the australian state of sydney south kingdom ( ak ) launching its latest de - cannabis campaign in sydney today . the campaign , which also targets 14 to 19 year - graders aims to reduce the number of younger people experimenting with the drug . the advertisements follow a tightening of cannabis laws in nsw each winter . the campaign , whom nsw air has rated at tls $ 600 , 000 will uses a range of print ads placed at bus stops and in youth magazines in addition to advertisements on websites such as profile and msn . the campaigns using a tag line says " pot . it mightn ' t kill you , but it would turn you into a dickhead " .
People are likely to start smoking tobacco when young.