Edited sentence: ABC advertises the name of the show with the Greek letter "Sigma" to spell the title GRΣΣK (since Sigma resembles an E in the English/ Latin/) instead of Epsilon, which is much the same in appearance and function as E.Taken literally, the show's logo actually spells GRSSK, since Sigma is the Greek letter equivalent of the English/Latin S.This practice is comparable to that of faux Cyrillic and foreign branding