Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Eighth Chamber) of 17 November 2016 –  
Vince v EUIPO (ELECTRIC HIGHWAY)

(Case T‑315/15)

(EU trade mark — Application for the EU word mark ELECTRIC HIGHWAY — Absolute grounds for refusal — Descriptive character — Lack of distinctive character — Article 7(1)(b) and (c) of Regulation (EC) No 207/2009)

| 1. | EU trade mark—Definition and acquisition of the EU trade mark—Absolute grounds for refusal—Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service—Concept  (Council Regulation No 207/2009, Art. 7(1)(c))  (see paras 19, 21) |

| 2. | EU trade mark—Definition and acquisition of the EU trade mark—Absolute grounds for refusal—Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service—Assessment of the descriptive nature of a sign—Criteria  (Council Regulation No 207/2009, Art. 7(1)(c))  (see para. 20) |

| 3. | EU trade mark—Definition and acquisition of the EU trade mark—Absolute grounds for refusal—Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service—Word mark ELECTRIC HIGHWAY  (Council Regulation No 207/2009, Art. 7(1)(c))  (see paras 22-27) |

Re:

ACTION brought against the decision of the Fifth Board of Appeal of EUIPO of 3 March 2015 (Case R 1442/2014-5), concerning an application for registration of the word sign ELECTRIC HIGHWAY as an EU trade mark.

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Mr Dale Vince to pay the costs. |

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