Media, technology and audiovisual services professionals call for a boost in media education



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## Media, technology and audiovisual services professionals call for a boost in media education

26/09/2022 |
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* [![ webinar-catedra-rtve-2 CapturadePantalla](/com/noticies/2022/9/2q/webinar-catedra-rtve-2/CapturadePantalla.jpg)](#)

The second session of the webinar "Dialogues on communication and education in the 21st century. Promoting educommunication from the professional sectors of communication" was attended by Luis Gozálvez, coordinator of the Association of Valencian Audiovisual Services Companies (AESAV), and Santiago Gimeno, director of Corporate Business and advisor at Cuatroochenta. The session was moderated by Marc Pallarés, lecturer of Education at the UJI.

AESAV is an association of service companies focused on the audiovisual sector. Among the more than 35 companies it brings together, we can recognise some as veteran as Galaxia Studios, the audiovisual group Pasarela, Brainstorm, Mediapro or Dron Planet, which offer services as varied as rental of recording equipment, spaces for filming, electronic graphics, 3D animation, sound services, etc. For AESAV, media literacy means bringing Valencian society closer to the complexity and richness of the Valencian audiovisual sector, in which many internationally renowned service companies are active. Luis Gosálvez gave as an example of the professional world's interest in educommunication the development of the Platino Educa initiative, promoted by EGEDA, an organisation specialising in the management of intellectual property rights, with which AESAV works closely.

On the other hand, Cuatroochenta is a powerful technology company located in the Universitat Jaume I Technology Park, specialising in the development and implementation of digital cloud solutions and cybersecurity, with more than a decade of experience. Aware of the impact that digital technologies have on today's society, Cuatroochenta develops different initiatives to promote innovation in companies and technological training. In this sense, Santiago Gimeno pointed out that it is urgent to become aware of the enormous impact of mobile devices, which are capable of generating strong addictions. To combat this situation, it is important that schools take up the challenge of media education, which is also addressed by families and other bodies, in order to encourage responsible consumption of content.

It seems clear, therefore, that the development of educommunication needs the support and collaboration of communication professionals and audiovisual service companies, together with the work of schools, educational administrations and other public and private entities. Thus, there is a clear need to invest time and resources to improve the situation of media education in our country, which is still underdeveloped.

The third session of the webinar "Dialogues on communication and education in the 21st century. Promoting educommunication from the professional sectors of communication", organised by the RTVE-UJI Chair in Audiovisual Culture and Media Literacy, will take place next Tuesday 27 September 2022, between 4 and 5.30 p.m., at the link <https://meet.google.com/ngm-hfvs-nna>. On this occasion, it will be attended by Esther Castellano, president of DirCom of the Valencian Community and Murcia, and Carolina Beguer, DirCom of the Gimeno Group (Castelló), moderated by Francisco Fernández Beltrán, lecturer of Communication at the Universitat Jaume I.

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