# Nouns House #1 - Tokyo, Jpn

## **v3 updated on 11/05/2023**

This proposal serves as an alternative to Proposal Candidate **["Nouns House DAO"](https://nouns.wtf/candidates/0x1bde33dbc5c2ac7109c4a7ecf0d0a0a6cd6f57cc--nouns-house-dao)**, offering a **phased approach to establishing a new Nounish subDAO called Nouns House DAO**. It outlines the first steps which includes creating the first Nouns House and mobile app. As a second step, we plan to submit follow-up proposal by Feburary 2024 to transfer initial funding to the DAO treasury followed by successful execution of this proposal.

**We have already established the Nouns House DAO multi-sig [treasury](https://etherscan.io/address/0x0BC7181dc3863932F9b375bC348fe4A421B8003A), and all of the funding from this and future proposal will be going to the treasury.**

***

## TL;DR

Hello! I am **[tenichiliu.eth](https://etherscan.io/address/tenichiliu.eth)**, co-founder of Enabler DAO (**[Instagram](https://www.instagram.com/enabler.fun/)**, **[Twitter](https://twitter.com/enablerofficial)**, **[Website](https://enablerdao.com/)**). Our decentralized autonomous organization (DAO) focuses on gathering, utilizing, managing, and improving idle assets like unused houses and cars within communities worldwide. My fellow co-founder at Enabler DAO, **[yukihamada.eth](https://etherscan.io/address/yukihamada.eth)**, is a holder of **[Noun 312](https://nouns.wtf/noun/312)**, and we believe in the power and potential of NounsDAO just as you do.

We are proposing a funding of **47,600 USDC** to give a Nounish makeover to a vacation rental property in Tokyo, Japan, valued over $1,000,000 USD. We intend to create “Nouns House #1” with this funding. Our property has already completed interior and exterior renovations; **all of the funding will be used for the Nounish makeover, and development of the mobile app.**

Beyond just providing the property for Nouns House #1, **we will contribute 10% of the profits made from Nouns House #1 to the Nouns House DAO treasury for the first 5 years**. For future Nouns Houses real estates that are funded by the treasury, 100% of the profits will be returned to the treasury.

In alignment with NounsDAO’s CC0 philosophy, we will make all software and hardware implemented in this project open source. Furthermore, we plan to collaborate with the Nouns projects that are active in Japan such as **[pNouns](https://pnouns.wtf/en/)** (**[Noun 553](https://nouns.wtf/noun/553)**, **[Noun 556](https://nouns.wtf/noun/556)**) for events and promotions.

**The diverse industry experience of our team will significantly contribute to the success of this project.** **[yukihamada.eth](https://etherscan.io/address/yukihamada.eth)** is a former executive CPO at Mercari, **[yukill.eth](https://etherscan.io/address/yukill.eth)** is a former CEO at ZOZO Technologies, **[Jiro](https://twitter.com/jiroisagame)** is a former YouTuber with 1.3 million subscribers, and I, **[tenichiliu.eth](https://etherscan.io/address/tenichiliu.eth)**, am a former engineer from Amazon Seattle.

This proposal was inspired by **[Nouns Deli](https://twitter.com/NounsDeli)**’s proposal (**[Proposal 254](https://nouns.wtf/vote/254)**, approved on 03/09/2023). Our next step is to establish a Nounish subDAO, called “Nouns House DAO”. Similar to the **[Nouns Builder Protocol](https://nouns.build/)** (**[Proposal 167](https://nouns.wtf/vote/167)**, approved on 11/12/2022), we aim to create a subDAO inheriting NounsDAO’s auction, treasury, and governance system. In the follow-up proposal, we plan to request initial funding for Nouns House DAO treasury, in order to create Nouns House #2 and subsequent Nouns Houses based on community decisions governed by the DAO.

## 1.  Nouns House DAO ⌐◧-◧

Nouns House #1 created through this proposal will serve as the first Nouns House governed by Nouns House DAO. Following the successful execution of this proposal, we will submit a follow-up proposal to transfer initial funding to the Nouns House DAO treasury. This initial funding will be substantial enough to secure the purchase of the second Nouns House. The exact amount, along with detailed plans and specific property information, will be disclosed in this follow-up proposal. We believe that having initial funding in the treasury will create strong momentum for this new Nounish DAO.

Our goal is to establish Nouns Houses in major cities globally, allowing individuals to experience Nouns art and culture. Additionally, we aim to **operate this as a profitable venture**, positioning Nouns House DAO as the pioneering Nounish subDAO that introduces a **3rd revenue pillar for the treasury, complementing the NFT auctioning and ETH staking.**

Nouns House DAO will oversee the operation and financial management of all Nouns Houses. **As a testament to our commitment, we will contribute 10% of the profits from Nouns House #1 to treasury for the first 5 years.** For all subsequent real estates that are funded by the Nouns House DAO treasury, 100% of the profits will be directed back to the treasury.

![Bedroom](https://drive.google.com/uc?export=view&id=1W23f_T6aANo9mXh9-lUu3bypKSzU12M4)

## 2. Enabler DAO / Core Team ⌐◧-◧

Enabler DAO is a asset sharing community that aims to facilitate easy sharing of large assets like houses and cars by leveraging blockchain and AI technology. As of November 2023, we operate 10 properties across 5 locations (Tokyo, Kyoto, Atami, Teshikaga, and Honolulu) in Japan and the United States. These properties are monetized through asset sharing within the community as well as through Online Travel Agencies (OTAs) such as Airbnb and Booking.com. Below are some of our properties and links to OTAs.

🇯🇵 [**WHITE HOUSE Atami**](https://airbnb.com/h/white-house-atami
) - Shizuoka, Japan
🇯🇵 [**MACHIYA Kyoto**](https://www.kyoto-machiya-inn.com/accommodations/hanatoki/
) - Kyoto, Japan
🇯🇵 [**THE NEST Teshikaga**](https://airbnb.com/h/the-nest-teshikaga) - Hokkaido, Japan
🇺🇸 [**BEACH HOUSE Honolulu**](https://airbnb.com/h/beach-house-honolulu-annex) - Hawaii, USA

![Properties](https://drive.google.com/uc?export=view&id=1C5UfxmK62s98QryMGZ_SoTIpED1fTUru)

The 4 founders of Enabler DAO are **[yukihamada.eth](https://etherscan.io/address/yukihamada.eth)** (**[Noun 312](https://nouns.wtf/noun/312)**), former executive CPO of Mercari; **[yukill.eth](https://etherscan.io/address/yukill.eth)**, former CEO at ZOZO Technologies & fund manager for MZ Web3 Fund; **[Jiro](https://twitter.com/jiroisagame)**, former YouTuber “Charisma Brothers” with 1.3 million subscribers & managing partner at iFund; and **[tenichiliu.eth](https://etherscan.io/address/tenichiliu.eth)**, a trilingual former Amazon HQ engineer with 5-years of experience. 

Enabler DAO was founded in October 2021, and we currently operate with about 10 DAO members. We have been operating highly successful and profitable vacation rental properties in multiple locations (10~20% annual ROI), and bring expertise in both rental operations and property management. Moreover, our diverse team brings a wide range of business and product development experience, combined with our strong track record, **I believe we are in a unique position to be successful at running the first Nouns House.**

## **3. Nounish Makeover ⌐◧-◧**

We plan to transform our property in Aoyama, an upscale district in Tokyo, into "Nouns House #1," with a Nounish makeover filled with art and goodies. 

![Living Room](https://drive.google.com/uc?export=view&id=1bwo_xZOKns30glLVRyeoQ7ROKojrQkIE)

Aoyama is a hub of designer boutiques, art galleries, cafes, and shopping districts. It's not only a attracts for affluent individuals but also a popular tourist destination. Given the area's reputation and successful track record of our nearby properties, **we anticipate strong demand for high-end vacation rental property in Aoyama.**

![Sauna](https://drive.google.com/uc?export=view&id=1kabDge7tB6HDlZqn1fYccFdnsMt0-AdX)

In recent years, there has been a “sauna boom” in Japan. The number of sauna enthusiasts has been increasing due to heightened health consciousness and the proliferation of sauna facilities. In fact, the number of sauna users in Japan has increased by more than one million in the past year, and high-end sauna facilities in Tokyo are extremely popular. **We believe that Nouns House #1 will become widely popular within the sauna communities and beyond.**

![Bath](https://drive.google.com/uc?export=view&id=190MOtkZF68sFwLUJzwbxoO4hNEtKDfch)

The artwork used for interior and exterior of Nouns House #1 will be directed by [amiyoko.eth](https://etherscan.io/address/amiyoko.eth) who have contributed many artwork to various Nouns projects such as NounsDAO Anniversary Art 2023 and Sushi Nouns.

![Exterior](https://drive.google.com/uc?export=view&id=1bESaiRK3zLewixG-8MvEEq9HgIhnkbqc)

The 1st floor is the sauna area, the 2nd floor features a living-dining-kitchen area, and the 3rd floor will be an office space and a bedroom. We aim to infuse each floor with Nounish elements while maintaining a sense of luxury in the interior design.

![Chill](https://drive.google.com/uc?export=view&id=1CvxZml-3RPmPaHxNUzN7yUE2DKu-wLyU)

## 4. Marketing Efforts **⌐◧-◧**

To amplify the presence of Nouns House #1, **we will be forming a strategic partnership with a popular Japanese YouTuber group, [EvisJap](https://youtube.com/@EvisJap?si=6Oi6Ll6fIzis70ib).** With a subscriber base of 630,000, primarily young adults, they are known for their energetic travel blogs and lively social gatherings that resonate with the adventurous spirit of youth.

During the weekdays, EvisJap will be utilizing Nouns House #1 as their recording studio, bringing a creative buzz to the space while providing regular exposure of Nouns to a broad audience through their videos. On weekends, Nouns House #1 will transform into an luxury private sauna. This dual-use approach optimizes the utility of the property, and exemplifies the innovative and adaptive spirit of the Nouns.

This collaboration, born from our unique relationship with EbisJap, is a synergy that offers exposure to Nouns House without direct marketing efforts. The value of this organic promotion is an example of the unique contribution that our team brings to the Nouns community.

## **5. Mobile App ⌐◧-◧**

**We will develop a mobile app for facilitating reservations and assigning maintenance work for Nouns House DAO**. This app will be powered by open-source framework called **[Skeet](https://skeet.dev/en/)** which seamlessly integrates with Google Cloud Platform and Firebase, making it easier to develop serverless full-stack applications. 

It's worth noting that both Enabler and **[El Soul Labo](https://labo.elsoul.nl/en/)**, the team behind Skeet, received equity funding from **[East Ventures](https://east.vc/)**, one of the biggest venture capital fund in Asia. With the cutting edge Skeet framework and the invaluable support from the creator of Skeet, we can efficiently develop this app with just one engineer on our end.

The app will integrate with existing tools that offers API such as **[Beds24](https://beds24.com/)** for inventory management, **[Sesame Smart Lock](https://jp.candyhouse.co/)** for automatically issuing one-time guest keys, and **[Stripe](https://stripe.com/en-jp)** for fiat payment processing. In the interim, before our app release, we'll use **[LINE](https://line.me/en/)** and **[LINE Marketplace](https://line-marketplace.com/jp/app)** apps for chat-based reservation.

Furthermore, we will incorporate web3 capabilities such as token-gating and cryptocurrency payment into the app. We plan to offer special coupons and priority reservations to Nouns House NFT holders, and allow payments in major cryptocurrencies.

## **6. Utility Token ⌐◧-◧**

We plan to introduce a utility token which will be used for accessing Nouns House and can be earned through completing maintenance gigs listed in the app. **We envision some members of the Nouns House DAO to work maintenance gigs in order to earn the utility token.** We plan to use Solana chain for the token for 3 reasons: near-zero gas fees, rapid execution, and its integration with the user-friendly multi-chain wallet called Phantom. Enabler DAO has already been experimenting with Solana based utility token called [**EBR**](https://solscan.io/token/E1JxwaWRd8nw8vDdWMdqwdbXGBshqDcnTcinHzNMqg2Y) (available on [**Orca DEX**](https://v1.orca.so/liquidity/browse?tokenMint=E1JxwaWRd8nw8vDdWMdqwdbXGBshqDcnTcinHzNMqg2Y)) and have experience in this realm.

## **7. Roadmap ⌐◧-◧**

We will begin the Nounish makeover and the development of mobile app, immediately following the approval of this proposal. In January 2024, we plan to pre-open Nouns House #1, followed by grand opening in February. Beta version of mobile app will be released in March, followed by production release in April. We will submit submit a follow-up proposal by Feburary 2024 to transfer initial funding for the DAO treasury followed by successful execution of this proposal.

![Roadmap](https://drive.google.com/uc?export=view&id=1xkl6xzFYEi-rAtpjmnARWpc34Pj_Dlh4)

## **8. Budget ⌐◧-◧**

We are proposing **47,600 USDC funding for creating Nouns House #1 and to kick start the software infrastructure development for Nouns House DAO.** The Nounish makeover will cost $17,000, and the development of the mobile app will cost $30,600. All work will commence immediately upon the approval of the proposal.

**Nouns House #1 Nounish Makeover: $17,000**
- "Nounish" Exterior Wall Art: $6,000
- "Nounish" Interior Art: $8,000
- "Nounish" Goodies: $3,000

**Mobile App (6-month development): $30,600**
- Founding Engineer: $5,000/month
- [Skeet](https://skeet.dev/en/) (Enterprise Support): $100/month

## **9. Community Benefits ⌐◧-◧**

This proposal aims to **expand the Nouns community by creating the first "Nouns House", a network of properties where people can experience Nouns art and culture in major cities worldwide.**

In the next step, we will propose to transfer initial funding for Nouns House DAO treasury. This new Nounish subDAO will own Real World Asset (RWA) and operate them as a profit-making business. RWA is an area where the web3 industry is still struggling, and this new venture has the potential to significantly advance the industry on this front.

Nouns House NFT holders will be offered special perks such as discounted rates and priority access to Nouns Houses via token gating. Additionally, upon the funding of the Nouns House DAO treasury in our next proposal, **existing Nouns NFT holders can apply for Nouns House NFT airdrop by a pre-determined date**. This airdrop is optional and provides an opportunity for existing NounsDAO members to participate in the governance for Nouns House DAO without having to bid in the auction.

## **10. CC0 ⌐◧-◧**

We believe, Nouns House’s CC0 culture will bring innovation to the real estate industry. While real estate design and architecture are generally not open-source, we will make all of these publicly available through our CC0 library. CC0 approach will also have a large impact on the vacation rental industry. **By providing tools to help achieve efficient operations, we will accelerate the automation and digital transformation of the vacation rental industry.** The interest and attention that this CC0 model will generate within these industries will serve as the ideal platform for spreading the culture and values of Nouns.

## **11. Risks & Considerations ⌐◧-◧**

We are enthusiastic members of the Nouns community and, as Noun owner, strongly resonate with the vision of Nouns. **We believe that the Nouns model holds innovative power in asset management and vacation rental fields.** This decentralized, community-led governance model has the potential to offer new approaches in asset sharing and feels like the ideal way to manage assets in a decentralized manner. On the other hand, there are some risks considered in achieving the vision of this project:

1. **Regulatory Risk**: Operating within a decentralized framework could potentially make the project subject to regulations. Compliance with local laws is crucial.
2. **Technical Risk**: The integration of blockchain technology with physical assets like real estate presents several challenges. The implementation of smart contracts to manage the property must be executed flawlessly.
3. **Community Engagement**: The strength of a DAO lies in its community. For long-term success, it's important to maintain community engagement and participation in governance.

By acknowledging these risks and proactively addressing them, we aim for the success of the Nouns House project.

Outcome: DEFEATED