Students of Social and Political Marketing at the UJI present five projects to achieve a more friendly, sustainable and inclusive society



[Valencià](/upo/rest/publicacion/idioma/ca?urlRedirect=https://www.uji.es/com/noticies/2023/12/2q/marqueting-social/&url=/com/noticies/2023/12/2q/marqueting-social/&urlRedirect=https://www.uji.es/com/noticies/2023/12/2q/marqueting-social/ "Cambiar idioma a català")
[Español](/upo/rest/publicacion/idioma/es?urlRedirect=https://www.uji.es/com/noticies/2023/12/2q/marqueting-social/&url=/com/noticies/2023/12/2q/marqueting-social/&urlRedirect=https://www.uji.es/com/noticies/2023/12/2q/marqueting-social/ "Cambiar idioma a español")
[English](#0)

Mobile menu

* [Profile](#0)
  + [Future students](/perfils/futurs/)
  + [UJI students](/perfils/estudiantat/uji/)
  + [PDI-PI](/perfils/pdipas/base/pdi/)
  + [PTGAS](/perfils/pdipas/base/pas/)
  + [AlumniSAUJI](/serveis/alumnisauji/)
  + [Companies and institutions](/perfils/empresa/)
* [Tools](#0)
  + [Virtual Classroom](https://aulavirtual.uji.es/)
  + [CAU](https://cau.uji.es/)
  + [Directory](//www.uji.es/institucional/contacta/)
  + [Gmail](http://gmail.uji.es/)
  + [Intranet (IGLU)](//www.uji.es/upo/rest/iglu/)
  + [Virtual Office](/seu/)
  + [Academic information (SIA)](http://sia.uji.es/)
  + [Others](//www.uji.es/serveis/scp/eines/)
* [Valencià](/upo/rest/publicacion/idioma/ca?urlRedirect=https://www.uji.es/com/noticies/2023/12/2q/marqueting-social/&url=/com/noticies/2023/12/2q/marqueting-social/&urlRedirect=https://www.uji.es/com/noticies/2023/12/2q/marqueting-social/ "Cambiar idioma a català")
  [Español](/upo/rest/publicacion/idioma/es?urlRedirect=https://www.uji.es/com/noticies/2023/12/2q/marqueting-social/&url=/com/noticies/2023/12/2q/marqueting-social/&urlRedirect=https://www.uji.es/com/noticies/2023/12/2q/marqueting-social/ "Cambiar idioma a español")
  [English](#0)

[# Universitat Jaume I](/)

* [# Universitat Jaume I](/)
* [Profile](#0)
  + [Future students](/perfils/futurs/)
  + [UJI students](/perfils/estudiantat/uji/)
  + [PDI-PI](/perfils/pdipas/base/pdi/)
  + [PTGAS](/perfils/pdipas/base/pas/)
  + [AlumniSAUJI](/serveis/alumnisauji/)
  + [Companies and institutions](/perfils/empresa/)
* [Tools](#0)
  + [Virtual Classroom](https://aulavirtual.uji.es/)
  + [CAU](https://cau.uji.es/)
  + [Directory](//www.uji.es/institucional/contacta/)
  + [Gmail](http://gmail.uji.es/)
  + [Intranet (IGLU)](//www.uji.es/upo/rest/iglu/)
  + [Virtual Office](/seu/)
  + [Academic information (SIA)](http://sia.uji.es/)
  + [Others](//www.uji.es/serveis/scp/eines/)
* [Studies](/mapa/estudis/)
  + [Studies](/mapa/estudis/)
  + [Bachelor’s degrees](/estudis/)
  + [University master’s degrees](/estudis/?p_estudio=m)
  + [Doctoral studies](/estudis/oferta/doctorat/)
  + [Lifelong learning](/estudis/base/formacio-permanent/)
* [Research and innovation](/investigacio/)
  + [Research and innovation](/investigacio/)
  + [Research portal](/investigacio/)
  + [Innovation](/innovacio/)
  + [Doctoral studies](/centres/escola-doctorat/)
  + [HRS4R](/investigacio/hrs4r/)
* [International](/internacional/)
  + [International](/internacional/)
  + [International Students](/internacional/base/estudiantat/estudiantado-internacional/)
  + [Exchange Programmes](/serveis/ori/base/programes-intercanvi/)
  + [Study Abroad](/internacional/base/study-abroad/)
* [UJI](/mapa/uji/)
  + [UJI](/mapa/uji/)
  + [Get to know the UJI](/mapa/uji/coneix-uji/)
  + [Structure and organisation](/institucional/estructura/)
  + [Strategy and quality](/institucional/estrategia/)
  + [Transparency](/transparencia/)
  + [Public integrity](/transparencia/liniaetica/)
  + [News](/actualitat/)
  + [Contact the UJI](/institucional/contacta/)
* [University life](/mapa/vida-universitaria/)
  + [University life](/mapa/serveis/)
  + [Library](/serveis/cd/)
  + [Campus](/mapa/uji/coneix-uji/campus/)
  + [Culture](/cultura/)
  + [Sports](/esports/)
  + [InfoCampus](/serveis/infocampus/)

[UJI](/)
[News](/com/sumari/noticies/)

## Students of Social and Political Marketing at the UJI present five projects to achieve a more friendly, sustainable and inclusive society

20/12/2023 |
SCP

Compartir

Compartir

×

Linkedin

BlueSky

Facebook

Mastodon

Whatsapp

Gmail

Imprimir

Image resource marqueting-social \_37A5958
Current slide

Image resource marqueting-social \_37A5757

Image resource marqueting-social \_37A5760

Image resource marqueting-social \_37A5886

* [![ marqueting-social _37A5958](/com/noticies/2023/12/2q/marqueting-social/_37A5958.jpg)](#)
* [![ marqueting-social _37A5757](/com/noticies/2023/12/2q/marqueting-social/_37A5757.jpg)](#)
* [![ marqueting-social _37A5760](/com/noticies/2023/12/2q/marqueting-social/_37A5760.jpg)](#)
* [![ marqueting-social _37A5886](/com/noticies/2023/12/2q/marqueting-social/_37A5886.jpg)](#)

Students of the Bachelor's Degree in Business Administration and the double degree in Business Administration and Law at the Universitat Jaume I have presented the social marketing projects they have developed within the framework of the optional subject Social and Political Marketing, taught by Vicent Tortosa and Miguel Ángel Moliner, an initiative that has been funded by the UJI-Encultura programme of the Vice-Rectorate for Culture, Languages and Society.

This year, the social cause that has been addressed in the subject and that has focused the projects has been the awareness of the benefits of a more friendly, sustainable and inclusive society. Specifically, there are five social marketing projects developed with the following themes: promoting the purchase of local products; getting localities better prepared to face the climate crisis; promoting inclusive mobility; achieving a healthier and more sustainable mobility to promote more peaceful spaces in the environment of primary schools; and achieving a friendly UJI (sustainable and inclusive).

Information provided by:
[Communication and Publications Service](/serveis/scp/)

News

[Agenda](/com/sumari/agenda/)
[Government meeting agenda](/transparencia/uji/organs/collegiats/agenda/)
[News](/com/sumari/noticies/)
[Photo news](/com/fotonoticies/actual/)
[Government bodies news](/com/acords/)
[Vox UJI](/com/voxuji/)
[Vox UJI Ràdio](http://www.radio.uji.es/)
[Video server](http://www.svideo.uji.es)
[CienciaUJI](/com/investigacio/cienciauji/)
[Ciència UJI TV](/com/investigacio/arxiu/ciencia-uji-tv/)



Useful links

[University card](http://www.carnet.uji.es/)

[Multimedia catalogue](http://jecom.uji.es/)

[University press](/serveis/scp/publ/)

[Web map](//www.uji.es/mapa/)

[Educational model](//www.uji.es/institucional/estrategia/modeleducatiu/)

[Language Observatory](/serveis/ol/)

[Open Knowledge Portal](/serveis/cd/bib/pco/)

[UJI shop](http://www.tenda.uji.es/)

[Security and privacy center](https://www.uji.es/organs/ouag/sg/docs/politiques/gen/)
|
[Website legal notice](https://www.uji.es/comu/avislegal/avislegalicondicions/)
|
[Accessibility policy](https://www.uji.es/serveis/ura/base/accessibilitat/)

Information and queries:
[UJI suggestion box](/comu/forms/bustia)

Universitat Jaume I CIF: Q-6250003-H Av. Vicent Sos Baynat, s/n 12071
Castellón de la Plana,
España

Tel.: +34 964 72 80 00