Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Fifth Chamber) of 19 May 2021 –  
Yongkang Kugooo Technology v EUIPO – Ford Motor Company (kugoo)

(Case T‑324/20)

(EU trade mark – Opposition proceedings – Application for EU figurative mark kugoo – Earlier EU and national word marks KUGA and earlier EU word mark KUGA ENERGI – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001))

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Assessment of the likelihood of confusion  (Council Regulation No 207/2009, Art. 8(1)(b))  (see para. 18) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Degree of attention of the relevant public  (Council Regulation No 207/2009, Art. 8(1)(b))  (see para. 22) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity between the goods or services concerned – Criteria for assessment  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 24, 33, 37, 85) |

| 4. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Criteria for assessment  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 40, 49, 59, 62, 67, 74, 75) |

| 5. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Visual similarity between a figurative mark and a word mark  (Council Regulation No 207/2009, Art. 8(1)(b))  (see para. 45) |

| 6. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Presence of several letters in the same order  (Council Regulation No 207/2009, Art. 8(1)(b))  (see para. 51) |

| 7. | EU trade mark – Decisions of the Office – Legality – Examination by the EU judicature – Criteria  (Council Regulation No 207/2009)  (see para. 54) |

| 8. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Figurative mark KUGOO – Word marks KUGA and KUGA ENERGI  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 76-82, 86, 87) |

| 9. | Judicial proceedings – Costs – Recoverable costs  (Rules of Procedure of the General Court, Art. 190(2))  (see para. 89) |

Re:

Action brought against the decision of the Fourth Board of Appeal of EUIPO of 24 March 2020 (Case R 65/2019-4), relating to opposition proceedings between Ford Motor Company and Yongkang Kugooo Technology.

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Yongkang Kugooo Technology Co. Ltd to pay the costs. |

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