Edited sentence: Meredith College has launched a multi-year branding campaign, “Meredith College | Going Strong” to strengthen Meredith’s visibility and reputation as a high-quality academic institution.Meredith College incorporates the StrongPoints advising and coaching model.Students first identify their strengths using a research-based assessment tool.This program is based on leading educational research on how the successful students make the most out of college.Throughout their four years at Meredith and with the guidance of faculty and staff advisers with different areas of expertise, they examine how their strengths can help shape academic goals, experiential involvement, financial planning and career choices.“Meredith College | Going Strong” is intended to convey a messages of: academic challenge, individualization, an environment where it’s safe to take and learn from risks, a strong tradition of educating women, and a passion for teaching all students to discover their strengths and grow stronger