# Nounish × Kitpas As a Global Brand (Part 2)

### Introduction

This proposal is a continuation of the project initiated by the approval of [Proposal 484](https://www.nouns.camp/proposals/484) and [Proposal 667](https://www.nouns.camp/proposals/667). It represents Part 2 of the effort, following up on [our previous work](https://www.nouns.camp/proposals/667). We deeply appreciate the opportunity to present this proposal.

We aim to incorporate the Nounish colors frequently used in Nouns NFTs into new color developments for Kitpas, a Japanese art material brand. This proposal focuses on the following key elements:

![Londrina Solid](https://hackmd.io/_uploads/Bke6AD18Jx.jpg)

## ▶︎ Part 2: Nounish × Kitpas Product Development

### 1. Collaboration Between Japanese Art Material "Kitpas" and NounsDAO

- **a) Kitpas Nounish Package**: A custom-designed packaging featuring NounsDAO branding. 
- **b) Nounish Kitpas Color Tool**: A digital and physical tool to guide users in creating and understanding Nounish colors. 

### 2. Collaboration Between Children Worldwide and NounsDAO

- **c) Nounish Coloring Book**: A creative resource for children to explore and share their Nounish art. 
- **d) Farcaster Gallery**: A global platform showcasing Nounish art. 
- **e) Sending 100 Sets of Kitpas to [Uganda](https://x.com/davinoyesigye/status/1869161320475697625)**: A direct effort to provide art tools to communities with art education challenges. 

![IMG_1828](https://hackmd.io/_uploads/HJeyud1Lkg.jpg)

## ◎ Roadmap

- **Part 0**: [Nounish Art Workshops: From Japan to America](https://www.nouns.camp/proposals/484) → *DONE!* 
- **Part 1**: [Nounish × Kitpas Instructor Proliferation in the US](https://www.nouns.camp/proposals/667) → *DONE!* 
- **Part 2**: *→ CURRENT STAGE!* 
- **Part 3**: Potential Kitpas workshops in Ugandan schools → *COMING SOON!* 

![IMG_1825](https://hackmd.io/_uploads/S1JqpwkLyx.jpg)

## 1. Collaboration Between Kitpas and NounsDAO

Kitpas is a water-soluble chalk product made by [Rikagaku Co., Ltd.](https://rikagaku.co.jp/), a Japanese art material manufacturer. We propose creating a collaborative package with NounsDAO.

#### a) Producing 400 Sets of Nounish Kitpas Packages

We will develop new Nounish colors inspired by the Nouns brand to include in a 24-color Kitpas set. A total of 400 sets will be manufactured and prepared for global distribution. This initial production can be scaled further in the future. Packaging will feature NounsDAO themes and designs, emphasizing collaboration.

![IMG_1827](https://hackmd.io/_uploads/SJF3UukIkx.png)

#### b) Nounish Kitpas Color Tool

In collaboration with [Midas](https://x.com/Portmidas) and [Afrideva](https://x.com/afri_deva), we will develop a Kitpas color tool. This tool will include a QR code printed on the Kitpas package, accessible via smartphones, helping users identify which Kitpas colors can be used to create specific shades.

- **Color Tool Development**: Analyzing Nouns-generated art to identify frequently used colors, we will create six new Kitpas colors. Additionally, six traditional Japanese colors will be developed, resulting in a 24-color set that includes the standard 12 colors. 
- **Color Accessibility**: Each Kitpas stick will feature a label displaying the color name. Users can apply stickers with the color names provided. For inclusivity, the stickers will also include braille. 

![IMG_6846](https://hackmd.io/_uploads/ryEy5_yLkg.jpg)

#### Why This Initiative?

Makoto Tagawa, one of the project leaders, has color blindness and often struggles to identify colors accurately. This characteristic, shared by many globally, highlights the need for inclusive design. Incorporating color names and braille ensures the product is accessible to a broader audience. Additional outreach efforts will include videos and workshops to demonstrate the tool's applications and benefits.

![Collaboration](https://hackmd.io/_uploads/S1SB-uyUJx.jpg)

## 2. Collaboration with Children Worldwide

This project is not just about product development; it is about fostering creativity and collaboration with children worldwide using the Nounish Kitpas package.

![IMG_6848](https://hackmd.io/_uploads/rkrH5OJUkx.jpg)

#### c) Nounish Coloring Book

- A bilingual 12-page coloring book themed around Nouns, featuring illustrations by Makoto Tagawa and members of [Appreciation Space](https://x.com/hashtag/themeappreciation?src=hashtag_click). 
- Each page will include a QR code linking to the Farcaster Gallery for easy sharing of completed artwork without requiring account signups or wallet connections. 
- The coloring book will use synthetic paper, allowing reusable and waterproof creative expressions with Kitpas. Pages will also highlight interesting facts about NounsDAO and the importance of Web3 in creative collaboration. 

#### d) Farcaster Gallery

- An expanding global repository of creativity, showcasing thousands of artworks uploaded monthly. The gallery will serve as a hub for curated exhibitions, contests, and collaborative projects centered on Kitpas and Nouns art. 
- Regularly updated thematic challenges will be introduced to encourage continuous engagement. 

#### e) Sending 100 Kitpas Sets to Uganda

- We will distribute 100 Kitpas sets to Uganda, promoting global creativity and accessibility. 
- This initiative will also involve local workshops and partnerships with schools to maximize impact. 

![IMG_6850](https://hackmd.io/_uploads/ByOL3t1Lkl.jpg)

## Budget

1. Workshop Operations: $15,000 (including training, materials, and venue costs) 
2. Nounish Coloring Book: $2,280 (design, printing, and logistics) 
3. Nounish Kitpas (New 12 Colors): $23,000 (development, production, and initial distribution) 
4. Shipping 100 Kitpas Sets to Uganda: $720 (including customs and delivery fees) 
5. Farcaster Gallery: $1,500 (platform development and moderation) 
6. Marketing and Distribution: $5,000 (social media campaigns, ads, and physical outreach) **Total: $47,500 USDC** 

![IMG_6847](https://hackmd.io/_uploads/B1TU5d1LJx.jpg)

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This concludes our Part 2 proposal. Through Kitpas, we aim to expand the reach of Nouns and NounsDAO, fostering a world where creativity flourishes and Web3 adoption grows. We are committed to sharing progress updates and insights throughout the implementation phase to ensure transparency and community engagement.

We appreciate your attention and encourage you to cast your vote, whether in support, opposition, or abstention. Thank you!

![IMG_6849](https://hackmd.io/_uploads/BkxUst1U1l.jpg)

Outcome: DEFEATED