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## The UJI promotes research excellence and scientific vocations through audiovisual productions 24 members of four research groups talk about their research vocation and the contribution of science to society

22/09/2014 |
SCP

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[![







![Group of Experimental and Computacional Economics](http://www.svideo.uji.es/svideo_flash/jpeg/Grup_Economia_cas.jpg "No video playback capabilities, please download the video below")
](http://www.svideo.uji.es/svideo_flash/jpeg/Grup_Economia_cas.jpg)](http://www.svideo.uji.es/svideo_flash/minut/Grup_Economia_eng_1min.mp4)

The Scientific Culture and Innovation Unit (UCC+i) at the Universitat Jaume I, attached to the Communication and Publications Service, has produced six videos designed to promote some of the research groups of excellence at the University, to foster scientific vocations and to raise awareness of the importance of the contribution of science in the progress of society. The project was completed with the production of 15 videos of scientific vocabulary in which concepts related to the research work of each of the groups are explained. In order to promote accessibility for all people and the internationalization of the videos, all audiovisual products are subtitled in Spanish for the deaf and hard-of-hearing and in English.

Audiovisual productions are part of the project "We make excellent science. Audiovisual promotion of high-performance research groups at the Universitat Jaume I” developed through the collaboration of the Spanish Foundation for Science and Technology (FECYT) of the Ministry of Economy and Competitiveness and the companies Facsa and Iproma from Grupo Gimeno Servicios.

The project has included the implementation of a video of a research group from each of the centers and faculties at the UJI: the group of [Photovoltaic and Optoelectronic Devices](http://blogs.uji.es/cienciatv/en/2014/09/11/excellent-science-group-photovoltaic-optoelectronic-devices/) at the School of Technology and Experimental Sciences; the Laboratory of Psychology and Technology [LABPSITEC](http://blogs.uji.es/cienciatv/en/2014/09/11/excellent-science-laboratory-psychology-technology-labpsitec/) at the Faculty of Health Sciences; the group of [Experimental and Computational Economics](http://blogs.uji.es/cienciatv/en/2014/09/11/excellent-science-group-industrial-experimental-economics/) at the Faculty of Law and Economics, and the group of Translation and Communication in Media [TRAMA](http://blogs.uji.es/cienciatv/en/2014/09/11/excellent-science-group-translation-communication-media-trama/) at the Faculty of Humanities and Social Sciences. At first, the initial choice of groups was performed by reference to the award of financial allocations in 2013 by the UJI to high-performance research groups, according to the criteria set out in the Multi-Year Funding Plan for the Valencian Public Universities (PPF). The purpose of the videos is, on the one hand, offering to these groups a new tool to explain their research to the scientific community and the business sector, and secondly, using the audiovisual format to explain to society where public money is invested in and what are the research and the main achievements of these four groups. The objective is to continue the project in the future with the release of new videos of groups of excellence.

**From astronauts to** **James Bond**

The project is completed with the release of two new [videos about scientific careers](http://blogs.uji.es/cienciatv/en/2014/09/11/scientific-vocations-astronauts-james-bond/) and the [contribution of science to society](http://blogs.uji.es/cienciatv/en/2014/09/11/sustainability-welfare-contributions-science-society/), made ​​from statements by the 24 researchers from the four groups involved in the audiovisual productions. All of them were presented with the question of what they wanted to be when they were little, and if research was already among their options. Astronaut, teacher, veterinarian, psychologist, actress, football player or James Bond: researchers’ vocations were varied and in most cases the scientific career appeared later, although many of them agree in stating that since they were young they had a curious and inquisitive nature.

Another video collects the reflections of these scientists from different areas of knowledge about the importance of the contribution of research to society. They coincide in pointing out that this is the basis for the advancement of society and the cornerstone of our welfare. Improve the quality of life, make a more sustainable world, overcome new challenges, develop new knowledge, advance in new social fields and provide critical vision are some of the goals of science highlighted by researchers.

In addition, there have been a total of 15 videos in which scientific vocabulary terms related to the research work of the four research groups are explained. Specifically, through videos about a minute long, concepts related to psychology *as* *[emotional therapy online](http://blogs.uji.es/cienciatv/en/2014/07/03/scientific-vocabulary-line-emotional-therapy/)*, [*adjustment disorder*](http://blogs.uji.es/cienciatv/en/2014/07/03/scientific-vocabulary-adjustment-disorder/) and [*positive psychology*](http://blogs.uji.es/cienciatv/en/2014/07/03/scientific-vocabulary-positive-psychology/) are explained; to the field of economics as [*systemic risk*](http://blogs.uji.es/cienciatv/en/2014/06/24/scientific-vocabulary-systemic-risk/), [*Nash equilibrium*](http://blogs.uji.es/cienciatv/en/2014/05/29/scientific-vocabulary-nash-equilibrium/), [*decision making under* *uncertainty*](http://blogs.uji.es/cienciatv/en/2014/05/28/scientific-vocabulary-decision-making-uncertainty/) and [*probability weighted* *function*](http://blogs.uji.es/cienciatv/en/2014/05/28/scientific-vocabulary-probability-weighting-function/), and to audiovisual translation as [*translation* *for accessibility*](http://blogs.uji.es/cienciatv/en/2014/02/24/scientific-vocabulary-translation-accessibility/), [*videogame localization*](http://blogs.uji.es/cienciatv/en/2014/02/14/scientific-vocabulary-videogame-localization/), [*subtitling*](http://blogs.uji.es/cienciatv/en/2014/02/14/scientific-vocabulary-subtitling/) and [*dubbing*](http://blogs.uji.es/cienciatv/en/2014/02/14/scientific-vocabulary-dubbing/), and concepts related to the work of the group of Photovoltaic and Optoelectronic Devices, among which there are [*optoelectronic*](http://blogs.uji.es/cienciatv/en/2014/05/22/germa-garcia-belmonte-researcher-photovoltaic-optoelectronic-devices-group-describes-concept-optoelectronic-video-included-within-new-category-scientific-vocabulary-th/), [*microbial cell*](http://blogs.uji.es/cienciatv/en/2014/05/26/scientific-vocabulary-microbial-cell/), [*solar cell*](http://blogs.uji.es/cienciatv/en/2014/05/22/scientific-vocabulary-solar-cell/) and [*nanotechnology*](http://blogs.uji.es/cienciatv/en/2014/05/23/scientific-vocabulary-nanotechnology/). In this case, the videos come to expand the project of scientific vocabulary also driven by the UCC+ i at the UJI that already gathers over fifty concepts.

All videos can be found on the videoblog [Ciència UJI TV](http://blogs.uji.es/cienciatv/), the audiovisual channel managed by the Scientific Culture and Innovation Unit at the UJI, integrated in the network of UCC+i of the Spanish Foundation for Science and Technology. Ciència UJI TV currently offers 260 files available in Catalan, Spanish and English and accumulates since its launch in late 2011 over 45,000 page views and nearly 18,000 users, 39% of whom are from outside Spain. The channel has the support of the FECYT and the sponsorship of the companies Facsa and Iproma from Gimeno Servicios.

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