**. It is the **engine that drives our growth**, commanding audience attention and fostering deep engagement.
  - This domain is where our **stories come to life**, where we spark conversations and where we have the potential to influence. As the **heart of our revenue streams**, it propels us forward, enabling us to leverage our growth into opportunities that align with our mission.
    - With content creation as the **cornerstone of our operations**, we ensure that every piece we produce not only resonates with our audience but also cements our position as a **transformative platform** in the media landscape.
- **Social Impact Activations** set Mucho apart, enabling us to produce meaningful content that addresses societal and public health issues with actionable solutions.
  - This not only differentiates us but also significantly contributes to our content volume and **success metrics**.
- **In-person events** are pivotal for enriching community and member experiences, forging stronger bonds with the ⌐◨-◨ symbol, and enhancing brand connection.
  - These events promise to **revolutionize public engagement** with Mucho and ⌐◨-◨.
- **Operational Expenses** are essential for the seamless execution of our plans. 
  - Investing in equipment, rather than renting, is a strategic move that will **reduce our cost per video**, considering our intensive 120-day shooting schedule.
    - This efficiency aligns with our 'Working Once' model, optimizing resources while maximizing output.

### Why This Timeframe?

We're seeking 938k USDC for one year to ensure uninterrupted focus on our goals, including achieving self-sustainability. This approach is essential, as seen with projects like 30DAYSGIVING, where mid-way proposal preparations disrupt momentum. Continuous funding for a year allows our team to commit fully and avoid setbacks associated with stop-start funding. With our current momentum, any pause could hinder progress. Thus, a one-year plan is crucial for achieving our objectives, including making this our last proposal.

### Goals & Deliverables

- **200,000+** Subscribers on **Youtube**
- **500,000+** Followers on **Instagram**
- **1,000,000+** Followers on **TikTok**
- **Self-Sustainability by 2025**
- Production of **30-36 Long Form Videos** for Youtube.
- Creation of **170-200 Short Form Videos** for TikTok, Instagram, and Youtube Shorts.
- **Mintable Content** pieces (we'll experiment with the amount). 
- Organization and Execution of the **⌐◨-◨Fest** event.
- Executing **5 Social Impact Activations**.
- **Collaborations** with **McDonald's, Starbucks, Nutella, Crocs, Pizza Hut, Wendy's,** and other international brands. 
- Content Production across 4 other countries: **USA, Mexico, Colombia, and Bolivia**.
- **Developing a streamlined pathway** to naturally guide mass audiences from our **content to Nouns**, maximizing **organic engagement and interest**.

Outcome: DEFEATED