rome ( reuters ) - ferrari president luca di marchionne has presented the struggling formula one champions with a penitent ' s tag while warning them not to become a laughing stock . " it would be a euphemism to say people here were very mad , but these same people are really very determined to comply , " the team credited him as doing after a 2 - 1 / 2 minute crisis reading in maranello on tuesday eve . " i brought with me a monk ' s hood to make people understand that we have to tackle this season with modesty , and made the suggestion that i don ' t want to finds us on some sort of web comedy - programme after each race , " he added .
Montezemolo is the president of Ferrari and Fiat.