Edited sentence: After Corus took control of the channel in 1999, YTV began to use a Nickelodeon-style "gross-out" factor in its branding, with much less slime, with its mantra (and former slogan) being "Keep It Weird".By 1995, through various acquisitions and trades, Shaw had secured full control of YTV; it was spun off as part of Corus Entertainment in 1999.In fall of 2005, a new post-6 p.In the spring of 2006, this look was adapted for the entire station.Launched on September 1, 1988, YTV was the successor to two prior special programming services operated by various Ontario cable companies beginning in the late 1970s.Over the years, YTV used a number of different on-air logos, featuring the same arrangement of white letters on various bizarre and imaginative creatures.The channel's advertisements often focus on promoting the brand through crude humour.The logo used on production credits—and thus presumably the "official" logo—features this arrangement on a red screen of a stylized purple television set.The two largest shareholders in YTV were two cable companies, Rogers Cable and a company known as CUC Broadcasting, which would later be acquired by Shaw Communications.advertising style was developed for older audiences, which used a much simpler logo and much sleeker packaging with barely any gross-out tactics