Espaitec reflects on how to integrate the culture of innovation into the business environment with expert Fran Chuan



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## Espaitec reflects on how to integrate the culture of innovation into the business environment with expert Fran Chuan The event, aimed exclusively at companies linked to the park, allowed the firms attending to assess the difference between innovating and having a culture of innovation and to identify the skills that should be encouraged among the members of their organisation

26/10/2022 |
SCP

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The Science and Technology Park of the Universitat Jaume I of Castelló (Espaitec) has organised a lecture, within its "Recicla't Espaitec" cycle, given by the expert in leadership and culture of transformation and innovation Fran Chuan, where the concept of the culture of innovation and how to integrate it into an organisation to improve its business competitiveness has been deepened.

During the session, the speaker confronted two concepts linked to the generation of innovation: on the one hand, the predictive logic, which is based on previously analysing the data to subsequently define the action and, on the other hand, the interactive logic, a more creative process in which actions are defined and executed, then the results are collected and analysed and, finally, new actions are specified. In this sense, Chuan stated that "companies do not have to learn how to innovate, but should apply more interactive logic in their business strategy".

On the other hand, the expert defined the four steps to promote the culture of innovation in companies: demystify innovation to bring it closer to our environment and see its particular applications; align what it is and what it represents for each of us as individuals and as a collective; specify what steps must be taken to achieve changes that generate new results, and systematise, that is, put everything listed above in order for it to be sustainable over time.

Finally, Chuan stressed that "curiosity, imagination, creativity techniques and experimentation are the skills that companies need to stimulate among the people in their organisation in order to promote this culture".

**FRAN CHUAN**  
Fran Chuan is an expert in leadership and culture of transformation and innovation, innovation ecosystem coach, board member, communicator, writer and lecturer. As founding partner and CEO of Dícere Global, he has provided consultancy to national and multinational companies.

His main objective is to accompany organisations in their cultural transformation in order to obtain innovative results and foster a culture of innovation. In addition, he is also co-founder and president of InnoQuotient, which offers the online platform based on the questionnaire developed by Professors Rao and Weintraub at Babson (Boston).

This activity is part of the cycle "Recicla't Espaitec", a series of lectures funded by the Regional Ministry of Innovation, Universities, Science and Digital Society whose purpose is to facilitate the improvement of business skills of Espaitec firms, research groups of the UJI and the business fabric of Castelló.

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