The International Tourism Congress will address the tourism experience as a tool to promote sustainable development



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## The International Tourism Congress will address the tourism experience as a tool to promote sustainable development On 25 and 26 October, the Universitat Jaume I will host the 26th International University-Business Tourism Congress

26/07/2023 |
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* [![ congres-turisme turisme](/com/noticies/2023/7/2q/congres-turisme/turisme.JPG)](#)

The Universitat Jaume I will host on 25 and 26 October the 26th International University-Business Tourism Congress.

This event has consolidated its position as the most traditional and long-established forum in the national tourism sector. Its next edition is entitled "The tourist experience as the key to success" and will analyse the latest trends and opportunities in experience tourism, an industry that is becoming increasingly important worldwide. Experience tourism is the provision of tourism activities that allow visitors to engage with local communities and participate in cultural and leisure activities, providing them with an authentic and unique experience. This type of tourism focuses on offering visitors more than just accommodation and transport, but an experience that allows them to experience the culture and lifestyle of the region they are visiting.

More information: [www.fue.uji.es/turismo](http://www.fue.uji.es/turismo)

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