Edited sentence: As Sales Slip, Whole Foods Tries Health Push  If accomplished, this strategy would bring the company in line with the practices of one of its closest regional competitors, [Vitamin_Cottage_Natural_Grocers], which has focued on health education since its founding in 1955.He stated that the company would focus more on health education in its stores.In a Wall Street Journal article in August, 2009, John Mackey acknowledged that his company had lost touch with it natural food roots and would attempt to reconnect with the idea that health was affected by the quality of food consumed