Source: EURLEX
Language: en
Format: md

Judgment of the General Court (First Chamber) of 21 December 2022 –  
European Lotto and Betting v EUIPO – Tipp24 Services (Cash4Life)

(Case T‑554/21) (
[1](#t-ECR_62021TJ0554_INF_EN_01-E0001)
)

(EU trade mark – Invalidity proceedings – EU word mark Cash4Life – Absolute ground for invalidity – Descriptive character – Article 7(1)(c) of Regulation (EC) No 207/2009 (now Article 7(1)(c) of Regulation (EU) 2017/1001))

| 1. | EU trade mark – Surrender, revocation and invalidity – Absolute grounds for invalidity – Marks consisting exclusively of signs or indications which may serve to designate the characteristics of a product or service – Aim – Need to preserve availability  (Council Regulation No 207/2009, Arts 7(1)(c) and 52(1)(a))  (see paragraph 18) |

| 2. | EU trade mark – Surrender, revocation and invalidity – Absolute grounds for invalidity – Marks consisting exclusively of signs or indications which may serve to designate the characteristics of a product or service – Concept – Mark consisting of a word or neologism produced by a combination of elements  (Council Regulation No 207/2009, Arts 7(1)(c) and 52(1)(a))  (see paragraphs 19-23) |

| 3. | EU trade mark – Surrender, revocation and invalidity – Absolute grounds for invalidity – Marks consisting exclusively of signs or indications which may serve to designate the characteristics of a product or service – Assessment of the descriptive character of a sign – Criteria  (Council Regulation No 207/2009, Arts 7(1)(c) and 52(1)(a))  (see paragraph 24) |

| 4. | EU trade mark – Surrender, revocation and invalidity – Absolute grounds for invalidity – Marks consisting exclusively of signs or indications which may serve to designate the characteristics of a product or service – Word mark Cash4Life  (Council Regulation No 207/2009, Arts 7(1)(c) and 52(1)(a))  (see paragraphs 26, 27, 32, 35, 38-43) |

| 5. | EU trade mark – Surrender, revocation and invalidity – Absolute grounds for invalidity – Marks consisting exclusively of signs or indications which may serve to designate the characteristics of a product or service – Concept of characteristic  (Council Regulation No 207/2009, Arts 7(1)(c) and 52(1)(a))  (see paragraph 41) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders European Lotto and Betting Ltd to pay the costs. |

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(
[1](#c-ECR_62021TJ0554_INF_EN_01-E0001)
) [OJ C 502, 13.12.2021.](./../../../legal-content/EN/AUTO/?uri=OJ:C:2021:502:TOC)

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