Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Sixth Chamber) of 16 December 2020 –  
Gustopharma Consumer Health v EUIPO – Helixor Heilmittel (HELIX ELIXIR)

(Case T‑883/19)

(EU trade mark – Opposition proceedings – Application for the EU word mark HELIX ELIXIR – Earlier EU word mark HELIXOR – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001))

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 19, 20, 67) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Assessment of the likelihood of confusion – Determination of the relevant public – Attention level of the public – Medicinal products  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 22, 28-30, 32) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity between the goods or services in question – Criteria for assessment  (Council Regulation No 207/2009, Art. 8(1)(b))  (see para. 34) |

| 4. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Criteria for assessment – Composite mark – Assessment of the distinctive character of an element of which a trade mark is composed  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 44, 53) |

| 5. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Similarity of the marks concerned – Assessment of the distinctive character of an element of which a trade mark is composed  (Council Regulation No 207/2009, Art. 8(1)(b))  (see para. 45) |

| 6. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark – Word marks HELIX ELIXIR and HELIXOR  (Council Regulation No 207/2009, Art. 8(1)(b))  (see paras 52, 64, 71) |

Re:

Action brought against the decision of the First Board of Appeal of EUIPO of 23 October 2019 (Case R 100/2019-1) relating to opposition proceedings between Helixor Heilmittel and Gustopharma Consumer Health.

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Gustopharma Consumer Health, SL, to pay the costs. |

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