Edited sentence: "  Do we assume that a person can go to the gym one time and be "fixed"."80% of fitness customers are repeat customers and they keep coming back 'whether the program worked for them or not'."The more people read about fitness, the more they think they need them..."  Yes, very true, if something is working for us we are going to want to do it more.If we change the framework to the fitness industry, it is clear how the statements are meaningless.Should we dismiss the fitness movement because of the pony tailed, leotard wearing, bulging with muscles, hyperactive salesman screaming on infomercials.The above criticisms of the Self-help movement make no conclusions about the effectiveness of the movement.The last paragraph shows a narrow understanding of what self-help is about.The second paragraph, again says nothing about how effective the movement is.This statment would make sense if we were talking about the "how to get rich" movement, though self help encompasses more than just money, it includes fulfillment, health, happiness and however else a person decides to define success