Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Sixth Chamber) of 26 October 2017 – Erdinger Weißbräu Werner Brombach v EUIPO (Shape of a large glass)

(Case T-857/16)

(European Union trade mark — International registration designating the European Union — Three-dimensional mark — Shape of a large glass — Absolute ground for refusal — Lack of distinctive nature — Article 7(1)(b) of Regulation (EC) No 2017/2009 (now Article 7(1)(b) of Regulation (EU) 2017/1001))

| 1. | EU trade mark–Definition and acquisition of the EU trade mark–Absolute grounds for refusal–Marks devoid of any distinctive character–Three-dimensional mark constituted by the shape of the product–Distinctive character–Criteria for assessment  (Council Regulation No 207/2009, Art. 7(1)(b))  (see paras 18-21) |

| 2. | EU trade mark–Definition and acquisition of the EU trade mark–Absolute grounds for refusal–Marks devoid of any distinctive character–Three-dimensional trade marks consisting of the shape of the product itself–Distinctive character–Criteria for assessment–Shape at issue being a (variant) of the typical shapes of the type of goods concerned–Fact not sufficient to establish distinctiveness of the mark  (Council Regulation No 207/2009, Art. 7(1)(b))  (see paras 22-24) |

| 3. | EU trade mark–Definition and acquisition of the EU trade mark–Absolute grounds for refusal–Lack of distinctiveness–Trade mark made up of several elements–Possible for the competent authority to examine each of the elements making up the trade mark–Need to take account of the overall perception of the combination by the relevant public  (Council Regulation No 207/2009, Art. 7(1)(b))  (see para 25) |

Re:

ACTION brought against the decision of the Second Board of Appeal of EUIPO of 20 September 2016 (Case R 659/2016-2) concerning the international registration designating the European Union of the three-dimensional mark constituted by the shape of a large glass.

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Erdinger Weißbräu Werner Brombach GmbH & Co. KG to pay the costs. |

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