Cox's Bazar is a town, a fishing port and district headquarters in Bangladesh. It is the world's longest uninterrupted natural sandy sea beach, The beach in Cox's Bazar is an unbroken 125 km sandy sea beach with a gentle slope. It is located 150 km south of the industrial port Chittagong. Cox’s Bazar is also known by the name Panowa, whose literal translation means "yellow flower." Its other old name was "Palongkee"