Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Tenth Chamber) of 5 October 2022 –  
Philip Morris Products v EUIPO (Representation of angular lines in black and white)

(Case T‑501/21) (
[1](#t-ECR_62021TJ0501_INF_EN_01-E0001)
)

(EU trade mark – Application for EU figurative mark representing angular lines in black and white – Absolute ground for refusal – No distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Definition – Criteria for assessment  (European Parliament and Council Regulation 1001/2017, Art. 7(1)(b))  (see paragraph 14) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Sign composed of a basic geometric figure  (European Parliament and Council Regulation 1001/2017, Art. 7(1)(b))  (see paragraphs 17, 18) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Figurative mark representing angular lines in black and white  (European Parliament and Council Regulation 1001/2017, Art. 7(1)(b))  (see paragraphs 19-22, 25) |

| 4. | EU trade mark – Mark not fulfilling its fundamental function – No general interest in conferring thereon the protection referred to by Regulation 2017/1001  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraph 27) |

| 5. | EU trade mark – Procedural provisions – Statement of reasons for decisions – Scope  (Art. 296 TFEU, second para.; Regulation of the European Parliament and of the Council 2017/1001, Art. 94(1), first sentence)  (see paragraph 33) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Philip Morris Products SA to pay the costs. |

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(
[1](#c-ECR_62021TJ0501_INF_EN_01-E0001)
) [OJ C 391, 27.9.2021](./../../../legal-content/EN/AUTO/?uri=OJ:C:2021:391:TOC).

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