Ibercaja and UJI sign an agreement of cooperation in marketing



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## Ibercaja and UJI sign an agreement of cooperation in marketing

26/05/2015 |
SCP

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* [![ conveni-ibercaja Conveni_Ibercaja_15DLL23_in](/com/noticies/2015/05/2q/conveni-ibercaja/Conveni_Ibercaja_15DLL23_in.jpg)](#)

The rector of the Universitat Jaume I of Castelló, Vicent Climent, and the regional director of Ibercaja Bank in the Mediterranean Basin, Jaime Rebull, have signed an agreement by which the university and the bank agree to conduct a joint study of marketing.

Ibercaja collaborates through this agreement with the research group IMK Marketing Innovation at the Universitat Jaume I. This team performed a study called "The influence of marketing on consumer loyalty. A joint approach from the perspective of the company and based in the Spanish banking sector customer". The study used various data of the bank to try to unravel the unknowns about the real effects of marketing on their customers, and has also signed a framework agreement between both parties for future collaboration.

The rector of the Universitat Jaume I of Castelló, Vicent Climent, thanked the cooperation of this bank, which contributes to the integration of the UJI with their environment. He also added that he hopes the framework agreement may make Ibercaja Banco UJI collaborate with and thus "help train people and create a benefit for society."

For its part, the regional director of Ibercaja in the Mediterranean Basin, Jaime Rebull, thanked the university for this collaboration and added that Ibercaja Banco is important to approach society and "the idea is to have a continuity, see how we can improve among all and continue working."

The signing was also attended by Javier Company, director of the Mediterranean Basin zone 5 Ibercaja Bank; Miguel Angel Miller, Vice President of Economics i PAS and Monferrer Diego, Professor of Business Administration and Marketing.

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