Edited sentence: Critics of TIP consider this information to be of a pro-Israel bias and frequently lacking objectivity.It recommends being positive, framing the issue as being about peace not settlements and to claim that the rejection of Jewish settlements is anti-Semitic and "ethnic cleansing".Its critics claim that it is an advocate for hardline propaganda, pro-occupation Israeli government viewpoints and does not promote security, freedom, or peace for Palestinian people.TIP also conducts polling and public opinion research.The Israel Project commissioned a study by Frank Luntz on how to promote Israeli settlements to the American public.The document also lists arguments that don't work, in particular noting that religious, ownership and "scapegoat" arguments failed to sway listeners, the worst being the claim that Arab housing is being demolished in East Jerusalem because it fails to meet the building code.The document was based upon polling and focus groups.The study was marked, “Not for distribution or publication” and was leaked to Newsweek online