Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Seventh Chamber) of 23 October 2024 –  
Daimler Truck v EUIPO (TRUCKS YOU CAN TRUST)

(Case T‑1167/23)

(EU trade mark – International registration designating the European Union – Word mark TRUCKS YOU CAN TRUST – Absolute ground for refusal – No distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of any distinctive character – Concept of distinctiveness  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraph 14) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of any distinctive character – Assessment of distinctive character – Criteria  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 15, 16) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of any distinctive character – Marks consisting of advertising slogans – Distinctive character – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 17, 19) |

| 4. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of any distinctive character – Marks consisting of advertising slogans – Distinctive character – Application of specific criteria for assessment – Not permissible  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraph 18) |

| 5. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of any distinctive character – Word mark TRUCKS YOU CAN TRUST  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 28-33) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Daimler Truck AG to bear its own costs; |

| 3. | Orders the European Union Intellectual Property Office (EUIPO) to bear its own costs. |

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