Edited sentence: A TV advertising campaign began in the UK in November 2006 to further build brand awareness, and in February 2008 Moonpig.According to Managing Director Nick Jenkins, 'Moonpig' was his nickname at school, hence the name of the brand.An office is still maintained in London.Customers who visit the website can choose from a large selection of basic card designs and enter their own text to personalize them.In addition to cards, the company offers customizable spoof magazine covers and invitations, where customers can upload their own photos for printing.The business expanded into the Australian market in 2004.The company's printing works was initially based in Chelsea, but moved to Guernsey in 2006 in order to benefit from the island's VAT exemption on UK-bound goods costing less than £18.The original launch of Moonpig.The website was launched in July 2000, and the company has now captured 90 per cent of the online cards market in the UK.com coincided with the collapse of the Dot-com bubble which meant progress was difficult at first, but Jenkins raised further investment from private investors and venture capital, and the advent of broadband and digital cameras together with news spreading by word-of-mouth meant sales steadily increased, and the first profits were made in 2005.com is a business based in London and Guernsey which offers personalized greeting cards.com received a higher level of UK internet traffic than any other company in the Flowers & Gifts industry