Original sentence: All channel logos were redesigned - and most notably, the main Cinemax channel is now visually referred to as simply 'max', though in some ads, the casts for the network's "After Dark" series have continued to identify the network vocally as Cinemax.Cinemax rarely airs family films during the morning hours, unlike other premium channels including parent network HBO, instead opting to air R or PG-13 rated films.The logo was often shown with just the circle 'max'.The logo was revised in 1997, consisting of the network's name in lowercase letters in an Impact typeface with the 'max' on a circle, as part of a network rebranding (as with Showtime's highlighting of SHO in their logo, the use of MAX as the logo focal point comes from the channel's former TV Guide abbreviation in the magazine's local listings era).Their "Coming Up Next" bumpers (and graphics) were similar to sister-station HBO's graphics of the concurring time.While slight modifications of the logo's coloring have been made since the logo was first used, the Cinemax logo design had otherwise remained the same.With the change, the network scaled down its logo, using only the "max" portion of the logo used since 1997 minus the first four letters in the network name and the circle background
Edited sentence: All channel logos were redesigned - and most notably, the main Cinemax channel is now visually referred to as simply "max", though in some ads, the casts for the network's "After Dark" series have continued to identify the network vocally as Cinemax.Cinemax rarely airs family films during the morning hours, instead opting to air R or PG-13 rated films.The current Cinemax logo consisting of the network's name in lowercase letters in an Impact typeface with the 'max' on a circle was implemented when the network rebranded itself in 1997 (as with Showtime's highlighting of SHO in their logo, the use of MAX as the logo focal point comes from the channel's former TV Guide abbreviation in the magazine's local listings era).The logo is often show with just the circle 'max'.Their "Coming Up Next" bumpers(and graphics)were similar to sister-station HBO's graphics of the concurring time.While slight modifications of the logo's coloring have been made since the logo was first used, the Cinemax logo design has remained the same since