David Hasselhoff Joins The Celebrity Apprentice Australia; Dog Day For The Hoff "The Hoff" flew in to Sydney, Australia yesterday off the long flight from London, but Hasselhoff didn't look too worse for wear. Yesterday he was doing Bondi Beach and today he tipped off the world via his Twitter that he would be at Alexandria today, and "The Hoff" didn't disappoint. Today he appeared in a motivator type role for Australia's Celebrity Apprentice as he participated in the celebrity dog wash antics at Sydney Park, Alexandria, in front of an appreciative crowd of almost a thousand (and a few hundred dogs). Ian "Dicko" Dickson and Vince Sorrenti appeared to be the most vocal on the megaphone in getting pooch (and Hoff) lovers to part with their hard earned cash. All had to work hard as the celeb dog wash and other doggie activities occurred in 30 something degrees heat. Hoff was able to cool off a bit with his young girlfriend and was seen reaching for the sweat rag more than once. Hoff's son seemed to enjoy himself, and former AFL star Jason Akermanis was frequently running around the park's stalls. Even Batman and The Joker from DC Comics fame showed up for the fun. On the other side of the park the women's team got into the spirit of things too, but Hoff's team drew the biggest crowd 10:1. All the talent we spoke with today were very friendly and seemed to genuinely appreciate the strong turn out. When quizzed about his favourite breed of dog, Hasselhoff joked "Hoff Dog", which got a nice reaction from the crowd. His shirt removal appeared to get the biggest pop from the crowd and as you would expect news media and fans focused in on Hoff's chest. To their credit, event organisers offered water to the crowd. Police were on hand for the event and its understood things ran smoothly throughout. Channel Nine producers believe former Baywatch star Hasselhoff will guarantee the second series of Apprentice will make global headlines. Hasselhoff is appearing on the show to raise money for his nominated charity, Starlight Foundation. Today he joined other signings including outspoken and gay AFL identity Jason Akermanis, former Australian Idol judge Ian "Dicko" Dickson and others. Also participating in today's dog mania was comedian Vince Sorrenti, Ben Dark and Tania Zaetta and Lauryn Eagle were on the ladies team. Thousands of dollars was raised today but we understand you will have to tune into Channel Nine to find out exactly what the final $ bottom line was. Filming of the new Australian celebrity Apprentice began in Sydney this week. The show will once again be hosted by Australian finance guru Mark Bouris. This coming Celebrity Apprentice is expected to rate higher than the last series, and if a success, producers will consider a third time lucky run. Woof. Websites Celebrity Apprentice Australia www.channelnine.ninemsn.com.au/celebrityapprentice Celebrity Apprentice Australia Facebook www.facebook.com/CelebrityApprentice David Hasselhoff official website www.davidhasselhoff.com Vince Sorrenti official website www.vincesorrenti.com Starlight Children's Foundation (Australia) www.starlight.org.au Eva Rinaldi Photography Flickr www.flickr.com/evarinaldiphotography Eva Rinaldi Photography www.evarinaldi.com Media Man News www.mediamannews.com Music News Australia www.musicnewsaustralia.com