Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Second Chamber) of 1 March 2023 –  
Crush Series Publishing v EUIPO – Mediaproduccion (The Crush Series)

(Case T‑295/22) (
[1](#t-ECR_62022TJ0295_INF_EN_01-E0001)
)

(EU trade mark – Opposition proceedings – Application for EU figurative mark The Crush Series – Earlier EU figurative mark CRUSH – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 17, 18, 82) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity between the goods or services in question – Criteria for assessment – Complementary nature of the goods  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 22, 41, 44, 50) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Figurative marks The Crush Series and CRUSH  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 34, 45, 48, 53, 65, 81, 86, 87, 90) |

| 4. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Criteria for assessment – Composite mark – Determination of the dominant element or elements  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 54, 58, 59, 64) |

| 5. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Assessment of the likelihood of confusion – Determination of the relevant public – Attention level of the public  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraph 88) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Crush Series Publishing s.r.o. to pay the costs. |

---

(
[1](#c-ECR_62022TJ0295_INF_EN_01-E0001)
) [OJ C 257, 4.7.2022](./../../../legal-content/EN/AUTO/?uri=OJ:C:2022:257:TOC).

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