Original sentence: " The article goes on to claim that films such as Brokeback Mountain are part of this "well-planned propaganda campaign".According to a Christian Broadcasting Network article by Paul Strand, Sears and Osten argue that After the Ball follows from "a 1988 summit of gay leaders in Warrenton, Virginia, who came together to agree on the agenda" and that "the two men (Kirk and Madsen) proposed using tactics on 'straight' America that are remarkably similar to the brainwashing methods of Mao Tse-Tung's Communist Chinese – mixed with Madison Avenue's most persuasive selling techniques.After the Ball: How America Will Conquer Its Fear and Hatred of Gays in the '90s is a book published in 1989 by Marshall Kirk and Hunter Madsen.In 2003 Alan Sears and Craig Osten, president and vice-president of the Alliance Defense Fund, an American conservative Christian organization, offered another characterization:.It argues that after the gay liberation phase of the 1970s and 1980s, gay rights groups should adopt more professional public relations techniques to convey their message.It was published by Doubleday and was generally available