The group Punto y Aparte wins the final of the 22nd McCann Live Creativity Seminar at the Universitat Jaume I



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## The group Punto y Aparte wins the final of the 22nd McCann Live Creativity Seminar at the Universitat Jaume I

20/05/2022 |
SCP

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Image resource final-xxii-seminari-creativitat-en-viu-maccann GanadorasCreatividadEnVivo2022
Current slide

Image resource final-xxii-seminari-creativitat-en-viu-maccann PresentacionSinergia

* [![ final-xxii-seminari-creativitat-en-viu-maccann GanadorasCreatividadEnVivo2022](/com/noticies/2022/5/2q/final-xxii-seminari-creativitat-en-viu-maccann/GanadorasCreatividadEnVivo2022.jpg)](#)
* [![ final-xxii-seminari-creativitat-en-viu-maccann PresentacionSinergia](/com/noticies/2022/5/2q/final-xxii-seminari-creativitat-en-viu-maccann/PresentacionSinergia.jpg)](#)

The "Eternas novedades" campaign by the Punto y Aparte group, made up of Advertising and Public Relations students Laura Fas Álvarez, Malena Fermosell Roca, Marina Fontanet Martí, Lledó García Vélez and Virginia Guillen Florescu, has won the final in the 22nd MacCann Live Creativity Seminar at the Universitat Jaume I in Castelló, which this year featured Ikea as the advertiser.

Through a creative use of the metaverse, the Punto y Aparte group managed to highlight sustainability, a distinctive feature of this brand, in a campaign to launch the company's new products in a very simple and attractive way. The team of third-year Advertising and Public Relations students have been awarded an internship at the McCann Erickson Madrid advertising agency for the next academic year.

**Photographs:**

The winning group with Catarina Bastos, representative of Ikea.

A moment of the presentation of the Sinergia group.

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