keywords: citysearch pfp pay search merchants
text: Citysearch Launches Pay Per Call Search Advertising Program Citysearch Launches "Pay Per Call" Search Advertising Program\\Citysearch, a local search service, announced the national roll out of its PFP-Calls product to enhance its PFP (pay for performance) advertising package. The new product allows local merchants to track business leads through the number of phone calls they receive. Merchants are ...