Edited sentence: Barnard's popularity is one reason Stern's show failed to penetrate the Minnesota market, making a brief appearance on a rival classic rock station (100.3 FM).Barnard's style is lightly reminiscent of Howard Stern's rude, crude, and sometimes profane radio schtick.However, Howard Stern focuses more on stories involving sex and strippers, Barnard and his team focus on stories about current events, mixed with celebrity interviews accompanied by sound bites