Original sentence: Development for the site was unusual, as Kawasaki was proud to say it only cost US $12,000 by outsourcing all development to a South Dakota firm, Electric Pulp.Of particular note, Michael Arrington of TechCrunch stated in a May 15 review, "I like the idea of truemors but they are launching very broadly.The service launched with some buzz, as Kawasaki has been a well-regarded author about entrepreneurship with not many startups under his belt.Truemors, is a user-created rumor reporting site founded by noted author and venture capitalist Guy Kawasaki.Whether it was good or bad press, a spike in traffic that earned it a top-10,000 Alexa ranking.While its home page resembles many list-style sites such as Digg and Reddit, Truemors  focuses on "true rumors" in a time-sensitive setting.Writing two days later, Seth Godin said on his blog, "I disliked this project from the very first moment I saw the beta
Edited sentence: But launch wasn't all bleak for Truemors.Irrespective of the outlook bloggers assessed for the fledgling service, its press instigated a spike in traffic that earned it a top-10,000 Alexa ranking.Of particular note, Michael Arrington -- whose TechCrunch blog reaches an audience of 400,000+ daily -- stated in a May 15 review, "I like the idea of truemors but they are launching very broadly.The public's awareness of the service owes largely to the blogosphere in general, and to prominent bloggers in particular.Truemors, the user-created rumor reporting site, was founded by author and venture capitalist Guy Kawasaki.While its home page resembles those of Digg and Reddit, Truemors differs from the preceding aggregators in that it emphasizes "true rumors" in a time-sensitive setting.Writing two days later, Seth Godin explained to his blog readers, "I disliked this project from the very first moment I saw the beta