Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Second Chamber) of 15 November 2023 –  
Daimler Truck v EUIPO (YOUR PERFORMANCE PLUS)

(Case T‑35/23) (
[1](#t-ECR_62023TJ0035_INF_EN_01-E0001)
)

(EU trade mark – Application for the EU word mark YOUR PERFORMANCE PLUS – Absolute ground for refusal – No distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Separate examination of the various grounds for refusal – Interpretation of the grounds for refusal in the light of the public interest underlying each of them  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b) and (c))  (see paragraphs 18, 19) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Concept – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 22, 23) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Marks consisting of advertising slogans – Distinctive character – Application of specific criteria for assessment – Not permissible  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 24-26) |

| 4. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Marks consisting of advertising slogans – Laudatory promotional formula  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 27, 35) |

| 5. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Word mark YOUR PERFORMANCE PLUS  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 32-34, 36) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Daimler Truck AG to bear its own costs; |

| 3. | Orders the European Union Intellectual Property Office (EUIPO) to bear its own costs. |

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(
[1](#c-ECR_62023TJ0035_INF_EN_01-E0001)
) [OJ C 94, 13.3.2023](./../../../legal-content/EN/AUTO/?uri=OJ:C:2023:094:TOC).

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