Original sentence: All of which make the awards a handy reckoner for the 'worth' or 'cool' or 'cutting edge' quotient of a creative director.As much as advertising agencies desire awards, they are all painfully aware that the winning of an award can be as capricious and accidental a phenomenon as any.In any full-fledged advertising agency, the creative director is a key part of the formulation of the brand and advertising strategy, the formulation of the brief, the actual process of creating the advertising, the presentation, and selling of the advertising to the client, and its execution.One peciliar aspect that arises is that there is one universally accepted way to rank a creative director, and that is the awards he has won, or he has helped win.So essentially, a creative director must be 'qualified' as a great many things before he can be just a creative director
Edited sentence: All of which make the awards a handy reckoner for the 'worth' or 'cool' or 'cutting edge' quotient of a Creative Director.As much as advertising agencies desire awards, they are all painfully aware that the winning of an award can be as caparicious and accidental a phenomenon as any.In any full-fledged advertising agency, the Creative Director is a key part of the formulation of the brand and advertising strategy, the formulation of the brief, the actual process of creating the advertising, the presentation, and selling of the advertising to the client, and its execution.One peciliar aspect that arises is that there is one universally accepted way to rank a Creative Director, and that is the awards he has won, or he has helped win.So essentially, a Creative Director must be 'qualified' as a great many things before he can be just a creative director