The Universitat Jaume I presents a new communication brand for increasing its international projection in the digital field



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## The Universitat Jaume I presents a new communication brand for increasing its international projection in the digital field

24/05/2017 |
SCP

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* [![Presentación de la nueva marca UJI por el rector Vicent Climent marca-uji marca-uji](/com/noticies/2017/05/2q/marca-uji/marca-uji.jpg)](#)

[www.marca.uji.es](http://www.marca.uji.es) | [**PREGUNTES FREQÜENTS (FAQ)**](http://www.uji.es/institucional/uji/documentacio/identidadvisual/preguntes-aplicacio-marca/)

The rector of the Universitat Jaume I, Vicent Climent, presented, coinciding with Internet Day, the new communication brand of the Universitat Jaume I. The new brand bets on the renewal, simplification, luminosity and reinforcement of the acronym UJI "to be projected internationally in the digital field", as explained by Climent, who added "the importance of renewing the image of the university to adapt it to the new times and to advance".

Vicent Climent explained that "with this new brand of communication, which is inspired by our corporate colors and a simplification of the graphic elements to enhance our acronyms (UJI), we want to reaffirm our commitment to the university community and our environment to lead the future through the generation and transmission of knowledge. We are a public university committed to innovation and also to humanism. The UJI is inclusive, respectful and responsible. All these values ​​have inspired this new brand of communication with which we want to represent ourselves internally and, above all, externally so that the next 25 years of our university will be for the UJI - and for everyone - as luminous as this new symbol is." 

Vicent Climent has also indicated that the new brand of communication will coexist with the official logo, designed in 1991, which becomes a coat of arms or statutory mark and will be destined to certain official and protocolary uses, following the dynamics they have been carrying out many Spanish and foreign universities. The communication brand will be used in all institutional and promotional communications of the Universitat Jaume I, as well as in administrative, teaching, research and cultural activities that do not require official seal.

The Rector has emphasized that the creation of communication marks that coexist with the classic coat of arms is a very common trend in Spanish universities, and even at an international level, which enables to combine the historical tradition of our institutions with the need to adapt to new communication environments, especially the digital environment. In this sense, he has put as an example the cases of the universities of Alicante, Barcelona, ​​Cadiz, Jaén and Burgos, among others. F

inally, the Rector wanted to thank the work and dedication of the staff of the Communication and Publications Service (Francisco Fernández Beltrán, Amat Bellés, Marta Negre, Pablo Gual, Juan Salvador Pérez, Amparo Soriano and Fernando Vilar), responsible for the new brand, as well as the altruistic collaboration of Joan Costa, doctor honoris causa by the UJI, one of the most internationally recognized experts in the field of image and graphic communication.

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