Source: EURLEX
Language: en
Format: md

COMMISSION OF THE EUROPEAN COMMUNITIES

Brussels, 06.05.1998
COM(1998) 266 final

98/0169 (COD)

**Communication from the Commission to the European Parliament, the Council and**

**the Committee of the Regions**

**FIRST EUROPEAN COMMUNITY FRAMEWORK PROGRAMME IN**

**SUPPORT OF CULTURE (2000-2004)**

**Proposal for a**
**EUROPEAN PARLIAMENT AND COUNCIL DECISION**

**establishing a single financing and programming instrument for**
**cultural cooperation (Culture 2000 programme)**

(presented by the Commission)

**First framework programme in support of culture (2000-2004)**

**Table of contents**

**Communication from the Commission to the European Parliament, the Council and**
**the Committee of the Regions**

Introduction

A new approach to culture

The foundations of the framework programme

tasks and cultural competence of the Community

evaluation of Community action in the field of culture

a procedure for in-depth consultation

Aims and methods of the new approach

**Proposal for a European Parliament and Council Decision establishing** a
**single financing** **and** **programming** **instrument** **for** **cultural** **cooperation**
**(Culture 2000 programme)**

**Integrating cultural aspects explicitly into the Community's actions and policies -**
**Commission orientation document**

**Communication from the Commission to the European Parliament, the Council and**

**the Committee of the Regions**

**Introduction**

For the European Union, the first framework programme in support of culture is an
opportunity to implement a _new approach_ to Community cultural action, enabling it to
respond to today's challenges and to meet the aspirations of both the European public and
the cultural sector itself. This new approach explicitly responds to the requests and
wishes of Parliament and the Council, the latter having asked the Commission, in its
Decision of 22 September 1997 regarding the future of European cultural action, to set up
_""a_ _guiding, comprehensive and transparent approach for cultural action, [...] including,_
_inter alia, the establishment of a single instrument for programming and_ _financing"._ This
new approach is being proposed at a time when the European Union is entering a key
period of its history, with the introduction of economic and monetary union and the
prospect of enlargement on an unprecedented scale.

The in-depth consultations undertaken by the Commission as part of the preparation of
the framework programme clarified the role and the place of culture in meeting the great
challenges now facing the European Union. A broad consensus emerged between the
Member States, Members of the European Parliament, the Commission, international
organizations (Council of Europe, UNESCO) and cultural organizations that culture is no
longer restricted to "highbrow" culture (fine arts, music, dance, theatre, literature).
Today, the concept also covers popular culture, mass-produced culture, everyday culture.
This broadening of the definition is a consequence of the fact that culture is no longer
considered a subsidiary activity but a driving force in society, making for creativity,
vitality, dialogue and cohesion. It is therefore intrinsic to any response to the **major**
**challenges** that we face today:

**•** _**the acceleration of European integration,**_ with the decision to introduce the euro
and the decision taken at the Luxembourg European Council to start the
enlargement process which will eventually lead to a 26-country Union. Faced with
this prospect, cultural action must help express a European citizenship based on a
knowledge and mutual comprehension of European cultures and an awareness of
the features common to such cultures;

- _globalization,_ which raises important questions on the future of every culture. Will
globalization be a source of mutual enrichment or of homogenization? Will it rob
the individual cultures of their individuality, or expand the range of possibilities for
cultural expression? The powers conferred on the European Union mean that it acts
on behalf of its citizens and the various European cultures in international forums,
including those international bodies where the relationship between globalization
and respect for cultural diversity is being played out. The European Union
preserves the identities and the cultural rights of each community; the public need
not consider the Union as something which dilutes their cultural identities, but
rather as something which guarantees the existence and flowering of their cultures;

- _the information society._ The new information and communication technologies,
which give scope for new realities and new areas of culture (cyberculture), offer
considerable opportunities for mutual understanding, cultural dialogue,
transmission of ideas and information on cultural output. It is important to
remember that cultural goods and services have intrinsic value and that technology
contributes to the realization of cultural aims, including the dissemination of
culture and the promotion of cultural and linguistic diversity;

- _**employment.**_ The Extraordinary European Council on employment, held in
Luxembourg in November 1997, underlined the importance of _''harnessing_ _in_ _a_
_more systematic, more deliberate way than hitherto of all Community policies in_
_support_ _of employment'_ '.

The work of the Commission's services on "culture, the cultural industries and
employment" confirms that cultural activities represent an important reserve of jobs
of which good use needs to be made;

- _social cohesion._ As a result of unemployment and insecurity, social ties are
being loosened and exclusion is becoming a serious issue, particularly in and
around our cities. Social exclusion means cultural exclusion too. In many cases,
cultural activities help the marginalized, particularly young people, to reintegrate
into society.

As a result of migration, most European cities now deal with issues of
multiculturalism. Does our society provide the necessary crucible for effective
and tolerant social integration, or does it simply constitute the juxtaposition _o\_
cultures without any real links? The European Union needs to promote
integration on the basis of fundamental values such as human rights, freedom.
solidarity and tolerance.

**I.** **A new approach to culture**

Since the Treaty on European Union was signed, the Community has taken a number _oï_
initiatives, through which it has:

- shown that, apart from its achievements in the economic and monetary fields, the
European project extends to the entirety of European society and must involve
European citizens to a greater extent;

**•** started to integrate the cultural dimension into those of its decisions which have an
impact on culture, and to ensure that Europe's cultural and linguistic creativity and
diversity are respected in international forums;

implemented the three programmes encouraging cultural cooperation in the arts
(Kaleidoscope), literature (Ariane) and heritage (Raphael);

**helped develop relations between** _culture, the culture industries and employment,_
on the basis of the Commission's work showing the importance of cultural
activities in society and the potential for job creation that they represent.

Given the importance of culture for the future development of the European Union and
for the response to today's main challenges, the Community's cultural action needs to berenewed and strengthened. This renewal must be led in the terms advocated in
**Agenda 2000,** which was adopted by the Commission in July 1997 and which makes the
development and reorganization of the Community's internal policies to meet these
challenges a top priority. Agenda 2000 also highlights the role of culture in the process of
enlargement to the countries of central Europe: _"participation of acceding countries in_
_Community cultural, educational and training activities will help to build closer links_
_with these countries, and will provide an enriched experience for all_ _involved."_ As
regards the financial aspects, and in the context of enlargement, Agenda 2000 states that:
_"the_ _effects of enlargement will vary from programme to programme. Although increases_
_in line with the new countries GNP would be appropriate for a good number of_
_programmes, requirements may be greater in certain areas. This will be the case for_
_policies where the population or language concerned are more relevant as criteria than_
_GNP (education/training, culture information_ _etc)"._

The approach adopted for the framework programme in support of culture (2000-2004),
pursuant to Article 128 of the EC Treaty, and taking into account the objectives and
priorities expressed by the Commission, the Parliament and the Council, looks to offer a
**comprehensive and transparent vision** of the Community actions in support of culture,
as compared with the first phase of cultural action over the period 1994-99. These actions
are many and varied, but often fragmented which can be detrimental to the Community's
image among the European public, who are unaware that such efforts are being made to
preserve and promote their cultures or that the cultural dimension is taken into account in
furthering European integration.

Based on this comprehensive and transparent vision, the new approach to culture will
develop around two principal axes, contained in the framework programme:

1. The rationalization and simplification of Community action in favour of cultural
cooperation using a single instrument for financing and programming which will
succeed the Ariane and Kaleidoscope programmes, and which will bring to and end
the Raphael programme.

2. The explicit integration of culture into Community action and policies? As shown
in a Commission orientation document.

**II.** **The foundations of the framework programme**

The framework programme, which has been drawn up in accordance with the legal bases
for cultural action, is the fruit of in-depth consultations with cultural institutions and
groups as well as the evaluation of the current programmes (Ariane, Kaleidoscope
and Raphael).

**1.** **Community competence in the field of culture**

In its preamble, the Treaty on European Union expresses the intention of the
Member States to _"mark_ _a new stage in the process of European integration",_ to _"deepen_
_the solidarity between their peoples while respecting their history, their culture and their_
_traditions",_ and to _"establish a citizenship common to nationals of their countries"._ The
principle of a specific cultural competence is set out in Article 3(p), which states that
Community action is to include _"a_ _contribution to [...] the flowering of the cultures of the_
_Member States"._

Article 128 of the EC Treaty gives the Community a specific legal basis for action in the
field of culture.

_**(a)**_ _**Areas of cultural action**_

Community action in the field of culture will not replace Member States' own action.
In line with the need to maintain cultural diversity, which is a priority for the
European Community, its field of intervention is the European dimension of European
cultures, i.e. the values and elements that are common to the different national and
regional cultures. This'is stated twice in Article 128: in paragraph 1, which stipulates that
Community action must _"[bring] the common cultural heritage to the fore"_ and in
paragraph 2, which mentions _"cultural heritage of European significance"._ The
Community's method of intervention is based on cooperation.

The areas of cultural action are mentioned in Article 128(2): mutual awareness, heritage,
cultural exchanges, artistic and literary creation.

_**(b)**_ _**The external component of cultural action**_

When implementing its cultural action or any measures which have an impact on culture,
the Community pursues the following objectives in external relations: ensuring that
cultural differences and diversity are maintained; promoting dialogue and cooperation
with the other world cultures; contributing to the profile of European cultures elsewhere
in the world; and contributing to cultural development in developing countries. In this
context, the Community's partners are the Member States, non-member countries, and
international organizations. Agreements fall into various categories:

- international trade agreements which may have an impact on culture;

- cultural agreements based on Article 128(3) of the EC Treaty;

- cooperation agreements with a cultural clause.

_**(c)**_ _**Means of cultural action**_

Community cultural action is being developed on the basis of Article 128(5) which
provides for incentive measures (excluding any harmonization) to achieve the objectives
referred to in Article 128.

Article 128 also provides that the Council may adopt recommendations which, although
not binding, would have legal effect and would be useful instruments for guiding national
cultural legislation.

Article 128(4) also stipulates that _"the Community shall take cultural aspects into_
_account in its action under other provisions of this Treaty"._ This is an essential provision,
expressing the determination of the States that are party to the Treaty to include culture
among the Union's major objectives. It embodies the European Community's obligation
to take cultural objectives into consideration across the whole range of its activities.

Article 128(4) thus reinforces the requirement that the European institutions reconcile the
different objectives of the Treaty when they adopt a measure or legislative instrument.
The Community must respect this obligation in the exercise of its powers, whether in the
field of Community law (right of establishment, freedom of movement for individuals
and goods, competition, common commercial policy) or in deciding how to implement
support policies.

**2.** **Lessons learnt from the evaluation of the Community's cultural** action

The Commission has carried out two evaluations of the first phase of cultural action.

**The first evaluation** looked at the implementation of the first generation of cultural
programmes set up by the Community on the basis of Article 128: Kaleidoscope
(Decision No 719/96/EC of 29 March 1996), for artistic and cultural activities; Ariane
(Decision No 2085/97/EC of 6 October 1997), for books and reading; and Raphael
(Decision No 2228/97/EC of 13 October 1997), devoted to cultural heritage.

The appropriations set aside for these programmes were set at ECU 26.5 million for
Kaleidoscope (1996-98), ECU 7 million for Ariane (1997-98) and ECU 30 million for
Raphael (1997-2000), with a review scheduled halfway through each programme.

Three main priorities are common to these programmes:

cooperation between operators in the cultural sector, particularly as regards the
exchange of information, experience and knowledge;

public access to and participation in culture;

promotion of artistic creation and cultural heritage.

If the pilot schemes launched since 1994 are included, applications for nearly 9 000
projects were submitted to the Commission over the period 1994-97. Projects which
received Community funding during the same period represented 15% of these
applications, i.e. 1400 projects (511 for Kaleidoscope, 488 for Ariane and 392
for Raphael).

_**(a)**_ _**Transnational cooperation**_

This support has been behind the development of active cooperation involving more than
3 500 cultural operators. In 1994 and 1995 the average number of partners per project
was about three, but subsequently there was a significant increase: each project involved
four partners on average in 1996 and six in 1997.

In most cases, these programmes helped both to strengthen existing national cooperation
and to extend this cooperation to other Member States.

In the case of museums, for example, while there had already been transnational
cooperation on 18% of the projects financed, on 49% there was only national cooperation
at the start, which then became transnational; the transnational partnerships which were
already being developed by the other 33% were extended to new partners from other
Member States. In overall terms, Community support thus had a real impact on
cooperation between museums in over 80% of cases.

_**(b)**_ _**Public access and participation**_

Public access to cultural events and heritage has been another dimension to these
programmes. Of the operators supported by Kaleidoscope, 70% stated that their audience
had increased. Under the Raphael programme, access has also been improved, in
particular by opening sites and collections that were previously closed to the public, but
also by means of signposting, catalogues, websites, CD-ROMs, etc. However, given the
duration of the projects financed (three years), it is not yet possible to assess the full
impact of these measures on the public. The Ariane programme has encouraged public
access to books and reading, both through the translation of contemporary literature
(218 books translated) and through promotion activities.

_**(c)**_ _**Promotion of artistic creation and the cultural heritage**_

Overall, these three programmes have contributed to the development and improvement
of events involving dance and theatre (182), music and opera (125) and other sectors
(204), the wider dissemination of literary works (218) and the conservation and
restoration of sites and buildings (200) of importance for the European cultural heritage.
In certain cases, these projects could not have been completed as successfully without
Community support, which has made cooperation and exchanges of experience possible.

Shortcomings detected in the first phase of cultural action

The actions carried out in the field of culture over the period 1994-98, particularly
through the Kaleidoscope, Ariane and Raphael programmes, have unquestionably helped
reinforce and extend transnational partnerships (which is one of the priorities for cultural
operators), improve public access to culture and promote European cultural activities.

However, as far as cultural cooperation is concerned, there has been _a._ _failure to create_
_lasting structures._ The partnerships that have been created to date will not necessarily
continue in the long term and are not generating networks.

The fact that the programmes cover a very broad range of activities has led to a certain
fragmentation of budgetary resources and actions, reducing the visibility of Community
intervention, even though over the last few years there has been a move towards greater
concentration in order to prevent resources being spread too thin: the rate of coverage of
the financial requirements of the projects selected rose from 15% in 1995 to nearly 30%
in 1997, but this is still not enough. On average, over the 1994-98 period, Community
support per project came to ECU 38 000 for Kaleidoscope, ECU 8 500 for Ariane and
ECU 72 000 for Raphael. Given the number of countries covered by the programmes,
these are minimal figures.

As a result of the very nature of the programmes (first, compartmentalization prevents
synergies from developing between the different cultural fields and, secondly, the modest
size of the actions undertaken has impeded the development of lasting cooperation) the
overall impact of Community intervention has been less than expected. The consultation
process has confirmed this assessment.

**The second evaluation** examined the way in which the various Community measures
and policies had taken account of cultural aspects and how these measures had reconciled
cultural aims with the objectives in pursuance of which they were adopted. To this end a
_"First report on the consideration of cultural aspects in European Community action"_
(COM(96) 160 final) was drawn up and sent to Parliament, the Council and the
Committee of the Regions.

In its conclusion to this report, the Commission stated that _"although considerable means_
_are devoted to cultural activities or activities with a cultural dimension, the operations_
_implemented are not, or are rarely, covered by a specific policy which is a response to_
_the tasks assigned to the Community in the cultural_ _field''_ and indicated its intention to
ensure that _"in the definition and implementation of support policies, the objectives and_
_the means of each instrument having an effect on the cultural field [are] consistent with_
_the objectives and the means of Community cultural policy_ ".

Supplementing the internal measures adopted for this purpose by the Commission
(Decision of 10 October 1997), the framework programme provides an opportunity to put
into practice this intention, which has been endorsed by Parliament, the Council and the
Committee of the Regions.

**3.** **The results of the in-depth consultation**

For the preparation of the framework programme, the Commission undertook in-depth
consultations, probably the widest consultations which have ever been conducted on
cultural issues within the European Union. Seminars on the future of cultural action were
organized under the Irish presidency (September 1996) and the Dutch presidency
(April 1997), adding the contributions of key cultural figures to the Council and
Commission's own discussions.

Questionnaires were sent to the Member States of the Union, the Member States of
the European Economic Area, Cyprus and the Associated States of Central and
Eastern Europe, and to European cultural organizations, many of which replied.

The culmination of these consultations was the European Union Cultural Forum, held in
Brussels on 29 and 30 January 1998 and attended by representatives from the
Commission, Parliament, the Member States, the EEA States and the Associated States,
plus numerous organizations and individuals from the world of culture. The
European Parliament also held a number of hearings of cultural organizations, which the
Commission also attended. Recent papers by the Council of Europe _("In from the_
_margins")_ and UNESCO _("Our creative diversity", a report by Mr Perez de Cuellar)_
were also consulted.

The consultation process revealed a number of common positions and concerns. Seven
main points emerged:

Q The first message touched on the question of content, in that it was pointed out that
the current programmes were too rigid and that, consequently, the funds available
(which, it was felt, were inadequate) were being spread too thin. There is a
contradiction in the fact that the procedures are long, complex and bureaucratic,
whereas the projects funded are small, without long-term impact. The next
generation of programmes must endeavour to concentrate activities, to establish
lasting structures and to simplify administration, while encouraging communication
and cooperation between operators on more structured cooperation projects.

- The second message concerns the importance of culture in European integration:
culture is of fundamental value to Europe. Yet in the Community there is too little
awareness of the cultures which make up Europe and the open and diverse cultural
area common to the European people. Such awareness needs to be increased in
order to promote European integration.

Q The third message is that culture is increasingly emerging as a driving force in
society, a source of vitality, dynamism and social development. _Cultural creation_
_should therefore be made a priority,_ as it is the essential part of anycultural activity.

- The fourth message is that culture is unique. Cultural goods and services are not
goods or services like any other. They should not be governed uniformly by
market-regulating mechanisms. They require a regulatory framework which
respects cultural diversity and promotes creation.

Q The fifth message underlines that culture is able to strengthen social cohesion,
especially in vulnerable areas or among marginalized groups of the population.
Culture, through cultural exchange and dialogue, consolidates peace, which is one
of the primary goals of European integration.

- The sixth message highlights the fact that culture has great importance, not just
within the Community, but also in terms of relations between the Community and
its external partners. _Culture is an asset for the_ _Union 's_ _external policy._ It is also
necessary to maintain the link between Europe and the millions of European
migrants who live and work in non-member countries.

- The seventh message is that each European citizen must have the right of access to
culture and to express his creativity. _The recognition of cultural rights_ is an
important objective.

**10**

**III.** **Objectives and means of the new approach**

The new Community approach in the field of culture has a limited number of general
objectives, which correspond to the goals set for the Community in the cultural sector,
which feature, in particular in Article 128: to capitalize on the cultural area common to
the European people by highlighting cultural characteristics common to the European
people; to respect and promote cultural diversity; to use creativity as a source of
sustainable development within the cultural area common to the European people; to use
culture to contribute to social cohesion; to increase the profile of European cultures in
non-member countries and to foster dialogue with the other cultures of the world.

To obtain these objectives, the Commission will present:

- a proposal for a Decision of the European Parliament and the Council establishing a
single financial and programming instrument for cultural cooperation (2000-2004);

- an orientation document to achieve the explicit integration of cultural policy in
Community policy and action.

**1.** **The Financial Instrument**

Reinforcing the effectiveness of cultural cooperation actions, reorganized into a single
financing and programming instrument (entitled: "programme") established for the
period 2000-2004, which will succeed the three existing cultural programmes
(Kaleidoscope, Ariane and Raphael). In accordance with Agenda 2000, the new means of
action for cultural cooperation have been drawn up with the intention of avoiding an
overly dispersed effect through actions which are not able to achieve significant impact.
The support granted by the Community must, therefore, be oriented towards cultural
projects with a genuine Community dimension and which have real effect. The
programme looks to support cooperation between artists, cultural operators and cultural
institutions in the Member States, with the following specific objectives in mind:

Q the mutual knowledge of the culture and history of the European people, thus
revealing their common cultural heritage, and encouraging cultural dialogue;

- encouraging creativity, the international dissemination of culture and greater
movement of artists and their creations;

- the promotion of cultural diversity and the development of new forms of cultural
expression;

- the contribution of culture to socio-economic development;

- to highlight the European importance of cultural heritage;

G to encourage European cultures in third countries, and dialogue with other countries
around the world.

In accordance with these objectives, the Commission will regularly define the
necessary priorities.

**11**

The supported activities will be multiannual cooperation agreements concluded by
cultural operators from a number of Member States, large scale European or international
cooperation actions, innovative activities in the Community and/or third countries. All of
these elements are included in the proposed European Parliament and Council Decision
establishing a single financing and programming instrument for cultural cooperation,
2000-2004.

**2.** **The explicit integration of cultural aspects into Community action and policies**

Article 128(4) of the EC Treaty requires the Community to take cultural aspects into
account in its actions. The purpose of this Communication is therefore to set out the
guidelines intended to enhance the image, impact and coherence of Community actions
and instruments which impinge directly or indirectly on culture during the period of the
framework programme (2000-2004). This approach is a response to the concerns
expressed by the other Community institutions and the Committee of the Regions
since the appearance of the _"FirsiAReport_ _on the consideration of cultural aspects in_
_European Community action",_ adopted by the Commission on 18 April 1996
(COM(96) 160 final).

Three main lines of action will be explored in the period 2000-2004, with a view to
incorporating cultural aspects into Community policies:

a legislative framework favourable to culture;

the cultural dimension of support policies;

culture in the Community's external relations.

These elements are elaborated in the orientation document of the Commission.

**12**

**Proposal for a**
**EUROPEAN PARLIAMENT AND COUNCIL DECISION**

**establishing a single financing and programming instrument for**
**cultural cooperation (Culture 2000 programme)**

(Text with EEA relevance)

##### `THE EUROPEAN PARLIAMENT AND THE COUNCIL OF THE` `EUROPEAN UNION,`

Having regard to the Treaty establishing the European Community and in particular the
first indent of Article 128(5) thereof,

Having regard to the proposal from the Commission [1],

Having regard to the Opinion of the Committee of the Regions [2],

Acting in accordance with the procedure laid down in Article 189b of the Treaty [3],

1. Whereas culture is an essential element of European integration and contributes to
the affirmation and the vitality of the European model of society and to the
Community's influence on the international scene;

2. Whereas, culture tends to expand beyond its traditional boundaries and into the
social and economic spheres; whereas, for that reason, it has an important role to
play in meeting the new challenges facing the Community, such as globalization,
the information society, social cohesion and the creation of employment;

3. Whereas, in view of the growing importance of culture for European society and
the challenges facing the Community at the dawn of the 21st century, it is
important to increase the effectiveness and consistency of Community measures in
the cultural field by proposing a single guidance and programming framework for
the period 2000-2004, bearing in mind the need for the Community policies
concerned to take greater account of culture; whereas in this respect, the
Council Decision of 22 September 1997 [4] calls upon the Commission to make
proposals with a view to establishing a single instrument for programming and
financing aimed at the implementation of Article 128;

4. Whereas, if citizens give their full support to and participate fully in European
integration, greater emphasis should be placed on their common cultural values and
roots as a key element of their identity and their membership of a society founded
on freedom, democracy, tolerance and solidarity; whereas a better balance must be

OJC

OJC

OJC

OJC 305, 7.10.1997, p. 1.

**13**

achieved between the economic and cultural aspects of the Community so that
these aspects can complement and sustain each other;

5. Whereas the Treaty confers responsibility on the European Union for creating an
ever-closer union among the peoples of Europe and for contributing to the
flowering of the cultures of the Member States, while respecting their national and
regional diversity and at the same time bringing the common cultural heritage to
the fore;

6. Whereas the Community is consequently committed to working towards the
development of a cultural area common to the European people, which is open and
varied and founded on the principle of subsidiarity, cooperation between all those
involved in the cultural sector, the promotion of a legislative framework conducive
to cultural activities and ensuring respect for cultural diversity, and the integration
of the cultural dimension into Community policies;

7. Whereas, to bring to life the cultural area common to the European people, it is
essential to encourage creative activities, promote cultural heritage with a European
dimension, encourage mutual awareness of the culture and history of the peoples of
Europe, and support cultural exchanges with a view to improving the dissemination
of knowledge and stimulating cooperation and creative activities;

8. Whereas there is a need, in this context, to promote greater cooperation with those
engaged in cultural activities by encouraging them to enter into cooperation
agreements for the implementation of joint projects, to support more closely
targeted measures having a high European profile, to provide support for specific
and innovative measures and to encourage the establishment of forums for
exchanges and dialogue on selected topics of European interest;

9. Whereas the _Kaleidoscope, Ariane_ and _Raphael_ cultural programmes set out,
respectively, in Decision No 719/96/EC of the European Parliament and of the
Council [5], in Decision No 2085/97/EC of the European Parliament and of the
Council [6] and in Decision No 2228/97/EC of the European Parliament and of the
Council [7] marked the first positive stage in the implementation of Community
action on culture; whereas, however, the Community's cultural endeavours must be
simplified and reinforced;

10. Whereas, in accordance with the Commission's communication "Agenda 2000",
the effectiveness of measures at Community level must be increased, notably by
concentrating the resources available for internal policies - including cultural
action - in such a way that they are not dissipated on measures which would not be
able to make a significant impact; whereas the Community's cultural action must
consequently lead to the implementation, within the cultural area common to the
European people, of projects with a genuinely Community dimension, visible to the
people and having a real impact;

5 OJL 99, 20.4.1996, p. 20.
6 OJL 291, 24.10.1997, p. 26.
7 OJL 305, 8.11.1997, p. 31.

**14**

11. Whereas considerable experience has been acquired, particularly through the
evaluation of the first-generation cultural programmes, the wide-ranging
consultation of all interested parties and the results of the Cultural Forum of the
European Union held on 29 and 30 January 1998;

12. Whereas the conclusions of the European Council at Copenhagen on 21 and
23 June 1993 called for the opening of Community programmes to the countries of
Central and Eastern Europe which have signed association agreements; whereas the
Community has signed, with some third countries, cooperation agreements which
contain a cultural clause;

13. Whereas this Decision will establish for the duration of this programme, a financial
package which constitutes the privileged reference point referred to in Point 1 of
the European Parliament, Council and Commission Declaration of 6 March 1995 [8],
for the budgetary authorities in the context of the annual budgetary procedure;

14. Whereas, in accordance with the subsidiarity and proportionality principles
established by Article 3b of the Treaty, the objectives of the action envisaged,
namely the setting-up of a single instrument for the financing and programming of
cultural cooperation, cannot be adequately attained by the Member States and may
therefore, by reason of the scale or effects of the action, be better attained at
Community level; whereas this Decision limits itself to the minimum required for
the attainment of those objectives and does not go beyond what is necessary to
that end;

15. Whereas this programme should be the only programme operating from the year
2000; whereas therefore Decision No 2228/97/EC should be repealed,

HAVE DECIDED AS FOLLOWS:

**Article 1**

**Duration and objectives**

A single programming and financing framework for Community measures in the field of
culture, hereinafter referred to as "the Culture 2000 programme", is hereby established
for the period from 1 January 2000 to 31 December 2004.

The "Culture 2000" programme shall contribute to the promotion of a cultural area
common to the European people, supporting cooperation between creative artists, cultural
operators and the cultural institutions of the Member States in order to attain the
following objectives:

(a) the mutual knowledge of the culture and history of the European people,
by highlighting their common cultural heritage and promoting the role of
cultural dialogue;

(b) creativity, the trans-national dissemination of culture and the movement of artists
and their works;

OJC 102, 4.4.1996, p. 4.

**15**

(c) the promotion of cultural diversity and the development of new forms of
cultural expression;

(d) the contribution of culture to socio-economic development;

(e) the promotion of cultural heritage having European dimensions;

(f) the spread of European cultures into non-member countries and dialogue with other
world cultures.

The "Culture 2000" programme shall ensure an effective linkage with measures adopted
under other Community policies and having cultural implications.

**Article 2**

**Types of cultural action**

The objectives listed in Article 1 shall be achieved by the following means:

(a) integrated projects covered by structured, multiannual cultural
cooperation agreements;

(b) major projects with a European and/or international dimension;

(c) specific, innovative and/or experimental projects within the Community and/or in
non-member countries.

The projects and their implementing measures are described in the Annex.

**Article 3**

**Budget**

The finance for implementing the "Culture 2000" programme for the period referred to in
Article 1 shall be ECU 167 million.

The annual appropriations shall be authorized by the budgetary authority within the limit
set by the financial perspective.

Without prejudice to any agreements or conventions to which the Community is a party,
the organizations or firms receiving support through the "Culture 2000" programme shall
be owned, either directly or through a majority shareholding, by the Member States
and/or nationals of Member States and shall remain in their ownership.

**Article 4**

**Implementation**

The Commission shall be responsible for the implementation of the
"Culture 2000" programme.

The Commission shall be assisted by an Advisory Committee made up of representatives
of the Member States and chaired by the representative of the Commission.

**16**

The Commission representative shall submit to the Committee a draft of the measures to
be taken. The Committee shall deliver its opinion on the draft, within a time-limit which
the chairman may lay down according to the urgency of the matter, if necessary by taking

a vote.

The opinion shall be recorded in the minutes; in addition, each Member State shall have
the right to request that its position be recorded in the minutes.

The Commission shall take the utmost account of the opinions delivered by the
Committee. It shall inform the Committee of the manner in which its opinion has been
taken into account.

**Article 5**

**Non-member states and international organizations**

The "Culture 2000" programme shall be open to participation by the countries of the
European Economic Area and also to participation by Cyprus and the associated
countries of Central and Eastern Europe in accordance with the conditions laid down in
the Association Agreements or in the Additional Protocols to the Association
Agreements relating to participation in Community programmes concluded or to be
concluded with those countries.

The "Culture 2000" programme shall also permit cooperation with other non-member
countries which have concluded association or cooperation agreements containing
cultural clauses, on the basis of additional funds made available in accordance with
procedures to be agreed with the countries in question.

The "Culture 2000" programme shall permit joint action with international organizations
competent in the field of culture, such as UNESCO or the Council of Europe, on the basis
of joint contributions and in accordance with the various rules prevailing in each
institution or organization for the realization of the projects listed in Article 2.

**Article 6**

**Evaluation**

During 2002 the Commission shall present to Parliament, the Council and the Committee
of the Regions a detailed assessment report on the results of the "Culture 2000"
programme, having regard to its objectives, and accompanied if necessary by a proposal
for the amendment of this Decision.

On completion of the "Culture 2000" programme, the Commission shall present a report
on its implementation to the European Parliament, the Council and the Committee of
the Regions.

**17**

**Article 7**

**Repeal**

Decision No 2228/97/EC is repealed with effect from 1 January 2000.

**Article 8**

**Entry into force**

This Decision shall enter into force on 1 January 2000.

Done at Brussels,

For the European Parliament For the Council
The President The President

**18**

ANNEX

The aim of the "Culture 2000" programme is to encourage creative activity and the
knowledge and dissemination of the culture of the European peoples, notably in the field
of music, literature, the performing arts, the fixed and movable heritage, and the new
forms of cultural expression, by fostering cooperation between cultural organizations and
operators and the cultural institutions of the Member States, and by supporting measures
which, by their European scope and character, promote the spread of European cultures
both inside and outside the Union.

The Commission will regularly define the priorities necessary for the implementation of
the programme.

**I.** **Description of measures**

1. _Integrated projects covered by structured, multiannual transnational cultural_
_cooperation agreements_

The Commission will encourage cultural operators, organizations and institutions in the
various Member States to join forces and work together to carry out structured,
multiannual cultural projects both within the Community and outside it. This will
be particularly encouraged through networks. The proposed "cultural cooperation
agreements", which cover a maximum period of three years, will involve some or all of
the following measures:

- Co-productions and other large-scale cultural events (e.g. exhibitions, festivals,
etc.), especially in the field of live arts, literature and the artistic heritage, making
them accessible to the largest possible number of Community citizens;

- Cultural events (involving the performing arts, the plastic or visual arts, the
artistic heritage, etc.) and tours within the Community to bring European culture to
a wider audience;

- Measures involving several different cultural disciplines, for example:

trans-sectoral integrated projects (combining the creative arts, heritage and
new technologies, for example) to enhance locations, buildings, sites, events
or cultural projects requiring substantial investment;

cultural operations to impart economic momentum, combining all or part of
the occupational process from creation and design to the technical or other
jobs essential to the completion of such operations;

- Measures to develop further training and mobility for those engaged in the cultural
professions (artists, restorers, museum curators, etc.) in both academic and practical
terms, including the use of the new technologies;

**19**

- Measures to highlight to citizens the richness and diversity of the cultural heritage
(fixed, movable or intangible), to teach Europeans about their common cultural
values and roots, to encourage mutual awareness of each other's culture and history
and to promote cultural dialogue (studies and research, information, teaching and
the dissemination of knowledge, seminars, congresses and meetings on cultural
topics of European importance).

The Committee referred to in Article 4 having been consulted, the Community grants
support for the implementation of "cultural cooperation agreements". This support is
intended to cover, in addition to part of the project's financing, the costs entailed by the
establishment of lasting multiannual cooperation in a form legally recognized in one of
the Member States of the Union. For the agreement to be eligible, operators from at least
seven States participating in the "Culture 2000" programme must be involved in the
measures covered by the programme.

Community support may not exceed 60% of the cultural cooperation agreement's budget.
It may not be less than ECU 200 000 or more than ECU 350 000 a year.

This support may be raised by a maximum of 20% in order to cover the costs of network
creation and managing of cooperation agreements.

_2._ _Major projects_

These projects, substantial in scale and in scope, should strike a significant chord with the
people of Europe and help to increase their sense of belonging to the same community as
well as making them aware of the cultural diversity of Europe.

These projects include:

- the European City of Culture, for which the selection procedure is established in
###### the European Parliament and Council Decision of...;

- a European Union cultural festival of the performing arts in the country holding the
Presidency of the Union;

- the introduction of European Days in certain major international cultural events, so
that artists or intellectuals from other Member States or countries associated with

the "Culture 2000" programme can take part;

- enhancement of an event, monument or cultural site which is representative of a
common cultural trend, located within the Union, of European importance, of
major symbolic value and accessible to the public;

- recognition of great artistic talents;

- as a result of the cultural dialogue both inside and outside the Community, the
organization of a Cultural Forum of the European Union;

- the broadcasting across frontiers of major events using the new technologies of the
information society, including cross-border television broadcasting of cultural
events, such as debates, artistic presentations, art works, etc. (assistance with
reception, translation, dubbing, sub-titles, etc.);

**20**

 - the organization of innovative operations pertaining to education, the arts
and culture.

Community support for such projects may not be less than ECU 200 000 or more than
ECU 1 million.

_3._ _Specific projects_

Each year the Community will support cooperation projects originating with cultural
operators from different Member States on the basis of priorities defined after
consultation of the Committee referred to in Article 4 of this Decision. These projects,
which must involve at least four Member States, must be innovative and experimental
and have the following main aims:

D to encourage the emergence and spread, alongside culture in the classic sense, of
new forms of cultural expression (nature, solidarity, science, peace, etc.);

- to facilitate access to culture and wider cultural participation by the people of
Europe, in all their social and regional diversity, including the most
underprivileged, and especially young people;

D to support the creation of multimedia tools, tailored to meet the needs of different
publics, and thus make European artistic creation and heritage more visible and
more accessible to all;

D to encourage initiatives, discussions and cooperation between cultural and
socio-cultural operators working in the field of social integration, especially that of
young people;

- to promote the profile of European cultures in third countries, in particular
encouraging cooperation between institutes and/or cultural services from
the Member States with a presence in third countries, on themes which are of
European interest.

Community support for specific measures may not be less than ECU 50 000 or more than
ECU 100 000.

**II.** **Coordination with the other Community instruments in the field of culture**

The Commission will ensure coordination with other Community instruments active in
the cultural sphere through cooperation agreements, major projects and specific projects,
mainly with a view to promoting and arranging for collaboration between sectors with
common and converging interests, such as:

culture and tourism (through cultural tourism);

culture and education (in particular, presentations to schools and colleges of
audiovisual and multimedia products on European culture, with commentaries by
creative or performing artists);

culture and employment (encouraging the creation of jobs in the cultural sector,
especially in the new cultural areas);

**21**

culture and external relations;

cultural statistics resulting from an exchange of comparative statistical information
at Community level.

**III.** **Communication**

Recipients of Community aid must mention this support explicitly, and as prominently as
possible, in all information or communications relating to the project.

**IV. Technical assistance and accompanying actions**

In the execution of the "Culture 2000" programme, the Commission may have recourse
to technical assistance organizations, for which the financing is planned within the total
funding of the programme. It may also, under the same conditions, make use of experts
or networks of experts. In addition, the Commission may arrange evaluative studies as
well as organize seminars, colloquia or other experts meetings which might assist with
the implementation of the programme. The Commission may also organize actions
related to information, publication and dissemination.

V. **Contact points**

The Commission and the Member States will organize and step up the mutual exchange
of information for use in the implementation of the "Culture 2000" programme, by means
of cultural contact points which will be responsible for:

promoting the programme;

encouraging as many professionals as possible to take part in its projects;

providing a permanent link with the various institutions providing aid to the
cultural sector in the Member States, thus ensuring that the measures taken under
the "Culture 2000" programme complement national support measures.

**22**

**EXPLICIT INTEGRATION OF CULTURAL ASPECTS INTO**

**COMMUNITY ACTION AND POLICY**

**Commission Orientation Document**

Under the terms of Article 128(4), the Community must take cultural aspects into account
when exercising its powers and must reconcile the inherent objectives of the measures
taken with cultural objectives (Commission Decision of 17 October 1997), in particular
as regards: respect for cultural diversity, the encouragement of creativity and cultural
development and support for cultural cooperation and exchanges. The directions taken by
the Commission to ensure the integration of cultural aspects into Community action and
policy during 2000-2004 will be along three main lines:

a legislative framework favourable to culture;

the cultural dimension of support policies;

culture in the Community's external relations.

**1.** **A legislative framework favourable to culture**

Many areas of cultural life are the subject of Community rules or decisions at European
level which move towards specific objectives.

_**A.**_ _**Promoting cultural diversity**_

The need to assert and respect cultural identity is felt particularly acutely at a time
when our economies are engaged in a process of globalization, which can be perceived as
a source of cultural and linguistic standardization or "dumbing down". The
European Community consists of varied and unique cultures which have enriched one
another over the centuries, and it is determined to ensure respect for cultural diversity
within the open cultural area which it constitutes.

The Treaty on European Union made respect for cultural diversity an obligation
(Article 3(p) and Article 128(1) of the EC Treaty) which has been strengthened in the
Amsterdam Treaty: the new Article 128(4) states that _"the Community shall take cultural_
_aspects into account in its action under other provisions of this Treaty, in particular in_
_order to respect and to promote the diversity of its cultures"._

The Court of Justice has also shown itself to be sensitive to the specific requirements
associated with the protection and development of cultural identity, concluding, for
example, that _"The EEC Treaty does not prohibit the adoption of a policy for the_
_protection and promotion of_ _a_ _language of_ _a_ _Member State"_ (Case C-379/87 _Groener)_
and that the preservation and development of national historic and artistic heritage were
overriding reasons of general interest such as could justify a restriction on the free
movement of services ("Tourist Guides"judgment).

**23**

**Books and reading.** In its Decision of 22 September 1997 (97/C305/02) on cross-border
fixed book prices in European linguistic areas, the Council asked the Commission
_"to study the significance of Article 128(4) for the implementation of those Articles of the_
_Treaty that may concern cross-border fixed book prices, and to indicate, if appropriate,_
_the ways to enable fixed book-price regulations/agreements within homogeneous_
_linguistic areas to be_ _applied'._ The Commission is accordingly having an in-depth study
made on the question of book pricing and ways of encouraging writing and distribution.
It will then decide whether there is a need for an initiative in this area.

**State aid to culture.** Article 92(3)(d) of the Treaty states that _"aid to promote culture_
_and heritage conservation"_ may be _"compatible with the common market"_ if it _"does not_
_affect trading conditions and competition in the Community to an extent that is contrary_
_to the common interest"._ The Commission will decide on a case-by-case basis on the
applicability of the derogation contained in Article 92(3) to the forbidding of State aid
under Article 92(1). In its decision, the Commission will take into consideration the
specific circumstances in each case and the individual markets concerned, while bearing
in mind the cultural motives, until the proposed adoption by the Commission of
guidelines on the application of the State aid rules in this sector.

**Protection of natural monuments and cultural sites.** Natural monuments shaped by
human action reflect a particular culture. The sites are places notable for their beauty
(artistic, picturesque), their function (scientific) or the memories associated with them
(historic or legendary). In all of the structural measures the Community undertakes
through its various policies, it should ensure respect for these natural monuments and
sites and make it possible to respect cultural diversity. A recommendation based on
Article 128 could be planned with a view to achieving this objective.

**Audiovisual policy.** In the application of the "Television without frontiers" Directive of
30 June 1997, special attention is given to the provisions on respecting works (insertion
of advertising) and cultural and linguistic diversity. A review of the impact of the
measures to promote audiovisual programmes will be carried out in 2002.

_**B.**_ _**Encouraging creativity and cultural development**_

Creativity is essential to every cultural activity. It is society's lifeblood and one of its
driving forces. It enriches the public's cultural diet. It is also, increasingly, helping to
provide new employment. The Community recognizes the eminent role of creative artists
and intends to foster creativity and cultural development. It will use several of its powers
to do so.

**Copyright and related rights**

At international level two new WIPO treaties [9] (the WIPO Copyright Treaty and the
WIPO Performances and Phonograms Treaty), were recently adopted in the information
technology sector. Moreover, two draft protocols to these treaties, on databases and
audiovisual performances, are currently being negotiated.

These were adopted by the diplomatic conference on certain questions of copyright and related rights
in Geneva on 20 December 1996 under the auspices of the World Intellectual Property Organization
(WIPO).

**24**

At Community level, the Commission adopted a proposal for a Directive "on the
harmonization of certain aspects of copyright and related rights in the information
society" on 10 December 1997 [10] . This proposal, which incorporates several of the new
international obligations into the Community legal order, relates to certain aspects of
copyright and related rights, namely the right of reproduction, the right of communication
to the public, legal protection of the integrity of technical identification and protection
schemes, the right of distribution and its exhaustion. Unlike the two WTPO treaties, it
also covers the audiovisual environment.

The proposal does not cover other questions such as the moral rights of authors,
harmonization of rules on private copying, responsibility and applicable law nor does it
cover rights regarding digital radio diffusion and the management of rights. Moreover, it
is envisaged that the forthcoming proposal for a directive on electronic trade will cover
the question of responsibility in a horizontal manner, in particular as regards
responsibility for copyright infractions. It is not, however, envisaged at this stage that the
proposal will cover applicable law, in particular regarding copyright.

As regards "moral rights", a Recommendation based on Article 128(5) aimed at
protecting creative people and their work, could be envisaged.

A new harmonization directive on the resale right for the benefit of the author of
an original work of art (OJ Ç 178, 21.6.1996) is currently being examined by the
Council and the European Parliament and an amended proposal was adopted by the
Commission on 13 March 1998. The aim is to grant artists an economic right when
one of their original works of art is resold by public officials, auction houses or other
commercial agents.

Tax **treatment of cultural** goods **and** services

Member States may, on a voluntary basis, apply a reduced-rate of VAT to the majority of
cultural goods and services (books, copyright and related rights, exhibitions, cinema and
theatre tickets, museum charges, television services), under the provisions of
Directive 92/77/EEC of 19 October 1992.

Another aspect of the taxation of cultural goods is the current debate on the application of
the reduced rate of VAT to records and multimedia supports and to the conservation and
restoration of monuments. The Commission will consider these points in the context of
its work programme for the introduction of a new common VAT system and for the
modernization of the existing system.

Company sponsorship

The problem of company sponsorship/patronage is partly linked to that of direct taxation.
It is important at European level to create an environment favourable to company
sponsorship/patronage, for example by promoting the exchange and dissemination of
information on national tax incentives for the sponsorship and patronage of cultural
activities, and possibly to formulate a Community recommendation, based on
Article 128, to point national systems in the right direction.

10 COM(97) 628 of 10 December 1997.

25

_**C.**_ _**Support for cultural cooperation and exchanges**_

The free movement of people, goods, services and capital, a cornerstone of the Treaty
establishing the European Community, is a determining factor for the existence and the
vitality of the cultural area common to the European people. In this respect, some
progress remains to be made in the two following areas:

**The free movement of professionals in the cultural sector**

The Commission set up a high-level group to study the legal, administrative and
practical difficulties experienced by people exercising their right of establishment and
right to work in another Member State. Its report, presented to the Commission on
18 March 1997, details the problems encountered by, amongst others, artists and other
cultural operators in exercising their right of free movement. These professionals in the
cultural sector often run into insuperable difficulties, largely because they tend to stay for
only short periods of time and because there is a great deal of bureaucratic red tape
associated with these moves.

The report concludes by underlining the importance of promoting the free movement of
professionals in the cultural sector and calling for spécifie measures to take greater
account of the special position of artists and others working in the cultural sector. The
Commission will produce a detailed list of the obstacles to free movement and
international mobility for artists and others working in the cultural sector and the factors
impeding cultural creativity and dissemination, and will, if necessary, take appropriate
measures to remove such obstacles.

**The free movement of cultural goods and services**

The Community has taken steps to prevent illegal trade in cultural assets within the
single market and to protect the national treasures of the Member States. These measures
relate to the export of cultural goods [11] and the return of cultural objects unlawfully
removed from the territory of a Member State [12] . Community-level cooperation between
cultural and other competent authorities in the Member States is essential if the cultural
assets that qualify as national treasures in the Union are to be protected. The Commission
will take the necessary steps to promote such cooperation.

**2.** **The cultural dimension of support policies**

The aim of this second section is to demonstrate the relationship between culture and the
other internal policies - support policies - which the Community operates and to ensure
that the objectives and means of those Community instruments that impinge on cultural
matters are compatible with the objectives and means of the Community's cultural
action. A number of operational lines of action are therefore proposed with a view to
incorporating culture more effectively into the Community instruments in question and
improving the coordination of these instruments.

The various internal policies which are most likely to have an impact are areas such as
cultural development and planning, training and dissemination of knowledge.

11 Council Regulation (EEC) No 3911/92 of 9 December 1992, supplemented by Regulation (EEC)
No 752/93 of 30 March 1993.
12 Directive 93/7/EEC of 15 March 1993.

**26**

_**A.**_ _**Cultural development and cultural**_ _**planning**_

Several Community policies contribute to cultural development and promote balanced
and sustainable cultural planning within the Community. Over the period 2000-2004,
these activities will be increased.

**Research and technological development** plays a key role in stimulating creativity,
growth and employment in the cultural sectors, with strong links to education, training,
tourism, media and entertainment.

The Fifth Framework Programme for Research and Technological Development
(1998-2002) [13] currently before the Council and the European Parliament is designed to
address contemporary issues and to meet public aspirations as Europe moves into the
21 [st] century. The Fifth Framework Programme, as proposed by the Commission, looks to
stimulate and reinforce research and development in the cultural sector through the
implementation of specific programmes, and, in particular, key actions. These
programmes and actions should be the subject of forthcoming proposals from
the Commission.

Two thematic programmes pay particular attention to culture:

"Preserving the Ecosystem", with, as a key action, "The city of tomorrow and
cultural heritage". This key action has as its objective the harmonious development
of the urban environment following an approach which is environmentally
acceptable, using advanced models of organization which simultaneously improve
quality of life, re-establish a social balance and protect, preserve and develop
cultural heritage, so that its potential in terms of employment and tourism may be
fulfilled in a sustainable fashion.

"Creating a user-friendly information society"

The key action "Multimedia content and tools" looks to make practical, helpful and
acceptable use of the services and products of the information society in order to promote
cultural and linguistic diversity, to contribute to the development of European cultural
heritage, to stimulate creativity and to further improve the effectiveness of education and
training systems, in particular as regards life-long learning. It is worth highlighting that
the different European content industries make up an increasingly important part of the
economy. It is essential that favourable conditions are created in order that the different
producers in the European content industry can maintain or improve their competitive
positions.

This is particularly important for the development of the European Union audiovisual
policy, and for cultural action, in particular in the publishing, music and heritage sectors.

Europe's status as leader in the multimedia content sector needs to be confirmed in order
to assist the flourishing of European creativity and European culture.

13 Draft European Parliament and Council Decision concerning the Fifth framework Programme of the
European Community for research, technological development and demonstration activities
(1998-2002)   - interinstitutional file No 97/0119 (COD) of 6 February 1998.

27

More generally, socio-economic questions will be addressed in the Fifth Framework
Programme in a horizontal and through a key action. Cultural aspects are an integral part
of socio-economic research, and particular attention will be paid to the European
integration process, globalization and technological developments concerning
information and communication.

**The structural policies** are an important means of promoting cultural development and
planning. As it implements them over the new programming period (2000-2006), the
Commission, taking account of the conclusions of its Communication "Cohesion policy
and culture - a contribution to employment" [14], will consider culture as a valid component
of regional and local development strategies. The assistance given to culture from the
Structural Funds will not only help preserve and develop cultural assets (for instance
cultural heritage) but will also help bring about productive investment in cultural
industries and products. A cultural dimension could therefore be explicitly integrated
both into the operational programmes of the European regions and into the Community
Initiative Programmes [15] . Culture could be considered in the elaboration of the Structural
Funds Guidelines. Cultural projects will be eligible if they create jobs and are integrated
into local or regional development strategies.

As regards **rural development,** the policy of diversification of activities in rural areas
must endeavour to take into full consideration the possibilities offered by cultural
activities. This would cover the fact that projects presented must aim to promote rural
diversification, notably through the use of cultural activities. This would, in turn, cover
the following fields: promotion of territorial identity; exploitation (in line with the
principles of sustainable development) of the vernacular cultural heritage (material,
heritage, folklore, linguistic heritage, etc.); creation of permanent cultural infrastructures
(eco-museums, arts centres, etc.); and the organization of specific cultural activities.

In the **tourism** sector, most of the Community initiatives developed thus far have been
based on Council Decision No 92/421/EEC. This states that _"Community action is_
_designed both to highlight the importance_ _of_ _the cultural heritage for tourism and to_
_promote a greater knowledge of the cultures, traditions and ways of life of Europeans"._
This Decision explicitly stresses the close link between tourism and culture and, more
particularly, between tourism and cultural heritage. Indeed, estimates put the proportion
of tourist travel that is cultural in nature at 30%.

The Community's role here is to give tourist initiatives a European dimension,
particularly by encouraging exchanges of information, know-how and good practice
through transnational projects. These fields of activity were in fact specified in the first
multiannual programme to assist European tourism, "Philoxenia" (1997-2000), proposed
by the Commission, but not yet adopted by the Council.

14 COM(96)512.
15 Under the reform of the Structural Funds 2000-2006, Community initiatives will be reduced from
thirteen to three: cross-border, transnational and inter-regional cooperation, with the aim of
stimulating the economic development of the regions and promoting harmonious and balanced spatial
planning within Europe; rural development; and transnational cooperation on new methods of
combating discrimination and inequalities of all kinds in terms of access to the labour market.

**28**

_**B.**_ _**Training and dissemination of knowledge**_

Occupational training is one of the social policy objectives pursued by the Community
via the **European Social Fund** and other initiatives linked to employment policy. This,
too, has indirect implications for culture.

The many activities of the ESF include the provision of training for the cultural
professions, in the fields of both contemporary creative work and the preservation of the
cultural heritage (for example, training for artists, actors, etc, as well as for museum
employees, guards for architectural sites, people working in the touism sector who have a
link with the promotion of cultural heritage, etc). The ESF also aims to boost
employment in culture and in the arts and crafts by supporting local cooperatives.

Culture will therefore remain a field eligible for assistance from the
European Social Fund (2000-2006), being treated as a source of economic value, social
development and employment.

**The education and training policy** that the Community is developing represents a
significant contribution to the knowledge and dissemination of European cultures and
history. The Commission Communication entitled "Towards a Europe of knowledge
(2000-2006)" [16] develops three priorities which have a cultural dimension in several
respects: knowledge, citizenship and competence.

The future Socrates II, Leonardo Da Vinci II and Youth For Europe IV programmes will
thus be able to promote the cultural dimension to a greater extent, in fields ranging from
education to culture, artistic and cultural training, the training of instructors in culture and
the arts, voluntary cultural work and the use of new technologies to provide access to the
resources of the information society. Cultural aspects can be taken into account by:
improving the skills of teaching staff in the arts and culture; encouraging mobility and
language learning among students of the arts and humanities; encouraging the acquisition
of skills in vocational training, particularly in traditional and new artistic professions and
in new technologies relating to culture.

In economic terms, the cultural sector has reached a level within the EU which justifies
the development of comparative cultural statistics based on sources already existing at
Member State level. The Commission (Eurostat) has therefore included in its
quinquennial plan (1998-2002) a specific heading on the development of comparative
cultural statistics in order to help define, examine and evaluate the effect of Community
action in the cultural sector.

The Community's action also extends to **telecommunications,** the information
market and research development, where the aim is to improve knowledge and
dissemination of culture through programmes entitled: Telematics Applications
Programme (TAP), with an impact on the media, the audiovisual sector, libraries,
museums, galleries, etc.; Advanced Communication Technologies and Services (ACTS)
which, amongst other things, promotes the development and use of these services in the
cultural sector; Multilingual Programmes (MLPA and MLIS), whose objective is to
develop software applications for languages; TEN-TELECOM, which supports the
feasibility and development of applications and Trans-European telecommunications;

16 COM(97) 563 final.

29

and finally, INFO 2000, which promotes the production of cultural content for the
multimedia industry.

**3.** **Culture in the Community's external relations**

Globalization of economic relations and communications networks is inevitably leading
to globalization of cultural issues. As a result, particular importance has to be given to
questions of culture. In response to this trend, the Community is developing an approach
along the following lines:

(a) in the major international trade arena it will aim to protect the ability of the
Member States to take any appropriate measures to promote respect for cultural
diversity and encourage creativity and cultural development in Europe;

(b) it is developing appropriate frameworks for balanced cultural cooperation with
the other regions of the world that are keen to engage in cultural dialogue.
The cultural dimension is increasingly explicit in the bilateral or multilateral
cooperation agreements concluded by the Community, such as the
Euro-Mediterranean partnership;

(c) it is encouraging cultural development in developing countries. For example, in the
implementation of the Lomé Convention, nearly half the indicative national
programmes for the African, Caribbean and Pacific countries make the cultural
sector a component of economic development;

(d) it is opening its cultural programmes to participation by the European countries that
are applying for membership of the European Union;

(e) it is promoting the influence of European cultures in non-member countries and the
strengthening of cultural ties with Community nationals resident there.

**30**

**FINANCIAL STATEMENT**

**EUROPEAN COMMUNITY FRAMEWORK PROGRAMME IN SUPPORT**

**OF CULTURE (2000-2004)**
**(Single financing and programming instrument for cultural cooperation:**

**"Culture 2000")**

1. TITLE OF THE ACTION

2. RELEVANT BUDGET LINE

3. LEGAL BASE

4. BUDGETARY CHARACTERISTICS

4.1 Classification of expenditure, financial perspective section

**v**
4.2 Period covered by the action and rules governing its renewal

5. THE REASONS FOR COMMUNITY ACTION AND THE OBJECTIVES TO

BE FOLLOWED

5.1 Subj ect and general obj ectives
5.2 Operational objectives
5.3 Target group

6. ACTIVITIES ENVISAGED AND RULES GOVERNING

BUDGETARY SUPPORT

6.1 Types of activity
6.2 Types of expenditure
6.3 Impact of experimental actions

7. FINANCIAL DETAILS

7.1 Actions in the context of structured and multi-annual cultural

cooperation agreements
7.2 Major actions with European and/or international effect
7.3 Specific and innovative activities within the Community and/or
third countries

7.4 Total costs

8. FOLLOW UP AND EVALUATION

8.1 Timetable

8.2 Selection criteria

8.3 Follow up

**31**

8.4 Evaluation

8.5 Internal coordination mechanisms

9. ANTI-FRAUD MEASURES

10. ADMINISTRATIVE EXPENDITURE

10.1 Effect on employment

10.2 Overall financial effect on human resources
10.3 Other expenditure

**1.** **TITLE OF THE ACTION**

European Community framework programme in support of culture 2000-2004
(Single financing and programming instrument for cultural cooperation: "Culture 2000")

**2.** **RELEVANT BUDGET LINE**

B3-200X European Community framework programme in support of culture

**3.** **LEGAL BASE**

- Proposed Parliament and Council Decision establishing a single financing and
programming instrument in support of cultural cooperation.

a Treaty establishing the European Community, in particular Article 128.

**4.** **BUDGETARY CHARACTERISTICS**

**4.1** **Classification of expenditure, financial perspective section**

**a** Non -obligatory Expenditure

**a** Disassociated credits

Q Section 3 of the financial perspectives

**4.2** **Period covered by the action and rules governing its renewal**

The framework programme will cover the period 2000-2004, inclusive.

The Commission will present, in good time, an evaluation of the results achieved,
in order to ascertain the financial consequences of its eventual prolongation
beyond 2004.

**32**

**5.** **THE REASONS FOR COMMUNITY ACTION AND THE OBJECTIVES**

**TO BE FOLLOWED**

**5.1** **Subject and general objectives**

The European Community framework programme in support of culture will
promote the realization of the objectives set down in Article 128 of the Treaty.
More specifically, the first Article of the proposed decision established the
following objectives:

the mutual knowledge of the culture and history of the European people, thus
revealing their common cultural heritage, and encouraging cultural dialogue;

encouraging creativity, the international dissemination of culture and greater
movement of artists and their creations;

the promotion of cultural diversity and the development of new forms of
cultural expression;

the contribution of culture to socio-economic development;

to highlight the European importance of cultural heritage;

to encoufage European cultures in third countries, and dialogue with other
countries around the world.

The framework programme has as an objective to concentrate its means of support
within a single financial instrument.

In the context of enlargement, a significant part of the programme will support
activities, particularly cooperation agreements, which involve . the
adhesion countries.

**5.2** **Operational objectives**

Based on analysis of the priorities and the problems identified and of the sectors
which potentially hold strong European added value, i.e. those stemming from the
evaluations carried out, the specific objectives of the framework programme are
as follows:

    - A multiplication in the number of durable **cooperation agreements**
(either within one sector or a number of sectors) and an increase in
the number of cultural networks, in order to promote, amongst
other things, greater mutual knowledge of the culture and history of
the European people and the development of European creativity
(around 60 agreements/networks).

**33**

    - The creation of major works and the promotion, both within and outside
the Community, of these works and of the cultural heritage of the European
people - and their international distribution, by means of **major actions**
(approximately 100 major actions).

**a** The development of new forms of cultural expression and the greatest
possible involvement of the culturally most disadvantaged sections of the
population by means of specific **and** innovative **actions** (a few more than
600 specific actions).

**5.3** **Target Group**

In the first instance, operators in the cultural sector (event organizers, theatre
workers, etc) and, more widely, artists and creative people. On the other hand, all
European citizens, in particular disadvantaged sections of the population and young
people will be targeted.

6. **ACTIVITIES** **ENVISAGED** **AND** **RULES** **GOVERNING**

**BUDGETARY SUPPORT**

**6.1** **Types of activity**

In order to meet the objectives of the programme, three types of activity
are proposed:

**a** Activities within the context of structured and multiannual cultural

cooperation agreements

    - Major activities with European and/or international effect

**a** Specific and/or innovative activities in the Community and/or third countries

6.2 Types of expenditure

    - Contributions in terms of co-financing projects (events, creative work,
exchanges, activities aimed at informing the public, etc).

**a** Contributions to the establishment and operating costs of cultural networks.

    - Financing of technical assistance contracts

a Financing for studies, publications, meetings of experts and evaluations.

**6.3** **Impact of experimental actions**

Experimental actions are proposed by the Commission in the initial proposed
budget for 1999 which aim to test new concepts regarding the framework
programme, in particular:

**34**

as regards cooperation agreements:

the implementation of networks of operators in order to carry out single
sector or multi-sector projects;

the development of a European forum;

a network of universities;

as regards major actions:

Presidency festivals;

Europe days - in the context of cultural events;

International televised diffusion of major cultural ev^uis;

The creation of networks of the Member States' cultural institutes for

activities within and outside the Union;

as regards actions aiming towards social integration:

the creation of a network of cultural operators from disadvantaged
sectors of society.

The experience acquired will be used while implementing the new programme,
while, if necessary, taking into account the results during negotiations on
this programme.

7. **FINANCIAL DETAILS**

**7.1** **Actions in the context of structured and multi-annual cultural**

**cooperation agreements**

**a** Co-production of works

**a** Cultural events (tours, festivals, etc.)

        - Activities involving more than one cultural discipline

**a** Further training and free movement of professionals

**a** Knowledge of peoples' history and culture

These agreements must show evidence of the following characteristics:

**a** Involve seven participating states;

        - Last three years;

**a** Have average annual unit costs of ECU 275 000 for financing activities.

**35**

_This figure is based on the experience obtained from financing those_
_agreements/networks in the existing programmes (generally ECU 200 000 in_
_the Raphael programme) and reflects any concerns about the increased_
_number of participants (generally 7 rather than the current figure of_ _5)._

a Average annual unit costs of ECU 55 000 for operational costs and
implementing a network (20% of ECU 275 000);

    - That is an average total cost of around ECU 1 000 000 to finance a
Cooperation agreement lasting three years;

    - Selection on the basis of a call for applications.

The intention is for 60 cooperation agreements to be concluded while the
programme is in operation (on the basis of six major actions covering around
20 forms of cultural expression, and the conclusion, on average, of
three cultural cooperation agreements).

**7.2** **Major actions with European and/or international effect**

    - European City of Culture;

**a** Festivals in those countries holding the Presidency of the Union;

    - Europe Days integrated into cultural events with a European dimension;

    - The creation of an event, a monument or a cultural site of
European importance;

a The recognition of major talents;

a Televised diffusion of cultural events.

These major actions must show evidence of the following characteristics:

    - Symbolic value;

a The possibility of multi-annual activities (one, two or three years);

a Average annual cost of ECU 500 000, more specifically:

_European City of Culture - ECU_ _1_ _million (support for the_ _city,_
_preparatory action and management action) on the basis of_
_actual experience;_

_Presidency_ _Festivals:_ _standard_ _costs_ _for_ _large_ _scale_
_European festivals - ECU 1.5 million, i.e. ECU_ _750_ _000_ _(50%);_

_Europe Days within festivals: around 1/3 of the standard costs of a_
_festival, i.e. ECU 500 000;_

_Symbolic activities: ECU 300 000_         - _400 000 per year, on the basis_
_of current experience (Acropolis, Chiado, Mount Athos, the route_
_to Santiago de Compostella,_ _etc.);_

_Major talents: ECU 200 000 for the organization of a prize to_
_recognize great European cultural figures - on the basis of the_
_average cost for similar_ _prizes_ _;_

_TV coproduction: ECU 250 000 per example, on the basis of the_
_costs of co-productions carried out for information._

**a** Selection on the basis of an application.

The framework programme should look to finance around twenty major
actions annually.

**7.3** **Specific and innovative activities within the Community and/or**
**third countries**

**a** Creative work and events in the new forms of cultural expression;

**a** Access and participation of citizens in cultural activities, in particular
the disadvantaged and the young;

a The creation of multimedia tools;

    - Exchanges and cooperation between cultural and socio-cultural
operators working in the field of social integration.

These specific actions will meet the following characteristics:

    - At least four participating states;

    - Duration of one to two years;

    - Average cost of ECU 80 000.

_Under the existing programmes, the average cost is ECU 45_ _000_ _per project._
_The average cost proposed above takes into account more concentrated_
_support and wider cooperation (more participating states)._

**a** Selection on the basis of a call for applications

It is planned to finance 630 activities of this type during the period covered
by the programme, that is to say 125 activities per year. The supported
activities will concern the new forms of artistic expression (50), culture
in disadvantaged areas (50) and the links between culture and other
policies (25).

**37**

**TABLE SHOWING THE COSTS**

2000 2001 2002 2003 2004

1. Cooperation agreements

Number of activities per year
Number of activities in progress

Cost (ECU 1 million per activity)

2. Major actions

European City of Culture
Presidency Festivals (two per year)
Europe Days (five per year)
Symbolic activities
Number of activities per year
Number of activities in progress

Cost (ECU I million per activity)
Prize for major talents (two per year)
TV

TOTAL

3. Specific actions

Number of activities per year

 - Cost (ECU .08 million per activity)

4. Management

Technical assistance offices [17 ]

Studies, publications, experts
meetings
Evaluation

TOTAL

**TOTAL:**

12

12

12

2.5

1.5

2

2

2

2

0.4

1

9.4

120

9.6

0.5

0.8

1.3

**32.3**

12

24

12

1

1.5

2

2

4

2

0.4

2

8.9

125

10

1

0.8

1.8

32.7

12

36

12

1

1.5

2

_**->**_
_**j**_

_**1**_

**3**

**0.4**

**2**

**9.9**

125

10

**1**

**0.8**

0.2

**2**

**33.9**

12

**36**

12

**1**

**1.5**

**2**

->

**8**

->

**0.4**

**2**

**9.9**

130

10.4

**1**

**0.8**

**1.8**

**34.1**

12

**36**

12

**1**

**1.5**

**2**

_**9**_

->
_**j**_

0.4

2

9.9

130

10.4

1

0.4

0.3

1.7

**34**

ECU million

Total

60

60

6.5

7.5

10

13

13

2

9

48

630

50.4

4.5

3.6

0.5

8.6

167

The management costs cover a technical assistance office, studies, publications experts'
meetings and the evaluation. The Commission may have recourse to legal expertise,
making use of a permanent network of specialists in the legal aspects of culture.

**17** Technical Assistance Offices: This amount is foreseen under Part B of the budget for the evaluation
and follow up. The operating costs will, however, require financing of ECU 0.3 million per year
under Part A of the Budget (see point 10.2).

**38**

**7.4** **Total costs**

On the basis of the detailed calculations, which are attached as an Annex, the

total costs are as follows:

2001

12

8.9

10

1.8

**32.7**

2002

12

9.9

10

2

33.9

2003

12

9.9

10.4

1.8

**34.1**

2004

12

9.9

10.4

1.7

**34**

Total

60

48

50.4

8.6

**167**

**%**

35.9

28.7

30.3

5.1

**100**

Cooperation agreements
Major actions
Specific actions
Programme management
**TOTAL**

2000

12

9.4

9.6

1.3

**32.3**

**FOLLOW UP AND EVALUATION**

**8.1** **Indicators**

The main analytical elements which can used to measure the results and the
achievements made by the programme, with regard to its objectives, are
as follows:

for integrated actions:

a The number of cooperation agreements (either in one or more
sector) and networks receiving support;

        - The number of operators involved in these agreements
or networks;

~) The proportion the above make up in the total number of
operators in each sector;

a The durability of the networks created or supported;

        - The number of activities at university level;

for major actions:

**a** The number and quality of cultural projects and events supported
by the programme;

        - The number of operators involved in these projects;

       - Analysis of the level of media coverage (as regards the general
public), and those working in the cultural sector (reviews and
specialist magazines) of the major actions;

**39**

for the specific activities:

**a** The number of new forms of cultural expression affected;

a The number of proj ects [f] carried out;

        - The level of participation in these projects by disadvantaged
sections of the population and young people;

for all activities:

a Involvement of the public;

a The added value, in both cultural and socio-economic terms
created by the synergies and partnerships developed, with
particular emphasis on job creation in the field of arts and culture:

        - Activities/agreements/networks involving the adhesion countries.

**8.2** **Selection criteria**

a European added value (see point 8);

    - Number of Member States involved in the projects as regards operators
(for instance, with Action 1, the minimum number of Member States
involved will be seven;

a Number of sectors affected by projects involving more than one sector
(at least three);

a Amount of works/heritage/other affected by the projects;

    - Minimum audience levels;

    - Minimum duration for network agreements (at least three years);

a Minimum levels for project budgets;

    - Economic impact of projects (for example, in terms of job creation).

**8.3** **Follow up**

Further action will be carried out on the basis of permanent instruments
which, amongst other things, consider the achievements made and take into
account the selection criteria.

**40**

These will be quantifiable and fully developed, in particularly by:

o Comparative analysis of the advantages and merits of the
applications made;

3 A complete activity report providing a technical and financial
assessment of operations;

       - Evaluations.

By their nature, assessment using these indicators should not pose
any problems.

The Commission will be assisted with the implementation of the
programme by a Committee of a consultative nature made up of
representatives of the Member States.

**8.4** **Evaluation**

Evaluations are envisaged for 2002 (intermediate evaluation) and at the end
of the programme, in 2004

**8.5** **Internal coordination mechanisms**

The internal coordination arrangements to ensure that cultural aspects are
considered in Community action are defined in the Commission
Communication on this subject, which was published in October 1997.

DG X is responsible for coordination.

In advance of the selection of new projects, the services will be consulted.

9. **ANTI-FRAUD MEASURES**

All legal obligations (contracts, conventions, etc) will allow for the possibility
of inspections being carried out by the services of the Commission and the
Court of Auditors.

All payments will be subject to the provision of full financial proof and a balanced
financial situation, depending on the nature of the expenditure.

Three levels of inspection are envisaged: of each dossier, of each document, and through
on-site visits.

Internal audits will be carried out to check the work of the technical assistance offices.

**41**

**10.** **ADMINISTRATIVE EXPENDITURE**

**10.1** **Effect on employment**

Type of work

Officials or A

temporary B
agents C

Other resources

Total

Numbers to appoint for the Of which
management of the action

Permanent

jobs

6

2

10

18

Length

Temporary
jobs

2

1

0

3I8

; 6

By using
existing

resources

within the

DGor

service

concerned

X

X

X

X

By using
additional

resources

**10.2 Total financial effect on human resources**

Amount Calculation used

Officials 9 720 000 18 x ECU 108 000 x 5 years

Temporary Agents 1 620 000 3 x ECU 108 000 x 5 years

Other resources (Budget 1 500 000 [18] 3 x ECU 100 000 x 5 years

line A-7002)

TOTAL I 12 840 000 |

Made using existing resources for management activities (based on titles A-l, A-2, A-4,
A-5 and A-7).

18 Finance for the operation of technical assistance offices: ECU 0.3 million per year under line A-7002,
which should compensate for the loss of existing consultants.

42

**10.3 Other operating expenditure**

Budget Line Amount Calculations used
(No and title)
A-7031 146 250 15 representatives from
Member States x ECU 650

x 3 meetings per year x
5 years.

TOTAL 146 250

The funds will be found within DG X's existing allocation.

**43**

#### ISSN 0254-1475

## COM(98) 266 final

# **DOCUMENTS**

### EN 16 01 09 Catalogue number : CB-CO-98-308-EN-C ISBN 92-78-36021-X

Office for Official Publications of the European Communities

L-29S5 Luxembourg

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