Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Seventh Chamber) of 24 April 2024 –  
Daimler Truck v EUIPO (TRUCKS YOU CAN TRUST)

(Case T‑548/23) (
[1](#t-ECR_62023TJ0548_INF_EN_01-E0001)
)

(EU trade mark – Application for the EU word mark TRUCKS YOU CAN TRUST – Absolute ground for refusal – No distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of any distinctive character – Assessment of distinctive character – Criteria  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraph 12) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of any distinctive character – Concept of distinctiveness  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 12, 13) |

| 3. | Community trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of any distinctive character – Marks consisting of advertising slogans – Distinctive character – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 15, 16) |

| 4. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of any distinctive character – Marks consisting of advertising slogans – Slogan conveying an objective message  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraph 17) |

| 5. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of any distinctive character – Word mark TRUCKS YOU CAN TRUST  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 25-30) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Daimler Truck AG to bear its own costs; |

| 3. | Orders the European Union Intellectual Property Office (EUIPO) to bear its own costs. |

---

(
[1](#c-ECR_62023TJ0548_INF_EN_01-E0001)
) OJ C C/2023/147, 16.10.2023.

[Top](#document1)