The UJI starts a communication campaign from the Valencian universities and the Audiovisual Bureau to facilitate the reopening of RTVV



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## The UJI starts a communication campaign from the Valencian universities and the Audiovisual Bureau to facilitate the reopening of RTVV

21/04/2016 |
SCP

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The Valencian universities and the Valencian Audiovisual Board (MESAV) have decided to launch a communication campaign for Valencian citizenship to change their perception towards the concept of "public service broadcasting". The campaign will be oriented, ultimately, to enhance the reputation of the professions and trades related to communication.  
  
The Universitat Jaume I was the first of the Valencian universities that started filming the campaign. To this end, on 19 and April 20 different media professionals installed in the lobby of the Faculty of Humanities and Social Sciences a set with photocall to record short interviews with students and lecturers.  The aim is that they explain the need for a public broadcasting service in Valencia and how they would like it to be.  
  
Vicent Climent, rector of the Universitat Jaume I, has also expressed his concern about the Valencian audiovisual sector. He has explained that "a territory with a cultural entity like the Valencian community needs a public broadcasting system at the service of citizens, with the highest quality and in Catalan".

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