Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Sixth Chamber) of 3 April 2019 –  
Medrobotics v EUIPO (See More. Reach More. Treat More.)

(Case T‑555/18)

(EU trade mark — Application for the EU word mark See More. Reach More. Treat More. — Absolute ground for refusal — No distinctive character — Article 7(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Concept — Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 13-15, 19) |

| 2. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Marks comprising advertising slogans — Distinctive character — Application of specific criteria for assessment — Not permissible  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 16, 17) |

| 3. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Marks comprising advertising slogans — Flattering promotional formula  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see para. 18) |

| 4. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Word mark See More. Reach More. Treat More.  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 22, 29, 30) |

| 5. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Trade mark made up of several elements — Possible for the competent authority to examine each of the elements making up the trade mark — Scope of protection of the mark  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see para. 23) |

| 6. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Marks comprising advertising slogans — Slogan carrying an objective message  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see para. 28) |

Re:

Action brought against the decision of the Second Board of Appeal of EUIPO of 18 July 2018 (Case R 463/2018-2), relating to an application for registration of the word sign See More. Reach More. Treat More. as an EU trade mark.

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Medrobotics Corp. to pay the costs. |

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