Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Seventh Chamber) of 24 May 2023 –  
Granini France v EUIPO – Pichler (Joro)

(Case T‑68/22) (
[1](#t-ECR_62022TJ0068_INF_EN_01-E0001)
)

(EU trade mark – Opposition proceedings – Application for EU word mark Joro – Earlier national word mark JOKO – Relative ground for refusal – Likelihood of confusion – Similarity of goods – Article 8(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraph 14) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Similarity between the goods or services in question – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraph 15) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Word marks Joro and JOKO  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 21-23, 25-28, 33) |

| 4. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Similarity between the goods or services in question – Criteria for assessment – Bottled drinking water or mineral water – Alcoholic beverages  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraph 24) |

| 5. | EU trade mark – Appeals procedure – Action before the EU judicature – Power of the General Court to alter the contested decision – Limits  (European Parliament and Council Regulation 2017/1001, Art. 72(2) and (3))  (see paragraph 32) |

Operative part

The Court:

| 1. | Annuls the decision of the First Board of Appeal of the European Union Intellectual Property Office (EUIPO) of 8 November 2021 (Case R 2336/2020-1); |

| 2. | Dismisses the action as to the remainder; |

| 3. | Orders EUIPO to pay the costs. |

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(
[1](#c-ECR_62022TJ0068_INF_EN_01-E0001)
) [OJ C 128, 21.3.2022](./../../../legal-content/EN/AUTO/?uri=OJ:C:2022:128:TOC).

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