A publication by UJI lecturers explores the challenges and opportunities of augmented reality in today's creative landscape



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## A publication by UJI lecturers explores the challenges and opportunities of augmented reality in today's creative landscape Lecturers Julia Galán and Francisco Felip have published the title "Realidad aumentada. Retos y oportunidades del panorama creativo actual", a work of scientific content focused on the study of the synergies of the current creative landscape that proposes and anticipates future scenarios for action.

09/02/2022 |
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Lecturers Julia Galán and Francisco Felip have published the title "Realidad aumentada. Retos y oportunidades del panorama creativo actual", a work of scientific content resulting from the research project "Nuevas prácticas en arte y diseño: retos y oportunidades para la innovación" which focuses on the study of the synergies of the current creative landscape and proposes and anticipates future scenarios for action.

The new title provides a current, integrative and holistic vision of augmented reality and offers a mapping of the territory through the analysis of a selection of outstanding initiatives, artistic pieces and projects on a national and international level, which allows for a better understanding of the scope and impact of this technology on different everyday practices.

The images in the book published by the Tirant lo Blanch publishing house as part of the "Plural" collection are accompanied by QR codes, which, when scanned from a mobile phone, allow the reader to view videos of the projects analysed. This system enriches the reading of the book because the reader can learn more about the content they are reading in a convenient and immediate way.

The improvement of visualisation devices and their gradual implementation, both in the professional and domestic environment, has contributed to the fact that augmented reality has become consolidated as a technology capable of opening up new paths for communication, learning and creation.

In four chapters, the text analyses, describes and reflects on the most recent research, advances and uses of augmented reality in the fields of architecture (construction, geolocation, measurement and visualisation), product design (industry, interior design, fashion and product presentation), art (exhibition of works, galleries and literature) and entertainment (sports, education, leisure and health).

Thus, the hybridisation of information, both from human vision and artificial images, creates a unique vision of various realities that allows us to advance more quickly along known paths, while at the same time exploring new paths that lead to new opportunities.

Julia Galán Serrano is director of the DACTIC research group, holds a PhD in Fine Arts from the Universitat Politècnica de València and is a university lecturer on the Bachelor's Degree in Industrial Design and Product Development Engineering at the Universitat Jaume I. Her research work focuses mainly on the analysis of the use of new technologies applied to the field of design and art, to generate new immersive and interactive proposals with the viewer.

Francisco Felip Miralles is a technical engineer in Industrial Design from the Universitat Jaume I and holds a PhD in Fine Arts from the Universitat Politècnica de València (2008). His research work analyses the creative synergies that occur between art and design and studies the functional and expressive possibilities of NICTs to enrich the social sphere of communication and product design.

Web link: <https://editorial.tirant.com/es/libro/realidad-aumentada-retos-y-oportunidades-del-panorama-creativo-actual-francisco-felip-9788418970139?busqueda=realidad+aumentada&>

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