Original sentence: By operating as an in-store catalog sales center, it could be exempt from the "Resale price maintenance" policy of the manufacturers, which can force conventional retailers to charge a minimum sales price to prevent price-cutting competition; it also also reduces the risk of merchandise theft, known in the industry as shrinkage.From the consumers point of view, there are potential advantages and disadvantages.Possible downsides include that customers may be required to give their contact information when an order is placed, take the time to fill out order forms, and wait a period of time for their order to be available for purchase.The catalog showroom approach allows customers to shop without having to carry their purchases throughout the store as they shop.This wait may be days long, one of the chief vulnerabilities of the catalog showroom approach
Edited sentence: By operating as an in-store catalog sales center, it could be exempt from the "Resale price maintenance" policy of the manufacturers, which can force conventional retailers to charge a minimum sales price to prevent price-cutting competition.The catalog showroom approach also reduces the risk of merchandise theft (known in the industry as shrinkage) and also enables customers to shop without the inconvenience of physically dragging their purchases throughout the store.The downside to this approach was that it may require the customers to give their names, addresses, and phone numbers whenever an order is placed