Measuring the corporate reputation of the Spanish Red Cross



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## Measuring the corporate reputation of the Spanish Red Cross

31/08/2023 |
SCP

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[Watch the video on YouTube](https://www.youtube.com/embed/y9rLZMaPyPA)

The researcher Lorena López Font explains in this video the project, led by her, which aims to measure the corporate reputation of companies in the third sector and, specifically, that of the Spanish Red Cross. She explains how the reputation of this organisation has been analysed and the main characteristics that define it, as well as the weak points that need to be improved.

The researcher Lorena López Font from the research group [ENCOM - Emotional Linking and Communication](https://www.uji.es/serveis/ocit/base/grupsinvestigacio/detall?codi=273) explains in this video the project, led by her, which aims to measure the corporate reputation of companies in the third sector and, specifically, that of the Spanish Red Cross. She explains how the reputation of this organisation has been analysed and the main characteristics that define it, as well as the weak points that need to be improved.

Video produced by students of the Bachelor’s Degree in Audiovisual Communication of the UJI Cristina Máñez Simó, Maria Oliver Alegre, Laura Ferri Martínez, Carlos Artemio Mulas Saurí and Raquel López Soler within the Labcom-Science project coordinated by the lecturer of the Department of Communication Sciences Francisco López Cantos, with the collaboration of the Laboratory of Audiovisual Communication and the Scientific Culture and Innovation Unit of the Universitat Jaume I.  
  
This video was made during the COVID-19 pandemic.

 Labcom-Ciència UJI 2020-2021

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