Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Fifth Chamber) of 6 July 2022 –  
ALO jewelry CZ v EUIPO – Cartier International (ALOve)

(Case T‑288/21) (
[1](#t-ECR_62021TJ0288_INF_EN_01-E0001)
)

(EU trade mark – Opposition proceedings – Application for the EU figurative mark ALOve – Earlier international figurative mark LOVe – Relative ground for refusal – Taking unfair advantage of the distinctive character or repute of the earlier mark – Article 8(5) of Regulation (EC) No 207/2009 (now Article 8(5) of Regulation (EU) 2017/1001))

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark enjoying a reputation – Protection of well-known earlier mark extended to dissimilar goods or services – Conditions – Link between the marks – Criteria for assessment  (Council Regulation No 207/2009, Art. 8(5))  (see paras 16, 17, 39, 40, 67) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark enjoying a reputation – Protection of well-known earlier mark extended to dissimilar goods or services – Conditions – Taking unfair advantage of the distinctive character or repute of the earlier mark – Criteria for assessment  (Council Regulation No 207/2009, Art. 8(5))  (see paras 18, 74-76) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark enjoying a reputation – Protection of well-known earlier mark extended to dissimilar goods or services – Aim  (Council Regulation No 207/2009, Art. 8(5))  (see para. 22) |

| 4. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark enjoying a reputation – Protection of well-known earlier mark extended to dissimilar goods or services – Conditions – Reputation of the mark in the Member State or the EU – Concept – Criteria for assessment  (Council Regulation No 207/2009, Art. 8(5))  (see paras 23-25) |

| 5. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark enjoying a reputation – Protection of well-known earlier mark extended to dissimilar goods or services – Conditions – Reputation of the mark in the Member State or the EU – Use of a trade mark as part of another trade mark and reputation  (Council Regulation No 207/2009, Art. 8(5))  (see para. 28) |

| 6. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark enjoying a reputation – Protection of well-known earlier mark extended to dissimilar goods or services – Conditions – Reputation of the mark in the Member State or the EU – Evidence in support of the reputation – Previous EUIPO decisions finding that that mark has a reputation  (Council Regulation No 207/2009, Art. 8(5))  (see paras 31, 32) |

| 7. | EU trade mark – Decisions of EUIPO – Principle of equal treatment – Principle of sound administration – EUIPO’s previous decision-making practice – Principle of legality  (see para. 33) |

| 8. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark enjoying a reputation – Protection of well-known earlier mark extended to dissimilar goods or services – Conditions – Similarity of the marks concerned – Criteria for assessment – Composite mark – Determination of the dominant element or elements  (Council Regulation No 207/2009, Art. 8(5))  (see paras 41, 44, 45, 49, 53, 69) |

| 9. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark enjoying a reputation – Protection of well-known earlier mark extended to dissimilar goods or services – Aim  (Council Regulation No 207/2009, Art. 8(5))  (see paras 55, 59, 63, 72, 82) |

| 10. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark enjoying a reputation – Protection of well-known earlier mark extended to dissimilar goods or services – Proof to be adduced by proprietor – Future, non-hypothetical risk of unfair advantage or detriment  (Council Regulation No 207/2009, Art. 8(5))  (see para. 77) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders ALO jewelry CZ s. r. o. to pay the costs. |

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(
[1](#c-ECR_62021TJ0288_INF_EN_01-E0001)
) [OJ C 278, 12.7.2021.](./../../../legal-content/EN/AUTO/?uri=OJ:C:2021:278:TOC)

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