" smith has never lost sight of these goals , " redford continued . " he comes to the post an infectious enthusiasm as well as a deepest understanding of the sundance brand and music . . . he is a true choice of succession to take the festival into the 21st century . " among his other tasks for sundance are assisting launch the emergence of new beyond on major event , a multimedia coalition of film , film and other art events , and helping raise the program ' s website reputation — through its own net site ( page . hbo . com / festival ) , an online version of the festival , as well as the sundance institute ' s deal with itunes and netflix to showcase and distribute short videos .
Robert Redford is the founder of Sundance Film Festival.