Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Eighth Chamber) of 10 April 2024 –  
Mushie & Co v EUIPO – Diana Dolls Fashions (Mushie)

(Case T-262/23) (
[1](#t-ECR_62023TJ0262_INF_EN_01-E0001)
)

(EU trade mark – Opposition proceedings – Application for the EU word mark Mushie – Earlier EU word mark KUSHIES – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001 – Professional representation – Article 120(1) of Regulation 2017/1001)

| 1. | EU trade mark – Procedural provisions – Representation before EUIPO – Association of representatives – Concept – Necessity of being a registered company – Not included  (European Parliament and Council Regulation 2017/1001, Art. 120; Commission Regulation 2018/625, Art. 74(8))  (see paragraphs 17-22) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 30, 31, 71, 77) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Assessment of the likelihood of confusion – Determination of the relevant public – Level of attention of the public  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraph 32) |

| 4. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Earlier trade mark constituted by an EU trade mark – Refusal to register where there is a relative ground for refusal, even if limited to part of the Union  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraph 36) |

| 5. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Word marks Mushie and KUSHIES  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 37, 76) |

| 6. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Similarity between the goods or services in question – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 42, 43, 48) |

| 7. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Similarity between the marks concerned – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 51, 69) |

| 8. | EU trade mark – Decisions of EUIPO – Principle of equal treatment – Principle of sound administration – EUIPO’s previous decision-making practice – Principle of legality  (European Parliament and Council Regulation 2017/1001)  (see paragraph 62) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders each party to bear its own costs. |

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(
[1](#c-ECR_62023TJ0262_INF_EN_01-E0001)
) [OJ C 252, 17.7.2023](./../../../legal-content/EN/AUTO/?uri=OJ:C:2023:252:TOC).

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