# ⌐◨-◨ x Pudgy Penguins

**tldr**: NounsDAO x Pudgy Penguins collaboration for a high end toy collection on NTWRK with a percentage of profits going towards the purchase of a Noun to bring the Huddle into the DAO.  This collaboration would provide proliferation into a new market and a connection between two of the fastest growing web3 brands, including content proliferation during launch.

**About Pudgy Penguins**

***Toy launch*** – Pudgy Penguins recently launched our Shark Collectible on NTWRK and sold out 150 pieces in under 3 seconds at $249 a piece. It was one of NTWRKS fastest sales on record. NTWRK features some of the most passionate physical collectors in the world and we believe exposing the Nouns brand on their platform will be a huge step forward. **On Ebay, Pudgy Sharks have resold for $750 - $1,250 a piece**.

![](https://hackmd.io/_uploads/BkZgwLPdn.png)

View Pudgy Penguins CEO Luca Netz's unboxing of "Shark Suit" collectible here: https://twitter.com/pudgypenguins/status/1671987835518480386?s=20

The team also recently attended the Licensing Show highlighting all the different toy lines we are producing. See a recap video here: https://twitter.com/LucaNetz/status/1672343978958569474?s=20

![](https://hackmd.io/_uploads/HJwfqVY_n.png)


The Nouns version of this collectible would have a similar digital connection via the rfid chip with provenance demonstrated on the blockchain in the ethos of NounsDAO. It would come with its own custom box, integrated story, and collectible card, optimizing for the best collector experience possible.

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**Why Nouns?**

Nouns has been the staple for decentralized brand building and we see it as the only real Web3 brand outside of Pudgy Penguins. We want to align the two best Web3 brands and IP to create a historic moment for the traditional world.

Due to the cc0 nature of NounsDAO IP, Pudgy Penguins could move forward without the DAO's approval but we want this to be an official collaboration, bringing the Huddle into the Nouns ecosystem.


**The Benefit to NounsDAO**

The extensive proliferation we had with our recent toy launch will be repeated with this launch, including extensive social media coverage, press coverage, marketing efforts from NTWRK and Pudgy Penguins through traditional channels (posters, magazines, email blasts, product seedings, etc) will bring millions of impressions to the Nouns brand.

![](https://hackmd.io/_uploads/BkXXTVFd3.png)

![](https://hackmd.io/_uploads/Hk84TEF_h.png)

**⌐◨-◨ x Pudgy Penguins Launch Plan**

We are proposing to create 499 Red Penguins and 499 Blue Penguins with the matching Nouns glasses. We would retail it for $299 and we would have a 10 total Penguins within the lot that would feature a pair of Gold glasses. The gold glasses figures will be treated as a golden ticket and will be randomly given to 10 lucky purchasers. We want to add gold plating to these gold glasses to make the value proposition even more special. 

We expect this collectible to be ready for launch four months after passage of this proposal, in time for the holidays. Expected launch date is 12/08/2023. 

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**Joining NounsDAO**

In addition to the extensive proliferation that will result from this collaboration, we want the Huddle will join NounsDAO! A percentage of profit from the sale of this ⌐◨-◨ x Pudgy Penguins toy line will be put towards buying a Noun on auction. We'll be requesting an igloo and will utilize the new NounScout.wtf site when ready to put in the request.

**Team**

The Pudgy Penguins team is a team of elite brand builders and marketers. Our intent with this collaboration is to create as much exposure as possible. If you’re familiar with our brand and our success thus far you know we can do this just as good if not better than anybody else.

For more information, visit: https://pudgypenguins.com/about-us

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We are asking for 10 ETH to go to wallet: 0x3f8cD3cc58391E704A2A0fab2482B8116Cb9D670

Funds would be used to add the 10 gold Penguins to the lot to add this special touch and gamification, which otherwise would be a huge loss leader if not covered. However, we believe it’s a necessary feature to deliver a second to none experience unlike anything previously done in the traditional collectible world. 

For more about Pudgy Penguins, visit: https://pudgypenguins.com

AND thank you to 87B0nes and Shan for the delegation and feedback; and thank you to Prof Werder for assisting with the proposal process and help writing the prop.

Outcome: EXECUTED