Three UJI projects study the incorporation of sustainability into institutional governance, the use of robots in the tourism sector and corporate social responsibility in organisations



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## Three UJI projects study the incorporation of sustainability into institutional governance, the use of robots in the tourism sector and corporate social responsibility in organisations

15/02/2022 |
SCP

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* [![ sostenibilitat-gestio-empresarial Pla_Estatal_Investigacio_FCJE_22DLL28](/com/investigacio/arxiu/noticies/2022/2/sostenibilitat-gestio-empresarial/Pla_Estatal_Investigacio_FCJE_22DLL28.jpg)](#)

The Universitat Jaume I of Castellón has achieved, within the Spanish Plan for Scientific and Technical Research and Innovation 2017-2020, three projects linked to the field of business management, economics and finance to evaluate the transition towards more sustainable societies of institutions; the perception of customers in the use of social robots in the tourism sector and the capacity for organisational learning, corporate social responsibility and self-managing organisations.  
  
The first project, led by the professor of Applied Economics Emili Tortosa, will carry out an assessment of institutions in the transition towards sustainable societies in order to pose new challenges for governance from a multidisciplinary perspective. The research team considers this evaluation to be a key aspect, since institutions can either favour or hinder the processes of change. It is funded with 55,116 euros.

The second project will analyse the perception of customers of the service offered by social robots used in the tourism sector, where they regularly perform customer service tasks. Specifically, it will study the impact of functionality and warmth on service quality, perceived value and satisfaction. It is directed by Miguel Ángel Moliner, professor of Marketing and Market Research, and Luis Callarisa, university lecturer in Marketing and Market Research, with funding of 53,555 euros. The aim is to find out what added value they bring and what kind of characteristics (design, voice, image, etc.) they need to have in order to satisfy the customer.

The third project deals with organisational learning capacity, corporate social responsibility and self-managed organisations. It is directed by the professors of Business Organisation Ricardo Chiva and Rafael Lapiedra and its main objective is to analyse the relationship between corporate social responsibility, organisational learning capacity and self-managed organisations in three sectors and three European countries. The research team considers that the capacity for organisational learning plays an important role in organisations to move away from hierarchy and control and towards participation, democracy and self-management.

[![Image resource pei-hospitality-robots index](/com/investigacio/arxiu/noticies/2022/2/sostenibilitat-gestio-empresarial/pei-hospitality-robots/index.jpg)](/com/investigacio/arxiu/noticies/2022/5/pei-hospitality-robots/)

[Experiments with social robots in hotels](/com/investigacio/arxiu/noticies/2022/5/pei-hospitality-robots/)

The initiative, led by professor Miguel Ángel Moliner and lecturer Luis Callarisa, will study the impact of functionality and warmth on service quality, perceived value and satisfaction.

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