#  Executive summary

This deliverable is the initial version of the plan for disseminating the
activities and the generated knowledge and results of the AUTOPOST project.

The AUTOPOST dissemination plan is designed to:

  * Build an active community of interest around the project results. 

  

  * Disseminate information about the technical progress and results to the media industry and research communities, through conferences, fairs and scholarly publications. 

  

  * Provide opportunities for feedback from potential users of the AutoPost tools, through precommercial demonstrations and workshop sessions. 

  

This document also covers the information the project intends to disseminate,
the identified target audience, and the list of the dissemination activities,
including: project brand development, development and publishing of a web
site, promotion of the publication of scientific communications and
presentations in conferences, design and publishing of printed materials,
generation of briefings and reports, courses and other teaching and
demonstration activities, establishment of relations with other research
projects, one-to-one relationships and promotion of the active participation
in conferences and fairs.

The initial schedule of activities and the introduction to the assessment plan
are included. This plan will be updated as the project progresses.

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This document reflects only the author's views and the European Community is
not liable for any use that may be made of the information contained herein.

All **logos, trademarks, imagines,** and **brand names** used herein are the
property of their respective owners. Images used are for illustration purposes
only.

This work is licensed under the Creative Commons License “BY-NC-SA”.

#  1\. Dissemination and communication strategy

##  1.1 Objectives and contents

BM will be responsible for designing and implementing the AutoPost
dissemination strategy. The AutoPost project will adopt and implement a
proactive dissemination strategy designed to:

  1. Build an active community of interest around the project results. 

  

  2. Disseminate information about the technical progress and results to the media industry and research communities, through conferences, fairs and scholarly publications. 

  

  3. Provide opportunities for feedback from potential users of the AutoPost tools, through precommercial demonstrations and workshop sessions. 

  

  

The AutoPost dissemination and communication strategy will focus on the
following contents:

  * **AutoPost project** : aims and objectives of the project and the final benefits to the end users. 

  

  * **AutoPost results** : the innovative products and technologies derived from the research activities and their applications in the world, as well as the scientific achievements resulting from the project. 

  

  * **AutoPost activities** : all events and activities carried out by partners, including publications, seminars, workshops, presentations, performances, etc. 

  

##  1.2 Target audiences

The AutoPost dissemination strategy will target the following potential
user/stakeholder groups:

  * Professional end users: Post-production professionals and companies are the main target audiences as they represent AutoPost’s potential clients. 

  

  * R+D communities including professional researchers and academia. 

  

  * Schools and vocational training: The AutoPost Consortium wishes to carry out workshops, keynotes, presentations and tutorials intended for audiovisual, film, digital media schools and training centres. 

  

  * Specialized media and government bodies will help to spread the aims and results of the project. 

  

  * Standardization bodies: If useful, AutoPost will actively contribute to related standardization activities. 

  

  * General public. 

  

The first three constitute the main target groups for AutoPost. The
professional users, and the students from audiovisual and digital media
schools and training centres (future professionals) are the potential client
base for the project results once in commercial phase. Attracting their
interest, and opening ways for interaction and feedback since the early stages
of the project, is critical to ensure the success of the AutoPost exploitation
strategy. The R+D community, on the other hand, will contribute to the
validation and exploitation of the project results during the project
implementation, and beyond. The R+D community is the one in the best position
to build on top of the AutoPost scientific results and continue progressing
the state-of the-art with regard to innovative technologies for the creative
industries.

##  1.3 Overview of the means and activities

_Means_

and

tools

Logo

Website

Media &

social media

Publications

Open

research data

Academic

publications

Press

releases

Materials

(

flyers, fact

sheets)

Events

Conferences,

trade shows,

exhibitions

Training

Collaboration

Post

\-

production

platforms

Similar

projects

DG CONNECT

**Figure 1. Overview AutoPost dissemination and communication activities**

#  2\. AutoPost communication means and tools

##  2.1 Project brand

The communication strategy includes the design of a logo and the establishment
of design and communication directives for all the different supports to be
used.

Two different logos will be used. A version displaying the full name of the
project will be used in all project’s documents, including dissemination and
communication materials (Figure 2).

**Figure 2. AutoPost logo.**

An icon-like version (Figure 3) is to be used for materials in small formats
or overlayed in video applications.

**Figure 3. AutoPost icon.**

Following the provisions set in D1.1 Project handbook and Quality plan for
dissemination and external communication, the European Union emblem as well as
the necessary funding visibility statements and disclaimer will be included in
any dissemination and communication material produced by AutoPost.

##  2.2 AutoPost website

A web site for the project with specific areas targeted to different levels of
interest has been designed and developed. A working version of the project web
site is already available at  _www.autopostproject.eu_ .  Both the contents
and images will be updated, as the news section and outcomes.

The AutoPost website is meant to be the anchor for communication activities of
the project. It will contain public information about project overview
information, activities, partners, news and events, outcomes, dissemination
agenda and contact area. It will be regularly updated with the project public
deliverables and documents, publishable abstracts of confidential
documentation, communication materials and related news. As the website is
intended as a means of general communication, the Consortium will ensure that
– whenever possible – contents are produced in a plain language, accessible to
non-specialists. The website will be functional for 4 years after the end of
the project. On the other hand, all videos produced by AutoPost (demos,
tutorials, promotional clips) will be shared publicly through Vimeo. Links to
the videos will be available in the project website and also in partner’s own
dissemination and communication means.

The website development is detailed in the deliverable D6 1. Project website.

##  2.3 Media communication & social media

The AutoPost project will strive to maximize its impact by using on-line and
social media to communicate its achievements and events. An on-line
communication campaign will accompany all of the project dissemination
activities (participation in exhibitions, final showcase, workshops, etc.).

General and specialized media will be sent in the form of AutoPost press
releases in relation to such events.

#  3\. Dissemination activities

The AutoPost project will carry out specific activities in order to attain the
dissemination and communication objectives. These are meant to disseminate
information about the project as well as to share the generated knowledge with
the different audiences.

Figure 4 below shows the AutoPost list of activities per target group. This
list may be modified according to the specific needs or possibilities of the
partners during the project implementation:

•

Collaboration with post

\-

production platforms worldwide

•

Conferences, exhibitions and trade fairs

**Professional end**

**-**

**users**

•

Open research data

•

Scientific publications (Green open access whenever possible)

•

Conferences, exhibitions and trade fairs

•

Liaison with related projects and Creativity Unit DG

\-

CONNECT

**R+D communities**

•

Workshops, keynotes and presentations in digital media schools and

training centres.

**School and vocational training**

•

Specific communication material and press releases (issued as

appropriate along with project results and/or events)

**Specialized media and agencies**

•

Press releases, flyers (issued as appropriate along with project results

and/or events)

**General public**

**Figure 4. AutoPost specific dissemination and communication activities per
target groups**

The AutoPost project is a rather short, fast-paced project. It is expected
that most of the dissemination activities take place during the final year of
the project (M6-M18), with a peak in the final months.

##  3.1 AutoPost events

In order to reach the professional end-users and the R+D communities, the
AutoPost consortium plans to submit disseminations material (ie. Posters,
papers, workshops, etc.) to conferences and exhibitions addressing these
target audiences.

Given the budgetary and timing restrictions, the AutoPost project has selected
the following events as the most suitable for the projects dissemination and
communication strategy (Figure 5). Through these events, a balance between
industrial and R+D events is achieved and a fair access to all of our target
groups will be granted. The project will strive to place the project’s final
workshop (D6.5) at the FMX 2016:

IBC 2015

–

Amsterdam (M9)

ICT 2015

–

Lisbon (M10)

CVMP 2015

–

London (M11)

NAB SHOW

–

Las Vegas (M16)

#  FMX 2016 – Stuttgart (M17)

**Figure 5. AutoPost calendar of events**

##  3.2 Publications

###  3.2.1 Scientific publications

With regard to scientific publications, the AutoPost project will aim to
publish in journals such as IEEE Transactions on Broadcasting, SMPTE Motion
Imaging Journal, and conferences such as CVMP, ICME, SIGGRAPH. The selection
of journals and conferences will depend on the availability of publishable
results. It is very likely that most of the publications are submitted during
the final months of the project, thus assessed for publishing past the project
end date.

The AutoPost project will aim, whenever possible, to publish in journals with
green open access policies. A small budgetary allocation has been planned to
support gold open access publication if necessary.

###  3.2.2 Open research data

The consortium is aware of the mandate for open access of publications in the
H2020 projects and the participation of the project in the Open Research Data
Pilot. The consortium has chosen ZENODO (http://zenodo.org/) as the scientific
publication and data repository for the project outcomes. The Consortium,
through WP6, will ensure that scientific results that will not be protected

will be duly and timely deposited in the scientific results repository ZENODO
1  , free of charge to any user. These might be:

  1. Machine-readable electronic copies of the final version or final peer-reviewed manuscript accepted for publication; made available immediately with open access publishing (gold open access) or with a certain delay to get past the embargo period of green open access. 

  

  2. Research datasets needed to validate the results presented in the publications. 

  

  3. Other data, including associated metadata, as laid out in the Data Management Plan (D6.3). 

  

  4. The software tools and libraries (or information about) necessary for validating the results. 

  

  

AutoPost will deliver on M6 (June 2015) D6.3 Data Management plan.

###  3.2.3 Communication materials

In order to gain traction among practitioners and media, introductory
documentation and tutorials will be prepared by product specialists. These
will be hosted on the AutoPost website and the Consortium members’ websites
and promoted to the user base with marketing communications.

Producing the necessary communication materials to effectively communicate the
objectives and results of the project: press releases, flyers and brochures to
complement public presentations and video demonstrations. This will also
include the creation of technical documentation and tutorials for training
purposes, and scientific and industrial posters. All this technical and
training material will also be available to download from the project website
and accessible on the project’s video channel. All AutoPost communication
materials will explicitly acknowledge the name of the project and the fact
that it is funded by the European Commission.

##  3.3 Training

With regard to activities in relation with schools and vocational training the
AutoPost consortium will reach out to the following organisations in order to
plan and organise dedicated AutoPost sessions:

**Master in digital arts –Universidad Pompeu Fabra**
_http://www.idec.upf.edu/university-master-in-digital-arts_

The programme is aimed at first degree or university graduates in subjects
such as Audiovisual Communication, Fine Arts, cinema schools, etc. Most of the
students are familiar with post-production

techniques, and also platforms such as After Effects.

AutoPost will organise these training sessions, in agreement with the training
entity, once the MS3 First version of tracking and matting SDKs is achieved.
This will allow the training sessions to serve as well for gathering user’s
feedback on the preliminary plugins.

##  3.4 Collaborations

The AutoPost project partners, due to their trajectories in their respective
areas of activity, have plenty of knowledge and contacts within their sectors.
This will allow AutoPost to put together a sound strategy for reaching out to
similar ongoing funded projects, and participants in closed projects. Apart
for the obvious benefit in dissemination terms, liaisons with similar projects
have the potential to enrich the collaborating projects.

Moreover, since the AutoPost solutions will be distributed as plugins, close
collaboration with worldwide post-production platforms such as The Foundry,
SGO, Adobe, Imagineer Systems, Quantel or Assimilate will be sought,
particularly to help disseminate AutoPost tools among their user bases and
provide visibility at international events. In relation to that, some of the
AutoPost partners are already in close relationship with some of these
companies such as SGO, Imagineer Systems and the Foundry due to past and
current collaborations in other R&D and commercial projects.

Details of these activities and its progress will be reported in the
confidential management report.

##  3.5 Summary table of responsibilities  
  
<table>  
<tr>  
<th>

**Type of activity**

</th>  
<th>

**Target audience**

</th>  
<th>

**Responsible**

</th> </tr>  
<tr>  
<td>

**Project brand**

</td>  
<td>

Professional and scientific community, general

</td>  
<td>

BM, ALL

</td> </tr>  
<tr>  
<td>

**Project website**

</td>  
<td>

Professional and scientific community, general

</td>  
<td>

BM, ALL

</td> </tr>  
<tr>  
<td>

**Communication materials**

</td>  
<td>

Professional and scientific community, general

</td>  
<td>

BM, ALL

</td> </tr>  
<tr>  
<td>

**Professional communication**

</td>  
<td>

Professional community

</td>  
<td>

MOTO, DG, IL, (BM, HHI)

</td> </tr>  
<tr>  
<td>

**Scientific publication**

</td>  
<td>

Scientific community

</td>  
<td>

BM, HHI, IL, (MOTO, DG)

</td> </tr>  
<tr>  
<td>

**Event participation**

</td>  
<td>

Professional and scientific community

</td>  
<td>

BM, ALL

</td> </tr>  
<tr>  
<td>

**Workshop organization**

</td>  
<td>

Professional and scientific community

</td>  
<td>

BM, ALL

</td> </tr>  
<tr>  
<td>

**Media communication**

</td>  
<td>

Professional and scientific community, general

</td>  
<td>

BM, ALL

</td> </tr> </table>

##  4\. Impact assessment

###  4.1 Target audiences’ feedback

The AutoPost project, as part of task WP6.T1, will keep a log to collect and
process all feedback received from dissemination activities. When applicable,
these external inputs will be directed to the appropriate WP leaders to ensure
that they are taken into account for improving the outcomes of the project.
The intended feedback will be received primarily by the allowed comments in
the project website and searching periodically the on-line media though
relevant keywords for the project.

###  4.2 Metrics

In order to have an accountable assessment of the impact of the communication
efforts, the project will establish measures such as analytics of the usage of
the project’s website (ie. Google analytics) and registers of the leads
acquired in public presentations.

Details of the dissemination and communication assessment metrics and its
progress will be reported in the confidential management report.

##  5\. AutoPost IPR management

###  5.1 IPR main principles

With regard to the management of IPR issues, the main arrangements and
regulations made between the participants are formalized in the Consortium
Agreement (CA). The CA, a confidential document, addresses the topics of
ownership, access rights, and communication of knowledge, confidentiality,
among others. IPR management is part of the Exploitation planning task in WP6
led by imcube labs (IL), and in which the entire consortium has
responsibility. IPR issues will be referred to the project’s Supervisory Board
(SB) for decisions, as appropriate.

A set of rules regarding the use and dissemination of knowledge will be set
forth in the Consortium Agreement in order to a) control the disclosure of
ideas while giving an appropriate level of dissemination to the project and b)
comply with the Open Access mandate, applicable to those scientific results
(publications or data) that are not deemed to be protected for exploitation.

The most important principles that govern the IPR issues in the Consortium
Agreement, in accordance with the H2020 guidelines for intellectual property
rules, are related to ownership and access rights of background and foreground
knowledge.

All necessary IPR arrangements will be confidentially discussed and made among
members of the consortium, in compliance of the GA and the CA provisions.
These arrangements will necessarily be made in a way that the future
exploitation of the AutoPost results is granted and fostered.

Details of the IPR arrangements and related activities will be reported in the
confidential management report.