Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Ninth Chamber) of 10 October 2019 –  
McDreams Hotel v EUIPO — McDonald’s International Property (mc dreams hotels Träumen zum kleinen Preis!)

(Case T‑428/18)

(EU trade mark — Opposition proceedings — Application for EU figurative mark mc dreams hotels Träumen zum kleinen Preis! — Earlier EU word mark McDONALD’S — Article 8(5) of Regulation (EU) 2017/1001 — Family of marks — Taking unfair advantage of the distinctive character or repute of the earlier mark)

| 1. | EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark enjoying a reputation — Protection of well-known earlier mark extended to dissimilar goods or services — Conditions — Link between the marks — Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 8(5))  (see paras 24, 25, 29-31) |

| 2. | EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark enjoying a reputation — Protection of well-known earlier mark extended to dissimilar goods or services — Conditions — Similarity of the marks concerned — Degree of similarity required  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b) and (5))  (see para. 37) |

| 3. | EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark enjoying a reputation — Protection of well-known earlier mark extended to dissimilar goods or services — Figurative mark mc dreams hotels Träumen zum kleinen Preis! — Word mark McDONALD’S  (European Parliament and Council Regulation 2017/1001, Art. 8(5))  (see paras 54, 60, 62, 63, 82, 85) |

| 4. | EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark enjoying a reputation — Protection of well-known earlier mark extended to dissimilar goods or services — Condition — Link between the marks — Criteria for assessment — Existence of a family of earlier marks — Conditions  (European Parliament and Council Regulation 2017/1001, Art. 8(5))  (see paras 65-67) |

| 5. | EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark enjoying a reputation — Protection of well-known earlier mark extended to dissimilar goods or services — Conditions — Taking unfair advantage of the distinctive character or repute of the earlier mark — Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 8(5))  (see paras 88, 89) |

Re:

Action brought against the decision of the Second Board of Appeal of EUIPO of 18 April 2018 (Case R 972/2017-2), relating to opposition proceedings between McDonald’s International Property Co. and McDreams Hotel.

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders McDreams Hotel GmbH to bear its own costs and pay those of the European Union Intellectual Property Office (EUIPO) and the intervener. |

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