Marcos Ros: "The New Bauhaus brings a cultural dimension to the environmental transition and puts the focus on people in need"



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## Marcos Ros: "The New Bauhaus brings a cultural dimension to the environmental transition and puts the focus on people in need"

18/07/2022 |
SCP

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* [![ universitat-estiu-ods-1 Curs_4_Marcos_Ros_DLL2230](/com/noticies/2022/7/1q/universitat-estiu-ods-1/Curs_4_Marcos_Ros_DLL2230.jpg)](#)

The MEP and member of the Committee on Culture and Education of the European Parliament has assured that "the New Bauhaus is a project that brings a cultural and creative dimension to the European Green Pact with the aim of promoting innovation, technology and sustainable economy", and at the same time, "highlights the benefits of the environmental transition through tangible experiences at local level".

The parliamentary representative made these statements during his speech at the inaugural lecture of the Universitat Jaume I summer course, "ODS 8 Culture. Strategies for employment in the cultural sector", which opened this morning at Hotel El Palasiet in Benicàssim. The course was inaugurated by the vice-rector for Culture, Carmen Lázaro, and the manager of the Faro Convention project of the European Council, Francesc Pla, where it became clear that "transversality has to be a value in all the people who work in the world of culture", according to Lázaro. For his part, Francesc Pla pointed out that work in the world of culture "is important not only economically, but also socially, as it allows people to grow".

Ros said that "we are at a key moment in European Union policy in which architecture and urban planning are at the centre of the debate for the first time, in the legislature of the Green Pact, with a wave of building renovation and the reform of the energy efficiency directive". The MP pointed out that the main objective of the project is to renovate buildings, neighbourhoods and cities to improve energy efficiency and adapt buildings to new ways of life "to improve the conditions of everyday life".

Marcos Ros explained that to achieve the objectives "there has to be a change of paradigm and the New Bauhaus is the driving force behind this change". The MEP believes that "it is not ethical to invest a lot of money just to reduce greenhouse gas emissions from housing, as these investments should also be adapted to the new ways of life of the people who live in these spaces". The member of the European Parliament's Culture and Heritage Committee commented that "we want there to be a real transformation".

In this sense, Ros explained that the majority of homes in Europe were built in the 1950s and 1960s and do not meet energy efficiency criteria, and furthermore, "since that time, family models have changed and the spaces in homes are occupied in a different way". Thus, the New Bauhaus proposes to tackle the renovation of spaces based on three pillars: sustainability to make them more efficient; beauty, understood as adaptability to lifestyles; and social inclusion, i.e., directing efforts to the people who need them most. In addition, this European project aims to emphasise the need to reconnect with nature and to recover the sense of belonging to a community.

During the conference, one of the keynote speakers was Juana Escudero, deputy director of Education, Culture, Heritage, Sports and Leisure at the Spanish Federation of Municipalities and Provinces (FEMP), who focused her speech on the evolution of the figure of cultural managers in local councils from the 1979 elections to the present day. During her talk, entitled "Cultural employment and local administrations", the FEMP representative gave an overview of the profiles and also of the common problems detected in the figure of the cultural manager, of whom she said that "he has been fundamental in carrying out what has been called the 'democratisation of culture'".

Escudero highlighted the importance "of being able to count on teams to coordinate the design of cultural policy in local governments, especially in small municipalities, which have been supported by associations, supra-municipal entities, provincial councils, counties, etc.". However, the FEMP representative also wanted to highlight the weaknesses of professionals in the culture sector working in local councils, such as "poor working conditions, the inadequacy of the current administrative structures for the tasks they perform, and the difficulty of carrying out their work in coordination with other areas of local government and for networking". In this sense, the FEMP representative considers that "cultural managers have a place in the municipal organisation".  
  
Juana Escudero used her speech to present "the new guide for the evaluation of local cultural policies", which has recently been published and which "reinforces their place in the action of local governments and provides local cultural professionals with tools", she concluded.

One of the central themes of the conference was "The economy and employment in the cultural and creative sector" through two round tables. The first, held in the morning session, was attended by Abel Guarinós, director general of the Valencian Institute of Culture; Federico Buyolo, director of Cultural Innovation at the Ortega y Gasset-Gregorio Marañón Foundation; Juana Escudero, deputy director of Education, Culture, Heritage, Sports and Leisure at the Spanish Federation of Municipalities and Provinces, and Enric Martínez-Castignani, cultural and artistic manager and lecturer on the Master's Degree in Cultural Management at the Carlos III University. The second round table, included in the module on business support for culture, will take place in the afternoon with the intervention of Blanca Gómez Mosquete, head of Artistic Production and coordinator of the Santander Emplea Cultura programme (Banco Santander Foundation); Álvaro Borrás Falomir, director of CaixaForum València-La Caixa Foundation; Albert Gusi, artist and director of NYS Polígon Arts; and Elisa Maldonado, from the Per Amor a l'Art Foundation-Bombas Gens Centre d'Art.

In the same module, the academic director of the Cultural Observatory of the University of Valencia, Raúl Abeledo, will speak on "Cultural strategies for the productive diversification of rural economies".

Another of the arguments that have been discussed during the first day of the course "SDG 8 Culture. Strategies for employment in the cultural sector" was "Cultural alliances", which was addressed by the cultural manager Enric Martínez-Castignani, who explained that "they are super-necessary, as they provide funding to hire more and better", while giving examples of sponsorship and patronage.

[**Photographs**](https://www.uji.es/com/fotonoticies/arxiu/2022/06/universitat-estiu-2022/estrategias-empleo-sector-cultural/)

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