Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Ninth Chamber) of 13 May 2020 –  
View v EUIPO (CREATE DELIGHTFUL HUMAN ENVIRONMENTS)

(Case T‑49/19)

(EU trade mark — International registration designating the European Union — Word mark CREATE DELIGHTFUL HUMAN ENVIRONMENTS — Trade mark consisting of an advertising slogan — Absolute ground for refusal — No distinctive character — Article 7(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of distinctive character — Definition  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 17, 19) |

| 2. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of distinctive character — Assessment of distinctive character — Criteria  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see para. 18) |

| 3. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of distinctive character — Definition — Criteria for assessment — Recognition of the distinctiveness of the sign not subject to a finding of a certain level of creativity or linguistic or artistic imagination  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 20, 34, 35) |

| 4. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of distinctive character — Marks consisting of advertising slogans — Distinctive character — Application of specific criteria for assessment — Not permissible  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 21, 22, 31, 32) |

| 5. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of distinctive character — Word mark CREATE DELIGHTFUL HUMAN ENVIRONMENTS  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 25, 28, 29, 36) |

Re:

Action brought against the decision of the Second Board of Appeal of EUIPO of 27 November 2018 (Case R 1625/2018-2), concerning the international registration designating the European Union in respect of the word mark CREATE DELIGHTFUL HUMAN ENVIRONMENTS.

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders View, Inc. to pay the costs. |

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