keywords: tech technology microsoft forbes dialing
text: Dialing for Tech Dollars (Forbes.com) Forbes.com - Selling a  #36;1 million server software requires more finesse than selling a Crock-Pot, right? Maybe not. Some of the biggest names in technology, like Cisco Systems, Microsoft, BEA Systems and PeopleSoft, now use a tactic traditionally reserved for unwitting consumers after 6 p.m.: the cold call.