The Falla Inmaterial de la Universitat will be built through citizens' knowledge of Valencia’s neighbourhoods

## The Falla Inmaterial de la Universitat will be built through citizens' knowledge of Valencia’s neighbourhoods

The Universitat de València presents the Falla Immaterial 2022 at the Centre Cultural La Nau, which is celebrating its sixth edition with the same objective of uniting tradition, technology and scientific dissemination. The project, promoted by the School of Engineering (ETSE-UV), reveals the most unknown details of the city's neighbourhoods through a game that uses information from the Valencia City Council's open data portal.

The Falla Inmaterial project was presented at a press conference held this morning at the Centre Cultural La Nau, with the participation of Ester Alba, vice-principal of Culture at the Universitat de València; Francisco Grimaldo, deputy director of the School of Engineering (ETSE-UV) of the Universitat de València and director of the project; the Fallera Mayor of Valencia, Carmen Martín; Elisa Valía, councillor for Transparency and Open Government of the Valencia City Council; and Juan Meneses, director of Don Falleret.

This year, the proposal entitled “La Falla Vibra” proposes the construction of a virtual falla through the participation and collaboration of citizens with the aim of discovering social, environmental and welfare aspects of the different city neighbourhoods and districts. The project, which aims to make participants "vibrate" through mobile phones and the website, is developed through an interactive game that presents different topics and questions on a city map.

Carmen Martín thanked the Universitat de València for creating a project, which is now in its sixth year, and which "allows us to enjoy the Fallas through science, technology and research". In this sense, she stressed that "it is a risky initiative, which does not allow us to touch the Fallas in a tangible way, but it does make them visible in another way, and that is a source of pride".

Both Ester Alba and Elisa Valía have supported this project that has emerged from the School of Engineering of the Universitat de Valènica, which recovers the Valencian identity, without forgetting the importance of technology for culture. In addition, the vice-principal explained that through these initiatives the University brings knowledge to the citizens and becomes a learning window using instruments as common in our daily lives as mobile phones.

**How to play with city neighbourhoods through a new algorithm**

In order to play, all you have to do is access the Falla Immaterial website (fallaimmaterial.com) via your mobile phone and "vibrate" with a new algorithm for the intelligent processing of data on the environment, society, welfare, mobility and territory. Each question poses different options, neighbourhoods and districts that can be the correct answer, which are highlighted in three-dimensional format. The questions, such as which neighbourhood has the most cultural associations, the best air quality or the district with the most unique buildings, are extracted from the Data Portal of the Department of Transparency of the Valencia City Council. Through the Gamification and Open Government Chair, the City Council offers La Falla Inmaterial a vast amount of essential data for the collective knowledge and development of the population.

All the answers will be processed and, in addition to the creation of a ranking of participants with the most correct answers, the monuments will be built collaboratively. In this case, there is also a ninot indultat: the neighbourhood about which the players have the most knowledge. According to tradition, the virtual Cremà will take place on 19th March. Francisco Grimaldo, deputy director of the School of Engineering (ETSE-UV) of the Universitat de València and director of La Falla Inmaterial, stressed that the project always has a very social focus and that, beyond exploring the city, the aim is to get to know those who live there and rediscover ourselves.

The Falla Inmaterial, a project that over the years has achieved millions of interactions, is also organising a complementary activity on Saturday 12th March at the Octubre Centre de Cultura Contemporània. The morning session on “Design, open data and gamification” will be attended by the project's research team and two fundamental designers of the Fallas imaginary: María José Tornero, the first woman to win the Fallas poster in 1976, and Miguel Ángel Molla, art director of the 'Llibret Il-lustre: 5 años de la Falla Immaterial' (Illustrious Booklet: 5 years of the Falla Immaterial). To attend the event, it will be necessary to register in advance through this link.

In addition, there will be a physical reproduction, converted into a ninot, of the algorithms of the Falla Immaterial in the Falla Arancapins between 16th and 19th March.

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