Edited sentence: An early advertisement, for example, contained the following copy:.Aunt Jemima is no longer a slave, but is either a housewife or some other benevolent mother figure.Aunt Jemima was characteristic of most advertising with black women as a reminder that their place was in the kitchen, and the majority of advertising was associated with food.It's still a secret.Many blacks found Aunt Jemima, in particular, to be an obvious and insensitive reminder of slavery.On the old plantation, Aunt Jemima refused to reveal to a soul the secret of those light fragrant pancakes that she baked for her master and his guests.One important characteristic of the Aunt Jemima trademark is its stereotypical depiction of black women as servants.Only once, long after her master's death did Aunt Jemima reveal her recipe