# 32X32PX: From PFP to digital fine art. Digital first.

# Changes:

This proposal is the revision of the proposal [598](https://www.nouns.camp/proposals/598?tab=activity). 

We Keep the same vision but adjust the deliverables.

**We believe that the most effective and efficient way to start, as many of you have recommended, is by adopting a digital-first approach.**  

Our focus is to allocate our resources and time to develop a digital experience to tell the story of nouns art.

The website will make the project accessible to everyone and will allow an easy and intuitive consumption of the contents.

The digital format lets us be more creative in content, art, and design, while also allowing for testing and improvement. This strategy allows us to continue working on our vision, without incurring manufacturing, distribution, or shipping costs at the moment. We have also decided to downsize the team and cut pre-production costs to support the project.

**As a result, the overall budget has been reduced by 79%, thus minimising risk to the DAO.**

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# Hello 👋

I'm Facu ([Twitter](https://x.com/facuserif) / [Warpcast](https://warpcast.com/facu)), Art Director and Designer. Founder of [952.design](http://952.design). With over 15 years of experience, I have worked in various disciplines such as branding, product design, graphic design, motion design, and illustration for companies of all sizes. 

I've been playing with nouns since Prop 40. (Nov.2021)

Imagining and creating content, art and design for various projects around the DAO, such as NounBA, UNouns, Nouners.wtf, NounsBR, Nouns Gardeners, Propdates and Prop House.

6 of my designs are included in the Nouns collection:

- Sandcastle     
- Satellite     
- Cotton Candy     
- Wine Barrel     
- Vending Machine     
- Snowman 

![](https://i.imgur.com/kPLKd9z.png)

I have a strong admiration for the art and artists behind Nouns and wish to tell our story, elevating it from being just about pixels to digital fine art.

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# Our vision: From PFP to digital fine art.

Our goal is to expand the current meaning of the collection from profile pictures or DAO tokens to digital fine art, showcasing their value as on-chain art.

We want to shape and share the story behind the art of Nouns and the artists who create it.

We aim to create a new perspective on how people perceive and feel about Nouns.

We want to inspire and claim space in the minds and hearts of individuals and organisations as a digital fine art collection.

[![](https://i.imgur.com/GivkCS1.png "https://drive.google.com/file/d/11ugGdUJkDD5dN1qK9R2QyVc6UzCF1WLp/view?usp=sharing")](https://drive.google.com/file/d/11ugGdUJkDD5dN1qK9R2QyVc6UzCF1WLp/view?usp=sharing)

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# Benefits for the DAO.

This new perspective for the collection enabling us to:

- Expand how the project is understood and perceived by current DAO members, Nouns followers, and potential new audiences       
- Add value to NFTs tokens by evolving from PFPs to digital fine art       
- Attract a new type of collector and reach a new audience interested in culture, design and art       
- Introduce a new point of entry into the Nouns ecosystem       
- Explore new roads and opportunities for the project       
- Creation of a new storytelling that allows us to introduce a new vertical       
- Inspire and onboard artists in digital and on-chain art       
- Increase the prestige of the project       
- Encourage collaborations and partnerships in the artistic and cultural sectors 

![](https://i.imgur.com/BGB6Bkb.png)

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# Our goals:

- We want to people perceive Nouns as Digital Art       
- Create the lore, the story behind the art of Nouns       
- Establish a basic criteria or artistic direction that allows the collection to grow by introducing new traits, but always respecting the visual language of the collection       
- Commemorate the artists and people behind the iconic collection       
- Educate people about the art of Nouns, not only those outside the community but also within the DAO       
- Create tools that enable us and anyone in the community to promote this idea and new perspective in the most effective and engaging way       
- High-quality delivery       
- Features great artists such as Gremplin, eboy, or Timpers, who are renowned in the digital art world. We believe we should take advantage of this and honor their work       
- Our idea is not to stop with the website or the book; we want to grow Nouns in its artistic branch through future initiatives such as social media campaigns, IRL events, and exhibitions 

# Not our goals:

- We don’t want to change the art of Nouns       
- We do not do this to suit any standard but to discover new ways, new forms, to stretch even further what nouns means       
- We don’t want to create Nouns merchandising       
- We don’t want to create just a web showing traits, but tell the story or nouns art 

![](https://i.imgur.com/nxAPC3h.png)

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# Process

![](https://i.imgur.com/NhcSOWF.png)

# I. Now - Digital

**DAO investment for the creation of content and web.**

### Website:

Introduce 32X32PX Vision.

Document and tell the story of the art of nouns, featuring the artist and project contributors.

It will serve as the manifesto for a new point of view on the project, adding a new meaning to how people perceive and feel about Nouns.

This website will bring Nouns closer to all fans of pixel and digital art. 

It will be a highly visual content.

Good web design will attract designers and developers to Nouns.

UX will allow easy content consuming through an intuitive navigation. 

It allows users to interact with content.

It is a new entry point to the Nouns from art and culture.

Multilingual content in English and Spanish.

Easy to iterate and refine content.

Will include multimedia content video, audio, pictures…

Easy to share.

Responsive intuitive and accessible interface, regardless of the device used.

Here you can check the work in progress table of content: [Link](https://www.notion.so/Content-103c608f615780c5ad0feba306b79a0d?pvs=21)

### Include:

- **All the content created for the website will be available under the CC0 license.**                       
- Research and documentation about nouns on Discord and Twitter       
- Research about art and digital art       
- Interviews with the artists and OG’s to learn firsthand about their history, background, biography, inspiration, involvement in the project, etc   
- Organise, process and catalog all the information from research and interviews      
- Write, edit, and proofread text      
- Create graphics and artworks      
- Adapt and edit illustrations, pictures and media from research to a suitable format and resolution      
- Art direction and visual development: typography, colors, graphic resources...       
- UX: Information architecture and navigation       
- UI: Layout, usability, and design       
- Website development       
- Testing 

Here you can see some process and explorations about the website.

[![](https://i.imgur.com/MvEUVw1.png "https://drive.google.com/file/d/1Z9zLQaTTapGa9llouut4LnuBLxsHHwq5/view")](https://drive.google.com/file/d/1Z9zLQaTTapGa9llouut4LnuBLxsHHwq5/view)

# II. Next Step - Physical

**This part of the project will not require a new round of financing.**

### Art Book

Research, writing, editing is one of the most difficult and time consuming parts to make our vision tangible. 

**Once the content is done, at the previous stage (I. Now - Digital), we will assume the adaptation of the content, artworks and design for the book.**

We will use a pre-sale mechanism to measure demand and subsequent production.

We will be able to continue with this phase as long as the number of books pre-sold covers at least the design and production costs.

To calculate the design and production costs, and therefore the final price of each book, we need a clear idea of the amount of content in order to determine the book's length and number of pages.

### Include

- Adapt content, illustrations and artworks to the appropriate format for printing       
- Layout design for book format       
- Finishes and materials selection       
- Printing tests and prototyping       
- Corrections and final production 

> **This way, the DAO will have a website with the content available to everyone and the collector's book. Giving us a solid foundation to continue building and proposing future actions to promote our vision.**

# III. Future - Upcoming brand activation actions (tbd)

We want to further develop the 32X32PX brand and concept beyond this proposal.

Some of the ideas we have in mind include:

- Create social media campaigns about 32X32PX and the art of nouns to be shared by the community       
- Adapt content for sharing and consumption on social media   
- Submit the website and book to sites and blogs where design and tech professionals find inspiration       
- Create synergies with other projects of the nouns ecosystem       
- Get in touch with professional publishers to expand the edition of the book worldwide       
- Donate books to art schools and universities       
- Reach out galleries for exhibitions 

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# 32X32PX Core Team

The 952.design team will be in charge of the creative direction, design, and content creation. The team consist of:

- 1 Senior Art Director / Designer       
- 1 Junior Designer 

Additionally, we will collaborate with partners from our network for development, and media content creation, such as developers, motion graphic designers, printers, copywriters, and photographers.

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# Budget

| Item                             | Amount  | Cost        |
| -------------------------------- | ------- | ----------- |
| 952 Team salary (2 team members) | 3 month | 36,000 USDC |
| Web development                  |         | 15,000 USDC |
| Production Expenses\*            |         | 5,000 USDC  |
| Operating Expenses (TAX)         |         | 12,600 USDC |
| Total                            |         | 68,600 USDC |

\*Maintenance, software, equipment, licenses, hosting, etc.

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Thank you!

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Outcome: DEFEATED