UJI lecturer creates the first ChatGPT guide for marketing and advertising



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## UJI lecturer creates the first ChatGPT guide for marketing and advertising

17/04/2023 |
SCP

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* [![ guia-chat-GPT ChatGPTparaplanners](/com/noticies/2023/4/1q/guia-chat-GPT/ChatGPTparaplanners.jpg)](#)

The e-book "ChatGPT for planners", published by Alex Rubio Navalón, professor of the Department of Communication Sciences at the Universitat Jaume I, illustrates how the main "text-to-text" tool of Artificial Intelligence (AI) can be used today, from the advertising and marketing strategy.

This e-book, developed by Álex Rubio, associate professor of Advertising and Public Relations Strategies in the Advertising and Public Relations Degree at the UJI, and director of the Valencian agency Twelfhundred, can be downloaded free of charge at: [alexrubio.gumroad.com/l/chatgptparaplanners](http://alexrubio.gumroad.com/l/chatgptparaplanners).

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