Source: EURLEX
Language: en
Format: md

Judgment of the General Court (First Chamber) of 5 June 2019 — Biolatte v EUIPO (Biolatte)

(Case T‑229/18)

(EU trade mark — Application for EU word mark Biolatte — Absolute ground for refusal — Lack of distinctive character — Article 7(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark — Appeals procedure — Action before the EU judicature — Jurisdiction of the General Court — Direction issued to the Office — Not included  (European Parliament and Council Regulation 2017/1001, Art. 72(6))  (see para. 15) |

| 2. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of distinctive character — Word mark Biolatte  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 23-25, 33, 42-46, 48, 67, 74-76, 86, 100) |

| 3. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of distinctive character — Concept — Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see para. 30) |

| 4. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of distinctive character — Assessment of distinctive character — Criteria  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 31, 52) |

| 5. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of distinctive character — Exception — Distinctive character acquired through use — Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 7(3))  (see para. 93) |

Re

Action brought against the decision of the First Board of Appeal of EUIPO of 6 February 2018 (Case R 351/2017-1), relating to an application for registration of the word sign Biolatte as an EU trade mark.

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Biolatte Oy to pay the costs. |

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