Edited sentence: For example, the implications of the research have no bearing on psychological interventions such as EMDR, brain training equipment, or management training.Hines (1987) states that the research on brain lateralization is valid as a research program, though commercial promoters have applied it to promote subjects and products far out of the implications of the research.Hines, Terence (1987).Left Brain/Right Brain Mythology and Implications for Management and Training.Mind Myths: Exploring Popular Assumptions about the Mind and Brain.New York; Wiley.One explanation for being so prone to exaggeration and false application is that the left-right brain dichotomy is an easy-to-understand notion, yet is often grossly oversimplified and misused for promotion in the guise of science (Sala et al 1999).Sala, (1999).The Academy of Management Review, 12:4, 600–606.The research on lateralization of brain functioning is ongoing, and its implications are always tightly delineated, whereas the pseudoscientific applications are exaggerated, and applied to an extremely wide range of situations.This is often known as right-brain mythology, and is associated with occult notions such as yin/yang, righteous and sinister, and day and night