Researchers at the UJI analyze the keys of the discourse that transformed the Higgs boson into a media phenomenon



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## Researchers at the UJI analyze the keys of the discourse that transformed the Higgs boson into a media phenomenon The figure of the scientist-hero, intrigue, mystery and metaphors favoured the impact of the discovery

18/03/2014 |
SCP

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* [![Vicent Salvador. boso-higgs VicentSalvador_web](/com/noticies/2014/03/2q/boso-higgs/VicentSalvador_web.jpg)](#)

  Vicent Salvador.

The confusion between ‘the goddamn particle’ and its misrepresentation as ‘the God particle’, which originated in one of the first books that referred to the Higgs boson, may have been key to increase the media impact of the discovery. This is stated in the study carried out by researchers from the Languages ​​and European Cultures research group at the Universitat Jaume I, Aina Monferrer and Vicent Salvador, on the discourses used by the media to address this scientific advance that have transformed it into one of few as strictly theoretical discoveries to reach as wide an audience among the general public. The aura of mystery surrounding the discovery, the metaphorical *fertility* around it or the religious references from the misnomer ‘God particle’ are, according to the researchers, some of the keys to success, without detracting from the real importance of this groundbreaking scientific advance.

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