Jack Wills - 22 Fore Street, Salcombe. Jack Wills is a British clothing brand aimed at university students. The fashion label uses the brand and registered trademark "Jack Wills – University Outfitters" to reflect the inspiration behind the brand. The original Jack Wills store opened in Salcombe, Devon in 1999, before expanding to include a current chain of forty nine stores throughout the UK and Ireland, three of which are outlet stores.