媒体研究

媒体研究（Media studies）是种学术性的研究探讨及资料收集，研究各种媒体的内容、历史、意义及影响。媒体研究学者以研究大众传播主题的理论及方法，包含媒体在政治、社会、经济及文化上扮演的角色及影响。
媒体研究是社会科学及人文科学的领域，并和大众传播、传播学、传播科学、传播研究的领域重叠，方法及概念和文化研究、修辞学、哲学、西方文学理论、社会学、社会心理学、媒体影响、文化人类学、博物馆学、美术史以及美术评论、影片评论、资讯理论等重合。
学者把焦点放在媒体的形成及媒体本身是如何取得资讯及造就可传播性等问题，属于媒介心理学的相关领域，并且关注在媒体在个人及社会文化上的心理影响。when Joseph Trenaman left the BBC's Further Education Unit to become the first holder of the Granada Research Fellowship in Television at Leeds University. Soon after in 1966, the Centre for Mass Communication Research was founded at Leicester University, and degree programmes in media studies began to sprout at polytechnics and other universities during the 1970s and 1980s.
Media Studies is now taught all over the UK. The topics span from magazines to films. It is taught at GCSE and at A level. It is also taught at University level.
Media Studies in New Zealand.
Media Studies in New Zealand can be regarded as a singular success, with the subject well-established in the tertiary sector (such as Screen and Media Studies at the University of Waikato; Media Studies, Victoria University of Wellington; Film, Television and Media Studies, University of Auckland; Media Studies, Massey University; Communication Studies, University of Otago). For more details on the New Zealand situation, consult the Mediascape online resource at <www.mediascape.ac.nz>--most particularly a recent (April 2008) PPT by Geoff Lealand, which describes the characteristics of Media Studies in New Zealand in some detail. Further details on New Zealand media teachers, and their organisation National Association of Media Educators (NAME) can also found on the New Zealand Ministry of Education TKI megasite, at <www.tki.org.nz>
Cultural Studies.
The Centre for Contemporary Cultural Studies (CCCS) was founded by Richard Hoggart and Stuart Hall at the University of Birmingham in 1964. As the appeal of Marxism waned in the 1960s, the CCCS took critical theory in new directions, raising questions about media and power. There was the shift of paradigm from ethnography to Hall's semiology. The CCCS was pivotal in developing the field, producing a number of key researchers. Under the directorship of Stuart Hall, who wrote the seminal "Encoding/Decoding" model, the centre produced key empirical research about the relationship between texts and audiences. Amongst these was "The Nationwide Audience" by David Morley and Charlotte Brunsdon.
Media Studies and Media Psychology.
An EdD concentration in Media Studies, grounded in Media Psychology and a PhD program in Media Psychology were launched at Fielding Graduate University in 2002 by Bernard Luskin. These programs advanced Media Studies in acknowledging the importance of human behavior. The PhD program in Media Psychology is the first in any university.
Criticism of Media Studies in the UK Media.
In the UK, Media Studies is regularly the victim of jokes and cynical attitudes, often being labelled as a Mickey Mouse subject. It receives many of the criticisms directed at sociology scholars during the 70s and 80s.
In 2000, England's Chief Schools Inspector, Chris Woodhead suggested that media studies is a one-way ticket to the dole.[http://news.bbc.co.uk/1/hi/programmes/panorama/3200412.stm]
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