The Intur Partnership Programme for Tourism brings the hotel industry closer to UJI students and promotes the transfer of knowledge between university and business



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## The Intur Partnership Programme for Tourism brings the hotel industry closer to UJI students and promotes the transfer of knowledge between university and business Important aspects such as the day-to-day running of a sales department or the rebranding of a hotel chain were addressed during the conference

28/02/2024 |
SCP

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One of the objectives of the Intur Partnership Programme for Tourism, created by the Universitat Jaume I and the Intur Group, is to prioritise the promotion, development and attraction of talent in the tourism sector.  For this reason, it has organised a conference entitled "Today students, tomorrow hoteliers", which has brought the tourism industry closer to students and future professionals in this sector. At this meeting, university students got to know the tourism sector from the inside so that they can orientate their vocations and their professional development towards key positions for the growth of tourism in our territory.

The conference was presented by Rosa Rodríguez, coordinator of the Partnership Programme, and Marisa Gimeno, Director of Sustainability at Grupo Intur, who spoke about the opportunities offered by the tourism sector and the evolution of the hotel chain.  
  
During the meeting, Miguel Albalat, commercial director of Intelier Hotel & Suites, gave a presentation focused on the keys to the commercial strategy of a hotel chain, the importance of technology, "which helps in day-to-day decisions" and the structure of the commercial department of a chain with 12 establishments such as Intelier. Jorge Moreno, Director of Marketing & Experience, presented the rebranding project and the launch of the new corporate and commercial brand that the hotel division of Grupo Intur has implemented in order to strengthen its customer service values by improving and expanding its services.

In addition, the conference included a round table moderated by Jaume Llorens, Vice-Dean of the Degree in Tourism, and the testimony of David Olaria, a graduate in Tourism by the UJI in 2023 who began his career at Grupo Intur through a scholarship in the Marketing Department and who currently works in the Intelier Sales Department. Olaria explained his daily tasks, his work with tour operators and highlighted the importance of having an optimal training to enter the labour market.  
  
**Intur Partnership Programme for Tourism**  
Last year, the Universitat Jaume I and the Intur Group created the Intur Partnership Programme for Tourism with the aim of contributing to the development of Castelló and its surroundings as a successful tourist destination, through the promotion of a more sustainable tourism industry.

The Programme also aims to provide solutions to all those challenges that are a reflection of the weaknesses of the tourism industry: overcrowding, oversizing, low profitability, loss of uniqueness and authenticity, trivialisation and deterioration of cultural and environmental resources, degeneration of the coasts, precarious work, etc. To this end, a whole series of different types of research, training and dissemination activities will be offered, but with the same common thread: sustainability.

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