Source: EURLEX
Language: en
Format: md

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| 21.8.2017 | EN | Official Journal of the European Union | C 277/37 |

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Judgment of the General Court of 5 July 2017 — Allstate Insurance v EUIPO (DRIVEWISE)

(Case T-3/16)[(1)](#ntr1-C_2017277EN.01003701-E0001)

((EU trade mark - Application for registration of the EU word mark DRIVEWISE - Absolute ground for refusal - Descriptive character - No distinctive character - Article 7(1)(b) and (c) and 7(2) of Regulation (EC) No 207/2009 - Article 75 of Regulation No 207/2009))

(2017/C 277/54)

Language of the case: English

Parties

Applicant: Allstate Insurance Company (Northfield, Illinois, United States) (represented by: G. Würtenberger and N. Martzivanou, lawyers)

Defendant: European Union Intellectual Property Office (represented by: A. Folliard-Monguiral and K. Doherty, acting as Agents)

Re:

Action brought against the decision of the Second Board of Appeal of EUIPO of 8 October 2015 (Case R 956/2015-2), relating to an application for registration of the word sign DRIVEWISE as an EU trade mark.

Operative part of the judgment

The General Court:

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| 1. | Dismisses the action; |

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| 2. | Orders Allstate Insurance Company to pay the costs. |

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