Félix Muñoz: "Consumers are now more unpredictable, but social media have given us the advantage of knowing each person individually"



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## Félix Muñoz: "Consumers are now more unpredictable, but social media have given us the advantage of knowing each person individually" The expert on brand management advocates for a more collaborative business structure that takes advantage of the data generated by technology

03/02/2017 |
SCP

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Félix Muñoz, communication and marketing professional with more than 25 years of experience in the management of brands such as Coca-Cola, Movistar or Cepsa, has offered the opening lecture at the 18th Forum on Communication Research "New communication: reality, notion and action", which is going held today and tomorrow at the Universitat Jaume I.

The expert on brand management advocates for a more collaborative business structure that takes advantage of the data generated by technology.

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