Comloc 24 calls for more media education to build a better society



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## Comloc 24 calls for more media education to build a better society National and international experts stress that the constant evolution of communication requires lifelong media literacy

04/10/2024 |
SCP

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The 17th International Congress on Local Communication (Comloc 24), held at the Universitat Jaume I in Castelló from 2 to 4 October, ended today with a call for greater education in the use of media to build a better society, and for this to be developed throughout life, from nursery school to old age.

At the conference, organised by the UJI and the newspaper *Mediterráneo*, national and international experts pointed out that polarisation, misinformation, hate speech and affective-sexual relationship problems, among others, are growing challenges in the digital society, whose development is clearly conditioned by the intensive use of communication through screens. The media, which are an essential part of our everyday culture, must be critically understood as part of the exercise of citizenship, they stressed. Given the magnitude of these consequences, it was stressed that there is an urgent need for public policies and a social pact involving the administration, families, universities, the education system and businesses, promoting co-responsibility to face these challenges. In this sense, it was stressed that only through a collective effort will it be possible to bring about the changes needed to guarantee a more informed and critical society.

Throughout the three days of Comloc 24, the challenges of media literacy in the context of disinformation and global conflicts were addressed. The role of the media in manipulating information was discussed, as well as how media literacy can become a crucial tool in combating disinformation and strengthening democracies. Participants agreed that to be effective, media literacy must be aligned with the Sustainable Development Goals and focus on promoting more inclusive and empathetic human communication. In this sense, the closing presentation by Luciano di Mele, from the Uninettuno International Telematic University in Rome, was particularly illustrative, as he highlighted the need to approach media literacy from a collective perspective, not just an individual one, and to see dialogue as a crucial element in achieving this.

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