Adolfo Bara: "The times are critical to getting international audience"



[Valencià](/upo/rest/publicacion/idioma/ca?urlRedirect=https://www.uji.es/com/noticies/2015/07/1q/curs3-marqueting/&url=/com/noticies/2015/07/1q/curs3-marqueting/&urlRedirect=https://www.uji.es/com/noticies/2015/07/1q/curs3-marqueting/ "Cambiar idioma a català")
[Español](/upo/rest/publicacion/idioma/es?urlRedirect=https://www.uji.es/com/noticies/2015/07/1q/curs3-marqueting/&url=/com/noticies/2015/07/1q/curs3-marqueting/&urlRedirect=https://www.uji.es/com/noticies/2015/07/1q/curs3-marqueting/ "Cambiar idioma a español")
[English](#0)

Mobile menu

* [Profile](#0)
  + [Future students](/perfils/futurs/)
  + [UJI students](/perfils/estudiantat/uji/)
  + [PDI-PI](/perfils/pdipas/base/pdi/)
  + [PTGAS](/perfils/pdipas/base/pas/)
  + [AlumniSAUJI](/serveis/alumnisauji/)
  + [Companies and institutions](/perfils/empresa/)
* [Tools](#0)
  + [Virtual Classroom](https://aulavirtual.uji.es/)
  + [CAU](https://cau.uji.es/)
  + [Directory](//www.uji.es/institucional/contacta/)
  + [Gmail](http://gmail.uji.es/)
  + [Intranet (IGLU)](//www.uji.es/upo/rest/iglu/)
  + [Virtual Office](/seu/)
  + [Academic information (SIA)](http://sia.uji.es/)
  + [Others](//www.uji.es/serveis/scp/eines/)
* [Valencià](/upo/rest/publicacion/idioma/ca?urlRedirect=https://www.uji.es/com/noticies/2015/07/1q/curs3-marqueting/&url=/com/noticies/2015/07/1q/curs3-marqueting/&urlRedirect=https://www.uji.es/com/noticies/2015/07/1q/curs3-marqueting/ "Cambiar idioma a català")
  [Español](/upo/rest/publicacion/idioma/es?urlRedirect=https://www.uji.es/com/noticies/2015/07/1q/curs3-marqueting/&url=/com/noticies/2015/07/1q/curs3-marqueting/&urlRedirect=https://www.uji.es/com/noticies/2015/07/1q/curs3-marqueting/ "Cambiar idioma a español")
  [English](#0)

[# Universitat Jaume I](/)

* [# Universitat Jaume I](/)
* [Profile](#0)
  + [Future students](/perfils/futurs/)
  + [UJI students](/perfils/estudiantat/uji/)
  + [PDI-PI](/perfils/pdipas/base/pdi/)
  + [PTGAS](/perfils/pdipas/base/pas/)
  + [AlumniSAUJI](/serveis/alumnisauji/)
  + [Companies and institutions](/perfils/empresa/)
* [Tools](#0)
  + [Virtual Classroom](https://aulavirtual.uji.es/)
  + [CAU](https://cau.uji.es/)
  + [Directory](//www.uji.es/institucional/contacta/)
  + [Gmail](http://gmail.uji.es/)
  + [Intranet (IGLU)](//www.uji.es/upo/rest/iglu/)
  + [Virtual Office](/seu/)
  + [Academic information (SIA)](http://sia.uji.es/)
  + [Others](//www.uji.es/serveis/scp/eines/)
* [Studies](/mapa/estudis/)
  + [Studies](/mapa/estudis/)
  + [Bachelor’s degrees](/estudis/)
  + [University master’s degrees](/estudis/?p_estudio=m)
  + [Doctoral studies](/estudis/oferta/doctorat/)
  + [Lifelong learning](/estudis/base/formacio-permanent/)
* [Research and innovation](/investigacio/)
  + [Research and innovation](/investigacio/)
  + [Research portal](/investigacio/)
  + [Innovation](/innovacio/)
  + [Doctoral studies](/centres/escola-doctorat/)
  + [HRS4R](/investigacio/hrs4r/)
* [International](/internacional/)
  + [International](/internacional/)
  + [International Students](/internacional/base/estudiantat/estudiantado-internacional/)
  + [Exchange Programmes](/serveis/ori/base/programes-intercanvi/)
  + [Study Abroad](/internacional/base/study-abroad/)
* [UJI](/mapa/uji/)
  + [UJI](/mapa/uji/)
  + [Get to know the UJI](/mapa/uji/coneix-uji/)
  + [Structure and organisation](/institucional/estructura/)
  + [Strategy and quality](/institucional/estrategia/)
  + [Transparency](/transparencia/)
  + [Public integrity](/transparencia/liniaetica/)
  + [News](/actualitat/)
  + [Contact the UJI](/institucional/contacta/)
* [University life](/mapa/vida-universitaria/)
  + [University life](/mapa/serveis/)
  + [Library](/serveis/cd/)
  + [Campus](/mapa/uji/coneix-uji/campus/)
  + [Culture](/cultura/)
  + [Sports](/esports/)
  + [InfoCampus](/serveis/infocampus/)

[UJI](/)
[News](/com/sumari/noticies/)

## Adolfo Bara: "The times are critical to getting international audience"

22/07/2015 |
SCP

Compartir

Compartir

×

Linkedin

BlueSky

Facebook

Mastodon

Whatsapp

Gmail

Imprimir

[![


](https://www.svideo.uji.es/svideo_flash/jpeg/CV2015_3_Marketing_Esportiu.jpg)](https://www.svideo.uji.es/svideo_flash/minut/CV2015_3_Marketing_Esportiu_1min.mp4)

"The aim of the Professional Football League is to increase to 40% the percentage of revenue in the international area" said Adolfo Bara, General Manager of Marketing and Sales of the League during the inaugural conference given in the press room of the stadium of Madrigal in the summer course "Sports Marketing: new opportunities facing new challenges."

Bara explained that the main objectives of the business strategy being developed by the Spanish Professional Football League are to increase the projection of the league at an international level, to improve the product and get more audience.

[Images of the course](http://ujiapps.uji.es/com/fotonoticies/arxiu/2015/07/07/curso-estiu-3/) (courtesy of Villarreal CF)

[Video en other formats](http://www.svideo.uji.es/peli.php?codi=1743&lg=)

News

[Agenda](/com/sumari/agenda/)
[Government meeting agenda](/transparencia/uji/organs/collegiats/agenda/)
[News](/com/sumari/noticies/)
[Photo news](/com/fotonoticies/actual/)
[Government bodies news](/com/acords/)
[Vox UJI](/com/voxuji/)
[Vox UJI Ràdio](http://www.radio.uji.es/)
[Video server](http://www.svideo.uji.es)
[CienciaUJI](/com/investigacio/cienciauji/)
[Ciència UJI TV](/com/investigacio/arxiu/ciencia-uji-tv/)



Useful links

[University card](http://www.carnet.uji.es/)

[Multimedia catalogue](http://jecom.uji.es/)

[University press](/serveis/scp/publ/)

[Web map](//www.uji.es/mapa/)

[Educational model](//www.uji.es/institucional/estrategia/modeleducatiu/)

[Language Observatory](/serveis/ol/)

[Open Knowledge Portal](/serveis/cd/bib/pco/)

[UJI shop](http://www.tenda.uji.es/)

[Security and privacy center](https://www.uji.es/organs/ouag/sg/docs/politiques/gen/)
|
[Website legal notice](https://www.uji.es/comu/avislegal/avislegalicondicions/)
|
[Accessibility policy](https://www.uji.es/serveis/ura/base/accessibilitat/)

Information and queries:
[UJI suggestion box](/comu/forms/bustia)

Universitat Jaume I CIF: Q-6250003-H Av. Vicent Sos Baynat, s/n 12071
Castellón de la Plana,
España

Tel.: +34 964 72 80 00