Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Second Chamber) of 16 May 2017 —  
Mühlbauer Technology v EUIPO (Magicrown)

(Case T‑218/16)

(EU trade mark — Application for EU word mark Magicrown — Absolute grounds for refusal — Lack of distinctive character — Descriptiveness — Article 7(1)(b) and (c) of Regulation (EC) No 207/2009)

| 1. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service — Concept  (Council Regulation No 207/2009, Art. 7(1)(c))  (see paras 16, 17) |

| 2. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service — Assessment of the descriptive nature of a sign — Criteria  (Council Regulation No 207/2009, Art. 7(1)(c))  (see para. 18) |

| 3. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service — Concept — Neologism consisting of elements descriptive of characteristics of the goods or services concerned — Whether included where the nature of the combination is not unusual  (Council Regulation No 207/2009, Art. 7(1)(c))  (see para. 19) |

| 4. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Word mark Magicrown  (Council Regulation No 207/2009, Art. 7(1)(c))  (see paras 22, 23, 34, 35) |

| 5. | EU trade mark — Definition and acquisition of the EU trade mark — Refusal of registration based on one of the absolute grounds for refusal set out in Article 7(1) of Regulation No 207/2009 — Whether sufficient  (Council Regulation No 207/2009, Art. 7(1))  (see para. 36) |

Re:

ACTION brought against the decision of the Fourth Board of Appeal of EUIPO of 7 March 2016 (Case R 1213/2015-4) concerning an application for registration of the word sign Magicrown as an EU trade mark.

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Mühlbauer Technology GmbH to pay the costs. |

[Top](#document1)