# Nouns Merchandise Development Project: "a noun thing"

![](https://i.imgur.com/hGFCA2n.png)
![](https://i.imgur.com/xOcWgff.png)
![](https://i.imgur.com/IIAg8ki.png)

Hello, I am [amiyoko](https://warpcast.com/amiyoko). As an enthusiastic member of the Nouns community, I have been involved in merchandise production for the past two years, alongside creating traits for the Nouns collection.

In this proposal, I will introduce the "a noun thing" project.

By fusing traditional Japanese craftsmanship with Nouns' innovative concept, we aim to create unique and attractive products. Through this initiative, we hope to demonstrate our respect for artisans and designers, express the true value of the Nouns brand, and contribute to the sustainable development of the community.

We sincerely request your support and cooperation.

![](https://i.imgur.com/5sljZT9.png)

The "a noun thing" project aims to achieve the following objectives:

1. Develop high-quality merchandise with sufficient time and establish an efficient production system that meets community demands   
2. Expand the lineup of items to increase merchandise options for various communities   
3. Develop unique goods that fuse traditional Japanese craftsmanship with Nouns' innovative worldview   
4. Embody the Nouns worldview more strongly through products that are "delightful to receive" and "long-lasting"   
5. Express the true value of the Nouns brand and strengthen community cohesion through our respect for artisans and designers 

![](https://i.imgur.com/D8gXHGR.png)
![](https://i.imgur.com/WWO6M5k.png)

To meet the demands of the Nouns community and expectations for high-quality merchandise, we propose launching a new brand called "a noun thing". This brand encompasses high-quality merchandise that embodies the Nouns worldview. Over the four months from September to December 2024, we will improve items and develop new colors, aiming to establish a production system that can respond to various community needs. This includes utilization at events from 2025 onwards, sales in physical stores, and incorporation of merchandise as part of styling in Nounish media.

Furthermore, we aim to be more than just a merchandise production company; we strive to be a brand that maximally respects traditional Japanese craftsmanship and Web3's innovative design. We believe that a brand's value lies not in how much it is respected, but in how much it respects others. Through "a noun thing", we will celebrate the skills and creativity of artisans and designers, and share their expertise and passion with the world. This attitude will form the core of our brand and embody the values of the Nouns community.

![](https://i.imgur.com/fnfmkUm.png)

An effective distribution strategy is essential for the success of "a noun thing". We have developed the following plan, considering both the current sample stage and future mass production stage:

1. Sample (Small Lot) Stage:
   - Main distribution targets: Key members of the Nouns community, event participants, collaborative partners   
   - Feedback collection: Gathering user experience and improvement points through social media  
2. Future Mass Production Stage (Overview):
   - Offline Sales: Nouns-related events, carefully selected physical stores   
   - Online Sales:Online Sales: Collaborate and cooperate with the seller Benjamin Latsko (latsko.eth) to realize pre-orders on the online sales [butter.wtf](https://butter.wtf/) 
   - International Expansion: Efficient international shipping will be realized by utilizing already registered, reliable logistics partners  
3. Common Strategy:
   - Target: Nouns community members, Web3 enthusiasts, Japanese culture fans   
   - Marketing:
     ・ Sharing product stories through social media
     ・ Encouraging feedback and experience sharing from sample recipients   
   - Evaluation: Regular collection of feedback and reflection on product improvements  

Through this strategy, we aim to effectively evaluate products at the sample stage and build a sustainable distribution model for the future. In particular, by leveraging established logistics partnerships, we can minimize potential challenges in international shipping. Detailed plans for the mass production stage will be formulated and proposed separately based on the evaluation results of the samples.

![](https://i.imgur.com/FfFm81j.png)

In the recent [nouns retro round](https://rounds.wtf/nouns-retro/stats) , we presented a portfolio of diverse merchandise we have produced. As a result, our wide range of production activities and the high quality of the goods were highly evaluated, earning us a reward of 0.6448 ETH. Furthermore, we were honored to achieve first place in the rankings.

![](https://i.imgur.com/bXSZj39.gif)

The community has responded favorably to the quality and design of our merchandise. Notably, in addition to inquiries about individual purchases, there were also voices hoping to utilize the items at events. This feedback became the catalyst for conceptualizing this proposal.

The warm support and constructive opinions from the community members have been a great encouragement for our creative activities. Drawing strength from these responses, we have renewed our determination to push forward with the development of even more attractive and valuable merchandise.

[patch](https://warpcast.com/amiyoko/0xc80e79c2) , [whistle](https://warpcast.com/amiyoko/0xebe6c985) , [lenticular sticker](https://warpcast.com/amiyoko/0x20fb2a7d) ,  [T-shirt & socks](https://warpcast.com/amiyoko/0xe3d3d3e6) ,  [tenugui](https://warpcast.com/amiyoko/0x8347787d)

![](https://i.imgur.com/U4sSvwp.png)
![](https://i.imgur.com/O4u5b6G.gif)
![](https://i.imgur.com/50g2uqt.png)

The initial lineup of "a noun thing" is as follows:

### 1. Patches (New color development, addition of characters to packaging)

![](https://i.imgur.com/IX15Ck2.png)

- Features: Unique texture and durability using traditional  [Echizen weaving](https://x.com/akihisa_matsu/status/1648133462828941312)  techniques   
- Size: Compact design of 2.1 cm x 5.6 cm   
- Material: Uses recycled PET bottles, environmentally conscious   
- Adhesion method: Comes with strong adhesive, can also be ironed on, and withstands washing   
- Design: Same design on both sides, compatible with transparent materials 

### 2. Lenticular Stickers (Development of additional characters)

![](https://i.imgur.com/ZykW5C8.gif)

- Features: Stickers with dynamic, three-dimensional visual effects   
- Size: 5cm × 5cm   
- Design: Planning to develop 5 new characters reflecting the Nouns worldview   
- Technology: Adopts the latest lenticular printing technology 

### 3. Whistles (New color development)

![](https://i.imgur.com/g6MjYwE.gif)

- Features: Co-produced with [effe](https://effesabae.com/), an eyewear factory in Sabae   
- Size: 2.6cm × 6.3cm   
- Material: Uses Italian eyewear frame material (cellulose acetate)   
- Design: 1cm thick, lightweight design suitable for everyday carry   
- Functionality: Capable of effective use in emergencies with [high-frequency sound](https://www.instagram.com/reel/CX0LF1dp1bs/?igsh=MWc4ODJtYmQ4ZXZpaA%3D%3D)  generation   
- Durability: Water-resistant and can be used immediately after submersion 

### 4. Long Sleeve T-shirts (New development)

![](https://i.imgur.com/IsgXIzt.gif)

- Material: Uses high-quality cotton fabric for the body   
- Processing: Achieves unique texture through high-quality dyeing, printing, and washing processes   
- Design: Planning to develop 5 designs reflecting the Nouns worldview   
- Features: Can enjoy the aging process through dyeing and washing treatments 

### 5. Tenugui (Hand Towels) (New development)

![](https://i.imgur.com/rBB4hxx.png)

- Manufacturing method: Traditional hand-dyeing technique (enables identical designs on both sides)   
- Material: Uses 100% high-quality cotton   
- Design: Planning to develop 5 designs with Nouns motifs   
- Features: A traditional Japanese item with multiple uses 

![](https://i.imgur.com/heGY4mk.png)

The main development points and specific goals for each item are as follows:

### 1. Patches

![](https://i.imgur.com/MLG0zd0.png)

Development point: Development of new colors for patches and package designs
Specific goals:

- Develop 5 new colors for patches and produce 100 samples of each color, totaling 500 samples   
- Devise several new package designs utilizing Nouns characters   
- Create new value and demand possibilities through the development of limited products for events and physical stores 

### 2. Lenticular Stickers

![](https://i.imgur.com/hM7VVFW.png)

  Development point: Select multiple new characters to create added value
  Specific goals:

- Select 5 new characters and produce 100 samples of each   
- Consider new ways to utilize the stickers   
- Devise a mechanism to enjoy the surprise of not knowing which sticker is inside an opaque bag, enhancing collectibility 

### 3. Whistles

![](https://i.imgur.com/5T2N1r4.png)

Development point: Develop new colors and consider cost reduction
Specific goals:

- Develop 2 new colors and produce 30 samples of each, along with 60 straps   
- Review the production process and explore possibilities for improving efficiency   
- Reduce manufacturing costs by 10% compared to the current model 

### 4. Long Sleeve T-shirts

![](https://i.imgur.com/kMnb6Ln.png)

Development point: Achieve high-quality dyeing, printing, and washing processes
Specific goals:

- Use high-quality cotton fabric bodies and produce 2 samples each of 5 design variations   
- Test fabric stretch due to dyeing and washing processes   
- Test print colors and textures   
- Test color textures resulting from dyeing and washing processes 

### 5. Tenugui (Hand Towels)

![](https://i.imgur.com/5fEjMey.png)

Development point: Traditional dyeing technique (hand-dyeing)
Specific goals:

- Develop 5 designs with Nouns motifs and produce 10 samples of each   
- Create five unique designs that combine traditional hand-dyeing techniques with the modern aesthetics of Nouns   
- Compile diverse usage examples for tenugui and create content that can be proposed along with the product 

### Overall goals:

- Establish a highly unique product line by realizing the fusion of Japanese traditional techniques and the Nouns worldview in all items   
- Collect feedback from the community at least twice during the development process and reflect it in designs and functions   
- Complete sample production of all items by the end of December 2024 and prepare for event sales and limited sales in physical stores in 2025 

![](https://i.imgur.com/UhDW2qD.png)

While this proposal focuses on the sample development stage, we are also envisioning the long-term potential of the project.

- Sample Evaluation: We will carefully analyze feedback from the community to improve products and assess demand.   
- Phased Approach: This proposal represents the first phase. If the sample evaluation is positive and sufficient demand is anticipated based on purchase intention surveys and pre-order numbers, we plan to submit a follow-up proposal including mass production and comprehensive marketing strategies.   
- Flexible Planning: We will adjust our product line and expansion plans flexibly in response to community reactions and market conditions. 

For the second phase and beyond, we plan to develop items that further integrate the Nouns worldview into daily life. Specifically, we are considering products that fuse functionality with Nouns' unique aesthetics, such as hats inspired by Cones and Wizard Hats, semi-transparent tote bags inspired by the "Void" concept, and bath towels themed around "Abstract".

Additionally, we are exploring collaborations with Japanese fashion brands. Through these partnerships, we aim to combine Japan's refined design sensibility with Nouns' innovative worldview, creating product lines that appeal to a broader audience.

Through these new developments, we aim to grow and evolve the "a noun thing" brand while expanding the global influence of the Nouns community. Detailed plans will be formulated in future proposals, based on the outcomes of this initial project.

![](https://i.imgur.com/VBYdHNT.png)

The following budget is necessary to realize this project:

| Item                          | Details                                | Amount (USDC)   |
| ----------------------------- | -------------------------------------- | --------------- |
| Total                         |                                        | 21,094          |
| ----------------------        | -------------------------------------- | --------------- |
| Breakdown:                    |                                        |                 |
| Sample Development            | Subtotal                               | 8,052           |
| - Patches                     | Mold fee, 5 colors × 100 pieces        | 2,770           |
| - Stickers                    | 5 types × 100 pieces                   | 428             |
| - Whistles                    | 2 colors × 30 pieces, 60 straps        | 2,525           |
| - Long Sleeve T-shirts        | Print fee × 15, Body dyeing 10 pieces  | 1,704           |
| - Tenugui                     | 5 types × 10 pieces                    | 625             |
| Direction Fee                 | 4 months                               | 8,235           |
| Design Fee                    |                                        | 4,120           |
| Sample Shipping & Contingency |                                        | 687             |

This budget has been carefully estimated to ensure high-quality product development and smooth project operation. Out of the total 21,094 USDC, we have allocated 8,052 USDC for sample development, 8,235 USDC for 4 months of direction fees, 4,120 USDC for design fees, and 687 USDC for sample shipping and contingency. The detailed breakdown of each item clarifies the use of funds. Sample shipping costs include expenses for sending developed samples to community members and stakeholders, while the contingency fund is set to address unexpected situations and minor additional expenditures.

![](https://i.imgur.com/GBYx92J.png)

This project will be implemented over a 4-month period from September to December 2024.

1. Project Initiation (1st week of September 2024)
   - Submission of project proposal and DAO approval  
2. Development (2nd week of September - 1st week of November 2024)
   - Simultaneous development of 5 items and creation of prototypes  
3. Quality Assurance and Pricing (2nd week - 4th week of November 2024)
   - Final product confirmation, quality checks, and durability tests   
   - Production of initial lots and setting of sales prices  
4. Community Feedback (1st week - 2nd week of December 2024)
   - Presentation of samples and collection of feedback  
5. Product Finalization (3rd week - 4th week of December 2024)
   - Product improvements based on feedback and final decisions   
   - Establishment of mass production system and planning for future events  

We will efficiently progress through each phase to achieve high-quality product development and improvement.

![](https://i.imgur.com/cZegUdF.png)

This project is a unique initiative that fuses traditional Japanese craftsmanship with Nouns' innovative worldview. We believe that through high-quality products, we can spread the appeal of Nouns and deepen the bonds within the community.

Through "a noun thing", we aim to continuously pursue our unique value proposition of fusing Nouns' innovation with Japanese traditional craftsmanship, bringing additional diversity and cultural depth to the already global Nouns community.

We humbly request your support and cooperation.

![](https://i.imgur.com/o8u7lhl.png)

Outcome: CANCELLED