Juan José Montoro places the ceramic technician "in the centre of the digital transformation"



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## Juan José Montoro places the ceramic technician "in the centre of the digital transformation"

07/11/2019 |
SCP

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The president of the Spanish Association of Ceramic Technicians (ATC), Juan José Montoro, assures that the ceramic sector in Castellón, which is responsible for more than 90% of the production of ceramic floor and wall tiles at a national level, "has no choice but to adapt to the great and rapid changes that are taking place in the world in order to be able to continue leading innovation and have a bright future". This sector, compared to other industries, is, according to Montoro, "a chameleonic example when it comes to assuming and adapting to changes. And although the ceramic industry is a complex gear machine, it also has a great capacity to keep up with the times".

Montoro made these statements at the official inauguration of the fifteenth International Congress of Ceramic Technicians, which took place this morning at the premises of the Universitat Jaume I-Empresa Foundation (FUE-UJI) in Castellón under the heading "The technician and digital transformation", and in which more than 200 people took part, including technical professionals from the ceramic sector, heads of the R+D+i departments, technicians and those responsible for the areas of management, marketing and production of ceramic companies; as well as lecturers and university students.  
  
The rector of the Universitat Jaume I, Eva Alcón; the president of the Castellón Provincial Council, Josep Pascual Martí; and the general director of the Valencian Institute of Business Competitiveness (Ivace), Júlia Company, also participated in the opening ceremony.

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