Fresh Games
 Fresh Games was a game developing label belonging to Eidos Interactive used from 2002-2004. It was created to allow gamers in Europe and the United States to experience more obscure Japanese titles that were previously only playable by import.[citation needed] It was created to shine a spotlight on quirky niche titles. Kevin Gill head of the Fresh Games label said that these titles would receive less attention while under the banner of Eidos Interactive.