Original sentence: It's not in our DNA".Notably, this emphasis on a strictly genetic basis for all behaviour is reflected in the commercial world in statements from CEOs such as: "acquisitions are in our DNA", and "I don't think you're going to see us as a company that produces premium content
Edited sentence: Commercial organisations now come out with ludicrous statements like "acquisitions are in our DNA" or "I don't think you're going to see us as a company that produces premium content.It's not in our DNA" as though "in our DNA" was synonymous with "in our most fundamental nature"