Wikipedia:Articles for deletion/Ever After High
the publisher's weekly piece certainly counts toward . http://sdccblog.com/2013/05/will-mattels-ever-after-high-make-an-appearance-at-sdcc/ is probably an acceptable source.   There is also a bit at http://www.fool.com/investing/general/2013/07/18/mattels-future-happily-ever-after.aspx and a couple of other equivalent things from the bussiness side (all shorter than the Fool link). I think it's over the bar, but just barely.  Largely turns on if sdccblog.com is reliable, and it certainly looks to be
— User:Hobit, 19:57, 13 August 2013 (UTC)
Stance: keep
Cited policy: WP:N (Wikipedia:Notability)