Original sentence: An example is Apple Computers' "Get A Mac" campaign.Inoculation seemed to reinforce students' wanted attitudes to debt, as well as some of their behavioral intentions.Inoculation theory can be used with an audience who already has an opinion on a brand, to convince existing customers to continue patronage of a company, or to protect commercial brands against the influence of comparative adverts from a competitor.This campaign follows inoculation theory in targeting those who already preferred Mac computers
Edited sentence: An excellent example is Apple Computers and their "Get A Mac" campaign.Inoculation theory is especially useful with an audience who already has an opinion on a brand.It is the perfect way to convince already faithful customers that they are making the right choice in trusting your company and to keep the customer coming back in the future, and particularly to protect commercial brands against the influence of comparative adverts from a competitor.The results were encouraging: Inoculation seemed to protect students' healthy attitudes about debt and some of their behavioral intentions.This campaign expertly followed inoculation theory in targeting those who already preferred Mac computers