keywords: crm smb smbs enterprise newsfactor
text: Aberdeen: CRM To Lead SMB Enterprise Software Spending (NewsFactor) NewsFactor - Small and mid-sized businesses (SMBs) still view cost-cutting as their primary reason for making enterprise software purchases. But customer acquisition and retention ranks second, and for that reason they will spend more on CRM functionality than any other enterprise software area this year, according to data gathered by Aberdeen Research.