Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Seventh Chamber) of 26 July 2023 –  
Markt-Pilot v EUIPO (MARKT-PILOT)

(Case T‑22/23) (
[1](#t-ECR_62023TJ0022_INF_EN_01-E0001)
)

(EU trade mark – Application for the EU word mark MARKT-PILOT – Absolute ground for refusal – Descriptive character – Article 7(1)(c) of Regulation (EU) 2017/1001)

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks consisting exclusively of signs or indications which may serve to designate the characteristics of a product or service – Aim – Need to preserve availability  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))  (see paragraph 13) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks consisting exclusively of signs or indications which may serve to designate the characteristics of a product or service – Assessment of the descriptive character of a sign – Criteria  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))  (see paragraphs 14, 16, 20, 21) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks consisting exclusively of signs or indications which may serve to designate the characteristics of a product or service – Word mark MARKT-PILOT  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(c))  (see paragraphs 17, 22-25, 28-30) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders each party to bear its own costs. |

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(
[1](#c-ECR_62023TJ0022_INF_EN_01-E0001)
) [OJ C 83, 6.3.2023](./../../../legal-content/EN/AUTO/?uri=OJ:C:2023:083:TOC).

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