Experts in brand management highlight the high return on investment in sports events



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## Experts in brand management highlight the high return on investment in sports events

18/05/2018 |
SCP

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* [![ congres-territori-esport Marca_Territori_Esport_18DLL086_in](/com/noticies/2018/05/2q/congres-territori-esport/Marca_Territori_Esport_18DLL086_in.jpg)](#)

  PHOTO: Damián Llorens

The 1st International Conference on Brand, Territory and Sports has brought together national and international experts in management of territorial brands based on sport at the Universitat Jaume I with the aim of sharing the strategic opportunities offered by this intangible good to companies, institutions and citizens.

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