The Lord Rhys, Llandovery. Located at 1 College View, opposite Llandovery railway station at the junction of the A483 and A40. The rather faint THE LORD RHYS on the name board contrasts with the clearly visible FOOD BAR ACCOMMODATION. The Lord Rhys was the name given to Rhys ap Gruffydd, the early 12th century ruler of the kingdom of Deheubarth in South Wales.