Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Tenth Chamber) of 5 October 2022 –  
Philip Morris Products v EUIPO (TOGETHER. FORWARD.)

(Case T‑500/21) (
[1](#t-ECR_62021TJ0500_INF_EN_01-E0001)
)

(EU trade mark – Application for EU word mark TOGETHER. FORWARD. – Absolute ground for refusal – No distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Definition – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraph 12) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Marks consisting of advertising slogans – Distinctive character – Application of specific criteria for assessment – Not permissible  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 14-16) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Word mark TOGETHER. FORWARD.  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 19-21) |

| 4. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Examination of the grounds for refusal having regard to each of the goods or services covered by the application for registration  (European Parliament and Council Regulation 2017/1001, Art. 7(1))  (see paragraph 24) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Philip Morris Products SA to pay the costs. |

---

(
[1](#c-ECR_62021TJ0500_INF_EN_01-E0001)
) [OJ C 391, 27.9.2021](./../../../legal-content/EN/AUTO/?uri=OJ:C:2021:391:TOC).

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