Wikipedia:Articles for deletion/True Loan
This does seem to be a  case. As far as I understand, the article is about a particular financial product offered by a particular company, Ajene Watson, LLC, or even its division,  TRUE LENDING PLATFORMS. If we were talking about a common financial instrument widely used in the market by many providers, it might deserve a separate article. As it is, the subject might deserve some coverage in an article about Ajene Watson, LLC (WP currently does not have such an article). The references and links listed in the article do not reference the term and I do not see evidence of its independent notability, per  either. Of course, the phrase, "true loan" is fairly common and doing a googlenews search produces a bit of a phonebook consisting of apparent false positives. But filtered googlenews searches, such as  ''"True Loan" "AJENE WATSON"''http://news.google.com/archivesearch?q=%22True+Loan%22+%22AJENE+WATSON%22&hl=en&um=1&ie=UTF-8 and ''"True Loan" "TRUE LENDING PLATFORMS"''http://news.google.com/archivesearch?hl=en&um=1&ie=UTF-8&tab=wn&q=%22True+Loan%22+%22TRUE+LENDING+PLATFORMS%22 produce zero hits. Given that there is no indication of notability and coverage by third-party |reliable sources, I do not think this even merits a merge to Securities lending for the moment. Delete per 
— User:Nsk92, 04:32, 10 August 2008 (UTC)
Stance: delete
Cited policy: WP:ADVERT||WP:N||WP:RS||WP:ADVERT (Wikipedia:Advertising)