Edited sentence: "    Formed by employees of Hawaiian Airlines, Aloha Airlines, and Island Air, the organization claims that Mesa's goal with go.'s arrival.Aloha and Hawaiian both quickly matched, and the CEOs of both airlines, Mark Dunkerly of Hawaiian and David Banmiller of Aloha, released statements taking HERO's position that Mesa's goal was to eliminate competition in Hawaii.In September 2006, a grassroots organization, HERO (standing for Hawaii airline Employees Repelling Ornstein), was formed with the mission of "Hawaii's Airline industry from unfair competition and destructive tactics by disseminating the truth about Mesa and its wholly-owned subsidiary, Go Airline.In response to HERO's announcement, go.is to push Aloha out of business, then raise fares back to the levels they were at prior to go.released $19 "Hero Fares"