Victorian trade card advertising Dixie Soap circa 1870. P.J. Crew & Company originally began as the Margaret Mauleby soap and candle factory, then purchased in 1834 by Cornelius Crew & his son P.J. Crew. Located at 113, 115, 117 North 17th Street Richmond, Virginia producing 'Dixie' and 'New South' brand laundry and family use soaps.