The Universitat Jaume I collaborates with the dePenyagolosa project for sustainable development



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## The Universitat Jaume I collaborates with the dePenyagolosa project for sustainable development

19/05/2022 |
SCP

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* [![ depenyagolosa depenyagolosa](/com/noticies/2022/5/2q/depenyagolosa/depenyagolosa.JPG)](#)

The Universitat Jaume I researcher Miguel Ángel Moliner Tena, professor of Marketing and Market Research at the UJI and coordinator of the research group IMK Innovation in Marketing, is collaborating in the design and deployment of the marketplace [www.depenyagolosa.com](http://www.depenyagolosa.com) to promote the marketing of natural, local and proximity products made by producers from the area of Penyagolosa.

The main objective of the project, entitled "Industrialización y comercialización en línea de productos agroalimentarios de proximidad de origen Penyagolosa" [Industrialisation and online marketing of local agri-food products from Penyagolosa] and directed by Miguel Á. Moliner, is to design and promote a marketplace where local producers can promote their products and market them anywhere in Spain. In a first phase, the marketplace website has been designed and launched, and in a second phase, the target audience has been selected and different online and offline promotional campaigns are being deployed. The project is aligned with the Sustainable Development Goals (SDGs).

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