Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Ninth Chamber) of 3 October 2019 –  
Puma v EUIPO — Destilerias MG (MG PUMA)

(Case T‑500/18)

(EU trade mark — Opposition proceedings — Application for the EU word mark MG PUMA — Earlier EU word mark GINMG — Relative ground for refusal — Similarity of the signs — Likelihood of confusion — Article 8(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paras 17, 18) |

| 2. | EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Similarity of the marks concerned — Criteria for assessment — Composite mark  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paras 19, 21, 22) |

| 3. | EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Similarity of the marks concerned — Assessment of the distinctive character of an element of which a trade mark is composed  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see para. 20) |

| 4. | EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Word marks MG PUMA and GINMG  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paras 37, 44) |

Re:

Action brought against the decision of the Second Board of Appeal of EUIPO of 6 June 2018 (Case R 2019/2017-2), relating to opposition proceedings between Destilerias MG and Puma.

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Puma SE to pay the costs. |

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