Edited sentence: By using data mining businesses can identify groups that are less profitable to companies, which could lead to discrimination against certain customers.Many companies will learn which consumers make them the most profit and will start to direct all of their effects into making products for only that target market.This is good for the firm but if you are a customer that doesn’t happen to fall into the target market that they are looking for, then you pretty much get looked over and your needs from a product will most likely not be very important to them.This technique could be very beneficial to the company because they are maximizing profit by focusing the efforts on a specific group and not wasting time or resources by selling to a target market that might not return as much value to them