Original sentence: The guitar quickly gained a following, and soon other, more established guitar companies (such as Gibson, whose Les Paul model was introduced in 1952; and later Gretsch, Rickenbacker, and others) began working on wooden solid-body production models of their own
Edited sentence: Fender couldn't play guitar, and many believe that this contributed to the instrument's appliance-like design.It was, however, a very attractive instrument with an aura of the modern upon it, and it quickly gained a following -- and soon other, more established guitar companies (such as Gibson, whose Les Paul model was introduced in 1952; and later Gretsch, Rickenbacker, and others) began working on wooden solid-body production models of their own