Leading figures from the world of advertising at the UJI highlight the need to break the glass ceiling in advertising agencies



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## Leading figures from the world of advertising at the UJI highlight the need to break the glass ceiling in advertising agencies

01/04/2025 |
SCP

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The Universitat Jaume I, in collaboration with the Professional Association of Public Relations and Advertising of the Valencian Community, organized the event "Women: Safety, Respect, and Equality in the Advertising Sector," featuring prominent national figures like Mónica Moro and M. Isabel Menéndez. Held at the Faculty of Health Sciences, the event, which was postponed due to a weather alert, was part of activities for International Women's Day. It saw a large turnout and aimed to address gender issues in the advertising industry.

The event was opened by Javier Vellón, Dean of the Faculty of Humanities and Social Sciences. M. Isabel Menéndez, a professor at the University of Burgos, delivered a keynote on the role of women creatives as agents of change in advertising, highlighting challenges like the gender pay gap and informal, male-dominated decision-making. Mónica Moro, CEO of This is Libre, spoke on the failure of meritocracy and the need for quotas to ensure gender equality in leadership roles. Both speakers emphasized systemic issues in the industry, such as a lack of support for women, while also noting that advertising has increasingly feminized, with more women in the field despite challenges in attaining leadership positions. The event concluded with a roundtable discussion and commitments from industry stakeholders in the Valencian Community.

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