McCann Erickson and LaLiga kick off the 19th UJI Live Creativity Seminar



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## McCann Erickson and LaLiga kick off the 19th UJI Live Creativity Seminar

26/10/2017 |
SCP

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The Universitat Jaume I held last week the first session of the 19th Seminar on Live Creativity. LaLiga's global brand director, Enrique Moreno, and McCann Erickson's director of integral communication, Milagros Benito, presented the briefing to the students of the first three courses of the Degree of Advertising and Public Relations.

The event has had a presentation on the current status of the brands, especially LaLiga, the different initiatives they carry out and the objectives they want to achieve in the future; purposes that the students of the Degree of Advertising and Public Relations will serve to help the company to achieve it with their most creative and strategic jobs.

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