Students from the University of Salford analyse the tourist resources of Castelló, Peñíscola, Sagunto and La Vall d'Uixó



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## Students from the University of Salford analyse the tourist resources of Castelló, Peñíscola, Sagunto and La Vall d'Uixó This initiative is part of a project of the Tourism Studies Office (GETUR) of the UJI.

09/04/2019 |
SCP

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* [![ visita-salford VisitaSalfordweb](/com/noticies/2019/4/1q/visita-salford/VisitaSalfordweb.jpg)](#)

The Universitat Jaume I welcomes a group of students from the University of Salford (UK), supervised by lecturers Simon Ireland and Richard Bell. This group of students will analyse different tourist destinations in our territory.  
  
This initiative is part of a project of the Tourism Studies Office (GETUR), coordinated by Rosa Rodríguez and Rafael Lapiedra, lecturers of the Department of Business Administration and Marketing of the Universitat Jaume I. The activity consists of studying in detail the tourist resources of various destinations and then making an analysis of their competitiveness. In the conclusions of the work, proposals are made to improve the quality of the destinations analysed, always taking sustainability criteria into account.

The participants in the programme have made on-site visits to the cities of Castelló, Peñíscola, Sagunto and La Vall d'Uixó. After the visit, the Faculty of Law and Economic Sciences will host a first presentation of the results obtained, to which both tourism company managers and those responsible for the public management of these destinations will be invited.

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