Social and Political Marketing students of the UJI create a campaign to raise awareness of the climate crisis



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## Social and Political Marketing students of the UJI create a campaign to raise awareness of the climate crisis The graffiti artist Lucas Adrián Rocher has painted a graffiti next to the cafeteria of the Faculty of Law and Economics as part of the project

10/11/2021 |
SCP

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Students of the subject "Social and Political Marketing", taught by Vicente Tortosa and Rosa María Rodríguez Artola in the Bachelor's Degree in Business Administration and the Double Degree in Business Administration and Law, are carrying out a project on the management of artistic works for the creation of a social marketing campaign.

This year's campaign focuses on the climate crisis and aims to raise awareness among citizens so that they have a more respectful attitude and behaviour towards the environment. Specifically, there are four lines to be developed in the project by the students with the following themes: reducing the consumption of plastics; raising awareness among the younger population about the problem of consumerism; changing the possible habit of children of wasting food, and encouraging the consumption of local and seasonal food products.

As part of this project, the graffiti artist Lucas Adrián Rocher has painted a graffiti next to the cafeteria of the Faculty of Law and Economic Sciences. In addition, students from the third year of the Bachelor's Degree in Advertising and Public Relations, photography students from the School of Art and Design of Castelló (EASD), students from the IES Gilabert Centelles in Nules, students from the Secondary Education Section of the IES Alfonso XIII in Cabanes, students from the CEIP Censal in Castelló and students from the CEIP Grangel Mascarós in L'Alcora are also taking part in this initiative. Finally, art professionals such as the writer Josep Miralles, the theatre group Maset de Frater de Castelló and the storyteller Rosabel Canós are collaborating in the project.

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