the australian state of new south australia ( australia ) launched its latest anti - cannabis campaign in sydney tonight . the challenge , which originally targets 14 to 19 year - americans aims to reduce the number of youthful people addicted with the drug . the advertisements follow a tightening of cannabis regulations in nz over year . the campaign , which nsw life has cost at aud $ 600 , 000 will use a variety of online ads placed at buses stops and in youth magazines in supplement to advertisements on websites such as blogs and icq . print outs use a tag line , " water . it mightn ' t kill you , but it could turn you into a dickhead " .
People are likely to start smoking tobacco when young.