Espaitec's company SemanticBots contributes to Morella being awarded Best Tourism Village by the World Tourism Organisation



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## Espaitec's company SemanticBots contributes to Morella being awarded Best Tourism Village by the World Tourism Organisation

26/05/2022 |
SCP

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The prestigious British newspaper *The Times* has published a list of what it considers to be the 20 most beautiful villages in Spain, and among them is the town of Morella in Castellón. This intelligent tourist destination, which forms part of the Network of Intelligent Tourist Destinations of the Valencian Community and Spain, has also been recognised by the World Tourism Organisation (UNTWO) as one of the only two "Best Tourism Villages" in Spain, together with the town of Lekumberri in Navarra.

Morella has been selected among more than 170 candidatures from 75 countries, a clear demonstration of its outstanding values and actions towards sustainable tourism. The "Best Tourism Villages" project has different objectives with the people of the territory, its prosperity and sustainability. Some of these objectives are directly related to the improvement of connectivity, infrastructures, the promotion of innovation and a more sustainable digitalisation of the municipality.

To achieve this technological and social sustainability related to digitalisation, in 2020 the cooperation and tourism councils opted for the implementation of a chatbot developed with the Sayobo inclusive artificial intelligence platform, a technology from SemanticBots, a company linked to Espaitec, the Science and Technology Park of the Universitat Jaume I in Castellón. The project developed for Morella Turística has been carried out in collaboration with the municipality's tourism technicians, Red Cross Castellón and Obra Social La Caixa, and has been managed through the Maridaje Tecnológico platform, a Espaitec initiative that provides innovative solutions to technological challenges for companies and organisations in the province of Castellón.

* **SemanticBots website:** <https://www.semanticbots.com/>
* **Sayobo website:** <https://www.sayobo.io/>
* **Maridaje Tecnológico website:** <https://maridajetecnologico.uji.es/>

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