Original sentence: Each week, he produces a short online video for nytimes.His articles are folksy in style and minimal in technical explanation and comparison.His target audience tends to be average readers unspecialized in technology
Edited sentence: Each week, he produces a short and schlocky online video for nytimes.He is usually highly critical of Microsoft products while heaping praise and hype on Apple products, such as the new iPhone.Much like Apple's marketing, his articles are folksy in style and minimal in technical explanation and comparison.Thus, his target audience, much like Apple's primary demographic, tends to be average readers unspecialized in technology