Original sentence: Originally called Gateway 2000, it was one of the first widely succesful direct sales PC companies, utilizing a sales model copied from Dell, and playing up its Iowa roots with low-tech  advertisements proclaiming "Computers from Iowa
Edited sentence: Originally called Gateway 2000, it was one of the first widely successful direct sales PC companies, utilizing a sales model copied from Dell, and playing up its Iowa roots with low-tech  advertisements proclaiming "Computers from Iowa