# Nounify Korea - stamp collection (revised)

![](https://hackmd.io/_uploads/B1e0gbXuh.png)

### TL;DR
- We propose to launch a stamp-collecting campaign to nounify Korea.
- Our primary objective is to expand local Nouns community and make Nouns as a prominent pop culture brand.
- By collaborating with coffee shops and utilizing Nouns' CC0 content, we can maximize Nouns' exposure and provide incentives for fans.
- We are going to be present at two conferences. Five will be a speaker at HelloWeb3 and promote nouns and stamp collection campaign. Also we will collaborate with a coffee shop next to ETHCon where people will be able to redeem their coupons for t-shirts. During 3 day period of the ETHCon, people will be able to redeem t-shirts with only 2-stamps. 
- To achieve this, we kindly request $52,000 or around $3,600 per location to promote nouns at 10+ coffee shops, 2 retail stores, and 2 art galleries over the next three months.

## Revisions of prop 322
- Reduce funding from $65,000 to $52,000
    - Removed magazine -$4,000
    - Reduced t-shirts batch size -$9,000 (from 2,000 to 1,500)
- Collaboration with a coffee shop next to [Ethcon](https://twitter.com/ethconkr/status/1675701724613591040) conference. The conference will bring together a lot of interesting people since **Vitalik** is a keynote speaker. The coffee shop will welcome conference and hackathon participants, where they can learn about Nouns, mingle, and redeem a t-shirt.
- Five is going to join [HelloWeb3](https://twitter.com/hello_web3) conference as a speaker and it will be a good opportunity to launch Nouns' campaing and reach the target audience.

### Details
We have observed the success of Nouns' flywheel in Brazil, China, Japan, and other communities. We propose to launch activation campaign in Korea in collaboration with ten authentic coffee shops. This campaign aims to educate people about nouns and engage them in the process. Participants will collect noggle-stamps and have the chance to earn stylish nounish t-shirts as rewards.

Our team firmly believes in our energy and talent to establish Nouns as a prominent pop culture brand in Korea. The campaign will span three months, during which people will receive noggle-stamps with their coffee purchases. Once they collect 10 stamps, they can exchange a coupon card for a nounish t-shirt.

To ensure widespread exposure, all coffee shops will display posters and t-shirts. Furthermore, these t-shirts will be available for purchase at retail stores and art galleries. We are committed to creating high-quality t-shirts using nounish cc0 content, with additional approval from the artists involved.


For the successful activation of the nouns community in Korea and the promotion of Nouns in 14+ locations over three months, we kindly request $52,000 in funding.

### The stamp collection campaign
![](https://i.imgur.com/51HGjJe.jpg)

The campaign will focus on creating visibility, engaging local community, and establishing a loyal fan base. The coffee shops will become a place for people to gather and learn about nouns through arts on t-shirts and information in korean online.

![](https://hackmd.io/_uploads/B1e0gbXuh.png)

Coupon cards featuring nouns will be distributed at the coffee shops' counters. We anticipate each coffee shop to distribute around 50-30 coupon cards daily, totaling approximately 27,000 cards throughout the campaign. In our focused campaign, we will give out special coupon cards that need only 2 stamps to people who are interested in blockchain and NFTs through our network of friends.

### T-shirts
![](https://hackmd.io/_uploads/ByDeX5Md3.jpg)

T-shirts will be placed in highly visible areas at coffee shops. We'll use Nouns' cc0 content to create a beautiful collection of t-shirts. Our goal is to pleasantly surprise everyone with the quality and spirit of nounish artworks.

These t-shirts will be made from scratch specifically for this campaign from high-quality materials and tailored in various styles for both men and women. Each label and tag will feature Noggles and links to Noun's homepage and Twitter account.

We will strategically strive to get the t-shirts in the hands of pop stars, actors, musicians, and models.

The t-shirts will be the same as those for prop173, 'Sail in NY,' that received praise from the community for their quality.

### Campaign map
![](https://hackmd.io/_uploads/H1Zj0T5u3.jpg)

We are going to collaborate with authentic coffee shops. Here are the links to coffee shops located in popular areas such as [Jeongno](https://www.instagram.com/cha.teul/), [Itaewon](https://www.instagram.com/theroyalfad/), and [Sinsa](https://www.instagram.com/minoscoffeecult/). Additionally, we are going to sell t-shirts at popular [Fashion and lifestyle](https://www.instagram.com/niceweather.seoul/) goods stores and [art galleries](https://www.instagram.com/print_bakery/).
As of now, we onboarded three coffee shops, one retail store, and one art gallery. We can rest of the partner properties recruited in no time.

### Why Korea
![](https://hackmd.io/_uploads/SJUNQsvw2.jpg)

Korea is known for its collection of cool nounish items, ranging from sailboats, resin toys, and children's books to motorcycles. In line with this, our goal is to unite and provide a firsthand experience to an increasing number of Nouns' fans. We believe that the timing is ideal to launch a nounish campaign, aiming to showcase the beautiful aspects of Nouns' art, culture, and governance. This initiative will not only attract a larger base of devoted fans but also facilitate the discovery of new nounish memes and contribute to the advancement of nounish culture.

### Timeline
The campaign is scheduled to commence in July and continue until October. The team estimates that it will require approximately 3-4 weeks to complete all the necessary preparations.
1 week - legal matters
1 week - coffee shop recruitment
1 week - decorations/logistics
3 weeks - manufacture 1,500 t-shirts


### The team
1. **[Fiveoceans_dev](https://twitter.com/fiveoceans_dev)** t-shirts manufacturing and allocation
2. **[Morph](https://www.instagram.com/morphmgmt/)** - onboard and work with coffee shops.
3. **[Jhee](https://twitter.com/jheeart_nft)** t-shirts design
4. **[Duckhead](https://twitter.com/_duckhead)** coffee shops decorations

### Budget
$26,000 - manufacture 1,500 t-shirts (custom tags with noggles, different styles, artwork press, packaging)
$10,000 - coffee shops' rental fees (10 coffee shops, 3 months, $330 per month)
$2,500 - logistics & storage (Ex. 100 t-shirts weight 22 kg or 48 pounds)
$2,500 - tax, signing contracts with coffee shops, outsourcing  company's fees to conduct business etc
$3,000 - decorations $300 per coffee shop (10 t-shirt stands, 100 posters, 10 noggle stamps, 27,000 coupon cards, and others)
$2,000 - photo & video production to document progress and share on SNS
$6,000 - team's compensation. Four people working with coffee shops, designs, and coordinating campaign. 

**Total $52,000 (~27 ETH)**

Nouns-Seoul multi-sig
0xFA85bcbDcDAE9113E81C8e0eC25DA9600c73a625

Outcome: EXECUTED