Original sentence: An efficient service that replaces old credit cards will foster consumer loyalty and confidence in the company.An essential ingredient to any service provision is the use of appropriate staff and people.Banks that send out Credit Cards automatically when their customers old one has expired again require an efficient process to identify expiry dates and renewal.Consumers make judgments and deliver perceptions of the service based on the employees they interact with.If you walk into a restaurant your expectations are of a clean, friendly environment.Imagine you walk into Burger King and you order a Whopper Meal and you get it delivered within 2 minutes.Many British organisations aim to apply for the Investors In People accreditation, which tells consumers that staff are taken care off by the company and they are trained to certain standards.On an aircraft if you travel first class you expect enough room to be able to lay down.Physical Evidence.Physical Evidence is the element of the service mix which allows the consumer again to make judgments on the organisation.Physical evidence is an essential ingredient of the service mix, consumers will make perceptions based on their sight of the service provision which will have an impact on the organisations perceptual plan of the service.Recruiting the right staff and training them appropriately in the delivery of their service is essential if the organisation wants to obtain a form of competitive advantage.Refers to the systems used to assist the organisation in delivering the service.Staff should have the appropriate interpersonal skills, aptititude, and service knowledge to provide the service that consumers are paying for.The 7 P's: Extended 3 p's of marketing:.There is an extended version to the traditional "4 P's" of marketing - people, processes & physical evidence which are used to continually evaluate and reevaluate business activities.What was the process that allowed you to obtain an efficient service delivery.Where is the service being delivered