Wikipedia:Articles for deletion/Leon Sandcastle
fictional characters from television commercials can indeed be notable, such as Ronald McDonald.  In this case, if we look at the significant coverage generated from this one commercial, we find widespread discussion in news and blogsphere alike, showing that there is significant interest in the topic.  The coverage goes beyond the NFL and sports world into business and lifestyle news, such as http://www.adweek.com/adfreak/leon-sandcastle-signs-fake-funny-endorsement-deal-under-armour-148515 AdWeek: Leon Sandcastle Signs Fake but Funny Endorsement Deal With Under Armour, http://www.usatoday.com/story/gameon/2013/02/05/deion-sanders-leon-sandcastle-andre-dawson-super-bowl-xlvii/1894275/ USA Today: The True Identity of Leon Sandcastle, plus this mention in http://www.gq.com/style/blogs/the-gq-eye/2013/04/style-report-the-nfl-drafts-best-look-was-on-a-300-pound-tackle.html GQ--all reliable sources.  This is a clear pass of 
— User:Paulmcdonald, 21:46, 27 April 2013 (UTC)
Stance: keep
Cited policy: WP:GNG (Wikipedia:Notability)