Wikipedia:Articles for deletion/Defense Soap
with no enthusiasm.  This article is about a consumer product made and sold under its own brand.  The NY Times article is significant coverage, all about the soap and the business that makes it.  Not sure that such coverage really makes anything an encyclopedia subject, but it would appear to meet 
— User:Ihcoyc, 17:54, 14 November 2011 (UTC)
Stance: keep
Cited policy: WP:GNG (Wikipedia:Notability)