Social Media: Friend or Foe of Natural Language Processing? (2012)

In this talk, I will outline some of the myriad of challenges and opportunities that social media offer for natural language processing. I will present analysis of how pre-processing can be used to make social media data more amenable to natural language processing, and review a selection of tasks which attempt to harness the considerable potential of different social media services. There is no question that social media are fantastically popular and varied in form — ranging from user forums, to microblogs such as Twitter, to social networking sites such as Facebook — and that much of the content they host is in the form of natural language. This would suggest a myriad of opportunities for natural language processing (NLP), and yet much of the applied research on social media which uses language data is based on superficial analysis, often in the form of simple keyword search. This begs the question: Are NLP methods not suited to social media analysis? Conversely, is social media data too challenging for modern-day NLP? Alternatively, are simple term search-based methods sufficient for social media analysis, i.e. is NLP overkill for social media? In exploring these questions, I attempt to answer the overarching question of whether social media data is the friend or foe of NLP. I approach the question first from the perspective of what challenges social media language poses for NLP. The most immediate answer is the infamously free-form nature of language in social media, encompassing spelling inconsistencies, the free-form adoption of new terms, and regular violations of English grammar norms. Unsurprisingly, when NLP tools are applied directly to social media data, the results tend to be miserable when compared to data sets such as the Wall Street Journal component of the Penn Treebank. However, there have been recent successes in adapting parsers and POS taggers to social media data (Foster et al., 2011; Gimpel et al., 2011). Additionally, lexical normalisation and other preprocessing strategies have been shown to enhance the performance of NLP tools over social media data (Lui and Baldwin, 2012; Han et al., to appear). Furthermore, social media posts tend to be short and the content highly varied, meaning it is difficult to adapt a tool to the domain, or harness textual context to disambiguate the content. There is also the engineering challenge of real-time processing of the text stream, as much of NLP research is carried out offline with only secondary concern for throughput. As such, we might conclude that social media data is a foe of NLP, in that it challenges traditional assumptions made in NLP research on the nature of the target text and the requirements for real-time responsiveness. However, if we look beyond the immediate text content of social media, we quickly realise that there are various non-textual data sources that can be used to enhance the robustness and accuracy of NLP models, in a way which is not possible with static text corpora. For example, simple information on the author of a post can be used to develop authoradapted models based on the previous posts of the same individual (at least for users who post sufficiently large volumes of data). Links in the post can be used to disambiguate the textual content of the post, whether in the form of URLs and the content contained in the target document(s), hashtags and the content of other similarly-tagged posts, thread-