Original sentence: By providing a wide range of own brand products, the store aims to appeal to the budget-concious shopper, limiting choice to the low cost in-store brands and reducting tempation from extravagently packaged alternatives.Products are provided in simple packaging bearing the company name or logo, simple colours (white and red for example), and the contents of the product in bold lettering.The same simple branding applies equally to the stores frontage, shelving and so on.Unlike many other supermarkets, Kwik Save only uses one type of packaging for all its products
Edited sentence: (Most supermarkets do this but also provide the same product in eye-catching pakaging.The chain releys on consumers knowing what they are going to buy before they enter the store, not tempting them with glamourous looking goods.The outside of the stores are decorated in such way.Unlike many other supermarkets, Kwik Save only uses one type of pagaging for all it's products, which is as basic and cheap as possible.Usually, such pakaging is of two colours (white and red for example) with the corparation name or logo, and the contents of the product in bold lettering