Edited sentence: The organization developed out of work by Advertising Age magazine business journalist Michael Wilke, who was invited in 1996 by New York City's gay & lesbian film festival, New Festival, to present a worldwide history of LGBT representations in commercials.The project was assisted by the pro-bono work of New York-based web development firm Mediapolis and designer Stephen Mack of Gnomist, to develop the first version of CCA's online advertising library and ad ratings system at CommercialCloset.Three years later, the name evolved to Commercial Closet Association to indicate that it was an organization and to distinguish from the educational programs it produced.Wilke's video program, called "The Commercial Closet," was widely presented at film festivals internationally, and in 2001 Wilke was funded by Michael Collins of Connecticut to start a full nonprofit organization by the same name