Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Seventh Chamber) of 7 February 2024 –  
Polaroid IP v EUIPO – Klimeck (Representation of a square placed inside a rectangle)

(Case T‑591/22) (
[1](#t-ECR_62022TJ0591_INF_EN_01-E0001)
)

(EU trade mark – Invalidity proceedings – EU figurative mark representing a square placed inside a rectangle – Absolute ground for invalidity – No distinctive character – Article 7(1)(b) of Regulation (EC) No 207/2009 (now Article 7(1)(b) of Regulation (EU) 2017/1001))

| 1. | EU trade mark – Surrender, revocation and invalidity – Absolute grounds for invalidity – Marks devoid of any distinctive character – Concept of distinctiveness  (Council Regulation No 207/2009, Arts 7(1)(b) and 52(1)(a))  (see paragraph 17) |

| 2. | EU trade mark – Surrender, revocation and invalidity – Absolute grounds for invalidity – Marks devoid of any distinctive character – Assessment of distinctive character – Criteria  (Council Regulation No 207/2009, Arts 7(1)(b) and 52(1)(a))  (see paragraphs 18, 19, 23, 49) |

| 3. | EU trade mark – Surrender, revocation and invalidity – Absolute grounds for invalidity – Marks devoid of any distinctive character – Sign composed of a basic geometric figure  (Council Regulation No 207/2009, Arts 7(1)(b) and 52(1)(a))  (see paragraphs 20-22) |

| 4. | EU trade mark – Surrender, revocation and invalidity – Absolute grounds for invalidity – Marks devoid of any distinctive character – Figurative mark representing a square placed inside a rectangle  (Council Regulation No 207/2009, Arts 7(1)(b) and 52(1)(a))  (see paragraphs 35, 38, 41-46, 54, 55, 59) |

| 5. | EU trade mark – Decisions of EUIPO – Legality – EUIPO’s previous decision-making practice  (European Parliament and Council Regulation 2017/1001)  (see paragraph 48) |

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Polaroid IP BV to pay the costs. |

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(
[1](#c-ECR_62022TJ0591_INF_EN_01-E0001)
) [OJ C 441, 21.11.2022](./../../../legal-content/EN/AUTO/?uri=OJ:C:2022:441:TOC).

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