Research staff from the Department of Business Administration and Marketing receive four awards from the Centre of Financial Studies



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## Research staff from the Department of Business Administration and Marketing receive four awards from the Centre of Financial Studies

18/10/2022 |
SCP

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Four research works of the teaching staff of the Department of Business Administration and Marketing of the Universitat Jaume I of Castelló have been awarded by the Centre of Financial Studies in the categories of Human Resources, Education and New Technologies and Marketing and Advertising. The presentation of the Financial Studies Awards took place on Wednesday 21 September at the Ateneo de Madrid.

"Sustainability and local gastronomy in tourist destinations in the context of COVID-19" by Miguel Ángel Moliner Tena, Diego Monferrer Tirado, Marta Estrada Guillén and Lidia Vidal Meliá won in the Marketing and Advertising category and "The influence of population poverty and organisational size on the employment relationship: an empirical analysis" by Vicente Roca Puig in the Human Resources category, both with a prize of nine thousand euros.

Also in the Human Resources category, the project "Committed employees: the key role of human resources management and the generation of psychological empowerment" by Inmaculada Beltrán Martín, Juan Carlos Bou Llusar, Beatriz García Juan and Alejandro Salvador Gómez won a runner-up prize, as did the work "Evaluation of a flipped classroom experience: do learning and student well-being go hand in hand?" by Ana Belén Escrig Tena, Mercedes Segarra Ciprés, Beatriz García Juan, Alejandro Salvador Gómez, María Luisa Flor Peris and Georgiana Alexandra Badoiu.

The Centre of Financial Studies awards these prizes annually in eight categories: taxation, accounting, labour law and social security, human resources, civil and commercial law, constitutional and administrative law, education and new technologies, and marketing and advertising. Its aim is to recognise and stimulate creative and research work, and it particularly values the originality and practical nature of the work presented.

Further information: <https://www.cef.es/es/premiados-y-jurados-premio-estudios-financieros-2022.html>

**AWARD-WINNING PROJECTS**

The study "Sustainability and local gastronomy in tourist destinations in the context of COVID-19" has shown that perceived sustainability, local gastronomy and service experience are key aspects in the strategy of any tourist destination. In the case of sustainability, it is a determining factor in the tourist's service experience at the destination, which, in turn, has a significant positive effect on satisfaction. The importance of safe experience in the service experience has also been demonstrated.

The paper "The influence of population poverty and organisational size on the employment relationship: an empirical analysis" has examined how the exchange relationship between employees and employers in Spanish companies is. The findings show that this employment relationship is more intense in medium and large firms located in municipalities with low poverty, but only equitable in small firms located in municipalities with high poverty.

The flipped classroom is an active methodology that inverts the traditional teaching model, with the use of new technologies and the generation of an emotional connection with the students. The purpose of the study "Evaluation of a flipped classroom experience: do learning and student well-being go hand in hand?" is to analyse the extent to which this methodology promotes meaningful student learning and generates an increase in their satisfaction and/or stress in an optional subject on quality management taught at the UJI, through the new model of demands and resources in the study.

The purpose of the research "Engaged employees: the key role of human resources management and the generation of psychological empowerment" is to provide new knowledge on the little explored mediating role of a key motivational process: psychological empowerment in the link between human resources management and employee engagement and has demonstrated the importance of generating motivational feelings in staff as a way to promote affective reactions.

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