Edited sentence: 'CineMaa Awards', the flagship event of MAA, has earned the reputation of the perfect platform for the film industry to come together and celebrate excellence in Telugu Cinema.As the name 'MAA' indicates (Maa means 'ours' in Telugu), MAA TV is very close to the hearts of its viewers and it stands out from the cluster of channels through its programming quality.Emotional connect with the viewers has been the core strength and hallmark of MAA TV.In terms of programme ratings, MAA, the main General Entertainment Channel (GEC) in the network, is among the top 20 TV channels in India.Known for its Events, MAA TV establishes the vital bond with the audience by providing a complete ground experience.MAA TV is a leading Telugu TV Channel network known for its vibrant, innovative, pleasant and interactive programming.MAA Television Network Limited as a corporate entity was formed in the year 2001 and the main GEC channel MAA was launched in the year 2002.Over the years, MAA TV has built a strong movie library that boasts of cult classics and blockbusters in Telugu cinema to enthrall its viewers.The second channel MAA Music was launched in 2008.With the launch of MAA Movies in February 2011 and MAA Gold (a trendy GEC with a focus on urban and youth audience) in February 2012, MAA TV has emerged as a major Telugu Television network with a bouquet of four channels