Original sentence: Being or Nothingness by Joe K () is a self referential book that claims to be “Sir Arthur Conan Doyles long lost manuscript, commonly referred to as ‘The Giant Rat of Sumatra’”.It has been anonymously sent from Sweden to several prominent scientists and researchers across the globe and has caused some interesting discussion on a couple of blogs.Some believe it to be an experiment in memetic engineering with Douglas Hofstadter behind it all, while others speculate it might be a form of Christian viral marketing