Original sentence: He has an ability to attract media attention to his new business exploits, not always the kind of publicity he would seek, as frequent criticism of his unreliable Virgin Trains demonstrates
Edited sentence: A true maverick in the business comunity, Sir Richard Branson is now a pioneer in private space flight & tourism.At heart, it seems clear that Sir Richard Branson is a risk-taker.He has an ability to attract media attention to his new business exploits.One day, global airline services might follow in his footsteps....So, ultimately, Sir Branson found success in the ballooning community