Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Tenth Chamber) of 7 July 2021 –  
Micron Technology v EUIPO (INTELLIGENCE, ACCELERATED)

(Case T‑386/20)

(EU trade mark – Application for EU word mark INTELLIGENCE, ACCELERATED – Absolute ground for refusal – Descriptive character – Article 7(1)(c) of Regulation (EU) 2017/1001)

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service – Aim – Need to preserve availability  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))  (see para. 16) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service – Concept  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))  (see paras 17, 18) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service – Assessment of the descriptive nature of a sign – Criteria  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))  (see paras 19, 20) |

| 4. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service – Word mark INTELLIGENCE, ACCELERATED  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))  (see paras 29, 31, 32, 38, 39, 44) |

| 5. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Overlap of the scope of the grounds set out in Article 7(1)(b) and Article 7(1)(c) of Regulation 2017/1001  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b) and (c))  (see para. 49) |

Re:

Action brought against the decision of the First Board of Appeal of EUIPO of 6 April 2020 (Case R 2873/2019-1), relating to an application for registration of the word sign INTELLIGENCE, ACCELERATED as an EU trade mark.

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Micron Technology, Inc., to pay the costs. |

[Top](#document1)