Josep Ivars: “The differences between tourist destinations are determined by their management”



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## Josep Ivars: “The differences between tourist destinations are determined by their management”

02/04/2025 |
SCP

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* [![ jornada-iutur Jornada_turisme_IUTUR_25DLL58](/com/investigacio/arxiu/noticies/2025/4/jornada-iutur/Jornada_turisme_IUTUR_25DLL58.jpg)](#)

During the inaugural conference of the "What Can IUTUR Do for You?" event, Josep Ivars, a researcher at the University of Alicante, emphasized that the difference between tourist destinations lies not in the resources available, but in how those resources are managed. Ivars, current director of the University of Alicante's Tourism Institute, highlighted the importance of creating research structures like university institutes, which serve as integration mechanisms in such an interdisciplinary field as tourism. He also proposed solutions to bridge the gap between academia and industry, such as organizing courses, publishing journals, and creating awards that foster innovation and entrepreneurship.

The Vice-Rector for Research at the Universitat Jaume I, Jesús Lancis, underscored the key role of institutes, as they not only foster synergies among researchers and improve coordination between research and teaching but also provide practical resources and training to professionals in the sector. Rosa M.ª Rodríguez Artola, director of IUTUR, explained that the institute consists of 28 researchers organized into three key areas: competitiveness and innovation, sustainability, and digital transformation, and announced the upcoming organization of training on smart destination management and a tourism conference in June.

[Photographs](http://https://www.uji.es//com/fotonoticies/arxiu/2025/04/jornada-que-puede-hacer-eliutur-por-ti/                )

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