Original sentence: Although the behavior is today reproached to Microsoft because of their dominant position in the computing world, it has been present all along in both computer and non-computer history.It is natural for an engineer to try to improve existing technology and it is natural for groups of people to try to create their own vision of the world.Most companies see standards as merely a way of comforting customers that a technology is fundamentally mature and immediately concentrate on proprietary extensions, the value added, which is the primary way of retaining customers over time