Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Ninth Chamber) of 11 September 2019 –  
Orkla Foods Danmark v EUIPO (PRODUCED WITHOUT BOILING SCANDINAVIAN DELIGHTS ESTABLISHED 1834 FRUIT SPREAD)

(Case T‑34/19)

(EU trade mark — Application for EU figurative mark PRODUCED WITHOUT BOILING SCANDINAVIAN DELIGHTS ESTABLISHED 1834 FRUIT SPREAD — Absolute ground for refusal — No distinctive character — Article 7(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of distinctive character — Meaning — Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 16, 18) |

| 2. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service — Meaning  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))  (see para. 17) |

| 3. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of distinctive character — Composite mark — Taking into account the overall perception of the mark by the relevant public  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 19, 20) |

| 4. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of distinctive character — Figurative mark PRODUCED WITHOUT BOILING SCANDINAVIAN DELIGHTS ESTABLISHED 1834 FRUIT SPREAD  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 21-27, 32) |

| 5. | EU trade mark — Decisions of the Office — Legality — Examination by the EU judicature — Criteria  (European Parliament and Council Regulation 2017/1001)  (see para. 31) |

| 6. | EU trade mark — Appeals procedure — Action before the EU judicature — Power of the General Court to alter the contested decision — Limits  (European Parliament and Council Regulation 2017/1001, Art. 72(2))  (see para. 37) |

Re:

Action brought against the decision of the Second Board of Appeal of EUIPO of 1 October 2018 (Case R 309/2018-2), relating to an application for registration of the figurative sign PRODUCED WITHOUT BOILING SCANDINAVIAN DELIGHTS ESTABLISHED 1834 FRUIT SPREAD as an EU trade mark.

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Orkla Foods Danmark A/S to pay the costs. |

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