Original sentence: In March 2007, it launched its Cuddillow pillow, after Travelodge funded research discovered 63% of people need Physical intimacy before going to sleep.It plans to build twenty more budget hotels in London (costing £140m), in preparation for the London 2012 Olympics.Wayne Munnelly is their Director of Sleep, and the company has conducted research into sleeping habits
Edited sentence: In 2004, it upped its marketing campaign with advertising slogans such as Other hotels fleece you.In March 2007, it launched its innovative Cuddillow pillow, after research discovered 63% of people needed a cuddle before going to sleep.It is going to build twenty more budget hotels in London (costing £140m), in preparation for the London 2012 Olympics.Travelodge have extensively researched the UK's sleeping habits to bizarre lengths, discovering that people who sleep naked will travel the furthest when sleepwalking; 11% of women have fallen asleep during sex; the most common (27%) position for British lovers sleeping together is the Liberty position - back to back but not touching; 36% of people talk in their sleep; Classical music helps people fall asleep; Maths students are the most likely to fall asleep during lectures; 3% of people have nightmares each night; most women would prefer a good nights sleep to sex; and 4% of people have been physically sick on their way into work after a heavy night out.Wayne Munnelly is their Director of Sleep.We prefer duvets