Wikipedia:Articles for deletion/Pepperfry
It WAS a clear case of , but I do not think it is not notable. A quick http://searchindiannews.in/search.html?query=pepperfry#&gsc.q=pepperfry&gsc.page=1 search shows us that it definitely satisfies  and . It only needed some heavy pruning, which I think I have managed to do. All PR sites were removed and now it only contains links of national dailies and op-eds and interviews. So, I think, it is fixed for now. However, I agree with SwisterTwister's concerns of companies and brands who create articles here just for promotional and advertising purposes. The worse are biographies of clearly non-notable persons. But, I personally feel, that deletion is not always a solution when we are trying to create an encyclopedia. This article, moreover, needs monitoring for at least few weeks for fear of edits by COI and spammers. Best
— User:Nairspecht, 10:46, 29 September 2016 (UTC)
Stance: keep
Cited policy: WP:REFBOMB||WP:CORP||WP:GNG (Wikipedia:Citation overkill)