Original sentence: Word of mouth marketing is a term used in the marketing industry to descibe activities that companies undertake to generate favorable word of mouth publicity about products and services
Edited sentence: "Marketing" implies some activity paid for by a company to get more customers to buy more of their products.Some claime that "word of mouth marketing" is a misnomer, as the following examples will show.The conclusion is that "word of mouth marketing" cannot be done; however companies who want to create word of mouth about their product or service CAN do things to inspire and facilitate WOM -- namely, improve their product or service to so far exceed their customers' expectations that they naturally want to talk about it and provide the venue or means for the WOM to occur more easily.Word of mouth (successful word of mouth) is never paid for and can never be bought -- otherwise it would be a paid endorsement or infomercial.Word of mouth marketing is a buzzword in the marketing industry which descibes activities that companies undertake to generate favorable word of mouth publicity about their products and services