Edited sentence: Although  Apple uses Intel laptop platform (e.Because of the ubiquity of the marketing campaign, many consumers mistakenly refer to Pentium M and Intel Core processors as "Centrinos".Intel has reportedly invested US$300 million in Centrino advertising.MacBooks) it does not advertise as Centrino because Intel wireless are not used.Many consumers have received the impression that Centrino is the only way to get wireless connectivity in a laptop, or that Centrino is a wireless network standard in itself, being a uncompatible competitor of 802.11 WiFi, or that Centrino is the only wireless LAN technology that exists (being unaware of the word and standard of WiFi), and therefore they can't get any laptop with "WiFi", or that "WiFi" is not a Wireless LAN technology.See Apple-Intel architecture.The Centrino marketing campaign has decreased from its original furor as of 2008, and some of the mistakes of what Centrino and WiFi are slowly going away among non-geek computer users.The computers are marketed as featuring Core 2 Duo processors with a special Apple-designed logo instead.These misconceptions of what Centrino is, has contributed to an increased demand for Intel's PRO/Wireless chipsets