González Tornel: "Throughout the seventeenth century there was a campaign, which we would now call propaganda, to turn the Immaculate Conception into a dogma of faith"



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## González Tornel: "Throughout the seventeenth century there was a campaign, which we would now call propaganda, to turn the Immaculate Conception into a dogma of faith"

25/07/2018 |
SCP

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](http://www.svideo.uji.es/svideo_flash/jpeg/2018_07_11_CV_Pablo_Gonzalez.jpg)](http://www.svideo.uji.es/svideo_flash/minut/2018_07_11_CV_Pablo_Gonzalez_1min.mp4)

The marketing campaign - explained the lecturer - was developed in three scenarios: arts, letters and festivities.

The lecturer Pablo González Tornel, from the Department of History, Geography and Art of the Universitat Jaume I, has explained in the lecture entitled "La Inmaculada Concepción: una campaña de marketing visual" ["The Immaculate Conception: a visual marketing campaign"] how during the XVII century a number of events took place in the Iberian Peninsula that favoured that the figure of the Immaculate Conception became a dogma of faith.

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