The International Tourism Congress advocates the importance of human capital in the tourism sector



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## The International Tourism Congress advocates the importance of human capital in the tourism sector

23/05/2019 |
SCP

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The 22nd International Congress of University-Business Tourism, entitled "Tourism is you: the value of people" took place on 22 and 23 May 2019 at the Universitat Jaume I.

Rafael Lapiedra Alcamí, Professor of the Department of Business Administration and Marketing of the UJI and director of the Congress, has made a very positive balance of the conference, which have served to "highlight the importance of human capital in business, especially in the tourism sector, where unsatisfied employees transfer this dissatisfaction to the customer more directly.

We all agree on putting people at the centre of business management," says Lapiedra, "but we are doing something wrong when there are so many unhappy employees. In the service sector the attitude of the workers is even more important". The second conference in the morning dealt with new technologies applied to tourism and "how to transfer these technologies so that they are available to tourists but also make life easier for residents," said Lapiedra.

The programme of the second day has included a tourist visit to Bodegas Carmelitano in Benicàssim, a wine tasting and a dinner with awards ceremony. Speakers from Mexico, Ecuador, Lithuania, Morocco, Colombia and different parts of Spain have contributed with their work to reflect on the future of the tourism sector and the challenges it faces globally.

This meeting is an initiative of the Universitat Jaume I with the collaboration of the Universitat Jaume I-Business Foundation.

[www.fue.uji.es/turismo](http://www.fue.uji.es/turismo)

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