Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Third Chamber) of 22 March 2023 –  
Fun Factory v EUIPO – I Love You (love you so much)

(Case T‑306/22) (
[1](#t-ECR_62022TJ0306_INF_EN_01-E0001)
)

(EU trade mark – Opposition proceedings – Application for EU word mark love you so much – Earlier EU figurative mark I LOVE YOU SINCE FOREVER – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 17, 18, 50, 51) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Assessment of the likelihood of confusion – Determination of the relevant public – Attention level of the public  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraph 21) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Word mark love you so much and figurative mark I LOVE YOU SINCE FOREVER  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 27-28, 30, 39-40, 47, 49, 55, 58-60) |

| 4. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity between the goods or services in question  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraph 29) |

| 5. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 31-32) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders each party to bear its own costs. |

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(
[1](#c-ECR_62022TJ0306_INF_EN_01-E0001)
) [OJ C 284, 25.7.2022](./../../../legal-content/EN/AUTO/?uri=OJ:C:2022:284:TOC).

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