Source: EURLEX
Language: en
Format: md

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| 21.10.2019 | EN | Official Journal of the European Union | C 357/32 |

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Judgment of the General Court of 9 September 2019 — Executive Selling v EUIPO (EXECUTIVE SELLING)

(Case T-689/18) [(1)](#ntr1-C_2019357EN.01003201-E0001)

(EU trade mark - International registration designating the European Union - Figurative mark EXECUTIVE SELLING - Absolute ground for refusal - Descriptiveness - Article 7(1)(c) of Regulation (EU) 2017/1001)

(2019/C 357/39)

Language of the case: French

Parties

Applicant: Executive Selling (Paris, France) (represented by: V. Bouchara and A. Maier, lawyers)

Defendant: European Union Intellectual Property Office (represented by: A. Folliard-Monguiral, acting as Agent)

Re:

Action brought against the decision of the First Board of Appeal of EUIPO of 14 September 2018 (Case R 313/2018-1), concerning an international registration designating the European Union of figurative sign EXECUTIVE SELLING.

Operative part of the judgment

The Court:

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| 1. | Dismisses the action; |

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| 2. | Orders Executive Selling to bear the costs. |

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