Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Seventh Chamber) of 6 November 2024 –  
Puma v EUIPO – Zheng (Representation of an emblem)

(Case T‑544/23) (
[1](#t-ECR_62023TJ0544_INF_EN_01-E0001)
)

(EU trade mark – Opposition proceedings – Application for an EU figurative mark representing an emblem – Earlier EU figurative marks representing a stripe – Relative ground for refusal – No similarity of the signs – No likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001 – No damage to reputation – Article 8(5) of Regulation 2017/1001)

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 15, 16) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Similarity between the marks concerned – Criteria for assessment – Degree of distinctiveness of the earlier trade mark  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 20, 31) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Figurative mark representing an emblem – Figurative marks representing a stripe  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 28, 32, 41, 42, 48-50) |

| 4. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark enjoying a reputation – Extension of protection of the earlier mark with a reputation to dissimilar goods or services – Conditions – Link between the marks  (European Parliament and Council Regulation 2017/1001, Art. 8(5))  (see paragraph 54) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Puma SE to pay the costs. |

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(
[1](#c-ECR_62023TJ0544_INF_EN_01-E0001)
) [OJ C 146, 16.10.2023](./../../../legal-content/EN/AUTO/?uri=OJ:C:2023:146:TOC).

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