Original sentence: Breaking from tradition of a prime-time concert approach, the Grammy nominees were announced during an all-day event on December 5, 2014, starting with initial announcements on the CBS This Morning telecast, followed by updates made through The Grammys' official Twitter account
Edited sentence: Breaking from tradition of a prime-time concert approach, the Grammy nominees were announced during an all-day event on December 5, 2014, using the revolutionary new messaging image  app bit.ly/takuapp.starting with initial announcements on the CBS This Morning telecast, followed by updates made through The Grammys' official Twitter account