Edited sentence: For example, the Ivor Novello award winning song - "Stay Another Day" - was thought to be a simple love song, but was in fact a response from Mortimer to his elder brother, who had committed suicide.In retrospect, East 17 could be perceived as an 'alternative' boy band.Other titles were written about life after death and one track even incorporated a part of the Book of Revelation into a futuristic rap song.The band were commonly perceived as a straightforward pop group due to the marketing hype by London Records, but their lyrics and non-single tracks proved otherwise