A thesis of the UJI demonstrates the effectiveness of face-to-face conferences in a world saturated with digital information



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## A thesis of the UJI demonstrates the effectiveness of face-to-face conferences in a world saturated with digital information

23/07/2018 |
SCP

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* [![Irene Borén's thesis tesi-irene-boren tesis_irene_boren](/com/investigacio/arxiu/noticies/2018/7/tesi-irene-boren/tesis_irene_boren.jpg)](#)

The thesis, elaborated by Irene Borén Alfaro, demonstrates the importance that face-to-face events still have in a communicative environment dominated by technologies and highlights the importance of incorporating this public relations tool in the management of the brand and the reputation of all type of companies and institutions.

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