# The Nounge IRL Melbourne

![](https://i.imgur.com/Zr3KUOm.jpg)

# Part 1. Rebranding OSHI To The Nounge

TLDR: Rebranding Oshi to The Nounge FOREVER not for 3 months, not for 6 months, not for 12 months. But. The. Nounge. Everyday. Forever…

After two years becoming the web3 culture hub as OSHI, we're ready to fully embrace the Nouns ecosystem by rebranding as The Nounge. This shift will amplify our impact not only in the web3 space but also in creating a safe, open space for learning, collaboration, and community. The Nounge will bring greater visibility to our ongoing work and help us build a self-sustaining community focused venue that consistently showcases the Nouns brand and shares its ethos with new audiences.

The Nounge will stay true to OSHI's "Culture before capital" motto, serving as a hub for education, tech, and creative collaboration among Nouners and the community alike. Our rebranding will focus on onboarding and introducing the public to the power of Nouns. Including rebranding across all of our social media platforms and a new website build. Offering a venue for engagement with the web3 space and interaction with the Australian and International Nouns community.

We have hosted numerous Nouns events, including the Nouns-funded Pizza Dao in 2023 and 2024, each attracting over 200 attendees. These events featured a venue makeover, Nouns-themed decor, and a custom-made 8-bit video game by local creator, Marka, that was a highlight for many.

[![](https://imgur.com/2O4QNu5.jpg "https://www.youtube.com/watch?v=GIDhfj97Qg4/")](https://www.youtube.com/watch?v=GIDhfj97Qg4/)
[![](https://imgur.com/dJg7GkO.jpg "https://oshi.gallery/wp-content/uploads/nouns-gif.mp4?_=2")](https://oshi.gallery/wp-content/uploads/nouns-gif.mp4?_=2)

We've also conducted 'Create your own Noun' art workshops at exhibitions and schools, donating art supplies and recently during the Nouns Variety Bash raising money for local primary schools. Additionally, we've built a life-sized "Big Hearted Noun" costume for the Variety Children's Charity 2023 Christmas Party, fabricated life-size Noggles bench seats, and helped raise thousands of dollars for Australian charities through Nouns CCO.

# Part 2. The Digital Mural (digital billboard)

![](https://i.imgur.com/SSXeETz.gif)

The Nounge Digital Mural will be a pioneering, culture-first digital billboard showcasing Nouns Dao, web3 brands, crypto, DeFi, DAOs, NFTs, tech, and the cultural impact of art and creators. Running 24/7, this dynamic digital mural at The Nounge, located at 386 Smith Street, Collingwood, will become a staple of local street culture in Australia's premiere Web3 institution.

Why Smith Street? It's the art and tech hub of Australia, situated on Melbourne’s third busiest tram line, with over 50,000+ daily commuters. Over 12 months, the Digital Mural could easily achieve >18 million impressions.

With >95% of past events at OSHI being free and open to the public, the Digital Mural will provide a consistent revenue stream by curating and selling ad slots, supporting these communities and engaging more people in web3 and the Nouns ecosystem. The Nounge Digital Mural is projected to generate $5-10k per week, covering overheads, contributing to sustainability, and funding future free events within The Nounge.

Nouns Dao will have exclusive access to 3 ad slots, updated via an online portal, running 24/7, 365 days a year—offering continuous exposure for Nouns. These ad slots will be able to be updated daily and have the potential to garner a huge public response and celebrate the work the Nouns Community has done over the years by leveraging a public 24/7 billboard.

The Nounge will commit 5% of the revenue generated from the Digital Mural towards purchasing auctioned Nouns.

In the unlikely event that council permits are not approved, 100% of the Escrow amount will be returned to the DAO. Having worked with this council for over a decade, and after recently engaging the necessary parties, we are confident that the permits will be approved.

# Part 3. The Nounge - Co Hosted and Powered by Nouns Events

The Nounge will be a cultural hub dedicated to public good events, hosting initiatives by groups such as Creative AI Melbourne, Blockchain RMIT, Women in Tech, and the Australian Computer Society. This space is available free of charge for educational events like hackathons, group online gaming nights, charity auctions, Web3 master classes, art and creative workshops, and practical sessions like "How to Noun for Dummies," among others.

The Nounge will also serve as a free co-working space, ideal for meetings, project work, and collaborations. In Melbourne, where co-working spaces can cost upwards of $50 per day, providing a free alternative at The Nounge is expected to significantly boost community engagement and exposure for The Nounge.

The Nounge will feature an onsite coffee machine and offer rotating CC0 recipes from Nouns Deli, a well-known deli in Malvern, Melbourne, it is famous for its deli-style sandwiches. Servicing the guests in the co-working space, events and passes by.

Over the past two years, OSHI Gallery has co-hosted events with an average attendance of 100 people, with over 40% of attendees being first-time visitors. This has resulted in a steady stream of new subscribers for upcoming events. Each event consistently attracts a growing audience, directly exposing the Nouns community to new people with every Nouns-powered event.

# Part 4. The Collaborations and The Nounge Shop

The Nounge will curate and collaborate with creatives and Nouns brands to present twelve exhibitions over the next twelve months, each featuring an official opening night and will be free and open to the public to attend.

These exhibitions will showcase artists from the Nouns ecosystem and beyond, leveraging The Nounge’s high-foot-traffic location and state-of-the-art digital displays. As one of the world's leading digital galleries, The Nounge offers artists unparalleled exposure. Known for developing world-first events that attract significant attention, The Nounge team is committed to fostering collaboration with innovative businesses in the Nouns space.

As part of this initiative, we will also build a merchandise shop stocking Nounish products, including Bigshot Toyworks, Noggles, apparel, skateboards, and more.

Past exhibitions have been featured in prominent publications such as the Australian Financial Review (3.5 million readers), ABC News (5.4 million monthly viewers), Herald Sun (2.5 million readers), Medici Minutes (30,000+ subscribers), and The Guardian (6.7 million monthly readers).

# Proof of work -

Past activations, bespoke builds with brands like Star Wars, Marvel, Disney, Australian Open and more that the team at OSHI has curated, built and installed. 

## NOTE\* Scroll to bottom of About page.

[![](https://imgur.com/eYe8BIc.jpg "https://oshi.gallery/about/")](https://oshi.gallery/about/)

## Art on the blockchain link - Exhibition on ABC in 2018 at our gallery

[![](https://imgur.com/VtiieOP.jpg "https://www.youtube.com/watch?app=desktop&v=EkBIU9tWOcE")](https://www.youtube.com/watch?app=desktop&v=EkBIU9tWOcE)

# The Long… Who is Oshi and What will The Nounge be?

The Nounge will be a community hub and digital mural offering unparalleled exposure for the Nouns brand, positioning it at the heart of Melbourne's vibrant cultural and tech scene. Located on Smith Street, Collingwood, this strategic placement enhances public perception and engagement with Nouns, aligning it with Australia’s creative epicentre.

OSHI Gallery a Web3 digital art gallery has been renowned for hosting exclusive events and world-firsts, has collaborated with industry giants such as Warner Music, Sony Music (including Tyler, the Creator’s GOLF WANG), Ed Sheeran, Gorillaz, Bring Me the Horizon, Parkway Drive, and Paramore. This history of high-profile partnerships ensures that The Nounge digital billboard will reach a diverse and influential audience.

## Some of our previous Pop-Ups:

[![](https://imgur.com/uGWfBNi.jpg "https://oshi.gallery/past-events-gallery/pop-up-events/")](https://oshi.gallery/past-events-gallery/pop-up-events/)

Situated in a bustling, dynamic area, Oshi has been the epicenter of unique events, including Metamask x Dead Fellaz collaborations, Blockchain Australia panel talks, DAO Debates, AFTR Hours DJ and live music events, Voxels showcases, Federation Square projects, VIP afterparties, workshops, and panel talks. With state-of-the-art facilities and a massive projection space, as The Nounge we will continue to attract tech enthusiasts, music lovers, and innovators.

## See the epic Metamask X Dead Fellaz Showcase:

[![](https://imgur.com/e96WSxU.jpg "https://youtu.be/m5jD0EThA2s?si=qzmPPXDm4Yl6Czp7")](https://youtu.be/m5jD0EThA2s?si=qzmPPXDm4Yl6Czp7)

In just two years, Oshi has hosted over 75,000 people, making it an ideal location for capturing attention and driving engagement. A digital mural here not only elevates your brand’s visibility externally but also embeds it within a community that values innovation, creativity, and cultural significance.

Aligning the Nouns brand with The Nounge, a venue that epitomizes cutting-edge experiences and cultural relevance, will significantly enhance public perception and interaction with the brand. This fosters a deeper connection and amplifies the impact of Nouns.

Beyond exposure and revenue, The Nounge ecosystem enables ongoing public engagement through meaningful, real-life connections and learning experiences, driving growth and innovation both in Australia and beyond.

“This is not just a venue space, this is a place where we the hosts at The Nounge actually live the culture and are at the forefront of its evolution. We are connected to this industry, we facilitate onboarding and educating people on the Nouns ecosystem, through our open to the public events and social interactions.” Jane The Nounge (Oshi) Director

# What does The Nounge look like?

Over the past 2yrs OSHI has purpose built a custom IRL space for the web3 community, a safe place to call home, inviting the general public in up to 7 days a week. 

We have had a full Lidar 3D scan of the venue inside and out so that you can walk through each area and have a sense of how the space can be utilized, right down to our unique bathrooms. That’s right we have #instagrammable bathrooms!

##Peep your noggles over this: 

[![](https://imgur.com/1m9aPHO.jpg "https://my.matterport.com/show/?m=BNNRoZpfMt6")](https://my.matterport.com/show/?m=BNNRoZpfMt6)

The Nounge Melbourne is divided into 3 unique areas;

## The Floor

This is The Nounge’s feature public art gallery and event space. This area is street front facing with “blue sky” ceilings at 7 meters (23ft) high. It has 15 large digital displays, including 13 Samsung Frames, 1x Front and center BOSS video wall at 12.5sqm (135sqft) & the mammoth projection space of 75sqm (800sqft)!
(The Floor caters up to 225 pax)

## Level up

The gem upstairs. Level-Up acquired its name for two reasons, 1. It’s obviously next level, being upstairs. 2. It is purpose built for events & education. 

This is where The Nounge will help support as many artists/builders/creators it can. Whether it be free venue hire for educators and events alike. 

Level-Up is currently a flexible work space, with the ability to transform from classroom/auditorium style seating with stage set-up for panelists for 100 pax or a comfy lounge, ahem, Nounge style layout with chilled tunes and art for a work space like no other. 
(Level-Up caters up to 125 pax)

## B2B Garden

We think the title says it all. The B2B garden is one of our patrons' most favorite spaces. This is our private beer garden where people love to retreat on opening nights, to chat, network and simply be social in an outdoor setting.

With window views into the gallery along with a 17 meter (55ft) long customizable banner and walls adorned in art from local street artists
 (B2B Garden caters up to 150 pax)

OVERALL VENUE CAPACITY UP TO \~500 pax\*

We don’t want to be Melbourne’s most Nounish space, we will be the world’s most Nounish Space.

# Funding Request

![](https://imgur.com/oqfOSuU.jpg)

Noun #386

Over the last 2 years Oshi has worked hard to build amazing goodwill and has invested over $200K USD in the initial build of our custom space. We are not asking to be financially remunerated for what we have built but we would love to receive Noun 386 in goodwill as it will allow us to better represent the Nouns community and allow us to engage in the DAO truly. 

•	1 Noun (Noun 386 which is our address. 386 Smith Street, Collingwood, Melbourne) 

# Budget

## Hardware:

•	Digital Billboard 4m(w) x 5m(h) / 13.12ft(w) x 16.4ft(h) 
•	High Resolution Outdoor LED billboard panels
•	Steel frame structure
•	Internal Comp/server
•	Livestream Camera
•	Build installation
•	Electrical works
•	Dev & Design work

$105,000 USDC (80% multisig / 20% upfront)

## Brand Identity, Marketing, Public Awareness:

•	Admin/Account Management
•	Marketing/PR
•	Guerilla Nouning
•	Social Media & Content creation/management
•	Videography/Photography
•	Live streaming
•	Additional social/content channels
•	Nouns Physical Merchandise for giveaways (Noggles, Stickers, T-shirts etc)

$45,000 USDC

## Nounge Events and Nouns Shop

•	12 nounish gallery takeovers in partnership with nouns brands like Big Shot, Nouns Town & Gnars Dao
•	12 external Talks/Education/Support/Art events featuring projects like Creative Ai Melbourne….
•	Big Shot Toys and Nouns products for Sale in the Nounge shop starting stock.

$40,000 USDC

## IRL Fit Out and Build

•	Level-Up - Upstairs function and educational area
•	IRL Rebranding - Signage/Graphics etc
•	Custom Built nounish elements
•	Location sets for photo opportunities and social media content
•	The Nounge shop fittings, display cases
•	Coffee machine and setup

$80,000 USDC

## Additional:

•	Online/Social Rebranding
•	Website rebuild
•	Advertising IRL/URL
•	Brand story & Graphic design assets

$18,000 USDC

## Total: Proposed funding amount

$288,000 USDC × 5% contingency = $302,400 USDC
$218,400 USDC (Upfront)
$84,000 USDC (multisig)

A multisig 3 of 5 will be set up with the below nouners wallets:

1. Nouns Deli nounsdeli.eth 0x15BCcB4300542Eb2081aE8A71d874015f23f2781    
2. Ben Jarmen  stripymofo.eth 0xC7CCEC521EEd20fCDdff8F95424816ac421c7d87    
3. Ben Bodhi signed.benbodhi.eth 0x80826180A2629206E3499B5167aaC8440E3F87f6    
4. Gami gami.eth 0x387a161C6b25aA854100aBaED39274e51aaffffd    
5. Oshi thenounge.eth 0x40F9D7e0745799836B88646f67314E2455CC6a8a 

## All the above … Powered by: Nouns … Always!

# When?

The Nounge builds will kick off straight away. Full completion \~2 months.

The current full-time and casual The Nounge (former OSHI) team can manage this entire proposal building on existing infrastructure and developing new online tools to both support the Nouns community and to help onboard the IRL community. 

The funding from this proposal will help take our already sustainable business model and help propel it to the next level with new revenue streams helping fund more events.

## The Nounge Dream Team:

Jane Rolls - Managing Director (full-time)
GT Sewell - Creative Director (full-time)
Vectris - Web2 & 3 creative dev (full-time)
Briah - Business financials & print workflow manager (casual)
Dundo Maroye - Web3 Music & Events curator (casual)
Lambie Artist - Social media / Content creator (casual)
Cable Williams - Videography (casual)
Ghost Agent - Metaverse builder (casual)

## Socials and links

Instagram - [https://www.instagram.com/oshi_gallery/](https://www.instagram.com/oshi_gallery/)
X (Twitter) - [https://x.com/Oshi_Gallery](https://x.com/Oshi_Gallery)
Warpcast - [http://warpcast.com/oshi](http://warpcast.com/oshi)
Website - [https://oshi.gallery/](https://oshi.gallery/)
YouTube - [https://www.youtube.com/@oshigallery7320](https://www.youtube.com/@oshigallery7320)
Recent Variety Children's Charity Bash 2024 Interviews

## A little snippet from 1 of our interviews (moar to come) on our recent travels representing Nouns across outback Australia in the Variety Bash charity ... this was a 'nounish pill' moment for many. Seeing firsthand what can be done when you mix public good funding with good people, for good people.

[![](https://imgur.com/mJhQPh7.jpg "https://youtu.be/bTcSSXDfmi0?si=hbKf0WXMdjr_yFs3")](https://youtu.be/bTcSSXDfmi0?si=hbKf0WXMdjr_yFs3)

We are here for the community first and foremost. We are here to get public good sh!t done. To support and represent the Nouns community both in Australia & Internationally creating a benchmark for nounish IRL experiences. 
Thank you for reading, your feedback & voting is appreciated! 

# ⌐◨-◨ The Nounge ‘The place we b3’

Outcome: DEFEATED