Minds+ in-feed notice (experiment)

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## Goal

Learn what value prop messaging for Minds+ best converts for all users in the context of the Newsfeed.

## What needs to be done

Deploy an experiment that tests various messages via an in-feed notice on the Newsfeed, prompting users to upgrade to Minds+.

![image](/uploads/9316b831ca7d657101e76ce90f14c107/image.png)

| Notice            | Description                                                                                                                                                        | Dismissable | Position | Sticky | Display priority | Conditions                                               | Primary action               | Secondary action                  |
|-------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------|-------------|----------|--------|------------------|----------------------------------------------------------|------------------------------|-----------------------------------|
| Upgrade to Minds+ | Support Minds and unlock features such as earning revenue for your content, hiding ads, accessing exclusive content, receiving a badge and verifying your channel. | Yes         | Top      | No     | 3.2              | Channel is NOT already Plus, and is at least 30 days old | Upgrade (opens Minds+ modal) | Learn More (opens minds.com/plus) |
| Upgrade to Minds+ | Free-thinking content creators like you earn more and grow their reach with Minds+.                                                                                | Yes         | Top      | No     | 3.2              | Channel is NOT already Plus, and is at least 30 days old | Upgrade (opens Minds+ modal) | Learn More (opens minds.com/plus) |
| Upgrade to Minds+ | Access exclusive content produced by the Minds+ community.                                                                                                         | Yes         | Top      | No     | 3.2              | Channel is NOT already Plus, and is at least 30 days old | Upgrade (opens Minds+ modal) | Learn More (opens minds.com/plus) |
| Upgrade to Minds+ | Get verified, hide ads, and get the most of your Minds experience.                                                                                                 | Yes         | Top      | No     | 3.2              | Channel is NOT already Plus, and is at least 30 days old | Upgrade (opens Minds+ modal) | Learn More (opens minds.com/plus) |
| Upgrade to Minds+ | Support Minds and creators like you.                                                                                                                               | Yes         | Top      | No     | 3.2              | Channel is NOT already Plus, and is at least 30 days old | Upgrade (opens Minds+ modal) | Learn More (opens minds.com/plus) |

## QA

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Consideration is given to how the issue will be demoed and tested prior to being deployed
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## UX/Design

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Sufficient wireframes have been presented and understood by the development team. Full mockups are not required and re-usable components are encouraged.
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## Personas

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Who does this user impact and why (optional)
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## Experiments

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Experiments are not required, but it should be made clear if one is expected. If experiments are required, the hypothesis should be outlined.
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## Acceptance Criteria

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Everyone should be able to understand what is expected to be delivered
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- [x] Shuffle all the in feed notices in the 'inline' stages
- [x] An `Upgrade to Minds+` in-feed notice appears in the Newsfeed for users whose channels are 30 days old or older.
- [x] An experiment tests the various messages outlined above.
- [ ] Events are measured to enable the later analysis of which test variant performed best, including:
  - [ ] Views of the notice
  - [x] Clicks on "Learn more"
  - [x] Clicks on "Upgrade"
  - [ ] Successful Minds+ purchases

## Definition of Ready Checklist

- [ ] Definition Of Done (DoD)
- [ ] Acceptance criteria
- [ ] Weighted
- [ ] QA
- [ ] UX/Design
- [ ] Personas
- [ ] Experiments

Story points: 3.0