Clothing and fashion in Ghanaian Culture: a Case Study among the Akans

Clothing generally is an area of great interest to mankind, but its relation to the changing cultural and its significances in the moral drive of Ghanaians generally and the Akans in particular, is perhaps the least talked about by researchers and scholars. The desire to link tradition and morality to modern cultural dynamism in relation to its expression in the dress-life of Ghanaian youth is limited. This has probably contributed to provocative, dangerous and promiscuous life-styles of today’s youth in Ghana. Moral break down with regards to clothing is obvious among the Ghanaian youth and it does not speak well of us as a country. Moral codes are based on traditional and cultural acceptable factors regarding what is decent or indecent in the social domain. The researcher therefore attempts to assess the changing trends and significance of traditional systems regarding clothing and adornment. The moral standing of the cultural system relating to clothing and fashion becomes a yardstick of morality to bring to bare the importance of realising situations and addressing them correctly, rather than leaving it to the ‘game of changes in fashion trends’. To give a firm indication and implication for immediate action to be taken, this dissertation sought to know the trends of events in the history of clothes, link it to changing trends in recent times in Akan society, both indigenous and contemporary to assess the moral standing of the youth in particular within Akan society on the matter of decency in clothes and the way forward. The researcher employs qualitative and descriptive methods of research, using instruments such as interviews, questionnaires, observations and photographs. The population of the study was centred mainly on traditional leaders, learning institutions and the Ghanaian youth in general. The study is captured in six chapters, besides the first, second and third chapters that dealt with the introduction, review of related literature and methodology respectively, the fourth chapter described and analysed data gathered from the field study into eight sub headings. These areas addressed historical evidences of clothing in Ghana; clothing associated with traditional institutions: its relevance in colour and beauty concepts among the Akans; clothing and fashion accessories; relevance of colour in Ghanaian clothing and fashion styles; beauty, body shapes and its effects on clothing; body marks, influence of foreign fashion on the culture and fashion of Ghana, with its inappropriate use of clothing among the youth; morality and modesty in Ghanaian fashion and culture: possible health risks associated with body arts. Chapter five dealt with the interpretation of findings with regard to the various ways of collecting and analysing the historical information. These were explained, their significance and changes regarding clothing that are associated with traditional institutions are equally considered. The questionnaire was vividly analysed and interpreted using Statistical Package for Social Sciences (SPSS) data analysis instrument to assess the trend of responses from the respondents regarding the various areas of the questions asked. On this note, some main findings were realised, which were elaborated on at the end of this chapter. The last chapter (six) summarised the findings of the study, tested the hypotheses, drew a conclusion and gave recommendations based on the findings. At the end, the findings revealed that, tremendous changes had occurred in the historical trends of clothing and fashion among Ghanaians in general and Akans in particular over the centuries. The changes which are mainly being influenced largely in recent times by foreign styles of fashion are impacting negatively on the moral and cultural lives of the Akans particularly and Ghanaians in general, contributing to undesirable practices among the youth. It is believed that, the situation can be controlled if drastic measures are taken by meaningful Ghanaians and the researcher’s recommendations are given consideration.

Source: KNUST