The Chair in Transformation of the Economic Model of the UJI is committed to linking business strategy to sustainability



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## The Chair in Transformation of the Economic Model of the UJI is committed to linking business strategy to sustainability

07/02/2020 |
SCP

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Menador Cultural Space hosted on Friday the 12th Workshop of the Business Strategy Section of the Scientific Association of Economy and Management of the Company (ACEDE), with the collaboration of the Chair in Transformation of the Economic Model of the Universitat Jaume I. The meeting focused on business strategies to make social and environmental sustainability effective. Expert visions have been provided both from the academic world and from business practice.

At the inauguration of the workshop, which had its prologue yesterday with a specialized round table, Xavier Molina, director of the Chair, stressed that the reflection on sustainability is part of the main study topics of the Chair itself in the last two years. After that, the president of the Business Strategy Section of ACEDE, M.ª Angeles Montoro, highlighted the potential for improving the strategic perspective in terms of its contributions to sustainability.

Subsequently, David Barberá, professor of the Institute of Innovation Management of the UPV (Ingenio-UPV), spoke about the use of symbolic emotions by social entrepreneurs. Next, Valentina de Marchi, from the University of Padua, developed an intervention on the creation of value in manufacturing activities from the perspective of circular economy. After the break, Conchita Garcés, from the University of Zaragoza, talked about measuring the environmental effort in the research of the Business Organization Area, and finally Natalia Ortiz, from the University of Granada, presented the challenges for the integration of sustainability objectives in the company's strategy.

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