Source: EURLEX
Language: en
Format: md

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| European flag | Official Journal  of the European Union | EN  C series |

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|  | C/2025/4752 | 8.9.2025 |

Judgment of the General Court of 16 July 2025 – Iceland Foods v EUIPO – Íslandsstofa (Promote Iceland) and Others (ICELAND)

(Case T-105/23)
 [(1)](#ntr1-C_202504752EN.000101-E0001)

(EU trade mark - Invalidity proceedings - EU word mark ICELAND - Absolute grounds for invalidity - Descriptive character - Article 7(1)(c) of Regulation (EC) No 40/94 (now Article 7(1)(c) of Regulation (EU) 2017/1001))

(C/2025/4752)

Language of the case: English

Parties

Applicant: Iceland Foods Ltd (Deeside, United Kingdom) (represented by: G. Vos, lawyer)

Defendant: European Union Intellectual Property Office (represented by: V. Ruzek, acting as Agent)

Other parties to the proceedings before the Board of Appeal of EUIPO, interveners before the General Court: Íslandsstofa (Promote Iceland) (Reykjavik, Iceland), Iceland, SA – Business Iceland (Reykjavik) (represented by: A. von Mühlendahl and H. Hartwig, lawyers)

Intervener in support of the applicant: International Trademark Association (INTA) (New York, United States) (represented by: N. Parrotta, M. Perraki and A. Lubberger, lawyers)

Re:

By its action under Article 263 TFEU, the applicant seeks the annulment of the decision of the Grand Board of Appeal of the European Union Intellectual Property Office (EUIPO) of 15 December 2022 (Case R 1238/2019-G).

Operative part of the judgment

The Court:

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| 1. | Dismisses the action; |

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| 2. | Orders Iceland Foods Ltd to bear its own costs and to pay those incurred by the European Union Intellectual Property Office (EUIPO), Íslandsstofa (Promote Iceland), Iceland and SA – Business Iceland; |

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| 3. | Orders the International Trademark Association (INTA) to bear its own costs. |

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ELI: http://data.europa.eu/eli/C/2025/4752/oj

ISSN 1977-091X (electronic edition)

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