# Clothing, Every Day, Forever

## **TL;DR** 
- Allocate **75,800 USDC** for the development of **wears.wtf⌐◨-◨**, a  clothing brand that transforms Nouns' incredible CC0 assets into distinctive, ready-to-wear clothing.
- By **collaborating with [LEBLANCSTUDIOS](https://www.instagram.com/leblancstudios/?hl=en), a fashion brand with 10+ years in experience**, we seek to bring wears.wtf⌐◨-◨ to market very smoothly. 
    - Initial collection marketing will be directed towards the Nounish Ecosystem, Twitter, and LEBLANCSTUDIOS' customer base (3500+ customers). 
- This process will be divided in 2 phases: [PROOF-OF-DEMAND] and [PRODUCTION EXPANSION].
    - **[PROOF-OF-DEMAND]** is this **current** proposal.
        - Includes a 100-200 piece test limited-edition drop to measure demand and other metrics. 
        - After the test drop, we'll be launching a 400 piece drop focused on the nounssentials line (explained later on the prop). 
    - **[PRODUCTION EXPANSION]** would be a **future** proposal. 
    - After both phases are done, wears.wtf⌐◨-◨ will effectively become completely self-sustainable,and will keep iterating, experimenting, and ultimately growing as a business & platform. 
- wears.wtf⌐◨-◨ opens up endless possibilities, such as creating limited edition clothing for an specific cause, designing apparel inspired by Nouns community events, and incorporating fashion into proposals across various domains.

## **THE WEARS.WTF TEAM** 

[LEBLANCSTUDIOS](https://www.instagram.com/leblancstudios/?hl=en). A Dominican clothing brand founded in 2014. With an awareness of globalization, highlighting personal identity, LEBLANCSTUDIOS strives to become a social and cultural  movement that empowers an emerging generation of people across all continents to express themselves.  **LEBLANCSTUDIOS is available among retailers like [ODIN NYC](https://odinnewyork.com/) (USA) and [THE FORUMIST](https://store.theforumist.com/) (EUROPE)**.
- **LEBLANCSTUDIOS will provide the following talent to the wears.wtf team**: 
    - 2 Senior Creative Directors & Co-Founders of LEBLANCSTUDIOS:
        -  Angelo Beato & Yamil Arbaje
    - Fashion Marketer, Pattern Maker, Material Sourcing Specialist, Production Manager, Sales/E-COMM Manager, Graphic Designer, Copywriter, Editor

- **LEBLANCSTUDIOS is also providing already established partnerships with manufacturers in the following countries**: Turkey, Peru, India, Italy, Portugal, China, USA


[necfas](https://twitter.com/necfas). I (necfas) have always desired to wear clothing that embodies the essence of Nouns in one way or another. Rather than purchasing generic t-shirts and having them embroidered or printed myself, I wanted apparel that genuinely reflects the unique significance that Nouns hold for me. As the nounish creative lead, my role is to ensure that the designs we create are in sync with the Nouns culture. I will be responsible for providing creative suggestions and guidance, aiming to produce intriguing and exceptional designs that best represent the essence of Nouns. This is a genuine, wholehearted attempt to offer something that could potentially bring significant value to the DAO. 



## **2 PHASES**
### [PROOF-OF-DEMAND] & [PRODUCTION EXPANSION]

- This phase aims to gauge the community's interest in the clothing line by producing a limited-edition, low-supply (100-200) collection. After the test drop, we'll be launching a 400 piece drop focused on the nounssentials line. Phase 1's marketing will be focused towards the Nouns community, twitter, and LEBLANCSTUDIOS' customer base. We will use promotional videos and clothing shoots to gather attention for the launch. 

    -  **Phase 1 will clearly define the following metrics**:
        - Cost of Goods Sold 
        - Gross Margin
        - Operating Expenses
        - Net Profit Margin
        - Sell-through Rate
        - Conversion Rate
        - Average Order Value (AOV)
        - Return on Investment (ROI) - limited to the scale of the first collection
    
*The wears.wtf team will produce reports of these metrics on a regular basis in order to be as transparent as possible.* 

- Once PROOF-OF-DEMAND is completed, we'll move on to the next phase PRODUCTION EXPANSION, a future proposal. We'll start producing the other clothing lines, like NOUNSWEAR and NOUNSJACKETS (explained later in the prop). 
    - After the Production Expansion phase, the project will be able to support itself, and we'll always include special Nounish details in our branding to maintain the origin. We'll also make sure nounssentials are available to purchase online everyday, forever. Phase 2 will include a thourough marketing campaign that will focus on expanding to a broader audience, including non-crypto-natives by leveraging all of the metrics acquired during phase 1. 

    -  **Phase 2 will clearly define the following metrics**:
        - Inventory Turnover
        - Customer Acquisition Cost (CAC) 
        - Customer Lifetime Value (CLV)
        - Conversion Rate
        - Customer Retention Rate
        - Return on Investment (ROI) - overall various collections



## **HOW**

 **Collaboration and Design Process**: 
- The LEBLANCSTUDIOS' team and I (necfas) have worked to create unique designs that resonate with the Nouns community. The design process will involve brainstorming, sketching, and refining concepts that embody the essence of the community and its values.
-  This collaboration ensures that the final designs are a perfect blend of art, fashion, and what's considered nounish.

**Design Selection and Production**: 
- After gathering feedback and iterating on the designs, the team will finalize 8 different designs for the nounssentials drop, once the [PROOF-OF-DEMAND] limited edition TEST drop is complete.
- the [PROOF-OF-DEMAND] limited edition TEST drop will consist of 100-200 limited edition pieces.
- The nounssentials 8 final designs, 400 piece drop will be done afterwards. 

*note: Scaling down production was considered, but even if the Nouns ecosystem doesn’t purchase the proposed amounts, LEBLANCSTUDIOS’ customer base will. They’ve shown excitement for the unique designs they’ve never seen before. It’s crucial for us to begin working on the next collection batch right after the test drop. Going through another proposal process, which would cause weeks of funding delay, wouldn’t be optimal for securing production spots and establishing dates with the manufacturers by paying upfront.*

**Quality and Sustainability**: 
- The wears.wtf team has prioritized finding the best sustainable quality/price ratio for the garments. 
- We are in contact with reputable manufacturers to ensure ethically made clothing, and that the final products are not only stylish and comfortable but also durable. 

**Community Feedback and Iteration**: 
- Throughout the design process, the team will engage with the community through twitter & discord (JUNGLE, NOUNISH, NOUNCIL) to gather feedback on the proposed designs.
-  By conducting polls, discussions, and sharing design mockups, the team will ensure that the community's preferences and ideas are taken into account. This iterative approach will help refine the designs, making them more appealing to the community members.

**Launching the First Collection**: 
- Once the designs are finalized and produced, the first drop of the wears.wtf collection will be launched. This collection will focus on creating clothing that embodies the "Clothing, Every Day, Forever" concept, making it an essential piece for every Nouns community member's wardrobe. 
- By offering versatile and stylish garments, the collection aims to become an integral part of the community members' daily lives, allowing them to express their Nounishness.


## **CLOTHING, EVERYDAY, FOREVER** 

### **NOUNSSENTIALS: Made for everyone. For Everyday, Forever.**
- **Essential clothes** **made** **from sustainable materials** include items like organic cotton t-shirts, hemp or linen pants, and bamboo socks. By choosing sustainable materials for our everyday clothing, we can make a positive impact on the environment while also staying comfortable and stylish.

![](https://i.imgur.com/BYTzO1m.png)
![](https://i.imgur.com/CkvjwWq.png)
![](https://i.imgur.com/YTMLZ8S.png)
![](https://i.imgur.com/qKRb4am.png)
![](https://i.imgur.com/GJUnNn6.png)
![](https://i.imgur.com/5FphJbM.png)
![](https://i.imgur.com/AQcSXGn.png)
![](https://i.imgur.com/tJYYR8Q.png)
![](https://i.imgur.com/DU75H6a.png)
*THESE ARE NOT FINAL DESIGNS*


### **NOUNSWEAR: Creative Expression**
- NOUNSWEAR **aims to explore the streetwear and artistic aspects of clothing**, emphasizing creativity, unique designs, and personal expression, which caters to those looking to make a bold fashion statement. It will follow a drop-by-drop format with limited edition pieces, taking into account essential Nounish activities and accomplishments. 

![](https://i.imgur.com/L4okh4b.png)
![](https://i.imgur.com/ufqJU9Z.png)
![](https://i.imgur.com/5UUylyH.png)
![](https://i.imgur.com/PjQzU3b.png)
![](https://i.imgur.com/Vhzfy8j.png)
![](https://i.imgur.com/HGnwvMa.png)
*THESE ARE NOT FINAL DESIGNS*


### **NOUNSJACKET: Nounish Representation**

- The NOUNSJACKET **aims to be a set of tailor made jacket for different NOUNISH BUILDERS that have constant exposure to a wide audience** (Nouns Fair, Aubtoshi, Becco, Nounsesports, etc).
- The jackets will be designed through back and forth conversations with differet builders about their preferences and the representative elements they would like in their jackets. Builders will be able to contact the team in order to tailor-make their jacket with the specific requirements they would want. 
![](https://i.imgur.com/u8vI8Fs.png)
![](https://i.imgur.com/Wg7vavU.png)
*THESE ARE NOT FINAL DESIGNS*


## **THIS ISN'T MERCH, THIS IS READY-TO-WEAR**
- **Ready-to-wear clothing offers a superior level of comfort and everyday wearability compared to merch, thanks to its focus on quality materials, design, fit, and attention to detail**. These collections will be crafted by experienced designers who prioritize the use of high-quality fabrics and materials, ensuring a more comfortable and durable experience. 
- Moreover, ready-to-wear pieces will be meticulously designed with silhouette, fit, and proportion in mind, providing a better overall fit and feel. **The versatility of ready-to-wear clothing makes it easy for consumers to incorporate these pieces into their daily wardrobe**, as they offer a range of styles that can be easily mixed and matched.


## **WHAT DOES A CC0 CLOTHING BRAND LOOK LIKE?**
- We believe that wears⌐◨-◨.wtf has the potential to innovate in fashion by leveraging CC0 assets to create unique and innovative clothing designs. 
- By incorporating elements from various web3 projects and the broader public domain, wears.wtf can develop a diverse range of apparel that reflects the creative spirit of the internet and empowers individuals to express their unique identities.
- As Nouns allows for this CC0-POWERED clothing brand, integration and collaboration with other artists, brands, and CC0 projects can lead to outstanding success by exploring a niche with a format that no one is currently exploring. 


## **TIMELINE [PROOF-OF-DEMAND]**
![](https://i.imgur.com/CqaF99V.png)
*TOTAL 26 WEEKS*
*AVAILABLE FOR PURCHASE: EARLY NOVEMBER*


## **PHASE 2: [PRODUCTION EXPANSION]** 
- The subsequent proposal will focus on funding a larger production and adopting a more targeted approach, informed by the metrics gathered during this initial phase. All profits generated in this first phase will be reinvested by wears.wtf to minimize expenses required for execution.
    - In this phase, we'll develop NOUNSSENTIALS, NOUNSWEAR, and NOUNSJACKETS in collection sizes that meet the growing demand. 
    - After Phase 2, wears.wtf will be a self-sustainable project that proudly represents its origins in Nouns. 
        - After developing all Nounish lines, we'll then be open to explore collaborations with other communities like Cryptoadz, Checks, Opepen, CryptoDickButts, Mfers, Rektguy, etc. 

- As crypto, NFTs, and Web3 continue to grow, so will our consumer base. Together with LEBLANCSTUDIOS, we're dedicated to creating high-quality products that people will love not just for the designs, but for the quality as well.

***Wears.wtf aims to establish itself as a valuable platform powered by Nouns, with the goal of creating a long-term project that benefits not only the Nouns ecosystem but also the broader web3 community.***

## **BUDGET** 
![](https://i.imgur.com/UMjOx50.png)

*Budget for phase 2 will be measurable once we have all of the metrics that will be provided by this first proposal.*

Outcome: DEFEATED