Source: EURLEX
Language: en
Format: md

Judgment of the General Court (First Chamber) of 20 November 2024 –  
MPM Quality v EUIPO – Elton hodinářská (PRIM)

(Case T‑333/23)

(EU trade mark – Opposition proceedings – Application for the EU figurative mark PRIM)

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paragraphs 27, 28, 77) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Refusal to register where there is a relative ground for refusal, even if limited to part of the Union  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paragraph 29) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Assessment of the likelihood of confusion – Determination of the relevant public – Level of attention of the public  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paragraph 31) |

| 4. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Similarity between the goods or services in question – Criteria for assessment  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paragraph 35) |

| 5. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Figurative marks PRIM and MANUFACTURE PRIM 1949  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 40-42, 44-46, 57, 65, 71, 78) |

| 6. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Similarity between the marks concerned – Criteria for assessment – Composite mark  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paragraphs 51, 52, 64) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders MPM-QUALITY v.o.s. to pay the costs. |

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