Original sentence: Along the way, it  proved to be one of elements that led to a tipping point for car prices, with prices harmonising with the EU very quickly.The Consumers' Association hired a stand at the British International Motor Show, only revealing on press day its true purpose.The campaign was devised by UK advertising agency Claydon Heeley, who are known for this type of "guerilla" work.The organisers (SMMT, Society of Motor Manufacturers and Traders) decided not to fan the media flames by ejecting the Consumers' Association.The phrase, "Rip-Off Britain" had already taken a hold on the media and it became a term in frequent media usage, used to describe anything that was wrong with Britain
Edited sentence: However the phrase Rip-Off Britain had already taken a hold on the media and it quickly became one of the most over used media phrases, used to describe anything that was wrong with Britain, but along the way proved to be the tipping point for car prices, with prices harmonising with the EU very quickly, saving UK consumers billions.The British International Motor Show has never been the same since, the manufacturers having never forgiven the SMMT.The campaign was devised by UK advertising agency Claydon Heeley, who are known for this type of 'guerrilla' work and will forever go down in advertising history as one of the most successful campaigns ever.The embarrassed organisers (SMMT, Society of Motor Manufacturers and Traders), faced with either ejecting the Consumers' Association to appease the furious car manufacturers which would have only inflamed the media cover still further, or face-off the car companies and leave the stand in place, opted for the latter.They hired a stand at the British International Motor Show that year, only revealing on press day its true purpose, to harness consumer and media power against the iniquity