Source: EURLEX
Language: en
Format: md

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| 21.6.2021 | EN | Official Journal of the European Union | C 242/38 |

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Judgment of the General Court of 28 April 2021 — Comercializadora Eloro v EUIPO — Zumex Group (JUMEX)

(Case T-310/20) [(1)](#ntr1-C_2021242EN.01003801-E0001)

(EU trade mark - Opposition proceedings - Application for the EU figurative mark JUMEX - Earlier EU figurative mark zumex - Relative ground for refusal - Likelihood of confusion - Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001))

(2021/C 242/52)

Language of the case: Spanish

Parties

Applicant: Comercializadora Eloro, SA (Ecatepec, Mexico) (represented by: J. L. Gracia Albero, P. Merino Baylos and E. Cebollero González, lawyers)

Defendant: European Union Intellectual Property Office (represented by: S. Palmero Cabezas, acting as Agent)

Other party to the proceedings before the Board of Appeal of EUIPO, intervener before the General Court: Zumex Group, SA (Moncada, Spain) (represented by: M. C. March Cabrelles, lawyer)

Re:

Action brought against the decision of the Second Board of Appeal of EUIPO of 9 March 2020 (Case R 534/2019-2), relating to opposition proceedings between Zumex Group and Comercializadora Eloro.

Operative part of the judgment

The Court:

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| 1. | Dismisses the action; |

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| 2. | Orders Comercializadora Eloro, SA to pay the costs incurred by the European Union Intellectual Property Office (EUIPO) and by Zumex Group, SA. |

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