The director of AS recognizes that the Olympic Games do not involve selling for sports newspapers



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## The director of AS recognizes that the Olympic Games do not involve selling for sports newspapers

04/09/2016 |
SCP

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The director of the daily ACE, Alfredo Relaño, affirms that unlike what can think “the olympic games do not suppose a greater sale for the sportive newspapers”. From the newspaper that directs, will send to eight people to cover the information that generate the Olympic games of London that begin the next 27 July, because it is a very important event for the society “that embellece a lot the newspaper but does not give greater income, since the fan in Spain attends more to the football, to the engine and to the basketball”. Relaño Has realised these statements in the talk that has given inside the course of summer of the UJI “New tendencies in sportive journalism”, directed by the professors of the department of Sciences of the Communication, Hugo Doménech and Pablo López.

The responsible maximum of one of the four cabeceras of the sportive newspapers more important of Spain, has explained that with the Eurocopa almost has happened the same since until Spain did not arrive to quarter-finals, the newspapers did not sell so much. To explain it with real data, Relaño has said that when Spain won the World-wide of football in South Africa, ACE arrived to sell 950.000 newspapers the day after the victory and 600.000 newspapers during the five back days by the promotion of a T-shirt of Spain, when the normal is that they sell 200.000 newspapers in a day. With the victory of Spain in the Eurocopa of 2008, the sales were of 700.000 newspapers the back day to that it won The Red and in this Eurocopa 2012 has gone down to the 500.000, what has described like “one some fatigue of the success”.

All this, according to Relaño, carries to define like “the true essence of the four sportive newspapers is the championship of the League and the rivalry of the Madrid and the Barça”. For the director of the sportive newspaper of the Group HASTE at present exists “a good sportive press”, but with a characteristic of rivalry between the Madrid-Barça. On the importance of Internet in the media, Relaño has signalled that “the newspapers of paper are to a lot of years that it was profitable Internet”, but by the contrary does not see problems for the radio neither the television by the entrance of this half.

The New “course tendencies in sportive journalism” will finalise tomorrow Wednesday with the intervention of the director of Communication of Rafa Benítez, Juan Francisco Sánchez, the one who will speak of “..England himself that it is different and also in the means” and the journalist and professor, Luis Rojas with “The importance of the language and the professional deontology in the sportive journalism”.

Photographies: [http://www.uji.es/noticies/foto/num&go\_to=29395530](http://www.uji.es/noticies/foto/num&id_a=29395530)

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