The Department of Business Administration and Marketing will collaborate in the drafting of a tourism competitiveness plan



[Valencià](/upo/rest/publicacion/idioma/ca?urlRedirect=https://www.uji.es/com/noticies/2017/11/2q/contracte-cati/&url=/com/noticies/2017/11/2q/contracte-cati/&urlRedirect=https://www.uji.es/com/noticies/2017/11/2q/contracte-cati/ "Cambiar idioma a català")
[Español](/upo/rest/publicacion/idioma/es?urlRedirect=https://www.uji.es/com/noticies/2017/11/2q/contracte-cati/&url=/com/noticies/2017/11/2q/contracte-cati/&urlRedirect=https://www.uji.es/com/noticies/2017/11/2q/contracte-cati/ "Cambiar idioma a español")
[English](#0)

Mobile menu

* [Profile](#0)
  + [Future students](/perfils/futurs/)
  + [UJI students](/perfils/estudiantat/uji/)
  + [PDI-PI](/perfils/pdipas/base/pdi/)
  + [PTGAS](/perfils/pdipas/base/pas/)
  + [AlumniSAUJI](/serveis/alumnisauji/)
  + [Companies and institutions](/perfils/empresa/)
* [Tools](#0)
  + [Virtual Classroom](https://aulavirtual.uji.es/)
  + [CAU](https://cau.uji.es/)
  + [Directory](//www.uji.es/institucional/contacta/)
  + [Gmail](http://gmail.uji.es/)
  + [Intranet (IGLU)](//www.uji.es/upo/rest/iglu/)
  + [Virtual Office](/seu/)
  + [Academic information (SIA)](http://sia.uji.es/)
  + [Others](//www.uji.es/serveis/scp/eines/)
* [Valencià](/upo/rest/publicacion/idioma/ca?urlRedirect=https://www.uji.es/com/noticies/2017/11/2q/contracte-cati/&url=/com/noticies/2017/11/2q/contracte-cati/&urlRedirect=https://www.uji.es/com/noticies/2017/11/2q/contracte-cati/ "Cambiar idioma a català")
  [Español](/upo/rest/publicacion/idioma/es?urlRedirect=https://www.uji.es/com/noticies/2017/11/2q/contracte-cati/&url=/com/noticies/2017/11/2q/contracte-cati/&urlRedirect=https://www.uji.es/com/noticies/2017/11/2q/contracte-cati/ "Cambiar idioma a español")
  [English](#0)

[# Universitat Jaume I](/)

* [# Universitat Jaume I](/)
* [Profile](#0)
  + [Future students](/perfils/futurs/)
  + [UJI students](/perfils/estudiantat/uji/)
  + [PDI-PI](/perfils/pdipas/base/pdi/)
  + [PTGAS](/perfils/pdipas/base/pas/)
  + [AlumniSAUJI](/serveis/alumnisauji/)
  + [Companies and institutions](/perfils/empresa/)
* [Tools](#0)
  + [Virtual Classroom](https://aulavirtual.uji.es/)
  + [CAU](https://cau.uji.es/)
  + [Directory](//www.uji.es/institucional/contacta/)
  + [Gmail](http://gmail.uji.es/)
  + [Intranet (IGLU)](//www.uji.es/upo/rest/iglu/)
  + [Virtual Office](/seu/)
  + [Academic information (SIA)](http://sia.uji.es/)
  + [Others](//www.uji.es/serveis/scp/eines/)
* [Studies](/mapa/estudis/)
  + [Studies](/mapa/estudis/)
  + [Bachelor’s degrees](/estudis/)
  + [University master’s degrees](/estudis/?p_estudio=m)
  + [Doctoral studies](/estudis/oferta/doctorat/)
  + [Lifelong learning](/estudis/base/formacio-permanent/)
* [Research and innovation](/investigacio/)
  + [Research and innovation](/investigacio/)
  + [Research portal](/investigacio/)
  + [Innovation](/innovacio/)
  + [Doctoral studies](/centres/escola-doctorat/)
  + [HRS4R](/investigacio/hrs4r/)
* [International](/internacional/)
  + [International](/internacional/)
  + [International Students](/internacional/base/estudiantat/estudiantado-internacional/)
  + [Exchange Programmes](/serveis/ori/base/programes-intercanvi/)
  + [Study Abroad](/internacional/base/study-abroad/)
* [UJI](/mapa/uji/)
  + [UJI](/mapa/uji/)
  + [Get to know the UJI](/mapa/uji/coneix-uji/)
  + [Structure and organisation](/institucional/estructura/)
  + [Strategy and quality](/institucional/estrategia/)
  + [Transparency](/transparencia/)
  + [Public integrity](/transparencia/liniaetica/)
  + [News](/actualitat/)
  + [Contact the UJI](/institucional/contacta/)
* [University life](/mapa/vida-universitaria/)
  + [University life](/mapa/serveis/)
  + [Library](/serveis/cd/)
  + [Campus](/mapa/uji/coneix-uji/campus/)
  + [Culture](/cultura/)
  + [Sports](/esports/)
  + [InfoCampus](/serveis/infocampus/)

[UJI](/)
[News](/com/sumari/noticies/)

## The Department of Business Administration and Marketing will collaborate in the drafting of a tourism competitiveness plan

27/11/2017 |
SCP

Compartir

Compartir

×

Linkedin

BlueSky

Facebook

Mastodon

Whatsapp

Gmail

Imprimir

* [![ contracte-cati _MG_1074_in](/com/noticies/2017/11/2q/contracte-cati/_MG_1074_in.jpg)](#)

The Universitat Jaume I and the Inter-municipal Association of Alt Maestrat (formed by Catí, Culla, Benassal and Ares del Maestrat) have signed a contract for personnel from the Department of Business Administration and Marketing of the UJI to carry out advisory and assistance work technique in the marketing area of ​​the Tourism Competitiveness Plan that this association is developing.

The agreement has been signed by the rector, Vicent Climent, and the mayor of Catí, Pablo Roig, on behalf of the association, and the person in charge of executing the contract on behalf of the UJI will be professor Diego Monferrer Tirado, attached to the Department of Business Administration and Marketing.

Pablo Roig explained the importance of this contract to help position the Alt Maestrat region and the town of Catí and its spa as a tourist product, "our goal is to get people to discover the rich landscape, heritage, cultural and gastronomic that we have in this area". In this plan we will work concretely on the product that make up the spa and water of the Font de l'Avellà.

Vicent Climent explained that the work of the UJI is to help the municipalities to develop a new production model, in this case through tourism, and has shown its conviction that this collaboration will help Catí to "move forward, be more known and improve the quality of life of its inhabitants".  
  
[Images](http://www.uji.es/com/fotonoticies/arxiu/2017/11/conveni-ajuntament-cati/)

Information provided by:
[Communication and Publications Service](/serveis/scp/)

News

[Agenda](/com/sumari/agenda/)
[Government meeting agenda](/transparencia/uji/organs/collegiats/agenda/)
[News](/com/sumari/noticies/)
[Photo news](/com/fotonoticies/actual/)
[Government bodies news](/com/acords/)
[Vox UJI](/com/voxuji/)
[Vox UJI Ràdio](http://www.radio.uji.es/)
[Video server](http://www.svideo.uji.es)
[CienciaUJI](/com/investigacio/cienciauji/)
[Ciència UJI TV](/com/investigacio/arxiu/ciencia-uji-tv/)



Useful links

[University card](http://www.carnet.uji.es/)

[Multimedia catalogue](http://jecom.uji.es/)

[University press](/serveis/scp/publ/)

[Web map](//www.uji.es/mapa/)

[Educational model](//www.uji.es/institucional/estrategia/modeleducatiu/)

[Language Observatory](/serveis/ol/)

[Open Knowledge Portal](/serveis/cd/bib/pco/)

[UJI shop](http://www.tenda.uji.es/)

[Security and privacy center](https://www.uji.es/organs/ouag/sg/docs/politiques/gen/)
|
[Website legal notice](https://www.uji.es/comu/avislegal/avislegalicondicions/)
|
[Accessibility policy](https://www.uji.es/serveis/ura/base/accessibilitat/)

Information and queries:
[UJI suggestion box](/comu/forms/bustia)

Universitat Jaume I CIF: Q-6250003-H Av. Vicent Sos Baynat, s/n 12071
Castellón de la Plana,
España

Tel.: +34 964 72 80 00