# ⌚ The NounsWatch (V3)

# NounsWatch Proposal V3

*Reflecting on feedback from *[V1](https://www.nouns.camp/proposals/416)* and *[V2](https://www.nouns.camp/proposals/426)*, we have adjusted our funding request, focusing on a streamlined go-to-market campaign and community-driven design and distribution, without requiring upfront production costs.*

![nounswatch1.png](https://imgur.com/YGb6wTF.png)

## A new interface for the Nouns brand

Designed to be worn every day and night, the NounsWatch reaches places that the Noggles glasses can't, extending the brand's narrative into an entirely new realm of self-expression. It seamlessly combines nounishness and horology, on the verge of becoming **the most personal and novel product Nouns has ever created**.

![nounswatch2.png](https://imgur.com/qeJdnWm.png)

## The NounsWatch design

Created by renowned watch designer [Rafael Miranda](https://www.linkedin.com/in/rsmiranda/) and his company [Dwiss](https://www.dwiss.com), the bold Noggle-inspired design is **half a watch and half a ⌐◨-◨**, literally. It's as much about functionality as it is about meticulous attention to detail. It features an exquisite *mysterious hours* full-day half display, with a mirror and a black dial. The hour and minute handles are individual pieces that combines every hour to form the Noggles symbol. ([watch the prototype full video explanation here](https://twitter.com/rsmiranda/status/1714557390241059120?s=20)).

![nounswatch3.png](https://imgur.com/S74zRRI.png)

## Specs, for all

In a groundbreaking move, Rafael and Dwiss are weaving all intellectual property rights and making the  **NounsWatch design freely available in the public domain**. This decision reflects a commitment to openness and collaborative progress promoted by Nouns.

- **Case:** 42 mm x 42 mm x 6 mm. Fits from wrists of 15cm and up
- **Movement:** Japanese
- **Dial**: ****Exquisite half display reading system, black dial with contrasting numbers
- **Glass:** Sapphire crystal with anti-reflective coating
- **Strap:** Easy interchangeable soft rubber (FKM) in various colors and patterns

![nounswatch4.png](https://imgur.com/vNyEXyR.png)

## For the Nouns Community and Beyond

In an effort to create awareness and community engagement prior to the launch, a Prop House round will be created for designers to **submit their own strap designs**.

Three designs will be selected by community. The winners will receive 2 watches each, including their designed straps, adding an incentive for active participation.

We will also be collaborating with influential Dwiss' partner creators within the watch industry as well, leveraging their reach and credibility in order to maximize exposure to Nouns ecosystem.

![nounswatch5.png](https://imgur.com/2bA1lov.png)

## Go to Market & ROI:

**NounsWatch will be priced at $139 each in a Featured Campaign at Indiegogo** (this is a discounted retail price to generate bigger sales and awareness), driving sufficient demand from their [nearly 10 million backers](https://www.indiegogo.com/about/our-story) to reach out project's break even of production, taxes, credit card expenses and shipping.

The complete go-to-market campaign includes:

- Effective marketing production of visuals, prototypes, 3d prop models, animations and videos
- Indiegogo's Featured Campaign and paid features
- A fully functioning NounsWatch Shopify store for price anchoring the Indiegogo campaign
- Community Giveaways to 15 Nounish communities members and watch influencers selected by the team (they receive up to 2 units each) to help promote the NounsWatch organically.

![nounswatch6.png](https://imgur.com/bZlha9W.png)

## Funding:

- $5k - Development
- $13k - External Labor, new samples and logistics
- $29K - Go-to-Market Campaign (videos, collaborations, giveaways)
- $7k - Indiegogo Drop Paid Feature Package
- $15k - Fixed Costs and Team Compensation (covering a 6-month period)
- **Total: $69K USDC**

Dwiss is strongly committed to the success of this campaign and is investing significant financial and brand image risk in the project. We propose a structured approach for additional funding upon reaching key milestones.

- **Structured Milestone Support (Escrow 2/3 multisig account with vote.noun40.eth, ccarella.eth and fabioseva.eth):**
  - Trigger 1: Total of 500 NounsWatch units sold = +$50K USDC
  - Trigger 2: Total of 1000 NounsWatch units sold = +$50K USDC

## Team

**Fabio Seva** ([https://x.com/fabioseva](https://x.com/fabioseva?s=21&t=OnA_W289RIsplarDuhpSrg))
LilNoun#125, nouns-pilled founder of [Public Good Beer](https://x.com/publicgoodbeer?s=21&t=OnA_W289RIsplarDuhpSrg) 

**Rafael Miranda** ([https://x.com/rsmiranda](https://x.com/rsmiranda?s=21&t=TBiiMRlpGleVhBPiCCngDQ))
LilNoun#7753, watch designer founder of Dwiss, with hundreds of watch collections designed for brands and personalities (incl. Versace, Valentino, Timex, Sir. Richard Branson) and winner of world-known design awards, like the Red Dot Design Award, IF Design Award, Good Design Award, among others.

**Acknowledgments:** We would like to thank all the great appreciation we had so far in the public and private conversations. We really want to make this happen!

Outcome: EXECUTED