Source: EURLEX
Language: en
Format: md

Order of the Court (Ninth Chamber) of 11 May 2016 —

August Storck v EUIPO

(Case C‑636/15 P)

‛Appeal — Article 181 of the Rules of Procedure of the Court of Justice — Word sign ‘2good’ — Mark consisting of an advertising slogan — Regulation (EC) No 207/2009 — Article 7(1)(b) — Absolute ground for refusal — No distinctive character’

| 1. | EU trade mark — Definition and acquisition of the European Union trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Marks constituted of advertising slogans — Slogan carrying an objective message (Council Regulation No 207/2009, Art. 7(1)(b)) (see para. 21) |

| 2. | Appeal — Grounds — Mistaken assessment of the facts — Inadmissibility — Review by the Court of Justice of the assessment of the facts put before the General Court — Possible only where the clear sense of the evidence has been distorted (Art. 256 TFEU; Statute of the Court of Justice, Art. 58, first para.) (see paras 36, 37) |

Operative part

| 1. | The appeal is dismissed. |

| 2. | August Storck KG shall bear its own costs. |

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