Source: EURLEX
Language: en
Format: md

Judgment of the General Court (First Chamber) of 5 February 2025 –  
Quality First v EUIPO (MORE Nutrition)

(Case T‑219/24)

(EU trade mark – Application for the EU word mark MORE Nutrition – Absolute ground for refusal – No distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of any distinctive character – Concept of distinctiveness  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraph 13) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of any distinctive character – Assessment of distinctive character – Criteria  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 15, 18) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of any distinctive character – Marks consisting of advertising slogans – Distinctive character – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 16, 17) |

| 4. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of any distinctive character – Word mark MORE Nutrition  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 36, 38, 40-43) |

| 5. | EU trade mark – Decisions of EUIPO – Principle of equal treatment – Principle of sound administration – EUIPO’s previous decision-making practice – Principle of legality – Need for a stringent and full examination in each individual case  (European Parliament and Council Regulation 2017/1001)  (see paragraph 50) |

| 6. | EU trade mark – Decisions of EUIPO – Legality – Examination by the EU judicature – Criteria  (European Parliament and Council Regulation 2017/1001)  (see paragraph 51) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders each party to bear its own costs. |

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