Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Third Chamber) of 8 July 2020 –  
Dinamo v EUIPO (Favorit)

(Case T‑729/19)

(EU trade mark – Application for EU word mark Favorit – Absolute ground for refusal – No distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001)

| 1. | Judicial proceedings – Application initiating proceedings – Formal requirements – Identification of the subject matter of the dispute – Brief summary of the pleas in law on which the application is based  (Statute of the Court of Justice, Arts 21, first para. and 53, first para.; Rules of Procedure of the General Court, Art. 177(1)(d))  (see paras 11, 12) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Separate examination of the various grounds for refusal  (European Parliament and Council Regulation 2017/1001, Art. 7(1))  (see para. 13) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Meaning – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see para. 23) |

| 4. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Marks consisting of advertising slogans – Distinctive character – Application of specific criteria for assessment – Not permissible  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 24, 25) |

| 5. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Marks consisting of advertising slogans – Laudatory promotional formula  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 26, 27) |

| 6. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Word mark Favorit  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 30-32, 46) |

| 7. | EU trade mark – Definition and acquisition of the EU trade mark – Assessment of the registrability of a sign – EU rules only taken into account – Decisions of national authorities not binding EU bodies  (European Parliament and Council Regulation 2017/1001)  (see para. 39) |

| 8. | EU trade mark – Definition and acquisition of the EU trade mark – Refusal of registration based on one of the absolute grounds for refusal set out in Article 7(1) of Regulation 2017/1001 – Whether sufficient  (European Parliament and Council Regulation 2017/1001, Art. 7(1))  (see para. 45) |

Re:

Action brought against the decision of the Second Board of Appeal of EUIPO of 18 September 2019 (Case R 985/2019-2) relating to the application for registration of the word sign Favorit as an EU trade mark.

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Dinamo GmbH to pay the costs. |

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