Edited sentence: Claude Hopkins, who was born in the year 1866 is known as the earliest copywriter, who introduced  the importance of understanding the consumer behavior for developing the promotional materials, in the field of copywriting.Email marketing is one of the best marketing strategies, as it directly interacts, enabling personalized communication, with the Customers.It conforms ethics as the marketing is undertaken based on the permission given by the Customers, as they have willingly provided their email addresses, with the intention to get updates about your products and services.Its significance in marketing is evident as it dates back to the history.So, in email marketing, consumers become the active participants, who are interested in your content and email promotions.We need to realize the significance of copywriting as it directly impacts marketing