Edited sentence: And alongside the concerns of what damage the dolls may do to the future personal lives of the children who play with them or try to imitate them, is the concern about the way corporations specifically target children who are still in early formative years of development.As a result, the dolls have been renamed by many consumers with names that allude to the fact that they look like prostitutes.As with Barbie, and Mattel's many controversies about Barbie's influence on young girls, MGAE's Bratz have many parents even more alarmed and offended by their products and the imagery they sell to young girls.As with all controversies, consumers take both sides and often help boost sales by the free advertisement the manufacturer gets out of the controversy.Because young girls, aged 4-8, are still very uninformed about their environment and toys, television and movies often are used for their cues of what a "normal" girl is supposed to look like, these products are receiving particular scrutiny.By far the largest controversy the Bratz product line presents is based upon this reaction to the dolls appearance, style of clothes and bedroom eyes.Parents, educators, the American Psychological Association and those charged with protecting young children from exploitation have expressed concerns about the Bratz products and the imagery they sell to their demographic profile targets,and largest buying group, young girls.The introduction of Bratz, as a toy targeting young girls with imagery and appearances which have historically been identified with prostitution and the sex for money trade, has set off a non-stop chain of controversy since the dolls introduction.This sort of apparent and alleged exploitation of young girls, selling them dolls, clothes and make up that sexualize them before they are emotionally ready to handle the complexities of sexual relationships is feared to increase the incidence of unwanted teenage pregnancy, dysfunctional families and to turn young girls into objects only valued for their ability to use sex as a tool to acquire material possessions and exert power over the opposite sex