The UJI promotes transmedia scientific communication with the innovative project #ÀgoraDigital



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## The UJI promotes transmedia scientific communication with the innovative project #ÀgoraDigital

04/05/2017 |
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* [![ agora-digital AgoraDigital](/com/investigacio/arxiu/noticies/2017/4/agora-digital/AgoraDigital.jpg)](#)

The Communication and Publications Service of the Universitat Jaume I (UJI) launched the innovative project of scientific transmedia communication #ÀgoraDigital, which is funded by the Spanish Foundation for Science and Technology (FECYT) from the Spanish Ministry of Economy, Industry and Competitiveness.

The initiative, a pioneer in the field of Spanish public universities, has been designed by the Scientific Culture and Innovation Unit (UCC+i). It aims to involve the research community in the dissemination of science through new tools favoured by the digital environment, such as social networks or multimedia tools. The vice-rector for Research and Postgraduate Studies, Jesús Lancis, presented the #ÀgoraDigital project , which will be implemented in a pilot way for two months with the collaboration of ten research groups and two research institutes of the four centre of the university campus, in addition to Espaitec, the Scientific, Technological and Business Park.

"The UJI's rectoral team believe that it is fundamental to bring scientific knowledge closer to society, and for this reason, and taking into account the new tools originated in the digital paradigm, it is imperative that we engage in exploring innovative formulas to connect with the different publics In the most interactive way possible, while improving the projection of our university," said Lancis, who has announced that the second phase of this action will take place from September to November.

The director of the Communication and Publications Service, Francisco Fernández Beltrán, has insisted that #ÀgoraDigital has the mission of improving scientific communication through innovative channels and formulas and, at the same time, "building a new model of responsible research and innovation, which requires the establishment of a permanent dialogue between society and science so that citizens can participate in the same objectives and methodologies of what is a priority to investigate.

The *Àgora digital project: transmedia narratives and participatory culture in scientific communication* was born with the will that the Universitat Jaume I advances in its adaptation to the new communication paradigm created by communication technologies and, at the same time, maintaining its commitment to the development of responsible research and innovation. For these reasons, the Universitat Jaume I considers the transition from the hypertext culture to the interactive multimedia concept, where both analog and digital materials and actions converge. Just as conventional media are undergoing a transition towards the convergence of different communication media and the integration of production processes, the UCC+i at the UJI aims to launch new channels of so-called integrated journalism, optimizing all the potentialities for the promotion of scientific communication through new narratives transmedia, as well as through the promotion of participatory culture of the university community and society in general, taking into account the diversity of audiences.

The #ÀgoraDigital initiative is open to the entire UJI research community and, so far, ten research groups, two research institutes and Espaitec have joined the project, as well as several companies of the Science, Technology and Business Park. 

More information: [http://agoradigital.uji.es](http://agoradigital.uji.es/)

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