The 15th Audiovisual Translation Week analyses new trends in audiovisual content localisation at the UJI



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## The 15th Audiovisual Translation Week analyses new trends in audiovisual content localisation at the UJI

28/11/2024 |
SCP

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The Universitat Jaume I hosted the 15th Audiovisual Translation Week, an event organised by the Translation for Audiovisual Media and Accessibility (TRAMA) research group, which explored the challenges and opportunities in this sector.

This edition focused on the localisation of audiovisual content and included an extensive programme of lectures, round tables with professional experts in the sector and former students of the UJI's Bachelor's Degree in Translation and Interpreting, as well as a practical workshop. Over the course of the two days, participants were able to explore topics such as the localisation of video games, software and websites, the localisation market, professional localisation processes and the impact of machine translation.

The Audiovisual Translation Week provided an opportunity to reflect on the evolution of the field and the emerging trends shaping the future of audiovisual translation, guided by renowned experts such as Carme Mangiron, Núria Vidal, José Ramón Calvo, and Elizabeth Sánchez León.

In addition, special emphasis has been placed on the training of future professionals, with activities designed to provide practical and up-to-date knowledge on audiovisual translation, such as the workshop given by Rubén González on the most problematic issues in video game localisation.

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