Wikipedia:Articles for deletion/Abof
a quick  turns up substantial coverage in reliable sources such as http://www.bloombergquint.com/business/2016/11/05/abof-hopes-to-be-one-of-indias-top-three-fashion-e-tailers-in-five-years Bloomberg, http://tech.economictimes.indiatimes.com/news/startups/how-abof-is-solving-the-problem-of-product-returns/53009547 Economic Times, and http://www.forbesindia.com/article/special/aditya-birla-group-starts-online-fashion-marketplace-sans-deep-discounts/41327/1 Forbes. Promotional tone can be addressed via standard copy-editing; 
— User:Safehaven86, 23:23, 30 November 2016 (UTC)
Stance: keep
Cited policy: WP:BEFORE||WP:AFDISNOTCLEANUP (Wikipedia:Articles for deletion)