Source: EURLEX
Language: en
Format: md

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# 52012SC0446

**COMMISSION STAFF WORKING DOCUMENT Digital Agenda for Europe - a good start and stakeholder feedback Accompanying the document COMMUNICATION FROM THE COMMISSION TO THE EUROPEAN PARLIAMENT, THE COUNCIL, THE EUROPEAN ECONOMIC AND SOCIAL COMMITTEE AND THE COMMITTEE OF THE REGIONS Digital Agenda for Europe - driving European growth digitally /\* SWD/2012/0446 final \*/**

  

Staff Working
Document– Digital Agenda for Europe: a good
start and stakeholder feedback

TABLE OF CONTENT

1..... Approach to
stakeholder engagement.......................................................... 3

1.1       Aims, operational
aspects and impact........................................................ 3

1.2       Use of Stakeholder
feedback: Digital Agenda Assembly and Mid-term review          4

2..... Feedback from the
online discussions.......................................................... 6

2.1       A European
Borderless Economy – the Digital  Single Market................ 6

2.1.1    eCommerce..................................................................................................... 6

2.1.2    Convergence................................................................................................... 8

2.1.3    Data............................................................................................................ 10

2.2       Public services............................................................................................. 11

2.3       Broadband.................................................................................................. 14

2.4       Cloud........................................................................................................... 16

2.5       Trust and Security...................................................................................... 17

2.6       Entrepreneurship and
ICT for Jobs and Skills.......................................... 21

2.6.1    Jobs & Skills................................................................................................. 21

2.6.2    Social Media............................................................................................... 24

2.7       Innovation and
Research............................................................................ 26

3..... Conclusions and
lessons learnt.................................................................... 29

1.      Approach
to stakeholder engagement
1.1       Aims, operational
aspects and impact

The Digital Agenda for Europe (DAE)[1], launched in 2010, is a key strand
of the Commission's EU2020 strategy[2] – its aim is to establish the
conditions for sustained digital growth in Europe.

The DAE foresaw the need for an annual conference with relevant
stakeholders to enable discussion of progress and challenges. The first Digital
Agenda Assembly (DAA2011) was held in Brussels in June 2011 and featured 24
workshops and two plenary sessions. The Digital Agenda Assembly 2012 (DAA2012),
also in Brussels, featured workshops in eight specific key priority areas and a
plenary session.

On 19 April 2012, the Commission launched a dedicated social media
platform to prepare the DAA2012 and to gather input for the review of the DAE[3]
[4].

This platform was the central hub of a broad approach for stakeholder
engagement around the DAA and DAE, which aimed to:

·
Reach out to and
engaging with stakeholders, including those not normally involved in EU policy;

·
Facilitate contact
and collaboration amongst stakeholders; and

·
Stimulate
discussions and summarise results to generate meaningful policy input.

The Commission also mobilised its social media accounts related to the
DAE[5]
and the consortium running the mentioned platform tracked and participated to
other relevant forums (1000 posts in third party forums).

The core of the platform were 10 discussion groups, corresponding to
the themes of the 8 DAA workshops and 2 additional groups, as well as a range
of functionalities: voting, open brainstorming, in-line commentable documents,
video recommendations and visualisation of the debates.

The platform was managed by a consortium[6],
including a team of specialised animators supporting the 10 discussion groups
in close collaboration with the relevant Commission staff responsible for the
topics discussed.

Participation was considerable, with more than 1,400 platform members,
making more than 2,000 contributions over the course of two months.
Participation in Twitter was also high, with over 30,000 tweets by 5,000 people
using the tag #DA12 and related thematic tags.

The online platform attracted participants from all EU Member States
and other countries, who belonged to various constituencies7.

1.2       Use of Stakeholder feedback: Digital Agenda Assembly and
Mid-term review

The results of the online discussions prepared and framed the
discussions in the 8 workshops and the plenary sessions and were reported at
the DAA 2012. 40 platform members, who made particularly valuable
contributions, as assessed by the votes of other members, were invited to the
DAA in Brussels, reinforcing the connection between the online and onsite
discussions.

80 of the 1,400 stakeholders that joined the online platform attended
the DAA. This indicates that the online and onsite activities complemented each
other. While the DAA2012 event attracted a higher proportion of
"traditional" stakeholders, the online discussions attracted many new
stakeholders.

The positions expressed online were often different from those
presented at the DAA. In particular, the online discussion had only a limited
involvement of more “established” players. Online participants tended to be
more active and vocal, more inclined to ask for disruptive interventions and
stronger openness (for instance on High-Speed Connection, Converged Media, Data
and Innovation). This calls for further reflection on the outcomes of different
stakeholders' engagement methods and the relevance of a multi-method approach.

This document reports and summarises the results of both the online
and onsite discussion, reflecting the issues most discussed and indicating
areas of consensus. These qualitative summaries constitute valuable feedback,
although by their very nature they are not statistically representative
considering that:

·
The approach was
bottom-up, open and qualitative, as opposed to a formal questionnaire approach
where all participants reply to a standard set of questions;

·
It focused on
gathering insightful evidence and recommendations rather than consensus;

·
In some cases online
and offline input differed substantially, because the of the different profiles
of the contributors, as previously indicated.

The stakeholder feedback summarised in this document has provided
valuable input to the DAE mid-term review, complementing other input gathered
by the Commission on DAE specific issues.

While some of the stakeholder comments reflected in this document may
not be statistically representative, they can be particularly insightful and at
times provocative. As such, they provide also useful input for future policy
proposals and implementation activities, as well as a valuable base for future
debates on specific areas.

This document is structured along the sections of the Digital Agenda
mid-term review document, and under each section referring to the relevant
thematic parts of the 10 discussion groups of the online platform. Each
thematic section includes:

·
Key issues emerging
from the debate;

·
Quotes;

·
Links to the
original discussion so that the reader can trace back the comments and have the
possibility of contacting the authors via the platform.

2.      Feedback
from the online discussions
2.1       A European Borderless
Economy – the Digital         Single Market
2.1.1   eCommerce

v
ECOMMERCE
BARRIERS:

How do small e-tailers (1) get discovered and trusted, especially
cross-border? How do e-tailers deal with the plethora of payment methods in Europe (2)? How can we make it easier to find online products (3)? How do we change VAT to
create a level playing field for merchants (4)? Contract law is inhibiting some
e-commerce sector (5). How do we ensure people with sight loss have access to
e-commerce (5)?

Trustmarks (see next challenge) are one way to address trust. Many
commercial online payment aggregators (MyBank, iDeal, Skrill, Adyen, Wirecard,
WorldPay, GlobalConnect, and many more) shift VAT shifting from provider to the
consumer's country of origin; this reduces the impact of the provider's
location (4). Find products online - support the use of semantic meta-data that
enable simpler (and automated) integration of e-commerce data (for example
OpenFoodFacts in France (3)).  Businesses, particularly SMEs must support the
proposed European Sales Law (to prevent contract law inhibiting ecommerce)
(5).

v
TRUST &
TRUSTMARKS

Create a stakeholder owned trust mark scheme for Europe to level the
playing field for small retailers and increase cross-border e-commerce (1).
Fraudulent websites contain the most “trustmarks” (2). Trustmarks should
indicate non-fraudulent sites, or show level of service (3) (4).

Many trustmark initiatives have been proposed to the EU (5).
Rationalisation needed – some countries have too many trustmarks (NL, for
example). Some doubt the ability of a trustmark to work (7). But trustmarks
have been shown to work in some EU countries (NL, BE). Most workshop participants
agree the EU has a role to define and police trustmarks (8). There is a need
for e-commerce sites to improve their trustability by – providing delivery
information, for instance (9).

v
MOBILE PAYMENTS –
NEED AND PRIVACY

Is there a need? Simple replacement of cards won’t work. Most
suggested schemes relay on selling user data – what about privacy (1)?
Smartphones are still not ubiquitous – need to work on regular phones too (2).

Decide level of policy intervention needed, if any; the workshop
participants indicated that new needed was needed in the short term.

v
MOBILE PAYMENTS -
METHODS

Important elements identified include: security (1); standards and
ubiquity; the possibility to communicate via Radio Frequency/camera/other or
via mobile internet (pre-registered). Important role of Telco's, banks,
providers, technology suppliers (GOOG, AAPL etc). Payment mechanism must work
across Europe (i.e. not just be credit card linked) (2) (3) (4).

To enable cashless low value payments, reduce payments infrastructure
cost rather than just moving it around the value chain. Many stakeholders
suggested schemes from banks, Telco's, technology companies, retailers. Several
stakeholders indicated that no new regulation is needed, but that the EU has a
role to incentivise innovation and help foster e/m payments in a non-regulatory
way.

Quotes

"Markets in general and Europe especially do NOT gain from this massive concentration of power with middlemen
brokers in infrastructure taking all the profits (related to travel aggregation
sites)."

"If you can shop online, you need
to be able to complain online."

"Mobile phone penetration globally
is now higher than electricity, clean water supply, and toothbrushes (3)."

Links

Barriers

(1)
http://daa.ec.europa.eu/content/e-commerce-and-open-data-0

(2)
http://daa.ec.europa.eu/content/different-payment-preferences-european-b2c-e-commerce

(3)   http://daa.ec.europa.eu/content/some-ideas-about-liability-search-engines

(4)   http://daa.ec.europa.eu/content/tax-harmonisation

(5)   http://daa.ec.europa.eu/content/e-commerce-eu-so-whats-issue

(6)   http://daa.ec.europa.eu/content/accessibility-ecommerce-and-epayments

(6) Workshop discussions

(7) Workshop discussion Allegro

Trust

(1)
http://daa.ec.europa.eu/content/cross-border-e-commerce-and-security-online-shopping

(2)
Workshop comment
EMOTA/IMRG

(3)
http://daa.ec.europa.eu/content/boosting-trust-e-commerce

(4)
http://daa.ec.europa.eu/content/trustmarks

(5)
Workshop comment Intrasoft

(6)
http://daa.ec.europa.eu/content/electronic-marketplace-app-store-android-market-amazon

http://daa.ec.europa.eu/content/e-commerce-eu-so-whats-issue

http://daa.ec.europa.eu/content/de-facto-trustmark-amazon-or-ebay-fair#comment-1752

(7)
Workshop comment
Thuiswinkel

(8)
Workshop comments
multiple sources

(9)
Workshop comment
European Consumer Centre

(10)
Workshop comment
E-commerce Contact Point Germany

Payment privacy

(1)
http://daa.ec.europa.eu/content/where-are-secure-empowered-payments

(2)
http://daa.ec.europa.eu/comment/329#comment-329

(3)
Workshop discussion
– Roy Vella

(4)
Workshop discussion
- European Payments Council

(5)
Workshop discussion
- Consult Hyperion

Payments methods

(1)
http://daa.ec.europa.eu/content/security-mobile-devices-applications-and-transactions

(2)
http://daa.ec.europa.eu/content/mobile-payments-and-wallets

(3)
http://daa.ec.europa.eu/content/low-value-payments-elephant-room-2012

(4)
http://daa.ec.europa.eu/content/rightful-role-nfc-mobile-services-and-how-get-there

(5)
Workshop discussion

(6)
Workshop discussion
Consult Hyperion

(7)
Workshop discussion
MassPay

2.1.2   Convergence

v
Develop a
sustainable EU copyright framework

A solution should be identified that safeguards content producers
from the copyright point of view, without damaging consumers or strengthening
market oligopolies (1). This is to encourage smaller producers and, as a
result, create a more competitive market as a whole. This is key, as content is
increasingly becoming a strategic asset for telecommunication operators in the
broader sense (2) (3).

v
Contribute to
creating a stimulating business environment

This is both in economic and creativity terms (4). Tailor-made
public funding schemes, better networking opportunities between private
investors and producers, easier working conditions across Member States: these
are all fundamental preconditions to entrepreneurial growth and sustainability
(5).

v
Encourage files,
platforms and technology interoperability

This should limit lock-in strategies that contribute to create
monopolies/oligopolies and, on the other hand, should encourage market players
to compete on the quality of content (7). Interoperability (8) should also
increase users' possibility to preserve digital documents over time (6).

v
Make safety a
priority

This is seen as a key aspect, with reference to minors and their
exposure to content as well as to breach of privacy and users' control over
sensitive information. 'Digital safety' must be a priority, especially in
consideration of the rise of media convergence and with the increasing adoption
of cloud computing. This is felt as an important issue, not only important from
a users' perspective, but also from a business point of view (10): a safer and
more inclusive Internet helps create a faster developing, more flexible and
dynamic business environment.

Quotes

"If there was a clear and legal
pan-European framework to license digital content, the number of new
enterprises could blossom and this would be the biggest challenger to piracy.
The difficulty is in convincing the rights' owners to embrace the new
technological developments, and building a framework that works across multiple
territories."

"Legislation is not always the
Anathema to innovation. In fact properly applied it can spurn new markets to
reach unimaginable heights.

A framework that has a mission solely to
ensure that consumers (viewers) always have the power of choice is definitely
needed."

"Regulators are going to have to
facilitate self-regulation in the various industries concerned (CE
manufacturers, app developers, Opera, second screen entrepreneurs, etc.) rather
than try and write top-down laws and allow for the communities to clamp down on
those that seek to take advantage of the 'Wild West' of an industry that is now
unfurling."

Links

(1)
http://daa.ec.europa.eu/content/eu-copyright-policy

(2)
http://daa.ec.europa.eu/content/are-you-willing-pay

(3)
http://daa.ec.europa.eu/content/are-you-willing-pay

(4)
http://daa.ec.europa.eu/content/start-ups-and-competition

(5)
http://daa.ec.europa.eu/content/pan-european-services-netflix-should-exist-now

(6)
http://daa.ec.europa.eu/content/should-government-do-something-about-technology-fragmentation-0

(7)
http://daa.ec.europa.eu/content/should-government-do-something-about-technology-fragmentation-0

(8)
http://daa.ec.europa.eu/content/data-interoperability-and-lock-prevention

(9)
http://daa.ec.europa.eu/content/broadcast-regulations-and-connected-tv

(10)
http://daa.ec.europa.eu/content/security-objective-%E2%80%93-transaction-isolation

2.1.3               Data

v
From Open Data
publication to education and harmonisation

Open data leads to
economic activity and therefore increased tax-revenues. These revenues will be
far higher than the direct income the public bodies generate by selling their
data. The European Commission and Member States should provide a small amount
of funding to identify European Open Data success stories. (6). The Commission
should fund work to identify a relatively small set of Core Reference Data and
should then work with Member States to encourage its release under Open Data
licenses. Early examples suggest that national taxation systems will earn more
revenue from all the new data-powered businesses than national treasuries lost
through not charging for the data any more. (4), (9)

Investigate requirement
for a European Data License - there are lots of licenses used to describe what
people can and cannot do with data. (2). In order to create a European Data
Market we need to harmonize our data offering. First, we need to harmonise our
Open Data market.

There is a need to take
(open) data to the education systems, our children must understand the
importance of data handling, as must teachers, and that open data is a good
(and cheap) way to have and updated content. (1).

v
Invest in Big
Data while preserving the “Data Balance”

Big Data provides huge
opportunities for government (10) and business (11). We need to find the
"right place" between open data and privacy, between old business and
new business in the European data market. Also, we need to ensure that laws and
regulations don't inadvertently block the creation of new business models.
Those laws and regulations must also avoid unfairly sustaining outdated
business models. (7), (8)

v
Grasp the
richness of languages

There are a lot of
languages spoken across Europe. How do we take that diversity, and turn it from
stifling Europe-wide innovation to become an asset that strengthens our role in
the global market? Language technologies are ripe for delivering real and
lasting benefits. (5)

Quotes

"The open data policies are useful in
the context of a society that knows how to extract value from data. The
educational system must take a leading role."

"Most of the tools for data provision
and sharing are still difficult to use by people who do not have a high-ICT
profile, what keeps us still in a Web1.0-like context, with data providers
being the ones that publish data sources and making it difficult for others
with no data sources available but with willingness to collaborate in such
publication."

"Big data is often associated with
all the data on the internet but one of the major data producers is the medical
world with e.g. a kaleidoscope of imaging from X-rays, MRI's and other
scanners, genetics, pathology, sensors and research data. Over 30% of all data
stored on earth is medical data and it is growing rapidly."

Links

(1)
http://daa.ec.europa.eu/content/new-educational-content-data-society

(2)
http://daa.ec.europa.eu/content/single-opendata-license-all-eu-great-action-improve-our-open-data-sector

(3)
http://daa.ec.europa.eu/content/best-practices-open-data

(4)
http://daa.ec.europa.eu/content/common-datasets-government-or-country

(5)
http://daa.ec.europa.eu/content/cross-lingual-technologies-are-open-opportunity-eu

(6)
http://daa.ec.europa.eu/content/data-should-be-easy-provide-and-share-non-ict-skilled-citizens

(7)
http://daa.ec.europa.eu/content/big-data-and-big-privacy-debate

(8)
http://daa.ec.europa.eu/content/how-increase-trust-about-personal-data

(9)
http://daa.ec.europa.eu/content/open-data-topics-eu-wide-relevance

(10) http://daa.ec.europa.eu/content/big-data-open-data-and-ehealth-ecosystem

(11)
http://daa.ec.europa.eu/content/data-and-threefourfive-vs

2.2       Public services

v
Building EU
actions and local level capacity

Europe has
already developed many of the building blocks to start working on
operationalizing the next phase of digital public services development.
However, there are still some actions that need to be taken up at a European
level in order to ensure that the Digital Single Market does not fragment, and
the services delivered maintain sustainability. This includes: opening up data
in a coherent fashion, in ways that governments can see what they need to do in
order to ensure accessibility and inclusion (1). Furthermore, we need to
encourage bottom up innovations through enabling frameworks that engage with
the idea of co-creation: this works towards stimulating growth and uptake of
services, whilst legitimizing them at the same time.

In order to build up capacity across Europe, we need to encourage more
use of existing platforms such as epractice.eu and improve their innovativeness
in helping users engage with best practices and successful stories from various
countries and regions.

v
Encourage innovation
in the public sector through adoption of new processes

Innovations in other areas of society (broadband, open data, etc.)
should be taken on board in public services. These are necessary drivers for
digital public services too. Inclusion is a central issue: ‘digital by default’
should become the ‘new normal’ for public administrations, in order to ensure
that the necessary transformations take place (2). “Is there any reason for not
making eGovernment compulsory for those who have a broadband connection at
home?” (3). Another element of the discussion around innovation focuses on
non-economic values: the ‘social economy‘ is a central issue for public
authorities; we should recognise that values other than efficiency are
important also for public services; for example transparency (4). This should
also be integrated in new approaches to understanding public administrations
and their role in contemporary European society, which will need to be
understood through new research agendas.

v
Leverage cross-border
services and reinforce (sub-)national actions

With the development of various activities in the field of
cross-border services in the EU, several steps towards reducing the barriers
standing in the way of the Digital Single Market are unfolding. However, two
main challenges seem to remain:

a)
Citizens do not
appear to be aware of the benefits that such projects in the fields of
eJustice, healthcare, and so on can bring. We need to generate a few “launching
services” to help overcome hesitation (5), as well as showing the ‘business
case’ for this (6). In this instance, leadership from the part of the
Commission could help foster change at the EU level, which would then move into
other areas (7).

b)
Encourage national
authorities to share more common standards to ensure interoperability of data
across borders.(8) This should also facilitate the further leverage of
cross-border services and ensure take-up will be easier to carry out.
Furthermore, this should lead to more reuse of data, which is ‘key’ to democratic
public e-services (9).

Quotes

"I don't think we should reduce
co-creation to a government-controlled innovation in public service delivery.
Co-creation is also about citizens/NGOs/private companies taking the initiative
and proposing an effective solution and this way saying 'no' to the existing
one."

"Some changes should be made in our
eGovernment strategies, as a deeper multichannel strategy, a stronger
governance structure and a consolidation of infrastructures."

"Perhaps one high volume service should
be made available in every EU member state in a uniform and consistent manner,
to determine the volumes that would result."

Links

(1) http://daa.ec.europa.eu/comment/1561#comment-1561

(2) http://daa.ec.europa.eu/content/egovernment-winter-our-discontent#comments

(3) http://daa.ec.europa.eu/comment/1227#comment-1227

(4) http://daa.ec.europa.eu/content/suggestion-discussion-daa

(5) http://daa.ec.europa.eu/comment/1224#comment-1224

(6) http://daa.ec.europa.eu/comment/1101#comment-1101

(7) http://daa.ec.europa.eu/comment/1012#comment-1012

(8) http://daa.ec.europa.eu/content/magic-square-–-towards-“intergalactic-guide”-ict-standards#comments

(9) http://daa.ec.europa.eu/content/reuse-key-democratic-public-e-services

2.3       Broadband

v
Broadband in
rural areas

While cloud-based solutions increase the value of fast symmetric
connections, the situation in rural areas is not progressing fast enough and
current policy priority do not focus on the least reachable areas (3). Demand
can increase very fast and in ways that are difficult to predict. Copper does
not represent a future-proof solution – arguably not even a present-proof one
in many cases (1). Mobile technology has so far not proved a clear solution
(10).

Member States should drive their broadband plans prioritising less
covered areas, to stimulate competition and a level playing field to address
the last percentages of uncovered territory, where the traditional business
model fails. This should be pursued through alternative solutions to
subsidizing incumbents, such as bottom-up initiatives, truly open access
middle-mile or backhaul network, a revised topology of networks and increasing
the number of Local Internet Exchanges (9).

v
Cost reduction of
broadband rollout

Better coordination of civil works could help cutting costs
significantly but remains the exception rather than the rule: insufficient
joined-up thinking in government, insufficient clarity on the different
responsibilities for digging, ducts and maintenance, and better awareness by
policy-makers in civil works departments (4).

Some stakeholders suggest developing an EU framework for utilities,
simplifying the task of checking for existing services and for alternative
networks laying new infrastructure. Several best practices are ready to be
replicated, in Europe and abroad, such as Catalonia and Paris (5). Innovative
ideas should be explored to speed up building permits both for fixed and
mobile, such as: benchmarking of cities (Telenor) ; National Regulatory
Authority to play coordinating role in base station permits (Greece);
carrier-neutral providers (Ireland), separation of civil works from services ;
and adopt alternative funding methods such as new spectrum, crowd funding,
community shares and soft loans (4).

v
NGA investment

Stakeholders share doubts on the reachability of Digital Agenda
targets in relation to broadband. There is a lack of alignment of the interests
of stakeholders: investors, consumers, incumbents, local authorities. There is
a clear innovative vision for the future (common passive network) but it is not
clear how to create the incentives to get there (8).

There’s a need to clarify in EU broadband guidelines that public
investment in Next Generation Access networks should be exceptional and meant
to achieve a major, not just incremental, change, justifying where appropriate
special regulatory regimes (e.g. the Italian proposal to keep broadband
investment out of the "fiscal compact") (6), while fully maintaining
network openness (11).

v
Empowerment of
consumers

There is not sufficient clarity on the definition of fibre and
broadband services. Many large providers are still claiming important
investments on incremental upgrades such as VDSL2 deployed from street cabinets
(fibre to the node/FTTN). Consumers are confused by ambiguous marketing
strategies such as "up to" speeds.

Stakeholders underline the need to ensure transparent information for
consumers, creating a clear definition of level of service provided in each
area. Some recommend an EU agreement whereby Member States' tax and regulatory
regimes should encourage investment towards a future copper switch-off (7).

Quotes

“I'm always amazed at how public
policymakers neglect the economic benefits that high-speed connections offer.
Perhaps this is because they're harder to model or predict than the benefits of
traditional infrastructure (rail, airports, roads). But just because they're
harder to model doesn't mean they're smaller - on the contrary, the economic
possibilities of much higher speed connectivity are vast.”

Links

(1)
http://daa.ec.europa.eu/content/we-need-many-more-local-internet-exchanges

(2)
http://daa.ec.europa.eu/content/2020-vision

(3)
http://daa.ec.europa.eu/content/how-can-we-bring-high-speed-connections-rural-areas

(4)
http://daa.ec.europa.eu/content/special/crowdsourcing; DAA workshop morning session

(5)
http://daa.ec.europa.eu/content/cost-reduction-shared-infrastructure-savings; DAA workshop morning session

(6)
http://daa.ec.europa.eu/content/montis-proposal-keeping-investments-bb-and-eda-out-fiscal-compact-what-do-you-think

(7)
http://daa.ec.europa.eu/content/go-fibre-not-any-fibre

(8)
http://daa.ec.europa.eu/content/capexuser-what-are-actual-figures-hi-speed-broadband; DAA workshop afternoon session

(9)
http://daa.ec.europa.eu/content/we-need-many-more-local-internet-exchanges

(10)
http://daa.ec.europa.eu/content/mobile-bb-solution-m%C3%A1ximum-extensi%C3%B3n-hspeed

(11)
http://daa.ec.europa.eu/content/what-questions-remain-unanswered

2.4       Cloud

v
User Empowerment

Users should be able to make secure transactions in the cloud
environment (1). Citizens often find themselves confronted with the decision to
either give up on using an online service or accept all of the providers' terms
and conditions. Users should be always kept in control of their data and
confident on possibility to easily change provider and avoid vendor lock-in. 
Interoperability and portability rules are key elements to achieve this
objective (2).

v
Trustworthy,
clear and effective regulatory environment

An EU-wide cloud strategy should ensure that some key provisions are
respected in cloud offerings across Europe especially in the area of security,
access to data, law enforcement on accountability and responsibility of service
providers, contractual arrangements and privacy. An adequate balance of
security by technology and security by policy should be ensured to create a
trustworthy cloud environment (2). Users need to know which rules will apply on
their use of cloud services (3). Currently, it is server location defining
applicable law, so the “stored in EU” element is crucial in a short-middle time
perspective (4).

v
Single digital
market for cloud services

Cloud services are borderless by default. It is important that an
EU-wide strategy for cloud computing has a single market footprint and allow
truly EU-wide competition among cloud operators (5).

v
Ensure fast
access to data – Cheap broadband for all

To fully exploit the benefits of cloud computing the provision of
cheap and fast broadband connectivity is fundamental. Furthermore, considering
the penetration of mobile devices used to
access cloud-based services, roaming conditions and widespread mobile broadband
development are important enabling factors. Agreement on lower roaming tariffs
versus non-EU countries should also be considered (6).

v
Foster EU
leadership in cloud computing research and development

There are currently several initiatives going on in Europe to create
home grown solutions and Europe has the competences and business capacity to
lead in cloud technology development. Regardless of the physical location of
cloud services and the origin of their source code, EU cloud actors should stay
involved in all layers (from technology to
business and government) of the cloud development. Conversely, Europe-based
initiatives should actively invite participation from other world regions.
Furthermore, they should focus on keeping cloud technology open, rely on and
contribute to open standards (7).

v
Raise awareness
and information channels for SMEs on Cloud services

Although valuable guidance is available to SMEs on how to
identify and address possible cloud-related risks, awareness amongst SMEs is
still low.  Since SMEs are a key factor in European economy, increase awareness
of the Cloud and its potential for SMEs should be a priority. A Europe-wide
awareness and information campaign for SMEs on cloud should be envisaged (8).

v
Green Cloud

Stimulate green cloud by encouraging data centres to adopt
renewable sources and innovative solutions to cut energy impact for sustainable
and yet competitive cloud developments.

Quotes

“Not "made in Europe" but
"governed by our laws". [...)

"Cloud servers in third nations make
it possible for authorities in these nations to get legal and extra-legal
access and there are no sanctions against business/industrial espionage because
the laws of your jurisdiction do not apply. Certainly government services
cannot be outsourced to foreign jurisdictions."

Links

(1)
http://daa.ec.europa.eu/content/security-objective-%E2%80%93-transaction-isolation

(2)
http://daa.ec.europa.eu/content/lifting-barriers-use-cloud-computing-healthcare

(3)
http://daa.ec.europa.eu/content/cloud-storage-privacy-whats-really-stake

(4)
http://daa.ec.europa.eu/content/should-europe-build-its-own-cloud-factories

(5)
http://daa.ec.europa.eu/content/gartner-says-cloud-adoption-europe-will-trail-us-least-two-years

(6)
http://daa.ec.europa.eu/content/clouds-and-roaming

(7)
http://daa.ec.europa.eu/content/should-europe-build-its-own-cloud-technology-or-use-existing-developments

(8)
http://daa.ec.europa.eu/content/what-are-most-relevant-obstacles-cloud-adoption-smes

2.5       Trust and Security

v
Raise Security
Awareness

Raising security awareness amongst EU citizens, SME’s and organizations
is the first line of defence for security of information systems and networks.
A continuous effort in this direction should inform users of the importance of
their information assets, their exposure to security risks and potential
procedures, technologies and mechanisms they could utilise. In the long-term such
effort will also contribute to the development of an information security
culture by encouraging users and stakeholders to act responsibly (1) (2) (3) (11).

v
Address Emerging
Technologies’ Security and Privacy Issues

Emerging technologies, such as cloud computing, apart from
experiencing increasing growth and acceptance, also introduce new challenges in
terms of privacy, security and auditing. It is therefore imperative to review
and enhance the relevant legal and operative framework so as to not only
address these issues but also foresee any additional requirements that may
arise in the near future and establish a well-defined and solid environment (1)
(7) (4).

v
Promote Security
Standardisation

Having in mind the acceptance of already proposed standards (ISO
27001) or procedures from accredited institutes (ENISA, NIST), the EU should
not only promote further security standardisation through the adoption of
existing standards but also endeavour for the proposal and acceptance of newly
proposed ones and ensure their appliance and review. Through this, not only it
will be possible to ensure certain levels of security and trust but will also
create sets of guidelines for the implementation and introduction of secure
information systems, mechanisms and procedures (1) (6) (13).

v
Endorse
International Strategic and Operational Partnerships

Since the Internet as a supply chain is global in its nature and
today’s physical country borders cannot be easily enforced, the time has come
for global collaboration, both strategic and operational, especially with
cybersecurity and privacy converging.  Collaborations, beyond the EU and the US, that would impose common standards, procedures and policies for the protection of
information assets towards the preservation of cybersecurity (1) (5).

v
Empower citizens

We must move on from existing identification schemes, procedures and
policies to newly proposed ones that will ensure that users are able to control
their own data privacy settings. The proposed direction should be towards
built-in security, control distribution, parameterised and interoperable
identities so that users will be free to share throughout value chain as
linking control will remain on the demand side. Therefore they can choose who
to trust with specific liability and there won’t be a need to trust a specific
system or an organization (1) (8) (9) (10).

v
Stimulate
Investments towards a Secure and Trustworthy European ICT

European ICT security industry should be propelled to experience a
growth similar to worldwide ICT security market. This could be achieved by
promoting best practices and innovative ideas, clarifying allocation of
security responsibilities, increasing accountability, harmonizing EU security policies,
lowering market entry barriers and increasing awareness (1) (12).

Quotes

"Legislation shall protect users also
from harm caused by data they willingly contributed to the public domain."

"One of the problems with privacy on
the Internet is that people had a false sense of security".

"All kind of embedded systems are
being connected, and this will have a big impact. House appliances, cars,
trains, smart cities, health monitoring devices, etc. very soon. The potential
damage of someone controlling our washing machines, someone able of changing
our car direction, health damage, and so on is also worth mentioning."

Links

(1)
Digital Agenda
Assembly Security Workshop: http://ec.europa.eu/information\_society/events/cf/daa2012/item-display.cfm?id=8282

(2)
Raising Security
Awareness and Avoiding Misuse: http://daa.ec.europa.eu/content/raising-security-awareness-and-avoiding-misuse

(3)
SMEs Security
Awareness Level: http://daa.ec.europa.eu/content/smes-security-awareness-level

(4)
Trade-offs and
Security Challenges in the Cloud: http://daa.ec.europa.eu/content/trade-offs-and-security-challenges-cloud

(5)
From "Titan
Rain" and "Estonia 2007" to "Greece 2012" - The Case
of Hacktivism: http://daa.ec.europa.eu/content/titan-rain-and-estonia-2007-greece-2012-case-hacktivism

(6)
Data Privacy and
Security proposed EU regulations: http://daa.ec.europa.eu/content/data-privacy-and-security-proposed-eu-regualtions

(7)
Cloud-based Public
Administration: http://daa.ec.europa.eu/content/cloud-based-public-administration

(8)
Focus on change
instead of invention: http://daa.ec.europa.eu/content/focus-change-instead-invention

(9)
From Web 2.0 to
Citizen Empowerment: http://daa.ec.europa.eu/content/web-20-citizen-empowerment

(10)
The Security
Objective – Transaction Isolation: http://daa.ec.europa.eu/content/security-objective-%E2%80%93-transaction-isolation

(11)
Easy to use
mechanisms enabling awareness & privacy control: http://daa.ec.europa.eu/content/easy-use-mechanisms-enabling-awareness-privacy-control

(12)
How to Stimulate
Investments in Secure & Trustworthy ICT?: http://daa.ec.europa.eu/content/special/how-stimulate-investments-secure-trustworthy-ict

(13)
Wi-Fi
security issues and legal certainty: http://daa.ec.europa.eu/content/wi-fi-security-issues-and-legal-certainty

2.6       Entrepreneurship and ICT
for Jobs and Skills
2.6.1   Jobs & Skills

v
Accelerate
massive constant up-and re-skilling:

Life-long learning and the steady acquisition of new - ICT-related and
other- skills is closely associated with sustainable employability (1). This is
acute and urgent both for the unemployed and the business that face shortage of
skilled workforce. More specifically e-skills deficiencies have been proven to
cost billions to European economy (2).

Stakeholders suggest the use of disruptive innovation training &
learning schemes to facilitate massive uptake of e-skills. These can include:
open education (3), distance learning, apprenticeship, volunteering work,
teaching/helping, start-ups, informal learning, the formation of sustainable
communities of practice, creation and sharing of useful open educational
resources (4), flexible skills certification/accreditation methods. It is also
recommended to use existing cost-effective infrastructure such as public
libraries for training activities (5). More suggestions include the broad
adoption of flexible working methods including co-working, teleworking,
homeworking, the use of Corporate Social Responsibility to shift the balance of
power that exists between the corporate world and the individual (6) and the
development of virtual work and virtual factories (7).

In the same context, it was suggested at the DAA2012 workshop to
facilitate the development of skills for future leaders; humanistic managers
who are not only expert in technology and management techniques, but also have
the capacity to understand and deal with cross-disciplinary, moral and
inter-cultural issues.

v
Training initiatives
performance indicators

Learning and training actions are meaningful to the degree that they
lead to tangible employment. It was stressed the importance of introducing
reliable metrics such as job placement monitoring methods in training and
learning interventions to prove the quality and quantify the direct impact of
the action on employment (job finding/creation) (8).

v
Create Centres
for change and innovation

Stakeholders identified a variety of options and opportunities for
people to shape, restart or refocus their career. One proposed action was to
encourage the creation of working, meeting and learning places (e.g. Telecentres)
where citizens go in order to connect with other people, resources and
technology, learn, collaborate and develop ideas creating social, cultural or
economic value for the local or the wider community (9).

v
Skills mapping:
Monitor market needs and link them to training

Stakeholders highlighted the need to identify, monitor, analyse and
document efficiently current and future national/regional level sector skills (10)
and use them as input for dynamic new job profile descriptions (11) and
respective agile training programs. The implementation of this process based on
successful practices from different member states is a suggested task of the
European-wide multi-stakeholder alliance for ICT jobs.

Quotes

"Despite the high unemployment rate
in many developed economies, companies are struggling to fill manufacturing
jobs with the right talent. And emerging economies cannot fuel their growth
without more talent. Access to talent will become more important and more
competitive."

"Shouldn't the production system
(let's call like this, i.e. existing companies, employers) try to be more
jobs-friendly, then supporting (re)skilling rather than just expecting the
education system (public or private) to deliver the perfect employees?"

"Telecentres are no longer training
spaces for digital skills. Now, [...) telecentres are places where citizens go
in order to connect with other people, resources and technology and to develop
their idea creating social, cultural or economic value for the community."

"[Many] people have no clue what
their real skills are. They focus on 'formal' eSkills and miss out on
mentioning their qualifications in management, commercial and communication
skills. I.e. skills also needed to sell their own eSkills. I.e. could it be
that we might have more eSkills available than we assume?"

Links

(1)
http://daa.ec.europa.eu/content/youth-employment-crisis

(2)
http://daa.ec.europa.eu/content/digital-skills-deficiencies-cost-europe-billions

(3)
http://daa.ec.europa.eu/content/open-education-learning-e-skills-ecosystems

(4)
http://daa.ec.europa.eu/content/mass-creation-skills

(5)
http://daa.ec.europa.eu/content/public-libraries-employment

(6)
http://daa.ec.europa.eu/content/csr-corporate-social-responsibility-and-employment

(7)
http://daa.ec.europa.eu/content/more-manufactoring-general

(8)
http://daa.ec.europa.eu/content/policy-action-help-search-inspiring-initiatives-fit

(9)
http://daa.ec.europa.eu/content/telecentres-and-social-innovation-employability-and-innovation

(10) http://daa.ec.europa.eu/content/new-professional-profile-e-facilitator-ict-space

(11) http://daa.ec.europa.eu/content/iwa-italy-web-skills-profiles

2.6.2               Social Media

v
Need for an
‘innovation culture’ that makes use of social media in SMEs and start-ups to
enable a contribution towards growth and job creation.

Stimulating innovative start-ups and SMEs that use social media will
help contribute towards this fast-growing element of the economy. However, this
cannot simply be a matter of implementing social media technologies: education
is a central element of the puzzle (1). We need to encourage organizations in Europe to capitalize on their greatest asset: knowledge. For this, education in new (social
media) practices is central to the sustainability and success of the technology
and the processes it engenders in European businesses and public organizations.
Additionally, job creation can also emerge in the voluntary sector (2).

v
Finding ways to
increasing transparency regarding user data management

One of the major barriers to greater social media adoption appears to
be unwillingness to expose too much personal data online. Whilst clear rules on
protection might be difficult to achieve, transparency and thereby increased
awareness of what data is being published is important to increase further
uptake (3). In this respect, the ‘right to be forgotten’ will be a crucial
element of building trust in the ecosystem.

v
Enhance and
encourage more collaborative public services

The public sector needs to adapt to transformations in service
design, production, and delivery by taking on collaborative aspects into their
operations. “…A lot of government tasks can be performed (completely or in
part) by citizens or companies. That way government can become smaller and
hopefully more agile while at the same time stimulating groups, organizations,
and companies to come up with innovative solutions to improve services” (4).

Opening up key public data is central to this process, and social
media can be a good channel to operationalize this. This should be part of a
broader reconsideration of the goals of organizations and the processes which
they use (5). Having “an organisational culture of openness and sharing is a
very important factor in putting together a successful social media strategy” (6).
If data is opened up and available for use in the context of social media, this
should stimulate growth and employment in the social media sector notably the
‘App Economy’ which has emerged as a thriving environment for innovative
micro-companies and SMEs to generate services and products (7). The health
sector could be one public service that can clearly benefit from such
developments (8).

Quotes

Transforming business with social media
will #FAIL, if they don't get the education.

Let's face it - solving the problems
facing Europe is beyond any small group of people, regardless of how
intelligent they may appear. Tackling this crisis will require a platform for
collective intelligence that harnesses the cognitive power of literally
millions, taking the best features of Facebook, Twitter, and Google Maps as a
decentralized civic architecture. Going beyond this crisis will require massive
crowd-sourced innovation in business, bottom-up decision-making in politics,
new ways of monitoring local ecologies, and most importantly - knitting this
all together into a new way of doing/being.

Social media has to move from just being a
social 'chatting' platform to being the way we communicate and collaborate: in
business, in politics, in administration, in everything.

Links

(1)
http://daa.ec.europa.eu/content/transforming-business-social-media-will-fail-if-they-dont-get-education#comments

(2)
http://daa.ec.europa.eu/content/transforming-business-social-media-will-fail-if-they-dont-get-education ; #da12social workshop DAA

(3)
http://daa.ec.europa.eu/content/platforms-collective-awareness-and-social-media" http://daa.ec.europa.eu/content/platforms-collective-awareness-and-social-media

(4)
http://daa.ec.europa.eu/content/21st-century-media-needs-21st-century-rule" http://daa.ec.europa.eu/content/21st-century-media-needs-21st-century-rule

(5)
http://daa.ec.europa.eu/comment/330#comment-330

(6)
http://daa.ec.europa.eu/comment/330#comment-330

(7)
http://daa.ec.europa.eu/content/successful-social-media-economy-four-keys-success" http://daa.ec.europa.eu/content/successful-social-media-economy-four-keys-success

(8)
http://daa.ec.europa.eu/comment/398#comment-398

(9)
#da12social workshop

(10)
#da12social workshop

2.7       Innovation and Research

v
Start-up Europe Partnership

According to stakeholders, start-ups fail to grow in Europe (1).
Venture Capital (VC) financing model is not common in continental Europe (2). As one of the stakeholders outlined, “in the last 5 years, the American
software industry received €14 billion more VC than the European, in 2010 it
was €312 million in EU-27 vs. €2.1 billion  in the USA”Carstenhttp://daa.ec.europa.eu/users/carsten-kestermannKestermann (3). There is a lack of entrepreneurial culture.
“There is a need for us in Europe to really change our attitude to risk and
reward if we are to capture the economic growth being driven by young
entrepreneurs” (4). The barriers seem to be cultural. Many target first a local
market, and then expect to be bought by a US company (5). There is still a lack
of EU policies to overcome national fragmentation.

Proposed solutions
about approaches
to raising money for
start-ups were discussed (6). Different examples of crowdsourcing funding
came up (e.g. Goteo) which soon evolved into the idea of launching an
EU start-up partnership (7), similar to Start-up America in the US, to support web entrepreneurs in Europe. According to stakeholders, the partnership should
provide the following services (8): organising events, creating how-to guides,
supporting the networking of existing accelerators and services, promoting to
investors, pitching competitions, demo events, arranging investor meetings,
creating an experienced entrepreneur network, with access to customers,
information on opportunities per country and industry, mentoring, address VC's
to create spill over effects (to match Governmental investment), programme
should not limit itself to small investments (get more growth capital to EU
playground).

v
Innovation
funding and Horizon 2020

How could EU research and innovation
funds engage the most innovative EU actors? (9). The perception is still that management of
EU fund is bureaucratic, time consuming and geared towards technical or
academic research rather than consumer or web start-ups. As some stakeholders
outlined, in a European R&D framework, the aim of the research performed
has to be crystal clear; either it is long-term basic research or it is
industrially-driven applied R&D. Academia has a leading role in the first
and industry in the latter (10).

The proposed solutions revolve around the possibility to introduce
more flexible funding mechanisms, the capacity to attract the “right” people,
the need for coherence between basic and applied research. Some stakeholders
propose to use much more inducement prizes to promote innovation and to simplify
access to funding. A good example was shared of an open funding model: the Arts
Council England (11)[7], where red tape is reduced to a
minimum (no deadline, no form, just free-form applications). Stakeholders
proposed also to implement an incremental approach: instead of funding big
projects, to fund small ones, and then re-invest in furthering those that look
promising. Ideally, this would replace a lot of ex-ante evaluation by
monitoring.

There is also a need to foster the use of output indicators on R&D
that are not yet available (12). Stakeholders share doubts on the protection of
results: while online discussions outlined that if R&D is publicly funded
it should be exploitable by all players on the European market, in the workshop
participants shared that if there is co-investment by private players results
should be protected. Finally, funding should be addressed to SMEs. When SME
represent 80% of the market they also need to get 80% of the EU research
funding (13). Stakeholders underlined that EU funded research should not go to
those players that do not invest in Europe.

v
Public-Private
Partnerships- Innovation Charter

Stakeholders underline the importance of keeping and fostering
manufacturing in Europe. This is a major challenge that industry needs to
address by establishing design and manufacturing facilities in Europe.

In order to better exploit research results in Europe stakeholders
propose to involve venture capital firms and entrepreneurs in the end of the
value chain. There is also a need to change universities culture to better
exploit research results: we shall promote engagement on the industry-side, but
also make efforts on the university side to motivate researchers (14).

v
Cluster Policy

Typically clusters are local, but what is the role of the EU? Should a
multitude of clusters be supported, or should investment be focused on selected
areas of excellence across country? The cooperation between different R&I actors
located in a region should be enhanced. Clusters need to maintain the focus on
genuine excellence, highly focused concentrated and selective. They need to be
locally embedded but competitive on the global market (15).

v
Entrepreneurial
Culture and Framework conditions to boost entrepreneurship

The framework conditions are not conducive to promote entrepreneurship
for start-ups in Europe. Some inspiring examples shared: UK, US or Israel. E.g. The UK Government has launched (16) in 2011 determined steps to unleash
enterprise and drive new business growth, linking tax, regulation, education
and innovation policy.

Stakeholders underline the need to promote an entrepreneurial culture in
the EU by: educating schoolchildren to become entrepreneurs; stimulating
entrepreneurial hot spots, or clusters for specific areas; and more simplified
intellectual property protection (17).

Quotes

"About UK policy: great set of
initiatives. Wish it had been there when we started. Much more important than
TechCity PR nonsense #da12innov".

"One of the things that struck me the
most is how the narrative is changing from ‘Austerity’ to ‘Growth’. There’s
real hunger to support European growth, in the form of new start-up's, funding,
improved education and skills, connectivity, and general policy changes that
would remove obstacles from the innovation process."

Links

(1)
http://daa.ec.europa.eu/comment/342#comment-342

(2)
http://daa.ec.europa.eu/comment/940#comment-940

(3)
http://daa.ec.europa.eu/comment/978#comment-978

(4)
http://daa.ec.europa.eu/content/changing-entrepreneurs-culture-europe

(5)
http://daa.ec.europa.eu/content/article-building-next-facebook-tough-task-europe-nyt

(6)
http://daa.ec.europa.eu/content/raising-money-start-ups-what-policy-support-us-rigth

(7)
http://daa.ec.europa.eu/content/do-we-need-european-public-private-partnership-support-eu-web-enterpreneurs-start-and-grow

(8)
http://daa.ec.europa.eu/content/what-do-you-think-european-partnership-web-enterpreneurs-should-consist

(9)
http://daa.ec.europa.eu/content/sparking-innovation-europe

(10)
http://daa.ec.europa.eu/comment/48#comment-48

(11)
http://daa.ec.europa.eu/content/special/comment-position-paper

(12)
http://daa.ec.europa.eu/content/are-eu-countries-doubling-their-investment-rd-ict

(13)
http://daa.ec.europa.eu/content/special/comment-position-paper

(14)
http://daa.ec.europa.eu/content/writing-together-digital-innovation-charter

(15)
http://daa.ec.europa.eu/content/ict-clusters-europe-what-should-be-done

(16)
http://daa.ec.europa.eu/content/interesting-uk-policy-starting-and-growing-business-what%C2%B4s-happening-elsewhere

(17)
http://daa.ec.europa.eu/content/changing-entrepreneurs-culture-europe

3.      Conclusions
and lessons learnt

Online engagement is not a novelty in European policy-making: For
several years the European Commission has organised consultation through the
Interactive Policy Making (IPM) 2.0 tool, which has been effective in
generating policy-relevant input; and the Commission is very active in social
media, which is effective for communicating but also stimulating out-of-the-box
thinking. The approach of the DAA is original insofar as it tries to combine
the targeted approach of IPM with the openness of social media, in particular
through:

-
Peer-to-peer:
allowing anyone to see what other people are saying and to pose questions ;
enabling distributed contributions by stakeholders;

-
Federated: two-way
integration of content with social media through "tags";

-
More open: publishing
early draft EC documents for comments; releasing all the content of the
discussion as open data; non-filtered discussion with direct participation of Commission
staff;

-
Qualitative:
focussing on quality of evidence (number of “interesting” votes) rather than
consensus (number of "like" votes).

While experimental in
nature, the outcome was satisfactory in terms of quality and quantity of
participation. The level of online engagement was effective in achieving the
goals of:

-
Reaching out to new stakeholders: more than 90%
of online participants did not attend the DAA. Online engagement proved
complementary, not redundant;

-
Facilitating peer to peer discussion:
participants provided comments, launched discussions, posed questions and even
new initiatives ;

-
Generating meaningful policy input: new ideas
and inspiring examples were proposed across all forums.

The key lessons learnt can
be grouped around 2 main points:

i.
Clear design

Online engagement requires
careful design. The policy context and goals should be clear from the outset,
and each workshop should have clear leadership. The language is particularly
important, as it needs to reach out and include non EU specialists.

The lack of a clear structure
from the outset of the discussion was perceived as a barrier to participation
and made it much more challenging to summarise the results. Too many
discussions were launched and this often increased the "noise" for
both stakeholders and the European Commission. While allowing for open
bottom-up discussion, there is a need to simplify the process, clarifying the
key questions and focusing the discussion around these questions; add new
“navigation” tools beyond the “what’s new and what’s hot”.

As the feedback received
is qualitative rather than quantitative, it is difficult to report on the
discussion in terms of “stakeholders think that”. Usage of the online input
should be considered as a collective intelligence effort, aimed at insight rather
than representativeness. As such, the value-added is often more on the evidence
and new ideas emerging, rather than on the opinion stated.

ii.
A long-term process

The online engagement was
effective but far from perfect. Opening up lead to a better debate, to new
ideas and brought new people to the debate. But learning and tweaking is
necessary from both the Commission and the stakeholder’s side. In particular,
the role of online engagement in the policy-making process should be clarified,
building on the experience of the present. The process should be well
documented to the Commission and to stakeholders, to ensure that participants
are clear about how their input has been used.

Established players were less
likely to participate because they have more traditional channels to influence
policy. Online input may have differed from the discussion in the workshops
because of the different participants.

The outcome of the online
engagement does not end here. As described in the introduction, engagement was
primarily designed to leverage insight and evidence, rather than stimulating representative
feedback. Accordingly, participants provided not simply opinions about
strategic policy priorities, but a rich set of inspiring examples of
initiatives that will contribute towards the implementation of the Digital
Agenda for Europe.

[1]               http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:52010DC0245R(01):EN:NOT

[2]               http://ec.europa.eu/europe2020/index\_en.htm

[3]               http://blogs.ec.europa.eu/neelie-kroes/daa-platform/

[4]               http://daa.ec.europa.eu/

[5]               #da12

[6]               The consortium is formed by P.A.U.
Education and Tech4i2, coordinated by David Osimo. Additionally there was a
team of 10 animators composed by: Annalisa de Luca (Converged Media), Chris
Conder (High-speed connections), Andrew Griffin (e-commerce), Elena Donnari
(Social Media), Marc Garriga (Data), Carmela M Asero (Cloud), Prokopios
Drogkaris (Security), Laia Pujol (Innovation&Entrepreneurship), Stylianos
Mystakidis (Jobs&Skills), Jamal Shahin (Public Services).

7              The
distribution of members by type of organisation is as follows: Academic: 11%;
Association/NGO: 13%; Business: 28%; European Institutions (non European
Commission): 2%; European Commission: 3%; Government: 12%; International
organisation: 3%; Private Citizen: 6%; unknown: 22%

[7] http://www.artscouncil.org.uk/funding/grants-arts/.

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