RTVE and À Punt vindicate the role of the public media as "essential" for society in times of crisis



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## RTVE and À Punt vindicate the role of the public media as "essential" for society in times of crisis

19/10/2022 |
SCP

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* [![ webinar-rtve-7 seminaris-catedra](/com/noticies/2022/10/2q/webinar-rtve-7/seminaris-catedra.jpeg)](#)

The last session of the webinar "Dialogues on communication and education in the 21st century. Promoting educommunication from the professional sectors of communication", organised by the RTVE Chair of the Universitat Jaume I, has served to highlight the "essential" role of the public media in situations of crisis in society, such as the recent pandemic caused by the COVID-19 or, more locally, the recent fires suffered by the province of Castellón this summer.

This was highlighted by both Arantxa Torres, director of the Territorial Centre of TVE Comunidad Valenciana, and Benjamín Marín, director of Advertising and Communication of À Punt Mèdia, in a session that was moderated by the UJI professor and director of the RTVE-UJI Chair, Javier Marzal Felici. According to Marín, "when there are most difficulties, it is to these public media that we turn for answers, to achieve the best information". He also highlighted the work carried out during the pandemic by À Punt, in collaboration with the Regional Ministry of Education, to facilitate learning at home for Valencian schoolchildren, and the programming carried out by the public media to promote sport at home, among other aspects. In this sense, Torres assured that "public media make robust democracies", but this is a function that is not sufficiently valued by society, partly due to the lack of communication culture that exists and which requires a greater pedagogical effort.

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