Question: How big of an audience does the San Francisco Chronicle have?

San Francisco Chronicle

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The San Francisco Chronicle is a newspaper serving primarily the San Francisco Bay Area of the U.S. state of California. It was founded in 1865 as The Daily Dramatic Chronicle by teenage brothers Charles de Young and Michael H. de Young.[2] The paper is currently owned by the Hearst Corporation, which bought it from the de Young family in 2000. It is the only major daily paper covering the city and county of San Francisco.
The paper benefited from the growth of San Francisco and was the largest circulation newspaper on the West Coast of the United States by 1880. Like many other newspapers, it has experienced a rapid fall in circulation in the early 21st century, and was ranked 24th by circulation nationally for the six months to March 2010. The newspaper publishes two web sites: SFGate, which has a mixture of online news and web features, and sfchronicle.com, which more closely reflects the type of articles that typically appear in print.


History
The Chronicle was founded by brothers Charles and M. H. de Young in 1865 as The Daily Dramatic Chronicle, and inside of 10 years, it had the largest circulation of any newspaper west of the Mississippi River. The paper's first office was in a building at the corner of Bush and Kearney Streets. The brothers then commissioned a building from Burnham and Root at 690 Market Street at the corner of Third and Kearney Streets to be their new headquarters, in what became known as Newspaper Row. The new building, San Francisco's first skyscraper, was completed in 1889.  It was damaged in the 1906 earthquake, but it was rebuilt under the direction of William Polk, Burnham's associate in San Francisco. That building, known as the "Old Chronicle Building" or the "DeYoung Building", still stands and was restored in 2007. It is an historic landmark and is the location of the Ritz-Carlton Club and Residences.[3]
In 1924, the Chronicle commissioned a new headquarters at 901 Mission Street on the corner of 5th Street in what is now the South of Market (SoMa) neighborhood of San Francisco. It was designed by Charles Peter Weeks and William Peyton Day in the Gothic Revival architecture style, but most of the Gothic Revival detailing was removed in 1968 when the building was re-clad with stucco. This building remains the Chronicle's headquarters in 2017, although other concerns are located there as well.[3]
Between World War II and 1971, new editor Scott Newhall took a bold and somewhat provocative approach to news presentation. Newhall's Chronicle included investigative reporting by such journalists as Pierre Salinger, who later played a prominent role in national politics, and Paul Avery, the staffer who pursued the trail of the self-named "Zodiac Killer", who sent a cryptogram in three sections in letters to the Chronicle and two other papers during his murder spree in the late 1960s.[4] It also featured such colorful columnists as Pauline Phillips, who wrote under the name "Dear Abby," "Count Marco" (Marc Spinelli), Stanton Delaplane, Terence O'Flaherty, Lucius Beebe, Art Hoppe,  Charles McCabe, and Herb Caen.
The newspaper grew in circulation to become the city's largest, overtaking the rival San Francisco Examiner. The demise of other San Francisco dailies through the late 1950s and early 1960s left the Examiner and the Chronicle to battle for circulation and readership superiority.
Joint operating agreement (JOA)
The competition between the Chronicle and Examiner took a financial toll on both papers until the summer of 1965, when a merger of sorts created a Joint Operating Agreement under which the Chronicle became the city's sole morning daily while the Examiner changed to afternoon publication (which ultimately led to a declining readership).
The newspapers were officially owned by the San Francisco Newspaper Agency, which managed sales and distribution for both newspapers and was charged with ensuring that one newspaper's circulation did not grow at the expense of the other. Revenue was split equally, which led to a situation widely understood to benefit the Examiner, since the Chronicle, which had a circulation four times larger than its rival, subsidized the afternoon newspaper.[5]
The two newspapers produced a joint Sunday edition, with the Examiner publishing the news sections and the Sunday magazine and the Chronicle responsible for the tabloid entertainment section and the book review. From 1965 on the two papers shared a single classified-advertising operation. This arrangement stayed in place until the Hearst Corporation took full control of the Chronicle in 2000.
Push into the suburbs

Beginning in the early 1990s, the Chronicle started to face competition beyond the borders of San Francisco. The newspaper had long enjoyed a wide reach as the de facto "newspaper of record" in Northern California, with distribution along the Central Coast, the Inland Empire and even as far as Honolulu, Hawaii. There was little competition in the Bay Area suburbs and other areas that the newspaper served, but as Knight Ridder consolidated the San Jose Mercury News in 1975; purchased Contra Costa Times in 1995; and while Media News Group (Denver) purchased all other East Bay newspapers by 1985, the Chronicle realized it had to step up its suburban coverage.
The Chronicle launched five zoned sections to appear in the Friday edition of the paper. The sections covered San Francisco, and four different suburban areas. They each featured a unique columnist, enterprise pieces and local news specific to the community. The newspaper added 40 full-time staff positions to work in the suburban bureaus. Despite the push to focus on suburban coverage, the Chronicle was hamstrung by the Sunday edition, which, being produced by the San Francisco-centric "un-Chronicle" Examiner, had none of the focus on the suburban communities that the Chronicle was striving to cultivate.[6]
Sale to Hearst
The de Young family controlled the paper, via the Chronicle Publishing Company, until July 27, 2000, when it was sold to Hearst Communications, Inc., which owned the Examiner. Following the sale, the Hearst Corporation transferred the Examiner to the Fang family, publisher of the San Francisco Independent and AsianWeek, along with a $66-million subsidy.[7] Under the new owners, the Examiner became a free tabloid, leaving the Chronicle as the only daily broadsheet newspaper in San Francisco.
In 1949, the de Young family founded KRON-TV (Channel 4), the Bay Area's third television station. Until the mid-1960s, the station (along with KRON-FM), operated from the basement of the Chronicle Building, on Mission Street. KRON moved to studios at 1001 Van Ness Avenue (on the former site of St. Mary's Cathedral, which burned down in 1962). KRON was sold to Young Broadcasting in 2000 and, after years of being San Francisco's NBC affiliate, became an independent station on January 1, 2002 when NBC—tired of Chronicle's repeated refusal to sell KRON to the network and, later, Young's asking price for the station being too high[8]—purchased KNTV in San Jose from Granite Broadcasting Corporation for $230 million.[9]

Since the Hearst Corporation took ownership in 2000 the Chronicle has made periodic changes to its organization and design, but on February 1, 2009, as the newspaper began its 145th year of publication, the Chronicle Sunday edition introduced a redesigned paper featuring a modified logo, new section and page organization, new features, bolder, colored section-front banners and new headline and text typography. The frequent bold-faced, all-capital-letter headlines typical of the Chronicle's front page were eliminated. Editor Ward Bushee's note heralded the issue as the start of a "new era" for the Chronicle.
On July 6, 2009, the paper unveiled some alterations to the new design that included yet newer section fronts and wider use of color photographs and graphics. In a special section publisher Frank J. Vega described new, state-of-the-art printing operations enabling the production of what he termed "A Bolder, Brighter Chronicle."  The newer look was accompanied by a reduction in size of the broadsheet. Such moves are similar to those made by other prominent American newspapers such as the Chicago Tribune and Orlando Sentinel, which in 2008 unveiled radically new designs even as changing reader demographics and general economic conditions necessitated physical reductions of the newspapers.

On November 9, 2009, the Chronicle became the first newspaper in the nation to print on high-quality glossy paper.[10] The high-gloss paper is used for some section fronts and inside pages.
Staff

As of 2018 the publisher of the Chronicle is Bill Nagel.  Audrey Cooper was named editor-in-chief in January 2015 and is the first woman to hold the position.  The editorial page editor is John Diaz. The Chronicle's free and breaking news website, SFGATE is managed by executive producer Brandon M. Mercer, who also oversees the Seattle Post-Intelligencer.
Web
The online versions of the newspaper are at SFGate.com (free) and SFChronicle.com (premium).[11] As well as publishing the San Francisco Chronicle online, SFGate and SFChronicle.com add other features not available in the print version, such as blogs and podcasts. SFGate was one of the earliest major market newspaper websites to be launched, having done so in 1994, at the time of The Newspaper Guild strike; meanwhile the union published its own news website, San Francisco Free Press.[12] SFGate is the fifth largest newspaper website in America with over 33 million unique visitors each month.
Praise, criticism and features
The paper has received the Pulitzer Prize on a number of occasions. Despite an illustrious and long history, the paper's news reportage is not as extensive as in the past. The current day Chronicle has followed the trend of other American newspapers, devoting increasing attention to local and regional news and cultural and entertainment criticism to the detriment of the paper's traditionally strong national and international reportage, though the paper does maintain a Washington, D.C., bureau. This increased focus on local news is a response to the competition from other Bay Area newspapers including the resurrected San Francisco Examiner, the Oakland Tribune, the Contra Costa Times and the San Jose Mercury News.
Lance Williams and Mark Fainaru-Wada received the 2004 George Polk Award for Sports Reporting.[13]  Fainaru-Wada and Williams were recognized for their work on uncovering the BALCO scandal, which linked San Francisco Giants star Barry Bonds to performance-enhancing drugs. While the two above-named reporters broke the news, they are by no means the only sports writers of note at the Chronicle. The Chronicle's sports section, edited by Al Saracevic and called Sporting Green as it is printed on green-tinted pages, is staffed by a dozen writers. The section's best-known writers are its columnists: Bruce Jenkins, Ann Killion, Scott Ostler, Saracevic and Tom Stienstra. Its baseball coverage is anchored by Henry Schulman, John Shea and Susan Slusser, the first female president of the Baseball Writers' Association of America (BBWAA).
Another area of note is the architecture column by John King; the Chronicle is still one of the few American papers to present a regular column on architectural issues. The paper also has regular weekly sections devoted to Food & Home and Style.
Challenges
Circulation has fallen sharply since the heyday of the dot-com boom from 1997 to 2001. The Chronicle''s daily readership dropped by 16.6% between 2004 and 2005 to 400,906;[14] The Chronicle fired one quarter of its newsroom staff in a cost-cutting move in May 2007.[15] Newspaper executives pointed to growth of SFGate, the online website with 5.2 million unique visitors per month - fifth among U.S. newspaper websites in 2007.
In February 2009, Hearst chief executive Frank A. Bennack Jr., and Hearst President Steven R. Swartz, announced that the Chronicle had lost money every year since 2001 and more than $50 million in 2008. Without major concessions from employees and other cuts, Hearst would put the papers up for sale and if no buyer was found, shut the paper. San Francisco would have become the first major American city without a daily newspaper.[16] The cuts were made.
In spite of, or perhaps because of the threats, the loss of readers and advertisers accelerated. On October 26, 2009, the Audit Bureau of Circulations reported that the Chronicle had suffered a 25.8% drop in circulation for the six-month period ending September 2009, to 251,782 subscribers, the largest percentage drop in circulation of any major newspaper in the United States.[17] Chronicle publisher Frank Vega said the drop was expected as the paper moved to earn more from higher subscription fees from fewer readers.[18] In May 2013, Vega retired and was replaced as publisher by former Los Angeles Times publisher Jeffrey M. Johnson.[19] SFGate, the main digital portal for the San Francisco Chronicle, registered 19 million unique visitors in January 2015, making it the seventh ranked newspaper website in the United States.[20]
Publishers
M. H. de Young 1865 to 1925[21]
George T. Cameron 1925 to 1955[21]
Charles de Young Thieriot 1955 to 1977
Richard Tobin Thieriot 1977 to 1993
John Sias 1993 to 1999 First publisher not a member of the de Young/Cameron/Thieriot Family.
Steven Falk 2003 to 2004
Frank Vega 2004 to 2013
Jeffrey M. Johnson 2013 to Present[22]
See also

San Francisco Chronicle Magazine
Chronicle Publishing Company
Chronicle Books
Chronicle Features
KRON-TV




, contains freely searchable archive of all articles since 1995
, contains instructions on searching archived papers 1865–1922