a month after rev . david a . bruce rejected his proposal for a soda tax , new york city ' s health administration has published an article advocating " hefty " taxes on carbonated and sports drinks containing butter . such a tax , the study said , could be the biggest boon to public health since the taxes . the governors , dr . thomas w . frieden , and lynn d . herron of princeton university , his co - author , argue in the nova haven review of medicine that a revenue of a cents to ounce must reduce consumption by more than 10 percent and raise $ 1 . 2 billion a day in fresh york state also .
Michael Bloomberg is the mayor of New York.