The UJI will analyse the role played by citizens in digital political communication



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## The UJI will analyse the role played by citizens in digital political communication

25/01/2022 |
SCP

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* [![ comunicacio-politica-digital andreu_casero_UJI_w](/com/investigacio/arxiu/noticies/2022/1/comunicacio-politica-digital/andreu_casero_UJI_w.jpg)](#)

Social networks are redefining the relationship and interaction between the different actors that form part of the political communication scenario, an issue that also affects the way in which power is distributed. Thus, the current digital environment can not only open up possibilities and opportunities in terms of the role of citizens in politics and their participation in the democratic system, but also generate risks and problems of political manipulation, polarisation and digital surveillance.

In this context, researchers from the Journalism, Communication and Power research group [Periodismo, comunicación y poder] at the Universitat Jaume I have started a study that will focus on analysing the role played by citizens in this new digital paradigm of political communication.

The project is led by Professor Andreu Casero and has funding of more than 107,000 euros from the Spanish Research Plan. It aims to identify the political interests of citizens and the political use they make of social networks; determine the main communication strategies they employ on digital platforms; examine their ability to influence the digital political conversation, and explore their attitudes and perceptions.

To do so, social and computational research techniques will be used to analyse the social networks Facebook, Instagram and Twitter in the Spanish case. On the one hand, data mining and web analytics will be used on a sample of big data and machine-learning techniques will be used.  In addition, the content of the profiles and accounts of citizens on social networks will be analysed quantitatively and a quantitative survey administered online to a panel of citizens will be used.

“The results we expect to obtain from this study will allow the transfer of knowledge to the professional sector of political communication and journalism, as well as to civic and citizens' organisations. We also believe that they will have a democratic impact as they will offer new tools and knowledge to citizens to implement improvements in their use of social networks for political participation”, says project leader Andreu Casero.

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