The transformation of art in the virtual era, to be debated at "La Clau... de la Innovació" organised by Espaitec



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## The transformation of art in the virtual era, to be debated at "La Clau... de la Innovació" organised by Espaitec The meeting was attended by Carmen Bueno, cultural agent and exhibition curator; Fran Iglesias, general director of the Fundación Épica La Fura dels Baus; Iñaki Arredondo, CEO of Madpixel and Second Canvas; Emilio Sáez, lecturer of Audiovisual Communication and Advertising at the UJI and member of the Living Lab Planeta Debug, together with the artist Eduardo Bermejo

15/06/2023 |
SCP

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Espaitec, Science and Technology Park of the Universitat Jaume I of Castelló, held on Wednesday 14 June at Villa Elisa (Benicàssim) a new edition of "La Clau... de la Innovació", a space for creative debate whose aim is to address a topic from a 360º perspective in order to share knowledge and exchange ideas among professionals.

On this occasion, the meeting, moderated by Juan Antonio Bertolín, director of Espaitec and manager of the General Foundation of the UJI, focused on analysing the role of technology, especially nowadays, with the media explosion of artificial intelligence in artistic processes (painting, music, literature, shows, etc.), that is, in the conception of art in general, in its aesthetic and expressive possibilities, and in the way of interacting with the spectator.

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