The Cotec Foundation rewards a project of the UJI that analyses fake news



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## The Cotec Foundation rewards a project of the UJI that analyses fake news

12/04/2018 |
SCP

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* [![ guardo-cotec fundacio-cotec](/com/noticies/2018/04/1q/guardo-cotec/fundacio-cotec.jpg)](#)

The project presented by the lecturer of the Department of Communication Magdalena Mut and two alumni of the Universitat Jaume I, Antonio Rueda and Cristina Alvárez, has been one of the proposals chosen in the Open Innovation Program 2017 of the Cotec Foundation, among the 1,839 national and international candidatures that have been submitted to the call. "La empresa en entornos de posverdad" is one of the eight award-winning university research projects, the other sixteen correspond to public and private entities, which will receive support from the Foundation for its development.

The research team of the UJI seeks to analyse how fake news can affect the corporate reputation of companies. Nowadays organizations face new reputational risks that until now were not considered in the management of intangible values. Relations with the public of interest can be damaged by a reputational crisis derived from false news. This work aims to discover its scope, to analyze monitoring tools and to apply ways to handle the crises arising from the viralization of these false news. It is important to measure and manage corporate reputation and innovate in its description.

The Cotec Foundation carries out an intense work at the service of technological innovation among Spanish companies. In fulfilling this mission, Cotec stands out in two activities: serving as an observatory of R & D & i in Spain, and providing analysis and advice on innovation, technology and economics.

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