Edited sentence: It can also be argued that the size of the reward is in proportion to the case's media exposure.Some have suggested that this could be attributable to "Missing White Woman Syndrome", as the case made headlines before any mention of the sizable reward, and the victim is a cute blonde white girl.There has been some criticism of the media for the disproportionate amount of press coverage this incident has incurred, considering that Madeleine's parents are not celebrities and thousands of children are abducted every day around the world