Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Second Chamber) of 2 March 2022 –  
Ubisoft Entertainment v EUIPO – Huawei Technologies (FOR HONOR)

(Case T‑171/21) (
[1](#t-ECR_62021TJ0171_INF_EN_01-E0001)
)

(EU trade mark – Opposition proceedings – Application for EU figurative mark FOR HONOR – Earlier EU word mark HONOR – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001))

| 1. | Judicial proceedings – Costs – Litigation concerning intellectual property rights – Recoverable costs – Costs necessarily incurred by the parties for the purposes of the proceedings before the Board of Appeal  (Rules of Procedure of the General Court, Art. 190(2))  (see para. 20) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 29, 30, 115) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Assessment of the likelihood of confusion – Determination of the relevant public – Attention level of the public  (Council Regulation No 207/2009, Art. 8(1)(b))  (see para. 34) |

| 4. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity between the goods or services in question – Criteria for assessment – Complementary nature of the goods or services  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 37, 38, 49, 50) |

| 5. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Figurative mark FOR HONOR and word mark HONOR  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 76, 109, 111, 116) |

| 6. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Criteria for assessment  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 77, 78, 91, 92, 96) |

| 7. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Assessment of the distinctive character of an element of which a trade mark is composed  (Council Regulation No 207/2009, Art. 8(1)(b))  (see para. 87) |

| 8. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Criteria for assessment – Composite mark – Determination of the dominant element or elements  (Council Regulation No 207/2009, Art. 8(1)(b))  (see para. 88) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Ubisoft Entertainment to pay the costs. |

---

(
[1](#c-ECR_62021TJ0171_INF_EN_01-E0001)
) [OJ C 228, 14.6.2021](./../../../legal-content/EN/AUTO/?uri=OJ:C:2021:228:TOC).

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