The group Punto y Coma wins the 23rd Outdoor Advertising Competition



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## The group Punto y Coma wins the 23rd Outdoor Advertising Competition

17/03/2025 |
SCP

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The 23rd Outdoor Advertising Seminar, held annually at the Universitat Jaume I in collaboration with La FEDE, has awarded the prize for the Outdoor Advertising Competition to the group Punto y Coma for their proposal "Publicidad exterior: verdades a la cara." Additionally, two runners-up prizes were granted to the projects "Exterior, una elección que suma" by the group Boomerang and "Impactemos sin dejar huella" by the group Ocean’s 3. A total of 53 projects were evaluated by a jury composed of UJI lecturers and industry representatives.

The seminar included contributions from Nuria Coll, Rubén Dorado, and Fernando Montañés, who discussed the relationship between outdoor advertising and sustainability. Montañés highlighted its impact on cities, while Coll emphasised the need for a reliable and standardised measurement system for the sector. Dorado pointed out that digitalisation has enhanced outdoor advertising rather than replacing its traditional format. The event showcased innovative proposals, including vertical gardens and air-purifying technologies integrated into advertising displays.

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