Original sentence: But it also wanted to avoid AMD gaining a foothold into the lower end of the market.Intel wanted to protect the brand equity and price premium of its Pentium chips.So it created Celeron as a cheaper, less powerful version of its Pentium chips to serve this market.When the strategy works, a fighter brand not only defeats a low-priced competitor, but also opens up a new market
Edited sentence: A successful fighter brand may be around to stay in the long run, if it opens up a new market for the company.However, this practice can fall afoul of anti-trust laws.Intel wanted to protect the brand equity and price premium of its Pentium chips, but it also wanted to avoid AMD gaining a foothold into the lower end of the market.Mobilicity's chairman, John Bitove, said that "[Rogers is] leveraging the other parts of their business to kill the competition […] If they succeed in killing us off there's no question they'd kill the Chatr brand off".One a fighter brand achieves its primary objective of forcing a low-priced competitor out of business, its company may withdraw the fighter brand, and push customers towards its mid-tier and premium brands, since a fighter brand's offerings usually have lower profit margins.Rogers Wireless's fighter brand Chatr has been accused of violating the Competition Act, as Chatr's pricing policy closely reflects that of discount operators Wind Mobile, Mobilicity and Public Mobile.Thus Intel created Celeron as a cheaper, less powerful version of its Pentium chips to serve the low-cost segment