Source: EURLEX
Language: en
Format: md

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| 22.1.2018 | EN | Official Journal of the European Union | C 22/40 |

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Judgment of the General Court of 30 November 2017 — Mackevision Medien Design v EUIPO (TO CREATE REALITY)

(Case T-50/17)[(1)](#ntr1-C_2018022EN.01004001-E0001)

((EU trade mark - Application for EU word mark TO CREATE REALITY - Trade mark consisting in an advertising slogan - Absolute ground for refusal - Lack of distinctive character - Article 7(1)(b) of Regulation (EC) No 207/2009 [now Article 7(1)(b) of Regulation (EU) 2017/1001]))

(2018/C 022/55)

Language of the case: German

Parties

Applicant: Mackevision Medien Design GmbH Stuttgart (Stuttgart, Germany) (represented by: E. Stolz, U. Stelzenmüller and J. Weiser, lawyers)

Defendant: European Union Intellectual Property Office (represented by: A. Graul and S. Hanne, acting as Agents)

Re:

Action brought against the decision of the Fifth Board of Appeal of EUIPO of 20 December 2016 (Case R 995/2016-5) concerning an application for registration of the word sign TO CREATE REALITY as an EU trade mark.

Operative part of the judgment

The Court:

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| 1. | Dismisses the action; |

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| 2. | Orders Mackevision Medien Design GmbH Stuttgart to pay the costs. |

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