London Life Insurance Company
 .London Life Insurance Company is a Canadian life insurance company best known for its Freedom 55 slogan evocative of saving money to an extent that would allow one to retire at age 55. London Life is a part of Great-West Lifeco subsidiary The Great-West Life Assurance Company which in turn is controlled by Power Financial Corporation (Great-West Lifeco owns 100% of The Great-West Life Assurance Company; Power Corporation owns 72% of Great-West Lifeco.