Wikipedia:Articles for deletion/Appboy
I easily found two very strong sources, http://blogs.wsj.com/venturecapital/2014/10/02/appboy-raises-15-million-to-help-businesses-improve-mobile-marketing/ Wall Street Journal and http://fortune.com/2016/06/30/appboy-mobile-marketing-series-c/ Fortune. As to the nominator's argument that "the company themselves simply likely motivated the supposed 'news' themselves", we have no way of knowing what motivates journalists or media outlets to write about things. We only have our  policy. Fortune and WSJ are both reliable and provide non-trivial coverage, therefore, this company meets the standard of 
— User:Safehaven86, 04:14, 20 September 2016 (UTC)
Stance: keep
Cited policy: WP:RS||WP:GNG (Wikipedia:Reliable sources)