# Showcase Nouns 3D-Printed Fashion Collection at NFT.NYC

![](https://i.imgur.com/onFwPa6.jpg)

After a very successful debut at NFT Paris, I want to expose more people to my  Nouns-inspired 3D printed fashion collection of 5 looks at NFT.NYC on April 12-14.

Since the collection currently has momentum and is "hot", I strongly believe the DAO should double down on showcasing it at relevant events and getting more IRL eyeballs on it.

**Summary:**
* **Exhibition Space:** the Fashion area of the event in NYC’s Javits Center
* **Expected Attendance:** 8,000 -10,000
* **Total Costs:** $51,720 
	* **Exhibition Space Rental:** $10,000 (goes to nft.nyc)
	* **Exhibition Space A/V, Furniture & Logistics:**  $22,220
	* **Video Animation**: $1,500
	* **Travel:** $6,000 (2 People)
	* **My Comp:** $12,000

**Why NFT.NYC?**
* NFT.NYC is one of the world’s most prominent NFT events. Last year's Nouns presence in the city during the events was very valuable.
* The collection is striking and attracts a lot of attention. It’s a fantastic way to present the Nouns and expose more people to the brand.
* During my conversations at NFT Paris, I realized how many people have never heard of Nouns. Using the collection & its funding story as a Nouns marketing tool is very powerful.

**Details of what we will get at NFT.NYC**

* 100 Square Foot Exhibition Booth at the fashion corner, April 12-14
* Event Branding - NFT Swag Bag inclusion, Logo on AV materials
* Ticket Package - 2 GA Tickets, 2 Expo Staff Passes
* Working with Reaction AV LED Wall - 11" X 8"
* Working with T3 to bring 5 Mannequin and pedestal 
* AR instagram filter for each look

**Expected Outcome**

* Exposing Nouns to 8,000-10,000 NFT-curious American audience (most of the NFT Paris audience was European)
* Creating additional opportunities thanks to the serendepity of a massive event
    * e.g. In Paris, I met the host of Miami NFT Week who will wear one of the looks on stage while hosting the event
* We may get more press thanks to the collection and my physical presence at NFT.NYC.


**Recap of NFT Paris:**
* 18,000 people attended, and saw the collection and its interactive exhibition area which was right smack in the center of the event
* The exhibition featured five looks dressed on mannequins.
* The beautiful [nounsvision](https://nounsvision.com/) glasses complemented the garments, and many people were happy to try them on IRL and take pictures with them
* There were [AR instagram filters](https://imgur.com/a/RKIZlBR) for each garment, which got 5.6K exposures on Instagram
* [Four holograms](https://www.instagram.com/p/CpUUpw4MJsy/) showcased the collection’s virtual runway show 
* A huge screen looped a [video of the collection](https://www.youtube.com/watch?v=gHauDW5BQQY) made by the nounish ⌐◨-◨  team. 
* I gave a 20 minute talk about Nouns DAO and the making of the collection. 

**Press Outreach & Successful Hits:**

I worked with [@nounish](https://www.nounish.world/) to build a [Press Kit](https://www.dropbox.com/sh/jpsoejrbg6pcsm3/AAC_cdsZJLKWZYbRQSEJRLYUa?dl=0) and [Press Release](https://www.dropbox.com/sh/jpsoejrbg6pcsm3/AAC_cdsZJLKWZYbRQSEJRLYUa?dl=0&preview=000+Press+Release+Nouns+DAO+x+Danit+Peleg.pdf). 

They also did the Press strategy for me and received the following hits:
* [Vogue Business](https://twitter.com/danitpeleg3d/status/1629106351698837504) and [one more](https://www.voguebusiness.com/technology/in-paris-a-new-approach-to-web3)
* [Decrypt](https://decrypt.co/122445/nouns-3d-printed-fashion-collection-nft-paris)
* [NFT Now](https://nftnow.com/culture/runway-digital-fashion-from-the-parisian-frontlines/)
* [NFT Evening](https://nftevening.com/check-out-this-nouns-dao-funded-3d-printed-fashion/)
* [NFT Plaza](https://nftplazas.com/nouns-fashion-collection/)
* [Coinspeaker](https://www.coinspeaker.com/nft-3d-printed-collection-nouns/)
* [Apparel Resources](https://apparelresources.com/business-news/retail/nouns-dao-funds-3d-printed-fashion-collection/)
* [Cool Hunting](https://coolhunting.com/tech/nft-paris-pairing-the-physical-and-digital/)
* [3dprinting.com](https://3dprinting.com/news/nouns-dao-funds-am-fashion-collection/)


**The Collection:**
![](https://i.imgur.com/inT1eH0.png)

**Watch a video of the collection:**
[![](https://i.imgur.com/xXFNoc7.png)](https://www.youtube.com/watch?v=gHauDW5BQQY)

**Paris Crowds:**
![](https://i.imgur.com/FGrpjNW.png)

**The exhibition area in NYC:**
![](https://i.imgur.com/SaxLeKt.jpg)




**A sketch of the exhibition area in NYC:**
![](https://i.imgur.com/SKEwySs.jpg)

**Budget:**
![](https://i.imgur.com/oqfw75L.png)


Thank you for your consideration <3 

Danit ⌐◨-◨ 

**Transactions:**
1. 21,520 USDC to Danit's wallet: 0x81EB3Fd07d84bD3aa0F4Df1359D87820F4cCbEf9
2. 30,200 USDC to Operations wallet (will be used to pay NFT.NYC & Vendors): 0xFf9e2EF632B432dfF8625CC70836C8c3523Dde54

PS I am also investigating getting the video of the collection with Nouns animation in Times Square during the event. If this comes to fruition, I will post an additional proposal for your consideration ⌐◨-◨

Outcome: EXECUTED