Source: EURLEX
Language: en
Format: md

Judgment of the General Court (Fourth Chamber) of 9 April 2019 –  
Zitro IP v EUIPO (PICK & WIN MULTISLOT)

(Case T‑277/18)

(EU trade mark — Application for EU figurative mark PICK & WIN MULTISLOT — Absolute ground for refusal — Lack of distinctive character — Article 7(1)(b) of Regulation (EU) 2017/1001)

| 1. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Concept  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see para. 15) |

| 2. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Assessment of distinctive character — Criteria  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 16, 17, 36) |

| 3. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Marks constituted of advertising slogans — Distinctive character — Application of specific criteria for assessment — Not permissible  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see para. 18) |

| 4. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Marks constituted of advertising slogans — Flattering promotional formula  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see para. 19) |

| 5. | EU trade mark — Definition and acquisition of the EU trade mark — Absolute grounds for refusal — Marks devoid of any distinctive character — Figurative mark PICK & WIN MULTISLOT  (European Parliament and Council Regulation 2017/1001, Art. 7(1)(b))  (see paras 31, 32, 39-48, 55) |

Re:

Action brought against the decision of the Fourth Board of Appeal of EUIPO of 14 March 2018 (Case R 978/2017-4) relating to an application for registration of the figurative sign PICK & WIN MULTISLOT as an EU trade mark.

Operative part

The Court:

| 1. | Dismisses the action; |

| 2. | Orders Zitro IP Sàrl to pay the costs. |

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