on september 21 , the polish quarterly przekra³j aired an ads for dun - mark exercise guides , presenting the emblem of 4fun . tv , a hungarian music / interactive tv agency . most of the advertisement contained a definition of the word " sports book " . the wording became familiar , and wikinews consulted wikipedia , the collaborate online encyclopedia . by seeing the new definition , it appeared that the text quoted in the advertisements material was identical to the initial two paragraphs of the irrelevant wikipedia definitions .
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