Source: EURLEX
Language: en
Format: md

Judgment of the General Court (First Chamber) of 20 September 2018 –  
Maico Holding v EUIPO — Eico (Eico)

(Case T‑668/17)

(EU trade mark — Opposition proceedings — Application for EU word mark Eico — Earlier EU word mark MAICO — Relative ground for refusal — No likelihood of confusion — Similarity of the signs — Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001))

| 1. | EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Criteria for assessment  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 19, 20) |

| 2. | EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Assessment of the likelihood of confusion — Determination of the relevant public — Attention level of the public  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 21, 24) |

| 3. | EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Similarity of the marks concerned — Criteria for assessment  (Council Regulation No 207/2009, Art. 8(1)(b))  (see para. 28) |

| 4. | EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Criteria for assessment  (Council Regulation No 207/2009, Art. 8(1)(b))  (see para. 41) |

| 5. | EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Word marks Eico and MAICO  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 42-45) |

Re:

Action brought against the decision of the Fourth Board of Appeal of EUIPO of 27 July 2017 (Case R 2089/2016-4), relating to opposition proceedings between Maico Holding and Eico.

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Maico Holding GmbH to pay the costs. |

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