Question: How many Ford Pintos were sold in 1971?

Ford Pinto



The Ford Pinto is a subcompact car that was manufactured and marketed by Ford Motor Company in North America, sold from the 1971 to the 1980 model years.  The smallest American Ford vehicle since 1907, the Pinto was the first subcompact vehicle produced by Ford in North America.
The Pinto was marketed in three body styles through its production: a two-door fastback sedan with a trunk, a three-door hatchback, and a two-door station wagon.  Mercury offered rebadged versions of the Pinto as the Mercury Bobcat from 1975 to 1980 (1974–1980 in Canada[4]). From 1974 to 1978, the Ford Mustang II shared a common platform with the Pinto/Bobcat, though with a different unibody and powertrain assortment.  For the 1981 model year, the Pinto was replaced by the Ford Escort, as Ford transitioned its product line towards front-wheel drive. Over 3 million Pintos were produced over its 10-year production run, with the Ford Pinto and Mercury Bobcat produced at Edison Assembly (Edison, New Jersey), St.Thomas Assembly (Southwold, Ontario), and San Jose Assembly (Milpitas, California).[5]
Since the 1970s, the safety reputation of the Pinto has been surrounded by controversy.  Its fuel-tank design attracted both media and government scrutiny after several deadly fires related to the tanks rupturing during rear-end collisions. A subsequent analysis of the overall safety of the Pinto suggested it was comparable to other 1970s subcompact cars.  The safety issues surrounding the Pinto and the subsequent response by Ford have been cited widely as a business ethics as well as tort reform case study.
Background

American automakers had first countered imports such as the Volkswagen Beetle with compact cars including the Ford Falcon, Chevrolet Corvair and Plymouth Valiant, although these cars featured six-cylinder engines and comprised a larger vehicle class. As the popularity of smaller Japanese imports from Toyota and Datsun increased throughout the 1960s, Ford North America responded by introducing the Cortina from Ford of Europe as a captive import. American automakers would soon introduce their own subcompacts.[6] These were led by the AMC Gremlin, which arrived six months before the Pinto, and the Chevrolet Vega, introduced the day before the Pinto.
Named for the pony,[7] the Pinto was introduced on September 11, 1970. The Pinto was a completely new platform, but utilized a powertrain from the European-specification Escort. Ford Chairman Henry Ford II himself purchased a 1971 Runabout (hatchback) to use as one of his personal cars.[8]
Product development

Initial planning for the Pinto began in the summer of 1967, was recommended by Ford's Product Planning Committee in December 1968, and was approved by Ford's Board of Directors in January 1969.[9] Ford President Lee Iacocca wanted a 1971 model that weighed under 2,000 pounds and that would be priced at less than $2,000. The Pinto product development, from conception through delivery, was completed in 25 months, when the automotive industry average was 43 months; the Pinto project was the shortest production planning schedule in automotive history up to that time. Some development processes usually conducted sequentially were conducted in parallel. Machine tooling overlapped with product development, which froze the basic design. Decisions which threatened the schedule were discouraged.[10][11][12] The attitude of Ford management was to develop the Pinto as quickly as possible.[13] Iacocca ordered a rush project to build the car, and the Pinto became known internally as "Lee's car."[14] The Pinto's bodywork was styled by Robert Eidschun.[1]
Offered with an inline-4 engine and bucket seats the Pinto's mechanical design was conventional, with unibody construction, a longitudinally mounted engine in front driving the rear wheels through either a manual or automatic transmission and live axle rear end. Suspension was by unequal-length control arms with front coil springs; the live rear axle was suspended on leaf springs. The rack and pinion steering had optional power assist, as did the brakes.[15]
Production history
On September 11, 1970, Ford introduced the Pinto under the tagline The Little Carefree Car.[16]
After structural design on alternate body styles encountered obstacles,[17] Ford offered the Pinto solely as a two-door sedan, with entry level models priced at $1850, undercutting GM's Chevrolet Vega and directly targeting imported models — which included such new competitors as the Mazda 1200 in 1971, the Subaru DL in 1972, and the Honda Civic in 1973.[18]
By January 1971, the Pinto had sold over 100,000 units[19] and 352,402 for the entire 1971 production run.  1974 saw the most Pintos produced in a single model year, with 544,209 units.[20]
1971–1973

The Ford Pinto went on sale on September 11, 1970 in one bodystyle, a fastback sedan with an enclosed trunk.  A hatchback became available on February 20, 1971, debuting at the Chicago Auto Show.[17] In 1971, the Pinto brochure came with a paper cutout Pinto that one could fold to make a 3D model.[2] Marketed as the Runabout, the hatchback went on sale five days later, priced at $2,062.[17] The hatch itself featured exposed chrome hinges for the liftgate and five decorative chrome strips, pneumatic struts to assist in opening the hatch, a rear window approximately as large as the sedan's, and a fold down seat — a feature which became simultaneously an option on the sedan. The hatchback model matched the sedan in all other dimensions and offered 38.1 cubic feet (1.08m3) of cargo space with its seat folded.[17] By 1972, Ford redesigned the hatch itself, with the glass portion of the hatch enlarged to almost the entire size of the hatch itself, ultimately to be supplemented for 1977–1980  with an optional rear hatch that was entirely glass.[21]
On October 30, 1970, less than two months after introduction, 26,000 Pintos were recalled to address a possible problem with the accelerator sticking on once engaged at more than halfway.[22][23][24] On March 29, 1971, Ford recalled 220,000 Pintos, all Pintos manufactured prior to March 19, 1971, to address a possible problem with fuel vapors in the engine air filter igniting by a backfire through the carburetor.[25][26][27]
On February 24, 1972,[17] the Pinto station wagon debuted with an overall length of 172.7in (4,390mm) and 60.5 cubic feet (1.71m3) of cargo volume.[17] The first 2-door Ford station wagon since the 1965 Falcon, the Pinto wagon was equipped with flip-open rear quarter windows.  Along with front disc brakes, the 2.0L engine was standard equipment. A Pinto Squire wagon featured faux wood side paneling similar to the full-size Country Squire.[28][29]
Also in February 1972, the Sprint Decor Group was made available for the Pinto for one model year only. The Sprint Decor Group included white exterior paint with blue accent paint and red pinstriping, a blacked out grille, color-keyed wheels with bright trim rings and hubcaps, white sidewall tires and color-keyed dual sport mirrors. The interior included red, white and blue cloth and vinyl bucket seats, full carpeting and a deluxe steering wheel. The Sprint Decor Group was offered simultaneously on the Maverick and Mustang.[30]
For the 1973 model year, the Pinto received more appearance options. There was a new Sport Accent Group offered in white exterior paint with a choice of two-tone orange or avacado accent paint, matching vinyl roof and a deluxe interior with woodtone trim. There was also a new Luxury Decor Group with bright exterior dress up mouldings, black bumper rub strips and deluxe interior with woodtone trim. New on the option list was slotted forged aluminum wheels.[31]
1974–1978

In 1974, to meet federal regulations, 5 mph bumpers were added to both the front and rear.  Unlike the majority of 1970s cars, the addition of larger bumpers to the Pinto would not necessitate major changes to the bodywork.  While the underpowered Kent engine was dropped, the optional OHC engine was expanded to 2.3L.  In various forms, this engine would go on to power a variety of Ford vehicles for 23 years.  In 1974, Mercury began selling a rebadged version of the Pinto called Bobcat as a Canada-only model. 544,209 units sold, 1974 would be the most popular model year for the Pinto.[20] Steel-belted tires, an Anti-theft alarm system, and metallic glow paint were optional.[32]
In 1975, in a move to better compete with the AMC Gremlin, Ford introduced the 2.8L V6; while far less powerful than the Gremlin, the V6 gave the Pinto a feature unavailable in the Chevrolet Vega.  Sales of the Mercury Bobcat were expanded to Lincoln-Mercury dealers in the United States; it was sold as a hatchback and wagon. [33]

As a minor styling update for 1976, the Pinto received the eggcrate grille and chrome headlamp bezels recycled from the Canada-only 1974 Mercury Bobcat. For one model year only, two new option packages were offered. One was the sporty new Stallion appearance package with black out trim and black two-tone accent paint offered in red, yellow, silver and white body colors. This option package was shared with the Mustang II and Maverick. The other new option package was the Runabout Squire which featured woodgrain vinyl bodysides like the Squire wagon. The interior received the optional Luxury Decor Group which featured new low back vinyl or plaid cloth bucket seats with matching door trim.[34]


For the 1977 model year, the Pinto received its first significant styling updates with slanted back urethane headlamp buckets, parking lamps  and grille. The taillamps were revised except for the wagons. Runabouts offered an optional all glass rear hatch for the first time. Pinto wagons were given a new option package. Dubbed the Pinto Cruising Wagon, it was the sedan delivery version of the Pinto styled to resemble a small conversion van, complete with round side panel "bubble windows" and a choice of optional vinyl graphics.[35]
Ford offered new sporty appearance packages similar to those found on the Chevrolet Vega and AMC Gremlin but were strictly cosmetic upgrades that added nothing to vehicle performance.[35]

In 1978, the Pinto was no longer the smallest Ford sold in the U.S., as the company introduced the Fiesta.  Nearly two feet shorter than the Pinto, the German-designed Fiesta was the first front-wheel drive car sold by Ford in the USA.[36]
1979–1980


For the 1979 model year, the Pinto saw its last significant styling update.  Shedding its original Maverick-like styling, the Pinto took on the look of the modern Fairmont with rectangular headlamps, inboard vertical parking lamps and a taller slanted back grille. Except for the wagons, the taillamps were revised. The interior received an update with a new rectangular instrument cluster and modified dash pad for vehicles without the  optional sports instrumentation. The variety of sports appearance packages was revised, some with new graphics.[37]
1980 marked the end of the Pinto's production run.  For 1980, the V6 engine was discontinued, leaving the 2.3L as the sole engine.[38][39]


Powertrain
Except for 1980, the Pinto was available with a choice of two engines. For the first five years of production, only four-cylinder inline engines were offered. Ford changed the power ratings almost every year.[40]
In 1974, the 2.3 litres (140cuin) OHC I4 engine was introduced. This engine would be updated and modified several times, allowing it to remain in production into 1997. Among other Ford vehicles, a turbocharged version of this engine would later power the performance based Thunderbird Turbo Coupe, Mustang SVO, and the European-built Merkur XR4Ti.[40]
Initial Pinto deliveries in the early years used the English (1,600cc (98cuin)) and German (2,000cc (120cuin)) engines tuned for performance (see below). The 2,000cc engine used a two barrel carburetor where just one bore was bigger than that used on the Maverick. With the low weight (not much above 2,000lb (910kg)) and the SOHC engine it rated a 10.8 second 0–60 time. With the advent of emission control requirements, Ford moved from the European sourced to domestically sourced engines, using new or modified designs. New safety legislation impacted bumpers and other parts adding to the weight of the car, reducing performance.  Revised SAE standards in 1972 dropped the Pinto's 1.6l (98cuin) engine to 54bhp (40kW) — and the 2.0l (120cuin) engine to 86hp (64kW).[41]

Mercury Bobcat (1974–1980)

Lincoln-Mercury dealers marketed a rebadged variant of the Pinto, as the Mercury Bobcat, beginning with model year 1974 in Canada produced in all of the same body styles. It was styled with a unique eggcrate grille and chrome headlamp bezels. The rear featured modified double width taillamps for sedan and Runabout models.[42]
For 1975, the Bobcat was added to the U.S. market and sold initially in upgraded levels of trim as the Runabout hatchback and Villager wagon. Lesser trimmed versions were offered in subsequent model years. The Bobcat was never offered as a 2-door sedan with an enclosed trunk for the U.S. market. All Bobcats were restyled with a domed hood and a taller vertical bar grille styled to look like senior Mercury models. Throughout all the model years Bobcats were given various appearance options similar to the Pinto's. 

For 1979, the Bobcat received a major restyling featuring a slanted back front end with rectangular headlamps and a larger vertical bar grille. Except for the wagons, the taillamps were revised. The base instrument cluster received a new rectangular design with a modified dash pad.
Production of the Bobcat ended in 1980 to make way for its replacement, the Mercury Lynx. In total, 224,026 Bobcats were produced from 1975 to 1980.[43]
Reception and criticism
Upon release the Pinto was received with both positive and negative reviews.  Road & Track faulted the suspension and standard drum brakes, calling the latter a "serious deficiency," but praised the proven 1.6L Kent engine, adapted from European Fords. The larger 2300 inline-4 found in the Chevrolet Vega was an innovative, brand new design using an aluminum alloy block and iron head, but needed more development work as initially released. Super Stock Magazine found the fit and finish to be "superior" and were impressed with the car overall.[15] Car and Driver found the Pinto, when equipped with the larger 2.0L engine and front disc brakes, to be a nimble and powerful commuter car with good visibility and sports-car feel.[44]  A review of the 1974 Pinto with an automatic transmission by Car and Driver was not as favorable noting significant decreases in mileage and acceleration.[45]
The controversy surrounding the Pinto has resulted in inclusion in retrospective automotive lists.  In 2004, Forbes included the Pinto among its fourteen Worst Cars of All Time, saying "When people talk about how bad American small cars created an opportunity for the Japanese to come in and clean house in the 1970s and '80s, they are referring to vehicles like this."[46] In 2008, Time magazine included the Pinto in The Fifty Worst Cars of All Time, citing the Pinto's "rather volatile nature. The car tended to erupt in flame in rear-end collisions."[47]
Fuel system fires, recalls, and litigation
The safety of the design of the Pinto's fuel system led to critical incidents and subsequently resulted in a recall, lawsuits, a criminal prosecution, and public controversy.  The events surrounding the controversy have been described as a "landmark narrative".[48]  Former UCLA law professor Gary T. Schwartz describes the associated legal case as "mythical" due to several significant factual misconceptions and their impact on the public's understanding.[49]  The Ford Pinto has been cited and debated in numerous business ethics[50][51] as well as tort reform[52][53] case studies.
The placement of the car's fuel tank was the result of both conservative industry practice of the time as well the uncertain regulatory environment during the development and early sales periods of the car.  Ford was accused of knowing the car had an unsafe tank placement then forgoing design changes based on an internal cost benefit analysis.  Two landmark legal cases, Grimshaw vs Ford and State of Indiana vs Ford resulted from fatal accidents involving Pintos.[54]
Scholarly work published in the decades after the Pinto's release have examined the cases and offered summations of the general understanding of the Pinto and the controversy regarding the car's safety performance and risk of fire.  These works also reviewed misunderstandings related to the actual number of fire related deaths related to the fuel system design, "wild and unsupported claims asserted in Pinto Madness and elsewhere",[55] the facts of the related legal cases, Grimshaw vs Ford Motor Company and State of Indiana vs Ford Motor Company, the applicable safety standards at the time of design, and the nature of the NHTSA investigations and subsequent vehicle recalls.[56]
Fuel system design
The design of the Pinto fuel system was complicated by the uncertain regulatory environment during the development period.  The first federal standard for automotive fuel system safety, passed in 1967, known as Section 301 in the Federal Motor Vehicle Safety Standards, initially only considered front impacts.  In January 1969, 18 months into the Pinto's development cycle, the NHTSA proposed expanding the standard to cover rear-end collisions.  The proposed standard was based on a 20mph moving-barrier rear impact test. Ford publicly announced it supported the standard. In August 1970, the month the Pinto went into production, the NHTSA changed the proposal to a more stringent 20mph fixed-barrier standard which car companies were to meet in 18 months. The fixed-barrier standard was seen by the auto industry as a significant increase in test severity. At the same time the NHTSA announced a long-term goal of setting a 30-mph fixed-barrier standard.[57][58]  Due to the confusion related to the various proposed standards and an expectation that the NHTSA would not select the more stringent 30mph fixed-barrier standard, Ford elected to voluntarily meet the 20mph moving-barrier standard for all cars by 1973.[59][60]  Ford and other automobile manufacturers objected to the more stringent fuel system safety standard and filed objections during the required comment periods of the proposed regulations.[61]
The Pinto's design positioned its fuel tank between the rear axle and the rear bumper, a standard practice in US subcompact cars at the time.[62] The Pinto's vulnerability to fuel leakage and fire in a rear-end collision was exacerbated by reduced rear "crush space", a lack of structural reinforcement in the rear, and an "essentially ornamental" rear bumper (though similar to other manufacturers).[63]  Crash testing, conducted in 1970 with modified Ford Mavericks, as part of a response to NHTSA proposed regulations, demonstrated vulnerability at fairly low crash speeds.  Design changes were made, but post launch tests showed similar results.[64] These tests were conducted to develop crash testing standards rather than specifically investigating fuel system integrity.  Though Ford engineers were not pleased with the car's performance, no reports of the time indicate particular concern.[65]
Ford also tested several different vehicle modifications which could improve rear impact performance.[66] However, the engineer's occupational caution and aversion to "unproven" solutions as well as a view that the crash test results were inconclusive resulted in the use of a conventional fuel tank design and placement.[67][68]  The use of an above the axle tank location was considered safer by some (but not all) at Ford.  This placement was not a viable option for the hatchback and station wagon body styles.[69]
Beginning in 1973, field reports of Ford Pintos consumed by fire after low-speed rear-end collisions were received by Ford's recall coordinator office.[70]  Based on standard procedures used to evaluate field reports, Ford's internal recall evaluation group twice reviewed the field data and found no actionable issue.[71]
Cost-benefit analysis, the Pinto Memo
In 1973, Ford's Environmental and Safety Engineering division developed a cost-benefit analysis entitled Fatalities Associated with Crash Induced Fuel Leakage and Fires for submission to the NHTSA in support of Ford's objection to proposed stronger fuel system regulation.[72] The document became known as the "Pinto Memo".  Cost-benefit analysis was one tool used in the evaluation of safety design decisions accepted by the industry and the NHTSA.[73] The analysis compared the cost of repairs to the societal costs for injuries and deaths related to fires in cases of vehicle rollovers for all cars sold in the US by all manufacturers.  The values assigned to serious burn injuries and loss of life were based on values calculated by NHTSA in 1972.[74]  In the memo Ford estimated the cost of fuel system modifications to reduce fire risks in rollover events to be $11 per car across 12.5 million cars and light trucks (all manufacturers), for a total of $137 million.  The design changes were estimated to save 180 burn deaths and 180 serious injuries per year, a cost to society of $49.5 million.
In August 1977, having been provided with a copy of the memo by Grimshaw v. Ford Motor Co. plaintiffs before trial,[75][76] Mark Dowie's investigative article "Pinto Madness," published in Mother Jones magazine, emphasized the emotional aspects of the Grush-Saundy memo and implied Ford was callously trading lives for profits.[77] The Mother Jones article also erroneously claimed that somewhere between 500 and 900 persons had been killed in fires attributed to the Pinto's unique design features.[78]
The public understanding of the cost-benefit analysis has contributed to the mythology of the Ford Pinto case.  Time magazine said the memo was one of the automotive industry's "most notorious paper trails."[47] A common misconception is that the document considered Ford's tort liability costs rather than the generalized cost to society and applied to the annual sales of all passenger cars, not just Ford vehicles. The general misunderstanding of the document, as presented by Mother Jones, gave it an operational significance it never had.[79][80]
NHTSA investigation
In April 1974, the Center for Auto Safety petitioned the National Highway Traffic Safety Administration (NHTSA) to recall Ford Pintos to address  fuel system design defects after reports from attorneys of three deaths and four serious injuries in rear-end collisions at moderate speeds.[81][82] The NHTSA found there was not enough evidence to warrant a defect investigation.[81][83]  In August 1977, Dowie's "Pinto Madness" article was published, leveling a series of accusations against Ford, the Pinto and the NHTSA. These included that Ford knew the Pinto was a "firetrap," and said that Ford did not implement design changes because Ford's cost-benefit analysis document showed that paying out millions in damages in lawsuits was more profitable than the design changes.[84]  The day after the article's release consumer advocate Ralph Nader and the author of the Mother Jones article held a news conference in Washington DC on the alleged dangers of the Pinto's design.[85]  On the same day, Nader and the Center for Auto Safety re-submitted their petition to the NHTSA.[86]
Schwartz in a Rutgers Law Review article said the NHTSA investigation of the Pinto was in response to consumer complaints and noted the Mother Jones article included a clip out "coupon" that readers could mail to the NHTSA.[87] Lee and Ermann note that the Mother Jones labeling of the Pinto as a "firetrap" and accusations that the NHTSA was buckling to industry pressure as well as the public interest created by sensationalized new stories "forced a second Pinto investigation and guaranteed that the NHTSA would be under the microscope for its duration."[88]
On August 11, 1977, the day after the Nader and Mother Jones press conference, the NHTSA initiated an investigation.[89] On May 8, 1978, the NHTSA informed Ford of their determination that the Pinto fuel system was defective.[90] The NHTSA concluded:
1971–1976 Ford Pintos have experienced moderate speed, rear-end collisions that have resulted in fuel tank damage, fuel leakage, and fire occurrences that have resulted in fatalities and non-fatal burn injuries... The fuel tank design and structural characteristics of the 1975–1976 Mercury Bobcat which render it identical to contemporary Pinto vehicles, also render it subject to like consequences in rear impact collisions.[91][92]
NHTSA scheduled a public hearing for June 1978, and NHTSA negotiated with Ford on the recall.[93]
Lee and Ermann noted that NHTSA used a worst case test to justify the recall of the Pinto, rather than the regular 1977 rear impact crash test. A large "bullet car" was used instead of a standard moving barrier. Weights were placed in the nose of the car to help it slide under the Pinto and maximize gas tank contact. The vehicle headlights were turned on to provide a possible ignition source. The fuel tank was completely filled with gasoline rather than partially filled with non-flammable Stoddard fluid as was the normal test procedure. In a later interview the NHTSA engineer was asked why the NHTSA forced a Pinto recall for failing a 35mph test given that most small cars of the time would not have passed. "Just because your friends get away with shoplifting, doesn't mean you should get away with it too."[94][95]
The National Highway Traffic Safety Administration (NHTSA) ultimately directed Ford to recall the Pinto. Initially, the NHTSA did not feel there was sufficient evidence to demand a recall due to incidents of fire. The NHTSA investigation found that 27 deaths were found to have occurred between 1970 and mid-1977 in rear-impact crashes that resulted in fire.  The NHTSA did not indicate if these impacts would have been survivable absent fire or if the impacts were more severe than even a state of the art (for 1977) fuel system could have withstood.[96]  In their analysis of the social factors affecting the NHTSA's actions, Lee and Ermann note that 27 is the same number of deaths attributed to a Pinto transmission problem which contributed to collisions after the affected cars stalled.[97]  They also note that the NHTSA had two primary incentives in proving a defect existed in the Pinto's fuel system design.  The administration was pressured by safety advocates (Center for Auto Safety) as well as the public response.  It was also being forced into action due to the ways in which both the courts and executive branch were limiting the ability of the NHTSA to address systematic auto safety issues.[98]
Recall
Though Ford could have proceeded with the formal recall hearing, fearing additional damage to the company's public reputation the company agreed to a "voluntary recall" program.[99] On June 9, 1978, days before the NHTSA was to issue Ford a formal recall order, Ford recalled 1.5 million Ford Pintos and Mercury Bobcats, the largest recall in automotive history at the time.[100] Ford disagreed with the NHTSA finding of defect, and said the recall was to "end public concern that has resulted from criticism of the fuel systems in these vehicles."[101] The Ford recall placed a polyethylene shield between the tank and likely causes of puncture, lengthened the filler tube, and improved the tank filler seal in the event of collision.[102]
Legal cases
Approximately 117 lawsuits were brought against Ford in connection with rear-end accidents in the Pinto.[103]  The two most significant cases were Grimshaw vs. Ford Motor Company and State of Indiana vs. Ford Motor Company.[104]
Grimshaw v. Ford Motor Co.
Grimshaw v. Ford Motor Co., decided in February 1978, is one of two important Pinto cases.[105]  A 1972 Pinto driven by Lily Gray stalled in the center lane of a California freeway.  The car was struck from behind by a vehicle initially traveling at 50mph and impacted at an estimated between 30 and 50mph resulting in a fuel tank fire.[106]  Gray died at the time of the impact.  The passenger, Richard Grimshaw, was seriously burned.[107][108] The plaintiff's bar collaborated with Mother Jones and The Center for Auto Safety to publicize damning information about Ford prior to trial.[75][109]  The jury awarded $127.8 million in total damages; $125 million in punitive damages and $2,841,000 in compensatory damages to passenger Richard Grimshaw and $665,000 in compensatory damages to the family of the deceased driver, Lily Gray. The jury award was said to be the largest ever in US product liability and personal injury cases.[110]  The jury award was the largest against an automaker at the time.[111] The judge reduced the jury's punitive damages award to $3.5 million, which he later said was "still larger than any other punitive damage award in the state by a factor of about five."[112]  Ford subsequently decided to settle related cases out of court.[113]
Reaction to the Grimshaw case was mixed.  According to the Los Angeles Times in 2010, the award "signaled to the auto industry that it would be harshly sanctioned for ignoring known defects."[114]  The case has been held up as an example of the disconnect between the use of corporate risk analysis and the tendency of juries to be offended by such analyses.[115]  The case is also cited as an example of irrational punitive damage awards.[116]  While supporting the finding of liability, Schwartz notes that the punitive damage award is hard to justify.[117][118]
State of Indiana vs. Ford Motor Company
On August 10, 1978 three teenage girls of the Urlich family of Osceola, Indiana were killed when the 1973 Pinto they were in was involved in a rear-end collision.  The driver had stopped in the road to retrieve the car's gas cap which had been inadvertently left on the top of the car and subsequently fell onto the road.  While stopped the Pinto was struck by a Chevrolet van.[119]  Ford sent the Urlichs a recall notice for the Pinto in 1979. A grand jury indicted Ford on three counts of reckless homicide. Indiana v. Ford was a landmark in product liability law as the first time a corporation faced criminal charges for a defective product, and the first time a corporation was charged with murder.[120]  If convicted, Ford faced a maximum fine of $30,000 under Indiana's 1978 reckless homicide statute.[121]  Ford's legal defense was vastly more ambitious than the effort mounted in the Grimshaw case.[122]  The effort was led by James F. Neal with a staff of 80 and a budget of about $1 million; the Elkhart County state's attorney had a budget of about $20,000 and volunteer law professors and law students.[123] A former head of the NHTSA, testifying on Ford's behalf, said the Pinto's design was no more or less safe than that of any other car in its class.[124] In 1980 Ford was found not guilty.[121] In 1980 a civil suit was settled for $7500 to each plaintiff.[125]
According to Automotive News in 2003, the indictment was a low point in Ford's reputation.[126]  Some saw the suit as a landmark for taking a corporation to task for their actions while others saw the case as frivolous.[127][128]  In 2002 Malcolm Wheeler, a lawyer working with the Ford defense team, noted that the case was a poor application of criminal law.[129]  The case also impacted how Ford handled future product liability cases both legally and in the press.[130]
Subsequent analysis
The recall was included in Time magazine's 2009 top ten product recalls, Popular Mechanics magazine's 2010 five most notorious recalls of all time, and NBC News' 2013 twelve famous recalls.[131][132][133] Time said "The Ford Pinto was a famously bad automobile, but worse still might be Ford's handling of the safety concerns."[132]
According to the Los Angeles Times in 2010, the award "signaled to the auto industry that it would be harshly sanctioned for ignoring known defects."[114]
UCLA law professor Gary T. Schwartz, in a Rutgers Law Review article (see Section 7.3 NHTSA Investigation above), studied the fatality rates of the Pinto and several other small cars of the time period.  He noted that fires, and rear-end fires in particular, are very small portion of overall auto fatalities.  At the time only 1% of automobile crashes would result in fire and only 4% of fatal accidents involved fire, and only 15% of fatal fire crashes are the result of rear-end collisions.[134]  When considering the overall safety of the Pinto, Schwartz notes that subcompact cars as a class have a generally higher fatality risk.  Pintos represented 1.9% of all cars on the road in the 1975–76 period.  During that time the car represented 1.9% of all "fatal accidents accompanied by some fire." Implying the car was average for all cars and slightly above average for its class.[135]  When all types of fatalities are considered the Pinto was approximately even with the AMC Gremlin, Chevrolet Vega, and Datsun 510.  It was significantly better than the Datsun 1200/210, Toyota Corolla and VW Beetle.[134]  The safety record of the car in terms of fire was average or slightly below average for compacts, and all cars respectively.  This was considered respectable for a subcompact car.  Only when considering the narrow subset of rear-impact, fire fatalities is the car somewhat worse than the average for subcompact cars.  While acknowledging this is an important legal point, Schwartz rejects the portrayal of the car as a firetrap.[136]
See also
60 Minutes: "Unintended acceleration"
AVE Mizar – a flying Pinto
Dateline NBC: "General Motors v. NBC"
Notes

Bibliography




 at Curlie


 includes full 1973 brochure in JPG format


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vt« previous — Ford car timeline, North American market, 1946–1979 — next »Type1940s1950s1960s1970s6789012345678901234567890123456789SubcompactFiestaPintoCompactFalconFalconFalconMaverickFairmontGranadaMid-sizeFalcon 70½FairlaneFairlaneFairlaneFairlaneTorinoTorinoTorinoLTD IIFull-sizeDeluxeFordDeluxeMainlineMainlineCustomCustom 300Super DeluxeCustom DeluxeCustomlineCustomlineCustom 300FairlaneFairlaneGalaxie Mainliner300CustomCustomCustomCrestlineFairlaneFairlane 500Fairlane 500GalaxieCustom 500Custom 500Custom 500GalaxieGalaxieGalaxie 500Galaxie 500Galaxie 500Galaxie 500 XLGalaxie 500 XLXLXLGalaxie 500 LTDLTDLTDLTDStation wagonParklaneDel RioRanch WagonRanch WagonRanch WagonRanch WagonRanch WagonRanch WagonCountry SedanCountry SedanCountry SedanCountry SedanCountry SedanCountry SquireCountry SquireCountry SquireCountry SquireCountry SquireCountry SquirePersonal luxuryEliteThunderbirdThunderbirdThunderbirdThunderbirdThunderbirdThunderbirdThunderbirdSportsThunderbirdMustangMustangMustang


















































































































































vt« previous — Ford car timeline, United States & Canada, 1980–presentType1980s1990s2000s2010s2020s01234567890123456789012345678901234567890SubcompactFiestaFestivaAspireFiestaCompactPintoEscortEscortEscortFocusFocusFocusFairmontTempoTempoContourGranadaMid-sizeGranadaLTDFusionFusionTaurusTaurusTaurusTaurusFull-sizeLTDLTD Crown VictoriaCrown VictoriaCrown VictoriaCountry SquireFive Hundred / TaurusTaurusPersonal luxuryThunderbirdThunderbirdThunderbirdThunderbirdSport compactEXPEXPProbeProbeEscort ZX2ZX2Fiesta STFocus STFocus RSSports carMustangMustangMustangMustangGTGT




























































































































































































vtMercury passenger vehicle timeline, 1940–1979 — next »Type1940s1950s1960s1970s0123456789012345678901234567890123456789SubcompactWWIIBobcatCompactCometCometCometZephyrMonarchMid-sizeMontegoMontegoCougarMeteorCometCometFull-sizeCustomMedalistMeteorEightEightEightEightMontereyMontereyMontereyMontereyMontereyMontereyMontereyMontclairMontclairMontclairMontclairMontclairMonterey CustomPark LanePark LanePark LanePark LaneMarquisMarquisTurnpike CruiserS-55S-55MarauderStation wagonCommuterCommuterCommuterCommuterCommuterVoyagerColony ParkColony ParkColony ParkColony ParkColony ParkColony ParkSports carCapriCapri IICapriCougarCougarPersonal luxuryCougarCougarPickup truckM-SeriesM-SeriesM-SeriesM-Series


























































































































































vt« previous — Mercury passenger vehicle timeline, 1980–2011Type1980s1990s2000s2010s01234567890123456789012345678901CoupeSport compactCapriCapriCougarLN7Personal luxuryCougarCougarCougarSedanSubcompactBobcatLynxTracerCompactTracerTracerZephyrTopazTopazMystiqueMonarchMid-sizeCougarMarquisSableSableSableSableMilanFull-sizeMarquisMarauderMontego / SableGrand MarquisGrand MarquisGrand MarquisGrand MarquisStation WagonSubcompactBobcatLynxTracerCompactZephyrTracerTracerMid-sizeCougarMarquisSableSableSableSableFull-sizeColony ParkLight truckSUVMarinerMarinerMountaineerMountaineerMountaineerMinivanVillagerVillagerMonterey