Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Third Chamber) of 23 January 2018 — avanti v EUIPO (avanti)

(Case T‑250/17)

(EU trade mark — Application for the EU figurative mark avanti — Absolute ground for refusal — No distinctive character — Article 7(1)(b) of Regulation (EC) No 207/2009 (now Article 7(1)(b) of Regulation (EU) 2017/1001))

| 1. | EU trade mark—Definition and acquisition of the EU trade mark—Absolute grounds for refusal—Marks devoid of any distinctive character—Meaning—Criteria for assessment  (Council Regulation No 207/2009, Art. 7(1)(b))  (see paras 12-15, 17) |

| 2. | EU trade mark—Definition and acquisition of the EU trade mark—Absolute grounds for refusal—Marks devoid of any distinctive character—Marks constituted of advertising slogans—Flattering promotional formula  (Council Regulation No 207/2009, Art. 7(1)(b))  (see para. 16) |

| 3. | EU trade mark—Definition and acquisition of the EU trade mark—Absolute grounds for refusal—Marks devoid of any distinctive character—Figurative mark Avanti  (Council Regulation No 207/2009, Art. 7(1)(b))  (see paras 19-21, 24-27) |

Re:

ACTION brought against the decision of the Fifth Board of Appeal of EUIPO of 14 February 2017 (Case R 801/2016-5), concerning an application for registration of the figurative sign Avanti as an EU trade mark.

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders avanti GmbH to pay the costs. |

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