Source: EURLEX
Language: en
Format: md

|  |  |  |  |
| --- | --- | --- | --- |
| 24.4.2017 | EN | Official Journal of the European Union | C 129/20 |

---

Judgment of the General Court of 9 March 2017 — Maximum Play v EUIPO (MAXPLAY)

(Case T-400/16)[(1)](#ntr1-C_2017129EN.01002002-E0001)

((EU trade mark - Application for the EU word mark MAXPLAY - Absolute ground for refusal - Descriptiveness - Article 7(1)(c) of Regulation (EC) No 207/2009))

(2017/C 129/33)

Language of the case: English

Parties

Applicant: Maximum Play, Inc. (San Francisco, California, United States) (represented by: M. Graf, lawyer)

Defendant: European Union Intellectual Property Office (represented by: E. Zaera Cuadrado, acting as Agent)

Re:

Action brought against the decision of the Fourth Board of Appeal of EUIPO of 26 May 2016 (Case R 2273/2015-4), concerning an application for registration of the word sign MAXPLAY as an EU trade mark.

Operative part of the judgment

The Court:

|  |  |
| --- | --- |
| 1. | Dismisses the action; |

|  |  |
| --- | --- |
| 2. | Orders Maximum Play, Inc. to pay the costs. |

---

[Top](#document1)