UJI Social and Political Marketing students raise awareness about responsible consumption with the exhibition "S.O.S.tenibles!!!"



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## UJI Social and Political Marketing students raise awareness about responsible consumption with the exhibition "S.O.S.tenibles!!!"

17/06/2022 |
SCP

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* [![ exposicio-sostenibles _S9B1950](/com/noticies/2022/6/2q/exposicio-sostenibles/_S9B1950.jpg)](#)

The School of Art and Design of Castelló hosts the exhibition "S.O.S.tenibles!!!", an exhibition fruit of an educational project carried out by students of the Universitat Jaume I of the subject of Social and Political Marketing of the Bachelor's Degree in Business Administration and Management and the Double Degree in Law and Business Administration, under the coordination of lecturers Vicent Tortosa and Rosa María Rodríguez.

The project consisted of a social marketing campaign and a political debate with specific proposals, aimed at a forum for citizen participation in the European Union, to raise awareness of the importance of producing and consuming more responsibly. Specifically, four groups of students from the Social and Political Marketing subject have managed the campaign where the issues addressed have been: to raise awareness among citizens to reduce the use of plastics; to avoid irrational consumption (impulsive and compulsive); to reduce food waste among children, and to promote the consumption of local products.

[Photographs](https://www.uji.es/com/fotonoticies/arxiu/2022/06/expo-sostenibles/)

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