Original sentence: Late April 2009, Radioshack began the Lol "The Perfect Store Initiative"
Edited sentence: Late April 2009, Radioshack began the "The Perfect Store Initiative".These internal promotional items were bundled with a 5 minute long, highly stylized and edited video with an introduction from the CEO explaining what "The Shack" is.To help promote the rebranding internally, employees were given T-shirts, travel mugs, and EGrips, all branded with the new "The Shack" logo