Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Single Judge) of 19 June 2019 –  
Multifit v EUIPO (Premiere)

(Case T‑479/18)

(EU trade mark — Application for EU word mark Premiere — Absolute ground for refusal — Lack of distinctive character — Article 7(1)(b) and (2) of Regulation (EU) 2017/1001)

| 1. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Overlap of the scope of the grounds set out in Articles 7(1)(b) and 7(1)(c) of Regulation No 2017/1001  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b) and (c))  (see paras 26, 27) |

| 2. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Meaning — Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 28-30) |

| 3. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Word mark Premiere  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b) and (c) and (2))  (see paras 31, 34, 35, 45, 49, 52, 55-57) |

| 4. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Marks constituted of advertising slogans — Distinctive character — Application of specific criteria for assessment — Not permitted  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 39, 40) |

| 5. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Marks constituted of advertising slogans — Slogan with a fantasy character  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see para. 41) |

| 6. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Marks constituted of advertising slogans — Laudatory promotional formula  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 42, 44) |

| 7. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Marks constituted of advertising slogans — Slogan carrying an objective message  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see para. 43) |

| 8. | EU trade mark — Decisions of the Office — Legality — Examination by the EU judicature — Criteria  (European Parliament and Council Regulation 2017/1001)  (see para. 53) |

Re:

Action seeking annulment of the decision of the Second Board of Appeal of EUIPO of 28 May 2018 (Case R 2365/2017-2) concerning an application for registration of the word sign Premiere as an EU trade mark.

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Multifit Tiernahrungs GmbH to pay the costs. |

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