A UJI thesis supports corporate communication as the backbone of the sustainability strategy of organisations



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## A UJI thesis supports corporate communication as the backbone of the sustainability strategy of organisations

09/06/2021 |
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* [![ tesis-comunicacion-corporativa Fotodefensatesiscondirectoras](/com/investigacio/arxiu/noticies/2021/6/tesis-comunicacion-corporativa/Fotodefensatesiscondirectoras.JPG)](#)

Laura Ibáñez Gallén, PhD student of the Doctoral Programme in Economics and Business, has been awarded the degree of doctor by the Universitat Jaume I after obtaining the qualification of excellent *cum laude* unanimously in the defense of the thesis "La comunicación corporativa como eje impulsor de la sostenibilidad corporativa", a research co-directed by the university professors María Ángeles Fernández Izquierdo and María Jesús Muñoz Torres.  
  
The thesis contributes to the knowledge of corporate sustainability communication from the practical perspective of effective communication management, with two main contributions. In the first section, after a review and synthesis of the existing literature, it creates a theoretical framework of corporate sustainability communication and, in the second section, of a markedly empirical nature, it analyses communication practices of corporate sustainability strategy, focused on the textile sector, given its great social impact.

The thesis highlights the concept of corporate sustainability communication, which includes communication "of", "about" and "for" sustainability, which is encompassed in a dynamic and change-promoting organisational context. Thus, from a multidimensional, omnichannel, inclusive and real application perspective in business management, it shows that communication is the backbone and driving force of the sustainability strategy of the corporation with its different stakeholders.

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