# The Noggle Ring (v3) | Presented By CryptoJeweler


![Noggle Ring Title Banner - Small](https://hackmd.io/_uploads/S1lcrTdCQ0.jpg)

# VERSION 3 - FEEBACK AND REVISION: ⌐◨-◨

We received a large amount of feedback after submitting our first official proposal. This feedback has been carefully considered and implemented where possible. The Noggle Ring V3 proposal boasts a 32% lower funding cost and more acceptable unit count, with revenue initially structured to be shared with the DAO used to offer a $20 reduction to the final cost to consumer.  

After a thorough review of feedback received from V2, notable changes have been made:

 - **FUNDING**: Adjusted from **$100k to $68k**
 - **UNITS**: Promotional Units: **300 to 150**.  Launch Editions Units: **1500 to 1000**
 - **REV SHARE**: Rev share has been **removed as requested**
 - **MINT PRICE**: Because there is no rev share back to the DAO, the mint price of the Noggle Ring will be dropped from **$59.99 to $39.99**, making it even more accessible to everyone.
 - **TEAM**: The team has been updated with a legendary roster of respected builders, developers, and advisors.  
 
 **Why not just do a presale?** Many have asked why we aren't just making a presale, and there are multiple reasons:  
 
 - At the heart of this proposal is a drive to proliferate what it means to be Nounish through promotional activation.  Funding through Nouns allows us to do just that all while supporting long term builders, artists, and Nounish communities in the process. The value of the promotional phase will drive more value and exposure for Nouns than simply selling a product like the Noggle Ring and is the key function of our to-market strategy and value add (The experience = The product).  
 
 - This proposal grants a top quality team to deliver a great product and experience that is fun, engaging, and innovative while promoting NounsDAO as a hub for innovation. Isn't that what being a Nounish builder is all about?  
 
 - Funding also allows for production to be completed up front, making the minting and claim process seamless.  Claiming can begin immediately after minting, which will carry through the engagement and excitement building up to the sale and beyond.
 
 
---
---
![Noggle Ring Physical - Small](https://hackmd.io/_uploads/rJu9KCOSC.jpg)


# TL;DR ⌐◨-◨

**WHAT?**
The Noggle Ring is a minimally designed timeless ring crafted for all. Beyond a product, the Noggle Ring is a symbol of innovation, intended to have a meaningful connection with Nounish communities of designers, thinkers, and dreamers.  

**WHY?**
We fully believe the Noggle Ring will be a generationally cherished product while becoming a viral offering that utilizes promotional campaigns to spread awareness of NounsDAO and the innovation engine it powers.  The materials used will last for generations and become a long standing proliferation tool for all who own it.  

Although physical product and merch has been a tough sell for some, the minimal design aesthetics and affordability of the Noggle Ring is unlike anything that been presented, designed to appeal to a mass audience and priced to sell.

Simply put: We want to proliferate Nouns and Nounish spirit by delivering a high quality product at a price everyone can participate, all made possible by NounsDAO.      
     
**HOW?**
The Noggle Ring will be distributed and sold in two Phases:

**Phase 1:** Promotional Proliferation
 - 150 promotional rings will be distributed across Web3, using multiple campaigns focused on interactions with The Noggle Ring, NounsDAO, and Nounish communities to generate awareness and participation at launch.  
 - All campaigns are aimed to spread awareness of Nouns and Nounish Culture, while providing a funnel to Nounish Communities and the Noggle Ring Sale. 

**Phase 2:**  Launch Edition Sale
 - 1000 Noggle Rings will be sold for $39.99.  This price is made possible by NounsDAO, and packaging includes additional content sharing information about Nounish projects across the community.
 - 14/18k Rings will also be offered as a separate higher end product funded and produced by CryptoJeweler.
- An in depth breakdown of the launch edition sale is detailed in the proposal. 


---
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# Budget ⌐◨-◨


### Funding:

* **$35k** - 1150 Total Unit Promotional and Launch Edition Production (Product, Packaging, Box Content)
* **$10k** - Website, Smart Contract, Dapp Development
* **$10k** - Creative Marketing Development & Management
* **$8k** - Design, Samples, Molds
* **$5k** - Brand Partnerships, promotional activations

**Total: $68K USDC**

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# Deliverables ⌐◨-◨
![Packaging-Iteration-Prop](https://hackmd.io/_uploads/SyXpIYx0T.jpg)
**Phase 1 Deliverables:**

    * (100) Stainless Steel and Enamel Rings, for promotional activation
    * Promotional Influencer and Community Campaigns
    * Partnership Development and Activations
    * Launch Site and Presale Registration
    * Minting Dapp Platform
    * Mint·A·Way 

**Phase 2 Deliverables:**

    * Launch Edition Mint - (1000) Stainless Steel and Enamel Rings,
      for sale ($39.99 + shipping)
    * Launch Edition Marketing Campaign
    * Multi platform promotional content showcasing product offering
      and promoting NounsDAO as a platform for innovation
    * Monthly Proposal Updates
    * 14k Custom Gold Ring Purchase Flow 
    * 18k Custom Gold Ring Purchase Flow


    


### Timeline

**Late June-July 2024**

    * Samples & Packaging
    * Stainless Units ordered 
    * Website creation
    * Mint Asset Creation/Testing
    * Partnership announcements and promotions

**July 2024**

    * (P1) Honorary Game
    * (P1) Loudest Community Campaign
    * (P1) Promotional Mint·A·Way (end of July)
    * (P1) Beginning of Launch Edition Sale
    
    

**Late July/Aug 2024**

    * (P2) Launch Edition Public Sale Minting
    * (P2) Mint will remain open until sold and NFTs will remain
           redeemable for 12 months following mint
    * (P2) 1000 Unit Phase 2 Stainless Production, Delivery, Inventory,
           Packaging, Shipping
    * (P2) Website Updates and continued development Post Mints
    * (P2) Begin Post Mint Marketing

**Post Mint**

    Launch Edition Mint Window Dynamics and Policies
    
    * Unclaimed Noggle Ring Launch Editions at the end of redemption window will become promotional product. 
    * Redemption Window will be open for 6 months from
      Mint completion.

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# PHASE 1 - PROMOTIONAL BY DESIGN ⌐◨-◨

![Heading (14)](https://hackmd.io/_uploads/SJDrRalJA.gif)


150 promotional rings are to be made and distributed during Phase 1.
    - 50 Promotional rings for **Nouns, Nounish Communities**
    - 50 Promotional rings for **Web3 Communities**
    - 50 Promotional rings for "**Honoraries**"
    
Promotional efforts will be focused and organized around activating a loud social presence, celebrating Noggles and Nounish spirit. Partners and influencer promotions will include well known founders, builders, and voices currently in the space.

### Promote and Proliferate starting with free product?!

In the current market, attention and engagement has been successfully captured through airdrops, giveaways, and engagement campaigns.

This promo-first strategy will generate mass registration for launch editions while creating a funnel to Nouns Dao and the Noggle Ring.

We have been approached by Nounish builders, founders of top projects, and content creators to partner on proliferation and Noggle Ring activations both digital and IRL.

   ![precious](https://hackmd.io/_uploads/B1NTdugJA.png)
   * Potential Nounish Partners could include, but certainly are not limited to:
        * [Nouns Esports](https://nouns.gg/)
        * [Nouncil](https://https://nouncil.wtf/)
        * [Nounish ](https://www.nounish.world/)
        * [Stoopid Buddy Stoodios](https://www.leagueofbuddies.com/) 
        * [Nouns Breakers](https://twitter.com/nounsbreakers) 
        * [The Nouns Square](https://tns.wtf/)
        * [Purple DAO](https://purple.construction/) 
        * [Rusutsu Ski Resort](https://rusutsu.com/en/) 
        * [Lil Nouns DAO](https://lilnouns.wtf/)
        * [Gnars DAO](https://gnars.wtf/)
        * [Foodnouns DAO](https://foodnouns.wtf)
        * [Nouns Amigos](https://twitter.com/NounsDAOAmigos)
        * [NounsBR](https://nounsbr.wtf/)
        * [MuchoLove](https://twitter.com/mucholovedr)
        * [Nouns Deli](https://twitter.com/NounsDeli)
        * [Nouns Coffee Shop](https://twitter.com/drewcoffman)
        * [Nouns Faire](https://twitter.com/NounsFair)
        * [Artist Program](https://artistprogram.org)




## "Loudest Community Campaign" ⌐◨-◨
![GO FOR (10)](https://hackmd.io/_uploads/H1pJuf_CT.png)



ALL communities of Web3 are invited to participate in the Loudest Community Campaign for multiple chances to win a Noggle Ring!

The Loudest Community Campaign will be running throughout all of Phase 1, while Noggle Rings are in production.

All individual wallets who register to win a Noggle Ring will also be registered for Launch Editions and required to participate at Phase 2 launch to claim.


## "The Honoraries"" ⌐◨-◨

![Honorary Games](https://hackmd.io/_uploads/SJEBRWbAa.png)


50 Noggle rings will be reserved for the honoraries initiative. These winners will be chosen over the course of Phase 1 and selections based on various factors including engagement, reach, and achievement metrics collected throughout the promotional phase. 


**The "Honoraries"**

    * 50 People
    * 25 Honorary Influencers
    * 25 Engagement Decided Honoraries


This game is inspired by the trending  project [Natives.wtf](https://natives.wtf//)


## Mint·A·Way ⌐◨-◨

![Heading (22)](https://hackmd.io/_uploads/BJh0N4zJC.gif)

Upon the end of Phase 1 and the opening of the Phase two sale, The first mints allowed will be for the promotional rings won by the community through what we call a "mintaway."  Winners will be announced at the time of launch, and required to claim at the time of the Phase 2 sale.

Shipping is covered and priced in with our proposal cost. All individuals who participated but did not win will automatically have their wallets in the allowlist to mint at original pricing.

### mint·a·wāy
/'mintəˌwāy/

    Informal
    noun
    1.a thing that is given free via a minting process,
      - often for promotional purposes.
    2.a thing that makes an inadvertent revelation.
      - "That drop was a serious Mint·A·Way!"
     

    * This may be the first use of the word Mint·A·Way in a web3 context, and now part
      of the Nounish lexicon, forever ⌐◨-◨ 
      

    * Free mint exclusively open to allow listed wallets who have won a spot through
    our Phase 1 Promotional Activations.  
    
    * Winning wallets of the Loudest Community, Honoraries game, Nounish builders,
    and CryptoJeweler community will be allowed to mint, register, and order their
    promotional rings completely free!



---
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# PHASE 2 - LAUNCH EDITION MINT ⌐◨-◨


To immediately continue with momentum from Phase 1, the Phase 2 public sale begins as soon as the Mint·A·Way is complete.



### What is offered during the Launch Edition mint?
---
## TIER 1 Stainless Steel
#### 1000 Stainless Steel Rings | $39.99 + Shipping


![The Noggle Ring](https://hackmd.io/_uploads/HJPwB2JRT.jpg)


Stainless steel is a hypoallergenic, high quality, and long lasting metal with durability. Stainless Noggle Rings will last for generations with proper care. 

    * Stainless Steel editions will have a Red Enamel Earpiece,
      White and Black Enamel Eyes
    * Finger sizes offered for Promotional Rings are fixed sizes 5,7,9, and 11
    * "Launch Edition" Emoji Stamp 🚀 exclusive to this launch
    * Free worldwide shipping will be offered on orders of $100 or more.  Buy one for you, a family member, and a friend!
    
---
## TIER 2 Premier Gold Editions

#### 14K Gold Edition - $1,750.00 - 30 Units


![LaunchEditions-2Piece-Banner-2.6-DOWNSIZED](https://hackmd.io/_uploads/rJPWSGLAp.jpg)
##### Funding and production for premier gold editions covered by CryptoJeweler 
 
Premier precious metals elevate the Noggle Ring Launch Editions with a limited edition option of 14K Yellow, White, or Rose Gold.  This tier is for a modern luxury feel while staying at an approachable price-point for fine jewelry.


    * Limited Edition of 30 Units
    * Made to order, with a 4-6 week production window
    * Offered in 3 different metal colors using 14k Gold
    * Black and White Enamel Eyes
    * Noggle & Co stamp on the inside of the band
    * "Launch Edition" Emoji Stamp 🚀
    * 10 enamel colors are offered for Noggle Earpiece
    * Finger sizes include size 4-12 (including quarter and half sizes)
    * Free Insured worldwide shipping included
---
## TIER 3 Premier Gold Editions

#### 18K Gold and Diamond Edition - $2,400.00 - 15 Units

![Noggle Ring Design3](https://hackmd.io/_uploads/H1_SP3J06.jpg)


Offered in 18k White, Yellow, or Rose Gold with VS Diamonds, these Premier Noggle Rings are heirlooms that will be the ultimate Noggle Ring Flex.  Only 15 units of this extremely limited edition will be offered. 

    
    * Limited Edition of 15 Units
    * Made to order, with a 4-6 week production window
    * Offered in 3 different metal colors using 18k Gold
    * 40 VS Quality Diamonds
    * Black and White Enamel Eyes
    * Noggle & Co. stamp on the inside of the band
    * "Launch Edition" Emoji Stamp 🚀
    * 10 Enamel colors are offered for Noggle Earpiece
    * Finger sizes include size 4-12 (including quarter and half sizes)
    * Free Insured worldwide shipping included


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## CC0 FOREVER ⌐◨-◨ 👇


![stl file screen grab](https://hackmd.io/_uploads/HJOSb-URa.png)


We believe in the power of cc0. Nouns are built on cc0. Sub-DAOs have been deployed because of cc0. Nouns traits have graced collections, with many more to come over time. 

CryptoJeweler will keep The Noggle Ring design cc0 forever.  All wallets who mint the Noggle Ring will receive a full 3D file package including .3dm, .stl, .fbx, .obj, .glb formats to use in any way. 





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# FURTHER PARTNERSHIP OPPORTUNITY ⌐◨-◨

![Base - Onchain Summer](https://hackmd.io/_uploads/B1JKBK0QR.jpg)

### **BASE - ONCHAIN SUMMER FEATURED LAUNCH**


Upon Approval, verbal approval has been given for CryptoJeweler and the Noggle ring to be featured in the Onchain Summer initiative as an innovative and exciting project that leverages technology powering the future of commerce.   




![Forbes Web3](https://hackmd.io/_uploads/H1yortRQ0.jpg)

### **FORBES WEB3**

CryptoJeweler is an active supporter and participant in Forbes entrance into web3. Forbes has expressed interest in supporting and promoting CryptoJeweler and its initiatives like the Noggle Ring upon approval, and we are looking forward to presenting an approved proposal to solidify this partnership.

![Coinbase Wallet](https://hackmd.io/_uploads/B1SGUKAQ0.jpg)

### **COINBASE & COINBASE WALLET**

The Noggle Ring launch will include features potentially promoted by Coinbase and Coinbase wallet during the Onchain summer campaign.  Upon approval, we will continue our conversation for a promotional partnership between Coinbase, CryptoJeweler, and the Noggle Ring launch.      

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# TEAM ⌐◨-◨

**Michael Ray - [**@CryptoJeweler**](https://twitter.com/cryptojeweler)**  Lead Designer / Production

- Founder: CryptoJeweler / AU3X
- https://www.cryptojeweler.io/
- Michael has designed for large scale fine jewelry manufacturers, celebrities, and fashion houses across the globe. He has collaborated and delivered products with some of the biggest names and projects in Web3 since entering the space as the CryptoJeweler in 2021, minting out the first ever generative NFT jewelry collection. 
- Michael sees the potential for the Noggle Ring to be a viral offering to the entire Web3 Ecosystem and a generationally worn product proliferating Nouns and it's mission well after launch.  


**Phygital** [@**phygital_Good**](https://x.com/Phygital_Good) - Management / Legal 

Intellectual Property and blockchain attorney. Serial entreprenuer. Blockchain founder.  
- Founder Phygital Enterprises
- Co-Founder AU3X
- Co-Founder of Sassy Labs (IP law onchain)
- Co-founder of real items (5 years phygital objects on chain. Preferred vendor to Vchain) 
- Founder of Portfolio Wars (PVP social and token data aggregation L2 layer) 
- Founder of IPfi (Solving Web3 IP monetization) 
- Partner and host at Mobi Media (3-5k active listeners) 


**Aaron Guyett** [**@GuyettAaron**](https://x.com/GuyettAaron) Developer / Back End
- Aaron is a previous founder of a gamified mentoring platform where he raised and acquired 5,000 users. After that, he built a Web3 loyalty platform for hundreds of creators. Previously, he was at AWS and then Encore Capital where he ran a 5,000-person organization's risk and compliance team. He also taught AWS and software engineering at University in California. He has been leading development teams for about 11 years.  He has been a consultant for Nike, Spacestation.com, and Gala.

- Aaron is currently building a web3 travel rewards network, mintpass.com, and has built some other very successful projects, all while being fully doxed. He worked on infrastructure for the Klaytn Foundation and launched the first NFT collection on Klaytn to be verified on Opensea (minting out in 8 seconds). He then build QuarterMachine.io's physical vending machine that crushed at Veecon '22. He ran a game studio funded by building projects called Unnamed.gg and has segued into building clementinesnightmare.io with the folks at Petrol Advertising. In his youth, he played video games professionally. 

Some other projects he's built/launched include:
- [**Mighty Labs**](https://mightylabs.io)
- [**Remix Club**](https://remixclub.io)
- [**Fantasy Friends**](https://fantasyfriends.xyz)
- [**Seedstartergrowth**](https://seedstartergrowth.com)

 

**VECTORVAULT** - [**@VECTORVAULT**](https://x.com/vectorvault) Graphic Design / Packaging / Front End

Adam Jarvis (aka. Vectorvault) https://linktr.ee/vectorvault

Natalie Jarvis (aka. NFT Nat) https://linktr.ee/nft_nat

- Juggernaut Illustration and Design Inc. is a husband and wife creative team from Toronto. Established in 1993, their unique approach to customer service and their ability to hit deadlines effectively has earned them a reputation of success. 
- They have built a diverse portfolio of work for brands like **Miller Genuine Draft, BMW M, East Continental Gems and Ubisoft**. Including the creation of several one of a kind collectables for **Canadian Tire, Marvel** and international soul superstar **Omar**. 
From packaging to marketing to branding and everything in between, Juggernaut is a secret weapon for some of North America’s leading companies on the blockchain and beyond.




**Studio Paiman** - [**@StudioPaiman**](https://x.com/studiopaiman)  Advisor / Partnerships
- Co Founder / Advisor - [**SearchLight**](https://www.searchlight.art/)
- Advisor  [**@Forbes Web3**](https://x.com/ForbesWeb3) [**@TIMEPieces**](https://x.com/TIMEPieces) [**@SuperchiefNFT**](https://x.com/SuperchiefNFT)
-  Artist, Curator, Collector, Investor, Advisor


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# MULTI-SIG ⌐◨-◨

A multi-sig will be utilized to hold and release fund requirements described herein. Wallet will require 2/3 signatures to transact.

**The Noggle Ring Project Multi-Sig Wallet Address:** 0x6836254cCE06E7CeE533362305856b831d685D73

**Wallet Signatures:**

* Michael Ray - 0x1c29Fed7470938f31d21eaCcB89Ecea1D779684F
* Phygital - 0x3233b8c1f910aA48DefC7615717aF97c49Dcb059
* Aaron - 0x553001415590223eAa5ef71da3E137Ac7EfdF1e9

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# TRANSACTIONS ⌐◨-◨

* 68K USDC
* One time proposal executed transaction to project multi-sig


![Untitled_video_-_Made_with_Clipchamp_6](https://hackmd.io/_uploads/r1jEcW-Ap.gif)

Outcome: DEFEATED