Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Fourth Chamber) of 20 April 2018 –  
Mitrakos v EUIPO — Belasco Baquedano (YAMAS)

(Case T‑15/17)

(EU trade mark — Opposition proceedings — Application for the EU figurative mark YAMAS — Earlier EU word mark LLAMA — Relative ground for refusal — Likelihood of confusion — Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001))

| 1. | EU trade mark—Definition and acquisition of the EU trade mark—Relative grounds for refusal—Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services—Likelihood of confusion with the earlier mark—Criteria for assessment  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 20-22, 46, 51) |

| 2. | EU trade mark—Definition and acquisition of the EU trade mark—Relative grounds for refusal—Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services—Likelihood of confusion with the earlier mark—Figurative mark YAMAS and word mark LLAMA  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 24, 27, 31, 35, 57, 59-65) |

| 3. | EU trade mark—Definition and acquisition of the EU trade mark—Relative grounds for refusal—Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services—Similarity of the marks concerned—Criteria for assessment  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 32-34) |

| 4. | EU trade mark—Definition and acquisition of the EU trade mark—Relative grounds for refusal—Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services—Likelihood of confusion with the earlier mark—Objective marketing considerations to be taken into account  (Council Regulation No 207/2009, Art. 8(1)(b))  (see para. 52) |

| 5. | EU trade mark—Definition and acquisition of the EU trade mark—Relative grounds for refusal—Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services—Likelihood of confusion with the earlier mark—Weak distinctive character of the earlier mark—Effect  (Council Regulation No 207/2009, Art. 8(1)(b))  (see para. 56) |

Re:

Action brought against the decision of the Second Board of Appeal of EUIPO of 11 October 2016 (Case R 532/2016-2), relating to opposition proceedings between Mr Belasco Baquedano and Mr Mitrakos.

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Mr Dimitrios Mitrakos to pay the costs. |

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