Wikipedia:Articles for deletion/NBA Cares
NBA Cares has been heavily advertised, and has undoubtedly received serious press coverage (which is not cited in the article, but it's out there).  It definitely passes 
— User:YechielMan, 01:27, 19 February 2007 (UTC)
Stance: keep
Cited policy: WP:ORG (Wikipedia:Notability)