Source: EURLEX
Language: en
Format: md

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| European flag | Official Journal  of the European Union | EN  C series |

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|  | C/2025/4108 | 18.7.2025 |

Call for proposals

GR/002/25

Intellectual Property Awareness Raising Activities

(C/2025/4108)

1.   Objectives and description

This call for proposals is aimed at young people, notably between the ages of 14 and 25 and scale up dissemination of IP related knowledge to this target group.

The general objectives of this call for proposals are:

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| — | To increase knowledge and awareness of the value of IP as a tool to protect creativity and innovation, while educating the public about the harmful effects of IP infringement. |

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| — | To raise awareness of the risks of buying counterfeit and pirated services, and to reduce the attractiveness of counterfeiting and piracy. |

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| — | To promote a culture of respect for IP through measures that reward creativity, encourage innovation, and promote entrepreneurship and responsible digital engagement among young people. |

To raise awareness of the importance of protecting IPRs and to explain the serious damage caused by their infringement and the positive aspect of IP protection from which creative and innovative young people can benefit from. This initiative aims to demonstrate the positive effects of respecting IPRs as intangible asset and as a guarantee for consumers. The goal is to increase IP knowledge, skills and attitudes, enabling young audiences to understand the benefits of IP protection for entrepreneurs and creators, and to be more aware of the risks and negative effects of counterfeiting and piracy. These efforts intend to connect young people, provide educational opportunities helping them understand the value of IP in today’s digital economy, and create lasting change in their interactions with IP.

The specific objectives of this call for proposals are:

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| — | Disseminate IP information and materials for young people through campaigns, events, competitions and other activities using various communication channels |

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| — | Scale up the dissemination in a maximum number of EU countries |

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| — | Use existing and public EUIPO narratives and materials |

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| — | Grant activities must demonstrate long-term sustainability, ensuring their ongoing integration into the beneficiary’s core operations beyond the grant period. |

Targeted projects:

Specifications related to the minimum criteria to apply for this call for proposal:

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| — | Proven track record in designing, developing and disseminating educational programmes or materials for schools and/or universities, with the following characteristics:   |  |  | | --- | --- | | — | Awareness-raising activities targeting young consumers between 14 – 25 years old. |  |  |  | | --- | --- | | — | Activities implemented in different European Union (EU) countries (the maximum number of EU Member States possible). |  |  |  | | --- | --- | | — | Involvement of relevant leverage partners for dissemination and reach to the target audiences (influencers, bloggers or artists and multipliers such as relevant media, public authorities, consumer organisations, etc.). |  |  |  | | --- | --- | | — | Modern/creative methods using new technologies, and a digital approach are preferable. |  |  |  | | --- | --- | | — | The eligible awareness-raising activities must be delivered through two or more of the four channels specified in point 8.2. | |

The expected results of the projects selected for this call of proposal are to:

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| — | Maximise outreach to young audiences across EU Member States by providing relevant IP knowledge through education and awareness initiatives |

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| — | Scale up the capacity of key partners and multipliers to effectively expand their reach and engage the target audience |

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| — | Ensure the long-term integration of IP into the beneficiary’s activities while enhancing the scalability and sustainability of the project’s results |

For more details please refer to Chapter I of the Guidelines for applicants.

2.   Eligibility

2.1.   Eligible applicants

Eligible applicants must be public or private bodies or non-profit making private entities, registered in one of the 27 EU Member States for more than 2 years. Public entities that receive funds or support from the Office by means of other financing measures such as cooperation programmes, which aim to pursue the same objectives as this call, are not eligible (e.g. national and regional IP offices, international organisations).

2.2.   Eligible activities

The maximum duration of projects is 12 months.

The types of activity eligible to be financed under this call for proposals are dissemination activities covering either education or awareness-raising activities addressed to young people (between the ages of 14 and 25), including the following, non-exhaustive examples:

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| — | media and public relation (PR) campaigns; |

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| — | dissemination of materials or publications; |

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| — | organisation of events, fairs, exhibitions or training activities and competitions that are part of the existing activities; |

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| — | infotainment (debates, youth educational programmes, quizzes, video games or music programmes, etc.). |

The eligible awareness-raising activities must be delivered through two or more of the four channels described in Annex 3.

The proposed activities must target audiences in as many Member States as possible – ideally all Members States.

Please refer to Annex 3 – Performance indicators estimation and assessment for further description and information of channel categories and activities.

The following activities/projects are ineligible:

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| — | projects concerned only or mainly with individual sponsorships for participation or speaking activities in workshops, seminars, conferences, congresses or any similar events; |

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| — | projects concerned only or mainly with individual scholarships for studies or training; |

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| — | projects not targeting youngsters. |

Regarding the funding conditions, the proposals must be between EUR 30 000 and 75 000.

The following activities/projects are ineligible:

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| — | projects concerned only or mainly with individual sponsorships for participation or speaking activities in workshops, seminars, conferences, congresses or any similar events; |

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| — | projects concerned only or mainly with individual scholarships for studies or training; |

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| — | projects not targeting youngsters. |

Applicants can only submit one proposal.

For more details please refer to Chapter II of the Guidelines for applicants.

3.   Exclusion & selection criteria

Applicants must not be in a situation that will exclude them from participation and/or from award as defined by the Financial Regulation 2024/2509 applicable to the general budget of the Union and its rules of application.

Applicants must have the financial and operational capacity to complete the proposed activities.

Please refer to Chapter II of the Guidelines for applicants for further details on the supporting documents to be provided.

4.   Award criteria

The award criteria for assessing eligible proposals are allocated out of a total of 100 on the basis of the following weighting:

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| Criteria | Minimum threshold | Maximum score |
| |  |  | | --- | --- | | 1. | Relevance and interest of the project proposal | | 18 | 30 |
| |  |  | | --- | --- | | 2. | Methodology and sustainability | | 18 | 30 |
| |  |  | | --- | --- | | 3. | Dissemination and performance | | 24 | 40 |
| Total | 60 | 100 |

To be considered for funding, proposals must score:

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| — | at least 60 points overall |

and

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| — | at least the minimum points in each of the criteria |

For more details please refer to Chapter II of the Guidelines for applicants.

5.   Budget

The total budget available for the financing of actions under this call for proposals is estimated at EUR 150 000. This amount will be spread over two budget annualities and the availability of funds corresponding to the budget 2026 will be subject to the adoption of the budget by the Office’s budgetary authority.

The Office reserves the right not to distribute all available funds.

6.   Deadline for submission of applications

The application package is available on the Internet at the following address: <https://euipo.europa.eu/ohimportal/en/grants>

Applications must be submitted to the EUIPO using the online application form (e-Form) no later than 
19 September 2025 at 13:00 (local time).

No other method of submission of an application will be accepted.

Applicants shall ensure that all the documents requested and mentioned in the e-Form are provided.

Applications which do not include all the stipulated annexes and which are not submitted before the deadline will not be considered.

For more details please refer to Chapter IV of the Guidelines for applicants.

7.   Full details

The detailed conditions of this call for proposals can be found in the guidelines for applicants at the following Internet address: <https://euipo.europa.eu/ohimportal/en/grants>

Applications must comply with all the terms of the guidelines and be submitted on the forms provided.

8.   Contact

For any further information please contact the following mailbox: [grants@euipo.europa.eu](mailto:grants@euipo.europa.eu)

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