In the early 20th Century, automobiles belonged to the wealthy. By 1905, about 50 vehicles were owned in Allentown and they were encroaching on the trolley lines business. This photograph is of Mrs John Greenwall and her children, standing by their 1904 four-cylinder Franklin. The Greenwalls were in business with Charles Mosser, owning the W. F. Mosser and Son, a foundry and machine shop in East Allentown.