Wikipedia:Articles for deletion/Performance-based advertising
appears to be a notable concept. The external links section alone has numerous reliable sources&mdash;valid academic papers published by faculty at major universities that discuss this concept as being significant to the online advertising industry. The nominator should read  and , which are considered invalid reasons for deletion
— User:Postdlf, 03:19, 29 September 2012 (UTC)
Stance: keep
Cited policy: WP:NOEFFORT||WP:NOTCLEANUP (Wikipedia:Arguments to avoid in deletion discussions)