Original sentence: As Sales Slip, Whole Foods Tries Health Push  If accomplished, this strategy would bring the company in line with the practices of one of its closest regional competitors, [Natural Grocers], which has focused heavily on health education since its founding in 1955
Edited sentence: As Sales Slip, Whole Foods Tries Health Push  If accomplished, this strategy would bring the company in line with the practices of one of its closest regional competitors, Vitamin_Cottage_Natural_Grocers, which has focused heavily on health education since its founding in 1955