Edited sentence: A younger generation was beginning to nudge aside the old patriarchy and take the driver's seat.As transparency and meritocracy became more important, business was adopting different attitudes.Asiaweek had a tradition of adjusting with the times.Asiaweek's goal was to be the region's guide in exploring this rapidly changing world.Asiaweek's redesign brought more business and technology coverage.Asiaweek's role was to bring more lifestyle features on everything from the environment and the changing family to personal finance and travel.Business, not politics, was setting the agenda.During the late 1990s and the internet boom, there was a revolution is taking place in Asia.From politics to business, Asiaweek was the region's source for stories about Asia's latest revolution and during this time of revitalization, a new generation of business leaders were at the forefront of remaking the continent.George and Michael O'Neill founded the magazine in 1975, their mission was to report the region's most important stories, and to reflect the region's changing realities and values.Globalization and the Internet were forcing companies and countries to open up.In the spring of 2001, Asiaweek embarked on a whole new redsign both editorially and aesthetically.In this generation, any man — or woman — could be a Marco Polo exploring interests from the personal to the global.New forces were sweeping the region, and they prompted Time Inc (Asiaweek's parent company) to think about how to redefine the magazine.The premise of the new design was to meet the needs of Asia's new generation.There was a fear that not changing in such times would risk not responding to the most exciting transformation now taking place anywhere in the world.Today's Asian reality was about struggle, competition, urgency, creativity, even style.Unforunately after the events of 9/11, the region's advertising budgets took a sharp downturn and the senior management of Time Inc decided to close the magazine in December, 2001, never giving the newly redesigned magazine enough time to show its potential.When T