Brand marketing landing page refresh

## Goal
We would like to refresh (not redesign) our brand marketing landing page with some small adjustments ([figma comp from brand design team for direction](https://www.figma.com/file/cpxpcnUjCEDH87otFP42zZ/Brand-strategy-landing-page?node-id=313%3A1599&t=vxdM0abipJEBkjqJ-1)) to better align with campaign messaging and improve engagement with our content.

Adjustments: 
- Hero: Swap out the Hero image with new creative
- Hero: Update the Watch Video CTA and link (Pending final link to "What Is GitLab?" new video).
- Hero: remove the "free trial" link to focus user engagement on the Watch video CTA and scroll down the page.
- Customer Stories: Move this module up above the logo strip to encourage discovery and engagement.
- Customer Stories: Change the module layout to present all three customer stories on the page. 

**Context for surfacing customer stories**: 
Based on 3 months of historical brand landing page data (q4FY23 - Q1FY24) our top 5 page clicks are:

1. Header / Free Trial
2. Hero / Watch Video CTA
3. Hero / Free Trial
4. Header / Site Search
5. In-line / GitLab Homepage

**Awareness level content:**

11. Read the Blog (Cadence is Everything)
12. Hackerone customer story

With the suggested minimal edits above, we believe that awareness level content will get an increased number of clicks. We will monitor this iteration and measure the results. 

#### Jobs To Be Done
* **Situation**: *Live April 5th, 2023 (possibly sooner, if edit proves minimal)*
* **Motivation**: *We will be featuring our new What is GitLab video and driving traffic to customer stories through a brand ad campaign as soon as this is refreshed.*
* **Outcome**: * Feature our new What is GitLab video and surface awareness level content (customer stories) closer to the fold*

#### Please provide more information related to this request
Make sure the information you provide is relevant for your request. If unsure, please provide all the fields. Add/remove rows as needed.

**If this is urgent, what is the business need for the urgency?**
- [x]  Yes: `See note with Situation.  We'd love to get this in market sooner if possible. Look to your team for guidance.`
- [ ]  No

If the requestor is not the DRI, find out if the DRI is aware of the request / wants to change things.

**Does anyone in leadership have eyes on this project?**
- [x]  Yes @dsteer 
- [ ]  No

**Compliance / legal / accessibility regulations to be aware of?**
- [ ] Yes: `Please describe why`
- [x] No: `video has been approved and all other changes exist within the live and approved brand landing page`

**What is the ultimate end goal vision vs the MVC1 iteration?**
 - `To add the What is GitLab? video to the brand landing page, to have our hero image mirror current digital campaign look and feel and to move customer stories closer to the fold/ top of the scroll to increase consumer engagement with awareness level content.`

**How do we measure success?**
 - `Once live we will continue to monitor engagement of the content through our brand landing page dashboard "clicks by page section."

**What analytics / data will we need to set-up?**
- [x] Yes: we'd want to update the What is GitLab video (Vimeo).  But all other page analytics should be up to date.
- [] 

## Page(s)
Which page(s) are involved in this request?
* `[Software.Faster | GitLab](https://about.gitlab.com/software-faster/)`

## DCI
[DRI, Consulted, Informed](https://about.gitlab.com/handbook/people-group/directly-responsible-individuals/#dri-consulted-informed-dci)

- [x] DRI: @jmatthewj 
- [x] Consulted: @amittner @rclayman 
- [ ] Informed: `Everyone`

## In scope
What is within scope of this request?

- [x] Deliverable 1
**Edits** 
- Hero: Swap out the Hero image with new creative
- Hero: Update the Watch Video CTA and link (Pending final link to "What Is GitLab?" new video.
- Hero: remove the "free trial" link to focus user engagement on the Watch video CTA and scroll down the page.
- Customer Stories: Move this module up above the logo strip to encourage discovery and engagement.
- Customer Stories: Change the module layout to present all three customer stories on the page.

**Design / Layout**: Brand design to provide comp for [this figma design](https://www.figma.com/file/cpxpcnUjCEDH87otFP42zZ/Brand-strategy-landing-page?node-id=313%3A1599&t=vxdM0abipJEBkjqJ-1)

**Video / What Is GitLab?**: pending final edits.  Should have an update on this link EOW (3/23/23)

## Requirements
What are the requirements for this request? Checklist below is an example of common requirements, please check all that apply and adjust as necessary:

- [ ] Copy writing
- [ ] Illustration
- [ ] Custom Graphics
- [ ] Research
- [ ] Data / Analytics
- [X] UX Design (See [Brand design Figma Comp](https://www.figma.com/file/cpxpcnUjCEDH87otFP42zZ/Brand-strategy-landing-page?node-id=313%3A1599&t=vxdM0abipJEBkjqJ-1) for direction)
- [X] Engineering

Story points: 4.0