Students from the UJI's Master's Degree in Marketing and Market Research will promote the products of agri-food companies in the province



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## Students from the UJI's Master's Degree in Marketing and Market Research will promote the products of agri-food companies in the province

24/09/2024 |
SCP

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Students of the Master's Degree in Marketing and Market Research at the Universitat Jaume I will be carrying out a series of projects this academic year to promote the products of agri-food companies in the province of Castelló, using the service-learning methodology. This initiative, which was carried out in the previous two editions of the Master's degree with oil companies and wineries, aims to invest knowledge in the development of the region and help prevent the depopulation of the interior.

This week, the students attended a meeting with representatives of the companies that will be taking part in the project this year: Els Masets, Formatges d'Almassora, Fruits de la Terra, Dulces La Cartuja, Artesanos Gil and Totdepoble, a day in which they had the opportunity to learn first-hand about their needs and products.

In the first semester, the 30 students on this edition of the Master's course will work in teams to draw up a commercial and marketing plan adapted to the specific characteristics of each company, with a view to launching new products. In the second semester, the aim is to draw up an internationalisation plan for these products.

It should be noted that the project has the collaboration of the Diputación de Castellón, which, through the Talent Rural scholarships, enables students from the Universitat Jaume I to implement these projects in a real way during internships in the collaborating companies.

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