adComunica addresses the challenges of transmedia in advertising communication



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## adComunica addresses the challenges of transmedia in advertising communication

28/07/2017 |
SCP

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* [![ Adcomunica-transmedia adComunica](/com/noticies/2017/07/2q/Adcomunica-transmedia/adComunica.jpg)](#)

The journal *adComunica* edited by the Universitat Jaume I tackles the challenges of transmediality in advertising communication in a monograph of the recently published issue #14. Coordinated by the UJI lecturers Samuel Gil and Susana Miquel, it analyses the potentialities and capacities of transmedia, which facilitates to involve the public in processes destined to recover confidence and generate commitment with brands.

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