Jordi Pujol i els recursos de l'etnopoètica (2004)

Jordi Pujol?s facility for formulating stories, along with his prodigious memory, permitted him to utilize in his discourses some resources of oral folklore and ethno-poetics, whenever necessary. Ethno-poetics comprises a series of genres which are used in all cultures as a communicative way to make one?s messages, thoughts or intentions easier to understand. These diverse genres are created or disappear according to the needs of the society which employs them, and its verbal constructions adopt the appropriate form and content according to the situation and the person to whom they are addressed, always including some artistic element. This article deals with the development that this discipline has recently undergone in Catalonia and the use made of it by president Pujol in his verbal interventions.
 

Identidades culturales y publicidad. Los usos de la cultura en la creatividad publicitaria en Chile* 

Enrique Vergara L. es doctor en Ciencias de la Comunicacion por la Universidad Autonoma de Barcelona i profesor titular de Facultad de Comunicacio de la Universidad Diego Portale, Santiago de Chile. 
enrique.vergara@udp.cl 


The main objective of this article is to determine the current relationship between advertising creativity and the cultural changes experienced in Chile during recent years. Therefore, it discusses cultural change from the clues of the advertising message. This is done from two perspectives. First, from considering the socio-cultural relevance of advertising, consumption, and globalisation in Chilean society. Secondly, from the most significant cultural changes which have occurred in Chile according to the United Nations Development Programme?s (UNDP) report ?Nosotros los chilenos: un desafio cultural? (We Chileans, a cultural challenge). How advertising relies on cultural change is analysed from the relationship between these two realms - one conceptual, the other empirical.
 Tucidides, la sofistica, George W. Bush i la retorica 

Pere Franch es llicenciat en Periodisme per la Universitat Autonoma de Barcelona i professor de la Facultat de Ciencies de la Comunicacio Blanquerna-URL. perefp@blanquerna.url.es 


Plato maintains that the sophist practices the art of persuasion,an art which attempts, by use of rhetoric, only to convince the listener, without seeking either justice or virtue in the process. Nietzsche, on the other hand, says that the sophists are realists and blames Plato for shunning reality and taking refuge in morality and the ideal. Can we consider, then, Thucydides to be a paradigm of the sophist? No, quite the contrary, in that rather than convincing his readers, what he attempts to do is to tell, in a descriptive way, the concrete facts of the history of classical Greece: Thucydides, with his knowledge of rhetorical resources, does not use them to obtain the approval of the public, but rather to transmit a reality. And is Bush a sophist? Yes, in fact he is because he uses rhetoric only to justify the occupation of Iraq to world public opinion, independently of whether the existence of weapons of mass destruction there is true or false. These arguments, those of Bush in 2003, had already been used 2500 years ago by the Athenians and Spartans when confronting the Peloponnesian War.
 La televisio franquista de paper 

Francesc Canosa i Farran es periodista, membre de l?equip de recerca de la Facultat de Ciencies de la Comunicacio Blanquerna-URL i col·laborador de diversos mitjans de comunicacio. Ha treballat com a reporter i guionista a Canal Satelite Digital (Canal Estilo), Canal 9, Tele 5 i Antena 3. 
francesccf@blanquerna.url.es 


In 1948 Barcelona welcomed the first demonstration of state television. In 1956 Television Espanola was born. However, it was not until the mid-sixties that television began to enter the majority of homes. From 1948 to 1966 one could watch television without having a set at home. At that time, the press, as one of the principal means of contact with unseen surroundings, made it possible to imagine television. This press, though, was one of the instruments which Franco?s dictatorship used to justify and perpetuate the regime. Falangism imagined and made the public imagine television. A string of stereotypes associated the character of the regime to the phenomenon of television.
 

Del missatge a la noticia: Jordi Pujol i els mitjans de comunicacio 

Miquel Peralta i Mas es periodista, doctor en Ciencies de la Informacio i professor de la Facultat de Ciencies de la Comunicacio Blanquerna-URL.
miquelperaltam@blanquerna.url.es 


Jordi Pujol is one of the political leaders who has been most agile at taking advantage of the media to communicate his political messages and the work of the government of the Generalitat of Catalonia to the public. During his long mandate as president of the Generalitat (1980-2003), Jordi Pujol ended up knowing very well the production routines of the journalists for the daily news media, as well as the stages in the elaboration of a news story. This often permitted him to establish the rhythm and at times the content of reports about him or about the governments over which he presided. All of this had particular significance with regard to the foreign trips undertaken by the president of the Generalitat.