Source: EURLEX
Language: en
Format: md

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| 30.8.2021 | EN | Official Journal of the European Union | C 349/36 |

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Judgment of the General Court of 14 July 2021 — Guerlain v EUIPO (Shape of an oblong, tapered and cylindrical lipstick)

(Case T-488/20) [(1)](#ntr1-C_2021349EN.01003601-E0001)

(EU trade mark - Application for registration of a three-dimensional EU trade mark - Shape of an oblong, tapered and cylindrical lipstick - Absolute ground for refusal - Distinctive character - Article 7(1)(b) of Regulation (EU) 2017/1001)

(2021/C 349/50)

Language of the case: French

Parties

Applicant: Guerlain (Paris, France) (represented by: T. de Haan, lawyer)

Defendant: European Union Intellectual Property Office (represented by: S. Pétrequin, A. Folliard-Monguiral and V. Ruzek, acting as Agents)

Re:

Action brought against the decision of the First Board of Appeal of EUIPO of 2 June 2020 (Case R 2292/2019-1), relating to an application for registration of a three-dimensional sign consisting in the shape of an oblong, tapered and cylindrical lipstick as an EU trade mark.

Operative part of the judgment

The Court:

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| 1. | Annuls the decision of the First Board of Appeal of the European Union Intellectual Property Office (EUIPO) of 2 June 2020 (Case R 2292/2019-1); |

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| 2. | Orders EUIPO to pay the costs, including the costs necessarily incurred by Guerlain for the purposes of the proceedings before the Board of Appeal of EUIPO. |

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