The team "Los miércoles con amor" wins the 16th Outdoor Advertising Contest at the UJI



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## The team "Los miércoles con amor" wins the 16th Outdoor Advertising Contest at the UJI

03/04/2017 |
SCP

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The history of outdoor advertising, the ways to measure its success and the functioning of the human brain were the perspectives addressed by the lectures delivered at the16th Seminar on Outdoor Advertising that was held on Thursday 30 and Friday 31 March in the UJI Faculty of Law and Economic Sciences. The event has been organised by the Universitat Jaume I in collaboration with the Federation of Advertising and Communication Companies.

After the lectures, the prizes of the creativity contest were awarded. In total, 52 projects had been submitted, five of which have been defended before the jury, who decided to award the prize to the team "Los miércoles con amor", formed by fourth year students of the Degree in Advertising and Public Relations (Marta Arranz, Marta Ibáñez, Alba Pellicer, José M.ª García and Andrea Bolumar), who received a €600 prize and an invitation to participate in the upcoming outdoor advertising contest in Bilbao, where they will be able to present their campaign to the biggest experts in the sector.

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