Source: EURLEX
Language: en
Format: md

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| 29.1.2018 | EN | Official Journal of the European Union | C 32/27 |

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Judgment of the General Court of 7 December 2017 — Colgate-Palmolive v EUIPO (360o)

(Case T-332/16)[(1)](#ntr1-C_2018032EN.01002701-E0001)

((EU trade mark - Application for the EU word mark 360o - Absolute grounds for refusal - Descriptiveness - Article 7(1)(c) of Regulation (EC) No 207/2009 (now Article 7(1)(c) of Regulation (EU) 2017/1001) - Distinctive character acquired through use - Article 7(3) of Regulation No 207/2009 (now Article 7(3) of Regulation 2017/1001)))

(2018/C 032/36)

Language of the case: English

Parties

Applicant: Colgate-Palmolive Co. (New York, New York, United States) (represented by: M. Zintler and A. Stolz, lawyers)

Defendant: European Union Intellectual Property Office (represented by: M. Rajh, acting as Agent)

Re:

Action brought against the decision of the Fourth Board of Appeal of EUIPO of 14 April 2016 (Case R 2288/2015-4), concerning an application for registration of the word sign 360o as an EU trade mark.

Operative part of the judgment

The Court:

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| 1. | Dismisses the action; |

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| 2. | Orders Colgate-Palmolive Co. to pay the costs. |

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