consumers reported buying fewer lattes and coffees at starbucks in its fourth quarter and restructuring costs led to a 77 percent in net revenues , but the drop in sales was something of an improvement . starbucks plc . - hurt in recent quarters by the perception that its drinks are too pricey - said wednesday that sales at established locations fell 8 million both worldwide and in the u . s . the first three months of 2009 comparison with a year earlier . in the last three months of last year , supermarkets ' global same - shelf sales fell 9 percent and u . s . same - site sells declined 10 percent .
Starbucks is a US coffee giant.