Original sentence: During the browser wars, other companies besides Microsoft introduced proprietary, non-standards-compliant extensions.For example, in 1995, Netscape implemented the "font" tag, among other HTML extensions, without seeking review from a standards body.In 2004, to prevent a repeat of the "browser wars," and the resulting morass of conflicting standards, Apple (makers of Safari), Mozilla (makers of Firefox), and  Opera (makers of the Opera browser) formed the Web Hypertext Application Technology Working Group to create open standards to complement those of the World Wide Web Consortium.Microsoft has so far refused to join, citing the group's patent policy, which requires that all proposed standards be possible to implement on a royalty-free basis.With the rise of Internet Explorer, the two companies became locked in a dead heat to out-implement each other with non-standards-compliant features
Edited sentence: As well, companies prioritized reducing time-to-market, over waiting for standards bodies to finalize decisions.Business strategies of Microsoft that were characterized as 'Embrace, Extend and Exterminate' tactics might merely have been rational business decisions.For example, in the Browser wars, other companies besides Microsoft introduced proprietary, non-standards-compliant extensions (for example, Netscape, which introduced the FONT tag, and other HTML extensions in 1995)