RTVE and the Universitat Jaume I create the Chair in Audiovisual Culture and Media Literacy



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## RTVE and the Universitat Jaume I create the Chair in Audiovisual Culture and Media Literacy The aim is to research audiovisual culture and generate resources to promote media literacy through public media.

08/02/2022 |
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* [![ catedra-rtve _S9B1050](/com/noticies/2022/2/1q/catedra-rtve/_S9B1050.jpg)](#)

The president of the RTVE Corporation, José Manuel Pérez Tornero, and the rector of the Universitat Jaume I, Eva Alcón, have signed t a collaboration agreement creating the RTVE Chair in Audiovisual Culture and Media Literacy.

The chair is directed by Javier Marzal Felici, professor of Communication at the UJI. Its main objective is to carry out research, training and transfer activities for the critical study and development of audiovisual content that has a direct application in the field of media literacy. In short, the aim is to deepen the study of audiovisual culture for the development of applied research and for the generation of didactic resources in order to disseminate and promote media literacy through the RTVE Corporation and the public media.

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