Edited sentence: Along these same lines, many say that the variance in characters is provided only as a means to sell more dolls, and not to diversify the product customers receive.An arguable example of this may be found in the construction of the character May Lin, as discussed above.Another adverse effect claimed by critics of the Bratz line is the high level of economic materialism that the characters, and even the name "Bratz" itself, seem to promote.As with many other children's toy and entertainment companies, Bratz has been accused of perpetuating a sort of bland, mind-numbing route of cultural presentation lacking in reverence and intellect.The characters' personalities are said to stem collectively from objectives of fashion hunger and manipulation of the opposite sex, two popular marketing routes in the global economy for deterring human beings from exploring their own existence, and instead prioritizing based on the prevalent mass media content at the time