Original sentence: In February of 2007, AARP announced the launch of a new advertising campaign designed to address issues that will impact future generations and showcase the AARP brand.The campaign, called “Future Champions,” features children talking about the state of healthcare and financial security.The multigenerational focus is designed to reinforce the AARP's Divided We Fail coalition
Edited sentence: In February of 2007, AARP announced the launch of a new advertising campaign designed to address issues that will impact future generations and showcase the Association’s revitalized brand.The campaign called “Future Champions” features children who deliver compelling messages about the state of healthcare and financial security.The multigenerational focus in this new campaign reinforces the Association’s Divided We Fail coalition that was created to bring together unlikely partners who share a common goal of addressing our nation’s most challenging problems