Original sentence: Controversially so, the festival has also become the premiere showcase for sponsors and "swag giveaways".Management of the festival was taken over by the Sundance Institute, a non-profit organization, in 1985, and in 1991 the festival was officially renamed the Sundance Film Festival.The Sundance Institute
Edited sentence: Controversially so, the festival has also become a premiere showcase for parasite marketers who use the festival to market goods and "swag" without supporting the festival or the filmmakers as official sponsors do.Management of the festival was taken over by Sundance Institute, a non-profit organization, in 1985, and in 1991 the festival was officially renamed the Sundance Film Festival.Sundance Institute