The Intur Partnership Programme on Tourism of the UJI brings students closer to the tourism sector with a conference on hotel management



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## The Intur Partnership Programme on Tourism of the UJI brings students closer to the tourism sector with a conference on hotel management

23/09/2024 |
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The Intur Partnership Programme on Tourism at the Universitat Jaume I recently hosted the conference "Today’s Students, Tomorrow’s Hoteliers", aimed at bridging the gap between the tourism industry and students of the Bachelor's Degree in Tourism. The goal was to help guide their professional development towards key roles that will drive the sector’s growth in Castelló.

Throughout the event, third- and fourth-year students had the opportunity to gain firsthand insights into the tourism sector via a series of expert-led talks on hotel management, delivered by professionals from Intelier.

The sessions covered crucial topics such as strategy and financial viability, presented by Iker Llano, General Manager, and Alex Marzá, Financial Director; business expansion and models, discussed by Borja Tomás, Expansion Director; and project management, with insights from Paco Calvo, Operations Director. In addition to the talks, students took part in an interactive game based on the discussed topics, with the added excitement of a two-night stay being raffled off among participants.

This marks the second edition of the conference organized by the Intur Partnership Programme on Tourism at the UJI, which is dedicated to fostering talent promotion, development, and attraction. The inaugural conference, held in February at the Intelier Rosa hotel in Castelló, focused on hotel commercial activity and brand management. It also provided an opportunity to explain the reasons and process behind the rebranding of Intur to Intelier.

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