Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Second Chamber) of 6 September 2023 –  
Bora Creations v EUIPO – True Skincare (TRUE SKIN)

(Case T‑576/22) (
[1](#t-ECR_62022TJ0576_INF_EN_01-E0001)
)

(EU trade mark – Opposition proceedings – Application for the EU word mark TRUE SKIN – Earlier EU figurative mark TRUE – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 15, 69) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Refusal to register where there is a relative ground for refusal, even if limited to part of the European Union  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 16, 23) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Assessment of the likelihood of confusion – Determination of the relevant public – Level of attention of the public  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraph 18) |

| 4. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Word mark TRUE SKIN and figurative mark TRUE  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 25, 37, 51, 68, 72, 73) |

| 5. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Similarity between the marks concerned – Criteria for assessment – Composite mark – Assessment of the distinctive character of an element of a trade mark  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 26, 27, 34, 38, 39, 49, 57, 62) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Bora Creations, SL to bear its own costs and to pay those incurred by True Skincare Ltd; |

| 3. | Orders the European Union Intellectual Property Office (EUIPO) to bear its own costs. |

---

(
[1](#c-ECR_62022TJ0576_INF_EN_01-E0001)
) [OJ C 424, 7.11.2022](./../../../legal-content/EN/AUTO/?uri=OJ:C:2022:424:TOC).

[Top](#document1)