Ramón Salaverría defends a television that takes advantage of the transmedia potential but that preserves professional values to better communicate the truth



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## Ramón Salaverría defends a television that takes advantage of the transmedia potential but that preserves professional values to better communicate the truth

10/02/2017 |
SCP

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[![


](https://www.svideo.uji.es/svideo_flash/jpeg/ComLoc2017_Salaverria.jpg)](https://www.svideo.uji.es/svideo_flash/minut/ComLoc2017_Salaverria_1min.mp4)

The Congress on Local Communication at the Universitat Jaume I has addressed in its fourteenth year transmedia contents for proximity television.

The rector of the UJI, Vicent Climent; the director of *El Periódico Mediterráneo*, José Luis Valencia; the president of the Valencian Corporation of Media, Enrique Soriano; and the professor of Audiovisual Communication and Publicity at the UJI, Javier Marzal, were in charge of inaugurating the congress.

After that, Ramón Salaverría, director of the Centre for Internet Studies and Digital Life and lecturer of journalism at the University of Navarra, offered the inaugural lecture in which he stated that "the challenge is to learn to take advantage of all the transmedia communicative potential to better communicate the truth."

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