Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Seventh Chamber) of 15 February 2023 –  
Rimini Street v EUIPO (OTHER COMPANIES DO SOFTWARE WE DO SUPPORT)

(Case T‑204/22) (
[1](#t-ECR_62022TJ0204_INF_EN_01-E0001)
)

(EU trade mark – International registration designating the European Union – Word mark OTHER COMPANIES DO SOFTWARE WE DO SUPPORT – Absolute ground for refusal – No distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001) EU trade mark – International registration designating the European Union – Word mark OTHER COMPANIES DO SOFTWARE WE DO SUPPORT – Absolute ground for refusal – No distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Meaning – Criteria for assessment  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 14, 15, 26) |

| 2. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Marks consisting of advertising slogans – Distinctive character – Application of specific criteria for assessment – Not permissible  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 16, 17, 20) |

| 3. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Marks consisting of advertising slogans – Slogan conveying an objective message  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraph 18) |

| 4. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Marks consisting of advertising slogans – Laudatory promotional formula  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraph 19) |

| 5. | EU trade mark – Definition and acquisition of the EU trade mark – Absolute grounds for refusal – Marks devoid of distinctive character – Word mark OTHER COMPANIES DO SOFTWARE WE DO SUPPORT  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paragraphs 27-29, 31-35, 45) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Rimini Street, Inc. to pay the costs. |

---

(
[1](#c-ECR_62022TJ0204_INF_EN_01-E0001)
) [OJ C 222, 7.6.2022](./../../../legal-content/EN/AUTO/?uri=OJ:C:2022:222:TOC).

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