Wikipedia:Articles for deletion/Vitamin Cottage Natural Grocers
Even though this company is a publically quoted company and has been established for quite some time, none of the references above or within the article meets the criteria for establishing notabilty. Articles that are extensively based on quotations and interviews with company personnel or other "connected" people are considered PRIMARY sources and therefore fail to establish notability and may also fail  and/or . If the reference is based on quotations and interviews but *also* contains substantial intellectually independent opinion/analysis, then the reference probably meets the criteria for establishing notability. Unfortunately, I don't believe that any of the references provided manages to meet the criteria. But ...  specifically states ''Examples of such sources include independent press coverage and analyst reports.'' To that end, https://hiswai.com/tag/natural-grocers-by-vitamin-cottage-inc/ this reference lists a number of analyst firms and banks that cover this company and states that "Several other analysts have also recently issued report on NGVC". http://markets.businessinsider.com/analysts-opinions/Natural-Grocers-by-Vitamin-Cottage-Inc-Hold-574952 This reference also provides a list of analyst opinions. Since I am not a customer of any of the brokerage arms of these banks or a customer of any of the analyst firms, I cannot attest that the analyst reports actually exist ... but I think it is reasonable to assume that they do. On that basis, it meets the criteria 
— User:HighKing, 17:20, 8 February 2018 (UTC)
Stance: keep
Cited policy: WP:CORPDEPTH||WP:ORGIND||WP:LISTED||WP:LISTED (Wikipedia:Notability)