Wikipedia:Articles for deletion/Nooka
I mentioned such sources in the nomination, but I guess I will explain why I don't think they should count. If you read Wikipedia:Notability_(organizations_and_companies)#How_to_apply_the_criteria|How to apply the criteria in , you will see they pretty much all fail. The book is a solid source, but it is an interview about Waldman/Nooka's efforts to bring prototypes into production. It is from 2008 and does not demonstrate notability or significance of this upstart company. TechCrunch, Wired, FastCompany coverage is all by freelance bloggers/writers and uses only media provided by Nooka (basically prototypes and illustrations). This fails a major criteria. Core77 lets designers submit projects for publication (they'll write about anybody). Also, the TechCrunch is about the crowdfunding for a new chronograph (photo of prototype) which despite the successful funding does not appear to have been manufactured. The Indiegogo is littered with complaints from people who paid but never got a watch. There's is no chronograph on any shopping site. Now, I know the  rule, but I don't think a contributed article about a prototype leads to notability for a whole company. Two of the articles you cite are about perfume and umbrellas neither of which appear to have gone into production. This lends to Nooka's notability how? The book explains how Nooka outsourced a run of 1000 watches. It is speculation, but I suspect they are still trying to sell inventory from that run. The fact that Waldman has been marketing savvy enough to get some press should not pass notability. There are probably tens of thousands of startups every year. If the article is kept it needs to be cleaned of lies such has having boutiques around the globe. Cheers
— User:SVTCobra, 16:07, 2 July 2019 (UTC)
Stance: comment
Cited policy: WP:CORP||WP:OR (Wikipedia:Notability)