Source: EURLEX
Language: en
Format: md

**Council of the**
**European Union**

**Interinstitutional File:**

**2018/0190(COD)**

**'A' ITEM NOTE**

From: General Secretariat of the Council

To: Council

No. prev. doc.: 15153/18

No. Cion doc.: 9170/18

**Brussels, 17 December 2018**
**(OR. en)**

**15618/18**

**CULT 170**
**AUDIO 131**
**CADREFIN 432**
**RELEX 1104**
**IA 427**
**CODEC 2354**

Subject: Proposal for a Regulation of the European Parliament and of the Council
establishing the Creative Europe programme (2021 to 2027) and repealing
Regulation (EU) No 1295/2013

‒ Partial general approach

1. On 30 May 2018 the Commission presented the above mentioned proposal **[1]** .

2. On 27 November 2018, the EYCS Council took note of a progress report **[2]**, which summarised

progress made on the file within the Council up to that point.

3. The preparatory bodies of the Council continued their examination of the proposal and

submitted a revised text to the meeting of the Permanent Representatives Committee on

14 December 2018.

**1** 9170/18 + ADD 1.
**2** 13925/18

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4. The Permanent Representatives Committee noted the broad agreement on the text and noted

the intention of Belgium, Cyprus, France, Germany, Greece, Ireland and Italy to enter

statements into the Council minutes **[3]** [,] **[4]** .

5. The Council is invited to:

–
agree a partial general approach in the form of the text set out in Annex;

– include in its minutes the statements set out in the Addendum to this Note.

**3** It should be noted that the Commission has a general reservation on the text, pending the
position of the European Parliament.
**4** Since the proposed Regulation is part of the package linked to the Multiannual Financial
Framework (MFF), all provisions with budgetary implications or of horizontal nature have
been set aside and excluded from the partial general approach pending further progress on
the MFF. These provisions appear between square brackets in the text.

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**ANNEX**

Proposal for a

**REGULATION OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL**

**establishing the Creative Europe programme (2021 to 2027) and repealing Regulation (EU)**

**No 1295/2013**

[…] **[5]**

## **Chapter I** **General Provisions**

_Article 1_

_Subject matter_

This Regulation establishes the Creative Europe programme (the 'Programme’).

–
It lays down the objectives of the Programme, the budget for the period 2021 2027, the forms of

Union funding and the rules for providing such funding.

**5** The recitals will be examined at a later stage, with the exception of the recitals (9), (15),
(18bis) and (32), which reflect changes in corresponding Articles.

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_Article 2_

_Definitions_

For the purposes of this Regulation, the following definitions apply:

(1) 'cultural and creative sectors' means all sectors whose activities are based on cultural

values and artistic and other individual or collective creative expressions regardless of

whether their activities are market or non-market oriented, the type of organization and

financing of the organization. The activities may include the development, the creation, the

production, the dissemination and the preservation of goods and services which embody

cultural, artistic or other creative expressions, as well as related functions such as

education or management. They will have a potential to generate innovation and jobs in

particular from intellectual property. The sectors include inter alia architecture, archives,

libraries and museums, artistic crafts, audiovisual (including film, television, video games

and multimedia), tangible and intangible cultural heritage **[6]**, design (including fashion

design), festivals, music, literature, performing arts, (including theatre and dance), books

and publishing, radio, and visual arts;

(2) 'legal entity' means any natural or legal person created and recognised as such under

national law, Union law or international law, which has legal personality and which may,

acting in its own name, exercise rights and be subject to obligations, or an entity without a

legal personality in accordance with [Article 197(2)(c)] of the Financial Regulation;

**6** Corresponding recital: (15) Taking into account the Commission Communication "Towards
an integrated approach to cultural heritage for Europe" of 22 July 2014 [6], relevant policies
and instruments should draw out the long term and sustainability value of Europe's cultural
heritage, including digital cultural heritage, and develop a more integrated approach to its
preservation and valorisation and support.

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(3) 'blending operation' means actions supported by the EU budget, including within blending

facilities pursuant to Article 2(6) of the Financial Regulation, combining non-repayable

forms of support and financial instruments from the EU budget with repayable forms of

support from development or other public finance institutions, as well as from commercial

finance institutions and investors;

(4) A [ **'** Seal of Excellence'] can be awarded with the beneficiaries' consent to high quality

projects submitted to Creative Europe which are deemed to deserve funding under this

programme but do not receive it due to budget limits. It recognises the value of the

proposal and may support the search for funding under the European Structural and

Investment Funds, provided that such projects are consistent with the objectives of the

Fund concerned. The rules of the Fund providing support shall apply.

_Article 3_

_Programme objectives_

(1) The general objectives of the Programme are:

(a) to safeguard, develop and promote European cultural and linguistic diversity and

heritage;

(b) to increase the competitiveness of the cultural and creative sectors, in particular the

audiovisual sector.

(2) The programme has the following specific objectives:

(a) enhancing artistic and cultural cooperation, including the mobility of artists and

professionals, at the European level, in order to support the creation of European

content and strengthen the economic, social and external dimension of Europe's

cultural and creative sectors;

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(b) promoting the cooperation, competitiviness, scalability and innovation potential of

the European audiovisual industry and supporting the creation, circulation and

promotion of European works, including through mobility, networking and

collaboration of creators and professionals [7] ;

(c) promoting policy cooperation and innovative actions, including through mobility,

networking and collaboration of creators and professionals, supporting all strands of

the programme, including the promotion of a diverse and pluralistic media

environment, media literacy and social inclusion.

(3) The Programme shall support actions and activities with a European added value under the

following strands:

(a) "CULTURE" covers cultural and creative sectors with the exception of the

audiovisual sector;

(b) "MEDIA" covers the audiovisual sector;

(c) "CROSS SECTORAL strand" covers activities across all cultural and creative

sectors.

**7** Corresponding recital: (9) Union intervention is needed in the audiovisual sector to
accompany the Union’s Digital Single Market policies. This concerns notably the
modernisation of the copyright framework and the proposed Regulation on online
transmissions of broadcasting organisations [7], as well as the proposal to amend Directive
2010/13/EU of the European Parliament and of the Council [7] . They seek to strengthen the
capacity of European audiovisual players to finance, produce and disseminate works that
can be sufficiently visible on the different media of communication available (e.g. TV,
cinema or Video On Demand) and attractive to audiences in a more open and competitive
market within Europe and beyond. Support should target, in particular, works produced by
independent companies and be scaled up in order to address recent market developments
and notably the stronger position of global platforms of distribution in comparison to
national broadcasters traditionally investing in the production of European works.

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_Article 4_

_Strand CULTURE_

In line with the objectives referred to in Article 3, the strand "CULTURE" shall have the following

priorities:

(a) to strengthen the transnational creation and circulation of European works as well as

the mobility of cultural and creative professionals to support transnational

cooperation;

(b) to increase cultural participation and promote audience development across Europe;

(c) to promote societal resilience and social inclusion through culture and cultural

heritage;

(d) to enhance the capacity of European cultural and creative sectors to innovate, prosper

and to generate jobs and growth;

(e) to strengthen European identity and values through cultural awareness, arts education

and culture-based creativity in education;

(f) to promote capacity building of European cultural and creative sectors to be active at

the international level;

(g) to contribute to the Union 's global strategy for international relations.

The priorities are further detailed in Annex I.

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_Article 5_

_Strand MEDIA_

In line with the objectives referred to in Article 3, the strand "MEDIA" shall have the following

priorities:

(a) to nurture talents and skills and to stimulate cooperation, and innovation in the

creation and production of European audiovisual works, encouraging inter alia

collaboration across Member States with different audiovisual capacities;

(b) to enhance theatrical and online distribution and provide wider access across borders

to European audiovisual works, including through innovative business models and

the use of new technologies;

(c) to promote European audiovisual works, including audiovisual heritage, and support

audience development, especially for younger audiences across Europe and beyond.

These priorities shall be addressed through support to the development, production, promotion,

access, and dissemination of European works with the objective of reaching diverse audiences

within Europe and beyond, thereby adapting to new market developments and accompanying the

implementation of the Audiovisual Media Services Directive.

The priorities are further detailed in Annex I.

_Article 6_

_CROSS SECTORAL strand_

In line with the objectives of the Programme referred to in Article 3, the "CROSS SECTORAL

strand" shall have the following priorities:

(a) to support cross-sectoral transnational policy cooperation including on the role of

culture for social inclusion and on artistic freedom and promote visibility of the

programme and support the transferability of results;

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(b) to support innovative approaches to content creation, access, distribution,

monetisation and promotion across cultural and creative sectors and with other

sectors, including by taking into account the digital shift;

(c) to promote cross cutting activities covering several sectors aiming at adjusting to the

structural changes faced by the media sector, enhancing a free, diverse, and

pluralistic media environment, quality journalism and media literacy, including in the

digital environment;

(d) to support the establishment and activities of programme desks in participating

countries.

The priorities are further detailed in Annex I.

_Article 7_

_Budget_

1. The financial envelope for the implementation of the Programme for the period 2021 –

2027 shall be EUR [1 850 000 000] in current prices.

The programme shall be implemented according to the following indicative financial

distribution:

     - at least 33% for the objective referred to in Article 3 (2)(a) (strand CULTURE);

     - at least 58% for the objective referred to in Article 3(2)(b) (strand MEDIA);

     - up to 9% for the activities referred to in Article 3(2)(c) (CROSS SECTORAL strand).

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2. The amount referred to in paragraph 1 may be used for technical and administrative

assistance for the implementation of the Programme, such as preparatory, monitoring,

control, audit and evaluation activities including corporate information technology

systems **[8]** .

3. In addition to the financial envelope as indicated in paragraph 1, and in order to promote

the international dimension of the Programme, additional financial contributions may be

made available from Regulation …/… [Neighbourhood, Development and International

Cooperation Instrument] [9] and from Regulation …/… [Instrument for Pre-accession

Assistance (IPA III)] **[10]**, to support actions implemented and managed in accordance with

this Regulation. This contribution shall be financed in accordance with the Regulations

establishing those instruments.

4. [Resources allocated to Member States under shared management may, at their request, be

transferred to the Programme. The Commission shall implement those resources directly in

accordance with [Article 62(1)(a)] of the Financial Regulation or indirectly in accordance

with [Article 62(1)(c)] of that Regulation. Where possible those resources shall be used for

the benefit of the Member State concerned.]

**8** Corresponding Recital: (32) The types of financing and the methods of implementation
under this Regulation should be chosen on the basis of their ability to achieve the specific
objectives of the actions and to deliver results, taking into account, in particular, the costs of
controls, the administrative burden, and the expected risk of non-compliance. This should
include consideration of the use of lump sums, flat rates and unit costs, as well as financing
not linked to costs as referred to in Article 125(1) of the Financial Regulation. The total
amount of administrative costs should not exceed 7% of the Programme's budget.
**9** [Reference]
**10** [Reference]

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_[Article 8_

_Third countries associated to the Programme_

1. The Programme shall be open to the following third countries, provided that they pay

additional appropriations:

(a) European Free Trade Association (EFTA) members which are members of the European

Economic Area (EEA), in accordance with the conditions laid down in the EEA

agreement;

(b) acceding countries, candidate countries and potential candidates, in accordance with the

general principles and general terms and conditions for the participation of those countries

in Union programmes established in the respective framework agreements and Association

Council decisions, or similar agreements, and in accordance with the specific conditions

laid down in agreements between the Union and those countries;

(c) countries covered by the European Neighbourhood Policy, in accordance with the general

principles and general terms and conditions for the participation of those countries in

Union programmes established in the respective framework agreements and association

Council decisions, or similar agreements, and in accordance with the specific conditions

laid down in agreements between the Union and those countries;

(d) other countries, in accordance with the conditions laid down in a specific single agreement

covering the participation of the third country to any Union programme, provided that the

agreement:

(a) ensures a fair balance as regards the contributions and benefits of the third

country participating in the Union programmes;

(b) lays down the conditions of participation in the programmes, including the

calculation of financial contributions to individual programmes and their

administrative costs. These contributions shall constitute assigned revenues in

accordance with Article [21(5)] of [the new Financial Regulation];

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(c) does not confer to the third country a decisional power on the programme;

(d) guarantees the rights of the Union to ensure sound financial management and

to protect its financial interests.

2. The participation to the MEDIA and CROSS SECTORAL strands by the countries referred

to in points (a), (b) and (c) of paragraph 1 shall be subject to fulfilment of the conditions

set out in Directive 2010/13/EU.

3. The agreements concluded with countries specified in point (c) of paragraph 1 may

derogate from obligations set out in paragraph 2 in duly justified cases [11] .]

_[Article 8 bis_

_Other third countries_

The Programme may support cooperation with third countries other than those referred to in

Article 8 with regard to actions financed through additional contributions from the external

financing instruments according to Article 7(3) if it is in the Union's interest.]

_Article 9_

_Cooperation with international organisations and the European Audiovisual Observatory_

1. Access to the Programme shall be open to international organisations active in the areas

covered by the Programme in accordance with the Financial Regulation.

**11** [Corresponding recital: (18bis) Derogations from the obligation of fulfilment of the
conditions set out in Directive 2010/13/EU [AVMSD] should be subject to scrutiny and
granted to Neighbouring countries in duly justified cases, taking into account the specific
situation of the audiovisual market in the country concerned and the level of integration in
the European audiovisual policy framework. Progress towards the achievement of the
objectives set in the Directive [AVMSD] should be monitored on a regular basis. Moreover,
participation in actions funded by the MEDIA strand should be defined on a case by case
basis in the relevant work programme(s).]

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2. The Union shall be a member of the European Audiovisual Observatory for the duration of

the Programme. The Union's participation in the Observatory shall contribute to the

achievement of the priorities of the MEDIA strand. The Commission shall represent the

Union in its dealings with the Observatory. The MEDIA strand shall support the payment

of the contribution fee for Union membership of the Observatory and data collection and

analysis in the audiovisual sector.

_Article 10_

_Implementation and forms of EU funding_

1. The Programme shall be implemented in direct management in accordance with the

Financial Regulation or in indirect management with bodies referred to in Article 61(1)(c)

of the Financial Regulation.

2. The Programme may provide funding in any of the forms laid down in the Financial

Regulation, in particular grants, prizes, and procurement. It may also provide financing in

the form of financial instruments within blending operations.

3. Blending operations under this Programme shall be implemented in accordance with the

Regulation …/… [InvestEU[…] [12] and Title X of the Financial Regulation.

4. Contributions to a mutual insurance mechanism may cover the risk associated with the

recovery of funds due by recipients and shall be considered a sufficient guarantee under the

Financial Regulation. The provisions laid down in [Article X of] Regulation XXX

[ _successor of the Regulation on the Guarantee Fund_ ] shall apply **[13]** .

**12** [Reference]
**13** [Reference]

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_Article 11_

_Protection of Financial Interest of the Union_

Where a third country participates in the programme by a decision under an international agreement

or by virtue of any other legal instrument, the third country shall grant the necessary rights and

access required for the authorizing officer responsible, the European Anti-Fraud Office (OLAF), the

European Court of Auditors to comprehensively exert their respective competences. In the case of

OLAF, such rights shall include the right to carry out investigations, including on-the-spot checks

and inspections, provided for in Regulation (EU, Euratom) No 883/2013.

_Article 12_

_Work programmes_

1. The Programme shall be implemented by annual work programmes referred to in

Article 110 of the Financial Regulation. Work programmes shall give an indication of the

amount allocated to each action and set out, where applicable, the overall amount reserved

for blending operations.

2. The work programme shall be adopted by the Commission by means of an implementing

act. These implementing acts shall be adopted in accordance with the procedure referred to

in Article 20a(3).

## **Chapter II** **Grants and eligible entities**

_Article 13_

_Grants_

1. Grants under the Programme shall be awarded and managed in accordance with Title VIII

of the Financial Regulation.

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2. The evaluation committee may be composed of external experts.

3. By way of derogation from Article [130(2)] of the Financial Regulation, and in duly

justified cases, costs incurred by the beneficiary before the submission of the grant

application, may be considered eligible, provided that they are directly linked to the

implementation of the supported actions and activities.

4. Where applicable, the actions of the Programme shall define appropriate criteria to achieve

gender equality.

_Article 14_

_Eligible entities_

1. The eligibility criteria set out in paragraphs 2 to 4 shall apply in addition to the criteria set

out in [Article 197] of the Financial Regulation.

2. The following entities active in cultural and creative sectors, as defined in Article 2(1), are

eligible:

(a) legal entities established in any of the following countries:

(1) a Member State or an overseas country or territory linked to it;

(2) third countries associated to the Programme;

(3) third country listed in the work programme under the conditions specified in

paragraphs 3 and 4;

(b) any legal entity created under Union law or any international organisation.

3. Legal entities active in cultural and creative sectors established in a third country, which is

not associated to the Programme are exceptionally eligible to participate where this is

necessary for the achievement of the objectives of a given action.

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4. Legal entities active in cultural and creative sectors established in a third country, which is

not associated to the programme should in principle bear the cost of their participation.

Additional contributions from the external financing instruments according to Article 7(3)

may cover the costs of their participation if it is in the Union's interest.

## **Chapter III** **Synergies and complementarity**

_Article 15_

_Complementarity_

The Commission, in cooperation with the Member States, shall ensure the overall consistency and

complementarity of the Programme with the relevant policies and programmes, in particular those

relating to gender balance, education, youth and solidarity, employment and social inclusion,

research, technology and innovation, industry and enterprise, agriculture and rural development,

environment and climate action, cohesion, regional and urban policy, State aid and international

cooperation and development.

_Article 16_

_Cumulative and combined funding_

1. An action that has received a contribution under the Programme may also receive a

contribution from any other Union programme, including Funds under Regulation (EU) No

XX/XXXX [CPR], provided that the contributions do not cover the same costs. The

cumulative financing shall not exceed the total eligible costs of the action and the support

from different Union programmes may be calculated on a pro-rata basis.

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2. A proposal eligible under the Programme may be awarded a **[** Seal of Excellence **]** provided

that it complies with the following cumulative conditions:

(a) it has been assessed in a call for proposals under the Programme;

(b) it complies with the quality requirements of that call for proposals;

(c) it may not be financed under that call for proposals due to budgetary constraints.

## **Chapter IV** **Monitoring, Evaluation and Control**

_Article 17_

_Monitoring and reporting_

1. Qualitative and quantitative indicators to report on progress of the Programme towards the

achievement of the objectives laid down in Article 3 are set in Annex II.

2. To ensure effective assessment of progress of the programme towards the achievement of

its objectives, the Commission is empowered to adopt delegated acts in accordance with

Article 19 to develop the provisions for a monitoring and evaluation framework, including

amendments to Annex II in order to review or supplement the indicators where necessary

for monitoring and evaluation.

3. The performance reporting system shall ensure that data for monitoring programme

implementation and results are collected efficiently, effectively, and in a timely manner.

To that end, proportionate reporting requirements shall be imposed on recipients of Union

funds and, where relevant, Member States.

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_Article 18_

_Evaluation_

1. Evaluations, based on regular collection of data and consultation of stakeholders and

beneficiaries, shall be carried out in a timely manner to feed into the decision-making

process.

2. The interim evaluation, based inter alia on external and independent analyses of the

Programme, shall be performed once there is sufficient information available about the

implementation of the Programme, but no later than four years after the start of the

programme implementation.

3. At the end of the implementation of the Programme, but no later than two years after the

end of the period specified in Article 1, a final evaluation report based on external and

independent analyses of the Programme shall be established by the Commission.

4. The Commission shall communicate the conclusions of the evaluations accompanied by its

observations, to the European Parliament, the Council, the European Economic and Social

Committee and the Committee of the Regions.

5. The evaluation reporting system shall ensure that data for programme evaluation are

collected efficiently, effectively, in a timely manner and at the appropriate level of

granularity. Such data and information shall be communicated to the Commission, in a

way that complies with other legal provisions; for instance, when necessary, personal data

shall be made anonymous. To that end, proportionate reporting requirements shall be

imposed on recipients of Union funds.

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_Article 19_

_Exercise of the delegation_

1. The power to adopt delegated acts shall be conferred on the Commission subject to the

conditions laid down in this Article.

2. The power to adopt delegated acts referred to in Article 17 shall be conferred on the

Commission for a period of seven years from 1 January 2021.

3. The delegation of power referred to in Article 17 may be revoked at any time by the

European Parliament or by the Council. A decision to revoke shall put an end to the

delegation of power specified in that decision. It shall take effect the day following the

publication of the decision in the _Official Journal_ of the European Union or at a later date

specified therein. It shall not affect the validity of any delegated acts already in force.

4. Before adopting a delegated act, the Commission shall consult experts designated by each

Member State in accordance with the principles laid down in the Interinstitutional

Agreement on Better Law-Making of 13 April 2016.

5. As soon as it adopts a delegated act, the Commission shall notify it simultaneously to the

European Parliament and to the Council.

6. A delegated act adopted pursuant to Article 17 shall enter into force if no objection has

been expressed either by the European Parliament or by the Council within a period of two

months of notification of that act to the European Parliament and the Council or if, before

the expiry of that period, the European Parliament and the Council have both informed the

Commission that they will not object. That period shall be extended by two months at the

initiative of the European Parliament or of the Council.

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## **Chapter V** **Transitional and Final Provisions**

_Article 20_

_Information, communication and publicity_

1. The recipients of Union funding shall acknowledge the origin and ensure the visibility of

the Union funding (in particular when promoting the actions and their results) by providing

coherent, effective and proportionate targeted information to multiple audiences, including

the media and the public.

2. The Commission shall implement information and communication actions relating to the

Programme, and its actions and results supported through its strands. Financial resources

allocated to the Programme shall also contribute to the corporate communication of the

political priorities of the Union, as far as they are related to the objectives referred to in

Article 3.

_Article 20a_

_Committee procedure_

1. The Commission shall be assisted by the Creative Europe Committee. This committee

shall be a committee within the meaning of Regulation (EU) No 182/2011.

2. The Creative Europe Committee may meet in specific configurations to deal with concrete

issues relating to the three programme Strands.

3. Where reference is made to this paragraph, Article 5 of Regulation (EU) No 182/2011 shall

apply.

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_Article 21_

_Repeal_

Regulation (EU) No 1295/2013 is repealed with effect from 1 January 2021, without prejudice to

Article 22.

_Article 22_

_Transitional provisions_

1. This Regulation shall not affect the continuation or modification of the actions concerned,

until their closure, under Regulation (EU) No 1295/2013 which shall continue to apply to

the actions concerned until their closure.

2. The financial envelope for the Programme may also cover technical and administrative

assistance expenses necessary to ensure the transition between the Programme and the

measures adopted under Regulation (EU) No 1295/2013.

3. If necessary, appropriations may be entered in the budget beyond 2027 to cover the

expenses provided for in Article 7(4), to enable the management of actions not completed

by 31 December 2027.

_Article 23_

_Entry into force_

This Regulation shall enter into force on the twentieth day following that of its publication in the

_Official Journal of the European Union_ .

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This Regulation shall be binding in its entirety and directly applicable in all Member States.

Done at Brussels,

_For the European Parliament_ _For the Council_

The President The President

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**ANNEXES to the ANNEX**

**ANNEX I**

**Complementary information about the activities to be funded**

**1.** **CULTURE** **STRAND**

The priorities of the CULTURE strand of the Programme referred to in Article 4 shall be pursued

through the following actions, including with the aim of strengthening the circulation of European

works in a digital and multilingual environment, where appropriate, through translation, whatever

the media. The details of the actions shall be defined in the work programmes:

**Horizontal actions** **:**

(a) Cooperation projects;

(b) European networks of cultural and creative organisations from different countries;

(c) Cultural and creative pan-European platforms;

(d) Mobility of artists and cultural and creative operators;

(e) Support to cultural and creative organisations to operate at international level;

(f) Policy development, cooperation and implementation in the field of culture, inter alia

through the provision of data and exchange of best practices, pilot projects and

incentive measures to promote gender equality;

**Sectorial actions** :

(a) Support to the music sector: promoting diversity, creativity and innovation in the

field of music including live performance, in particular the distribution of all musical

repertoires in Europe and beyond, training actions and audience development for all

European repertoires, as well as support for data gathering and analysis;

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(b) Support to the book and publishing sector: targeted actions promoting cultural and

linguistic diversity, creativity and innovation, in particular the translation and

promotion of European literature across borders in Europe and beyond, training and

exchanges for sector professionals, authors and translators as well as transnational

projects for collaboration, innovation and development in the sector;

(c) Support to architecture and cultural heritage sectors: targeted actions for the mobility

of operators, capacity-building, audience development and internationalization of the

cultural heritage and architecture sectors, promotion of 'Baukultur' **[14]**, support to the

safeguarding, conservation and enhancement of cultural heritage and its values

through awareness-raising, networking and peer-to-peer learning activities;

(d) Support to other sectors of artistic creation when specific needs are identified

including targeted actions in favour of the development of the creative aspects of

cultural tourism and the design and fashion sectors as well as to their promotion and

representation outside the European Union.

**Special actions aiming at rendering visible and tangible European cultural diversity and**

**heritage and nurturing intercultural dialogue:**

(a) European Capitals of Culture ensuring financial support to Decision No

445/2014/EU of the European Parliament and of the Council [15] ;

(b) European Heritage Label ensuring financial support to Decision No 1194/2011/EU

of the European Parliament and of the Council [16] ;

(c) EU cultural prizes;

**14** According to Davos Declaration 'Towards a high-quality Baukultur for Europe', 2018.
**15** Decision No 445/2014/EU of the European Parliament and of the Council of 16 April 2014
establishing a Union action for the European Capitals of Culture for the years 2020 to 2033
and repealing Decision No 1622/2006/EC (OJ L 132, 3.5.2014, p. 1).
**16** Decision No 1194/2011/EU of the European Parliament and of the Council of
16 November 2011 establishing a European Union action for the European Heritage Label
(OJ L 303, 22.11.2011, p. 1).

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(d) European Heritage Days;

(e) Support to such European cultural entities that aim at promoting young, high

potential artists and have an inclusive approach or that are delivering direct cultural

service to European citizens with a large geographical coverage.

**2.** **MEDIA** **STRAND**

The priorities of the MEDIA strand of the Programme referred to in Article 5 shall take into account

the differences across countries regarding audiovisual content production, distribution, and access,

as well as the size and specificities of the respective markets and the linguistic diversity, and shall,

as defined in the work programmes, provide support for, inter alia:

(a) Development of audiovisual works, including non-linear content and video games,

by independent production companies;

(b) Production of innovative TV content and serial storytelling by independent

production companies;

(c) Promotion and marketing tools, including on line and through the use of data

analytics, to increase the prominence, visibility, cross-border access, and audience

reach of European works;

(d) Support to international sales and circulation of non-national European works on all

platforms (e.g. cinema theatres, online) through coordinated distribution strategies

covering several countries, including subtitling or dubbing;

(e) Support to the multilingual access to cultural TV programmes online through

subtitling;

(f) Support to business to business exchanges and networking activities to facilitate

European and international co-productions;

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(g) Support to industry events and fairs in Europe and beyond;

(h) Support to the visibility and outreach of European films and audiovisual creations

aimed at wide European audiences beyond national borders, including through the

organisation and promotion of European awards, such as the LUX Prize;

(i) Initiatives promoting audience development and film education addressing in

particular young audiences;

(j) Training and mentoring activities to enhance the capacity of audiovisual

professionals to adapt to new creative processes, market developments and digital

technologies affecting the whole value chain;

(k) European Video on Demand (VOD) operators' network(s), screening a significant

proportion of non-national European works;

(l) European festivals and festivals' network(s) screening a significant proportion of

non-national European works **,** while preserving their identity and unique profile;

(m) A European cinema operators' network with a broad geographic coverage, screening

a significant proportion of non-national European films;

(n) Specific measures to contribute to a more balanced gender participation in the

audiovisual sector, including studies, mentoring, training and networking activities;

–
(o) Support policy dialogue, innovative policy actions and exchange of best practices

including through analytical activities and the provision of reliable data;

(p) Transnational exchange of experiences and know-how, peer learning activities and

networking among the audiovisual sector and policy makers.

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**3.** **CROSS** **SECTORAL** **STRAND**

The priorities of the CROSS SECTORAL strand of the Programme referred to in Article 6 shall be

pursued through, in particular, the following actions, the details of which shall be defined in the

work programmes:

**Policy Cooperation and outreach** :

(a) Policy development, transnational exchange of experiences and know-how, peer

learning activities and networking among cultural and creative organisations and

policy makers, of a cross-sectoral nature;

(b) Analytical cross-sectoral activities;

(c) Support actions that aim at fostering trans-border policy cooperation and policy

development on the role of social inclusion through culture;

(d) Enhance knowledge of the programme and the topics it covers, foster citizen

outreach, and help the transferability of results beyond Member State level.

**The Creative Innovation Lab:**

a) Encourage new forms of creation at the cross roads between different cultural and

creative sectors, for instance through experimental approaches and the use of

innovative technologies;

b) Foster innovative cross sectoral approaches and tools which may encompass

multilingual and social dimensions to facilitate access, distribution, promotion and

monetisation of culture and creativity, including cultural heritage.

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**Programme Desks:**

(a) Promote the programme at national level and provide information on the various

types of financial support available under union policy and assist the cultural and

creative actors in applying under the programme;

(b) Stimulate cross border cooperation between professionals, institutions, platforms and

networks within and across the policy areas and sectors covered by the programme;

(c) Support the Commission in ensuring a proper communication and dissemination of

the results of the programme to the citizens.

**Cross cutting activities supporting the news media sector:**

(a) Addressing the structural changes faced by the media sector by promoting and

monitoring a diverse and pluralistic media environment;

(b) Supporting high media production standards by fostering cooperation, cross-border

collaborative journalism, and quality content;

(c) Promoting media literacy to allow citizens to develop a critical understanding and

use of the media.

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**ANNEX II**

**Indicators**

**CULTURE STRAND:**

**MEDIA STRAND:**

**CROSS-SECTORAL STRAND:**

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