Original sentence: In shopping mall design, the Gruen transfer refers to the moment when consumers respond to "scripted disorientation" cues in the environment.It is named for Austrian architect Victor Gruen (who disavowed such manipulative techniques) and lately popularized by Douglas Rushkoff
Edited sentence: In shopping mall design, the "Gruen transfer" refers to the moment when consumers respond to "scripted disorientation" cues in the environment.Named for Austrian architect Victor Gruen (who disavowed such manipulative techniques) and lately popularized by Douglas Rushkoff