In the 1600s, when literacy was rare, symbols were used to illustrate the goods and services offered by merchants. At this shop front, Eugène Atget photographed a sign that featured a wrought iron rope, bucket, and pulley, which allude to a well. The refreshment drawn up at Au Bon Puits (The Good Well) was not water but wine. This historic sign is now part of a collection in the Musée Carnavalet that focuses on early pictorial signs.