# Public Good Beer 🍺

![](https://i.imgur.com/Wfgt1Ye.png)
‎ 
## A brand born from a culture 🍻

A cc0 beer, label, and recipe. But more than that – a brand that reflects the culture.

Public Good's goal is to bring the culture of cc0 and public good into the world of consumer products, putting Nouns in the spotlight as a leader in this movement.

Real products amplify visibility and legitimize the ecosystem outside of crypto Twitter, facilitating the onboarding funnel and paving the way for the flywheel to work beyond speculation. 

We are going global. And the first step has been taken.
‎ 
## First phase: done! ✅

💡 This first phase wasn’t funded by NounsDAO.
‎ 
![](https://i.imgur.com/LrFagUj.png)
‎ 

✅ Public Good brand development
✅ Prospecting partners
✅ cc0 beer recipe creation
✅ Label design and production
✅ Canning of 3500 cans of Public Good IPA
✅ Website creation ([access now](https://publicgood.wtf))
✅ Metaverse onboarding experience by Voidge with free Public Good beer module for related communities ([access now](https://voidge.com/publicgood) - desktop only)
✅ NFT airdrop for supporters and buyers
✅ Lens handle airdrop for early supporters
✅ All resources available on [cc0-lib.wtf ](https://cc0-lib.wtf/ )
✅ Free technical consulting and upgrade of company e-commerce to accept cryptocurrencies
✅ Launch campaign with influencers funded by [FOODNOUNS](https://prop.house/foodnouns/open-kitchen-rounds/4282) (0.25 ETH) and [Cryptoadz](https://snapshot.org/#/cryptoadz.eth/proposal/0xfd727bbf5c5f8fec37b96ce7de6d8ce12dcd7aa12e4fa026b0bffbbc25860076) (0.25 ETH)
✅ Two main crypto events sponsorship in Brazil

- BTC Pizza Day, Porto Alegre - 170 Attendees ([media](https://drive.google.com/drive/folders/1pE7UDpaEauN8EECnBInMP-CVe4XFMgTg))
- NFT Brazil, São Paulo - 20k Attendees ([watch video](https://twitter.com/PublicGoodBeer/status/1669666576985997312))

A few months ago, Narcose was just another award-winning craft brewery. But now it is leading a global movement that it has pioneered. They accept crypto as a form of payment in their e-commerce, have tokenized experiences, have a metaverse, and see this new market as a point of differentiation. Now they are innovators AND BUILDERS, promoting the Nouniverse to all their stakeholders.

![](https://i.imgur.com/jZkSfr9.png)

![](https://i.imgur.com/HDOViNt.png)

![](https://i.imgur.com/rSak9r8.png)

![](https://i.imgur.com/yovNFDQ.gif)

![](https://i.imgur.com/DxPb6M0.png)

![](https://i.imgur.com/2gdcu5z.png)

![](http://i.imgur.com/AOgiihd.gif)
‎ 
*Check out our module in Voidge Metaverse 👉 [voidge.com/publicgood](https://voidge.com/publicgood)*
‎ 
![](http://i.imgur.com/F9XkmLk.gif)

![](https://i.imgur.com/xGZGzJ3.png)
‎ 
Shout out to the amazing network of collaborators who believed in the cc0 culture, joined forces, and made it all possible:

fabioseva.eth (Coordination and Design), jp.⌐◨-◨ (Operations and Marketing), Narcose (Beer Production), Viking (Malt and Hop Supplier), **[Buidler.it](http://buidler.it/)** (NFT Launchpad), **[Voidge.com](http://voidge.com/)** (Metaverse Development), **[BPague.com](http://bpague.com/)** (Crypto Payment Gateway), BTC Pizza Day Porto Alegre (Event), NFT.Brasil (Event), FOODNOUNS (Funding), Cryptoadz (Funding), Lens Protocol (Handles Giveaway), **[Gotas.Social](http://Gotas.Social)** (Loyalty/Engagement) and Nounish Punk (Game).
‎ 
## An opportunity to scale 🌐

![](https://i.imgur.com/IJHYa1z.png)
‎ 
The first phase proved that beer is an excellent product to start proliferation on a global scale. We are seeking funding to expand our actions in three complementary strategic directions:

1) New regions 📍
2) Proper marketing in Brazil 🇧🇷
3) New product categories 👀

**1) New regions 📍**
‎ 
![](https://i.imgur.com/4iKllzi.png)
‎ 
Narcose is already part of a network of regular collaborative breweries, through which it markets its beers in the US and Europe. We will take Public Good Beer to these markets, also integrating them into our onboarding ecosystem and turning them into real Nouns builders.

We are asking for 4350 USDC for label printing, marketing material, initial beer production (minimum 1500 cans/bottles), and aftermovies/content production FOR EACH of our partners:

**Canil** (Portugal) 🇵🇹 - already committed to 1500 bottles and will launch in October, ahead of various crypto events such as ZKdevsummit, Dune Con, ETH Lisbon, EBS2023, Nearcon and Web Summit, all happening in November.

**Stillwater Brewery** (Seattle) 🇺🇸
**Against the Grain** (Kentucky) 🇺🇸
**Wooden Ship** (Minneapolis) 🇺🇸
**Brewski** (Sweden) 🇸🇪
**Bierol** (Austria) 🇦🇹

If breweries exclusively produce the subsidized batch, Nouns' maximum cost per can or bottle, which includes premium beer, label printing, a launch event, and ongoing marketing and sales throughout the batch, is only 2.90 USD. Should the brewery opt for a larger batch, as is the case in Brazil, or produce a second batch independently, this cost significantly decreases.

Additionally, the impact of the funding goes beyond a single event. It serves as a **catalyst for wider influence and regular integration of Nouns into everyday culture.** This is evident in the growing number of [reviews](https://untappd.com/b/cervejaria-narcose-public-good-ipa/5389905) on the popular Untappd app (over 70 to date), spontaneous shares on social media, adoption by various Gnars-related activities in Brazil, featuring in the Nounish Punk game, and our successful production management in Portugal.

👉 **Accelerating Public Good Beer expansion not only brings legitimacy but also sustains a lasting cultural impact for Nouns.**

**BUDGET: 6x 4350 = 26100 USDC**

![](https://i.imgur.com/jvG8dTb.png)
‎ 
**2) Proper marketing in Brazil 🇧🇷**
‎ 
International expansion will not be instantaneous, as it demands a free schedule in the industry. In this period, we take advantage of the remaining inventory of over 3000 cans produced. 

Despite the success of Phase 1, we believe we haven’t reached the full IRL proliferation potential for such a pioneer project. We had 0.5 ETH for everything (sub-300 cans and a very short-scale marketing activation). Thus, the proposed expansion would bring the deserved impact and tons of resources for further promotion of the Nouniverse.

We are requesting 4350 USDC per quarter for the next six months to fund the activities below. We commit to at least one IRL event every quarter, but given the rapid growth of the Nouns community in Brazil, we anticipate numerous opportunities to engage with new fans.

- Public Good Beer distribution
- Marketing materials (shirts, stickers, temporary tattoos, and more)
- Brand activations
- Professional media production

**BUDGET: 2x 4350 = 8700 USDC**

![](https://i.imgur.com/5JpkcCz.gif)
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**3) New product categories 👀**
‎ 
Beyond beer, we have the opportunity to extend the portfolio to two synergic brands/categories:

a) BBQ sauces - for the weekly beer-fueled barbecues we do in Brazil; and
b) Sunscreen - for our community along 7637 km of coastline, with bikinis, surf stars, and sunglasses ⌐◨-◨ 

We would like to allocate a total budget of 5000 USDC for working on this as the project progresses. Alongside this, we also have the coordination and maintenance of the activities during the period of six months at a cost of 6000 USDC.

**BUDGET: 11000 USDC**
‎ 
## Roadmap

![](https://i.imgur.com/S9KqgmZ.png)
‎ 
## Team

fabioseva.eth
jp.⌐◨-◨ 

We are very excited to keep spreading the cc0 culture and bringing companies on board with us. A huge shoutout and heartfelt thanks to everyone who's supporting the project, either by engaging online or drinking the beer IRL. Don't forget to follow [@PublicGoodBeer](https://twitter.com/publicgoodbeer) on Twitter for all the latest updates. Cheers to a future of collaboration and doing good!
‎ 
## Budget

**45800 USDC (~ 28 ETH)**

![](https://i.imgur.com/LHIh5Aw.gif)

![](https://i.imgur.com/HUBuh7p.gif)

*Sponsor's Note: (ccarella.eth)*

*As an enthusiast for Public Goods, I am thrilled to sponsor this proposal onchain. It's incredibly satisfying to witness a tangible representation of the Public Goods brand. With its CC0 recipe, distinctive branding, and collaboration with various breweries, this project stands out as an innovative venture that extends the reach of the meme. It also encourages people to contemplate the importance of both CC0 and Public Goods.*

Outcome: EXECUTED