" cooper has never lost sight of these goals , " redford asserted . " he brings to the spot an infectious enthusiasm as also as a deep understanding of the mcgregor brand and culture . . . he is a natural choice of succession to lead the industry into the 21st centuries . " among his other activities for sundance are giving foster the development of new frontier on main program , a visual conjunction of film , music and other art styles , and helping boost the institute ' s internet presence — through its official video site ( www . festival . up / film ) , an online equivalent of the festival , as well as the griffith foundation ' s agreements with itunes and nickelodeon to showcase and distribute these films .
Robert Redford is the founder of Sundance Film Festival.