Xavier Ginesta: "Football clubs are like entertainment multinationals"



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## Xavier Ginesta: "Football clubs are like entertainment multinationals" The UJI School of Sports Training reflects on the transformation of the football business model

13/05/2024 |
SCP

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The Sports Training School (ESFE) has organised, within its 2nd series of lectures, the lecture "Sport and entertainment multinationals: towards the 'disneyification' of football", by Xavier Ginesta,  Department of Communication of the University of Vic.

In his speech, Ginesta interpreted the geopolitics of sport and redefined football clubs as "entertainment multinationals" in the age of globalisation. He also focused on the main transformations in the football business at the beginning of the 21st century as major content producers that replicate the business model of large corporations such as Disney. At the same time, he reflected on the great sports alliances with Amazon and Apple and the interest of Arab states in investing in the football industry.

The Sports Training School (ESFE) will continue its activity with other events and lectures of interest for professionals and students related to sport until October. The ESFE is a training project of the Universitat Jaume I with the main function of coordinating all university-level training related to the field of sport and balanced lifestyle: sporting activity, health, management of sports entities, legal aspects, marketing, communication, etc.

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