Source: EURLEX
Language: en
Format: md

Judgment of the General Court (First Chamber) of 7 February 2024 –  
Beauty Biosciences v EUIPO – Société de Recherche Cosmétique (BEAUTYBIO SCIENCE)

(Case T‑81/23) (
[1](#t-ECR_62023TJ0081_INF_EN_01-E0001)
)

(EU trade mark – Invalidity proceedings – EU figurative mark BEAUTYBIO SCIENCE – Absolute grounds for invalidity – Descriptiveness – Article 7(1)(c) of Regulation (EC) No 207/2009 (now Article 7(1)(c) of Regulation (EU) 2017/1001) – No distinctive character – Article 7(1)(b) of Regulation No 207/2009 (now Article 7(1)(b) of Regulation 2017/1001))

| 1. | EU trade mark – Procedural provisions – Examination of the facts of EUIPO’s own motion – Invalidity proceedings concerning absolute grounds for refusal – Examination restricted to the facts, evidence and arguments provided – Well-known facts taken into account  (Council Regulation No 207/2009, Arts 7(1), 52, 55 and 76(1))  (see paragraphs 18-22) |

| 2. | EU trade mark – Surrender, revocation and invalidity – Absolute grounds for invalidity – Marks consisting exclusively of signs or indications which may serve to designate the characteristics of a product or service – Figurative mark BEAUTYBIO SCIENCE  (Council Regulation No 207/2009, Arts 7(1)(c) and 52(1)(a))  (see paragraphs 26, 42-44, 46-48) |

| 3. | EU trade mark – Surrender, revocation and invalidity – Absolute grounds for invalidity – Marks consisting exclusively of signs or indications which may serve to designate the characteristics of a product or service – Assessment of the descriptive character of a sign – Criteria  (Council Regulation No 207/2009, Arts 7(1)(c) and 52(1)(a))  (see paragraphs 32-35, 39) |

| 4. | EU trade mark – Surrender, revocation and invalidity – Absolute grounds for invalidity – Marks consisting exclusively of signs or indications which may serve to designate the characteristics of a product or service – Concept of characteristic  (Council Regulation No 207/2009, Arts 7(1)(c) and 52(1)(a))  (see paragraphs 36, 37) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Beauty Biosciences LLC to bear its own costs and to pay those incurred by the Société de Recherche Cosmétique SARL during the proceedings before the Court; |

| 3. | Orders the European Union Intellectual Property Office (EUIPO) to bear its own costs. |

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(
[1](#c-ECR_62023TJ0081_INF_EN_01-E0001)
) [OJ C 127, 11.4.2023](./../../../legal-content/EN/AUTO/?uri=OJ:C:2023:127:TOC).

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