The UJI, example of best practices in university communication



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## The UJI, example of best practices in university communication

24/04/2015 |
SCP

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The activity of the Universitat Jaume I in the field of the institutional communication will be exposed like example of best practices in the I International Conference “Building Universities' Reputation”, that has organised the University of Navarra in collaboration with the British Council and the association of directors of Communication Dircom, between other 10 institutions of different countries. In this meeting, that celebrates in Pamplona of the 22 to 24 April, the director of the Service of Communication and Publications, Francisco Fernández Beltrán, is one of the 40 national experts and international invited to participate to analyse the relations between the communication and the gestión of the reputation, and will participate in the session devoted to the best practices of the departments of Communication of the universities together with Mark Sudbury, director of Communication of the University College London (UCL).

The Universitat Jaume I has situated always to the avant-garde in the professional gestión of the communication and the corporate reputation, appearances in which it comes working of leading way since in the year 2000 created the first Plan of Image and Communication of a Spanish public university. Likewise, it has participated actively in the expansion of this model to the rest of universities of the country, especially from the Network of Cabinets of Communication of the Spanish Universities, whose creation precisely promoted the own UJI.

The reputation, like reference forced in the gestión of intangible, is an active strategic increasingly appreciated by all type of organisations. In the last decades, so much the concept like his gestión have placed in first line, generating debates granados so much in the corporate field as in the academician. The universities, like complex organisations whose activity has a direct impact on crowd of publics, do not escape to this situation and during the meeting will debate openly on the concept of university reputation and his implications in the current global stage, from an international perspective, interdisciplinar, participatory and with vision of long term.

In his exhibition, the director of Communication of the UJI will expose the model of gestión developed by the centre castellonense, in which it works with a vision holística of the communication and a gestión by publics. During his intervention will explain the system of internal operation of the Service of Communication and Publications and will put the emphasis in the mechanisms of work for the integration of the communicative work with the actions of strategic planning of the institution.

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