Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Second Chamber) of 5 June 2019 –  
EBM Technologies v EUIPO (MobiPACS)

(Case T‑272/18)

(EU trade mark — Application for EU word mark MobiPACS — Absolute ground for refusal — Slogan — Level of attention of the relevant public — Lack of distinctive character — Article 7(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Definition  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see para. 18) |

| 2. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Assessment of distinctive character — Criteria  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 19, 20) |

| 3. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Marks constituted of advertising slogans — Distinctive character — Application of specific criteria for assessment — Not permissible  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 21, 22) |

| 4. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Marks constituted of advertising slogans — Slogan with a fantasy character  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see para. 23) |

| 5. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Marks constituted of advertising slogans — Slogan carrying an objective message  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see para. 24) |

| 6. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Marks constituted of advertising slogans — Laudatory promotional formula  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see para. 25) |

| 7. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Word mark MobiPACS  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 32, 33, 46-51) |

Re:

Action brought against the decision of the Second Board of Appeal of EUIPO of 19 February 2018 (Case R 2145/2017-2) relating to an application for registration of the word sign MobiPACS as an EU trade mark.

Operative part

The Court:

| 1. | Annuls the decision of the Second Board of Appeal of EUIPO of 19 February 2018 (Case R 2145/2017-2); |

| 2. | Orders EUIPO to pay the costs. |

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