Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Seventh Chamber) of 19 January 2017 — Morgan & Morgan v EUIPO — Grupo Morgan & Morgan (Morgan & Morgan)

(Case T‑399/15)

(EU trade mark — Opposition proceedings — Application for EU figurative mark Morgan & Morgan — Earlier EU figurative mark MMG TRUST MIEMBRO DEL GRUPO MORGAN & MORGAN — Relative ground for refusal — Likelihood of confusion — Article 8(1)(b) of Regulation (EC) No 207/2009)

| 1. | EU trade mark — Appeals procedure — Action before the EU judicature — Jurisdiction of the General Court — Direction issued to the Office — Precluded  (Council Regulation No 207/2009, Art. 65(6))  (see para. 16) |

| 2. | EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Criteria for assessment  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 20, 21, 59, 60) |

| 3. | EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Assessment of the likelihood of confusion — Determination of the relevant public — Attention level of the public  (Council Regulation No 207/2009, Art. 8(1)(b))  (see para. 23) |

| 4. | EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Figurative marks Morgan & Morgan and MMG TRUST MIEMBRO DEL GRUPO MORGAN & MORGAN  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 28, 32, 40, 63, 64) |

| 5. | EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Similarity between the goods or services in question — Criteria for assessment  (Council Regulation No 207/2009, Art. 8(1)(b))  (see para. 33) |

| 6. | EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Similarity of the marks concerned — Criteria for assessment — Composite mark  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 41, 42) |

| 7. | EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Coexistence of earlier marks on the market — Effect  (Council Regulation No 207/2009, Art. 8(1)(b))  (see para. 67) |

Re:

ACTION brought against the decision of the First Board of Appeal of EUIPO of 7 May 2015 (Case R 1657/2014-1) relating to opposition proceedings between Grupo Morgan & Morgan and Morgan & Morgan International Insurance Brokers.

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Morgan & Morgan Srl International Insurance Brokers to pay the costs. |

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