Source: EURLEX
Language: en
Format: md

Judgment of the General Court (First Chamber) of 15 March 2023 –  
Katjes Fassin v EUIPO (THE FUTURE IS PLANT-BASED)

(Case T‑133/22) (
[1](#t-ECR_62022TJ0133_INF_EN_01-E0001)
)

(EU trade mark – Application for EU word mark THE FUTURE IS PLANT-BASED – Mark consisting of an advertising slogan – Absolute ground for refusal – No distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Concept – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 12-14) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Marks consisting of advertising slogans – Distinctive character – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 15-17) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Word mark THE FUTURE IS PLANT-BASED  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 22, 23, 25, 32, 42) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Katjes Fassin GmbH & Co. KG to pay the costs. |

---

(
[1](#c-ECR_62022TJ0133_INF_EN_01-E0001)
) [OJ C 171, 25.4.2022](./../../../legal-content/EN/AUTO/?uri=OJ:C:2022:171:TOC).

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