Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Ninth Chamber) of 13 July 2022 –  
Rimini Street v EUIPO (WE DO SUPPORT)

(Case T‑634/21) (
[1](#t-ECR_62021TJ0634_INF_EN_01-E0001)
)

(EU trade mark – International registration designating the European Union – Word mark WE DO SUPPORT – Absolute ground for refusal – No distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Assessment of distinctive character – Criteria  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 18, 19) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Marks consisting of advertising slogans – Distinctive character – Application of specific criteria for assessment – Not permissible  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 20, 21, 24) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Marks consisting of advertising slogans – Slogan conveying an objective message  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraph 22) |

| 4. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Marks consisting of advertising slogans – Laudatory promotional formula  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 23, 42) |

| 5. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Word mark WE DO SUPPORT  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 26, 46, 50-55) |

| 6. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Trade mark made up of several elements – Possible for the competent authority to examine each of the elements making up the trade mark – Need to take account of the overall perception of the combination by the relevant public  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraph 31) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Rimini Street, Inc., to pay the costs. |

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(
[1](#c-ECR_62021TJ0634_INF_EN_01-E0001)
) [OJ C 502, 13.12.2021](./../../../legal-content/EN/AUTO/?uri=OJ:C:2021:502:TOC).

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