Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Seventh Chamber) of 4 September 2024 –  
August Storck v EUIPO (MiT FREUDE NASCHEN!)

(Case T‑568/23)

(EU trade mark – Application for EU figurative mark MiT FREUDE NASCHEN! – Absolute ground for refusal – No distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001 – Obligation to state reasons – Article 94 of Regulation 2017/1001)

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of any distinctive character – Concept – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 13-16, 24) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of any distinctive character – Figurative mark MiT FREUDE NASCHEN!  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 31-39) |

| 3. | EU trade mark – Procedural provisions – Statement of reasons for decisions – First sentence of Article 94(1) of Regulation 2017/1001 – Scope identical to that of Article 296 TFEU  (Art. 296, second para., TFEU; European Parliament and Council Regulation 2017/1001, Art. 94(1), first sentence)  (see paragraphs 44, 50) |

| 4. | EU trade mark – Decisions of EUIPO – Principle of equal treatment – Principle of sound administration – EUIPO’s previous decision-making practice – Principle of legality  (European Parliament and Council Regulation 2017/1001)  (see paragraphs 45, 48) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders each party to bear its own costs. |

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