Experts at the UJI highlight the "nuclear" role of communication in the ecological transition



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## Experts at the UJI highlight the "nuclear" role of communication in the ecological transition More than 50 specialists gathered at the BlueCom congress highlight the need to expand environmental information to all areas

02/12/2022 |
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* [![ bluecom bluecom](/com/noticies/2022/12/1q/bluecom/bluecom.JPG)](#)

The panel of experts gathered this week at the Universitat Jaume I of Castelló for the 1st International Congress on Communication for the Ecological Transition and the Blue Economy (BlueCom) agreed on the "nuclear role" of communication and the need to expand it to all areas in order to achieve a true public awareness of the serious environmental problem faced by our planet. The congress, developed in hybrid format, face-to-face and online, has had more than 220 registered participants, with a high participation of students from the UJI but also professionals and researchers from other parts of Spain and Latin America, with whom a very intense and rich debate has been established on very important issues related to climate change and the role of communication, both from the journalistic perspective as well as corporate and audiovisual communication.

The BlueCom congress was organised by the Department of Communication Sciences of the UJI with the sponsorship of the Department of Innovation, Universities, Science and Digital Society of the Generalitat Valenciana. Some of its conclusions are the existence of a social dichotomy in the face of the problem of climate change, as citizens are aware of the seriousness of the problem of climate change, but hardly get involved on a personal level to reverse this information. According to one of the academic directors of the meeting, Francisco Fernández Beltrán, "there is also a communication problem, as the media report little and badly, with a lot of catastrophic messages and a lot of data, which gives rise to a feeling of eco-anxiety and eco-fatigue among society". Nevertheless, Fernández Beltrán points out that "there are sprouts of hope because of the greater awareness of companies, even if it is due to regulatory and social pressure, and because there are initiatives in the media and in academia to promote greater environmental information and to do so in a closer and more effective way".

Throughout the three days of the meeting, the specialists analysed the impact of communication on the processes of ecological transition and the development of the blue economy through the promotion of greater social awareness of these problems. In this sense, the experts gathered at the Universitat Jaume I agreed that it is necessary to reach a greater commitment from administrations, companies and society as a whole.

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