Communication directors back lifelong learning as a strategy to develop media education



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## Communication directors back lifelong learning as a strategy to develop media education

29/09/2022 |
SCP

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* [![ webinar-catedra-rtve-3 seminari-educomunicacio](/com/noticies/2022/9/2q/webinar-catedra-rtve-3/seminari-educomunicacio.jpg)](#)

The third session of the webinar "Diálogos sobre comunicación y educación en el siglo XXI. Impulsar la educomunicación desde los sectores profesionales de la comunicación" [Dialogues on Communication and Education in the 21st century. Promoting Educommunication from the professional sectors of communication], organised by the RTVE Chair at the Universitat Jaume I, has served to highlight the importance of lifelong learning as a strategy for developing media education, according to Rosa Ruiz Aragonés, regional director of Communication and External Relations of Quirón Salud in the Valencian Community and vice-president of the Association of Communication Managers of the Valencian Community and Murcia (DirCom), and Pau Pérez Rico, regional director of Communication, Sustainability and Institutional Relations of El Corte Inglés in the Valencian Community and Murcia Region and vice-president of DirCom CV.

Both insisted on the need to keep training updated at all times, since the knowledge acquired at a given moment is not enough throughout a professional life, especially in a scenario as changing as the current one and in which digitalisation introduces more and more elements of change, as Ruiz and Pérez Rico pointed out in a session attended by more than 40 people and moderated by the coordinator of the Master's Degree in New Trends and Innovation Processes in Communication, Francisco Fernández Beltrán.  
  
The fourth session of the webinar "Diálogos sobre comunicación y educación en el siglo XXI. Impulsar la educomunicación desde los sectores profesionales de la comunicación", organised by the RTVE-UJI Chair in Audiovisual Culture and Media Literacy, will be held on Thursday 29 September 2022, between 4 and 5.30 pm, at the link <https://meet.google.com/ngm-hfvs-nna>. On this occasion, the RTVE Chair of the UJI will be attended by Ana Niño, president of the Association of Advertising Communication Companies of the Valencian Community (ComunitAD), and Juanvi Falcó, president of the Association of Advertisers of the Valencian Community, in a session that will be moderated by Lorena López Font, lecturer of Communication at the Universitat Jaume I.

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