The number of adults accessing the Internet every day in Great Britain more than doubled between 2006 and 2012, from 16 million to 33 million. A recent growth in social networking has been one of the most significant changes to the ways in which individuals communicate over the Internet. In 2012, almost half of all adults (48%) used social networking sites such as Facebook and Twitter. Social networking has broad appeal and although its use is lower amongst the older population, its use is not exclusively limited to younger age groups. In 2012, 62% of adults aged 35 to 44, and 40% of adults aged 45 to 54 used social networks to communicate online.