Original sentence: Widely considered one of the greatest basketball players of all time, he became one of the most effectively marketed athletes of his generation and was instrumental in popularizing the NBA (National Basketball Association) around the world in the 1980s and 1990s
Edited sentence: He seemed to possess an uncanny abillity to seize 'the moment' and exceed any expectations the adoring public had of him.Widely considered one of the greatest basketball players of all time, his highly marketed image was always more than supported by the magic he displayed on the basketball court