Original sentence: Since this format was adopted in 1990, the station has strongly branded its New Jersey-ness, with its announcers self-identifying "New Jersey 101.5" and with its bumper message intoning “Not New York … Not Philadelphia … Proud to be New Jersey 101.5
Edited sentence: Since this format was adopted in 1990, the station has strongly branded its New Jersey-ness, with its announcers self-identifying "New Jersey 101.5" almost to the point of annoyance, and with its bumper message intoning “Not New York … Not Philadelphia … Proud to be New Jersey 101.5