Inside_Media_Weekly_13_-_Feb._5_2013 1 19.68 3.36 Welcome<space>back<space>to<space>another<space>exciting<space>edition<space>of<space>Inside<space>Media<space>Weekly.
Inside_Media_Weekly_13_-_Feb._5_2013 1 23.04 4.32 I'm<space>Ryan<space>Boni,<space>joined<space>again<space>by<space>Kevin<space>Bastos<space>over<space>here<space>on<space>the<space>left.
Inside_Media_Weekly_13_-_Feb._5_2013 1 27.36 1.20 Thank<space>you,<space>Ryan<space>Boni.
Inside_Media_Weekly_13_-_Feb._5_2013 1 28.88 0.80 Welcome<space>back.
Inside_Media_Weekly_13_-_Feb._5_2013 1 30.24 3.52 Over<space>here<space>on<space>the<space>right,<space>Derek<space>Bonner,<space>back<space>again.
Inside_Media_Weekly_13_-_Feb._5_2013 1 34.40 2.96 Quickly,<space>I<space>wanted<space>to<space>start<space>the-<space>-<space>Didn't<space>we<space>switch<space>chairs<space>in<space>the<space>past?
Inside_Media_Weekly_13_-_Feb._5_2013 1 37.36 1.44 Oh,<space>should<space>we<space>do<space>that<space>again?
Inside_Media_Weekly_13_-_Feb._5_2013 1 38.80 1.12 I<space>don't<space>know.
Inside_Media_Weekly_13_-_Feb._5_2013 1 40.16 0.72 Let's<space>do<space>it<space>right<space>now!
Inside_Media_Weekly_13_-_Feb._5_2013 1 40.88 1.44 I<space>don't<space>know<space>if<space>the<space>worlds<space>ready<space>for<space>my<space>left<space>side.
Inside_Media_Weekly_13_-_Feb._5_2013 1 42.40 2.32 It's<space>too<space>bright.
Inside_Media_Weekly_13_-_Feb._5_2013 1 44.72 3.28 Nobody<space>else<space>has<space>seen<space>it,<space>other<space>than<space>the<space>people<space>who<space>actually<space>know<space>you.
Inside_Media_Weekly_13_-_Feb._5_2013 1 48.24 5.36 I<space>want<space>to<space>start<space>off<space>the<space>show<space>with<space>a<space>quick<space>apology<space>to<space>Mr.-<space>No,<space>no,<space>not<space>to<space>Bastos.
Inside_Media_Weekly_13_-_Feb._5_2013 1 53.60 0.48 Of<space>course<space>not.
Inside_Media_Weekly_13_-_Feb._5_2013 1 55.36 6.40 To<space>Brad<space>Bird,<space>the<space>director<space>of<space>the<space>Incredibles,<space>Ratatouille,<space>and<space>the<space>Iron<space>Giant.
Inside_Media_Weekly_13_-_Feb._5_2013 1 61.76 2.72 Yeah,<space>a<space>big<space>fan<space>of<space>Inside<space>Media<space>Weekly.
Inside_Media_Weekly_13_-_Feb._5_2013 1 64.48 8.48 Last<space>week,<space>we<space>were<space>talking<space>about<space>JJ<space>Abrams<space>directing<space>the<space>new<space>Star<space>Wars<space>and<space>I<space>kept<space>saying,<space>and<space>JJ<space>Abrams<space>directed<space>Mission<space>Impossible<space>and<space>Ghost<space>Protocol.
Inside_Media_Weekly_13_-_Feb._5_2013 1 73.20 11.44 When<space>Ghost<space>Protocol<space>was<space>directed<space>by<space>Brad<space>Bird<space>and<space>you<space>know,<space>JJ<space>Abrams<space>actually<space>directed<space>the<space>far<space>superior,<space>Mission<space>Impossible<space>Three<space>and<space>was<space>producer<space>on<space>Mission<space>Impossible<space>and<space>Ghost<space>Protocol.
Inside_Media_Weekly_13_-_Feb._5_2013 1 84.64 2.56 So<space>apologies<space>out<space>to<space>Brad,<space>sorry.
Inside_Media_Weekly_13_-_Feb._5_2013 1 87.60 3.04 Stop<space>sending<space>all<space>the<space>emails<space>already.
Inside_Media_Weekly_13_-_Feb._5_2013 1 90.72 14.40 Phone<space>calls<space>-<space>And<space>another<space>leftover<space>we<space>have<space>from<space>last<space>week,<space>Bastos<space>asked<space>did,<space>asked<space>did,<space>I<space>asked-d-<space>Asked<space>what<space>the<space>market<space>share<space>for<space>the<space>iPhone<space>in<space>the<space>United<space>States<space>of<space>all<space>phones?
Inside_Media_Weekly_13_-_Feb._5_2013 1 105.12 1.92 And<space>we<space>were<space>talking<space>about-<space>-<space>We<space>had<space>no<space>idea.
Inside_Media_Weekly_13_-_Feb._5_2013 1 107.12 0.80 what<space>that<space>might<space>be.
Inside_Media_Weekly_13_-_Feb._5_2013 1 108.48 4.24 The<space>crack<space>staff,<space>crack<space>research<space>staff,<space>jumped<space>on<space>that<space>from<space>the<space>Insider<space>Weekly.
Inside_Media_Weekly_13_-_Feb._5_2013 1 112.88 1.28 Ryan!
Inside_Media_Weekly_13_-_Feb._5_2013 1 114.80 4.88 And<space>looked<space>it<space>up,<space>and<space>ComScore<space>is<space>a<space>company<space>that<space>actually<space>provides<space>this<space>for<space>the<space>industry.
Inside_Media_Weekly_13_-_Feb._5_2013 1 119.68 11.04 So<space>this<space>is,<space>ends<space>October,<space>2012<space>because<space>you<space>know,<space>it<space>goes<space>to<space>the<space>paying<space>customers<space>first<space>and<space>then<space>us<space>cheapies<space>who<space>don't<space>pay<space>for<space>it,<space>get<space>it,<space>you<space>know,<space>three<space>more<space>months<space>after<space>that<space>or<space>whatever.
Inside_Media_Weekly_13_-_Feb._5_2013 1 130.88 8.48 Anyway,<space>we<space>were<space>talking<space>about<space>whether<space>it<space>was<space>10,<space>12,<space>whatever<space>percent,<space>I<space>think<space>were<space>kind<space>of<space>the<space>guesses<space>on<space>how-<space>-<space>I<space>said<space>it<space>was<space>higher<space>than<space>that.
Inside_Media_Weekly_13_-_Feb._5_2013 1 139.36 2.16 And<space>you'd<space>be<space>right,<space>a<space>little<space>bit<space>higher.
Inside_Media_Weekly_13_-_Feb._5_2013 1 142.64 6.08 Of<space>all<space>phones<space>in<space>the<space>United<space>States,<space>this<space>would<space>be<space>a<space>feature<space>phones<space>and<space>smartphones.
Inside_Media_Weekly_13_-_Feb._5_2013 1 148.88 2.72 Apple<space>has<space>17.8%<space>of<space>the<space>market<space>share.
Inside_Media_Weekly_13_-_Feb._5_2013 1 151.84 1.04 I<space>would've<space>expected<space>it<space>to<space>be<space>higher.
Inside_Media_Weekly_13_-_Feb._5_2013 1 152.88 13.28 Samsung<space>is<space>at<space>26.3<space>This<space>is<space>manufacturer<space>Samsung<space>26.3,<space>Apple<space>17.8,<space>actually<space>is<space>pretty<space>much<space>tied<space>with<space>LG<space>at<space>17.6.<space>Motorola<space>at<space>11,<space>and<space>HTC,<space>which<space>is<space>starting<space>to<space>have<space>some<space>problems<space>at<space>6.
Inside_Media_Weekly_13_-_Feb._5_2013 1 166.24 2.64 They<space>had<space>a<space>bad<space>quarter.
Inside_Media_Weekly_13_-_Feb._5_2013 1 169.76 1.04 That's<space>surprising.
Inside_Media_Weekly_13_-_Feb._5_2013 1 170.88 5.44 Now<space>if<space>you<space>go<space>to,<space>and<space>we<space>should<space>say<space>that<space>smartphones<space>found<space>all<space>kinds<space>of<space>stuff<space>from<space>this<space>ComScore.
Inside_Media_Weekly_13_-_Feb._5_2013 1 176.48 7.12 Smartphones<space>are<space>at<space>51.9%<space>of<space>mobile<space>phones,<space>this<space>past<space>quarter<space>or<space>two<space>quarters<space>ago.
Inside_Media_Weekly_13_-_Feb._5_2013 1 183.60 2.32 Third<space>quarter<space>is<space>expected<space>to<space>be<space>about<space>60%.
Inside_Media_Weekly_13_-_Feb._5_2013 1 185.92 9.84 Now,<space>if<space>you<space>go<space>just<space>smartphones<space>and<space>get<space>rid<space>of<space>all<space>the<space>feature<space>phones,<space>and<space>you<space>go<space>by<space>platforms,<space>Google<space>is<space>a<space>53.6%,<space>the<space>Android<space>platform.
Inside_Media_Weekly_13_-_Feb._5_2013 1 196.00 3.28 The<space>Apple<space>iOS<space>is<space>a<space>34.3%.
Inside_Media_Weekly_13_-_Feb._5_2013 1 199.60 3.68 Rim<space>is<space>at<space>7.8,<space>which<space>of<space>course<space>is,<space>is<space>Blackberry.
Inside_Media_Weekly_13_-_Feb._5_2013 1 203.68 1.36 Pretty<space>much<space>Blackberry<space>phones.
Inside_Media_Weekly_13_-_Feb._5_2013 1 205.12 8.08 Microsoft<space>is<space>at<space>3.2,<space>and<space>surprisingly<space>pulling<space>in<space>the<space>rear<space>here<space>is<space>Symbion<space>at<space>0.6%.
Inside_Media_Weekly_13_-_Feb._5_2013 1 213.36 3.52 And<space>I<space>don't<space>believe<space>a<space>Symbian<space>phone<space>has<space>been<space>made<space>in<space>a<space>couple<space>of<space>years.
Inside_Media_Weekly_13_-_Feb._5_2013 1 218.00 11.12 It<space>was<space>Symbian,<space>for<space>those<space>that<space>don't<space>remember,<space>it<space>was,<space>they<space>could<space>Nokia,<space>Sony,<space>Ericsson<space>got<space>together<space>and<space>supported<space>Symbian<space>and<space>then<space>they<space>all<space>abandoned<space>Symbion.
Inside_Media_Weekly_13_-_Feb._5_2013 1 229.36 3.52 Nokia<space>being<space>the<space>last<space>holdout,<space>just<space>went<space>to<space>making<space>Windows<space>phones.
Inside_Media_Weekly_13_-_Feb._5_2013 1 232.88 3.92 And<space>it's<space>probably<space>still<space>relevant<space>just<space>because<space>of<space>all<space>the<space>Internet<space>memes<space>with<space>the<space>Nokia<space>brick.
Inside_Media_Weekly_13_-_Feb._5_2013 1 236.80 14.64 But<space>so,<space>so<space>there's<space>0.6%<space>of<space>all<space>smartphones<space>are<space>still<space>Symbian,<space>which<space>leads<space>you<space>to<space>believe<space>too,<space>that<space>people<space>aren't<space>necessarily,<space>you<space>know,<space>everybody<space>thinks-<space>-<space>There's<space>a<space>problem<space>with<space>the<space>reportings<space>as<space>-<space>Well,<space>there<space>can<space>be<space>that!
Inside_Media_Weekly_13_-_Feb._5_2013 1 252.24 7.52 But<space>people<space>might<space>not<space>be<space>as<space>quick-<space>You<space>know,<space>we<space>always<space>assume,<space>oh,<space>you<space>know,<space>wealthier<space>area<space>people<space>would<space>just<space>get<space>by<space>the<space>newest,<space>greatest<space>thing.
Inside_Media_Weekly_13_-_Feb._5_2013 1 259.76 1.92 But<space>people<space>were<space>holding<space>on<space>to<space>things<space>that<space>work.
Inside_Media_Weekly_13_-_Feb._5_2013 1 262.16 1.20 I'm<space>not<space>even<space>buying<space>them.
Inside_Media_Weekly_13_-_Feb._5_2013 1 263.36 1.52 I'm<space>just<space>getting<space>them<space>for<space>free.
Inside_Media_Weekly_13_-_Feb._5_2013 1 264.88 0.88 And<space>there<space>you<space>go.
Inside_Media_Weekly_13_-_Feb._5_2013 1 265.84 1.76 I<space>mean,<space>hello,<space>what's<space>the<space>free<space>one?
Inside_Media_Weekly_13_-_Feb._5_2013 1 268.24 2.16 And<space>hence<space>my<space>piece<space>of<space>garbage.
Inside_Media_Weekly_13_-_Feb._5_2013 1 270.64 6.00 Although<space>there's<space>talk<space>that<space>that<space>kind<space>of<space>stuff,<space>the<space>subsidized<space>phones<space>may<space>be<space>going<space>away<space>and<space>everything<space>may<space>be<space>going<space>into<space>okay.
Inside_Media_Weekly_13_-_Feb._5_2013 1 276.64 0.64 Don't<space>talk<space>about<space>it.
Inside_Media_Weekly_13_-_Feb._5_2013 1 277.60 1.12 Which<space>is<space>worse.
Inside_Media_Weekly_13_-_Feb._5_2013 1 278.80 7.68 We<space>have<space>a<space>"which<space>is<space>worse"<space>this<space>week<space>because<space>there<space>were<space>two<space>food<space>oriented<space>items<space>in<space>the<space>paper<space>yesterday,<space>so<space>I<space>thought<space>let's,<space>let's<space>discuss<space>these.
Inside_Media_Weekly_13_-_Feb._5_2013 1 286.48 1.36 So<space>which<space>is<space>worse?
Inside_Media_Weekly_13_-_Feb._5_2013 1 288.24 4.96 Jainy<space>will<space>pull<space>the<space>plug<space>on<space>food<space>perks,<space>now<space>don't<space>get<space>excited<space>-<space>it's<space>not<space>fuel<space>perks.
Inside_Media_Weekly_13_-_Feb._5_2013 1 293.20 13.12 This<space>is<space>the<space>one<space>that<space>when<space>you<space>buy<space>the<space>gas<space>and<space>you<space>go<space>back<space>into<space>the<space>store<space>and<space>you,<space>you<space>get<space>a<space>percentage<space>off<space>of<space>your<space>food,<space>which<space>for<space>whatever<space>reason,<space>no<space>matter<space>how<space>much<space>gas<space>you<space>bought<space>came<space>in<space>at<space>1%,<space>it<space>seemed<space>to<space>be<space>all<space>the<space>time.
Inside_Media_Weekly_13_-_Feb._5_2013 1 306.64 6.40 Well,<space>when<space>you<space>have<space>a<space>10<space>gallon<space>tank,<space>you're<space>getting,<space>you're<space>getting<space>your<space>percentage<space>based<space>on<space>buying<space>10<space>gallons.
Inside_Media_Weekly_13_-_Feb._5_2013 1 313.04 9.20 That's<space>what<space>it-<space>-<space>Or<space>McDonald's<space>introducing<space>the<space>fish<space>McBites<space>happy<space>meal.
Inside_Media_Weekly_13_-_Feb._5_2013 1 322.32 2.00 See,<space>everybody<space>laughs,<space>just<space>saying.
Inside_Media_Weekly_13_-_Feb._5_2013 1 324.56 0.88 Which<space>is<space>worse?
Inside_Media_Weekly_13_-_Feb._5_2013 1 325.44 3.28 Smaller<space>than<space>chicken<space>nuggets,<space>fish<space>Mcbites<space>happy<space>meal.
Inside_Media_Weekly_13_-_Feb._5_2013 1 329.44 1.04 Which<space>is<space>worse?
Inside_Media_Weekly_13_-_Feb._5_2013 1 330.96 1.20 From<space>a<space>real<space>perspective?
Inside_Media_Weekly_13_-_Feb._5_2013 1 332.24 0.96 Which<space>is<space>worse?
Inside_Media_Weekly_13_-_Feb._5_2013 1 333.20 0.72 Well,<space>of<space>course.
Inside_Media_Weekly_13_-_Feb._5_2013 1 333.92 0.64 That's<space>all<space>this<space>show<space>is!
Inside_Media_Weekly_13_-_Feb._5_2013 1 334.56 2.16 The<space>labor<space>that's<space>being<space>reported-<space>-<space>Either<space>way.
Inside_Media_Weekly_13_-_Feb._5_2013 1 336.96 1.52 What<space>am<space>I<space>angrier<space>about?
Inside_Media_Weekly_13_-_Feb._5_2013 1 338.56 2.96 I'm<space>angrier<space>that<space>they're<space>getting<space>rid<space>of<space>those<space>food<space>perks.
Inside_Media_Weekly_13_-_Feb._5_2013 1 341.52 4.72 I-<space>truly,<space>and<space>that's<space>dumb,<space>but<space>I<space>mean,<space>I<space>could<space>care<space>less<space>about<space>what<space>McDonald's<space>is.
Inside_Media_Weekly_13_-_Feb._5_2013 1 346.24 5.60 I<space>mean,<space>I'm<space>not<space>going<space>to<space>say,<space>oh<space>gosh,<space>now<space>McDonald's<space>is<space>unhealthy<space>because<space>they're<space>selling<space>fish<space>sticks.
Inside_Media_Weekly_13_-_Feb._5_2013 1 351.92 4.88 I'd<space>perceive<space>them<space>as<space>this<space>panacea<space>of<space>a<space>good<space>nutrition<space>up<space>to<space>this<space>point.
Inside_Media_Weekly_13_-_Feb._5_2013 1 356.80 4.16 I<space>mean,<space>yeah,<space>it's<space>silly,<space>but<space>I<space>would<space>say<space>I'm<space>a<space>little<space>ticked<space>that<space>I'm<space>getting<space>rid<space>of<space>those.
Inside_Media_Weekly_13_-_Feb._5_2013 1 360.96 6.40 We<space>went<space>to<space>the<space>store,<space>I<space>don't<space>know,<space>two<space>weeks<space>ago,<space>and<space>got<space>10%<space>off<space>of<space>our<space>entire<space>food<space>bill.
Inside_Media_Weekly_13_-_Feb._5_2013 1 367.76 0.48 Nice!
Inside_Media_Weekly_13_-_Feb._5_2013 1 368.40 3.60 I<space>don't<space>mean<space>to<space>brag<space>or<space>anything,<space>but<space>we're<space>hoarders.
Inside_Media_Weekly_13_-_Feb._5_2013 1 372.64 2.16 Do<space>you<space>have<space>something<space>that's<space>worse<space>out<space>of<space>the<space>two?
Inside_Media_Weekly_13_-_Feb._5_2013 1 375.44 13.12 I<space>mean,<space>I<space>could<space>play<space>devil's<space>advocate-<space>-<space>that<space>the<space>fish<space>would<space>bite,<space>I<space>just,<space>really<space>gets<space>on<space>my<space>nerves<space>and<space>they're<space>trying<space>to<space>pretend<space>like<space>this<space>is<space>such<space>like<space>a<space>health<space>kick.
Inside_Media_Weekly_13_-_Feb._5_2013 1 388.72 3.44 Like<space>this<space>is<space>the<space>healthier<space>alternative<space>to<space>the<space>happy<space>meal.
Inside_Media_Weekly_13_-_Feb._5_2013 1 392.32 2.80 This<space>is,<space>this<space>is<space>yours<space>eating<space>balls<space>of<space>bread.
Inside_Media_Weekly_13_-_Feb._5_2013 1 395.20 1.04 That's<space>basically<space>what<space>it<space>is.
Inside_Media_Weekly_13_-_Feb._5_2013 1 396.24 4.48 There's<space>gonna<space>be<space>a<space>little<space>bit<space>of<space>some<space>kind<space>of<space>fish<space>parts<space>inside<space>of<space>that.
Inside_Media_Weekly_13_-_Feb._5_2013 1 400.72 1.04 It's<space>Lent<space>coming<space>up.
Inside_Media_Weekly_13_-_Feb._5_2013 1 401.76 1.12 Everyone's<space>doing<space>fish<space>stuff.
Inside_Media_Weekly_13_-_Feb._5_2013 1 402.88 2.08 You've<space>seen<space>the<space>Arby's<space>fish<space>commercial,<space>right?
Inside_Media_Weekly_13_-_Feb._5_2013 1 405.44 3.20 This<space>is<space>their,<space>this<space>is<space>their<space>latest<space>episode,<space>their<space>family<space>dinner.
Inside_Media_Weekly_13_-_Feb._5_2013 1 408.64 0.32 Lent.
Inside_Media_Weekly_13_-_Feb._5_2013 1 408.96 1.12 You<space>remember<space>that,<space>kids,<space>right?
Inside_Media_Weekly_13_-_Feb._5_2013 1 410.08 2.00 From,<space>uh,<space>advertising<space>unit?
Inside_Media_Weekly_13_-_Feb._5_2013 1 412.24 0.40 There<space>you<space>go.
Inside_Media_Weekly_13_-_Feb._5_2013 1 412.64 2.32 Targeting<space>based<space>on<space>religious<space>needs.
Inside_Media_Weekly_13_-_Feb._5_2013 1 415.36 3.92 They<space>don't<space>introduce<space>fish<space>Mcbites<space>in<space>October<space>for<space>a<space>reason.
Inside_Media_Weekly_13_-_Feb._5_2013 1 419.84 1.04 This<space>is<space>true.
Inside_Media_Weekly_13_-_Feb._5_2013 1 421.04 1.04 Now,<space>yeah.
Inside_Media_Weekly_13_-_Feb._5_2013 1 422.08 17.44 And<space>I-I'm<space>hoping<space>that<space>the,<space>well<space>I'm<space>assuming<space>the<space>McBites<space>is<space>much<space>more<space>about<space>jumping<space>on<space>the,<space>the<space>Lenten<space>thing<space>than<space>necessarily<space>trying<space>to<space>pretend<space>to<space>be<space>healthy<space>because<space>it<space>goes<space>back<space>to-<space>if<space>you're<space>going<space>to<space>McDonald's<space>on<space>a<space>regular<space>basis,<space>you're<space>going<space>to<space>any<space>fast<space>food.
Inside_Media_Weekly_13_-_Feb._5_2013 1 439.68 7.60 Let's<space>just<space>say,<space>if<space>you're<space>going<space>out<space>to<space>eat<space>on<space>a<space>regular<space>basis,<space>you're<space>not<space>going<space>to<space>be<space>as<space>healthy<space>as,<space>as<space>you<space>could<space>be<space>eating<space>at<space>home,<space>I<space>guess.
Inside_Media_Weekly_13_-_Feb._5_2013 1 447.28 3.60 I<space>don't<space>want<space>to<space>say<space>that<space>you<space>necessarily<space>would<space>because<space>you<space>may<space>make<space>junk<space>at<space>home<space>too.
Inside_Media_Weekly_13_-_Feb._5_2013 1 451.68 4.24 And<space>the<space>food<space>perks,<space>I<space>got<space>to<space>say,<space>I'm<space>food<space>perks<space>because<space>you're<space>taking<space>something<space>away<space>from<space>me.
Inside_Media_Weekly_13_-_Feb._5_2013 1 455.92 2.24 So<space>I<space>guess<space>that<space>makes<space>it<space>a<space>bit<space>worse<space>to<space>me.
Inside_Media_Weekly_13_-_Feb._5_2013 1 458.24 6.00 But<space>I<space>think<space>there's<space>something<space>more<space>to<space>this<space>food<space>perks<space>thing<space>because<space>they're<space>saying<space>it's<space>too<space>confusing<space>of<space>the<space>system.
Inside_Media_Weekly_13_-_Feb._5_2013 1 464.40 12.08 But<space>if<space>you<space>remember,<space>I<space>don't<space>know<space>if<space>you<space>guys<space>remember<space>when<space>food<space>perks<space>first<space>kind<space>of<space>came<space>into<space>being,<space>there<space>was<space>concern<space>about<space>the<space>fact<space>that<space>they<space>could<space>counteract<space>the,<space>the<space>price<space>floor<space>on<space>milk.
Inside_Media_Weekly_13_-_Feb._5_2013 1 476.56 5.84 I<space>get<space>the<space>United<space>Dairy<space>Farmers<space>were<space>upset,<space>saying,<space>"Oh,<space>you're<space>going<space>to<space>be<space>able<space>to<space>just-"<space>'cause<space>you<space>can't,<space>you<space>can't<space>have<space>a<space>sale<space>on<space>milk.
Inside_Media_Weekly_13_-_Feb._5_2013 1 482.40 0.56 I<space>get<space>it<space>now.
Inside_Media_Weekly_13_-_Feb._5_2013 1 483.20 7.04 Somebody<space>has<space>to<space>explain<space>this<space>-<space>Capitalism<space>exists<space>in<space>the<space>United<space>States,<space>except-<space>-<space>Except<space>when<space>it<space>comes<space>to<space>dairy<space>in<space>Pennsylvania.
Inside_Media_Weekly_13_-_Feb._5_2013 1 490.32 1.60 What<space>else<space>is<space>the<space>minimum<space>standard?
Inside_Media_Weekly_13_-_Feb._5_2013 1 492.00 0.80 Liquor,<space>right?
Inside_Media_Weekly_13_-_Feb._5_2013 1 492.88 2.40 You<space>can't<space>sell<space>liquor<space>and<space>cigarettes.
Inside_Media_Weekly_13_-_Feb._5_2013 1 495.28 2.00 So<space>you<space>can't<space>have<space>a<space>sale<space>on<space>cigarettes.
Inside_Media_Weekly_13_-_Feb._5_2013 1 497.52 1.76 I'm<space>sorry,<space>you<space>can't<space>go<space>below<space>a<space>floor.
Inside_Media_Weekly_13_-_Feb._5_2013 1 499.28 4.72 But<space>I<space>don't<space>understand,<space>how<space>is<space>that<space>different<space>than<space>having<space>a<space>$50<space>gift<space>certificate<space>to<space>Walmart<space>and<space>you<space>go<space>by<space>all<space>milk?
Inside_Media_Weekly_13_-_Feb._5_2013 1 504.00 2.64 I<space>mean,<space>you're<space>getting<space>price<space>off.
Inside_Media_Weekly_13_-_Feb._5_2013 1 506.72 1.28 Gift<space>cards<space>are<space>different.
Inside_Media_Weekly_13_-_Feb._5_2013 1 508.08 6.80 You're<space>putting<space>actual<space>physical<space>dollars<space>into<space>account<space>to<space>get<space>those<space>dollars<space>back,<space>but<space>they<space>also,<space>they<space>wouldn't,<space>they<space>would<space>accept<space>milk<space>anyway.
Inside_Media_Weekly_13_-_Feb._5_2013 1 514.88 1.68 You<space>can't<space>give<space>a<space>discount<space>on<space>milk.
Inside_Media_Weekly_13_-_Feb._5_2013 1 516.72 1.76 So<space>it<space>was<space>done<space>that<space>way.
Inside_Media_Weekly_13_-_Feb._5_2013 1 518.48 5.44 I<space>mean,<space>I<space>mean,<space>I<space>remember<space>when<space>the<space>fuel<space>perks,<space>I'm<space>trying<space>to<space>get<space>this<space>correct,<space>first<space>came<space>out.
Inside_Media_Weekly_13_-_Feb._5_2013 1 524.08 4.56 They,<space>um,<space>you<space>could,<space>you<space>know,<space>spend<space>money<space>and<space>then<space>get<space>a<space>discount<space>on<space>your<space>gas.
Inside_Media_Weekly_13_-_Feb._5_2013 1 528.64 5.68 'Cause<space>I<space>remember<space>when,<space>I<space>remember<space>when<space>the<space>fuel<space>stations<space>first<space>opened<space>and<space>no<space>one<space>was<space>in<space>them,<space>no<space>one.
Inside_Media_Weekly_13_-_Feb._5_2013 1 534.48 12.00 I<space>mean,<space>no<space>one<space>does<space>anything,<space>and<space>then<space>they<space>started<space>giving<space>discounts<space>on<space>gas<space>and<space>more<space>people<space>started<space>to<space>use<space>them,<space>but<space>I<space>was<space>still<space>hoarding<space>my<space>gas<space>and<space>looking<space>for<space>the<space>lowest<space>possible<space>price.
Inside_Media_Weekly_13_-_Feb._5_2013 1 546.64 7.68 So,<space>I<space>mean,<space>I<space>was<space>waiting<space>until<space>my<space>discount<space>got<space>to<space>be<space>$2<space>or<space>$3<space>and<space>then<space>I<space>would<space>take<space>my<space>two<space>little<space>cans<space>and<space>go<space>there<space>and<space>fill<space>up<space>and<space>get<space>the<space>discount<space>and<space>everything.
Inside_Media_Weekly_13_-_Feb._5_2013 1 554.48 8.16 Introducing<space>both<space>made<space>it<space>beneficial<space>to<space>get<space>all<space>of<space>my<space>gas<space>at<space>Giant<space>Eagle,<space>whether<space>or<space>not<space>I<space>was<space>getting<space>that<space>discount.
Inside_Media_Weekly_13_-_Feb._5_2013 1 562.64 3.36 So<space>I<space>think<space>it<space>became<space>something<space>that's<space>now<space>a<space>regular<space>thing.
Inside_Media_Weekly_13_-_Feb._5_2013 1 566.08 5.04 And<space>now<space>I'll<space>buy<space>my<space>gas,<space>too,<space>at<space>Giant<space>Eagle<space>and<space>the<space>encouragement<space>to<space>do<space>that.
Inside_Media_Weekly_13_-_Feb._5_2013 1 571.28 2.96 They<space>are<space>replacing<space>it<space>with<space>something,<space>but<space>it<space>sounds<space>more<space>confusing.
Inside_Media_Weekly_13_-_Feb._5_2013 1 574.88 3.76 They're<space>basically<space>adopting<space>like<space>sheets<space>as<space>method,<space>I<space>guess,<space>for<space>gas.
Inside_Media_Weekly_13_-_Feb._5_2013 1 578.64 6.08 So<space>they<space>got<space>rid<space>of<space>their<space>food<space>perks,<space>and<space>now<space>they're<space>giving<space>you<space>an<space>additional<space>3<space>cents<space>off<space>instantly<space>at<space>the<space>pump.
Inside_Media_Weekly_13_-_Feb._5_2013 1 584.96 5.76 But<space>the<space>idea<space>of<space>it<space>being<space>too<space>complex,<space>and<space>I<space>believe<space>the<space>statement<space>that<space>I<space>read<space>was<space>it's<space>too<space>complex<space>for<space>the<space>consumer.
Inside_Media_Weekly_13_-_Feb._5_2013 1 590.88 0.64 Mhmm.
Inside_Media_Weekly_13_-_Feb._5_2013 1 591.76 1.68 All<space>right,<space>let's<space>go<space>in,<space>I<space>swipe<space>a<space>card.
Inside_Media_Weekly_13_-_Feb._5_2013 1 593.44 2.00 You<space>tell<space>me<space>how<space>much<space>I'm<space>earning.
Inside_Media_Weekly_13_-_Feb._5_2013 1 595.68 1.76 When<space>I<space>go<space>to<space>the<space>store,<space>I<space>swipe<space>my<space>card.
Inside_Media_Weekly_13_-_Feb._5_2013 1 597.44 1.68 Do<space>I<space>have<space>any,<space>oh,<space>I<space>don't<space>have<space>any.
Inside_Media_Weekly_13_-_Feb._5_2013 1 599.12 1.28 I'm<space>still<space>buying<space>the<space>groceries.
Inside_Media_Weekly_13_-_Feb._5_2013 1 600.40 1.04 I<space>already<space>checked<space>out.
Inside_Media_Weekly_13_-_Feb._5_2013 1 601.84 2.80 That,<space>I<space>think<space>that<space>is<space>just<space>utterly<space>ridiculous.
Inside_Media_Weekly_13_-_Feb._5_2013 1 604.64 1.12 Mhmm,<space>yeah.
Inside_Media_Weekly_13_-_Feb._5_2013 1 606.56 2.00 Inside<space>that<space>weekly.
Inside_Media_Weekly_13_-_Feb._5_2013 1 608.56 4.08 If<space>Johnny<space>was<space>looking<space>to<space>sheets<space>for<space>their<space>inspirational<space>for<space>the<space>MTO,<space>the<space>next<space>thing<space>after.
Inside_Media_Weekly_13_-_Feb._5_2013 1 612.64 1.20 Exactly.
Inside_Media_Weekly_13_-_Feb._5_2013 1 614.08 1.20 Well,<space>they<space>have<space>their<space>mates.
Inside_Media_Weekly_13_-_Feb._5_2013 1 615.36 0.64 That's<space>true.
Inside_Media_Weekly_13_-_Feb._5_2013 1 616.24 2.16 Caffeine-<space>-<space>You<space>got<space>a<space>sandwich<space>at<space>Giant<space>Eagle?
Inside_Media_Weekly_13_-_Feb._5_2013 1 618.56 2.32 I<space>got<space>a<space>sandwich<space>at<space>Johnny<space>,<space>oh<space>yeah!
Inside_Media_Weekly_13_-_Feb._5_2013 1 620.96 0.56 Pretty<space>good?
Inside_Media_Weekly_13_-_Feb._5_2013 1 621.68 0.48 Very<space>good.
Inside_Media_Weekly_13_-_Feb._5_2013 1 622.24 0.96 Aw,<space>dude!
Inside_Media_Weekly_13_-_Feb._5_2013 1 623.28 1.28 He<space>needs-<space>Oh<space>yeah.
Inside_Media_Weekly_13_-_Feb._5_2013 1 624.72 4.40 I<space>am<space>not<space>going<space>to<space>Johnny<space>-<space>Not,<space>not,<space>not<space>the<space>get-go<space>for<space>a<space>sale.
Inside_Media_Weekly_13_-_Feb._5_2013 1 629.52 1.28 Gas<space>station<space>food's<space>great.
Inside_Media_Weekly_13_-_Feb._5_2013 1 630.88 4.96 Ever<space>had<space>food,<space>whenever<space>-<space>I<space>had<space>fish<space>man<space>bites<space>this<space>morning!
Inside_Media_Weekly_13_-_Feb._5_2013 1 635.92 0.32 Of<space>course!
Inside_Media_Weekly_13_-_Feb._5_2013 1 638.24 2.40 So<space>there<space>was<space>this<space>football<space>game<space>over<space>the<space>weekend.
Inside_Media_Weekly_13_-_Feb._5_2013 1 641.44 32.24 And<space>amongst<space>the<space>blackout<space>of<space>the<space>football<space>game,<space>which<space>was,<space>you<space>know,<space>all<space>the<space>talk,<space>there<space>was,<space>there<space>was<space>a<space>few<space>commercial,<space>and<space>the<space>game<space>itself,<space>there's<space>a<space>few<space>commercials,<space>and<space>you<space>know,<space>I<space>don't<space>want<space>to<space>talk<space>too<space>much<space>about<space>commercials,<space>'cause<space>it<space>seems<space>like<space>it's<space>the<space>most<space>talked<space>about<space>thing,<space>but-<space>-<space>We<space>also<space>have<space>parallel<space>opinion<space>on<space>the<space>commercial<space>-<space>Marketing<space>Land,<space>a<space>guy,<space>a<space>guy<space>at<space>Marketing<space>Land<space>tracked<space>mentions<space>in<space>Superbowl<space>ads,<space>and<space>he<space>looked<space>at<space>the<space>52<space>national<space>commercials<space>that<space>aired<space>from<space>the<space>kickoff<space>to<space>when<space>clock<space>hit<space>zero.
Inside_Media_Weekly_13_-_Feb._5_2013 1 673.76 12.72 And<space>was-<space>He<space>did<space>this<space>again<space>last-<space>He<space>did<space>this<space>last<space>year,<space>um,<space>seeing<space>social<space>networks,<space>how<space>often<space>they<space>were<space>mentioned,<space>whether<space>it<space>was<space>actually<space>said,<space>or<space>just<space>a<space>tagline<space>at<space>the<space>bottom<space>of<space>the<space>graphic<space>at<space>the<space>end.
Inside_Media_Weekly_13_-_Feb._5_2013 1 686.72 7.60 And<space>this<space>year,<space>Twitter<space>had<space>26<space>out<space>of<space>52<space>or<space>mentioned.
Inside_Media_Weekly_13_-_Feb._5_2013 1 694.40 1.76 Now<space>that's<space>the<space>Twitter<space>logo.
Inside_Media_Weekly_13_-_Feb._5_2013 1 696.16 12.48 That<space>could<space>be<space>a<space>hashtag,<space>which<space>to<space>me,<space>I<space>know<space>everybody<space>associates<space>Twitter<space>with<space>the<space>hashtag,<space>but<space>it's,<space>can,<space>you<space>can<space>search<space>other<space>ways<space>with<space>the<space>hashtag.
Inside_Media_Weekly_13_-_Feb._5_2013 1 708.64 3.76 You<space>can<space>go<space>to<space>Google<space>Plus<space>or<space>to<space>Facebook<space>and<space>search<space>the<space>hashtag<space>because<space>people<space>are<space>using<space>it.
Inside_Media_Weekly_13_-_Feb._5_2013 1 712.40 3.68 And<space>I<space>think<space>it's<space>funny<space>too<space>that-<space>-<space>I<space>remember<space>yesterday,<space>you<space>were<space>putting<space>hashtags<space>on<space>your<space>Google<space>Plus.
Inside_Media_Weekly_13_-_Feb._5_2013 1 716.08 7.92 I-<space>But,<space>uh,<space>then<space>I<space>think<space>it's<space>funny<space>that<space>Twitter<space>didn't<space>invent<space>hashtags<space>themselves,<space>that<space>a<space>user<space>had<space>to<space>do<space>it.
Inside_Media_Weekly_13_-_Feb._5_2013 1 724.00 7.84 But<space>anyway,<space>Twitter,<space>26,<space>Facebook,<space>4,<space>Google<space>plus,<space>0,<space>YouTube,<space>1,<space>Instagram,<space>1.
Inside_Media_Weekly_13_-_Feb._5_2013 1 731.92 1.12 We<space>didn't<space>have<space>a<space>commercial<space>for<space>?
Inside_Media_Weekly_13_-_Feb._5_2013 1 733.52 7.12 Last<space>year<space>in<space>59<space>national<space>ads,<space>Facebook<space>had<space>8<space>mentions,<space>Twitter,<space>8<space>mentions,<space>Google<space>Plus,<space>0.
Inside_Media_Weekly_13_-_Feb._5_2013 1 740.64 1.04 Is<space>this<space>a<space>trend?
Inside_Media_Weekly_13_-_Feb._5_2013 1 741.76 2.56 Is<space>this<space>showing<space>the<space>power<space>of<space>Twitter?
Inside_Media_Weekly_13_-_Feb._5_2013 1 744.40 1.20 The<space>fall<space>of<space>Facebook?
Inside_Media_Weekly_13_-_Feb._5_2013 1 745.60 0.64 Is<space>it<space>both?
Inside_Media_Weekly_13_-_Feb._5_2013 1 746.32 0.72 What<space>do<space>you<space>think?
Inside_Media_Weekly_13_-_Feb._5_2013 1 747.28 0.32 Yes.
Inside_Media_Weekly_13_-_Feb._5_2013 1 747.68 0.72 Absolutely.
Inside_Media_Weekly_13_-_Feb._5_2013 1 748.40 0.40 Okay.
Inside_Media_Weekly_13_-_Feb._5_2013 1 748.88 4.16 Next-<space>-<space>I<space>mean<space>Facebook,<space>Facebook<space>is<space>over.
Inside_Media_Weekly_13_-_Feb._5_2013 1 753.04 2.40 It,<space>it<space>is.
Inside_Media_Weekly_13_-_Feb._5_2013 1 755.44 0.24 Right.
Inside_Media_Weekly_13_-_Feb._5_2013 1 755.68 1.52 I<space>forgot<space>your<space>soapbox<space>on<space>this<space>one.
Inside_Media_Weekly_13_-_Feb._5_2013 1 757.20 0.48 Sorry.
Inside_Media_Weekly_13_-_Feb._5_2013 1 759.20 1.76 I<space>went<space>on<space>Facebook<space>last<space>night.
Inside_Media_Weekly_13_-_Feb._5_2013 1 761.04 0.96 I<space>like<space>Facebook.
Inside_Media_Weekly_13_-_Feb._5_2013 1 762.00 2.16 It<space>is<space>not<space>terrifically<space>uncool.
Inside_Media_Weekly_13_-_Feb._5_2013 1 764.16 1.20 It<space>is<space>not<space>at<space>the<space>front<space>end.
Inside_Media_Weekly_13_-_Feb._5_2013 1 765.68 4.80 You<space>guys<space>remember<space>movies<space>from<space>two,<space>three<space>years<space>ago,<space>the<space>number<space>of<space>Myspace<space>mentions<space>in<space>them.
Inside_Media_Weekly_13_-_Feb._5_2013 1 770.48 0.32 Sure.
Inside_Media_Weekly_13_-_Feb._5_2013 1 770.80 0.40 Of<space>course.
Inside_Media_Weekly_13_-_Feb._5_2013 1 771.28 10.16 Movies<space>take<space>a<space>year<space>to<space>produce<space>and<space>how<space>antiquated<space>it<space>seemed<space>in<space>the<space>theater<space>to<space>have<space>Myspace<space>mentioned<space>so<space>many<space>times<space>of<space>an<space>essentially<space>dead<space>social<space>network<space>at<space>that<space>point.
Inside_Media_Weekly_13_-_Feb._5_2013 1 782.40 10.32 I<space>mean,<space>it,<space>it<space>just<space>seemed<space>with<space>the<space>hashtag<space>alone<space>and<space>just<space>associating<space>that<space>with<space>Twitter,<space>it's<space>something<space>that's<space>free<space>and<space>you<space>have<space>this<space>big<space>event,<space>that's<space>one<space>of<space>those<space>exact<space>use<space>for<space>something<space>that's<space>trending.
Inside_Media_Weekly_13_-_Feb._5_2013 1 792.72 1.68 You<space>already<space>spent<space>this<space>much<space>money<space>on<space>it.
Inside_Media_Weekly_13_-_Feb._5_2013 1 794.48 4.08 I<space>think<space>it's<space>foolish<space>that<space>not<space>every<space>single<space>of<space>those<space>commercials<space>didn't<space>have<space>a<space>hashtag.
Inside_Media_Weekly_13_-_Feb._5_2013 1 798.56 1.36 That's<space>something<space>you<space>just<space>throw<space>at<space>the<space>very<space>end.
Inside_Media_Weekly_13_-_Feb._5_2013 1 799.92 1.20 Somebody<space>liked<space>the<space>commercial.
Inside_Media_Weekly_13_-_Feb._5_2013 1 801.28 0.96 How<space>are<space>you<space>going<space>to<space>talk<space>about?
Inside_Media_Weekly_13_-_Feb._5_2013 1 802.24 1.28 And<space>that<space>creates<space>the<space>buzz.
Inside_Media_Weekly_13_-_Feb._5_2013 1 803.52 4.64 So<space>you<space>have<space>your<space>little<space>time<space>slot,<space>and<space>now<space>you<space>have<space>the<space>footprint<space>on<space>social<space>media.
Inside_Media_Weekly_13_-_Feb._5_2013 1 808.16 4.24 I<space>mean,<space>it's,<space>it's<space>such<space>an<space>easy<space>way<space>to<space>branch<space>out<space>to<space>the<space>people<space>that<space>aren't<space>even<space>watching.
Inside_Media_Weekly_13_-_Feb._5_2013 1 812.48 1.68 All<space>right,<space>I<space>saw<space>my<space>friend's<space>feed.
Inside_Media_Weekly_13_-_Feb._5_2013 1 814.32 2.24 They<space>talked<space>about<space>the<space>Mercedes-Benz<space>commercial.
Inside_Media_Weekly_13_-_Feb._5_2013 1 816.56 1.28 All<space>right,<space>let's<space>go<space>check<space>it<space>out!
Inside_Media_Weekly_13_-_Feb._5_2013 1 819.04 1.44 It's<space>free.
Inside_Media_Weekly_13_-_Feb._5_2013 1 820.48 1.52 Yeah.
Inside_Media_Weekly_13_-_Feb._5_2013 1 822.08 10.96 Well,<space>uh,<space>I<space>think<space>the<space>consensus<space>seems<space>to<space>typically<space>have<space>been<space>that<space>the<space>Superbowl<space>ads<space>themselves<space>were<space>kind<space>of<space>underwhelming<space>this<space>year<space>and<space>have,<space>it's<space>been<space>kind<space>of<space>an<space>ongoing<space>trend<space>in<space>Superbowl<space>years.
Inside_Media_Weekly_13_-_Feb._5_2013 1 833.04 1.20 Are<space>we<space>allowed<space>to<space>say<space>Superbowl?
Inside_Media_Weekly_13_-_Feb._5_2013 1 834.24 0.72 I<space>guess<space>we<space>are.
Inside_Media_Weekly_13_-_Feb._5_2013 1 835.76 1.68 Critical<space>commentary<space>or<space>reporting?
Inside_Media_Weekly_13_-_Feb._5_2013 1 837.52 0.72 Big<space>gain.
Inside_Media_Weekly_13_-_Feb._5_2013 1 838.40 1.04 We're<space>not<space>advertising<space>it.
Inside_Media_Weekly_13_-_Feb._5_2013 1 839.44 0.80 We're<space>not<space>selling<space>it.
Inside_Media_Weekly_13_-_Feb._5_2013 1 840.32 0.96 Let's<space>talk<space>about<space>their<space>work.
Inside_Media_Weekly_13_-_Feb._5_2013 1 841.28 3.84 There's<space>a<space>ton<space>of-<space>-<space>Did<space>you<space>remember<space>when<space>they<space>tried<space>to<space>trademark<space>the<space>big<space>game?
Inside_Media_Weekly_13_-_Feb._5_2013 1 845.12 0.64 The<space>big<space>game?
Inside_Media_Weekly_13_-_Feb._5_2013 1 846.08 0.80 NFL<space>tried.
Inside_Media_Weekly_13_-_Feb._5_2013 1 846.88 2.64 He<space>talked<space>about<space>it<space>in<space>he<space>Samsung<space>commercial.
Inside_Media_Weekly_13_-_Feb._5_2013 1 850.96 5.12 But<space>let's<space>talk<space>about<space>the<space>best<space>Superbowl<space>movie<space>trailer<space>spots.
Inside_Media_Weekly_13_-_Feb._5_2013 1 856.08 3.36 Um,<space>and<space>there<space>were<space>quite<space>a<space>few<space>during<space>the<space>Superbowl.
Inside_Media_Weekly_13_-_Feb._5_2013 1 859.44 6.56 Iron<space>Man<space>3,<space>Fast<space>and<space>Furious<space>6,<space>Star<space>Trek:<space>Into<space>Darkness,<space>World<space>War<space>Z,<space>Brad<space>Pitt<space>and<space>zombies.
Inside_Media_Weekly_13_-_Feb._5_2013 1 866.08 2.24 What<space>is<space>not<space>to<space>like<space>about<space>combining<space>those<space>two?
Inside_Media_Weekly_13_-_Feb._5_2013 1 868.32 2.08 And<space>it's<space>not<space>at<space>all<space>the<space>movie<space>at<space>all.
Inside_Media_Weekly_13_-_Feb._5_2013 1 870.56 1.20 And<space>all<space>the<space>book<space>at<space>all.
Inside_Media_Weekly_13_-_Feb._5_2013 1 871.92 2.64 No<space>part<space>of<space>the<space>book<space>in<space>it<space>at<space>any<space>segment<space>at<space>all.
Inside_Media_Weekly_13_-_Feb._5_2013 1 874.56 1.44 Brad<space>Pitt's<space>not<space>in<space>the<space>book?
Inside_Media_Weekly_13_-_Feb._5_2013 1 876.16 0.56 Sorry.
Inside_Media_Weekly_13_-_Feb._5_2013 1 877.04 1.60 Oz,<space>no.
Inside_Media_Weekly_13_-_Feb._5_2013 1 878.64 0.56 Pretty<space>good.
Inside_Media_Weekly_13_-_Feb._5_2013 1 879.28 5.44 Oz.<space>And<space>the<space>great-<space>Oz:<space>The<space>Great<space>and<space>Powerful,<space>The<space>Lone<space>Ranger,<space>and<space>Snitch.
Inside_Media_Weekly_13_-_Feb._5_2013 1 885.04 8.80 Now,<space>best<space>trailer<space>or<space>movie<space>out<space>of<space>those<space>that<space>you<space>think<space>is<space>going<space>to<space>be<space>the<space>biggest<space>here<space>or<space>what<space>most<space>interested<space>in<space>seeing<space>if<space>you<space>didn't<space>see<space>all<space>the<space>spots?
Inside_Media_Weekly_13_-_Feb._5_2013 1 894.16 2.80 I<space>mean,<space>I,<space>I<space>definitely<space>think<space>Iron<space>Man<space>3<space>is<space>going<space>to<space>be<space>the<space>biggest<space>movie.
Inside_Media_Weekly_13_-_Feb._5_2013 1 896.96 3.36 I<space>thought<space>the<space>best<space>trailer<space>was<space>the<space>Wizard<space>of<space>Oz,<space>or<space>Oz:<space>The<space>Great<space>and<space>Powerful.
Inside_Media_Weekly_13_-_Feb._5_2013 1 900.48 9.92 Just<space>because<space>you<space>saw<space>a<space>lot<space>of<space>footage<space>that<space>you<space>hadn't<space>seen<space>before,<space>and<space>it<space>was<space>one<space>that<space>I<space>was,<space>I<space>was<space>when<space>I<space>was<space>watching<space>the<space>game,<space>there<space>was<space>a<space>lot<space>of<space>people<space>around,<space>so<space>I<space>didn't<space>have<space>to<space>necessarily<space>listen<space>to<space>the<space>trailer<space>as<space>well.
Inside_Media_Weekly_13_-_Feb._5_2013 1 910.40 10.40 It's<space>going<space>to<space>be<space>a<space>lot<space>of,<space>a<space>lot<space>of<space>noise<space>or<space>a<space>lot<space>of<space>people<space>were<space>watching<space>it,<space>and<space>that<space>was<space>based<space>on<space>their<space>visual,<space>showing<space>the<space>actual<space>world<space>of<space>Oz.<space>And<space>that<space>just,<space>yeah,<space>I,<space>I<space>didn't<space>really<space>care<space>for<space>the<space>movie<space>before<space>that.
Inside_Media_Weekly_13_-_Feb._5_2013 1 920.80 2.80 I<space>said,<space>all<space>right,<space>this<space>doesn't<space>look<space>like<space>it's<space>gonna<space>be<space>that<space>great.
Inside_Media_Weekly_13_-_Feb._5_2013 1 923.60 3.04 I<space>don't<space>happen<space>to<space>particularly<space>like<space>James<space>Franco.
Inside_Media_Weekly_13_-_Feb._5_2013 1 926.96 1.68 And<space>that<space>made<space>me<space>want<space>to<space>watch<space>it.
Inside_Media_Weekly_13_-_Feb._5_2013 1 929.68 0.88 I<space>would<space>probably<space>agree.
Inside_Media_Weekly_13_-_Feb._5_2013 1 930.56 5.84 Out<space>of<space>those<space>trailers,<space>and<space>I<space>don't<space>remember<space>all<space>of<space>you,<space>all<space>of<space>them<space>that<space>you<space>said,<space>the<space>only<space>one<space>that<space>was<space>an<space>Iron<space>Man<space>3.
Inside_Media_Weekly_13_-_Feb._5_2013 1 936.40 4.56 We<space>traveled<space>in<space>the<space>middle<space>of<space>the<space>game<space>and<space>I<space>still<space>think<space>it's<space>going<space>to<space>be<space>the<space>biggest<space>movie.
Inside_Media_Weekly_13_-_Feb._5_2013 1 940.96 2.88 I<space>think<space>it's<space>the<space>movie<space>people<space>have<space>been<space>looking<space>forward<space>to<space>the<space>most.
Inside_Media_Weekly_13_-_Feb._5_2013 1 944.24 6.00 I<space>think<space>it<space>got<space>great<space>attention<space>through<space>both<space>the<space>fact<space>that<space>the<space>first<space>one<space>was<space>outstanding.
Inside_Media_Weekly_13_-_Feb._5_2013 1 950.32 4.96 The<space>second<space>one<space>was<space>good,<space>and<space>Avengers<space>was<space>pretty<space>darned<space>good<space>as<space>well.
Inside_Media_Weekly_13_-_Feb._5_2013 1 955.84 2.32 I<space>think<space>it<space>will<space>be<space>the<space>biggest<space>film,<space>but<space>I<space>think<space>you're<space>right.
Inside_Media_Weekly_13_-_Feb._5_2013 1 958.24 6.32 The<space>biggest<space>legs<space>are<space>probably<space>from<space>Oz.<space>Did<space>anyone<space>else<space>get<space>the<space>feeling<space>that<space>Fast<space>and<space>the<space>Furious<space>was<space>old?
Inside_Media_Weekly_13_-_Feb._5_2013 1 964.80 3.60 I<space>mean-<space>-<space>Number<space>6<space>at<space>the<space>end<space>of<space>the<space>movie<space>struggling.
Inside_Media_Weekly_13_-_Feb._5_2013 1 968.48 10.48 Yeah,<space>I<space>mean-<space>I<space>don't<space>think,<space>and<space>I<space>may<space>be<space>very<space>wrong<space>because<space>I<space>thought<space>similar<space>things<space>about<space>the<space>5th<space>one,<space>how<space>many<space>cars<space>flip<space>over<space>in<space>that<space>movie?
Inside_Media_Weekly_13_-_Feb._5_2013 1 979.04 4.72 I<space>mean,<space>it<space>was<space>just<space>1<space>car<space>flips<space>over,<space>and<space>then<space>2<space>cars,<space>and<space>then<space>another<space>car<space>flips<space>over.
Inside_Media_Weekly_13_-_Feb._5_2013 1 983.76 0.96 I<space>thought,<space>oh<space>man.
Inside_Media_Weekly_13_-_Feb._5_2013 1 984.88 3.12 It's<space>crazy,<space>these<space>guys<space>are<space>just<space>the<space>car<space>drivers,<space>now<space>they're<space>secret<space>agents.
Inside_Media_Weekly_13_-_Feb._5_2013 1 988.00 0.64 They're<space>all<space>over<space>the<space>place.
Inside_Media_Weekly_13_-_Feb._5_2013 1 988.64 1.52 They<space>are<space>blowing<space>up<space>helicopters.
Inside_Media_Weekly_13_-_Feb._5_2013 1 990.40 1.36 He's<space>driving<space>a<space>car.
Inside_Media_Weekly_13_-_Feb._5_2013 1 991.76 2.48 I<space>have<space>a<space>license.
Inside_Media_Weekly_13_-_Feb._5_2013 1 994.80 7.84 Well,<space>and<space>I<space>think<space>you're<space>talking<space>about<space>Oz.<space>I<space>think<space>too,<space>that<space>the<space>struggle<space>for<space>a<space>movie<space>like<space>that<space>is<space>that<space>there's<space>going<space>to<space>be<space>a<space>lot<space>of<space>skepticism.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1002.72 2.16 Iron<space>Man<space>3,<space>you<space>know<space>what<space>you're<space>getting.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1005.28 2.48 Fast<space>and<space>Furious,<space>despite<space>all<space>that,<space>you<space>know<space>what<space>you're<space>getting.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1007.76 6.08 It's<space>popcorn<space>candy,<space>you<space>know<space>-<space>Star<space>Trek,<space>people<space>were<space>kind<space>of<space>assuming<space>it's<space>going<space>to<space>be<space>uh,<space>as<space>good<space>as-<space>-<space>Well,<space>I<space>think<space>that<space>trailer<space>looked<space>excellent.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1014.08 11.68 And<space>again,<space>I<space>didn't<space>see<space>the<space>Iron<space>Man<space>one,<space>but<space>I,<space>I<space>think<space>so<space>much<space>positive<space>buzz<space>was<space>generated<space>around<space>the<space>first<space>one,<space>especially<space>from<space>people<space>who<space>weren't<space>necessarily<space>Star<space>Trek<space>fans.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1025.84 2.64 And<space>we<space>talked<space>about<space>this<space>before,<space>I<space>don't<space>like<space>Star<space>Trek.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1028.48 1.60 I<space>thought<space>that<space>movie<space>was<space>fantastic.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1030.16 7.60 I<space>know<space>it<space>sort<space>of,<space>you<space>know,<space>thumbs<space>its<space>nose<space>at<space>a<space>lot<space>of<space>that<space>history<space>that<space>already<space>is<space>there,<space>but<space>I<space>think<space>it's<space>going<space>to<space>be<space>humongous.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1037.84 5.60 I<space>think<space>it<space>was<space>very<space>smart<space>they<space>showed<space>a<space>lot<space>more<space>of<space>the<space>supposed<space>bill<space>and<space>in<space>the<space>movie<space>with<space>.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1043.44 2.16 Oh,<space>and<space>he<space>is,<space>he's<space>very<space>hot<space>right<space>now.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1045.60 1.04 He<space>is<space>huge<space>right<space>now.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1046.64 4.56 And<space>that's<space>getting<space>a<space>lot<space>of<space>people<space>to<space>talk<space>about<space>it<space>all,<space>like<space>Sherlock<space>or<space>anything<space>else<space>they've<space>seen<space>him<space>do.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1051.20 2.08 And<space>that's<space>a<space>connected<space>audience<space>as<space>well.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1053.52 3.84 The<space>Star<space>Trek<space>fans<space>are<space>more<space>than<space>likely<space>general<space>big<space>fans<space>of<space>that.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1057.36 7.60 I<space>mean,<space>unless<space>you're<space>throwing<space>in<space>some<space>Downton<space>Abbey<space>stars<space>as<space>well,<space>I<space>mean,<space>I<space>don't<space>think<space>you're<space>going<space>to<space>get<space>more<space>attention<space>to<space>that,<space>so.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1065.04 1.20 What<space>about<space>Snitch?
Inside_Media_Weekly_13_-_Feb._5_2013 1 1066.56 2.48 The<space>Rock;<space>Snitch,<space>huh?
Inside_Media_Weekly_13_-_Feb._5_2013 1 1069.04 5.92 Ah,<space>-<space>I<space>do<space>wanna<space>ask<space>you<space>though,<space>did<space>you<space>see<space>Journey<space>2<space>last<space>year?
Inside_Media_Weekly_13_-_Feb._5_2013 1 1075.36 2.40 I<space>do<space>want<space>to<space>ask<space>about<space>the<space>Lone<space>Ranger.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1077.76 5.92 I<space>feel<space>is<space>this-<space>The<space>more<space>I<space>see<space>of<space>it,<space>the<space>less<space>I'm<space>interested<space>in<space>seeing,<space>and<space>actually<space>I<space>probably<space>wasn't<space>all<space>that<space>interested.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1083.76 6.64 Is,<space>Is<space>this<space>going<space>to<space>be<space>a<space>humongous<space>flop<space>or<space>is<space>Johnny<space>Depp<space>enough<space>of<space>a<space>draw<space>to<space>get<space>people<space>in<space>to?
Inside_Media_Weekly_13_-_Feb._5_2013 1 1090.40 0.40 I<space>mean.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1091.28 11.04 I<space>was<space>very<space>surprised<space>that<space>they<space>had<space>a<space>game<space>time<space>TV<space>spot<space>just<space>because<space>of<space>how<space>much<space>over<space>budget<space>they've<space>already<space>been<space>with<space>his<space>movie,<space>and<space>it<space>still<space>looks<space>like<space>garbage.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1102.48 1.04 In<space>my<space>opinion,<space>at<space>least.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1103.52 1.44 Special<space>effects<space>did<space>not<space>look<space>amazing.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1105.20 4.24 And<space>I<space>didn't<space>understand<space>why<space>they<space>were<space>making<space>the<space>movie<space>to<space>begin<space>with.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1109.44 3.60 I<space>don't<space>understand<space>what<space>the<space>appeal<space>is<space>right<space>now<space>of<space>the<space>Lone<space>Ranger.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1113.28 7.84 And<space>then<space>you<space>get<space>the<space>movie<space>and<space>this<space>is-<space>If<space>you're<space>going<space>to<space>be<space>going<space>to<space>a<space>blockbuster<space>movie<space>during<space>the<space>summer,<space>it<space>isn't<space>even<space>a<space>summary.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1121.12 8.00 It<space>should<space>be<space>something<space>that<space>primarily,<space>can<space>be<space>enjoyed<space>by<space>a<space>family<space>or<space>has<space>an<space>appeal<space>to<space>a<space>broader<space>spectrum<space>than<space>just,<space>you<space>know,<space>people<space>going<space>from<space>the<space>nostalgia.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1129.68 2.00 I<space>have<space>no,<space>no<space>desire<space>to<space>see<space>that.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1131.68 3.52 I<space>can't<space>imagine<space>anyone<space>even<space>younger<space>than<space>I<space>am<space>wanting<space>to<space>see.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1135.28 3.28 No,<space>I<space>think<space>you've<space>got,<space>you're<space>targeting<space>a<space>really<space>strange<space>audience.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1138.56 3.44 And<space>I<space>noticed<space>in<space>the<space>preview,<space>it<space>is<space>not<space>rated<space>right<space>now.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1142.72 2.96 My<space>guess<space>is,<space>they're<space>shooting<space>for<space>that<space>PG<space>rating.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1146.00 5.12 I<space>don't<space>know<space>if<space>they<space>will<space>get<space>it,<space>but<space>with<space>Disney's,<space>I<space>would<space>say,<space>strong<space>backing.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1151.68 9.12 I<space>think<space>there's<space>a<space>strong<space>push<space>to<space>get<space>that<space>PG<space>rating,<space>and<space>if<space>that<space>were<space>the<space>case,<space>someone<space>like,<space>I<space>mean,<space>my<space>dad's<space>age,<space>60s,<space>grew<space>up<space>on<space>the<space>Lone<space>Ranger.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1160.96 3.04 That<space>could<space>be<space>something<space>that<space>they<space>could<space>take<space>that<space>back<space>interest<space>in.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1164.00 4.40 And<space>at<space>the<space>same<space>time,<space>Disney's<space>always<space>trying,<space>well<space>trying<space>to<space>push<space>for<space>that<space>next<space>new<space>thing.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1169.12 10.56 Taking<space>over<space>that<space>Star<space>Wars<space>market<space>was<space>very<space>smart,<space>but<space>more<space>than<space>likely,<space>this<space>was,<space>you<space>know,<space>in<space>the<space>workflow<space>before<space>then,<space>and<space>trying<space>to<space>get<space>that<space>boy<space>market.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1179.68 2.88 And<space>this<space>could<space>be<space>a<space>vehicle<space>for<space>that,<space>I,<space>I<space>don't<space>foresee<space>it<space>happening.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1182.56 1.04 I'm<space>with<space>you.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1184.16 6.64 I<space>think<space>it<space>will<space>be<space>not<space>a<space>great<space>success,<space>but<space>depending<space>on<space>when<space>it's<space>released,<space>it<space>could<space>make<space>some<space>money.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1190.88 2.56 I<space>mean,<space>we're<space>still<space>waiting<space>on<space>GI<space>Joe,<space>right?
Inside_Media_Weekly_13_-_Feb._5_2013 1 1194.72 8.16 So.<space>-<space>Well,<space>it<space>just<space>seems<space>to<space>me<space>like<space>this<space>would<space>have<space>been<space>a<space>better<space>vessel<space>as<space>restarting<space>up<space>the<space>television<space>series,<space>if<space>they<space>wanted<space>to<space>go<space>with<space>this<space>kind<space>of<space>thing.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1202.88 3.20 Like,<space>do<space>something<space>like<space>the<space>WBS<space>arrow.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1206.16 0.40 Yes.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1206.64 2.40 So<space>something<space>along<space>those<space>kind<space>of<space>like-<space>Yeah.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1209.52 2.16 That<space>kind<space>of,<space>um,<space>tone<space>to<space>it<space>or<space>something.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1211.76 2.08 A<space>little<space>bit,<space>a<space>little<space>bit<space>darker,<space>but<space>still.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1214.16 5.52 That<space>has<space>a<space>low<space>budget<space>feel<space>to<space>it<space>as<space>well,<space>-<space>Right,<space>but<space>I<space>mean,<space>you<space>know,<space>-<space>But-<space>-<space>I<space>don't<space>see<space>why<space>you<space>need<space>this<space>big<space>of<space>a<space>budget<space>for<space>the<space>Lone<space>Ranger.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1219.68 5.68 That's<space>why<space>I<space>want<space>to<space>know<space>what<space>I'm<space>missing<space>when<space>you<space>watch<space>the<space>trailer,<space>side<space>from<space>a<space>train-<space>I<space>don't<space>know<space>what's<space>going<space>on.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1225.36 2.16 How<space>many<space>perspectives<space>on<space>that<space>train<space>getting<space>wrecked?
Inside_Media_Weekly_13_-_Feb._5_2013 1 1227.60 6.08 Yeah,<space>that<space>must've<space>been<space>like<space>legit,<space>like<space>that<space>must've<space>been<space>a<space>steam<space>engine<space>or<space>something<space>they<space>had<space>to<space>reassemble.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1233.76 1.28 Took<space>up<space>half<space>the<space>budget.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1235.12 18.24 Well,<space>and<space>I<space>wonder<space>if<space>they're<space>just<space>trying<space>to<space>cast<space>too<space>wide<space>a<space>net<space>here<space>too,<space>because<space>you<space>know,<space>you're<space>talking<space>about<space>an<space>older<space>generation<space>might<space>be<space>interested<space>in,<space>in<space>the<space>Lone<space>Ranger,<space>but<space>then<space>you<space>cast<space>Armie<space>Hammer<space>as<space>the<space>Lone<space>Ranger<space>and<space>it's<space>kind<space>of<space>like,<space>you're<space>trying<space>to<space>get<space>the<space>young<space>audience,<space>and<space>I<space>get<space>that<space>they're<space>trying<space>to,<space>trying<space>to<space>appeal<space>to<space>as<space>many<space>big<space>wide<space>audiences<space>as<space>possible,<space>but<space>I,<space>I'm<space>feeling<space>this<space>is<space>going<space>to<space>be<space>to<space>miss.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1253.36 3.68 Well,<space>I<space>think<space>a<space>lot<space>of<space>movies<space>that<space>cast<space>that<space>are<space>big<space>flops<space>anyway.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1257.12 4.08 I<space>mean,<space>you've<space>got<space>to<space>go<space>with<space>that<space>one<space>specific<space>target<space>and<space>hit<space>hard<space>at<space>it.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1261.92 4.08 And<space>I<space>keep<space>saying,<space>you<space>know,<space>you<space>do<space>a<space>good<space>job<space>in<space>anything,<space>it<space>will<space>make<space>money.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1266.00 2.48 I<space>mean,<space>the<space>Avengers<space>is<space>a<space>perfect<space>example<space>of<space>that.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1268.56 1.28 It's<space>just<space>a<space>great<space>film.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1270.00 13.60 It's<space>a<space>very<space>narrow<space>market,<space>but,<space>I<space>mean,<space>really<space>beating<space>that<space>drum<space>for<space>it<space>and<space>making<space>a<space>pretty<space>darn<space>good<space>movie<space>versus,<space>well,<space>X<space>-Men<space>a<space>few<space>years<space>ago<space>had<space>made<space>money,<space>but<space>Wolverine<space>was<space>a<space>tank<space>because<space>the<space>movie<space>was<space>garbage.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1283.76 3.36 So,<space>if<space>you<space>do<space>the<space>right<space>thing<space>in<space>the<space>right<space>way,<space>people<space>are<space>going<space>to<space>see<space>it.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1287.12 14.56 Well,<space>and<space>it's<space>like<space>you<space>just<space>saying<space>that,<space>I<space>was<space>thinking<space>about<space>Iron<space>Man,<space>you<space>know,<space>Robert<space>Downey<space>Jr.<space>being<space>the<space>perfect<space>cast<space>because<space>he's<space>kind<space>of,<space>he<space>appeals<space>exactly<space>to<space>the<space>demographic<space>that<space>was<space>interested<space>in<space>Iron<space>Man,<space>as<space>opposed<space>to<space>trying<space>to<space>bring<space>some<space>young<space>actor<space>and<space>trying<space>to<space>bring<space>a<space>younger<space>audience<space>they<space>were<space>going<space>for.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1301.84 2.80 It's<space>reflective<space>of<space>the<space>real<space>character<space>portrayed<space>in<space>comic<space>books.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1304.64 4.00 We<space>told<space>that<space>before,<space>you<space>know,<space>guy<space>with<space>problems,<space>alcoholism,<space>facing<space>things.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1308.64 6.40 And<space>that's<space>a<space>real<space>person<space>in<space>that,<space>doing<space>that<space>to<space>the<space>best<space>of<space>that<space>ability,<space>versus<space>no<space>offense,<space>poor<space>Lou<space>Ferrigno.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1315.44 1.20 I<space>can't<space>relate<space>to<space>that.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1317.12 0.80 I<space>just<space>can't.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1318.08 2.00 Speaking<space>of<space>problems.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1320.96 0.88 He's<space>still<space>working.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1321.84 0.96 He's<space>still<space>working.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1323.12 1.68 Microsoft<space>Surface<space>Pro!
Inside_Media_Weekly_13_-_Feb._5_2013 1 1324.80 2.16 It's<space>coming<space>out<space>next<space>week.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1327.20 3.76 $899<space>for<space>the<space>64<space>gigabyte<space>version.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1331.28 7.44 Plus,<space>you<space>got<space>to<space>pay<space>$119<space>for<space>a<space>touch<space>or<space>type<space>cover,<space>Intel<space>core<space>I-5,<space>five<space>hours<space>of<space>battery<space>life.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1338.80 7.28 And<space>then<space>a<space>smarter<space>move,<space>demo<space>units<space>are<space>already<space>popping<space>up<space>in<space>retailers<space>a<space>week<space>in<space>advance<space>of<space>the<space>release<space>of<space>this.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1346.32 5.28 Is<space>there<space>still<space>life<space>for<space>Windows<space>8<space>for<space>the<space>Surface<space>Pro?
Inside_Media_Weekly_13_-_Feb._5_2013 1 1351.68 8.32 I<space>mean-<space>-<space>Surface<space>Pro<space>thinks-<space>borderline<space>missing<space>their<space>window,<space>completely.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1360.88 6.24 All<space>the<space>buzz<space>I'm<space>reading<space>about<space>it<space>is<space>all<space>the<space>people<space>are<space>talking<space>about:<space>"Oh,<space>I'm<space>buying<space>the<space>64<space>gigabyte<space>model,<space>but<space>how<space>much<space>am<space>I<space>really<space>getting<space>with<space>the<space>hard<space>drive"?
Inside_Media_Weekly_13_-_Feb._5_2013 1 1367.12 2.56 There's<space>a<space>substantial<space>amount<space>of<space>it's<space>being<space>taken.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1369.76 3.04 41<space>gigs<space>of<space>it<space>is<space>taken<space>out<space>by<space>the<space>operating-<space>-<space>Strictly<space>the<space>operating<space>system.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1372.80 2.40 So<space>I'm<space>buying<space>a<space>64<space>gigabyte<space>tablet.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1375.28 1.92 I'm<space>getting<space>23<space>gigs.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1378.72 10.64 Well,<space>I<space>mean<space>that,<space>that's<space>a<space>concern<space>for<space>a<space>lot<space>of<space>people,<space>especially<space>the<space>people<space>that<space>I<space>had<space>imagined<space>might<space>be<space>interested<space>in<space>buying<space>the<space>Surface<space>that<space>don't<space>already<space>have<space>their<space>tablets<space>or<space>not<space>even<space>the<space>people<space>that<space>are<space>going<space>to<space>be<space>upgrading.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1389.44 2.80 That's<space>a<space>number<space>that,<space>it's<space>a<space>buzz<space>number<space>that<space>will<space>stand<space>out<space>to<space>them.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1392.24 3.68 And<space>if<space>they<space>find<space>out<space>that<space>kind<space>of<space>buzzing,<space>I'm<space>like,<space>"Wait,<space>why<space>is<space>it<space>only<space>21<space>gigabytes"?
Inside_Media_Weekly_13_-_Feb._5_2013 1 1396.64 12.88 The<space>same<space>time,<space>Windows<space>8<space>is<space>not<space>going<space>to<space>be<space>exclusive<space>to<space>the<space>Surface<space>Pro<space>in<space>the<space>full<space>version,<space>which<space>is,<space>I<space>think,<space>a<space>huge<space>thing<space>for<space>the<space>product<space>maybe<space>not<space>being<space>as<space>successful<space>as<space>it<space>should<space>be<space>because<space>now<space>you're<space>going<space>to<space>have<space>all<space>these<space>other<space>companies.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1409.52 7.44 Windows<space>8<space>will<space>be<space>successful,<space>but<space>as<space>far<space>as<space>the<space>standalone<space>product,<space>I'm<space>going<space>to<space>just<space>look<space>for<space>the<space>cheaper<space>knockoff<space>that's<space>going<space>to<space>come<space>out,<space>so<space>maybe<space>something<space>that's<space>not<space>first<space>gen.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1416.96 2.16 We'll<space>wait<space>and<space>see<space>all<space>the<space>problems<space>that's<space>going<space>on<space>with<space>that.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1419.20 3.04 Wait<space>for<space>the<space>applications<space>to<space>catch<space>up<space>with<space>it.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1423.36 1.44 I,<space>I<space>don't,<space>I<space>don't<space>know.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1426.56 2.16 I'm<space>still<space>holding<space>out<space>on<space>that<space>computer<space>thing.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1429.04 6.64 Nate<space>Doty's<space>running<space>that<space>little,<space>uh,<space>separation<space>for<space>him,<space>but<space>I<space>I'm-<space>That<space>makes<space>me<space>nervous.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1435.68 4.64 You<space>know,<space>that<space>amount<space>of<space>stuff<space>on<space>there,<space>I,<space>I,<space>I<space>will<space>more<space>than<space>likely<space>not<space>buy<space>one.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1440.64 3.76 I<space>will<space>more<space>than<space>likely<space>buy<space>a<space>computer,<space>also<space>running<space>Windows<space>8.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1444.48 9.04 But<space>I<space>don't<space>see<space>the<space>reason<space>to<space>go<space>for<space>that<space>kind<space>of<space>investment<space>when<space>something<space>else<space>nearly<space>as<space>good<space>or<space>better<space>and<space>proven<space>is<space>already<space>out<space>there.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1453.52 2.00 And<space>it's<space>cheaper.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1458.16 6.08 Netflix<space>has<space>been<space>having<space>a<space>very<space>busy,<space>busy,<space>busy<space>year<space>already.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1465.52 9.52 Of<space>course,<space>they<space>recently<space>signed<space>the<space>deal<space>with<space>Turner<space>Broadcasting,<space>Warner<space>Brothers<space>Television<space>Group,<space>meaning<space>Cartoon<space>Network,<space>Warner<space>Brothers<space>Animation,<space>Adult<space>Swim<space>shows<space>are<space>all<space>coming<space>to<space>Netflix.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1475.44 2.72 They<space>just<space>signed<space>the<space>big<space>deal<space>with<space>Disney<space>before<space>that.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1478.32 4.88 And<space>just<space>being<space>released<space>was<space>the<space>House<space>of<space>Cards,<space>which<space>is<space>Netflix.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1483.36 2.72 It's<space>the<space>first<space>series<space>that<space>they're<space>doing<space>completely<space>on<space>their<space>own.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1486.16 3.04 They<space>did<space>do<space>Lillehammer,<space>which<space>was<space>kind<space>of<space>a<space>combo<space>thing.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1490.56 9.76 All<space>the<space>shows<space>coming<space>out<space>at<space>once,<space>you<space>can<space>watch<space>it<space>completely<space>from<space>day<space>one,<space>David<space>Fincher<space>is<space>producing<space>and<space>directing<space>I<space>believe<space>the<space>first<space>2<space>episodes<space>of<space>it.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1500.32 1.60 Kevin<space>Spacey<space>is<space>the<space>star.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1502.48 2.00 Is<space>this<space>the<space>new<space>trend?
Inside_Media_Weekly_13_-_Feb._5_2013 1 1505.04 1.92 There's<space>kind<space>of<space>two<space>sides<space>of<space>the<space>coin.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1507.20 2.24 Some<space>people<space>talk<space>about,<space>"Oh,<space>you<space>need<space>word<space>of<space>mouth.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1509.44 2.64 The<space>builds<space>people<space>watch<space>week<space>to<space>week<space>and<space>waiting<space>and<space>waiting".
Inside_Media_Weekly_13_-_Feb._5_2013 1 1512.08 11.28 Whereas<space>others<space>are<space>saying,<space>you<space>know,<space>this<space>is<space>great<space>because<space>you<space>can<space>get<space>instant-<space>You<space>know,<space>if<space>you're<space>interested<space>in<space>seeing<space>how<space>it's<space>going,<space>you<space>can<space>watch<space>it<space>in<space>its<space>entirety<space>the<space>next<space>episode,<space>without<space>having<space>to<space>wait.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1523.36 4.72 And<space>so<space>you<space>may<space>stick<space>with<space>something<space>longer<space>because<space>you,<space>you<space>get<space>a<space>better<space>feel<space>for<space>it.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1528.08 3.20 Your<space>thoughts<space>on<space>Netflix?
Inside_Media_Weekly_13_-_Feb._5_2013 1 1532.00 6.56 On<space>both<space>of<space>those,<space>signing<space>with<space>the<space>ticket,<space>the<space>Cartoon<space>Network<space>and<space>all<space>those<space>kinds<space>of<space>stuff,<space>and<space>they<space>have<space>Disney.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1538.56 1.52 I<space>think<space>that<space>is<space>absolutely<space>brilliant.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1540.08 4.32 They're<space>going<space>to<space>have<space>the<space>stranglehold<space>on<space>all<space>of<space>kid's<space>entertainment<space>or<space>the<space>animated<space>stuff.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1544.48 4.24 That's<space>going<space>to<space>be<space>a<space>huge<space>thing<space>that<space>could<space>be,<space>you<space>know,<space>potential<space>distractor<space>for<space>the<space>kid<space>at<space>home.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1548.72 2.96 Maybe<space>I<space>want<space>a<space>couple<space>of<space>minutes<space>by<space>myself,<space>let's<space>put<space>on<space>Netflix.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1551.68 1.20 They<space>can<space>watch<space>all<space>those<space>kinds<space>of<space>things.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1552.88 2.40 That's<space>going<space>to<space>create<space>a<space>lot<space>of<space>subscriptions<space>that<space>way.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1555.44 7.04 And<space>then<space>at<space>the<space>same<space>time,<space>when<space>you<space>look<space>at<space>House<space>of<space>Cards<space>being<space>released<space>completely<space>on<space>the<space>same<space>day,<space>I've<space>mixed<space>feelings<space>about<space>it.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1562.48 8.72 Because<space>from<space>a<space>business<space>standpoint,<space>I<space>don't<space>know<space>if<space>I<space>really<space>understand<space>it<space>because<space>if<space>I<space>want<space>to<space>watch<space>House<space>of<space>Cards,<space>maybe<space>I'm<space>only<space>getting<space>Netflix<space>to<space>watch<space>it.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1571.20 1.68 I<space>only<space>have<space>to<space>pay<space>for<space>one<space>month<space>of<space>it<space>now.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1572.88 1.68 Whereas,<space>if<space>you<space>spread<space>that<space>out,<space>-<space>Right.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1574.56 6.24 now<space>you're<space>getting<space>my<space>business<space>for<space>multiple<space>months,<space>but<space>they're<space>also<space>adhering<space>to<space>their<space>business<space>model.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1580.80 5.44 Anybody<space>that<space>watches<space>television<space>shows<space>on<space>Netflix<space>is<space>that<space>binge<space>kind<space>of<space>watching<space>where<space>they're<space>going<space>to<space>crank<space>out<space>those<space>seasons.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1586.24 5.84 Some<space>people<space>even<space>wait<space>for<space>the<space>television<space>show<space>to<space>be<space>done<space>running<space>on<space>television<space>so<space>they<space>can<space>watch<space>it<space>all<space>right<space>in<space>a<space>row<space>on<space>Netflix.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1592.16 5.04 So<space>that<space>doesn't<space>seem<space>to<space>make<space>sense<space>financially,<space>at<space>least<space>the<space>way<space>I'm<space>thinking<space>about<space>it.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1597.28 5.44 But<space>at<space>the<space>same<space>time,<space>I<space>think<space>that's<space>going<space>to<space>make<space>a<space>lot<space>of<space>their<space>customers<space>very<space>happy<space>that<space>there<space>are<space>saying,<space>all<space>right,<space>this<space>is<space>what<space>works.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1602.72 1.36 We<space>understand<space>this<space>is<space>what<space>you<space>want.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1604.08 1.52 So<space>we're<space>actually<space>going<space>to<space>give<space>it<space>to<space>you<space>this<space>time.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1605.60 0.24 Right.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1605.84 3.04 I<space>think<space>it's<space>the,<space>what<space>cable<space>should<space>be<space>doing<space>kind<space>of<space>a<space>perspective.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1608.96 5.76 You<space>know,<space>cable<space>is<space>the,<space>let's<space>buy<space>everything<space>for<space>$200<space>a<space>month,<space>where<space>Netflix<space>is<space>piecemealing<space>it.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1614.72 0.88 You<space>want<space>a<space>little<space>bit?
Inside_Media_Weekly_13_-_Feb._5_2013 1 1615.60 0.80 Here,<space>we'll<space>take<space>that.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1616.40 4.08 So<space>I<space>think<space>they're<space>smart<space>to<space>segment<space>that<space>business<space>model,<space>as<space>well.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1620.72 5.92 They<space>can't<space>compete<space>with<space>something<space>like<space>Amazon,<space>which<space>has<space>just<space>this<space>huge<space>mega<space>corporation.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1626.64 4.80 And<space>I<space>think<space>it's<space>becoming<space>far<space>bigger<space>than<space>just<space>a<space>shipment<space>organization<space>in<space>that<space>instant<space>run.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1631.60 9.12 So<space>I<space>think<space>you're<space>going<space>to<space>have,<space>more<space>than<space>likely,<space>a<space>lot<space>of<space>people<space>who<space>are<space>dropping<space>that<space>cable<space>line,<space>but<space>very<space>comfortable<space>picking<space>up<space>Amazon<space>prime<space>and<space>Netflix<space>at<space>the<space>same<space>time.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1640.80 1.68 You<space>know,<space>I've<space>got<space>to<space>get<space>this<space>or<space>this.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1642.48 5.60 I<space>mean,<space>it's<space>the<space>same<space>thing<space>that<space>was<space>20<space>years<space>ago<space>with<space>premium<space>cable<space>networks<space>at<space>the<space>time,<space>you<space>know?
Inside_Media_Weekly_13_-_Feb._5_2013 1 1648.08 5.36 I'll<space>get<space>HBO<space>because<space>there's<space>these<space>kinds<space>of<space>things,<space>but<space>I'll<space>get,<space>you<space>know,<space>Showtime,<space>because<space>it<space>has<space>these<space>kinds<space>of<space>things.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1653.92 9.28 If<space>they<space>both<space>have<space>an<space>Allegiant<space>audience<space>and<space>you<space>know,<space>I<space>keep<space>remembering<space>Amazons,<space>I'm<space>sorry,<space>Netflix<space>is<space>talking<space>about<space>the<space>Arrested<space>Development<space>in<space>the<space>future.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1663.28 5.12 So<space>if<space>there's<space>something<space>always<space>a<space>carrot<space>out<space>there<space>to<space>keep<space>you<space>watching,<space>yeah,<space>I'm<space>probably<space>going<space>to<space>jump<space>in.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1668.48 1.28 Sure,<space>I'm<space>going<space>to<space>stay<space>with<space>it.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1669.76 4.48 And<space>my<space>wife<space>has<space>told<space>me<space>already,<space>we<space>are<space>back<space>on<space>Netflix<space>when<space>Arrested<space>Development<space>comes.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1674.32 4.96 I<space>mean,<space>it's,<space>we<space>love<space>the<space>program<space>and<space>we<space>never<space>watched<space>a<space>show<space>when<space>it<space>was<space>on.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1679.44 0.80 Not<space>wanting<space>to.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1680.24 1.68 Me<space>either.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1681.92 0.48 Wow.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1682.56 3.60 I<space>mean,<space>it's,<space>it's,<space>it's,<space>I<space>would<space>say<space>one<space>of<space>the<space>best<space>shows<space>-<space>It's<space>great.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1686.24 3.04 in<space>the<space>last<space>20<space>years,<space>without<space>questions-<space>oh<space>yeah.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1689.36 0.64 Oh<space>yeah.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1690.16 0.32 Yeah.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1690.56 2.96 Well,<space>I<space>think<space>that<space>Netflix<space>definitely<space>is<space>ahead<space>of<space>the<space>curve<space>on<space>this.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1693.52 4.24 I<space>think<space>this<space>is<space>a<space>very<space>smart<space>move,<space>and<space>I<space>know-<space>-<space>They<space>had<space>to<space>be.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1697.84 12.40 I<space>mean,<space>their<space>survival<space>was<space>in<space>question,<space>even<space>let's<space>say<space>a<space>year<space>ago<space>when<space>the<space>business<space>model<space>changed<space>and<space>they<space>had<space>so<space>much<space>criticism<space>for<space>doubling<space>the<space>cost,<space>you<space>know,<space>paying<space>for<space>both<space>parts<space>of<space>that.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1710.56 2.00 They<space>had<space>to<space>be<space>to<space>survive.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1713.36 0.64 Okay.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1714.24 5.76 Well,<space>there's<space>lots<space>of<space>other<space>stuff,<space>but<space>we're<space>kind<space>of<space>out<space>of<space>time<space>for<space>this<space>week.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1720.00 5.20 I<space>do<space>want<space>to<space>mention<space>that<space>Warm<space>Bodies<space>was<space>the<space>number<space>one<space>movie<space>of<space>the<space>last<space>weekend.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1725.76 0.48 Sorry.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1726.72 0.96 18.8<space>million.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1727.68 0.80 Armageddon.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1728.88 3.84 Bonds<space>on<space>Gretta<space>was<space>number<space>2<space>at<space>9.4-<space>-<space>I've<space>heard<space>such<space>great<space>things<space>about<space>it.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1732.72 3.04 Silver<space>Linings<space>Playbook,<space>Mama,<space>and<space>Zero<space>Dark<space>30,<space>Roundup.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1735.84 2.40 Bullet<space>to<space>the<space>Head<space>debuted<space>at<space>number<space>6.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1738.24 3.28 It<space>was<space>sliced<space>alone,<space>4.5<space>million.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1742.16 5.36 Slies<space>worst<space>opening<space>weekend<space>since-<space>-<space>Black<space>Hawks<space>in<space>1981.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1748.08 3.92 Are<space>you<space>meaning<space>to<space>tell<space>me<space>that<space>Sylvester<space>Stallone<space>is<space>over<space>the<space>hill?
Inside_Media_Weekly_13_-_Feb._5_2013 1 1752.00 2.08 What's<space>the<space>next<space>Arnold<space>Schwarzenegger?
Inside_Media_Weekly_13_-_Feb._5_2013 1 1754.16 1.92 Awake.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1756.64 3.36 2<space>movies<space>coming<space>out<space>this<space>weekend,<space>Identity<space>Theft<space>or<space>The<space>Identity<space>Thief.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1760.08 3.04 Jason<space>Batman,<space>Melissa<space>McCarthy<space>and<space>side<space>effects.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1763.36 6.72 Possibly<space>Steven<space>Lederberg's<space>last<space>movie,<space>Jude<space>law,<space>Rooney<space>Mara,<space>Channing<space>Tatum,<space>and<space>Catherine<space>Zeta<space>Jones.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1770.16 5.92 So<space>we're<space>going<space>to<space>see<space>how<space>all<space>those<space>movies<space>do<space>or<space>both<space>those<space>movies<space>do<space>this<space>weekend<space>on<space>next<space>week<space>on<space>Inside<space>Media<space>Weekly.
Inside_Media_Weekly_13_-_Feb._5_2013 1 1776.08 23.76 Thanks<space>for<space>joining<space>us.