Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Tenth Chamber) of 13 May 2020 –  
Cognac Ferrand v EUIPO (Shape of braiding on a bottle)

(Case T‑172/19)

(EU trade mark — Application for a three-dimensional EU trade mark — Shape of braiding on a bottle — Absolute ground for refusal — No distinctive character — Article 7(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of distinctive character — Concept  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see para. 21) |

| 2. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of distinctive character — Assessment of distinctive character — Criteria  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 22, 23) |

| 3. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of distinctive character — Three-dimensional trade marks consisting of the shape of the product itself — Distinctive character — Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 24-27, 38-40, 52, 59) |

| 4. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of distinctive character — Three-dimensional trade mark consisting of the shape of braiding on a bottle  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 53, 55-58, 60, 61, 63) |

Re:

Action brought against the decision of the Second Board of Appeal of EUIPO of 7 January 2019 (Case R 1640/2018-2) relating to an application for registration of a three-dimensional sign constituted by the shape of braiding on a bottle as an EU trade mark.

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Cognac Ferrand to bear the costs. |

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