Original sentence: O'Reilly Media titled a series of conferences around the phrase, and it has since become widely adopted.Though the term suggest a new version of the  Web, it does not refer to an update to World Wide Web technical specifications, but to changes in the ways systems developers have used the web platform.Web 2.0, a phrase coined by O'Reilly Media in 2003 and popularized by the first Web 2.0 conference in 2004, refers to a perceived second generation of web-based communities and hosted services — such as  social-networking sites, wikis and folksonomies — that facilitate collaboration and sharing between users
Edited sentence: O'Reilly Media titled a series of conferences around the phrase, and it has since become more widely adopted.Though the term implies connotations of a new version of the  Web, it does not refer to an update to World Wide Web technical specifications, but to changes in the ways systems developers have used the web platform.Web 2.0, a phrase coined by O'Reilly Media in 2003 and popularized by the first Web 2.0 conference in 2004, refers in marketing-speak to a perceived second generation of web-based communities and hosted services — such as  social-networking sites, wikis and folksonomies — that facilitate collaboration and sharing between users