ghanaopendata/ghanaian-research-english huggingface dataset:
Adoption of social media by small-scale businesses a case study of Obuasi central market

The adoption of social media by small and emerging businesses as a communication tool has led to the decrease on patronage of the services of people who work in the traditional media sector. Most businesses, notably small ones, now rarely use the traditional communication tool for advertising their products and services except in rural communities that are less abreast with the digital phenomenon. At Obuasi Central Market, an urban and vibrant economic centre at Obuasi in the Ashanti region, lies several small-scale businesses which were the participants of this research. The main objective of this research study was to establish the relationship between these small-scale businesses and social media. These questions that needed to be answered included the impacts of social media on small-scale businesses, the challenges faced by small-scale businesses using social media and the factors causing small-scale businesses to adopt social media as a communication tool. The quantitative research approach was used in this research. Forty respondents were used in this study. In the research findings, it was revealed that one of the factors why small-scale businesses are adopting social media is because of its affordability. 65% of business owners in this study also stated that they used social media because they wanted to reach more customers and potential customers within a short time. 62% of customer of small scall businesses in the study also stated that they preferred to buy via social media because of free delivery packages and its easy way of making purchases. Overall, it became so clear that the relation between small-scale businesses and social media was one of a gradual dependency on the part of the small-scale businesses on social media. Although small-scale businesses have a ready market on social media to capture, they also have to make sure that they win over their trust, since it was the major way to keep the customer.

Source: UEW
The adoption of the citizens charter policy in public service delivery in Ghana a tool for social accountability or a mere administrative rhetoric

The need for an improved public sector with bureaucrats to provide efficient services to the citizens, informed the adoption of the citizens charter policies in Ghana in October, 2007. The policy aimed at reinventing public service delivery in the country. Since its inception, numerous studies have been conducted to establish its implementation successes and failures in the health sector. However, the extant literature has little empirical findings on its impacts on the services of other public agencies. This current study sought to fill the gap by investigating the impact of the citizens charter programme on social accountability in terms of voice, answerability and enforceability in the service delivery of the Driver and Vehicle Licensing Authority (DVLA) and the Food and Drugs Authority (FDA). The study was premised on the pragmatists research paradigm, using the concurrent mixed-method design to collect both quantitative and qualitative data from 219 sampled respondents and 10 expert informants respectively. The study established that the introduction of the citizens charter programme has had minimal impact on social accountability in the public service agencies. This was expounded with the assertion that the voice of the clients/citizens have been systematically curtailed through the limited level of involvement granted them during the crafting, implementation and evaluation of the service charters. The study again revealed that, the citizens charter programme currently has no legislative backings in Ghana, neither is there any government initiative towards institutionalising the programme in the public service agencies. Nonetheless, the citizens charter programme has improved upon the standards of service delivery and citizens’ access to information. The study thereby concludes that the citizens charter programme in its current implementation state, is more of an administrative rhetoric than serving as a mechanism to make service providers responsive and accountable to the citizens. The findings contribute to knowledge in the extant literature on public sector reforms implementation. Since the enforceability of the citizens charter programme was found to be poor, the study recommends that the Public Sector Reform Secretariat under the Office of the President should draft a ‘Citizents Charter Bill’ to be passed by the parliament to give it a legal backing. Again, the Office of the Head of Civil Service in collaboration with the Public Service Commission should institute a ‘Charter Mark System’ to help rate public service agencies on their adherence to the tenets of the citizens charter programme.

Source: UEW
Adult students and keyboard playing a case study of music students at the University of Education, Winneba

The purpose of this phenomenological case study is to describe the participants’ experience of adult students’ keyboard practice habits and playing skills among level 100 students in the BMus Ed, BMus, and DMus programmes at the UEW, Music Education Department in Winneba. The case study was conducted during 2018-2019 academic year in the Department’s Piano Laboratory One. As a Graduate Assistant who worked at the Piano Laboratory One, a preliminary investigation I conducted revealed that some adult students in level 100 in all the three programmes (BMus Ed, BMus, and DMus) did not do well in keyboard skills, and this ignited the study. The study employed phenomenological research design under qualitative research paradigm. Out of a total population of 11 lecturers who teach keyboard skills and 165 level 100 music students, a sample of 5 lecturers and 30 music students were selected for the study, making a total sample size of 35. Data was collected with semi-structured interview guides, conducted face-to-face, and by mobile phone interactions, and also by observation. Field notes were taken, and sessions of students’ practice depicting their keyboard playing abilities were recorded using a multipurpose mobile phone (TECNO SPARK 5, 64 GB + 3 GB) for transcription and analysis of results. Student respondents were examined on three types of test items, viz., (i) technical exercises in key C, G, and F major scales for one octave; (ii) classical pieces from the Hours with the Masters by Dorothy Bradley vol. 1. Primary to Elementary; and (iii) hymn tunes from the Methodist Hymn Book (MHB). The study came up with the following findings: A lot of level 100 students had no keyboard playing experiences before their entry into the UEW which reflected their ability levels, and decided the difficulty levels of the pieces (music) they chose for the three types of tests administered. To enhance the overall improvement of keyboard skills in the Music Education Department, the study has developed and proposed the following models: (i) Keyboard Weekly Assignment Report Form [KWARF] to be used for monitoring students’ practice and evaluation; (ii) Model of Sight-Reading and Performance in Society; and (iii) A Monograph of Piano Teaching and Learning to Adult African Students. Four recommendations were also made, namely (i) encouraging lecturers to use the Keyboard Weekly Assignment Report Form [KWARF]; (ii) encouraging students to practice the Sight-Reading drill [SR drill]; (iii) encouraging students to purchase their own keyboards for practice and performance; and (iv) encouraging students to listen to multimedia recordings on piano/keyboard performances.

Source: UEW
Adults with mobility impairments access to mobility assistive technology in Effutu Municipality

This study examined how adults with mobility impairments access mobility assistive technologies in Effutu Municipality, Winneba in the Central Region of Ghana. The study was underpinned by Penchansky’ Theory of Access. The research design used was a case study. The target population for the study was twelve (12) participants consisting of seven (7) males and five (5) females. Census sampling technique was used to select the sample size. Face-to-face interviews were conducted with the use of semi-structured interview guide. A thematic approach was applied in analyzing the data. The findings from the study revealed that participants relied on donor support, family members and other charitable organizations as sources to access mobility services. Participants also confirmed that there were several benefits of accessing mobility assistive technologies including independent ambulation and performing daily living activities. Some of the barriers to accessing mobility services were financial constraints and lack of awareness about funding mobility assistive technologies. The study recommends that the government and other stakeholders in collaboration with department of social welfare and other donor agencies should always assist in providing access to mobility assistive technologies to adults with mobility impairments.

Source: UEW
Advertising of charismatic churches a case study of two churches in Ghana

Religious organisations, particularly charismatic churches have resorted to marketing communication activities in the competitive environment. Given this competition, there are concerns about how churches could sustain their existence and operations especially with the emergency of many new religious groups. Consequently, research that provides insight into branding and advertising of churches including charismatic churches has become important to academic and marketing communication practitioners. This study attempted to address this gap by exploring the advertising strategies used by Perez Chapel International and the Qodesh Family Church in branding their identities and images to position their churches to audiences using qualitative research and approach and multiple case study. Underpinned by Kapferer’s Hexagonal Identity Prism and brand position theory, this study adopted a qualitative research approach using interviews and document analysis to collect data to analyse how Perez Chapel International and Qodesh Family Church utilise advertising strategies in branding their charismatic churches. The findings provide support for the churches’ brand service identities, which comprises of six facets: physique, personality, relationship, reflection, culture, and self-image. In ascertaining the purposes and how advertising strategies are deployed by the two charismatic churches, this study revealed that Perez Chapel International (PCI) and Qodesh Family Church (QFC) used various marketing communication activities especially advertising to promote their brands, which reflect models and practices. The findings show that Perez Chapel International (PCI) and Qodesh Family Church (QFC) used similar approaches, strategies, and channels in positioning their brands to attract many stakeholders especially congregants to their churches. However, the two churches have to improve their marketing and advertising efforts in professional ways given the springing up of many new churches in Ghana to uniquely distinguish in situations to maintain share of audiences.

Source: UEW
Advertising product innovation to clients in rural banking sector A case study of Nyakrom Rural Bank

The aim of this study is to analyse the advertising product innovation in Ghana's rural banking sector. The AIDA model, the DAGMAR model, and the Contingency theory were used to better understand the motivations for the use of advertisements, as well as the types and roles of advertisement. The two types of advertising from the data, are product and institutional advertising. Disseminating timely information, building rapport with stakeholders, ensuring advertising efficiency, and improving the organization's image were identified as reasons for using these two major types of advertisement. Advertisement was identified to play a part in raising awareness and improving customer-bank ties. Promotional activities were noted to have been carried out to change clients' thoughts and inform them about a brand or service. The study concluded that effective advertising on product innovation creates, changes, or strengthens a customer's attitude toward a certain service or brand. To improve advertising with clients, Nyakrom Rural Bank should strive to focus on integrated advertising, which entails the incorporation of both product and institutional advertising via traditional and new media and technology to improve the success and feedback of the information intended to be communicated.

Source: UEW
Advertising product innovation to clients in rural banking sector: A case study of Nyakrom Rural Bank

The aim of this study is to analyse the advertising product innovation in Ghana's rural banking sector. The AIDA model, the DAGMAR model, and the Contingency theory were used to better understand the motivations for the use of advertisements, as well as the types and roles of advertisement. The two types of advertising from the data, are product and institutional advertising. Disseminating timely information, building rapport with stakeholders, ensuring advertising efficiency, and improving the organization's image were identified as reasons for using these two major types of advertisement. Advertisement was identified to play a part in raising awareness and improving customer-bank ties. Promotional activities were noted to have been carried out to change clients' thoughts and inform them about a brand or service. The study concluded that effective advertising on product innovation creates, changes, or strengthens a customer's attitude toward a certain service or brand. To improve advertising with clients, Nyakrom Rural Bank should strive to focus on integrated advertising, which entails the incorporation of both product and institutional advertising via traditional and new media and technology to improve the success and feedback of the information intended to be communicated

Source: UEW
Advertising tools and the growth of charismatic churches in Ghana

This study sought to explore the use of advertising tools for church growth by Charismatic churches in Ghana. The study adopted a mixed methods approach where both quantitative and qualitative data collection methodologies of survey and in-depth interview, respectively were employed to collect data for analysis. Christian Action Faith Chapel, Lighthouse Chapel International, International Central Gospel Church (ICGC), Perez Chapel International and Royalhouse Chapel International constituted the population from which the simple random sampling technique was used to select 350 church attendees from branches of the selected churches in Tema in the Greater Accra Region for the study. Data collected was analysed using SPSS and thematic analysis for the quantitative and qualitative approaches of the study. This study concluded that the use of advertising tool (radio, television, word of mouth, handbills) contributed significantly to church growth. The research findings showed that TV and radio were the two most persuasive advertising tools. Other media, such as, word-of-mouth and handbills additionally influenced the respondents in choosing their church. The research recommends that churches should increase their visibility or presence on TV and radio to increase their membership. The study shows that, churches in Ghana should mostly use radio/television, word of mouth/handbills and billboards/posters since they are the blend of advertising tools that were found to be most appealing to Ghanaians in choosing a church. The study also showed that advertising tools such as, magazine and newspaper do not make as much impact on people in choosing their place of worship.

Source: UEW
Adwenesu a antoafo} w} w} akyiwade{ ho

Saa dwumadie yi y[ nhwehw[mu a, [fa adwenesu a Antoafo] w] w] akyiwade[ ho. }kasa mu ne nney[e[ akyiwade[ di akotene w] Antoa kuro no mu. Dwumadie yi botae[ bi ne s[ [hw[[ adwenesu a Antoafo] kura w] akyiwade[ ho. {de ahw[e[ ne nk]mm]twetwe[ na [boaboaa ns[m ano ber[ a [gyinaa botae[ nyiyimu so paw na mede paw nnipa aduasa a w]n nyinaa firi Antoa so y[[ nhwehw[mu yi. }kasa mu akyiwade[ a nhwehw[mu yi ada no adi bi ne ntam, nsedie ne duab]. Nney[e[ akyiwade[ bi nso fa adidie ne ]nom ho, mogyafra ne habantw[. Antoafo] gye di s[ onipa tiri hy[ Onyankop]n, abosom ne ahonhom nkae[ ase enti w]susu s[, s[ onipa bu akyiwade[ so a, [de nsunsuanso] b]ne bi te s[ yare[, owuo, ohia ne animguase[ na [ba ankorankor[, abusua ne ]man so na mmom s[ [ba saa a w]tumi fa amanne[ kwan so de pepa anaa yi saa mmusuo no firi h] ma ahot] ba. Yeinom ma [da adi s[, Antoafo] adwenesu w] akyiwade[ ho ne s[, [ny[ abosonsom na mmom [b] nnipa ho ban na [ma nnipa di mmara so.

Source: UEW
Adwenesu a antoafo} w} w} akyiwade{ ho

Saa dwumadie yi y[ nhwehw[mu a, [fa adwenesu a Antoafo] w] w] akyiwade[ ho. }kasa mu ne nney[e[ akyiwade[ di akotene w] Antoa kuro no mu. Dwumadie yi botae[ bi ne s[ [hw[[ adwenesu a Antoafo] kura w] akyiwade[ ho. {de ahw[e[ ne nk]mm]twetwe[ na [boaboaa ns[m ano ber[ a [gyinaa botae[ nyiyimu so paw na mede paw nnipa aduasa a w]n nyinaa firi Antoa so y[[ nhwehw[mu yi. }kasa mu akyiwade[ a nhwehw[mu yi ada no adi bi ne ntam, nsedie ne duab]. Nney[e[ akyiwade[ bi nso fa adidie ne ]nom ho, mogyafra ne habantw[. Antoafo] gye di s[ onipa tiri hy[ Onyankop]n, abosom ne ahonhom nkae[ ase enti w]susu s[, s[ onipa bu akyiwade[ so a, [de nsunsuanso] b]ne bi te s[ yare[, owuo, ohia ne animguase[ na [ba ankorankor[, abusua ne ]man so na mmom s[ [ba saa a w]tumi fa amanne[ kwan so de pepa anaa yi saa mmusuo no firi h] ma ahot] ba. Yeinom ma [da adi s[, Antoafo] adwenesu w] akyiwade[ ho ne s[, [ny[ abosonsom na mmom [b] nnipa ho ban na [ma nnipa di mmara so

Source: UEW
Aesthetic analysis of Gonja proverbs

This study presents an aesthetic analysis of some Gonja proverbs with particular reference to the East Gonja District dialect of the Gonja language. It discusses the structure of the Gonja proverbs, themes and some literary devices as well as the aesthetic qualities embedded in the Gonja proverbs. Purposive sampling technique was adopted for the study and the design of the study was qualitative research because the analyses of the data was mainly descriptive. The sample size of the study was twelve (12) made up of the chief and his elders as well as a woman dirge singer, one local praise singer of the Kpembe traditional area and three sections of the language community namely Abrumase, Kigbatito and Slimuchu in the East Gonja District of the Savanna Region of Ghana and one lecturer of the Gonja language from the University of Education, Winneba. The instruments used in the study for the data collection were unstructured interview. The findings of this study confirmed that Gonja proverbs have structures in their compositions; themes and varied literary devices as well as their aesthetic qualities which have been clearly displayed in the analyses of the proverbs.

Source: UEW
Aesthetics and educational significance of public sculptures at Mankessim

This study examined the aesthetics and the educational significance of public sculptures of Mankessim in the Mfantseman Municipality of Ghana. Scholars have made expositions on the philosophical and historical aspect of the public sculptures of Mankessim however, there remained a scholarly gap in the areas of aesthetics and educational significance of the sculptures of which the study sought to address. A descriptive case study design was adopted for the study and purposive sampling technique was employed in sampling sixteen (16) respondents. Thus three (3) art teachers, three (3) art students four (4) local residents, two (2) local artists and four (4) Traditional leaders of Mankessim were drawn for the study. The instrumentation used were interview, observation and artefacts and data gathered for the study was subjected to visual and thematic analysis. The study revealed among other things that public sculptures of Mankessim were not entirely ignored but the level of appreciation was relatively low. The study however recommended that there must be regular and proper maintenance to accentuate it relevance, while sensitizing the public about potential benefit of public sculptures.

Source: UEW
Aesthetics and philosophical bedrocks of sculptures

This study examined the Aesthetics and Philosophical Bedrocks of Sculptures among the Peki of Ghana. The study is qualitative and employed visual analysis and descriptive statistics. Proportionate stratified random sampling technique was used to select informants from the overall population of 2043. The researcher employed semi- structured interview and non-participant observation to collect data for processing into empirical information. The study revealed that, there are many sculptures available in Peki that are not well understood by majority of the people from or living in Peki. These sculptures have several aspects of beauties supported by theories including emotionalism, imitationalism, formalism and functionalism. However, since these sculptures play important roles in the life of the people, the researcher recommends that, the aesthetics and philosophical bedrocks of these sculptures are communicated to all viewers through several channels, including the involvement of sculptors and other artists in embracing festival celebrations. This will help to communicate the beauties and philosophies underpinning the sculptures and hence improve upon restoration of damaged sculpture works.

Source: UEW
Aesthetics of billboards in Accra cityscape

Billboards as an effective outdoor communication channel that promote products and services also add value to their immediate surrounding. Limited were the studies on the aesthetics of billboards. The main aim of this study is to project the aesthetic qualities of billboards at prominent places in Accra. Precisely the study sought to: identify and describe billboards sited in Accra; examine the aesthetic qualities of billboards in Accra; analyse the identified cultural elements of billboards in Accra; and evaluate the contents on billboards in Accra to ascertain their impact on the communication. The descriptive research design under qualitative research approach was used for this study. Observation and interview were the pivotal research instruments used for the study. A total of twentyseven billboards and forty-five respondents were sampled from road users, advertising agencies, marketing agents, graphic artists, and an officer from the Assembly to establish the population for the research. The purposive and convenience sampling techniques were used to select billboards and individuals for the study. Thematic contents analysis and visual analysis of the various aspects of the billboards with the aid of photographs and field notes grounded the analysis of the study. This technique gave the researcher the opportunity to unearth and project the aesthetic qualities of billboards at prominent places in Accra. The findings of the study show that sited billboards at prominent places in Accra come with two and three interfaces with varied advertisements that make them unavoidable irrespective of where the road user is coming from. The aesthetic qualities of the billboards are embedded in the attractiveness of the illustration, slogan, colour and the main text as well as the lighting system around them, making significant impact on the cityscape. Identifiable Ghanaian cultural elements were encoded in the illustration, the nature of these billboards and their immediate environment. The effectiveness of the billboard to communicate is determined by name of product, illustration, slogan, brand name, and trademark. The prime recommendation for this study is for the advertising agencies and the Assembly with Ghana High Way Authority to replicate the siting of billboards with three interfaces at Tetteh Quarshie Interchange in other interchanges to improve their aesthetic qualities and maximise the ability billboard communicate to a larger audience.

Source: UEW