Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Sixth Chamber) of 5 October 2022 –  
Les Bordes Golf International v EUIPO – Mast-Jägermeister (LES BORDES)

(Case T‑696/21) (
[1](#t-ECR_62021TJ0696_INF_EN_01-E0001)
)

(EU trade mark – Opposition proceedings – Application for the EU figurative mark LES BORDES – Earlier international figurative mark consisting of inter alia a stag’s head – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 17, 18, 73) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Assessment of the likelihood of confusion – Determination of the relevant public – Attention level of the public  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraph 22) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Criteria for assessment – Composite mark  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 25, 26, 40) |

| 4. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Figurative mark LES BORDES and figurative mark consisting of inter alia a stag’s head  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 43, 52, 60, 72, 80) |

| 5. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Figurative marks without word elements – Phonetic comparison  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 47-49) |

| 6. | EU trade mark – Appeals procedure – Action before the EU judicature – Jurisdiction of the General Court – Re-evaluation of the facts in the light of evidence produced for the first time before it – Precluded  (European Parliament and Council Regulation 2017/1001, Art. 72)  (see paragraph 65) |

| 7. | EU trade mark – Appeals procedure – Action before the EU judicature – Legality of the decision of a Board of Appeal adjudicating in opposition proceedings – Challenged by the adducing of new facts – Not permissible – Account taken, for the purposes of interpreting EU law, of EU case-law or national or international case-law not cited before the bodies of EUIPO – Whether permissible  (European Parliament and Council Regulation 2017/1001, Art. 72)  (see paragraph 67) |

| 8. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Assessment of the distinctive character of an element of which a trade mark is composed  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraph 68) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Les Bordes Golf International to bear the costs. |

---

(
[1](#c-ECR_62021TJ0696_INF_EN_01-E0001)
) [OJ C 2, 3.1.2022](./../../../legal-content/EN/AUTO/?uri=OJ:C:2022:002:TOC).

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