Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Seventh Chamber) of 26 April 2023 –  
Alves Casas v EUIPO – Make-Up Art Cosmetics (mccosmetics NY)

(Case T‑681/21) (
[1](#t-ECR_62021TJ0681_INF_EN_01-E0001)
)

(EU trade mark – Opposition proceedings – Application for EU figurative mark mccosmetics NY – Earlier EU figurative mark MAC MAKE-UP ART COSMETICS – Relative grounds for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001 – Detriment to reputation – Article 8(5) of Regulation 2017/1001)

| 1. | EU trade mark – Appeals procedure – Action before the EU judicature – Jurisdiction of the General Court – Review of the lawfulness of decisions of the Boards of Appeal – Annulment or variation for reasons appearing after judgment was delivered – Not included  (European Parliament and Council Regulation 2017/1001, Arts 72(2) and 95)  (see paragraph 16) |

| 2. | EU trade mark – Appeals procedure – Action before the EU judicature – Jurisdiction of the General Court – Review of the lawfulness of decisions of the Boards of Appeal – Re-examination of the facts in the light of evidence not previously submitted before EUIPO bodies – Not included  (Rules of Procedure of the General Court, Art. 188; European Parliament and Council Regulation 2017/1001, Art. 72)  (see paragraph 17) |

| 3. | Judicial proceedings – Application initiating proceedings – Formal requirements – Identification of the subject matter of the dispute – Brief statement of the pleas in law on which the application is based  (Statute of the Court of Justice, Arts 21, first para. and 53, first para.; Rules of Procedure of the General Court, Art. 177(1)(d))  (see paragraph 20) |

| 4. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Enhanced distinctiveness of the earlier mark – Criteria for assessment – Taking into consideration relevant evidence to establish reputation  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 24, 25, 47, 49, 51, 52) |

| 5. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity between the goods or services in question – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraph 28) |

| 6. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Criteria for assessment – Composite mark  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 37, 38) |

| 7. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Figurative marks mccosmetics NY and MAC MAKE-UP ART COSMETICS  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 36, 43, 45, 46, 50, 56, 57) |

| 8. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark enjoying a reputation – Extension of protection of earlier mark with a reputation to dissimilar goods or services – Conditions – Link between the marks – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 8(5))  (see paragraphs 60, 64) |

| 9. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark enjoying a reputation – Extension of protection of earlier mark with a reputation to dissimilar goods or services – Figurative marks mccosmetics NY and MAC MAKE-UP ART COSMETICS  (European Parliament and Council Regulation 2017/1001, Art. 8(5))  (see paragraphs 65, 67-69, 73) |

Operative part

| 1. | The action is dismissed; |

| 2. | Ms Ana Maria Alves Casas is ordered to pay the costs. |

---

(
[1](#c-ECR_62021TJ0681_INF_EN_01-E0001)
) [OJ C 2, 3.1.2022](./../../../legal-content/EN/AUTO/?uri=OJ:C:2022:002:TOC).

[Top](#document1)