Original sentence: AS Psychology Today columnist E.In their columns about VroomGirls,  Forbes and The Dallas Morning News pointed out that women buy a large percentage of all new cars and influence most of the rest of the purchases, and that marketers of auto-related products prefer targeted advertising venues.Smith observed", what matters to the male buyer may be quite different from what matters to us girls.The site was founded in October, 2011 by Editor-in-Chief Tara Weingarten, a longtime automotive journalist and formerly author of the "Road Test" car review feature for Newsweek magazine.VroomGirls provides an alThe site was one of seven 2013 Webby Award honorees in the Car Sites & Car Culture category..
Edited sentence: And automakers and auto-related companies scour the Web for new women-oriented sites, seeking effective alternative ways to advertise their products.In other words, what matters to the male buyer may be quite different from what matters to us girls.It first appeared in October 2011, bearing the tag line "The Best Car Site for Women".Psychology Today columnist E.Smith observed that VroomGirls "caters to the female audience seeking different information about cars than do their male counterparts.The Dallas Morning News in December 2011 wrote that VroomGirls is "one of the newest of a small but expanding number of automobile websites aimed at women ... While few, these specialized car sites can pack some real punch.The opportunity for a female-oriented automotive Website is notable because according to Forbes, women buy 52% of all new cars and influence more than 85% of car sales.The site has been recognized by publications as varied as The Dallas Morning News and Psychology Today as a novel entrant into the automotive publishing landscape because of its focus on the female auto purchasers.The site was a 2013 Webby Award honoree in the Car Sites & Car Culture category, one of only seven sites so recognized.The site was founded by Editor-in-Chief Tara Weingarten, a longtime automotive journalist and formerly author of the "Road Test" car review feature for Newsweek magazine.Women influence nearly 70 percent of new-car purchase decisions and make about 40 percent of the purchases, industry officials say