Edited sentence: A huge increase in vegetarians, hatred of Stephen Fry and Doctor Who have become apparent, but it is known many of these people in public hate these things, but at home are huge fans and love it alot being hypocritical.A well known case for this is Rachel Burgess, who disregarded much of the 'pop-culture' but is still in denial of following a popular movement.Recent research studies within th UK have shown that the Hipster movement is becoming more popular and therefore contradicting itself