Wikipedia:Articles for deletion/Insider Pages
The linked-to NY Times article (only just) establishes notability as per . The fact that it was only a single article (i.e. not multiple sources) is mitigated by the fact that it's the NYT, which is pretty high profile as far as media coverage goes. Also, the chief "rival" in that article, Angie's List, has a page on WP as well. Neither company's article is overly self-aggrandising either, which counts in their favour
— User:DeLarge, 10:10, 6 October 2006 (UTC)
Stance: keep
Cited policy: WP:CORP (Wikipedia:Notability)