Original sentence: LGI Homes employs a business model based on direct mail marketing, targeting renters living in apartment complexes near the company’s newly-built developments and encouraging them to consider homeownership as an alternative to renting.The company focuses on inexpensive housing in the vicinity of major metropolitan areas, and its prime customer is the first-time homebuyer, a segment of purchasers who make up only about 43 percent of new home sales
Edited sentence: LGI Homes employs a business model based on direct mail marketing, targeting renters living in apartment complexes near the company’s newly-built communities and encouraging them to consider homeownership as an alternative to renting.The company focuses on entry-level, affordable homes in the vicinity of major metropolitan areas, and its prime customer is the first-time homebuyer, a segment of purchasers who make up only about 43 percent of new home sales