Source: EURLEX
Language: en
Format: md

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| European flag | Official Journal  of the European Union | EN  C series |

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|  | C/2025/4458 | 18.8.2025 |

Judgment of the General Court of 2 July 2025 – Villafrut v EUIPO – Venture Fruit Global (JOLi)

(Case T-473/24)
 [(1)](#ntr1-C_202504458EN.000101-E0001)

(EU trade mark - Opposition proceedings - Application for EU figurative mark JOLi - Earlier national word mark JOLIFE - Relative ground for refusal - No likelihood of confusion - Article 8(1)(b) of Regulation (EU) 2017/1001)

(C/2025/4458)

Language of the case: English

Parties

Applicant: Villafrut Srl (Oppeano, Italy) (represented by: A. Rizzoli, lawyer)

Defendant: European Union Intellectual Property Office (represented by: C. Bovar and D. Stoyanova-Valchanova, acting as Agents)

Other party to the proceedings before the Board of Appeal of EUIPO: Venture Fruit Global Ltd (Auckland, New Zealand)

Re:

By its action under Article 263 TFEU, the applicant seeks annulment and alteration of the decision of the Fifth Board of Appeal of the European Union Intellectual Property Office (EUIPO) of 23 July 2024 (Case R 2468/2023-5).

Operative part of the judgment

The Court:

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| 1. | Dismisses the action; |

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| 2. | Orders Villafrut Srl and the European Union Intellectual Property Office (EUIPO) each to bear their own costs. |

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ELI: http://data.europa.eu/eli/C/2025/4458/oj

ISSN 1977-091X (electronic edition)

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