keywords: tivo comcast advertisers ads recorders
text: With ads easier to dodge, companies eye new ways to get out the message It's a brave new world for advertisers. With digital recorders like TiVo , video-on-demand services from cable providers, and the nation's biggest cable company, Comcast , introducing cable boxes with built-in TiVo-style recorders, people can watch whatever they want whenever they want, gleefully fast-forwarding through every commercial break.