Students of social and political marketing at the UJI create a campaign to raise awareness of the consequences of gambling among young people.



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## Students of social and political marketing at the UJI create a campaign to raise awareness of the consequences of gambling among young people. The artist Lucas Adrián Rocher makes a graffiti in the cloister of the School of Art and Design of Castelló

23/11/2022 |
SCP

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Image resource projecte-marqueting-grafit Lucaspintantfoto3
Current slide

Image resource projecte-marqueting-grafit LucasAdrinRocherpintantelgrafiti

Image resource projecte-marqueting-grafit Fotografiaambelgrafiti2

* [![ projecte-marqueting-grafit Lucaspintantfoto3](/com/noticies/2022/11/2q/projecte-marqueting-grafit/Lucaspintantfoto3.jpg)](#)
* [![ projecte-marqueting-grafit LucasAdrinRocherpintantelgrafiti](/com/noticies/2022/11/2q/projecte-marqueting-grafit/LucasAdrinRocherpintantelgrafiti.jpeg)](#)
* [![ projecte-marqueting-grafit Fotografiaambelgrafiti2](/com/noticies/2022/11/2q/projecte-marqueting-grafit/Fotografiaambelgrafiti2.jpeg)](#)

The graffiti artist Lucas Adrián Rocher has been in charge of painting the work related to the project coordinated by the Universitat Jaume I entitled "Art as a tool to raise awareness in society: development of a social marketing campaign" in which students of ADE and the double degree of ADE and Law of the optional subject "Social and political marketing" are participating.

The graffiti was painted in the cloister of the School of Art and Design of Castelló (EASD), which collaborates in this project with the photography students, under the direction of lecturer José Antonio Arias.

The work, which will be on display at the EASD over the next few months, aims to raise awareness among young people of the negative consequences of gambling. This behaviour has increased with the ease of the Internet and has been called "online gambling" or "digital gambling".

"Art as a tool to raise awareness in society: development of a social marketing campaign" is one of the projects funded by the UJI-encultura programme of the public university of Castelló.

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