Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Third Chamber) of 1 February 2023 –  
Groschopp v EUIPO (Sustainability through Quality)

(Case T‑253/22) (
[1](#t-ECR_62022TJ0253_INF_EN_01-E0001)
)

(EU trade mark – Application for EU word mark Sustainability through Quality – Absolute ground for refusal – No distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Assessment of distinctive character – Criteria  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 20, 46) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Marks consisting of advertising slogans – Distinctive character – Application of specific criteria for assessment – Not permissible  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 22-24) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Marks consisting of advertising slogans – Laudatory promotional formula  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 25-27, 47) |

| 4. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Word mark Sustainability through Quality  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 40-44, 48, 55, 56) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Groschopp AG Drives & More to pay the costs. |

---

(
[1](#c-ECR_62022TJ0253_INF_EN_01-E0001)
) [OJ C 237, 20.6.2022](./../../../legal-content/EN/AUTO/?uri=OJ:C:2022:237:TOC).

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