# ⌐◧-◧ DREAMLAND AND THE ART OF SKATEBOARDING

### Proposal Overview

Create a high-impact Mini documentary on the history of Dreamland, Bob Burnquist’s legendary skateboarding haven, topping off with a Skateboarding event featuring the top skateboarders and innovative Nounish integration for a world wide community coming onchain. 

The intent is to raise funds and awareness for public impact with inspirational story telling and content that directly funds and connects to public work being done in Brasil. The location is a private film set for a high level skateboarding event to spread the Nouns Brand worldwide. 

![Bob_miniature](https://hackmd.io/_uploads/BJ75cgTVC.jpg)

### Proposal Details

### TL;DR

Leverage Bob’s new HBO Biography series and produce a short documentary highlighting Dreamland's history and creativity in ramp building and content creation for progression inspiration. Culminating and intertwining with Nouns story in Bob Burnquist’s Dreamland Noggle Bash on October 12th. Just 2 days after Nounsfest in LA, perfect timing for Nouns holders and special guests in town to come watch the event live! It will feature a best trick contest on the legendary Dreamland Megaramp and skateboarding structures with Noggles-themed obstacles. Seeking $382,000  to nounify dreamland while engaging the community by activating web3 content contests and promoting onchain social media with Nounspace and Warpcast. This is a film production on private property. The content is intended to generate public impact and to raise funds and awareness for Skate Cuida Activations, Bob’s public good project in Brazil. All while spreading Nouns DAO brand world wide.

![HBO-BB-Series_2024](https://hackmd.io/_uploads/SyOjxba4A.jpg)

### Dreamland Description

Dreamland is Bob Burnquist’s legendary skateboarding backyard in Vista, CA. Conceived by Bob Burnquist, a renowned professional skateboarder and visionary entrepreneur, Dreamland seamlessly blends skateboarding with creativity and progressive execution. 

![A_vivid_and_surreal_depiction_of_a_skateboarder_inspired_by_but_not_resembling_Bob_Burnquist_performing_a_gravity-defying_maneuver_inside_a_full_pip](https://hackmd.io/_uploads/Hk2J-WTN0.jpg)

The property spans 12 acres and includes a state-of-the-art Mega Ramp Complex, Vert Bowl, and a flat ground area with street obstacles. It is a haven for skateboarders, offering a space where creativity and innovation in ramp building and skateboarding exists.

![91180E91-68BF-4799-94A6-DEDC4F29205E Large](https://hackmd.io/_uploads/rJo6W-64R.jpg)

**Historic Content Links:**

- [Classic Dreamland Thrasher Part](https://www.youtube.com/watch?v=wlL4NPOrYck)     
- [In-Transition Berrics - Dreamland](https://youtu.be/2DbBY2PVGtQ?si=KWShvhxDLw-nt6tU)     
- [Braille Skateboarding Fun at Dreamland](https://youtu.be/YF23FD11Yf8?si=QKrFLXQbtBPx5EGC)     
- [VR Experience with Bob Burnquist Megaramp at Dreamland](https://youtu.be/6rj3Tf07Qc0?si=70iGbMu6m-ajQOGh)     
- [Cold Call with Burnquist at Dreamland - Thrasher](https://youtu.be/aI_vlp-FdBw?si=kaC8m7Pl8Jmbb1Cs) 

![MegaHipConstruction18 Large](https://hackmd.io/_uploads/S1Hfzb6VC.jpg)

### Event Description and Goals

The Mini Documentary storyline will culminate in a Best trick Noggle Session with the world's best skateboarders on October 12th, bringing dreamland onchain in the most nounish way.The Nouns activation will remain onsite for continued content creation with a constant onboarding effort to all who cruise by to skate! It's a 12 month Nouns naming rights support of Dreamland.

![MegaQuarterNouns](https://hackmd.io/_uploads/Hy8hfbTN0.jpg)

The one day skateboarding event will be for production staff and invited Nouns DAO community for the interviews on Nouns story and how it all connects. Noun Holders and and a select number of golden tickets will be handed out to lucky Nouns Fest ticket buyers to broaden the opportunity to be a part of the Dreamland and Nouns story onsite! 

![VertBowl-Nouns](https://hackmd.io/_uploads/Skq-QZpER.jpg)

This proposal isn't just about celebrating the past; it's about embracing the future by inspiring people to learn about a new worldwide onchain community.

Leveraging the spotlight cast by Bob’s Biography, we aim to propel Dreamland into an exciting new chapter and tell a more in depth story that culminates in a Nounish Mega Noggles best trick session. Our vision is to connect public good and web3 community power that will help transition  present media to the future of media and the creative economy, bridging the gap between traditional experiences, events and the onchain world. 

![MegaRail-Nouns](https://hackmd.io/_uploads/BknV7bpVR.jpg)

### ⌐◧-◧ Event Activation:

-- Nouners Hangout - Spread a few 3D Nouns through the yard. Digital and physical

- Scan QR code to onboard to [https://warpcast.com/nouns](https://warpcast.com/nouns) and [https://www.nounspace.com/](https://www.nounspace.com/), talk directly to Bob and Nouners on the Nouns Farcaster Channel 
- Give out $Nogs to match prize money on the best trick contest and airdrops for those who interact and start a nounspace and a warpcast profile. 
- ⌐◧-◧ Nouns Branded Phygital Trophies and awards. 

### ⌐◧-◧ Timeline

- **12-month period:** Ensuring steady and sustainable development of deliverables.     
- **Event Day:** October 12th, 2 days after Nouns Fest on Oct 9+10th, where Bob will also be speaking and celebrating his Birthday with the Nouns Family!     
- **About Nouns Fest 2024** – This year it’s planned to expand the program of Nouns Fest with a stacked lineup of Speakers, the Nouns Esports Smash Bros Event, Nouns' Maker Space and Bob Burnquist's event "Dreamland and the art of Skateboarding" from October 09-12. For more information, reach out to Benjamin Latsko on [twitter](https://x.com/benjaminlatsko) or [warpcast](https://warpcast.com/latsko.eth). 

![Screenshot 2024-06-04 at 20.50.06](https://hackmd.io/_uploads/ByYiuQaVC.jpg)

### ⌐◧-◧ Objectives

1. **Enhance Dreamland Facilities:** Upgrade Dreamland to host a high-level Nounish Skateboarding event.     
2. **Content Creation:** Produce a mini-documentary showcasing a more in depth Dreamland history and innovative ramp building. Highlighting a Noggles Best trick contest and a little history of Nouns.      
3. **Community Engagement:** Support Skate Cuida Institute and foster a connection with Nouns DAO for all who are impacted by the content put forward.     
4. **Integration with Nouns DAO:** Strengthen ties between Dreamland and Nouns DAO, promoting blockchain technology and its role in worldwide public good.      
5. **Onboarding New Participants On-chain:** Use events and Bob’s Biography series to bring attention to all things Nounish, inspire and educate to bring more people onchain and for those who already ar onchain, bring them to Nouns! 

### ⌐◧-◧ Impact Metrics

- **Reach and Engagement Goals:** Target extensive viewership numbers and social media engagement.     
- **Educational Impact:** Measure the increase in understanding and adoption of blockchain technologies using practical onboarding efforts with Nounspace, Warpcast and a new gamified NOUNS fork projects coming up. 

### ⌐◧-◧ Special NFT Drops in partnership with NOUNS.

Announce a series of special NFT drops on ZORA in collaboration with 20% of the proceeds going to Nouns.

### ⌐◧-◧ Multi-sig Wallet :

0x01bE562a0e1f1EaCBD48997A30ba8253336039D9

Utilize a multi-sig wallet for security of funds, in case a wallet or wallets are compromised. 

(I acknowledge the concern about the multi-sig wallet. The idea is to create security around the funds, not oversight. Instead of adding my one wallet to the action, I set up a multi-sig in case my one wallet got compromised. By controlling 2 of the cold wallets of the 4-2 threshold just makes it efficient to move the funds when needed since the timezone difference with Ben and Gami in Australia and with all of our busy schedules could delay important and timely transactions.)

Proposed signers include:

Bob Burnquist: 

0x01e3F9D1a5362495933c93bD1a0Fa669226f0CBE

Instituto Skate Cuida: 0xF91D7656949CA73e7E2c196Aa798B04B3F4bBDAf

Benbodhi: 

0x80826180A2629206E3499B5167aaC8440E3F87f6

Gami: 

0x387a161C6b25aA854100aBaED39274e51aaffffd

**Bob’s history with ⌐◧-◧ Nouns**

![BobPortrait](https://hackmd.io/_uploads/HJPJpj4rR.jpg)

Bob Burnquist's impactful contributions to Nouns DAO are exemplified below, providing a comprehensive overview of his multifaceted engagement with Nouns DAO and it’s sub-cultures. 

Past Proposals:

- [Proposal 142](https://nouns.wtf/vote/142) 

![Screenshot_2024-03-22_at_10.30.46](https://hackmd.io/_uploads/rki1rW6VA.jpg)

- [Proposal 402](https://nouns.wtf/vote/402) 

![Screenshot_2024-03-13_at_13.57.03](https://hackmd.io/_uploads/ryUZrZTEC.jpg)

His collaborative spirit, creative vision, and commitment to community development are evident in his actions, showcasing Burnquist as a key contributor shaping the future of Nouns DAO.

“I invite you to join me on this progressive and inclusive journey. Together, let's redefine what it means to create and to inspire in whatever we set our minds to. From onboard to onchain and back onboard again!”  

Bob Burnquist

![choppersesh](https://hackmd.io/_uploads/SkzuH-aN0.png)

### 

### ⌐◧-◧ Budget and Allocation

**Total Requested: $382,000**

1. **Bob Burnquist: $40,000**
   - Compensation for Bob Burnquist for his involvement, time, and efforts in orchestrating the execution of the proposal.  
2. **Facilities Enhancement: $85,000**
   - **Mega Ramp Maintenance: $35,000** Regular upkeep and repairs for the Mega Ramp to ensure safety and top performance for the event. 
   - **Concrete Vert Bowl Park area: $18,000** Upgrade and maintain the Vert Bowl Park area for safety and upkeep. Bring artists and do live painting. 
   - **Street Area: $9,000** Add smooth concrete to the street area and upkeep for safety and ready for noggles. 
   - **Noggle Obstacles (Total of 3): $18,100** Create and install Noggle-themed obstacles to integrate Nounish elements into the event. (1) Megaramp Gap, (1) Quarter, and (1) Vert Bowl Street Area. 
   - **Starlink Installation and yearly cost: $1,900** Ensure reliable internet connectivity for live streaming and digital engagement.  
3. **Event Production: $107,000**
   - **Event Planning and Execution: $37,000** Cover costs associated with organizing and running the event, including staff, logistics, and on-site management. 
   - **Cameras and Production Costs: $27,000** Hire professional videographers and rent necessary equipment to document the event and produce high-quality content for the mini doc. 
   - **Best Trick Contest Prize Money: $20,000 + Matching in $NOGS:** Prize money for the best trick contests. 
   - **Different Nouns Activations and Scenography: $12,000** Create and install unique Nouns-themed structures to enhance the event's visual appeal and brand presence. Fun giveaways and event activation with nouns merch. 
   - **Documentary Post Production: $30,000** Cover the costs of the mini-documentary, including the director's compensation, archival footage licensing, and additional editing and post production work.  
4. **Insurance, Legal and Administrative: $20,000**
   - **Administrative Expenses: $5,000** Cover the day-to-day operational costs, including office supplies, utilities, and miscellaneous expenses. 
   - **Legal and Insurance for event: $15,000** The insurance for a one day high risk event is $10,000. The remaining $5,000 is to retain a law firm and have a little $ on hand just in case something goes down and I need to defend any lawsuits. It is a high risk backyard ramp in California and I have done a few of these over the years.  
5. **Media Partners: $60,000**
   - Collaborate with media partners to ensure wide coverage and professional media support for the event and documentary.  
6. **DREAMLAND (1 Year Naming Rights): $40,000**
   - Funds will be allocated for the ongoing development and maintenance of Dreamland for 12 months, ensuring it remains a top-tier venue. Will keep Nouns branding throughout as a Branding Rights partner with noggles obstacles and noggles art all around.  
7. **SKATE CUIDA: $40,000**
   - Support Skate Cuida Institute, Bob’s social impact project in Brazil, providing funds for their initiatives. Including practical onboarding workshops using Nouns DAO and sub DAOs to create a road to Nouns using the noggles path and integrating warpcast to the loop.  

### Revised Budget and Allocation Summary

**Total Requested: $382,000**

1. **Bob Burnquist: $40,000** 
2. **Facilities Enhancement: $90,000** 
3. **Event Production: $107,000** 
4. **Insurance, Legal and Administrative: $20,000** 
5. **Media Partners: $60,000** 
6. **DREAMLAND (1 Year Naming Rights): $40,000** 
7. **SKATE CUIDA: $30,000** 

### ⌐◧-◧  Conclusion

By supporting Dreamland and the Art of Skateboarding, you will contribute to the growth and awareness of the Nouns brand. The exposure generated from the inspiring mini-doc with events, content, and partnerships will attract a wider audience. The "DREAMLAND AND THE ART OF SKATEBOARDING" prop will collectively contribute to the growth of a unique initiative back in 1999 that combines skateboarding, creativity, and technology. This aligns with Nouns DAO's vision and presents an opportunity to make a lasting impact on both the skateboarding community and the broader creative industry, amplifying Nouns DAO's presence within web3 and in the Mainstream.

![C77B53F4-8CEE-4829-A244-8DA2972D0AFD](https://hackmd.io/_uploads/BJYhr-6NR.jpg)
![36F6CC85-04AA-46A3-9C8A-D881F9BA1E44](https://hackmd.io/_uploads/H16aSbpEA.jpg)

### ⌐◧-◧ Media Partners:

---

### Defiance Media (Main Media Partner)

---

Defiance Media, a cutting-edge AI-powered broadcast network, will play a crucial role in amplifying the reach and impact of Bob Burnquist's Dreamland and the Art of Skateboarding event. Here’s how Defiance Media integrates and the value it brings to this unique initiative:

---

**Value Proposition**

**1. Expansive Reach**

- **Audience**: Defiance Media reaches over 152 million households monthly through its Free Ad-Supported Streaming Television (FAST) platforms. This extensive reach will ensure that the documentary and event content receive maximum visibility, engaging a global audience interested in alternative finance, culture, and technology. 
- **Engagement**: With high engagement rates on platforms like YouTube, Instagram, and Facebook, Defiance Media will effectively promote the event, driving significant viewership and interaction. 

**2. High-Quality Content Production**

- **AI-Powered Production**: Defiance Media’s advanced AI capabilities enable the production of high-quality video content in multiple languages, ensuring accessibility and engagement across diverse audiences. This will enhance the mini-documentary’s production value, making it compelling and informative. 
- **Professional Coverage**: Leveraging Defiance Media’s expertise, the event will benefit from professional videography, editing, and content creation, ensuring that every aspect of the event is captured in a visually stunning and impactful manner. 

**3. Strategic Promotion and Marketing**

- **Social Media Campaigns**: Defiance Media will run targeted social media campaigns to promote the event, utilizing its significant follower base to generate buzz and anticipation. 
- **Newsletter Inclusions**: Featuring the event in Defiance Media’s newsletters will provide direct access to a dedicated audience, increasing awareness and engagement. 
- **Press Releases**: Strategic press releases through Defiance Media’s network will ensure broad media coverage, attracting attention from mainstream and niche publications. 

**4. Onboarding and Community Engagement**

- **Blockchain Integration**: Defiance Media’s focus on alternative finance and digital transformation aligns perfectly with the Nounish integration of the event. The media coverage will highlight the innovative use of blockchain technology, educating and inspiring viewers to explore on-chain communities. 
- **Interactive Features**: Integrating interactive features such as QR codes for onboarding to Farcaster and social media engagements will enhance viewer participation, creating a dynamic and interactive experience. 

**5. Support for Skate Cuida**

- **Fundraising**: By leveraging Defiance Media’s extensive reach and professional production capabilities, the event will effectively raise awareness and funds for Skate Cuida, Bob Burnquist’s social impact project in Brazil. This support will be showcased in the documentary, highlighting the positive impact on the community. 

---

**Deliverables**

**Execution Deliverables**

- **Three 30-Minute Premium Episodes**: High-quality episodes produced and aired three times per day for six months. 
- **Three-Day Location Shoot**: Comprehensive coverage of the event with professional equipment and videographers. 
- **Fifteen 3-5 Minute Subject Spotlight Videos**: Engaging short videos highlighting key moments and interviews. 
- **100-300 Soundbites**: Social media and press soundbites syndicated via Getty Editorial to over 35,000 outlets. 
- **Content Access**: All completed content available for use by Nouns DAO. 

**Marketing Deliverables**

- **TV Promo**: A 30-second advanced TV promotion showcasing the event. 
- **Social Media Campaigns**: Targeted campaigns to promote the event and engage the community. 
- **Newsletter Inclusions**: Featuring the event in Defiance Media’s newsletters. 
- **On-Screen QR Codes**: Interactive QR codes for onboarding viewers to Farcaster and engaging with Nouns DAO. 
- **Press Releases**: Announcing the program airing to ensure broad media coverage. 

**Target Media Deliverables**

- **Total Video Minutes Watched**: 250K+ from broadcast. 
- **Impressions**:
  - Facebook: 500K+ 
  - Twitter: 250K+ 
  - Instagram: 150K+ 
  - LinkedIn: 75K+ 
  - Newsletter: 15,500+  
- **Total New Followers**: 75,000 
- **Consumption Over One Year**: Sustained viewership and engagement throughout the year. 

---

Integrating Defiance Media into "Dreamland and the Art of Skateboarding" brings immense value through its expansive reach, high-quality content production, strategic promotion, and effective community engagement. This collaboration will not only amplify the event’s impact but also align perfectly with Nouns DAO’s vision of leveraging blockchain technology for global public good. By partnering with Defiance Media, we ensure that Dreamland’s story and the innovative Nounish integration reach a worldwide audience, inspiring and educating viewers while supporting Bob Burnquist’s social impact initiatives.

**To reach the Core Skateboarding market:**

**Thrasher Magazine** is the premier skateboarding media outlet, globally recognized for its authentic and influential coverage of skateboarding culture. Since its inception in 1981, Thrasher has become synonymous with skateboarding, providing in-depth news, interviews, event highlights, and exclusive video content. Partnering with Thrasher Magazine ensures unparalleled visibility and credibility for our project, leveraging their extensive reach and deep-rooted influence in the skateboarding community. This collaboration will significantly enhance the impact and success of our initiative.

**Thrasher Media Reach Overview**

- **YouTube**: Over 3 million subscribers; videos average 100,000 to 2 million views. 
- **Instagram**: 4.5 million followers; video posts often exceed 500,000 views. 
- **Website**: 2 million unique visitors monthly; exclusive skate content. 
- **Facebook**: 2 million followers; high engagement with frequent shares and comments. 
- **Twitter**: 1 million followers; active interaction with skate community. 

By partnering with Thrasher Media, the finished Mini Documentary video will tap into a global and dedicated skateboarding audience, enhancing visibility and engagement in a core market, creating a case for Nouns.

**To reach the Brazilian Core Skateboarding market:**

**Cemporcento Skate** is a premier skateboarding media outlet in Brazil, known for its comprehensive coverage and promotion of skateboarding culture. Their content includes news, interviews, event highlights, and video productions that celebrate and support the skateboarding community. As a media partner, Cemporcento Skate will enhance the visibility and impact of our project, leveraging their established audience and credibility in the skateboarding world.

**Social Media Influencers** are pivotal media partners, especially in the skateboarding community where their authentic and engaging content reaches vast, dedicated audiences. These influencers drive significant engagement on platforms like Instagram, YouTube, TikTok, and Twitter, making them ideal partners for promoting our project. By collaborating with top influencers, we can leverage their credibility and reach to enhance visibility, drive participation, and create a dynamic buzz around our initiatives. This partnership ensures that our project resonates deeply with the skateboarding community, amplifying our impact and success.

Outcome: DEFEATED