The Cuatroochenta Chair in Artificial Intelligence, Health and Welfare of the UJI will promote the silver economy through the European project ARGENTUM 



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## The Cuatroochenta Chair in Artificial Intelligence, Health and Welfare of the UJI will promote the silver economy through the European project ARGENTUM

19/01/2022 |
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The Cuatroochenta Chair in Artificial Intelligence, Health and Wellfare of the Universitat Jaume I is part of ARGENTUM, a European network that works to promote the silver economy. The silver economy groups together the economic activities, products and services aimed at meeting the needs of people over 50 and includes both the purchases they make and the economic activity they generate.

Together with five other entities and companies from Bulgaria, Latvia, Lithuania and Italy, the Chair will collaborate in promoting digital literacy among older people and improving the quality of services offered to them by the market.

The aim of the ARGENTUM project, which is financed with Erasmus+ funds from the European Union within the KA2 Cooperation between Organisations scheme, is to contribute to a favourable environment for the development of the silver economy and thus to turn the challenge of an ageing population into an opportunity for society as a whole.

Within the silver economy market, technological innovation is one of the fundamental pillars, for example, in terms of advances in home automation, the internet of things or smart cities. Technological innovation aimed at meeting the needs of the elderly and improving their quality of life is a lever for change with great transformative power, and it is in this field that the Chair's directors will contribute their experience to the ARGENTUM network.

In November 2021, the launch of the project and the team that will actively collaborate until the end of 2023 was formalised. Six entities, institutions and companies, including the Universitat Jaume I of Castelló, together with the directors of the Chair Cuatrochenta, make up ARGENTUM. All of them have in common their interest in promoting the opportunities that Europe offers to the elderly.

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