Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Tenth Chamber) of 9 November 2022 –  
L’Oréal v EUIPO – Heinze (K K WATER)

(Case T‑610/21) (
[1](#t-ECR_62021TJ0610_INF_EN_01-E0001)
)

(EU trade mark – Opposition proceedings – Application for EU figurative mark K K WATER – Earlier EU figurative mark K – Relative ground for refusal – No likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 14, 15, 58, 66, 67) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 18, 19, 55, 56) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Figurative marks K K WATER and K  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 26-30, 36-40, 45, 49, 51, 57, 64, 65, 68-70) |

Operative part

The Court:

| 1. | Annuls the decision of the Second Board of Appeal of the European Union Intellectual Property Office (EUIPO) of 21 June 2021 (Case R 2327/2020-2); |

| 2. | Orders EUIPO to bear its own costs and to pay those incurred by L’Oréal, including those incurred for the purposes of the proceedings before the Board of Appeal; |

| 3. | Orders Mr Arne-Patrik Heinze to bear his own costs. |

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(
[1](#c-ECR_62021TJ0610_INF_EN_01-E0001)
) [OJ C 481, 29.11.2021](./../../../legal-content/EN/AUTO/?uri=OJ:C:2021:481:TOC).

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