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Edited sentence: " The makeover came with a new prototype hotel that included photography of the sign and a retro-style diner named after founder Kemmons Wilson.Balton founded Balton & Sons in Memphis, TN in 1875.In 1982, following Kemmons Wilson's departure, the Holiday Inn board of directors made the decision to phase out the "Great Sign" in favor of a cheaper and less catchy backlit sign that still maintained the classic script logo.In 2003, in a program of hotel redesign, the company brought back a revamped version of the Great Sign that showed up the company's advertising under the slogan "Relax, it's Holiday Inn.It was the brainchild of Kemmons Wilson, who introduced it to the world when he opened his first motel on August 1, 1952.Members of the Balton family still run Memphis sign companies (Precision Signs  and Frank Balton & Company.Most of Memphis’ billboards, theater marquees, and street signs during the early 1900’s were the work of Balton & Sons.The "Great Sign" is the traditional, historic roadside sign used by Holiday Inn during their original era of expansion in the 1950s-1970s.The decision was not without controversy as it essentially signalled the end of the Kemmons Wilson era and removed a ubiquitous and internationally recognizable company icon.The designers and manufacturers of the sign were members of the Balton family, whose ancestor D.The signs were extremely large and eye-catching, but were expensive to construct and operate.The story goes that the sign’s colors were selected because they were favorites of Kemmons Wilson’s mother