Communication experts claim at the UJI the ability of reputation management to "create better companies"



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## Communication experts claim at the UJI the ability of reputation management to "create better companies" The Master's Degree in Communication, which is still open for pre-registration for its last places, pays a posthumous tribute to Professor Justo Villafañe

29/09/2023 |
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The Master's Degree in New Trends and Innovation Processes in Communication of the Universitat Jaume I held a conference on Friday 29 September to analyse the latest trends in the management of intangibles, which highlighted the capacity of this corporate field to "create better companies", according to Sebastián Cebrián, CEO of Villafañe & Asociados. The session, which served as the opening ceremony of the master's degree, was also attended by Magda Mut, Vice-Dean of the Degree in Advertising and Public Relations at the UJI; Javier Fernández del Moral, lecturer at the Universidad Complutense de Madrid; Santiago Gimeno, managing partner of the company Cuatroochenta; Esther Castellano, president of Dircom Comunidad Valenciana; Estela Bernad, president of the association adComunica; and Guillermo Sanahuja, lecturer in Audiovisual Communication and Advertising at the UJI.

The seminar, which was inaugurated by the Rector of the Universitat Jaume I, Eva Alcón, and the Dean of the Faculty of Humanities and Social Sciences, Javier Vellón, also served to pay a posthumous tribute to Professor Justo Villafañe Gallego, Professor of Audiovisual Communication and Advertising at the Universidad Complutense de Madrid, who maintained a close relationship with the UJI in the launch of its Communication studies and in the management of the image and reputation of the university institution itself.

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