Original sentence: Kent Ertugrul  - "The problem for newspapers is that a story headlined 'Two Dead in Baghdad' isn't very product-friendly" said Kent Ertugrul, chief executive of Phorm, a behavioral targeting company working with British newspapers
Edited sentence: Kent Ertugrul on monetising death and war - "The problem for newspapers is that a story headlined 'Two Dead in Baghdad' isn't very product-friendly" said Kent Ertugrul, chief executive of Phorm, a behavioral targeting company working with British newspapers