Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Third Chamber) of 28 February 2018 — dm-drogerie markt v EUIPO — Digital Print Group O. Schimek (Foto Paradies)

(Case T‑843/16)

(EU trade mark — Invalidity proceedings — EU word mark Foto Paradies — Absolute ground for refusal — Lack of distinctive character — Article 7(1)(b) of Regulation (EC) No 207/2009 (now Article 7(1)(b) of Regulation (EU) 2017/1001))

| 1. | EU trade mark—Definition and acquisition of the EU trade mark—Absolute grounds for refusal—Marks devoid of any distinctive character—Assessment of distinctive character—Criteria  (Council Regulation No 207/2009, Art. 7(1)(b))  (see paras 15-18, 26) |

| 2. | EU trade mark—Definition and acquisition of the EU trade mark—Absolute grounds for refusal—Marks devoid of any distinctive character—Marks constituted of advertising slogans—Distinctive character—Application of specific criteria for assessment—Not permissible  (Council Regulation No 207/2009, Art. 7(1)(b))  (see paras 19, 20) |

| 3. | EU trade mark—Definition and acquisition of the EU trade mark—Absolute grounds for refusal—Marks devoid of any distinctive character—Word mark Foto Paradies  (Council Regulation No 207/2009, Art. 7(1)(b))  (see paras 27, 33, 39) |

Re:

Action brought against the decision of the First Board of Appeal of EUIPO of 15 September 2016 (R 1194/2015-1), relating to invalidity proceedings between Digital Print Group O. Schimek and dm-drogerie markt.

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders dm-drogerie markt GmbH & Co. KG to pay the costs. |

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