Original sentence: No doubt, though, The ratings were strong throughout the late ‘60s.Shirah added “PAMS” jingles to the station and stepped up the showbiz qualities
Edited sentence: No doubt, though, The Big Ape was cool again.Shirah added high-quality “PAMS” jingles to the station and stepped up the showbiz qualities.The ratings were strong throughout the late ‘60s.The station was coherent... to the listeners.”  The truth is, Jim knew the heritage and understood the people in the market