Amazing Up promotes a project to promote active ageing through disruptive communication technologies



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## Amazing Up promotes a project to promote active ageing through disruptive communication technologies The firm linked to Espaitec will develop the project "Amazing els nostres majors" in digital spaces for cognitive stimulation and historical memory in future public centres.

14/10/2021 |
SCP

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The Valencian Innovation Agency (AVI) has selected the project "Amazing els nostres majors", presented by Amazing Up, a technology company linked to Espaitec, Science and Technology Park of the Universitat Jaume I of Castelló, within the 2021 call for grants for R&D&I projects aimed at public procurement of innovation, providing it with financial support for its development during 2021, 2022 and 2023. The project presented is one of only five awarded to private companies within the Programme for the promotion of innovative public procurement , and the second that has achieved the greatest financial support.

The initiative is part of the "Unwanted loneliness in vulnerable groups" line of work proposed by AVI, and is aligned with the call for preliminary market consultation carried out by the Castelló de la Plana City Council for its future Active and Healthy Ageing Centre. With these two points of reference, the project focuses on the development of elements based on disruptive communication technologies that serve to promote active ageing for the elderly.

In this sense, the company's manager, Juan José Ortiz, pointed out that work is being done with elements of extended reality and artificial intelligence to promote digital spaces that "allow us to create a modern and avant-garde classroom for the cognitive and motor stimulation of the elderly, as both aspects are related to the concept of active ageing". To this end, Amazing Up is working on the development of new interfaces for interaction between people and technology, such as interactive floors and walls.

It should be noted that Amazing Up has generated a new system for integrating virtual reality with augmented reality through interaction elements with users' mobile devices, which "will favour greater participation and involvement of the elderly", says Ortiz.

The project is not only focused on the development of immersive and interactive technological equipment for future centres for active ageing, but also includes the design of technical tools, procedures and contents for the promotion of activities that improve the physical and mental capacities of the elderly.

At the end of the process, Amazing Up will generate different digitalised and virtualised contents to be applied in the active ageing centres, as well as work protocols to achieve the involvement of the elderly in the definition of their own motor and cognitive development activities.

To carry out all this three-year work, the firm Amazing Up collaborates with several agents of the Valencian Innovation System, including the Department of Communication Sciences of the Universitat Jaume I of Castelló, the Valencian Association of Extended Reality and the Institute for Research in Innovation in Bioengineering of the Polytechnic University of Valencia.

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