Original sentence: Faith Popcorn, born in 1948 as Faith Plotkin, is an author and founder and CEO of marketing consulting firm BrainReserve.However, a study by researchers at St.Popcorn has identified a number of trends that she argued determine consumer behavior.Prior to founding her consultancy, Ms Popcorn was an advertising agency creative director.She also developed a marketing model she calls  "InCulture Marketing" which she says turns the culture itself into a medium for brand communications.She claims her predictions have had 95% accuracy
Edited sentence: A study by researchers at St.Faith Popcorn, born in 1948 as Faith Plotkin, is an author and consultant.Her first book, The Popcorn Report concerned expected trends in American culture and business in the decade ahead.Popcorn has identified seventeen trends that she argued determine consumer behavior.Prior to founding her consultancy BrainReserve, Ms Popcorn was an advertising agency creative director.She also developed an "InCulture Marketing" model which she says turns the culture itself into a medium for brand communications.She claims her predictions had 95% accuracy