# Nouns x Dopamine

tl:dr: Dopamine & Apenoun propose to collaborate on a limited-supply Nounish non-fungible streetwear drop to be released at the Dopamine product launch event at Art Basel Miami in December. Funds requested are ~62Ξ - 82Ξ, with 85% of the primary sales revenue going to the Nouns treasury.


![dopamine1|690x388](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2Fcb654ffb-1fbf-439e-9acd-16fed749523b%2FIMG_01.jpg?table=block&id=4d66b37a-86ae-48a7-adc2-6c620f477466&spaceId=ba19d8ff-64a6-48a3-b1b8-4d690f10f95f&width=2000&userId=f55ed8db-e5a2-4f22-a7b5-744d0899742f&cache=v2)


[Dopamine](http://dopamine.xyz/) is a Nouns-fork with the mission to empower empower Web3 projects, NFT artists, and collectors through the world’s first community-owned ecosystem for non-fungible streetwear. We are homegrown web3 natives aiming to bridge the gap between streetwear & crypto culture.

Inspired by Nouns DAO, our membership structure has a Nounish distribution, and we’ll be kicking off our auctions later this year. Holders of Dopamine Membership NFTs determine the creative direction of Dopamine, in addition to revenue sharing and perks at our IRL events.

As a streetwear-focused web3 project our goal is to bridge the divide between the physical and digital worlds. Though we recognise the growing market for digital-only fashion, as Hypebeasts who tend to spend [an insane amount of money](https://www.highsnobiety.com/p/streetwear-supreme-fans-spending-habits/) on streetwear and [sneakers](https://stockx.com/news/sneakerheads-spend-10-of-income-on-kicks/#), we love our physical pieces and really couldn’t live without them.

In contrast to a project like RTFKT for example we are physical-first, meaning that upon physical delivery of our garments, customers must scan a microchip to authenticate ownership, after which they will receive the bundled NFTs.

It’s undeniable that NFTs have unleashed a new cultural revolution, putting the creative power in the hands of digital artists, musicians, and photographers, and creating an exploding market for digital collectibles. This is the energy we want to bring to streetwear.

So we’re taking the best of both worlds as physicals take us off our screens and bring us together through something tactile, while NFTs unlock a new world with limitless creative possibilities.

The Dopamine Team is thrilled to collaborate with Apenoun to design a limited-supply Nouns-inspired non-fungible streetwear bundle for the Dopamine Marketplace launch at Art Basel Miami. With this collab we hope to push the Nounish culture forward and proliferate the Nouns meme and brand across the Metaverse and into mainstream pop culture.


## **Non-Fungible Streetwear Bundles**

The main product Dopamine offers partners are limited-edition “non-fungible streetwear bundles” consisting of these parts:

- The physical streetwear piece embedded with the Dopamine microchip.
- The “physical-bound NFT” (PNFT), a digital 3D model of the piece, forever cryptographically bound to the microchip.
- “Accessory NFTs”, which could include digital art, represent brand loyalty or event perks, or any other creative expression partners wish to include in the bundle.

![dopamine2|690x388](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F75a968c0-03ba-467c-8271-032bd8679892%2FScreenshot_2022-08-01_at_12.07.54.png?table=block&id=0876c198-98e2-4ea3-bd2a-816177363ff5&spaceId=ba19d8ff-64a6-48a3-b1b8-4d690f10f95f&width=2000&userId=f55ed8db-e5a2-4f22-a7b5-744d0899742f&cache=v2)


## **Dopamine Studio Curation**

Dopamine Studio is the one-stop shop for brands and creators to create Non-Fungible Streetwear either from scratch or by bundling their already existing merchandise. 

This product is intended to be released nearing Q1, providing a Manifold-like experience to end-to-end collection curation made specially for streetwear. Before that, Dopamine will offer this service to partners on a case-by-case consultancy basis, with Nouns as one of the first partners.

![dopamine3|690x388](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F0d708d0b-ab63-4ec1-a265-78ae6af0aab3%2F4_4.png?table=block&id=9d06c861-10a8-45a4-8f5b-2dc45e2e8a98&spaceId=ba19d8ff-64a6-48a3-b1b8-4d690f10f95f&width=2000&userId=f55ed8db-e5a2-4f22-a7b5-744d0899742f&cache=v2)

## **Supported Customizations**

- 3D PNFT Design
    - The media file for the PNFT (that which is directly bound to the garment through our Microchip) will feature a 3D rendition of the physical garment.
- Accessory NFT Designs / Media Uploads
    - Each Non-Fungible Streetwear Piece may be bundled with additional accessory media files bundled as NFTs. These can be alternative skins, complementary music files, avatars, etc.
- Collection-specific Specs
    - These will include royalties, distribution strategies (e.g. fixed-price sale vs. DAs), NFT types, etc.

Dopamine will work closely with Apenoun to create a fully on-brand Nouns Streetwear Bundle, with specifications that fit with the Nouns ethos.

## **Creator Flow**

![dopamine4|690x233](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2Fa39b45a6-b503-466c-83a6-ce00964ec3dd%2FScreen_Shot_2022-07-29_at_1.29.11_AM.png?table=block&id=aa58afb1-2776-42cf-9697-b2d8a7c09e83&spaceId=ba19d8ff-64a6-48a3-b1b8-4d690f10f95f&width=2000&userId=f55ed8db-e5a2-4f22-a7b5-744d0899742f&cache=v2)

## **Dopamine Microchips**

Dopamine microchips are two-sided, 27mm round, 1mm thick NFC chips with silver foliage. For information on scanning through the Dopamine Scanner.

![dopamine5|500x500](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F2e94c08f-bb03-47aa-8742-eebacf8f95f0%2Fchips.png?table=block&id=10d52aee-66c2-4717-952c-36e6649ffdf0&spaceId=ba19d8ff-64a6-48a3-b1b8-4d690f10f95f&width=770&userId=f55ed8db-e5a2-4f22-a7b5-744d0899742f&cache=v2)

The Dopamine Scanner is a browser-based scanner for minting and linking Non-Fungible Streetwear to their associated PNFTs (and by virtue of that any other bundled NFTs), as well as verifying and authenticating the owner, manufacturer, and collection owner of the streetwear pieces.


![dopamine6|379x500](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F358ced30-ed70-498b-883d-191f4e841416%2FScreen_Shot_2022-07-28_at_11.50.56_PM.png?table=block&id=29857376-905f-48fb-a42d-d4cea76b9ce4&spaceId=ba19d8ff-64a6-48a3-b1b8-4d690f10f95f&width=2000&userId=f55ed8db-e5a2-4f22-a7b5-744d0899742f&cache=v2)

## Dopamine Marketplace

These bundles will be available through Dopamine Marketplace, the world’s first physical & digital marketplace to be truly 100% decentralized, curated specifically for Non-Fungible Streetwear, to be launched at Art Basel Miami.

![dopamine7|546x500](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F9a983d29-1222-4d06-986e-c550b0e3e7cb%2Fexplore.png?table=block&id=ea7df81c-314c-4ac5-bbc3-b5667273afcf&spaceId=ba19d8ff-64a6-48a3-b1b8-4d690f10f95f&width=2000&userId=f55ed8db-e5a2-4f22-a7b5-744d0899742f&cache=v2)

![dopamine8a|264x499](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F5cc1c43d-8f24-4506-8f89-02b56c1ed398%2Fbuy.png?table=block&id=e4c432c1-734d-467f-84e9-30dffb5b719a&spaceId=ba19d8ff-64a6-48a3-b1b8-4d690f10f95f&width=900&userId=f55ed8db-e5a2-4f22-a7b5-744d0899742f&cache=v2)

![dopamine8b|264x499](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F4bd4a506-88b5-463e-8098-c7d1f3860190%2Fsell.png?table=block&id=2d8afdb6-50b7-4a02-94e3-71697fc3de10&spaceId=ba19d8ff-64a6-48a3-b1b8-4d690f10f95f&width=900&userId=f55ed8db-e5a2-4f22-a7b5-744d0899742f&cache=v2)

## Dopamineland @ **Art Basel Miami**

Dopamine is collaborating with 10-15 partners to launch Dopamine Marketplace at Art Basel Miami in December in a multi-day event called “Dopamineland”. We are honored and excited to feature Nouns as one of our launch partners.

Our vision for Dopamineland is multiple rooms each showcasing an immersive sensorial experience of the Dopamine ecosystem, featuring merch designs for our launch partners such as Nouns. 

The event will also have on-site “activations” giving users direct interaction with Dopamine products and brand partners. There will be a 2-day Dopamineland expo during the day, with at the end of the second day a closing out party at night.

Bundles will be available for purchase on-site via credit-card or ETH.

## Nouns x Dopamine Bundle Cost Breakdown

Supply: ~500 (TBD)

Costs: ~62-82**Ξ** 

- Curation Fee (incl. Garment Design & Development, Smart Contract Development, 3D Model Design, NFT Design): ~2**Ξ**
- Garment Production Costs: ~20-25**Ξ**
- Microchipping + Embedding: ~5-10**Ξ**
- Authentication & AR Integration: ~10-15**Ξ**
- Packaging: ~10**Ξ**
- Shipping: ~10-15Ξ
- Operational costs: ~5**Ξ**

*Note: Cost are estimated while finalizing processes & garments/designs. Any excess ETH will be refunded back to the NounsDAO Treasury

Primary Sales: **85% to NounsDAO Treasury**, 15% to Dopamine
Secondary Sales: 5% to Dopamine

## **Timeline**

- August: Design & Development
- September - October: Production
- December: Art Basel Dopamine Marketplace Launch

## **Team**

![dopamine9|690x389](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2Fe73183a3-4c74-4a93-94c2-7174aeb71d37%2FScreenshot_2022-08-01_at_12.25.31.png?table=block&id=3848e1a4-6003-4ba4-b760-23d630dacafe&spaceId=ba19d8ff-64a6-48a3-b1b8-4d690f10f95f&width=2000&userId=f55ed8db-e5a2-4f22-a7b5-744d0899742f&cache=v2)

![dopamine10|690x388](https://lh4.googleusercontent.com/3W4S6UTXH4NTDbYXkFaDXEJsdVRzl8WuTTQjP-w5wRmlfv8lF6uSoIHLE9jCdWxAm-Ejwr6KIbWd-3dqnQE04oZS__iRKtNa_CA6s_x7tScAf87JNwtXrUNQJofCsuo50JYAcmxXsIgRP4jM-S6h2Tg)

Outcome: CANCELLED