Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Second Chamber) of 20 January 2021 –  
Palírna U Zeleného stromu v EUIPO – Bacardi (BLEND 42 VODKA)

(Case T‑830/19)

(EU trade mark – Opposition proceedings – Application for EU figurative mark BLEND 42 VODKA – Earlier EU word mark and international figurative mark 42 BELOW – Relative ground for refusal – Likelihood of confusion – Relevant public – Similarity of the goods and services – Similarity of the signs – Global assessment of the likelihood of confusion – Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001))

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 29, 30, 57-60, 65, 66, 68) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Assessment of the likelihood of confusion – Determination of the relevant public  (Council Regulation No 207/2009, Art. 8(1)(b))  (see para. 33) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Figurative mark BLEND 42 VODKA and word and figurative marks 42 BELOW  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 35, 38, 64, 92, 103) |

| 4. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity between the goods or services in question – Criteria for assessment  (Council Regulation No 207/2009, Art. 8(1)(b))  (see para. 36) |

| 5. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Criteria for assessment  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 40, 43-45, 86) |

Re:

Action brought against the decision of the Second Board of Appeal of EUIPO of 5 September 2019 (Case R 2532/2018-2), relating to opposition proceedings between Bacardi & Co. and Palírna U Zeléného stromu.

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Palírna U Zeleného stromu a.s. to pay the costs. |

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