The UJI International Tourism Congress promotes gastronomic uniqueness to preserve heritage and position a tourist destination



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## The UJI International Tourism Congress promotes gastronomic uniqueness to preserve heritage and position a tourist destination

03/10/2024 |
SCP

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The Universitat Jaume I of Castelló is hosting the 27th International University-Business Tourism Congress on 2 and 3 October 2024, entitled “Gastronomy tourism: a key ingredient for the sustainable development of regions”.

This edition, which brings together more than 120 congress participants, confirms the relevance of this technical forum specialising in tourism, the most well-established on the national scene.

The opening of the congress was attended by the rector of the UJI and president of the FUE-UJI, Eva Alcón; the vice-president and deputy for Tourism, Andrés Martínez; the executive president of the Universitat Jaume I-Business Foundation (FUE-UJI), Carlos Cabrera; the councillor for Tourism of Castelló City Council, Arantxa Miralles; and the director of the congress, Rafael Lapiedra.

The rector of the UJI and president of the Universitat Jaume I-Business Foundation, Eva Alcón, appealed to the “strategic value of innovation to gain competitiveness” and stressed that it is precisely in this area where “the Universitat Jaume I can generate its greatest contributions through training, research and academic reflection”. In this sense, Alcón stressed the importance of promoting “meeting points between the university and the business sector, such as this congress or the new University Institute of Tourism, to propose innovative solutions and spread good practices that help to respond to the challenges faced by this economic sector”.

Likewise, the deputy for Tourism, Andrés Martínez, highlighted the role of the congress which “since 1998 has become an inexhaustible source of inspiration for this sector”. Martínez stressed that “the province of Castelló has one of the best pantries in the Mediterranean basin, with a variety and quality of products that take us on a route of flavour”, while indicating that gastronomy is an increasingly differential factor in the attraction of tourism. “Gastronomy tourism is transforming the tourism industry on a global level, as it is one of the main reasons for tourists to choose their holiday destination”.

In her speech, the Castelló City Councillor for Tourism defended “gastronomy as a fundamental pillar of our tourism, not only as a culinary experience, but also as a tool for sustainable development. Our gastronomic wealth, based on local and seasonal products, boosts our local economy and promotes a responsible and environmentally friendly tourism model. At this congress, we reaffirm our commitment to continue supporting the connection between gastronomy and sustainable tourism, to offer authentic experiences”.

The director of the congress, Rafael Lapiedra, highlighted the value of gastronomic tourism “which forms part of the brand of a destination, and which is an aspect that can contribute a lot, for example, to fight seasonality. It's about offering visitors more than just accommodation and transport, providing them with an experience that allows them to immerse themselves in the local culture and lifestyle”.

During the two days of the congress, topics such as the culinary identity of a destination, the agents involved in the value chain of gastronomic tourism, training and professionalisation, the role of ICT in the development of gastronomic tourism or its contribution to the development of the SDGs, among others, will be addressed.

The inaugural conference, given by Ricardo Hernández Rojas, from the University of Cordoba, analysed the influence of gastronomic tourism on a territory, advocating “those singularities of local gastronomy, which are a source of attraction for tourists, and especially traditional gastronomy, that is passed down from generation to generation using ancestral techniques and which represents a differential value compared to other destinations”.

This meeting is an initiative of the Universitat Jaume I and is sponsored by the Castelló Provincial Tourist Board of the Provincial Council, with the collaboration of Turisme Generalitat Valenciana. The Universitat Jaume I-Business Foundation has been organising this event since its beginnings in 1998.

More information: [www.fue.uji.es/turismo](file:///C:/Users/lpascual/LOURDES-20240110T120700Z-001/LOURDES/www.fue.uji.es/turismo)

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