Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Seventh Chamber) of 5 March 2025 –  
Granini France v EUIPO –  
Techno1 (Undercover Joker)

(Case T‑389/24)

(EU trade mark – Opposition proceedings – Application for the EU figurative mark Undercover Joker – Earlier national figurative mark JOKER + – Relative ground for refusal – No likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 16, 17, 48, 67) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Assessment of the likelihood of confusion – Determination of the relevant public – Level of attention of the public  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraph 19) |

| 3. | EU trade mark – Procedural provisions – Statement of reasons for decisions – First sentence of Article 94(1) of Regulation 2017/1001 – Scope identical to that of Article 296 TFEU – Recourse by the Board of Appeal to implicit reasoning – Whether permissible – Conditions  (Art. 296 TFEU; European Parliament and Council Regulation 2017/1001, Art. 94(1), first sentence)  (see paragraphs 23, 24) |

| 4. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Figurative marks Undercover Joker and JOKER +  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 26, 29, 37, 46, 47, 65, 68) |

| 5. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Similarity between the marks concerned – Criteria for assessment – Composite mark  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 31-33) |

| 6. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Weighing elements of similarity or difference between the signs – Taking into account of the intrinsic characteristics of the signs or the conditions in which the goods or services are marketed – Gaming, entertainment and publishing sector  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 53, 54) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Granini France to bear its own costs and to pay those incurred by Techno1; |

| 3. | Orders the European Union Intellectual Property Office (EUIPO) to bear its own costs. |

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