title_body: How to market a stakepool? Besides:
  
  Running a zero percent margin pool
  Offering a bonus of 1000 Ada for a stake of 1 million
  Starting a podcast
  Advertising on Adapools.org using coinzilla
  NFT giveaways
  
  What other mechanisms are possible to market a stakepool?
upvoted_answer: Here is a quick brainstorm.
  Web Presence
  
  Create a Website
  - You should have your own URL
  - Get a basic knowledge of SEO and follow the rules.
  Dedicated Twitter account and follow and comment on everything ADA/Cardano
  Start a dedicated YouTube account and start creating content geared toward your target market. Could be how-to videos, current events, price action talk, interviews, reviews of catalyst proposals and funded projects, developer stuff, education...
  Other social media accounts could include TicTok, Instagram, Facebook, Twitch, etc.
  Answer and Ask questions on stack exchange.
  Create a Discord for your delegators, be available and quick to communicate.
  Do lottery's, giveaways, rewards, raffles, NFTs, Merch, etc.
  Collaborate with an artist to start making NFTs published by your brand.
  Paying for advertising would come after all this stuff. You need to have something for people to see when they start looking into your pool.
  Be yourself. You are unique and you have something to offer that no-one else does.
  
  Real Life
  
  Get some Cardano branded stuff and wear it.
  Become active in your region. Start/join meet-up groups. Talk to people about Cardano.
  Get some gear with your own stake pool brand on it and wear it. Give it to friends and family.
  Give ADA, Native Tokens, NFTs as gifts to friends and family.
  Attend conferences.