分类：教育/科学-外语学习
问题：帮忙翻译一段话，谢谢Thelengthofaretailer's 
The length of a retailer's accept return period also plays a curious role in the equation. Two University of Arizona professors found stores that offer long, generous- sounding return periods earn brownie points with customers, but longer return periods actually lead to fewer The length of a retailer's accept return period also plays a curious role in the equation. Two University of Arizona professors found stores that offer long, generous- sounding return periods earn brownie points with customers, but longer return periods actually lead to fewer returns. “We show that individuals are more likely to return products when deadlines are shorter and effort requirements are lower, ”says assistant professor of marketing Narayan Janakira man, one of the study’s authors. “There are fewer returns when deadlines are longer or when effort requirements are increased. If customers know it’s going to be a hassle to return something and they also know they have a long window of time to do so, they’re more likely to just keep putting it off. That hassle effect is huge.帮忙通顺翻译这段话，学习用，谢谢
回答：零售商所能接受的退货期的长短对于研究对象的整体平衡也具有令人费解的影响。亚利桑那大学的两位教授发现，提供听起来十分大方的长退货期的商店往往赢得顾客的好评，但越长的退货期实际产生的退货现象反而越少。“我们的研究表明，退货截止日期越短，退货手续越简单，则越容易导致个体前来退货，”本研究的作者之一、营销助理教授纳拉扬 杰纳吉瑞曼说道。“当退货截止日越长，或者退货要求越复杂，退货现象就越少。如果顾客知道退货会很麻烦，而且知道还有很长一段
时间可以慢慢来，他们一般都会把这事儿先放一放。那种怕麻烦的效应非常大。”

effort requirements = required efforts: 需要付出的力气/精力