Magia de Penyagolosa's brand oil wins the AOVE Local Variety Award



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## Magia de Penyagolosa's brand oil wins the AOVE Local Variety Award The UJI collaborates with the design and implementation of an off and online marketing strategy for these products

19/04/2023 |
SCP

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Image resource magia-de-penyagolosa CooperativaAtzeneta
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The oil produced and elaborated in Atzeneta del Maestrat has won the first prize in the ranking of Best Local Variety AOVE Award with the autochthonous variety CANETERA of the ESAO Awards 2022-23. It has also achieved the finalist award as the best EVOO of the Valencian Community.

This oil is marketed under the brand [Magia de Penyagolosa](https://depenyagolosa.com/aceites/) of the Cooperativa Sant Bertomeu de Atzeneta-Tossals de Penyagolosa. The UJI collaborates in this initiative through the "Project for the design and implementation of an off and online marketing strategy for the agri-food products of the Cooperativa Sant Bertomeu de Atzeneta del Maestrat", developed by Miguel Ángel Moliner, professor of Marketing of the Department of Business Administration and Marketing of the UJI, in the framework of the programme of Doctoral Research Staff Stays in Companies of the Valencian Community.

As a result of this project, in recent years the marketplace [depenyagolosa.com](http://depenyagolosa.com) has been launched, where local producers in the Penyagolosa area can promote and market their products directly to the end consumer.

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