Incite
 Incite is a strategic market research consultancy headquartered in central London and own by the St Ives Group. The company was founded in 2000 by Elaine Kent-Smith and Sid Simmons. Incite currently has offices in London New York and Singapore with an upcoming one in Shanghai. The company claims to have expertise in branding innovation segmentation behavioral change and pricing and focuses on the following four segments: technology FMCG healthcare and financial services.