Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Fourth Chamber) of 24 October 2018 –  
Grupo Orenes v EUIPO — Akamon Entertainment Millenium (Bingo VIVA ! Slots)

(Case T‑63/17)

(European Union trade mark — Opposition proceedings — Application for European Union figurative mark Bingo VIVA ! Slots — Earlier European Union figurative mark vive bingo — Relative ground for refusal — Likelihood of confusion — Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001) — Subject matter of the dispute)

| 1. | EU trade mark — Appeals procedure — Action before the EU judicature — Modification of the terms of the dispute as brought before the Board of Appeal — Not permissible  (Rules of Procedure of the General Court, Art. 188; Council Regulation No 207/2009, Art. 65(2))  (see para. 19) |

| 2. | Judicial proceedings — Application initiating proceedings — Formal requirements — Identification of the subject-matter of the dispute — Brief summary of the pleas in law on which the application is based  (Statute of the Court of Justice, Art. 21, first para.; Rules of Procedure of the General Court, Art. 177(1)(d))  (see para. 24) |

| 3. | EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Assessment of the likelihood of confusion — Determination of the relevant public — Attention level of the public  (Council Regulation No 207/2009, Art. 8(1)(b))  (see para. 29) |

| 4. | EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Similarity between the goods or services in question — Criteria for assessment  (Council Regulation No 207/2009, Art. 8(1)(b))  (see para. 32) |

| 5. | EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Similarity of the marks concerned — Criteria for assessment — Composite mark  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 35, 43, 53, 71) |

| 6. | EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Similarity of the marks concerned — Assessment of the distinctiveness of an element composing a trade mark  (Council Regulation No 207/2009, Art. 8(1)(b))  (see para. 42) |

| 7. | EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Figurative marks Bingo VIVA ! Slots and vive bingo  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 45-47, 49-52, 57, 58, 63, 64, 72-77) |

| 8. | EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Criteria for assessment  (Council Regulation No 207/2009, Art. 8(1)(b))  (see para. 67) |

Re:

Action brought against the decision of the Second Board of Appeal of EUIPO of 7 November 2016 (Case R 453/2016-2) concerning opposition proceedings between Grupo Orenes and Akamon Entertainment Millenium.

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Grupo Orenes to pay the costs. |

[Top](#document1)