The strategic consultant Rubén Sancho highlights the importance of neuroscience to make good communication



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## The strategic consultant Rubén Sancho highlights the importance of neuroscience to make good communication

06/02/2018 |
SCP

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* [![ seminari-neurociencia _mg_3063in](/com/noticies/2018/02/1q/seminari-neurociencia/_mg_3063in.jpg)](#)

The Universitat Jaume I held today the seminar "Neuroscience applied to communication" given by Rubén Sancho, a strategic consultant specialized in the development of the business idea and innovation, and attended by some 300 students of the Bachelor's Degree in Advertising and Public Relations.

Rubén Sancho explained the role of neuroscience in making good communication and publicity, and stressed the importance of knowing the scientific or real basis that makes a message work or not. In this sense, the consultant has emphasized that 95% of purchasing decisions are made subconsciously.

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