Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Tenth Chamber) of 20 October 2021 –  
St. Hippolyt v EUIPO – Elephant (Strong like nature)

(Case T‑352/20)

(EU trade mark – Opposition proceedings – Application for the EU figurative mark Strong like nature – Earlier EU figurative mark STRONG NATURE – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paras 16, 17, 61, 62) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Figurative marks Strong like nature and STRONG NATURE  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paras 25, 29-32, 48, 51-54, 58, 66-68, 70) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks at issue – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paras 37, 38) |

Re:

Action brought against the decision of the First Board of Appeal of EUIPO of 27 March 2020 (Case R 1909/2019-1) relating to opposition proceedings between Preduzeće za proizvodnju, unutrašnju i spoljnu trgovinu Elephant and St. Hippolyt Holding.

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders St. Hippolyt Holding GmbH to pay the costs. |

[Top](#document1)