XSEL
 Xinhua Sports & Entertainment Limited (Chinese: 新华悦动传媒有限公司)XSEL is a sports and entertainment media group in China.XSEL distributes its content across a broad range of platforms such as television Internet mobile phone and other multimedia assets that reach:250 million television viewers 125 million radio listeners 640 million potential mobile phone users 45 million Chinese university Internet users.[citation needed]