Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Second Chamber) of 17 September 2019 –  
Geske v EUIPO (revolutionary air pulse technology)

(Case T‑634/18)

(EU trade mark — Application for EU word mark revolutionary air pulse technology — Absolute ground for refusal — Descriptive character — Article 7(1)(c) of Regulation (EU) 2017/1001)

| 1. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service — Aim — Need to preserve availability  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))  (see para. 16) |

| 2. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service — Meaning  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))  (see paras 17, 18) |

| 3. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service — Assessment of the descriptive nature of a sign — Criteria  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))  (see para. 19) |

| 4. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service — Perception of the sign by the relevant public  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))  (see para. 24) |

| 5. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service — Word mark revolutionary air pulse technology  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))  (see paras 29-36, 43, 45-47) |

| 6. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service — Meaning — Mark composed of a word or neologism resulting from a combination of elements  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))  (see paras 39-41) |

| 7. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Overlap of the scope of the grounds set out in Articles 7(1)(b) and 7(1)(c) of Regulation No 2017/1001  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b) and (c))  (see para. 51) |

Re:

Action brought against the decision of the Second Board of Appeal of EUIPO of 5 September 2018 (Case R 2721/2017-2), relating to an application for registration of the word sign revolutionary air pulse technology as an EU trade mark.

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Mr André Geske to pay the costs. |

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