# Nouns House - Keep IRL Weird

# Nouns House - Keep IRL Weird

**Intro / tl;dr**

For the past two years, Nouns has funded public goods, ranging from governance platforms to open-source brands. What if we could take this further by providing physical infrastructure for Nouns and communities that resonate with us? 

We are asking $414K upfront (+$276K streaming over 15 months) to bring Nouns into everyday life, creating a physical hub dedicated to promoting our values through culture, technology, events, and community projects. **It will be the way for people to interact with the Nouniverse via a sustainable business, forever.**

![HEADER](https://i.imgur.com/Fj1quxv.png)

In order to bring Nouns House to life, we will completely rename and revamp an existing venue -  [@LoginEXP](https://www.instagram.com/loginexp/?hl=en), a leading gaming hub and bar, with over 50,000 monthly foot traffic and 2,000+ recurring visitors. It is located in one of the most visited neighborhoods in São Paulo, Brazil, the world's fourth-largest city.

![GIF-TEASER](https://i.imgur.com/tGQsaJ4.gif)

*(Click *[HERE](https://vimeo.com/1001594499)* to watch the teaser)*

**We are seeking funding to permanently rename and remodel the massive space into Nouns House, a nounish, public good landmark**. The venue will be upgraded with a coworking area, audio and video recording studios, and a gaming arena, and to host a calendar full of events, including hackathons, conventions, and workshops.

This will be a one-time investment from Nouns, we are building a business that will be self-sustainable within 15 months and won't need funding afterwards.

## The Venue

Currently, [@LoginEXP](https://www.instagram.com/loginexp/?hl=en) is already a popular venue for gamers and creators in Brazil, attracting over 2,000 visitors monthly and hosting several high-profile events with partners like Riot Games and Monster.

Our plan is to **completely rebrand to Nouns House and remodel the space to attract a wider audience, from web3 enthusiasts, to startups, and creative builders.** We will introduce several new areas to the venue:

- **Community Area** 

![COMPARE-1](https://i.imgur.com/0Hgc7h7.png)
![SLIDE](https://i.imgur.com/blIPBYP.gif)

This will be our main gathering space, it is a fully modular area where most of the events will be hosted (workshops, meetups, tournaments, hackathons, artist showcases).

![COMPARE-2](https://i.imgur.com/idkPELO.png)

During weekdays it will serve as a dynamic hangout spot where visitors can eat, relax and connect. 

- **Co-Working** 

![COWORKING-1](https://i.imgur.com/IFVymkr.jpeg)

This is a public good area, open for any builder to access. It features collaborative workstations and meeting rooms available on a daily basis. This space is aimed at fostering new web3/tech projects and teams, establishing Nouns House as a reference center for innovation and collaboration.

![COWORKING-2](https://i.imgur.com/48z86ib.png)

In order to help the business's sustainability, there will be a subscription option for our most frequent visitors, granting them perks such as unlimited access, private rooms, coffee and water, networking events, discounts and airdrops.

- **Creative Zone** 

![STUDIO](https://i.imgur.com/Cf7Qnmc.jpeg)

This is a dedicated space for artists and builders to create content for their projects. It features a podcast studio with a nounish backdrop, a live streaming area, five high-end PCs for production and editing, and a photo/video studio.

- **Nouns Esports Arena** 

![BANNER-ESPORTS](https://i.imgur.com/fhJnXSO.png)

We are excited to partner with Nouns Esports to create the first, fully nounish, Nouns Esports Arena!

It will feature a 5x5 face-to-face PC layout with live streaming capabilities, allowing us to host **tournaments, bootcamps, game launch events and collaborate with Nouns Esports creators.**

![ARENA](https://i.imgur.com/BbHzLyB.png)

Our first collaboration with Nouns Esports will involve hosting a series of special events with [Taki](https://www.instagram.com/soy_taki/?hl=en) - a Nouns Esports, Brazilian, gaming content creator with a huge gaming following:

![EVENTS-TAKI](https://i.imgur.com/CmdEUDe.png)

- **Bar Area** 

The venue will feature a main bar and social area, completing our events space. It has a massive 12,400 square inch screen, ideal for tournaments, watch parties, and dynamic footage during events.

![BAR](https://i.imgur.com/DebJlVQ.png)

Here we'll serve a range of food and drinks, including items inspired by and directly tied to Nouns lore, like CC0 products such as Public Good Beer.

## Events

Nouns House will count on year-round activations of the space, including workshops, hackathons, meetups, conferences, tournaments and more. We have laid out several events for the first year of operations.

**Community Collabs:** Events organized in partnership with communities, placing Nouns House as the "home of web3".

![COLLABS](https://i.imgur.com/MKZSI9T.png)

**Nouns House Originals:** Content and IPs created by the team with the goal of communicating nounish culture to the world.

![EVENTS-2](https://i.imgur.com/EJakjK2.png)

**B2B Partnerships:** Events organized in partnership with major companies in the web3, gaming, and tech ecosystems, as we have done before.

![PARTNERS](https://i.imgur.com/WFCYWRG.png)

We already hosted a Base meetup at the venue, bringing over 80 builders for a night of talks, networking and nounish vibes!

![](https://i.imgur.com/F2l4xNW.gif)

*(Click *[HERE](https://x.com/playdna_/status/1823780469185634478)* to watch the full video of our recent Base meetup held at the venue)*

**With the above combined we already have more than 9 recurring events confirmed.** We invite everyone to join in and also host an event at Nouns House.

![GIF-BASE](https://i.imgur.com/POxtFLL.png)

## Global Impact

Nouns House won't be limited to IRL experiences. We are bringing several integrations to also feature an online and onchain presence:

- **Mint Machine** 

We are building a literal Mint Machine - a large interactive totem, where visitors can create, or submit their creations and mint them onchain as an open edition. The mints will be generated through the Nouns House address, creating a curated collection of original, nounish, art.

\**The proceeds from minting fees will be fully sent to each artist.*

- **Socials/Marketing** 

Focusing our efforts on Farcaster and X, we will regularly share updates, event highlights, and behind-the-scenes. Most events will also be live-streamed, enabling people from all over the world to participate. **Our objective is to showcase Nouns House as a success case to the web3 ecosystem and beyond.**

## Business Model

The current model thrives by offering a space for gamers and creators, hosting events, and Food & Beverage services. 

As we expand and turn into Nouns House, we'll add new revenue streams including memberships, more events, sponsorships, and venue rental. LoginEXP already has partnerships with top gaming and entertainment brands, and we aim to secure new partnerships with major web3 and tech brands.

**We are pleased to announce Ledger will be a day-1 partner of Nouns House, hosting events and having a permanent presence in the venue.**

![](https://i.imgur.com/lBw5HIR.png)

Below we describe our most impactful revenue streams:

- **Brand Sponsorships:** 

As we're leveraging our position as a national hub for web3, gaming, and tech communities, global brands recognize the value of being part of our ecosystem and pay for custom activations and spaces within our venue. 

We will also keep current venue sponsorship deals with brands like Corsair, Heineken, Monster and Ballantine's.

- **B2B Events:** 

The venue will host corporate events, product launches, and meetups. These events provide a substantial revenue stream through venue hire fees and associated services. Below are some of the brands who have hosted events at Login before:

![CLIENTS](https://i.imgur.com/gy0NaHC.gif)

- **Venue Memberships:** 

In line with Nouns' ethos, our co-working area will be a public good space for anyone to access and make use of the facilities. 

In order to have a sustainable business we will also offer a subscription package for our most frequent users. The monthly subscription will give full time access to the venue during all weekdays, private meeting rooms and faster wi-fi. The package will also include other perks such as networking events, workshops and airdrops.

We anticipate generating $160,000 annually from venue memberships, with an initial target of 100 monthly members within the first year.

- **Smart Wallet:** 

At the entrance visitors will have the option to create a smart wallet and use it for their activities within the venue. This service will also enable them to receive airdrops and participate in exclusive mints, generating revenue from partnerships and sponsorships.

- **Food & Beverage:** 

Our venue will feature a restaurant and bar offering a range of food and drinks daily.

Currently the venue generates $120,000 annually from Food & Beverage services, with increased usage, we project a 70% revenue boost.

## Business Plan & Budget

**PlayDNA are partnering with LoginEXP and committing $735,000 USD in cash flow and products for the first 15 months of Nouns House operations covering over 50% of the projected operation's costs.**

On top of that **Login are committing their property** at the heart of São Paulo to be transformed into Nouns House (permanently), valued at \~$600,000 USD, which also saves the project an estimated $10,000 USD/month in rent, compared to leasing a similarly sized space.

**Existing Commitments:**

$735,000 USD in cash contributions from LoginEXP and PlayDNA + property at the heart of São Paulo valued at \~$600,000 USD

![COMMITMENTS](https://i.imgur.com/lmrIezr.png)

**Ask:**

We are requesting $690K from Nouns to complete the funding necessary for this project, as follows:

![BUDGET](https://i.imgur.com/bEDJfvu.png)

This will enable us to fully realize this vision, permanently transforming the space into a landmark that embodies nounish values and attracts a global audience.

The costs for staff, stock and fixed costs represent only the increased operation of the venue due to the rebranding, including being open everyday of the week and extra events. LoginEXP will still cover the majority of these costs (70%).

This is a one-time investment from Nouns, we are building a business that will be self-sustainable within 15 months and won't need funding afterwards.

60% of the ask will be upfront for initial costs, with the remaining 40% streamed over 15 months.

We are also committing 5% of net profits to be returned to the DAO via the daily auction. Any Nouns acquired will be used to incentivize our community via delegations.

![BP](https://i.imgur.com/iuefigr.png)

[Here](https://docs.google.com/spreadsheets/d/1iX3iy2S4XXob70nMMAMWIiLHC-D7IYE0GsNkP5PVPO4/edit#gid=738836218) you can find the complete Business Plan.

## Team

**PlayDNA:**

![TEAM](https://i.imgur.com/z3q76A0.png)

We are a team dedicated to pushing the Nouns ecosystem forward with impactful projects that embrace the nounish ethos. We've worked on initiatives like the Ledger partnership, Nogglers Series, Prop House IRL, Nouns in Rio and several other smaller contributions to the nounish ecosystem.

- [TheBower](https://twitter.com/thebower_): Bower is an experienced producer and operator, having led projects at music festivals such as Electric Daisy Carnival and Ultra Music Festival. He also worked as a producer for Ampfy, a top marketing agency in Brazil, leading clients project execution. 
  
  Bower is deeply connected with web3 and DAOs, being an active participant in Nouns governance and producing several projects such as Nogglers Animated Series, Nouns X Ledger Partnership, and Nouns Esports Brasil. He has been involved in the crypto industry since 2015, having a deep understanding of the technology and its culture. 
- [JP](https://twitter.com/eusou_jp): Obsessed with having ideas and bringing them to life, with a marketing and branding background working for tech companies and startups, also a motion designer with over ten years of experience.
  
    For more than two years, exclusively building Nouns and its community in Brazil, has been behind some of the most creative and successful projects, such as Public Good Beer, the Ledger collab, Nogglers series, and many more. Was the first to reach over one million views on a nounish content, created the first-ever nounish treasure hunt, and took Prop House IRL.
  
    Co-founded PlayDNA to start a new chapter in the nounish adventure, building and making history alongside the best builders in the space. Also leading Nouns in Rio, the movement to proliferate ⌐◨-◨ in the Wonderful City.  
- [João Borges](https://www.linkedin.com/in/joaoborgesjr/) Involved in crypto since 2017 and a prominent leader in the blockchain industry in Brazil, Borges co-founded BAYZ, one of the largest community builders and publishers of Web3 games in Latin America, generating 7-digit revenue in its first year of operations.
  
  Prior to co-founding BAYZ, Borges served as the Head of Innovation and Mobile Esports at INTZ, Brazil’s premier esports powerhouse. Under his leadership, INTZ became the first esports organization in Brazil to invest professionally in mobile games. He currently serves as a lecturer and mentor for programs such as Startup Weekend, FRST Falconi, and Gama Experience. He was also listed in Forbes Under 30 in 2022.
  
  Borges is an active contributor to Nouns DAO, co-founder of PlayDNA, and contributed to many proposals in the ecosystem, including the official global collaboration between Ledger and Nouns, Nouns Esports/BR, and more. 

**LoginEXP:**

- [Victor Takahassi:](https://www.linkedin.com/in/victornaka/) Entrepreneur with over 13 years of experience in the entertainment industry, specializing in the bar and restaurant sector. He holds a degree in Business Administration from Universidade Metodista de São Paulo and is an International Sommelier Bartender, certified by the Brazilian Association of Sommeliers of São Paulo.
  
  Currently, he is responsible for overseeing the entire management of operations and spearheading the development of new commercial ventures for Login. His role involves strategic planning, operational oversight, and the pursuit of innovative business opportunities within the industry.  
- [Átila Breowicz](https://www.linkedin.com/in/%C3%A1tila-breowicz-a362a4188/)**:** Holds degrees in Advertising, Public Administration, and an MBA in Project Management, along with multiple Google certifications. He has over 12 years of marketing experience, including six years in offline media and events, and a full 12 years in digital marketing. Atila was a founder in South America's first game-themed restaurant - Cooldown eSports n' Burgers, and served as the Global CMO and partner at ExitLag for eight years. 

![FOOTER](https://i.imgur.com/99CDNDk.png)

Outcome: DEFEATED