Original sentence: By some reports, at the height of the conflict, they enjoyed as much as a 300% increase in viewership, averaging 3.3 million viewers daily ().FOX News currently leads the cable news market, earning better ratings than its chief competitors CNN and MSNBC combined.Nielsen ratings show that more individuals actually watch CNN, but the FOX News audience watches for longer periods of time
Edited sentence: By some reports, at the height of the conflict, they enjoyed as much as a 300% increase in their numbers, to average 3.3 million viewers daily ().FOX News currently leads the cable news market, earning better ratings than its chief competitors CNN and MSNBC combined; Nielsen ratings show that though more unique individuals watch CNN, FOX News viewers are likely to watch for longer periods of time, which results in higher ratings for it.The founder of CNN, Ted Turner, said, upon the debut of FOX News, that his network would "squish Rupert like a bug", referring to FOX media mogul Rupert Murdoch