Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Sixth Chamber) of 28 June 2017 —  
Colgate-Palmolive v EUIPO (AROMASENSATIONS)

(Case T‑479/16)

(EU trade mark — Application for EU figurative mark AROMASENSATIONS — Absolute ground for refusal — No distinctive character — Article 7(1)(b) and (2) of Regulation (EC) No 207/2009)

| 1. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Concept — Criteria for assessment  (Council Regulation No 207/2009, Art. 7(1)(b))  (see paras 15-17, 19, 24) |

| 2. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Marks constituted of advertising slogans — Distinctive character — Application of specific criteria for assessment — Not permissible  (Council Regulation No 207/2009, Art. 7(1)(b))  (see para. 18) |

| 3. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Marks constituted of advertising slogans — Flattering promotional formula  (Council Regulation No 207/2009, Art. 7(1)(b))  (see para. 20) |

| 4. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Figurative mark AROMASENSATIONS  (Council Regulation No 207/2009, Art. 7(1)(b))  (see paras 22, 25-27, 35, 37) |

| 5. | EU trade mark — Definition and acquisition of the EU trade mark — Assessment of the registrability of a sign — EU rules only taken into account — Earlier registration of the mark in certain Member States or third countries — Decisions not binding EU bodies  (Council Regulation No 207/2009)  (see para. 40) |

Re:

ACTION brought against the decision of the Second Board of Appeal of EUIPO of 6 June 2016 (Case R 2482/2015-2), concerning an application for registration of the figurative sign AROMASENSATIONS as an EU trade mark.

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Colgate-Palmolive Co. to pay the costs. |

[Top](#document1)