# Proliferate – Measure – Repeat

## TL;DR
- We propose a Prop House round where builders will submit a proposal that includes their own unique metric for measuring Nounish impact.
- The proposed round is different from Open Rounds as it asks builders to bring their own proposal, embed their own metrics, argue its importance and overall impact of their proposal all in one submission.
- Lil Data Pod will provide post-event analysis and findings to identify the most effective data driven approaches from builders, which can lead to better Prop House rounds in the future.
- The goal is to help discover the many nuances in the kind of metrics used in measuring proliferation by giving builders freedom to add their own metrics and argue its usefulness within the scope of their proposal, enabling voters to gauge impact before voting.

## Rationale
There is impact, then there is Nounish Impact.
Measuring proliferation has been discussed for quite sometime. From builders’ perspective, we observe measuring proliferation using established methods is difficult potentially caused by the elusive quality of subjective, qualitative impact of proliferation efforts. Giving builders the autonomy to pick their own metrics for measuring their proliferation efforts, and encouraging them to argue its importance in measuring overall Nounish impact of what they do will give voters, participants, as well as builders a glimpse into possibilities in measuring Nounish Impact.
We propose a Prop House round where builders will be asked to submit a proposal that includes their own unique metric for measuring Nounish impact.

## How is it different from Open Rounds?
Open Rounds asks proposers to write and submit proposals. This gives way for voters to make decisions based on *perceived* impact, not *******measured/measurable******* impact. 

The proposed round asks builders to include their own metrics in their proposals, argue its importance, and the overall impact of their proposal — all in one submission. In addition, builders can use [this template](https://www.notion.so/BYOM-Template-6f3247f814df49ef99904f8e79c688b6) to write their proposal.

## Specification
- a 4 x 7.5 ETH Nouns Prop House round
- builders can use [this template](https://al409.notion.site/BYOM-Template-6f3247f814df49ef99904f8e79c688b6) to write and submit their proposal.
- Metrics to include in the proposal
    - Although it will be up to the builder’s discretion to choose which metric(s) to choose for their proposal, here are a few examples:
        - Twitter Spaces stats,
        - Number of smiles,
        - Tweet views,
        - TikTok views,
        - YouTube views,
        - Foot traffic,
        - Number of hugs,
        - QR code scans,
        - Web analytics,
        - Qualitative data,
        - Sales,
        - Number of attendees / participants,
        - App downloads, etc.

## Budget

**TOTAL = 34 ETH**

- 30 ETH - 4 x 7.5 ETH Mandated Prop House round
- 4 ETH - for administrating the round. admin scope:
    - marketing the round via Noun Square and community Twitter accounts, onboarding builders from different communities, liaising with Prop House team
    - delivering findings to identify the most effective data driven approaches;
    - data pod will also document and categorize the data on NounsMetrics to use for future round quantification and documentation. Ideal outcome, is a model or useful record – a usable framework that will inform future builders and voters. Consequently enhancing the allocation of Nouns DAO's treasury.
    - interviewing winners about their proposals and contribution. The interview:
        - provides insight as to which proposals have high impact
        - the thought process behind the builder's proposal creation process
        - provides more exposure of the builder through multimedia distribution
- funds are transferred to a 2/3 multisig. Signers are Lil Nouners: [bk](https://twitter.com/0xbk_), [mfrs](https://twitter.com/mfrs_manuel), and [brook](https://twitter.com/0x1092).

## Timeline

- Prop House submission: 4 weeks
- Prop House voting: 2 weeks

Outcome: CANCELLED