The logo for NOTA option is a simple and unambiguous symbol – a cross, over the list of candidates, depicts the decision of the voter, of not selecting any of the candidates. The cross is a universal sign denoting disapproval. This makes the symbol of NOTA option easy to recognise and remember across the breadth of electorate, irrespective of region and literacy levels. From a design perspective, the NOTA option logo is meant for awareness rather than promotion like logo of any other organization or product; making this logo unique and challenging.