The advertising industry warns of social and economic risks of poor media education



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## The advertising industry warns of social and economic risks of poor media education

03/10/2022 |
SCP

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The fourth session of the webinar "Dialogues on communication and education in the 21st century. Promoting educommunication from the professional sectors of communication", organised by the RTVE Chair of the Universitat Jaume I, has approached the advertising communication sector. The president of the Association of Advertising and Public Relations of the Valencian Community, Juanvi Falcó, and the president of the Association of Advertising Agencies of the Valencian Community (ComunitAD), Ana Niño, have participated in a debate attended by more than 45 people and moderated by the lecturer of Audiovisual Communication and Advertising Lorena López Font.

At the meeting, Lorena López Font and Ana Niño agreed on highlighting the economic and social relevance of advertising communication and the importance of it being understood and analyzed from a critical and responsible point of view by society as a whole. Thus, Niño stressed that "educating in a critical sense and knowing how to properly interpret the messages of advertising communication is fundamental for our freedom as citizens". She also remarked that education in communication is not only a necessity among the youngest, but "a transgenerational problem". Likewise, López Font pointed out that "we need to develop subjects that help this critical thinking", while claiming that "social platforms also have a great responsibility in this field".

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