Edited sentence: At first, GMO standed for Genetically Manipulated Organisms; aiming towards of easing the acceptance of GMOs by the general public, a PR cabinet advised to redefine GMO to Genetically Modified Organism in order to remove the notion of manipulation which bear an intrinsic bad connotation.Such a process of manipulating wording and communication is in correlation with the methods used by the tobacco industry to pretend tobacco was innocuous