Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Fifth Chamber) of 6 April 2017 —  
Aldi v EUIPO (ViSAGE)

(Case T‑219/16)

(EU trade mark — Application for the EU figurative mark ViSAGE — Absolute grounds for refusal — Descriptiveness — Lack of distinctive character — Article 7(1)(b) and (c) of Regulation (EC) No 207/2009)

| 1. | EU trade mark—Definition and acquisition of the EU trade mark—Absolute grounds for refusal—Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service—Criteria  (Council Regulation No 207/2009, Art. 7(1)(c))  (see para. 13) |

| 2. | EU trade mark—Definition and acquisition of the EU trade mark—Absolute grounds for refusal—Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service—Figurative mark ViSAGE  (Council Regulation No 207/2009, Art. 7(1)(c))  (see paras 14, 18-20) |

Re:

ACTION brought against the decision of the Fifth Board of Appeal of EUIPO of 19 February 2016 (Case R 507/2015-5) concerning an application for registration of the figurative sign ViSAGE as an EU trade mark.

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Aldi GmbH & Co. KG to pay the costs. |

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