# Nouns Bus

## A Rolling Cultural Activation + IRL Billboard for Nouns

- ETHBoulder (Feb 13–15) + ETHDenver (Feb 17–20)  
- Powered by Nouns x OnchainCreators™   
- “Do Good, Have Fun” (Colorado Edition) 

# Summary:

### This proposal is for a Nouns Bus, produced in collaboration with Onchain Creators™, running across Boulder and Denver during ETH Colorado.

### The bus is not a logo placement or sponsorship asset.

It’s a moving cultural object that brings Nouns values into the real world.

It will function as:

- A **rolling billboard and cultural artifact** traveling Boulder ↔ Denver for \~2 weeks  
- An **open canvas** for Nounish community art  
- A **creator hub** for filming, storytelling, and Rally Challenge submissions  
- **Transportation for Nouns** (capacity permitting) across key conference moments  
- A **high-visibility public activation** parked at strategic locations (including ETHDenver  & ETH Boulder venues)  
- A **mobile Nouns merch hub** where attendees can pick up Noggles, Nounish Friends + more!  
- A **curation pipeline** culminating at ETHDenver in collaboration with **Base + Refraction** 

This is not just branding — it’s how we **reinforce Nouns culture** and share it with the world through participation, not promotion.

# Why This Matters:

**Nouns is the culture layer of Ethereum. Nouns Bus invites the public into that conversation.**

- A real-world embodiment of: **memes → culture → participation**   
- A vehicle for:
  - creator onboarding  
  - cultural storytelling  
  - community joy + experimentation  

# Deliverables:

## The Nouns Bus Concept

**The Bus is the activation.**

A moving media object + cultural symbol.

Key points:

- Drives and parks between **Denver → Boulder → Denver**   
- Visible at major conference touchpoints  
- Functions as a *recurring set* to:
  - record interviews  
  - capture content  
  - shoot “bus moments” (arrival, pickup, crowd scenes, etc.)  

The bus becomes part of the story, not a sponsor logo passing through it.

## Visibility + Advertising Value + Cultural Reach

### The “2-week billboard”

**For two weeks, the Nouns Bus is a constant presence in Colorado:**

- On roads between Denver + Boulder  
- Parked at high-foot-traffic locations  
- Regular appearances near ETHBoulder and ETHDenver event venues and prime activations 

Key moments include:

- **In front of ETHDenver venue** (major photo + foot traffic opportunity)  
- In front of ETH Boulder venues  
- Integrated into daily creator movement  
- Captured repeatedly across creator content 

This is *earned media*, not paid impressions. The bus shows up naturally across creator content again and again.

![](https://outrageous-fiction-fe4.notion.site/image/attachment%3A0a7c7005-b1da-4e44-a9a0-c0743afba2ae%3Adoulder-cowboy.png?table=block&id=2e9cd830-bd35-8001-89ef-f06cc43a3625&spaceId=8e09ce20-c0aa-4784-8a5d-f08d97e03243&width=660&userId=&cache=v2)

## Art & Design (Bus vinyl wrap)

**The bus will be wrapped with Nounish illustrations and designs**

- Primary art designed by **[Camilita](https://farcaster.xyz/camilita)** 
- Designed as a Nouns cultural artifact, not an ad  
- Designed to be photographed, shared, memed 

Design elements to include:

- Nouns heads / Noggles motif  
- “Do Good, Have Fun”  
- ETHDenver + ETHBoulder edition vibe  
- QR code for creator rally submissions 

## Open Call for Nounish Art (Community Activation)

To extend participation beyond a single artist, we’ll open a **public call to the Nouns community** for Nounish artwork to be featured on the bus.

This turns the bus into a **rolling gallery of community creativity**, not just a wrap. 

**How it works:**

- Nouns community members are invited to submit:
  - illustrations  
  - visual art  
  - playful Nounish expressions aligned with the theme  
- Selected works are:
  - featured directly on the bus (vinyl panels / windows / interior placements)  
  - credited to the artist  
  - documented through creator content during the Creator Rally  

The bus reflects many voices, not one.

## Creator Challenge Integration

This is where it becomes **interactive**.

Bus features a large QR code:

**“Submit to the Onchain Creator Rally”**

Challenge theme:

### Do Good, Have Fun

This continues the Rally format successfully tested in Buenos Aires during Devconnect.

Why this matters:

- It’s a living theme, not a one-off slogan. The theme is flexible and human.  
- Reinforces Nouns as optimistic, fun, cultural, public-good aligned  
- Anyone can participate without needing context or permission 

Deliverables:

- submissions minted/published  
- selected highlights and winners  
- recap content  
- “Nouns Bus content gallery” 

![](https://outrageous-fiction-fe4.notion.site/image/attachment%3A26d51b09-3ceb-4634-a690-bf34700a9f9b%3A2026-01-14_21.41.58.jpg?table=block&id=2e9cd830-bd35-8051-8e10-c7ef6b4e328f&spaceId=8e09ce20-c0aa-4784-8a5d-f08d97e03243&width=1420&userId=&cache=v2)

## Curation & Cultural Showcase at ETHDenver

The Nouns Bus activation culminates at **ETHDenver** with a **curated cultural showcase** presented in a high-traffic location inside the event with our partners ***Base + Refraction***.

This moment brings everything together:

- **Nounish community art** submitted through the open call  
- **Camilita's primary Nouns Bus artwork**   
- **Creator Rally content** (video, photography, short-form storytelling) 

All of it converges into a single, highly visible space that represents **Nouns as culture in motion**.

### What This Creates

- A clear narrative arc:
  
  ```
  **Community → Creation → Movement → Curation** 
  ``` 
- A physical space where people can *experience* Nouns culture, not just hear about it  
- A moment of recognition for artists and creators who participated throughout the week 

Rather than dispersing content across feeds, this showcase **anchors it in one place**, reinforcing Nouns as a cultural center within Ethereum’s largest conference.

## Nouns Merch Hub

Throughout ETHBoulder and ETHDenver, the Nouns Bus will serve as a **mobile Nouns merch hub**, where attendees can pick up:

- **Noggles**   
- **Nounish Friends** 

Kindly donated by **Bigshot Toyworks (aka Bigshot Klim)**.

This turns the bus into a place people don’t just see — but **interact with and remember**.

### Documented, Not Just Distributed

Every merch interaction will be:

- filmed  
- photographed  
- shared by creators as part of the Rally 

This turns simple giveaways into:

- cultural touchpoints  
- onboarding moments  
- lasting visual memories tied to Nouns 

Merch moments became natural:

- photo ops  
- conversation starters  
- social content 

This approach worked extremely well during the **Buenos Aires Rally**, where merch became a natural entry point into Nouns culture.

We’re expanding on what already works.

![](https://outrageous-fiction-fe4.notion.site/image/attachment%3A1bafe5e0-bda7-44f0-8b7f-55685f6bc87c%3A2026-01-14_21.53.54.jpg?table=block&id=2e9cd830-bd35-8092-bde4-e6e44bcf1955&spaceId=8e09ce20-c0aa-4784-8a5d-f08d97e03243&width=1420&userId=&cache=v2)
![](https://outrageous-fiction-fe4.notion.site/image/attachment%3Aefb4e56d-0ea5-4dca-bdea-85a1d1e6e33b%3A2026-01-14_21.53.59.jpg?table=block&id=2e9cd830-bd35-80eb-bd1c-c9d4d7375ce4&spaceId=8e09ce20-c0aa-4784-8a5d-f08d97e03243&width=1420&userId=&cache=v2)

## Key Locations + Schedule

The bus appears across key moments, including:

- ETHBoulder hub days (Feb 13–15)  
- Denver arrival + creator pickup  
- ETHDenver peak days (Feb 17–20)  
- Parking / presence at:
  - ETHDenver venue frontage  
  - sponsor/community hubs  
  - creator meetups + content sprints  

Exact locations are flexible and can be finalized with event organizers and participating Nouns members

## Content Strategy + Media Outputs (deliverables)

**A) IRL content**

- Daily creator filming at/around the bus  
- Arrival, movement, and crowd moments  
- Interviews and short-form documentation 

**B) Social content**

- Short-form clips (TikTok/Reels/X)  
- Daily photo drops  
- “Nouns Bus sightings” + recap posts 

**C) Onchain outputs**

- Submissions from QR challenge  
- Curated highlight mints  
- “Nouns Bus” collection / recap 

### Nouns feature at Onchain Creator Rally in Buenos Aires, Argentina:

[https://www.instagram.com/p/DSTRUSfEsur/](https://www.instagram.com/p/DSTRUSfEsur/)

[https://www.instagram.com/p/DSvKmbakS6P/](https://www.instagram.com/p/DSvKmbakS6P/)

# Impact: Nouns as Cultural Epicenter of Ethereum

**The Nouns Bus positions Nouns as the cultural epicenter of Ethereum because:**

- It creates an open canvas for participation  
- It becomes a public artifact people gather around  
- It funds creators *in the real world*   
- It turns memetics into shared experience 

This is culture-building work.

Not marketing.

# Budget

**We’re asking Nouns for 15,500 USDC to cover costs for Nouns Bus at ETH Colorado (two-week activation).**

Included:

- Assets:
  - Full vinyl wrap  
  - Daily presence at major venues  
  - QR challenge  
  - Creator content activation  
  - Transportation (capacity permitting)  
  - Recap content package  
- Artist commission
  - Camilita's rate for producing the vinyl wrap  
  - Plus any other required artist compensation  
- Creator Incentives
  - Rewards for the top content submitted to the Creator Rally  
- Other
  
  - Wrap install/removal, bus rental, fuel, insurance, production, editing, etc. 
  
  ![](https://outrageous-fiction-fe4.notion.site/image/attachment%3A86910892-8646-42a4-a4eb-4f6a34536d10%3A2026-01-14_21.55.05.jpg?table=block&id=2e9cd830-bd35-8041-a7ac-d6edbf9aeca7&spaceId=8e09ce20-c0aa-4784-8a5d-f08d97e03243&width=1420&userId=&cache=v2) 

# Culture as an Onboarding Tool

OnchainCreators has a **proven track record of using culture as an effective onboarding mechanism** for creators entering the onchain ecosystem.

Rather than leading with tools or technical education, our activations focus on:

- shared experiences 
- creative participation 
- visible, welcoming entry points 

This approach consistently lowers the barrier to entry and converts cultural curiosity into meaningful onchain engagement.

![](https://outrageous-fiction-fe4.notion.site/image/attachment%3A0a88ab98-97ad-4a77-a66c-a8684a3a0ee2%3AScreenshot_2026-01-15_at_1.16.13_PM.png?table=block&id=2e9cd830-bd35-80e3-a4d6-c6a23fa25f98&spaceId=8e09ce20-c0aa-4784-8a5d-f08d97e03243&width=1420&userId=&cache=v2)

### Case Study: Devconnect, Buenos Aires

At the **Onchain Creator Rally during Devconnect in Buenos Aires**, our activation successfully onboarded new creators and community members into onchain culture through:

- IRL challenges and open participation 
- artist and creator-led storytelling 
- public, social-first documentation 

One notable example:

**[atown](https://farcaster.xyz/atown)**, who was introduced to the ecosystem through the Rally, went on to **bid on and win Noun 1729** shortly after the activation.

This outcome demonstrates a critical insight:

> The most effective onboarding doesn’t feel like onboarding. It feels like belonging.

Outcome: DEFEATED