Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Seventh Chamber) of 24 September 2019 –  
Daimler v EUIPO (ROAD EFFICIENCY)

(Case T‑749/18)

(EU trade mark — Application for EU word mark ROAD EFFICIENCY — Absolute ground for refusal — No distinctive character — Article 7(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of distinctive character — Meaning — Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 12-14) |

| 2. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of distinctive character — Marks consisting of advertising slogans — Slogan with a fantasy character  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see para. 15) |

| 3. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of distinctive character — Marks consisting of advertising slogans — Laudatory promotional formula  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 16, 34) |

| 4. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of distinctive character — Word mark ROAD EFFICIENCY  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 26, 32, 33, 39, 40, 43, 47) |

Re:

Action brought against the decision of the Fifth Board of Appeal of EUIPO of 23 October 2018 (Case R 2701/2017-5), concerning an application for registration of the word sign ROAD EFFICIENCY as an EU trade mark.

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Daimler AG to pay the costs. |

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