An American advertisement for the family 'Standard', a variation on the German family often called 'Akzidenz Grotesk'. ('Akzidenz' could be translated to something like 'Trade', 'Commercial' or 'Piece-work'. Inconsistencies are clear, such as a crossed-v 'w' in Extralight Extended, and a tail on the 'a' in Standard and Extended but not in Medium and Bold.