Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Ninth Chamber) of 17 January 2019 –  
Mas Que Vinos Global v EUIPO — JESA (EL SEÑORITO)

(Case T‑576/17)

(European Union trade mark — Opposition proceedings — Application for EU word mark EL SEÑORITO — Earlier national word mark SEÑORITA — Relative ground for refusal — Likelihood of confusion — Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001))

| 1. | EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Criteria for assessment  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 24, 62) |

| 2. | EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Assessment of the likelihood of confusion — Determination of the relevant public — Attention level of the public  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 28, 33, 45) |

| 3. | EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Word marks EL SEÑORITO and SEÑORITA  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 34, 35, 46, 47, 56, 58-66, 69) |

| 4. | EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Similarity between the goods or services in question — Criteria for assessment  (Council Regulation No 207/2009, Art. 8(1)(b))  (see para. 37) |

| 5. | EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Assessment of the likelihood of confusion — Criteria  (Council Regulation No 207/2009, Art. 8(1)(b))  (see para. 53) |

| 6. | EU trade mark — Procedural provisions — Statement of reasons for decisions — Article 75, first sentence, of Regulation No 207/2009 — Scope identical to that of Article 296 TFEU  (Art. 296 TFEU; Council Regulation No 207/2009, Art. 75, first sentence)  (see para. 81) |

Re:

Action brought against the decision of the Fourth Board of Appeal of EUIPO of 9 June 2017 (Case R 1775/2016-4), relating to opposition proceedings between JESA and Mas Que Vinos Global.

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Mas Que Vinos Global S. L. to pay the costs. |

[Top](#document1)