Growth / Online Marketing Specialist
Location: US, IL, Chicago
Department: Packback
Employment type: Full-time
Industry: Education Management
Function: Marketing
Salary range: 35000-75000

Company profile:
Founded By Entrepreneurs, For Entrepreneurs Catapult Chicago is the unique, digital start-up community located in the heart of Chicago’s River North neighborhood. Founded by entrepreneurs for entrepreneurs, Catapult Chicago is the only non-profit, 501(c)6, working space for Chicago start-ups that have demonstrated business traction. It is our mission to help grow the next generation of technology startups in Chicago. Catapult Chicago Adheres to 3 Core Values PASSIONThe success of our residents drives every decision at Catapult PEER SELECTIONGroup selection of the most talented, ambitious, and collaborative teams – those with business traction MARKET IMPACTSetting new examples of engagement with the business community

Description:
Packback allows college students to "pay per use" for their digital textbooks by renting for $3-$5 per day, while enabling publishers to recoup revenue lost to the secondary used book market. Any money students spend on daily rentals can be directly converted towards an extended semester or year-long rental of that same digital title.Why?Textbook prices have risen 812% since 1978, while national college student debt has surpassed $1.2 trillion. The used book market has emerged as the go-to solution for college students seeking cheap textbooks. However, the used book market has fueled a drastic revenue situation in which publishers today lose $5.5 billion of the $8.2 billion high education textbook market.By offering an affordable alternative to the used book market, Packback allows students to save money and make timely purchasing decisions, while publishers recapture revenue lost to the used market.Packback is hiring a marketing specialist to manage email marketing, SEO, and paid marketing activities.You will be responsible for the management of online marketing programs including strategy, execution, budget, optimization and reporting. This is a hands-on execution role.Responsibilities: Implement search engine optimization strategies to improve traffic and performance Own day-to-day management of paid search campaigns including keyword generation, ad copy testing, bid management, landing page optimization, budget management, etc. Develop and execute online marketing programs that support new customer acquisition goals from inception to post-campaign analysis Work with our team of designers and developers to optimize conversion funnels Analyze, report on, and share effectiveness of digital marketing campaigns, and make recommendations for optimization to improve

Requirements:
In-depth knowledge of Microsoft Excel and/or SQL Experience with Google AdWords, Webmaster Tools, HTML/CSS, email marketing platforms, Facebook Ads Manager & Content Editor Strong web copywriting abilities Experience in scripting languages a plus In-depth knowledge social media platforms and how they can be used to drive acquisition, community, engagement and loyalty marketing objectives Firm understanding of marketing and acquisition metrics including, but not limited to CPA, CPL, CPC, LTV, and Churn Detail-oriented and methodical; strong quantitative, analytical, and problem-solving skills

Benefits:
Full Time$35K – $75K Salary0.2% – 0.5% Equity