East Midlands 10-year traffic increase was higher than UK average. The latest ONS Region and Country Profiles analysis takes a look at the regional characteristics of the UK, exploring aspects such as population, age, employment, crime and house prices. Compared with the UK overall, the East Midlands has a small urban population which is comparatively old, with a median age of 41.0 years. The East Midlands contributed 6% to the UK’s economic output and traffic on major roads in the region has increased by nearly 5% over the past 10 years.