Wikipedia:Articles for deletion/Cake Financial
coverage looks significant and non-blog for once (except that last link which should be pruned). 4 reliable sources each with more than simple name dropping or cursory mentions meets  or 
— User:Crossmr, 22:54, 8 January 2008 (UTC)
Stance: keep
Cited policy: WP:WEB||WP:CORP (Wikipedia:Notability)