Edited sentence: For example, individuals who are more dominance minded and who value having a masculine identity are less likely to experience cognitive dissonance because they are less likely to believe eating meat is morally wrong.Hank Rothgerber posited that meat eaters may encounter a conflict between their eating behavior and their affections toward animals.Meat-eating can involve discrepancies between the behavior of eating meat and various ideals that the person holds.Once occurred, they may reduce it in the form of motivated cognitions, such as denigrating animals, offering pro-meat justifications, or denying responsibility for eating meat.Some researchers call this form of moral conflict the meat paradox.The extent of cognitive dissonance with regards to meat eating can vary depending on the attitudes and values of the individual involved because these can affect whether or not they see any moral conflict with their values and what they eat.The person with this state may attempt to employ various methods, including avoidance, willful ignorance, dissociation, perceived behavioral change, and do-gooder derogation to prevent this form of dissonance from occurring.This occurs when the dissonant state involves recognition of one's behavior as a meat eater and a belief, attitude, or value that this behavior contradicts