Original sentence: SHIT SUFFS
Edited sentence: As a result, higher R&D spending and does not guarantee "more creativity, higher profit or a greater market share.It is of special importance in the field of marketing where companies keep an eagle eye on competitors and customers in order to keep pace with modern trends and analyze the needs, demands and desires of their customers.Research and development is nowadays of great importance in business as the level of competition, production processes and methods are rapidly increasing.Unfortunately, research and development are very difficult to manage, since the defining feature of research is that the researchers do not know in advance exactly how to accomplish the desired result