Wikipedia:Articles for deletion/Marketing performance measurement
A quick  style search shows textbook coverage, such as https://books.google.com/books?id=EnFsx6svfL8C&pg=PA51&dq=%22Marketing+performance+measurement%22+-wikipedia&hl=en&sa=X&ved=0ahUKEwiMovWyib_iAhVFLn0KHTk7DOMQ6AEIMjAC#v=onepage&q=%22Marketing%20performance%20measurement%22%20-wikipedia&f=false, articles that are reviews of MPM, such as https://www.tandfonline.com/doi/abs/10.1362/026725799784772594 Marketing Performance Measures: History and Interrelationships and articles with review content, such as https://www.researchgate.net/publication/233625165_Measuring_marketing_performance_a_review_and_a_framework Measuring marketing performance: a review and a framework. This is sufficient secondary coverage to satisfy notability per . Usage of the term in reliable sources such as the book above from 2007 and review above from 2010 show this is not a WP neologism per . Hence, keep. --&#123;&#123;u&#124
— User:Mark, 20:46, 28 May 2019 (UTC)
Stance: keep
Cited policy: WP:BEFORE||WP:GNG||WP:NEO (Wikipedia:Articles for deletion)