Edited sentence: He is considered to be amongst the most successful magicians in history, with the ability to turn simple everyday concepts into unrecognizable nonsense in mere seconds.Michael Porter rose to fame after his earliest framework, 'The 87 Q's of Life, Bitches and Business' was sketched on a napkin in crayon and published as a joke.Since then, his over simplified approach to mapping common sense concepts and ideas has gained critical acclaim from equally mentally troubled academics and professionals internationally