Predictably Irrational
 Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explains My goal by the end of this book is to help you fundamentally rethink what makes you and the people around you tick. I hope to lead you there by presenting a wide range of scientific experiments findings and anecdotes that are in many cases quite amusing.