Barry Jordan: "The Spanish film industry should raise its business model or contemplate its total collapse"



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## Barry Jordan: "The Spanish film industry should raise its business model or contemplate its total collapse"

04/09/2016 |
SCP

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Barry Jordan, professor of the Montfort University of United Kingdom, has inaugurated the course of summer of the Universitat Jaume I “¿A future for the Spanish cinema'” with the conference “Spanish Cinema: in research of the stray viewer”, in which it has analysed the loss of viewers that has suffered the Spanish cinema in the last decade, among others appearances.

Jordan has realised a review to the data of the Spanish cinema from 2001 until 2010/11, analysis that has launched data “very worrisome” like the collapse of the number of viewers from 2005, when the public that went to see Spanish films reached the 26,2 millions, until 2010, when they were 21,5 million viewers. “In five years have lost 7 million viewers and 38 million euros in the taquilla” has explained the professor of Montfort, the one who has enumerated some of the causes that have carried to this situation: some astronomical levels of production that do not justify in a so small market (in the year 2010 did 200 films, almost the double that in 2001), an excess of subsidies and public helps that cause that they produce a lot of films that are not profitable (in 2001 the Spanish cinema received 31 million euros in public subsidies and in 2008 already had duplicated until the 67 millions), the disconnection with the tastes of the public (the Spanish cinema does not result appeal to the viewer that when it goes to the cinema looks for a cinematographic experience that can not see home), the fault of scripts of quality, and the scarce investment that does to the hour to promote and sell the films, so much was as inside Spain.

By all this, Barry Jordan has ensured that “the Spanish cinema is in a very difficult situation in the short term, the numbers do not square, the films do not see and the viewer does not feel interest by the Spanish productions. It has arrived the moment of replantearse the sector, delete what does not work and do better and of form more economic what yes works”. In this sense has added that “already it has announced that the public helps to the cinema go to suffer a cut closely of 40% and in front of this situation only there are two options: replantear the model of business or contemplate the total sinking of the Spanish cinematographic industry”. In his opinion, if the Spanish cinema wants to have future has to replantearse which type of product has to do to attract to the public, so much Spanish as of out; it has to implant other models of business based in the private capital and no in the subsidies; it has to begin to work like an industry for real, with less atomisation of the sector in small producing, and, especially has to bet by the joint productions and the promotion of the films in Europe, “because the Spanish cinema will not be able to survive only with what sells in the country”.

Photographies: [http://www.uji.es/noticies/foto/num&go\_to=29395528](http://www.uji.es/noticies/foto/num&id_a=29395528).

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