Experts in audience measurement at the UJI point out the need to develop new metrics to be able to design better content



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## Experts in audience measurement at the UJI point out the need to develop new metrics to be able to design better content

11/03/2024 |
SCP

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The Universitat Jaume I held in March the conference "The measurement of audiences in the era of digital convergence", within the framework of the permanent seminar "Public media facing the challenges of the digital society", organised by the Inter-University Chair of Analysis and Prospective of Audiovisual and the RTVE Chair of Audiovisual Culture and Media Literacy of the UJI.

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