The UJI programmes a course on social media strategies and influencer marketing



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## The UJI programmes a course on social media strategies and influencer marketing

29/04/2021 |
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From 4 to 19 June, the Universitat Jaume I is offering a 45-hour course that aims to provide basic knowledge about social media strategies and the implementation of influencer marketing and its advantages for companies.

In an increasingly dynamic and changing environment where brands need to adapt to this new reality and know how to communicate better with their audiences, marketing and social media plans must incorporate the latest trends in this field, among which influencer marketing stands out.

This course, which will be held on Friday afternoons and Saturday mornings, will help to understand and assess the advantages of influencer marketing and to identify the keys to success of influencer research, validate their ability to influence their communities, identify and achieve the key performance indicators (KPIs) of these actions aligned with the objectives of the brands and analyse their profitability in the medium/long term.

Among other topics, the course will cover the keys to a good digital strategy in social media, the basics of corporate social media: engagement and reputation, crisis management tools and programming, the current situation of the main social networks, their differences and strategies for each one, planning Social Ads campaigns on Facebook, Instagram and Twitter and trends in social media and new media.

All the information about this continuing education course is available on the website of the Universitat Jaume I-Business Foundation: [www.fue.uji.es/formacion/EX190851](http://www.fue.uji.es/formacion/EX190851)

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