The UJI wins its first award at the National University Efficiency Awards



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## The UJI wins its first award at the National University Efficiency Awards The students of the Bachelor's Degree in Advertising and Public Relations presented a campaign for Moeve focused on the leadership of new generations

21/05/2025 |
SCP

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A team of UJI students has won the 6th National University Efficiency Awards, a competition organised by the Spanish Association of Advertisers and consultancy firm Scopen, with over 30 teams from 11 Spanish universities taking part. The winning team, *Brava Agency*, made up of third-year Advertising and Public Relations students Paula Abella Tello, Paula Alberola Zaragozà, Beatriz Baena Martínez, Marta Bueno Montalt, and Ignacio Cervera Rodrigo, triumphed in the Moeve-sponsored section of the competition under the guidance of professors Cristina González Oñate and Alejandro Rubio Navalón.

The students presented a branded content campaign for Moeve that highlighted the younger generation’s ability to lead positive change and embrace new opportunities. Paula Abella described the experience as “incredible, full of learning and teamwork”, and expressed gratitude to both Moeve and the Spanish Association of Advertisers for supporting young professionals. This marks the first time UJI has won the National University Efficacy Awards.

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