Edited sentence: " This stereotype/image is reinforced by a number of circumstances, one being the general insipid, beaurocratic, culturally inverted mentality of the school's administration, and another being the area of Waterloo which it serves - the empty, upper-middle class suburbs of Beechwood, Westvale, and Clair Hills, among others.) The quality of staff, from the mathematics department to the arts department, attracted many students to the school from others when it first opened in 2004.As it has only been open since 2004, it has yet to develop its own distinctive culture or reputation.Because of this, SJAM is often seen as somewhat quotidian, or in simpler terms, "plain Jane.For example, nearby WCI is synonymous with strong academics, and Grand River CI is known for its technology program.MacDonald has attracted many teachers from the regions' schools, especially Waterloo Collegiate Institute (WCI) and Bluevale Collegiate Institute (BCI.Officers from the Waterloo Regional Police (WRP) are a constant sight at SJAM.Sir John A.The perception of their common presence, especially that of people from other parts of Kitchener-Waterloo, contribute to the school's image, described earlier.The unparalled facility was one of the main attractions for teachers and staff, and was the primary reason many of SJAM's current staff moved to the school from others.Their common purpose there is to keep watch on the area surrounding the school, namely the plaza facing SJAM on the opposite side of Laurelwood Drive.They are most often seen conversing with the Principal, Julie Telfer, and handing out traffic and parking by-law violations during the morning and afternoon rushes in and out of the school