Original sentence: )  Loyalty programs can also be "pro-consumer", where the consumer benefits from using the loyalty card at a variety of merchants and service providers without cost, info-tracking or registration.An example of a so-called consumer-centric card (without cost, registration, or information-tracking) is the MyJoeCard operating in Kansas City
Edited sentence: Business members of such loyalty programs benefit from exposure to a large consumer group through Coalition Marketing (the combined marketing power of many businesses).Businesses that participate in these loyalty programs benefit from the strength of Coalition Marketing: the combined advertising power and value appeal of hundreds of merchants.Cardholders for these loyalty programs enjoy the convenience of a universal member card and a variety of savings.Consumer-centric loyalty programs list the advertising business members to cardholders through a webite.Example: MyJoeCard.Loyalty programs can also be "pro-consumer", where the consumer benefits from using the loyalty card at a wide variety of merchants and service providers, without cost, info-tracking or registration.Some loyalty programs and loyalty cards are designed to be consumer-centric (without cost, registration, or information-tracking).The largest of these is MyJoeCard in Kansas City.These loyalty programs provide convenience for consumers and savings at a wide variety of merchants and service providers both in-store and online (hundreds of different businesses)