Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Fifth Chamber) of 2 December 2020 –  
Sánchez Romero Carvajal Jabugo v EUIPO – Embutidos Monells (5MS MMMMM)

(Case T‑639/19)

(EU trade mark – Opposition proceedings – Application for the EU figurative mark 5MS MMMMM – Earlier EU figurative mark 5J – Relative grounds for refusal – No likelihood of confusion – No similarity between the signs – Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001) – No damage to reputation – Article 8(5) of Regulation No 207/2009 (now Article 8(5) of Regulation 2017/1001))

| 1. | EU trade mark – Appeals procedure – Action before the EU judicature – Jurisdiction of the General Court – Re-evaluation of the facts in the light of evidence produced for the first time before it – Precluded  (European Parliament and Council Regulation 2017/1001, Art. 72)  (see para. 20) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 26, 30, 56) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Figurative marks 5MS MMMMM and 5J  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 27, 32, 44, 48-51, 54, 55, 62, 66) |

| 4. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity between the goods or services in question – Criteria for assessment  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 28, 31) |

| 5. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Criteria for assessment  (Council Regulation No 207/2009, Art. 8(1)(b))  (see para. 33) |

| 6. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Criteria for assessment – Composite mark  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 34, 47) |

| 7. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Enhanced distinctiveness of the earlier mark – Effect  (Council Regulation No 207/2009, Art. 8(1)(b))  (see para. 57) |

Re:

Action brought against the decision of the Fourth Board of Appeal of EUIPO of 24 July 2019 (Case R 1728/2018-4), relating to opposition proceedings between Sánchez Romero Carvajal Jabugo and Embutidos Monells.

Operative part

The Court:

| 1. | Annuls the decision of the Fourth Board of Appeal of the European Union Intellectual Property Office (EUIPO) of 24 July 2019 (Case R 1728/2018-4); |

| 2. | Dismisses the action as to the remainder; |

| 3. | Orders EUIPO and Embutidos Monells, SA to bear their respective costs and to each pay half of the costs incurred by Sánchez Romero Carvajal Jabugo, SAU. |

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