Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Single Judge) of 24 January 2019 –  
Multifit v EUIPO (TAKE CARE)

(Case T‑181/18)

(EU trade mark — Application for the EU figurative mark TAKE CARE — Absolute ground for refusal — No distinctive character — Article 7(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Meaning — Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 14, 15) |

| 2. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Composite mark — Taking into account the overall perception of the mark by the relevant public  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 16, 17) |

| 3. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Figurative mark TAKE CARE  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 20, 23-28, 31) |

| 4. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Marks constituted of advertising slogans — Distinctive character — Application of specific criteria for assessment — Not permissible  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see para. 21) |

| 5. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Marks constituted of advertising slogans — Slogan carrying an objective message  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see para. 22) |

Re:

Action brought against the decision of the Fifth Board of Appeal of EUIPO of 4 January 2018 (Case R 845/2017-5), relating to the application for registration of the figurative sign TAKE CARE as an EU trade mark.

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Multifit Tiernahrungs GmbH to pay the costs. |

[Top](#document1)