The Office for National Statistics’ E-commerce Survey of UK Businesses asked businesses about social media usage for the first time. Approximately 7,700 businesses with 10 or more employees were surveyed in 2012. The vast majority of businesses had Internet access (96%) and over four out of 10 (44%) used social media in 2012. Social media can be defined as websites and applications that enable users to create and share content or participate in social networking (Oxford Dictionaries 2013). In the survey, social media was broken down into different types including: social networks; blogs and microblogs; multimedia content sharing websites and Wiki-based knowledge sharing tools.