Source: EURLEX
Language: en
Format: md

Order of the General Court (Seventh Chamber) of 11 September 2018 –  
Hermann Biederlack v EUIPO (Feeling home)

(Case T‑715/17)

(European Union trade mark — Application for EU word mark Feeling home — Absolute ground for refusal — Lack of distinctive character — Article 7(1)(b) of Regulation (EC) No 207/2009 (now Article 7(1)(b) of Regulation (EU) 2017/1001) — Action manifestly lacking any basis in law)

| 1. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character –Meaning — Criteria for assessment  (Council Regulation No 207/2009, Art. 7(1)(b))  (see paras 16, 17) |

| 2. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Marks constituted of advertising slogans — Distinctive character — Application of specific criteria for assessment — Not permissible  (Council Regulation No 207/2009, Art. 7(1)(b))  (see paras 18, 19) |

| 3. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Marks constituted of advertising slogans — Flattering promotional formula  (Council Regulation No 207/2009, Art. 7(1)(b))  (see paras 20, 21, 23, 33) |

| 4. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Marks constituted of advertising slogans — Slogan carrying an objective message  (Council Regulation No 207/2009, Art. 7(1)(b))  (see para. 22) |

| 5. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Word mark Feeling home  (Council Regulation No 207/2009, Art. 7(1)(b))  (see paras 28, 32, 34-36) |

Re:

Action brought against the decision of the Fifth Board of Appeal of EUIPO of 24 June 2017 (Case R 252/2017-5), concerning an application for registration of the word sign Feeling home as an EU trade mark.

Operative part

| 1. | The action is dismissed. |

| 2. | Hermann Biederlack GmbH & Co. KG is ordered to pay the costs. |

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