Juan Miguel Aguado: "Disinformation is not an accident, it is an industry and has its own ecosystem"



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## Juan Miguel Aguado: "Disinformation is not an accident, it is an industry and has its own ecosystem"

04/11/2021 |
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* [![ comloc-2021 _37A9564](/com/noticies/2021/11/1q/comloc-2021/_37A9564.jpg)](#)

The Universitat Jaume I today inaugurated the sixteenth edition of the International Conference on Local Communication (ComLoc 2021), which on this occasion is focused on the theme of "Public media, citizenship and digital influence in the era of disinformation".

Juan Miguel Aguado, Professor of Journalism and Media at the University of Murcia, gave the inaugural conference entitled "Public media, ubiquitous mediations and disinformation ecosystems: How and why redefine the audiovisual public service". In his speech, Aguado reflected on how hyperconnectivity and the profitability of data has revolutionised the way of life and the communication industries and stated that "the emotionalisation of public discourse, the dynamics of algorithmic intermediation and the importance of the strategic dimension of communications favours a context of social, political and economic profitability of disinformation".

The Professor stated that "disinformation is not an accident caused by incautious audiences, nor is it the side effect of a perverse technology; disinformation is simply an industry and has its own ecosystem".

Finally, he gave some of the keys to redefining audiovisual public service: the cultivation of truthfulness and factuality as a social attitude, the cultivation of responsibility and accountability, the development of information and media literacy, the promotion of participation and a deliberative attitude, the establishment of ethical standards in the collection and processing of data, and algorithmic transparency and accountability; in short, "public service is working for the autonomy of the subject".

The opening ceremony was attended by the rector of the UJI, Eva Alcón; the dean of the Faculty of Humanities and Social Sciences and academic co-director of the conference, Andreu Casero; the editor-in-chief of *El Periódico Mediterráneo*, Javier Navarro, and the director of the Department of Communication Sciences and academic co-director of the conference, Javier Marzal.

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