# Redefining Nouns-Powered Change with Mucho Love

![](https://hackmd.io/_uploads/BJdeQEIPn.png)

### **[Mucho Love](https://www.instagram.com/mucholovedr/)'s mission is to elevate Nouns as a global beacon of positivity, igniting real change and crafting inspiring stories that touch hearts worldwide.** 

### **WHAT HAS BEEN DONE SO FAR**?
[![](https://hackmd.io/_uploads/SyrWzDgFn.jpg)](https://www.youtube.com/watch?v=eu3P5c0LUMU)



### **SUMMARY**
*Proposal to keep funding Mucho Love over the next **6 months** to ensure its sustained growth and expansion as a Nouns-Powered Social Impact Platform.*
- **Impact So Far**: Mucho Love has impacted over 5,800 people, 2,400 children, 700 families, and 340 dogs, and has engaged with 5 local institutions and 100+ volunteers. 
- **New Approach**: Mucho Love has identified a new approach where we amplify the existing impactful work of various organizations through our unique, Nounish perspective. 
    - Instead of only creating all of our own initiatives, we collaborate with these groups, leveraging our content creation to expand these stories on social media, serving both as contributors and narrators of social impact.
- **Challenges**: Previously faced issues with rigid pre-planned activities and outsourcing content team. Now, these have been addressed by introducing a flexible fund for activities and building a dedicated in-house team.
- **Next Steps**:
    - **Collaborations**: Partner with world known organizations to enhance Mucho Love's reach and impact.
    - **Empowerment**: Members are provided autonomy to initiate and lead impactful projects.
    - **Full-Time Media Team**: A dedicated team built to nurture Mucho Love's growth and ensure consistent quality content.
- **Content Strategy**: Broadening content types to include short videos, impact leaders podcast interviews, member's story clips, photographic documentation, and long-format videos for diverse engagement.
- **Future Direction**: Mucho Love aims to go global with new partnerships, engage larger businesses, and host large-scale activities to promote the Nouns brand and secure funding.
-  **Sustainability**: As Mucho Love continues to expand, we're on track to achieve self-sustainability through leverage provided by content creation, collaborations, sponsorships, and Nouns-powered fundraising events by mid 2024.
- **Budget**: 
    - Requesting 159,100 USDC for social impact activations, collaborations, operations, and content team. 
    - 1 Noun for admin compensation.

![](https://hackmd.io/_uploads/Hykw3QYDn.png)

### **WHAT WE'RE CURRENTLY BUILDING**  
- **At Mucho Love, we're on a mission to make Nouns a symbol of greatness**. Drawing inspiration from MrBeast's model, we use acts of kindness to weave compelling narratives that inspire and captivate. 
    - Each act not only fosters positive change, but it also sparks interest, paving the way for greater collaborations. 
    - Through our partnerships with businesses and institutions, we are building a dynamic community, all fuelled by the positivity and power of Nouns.
- Each project we embark on gives rise to a unique, life-altering story. From the organizations we work with to the communities we impact, every tale stands as testament to the transformative power of Nouns.
    - Mucho Love isn't just a platform for good deeds; we're spearheading a movement. 
    - We're not just telling stories, we're changing lives, one narrative at a time.

![](https://hackmd.io/_uploads/S1Bq7MMun.jpg)


### **OUR NEXT BIG STEPS** 
We're set to boost our impact and carry Nouns & Mucho Love further with three significant strides:
- **COLLABORATIONS**: To broaden Mucho Love's reach and enhance our influence, we are strategically partnering with some of the largest institutions and organizations in the world. 
    - By joining forces, we can collectively reach a larger audience, build stronger relationships, and make a profound difference to the communities we serve. 
- **FULL-TIME MEDIA TEAM**: Recognizing the value of commitment and passion, we’ve established a dedicated, full-time media team.
    - We've made the strategic choice to prioritize full-time, dedicated individuals over part-time talent, no matter how skilled.
- **EMPOWERING CONTRIBUTORS**: A key focus for us is the empowerment of our volunteers and members, providing them with the autonomy to take charge of their own activations. 
    - This empowerment strengthens ownership, responsibility, and engagement, fueling passion for our mission while cultivating a culture of innovation and problem-solving. 

### **WORLD-CLASS COLLABORATORS** 
Through our past work, **the ⌐◨-◨'s have become a symbol of doing good**. This has helped us connect with world-class partners.

![](https://hackmd.io/_uploads/HkI6OwQD3.png)

If you don't know what **TECHO** does, **MrBeast** recently partnered with them in one of his latest philanthropy videos. You can check out the impactful collaboration [**HERE**](https://www.youtube.com/watch?v=08wlrlPjWeE).

![](https://hackmd.io/_uploads/rkma02zr3.png)
### **WHAT STORIES WILL WE TELL?** 
- **TECHO - Building New Beginnings**: A dawn bus ride to needy communities, partnering with TECHO to build homes for impoverished families. 
    - Constructing rainwater harvesting systems and vital plumbing infrastructure, each hammer stroke echoes our commitment to a better future.
![](https://hackmd.io/_uploads/BJfoIILOn.jpg)
- **6000 BURGER DONATION** **- Feeding Hope**: Inspired by MrBeast’s record, we will cook and distribute 6,000 burgers for food-insecure communities. 
    - In partnership with [KNIFE](https://www.instagram.com/kniferd/), we transform an ordinary day into a memorable one.
![](https://hackmd.io/_uploads/BkInLJIdh.jpg)
- **SAVE THE CHILDREN - Ignite Imagination, Spark Change**: We're heading to underprivileged neighborhoods with Nounish designs and coloring books, we will facilitate education, arts, and sports workshops.   
- **JOMPEAME - Little Warriors, Big Victories**: We will visit children courageously fighting neurological disorders, delivering crucial supplies to aid their battle.
    - Witnessing their resilience, we're determined to help them overcome daily challenges.
- **Canvas of Nouns: Unleashing Creativity in a Thousand Colors**: In partnership with [STAINED](https://www.instagram.com/stainedconcept/), we're donating 1000 white t-shirts to an orphanage, turning each one into a canvas for creativity. 
    - The children will use provided art supplies to paint their own designs on the t-shirts, celebrating the inner artist in each of them. 
    - The painting process will take place on a giant white textile, creating a live noggle canvas of 400-600 children expressing their creativity together. 
- **NOUNISH CHRISTMAS - Spreading Holiday Nounish-Cheer**: Organizing a Christmas dinner for underprivileged communities, we decorate a Christmas tree with a Nounish Star and themed ornaments.
    -  Gifts, possibly including new NOUNISH FRIENDS toys, will add joy to the festive celebration.
#### **MEMBER LED ACTIVATIONS (2-3)**
Here's the list of ideas being considered by Mucho Love members: 
- **Homeless Care-Package Distribution**
- **Beach Clean-Ups**
- **Nouns-Powered Library**
- **Nutrition, Mental Health, and Hygiene Workshops**
- **Art Workshops**
- **Tree Planting Campaign**
- **Blood Donation Campaign**
- **Nouns-Powered Children Playground**

![](https://hackmd.io/_uploads/SJX3ta_v2.jpg)

### **WHAT'S THE FUTURE OF MUCHO LOVE?** 
- **Global Expansion**: Our mission is set to cross borders, with organizations in Costa Rica & Colombia already showing interest. We're looking at creating an international collaboration network.
- **Business Partnerships**: Businesses are keen on content that promotes their brand positively. We're exploring mutual beneficial partnerships to generate large-scale impact.
- **Event-based Fundraising**: We're considering launching annual events, like a Nouns Music Festival or a Nouns Fundraising Run. These events can support Mucho Love significantly while building community and Nouns brand awareness.
- **Brand and Impact Events**: We plan to set up large events that will both promote the Nouns brand and generate revenue for Mucho Love's operations.
- **Sustainability Forecast**: We aim for Mucho Love to be self-sustainable by mid-2024. We're looking at attracting more partnerships, sponsorships, and using Nouns-powered events for fundraising.

### **IMPACT & GROWTH**
![](https://hackmd.io/_uploads/rJ2EuCvw3.png)
### **PROBLEMS FACED**
Over the past 10 months, we've overcome many challenges and improved our methods.
- **Outsourcing Content Team**: We outsourced our content team, which, despite its benefits, led to notable challenges, including a limited understanding of the Nouns and Mucho Love ethos, content inconsistency, and loss of the 'magic' due to rotating personnel and equipment changes. 
    - The solution? We're now building a dedicated, full-time team that is deeply invested in our mission and platform's growth.
- **Pre-setting all Activities & Funds**: We felt tied to our initial plans, even when other exciting possibilities appeared. 
    - Our solution is to keep some of our fund flexible. This way, we can jump on fresh opportunities that align with our mission, making our operations more adaptable and responsive.

### **CONTENT STRATEGY**
Our activations serve as a content launchpad. We will create:
- **Short Videos**: Bite-sized activation outcome and goal overviews.
- **Impact Leaders Podcast Interviews**: In-depth dialogues with our activation leaders.
- **Member’s Story Clips**: Member reflections on our activities.
- **Photographic Documentation**: Capturing the essence of each activity.
- **Long-Format Videos**: Documenting each activation’s journey, from planning to reflection.

![](https://hackmd.io/_uploads/Hy9yv0wP3.png)
### **DISTRIBUTION** 
Our collaborations with major entities expand our content's reach.
- Their networks become extensions of ours, broadening our impact stories. In return, they get to highlight their good deeds by sharing our content. 
    - We generate and share captivating content across Instagram, Twitter, and YouTube, attracting diverse audiences with our purpose and uplifting tales. 
- The good we do spurs further content creation, establishing a growth cycle. 
    - Each partnership amplifies our reach and demonstrates the positive power of Nouns.

![](https://hackmd.io/_uploads/r1g8Krw_2.png)

### BUDGET 

### **MUCHO LOVE LED ACTIVATIONS** - 64,100 USDC
![](https://hackmd.io/_uploads/B1f55eQK3.png)


### **COLLABORATIVE ACTIVATIONS** - 70,000 USDC
- **TECHO** 	
    - *House Building Campaign*
        - Site Preparation, Building Materials, Permit & Legal Fees, Infrastructure, Furnishing, Transportation, House Amenities	
    - *Water Catchment System*
        - Materials, Transportation, Replacement Filters, Cleaning Supplies, Maintenance Supplies, Water Treatment	
    - *Tubing Systems*	
        - Pipes and Fittings, Pumping System, Excavation and Installation, Water Source Development, Transportation, Maintenance Cost 
- **JOMPEAME**
    - *Pedriatic Neurological Medical Aid*
        - Medications, Image Testing, Lab Tests, Assistive Devices, Transportation, Physiotherapy Equipment, Specialized Medical Supplies, Dietary Supplements, Home Care Items
- **SAVE THE CHILDREN**	
    - *Nounish Workshops*
        - Clothing Supplies, Food Donations, School Supplies, Educational Workshops, Art Workshops, Sport Equipment for 1000-3000 children.	

### **Media Production & Content Creation - 25,000 USDC**
- 25,000 USDC for content team + 12,000 USDC that were saved up from last proposal*
    1. Videographer/Photographer: $15,600 USDC($2,600 per month)
    2. Video Editor: $12,700 USDC ($2,116.67 per month)
    3. Graphic Designer: $8,700 USDC ($1,450 per month) 

*the 12,000 USDC were conserved on the decision to refrain from continuing to fund a content team that was not meeting our performance expectations*


### **Operations & Admin Compensation - 1 Noun** 
- 1 Noun for Admin Compensation for 6 Months, in charge of:
    - Strategy/Content Director/Event Planning (necfas) 
    - Paymentents/Logistics (mimix)
    - Negotiations (Ruben A.) 
    - Outreach (Cristina R.) 
    - Quotations (Marian J.) 

### **Total: 159,100 USDC + 1 Noun** 
- Noun 687 that is currently in the treasury
    - It was bought through proposal https://nouns.wtf/vote/268. 

### **Deliverables** 
For the next **6 months** Mucho Love will deliver:
- 8+ IRL Social Impact Activations
- 15,000+ followers/subscribers across platforms
- 60+ short-form videos across platforms
- Over 200+ photos representing ⌐◨-◨ as a symbol of good
- 6+ Long-form videos 
- Grow Mucho Love to 200+ members  


![](https://hackmd.io/_uploads/r1ThRwQvn.png)

Outcome: EXECUTED