UJI Advertising and Public Relations graduate Joel Chaou Latorre, awarded for his bachelor's thesis in the AIRP University Excellence Awards 2022



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## UJI Advertising and Public Relations graduate Joel Chaou Latorre, awarded for his bachelor's thesis in the AIRP University Excellence Awards 2022

01/06/2022 |
SCP

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* [![ premi-publicitat-AIRP JoelChaouLatorre_w](/com/noticies/2022/6/1q/premi-publicitat-AIRP/JoelChaouLatorre_w.JPG)](#)

Joel Chaou Latorre, a graduate in Advertising and Public Relations from the Universitat Jaume I, has been awarded the Prize for the Best Bachelor's Thesis (TFG) on Public Relations in the AIRP Awards for University Excellence 2022 organised by the Association of Researchers in Public Relations (AIRP).

The work, entitled "Imagen mediática y *publicity* en ONG: Proactiva Open Arms en la crisis migratoria del Mediterráneo de agosto de 2019" and tutored by Eloísa Nos, analyses the role of various communication agents in digital scenarios that participated in the creation of public opinion about the NGO Proactiva Open Arms during the migration crisis in the Mediterranean Sea in August 2019.  
  
The hypothesis of this study is based on concepts such as publicity and positioning, in order to evaluate the current image of the NGO by Valencian citizens. Through the analysis of the official profiles on social networks, a positioning survey and an interview with the NGO's communication director, Laura Lanuza, the social reach of the events is analysed, as well as the quantitative impact, both economically and organically, of its exposure in the media.

Bachelor's thesis presentation: <https://youtu.be/EzuvBRwxqJI>

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