# The Noun Square: A Daily Noun O' Clock Celebration

## Summary

- [The Noun Square](https://twitter.com/noun_o_clock) is a daily Twitter Spaces ritual celebrating Noun O' Clock (NOC) in a fun and engaging format.
- Spearheaded by [Toady Hawk](https://twitter.com/toady_hawk), [Ser Noadz](https://twitter.com/thenoadz) and myself ([142](https://twitter.com/1fortytwo)). Administered by a thriving and growing community (join our [discord](https://discord.gg/qsUk2v4ZB3)!).
- We've completed a 14 day pilot of daily spaces and contests every day, with excellent results.

### Pilot Metrics
-  ~110 daily attendees, 60+ daily FOMO players 
- 500+ twitter followers (up from 0)
- 250K tweet impressions (!!) 
- 200+ pieces of nounish content produced in 9 daily contests 
- 400+ POAPs claimed for attending the spaces
- 11 special nounish guests

### Short term goals
- Grow attendance & engagement
- Iterate on show format and deepen our "show/market fit"
- Grow our community of hosts and contributors 

### Longer term goals
- Make NOC a global Internet shared moment
- Grow reach to thousands of concurrent participants, and later much much more

### Our Ask
- We are asking for 55 ETH total to continue this initiative for a 1 month period.
- Doing this daily is a lot of work (about 10 man-hour a day on average. More detailed breakdown below.)
    - 10 ETH will be earmarked for contests themed around the Noun of the day. 
    - 45 ETH will go to community contributor rewards (biweekly retro rewards administered by CoordinApe rounds, modeled after Nouncil.)


---

## Who We Are

We are a community of Nounish builders setting out to create a Daily Celebration of Noun O’ Clock called The Noun Square, administered by a Nouncil-like body and with the goal of proliferating Nouns by turning Noun O’ Clock into a “Shared Moment” for the entire Internet. We have successfully completed two week pilot using a combination of Small Grants and out-of-pocket funds for prizes (data from which which has informed this proposal)   

## Our vision

For anyone who grew up in the 70s, 80s or 90s, “The Price is Right” holds a special place in our collective psyche. For over 50 years, its daily blend of ritual and play has entertained hundreds of thousands of people the world over.  We believe Noun O’ Clock can recreate this kind of shared experience for web3.

**Broad Goals:**

- **Turn NOC into a daily shared global moment** - develop a grass-root, organic, daily show that introduces more people to  nouns & its thriving community & sub-communities. As well as creates a space in which our growing community can meet daily and share a live moment together.


- **Model our community on Nouncil** - a collective of builders all over the globe with varied skillsets, collaborating to organize and administer a daily Twitter Spaces. We think that a decentralized community model can be the nounish way to scale a Noun O' Clock show! 

- **Be consistent (”one NOC, every day, forever”)** - Even in the deep NOC winter, we believe consistency is key to cementing NOC as a daily celebration for the Internet. We are planning ahead for this with hosts from all over the world.


## The (Current) Format

- Begin 15 min before NOC every day.
- Contest review & announcements.
- Casual guest interview while watching/discussing end of daily Noun auction.
- Play FOMO Live together (we invite as many attendees as possible to come on stage and keep mics open for an interactive experience.)
- Give live Secret Word for those who wish to collect POAP for attendance.

*On weekends, we run a LITE version of The Noun Square featring only FOMO live, hosted by a different nounish community every Saturday (e.g. Lil Nouns and GOOP DAO the past two weeks, future guest hosts Nouns DAO Japan, Korean Noun Fans, NounPunks, FloriNouns, etc.)

## The Team: 3 C's

**Core Team (Responsible for Execution):**
- Toady Hawk
- Noun 142
- Ser Noadz

**Council (Responsible for Decisions and Daily Direction)**

- SuperTightWoody
- Goldy
- Joshua Fisher
- Maty
- Benbodhi
- !Xargs
- Sam Ellis
- Aubtoshi
- RyanMac21

**Community (Talent Funnel for Council)**
- Growing Discord Community

## Growing the community

- We want to grow the community and **build in the open.** We have created a Discord server [open to anyone who wants to contribute.](https://discord.gg/qsUk2v4ZB3) We have also created a public Google Sheet that tracks our progress and metrics and future plans for [anyone to follow along](https://docs.google.com/spreadsheets/d/1-zmEFFLxUszyKZzo8CJP6KlXC581NkPLtek4GN6h7T8/edit?usp=sharing).
- Hosting a live Spaces every day is an audacious goal (albeit one we are excited about), and will require participation and help from Nounsfolk in all timezones, especially as NOC drifts into the North American Night.

## Compensation Model

Our ask for the next 30 days is 55 ETH:

- **Contest rewards (0.5 eth/day * 20 weekdays = 10 ETH)**
    - We will experiment with these numbers and the cadence of them as we move forward, but so far this amount and cadence has produced excellent participation.

- **Team reward + operations (see budget below): 45 ETH**
    - Because we intend to build this initiative as a community effort, we will be modeling our team reward, at least for the first period, on Nouncil’s proven model of a Coordinape round, where all active participants will allocate tokens based on contributions.** We think this will ultimately be a fairer and more frictionless way of properly rewarding the team than attempting to itemize every hour of effort, etc.

    - Based on our pilot, we  estimated how many man-hours it takes to run a show like this every day. We think these are reasonable overall estimates. 
    
    
![image.png](https://i.postimg.cc/wj7gtHWz/image.png)
![image.png](https://i.postimg.cc/RZk5Nt61/image.png)

## Multi-sig
Funds will go a new 3/6 gnosis safe, with the following signers:

- 142
- Toadyhawk.eth
- maty.eth
- SuperTightWoody
- Ser Noadz
- Benbodhi



# Two-week Pilot Results

### Twitter analytics

Massive reach within 14 days!

![twitter-analytics-noc-jun-26.png](https://i.postimg.cc/1XK4RJYb/twitter-analytics-noc-jun-26.png)


### Space Participation


- Attendance has been growing every day to average around 115 people a day.
- We hit FOMO players ATH at 110 on our first pilot space and have been averaging between 60-70 every day.
- Twitter growing by approximately 30 followers per day so far.
- Averaging 30 entries to our daily contest, with many high quality submissions.
    - NB: Small Grants sponsored our first Week of contest prizes (thank you!) Noun Square Team members Toady Hawk and 142 have agreed to fund the current week’s prizes out of pocket to keep morale high pending approval or disapproval of this broader proposal.
    
![tracking-document-screenshot-noc.png](https://i.postimg.cc/wBbGZzqG/tracking-document-screenshot-noc.png)
    
(Excerpt Above from our [Public Tracking/Planning Document.](https://docs.google.com/spreadsheets/d/1-zmEFFLxUszyKZzo8CJP6KlXC581NkPLtek4GN6h7T8/edit?usp=sharing))


### The Contests

Inspired by 4156 ad-hoc contests a few weeks back, we have run 10 contests with really great engagement and wonderful creativity from noun lovers on twitter: 
![image.png](https://i.postimg.cc/ncsnrpSJ/image.png)

![bag-found-art.jpg](https://i.postimg.cc/fyB659r6/bag-found-art.jpg)


![crown-haikus.jpg](https://i.postimg.cc/SNZhfB0J/crown-haikus.jpg)


### Gamifying NOC with POAPs

We are using POAPs to gamify NOC and create both engagement and loyalty. We feel that our use of Daily Attendance POAPs is the purest use case for the tech (literally “Proof of Attendance”) and we want to use them to incentivize people to attend Noun O’ Clock every single day if they can. 

So far, it’s working! Ser Noadz has been creating amazing daily animated POAPs based on the new Noun of the Day and would continue to do so for the first month (after which we would explore other “Series” by other Nounish artists.) 

![IMG-2420.jpg](https://i.postimg.cc/brHXK5FS/IMG-2420.jpg)

We also want to experiment with doing bonuses like physical Merch drops for those with provable streaks of attendance, and raffles that are easier to win the more times you have attended. 

Example Possible “The Noun Square” Merch Drop for Attendance Streaks:

[![noc-cap-smallest.jpg](https://i.postimg.cc/FK6V4gf9/noc-cap-smallest.jpg)](https://postimg.cc/FfjLbSgq)


## Playing FOMO

The peak moment of The Noun Square is, of course, playing FOMO live and minting a new Noun together. When FOMO starts during the Twitter Space, we ask all speakers to unmute and speak their mind, to create as much chaos, interaction and fun as possible. The feedback so far has been that people have been loving it!  

We have noticed anecdotally that FOMO seems to take longer on average with more players, until we hit that beautiful noun that reaches some consensus. We think the Nouns minted over the past week or so are especially legendary, and believe it’s related to our efforts to gamify FOMO and bring in new players.

The impressive roster of Nouns minted by FOMO since we started: 

[![this-is-a-subliminal-message-to-vote-yes-on-our-proposal-lol.jpg](https://i.postimg.cc/bYmCCbgw/this-is-a-subliminal-message-to-vote-yes-on-our-proposal-lol.jpg)](https://postimg.cc/NLrkLKZ3)



## Our plan for the next 30 days

- **Host a Noun o’ Clock every. single. day.**
- **Make it fun & intereting:** Run a contests, and have guests for every weekday
- **Be inclusive:** Invite a different nounish extension, subdao or community to host every weekend.
- **Grow the NOC community:** Invite as many interested Nounsfolk to join our Discord and share ideas, volunteer to help where they can.
- **Curate an Organizational Committee**: will handles all the day to day tasks to keep this going in a decentralized manner.
- **Run a Coordinape round:** At the end of each 15 day period, reward contributors by Coordinape Round.

**Grow our reach:**
- **500k Tweet impressions** on our @noun_o_clock Twitter account.
- **1000+ Twitter following** 
- Grow daily show attendance to 125 per day, and average FOMO Players to 85+.
- Produce over 800 unique pieces of Nounish content in the form of public entries to our Noun O’ Clock contests. 
- Teach hundreds of new people about Nouns and Noun o’ Clock through our informative and entertaining spaces.

**Potential challenges**

1. July gets into very late night EST and we may have fewer participants. However, we believe that consistency is key, as well as the opportunity to get more people from non-north america timezones to hear about nouns.
2. Over-saturation is a risk of course, as with anything that happens daily. But as with The Price is Right, we hope to create a shared ritual with the community we are building, such that the daily show is something they look forward to, rather than a chore they get bored of. We are building variety into the structure of the show, with a mixture of weekly segments and novel guests and contests to keep things interesting for many, many months (and hopefully longer!) 

**In Conclusion:**

Over the past two weeks, we have kicked off a tradition of making Noun O’ Clock a daily celebration, featuring live Twitter Spaces, interactive contests and special guests. So far, people love it. (See feedback section below)

We believe that, if given funding to execute our vision detailed here, we can bring new attention to Nouns and the daily auction every day, while also supporting extension and sub-DAO communities, and engaging active Nounish builders. 

**Let’s work together to make Noun O’ Clock into a shared moment for the Internet!**

**Feedback from attendees has been great:**

> “The Noun Square gives a much needed voice to what is Nounish. A platform to congregate daily, learn and vibe, uniting Nounsfolk, and beyond, around the world!” *-Metamonk*
> 

> “I don’t watch TV anymore, but I do miss the days when I would spend my evenings with David Letterman on the Late Show. It was home to me. And that is what the Noun O’ Clock team are doing right now. **It definitely feels like home to me.** ” *-Leo Clark*
> 

> “This event is now something that I want to do every single day.  I am literally trying to figure out how to turn over my entire family's sleep schedule! Getting to hear my Nounish frens and what they are up to is amazing. **This event has also proven to be a wonderful way for me to onboard new folks into Nouns.** I leave this every day with dozens of new and Nounish ideas, and feeling great and motivated.” *-!xargs*
> 

> “**Having a common and consistent place to gather for a Noun O’ Clock event is something folks need**--a kind of programming schedule that they can tap into every day. The engagement events have been fun and accessible and rotating guests have been a good way to introduce folks to extension projects while celebrating the nouns in general! The POAPS are great and give a feeling of being part of the history of the noun minted that day..” *-Sam Ellis*
> 

> “For a couple months, I’ve tried to touch base in the Discord during FOMO as a fun way to interact with those in the Nouns eco system. **Having this extended virtual event via Spaces has taken that to a whole new level!** The Spaces, the guests (David Horvath!), the games, the prizes and the POAPs all bring different aspects of interaction, energy and motivation to attend.  Unlike 20 years ago, we rarely have shared cultural experiences as a society anymore (think TV show series finales etc.) **We have an opportunity to create one here that is open to everyone to enjoy on a global scale.** How exciting!” *- Prof Werder*
>

Outcome: EXECUTED