UJI thesis evaluates the validity of metrics in global indicators of reputation



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## UJI thesis evaluates the validity of metrics in global indicators of reputation

29/05/2015 |
SCP

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* [![Ángel Alloza tesis-angel-alloza AngelAlloza](/com/noticies/2015/05/2q/tesis-angel-alloza/AngelAlloza.jpg)](#)

In recent years, the concept of "corporate reputation" is attracting a growing interest both in academia and professionally. Reputation is one of the non-financial indicators with the greatest potential to become the most important in the world of organizations to influence the strategy, demonstrating its direct link to value creation, providing a perspective that reconciles the short and long term, promoting a multi-stakeholder vision and alignment of all stakeholders, internal and external to the organization with its strategy.

The thesis presented and defended by Angel Alloza Losana, director general of the think tank Corporate Excellence - Centre for Reputation Leadership, analyzes and evaluates the validity and metric robustness of a concrete global indicator of reputation. In this work it was possible to demonstrate the population invariance of these metrics through the use of techniques of statistical testing, which represents a breakthrough in the field of management and valuation of intangibles (field that has been approached from the department Communication Sciences at UJI) in order to help incorporate these nonfinancial metrics and decision making in the field of business organizations and institutions in general indicators.

The tribunal, formed by Juan Benavides Delgado, professor at the Complutense University of Madrid, Maria Isabel de Salas Nestares, professor at the CEU Cardenal Herrera University of Valencia, and Javier Marzal i Felici, professor at the University Jaume I of Castellon, has awarded the qualification of excellent cum laude, with the thesis defended by Angel Alloza in May and led by Enrique Carreras, PhD of University CEU San Pablo of Madrid, and Maria Teresa Benlloch, PhD of the Universitat Jaume I of Castellon.

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