Bloomingdale's Chinese New Year display, photographed on the 1st day of South Coast Plaza's (SCP) 2014 Lunar New Year celebration (January 23rd through February 9th, 2014). Bloomingdale's (not just at SCP, but across the United States) celebrated Chinese New Year from January 10th to February 15th, 2014. From January 30th to February 2nd (January 31st at SCP), Bloomingdale's gave customers lucky "red envelopes" containing gift cards worth 8, 88 or 888 dollars.