keywords: blockbuster hollywood company shares rental
text: Blockbuster Up on Hollywood Video Talk  LOS ANGELES (Reuters) - Shares of Blockbuster Inc. &lt;A HREF="http://www.investor.reuters.com/FullQuote.aspx?ticker=BBI.N target=/stocks/quickinfo/fullquote"&gt;BBI.N&lt;/A&gt;  were sharply higher on Thursday after Hollywood Entertainment's  chief executive said he did not think an attempt to take his  company private would succeed, which was taken as a sign  Blockbuster could prevail in its bid to buy the U.S.'  second-largest video rental chain.