Original sentence: " Unilever used standax brd of identity regulations in claiming that Hampton Creek's Just Mayo products are falsely advertised because they don't contain eggs.Axe, known as Lynx in the United Kingdom, the Republic of Ireland, Australia and New Zealand, is a toiletries brand marketed towards young men between the age of 16 and 24.Dove describes itself as being dedicated to "help ... women develop a positive relationship with the way they look – helping them raise their self-esteem and realize their full potential".In December 2014, Unilever dropped the claim.In November 2014, Unilever filed a lawsuit against rival Hampton Creek.In the suit, Unilever revealed that Hampton Creek is "seizing market share" and the losses are causing Unilever "irreparable harm
Edited sentence: " Unilever used standard of identity regulations in claiming that Hampton Creek's "Just Mayo" products are falsely advertised because they don't contain eggs.Dove: Dove describes itself as being dedicated to "help ... women develop a positive relationship with the way they look – helping them raise their self-esteem and realize their full potential".In November 2014, Unilever was the subject of a media backlash due to its lawsuit against rival Hampton Creek.In its suit, Unilever revealed that Hampton Creek is "seizing market share" and the losses are causing Unilever "irreparable harm.Lynx/Axe: Axe, known as Lynx in the United Kingdom, the Republic of Ireland, Australia and New Zealand, is a toiletries brand marketed towards young men between the age of 16 and 24.Negative media coverage of Big Mayo lawsuit goes viral in case study of PR blunder".The food industry watchdog website eatdrinkpolitics.com headlined the controversy with "Unilever's Bullying Backfires, Boosts Hampton Creek"