# Who controls culture? A nouns-powered satirical theatre production celebrating Molière

![jHa2tRvl](https://hackmd.io/_uploads/r1QKkzckle.jpg)

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## 🧩 Background and Challenge

We are 2Lång, a beloved theatre in Gothenburg Sweden, with over **15,000 visitors** annually. We make satirical, comedic productions and have built a strong, engaged community on-stage and online, with an additional **10,000 followers** on social media.

**Challenge** Despite our popularity and positive influence, we've **never received public funding**. Time and again, we’ve been met with feedback like: *Someone has to leave our list for us to support new initiatives."* or *"Just wasn't want we were after this year, try again next year"*... For 13 years! 

- The culture funding grant is a critical "make or break" for most theatres, yet **a small cultural elite decides**  on the entire regions funding, in a process that lacks transparency.   
- The outdated and unfair approach limits cultural diversity. **We had enough and want to show the world that it's time for a new approach.** 

## 🧠 Idea Overview

**To produce The Complete Works of Molière – Nouns Edition**

🎥**This 2-min video explain our idea best:**    

👉👉    [https://www.youtube.com/shorts/h5cvlkVQHGo](https://www.youtube.com/shorts/h5cvlkVQHGo)    👈👈    

A rule-breaking play where classical theatre merges with meme culture and DAO-funded storytelling, blending fiction with reality and stitching together the past and the present.  

This meta-performance has multiple layers: 

- It's a comic portrait of Molière, the 17th-century satire master, famous for exposing hypocrisy in society and poking the French elite.  
- At the same time, it tells the true story of our theatre, denied public funding and saved by a decentralized community.  
- It will also showcase the power of community-driven funding, made real by Nouns community. 

We promise a chaotic, funny, and completely unique show that will also leave the audience with a bigger question: *"Who controls culture?"* The perfect way to celebrate Molière’s legacy of critique and reform!

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## 🎯 Goal

1. **Live performances for 7,000 people** over 3 years (based on data from our past shows)  
2. **Social media campaign** to challenge funding models
   Reach **15,000 people** through or own social media channels. Promoting Nouns as an alternative to traditional cultural funding.  
3. Broaden reach through **media and public engagement** Engage **10,000 people** via news-& radio appearances, public events, and business/community interactions. 

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## 🛠 Team

Lead by: Kerstin Team: Magnus, Maja, Tobias and Johan. Production will feature the same producer and cast from our most recent show, brining continuity, chemistry and proven talent to the stage. 

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## 📅 Funding and Execution

**What Is Our Ask?:**  We’re seeking **$40,000** to cover core production costs: scriptwriting, stage design, actor- & producer salaries, marketing, costumes, and travel. Cost beyond this will be covered by the theatre.

**Why Will This Work?**  

We’re an **experienced, established theatre** with a track record of bold, successful productions. This show **builds on our hit “Complete Works of William Shakespeare”, seen by over 5,000 people** locally and now touring Sweden to audience acclaim. Production will feature the same producer and cast from our most recent show, bringing continuity, chemistry, and proven talent to the stage. Our community is ready and eager for what’s next.

**Timeline:**

![IxBNPJtl](https://hackmd.io/_uploads/S12kkTwJge.jpg)

| Stage:               | Key Activitites                                                                                                                                                                                                                              |
| -------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Production           | Script writing, creative development, rehersals, costumes and stage design                                                                                                                                                                   |
| Marketing            | Bold social media campaign highlighting the flawed cultural funding system and showcasing nouns. Satirical videos and behind the scene content. We have 10.000 followers and will also leverage local newspapers, radio and business events. |
| Performance & Impact | <small> Live performance for 7000 people (based on data from current show). 2 years performing at own venue and 1 year on tour. Leveraging relationsships with teater around Sweden that we built with current tour.                         |

## 🧠 Value for Nouns Community?

We’re confident this show will be something very special, but we’re also committed to bringing value back to the Nouns community. We anticipate strong interest both on and off stage, generating great exposure for the Nouns community over a long period. We think we could bring uptp **850 new members** on discord and **265 new active members.**

**How did we get to this?**

- **140 people generated from watching live performance**  <small> Audience reach: 7000 people (based on data from our current show). Estimating 40% reads pree-show material, that 20% scan post-show QR codes, that 5% joins discord and that 2% becomes active members. </small>  
- **250 people from Marketing and Debate Campaign** <small>Reach: 25000 people 
  - 15,000 via own social media (Based on 10,000 followers with continuous posts over 3 years and \~50% additional organic reach through shares, tags, and reposts)  
  - 10,000 via local media & events (Reach through local radio, newspapers, and business events)  
  - Estimating that 2% joins discord, that 1% becomes active members. </small>  

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## 🧪 More about us

2Lång was founded in 2013 and is located in central Gothenburg, Sweden. In addition to our productions, we offer acting- and improv courses to 500 participants annually. We also operate a resturant and bar. 

We are 5 founders, Johan, Kerstin, Magnus, Maja and Tobias. We come from different backgrounds but jointly shares the passion for creating inclusive and entertaining culture free of prestige. We are happy when we can make people play, laugh and connect.  Check out our website here: [www.2lang.se](http://www.2lang.se)

![NXWrUY0l](https://hackmd.io/_uploads/HJqTsXVkxl.jpg)
![Kr5ByQll](https://hackmd.io/_uploads/HJP_bnLJel.jpg)
![82piKHJl](https://hackmd.io/_uploads/HJSiVfqkxx.jpg)
![yiaxMW6l](https://hackmd.io/_uploads/HJiTVz51ll.jpg)
![bNm1eg8l](https://hackmd.io/_uploads/B1LpspvJeg.jpg)

Outcome: DEFEATED