The Universitat Jaume I presents a new edition of #RetadoresUJI: 5UCV Gennera Challenge with challenges from Porcelanosa and Mapfre



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## The Universitat Jaume I presents a new edition of #RetadoresUJI: 5UCV Gennera Challenge with challenges from Porcelanosa and Mapfre

22/09/2023 |
SCP

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The Universitat Jaume I has presented a new edition of the 5CV Gennera Challenge programme, an initiative of the UJI Challenge Innovació programme and framed within the activities of the Innovative and Sustainable Entrepreneurship Campus Programme, coordinated by the Department of Innovation, Industry, Trade and Tourism of the Generalitat Valenciana.

Through this programme, promoted at the UJI by the Increa Chair of Innovation, Creativity and Learning, companies define a series of strategic challenges that are solved by the university's undergraduate, master's and doctoral students. The students will work in multidisciplinary teams over several sessions led by experts, in which they receive training in innovative methodologies. This year's edition has involved two leading companies in the business ecosystem of the province, Porcelanosa and Mapfre.

The presentation ceremony was attended by the vice-rector for Innovation, Transfer and Scientific Dissemination of the Universitat Jaume I, David Cabedo; the director of Innovation and Entrepreneurship, Marisa Flor; Antonio Latorre and Guadalupe Vilarrocha responsible for R&D&I of the Porcelanosa group and José Fonfría and Cristina Payo responsible for the DGT East Training department of Mapfre.

The representatives of the two institutions presented the companies and the main characteristics of each of the selected challenges. With the information provided by the companies, the teams will work throughout the following sessions, which will take place on 21, 25, 28 September and 2 October, on different solutions that will be unveiled before a jury at an event to be held on 4 October. The teams presenting the best solutions will receive prizes of up to 1,500 euros, with a maximum of 300 euros per person.

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