UJI researcher Marta Martín participates in the TV programme "La aventura del saber"



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## UJI researcher Marta Martín participates in the TV programme "La aventura del saber"

04/05/2021 |
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Marta Martín, lecturer of the Area of Audiovisual Communication and Advertising of the Universitat Jaume I (UJI), participated in the TV programme La aventura del saber (La 2, RTVE) within the space "La universidad responde".

Marta Martín, lecturer of the Area of Audiovisual Communication and Advertising of the Universitat Jaume I (UJI), participated in the TV programme *La aventura del saber* (La 2, RTVE) within the space "La universidad responde" [The university answers], where she answered the question “¿Cómo han influido las redes sociales en la fotografía?” [How have social media influenced photography?].

Thus, Marta Martín explained that the change began with the process of digitalisation and the development of smart devices that makes it easier for us to be always connected to the Internet. In her opinion, "before, photos were taken to remember moments and now they are taken to communicate. By making them public on social networks, we are witnessing a spectacularisation of private life that, on many occasions, leads us to repeat social patterns with an appellative function that seeks to say: "Look at me, here I am".

These two-minute informative programmes provide a simple answer to complex questions. "La universidad responde" shows the effort made by university researchers to connect research with the needs of the society in different areas of knowledge. The Conference of Rectors of Spanish Universities coordinates this project.

The Universitat Jaume I has participated in the project with more than two dozen information capsules that deal with issues related to energy, waste, translation, video games, police mediation and national identities, among other topics.

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