Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Fifth Chamber) of 19 October 2022 –  
Kaczorowska v EUIPO – Groupe Marcelle (MAESELLE)

(Case T‑716/21) (
[1](#t-ECR_62021TJ0716_INF_EN_01-E0001)
)

(EU trade mark – Opposition proceedings – Application for the EU figurative mark MAESELLE – Earlier EU figurative mark MARCELLE – Relative ground for refusal – Article 8(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 18, 19, 78) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Refusal to register where there is a relative ground for refusal, even if limited to part of the Union  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraph 20) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Assessment of the likelihood of confusion – Determination of the relevant public – Attention level of the public – Cosmetic, beauty or personal care and personal hygiene products  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 21, 22, 27) |

| 4. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Figurative marks MAESELLE and MARCELLE  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 30, 46, 57, 63, 77, 88) |

| 5. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity between the goods or services in question – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraph 31) |

| 6. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Criteria for assessment – Composite mark  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 34-36, 39, 45, 52, 53, 62, 69-72) |

| 7. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Coexistence of earlier marks on the market – Effect  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraph 85) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Ms Katarzyna Kaczorowska to pay the costs. |

---

(
[1](#c-ECR_62021TJ0716_INF_EN_01-E0001)
) [OJ C 2, 3.1.2022](./../../../legal-content/EN/AUTO/?uri=OJ:C:2022:002:TOC).

[Top](#document1)