# Mucho Revised

## Revision of Proposal 485

- **Adjusted main goal** to keep growing and iterating on our newfound model for confirmation of its scalability and self-sustainablity potential. 
- **Adjusted timeframe** to 6 months
- **Adjusted budget** to 422k USDC
- **Adjusted media goals** for the timeframe
- **Added a Multisig** to manage funds
- **Added a deliverable for full disclosure** of Ad Revenue, CPM, brand deals, sponsorships, and any type of revenue incoming through Mucho via Propdates.

## Watch This Before Reading

[![](https://i.imgur.com/K1ofHnO.jpg "https://youtu.be/uYq7p48Mvuk")](https://youtu.be/uYq7p48Mvuk)

[mint here](https://zora.co/collect/zora:0x355c1014eb13bcdd50c37fc3795f59fb290241ee/1)

---

## tl;dr

We've seen **significant growth** with Mucho, achieving a **25x increase on Instagram** and skyrocketing from **0 to 110k followers on TikTok** since our last proposal. Our aim is to **expand our reach further** – targeting over **70,000 subscribers on YouTube**, **150,0000 followers on Instagram**, and **300,0000 on TikTok**. With a **budget of 422k USDC**, for the following **6 months** our goal for this proposal is clear: **to keep growing and iterating on our newfound model**.

![](https://i.imgur.com/D6JPnjU.png)

---

## Where Does Mucho Come From?

Mucho was **funded by Nouns** on prop.house #655, nearly 2 years ago. We've been bold from the beginning, establishing a platform based on the "see good, do good" format with the ⌐◨-◨ as its logo. We've had 3 other proposals after that one ([137](https://www.nouns.camp/proposals/137), [209](https://www.nouns.camp/proposals/209), [326](https://www.nouns.camp/proposals/326)).

### What Have We Done?

- [Nounified 300 children's hearts at a hospital](https://www.instagram.com/p/CjTaylXgaik/) and [supported over 300 orphans with essential supplies](https://www.instagram.com/p/Cj8lGjjAH_5/).
- [Constructed a shelter](https://www.instagram.com/p/ClWe4FsAEW9/)** for 100+ stray dogs** and spent time with an [elderly community on Mother's Day](https://www.instagram.com/p/Csl44ErMbcO/).
- [Sponsored a youth baseball team](https://www.instagram.com/p/Cq_UmX8gC0n/) and hosted a [Nounish Christmas](https://www.instagram.com/p/CmekBtIBMnM/) party for a community in need.
- **Set a national record by making and donating the **[most burgers](https://www.instagram.com/p/CtMl-7QA5AG/)** in 24 hours**.
- Established the [first Nounish barbershop](https://www.instagram.com/p/CreMD_dvU0x/) in the world and **established a funded **[Art Program for an orphanage](https://www.instagram.com/p/CyMEH-xO9sf/).
- Partnered with a top medical school to [treat over 400 patients](https://updates.wtf/update/326-3) and [rebuilt a community post-catastrophe](https://www.instagram.com/p/C0SG9yRPF2T/).
- **Launched the **[30DAYSGIVING campaign](https://nouns.substack.com/p/mucho-love-mucho-views), creating daily content that became our country's most successful organic campaign, reshaping brand-audience interaction.

![](https://i.imgur.com/AFWrQg6.png)

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## Mucho Powered By ⌐◨-◨

Back then, we were just a group of friends with a dream to make a difference. Now, we've grown into a platform that moves millions, one video at a time. Our goal is ambitious: **to make Mucho a powerful force for good wordwide through content creation and social impact activations.**

We're all-in. It's not just about reaching millions; **It's about using media that both helps and matters**. At the center of our efforts is the ⌐◨-◨ symbol, through **positive action and change** globally.

![](https://i.imgur.com/MfUospR.jpg)

---

## How Did We Get Here?

![](https://i.imgur.com/WctCzdF.png)

Since our first round on **prop.house** that got this project funded and our last time on-chain, a lot has changed. 

- We've **struggled, fallen, stood, understood, learned, internalized, and adapted**. But to think that this was going to be easy is just straight up **naïve**. 
- **Success doesn't just go up in a straight line – it builds up over time, much faster than you first think.**

While **Mucho's approach** has always been about **impactful events** and **creating joy**, we struggled with having distribution. It was painful to see how some of our ideas were not reaching their fullest potential and **touching as many hearts** as they would've.

- To tackle this, we launched #30daysgiving, a campaign featuring daily short videos. This was our strategic response to the distribution challenge. 
  
  - Imagine it akin to the dynamics of Nouns governance: these short-form videos were like **prop.house proposals** — quick to engage with, and perfect for **experimenting with new ideas**.
  - Our short videos, more approachable than long-form content, were key in **growing our audience** and understanding their preferences, laying the groundwork for impactful **long-form content**.
  - Each piece of content we create is distinct, they all share one unifying element: **⌐◨-◨**.
  
  ![](https://i.imgur.com/rippnIx.png)

---

## Our Next Big Step

- The transformative power of long-form videos was revealed when we crafted content that **resonated deeply** with our [audience](https://www.instagram.com/p/C02r5suux68/). Through a journey of exploration and refinement, we honed in on what resonates, solidifying our **content-market fit**.

### Our Audience

![](https://i.imgur.com/XrNtszk.gif)
![](https://i.imgur.com/GzMefgA.jpg)

- The **#30daysgiving** initiative served as a vital testing ground. Here, we explored 23 diverse content types and themes. 
  - Our content addressed critical social issues, including homelessness, mistrust, lack of kindness, and child labor, bringing these important conversations to the forefront.
  - This exploration was instrumental in shaping our content strategy. It provided a **clear roadmap** and established a set of **strong guiding values** for our future projects and endeavors.

### Our Most Watched Videos:

- Day 2 
  - [TikTok](https://vm.tiktok.com/ZM6Q4GXoY/) (1.1M views)
  - [Instagram](https://www.instagram.com/reel/C0XW9Ogvqt_/?igsh=ZTR5a2tyNXc4NXdp) (115k views):
- Day 3
  - [TikTok](https://vm.tiktok.com/ZM6Q4vcLR/) (942.5k views)
  - [Instagram](https://www.instagram.com/reel/C0Z4a12vJHE/?igsh=eTFqamd0djR0dml1) (746k views)
- Day 12
  - [TikTok](https://vm.tiktok.com/ZM6Q4PTus/) (1.8M views)
  - [Instagram](https://www.instagram.com/reel/C0xTcovv_DQ/?igsh=MWNvNnE2N21uMTE0Zg==) (129k views)
- Day 13
  - [TikTok](https://vm.tiktok.com/ZM6Q4sHuf/) (498k views)
  - [Instagram](https://www.instagram.com/reel/C0zsyvIP6t8/?igsh=ZGZ1a3p6M3RybGF1) (317k views)
- Day 14
  - [TikTok](https://vm.tiktok.com/ZM6Q4QAfj/) (4M views)
  - [Instagram](https://www.instagram.com/reel/C02r5suux68/?igsh=bmR…) (2.3M views)
- Day 28
  - [TikTok](https://vm.tiktok.com/ZM6Q44xoJ/) (2M views)
  - [Instagram](https://www.instagram.com/reel/C1azBZKL7ie/?igsh=cTRkaDRsYnZuejYy) (674k views)
- Day 29
  - [TikTok](https://vm.tiktok.com/ZM6Q4pYkr/) (465k views)
  - [Instagram](https://www.instagram.com/reel/C1djOYYrLNJ/?igsh=MXIxemx1eGw5dDV3cg==) (462k views)

### Content That Helps: Social Impact Activations

We're **transforming our social impact approach** by leveraging media in a unique way. Our focus extends beyond local community impact to sharing our experiences through narrative videos, providing education and actionable insights.

- A key initiative is our campaign to **combat the critical blood shortage** in the Dominican Republic.
  - With a **50% deficit** in blood supply for surgeries, we're addressing a dire need.
- Our strategy involves **partnering with Hemocentro Nacional** to tackle this issue. We plan to launch a **nationwide educational campaign** and establish donation hubs. 
  
  - Through short-story videos or mini-documentaries, we aim to **educate the public**, debunk myths about blood donation, and **make a significant difference** in the lives of many.
  
  ![](https://i.imgur.com/SKL4r3h.jpg)

---

## The 'Working Once' Model

![](https://i.imgur.com/H8MkKgD.jpg)

---

### Mucho's Road to Self-Sustainability by 2025

Embarking on a bold journey, we're focusing on **YouTube ad revenue, brand deals, merchandise, and IRL events** to generate sufficient income for Mucho's self-sustainability. 

- This strategic move is pivotal for transforming Mucho into a **self-sustaining platform** that inspires the world and champions positive action through the ⌐◨-◨. 
  - With guidance from entrepreneurs, marketers, and content creators over the last three months, we're confident in fulfilling our proposal's objectives.

## 

![](https://i.imgur.com/NdFhYKc.png)

## Upcoming Collaborations

![](https://i.imgur.com/BbNtIIX.png)

## What Does Success Look Like?

![](https://i.imgur.com/eSEcXfb.png)

**Jokes aside (not entirely joking), our vision of success is about creating a platform that fills everyone with pride**. This includes everyone at Mucho, Nouns, Spanish speakers, English speakers, and indeed, anyone who encounters it.

- **Our aim is to reach heights of greatness, doing all that's necessary to achieve our mission and goals**. We're determined to **demonstrate the world the extraordinary power of the ⌐◨-◨**.

---

## Budget Allocation

**422k USDC for MUCHO to keep growing and iterating on our newfound model.** 

- 50% one-time transfer
- 50% streamed, starting May 4th for 3 months

**Multisig**
Budget will be managed by a **3/5 multisig** made up of:

- necfas
- krel 
- index 
- ccarella
- mono

![](https://i.imgur.com/DndLNOc.png)

**Content creation stands at the forefront** of our allocation strategy, underpinning Mucho's road to **self-sustainability**. It is the **engine that drives our growth**, commanding audience attention and fostering deep engagement.

- This domain is where our **stories come to life**, where we spark conversations and where we have the potential to influence. As the **heart of our revenue streams**, it propels us forward, enabling us to leverage our growth into opportunities that align with our mission.
  - With content creation as the **cornerstone of our operations**, we ensure that every piece we produce not only resonates with our audience but also cements our position as a **transformative platform** in the media landscape.
- **Social Impact Activations** set Mucho apart, enabling us to produce meaningful content that addresses societal and public health issues with actionable solutions.
  - This not only differentiates us but also significantly contributes to our content volume and **success metrics**.
- **Operational Expenses** are essential for the seamless execution of our plans. 
  - Investing in equipment, rather than renting, is a strategic move that will **reduce our cost per video**, considering our intensive 70-day shooting schedule.

### Goals & Deliverables

- **70,000+** Subscribers on Youtube
- **150,000+** Followers on Instagram
- **300,000+** Followers on TikTok
- Production of **20-24 Long Form Videos** for Youtube.
- Creation of **80-100 Short Form Videos** for TikTok, Instagram, and Youtube Shorts.
- **Mintable Content** pieces (we'll experiment with the amount). 
- Executing **2 Social Impact Activations**.
- Content Production across 2 other countries: **Colombia and Bolivia**
- **Full disclosure** of CPM, brand deals, sponsorships, and any type of revenue incoming through Mucho via Propdates.
- **Providing confirmation** that our model is effective and poised for scaling up.

Outcome: EXECUTED