Source: EURLEX
Language: en
Format: md

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| European flag | Official Journal  of the European Union | EN  C series |

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|  | C/2025/723 | 10.2.2025 |

Judgment of the General Court of 11 December 2024 – Blue Underwriting Agency v EUIPO – Blue Assistance (blue is underwriting)

(Case T-447/23)
 [(1)](#ntr1-C_202500723EN.000101-E0001)

(EU trade mark - Opposition proceedings - Application for EU figurative mark blue is underwriting - Earlier national figurative mark BLUE ASSISTANCE - Relative ground for refusal - Likelihood of confusion - Article 8(1)(b) of Regulation (EU) 2017/1001)

(C/2025/723)

Language of the case: Italian

Parties

Applicant: Blue Underwriting Agency Srl (Milan, Italy) (represented by: M. Pappalardo and D. De Pasquale, lawyers)

Defendant: European Union Intellectual Property Office (represented by: L. Capostagno and D. Gája, acting as Agents)

Other party to the proceedings before the Board of Appeal of EUIPO, intervener before the General Court: Blue Assistance SpA (Turin, Italy) (represented by: L. Egitto and N. Berardi, lawyers)

Re:

By its action under Article 263 TFEU, the applicant seeks the annulment and the alteration of the decision of the Fourth Board of Appeal of the European Union Intellectual Property Office (EUIPO) of 2 June 2023 (Case R 612/2022-4).

Operative part of the judgment

The Court:

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| 1. | Dismisses the action; |

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| 2. | Orders Blue Underwriting Agency Srl to pay the costs. |

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ELI: http://data.europa.eu/eli/C/2025/723/oj

ISSN 1977-091X (electronic edition)

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