Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Eighth Chamber) of 29 November 2023 –  
Myforest Foods v EUIPO (MYBACON)

(Case T‑107/23) (
[1](#t-ECR_62023TJ0107_INF_EN_01-E0001)
)

(EU trade mark – Application for the EU word mark MYBACON – Absolute ground for refusal – Mark of such a nature as to deceive the public – Article 7(1)(g) of Regulation (EU) 2017/1001)

| 1. | EU trade mark – Procedural provisions – Statement of reasons for decisions – First sentence of Article 94(1) of Regulation 2017/1001 – Scope identical to that of Article 296 TFEU  (Art. 296, second para., TFEU; European Parliament and Council Regulation 2017/1001, Art. 94(1), first sentence)  (see paragraph 11) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks of such a nature as to deceive the public – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(g))  (see paragraphs 27-30, 42, 54, 55) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks of such a nature as to deceive the public – Word mark MYBACON  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(g) and (2))  (see paragraphs 33, 36, 39, 56, 59, 73) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders each party to bear its own costs. |

---

(
[1](#c-ECR_62023TJ0107_INF_EN_01-E0001)
) [OJ C 134, 17.4.2023](./../../../legal-content/EN/AUTO/?uri=OJ:C:2023:134:TOC).

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