Source: EURLEX
Language: en
Format: md

Judgment of the General Court (First Chamber) of 15 March 2018 — Hermann Bock v EUIPO (Push and Ready)

(Case T‑279/17)

(EU trade mark — Application for EU figurative mark Push and Ready — Absolute ground for refusal — No distinctive character — Article 7(1)(b) of Regulation (EC) No 207/2009 (now Article 7(1)(b) of Regulation (EU) 2017/1001))

| 1. | EU trade mark—Definition and acquisition of the EU trade mark—Absolute grounds for refusal—Marks devoid of any distinctive character—Assessment of distinctive character—Criteria  (Council Regulation No 207/2009, Art. 7(1)(b))  (see paras 17- 20, 27, 35) |

| 2. | EU trade mark—Definition and acquisition of the EU trade mark—Absolute grounds for refusal—Marks devoid of any distinctive character—Marks constituted of advertising slogans—Distinctive character—Application of specific criteria for assessment—Not permissible  (Council Regulation No 207/2009, Art. 7(1)(b))  (see paras 21, 22) |

| 3. | EU trade mark—Definition and acquisition of the EU trade mark—Absolute grounds for refusal—Marks devoid of any distinctive character—Figurative mark Push and Ready  (Council Regulation No 207/2009, Art. 7(1)(b))  (see paras 32, 36-39, 44, 45) |

| 4. | EU trade mark—Decisions of the Office—Principle of equal treatment—Principle of sound administration—EUIPO’s previous decision-making practice—Principle of legality—Need for a strict and complete examination in each particular case  (Council Regulation No 207/2009)  (see para. 40) |

Re:

Action brought against the decision of the Fifth Board of Appeal of EUIPO of 23 January 2017 (Case R 1279/2016-5) concerning an application for registration of the figurative sign Push and Ready as an EU trade mark.

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Hermann Bock GmbH to pay the costs. |

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