Source: EURLEX
Language: en
Format: md

Order of the General Court (First Chamber) of 26 June 2017 —  
L’Oréal v EUIPO — Guinot (MASTER DRAMA)

(Case T‑183/16)

(EU trade mark — Opposition proceedings — Application for EU word mark MASTER DRAMA — Prior national figurative mark MASTERS COLORS PARIS — Relative ground for refusal — Likelihood of confusion — Article 8(1)(b) of Regulation (EC) No 207/2009 — Action manifestly unfounded in law — Article 126 of the Rules of Procedure)

| 1. | EU trade mark—Definition and acquisition of the EU trade mark—Relative grounds for refusal—Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services—Likelihood of confusion with the earlier mark—Criteria for assessment  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 18, 19) |

| 2. | EU trade mark—Definition and acquisition of the EU trade mark—Relative grounds for refusal—Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services—Likelihood of confusion with the earlier mark—Word mark MASTER DRAMA and figurative mark MASTERS COLORS PARIS  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 20, 29, 36, 37, 40, 41, 44, 53, 54) |

| 3. | EU trade mark—Definition and acquisition of the EU trade mark—Relative grounds for refusal—Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services—Similarity of the marks concerned—Criteria for assessment—Composite mark  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 22, 27, 50) |

| 4. | EU trade mark—Definition and acquisition of the EU trade mark—Relative grounds for refusal—Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services—Likelihood of confusion with the earlier mark—Weighing elements of similarity or difference between the signs—Taking into account of the intrinsic characteristics of the signs or the conditions in which the goods or services are marketed—Make-up industry  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 47, 48) |

Re:

ACTION brought against the decision of the Fifth Board of Appeal of EUIPO of 23 February 2016 (Case R 2500/2014-5) concerning opposition proceedings between Guinot and L’Oréal.

Operative part

| 1. | The action is dismissed. |

| 2. | L’Oréal is ordered to pay the costs. |

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