Edited sentence: For many who observe Ash Wednesday, a common tradition is to give up something or cease doing an activity, such as eating fast food or watching television, for the 40 days that Lent is observed beginning on Ash Wednesday.The period of Lent is concluded upon Maundy Thursday, the Thursday prior to Easter Sunday.The practice of this tradition was brought about from Bible scripture depicting a time when Jesus went into the desert for 40 days to resist temptation.While in the desert, Jesus is repeatedly tempted by the devil, yet endures for the entire 40 days, such as how practicers of this tradition attempt to resist temptation with everyday, materialistic things for 40 days