The 'Exide' word mark, with its bold chamfered upper-case letter forms creates an instant visual connect with the parent brand 'Exide'. In addition to this, the colour red represents solidity, dynamism, energy and passion. The word 'Life' reflects caring, gentle, human cues that complement the boldness of the Exide letterforms. The colour blue connotes stability and security. The 'Exide Life Sun' is a unique expression of a universally recognised symbol of 'life' and 'optimism'.