Original sentence: Adobe Systems, the publisher of Adobe Photoshop, discourages use of the term "photoshop" as a verb out of concern that it may undermine the company's trademark
Edited sentence: Adobe Systems, the publisher of Adobe Photoshop, discourages use of the term "photoshop" as a verb out of concern that it may undermine the company's trademark; for this reason, some people have called the practice "photochopping".Although professional graphic artists and designers might describe elements of their work as "photoshopping", the practice is more commonly associated with creating visual jokes on Internet sites.Another example, commonly seen in MAD Magazine, involves the “rebranding” of products for satirical purposes; this often requires specialized skills including type design, because new letters must be drawn that match the style of an existing logo.As such, the edits can be done in a very basic way, so it is clear that the image has been altered (often humour is derived from this fact), or in a hyper-realistic way so that the changes are seamless.Examples of shopping include changing a picture of a well known actress to make it appear as if she has posed nude.In other examples two or more pictures are combined together for humour value.In this way, shopping can be seen as another way of producing cartoons, but without the need to generate original drawings.Many shopped images are propagated memetically via e-mail as humour or passed as actual news.Shopping is sometimes used as a form of entertainment, and in this form is often somewhat competitive; see Photoshop contest.Similarly to "photoshopping", some neologisms are derived from the names of other image editing packages, for example "to gimp up" an image.Some well known images include Every time you masturbate... God kills a kitten and Shark and Helicopter.The latter image was widely circulated as a National Geographic 'Image of the Year' and was later revealed to be a hoax.The shorter term "shopped" is also frequently used to describe an image that has obviously been edited.The style and techniques of shopping were anticipated as early as the late 1960s, particularly by the surreal album cover photography of the British design group Hipgnosis