Source: EURLEX
Language: en
Format: md

|  |  |  |
| --- | --- | --- |
| European flag | Official Journal  of the European Union | EN  C series |

---

|  |  |  |
| --- | --- | --- |
|  | C/2025/91 | 6.1.2025 |

Action brought on 30 October 2024 – Universal Brand Group v EUIPO – Elon Group (Elton)

(Case T-561/24)

(C/2025/91)

Language in which the application was lodged: English

Parties

Applicant: Universal Brand Group Pty Ltd (Johannesburg, South Africa) (represented by: W. Pors and N. Dorenbosch, lawyers)

Defendant: European Union Intellectual Property Office (EUIPO)

Other party to the proceedings before the Board of Appeal: Elon Group AB (Örebro, Sweden)

Details of the proceedings before EUIPO

Applicant of the trade mark at issue: Applicant before the General Court

Trade mark at issue: Application for European Union figurative mark Elton – Application for registration No 18 716 750

Procedure before EUIPO: Opposition proceedings

Contested decision: Decision of the Fifth Board of Appeal of EUIPO of 19 August 2024 in Case R 2553/2023-5

Form of order sought

The applicant claims that the Court should:

|  |  |
| --- | --- |
| — | annul the contested decision; |

|  |  |
| --- | --- |
| — | dismiss the opposition in its entirety; |

|  |  |
| --- | --- |
| — | order EUIPO and the other party to the proceedings before the Board of Appeal to jointly and severally bear the applicant’s costs of the present proceedings. |

Plea in law

|  |  |
| --- | --- |
| — | Infringement of Article 8(1)(b) of Regulation (EU) 2017/1001 of the European Parliament and of the Council due to the incorrect assessment of the similarity between the signs and the incorrect finding of a likelihood of confusion. |

---

[Top](#document1)