UX: Content Gathering for IA Refresh

## Goal
The experience for buyers on about.gitlab.com is not customer-centric. The Marketing Site is unfocused with too many pages and not enough structure. Starting with a refreshed information architecture that aligns with the awareness, consideration, conversion, marketing funnel prospective customers will be able to engage more fluidly.

Simplifying the experience and increasing the signal we collect from buyer actions will maximize the conversion opportunity our traffic presents.

Full memo: [FY23 Digital Experience Direction](https://docs.google.com/document/d/1LtwKyvWKerqnh6VMnbxgDxuqSb6BfI92Cr7y-2LIJEI/edit)

### Jobs To Be Done
* **Situation**: *When thinking about the information architecture refresh for the marketing site*
* **Motivation**: *we want to understand what content/pages already exist and what needs to be created...*
* **Outcome**: *so we can start working on content creation and editing.*

## Page(s)
Which page(s) are involved in this request?
* [New marketing site IA spreadsheet](https://docs.google.com/spreadsheets/d/1ualGLPCyFjEpiskrfAe2ftqoTAw8t56lO1LMzMT7Ojo/edit?usp=sharing)

## DCI
[DRI, Consulted, Informed](https://about.gitlab.com/handbook/people-group/directly-responsible-individuals/#dri-consulted-informed-dci)

- [ ] DRI: @jhalloran 
- [ ] Consulted: @mpreuss22 @cblake @Tinaliseng 
- [ ] Informed: `Everyone`

## In scope
What is within scope of this request?

- [x] Understand which pages already exist and link them to the spreadsheet
- [x] If multiple pages exist that could be turned into one, list them all out
- [ ] Create issues for net new content where necessary
- [ ] Create issues for updating or combining content where necessary
- [ ] Formulate a plan to write, edit, and implement content to coincide with the IA refresh timeline



| Page Title | Existing URL or net new | Related content & notes | Already in the buyer repo? |
| ------ | ------ | ------ | ------ |
| Home page | https://about.gitlab.com/ |  |  |
| Why GitLab? | https://about.gitlab.com/why/ | Related: https://about.gitlab.com/what-is-gitlab/ &  https://about.gitlab.com/is-it-any-good/ |  |
| GitLab vs GitHub | https://about.gitlab.com/devops-tools/github-vs-gitlab/ | |  |
| GitLab vs Atlassian (Confluence)| https://about.gitlab.com/devops-tools/atlassian-confluence-vs-gitlab/ | Related: https://about.gitlab.com/devops-tools/jira-vs-gitlab/ & https://about.gitlab.com/devops-tools/bitbucket-vs-gitlab/bdm/ (Jira & Bitbucket rank higher )|  |
| GitLab vs Jenkins | https://about.gitlab.com/devops-tools/jenkins-vs-gitlab/ | |  |
| GitLab vs CircleCI | https://about.gitlab.com/devops-tools/circle-ci-vs-gitlab/ | |  |
| GitLab vs Azure | https://about.gitlab.com/devops-tools/azure-devops-vs-gitlab/ | |  |
| GitLab vs Artfactory or JFrog? | https://about.gitlab.com/devops-tools/jfrog-vs-gitlab/ | Related: https://about.gitlab.com/devops-tools/jfrog-vs-gitlab/jfrog-artifactory/ |  |
| GitLab vs Datadog | https://about.gitlab.com/devops-tools/datadog-vs-gitlab/ | Suggested for APAC |  |
| Features  | https://about.gitlab.com/features/ | |  |
| Feature comparison | https://about.gitlab.com/pricing/self-managed/feature-comparison/ | |  |
| Continuous Integration | https://about.gitlab.com/stages-devops-lifecycle/continuous-integration/ | Related: https://about.gitlab.com/stages-devops-lifecycle/continuous-delivery/ & https://about.gitlab.com/snapshots/continuous-integration/|  |
| Source Code Management | https://about.gitlab.com/stages-devops-lifecycle/source-code-management/ | Related: https://about.gitlab.com/solutions/benefits-of-using-version-control/ & https://about.gitlab.com/resources/ebook-version-control-best-practices/ & https://about.gitlab.com/solutions/benefits-of-using-version-control/ & https://about.gitlab.com/topics/version-control/version-control-best-practices/ |  |
| Security Training | Net new | Related: https://about.gitlab.com/services/education/security-essentials/ |  |
| Security Dashboards | Net new | Related: https://docs.gitlab.com/ee/user/application_security/security_dashboard/ |  |
| Code Owners | Net new | Related: https://docs.gitlab.com/ee/user/project/code_owners.html |  |
| Approval Rules | https://about.gitlab.com/solutions/code-reviews/ | Related: https://docs.gitlab.com/ee/user/project/merge_requests/approvals/rules.html#merge-request-approval-rules |  |
| Code Search | Net new | Related: https://docs.gitlab.com/ee/user/search/#code-search |  |
| Roadmaps | Net new | Related: https://docs.gitlab.com/ee/user/group/roadmap/#roadmap |  |
| Vulnerability Management | Net new | Related: https://docs.gitlab.com/ee/user/application_security/vulnerability_report/ &  https://docs.gitlab.com/ee/user/application_security/vulnerabilities/#vulnerability-pages &  https://docs.gitlab.com/ee/user/application_security/vulnerabilities/severities.html |  |
| Epic & Issue Boards | https://about.gitlab.com/stages-devops-lifecycle/issueboard/ | Related: https://docs.gitlab.com/ee/user/group/epics/epic_boards.html#epic-boards |  |
| Merge Trains | Net new | Related: https://docs.gitlab.com/ee/ci/pipelines/merge_trains.html#merge-trains |  |
| Licenses Compliance | https://about.gitlab.com/solutions/compliance/ | Related: https://about.gitlab.com/security/ & https://about.gitlab.com/solutions/financial-services-regulatory-compliance/ & https://about.gitlab.com/solutions/hipaa-compliance/ | Yes |
| Solutions | https://about.gitlab.com/solutions/ | |  |
| Delivery Automation | [Coming soon...](https://gitlab.com/gitlab-com/marketing/digital-experience/buyer-experience/-/merge_requests/211) solutions/delivery-automation/ | Related: https://about.gitlab.com/handbook/marketing/strategic-marketing/usecase-gtm/delivery-automation/ |  |
| Continuous Software Security Assurance | Net new | Related: https://about.gitlab.com/handbook/use-cases/#3-continuous-software-security-assurance |  |
| Continuous Software Compliance | Net new | Related: https://about.gitlab.com/handbook/marketing/strategic-marketing/usecase-gtm/compliance/ |  |
| The DevOps Platform | https://about.gitlab.com/solutions/devops-platform/ | | Yes |
| Finance | Net new | |  |
| Retail | Net new | |  |
| Public Sector | https://about.gitlab.com/solutions/public-sector/ | | Yes |
| Technology | Net new | |  |
| Education | https://about.gitlab.com/solutions/education/ | Suggested, could also use the campuses page as main URL (very similar) Related: https://about.gitlab.com/solutions/education/campus/ &  https://about.gitlab.com/solutions/education/join/| Yes, campuses is also a yes |
| Engineering | Net new | |  |
| Product Management | Net new | Related: https://about.gitlab.com/services/education/pm/ |  |
| IT | Net new | |  |
| QA/Testing | Net new | |  |
| Technology Partner | https://about.gitlab.com/partners/ or https://about.gitlab.com/partners/technology-partners/ | | Yes |
| AWS | https://about.gitlab.com/partners/technology-partners/aws/ | | Yes |
| Google Cloud Platform (GCP) | https://about.gitlab.com/partners/technology-partners/google-cloud-platform/ | | Yes |
| RedHat | https://about.gitlab.com/partners/technology-partners/redhat/ | | Yes |
| VMWare | https://about.gitlab.com/partners/technology-partners/vmware-tanzu/ | | Yes |
| IBM | https://about.gitlab.com/partners/technology-partners/ibm/ | | Yes |
| Hashicorp | https://about.gitlab.com/partners/technology-partners/hashicorp/ | | Yes |
| Enterprise | https://about.gitlab.com/enterprise/ | | Yes |
| SMB | https://about.gitlab.com/small-business/ | | Yes |
| Early Stage | https://about.gitlab.com/solutions/startups/ | Should this be called "Start ups"? | Yes |
| DevOps | https://about.gitlab.com/devops-tools/ | |  |
| Digital Transformation | https://about.gitlab.com/solutions/digital-transformation/ | | Yes |
| Agile Development | https://about.gitlab.com/solutions/agile-delivery/ | Related: https://about.gitlab.com/solutions/agile-delivery/scaled-agile/ | Yes |
| GitOps | https://about.gitlab.com/solutions/gitops/ | | Yes |
| Microservices | https://about.gitlab.com/topics/microservices/ | Should this be net new? It's the only Topics page pulled in |  |
| DevSecOps | https://about.gitlab.com/solutions/dev-sec-ops/ | | Yes |
| Security & Compliance | https://about.gitlab.com/security/ | Related: https://about.gitlab.com/solutions/financial-services-regulatory-compliance/ &  https://about.gitlab.com/solutions/hipaa-compliance/ |  |
| Cloud Transformation | https://about.gitlab.com/solutions/cloud-native/ | | Yes |
| Modern Applications | Net new | Related: https://about.gitlab.com/handbook/marketing/strategic-marketing/it-groups/build/modernize/ |  |
| Stages of the DevOps Lifecycle | https://about.gitlab.com/stages-devops-lifecycle/ | |  |
| Manage | https://about.gitlab.com/stages-devops-lifecycle/manage/ | | Yes |
| Plan | https://about.gitlab.com/stages-devops-lifecycle/plan/ | | Yes |
| Create | https://about.gitlab.com/stages-devops-lifecycle/create/ | | Yes |
| Verify | https://about.gitlab.com/stages-devops-lifecycle/verify/ | | Yes |
| Package | https://about.gitlab.com/stages-devops-lifecycle/package/ | | Yes |
| Secure | https://about.gitlab.com/stages-devops-lifecycle/secure/ | | Yes |
| Release | https://about.gitlab.com/stages-devops-lifecycle/release/ | | Yes |
| Configure | https://about.gitlab.com/stages-devops-lifecycle/configure/ | | Yes |
| Monitor | https://about.gitlab.com/stages-devops-lifecycle/monitor/ | | Yes |
| Protect | https://about.gitlab.com/stages-devops-lifecycle/protect/ | | Yes |
| Pricing | https://about.gitlab.com/pricing/ | |  |
| Why Ultimate? | https://about.gitlab.com/pricing/ultimate/ | |  |
| Why Premium? | https://about.gitlab.com/pricing/premium/ | |  |
| Getting Started | https://about.gitlab.com/get-started/ | Related: https://about.gitlab.com/community/moving-to-gitlab/ | Yes |
| Free Trial | https://gitlab.com/-/trial_registrations/new?glm_source=about.gitlab.com&glm_content=default-saas-trial | |  |
| Install | https://about.gitlab.com/install/ | |  |
| CE or EE | https://about.gitlab.com/install/ce-or-ee/ | | Yes |
| Update GitLab | https://about.gitlab.com/update/ | | Yes |
| SMB quick set up checklist | Net new | |  |
| Enterprise quick set up checklist | Net new | |  |
| CI quick set up checklist | Net new | |  |
| SCM quick set up checklist | Net new | |  |
| Build business case for GitLab checklist | Net new | Related: https://about.gitlab.com/devops-tools/azure-devops-vs-gitlab/business-decision-makers/ & https://about.gitlab.com/devops-tools/jenkins-vs-gitlab/technical-decision-makers/ & https://about.gitlab.com/devops-tools/jenkins-vs-gitlab/business-decision-makers/ |  |
| Transition from GitHub quick set up checklist | https://about.gitlab.com/solutions/github/ | | Yes |
| Transition from Jira quick set up checklist | https://about.gitlab.com/solutions/jira/ | | Yes |
| Scaling your GitLab usage quick set up checklist | Net new  | |  |
| Set up support services | https://about.gitlab.com/services/ | Related: https://about.gitlab.com/services/catalog/ & https://about.gitlab.com/services/technical-account-management/ & https://about.gitlab.com/services/implementation/ & https://about.gitlab.com/services/education/ |  |
| Support | https://about.gitlab.com/support/ | |  |
| Get Help | https://about.gitlab.com/get-help/ | | Yes |
| Resources | https://about.gitlab.com/resources/ | |  |
| Docs | https://docs.gitlab.com/ | Not in buyer repo |  |
| Blog | https://about.gitlab.com/blog/ |  |  |
| Learn | https://about.gitlab.com/learn/ | |  |
| Customer Stories | https://about.gitlab.com/customers/ | |  |
| Community programs | https://about.gitlab.com/community/ | |  |
| Working remotely | https://about.gitlab.com/company/culture/all-remote/ | |  |
| Events | https://about.gitlab.com/events/ | |  |
| Company | https://about.gitlab.com/company/ | | Yes |
| Releases | https://about.gitlab.com/releases/ | |  |
| Jobs | https://about.gitlab.com/jobs/ | Consider calling this "Careers" |  |
| Analysts | https://about.gitlab.com/analysts/ | |  |
| Demo | https://about.gitlab.com/demo/ | | Yes |
| Contact Sales | https://about.gitlab.com/sales/ | | Yes |
| Demo | https://about.gitlab.com/demo/ | |  |
| Login / Register | https://gitlab.com/users/sign_in | Not in the buyer repo |  |



## Out of scope
What is out of scope and not part of this iteration?

- Secondary pages to landing page (ex. Blog posts, Customer case studies, etc.)
- Handbook (other than where we might pull content from)
- Docs (other than where we might pull content from)

## Requirements
What are the requirements for this request? Checklist below is an example of common requirements, please check all that apply and adjust as necessary:

- [x] Copy writing
- [ ] Illustration
- [ ] Custom Graphics
- [x] Research
- [ ] Data / Analytics
- [ ] UX Design
- [ ] Engineering

Story points: 10.0