Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Sixth Chamber) of 27 November 2024 –  
Vino Vintana v EUIPO –  
Torrevento (SINCE 1974 PRIMITIVO DI MANDURIA)

(Case T‑276/24)

(EU trade mark – Invalidity proceedings – EU figurative mark SINCE 1974 PRIMITIVO DI MANDURIA DENOMINAZIONE DI ORIGINE CONTROLLATA Una antica tradizione familiare – Absolute ground for invalidity – Lack of distinctive character – Article 52(1)(a) and Article 7(1)(b) of Regulation (EC) No 207/2009 (now Article 59(1)(a) and Article 7(1)(b) of Regulation (EU) 2017/1001))

| 1. | EU trade mark – Surrender, revocation and invalidity – Absolute grounds for invalidity – Marks devoid of any distinctive character – Concept of distinctiveness  (Council Regulation No 207/2009, Arts 7(1)(b) and 52(1)(a))  (see paragraph 15) |

| 2. | EU trade mark – Surrender, revocation and invalidity – Absolute grounds for invalidity – Marks devoid of any distinctive character – Assessment of distinctive character – Criteria  (Council Regulation No 207/2009, Arts 7(1)(b) and 52(1)(a))  (see paragraph 16) |

| 3. | EU trade mark – Surrender, revocation and invalidity – Absolute grounds for invalidity – Marks devoid of any distinctive character – Trade mark made up of several elements – Possible for the competent authority to examine each of the elements making up the trade mark – Need to take account of the overall perception of the combination by the relevant public  (Council Regulation No 207/2009, Arts 7(1)(b) and 52(1)(a))  (see paragraph 21) |

| 4. | EU trade mark – Surrender, revocation and invalidity – Absolute grounds for invalidity – Marks devoid of any distinctive character – Marks consisting of advertising slogans – Distinctive character – Criteria for assessment  (Council Regulation No 207/2009, Arts 7(1)(b) and 52(1)(a))  (see paragraphs 22-24, 51) |

| 5. | EU trade mark – Surrender, revocation and invalidity – Absolute grounds for invalidity – Marks devoid of any distinctive character – Figurative mark SINCE 1974 PRIMITIVO DI MANDURIA DENOMINAZIONE DI ORIGINE CONTROLLATA Una antica tradizione familiare  (Council Regulation No 207/2009, Arts 7(1)(b) and 52(1)(a))  (see paragraphs 33, 34, 43, 46, 52, 53) |

| 6. | EU trade mark – Surrender, revocation and invalidity – Absolute grounds for invalidity – Marks devoid of any distinctive character – Sign composed of a basic geometric figure  (Council Regulation No 207/2009, Arts 7(1)(b) and 52(1)(a))  (see paragraph 42) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders each party to bear its own costs. |

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