Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Third Chamber) of 2 March 2022 –  
Pluscard Service v EUIPO (PLUSCARD)

(Case T‑669/20) (
[1](#t-ECR_62020TJ0669_INF_EN_01-E0001)
)

(EU trade mark – International registration designating the European Union – Figurative mark PLUSCARD – Absolute ground for refusal – Descriptive character – Article 7(1)(c) of Regulation (EU) 2017/1001)

| 1. | EU trade mark – Appeals procedure – Action before the EU judicature – Jurisdiction of the General Court – Direction issued to the Office – Precluded  (European Parliament and Council Regulation 2017/1001, Art. 72(6))  (see para. 18) |

| 2. | EU trade mark – Appeals procedure – Action before the EU judicature – Jurisdiction of the General Court – Alteration of a decision of the Office – Assessment in the light of the powers conferred on the Board of Appeal  (European Parliament and Council Regulation 2017/1001, Art. 72(3))  (see paras 19, 20) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service – Concept  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))  (see paras 38, 39) |

| 4. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service – Assessment of the descriptive nature of a sign – Criteria  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))  (see paras 40, 41) |

| 5. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service – Figurative mark PLUSCARD  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))  (see paras 42, 55-59, 61-65) |

| 6. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Examination of the grounds for refusal having regard to each of the goods or services covered by the application for registration – Obligation to state the reasons for refusing to register – Scope  (European Parliament and Council Regulation 2017/1001, Arts 7(1) and 94, first sentence)  (see paras 44-47) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Pluscard Service-Gesellschaft für Kreditkarten-Processing mbH to pay the costs. |

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(
[1](#c-ECR_62020TJ0669_INF_EN_01-E0001)
) [OJ C 28, 25.1.2021.](./../../../legal-content/EN/AUTO/?uri=OJ:C:2021:028:TOC)

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