Original sentence: IMRB International (formerly known as 'Indian Market Research Bureau' or 'IMRB') is a leading marketing research company in South Asia.IMRB International has eight specialist units -.IMRB International operates through own offices, joint ventures and associates in over 29 cities across 10 countries - Singapore, Bangladesh, Sri Lanka, Nepal, India, Pakistan, Dubai, Saudi Arabia, Egypt and Iran.IMRB International's specialised areas are consumer markets, industrial marketing, business to business marketing, social marketing and rural marketing.IMRB is a part of the Kantar Group, the research & consulting division of WPP.IMRB research supports 40 of the top 50 brands in the country.In India, IMRB International has five full service offices and fifteen field offices.It is associated with a group of international market companies such as the 'British Market Research Bureau (BMRB)' and 'Millward Brown International'.It was established in 1971 and is a pioneer in market research in India & rest of South Asia.Probe Qualitative Research (PQR), Social and Rural Research Institute (SRI), Media & Panel Group, CSMM : Partners in Managing Stakeholder Relationships, BIRD : Research-based Consultancy for B2B and Technology Markets, eTechnology Group@IMRB, IMRB MindTech Systems: Software development house, Abacus Research: Data Processing House.This network, along with fieldwork associates in several other countries makes IMRB International one of the premier sources for market research and consultancy services for specific countries or on a multi-country basis throughout South Asia, the Middle East and North Africa
Edited sentence: A member of the Kantar Group, WPP's information, insight and consulting division.Established in 1971, IMRB International is a pioneer in market research.IMRB International is the only research company in India that offers such a wide range of research based services to its clients.IMRB International's specialised areas includes consumer market research both quantitative and qualitative, industrial market research, business to business market research, social and rural market research, media research, retail research, and consumer panels.IMRB's footprint extends across 11 countries - India, Pakistan, Bangladesh, Sri Lanka, Dubai, Saudi Arabia, Egypt, Singapore, Malaysia, Korea and London.With over 1200 full time staff, IMRB provides high quality conceptualisation, strategic thinking, execution and interpretation skills