The Chair for the Transformation of the Economic Model of the UJI participates in the ATC Impulsa Forum on the ceramic cluster



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## The Chair for the Transformation of the Economic Model of the UJI participates in the ATC Impulsa Forum on the ceramic cluster

10/03/2021 |
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The Chair for the Transformation of the Economic Model of the Universitat Jaume I participated yesterday in the ATC Impulsa Think Tank on the Castellón ceramic cluster, organised by the Spanish Association of Ceramic Technicians (ATC). The inaugural session of this forum was moderated by the director of the Chair, Xavier Molina.

According to the presentation by Juan José Montoro, president of ATC, the aim of ATC Impulsa is to promote critical thinking and the debate of ideas with prestigious speakers, in order to "analyse in depth key issues such as digital transformation, energy transition, intergenerational cohesion or business strengthening". The forum will have a permanent character as a "bridge for dialogue" in the search for solutions for the cluster.

The first round table, which took place in a blended format, was attended by Juan Bautista Carda, director of the Ciutat de Vila-real Chair in Ceramics Innovation; Francisco Corma, from QPT Consulting; José Ribera, ceramics technician; Victoria Zaera, from the ceramics employers' association Ascer; Serafín Tortosa, ceramics technician; Javier Maestre, from Euroatomizado; Jorge J. Bakali, technical advisor; Antonio Querol, technical advisor; and Gloria Serra, manager of the Universitat Jaume I-Business Foundation. The forum addressed various issues with the aim of making a diagnosis of the current situation of the ceramics sector and identifying the main challenges facing the cluster.

Promoted by the Universitat Jaume I and the Department of Finance and Economic Model of the Generalitat Valenciana, the Chair aims to promote knowledge and dissemination of issues related to the transformation of the current economic model of the Valencian Community towards a more competitive one, based on innovation, knowledge, openness to the outside world and sustainable from an environmental, productive and social point of view.

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