Original sentence: The term "Christian Materialism" also is an apt description of the currently flourishing marriage between religion and commerce in American society, a multimillion dollar industry comprising Christian-themed merchandise ranging from inspirational books and music to bumper-stickers, refrigerator magnets and other trinkets
Edited sentence: " (Italics added; )."The final step marking the change from fundamentalism to Christian Materialism was a cross-pollination of evangelical ministry and capitalist marketing techniques.According to the Christian Existential Humanism: "Christian Materialism quietly emerged from the earlier 'fundamentalist' movement in the late twentieth century, in a bold takeover that went largely unnoticed outside the religious community.In order to do this, however, it sacrificed the spirituality and Christian Idealism that (due to the decline of Idealism) had become a drag on the popularity of Christianity, and embraced the tenets of Materialism.The explicit goal of the resulting movement was to reverse the social decline that had accompanied the rise of Individualism and the breakdown of traditional communities.The key to the worldview was the development of a Mechanism that closely paralleled that of Materialism (in order to compete effectively with Materialism).This was the root of the emergence of Christian rock, Christian heavy metal and Christian rap, as part of a deliberate effort to shift popular trends in teenage culture wholesale into an alternate, Christian universe.To support this, a set of new consumer goods was created that paralleled mainstream consumer goods, but with a (often uneasily) grafted-on Christian message