Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Seventh Chamber) of 31 January 2024 –  
Feed v EUIPO – The Feed.com (Feed.)

(Case T‑26/23) (
[1](#t-ECR_62023TJ0026_INF_EN_01-E0001)
)

(EU trade mark – Opposition proceedings – Application for the EU figurative mark Feed. – Earlier EU figurative mark The Feed. – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 17, 72, 78) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Similarity between the goods or services in question – Complementary nature of the goods or services  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 20, 25, 28, 30, 40) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Similarity between the marks concerned – Assessment of the distinctive character of an element of a trade mark  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 43, 44, 51) |

| 4. | EU trade mark – Definition and acquisition of the EU trade mark – Relative grounds for refusal – Opposition by the proprietor of an identical or similar earlier mark registered in respect of identical or similar goods or services – Likelihood of confusion with the earlier mark – Figurative marks Feed. and The Feed.  (European Parliament and Council Regulation 2017/1001, Art. 8(1)(b))  (see paragraphs 81-87) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Feed SA to pay the costs. |

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(
[1](#c-ECR_62023TJ0026_INF_EN_01-E0001)
) [OJ C 94, 13.3.2023](./../../../legal-content/EN/AUTO/?uri=OJ:C:2023:094:TOC).

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