Source: EURLEX
Language: en
Format: md

Judgment of the Court (Seventh Chamber) of 4 May 2017 — August Storck v EUIPO

(Case C‑417/16 P) (
[1](#t-ECR_62016CJ0417_INF_EN_01-E0001)
)

(Appeal — EU trade mark — Regulation (EC) No 207/2009 — Article 7(1)(b) — Absolute grounds for refusal — Figurative mark — Representation of a white and blue square-shaped packaging — Distinctive character)

| 1. | Appeal—Grounds—Incorrect assessment of the facts and evidence—Inadmissibility—Review by the Court of the assessment of the facts and evidence—Possible only where the clear sense of the evidence has been distorted  (Art. 256(1) TFEU; Statute of the Court of Justice, Art. 58, first para.)  (see paras 27, 45, 52) |

| 2. | EU trade mark—Definition and acquisition of the EU trade mark—Absolute grounds for refusal—Marks devoid of any distinctive character—Figurative mark consisting of the two-dimensional representation of a product—Distinctive character—Criteria for assessment  (Council Regulation No 207/2009, Art. 7(1)(b))  (see paras 33-36) |

| 3. | EU trade mark—Definition and acquisition of the EU trade mark—Absolute grounds for refusal—Marks devoid of any distinctive character—Two-dimensional mark made up of the representation of a product—Figurative mark made up of a representation of a white and blue square-shaped packaging—Distinctive character—Criteria for assessment  (Council Regulation No 207/2009, Art. 7(1)(b))  (see paras 37-40, 43) |

Operative part

| 1. | Dismisses the appeal. |

| 2. | Orders August Storck KG to pay the costs. |

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(
[1](#c-ECR_62016CJ0417_INF_EN_01-E0001)
) [OJ C 428, 21.11.2016](./../../../legal-content/EN/AUTO/?uri=OJ:C:2016:428:TOC).

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