Source: EURLEX
Language: en
Format: md

Judgment of the General Court (First Chamber) of 31 January 2024 –  
AirDoctor v EUIPO (AMAZING AIR)

(Case T‑269/23) (
[1](#t-ECR_62023TJ0269_INF_EN_01-E0001)
)

(EU trade mark – Application for the EU word mark AMAZING AIR – Absolute ground for refusal – No distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of any distinctive character – Assessment of distinctive character – Criteria  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 14-16) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of any distinctive character – Marks consisting of advertising slogans – Laudatory promotional formula  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 17, 18, 28) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of any distinctive character – Word mark AMAZING AIR  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 25-27, 29-31) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders AirDoctor, LLC and the European Union Intellectual Property Office (EUIPO) to bear their own costs. |

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(
[1](#c-ECR_62023TJ0269_INF_EN_01-E0001)
) [OJ C 235, 3.7.2023.](./../../../legal-content/EN/AUTO/?uri=OJ:C:2023:235:TOC)

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