Eva Alcón: "Digitalisation, ecological transition and innovation will be, together with hospitality and security, essential elements in the response of tourist destinations"



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## Eva Alcón: "Digitalisation, ecological transition and innovation will be, together with hospitality and security, essential elements in the response of tourist destinations" Experts in the tourism sector will reflect over two days on the new paradigm after the COVID-19 pandemic at the International Conference on Tourism

28/10/2020 |
SCP

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* [![ inauguracio-congres-turisme 2020-10-28-inaug-congreso-turismo_EVR47_w](/com/noticies/2020/10/2q/inauguracio-congres-turisme/2020-10-28-inaug-congreso-turismo_EVR47_w.jpg)](#)

The Universitat Jaume I has opened the 23th International Conference on Tourism in which experts of the tourist sector will reflect throughout two days on the new paradigm that is raised in this area after the COVID-19 pandemic, a situation that is conditioning the economic activity in all sectors, and especially in tourism.

The opening of the conference has been in charge of Eva Alcón, Rector of the Universitat Jaume I and President of the Universitat Jaume I-Business Foundation (FUE-UJI); José Martí, president of the Castelló Provincial Council; Francesc Colomer, regional secretary of Tourism of the Generalitat Valenciana; Carlos Cabrera, executive president of the Universitat Jaume I-Business Foundation and Rafael Lapiedra, director of the conference.

The Rector of the UJI, Eva Alcón, has appealed to the need to "continue to bet on innovation as a way to face the post-COVID scenario with maximum guarantees" during the opening of the conference. According to the Rector, the tourism sector faces "a future in which digitalisation, ecological transition and innovation will be, along with values such as hospitality and security, essential elements in the response of tourism destinations" and she has stressed that "it requires a process of analysis, reflection and research in which the Universitat Jaume I is a strategic ally of the tourism sector".

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