Edited sentence: "They say that life begins at forty.A common criticism of DATT, Six Hats, etc.Edward de Bono has been the subject of much criticism, some of which he delights in and some of which he does not.For example, students using his new language are instructed to say "de Bono code" or "dBc" before pronouncing the code itself.He wants to design beautiful, simple, practical and efficient automobiles rather than sit on a committee designing camels.His books and lectures contain scant references to other peoples' work but copious references to his own.It is not clear whether complaints about Edward de Bono's repetitiveness would be quelled by a similar disclaimer.Mention of living persons is usually limited to those who have praised him or helped him.On the other hand, the constant self-referencing engenders resentment.President, would often preface his stories with a disclaimer:.Quite apart from making people feel slighted by his apparent indifference to their work, people rail against the constant self-promotion.Ronald Reagan, the hugely popular U.This does not seem to be done out of an aversion to other peoples' points of view, rather an unwillingness to mix his style with others'.This is unlikely to be broadly accepted irrespective of its merits.Well, so does the tendency to tell the same story over and over.While this is only suggested to remove ambiguity, it results in everyday communication between family members or workmates being peppered with references to Edward de Bono.is that by forcing people to think in one direction or another you are inhibiting their ability to form their own independent views