Edited sentence: Conversely they hold an unreasonable amount of animosity towards the other brands which they consider to be competition.More recently, especially in the video game industry, fans of a particular video game console manufacturer have begun exhibiting slavish devotion to their brand of choice.These people seek out every opportunity to annoy others whose opinions differ from theirs.They are extremely rude to fans of the other companies or even people who don’t hail complete and utter devotion to the object of their fanaticism.They inhabit in web forums and blogs.This trend has led to the term “fanboy” deriving a more and more negative connotation