Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Third Chamber) of 13 July 2022 –  
Purasac v EUIPO – Prollenium Medical Technologies (Rejeunesse)

(Case T‑543/21) (
[1](#t-ECR_62021TJ0543_INF_EN_01-E0001)
)

(EU trade mark – Opposition proceedings – Application for the EU figurative mark Rejeunesse – Earlier EU word mark REVANESSE – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paras 16-18, 67) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity between the goods or services in question – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paras 22, 23) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Figurative mark Rejeunesse and word mark REVANESSE  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paras 30, 45, 57, 66, 72) |

| 4. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Criteria for assessment – Composite mark  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paras 31, 32, 42, 43, 54, 55) |

| 5. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Figurative marks – Phonetic comparison  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see para. 61) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Purasac Co. Ltd to pay the costs. |

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(
[1](#c-ECR_62021TJ0543_INF_EN_01-E0001)
) [OJ C 422, 18.10.2021.](./../../../legal-content/EN/AUTO/?uri=OJ:C:2021:422:TOC)

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