Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Third Chamber) of 10 March 2021 –  
Golvabia Innovation v EUIPO (MaxWear)

(Case T‑99/20)

(EU trade mark – Application for EU word mark MaxWear – Absolute ground for refusal – No distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Concept – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 22-25, 28) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Mark devoid of distinctive character – Word mark MaxWear  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 30-33) |

Re:

Action brought against the decision of the First Board of Appeal of EUIPO of 19 December 2019 (Case R 888/2019-1) concerning an application for registration of the word sign MaxWear as an EU trade mark.

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Golvabia Innovation AB to pay the costs. |

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