Wikipedia:Articles for deletion/Affinity marketing
I've rewritten the article (still a stub) based on one secondary and two tertiary sources. This is a notable concept that has been around for decades in the marketing field. As MrX points out, there are hundreds of GBook and GScholar hits, with many secondary and tertiary sources in the first few pages of hits demonstrating notability of the concept per . A notable topic and a rewritten article based on RS suggest keeping the article
— User:Mark, 22:06, 18 January 2014 (UTC)
Stance: keep
Cited policy: WP:GNG (Wikipedia:Notability)