Source: EURLEX
Language: en
Format: md

Judgment of the General Court (First Chamber) of 8 February 2023 –  
Bensoussan v EUIPO – Lulu’s Fashion Lounge (LOULOU STUDIO)

(Case T‑24/22) (
[1](#t-ECR_62022TJ0024_INF_EN_01-E0001)
)

(EU trade mark – Opposition proceedings – Application for European Union word mark LOULOU STUDIO – Earlier international word mark LULU’S – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 15, 59) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Refusal to register where there is a relative ground for refusal, even if limited to part of the Union  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraph 16) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Criteria for assessment – Composite mark  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 19, 20, 33, 44) |

| 4. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Word marks LOULOU STUDIO and LULU’S  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 23, 31, 38-42, 47-56, 60-62) |

| 5. | EU trade mark – Decisions of EUIPO – Legality – EUIPO’s previous decision-making practice – Need for a stringent and full examination in each individual case  (European Parliament and Council Regulation 2017/1001)  (see paragraph 34) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Mr Ugo Bensoussan to pay the costs. |

---

(
[1](#c-ECR_62022TJ0024_INF_EN_01-E0001)
) [OJ C 138, 28.3.2022](./../../../legal-content/EN/AUTO/?uri=OJ:C:2022:138:TOC).

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