Edited sentence: ... Thus does the corporate mandate to put lipstick on the pig prevail over the academic duty to communicate independent analyses of the data.The authors were sharply criticized by Bernard Carroll, a one-time chairman of the FDA Psychopharmacological Drugs Advisory Committee, for presenting these results as positive: "The study has all the hallmarks of an 'experimercial,' a cost-is-no-object exercise driven by a corporate sponsor to create positive publicity for its product in a market niche