Mulet ensures that food in Europe is safe and recommends not to be persuaded by advertising 



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## Mulet ensures that food in Europe is safe and recommends not to be persuaded by advertising

16/07/2014 |
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[![







![José Miguel Mulet](/com/noticies/2014/07/1q/curs-biotecnologia/foto06web.jpg "No video playback capabilities, please download the video below")
](/com/noticies/2014/07/1q/curs-biotecnologia/foto06web.jpg)](http://www.svideo.uji.es/svideo_flash/minut/CV11_Biotecnologia_1min.ogv)

José Miguel Mulet, lecturer at the Polytechnic University of Valencia, stated in his speech "Food without fear" in the summer course of the UJI that "food in Europe today is safe" and that "there is a gap between the objective data and the perception of the population that has to be overcome with scientific knowledge".

According to this science author, food industry spends a lot of money to meet food safety regulations and to offer the public what they ask, in what he has called "the beautiful game of magic words", that consists on using certain names that positively influence the public (*natural, traditional, without preservatives, without colourants*) and avoiding others that could cause a rebound effect (technology, chemistry, artificial, etc.). Therefore, he recommends to be more critical with all the information that we get.

Images of the conference: <https://www.uji.es/noticies/foto/num&id_a=37079764>

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