Ceramic cluster institutions favour the exchange of commercial and technological information



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## Ceramic cluster institutions favour the exchange of commercial and technological information The group has carried out the project AERT “El capital social como fuente externa de conocimiento e innovación en los clústeres y distritos industriales”

08/07/2013 |
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![Grup d'investigació AERT](/com/noticies/2013/05/2q/clusteraert/aert.jpg "No video playback capabilities, please download the video below")
](/com/noticies/2013/05/2q/clusteraert/aert.jpg)](http://www.svideo.uji.es/svideo_flash/minut/Not_Xavier_Molina_eng_1min.ogv)

Support organizations belonging to the ceramic cluster of Castelló play an important role in the relationship between companies, thus facilitating the exchange of commercial and technological knowledge, as is clear from the findings of the project “El capital social como fuente externa de conocimiento e innovación en los clústeres y distritos industriales”, developed by the Alianzas Estratégicas, Redes y Territorio (AERT) Research Group from the Universitat Jaume I in Castelló led by the Professor Xavier Molina.

According to this research, organizations stand out as mediators in order to reduce the distance between actors and to improve the quality of knowledge exchanges both in the technological knowledge network and in the business information network, "thus showing a great ability and value to connect disconnected or isolated actors", Molina states.

Furthermore, the results show that public organizations act as intermediaries in both networks, while supporting private organizations focus almost exclusively on the business information network and have more problems to participate in the expertise network. Among the most active institutions, there is one of the most relevant trade associations of the cluster, ASCER (Spanish Association of Manufacturers of Ceramic Tile) and the Fair Cevisama. The Universitat Jaume I and the Institute of Ceramics Technology Agustín Escardino also stand out for their contributions to technological knowledge.

This study involved 170 companies linked to the ceramic sector and 60 public and private organizations related to it. It has developed a questionnaire that has confirmed in which way companies and organizations connect. The methodology of social network analysis has enabled to display graphically the characteristics of these knowledge-sharing networks.

Both graphs and indicators of social network analysis show how glazes, frits, additives and machinery companies, more related to innovation and added value, obtained higher values  in almost all indicators for both knowledge networks; whereas final products companies obtained values above the average in areas such as degree (which shows the direct relationships with the other actors) or proximity (ability to access the rest of the actors), but not as intermediary actors.

The research conducted under the project, such as the thesis presented by Luis Martínez Cháfer in July 2012, suggests that the characterization of the networks of business information and technological knowledge exchange of clusters can improve the design of an economic development policy. It also implies that it is advisable to include the relational structure analysis as a tool in order to improve the competitiveness of enterprises.

This research has also served, according to the Professor of Management at the Universitat Jaume I in Castelló, to show "the importance of social capital in the economy of the company" and to remark "the strengths and benefits that being part of a cluster can provide, based not only on technology and business knowledge, but also on innovation”.

Article: <http://link.springer.com/article/10.1007%2Fs40196-013-0014-7>

Videonews: <http://blogs.uji.es/cienciatv/ca/2013/05/30/les-organitzacions-de-suport-al-cluster-ceramic-reforcen-lavanc-tecnologic-i-la-comercialitzacio/>

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