Will Ashon
 Will Ashon (born 1969 Leicester England) is an English novelist former music journalist and founder of the Big Dada imprint of Ninja Tune records. Ashon was educated at Countesthorpe Community College and Balliol College Oxford. In the mid-1990s he worked as a music journalist specialising in hip hop for publications including Trace Muzik Hip Hop Connection Raygun and The Source.